Hidden Brain - Buy, Borrow, Steal
Episode Date: June 23, 2020Policymakers have a tried-and-true game plan for jump-starting the economy in times of severe recession: Push stimulus packages and lower interest rates so Americans will borrow and spend. But economi...st Amir Sufi says the way we traditionally address a recession is deeply flawed. He argues that by encouraging "sugar-rush" solutions, the nation is putting poor and middle-class Americans and the entire economy at even greater risk. This week we look at the role of debt as a hidden driver of recessions, and how we might create a more stable system.
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                                         From NPR, this is Hidden Brain, I'm Shankar Vedantam.
                                         
                                         We all love to buy stuff.
                                         
                                         The best part is, we don't even have to pay for anything immediately.
                                         
                                         Get lucky and own a new motorcycle for no money down, no interest for 90 days, no payments for 120 days.
                                         
                                         Celebrate for the July with cold packs, paying no interest for 16 months. That's five full years.
                                         
                                         So I use my free money limited card.
                                         
                                         Even when I'm spending on money, 1.5% cash back
                                         
                                         with everything I buy.
                                         
    
                                         It's like free money.
                                         
                                         Policy makers even tell us that a healthy economy
                                         
                                         is built on spending.
                                         
                                         So getting that second credit card is not just good for us,
                                         
                                         but good for everyone.
                                         
                                         But there's a catch.
                                         
                                         In a downturn, when people lose their jobs,
                                         
                                         what are the consequences of all the debt we've taken on?
                                         
    
                                         Is borrowing our way out of every crisis really sustainable?
                                         
                                         Ultimately, it has to be that we tackle the more fundamental issue, which is why is there so much death, why are people borrowing
                                         
                                         well beyond their means?
                                         
                                         This week on Hidden Brain, the Hidden Manipulator behind our debt binge and how to make a system
                                         
                                         that works better for everyone. The United States is officially in recession.
                                         
                                         Tens of millions are out of work, and many businesses are closed.
                                         
                                         With the end of the COVID-19 pandemic nowhere in sight, unemployment rates are forecast to stay high for a very long time.
                                         
                                         As we try to understand what lies ahead, we decided to first look back.
                                         
    
                                         At the University of Chicago, economist Amir Sufi has a counterintuitive thesis about
                                         
                                         the real cause of the Great Recession of 2007 and 2008.
                                         
                                         Later in the conversation, we'll talk about how is ideas relate
                                         
                                         to the recession brought on by the COVID-19 pandemic.
                                         
                                         I started by asking him to paint a picture
                                         
                                         of what happened in the run-up to the Great Recession
                                         
                                         in cities like his own birthplace of Detroit.
                                         
                                         So, beginning first in 1998,
                                         
    
                                         but then really accelerating in 2003, 2004 and 2005, there just
                                         
                                         was this explosive increase in the availability of mortgage credit.
                                         
                                         Too many high interest monthly payments.
                                         
                                         Why not pay them off with a second mortgage?
                                         
                                         There was a real push to get people to borrow against their houses, people who already own their houses,
                                         
                                         and also for people who were looking for properties
                                         
                                         to actually be able to get them mortgage.
                                         
                                         Call McKeown mortgage, get approved before you shop for home.
                                         
    
                                         This was reflected in, for example, the home ownership rate
                                         
                                         went up dramatically from about 1998 to 2006.
                                         
                                         And it was the first time that a lot of people,
                                         
                                         especially people with low credit
                                         
                                         scores, with low incomes, were able to actually buy properties. That's something that happened.
                                         
                                         We give the example, for example, in Detroit. It also happened on the south and west sides of Chicago.
                                         
                                         And so we really think it was kind of a push factor that all of a sudden, it was almost as if people were kind of being asked to borrow more, more than people really seeking to
                                         
                                         borrow more.
                                         
    
                                         Mortgage companies sent people house to house, knocking on doors, trying to get them
                                         
                                         to take out second mortgages.
                                         
                                         It was unreal.
                                         
                                         The easy access to money meant that all of a sudden people were flush with cash, with increased
                                         
                                         demand, home prices skyrocketed, even in poor parts of the country.
                                         
                                         Then the recession struck.
                                         
                                         In Merced County, California, home values plunged 50%.
                                         
                                         Nearly two in three homeowners in Merced found themselves underwater.
                                         
    
                                         The old more than their homes were worth.
                                         
                                         It's a destruction of wealth that's close to unprecedented and that destruction of wealth is really occurring and hitting hardest people in the, say, middle and lower income ranges, even into the upper middle class.
                                         
                                         So that is, this is actually even amplified by the fact that middle-class households
                                         
                                         rely on home equity as their main source of wealth.
                                         
                                         Middle-income Americans generally don't have huge pensions, they don't usually have a lot
                                         
                                         of wealth in the stock market, a lot of wealth in bonds.
                                         
                                         And so housing really is the heart of their wealth.
                                         
                                         And as a result, as a big decline in house prices really hits that group of people the hardest when it happens.
                                         
    
                                         One of the consequences of a build up in debt is that when things turn sour, people in debt
                                         
                                         cut back dramatically on their spending.
                                         
                                         Eventually, there's also effects people who are not part of the borrowing boom.
                                         
                                         They get affected because demand is collapsing for products and services.
                                         
                                         They may lose their jobs.
                                         
                                         Soon, they are also forced to cut back on spending and the vicious cycle accelerates.
                                         
                                         The example we give in our book actually is the one in Tennessee.
                                         
                                         In Tennessee, we have a lot of manufacturing plants of cars, of automobiles.
                                         
    
                                         And we give the example of Senator Bob Corcor, who basically said,
                                         
                                         we in Tennessee shouldn't care about the irresponsible borrowing that people on the East Coast and the West Coast were doing.
                                         
                                         And we then go through the statistics and show that in fact a lot of people manufacturing
                                         
                                         cars in Tennessee lost their jobs in 2007 and 2008.
                                         
                                         And it almost has to be because the cut in demand that was happening on these coast.
                                         
                                         So in that sense, Senator Bob Corker is not seeing the full picture that what is happening on the coast is directly affecting his constituents.
                                         
                                         So a lot of people attribute the great recession to a banking crisis, to the collapse of, you
                                         
                                         know, Lehman Brothers and other financial institutions. But when you look closely at the data, you
                                         
    
                                         find that they were warning signals well before the troubles that arose in the
                                         
                                         banking sector.
                                         
                                         What were those signals?
                                         
                                         For example, household spending started to collapse in 2007, especially household spending
                                         
                                         on what we call durable goods, these are cars or furniture or recreational vehicles.
                                         
                                         In fact, even in the summer of 2008,
                                         
                                         which is of course prior to the banking crisis,
                                         
                                         you see pretty dramatic declines in household spending,
                                         
    
                                         you see pretty dramatic declines
                                         
                                         in what we call residential investment,
                                         
                                         which is just a fancy way of saying construction,
                                         
                                         the building of homes.
                                         
                                         These were already seriously dragging down
                                         
                                         the overall economy.
                                         
                                         And in fact, the easiest way to see this is that the official dating agency,
                                         
                                         the National Bureau of Economic Research, they date the start of the recession
                                         
    
                                         in the fourth quarter of 2007, which is almost a whole year before Lehman Brothers,
                                         
                                         before the banking crisis.
                                         
                                         Let's underline this.
                                         
                                         With the advantage of hindsight, we now see the Great Recession started
                                         
                                         a year before the collapse of Lehman Brothers.
                                         
                                         The same pattern is also evident worldwide.
                                         
                                         Countries like Ireland and Denmark that saw painful economic contractions had
                                         
                                         something in common with places like Merced and Detroit. They were places that saw
                                         
    
                                         a steep build-up in borrowing.
                                         
                                         Armour says you can see the same pattern historically.
                                         
                                         Interestingly, there's been a huge amount of research that the recession has
                                         
                                         spawned and looking not just at other countries during the Great Recession, but even historical episodes like the Great Depression
                                         
                                         like different crises that have occurred in other countries.
                                         
                                         And a pretty systematic pattern is there in the data, which is the crisis, the banking
                                         
                                         crisis, the financial crisis should be thought of as a symptom, not a cause, that the cause
                                         
                                         usually is some decline in house prices or some other decline
                                         
    
                                         and other asset prices like stock prices. And as a result of that decline, then a banking
                                         
                                         panic happens or a banking crisis. I want to be clear, obviously the banking crisis
                                         
                                         and Lehman Brothers makes the recession far worse than it would have been in the absence
                                         
                                         of the crisis. But it's better to think of it as more of a symptom rather than a cause, at least of
                                         
                                         the initial economic downturn that usually happens in these episodes.
                                         
                                         So it's worth pointing out, of course, that the take that you have is not a take that's
                                         
                                         universally shared.
                                         
                                         There are people who believe that the real drivers of recessions do lie in the backing sector
                                         
    
                                         or in irrational currents
                                         
                                         of fear that sweep through an economy from time to time.
                                         
                                         You write economic disasters are almost always preceded by a large increase in household
                                         
                                         debt.
                                         
                                         In fact, the correlation is so robust that it is as close to an empirical law as it gets
                                         
                                         in macroeconomics.
                                         
                                         How do you think that theory is seen by your fellow economists? Is this widely shared?
                                         
                                         Is this a contested idea? Is it a stretch? I think when we first wrote our research, it was considered
                                         
    
                                         maybe a fringe idea. I think since then, the research has confirmed this observation. There's a
                                         
                                         lot of research that's been conducted over the last five or ten years
                                         
                                         that have shown not just the great recession but more systematically in a number of different
                                         
                                         countries that increases in credit and in particular increases in household debt are systematically
                                         
                                         related to economic downturns. I'm thinking in particular by research, by Atrio, Yorta, Schulrich, and Taylor are their last names,
                                         
                                         and they collect data going all the way back to the 19th century
                                         
                                         across 17 advanced countries.
                                         
                                         And they basically show that this pattern is very systematic.
                                         
    
                                         It's there in the data.
                                         
                                         People and economics usually come into discussions with their own views
                                         
                                         about how the way the world works.
                                         
                                         We think the data speak for themselves. I think at this point there's enough data out there that people
                                         
                                         are almost forced to take very seriously the idea
                                         
                                         that it's something about credit, debt, in particular household debt
                                         
                                         that seems to be related to business cycles and macroeconomic fluctuations.
                                         
                                         There's a great mystery in this economic boom and bust. Why will
                                         
    
                                         lenders so anxious to give money to people with weak credit? To understand that,
                                         
                                         let's leave the world of finance for a moment and head to Hollywood. In 2009, just
                                         
                                         as the Great Recession was starting to ease, a movie came out. It was called The
                                         
                                         Joneses. It tells a story of a well-off family of four who've just
                                         
                                         arrived at their new home, a MacManchion, in an unnamed American suburb.
                                         
                                         The thing is, this family, the Joneses, they're fake. They've been planted in the neighborhood
                                         
                                         by a huge marketing company. Their job is to make the luxury goods surrounding them seem like must have products.
                                         
                                         As a senior manager reminds the husband, Steve Jones, his role is to be an influencer.
                                         
    
                                         To succeed here, you can't just sell things.
                                         
                                         You're here to sell a lifestyle, an attitude.
                                         
                                         If people want you, they'll want what you've got.
                                         
                                         The movie, of course, is fiction, but Amir Sufi argues that it reflects a deep truth about American life.
                                         
                                         Corporations are constantly trying to find creative ways to get us to buy things.
                                         
                                         Somewhere along the way, they realized that one of the most profitable things to sell
                                         
                                         was not golf clubs or diamonds or convertibles, but money itself.
                                         
                                         It's just amazing how many retailers you walk into.
                                         
    
                                         This is true of, say, blooming dails.
                                         
                                         It's also true of, say, best buy or home depot.
                                         
                                         And you go to buy whatever product that you're going to buy and all of a sudden the sales
                                         
                                         associate, who's not, of course, any financial expert, tries to offer you a credit card or
                                         
                                         tries to offer you a charge card that you should buy this on credit.
                                         
                                         I've always found that as an economist and as a financial economist in particular very strange. Why would you find it strange? I mean on
                                         
                                         the surface it actually seems like a very helpful thing to do. You're trying to buy, let's say, a new
                                         
                                         TV and the sales associate says, you know, guess what? You don't actually have to pay for all of the
                                         
    
                                         TV up front. There's a way to break it up. You can get a credit card. You can put this on the credit
                                         
                                         card. You can break up the payments so that you're only paying a small amount.
                                         
                                         Maybe you can even afford a bigger TV as a result.
                                         
                                         I mean, it's provided to the customer as a service. Why is it strange?
                                         
                                         I think part of the interesting issue here is the psychology behind it, which is I'm here.
                                         
                                         I've already announced I want to buy this good. I didn't come into this store thinking that I wanted to borrow to buy it.
                                         
                                         And now there's an effort actually to get me to borrow to buy it when I otherwise may have not
                                         
                                         have even been thinking about borrowing. And so there's something going on here that's trying to
                                         
    
                                         change the way I think about the payment for this product. And it seems quite purposeful in some
                                         
                                         sense for the company to be doing this. And so maybe this is because I have a natural cynicism
                                         
                                         that an economist has, but I immediately want to think about,
                                         
                                         you know, what's in it for you?
                                         
                                         Why are you offering me this charge card when I had a basically announced
                                         
                                         I was willing to buy this without getting a charge card?
                                         
                                         What's interesting here on this is that debt has historically had a lot of stigma attached to it.
                                         
                                         Can you talk a little bit about this idea and how marketers and companies and lenders have struggled to overcome this stigma?
                                         
    
                                         One of the things about debt that fascinates me is that a lot of cultural traditions, a lot of religious traditions,
                                         
                                         do put kind of a negative view on it that you know most spiritual traditions
                                         
                                         have this notion that you shouldn't borrow too much. Oftentimes they also have some
                                         
                                         tradition that you shouldn't be lending in at exorbitant interest rates or unfair interest
                                         
                                         rates. And so I think it becomes kind of part of our DNA that maybe we should be a little
                                         
                                         skeptical of borrowing too much. Of course if you're a company that's trying to make money off financial products,
                                         
                                         overcoming what might be kind of an ingrained aversion to debt is a big challenge.
                                         
                                         And one of the things we've noticed when we look at historical episodes,
                                         
    
                                         and I think the two eras that really show this quite clearly, are the 1920s and the 1980s.
                                         
                                         In both the 1920s and the 1980s, it's very clear of a systematic effort through marketing
                                         
                                         to get people to be more comfortable borrowing in order to purchase things.
                                         
                                         In the 1920s, for example, there's a woman named Martha Olney at Berkeley, and she does excellent research showing that it was necessary to do a lot of advertising, to get people
                                         
                                         to buy automobiles, sewing machines, other what we call consumer durables on credit.
                                         
                                         She basically says that prior to the 1920s, people never went into a store with the expectation
                                         
                                         that they would be using debt
                                         
                                         to purchase a product.
                                         
    
                                         And the 1920s were an era in which that all changed.
                                         
                                         She talks about kind of a cultural paradigm shift that basically got people more comfortable
                                         
                                         with the notion of buying things on debt.
                                         
                                         And what happened in the 1980s?
                                         
                                         In the 1980s, interestingly, it happened in two different markets, credit card
                                         
                                         markets and the home equity market. I think most people understand credit cards, so let me
                                         
                                         focus a little bit more on home equity. A home equity line of credit or a cash out refinancing
                                         
                                         is the idea that you already own your home, you've got some equity in it, and you go to
                                         
    
                                         the bank, and you basically the bank says, okay, we'll make you an additional loan in order
                                         
                                         so that you can have some cash to redo your kitchen
                                         
                                         or redo your bathroom or whatever you want to do with that money.
                                         
                                         Prior to the 1980s, the term home equity didn't even exist.
                                         
                                         It's fascinating.
                                         
                                         A home equity loan prior to the 1980s was called a second mortgage.
                                         
                                         Now, a second mortgage doesn't sound very nice.
                                         
                                         If you already have an aversion to debt,
                                         
    
                                         a second mortgage is kind of like,
                                         
                                         okay, now I already had one hand cuff on
                                         
                                         and now you're gonna put ankle cuffs on me.
                                         
                                         So there was a systematic effort
                                         
                                         and this is all quite well documented
                                         
                                         and in fact we looked at our own data to see if this was true
                                         
                                         to actually invent this term, Home Equity.
                                         
                                         And the idea was, well, it's your equity in your home.
                                         
    
                                         You have every right to borrow against it.
                                         
                                         It's not a bad thing to borrow against that equity.
                                         
                                         Armour says, if you look at newspaper ads from several decades ago, you'll almost never
                                         
                                         see the term, Home Equity.
                                         
                                         That is, until about 1982 or 83.
                                         
                                         And then it skyrockets through the 80s. So in fact the data do support this idea that
                                         
                                         home equity this term was invented in order to get people to be more comfortable
                                         
                                         borrowing against their home. So who is the puppet master pulling the strings?
                                         
    
                                         Convincing us to take out more credit cards and to borrow money to buy more stuff.
                                         
                                         I think to understand the answer to that question, it's important to think about who ultimately is behind the money that is being offered to you.
                                         
                                         And it takes kind of a bigger picture perspective to try to answer that question.
                                         
                                         Who ultimately is so anxious to lend to you?
                                         
                                         That's when we come back.
                                         
                                         Economist Amir Sufi argues that we have failed to appreciate the role of household debt in economic crisis.
                                         
                                         We tend to think that something as big as a recession can only be caused by a tectonic upheaval,
                                         
                                         like a major financial company going under.
                                         
    
                                         We fail to see how the debt we build up as individuals, buying things we don't need,
                                         
                                         with money we don't have, can have profound effects on our lives and the larger
                                         
                                         economy.
                                         
                                         Army wrote a book about this called How's of Death, along with Princeton University Economist
                                         
                                         Atef Mian.
                                         
                                         It describes an enormous engine that is constantly trying to get us to borrow more money.
                                         
                                         This presents a mystery.
                                         
                                         Who is so anxious to lend to us? Where is all this money coming from?
                                         
    
                                         To answer that question, I always say it's important to understand that banks aren't people.
                                         
                                         Or, you know, the credit card company is not a person. Banks are owned by people.
                                         
                                         I think that's important to understand. And it's important to understand who really owns the financial intermediaries that ultimately provide us
                                         
                                         with credit.
                                         
                                         And that's where we almost have to have a frank discussion
                                         
                                         about the wealth distribution and the income distribution.
                                         
                                         That is, it's the wealthy, or people very high up
                                         
                                         in the wealth distribution, that ultimately own
                                         
    
                                         the financial intermediaries that are trying to get us
                                         
                                         to borrow. And so we call this
                                         
                                         kind of a credit push story that if the people at the very top of the income distribution
                                         
                                         are earning more and more of the economy's income, that puts more and more pressure, more
                                         
                                         and more money is kind of coming into this financial sector and therefore leading to an effort to go out and make loans.
                                         
                                         So the rise in debt, the rise in credit, is very closely linked to the rise in income and
                                         
                                         equality and wealth inequality. So in other words, if I am Jeff Bezos and my net worth has gone
                                         
                                         up from a hundred billion dollars to a hundred and fifty billion dollars, I'm looking for some place
                                         
    
                                         where the money that I have, not just the equity I have looking for some place where the money that I have,
                                         
                                         not just the equity I have in Amazon,
                                         
                                         but the money that I'm making has a place to be invested.
                                         
                                         So I'm actually, I just don't wanna sitting under a mattress,
                                         
                                         I wanted to go out and do something.
                                         
                                         And in order for the money to go out and do something,
                                         
                                         the money has to find ways to get used.
                                         
                                         And that's where it basically gets translated
                                         
    
                                         into this push, as you say, for people to borrow that
                                         
                                         money.
                                         
                                         Right.
                                         
                                         And that whole process starts with the observation that Jeff Bezos cannot possibly spend
                                         
                                         the money he makes.
                                         
                                         It's just too much money.
                                         
                                         So we start with this observation, when I say, we, this is research with Othtif Mian and
                                         
                                         Ludwig Straub, we start with this observation, which is that people at the very top of the
                                         
    
                                         income distribution, the wealth distribution, just simply cannot spend all the money they
                                         
                                         make. And so as they earn more and more of the income, the more and more savings are going
                                         
                                         to enter into the financial system, we call it the saving glut of the rich. And that money,
                                         
                                         as you said, is in search of a return. And so that process, the rich making more and more money,
                                         
                                         is closely connected to why, when I walk into blooming
                                         
                                         sales, the sales associate is trying to get me
                                         
                                         to sign up for a charge card.
                                         
                                         So in other words, the rise in income inequality
                                         
    
                                         or wealth inequality might actually be connected
                                         
                                         to the rise in the push to get people to borrow more of that money
                                         
                                         that the wealthy are trying to find someplace to invest.
                                         
                                         That's exactly right.
                                         
                                         One of the interesting points is that it's not necessary that that happens.
                                         
                                         In a well-functioning economy, we would like to think that the money Jeff Bezos saves
                                         
                                         into the financial system goes out and it finds productive investment opportunities.
                                         
                                         Whatever, it helps to build a bridge or it helps to build a business.
                                         
    
                                         But one of the things that's very striking is that that just is not happening.
                                         
                                         That even though the rich are saving more and more of their income,
                                         
                                         the money is being used to facilitate borrowing by everyone other than the rich.
                                         
                                         And by borrowing, I mean borrowing by people in the bottom, 90% of the income distribution, borrowing by governments, for example. A lot of people don't see this connection that the
                                         
                                         government is ultimately also borrowing from Jeff Bezos in some broad sense. And so it almost
                                         
                                         has to be that there's so much more debt if the rich are saving more and more of their money.
                                         
                                         This is not just a story about what is happening within the United States. Across the world, many countries seeking to stash their money somewhere safe
                                         
                                         look to invest it in the United States.
                                         
    
                                         And that's something that has been referred to as the global saving glut.
                                         
                                         If you put these two factors together, the saving glut of the rich and the global saving glut, they're very related. It's all about a group of people in the economy. You can
                                         
                                         think rich Americans in the United States or you can think of the Chinese Central Bank
                                         
                                         who are almost desperate to lend to people in the United States that need to borrow.
                                         
                                         And so all of that process is linked. So ultimately the mortgages being taken out in Detroit are directly linked to decisions
                                         
                                         being made by the Chinese central bank who wants to kind of, in some sense, lend more
                                         
                                         to American borrowers.
                                         
                                         So there's a potentially happy story here, and I want to understand why it is that happy
                                         
    
                                         story doesn't happen, which is that you have rich people who want their money to do something, and you have potentially poorer people who
                                         
                                         want to borrow money in order to get things that they would not have been able to get otherwise.
                                         
                                         So let's say there's a bust.
                                         
                                         Presumably, both the rich and the poor have things at stake.
                                         
                                         I mean, the rich have basically lent money to the poor, so they have money that's at stake
                                         
                                         that basically is at risk if there's a downturn.
                                         
                                         The poor have things at stake because if there's a downturn, they're going to find themselves
                                         
                                         underwater.
                                         
    
                                         But you have a thesis that this is actually not the way the financial sector is actually
                                         
                                         constructed, that risk is actually not being distributed equally between borrowers and
                                         
                                         lenders.
                                         
                                         How does that come to be?
                                         
                                         It's the nature of the financial contract that's being done here.
                                         
                                         So let's make it as simple as possible.
                                         
                                         Let's take out the financial sector and just say, let's suppose a rich American, let's
                                         
                                         say Jeff Bezos, directly lends to someone who's not rich.
                                         
    
                                         The important thing to understand is that that financial contract is what we call a debt
                                         
                                         contract.
                                         
                                         Now, we're also used to using debt.
                                         
                                         We probably don't even appreciate what that exactly means. What does it mean that it's a debt contract. Now we're also used to using debt. We probably don't even appreciate what that exactly means. So what does it mean that it's a debt contract? And there's no way to kind of illustrate this
                                         
                                         other than through a simple numerical example. So let's suppose the debtor borrows $80,000 to buy a
                                         
                                         $100,000 house. Okay. So the house is worth $ hundred thousand dollars. They borrow eighty thousand dollars
                                         
                                         Let's say through no fault of their own house prices then fall 20 percent So now they're in the house. They own the house the house value goes from a hundred thousand dollars to eighty thousand dollars
                                         
                                         the question is who actually lost money and
                                         
    
                                         The fact of the way debt works think through the logic
                                         
                                         Let's suppose I go and try to sell my house now.
                                         
                                         Now I'm the borrower.
                                         
                                         When I sell the house to somebody else,
                                         
                                         it's only worth $80,000.
                                         
                                         So they're gonna wire in $80,000 to me.
                                         
                                         And I'm gonna have to pay off the mortgage.
                                         
                                         How much am I gonna have to pay?
                                         
    
                                         I'm gonna have to pay $80,000.
                                         
                                         So this example illustrates that I,
                                         
                                         as the homeowner, have lost $20,000.
                                         
                                         So the entire loss of the home value
                                         
                                         is imposed on the equity holder,
                                         
                                         which of this example is the homeowner
                                         
                                         who is the non-rich person.
                                         
                                         And in this example, Jeff Bezos
                                         
    
                                         actually didn't even lose his scent.
                                         
                                         And that's the nature of debt
                                         
                                         that is kind of subtle but incredibly important.
                                         
                                         That debt is protected against declines in the economy, at least protected before the
                                         
                                         equity holder is or the homeowner.
                                         
                                         And in this situation, it's the non-rich, the person who's not rich who is taking that
                                         
                                         risk.
                                         
                                         And our broader point is that doesn't seem like a very sensible system.
                                         
    
                                         Jeff Bezos should in some sense be taking the risk.
                                         
                                         He's the person who has a lot of money and can afford to take risk and not the homeowner
                                         
                                         in this example who probably doesn't have a lot of other wealth.
                                         
                                         So, of course, the people who can save money and we've been using Jeff Bezos as an example,
                                         
                                         but he's only a stand-in for the larger idea that the people who actually can lend money are the people who are well off. And since the financial system,
                                         
                                         the argument you're making is that the financial system protects the interests of lenders
                                         
                                         over the interests of borrowers. A crisis means that the rich come out relatively even,
                                         
                                         or potentially even ahead, while the poor lose a lot of ground, which means that income inequality
                                         
    
                                         now widens even further. Exactly, exactly. And that is the pernicious effect of ground, which means that income inequality now widened even further.
                                         
                                         Exactly, exactly.
                                         
                                         And that is the pernicious effect of debt in our view.
                                         
                                         And I want to be clear, because I don't want to make the rich out to seem like villains
                                         
                                         in this story.
                                         
                                         The rich do with their money what the financial sector kind of guides them to do.
                                         
                                         So when they put their money in the bank, you know, they may not want the bank to be going
                                         
                                         out and making more mortgages.
                                         
    
                                         They may want the bank to go out and make productive business loans to entrepreneurs. So I think
                                         
                                         there is at least some blame here in the financial sector that it's the financial sector that
                                         
                                         is guiding this money to be, you know, given out to entrepreneurs, to homeowners, to whoever
                                         
                                         else needs the money in the form of debt. And one of the points we make in the book is to say that if anything, the government actually
                                         
                                         encourages exactly this kind of inefficient lending product.
                                         
                                         They, for example, make it cheaper to borrow because there's an interest tax shield on debt.
                                         
                                         You know, you get to subtract your interest off your taxes.
                                         
                                         They encourage banks to only lend via debt financing.
                                         
    
                                         So it's a broader problem, and I just want to be clear,
                                         
                                         it's not that the rich are villains in this story,
                                         
                                         it's just that the financial sector channels their money
                                         
                                         into more fixed income debt-like products.
                                         
                                         I'm wondering what your take is not just on household debt,
                                         
                                         but debt taken on by companies and debt taken on by governments.
                                         
                                         Do they work the same way or do they,
                                         
                                         is there something fundamentally different about household debt compared to company debt and government debt?
                                         
    
                                         When we're thinking through household versus corporate versus government debt,
                                         
                                         I think the key question is what is the money being used for?
                                         
                                         And the distinction we make in our research is whether the money is being used
                                         
                                         for what we would think of as kind of productive investment, or if it's just being used to
                                         
                                         generate spending. And we think that there's a sharp distinction to be made between those
                                         
                                         two things. So, if corporations are doing useful things with the money, building a plant,
                                         
                                         building, you know, a new technology, then of course, that's a great thing. And we
                                         
                                         never would want to say, oh, debt is bad for that reason.
                                         
    
                                         Governments kind of lie somewhere in between because governments can use debt financing to
                                         
                                         do productive things like building a bridge, building an airport, improving the LaGuardia
                                         
                                         airport.
                                         
                                         But they can also use debt to just transfer money to people and let's say the lower 50%
                                         
                                         or 90% of the income distribution
                                         
                                         and to facilitate their spending. So the real difference in our mind is not how sold government
                                         
                                         are corporate debt. It's productive debt versus what we call unproductive debt. An unproductive debt
                                         
                                         again is debt that's just fueling spending. It's not being used to invest in any kind of productive
                                         
    
                                         activity. But I want to follow in any kind of productive activity.
                                         
                                         But I want to follow up on that for a second. I mean, aren't the two things related? So let's say I'm a company and I've invested in a new plant and let's say the new plant is making, I don't know,
                                         
                                         let's say it makes sweatshirts or water bottles. Now, for that to be a good investment, somebody has
                                         
                                         to buy those sweatshirts and those water bottles, which means somebody has to spend money. So I'm not seeing the neat distinction you're making between borrowing money to
                                         
                                         produce and borrowing money to buy, because presumably without the people who are buying,
                                         
                                         the people who are investing the money to produce will be making bad investments.
                                         
                                         Yeah, for sure. So let's zero in on household debt a little bit closer. When households borrow, the traditional good type of borrowing that we talk about in economic
                                         
                                         models is closely linked to the idea of spreading your income over time.
                                         
    
                                         And so usually the idea is, right now, I'm not making as much money as I will in say
                                         
                                         15, 20 years.
                                         
                                         Think about a 30-year-old just graduating from graduate school and needing to buy a house. And the idea is
                                         
                                         that it would be a good thing if that person can borrow today to say by a car, by
                                         
                                         house, knowing that their income's gonna get better over time, and then they will
                                         
                                         be able to pay back the debt when they get older. The problem with that story is that it's increasingly looking untrue and that is most of the people who borrow a lot,
                                         
                                         they never end up subsequently seeing very high income and so they often get
                                         
                                         into these debt traps where they just continue to owe and continue to owe and
                                         
    
                                         continue to owe. There's a lot of research coming out, for example, that people are retiring now with just way more depth than they used to. This is closely linked
                                         
                                         to a lot of the stress, the elderly in this country are feeling, you know, about people
                                         
                                         having to work longer than they had planned. And so you're exactly right. There's a model
                                         
                                         of household debt that's quite good and can be productive, but that's just not the model that seems to be
                                         
                                         followed today in America. These are models in which, you know, our future selves are unhappy with
                                         
                                         the decisions we make today. You know, in five years, the Amar Sufi, five years from now,
                                         
                                         will be like, why did you borrow so much to buy that car? You didn't need that car.
                                         
                                         And I at least are kind of
                                         
    
                                         pretty convinced that this way of thinking is the accurate way of thinking for
                                         
                                         most people. That most people make decisions today that five or ten years from
                                         
                                         now they may not be so happy with. And if that's the way people behave, then of
                                         
                                         course borrowing can be quite problematic because I'm being encouraged to do
                                         
                                         something that my future self will be unhappy that I did.
                                         
                                         So Amir, you grew up in Kansas and when you were growing up you had to do drills in school to prepare for tornadoes
                                         
                                         and it's an obvious idea. You want to prepare for bad times when times are good.
                                         
                                         It's a central idea behind insurance. You call debt the anti-insurance.
                                         
    
                                         What do you mean by this?
                                         
                                         So debt works the exact opposite of insurance,
                                         
                                         in the following sense.
                                         
                                         If, for example, you have homeowners insurance
                                         
                                         and God forbid there's a fire,
                                         
                                         then the insurance company is gonna come to you
                                         
                                         and give you a payment to try to make you whole.
                                         
                                         Debt in fact works the exact opposite way,
                                         
    
                                         which is house prices falling
                                         
                                         by 20% 40%, that can be as devastating to your wealth as a fire, but instead of the financial
                                         
                                         market coming to you and paying you if house prices fall, if anything, you bear the entire
                                         
                                         loss. And it gets back right to that example that I gave before, that if the
                                         
                                         economy collapses, if house prices in your neighborhood collapse, if you lose your job,
                                         
                                         debt doesn't really care. You know, debt still demands that you pay them. And so in that
                                         
                                         sense, it's the anti-insurance. There's no sympathy, you know, you wish debt had sympathy
                                         
                                         like a loved one would have sympathy, but it doesn't.
                                         
    
                                         If you've lost your job, suppose you have a lot of student debt, you've got a new job,
                                         
                                         but then you lose it.
                                         
                                         You still got to make that student debt payment.
                                         
                                         They don't care that you lost that job.
                                         
                                         And that's the sense in which debt is just a really terrible financial product for the
                                         
                                         sake of in sharing risk across people.
                                         
                                         So policy makers often think of solutions when the economy is spottering and and their solutions often involve
                                         
                                         you know getting people buying and spending again
                                         
    
                                         invariably what that means is getting people
                                         
                                         to borrow again uh... talk a moment about this i sense that you think this
                                         
                                         argument is like saying the best way to prevent a hangover is to stay permanently
                                         
                                         drunk exactly i think that
                                         
                                         i understand the appeal of this solution because it's a kind of band-aid solution.
                                         
                                         You know, it will even work in the short run.
                                         
                                         If you just get people to start barring again, then probably you're going to be able to
                                         
                                         boost the economy.
                                         
    
                                         And maybe you should even do that at the depths of a crisis.
                                         
                                         The problem is, it's not a sustainable solution.
                                         
                                         Ultimately, it has to be that we tackle the more fundamental issue, which is why is there
                                         
                                         so much debt, why are people borrowing well beyond their means?
                                         
                                         And in my view, that's very closely connected to the idea of stagnating middle-class incomes,
                                         
                                         extreme income and wealth inequality.
                                         
                                         So even though there's an appeal to do these kind of short run, sugar rush solutions, let's
                                         
                                         just get people to borrow a little bit more to get past this, ultimately it's not going
                                         
    
                                         to be sustainable.
                                         
                                         I'd point out even furthermore that we're starting to see that effect, that we're just
                                         
                                         not seeing very sustainable, high growth anywhere in the advanced economy world.
                                         
                                         And I think it's because we keep papering over the fundamental issues with debt.
                                         
                                         Amir Sufi and Artif Miyai argue that a financial system that thrives on the massive use of debt
                                         
                                         does exactly what we don't want it to do, it concentrates risk
                                         
                                         squarely on the debtor. When we come back, what this means for the recession caused by the
                                         
                                         COVID-19 pandemic and how we can keep the most vulnerable among us from suffering the worst consequences.
                                         
    
                                         This is Hidden Brain, I'm Shankar Vedanta. Economist Amir Sufi and Atif Mian believe that household debt is one of the big drivers
                                         
                                         of recessions.
                                         
                                         The bigger the build-up of debt, the more households that owe a lot cut back on their spending.
                                         
                                         The more spending gets cut, the less demand there is for goods and services, which translates
                                         
                                         to layoffs and unemployment.
                                         
                                         Even more people now find themselves behind on their debt obligations, and even more people cut back on spending.
                                         
                                         It's a vicious cycle.
                                         
                                         One way to intervene is for the government to step in during a crisis and forgive people's debts.
                                         
    
                                         But this isn't just difficult to do from a financial perspective, it's difficult to do psychologically.
                                         
                                         On May of 2009, as the Obama administration was trying to come up with ways to soften the blow of the Great Recession
                                         
                                         and to keep ordinary people from falling through the cracks, CNBC reporter Rick Santelli delivered an impromptu speech on the floor of the New York Stock Exchange.
                                         
                                         How about this President and New Administration?
                                         
                                         Aren't you put up a website to have people hold you?
                                         
                                         What did he say?
                                         
                                         He basically said,
                                         
                                         how dare we forgive debt for all of these people
                                         
    
                                         who were so irresponsible and borrowed so much.
                                         
                                         And, you know, I always say tribalism
                                         
                                         is a very powerful force in human interaction.
                                         
                                         And so I think there's this effort to make the debtors
                                         
                                         and the creditors feel like different people and it's those debtors
                                         
                                         that have caused all this problem, how dare we help them in any way.
                                         
                                         This is America. How many human people want to pay for your neighbor's mortgage?
                                         
                                         It has an extra bathroom and can't pay their bills. Raise their hand. How about we
                                         
    
                                         offer? It has a very powerful ring. I think when things go badly, oftentimes people
                                         
                                         are looking for someone to blame.
                                         
                                         And that complicates the policy efforts that maybe
                                         
                                         needed in order to help us experience a faster recovery.
                                         
                                         So you would argue that there is not just psychological reasons
                                         
                                         or moral reasons to try and potentially
                                         
                                         address the questions of debt, but there're also good economic reasons to do so. Someone can say, look, if someone else decides
                                         
                                         to borrow money, it's up to them to figure out how to pay it back. On the face of it, that's not an
                                         
    
                                         unreasonable position, but you argue that the people who demand that borrowers always face up
                                         
                                         to their debt applications are sometimes cutting off their noses to spite their faces. How so? Yeah, exactly. And I think there's two, you know, before
                                         
                                         getting into the economics of it, I think there is an important point that needs
                                         
                                         to be made, which is it's surprising to me that more people don't also play
                                         
                                         some blame on the lenders.
                                         
                                         People made some really bad loans, they made some really silly
                                         
                                         loans. In fact, there's substantial evidence that lenders purposefully mistated information
                                         
                                         to get people to borrow more. So I'm all for having people who made bad decisions bear
                                         
    
                                         the consequences of those decisions, but it seems like an unfair
                                         
                                         situation in which we only blame one side of the contract. That point is related to the economic
                                         
                                         point, which is our basic idea is that both the lender and the borrower should more equally share
                                         
                                         the losses that are associated with the crisis.
                                         
                                         It's not a radical proposal.
                                         
                                         We're not saying that of course borrowers should be forgiven everything and they shouldn't
                                         
                                         have to bear the consequences of borrowing too much.
                                         
                                         We're just saying that in the broad scheme of things, for fairness purposes, it seems
                                         
    
                                         better to have a situation in which both the lender and the borrower bear some of the losses.
                                         
                                         It's not only more fair, but it's also better economics, because as we pointed out before,
                                         
                                         the borrowers are the ones that are going to massively cut back spending if you force all
                                         
                                         of the losses on the borrower.
                                         
                                         So by basically spreading the losses more equally, you actually not only do something that,
                                         
                                         in my opinion, is more fair, but only do something that in my opinion is more fair,
                                         
                                         but you do something that's actually better for the overall economy,
                                         
                                         because it's the collapse and spending that's really starting to affect everyone involved.
                                         
    
                                         Is there an irony here that we don't like writing off the debt of the people in Detroit who took out
                                         
                                         say, our second mortgages on their homes, but we seem to have a more
                                         
                                         lenient approach to debt taken out by big corporations.
                                         
                                         You know, recent presidents like George W. Bush and Barack Obama have talked about the
                                         
                                         importance of saving big companies, and I've often heard the phrase, you know, some of these
                                         
                                         companies are too big to fail.
                                         
                                         Exactly.
                                         
                                         In fact, funny enough, I actually do teach corporate restructuring as my main
                                         
    
                                         course I teach at the University of Chicago, a boot school of business. And it's kind of
                                         
                                         amazing how efficient. And to be honest, I think it's quite good the way the system works
                                         
                                         on the corporate side. You wipe out the equity holders, you wipe out some debt, you give the
                                         
                                         company over to people who run it, and it just goes forward. And there's so much less baggage in terms of moral arguments and whatnot, it just kind
                                         
                                         of moves forward.
                                         
                                         In fact, if you wrote down debt the same way for households as we often do for corporations,
                                         
                                         I think things would look quite naturally good and the economy would be a lot more resilient
                                         
                                         than it is.
                                         
    
                                         So I completely agree with the premise
                                         
                                         of your question, which is I'm not sure why this is developed, where the people who are in some
                                         
                                         sense the ones that are most vulnerable are the people we decide that, you know, for sure they should
                                         
                                         bear the losses because they were irresponsible and they borrowed too much. So let's look at how we
                                         
                                         might think about debt differently in a couple of different settings. Let's start by looking, for example,
                                         
                                         at student loans taken out by the college class of 2020.
                                         
                                         Many of these students are graduating
                                         
                                         with large amounts of student debt
                                         
    
                                         at a time when it's very hard to find a job.
                                         
                                         The repayments are going to begin soon.
                                         
                                         How could we balance the legitimate interests
                                         
                                         of lenders, borrowers, the students,
                                         
                                         and the economy as a whole when it comes to this problem.
                                         
                                         The answer to that question is closely connected to the example I gave before, which is
                                         
                                         the way in which the debt is born right now is squarely on the student. So let's take your
                                         
                                         example. Let's suppose the student has interest payments of say say, and debt payments of, let's say,
                                         
    
                                         again, $2,000 a month that they have to pay, and they were expecting a job that would
                                         
                                         pay them $5,000 a month if there had not been this COVID crisis.
                                         
                                         Well now they're in a situation where they can't find a job, but they still owe that $2,000.
                                         
                                         The solution that we propose in our book is to make the debt instrument more equity-like.
                                         
                                         That is, if there is a massive crisis and unemployment goes up, the debt payment owed to the
                                         
                                         creditor would automatically go down.
                                         
                                         And you could do this in a number of ways.
                                         
                                         There's a number of implementations that you could do this.
                                         
    
                                         Some countries already do this.
                                         
                                         For example, Australia does that.
                                         
                                         They have what's called income-based repayment.
                                         
                                         That if you earn less, you therefore are going to owe less on your debt.
                                         
                                         But the general idea is to try to make debt more flexible.
                                         
                                         It's the inflexibility of debt that leads to the problem.
                                         
                                         And you want to make it more flexible so it reacts to conditions that are going on in the economy.
                                         
                                         So if the lender says, you know, you're asking me to share in the risk if things go badly, do I share in the benefits if things go well?
                                         
    
                                         Of course, that's how equity works and that's our proposal is to make the product more
                                         
                                         equity-like.
                                         
                                         That if you end up becoming the next Jeff Bezos, well, maybe I should get a higher payment
                                         
                                         if I helped finance your education.
                                         
                                         And again, this idea of making the debt contracts more equity-like is ultimately about bringing
                                         
                                         back who should bear the risk.
                                         
                                         And that is the richer people in the economy.
                                         
                                         And so we're not, you know, we're not people
                                         
    
                                         who think risk is bad and should always be avoided.
                                         
                                         You know, finance is all built around risk, right?
                                         
                                         And taking risks should earn you a good return.
                                         
                                         It's just about the way that debt is making
                                         
                                         the wrong people bear the risk.
                                         
                                         And so these kinds of financial products
                                         
                                         that we're proposing, more equity-like products would help the rich benefit when times are
                                         
                                         good and they would pay the cost when times are bad and therefore the the
                                         
    
                                         non-rich would have a more stable income stream, a stable payment that they're
                                         
                                         making, which would be better off for everyone. The same thing works with
                                         
                                         borrowing to buy a home.
                                         
                                         If mortgages were an equity instrument, rather than pure debt,
                                         
                                         what you owe each month would fluctuate.
                                         
                                         If home prices fall, your payments would fall,
                                         
                                         and fewer people would be at risk for foreclosure.
                                         
                                         But if you sell your home at a big profit,
                                         
    
                                         the lender gets a cut of the upside.
                                         
                                         So if things go well, the lender makes out better. If things go badly, the lender loses.
                                         
                                         And that's exactly what we want. We want the lenders to have some skin in the game, some risk that they're taking.
                                         
                                         So a central argument that you're making is that most recessions often do not have an obvious cause like a war or a natural disaster. They sneak up on us and
                                         
                                         you suggest the build-up of debt is a big part of the story. The recession that we find ourselves
                                         
                                         currently in, however, is clearly the result of the COVID-19 pandemic. How is the story of debt
                                         
                                         relevant to what is happening right now in the present crisis. Your observation is 100% correct
                                         
                                         that this crisis, unlike the one in 2007 and 2008, did not originate with issues of debt. So that's
                                         
    
                                         for sure. The broader issue I think we have now is that any shock like this shock is going to become worse if there's too much debt outstanding.
                                         
                                         We were pretty lucky in that debt levels were not at completely unsustainable levels when
                                         
                                         this crisis hit, but this crisis is really bad and it's going to lead to serious problems
                                         
                                         with people making mortgage payments, rent payments, credit card payments, especially
                                         
                                         if it continues on in the economy remains weak.
                                         
                                         And so, even though this crisis didn't originate with issues related to debt,
                                         
                                         debt will certainly amplify it unless we have a pretty strong policy reaction.
                                         
                                         Amir Sufi is a professor of economics and public policy at the University of Chicago Boots School of Business.
                                         
    
                                         Along with Atif Mian, he is co-author of the book, House of Death, How They and You Caused
                                         
                                         the Great Recession, and How We Can Prevent It From Happening Again.
                                         
                                         Amir Sufi, thank you for joining me today on Hidden Brain.
                                         
                                         It was a real pleasure thank you for joining me today on Hidden Breath.
                                         
                                         It was a real pleasure, thanks for having me.
                                         
                                         This week's show was produced by Jenny Schmidt and Thomas
                                         
                                         Liu.
                                         
                                         It was edited by Tara Boyle and Raina Cohen.
                                         
    
                                         Our team includes Paath Shah, Kat Chuknecht, and Laura
                                         
                                         Quarell.
                                         
                                         We had engineering help from Gili Moon.
                                         
                                         Our unsung hero this week is Armer's teenage son, Yasin.
                                         
                                         To record this interview, we needed Armer to have two smartphones.
                                         
                                         Yasin made one of the biggest sacrifices you can ask a teenager these days.
                                         
                                         He surrendered his phone for a couple of hours. The sound quality of this episode is
                                         
                                         much better thanks to your scenes generosity. Thank you, you're seen. For more hidden
                                         
    
                                         brain, you can follow us on Facebook and Twitter. If you learned something new from this
                                         
                                         episode, please be sure to share it with a friend. I'm Shankar Vedantam and this is NPR. you
                                         
