Hidden Brain - Blowing Up Your Life
Episode Date: September 7, 2026Have you ever had a flash of insight that hit you when you least expected it? How did it change your life? Psychologist Anthony Klotz studies the "jolts" that shake us out of our routines, and how the...se moments can help us make more intentional decisions about the people we want to become. Then, psychologist Ap Dijksterhuis returns to the show to answer your questions about a very specific kind of jolt: creative breakthroughs.What are the signs that it might be time to leave your job? In a bonus conversation for Hidden Brain+ subscribers, Anthony Klotz talks with us about when it makes sense to quit, and why so many people who do quit regret not doing so sooner. If you're not yet a Hidden Brain+ subscriber, you can access a free seven-day trial at support.hiddenbrain.org or apple.co/hidden brain. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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This is Hidden Brain. I'm Shankar Vedantam.
The poet Robert Frost wrote about two roads diverging in a yellow wood,
a moment when a traveler must choose a path, not knowing where either one leads.
In the poem, the traveler is indecisive, first looking down one path and then another.
The last lines of that poem have become some of the most famous lines in American poetry.
Two roads diverged in a wood, and I, I took the one less traveled by,
and that has made all the difference.
Perhaps you've had moments when you confronted a similar fork in the road.
Should you stay in the city you're living in or move?
Should you stay with the person you're with or leave?
Should you stick with a job you have or look for a new one?
Many of us peer down the different paths before us,
trying to figure out which one will make us happy.
But like that traveler in the woods,
we find there isn't enough evidence one way or the other.
We go weeks, months, or years, paralyzed by indecision.
And then something happens.
Maybe it's something big.
We get a serious medical diagnosis or someone we love dies.
Or maybe it's something small.
You get a traffic ticket or someone looks at you funny.
And all of a sudden, your dilemma is over.
You know which way to go.
You know which path to choose.
Today on the show and in a companion episode on Hidden Brain Plus,
we examine the unexpected experiences that give us clarity.
We look at how and why they are so powerful,
and we explore techniques to make the best use of these moments.
Stepping into the future and leaving the past behind.
This week on Hidden Brain.
All of our lives are made up by a series of moments.
Most of them pass by without our notice.
We are busy, or we are on autopilot, or we are paying attention to something else.
But all of us also have moments that stand out.
At these times, you can suddenly see your own life clearly.
You know what to do going forward.
At University College London, psychologist Anthony Klott studies these moments.
He spent years examining how they inform what we do
and how they can reveal whom we want to become.
Anthony Klotz, welcome to Hidden Brain.
Thanks for having me.
Anthony, I want to start with an experience that you had all the way back in high school.
You worked part-time at a lumberyard with a friend.
What was the work like?
Yeah, so it was on the evenings and weekends of my senior year of high school.
I worked in a lumberyard where customers would come in and ask for their two-by-fours to be cut to certain lengths
or their plywood to be cut in certain shapes.
And it was my job to help them get what they needed for work.
whatever home improvement task they were taking on.
So I understand that you and a friend were doing this work together.
Was it a good work environment?
What was the boss like?
It was a really fun work environment, and I did work there with my good friend,
and that made the hours pass quickly along with the work.
Our boss, as he probably needed to be managing young students in a lumberyard,
was pretty strict and stern, but that didn't really bother us.
It was a good work environment.
I enjoyed it.
So at one point over the summer, both you and your friend needed some time off,
and that led to something very interesting.
Tell me the story of what happened.
Yeah, so both my friend and I got called into the office one day by the boss,
and he informed us that we had both requested vacation at the same time.
And he said, one of you has to work here.
You can't both take vacation at the same time.
But we explained we both had these separate family.
the events that we needed to attend. And so both of us sat there in an impasse saying we both need
to take this time off. I'm wondering how you heard this request from your boss that either you
or your friend had to work. How did that come across to you, Anthony? It was somewhat surprising.
I mean, I sort of empathized with him. He's trying to cover the shifts that are available and we're
two of the main workers. But at the same time, I could tell that we both had events we weren't going to
move. And so in my head as it was happening, I was wondering sort of how this was going to play out
both with him and my friend. How did it turn up? Well, neither of us budged. And our boss sort of got
frustrated. And eventually he accused or said, I think the two of you planned this together.
Like you're going somewhere to goof off or something like that. And at that moment, it sort of flipped
because it seemed like maybe he was accusing us of lying or there was some trust breakdown here.
So there was this awkward silence.
And then almost at the same time, my friend and I said, I quit.
And we took off our hard hats and unclipped our measuring tape and handed it to our boss and said, that's it.
We're done.
It's almost like one of those Hollywood moments, right, when the worker is really frustrated and basically flings their paths down at the boss and walks out the door.
That's exactly right.
I mean, the stakes weren't incredibly high because this was a high school.
job, but nonetheless, it did have a little bit of a Hollywood quality to it.
So many years later, Anthony, you were working for the food company General Mills.
For listeners who are not familiar with the company, describe the range of things the company
does and what your role was at the company?
Yes, so it's a food manufacturing and marketing company.
Most people know it best because of the cereals that they make, like Cheerios,
but they also own a number of other food brands, Old El Paso and Betty Crocker.
and so forth. And so I worked in food manufacturing, and so I worked in a variety of different
food manufacturing plants that made different products. I understand that at one point your job was to
make sure there were enough ingredients at each of the plants to make products like Lucky Charms
and Cheerios. And I'm guessing that one of the essential ingredients for these plants to function was
flour and probably a lot of it. Yeah, that's exactly right. My role for a while in my very first job
out of school was to be inbound planner for a cereal plant. And the main ingredient in cereal is
flour. And so as an inbound planner, my number one job is to not run out of flour.
So something happened in the course of this job that in some ways was very consequential for
your life. Tell me what happened. Yeah, so I had gotten my degree in logistics. And so this was a
logistics planning job. And I even grew up in a family business in the field of logistics.
And so I thought myself a pretty good planner.
But when it turned out I was actually in this role, I tried to run inventories at a very tight level.
And it turns out if you run inventories tight and you run short on one, you have to get a replacement for it pretty quickly.
But one ingredient that's hard to replace quickly is flour because it comes by a slow rail car.
And so while I was running inventories tight, there was a rail car delay.
and the plant had to shut down because I ran it out of flour.
Wait, the whole plant had to shut down?
Yes, so we're talking tens of thousands of dollars in cost
because of my inventory management practices.
I mean, the main feeling that I had was embarrassment and shame over, you know,
there were a lot of people counting on this plant for livelihood
and a lot of people counting on it for their breakfast.
And so it was a pretty big early career failure.
And of course, I worried that it was going to have a permanent impact on my career success.
But then once I moved past those emotions, what really took over was this period of questioning.
Is logistics what I want to do with my career?
Am I actually good at this?
I ended up switching.
And by switching over from logistics to operations in that early career stage, it really changed what my next few.
jobs were going to be. And so instead of going to Minneapolis, where, by the way, my wife had been
accepted into grad school and we sort of planned to move and live there for a long time,
ended up taking a transfer to Lodi, California, to another manufacturing plant. And then after
that, another manufacturing plan. So it really really diverted the professional course of my career,
as well as the personal course of our lives as well. So, Anthony, your experience at the lumberyard
and at General Mills can show how a single moment, whether that's a mistake or a conversation,
can get us out of the usual way we run our lives, which is most commonly on autopilot.
I want to talk about how sometimes these moments that give us clarity can grow out of very small thoughts and feelings.
You like to tell the story about a famous leader in the world of English soccer.
Set it up for me.
Who was this leader?
And what was his public profile?
Yeah.
So, Yurgen Klopp was the manager.
of Liverpool Football Club and was arguably one of the greatest managers not only in the Premier League,
but in all of football. And he was coming off of several successful seasons. And back in November of
2024, Liverpool was at the top of the Premier League standings. And Juergen made a decision
publicly that really shocked the football world. He said that he was going to step down
as head coach of Liverpool at the end of the season.
So behind the scene, something had shifted for Juergen Klopp.
He said that I am not sure I am here then anymore.
That's how he reported it later on.
What did he mean by that?
So what nobody on the outside could see was that Juergen had attended a team meeting
of all the leaders of the team a few weeks prior.
And in that meeting, they were discussing plans for the upcoming summer,
what players to acquire, what players to let go.
And as they were having this conversation about the future of the team,
he had this thought pop into his head.
I'm not sure if I'm going to be here then anymore.
And that thought that seemed to come out of nowhere in his head surprised him.
Why would I have that thought?
So instead of just tossing that thought aside,
because he's in the midst of a very high-pressure season,
in a very high-power visible position,
he sat with that thought for a while and said, why did I have that? And as a result of that reflection,
he came to two conclusions. The first conclusion was that his energy was not being replenished
as quickly as it was being drained. And so while he had plenty of energy in the moment,
he could foresee a time in the future when that wasn't the case anymore. And the second thing that
he realized was that he wanted to spend some time being, quote, a normal person for a while,
instead of one of the most visible figures in the world of football.
How did he act on these thoughts, Anthony?
He acted on these thoughts in what I feel is a very thoughtful manner.
So he kept them to himself and to his inner circle.
And then from what I understand, he shared it with the club,
and they strategized the best way for him to depart
in a way that causes minimal disruption to the club.
How can we best do that?
And so the way that the announcement of his first,
resignation happened was through a video that the club put out. So it was the organization and him
working together to communicate, here's what's happening, here's why it's happening. And he did it
in somewhat of a fireside chat manner that really came across as genuine and humane.
I want to play a little clip of how he explained his decision to his fans.
I love absolutely everything about this club. I love everything about the city. I love everything about
the city, I love everything, about our supporters. I love the team, love the stuff, love everything.
But I know that I cannot do the job again and again and again and again and again.
And the least thing I owe you is the truth.
What was the reaction to his announcement, Anthony?
The reaction was clearly surprised. And for those of us who cheer for other teams other than Liverpool,
The reaction was relief, like, oh, this amazing leader is going to step down and give the rest of our teams, the rest of our clubs a chance.
But I can say, although there was surprise, there wasn't a wave of animosity or betrayal among the fan base because of how he handled it,
because he handled it so professionally and expressing so much gratitude as he did it.
So in time, Anthony, you decided to study.
these moments when we reach a realization or have an epiphany, what was it that drew you to these
turning points? It was actually when I was in graduate school and I spent a week studying what we know
about why employees quit their jobs. And I was thinking back to the times that I had quit my job or that
I had seen others quit their jobs or when employees had quit when I was managing and what an emotional
experience it was. And I was intrigued by two things really. First was this,
a set of literature that surprised me and said often quitting doesn't result from this slow,
rational decision-making process. About half the time, it results from these one-off events
that make a stop and rethink work. The other thing that struck me about this literature
was most of it was focused on the decision to quit, not what people do after they decide
to quit or stay. And because, you know, I had had some interesting resignation experience.
What I really wanted to study was not just why people quit, but how they do once they actually decide to do so.
You call these moments jolts, as in these experiences jolt us out of our regular lives?
Yeah, they go by a couple of names in the literature.
One of them is jolts.
One of them is shocks or career shocks.
But they mean the same thing.
They're these moments that knock us out of autopilot and cause us to rethink what's going on.
in our work lives.
When we come back, how JOLs can point us
toward the lives we want to lead
and the people we want to become.
You're listening to Hidden Brain.
I'm Shankar Vedantam.
This is Hidden Brain. I'm Shankar Vedantam.
We all experience unexpected moments in our lives,
moments we didn't ask for and might not have chosen.
A set back at work, a difficult conversation with a friend,
a sudden realization of our own mortality.
Most of the time, we treat disruptions in our lives as disruptions, things to get past quickly.
But sometimes these disruptions can force us to step back and reassess.
Psychologist Anthony Claude studies how and why these moments have a big impact on our choices,
our careers, and even our identities.
He says that if we learn to pay more attention to them, they can help us create lives that feel more intentional
and better aligned with what we truly want.
Anthony, you've talked about how unexpected moments
can force us to rethink our priorities.
One example you point to comes from the actor Chris Hemsworth.
For listeners who are not plugged into Hollywood,
describe the famous role he's played as Thor, God of Thunder?
So in these movies, well, he plays a god, Thor, with nearly unlimited power.
And so, you know, it's a very strength-forward role.
role. But what I think why fans really like Thor and the actor behind the character is because he has a
sense of humor and a sense of self-awareness. And so often, despite his power and his seriousness,
a lot of the laughs in these Avenger movies come from times when Thor is on screen and something
funny is happening whether he knows it or not. And so I think that's why he's in a lot of people's
hearts. Hello?
So at one point in his career, he received some surprising health information.
Describe for me the context and what he learned, Anthony?
Yeah, so Hemsworth hosts a show called Limitless.
And in this show, he puts himself through all of these physical and psychological tests
to learn about human health and longevity and well-being.
And in one episode, he took a DNA test.
And he found out that in his DNA were a few genes that are linked with an increased potential for him to,
to have Alzheimer's disease.
And that really caught his attention, obviously.
And he described it as this is my greatest fear
because he knew it ran in his family.
But at the same time, he described it as a blessing
because he said, I'm learning this information
while I'm still young enough that I can make changes.
How did the discovery affect the way he thought about his work and his life?
One of the reflections that he had as a result of this discovery
was that he was spending more time on work and less time with his family than he wanted to.
It was out of balance.
And so that was one of the main takeaways was like,
if I have these genes that could cause changes to my mind earlier than I would like them to,
I need to spend more time with my family now and perhaps a little bit less time working
and perhaps a little more time on work that I actually care about.
So it's a jolt where it instantly took him to thinking of,
about his relationship with work and not necessarily overhauling it,
but saying what are some tweaks that I can make to that relationship
in order to bring it more in line with what I want out of life.
You say that this idea of the jolt is similar to what the psychologist Dan McCadams
refers to as nuclear events, whereas he puts it,
the me experienced a rather sudden or decided transformation.
Yeah, I really like how that term nuclear events and how he describes them.
He talks about these like scenes that stand out in bold print in our lives.
And these could be positive or negative.
It could be like a lucky break or a failure or a fall from grace.
But yeah, one defining characteristic is that it does transform us often from being really self-focused
to being a little bit more other-focused as well.
One of the things that you and others have noticed is that a jolt in one domain of our life
can affect what we do in other domains of our life.
And Chris Hemsworth, in some ways, is an example of that.
That's exactly right.
As his story shows, personal events outside of work can make us stop and rethink about our lives inside of work.
And the inverse is true as well.
Events that happen to us at work can make us rethink what's going on outside of it.
And I suppose all of us have had the experience of having a very difficult day at work and then coming back to our families and finding that we are not behaving the way with our families that we might want to behave, because we have had the experience,
because we're so stressed out about what happened at work.
Yes.
Sadly, we've all been there, right?
And the research backs this up,
that on days where we experience negative events at work,
especially mistreatment,
we're more burnt out at the end of the day,
and that burnout comes home with us.
And we end up being not as good of partners.
We express more anger.
We tend to be a little bit more withdrawn,
and we tend to engage in more fights
with family and friends outside of work.
You also tell the story of Pat Tillman. I'm wondering if you can go back to the year 2000 and tell me who Pat Tillman was and what was happening in his life?
Yeah, so in 2000, Pat Tillman was the starting safety for the Arizona Cardinals NFL football team. And he was arguably the best, if not one of the best safeties in the league, which is a position that, you know, a lot of people work really hard to get to, right, a professional athlete level.
So in the following year, just after the start of the new NFL season, terrorists attacked the United States.
This was the September 11th attacks.
What effect did it have on Pat Tillman, Anthony?
Yeah, so when 9-11 happened, he talked about how, even though he didn't know anyone directly impacted by what happened in New York and elsewhere that day, it made him rethink what he was doing.
and it made him realize how insignificant playing football was.
And he said he thought about how good we have it in this country
and that he hasn't really done anything to earn that.
And so it really caused him to rethink what he was doing in his work life.
I've always had a great deal of feeling for the flag.
But even someone who considers themselves that way,
you just don't think about it all the time.
You don't realize what it gives.
You don't realize how great a life we have over here.
even as athletes we'd moan every now and again about this or that.
And if we ever just, you know, times like this, you stop and think about just how,
not only how good we have it, but what kind of a system we live under,
what freedoms were allowed.
And that wasn't built overnight, and it's kind of the flag is a symbol of all that,
a symbol of, you know, my great-grandfather was at Pearl Harbor,
and a lot of my family has given up, you know, has gone and fought in wars.
And I really haven't done a damn thing as far as,
laying myself in the line like that. And so I have a great deal of respect for those that have
and what the flag stands for.
Tell me the rest of that story, Anthony. How did Pat Tillman take this jolt and change his life?
So he finished out his contractual obligation to play that year. But after that year, he left the
NFL and he joined the Army. Now, this was a significant decision. It received a lot of attention
at the time, not least because of the fact that he was walking away from something like
$4 million a year, which was his salary playing for the Arizona Cardinals.
Yeah, it's absolutely striking to see somebody who's not only earning $4 million a year,
but also who has spent their whole life working toward that goal of reaching that level,
a level that, again, many people aspire to get to.
And so to walk away from that in service to a different or higher calling,
Yeah, what was striking and obviously inspirational for a lot of people.
So Pat Hillman signs up for the Army.
Tell me what happens next, Anthony.
Yes, he signed up for the Army and became an Army Ranger
and did what he intended to do serve his country.
But at the same time, tragically, he ended up dying in combat in Afghanistan.
I'm wondering what you make of a story like this.
At some level, it's a tragic story, but it's also, in many ways, an inspirational story.
Yes, both of those things come to mind when I think of the Pat Tillman's story.
But the main thing I think about is inspirational, someone who gave up on what a lot of us would aspire to in terms of worldly possessions, millions of dollars, in order to make the world a better place as he saw it.
He was asking those big questions and then having the courage to actually follow through on the answer, even though it meant him giving us.
a career of fame and lots of money.
When we come back, what to do the next time a jolt appears in your life?
Also, in our companion episode on Hidden Brain Plus,
we're going to talk about how to recognize the signs that it might be time to leave a job
and why so many people who do quit regret not quitting sooner.
We'll explore when it makes sense to quit and also how to do it properly.
If you're a subscriber, that episode,
is available to you right now in this podcast feed. It's titled, I Quit. If you're not yet
a subscriber, please sign up at support.hiddenbrain.org. If you're using an Apple device,
please go to apple.com slash hiddenbrain. You'll instantly have access to all our subscriber-only
content. And again, that's support.hiddenbrain.org or apple.com slash hidden brain.
You're listening to Hidden Brain.
I'm Shankar Vedantam.
This is Hidden Brain.
I'm Shankar Vedantam.
Have you had unexpected moments
when you saw your life with a greater clarity
than you ever had before?
Did one of these moments prompt you
to make dramatic changes in your life?
If you have a personal story
you would be willing to share with the Hidden Brain audience
or a question or comment about this episode,
please find a very quiet room
and record a voice memo
on your phone. Two or three minutes is plenty. Email the file to us at feedback at hiddenbrain.org
using the subject line jolted. Again, that's feedback at hiddenbrain.org. When unexpected moments
shake up our lives, they often stir up strong emotions. We might feel angry, afraid, or excited. These
reactions can be powerful. They can push us to take action we've been avoiding. But psychologist
Anthony Clarts says that if we respond to these moments purely on emotion, we can sometimes
make choices that backfire. Anthony is the author of the book, Jolted, Why We Quit, When to Stay,
and Why It Matters. Anthony, you've talked about how jolts can stir up strong emotions. Sometimes
those emotions are so intense that people act on them instantly. When your boss at the lumberyard
expressed distrust in you, both you and your friend quit on the spot.
So researchers call this impulsive quitting.
Do most people feel good about their decision to quit when they do it impulsively, Anthony?
So we don't have a lot of research on exactly how people feel.
But most of the time, unless you're in a situation where something really egregious happens,
people end up experiencing some regret after impulsive quitting.
So that's not to say that there's never a time for it, but it is to say a lot of the time it does result.
in regret.
Now, there's something profoundly satisfying, of course, about saying, I quit and walking out
the door.
Yeah, most of the time in our relationship with organizations, they have the power.
I mean, we need a paycheck, and they're the ones providing it.
And so this is what makes quitting and especially impulsively quitting so attractive.
It's this really empowering moment where the company doesn't have the power anymore.
They kind of need you as a worker and you're walking away from them.
So I think almost all of us have had fantasies before multiple times over when something bad happens to us at work, impulsively quitting.
And does the research say anything about why it is that people come to regret impulsive quitting to the extent that it's studied people who've made these impulsive decisions?
Yeah, the regret really doesn't necessarily stem from walking away from the prior job.
Usually when you impulsively quit, you have a pretty good reason that you're doing it.
often the regret comes from, I probably should have taken my time and figured out what I'm going to do next.
Because if you're not careful, you impulsively quit and then you put yourself in a position where I need another job.
And so you go out on the job market, need a job quickly, take that next job, and find yourself in the same situation that you were already in just with a different company.
So that's mainly where that source of regret comes from, not necessarily from impulsively quitting, but from the situation.
that impulsively quitting puts you in.
You say that quitting is often glorified
as a solution to our unhappiness.
How so, Anthony?
Well, I think it's glorified in the media.
We see lots of wonderful movie scenes,
whether it's in office space
or eat, pray, love, or Jerry Maguire
that shows a dramatic quitting scene.
Pop singers sing about it.
There was a song, I think, last year or the year before
by Beyonce, where she talks about
being frustrated with her job in quitting. And so it is glorified. And especially in the wake of the
pandemic when there was a wave of resignations, people increasingly went online and shared stories of
their quitting and wrote about their quitting. And I do think it's, you know, a very empowering story
that so much of our lives, we maybe work in situations that we don't want to work in. And so walking away from
that is something that we like to hear those stories about. And it, you know, even if we can't quit,
we can see other people doing it and say, I'm not alone in feeling like I want to walk off the job
right now. You know, this is a normal human experience. And so, I mean, keep in mind quitting
is a topic that you can't necessarily talk about at work. It's a somewhat sensitive topic.
So when you see it, when you see it in movies, when you hear about it in a start,
when you see it online, it really does connect you with this universal feeling, this universal
impulse among workers, that when the going gets tough, quitting can be a great option.
And I suppose that when you see someone post something on social media saying that they
walked off the job and you see that, you know, that post received, you know, a ton of likes,
you can get the sense that maybe everyone except you is in fact quitting their jobs.
Yeah, and I think that's the downside and the danger of how much content there is about quitting
is that it is actually a fairly rare event in the course of our careers.
There are lots of surveys that come out that show that some large percentage or the majority
of individuals intend to quit their job over the next year.
But in reality, only a fairly small fraction of those individuals actually turn
turn those intentions into reality.
But if you look online, you can get the feeling everybody's quitting except me.
Now, of course, it's worth pointing out that being able to quit and walk off a job is in
of itself a privilege.
Not everyone is able to do it.
But you also point out that if it's a mistake to react impulsively to a jolt, you know,
the other mistake you can make is to ignore it altogether.
That doesn't make sense either.
Yeah, there's this middle ground that I encourage people to move into.
we're going to experience these different types of jolts many times over the course of our career.
And most of the time quitting will not be an option for most of us.
And so it's tempting just to take that jolt and set it aside or put it out of mind, completely ignore it.
But in doing so, we're missing an opportunity to potentially improve our relationship with work and fix a problem with it.
So you have a number of suggestions on how people should think about their intentions to quit.
and whether it's the right thing to do,
when someone experiences a jolt,
you advise them, for example,
to both zoom in and zoom out.
What do you mean by those terms?
I encourage people, you know,
to really think through their job
from a few different angles.
So in terms of zooming in and zooming out,
we can think of our job in two different ways
or as researchers say,
at two different levels of construal.
So we can think about it
from the very low level of construal,
a very concrete way of thinking about our jobs.
What do we do in our,
day-to-day work lives. And so I encourage people to zoom in and say, do I enjoy this job on a
day-to-day basis? And when you're thinking about that, there's really two big buckets that you can
think about. Do I enjoy my work tasks and do I enjoy the people with whom I'm working on a day-to-day
basis? And then we can zoom out to this high level of construal and think more abstractly about our
jobs over the long term. So over the arc of my career, my life, in terms of what I want to
accomplish, is this job moving me more towards those goals or is it pulling me further away from
them? So at a high level, where is this job taking me in terms of the purpose and meaning or the
goals I have for my life? You say that there are different ways to respond to a setback at work.
And one is to follow the lead of Bob Eiger at Disney. Tell me that story, Anthony. Yeah, so fairly early
in his career, Bob Eiger was an executive at ABC Sports. And this was back in the heyday of network sports
programs. And so you can imagine, you know, he talks about flights on the Concord and Champaign and
designer suits and unlimited expense budgets, these sorts of things. And he really enjoyed it. But then
ABC, as a company, was bought up by this Warren Buffett-backed radio conglomerate. And this
This radio conglomerate Cap Cities was known for running a very frugal operation.
And so you can imagine this was quite the jolt, realizing that your work lifestyle and the way you were working was going to come to an abrupt change because your flashy network company has been bought up by a company with a bunch of radio stations.
So Bob was tempted to leave. And he was tempted to leave also by what's called a collateral jolt.
A number of his close coworkers were leaving. They were leaving to go jolt.
this flashy sports agency, so they could essentially continue the work that they were doing,
you know, getting paid a lot, working with athletes and so forth, rather than stick around.
And Bob decided, yeah, I want to do the same thing. I'm going to join him. So he went to HR and
informed HR, I'm going to leave. And HR said, why don't you take some time to think about that?
First, there's some contractual things to work through. But more importantly than that,
you might have a pretty bright future with this company,
even though it's quite different from the place that you came from.
And so Bob slowed down.
He went home and talked it over with his partner
and came to the conclusion,
I've made a pretty good career here at this company,
and just because it's changing hands doesn't mean I need to stop that.
And so he stayed with what became Cap Cities,
which was later bought by Disney,
and over the course of his career,
became CEO and chairman at Disney and actually ended up, you know, doing two spells at that role of
CEO and chairman. So regardless of how you think about his leadership style, I think the story in terms of
careers is sometimes the smartest response to jolts that leads to the most career success
is actually doing nothing, is actually staying put in the wake of a jolt when you're tempted
to bolt. And of course, that makes sense when you consider the fact that in the course of a
career, we're all going to experience setbacks and challenges. And if we respond to each of them
by deciding we're going to quit, we're not going to stay in any job for very long.
That's exactly right. It'll be a career filled with changing jobs, which isn't necessarily
bad. But again, I mentioned earlier, changing jobs often comes with some regret and it comes
with a lot of uncertainty. And so having a career full of that can be a pretty risky career
strategy. Now, carrying on and sticking with what you're doing can sometimes be really difficult.
You tell the story of your friend Jenny and what happened to her in her workplace. Tell me that story,
Anthony. So Jenny works in a hospital, and she worked in an area of the hospital where there were
several desks in the same room where they were all completing the same tasks. And she worked with a
toxic coworker. And she found her well-being and her work satisfaction continually decreasing.
as she worked with this coworker.
But she felt like she could put up with it,
even though her mental well-being was suffering as a result of this.
But one day, she walked into that office,
and before she even said anything,
her coworker started not necessarily insulting her,
but causing some problems.
And Jenny thought, what am I doing here?
Where the second I walk in the office,
this toxic person is already creating negativity for me.
And so she knew, as a result,
after that one moment, I had to do something about it.
And so she looked around the hospital to see if there was an empty office anywhere.
And she found one.
And so then she went to her boss and said, look, here's an interpersonal situation that we're having.
She didn't throw the other person under the bus.
She said there's just this incompatibility here.
I found this other office.
Can I move to it?
And her boss said, sure.
And so she got her stuff and she moved to the other office.
And then after a couple weeks of working in that office, she realized, like, I can actually divide our work tasks such that I don't even have to interact with my old coworker very much at all.
And so it's kind of a win, really, for both of those coworkers that Jenny is now in an office on the other side of the hospital doing her work tasks.
And her job satisfaction is through the roof.
She loves it.
And it was all a result of her boss just saying yes to a couple of creative suggestions she had about,
you know, moving across the hospital and divvying up tasks.
So this is an example of someone who didn't just stay the course and say, you know,
I'm going to keep my head down and keep doing what I'm doing, but someone who said there's a
problem, I'm not going to quit, but I'm going to speak up about it.
That's exactly right.
This, you know, Jenny realized that simply doing nothing wasn't sustainable.
And so I have to do something.
And so I have to be proactive about this and try to find the solution.
to the jolt myself.
You offer suggestions to people on how they can speak up at work.
You have ideas on what could make that more effective or less effective.
What ideas would you have if someone decides they're not going to quit?
They're going to stay in the job.
They're going to speak up and maybe have a conversation with their boss.
How should they go about doing that?
Yeah, so this is not easy to do.
Speaking up to power can be quite challenging.
And this isn't a situation where you say to your boss,
I'm thinking about quitting or anything like that. Essentially, a jolt has revealed some problem in your
relationship with your job, and you think that it might be fixable. And so you're going to bring up a
problem with your boss. But there are some tips here. When it comes to speaking up to power,
there's a few ways you can increase the odds of it being successful like it was in Jenny's case.
So the first one is make sure you don't just have a problem. You have a solution to the problem.
Many managers like this somewhat tired phrase of don't bring me problems, bring me solutions.
In this case, that phrase holds up.
You should have a solution.
And here's the deal.
In terms of the solution you have to the problem, it can't only benefit you.
Like, you need to be a bit of a salesperson here and say, this solution not only benefits me,
but it also benefits you or the customers or other coworkers or the company's bottom line somehow.
So try to come up with a solution in a case.
that doesn't only benefit you.
And then, you know, the last one is, especially as Americans, but others as well, sometimes
like to deliver tough messages sandwiched in between to positive messages.
The research shows that this is really ineffective when it comes to voice and challenging.
So you may be tempted to say some nice things about your boss and then slip in the like,
here's the real problem with my work.
that's not effective at all.
And then finally, I mean, if you're in the unfortunate situation of having a fairly
domineering boss, research shows that this is especially tough to bring up problems.
And so it's often better to phrase it in the form of a question than any sort of demand or
suggestion.
Like, maybe this is a thought that we could have me work in this different side of the hospital.
But hopefully most of us are in.
a better situation than that.
You've pointed out that one of the advantages of speaking up is that even if nothing changes
and we eventually decide to leave, we can walk away knowing that at least we tried.
How does using our voice protect us from the kind of what-if thinking that often leads to
regret, Anthony?
I often heard this and continue to hear this a lot when it comes to exit interviews,
where an employee says, I'm quitting because of these three reasons.
and the company says, if you would have brought these up, we could have fixed these.
The nice thing about speaking up is you get rid of these what-if scenarios and you find out what is.
So if you're approaching quitting time, if you think I'm probably going to quit this job because of these two reasons,
what's the harm in bringing up those two reasons and suggesting a solution to them?
At least then you'll walk away knowing I tried to fix this and they weren't going to budge.
on these issues, and that will reduce any regret that you might experience in the future.
A reminder, have you had unexpected moments when you saw your life with a greater clarity than
you ever had before? Did one of those moments prompt you to make dramatic changes in your life?
If you have a personal story you would be willing to share with a hidden brain audience or a
question or comment about this episode, please find a very quiet room and record a voice
memo on your phone. Two or three minutes is plenty. Email the file to us at feedback at hiddenbrain.org.
Use the subject line jolted. Again, that's feedback at hiddenbrain.org. I'm wondering whether you can
think of any times in your life when you have been jolted and you have followed one of these
paths, Anthony? Yeah. So in my own career in life, I've had jolts where I've followed all of these paths.
So there was one academic conference in particular where I went to that conference and I found out over the course of one day through three different interactions that three different current coworkers of mine were on the job market looking for another job.
All three of these people were my close friends.
And so I experienced a pretty big what I call collateral jolt that day where I thought to myself, three of my good friends at work are looking.
to leave. And if I stick around, what type of a department is that going to be and how much work
am I going to have to take on? And why aren't I thinking about leaving too? And so I ended up going and doing
an interview at that other institution and accepting a job there. And the irony of it is my three
co-workers who were looking to move, ended up staying, but I ended up leaving. And so that's a moment
I think back on is one of the more jolting days in my life for sure.
And looking back, do you feel like you made the right call, Anthony?
Yes, absolutely.
And, you know, making that move to the different institution allowed me to do things in my career that I wanted to do, that I wouldn't have ever been able to do.
But that's not to say, you know, if I would have stayed put and instead spoken up and asked for a raise, let's say.
Like, look, everybody else is looking for a job except me.
I should get a raise.
Who knows?
Maybe they would have, you know, given me a raise and some other perks.
And I would have been happy on that path too.
And so I think that's important to realize is that there isn't always like one clear right
and one clear wrong path when we experience these jolts.
Often both will keep us on the path to the good life.
We just need to make a decision and then move on with our careers.
Anthony Klotz is the author of Jolted, Why We Quit, When to Stay, and Why It Matters.
Anthony, thank you so much for joining me today on Hidden Brain.
It's been my absolute pleasure.
Making our way through life jolting moments can be difficult.
It's destabilizing when the ground shifts under our feet.
And sometimes a big jolt can lead to a series of smaller jolts,
like the aftershocks of an earthquake.
A listener named Eileen experienced this five years into a happy relationship.
Her partner wanted her to move with him to a property that he owned in another state.
Eileen was reluctant because she loved her home.
It had been in her family for four generations, but she decided to make the move.
Because the move made sense on paper, and through the overseeing guidance and support of my therapist of many years,
I eventually agreed to the move with a handful of conditions he agreed to meet first.
I made it clear that I wasn't going to micromanage these demands, trusting him to get them done.
The night before our big move, with everything in my house packed up,
moving truck loaded and in the driveway.
We were happily eating dinner at a restaurant when,
mid-chew, it was like a bolt of lightning,
entered the top of my head and surged through my body
with the voice I heard clearly say,
he didn't do what he promised.
I immediately said to him,
you didn't do X, did you?
We didn't speak another word that night,
and in the morning the silence continued,
but we each drove away in separate vehicles from my property to his.
Eight hours later, literally the moment I crossed the threshold into my new life and home,
I began a future of unparalleled dysfunction and anxiety.
Eileen says she stayed in the relationship for three and a half years.
When she decided to end things, she was 62 years old,
without a source of income or anywhere to live.
When I finally pulled the plug on the relationship, the bottom had completely fallen out of my once peaceful and happy life.
Now, two years later, I am still dusting myself off, struggling to completely reinvent myself and survive.
She realized that the night before the move, she'd had an intuition that something was wrong.
Why hadn't she paid more attention to that bolt of lightning?
My muse made an appearance and tried to get my attention.
but it was inconvenient for me to break my commitment
or to break the momentum of my plans,
and I didn't take her warning.
It is not an obvious happy ending,
but I have learned from it.
When we come back, more jolts of lightning.
We examine the power of the unconscious mind
to reveal the path forward.
You're listening to Hidden Brain.
I'm Shankar Vedantam.
This is Hidden Brain. I'm Shankar Vedantam.
Sometimes there's nothing more terrible.
than a blank page, an empty canvas.
The act of creating something new isn't easy.
That's the case whether you're trying to write a novel
or figure out what to make for dinner.
When we get stuck, we usually respond by pushing ourselves harder.
But there are many times when pushing harder
does not produce results.
At those times, we may throw in the towel.
We take a walk or lie down for a nap.
And suddenly, out of the blue, an idea comes to us.
We figure out the sentence to start the novel, or a key ingredient, around which to base the meal.
Why do our brains work like this?
And how can we become better at cultivating our inner muse?
We talked about all this recently with psychologist Arp Dykstrahaus.
He's the author of Inspiration, Where the Best Ideas Come From.
Arp returns to the show today to respond to listeners, questions, and comments about these positive jolts.
Arp Dexterhouse, welcome back to Hidden Brain.
Thank you.
So, up, many of us assume that when we work hard on a problem that we're facing at work or in our personal lives, we're going to solve that problem.
But of course, that's not always the case.
Why is it that pressing harder does not always produce breakthroughs?
Well, there's various reasons.
perhaps the most important reason is that you tend to get stuck in one direction and you lose your
flexibility and the one direction you get stuck in is not always the one that will help you
to solve the problem. And if you put it aside for a while, then your unconscious will start
to work on it in a completely different, much more creative way. And that often leads to a solution.
You know, if you think about something too hard, it's like a very bright,
but narrow light shining on something.
And what you often need is not so much a bright light,
but a light that, you know, that meanders,
that goes in all kinds of directions,
that also puts light on things that you normally don't shed light on.
So you have to let your unconscious do the job in these cases.
We received many listener stories of inspiration in response to our earlier conversation up.
Here's one from Chris in Arkansas.
I'm a career automobile technician, and at times it's really challenging to make certain repairs, particularly on the electrical and electronic high-tech systems on automobiles.
That's compounded by the fact that during the workday, there's a lot of pressure for production, getting things done in a timely manner.
So it's not uncommon for me to sleep on a problem that I was encountering during the day and wake up in the same.
in the middle of the night, having dreamed the solution to the problem.
And I've learned from talking to colleagues, it's not just me.
Some of my colleagues have experienced this phenomenon as well.
Occasionally, I'll have to wake up and write something down,
but more often than not, I'll remember it, I'll wake up in the morning,
I'll go back to work, and I will have my solution,
or at least a strategy to arrive at a solution ready to go.
So, as many listeners pointed out, there is a very important role that sleep plays in helping them arrive at moments of inspiration.
What is the role of sleep in these eureka moments?
This is truly a wonderful example of some of the phenomena I describe in my book.
Well, the role of sleep is getting more and more important.
The more research we do, and we aren't there yet.
But what we know now is that especially during REM sleep, the sleep that produces the dreams,
there's all kinds of cognitive processes playing in our brain that have to do with memory,
with making new associations, yeah, fostering creativity.
So, yeah, we know quite specifically that during REM sleep, which you engage in about five or six times
in nights, sometimes for 10 or 15 minutes, sometimes a little longer.
half an hour. These are the most important periods.
You know, educators have told us for a very long time that students who pull all-nighters,
you know, they stay up all night to study, they're not doing themselves any favors when
there is an important test the next morning. Because, of course, sleep plays an important role
in consolidating learning. And based on what you're saying, you know, students might end up
being less creative on the morning of the test if they spend the previous night staying up to cram.
Yeah, memory consolidation is one of the first things that people discovered as it comes to what sleep is actually doing for us.
So learning in the evening and then have a good night's sleep is way more productive than learning during the night.
There's also experiments showing that if you have people learn something and then one group goes to sleep for six or eight hours and the other group has to stay awake,
the first group is performing much better in all kinds of memory tests.
And the second thing, of course, is that if you don't sleep, you're tired, it's as simple as that.
And creativity also needs a well-rested mind.
So you're actually not doing yourself a favor in two different ways.
First, you're too tired.
And second, you don't use these wonderful mechanisms that sleep provides you with.
Listener, Ilana wrote in with a question about the types of problems that can be solved by unconscious thought processes involving inspiration.
she writes, I couldn't understand what types of problems can be solved with the help of the subconscious and which cannot.
What do you think up? Are the benefits of unconscious inspiration bounded to certain kinds of problems?
That's really an excellent question. Yeah, they are in that if you think about something very focused and consciously,
it's better for some problems or some decisions maybe that you have to make.
and the unconscious or the subconscious, as she calls it,
is better for other things.
Your unconscious is especially good when it comes to problems that are huge,
when it involves large amounts of information.
You know, where you have the feeling you don't even know where to start.
And when a lot of the information that you have to use is more subjective, you know,
also when it comes to making a decision when the information is more emotional.
In terms of decision-making, you could make.
a distinction. If you if you if you buy if you want to buy something where the different aspects
are really technical like you know buying a new washing machine, it's perfectly reasonable to do
this in a very conscious rational manner. You know you can take a piece of paper, a pen and
pluses and minuses and pros and cons and and that's all fine. But but everybody would agree with me
that once a decision becomes a way way more complex and also more subjective like buying a house
where also some emotional aspects play a role,
you have to also make room for your own unconscious.
And if you focus on it only consciously in a very narrow way
when buying a house,
you're probably going to use the wrong criteria in the end.
Many of us have had the experience of feeling inspiration bubbling up
when we're young and learning new things.
Listener Tracy had a question about whether that process slows down as we age.
It seems that when I was younger, I had many moments of inspiration.
In fact, I called my business, Muse Marketing, and Management because I felt inspired often.
I made jewelry.
I did all kinds of creative things.
And as I've gotten older, I've continued creative pursuits, but more in my part-time in my off-time than during my working hours.
I'm wondering if as we get older, if inspiration comes less and less often,
or if maybe we are in more of a fixed mindset and unwilling or unable to be curious,
that's it. Thank you for taking my question.
What do you think of Tracy's questioner?
There's this old classic psychology study where people devise,
a test battery to measure creativity. And it turned out that the question, what can you do with a paper
clip, a very simple question, was very central in that test battery. And then the research is doing
that experiment. They looked at the answers people gave and they made a distinction between people
that were very, very good and they called them highly creative. And it turns out among young
children, almost everybody scored very highly on creativity. They did way, way better than the adults.
And that led to the development of a theory that there's really two kinds of thinking. One is
divergent thinking, that is the wild, associative, creative thinking, and the other is convergence
thinking. That's the sort of the voice in your head saying things like, oh, but is this really
necessary? Oh, is this possible? Isn't this too expensive? You know, this is that you could say
Divergent thinking is the gas pedal in the car, and convergent thinking is the brake.
Now, it turns out that divergent thinking is something you're basically born with.
It's in you as a child. It's very active as a child.
And convergent thinking is something you learn over life.
And that makes you less creative when you grow older, or at least it feels like you're less creative or not as often inspired.
it's because the convergent thinking kicks in more and more often and often,
and usually also way too early in the process.
And being creative and being inspired, one way to put it is trying to find that child, you know, in yourself.
You know, go for that divergent thinking and forget about convergent thinking.
In some ways, I think what I hear you saying is that, of course, both are important to use your analogy of the car.
you know, a car with just a gas pedal is a dangerous car, a car with just a brake doesn't go anywhere.
The question is how to find a balance between those two things.
And what I hear you saying is that many older people have come to use the brake so often that they've forgotten to use the gas pedal.
Exactly.
They may use the gas pedal, but it's immediately inhibited.
Yeah.
And we have to learn to not use the brake too often and to tell ourselves, you know, maybe next week, but this week, you know, I want to do something else.
and forget about the breaks.
Yes, maybe it's a little dangerous,
but that's part of creativity too sometimes.
One way to see the world from a fresh perspective at any age
is to have an encounter with art of some kind,
a painting or a song or a dance performance.
You like to say that art begets art.
What do you mean by this, op?
Yes, the art begets art.
The overarching sort of theory, philosophical theory,
in psychology and neuroscience these days,
is that your brain is basically a prediction machine.
What we are doing with our brains
is we continuously update a prediction
of what is going to happen in the near future
and also in a somewhat more distant future.
We're trying to predict things.
You know, if you want to be creative,
you have to almost like challenge that prediction machine.
You have to show it things that it doesn't predict.
It makes your brain more flexible.
It leads to new associations.
And how do you do that?
well, there's various things to do it.
One is indeed art.
You know, art is challenging your prediction machine.
It's confronting yourself with something that you don't expect.
Another good way is, you know, to go and travel to very distinct cultures.
Or to talk to very, very inspiring people, you know.
But yes, art begets art.
Art is something that challenges your prediction machine and that causes creativity.
When we come back, the relationship between positive thinking and inspiration.
You're listening to Hidden Brain. I'm Shankar Vedantam.
This is Hidden Brain. I'm Shankar Vedantam.
How often has someone told you to sleep on it when you have a problem you couldn't solve?
Did it work?
Today, we're hearing about stories of inspiration and talking with Arp Dexterhouse.
He's a psychologist and author of the book, Inspiration, where the best ideas come from.
Up here's a story of inspiration that we received from a listener named Bill in Pennsylvania.
He says that as a sophomore in high school in 1979, he got told off by his band teacher, Mr. Price,
for surreptitiously reading during band practice. He writes,
Fast forward 40 years to 2019, I am presently a machine learning researcher for Lockheed Martin.
Early in the year, my manager asked if I was interested in pursuing the Lockheed Martin Fellows' career,
path. This is a rigorous series of technical and professional milestones, each lasting two to three
years. At this time, my career was doing well, and I was very busy with both my work and home
life. I knew that going down the fellow's track would be very difficult. I told my manager I would
give it some thought, but in the back of my mind, I was really hedging against it. The day after
telling my manager I think about it, I went to sleep, and I had the most vivid dream, reliving that
exact scenario from 40 years in the past. I had my book. I was in band class. I was going to sit
behind the trumpets and Mr. Price came charging up the band risers asking me what the hell I was doing.
But here's where everything in the dream changed and my unconscious took over. The background
faded away. The music stopped playing and Mr. Price looked at me saying, Bill, you only get one
shot at this. Never waste an opportunity. You will never know what would have happened unless you try it.
it. And I woke up. I remembered the dream perfectly, writing it down because it was so shocking.
Somehow, my unconscious mind, through Mr. Price, was telling me that I should really take the leap,
do the hard work, and go through the Lockheed Martin Technical Fellows process.
The next day, I emailed my manager and told him I was ready to start the process.
Up, what do you make of Bill's story?
Yeah, it's a wonderful example of how such a clear form of inspiration from your unconscious
especially during sleep, is quite rare, but it's not unheard of.
And this is a wonderful example.
And it happened to me actually roughly a year ago where I had a dream that in that dream,
I felt the urge to write a children's book about the upcoming fascism in, you know, various
countries around the world.
When I woke up in the morning, I still remembered enough to actually make some notes.
and now the book is actually at my publisher
will appear in a couple months.
Wow.
They're wonderful examples of how important
our unconscious mind is
and how it can manifest itself
even during REM sleep.
It seems that inspiration comes to us most often
when we're in a rather relaxed
or even meditative state.
You've actually conducted a study with Zen meditators
looking at how the practice of meditation
affects the transfer of insight
from the unconscious to the conscious mind.
Tell me about it.
the study and what you found up?
What we did in that study was actually, it's quite straightforward.
We asked people questions that could be answered with two, three or four different answers,
like name one of the Beatles or name one of the colors of the American flag.
And before these questions, we subliminally presented on a computer screen,
we presented one of the possible answers.
And then you ask the question and you see whether they actually use that unconsciously activated answer.
And it turns out after 20 minutes of Zen meditation, people actually do use these answers much more often than on the basis of chance.
And under normal conditions, so without meditation before and they don't use the answers.
So it was one way in which we could show that active information in the unconscious is transferred to consciousness easier or better after a brief.
period of Zen meditation.
And why do you think this is up?
If you look at classic meditation technique,
most of them are really about concentration.
What you are doing is trying to look deeper into your own mind.
So almost in a literal sense, what you are doing is you increase the traffic between
consciousness and the deeper unconscious regions of your mind.
And that's indeed what we showed.
So besides formal meditation,
up. You say that the meditative state of mind that facilitates insight can come about in the course
of daily life. In this regard, scientists sometimes talk about the three bees. What are these three bees?
The classic three bees are the bed, the bus, and the bath. And yeah, scientists jokingly said that
these were the moments where the possibilities on having a really good idea, an insightful idea,
inspiration and also the last hour, half hour before you really wake up and you're sort of in
this half sleep is also for many people a very productive moment. And in the car or public transport
or train or plane is also known to be a moment where people do get good ideas.
I want to play you a message from a listener we received about the power of walking. This is
listener, Polly.
I was ordained as an interfaith minister in New York and had taken a class on pilgrimages in
seminary and decided to set forth from Saint-Jean-Pierre to Port France over the border into Spain
and walk the 500 miles of the Camino de Santiago French route on my way to Santiago, Spain,
which took me almost 41 days.
and I decided to hike this route in silence and by myself for those 40 days as kind of an homage to my own creative process, what I wanted to do next in my life, and just wanted that time.
I didn't really know what to expect, but when I started walking and was about 20 days in with an average walking distance of 15 miles a day,
I started to notice my subconscious and my conscious mind became very cohesive, and I started to have visualizations and really was in a place that I had never experienced before.
Polly goes on to say that it was during a sunrise walk on this journey that she had an epiphany, and it led her to create a non-profit organization.
So up, talk about why walking seems to wake up something in the unconscious mind.
of so many people?
Again, this is really a wonderful story.
And when I studied the working habits of all kinds of geniuses in the past of scientists,
but also all kinds of artists, there are quite a number of commonalities between all these
people.
One of them is that they are passionate and they work hard.
But these things you would expect.
But one other commonalities is they're all walkers.
They make their daily walks, sometimes two, three hours, sometimes shorter.
they all made their daily walks.
This goes one step further than, you know, merely taking a one or two hour walk.
But even if you just walk for one or two hours, what you experience, it's like the boundaries
between consciousness and your unconscious are slowly fading and they become, as she said,
more cohesive.
As long as you, you know, you really concentrate on yourself, you know, if you do this more
often over a very prolonged time, these boundaries fade even more and you increase the chance
that indeed your unconscious comes up with even a life-changing idea of what to do.
When we come back, fostering your own founts of inspiration.
We'll talk about the relationship between setting goals and experiencing aha moments.
You're listening to Hidden Brain. I'm Shankar Vedantam.
This is Hidden Brain. I'm Shankar Vedantam.
We're talking with psychologist Arp Dykstrahaus. He's the author of Inspiration, where the best ideas come from.
Up, we received a message from a listener named Ruan, who is an expert on the HPV vaccine.
The human papillomavirus causes cervical cancer and a host of other health problems.
One day, a colleague asked her how she would design a study to answer the question of whether a single dose of the vaccine would be as effective as two or three doses.
Here she is.
I had been studying HPV at that time for eight years and had read every paper and understood it deeply because it was the subject of my doctoral dissertation at the University of Oxford.
And when she asked me that question, I immediately came to mind the trial design that would lead to the WHO changing its guidelines and recommending single-dose HPV vaccination.
We conducted the trial in a record 18 months, including during the pandemic, ran perfectly on time, presented the data.
And since that day, millions of girls who have not otherwise been vaccinated have received the HPV vaccine.
And with India and China adopting single dose vaccination, we are on track to vaccinate 90% of girls and prevent cervical cancer in 90% of those young women as they age to.
Adulthood, and that is thrilling.
And it was thanks to the creativity,
the deep learning and the moment of inspiration
that we were able to solve this question.
Thanks so much for a fantastic podcast.
So up I find Ruan's story so wonderful,
but it makes me wonder the extent to which
deep background knowledge is a prerequisite for inspiration?
Yes, most of the time it is.
if you want to solve a scientific problem,
of course you need the background knowledge.
And what she was talking about is highly specific
and perhaps only a few people could have solved it in the first place.
This is true not for all things,
but definitely for most things.
A good idea for a new novel will probably only come to somebody who writes novels.
You know, it's not some random process whereby people on the street
will also get these huge ideas.
And the second reason is that motivation is incredibly important.
You have to really want it for it to happen.
Let's talk a moment about the relationship between goals and inspiration.
It might not be intuitive, but you say that to create the conditions that generate insight,
we can begin by setting the right kind of goal, one that's big and highly motivating.
What do you mean by that up?
Inspiration favors the people who really want to solve something,
make something or create something. And the stronger the goal is, the more brain capacity you're
actually using for pursuing that goal. That's also the reason why some of the more extreme
geniuses in our past were highly monomaniac. You know, the Newton died when he was 84 years old,
but he died a virgin. He never had, he never made room in his life for something like love. Now, I wouldn't
recommend that, but that's what he did. And
There are a lot of examples of people who achieved way more than, let's say, normal people,
but at the same time we're very monomaniac, simply because their brains were hijacked by their incredibly big, strong goal.
You also suggest that when our brains are hijacked in this way, we are more likely to have faith in our intuitions?
Yeah, that turns out to be true.
There's various ways to test it.
Yeah, people who really know what they want have a stronger intuition and also more faith in their own intuition.
It's not so strange if you think about it.
You know, what can your intuition do for you if you don't know what you want to do?
Like you're walking in a strange city, your intuition can't tell you to go left or right if you don't even know where to go.
And this is maybe a simple example.
But this is true in life in general.
Intuition works better for people who, yeah, who are motivated, who set strong goals.
I mean, at a very basic level, you're walking through the streets of an unfamiliar city,
but you know you're hungry, you're looking for a place to eat.
And now perhaps your nose is more sensitive to the smells and odors that are coming from various restaurants
that prompt you to say, okay, maybe I should go left instead of right.
Yeah, exactly. Or maybe your ears too.
You know, you think I go left because you hear a little bit more noise from that.
side and you think the chances that I stumble upon a street with a couple of restaurants is
bigger. Yeah, exactly. Yeah. So while we're living in a very data-driven time, in a variety of
professional and academic fields, quantitative analysis is often seen as more reliable and
insightful. We received a message about this from listener, Nikki. My biggest frustration is that
when I come up with the insights and share them with other people at work, the people, the people
I speak with are quite skeptical about anything that doesn't come from methodical, analytical work
where I have facts and figures and data and metrics. And so any insights that I have that I know
are true aren't trusted or believed. And they say things like, oh, yeah, you say that's your
intuition, but we need facts and figures. So I would be interested to hear what you think.
of that. Thank you very much for everything you do.
What do you think is the right balance between data and intuition? And do you think we're living
in a time that in some ways undervalues intuition? Yes, I think we're living in a time that
undervalues intuition, although I would also say that maybe 20, 30, 40 years ago, it was
actually worse. I think I give a lot of, you know, talks to companies and government organizations.
and my feeling is that there's actually a little more room for intuition than in the past.
But the right balance purely depends on the kind of problem and the kind of decisions you are talking about.
Again, if you're buying a new washing machine, the technical aspects and the numbers and the figures
are probably the only thing that should count.
You know, who cares about what a washing machine look like?
But when you buy a house, it's more complex.
There's more emotionally charged information that you have to take into account.
account, if you make huge personal decisions between your current job, for instance, or a job offer
from somewhere else, or when it comes to things that have to do with love, you know, romantic love,
you're not going to make a pro and con list. And that's hard to verbalize and you can't quantify
it in terms of, you know, numbers. But it is incredibly important. So the right balance purely
depends on the kind of decision people are making, but often the wrong balance is where they
don't take intuition seriously and only want to base their decisions on facts and figures.
Very often, that's not a very good idea.
You know, I remember speaking many years ago with Danny Kahneman, the psychologist who won the Nobel
Prize in economics.
And he told me about a very interesting story in his younger days when he was helping.
helping an organization make decisions, and the organization was primarily relying on intuition
and often making mistakes.
You know, relying on intuition to make judgments and those judgments would turn out to be wrong.
So he came up with a much more methodical way of collecting information, collecting data,
understanding the data, but then he had a really important insight,
which is that after you collect all of this data, the right thing to do is to actually shut
the book on all of the data that you've collected and then make the decision intuitively.
And the point that he was making was that intuition in itself is neither good nor bad.
It can produce bad results.
It can produce good results.
But when intuition is informed by learning and by discipline and by data, at that point,
you're turbocharging intuition.
And I'm wondering what you make of that up.
And if that's a way, in some ways, are squaring the tension that perhaps has run through
our conversation between data and intuition.
I have to say, I completely agree intuition that is not at all informed.
is pretty much useless.
And intuition by people who have a lot of experience can be incredibly useful.
If there's a house on fire, the question is, can I still go inside to rescue something
or will the house collapse?
My intuition is useless.
But, you know, a firefighter's intuition who's doing this, who's been doing this job for 35 years,
is probably incredibly reliable and it's the best device you can get.
But, yeah, when it comes to making an important decision,
I completely agree with Kanemann.
In my own work, we provided people with information pertaining to a decision like
choose between four different departments and we give them a lot and a lot and a lot of
information.
And then we tell them to sit on it for a while, sleep on it, almost sometimes literally sleep
on it and then the following morning, follow your intuition.
You don't have to explain to me why you think this is the best department, you know,
follow your gut.
And if these steps are met, so first all this information, then a period of unconscious thought,
then a quick, intuitive judgment, that's indeed the best way to make a decision.
Yeah.
I'm wondering where you find your inspiration these days.
Do you have regular go-to places where you end up feeling inspired?
It's interesting in the book I described the various faces that you have to stimulate your brain
and do things that are a little bit weird, challenge your predictions,
machine and then you have to engage in a more quiet period where you let your unconscious mullah
over things. What I tend to do is I travel sometimes especially I especially like to go to
big cities and they're always very inspiring. But I spent most of my time now living in a rather
small medieval beautiful village but it's it's relatively quiet. So I travel and I go to big cities for
my inspiration and then I go back home to actually do the work and let the unconscious mull over
things. And that's, for me, that's a kind of a rhythm. Psychologist Arp Daxterhouse is the author
of Inspiration, where the best ideas come from. Arp, thank you so much for joining me again today
on Hidden Brain. Thank you. We also heard today from psychologist Anthony Clarts. He's the author of
Jolted, Why We Quit, When to Stay, and Why It Matters. Hidden Brain is produced by Hidden Brain Media.
Our audio production team includes Annie Murphy Paul,
Kristen Wong, Laura Querell, Ryan Katz, Andrew Chadwick and Nick Woodbury.
Tara Boyle is our executive producer.
I'm Hidden Brains executive editor.
If you know someone who's in the midst of a life jolt
or who could use some help cultivating their own inspiration,
please share today's episode with them.
You might just give them the tools to make a big change
or find their own eureka moment.
I'm Shankar Vedantam.
See you soon.
Thank you.
