Hidden Brain - Win Hearts, Then Minds + Your Questions Answered on Identity and "Covering"
Episode Date: June 23, 2025There’s a saying that’s attributed to the Dalai Lama: in the practice of tolerance, one’s enemy is the best teacher. It’s a nice idea. But when people don’t share our values, it’s hard for... us to tolerate theirs. This week, we bring you a favorite episode with sociologist Robb Willer. We discuss the common mistakes we make in trying to persuade others of our point of view — and how to break out of our echo chambers. Then, Kenji Yoshino answers your questions about how we hide our true selves.In this week’s show, you’ll learn:*What’s happening in our minds when we’re trying to win an argument.*Techniques for how to take another person’s perspective — and how to become more effective in persuading them of your perspective.*The most successful protest tactics in winning allies.*Why we might shift from trying to change someone’s mind to trying to change their behavior.If you love Hidden Brain, come see Shankar live in a city near you this summer! For more info and tickets to our “Perceptions” tour, visit https://hiddenbrain.org/tour/
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This is Hidden Brain. I'm Shankar Vedanta.
Imagine you had a dispute with a neighbor.
It could be something trivial.
Maybe he's playing music too loudly late at night,
and your kids cannot get to sleep.
The way we usually resolve these problems in daily life
is to knock on our neighbor's door,
explain the problem,
and try to find an amicable solution.
If all goes well, you discover you have similar tastes in music.
You swap playlists while getting him to keep the volume down at night.
Maybe you take over soup when he's unwell and he helps you on a cold morning when your
car needs a jump.
Now imagine that this dispute takes place on a platform like X, formerly Twitter.
Instead of talking to your neighbour, you throw open your window and tell all the people
on your side of the street that your neighbour is a jerk.
Upset and offended, he throws open his window, which opens onto a different set of neighbours,
and tells those people that you're crazy.
Soon you're yelling at each other but really talking to completely different sets of people.
Every escalation is met with reprisal. Each of you is certain the other must be dimwitted, malevolent or unhinged.
On social media, especially when it comes to political disagreements, this is often
what passes for discourse.
Platforms like X have called these shouting matches engagement, but common sense suggests
that they are really a prescription for disengagement.
Today, we bring you a favorite episode about why we are often unable to get through to
our political opponents and how we can learn to do so.
Breaking through the echo chamber, this week on Hidden Brain. There's a saying that's attributed to the Dalai Lama,
In the practice of tolerance, one's enemy is the best teacher.
It's a nice idea, but in reality, when people don't share our values,
it's hard for us to tolerate
theirs. We tell ourselves they must be close-minded, illogical, immoral. They are different from
us on a fundamental level. We belong to one group, they belong to another.
At Stanford University, Rob Willer studies how most of us go about persuading our opponents
and why our favorite technique is strikingly ineffective.
Rob Willer, welcome to Hidden Brain.
Thank you. It's a pleasure to be here.
Rob, you were the prototypical angry young man
in your college days.
I want you to tell me about a conflict you once had
with your roommate, Russ.
Yeah, yeah, I mean, I can,
I actually have a couple of stories along these lines.
So in this time in my life, maybe from like 19 to 21,
the central axis of conflict for me was around sleep.
And I remember one morning, my friend Russ was waking up,
he had a job at a coffee center, and he was, you know,
just doing what somebody does
in the morning, talking to another one of our roommates
and hanging out, drinking coffee, getting the day going.
It's like 9.30 in the morning or something,
but I've been up late working at a restaurant,
second shift, and I'm sleeping in.
And I can't sleep, right, because of this noise
coming from the living room
at this unacceptable time of the morning.
And I just came rushing out of my room
like immediately inflamed, you know,
dropping epithets and, you know, cursing.
And I remember like Russ was so caught off guard.
He's like the sweetest guy in my roommate.
And he just was like,
f*** you.
And I remember I got so mad that I took this whiteboard that we would use to write messages
to each other and I like slammed it against a wall.
Wow.
This is just completely out of control.
Some time later, Rob had another run-in with a different roommate.
This one changed the course of his life.
I was a junior in college.
I was sharing a house with my friend Jim, my roommate.
And he was up in the morning making eggs for breakfast,
as one does.
It's like 10 in the morning or something.
It's not even that early.
But I was a night owl.
I would work late, hang out with people late at night, sleep in in the morning. And, you know, he's making a lot of noise, right? With like the frying pan and so on. My bedroom is just off the kitchen. My first approach to this conflict resolution here or to resolving the situation was to throw a shoe against the door, which I think is, it's considered an international signal
of please be quieter, you know?
And...
Wait, you were inside your own bedroom
and you threw a shoe at your own bedroom door
to tell him to pipe down?
Yeah, that's right.
So, so that didn't work because it couldn't be decoded
as I intended it.
So then I came out of the bedroom,
you know, just immediately angry, already turned all the way up to 11 as I intended it. So then I came out of the bedroom,
just immediately angry, already turned all the way up to 11,
and I'm like, you need to not make all this noise
so early in the morning, probably cursing and whatnot.
And he's totally taken aback and himself upset about this.
And now we're in this heated argument,
then I slam the door behind me, can't go back to sleep
because I'm all worked up now. And the whole exercise is self-defeating
at every level.
Rob thought back to this altercation with Jim when one of his social science professors gave
him an interesting assignment. It was to mark a turning point in his life.
gave him an interesting assignment. It was to mark a turning point in his life.
Yeah, so it was this great assignment,
and my professor, Professor Michael Lavaglia
at University of Iowa, he had us first write an essay,
a short essay about a recent conflict we'd been in,
and to just go off on the person we were in a conflict with,
you know, just render our perspective
as vividly as possible.
So I did that, you know, defending all of my choices just render our perspective as vividly as possible.
So I did that, defending all of my choices in this situation, as one does.
And then the catch was, after we turned this in, he said,
okay, the second short essay assignment is for you to now write the exact same essay
about the same conflict, however, you're supposed to write it from the perspective
experience. So I sit down to write this essay and now I'm writing an essay from my roommate's perspective
and it's coming out of course completely differently.
So now I'm talking about how I woke up one morning, I was hungry for breakfast.
And so I went and started to mix my eggs on my stove
and halfway through making them,
there's a loud noise on the wall
from apparently inside my roommate Rob's bedroom.
I don't know what this is.
I ignore it and continue.
And I'm about done making my tasty healthy breakfast when all of a sudden
this mad person you know comes storming out of uh of Rob's bedroom you know ranting at me
about how I'm being too loud when I'm really just making eggs and maybe whistling or something uh
and I start engaging back you know I I next thing I know, I'm in an argument
out of nowhere with little to no provocation on my end.
And so that's the essay I wrote, the second essay,
the one from my roommate Jim's perspective.
And this might seem silly for people
who take the perspective of other people more readily
or have in their lives, but for me,
this was like a pretty revelatory experience because I, for perhaps the very
first time in my entire life, had really, really deeply and authentically taken the
perspective of somebody else when it was hard.
When I was sure I was right, when I had a bunch of emotion and righteousness invested
in my side, and I had gotten over that for the purposes of getting an A on this assignment
in college
and embrace the other person's perspective and then I saw that they were right, you know, and I was wrong
or at least it was at least 80-20 that they were right. And that was a first, you know, I was a kind of angry young man type
around that time as you can guess from the story and that was a needed and revelatory lesson for me.
You know, there's an emotional power to this exercise,
which I'm not sure people might anticipate experiencing,
but when you do this, it's not just that you start
to see things from another person's point of view,
but the story itself feels like an entirely different story.
That's exactly right.
Yeah, it's not just that you're getting out of your head
into somebody else's, but you're accessing
entirely different information maybe.
So as I'm simulating what it must be like
to make breakfast, I'm in a completely different world.
Now I'm guessing at the experience the gym's having,
but I'm now seeing, hearing, and thinking things
that I couldn't have known when I was locked in my own perspective.
When someone believes the world revolves around them, we think they are selfish, unkind, or
oblivious. Yet all of us are born with a subjective view of the world.
It's only natural to see things from our own perspective.
When we come back, the effects this has on our political conversations and how understanding
what happens inside our own minds is the first step to changing someone else's mind.
Inside our own minds is the first step to changing someone else's mind.
You're listening to Hidden Brain. I'm Shankar Vedantam.
Think back to the last disagreement you had with someone.
Maybe it was a fight with your partner or a co-worker over the thermostat setting,
or a more serious argument with a relative over politics. Did the disagreement go well or did it
end with both sides feeling frustrated and misunderstood? Chances are it's the
latter.
Rob Wheeler used to have many experiences like this. When he was a kid
his family moved from Kansas to South Carolina.
It was something of a culture shock, and Rob was pretty sure that everyone around him had the world completely wrong.
I had grown up in Lawrence, Kansas, and my parents were super progressive, secular folks,
and I was living in this very progressive college town in Kansas, and then
got splashed down in South Carolina in 1988, in Columbia, South Carolina.
It was a real shock to be suddenly in a middle school that had only been integrated less
than 20 years earlier and in a place where the scars of the Civil War, they're right
on the surface.
They're not far away.
Did you find yourself getting into arguments
and conversations with people around you?
Yeah, for sure, for sure.
Including with history teachers, with peers.
I mean, to me it was totally shocking
to be taught a history of the Civil War
that was just strikingly at odds
with the one I was raised to understand.
In high school you had a friend named Andy,
and you would often get into arguments with him
about the Confederate flag.
How did these go?
What did you try and do in these discussions with Andy?
Yeah, so the meaning of the Confederate flag
was a topic of some debate
in Columbia, South Carolina at this time,
because the Confederate flag
was flying above our state capital in Columbia.
People would debate a lot, what did this mean?
Was this okay?
And I was inclined to debate just about anyone
on this topic and wound up debating with my friend, Andy,
who we were actually
on the debate team together.
I would advocate for how that flag needed to come down, that regardless of what people
might associate with it, that it was a symbol of racism, of racial domination, and if it
ever had a time, that time was certainly gone. And Andy would say the opposite.
He'd say, that's not what it means to me,
and that's not what it means to the people I know
and people in my family.
It's a symbol of our history.
And we lost the Civil War,
and it's this kind of sad thing deep in our history.
And this is a way for us to maintain some pride around that.
And then I would come back and say, well, but the flag went up there during racial integration, deep in our history, and this is a way for us to maintain some pride around that.
And then I would come back and say, well, but the flag went up there during racial integration
battles in the 1960s.
It didn't go up in the 19th century.
And we would go back and forth in this way.
The thing is that I never convinced Andy even a little bit, or probably anyone else I ever debated on this subject.
I mean, it's almost like you were imagining
that this was an actual debate, where there was a judge,
a neutral judge who would listen to both arguments
and then decide which person had the better argument.
Exactly, a God-like figure that simply wasn't there.
And I got this idea in part because I was on the debate
team and was,
you know, every other weekend I was engaging in, you know, many, many debate rounds with
people from all across the state. And so it wasn't ridiculous for me to think that a way
to debate effectively would be to win on the facts, on the logic of your argument, and
to destroy the other person's argument.
Because in the culture and structure of high school debate,
that was pretty much rewarded.
The other thing that I think is worth pointing out is that
in a debate, you know, you could get points for how passionate you are.
So in other words, the more fervently you argue your point of view,
that could tell
a neutral judge, you know, this person really cares about the argument, put in a lot of
time and heart into the argument. I'm going to give a few more points for the passion
that this person is demonstrating. Of course, this passion doesn't go very far when it comes
to convincing our opponents as opposed to some neutral judge.
Yeah. And in a way, I think that while I really,
really value the experience I had in debate of having to think really, really hard about holes
in my opponent's argument and then passionately and as logically as I could expose those holes
and make a stronger argument response, I also was just like weekend after weekend, year after year, getting my reps in on my perspective,
you know, and how to prosecute it passionately and intensely.
And I wasn't getting really any reps in
on understanding someone else's perspective.
So I was, you know, coming out of high school.
I was still on the ground floor on that journey.
When you get to Cornell University
and you're in graduate school When you get to Cornell University
and you're in graduate school,
you decide to try and organize students into a union,
graduate students into a union,
and you start to recruit people to the cause.
I'm wondering if you can tell me
how you went about doing this
and whether you learned something different
than your exploits as a high school debater.
Yeah, so this was a fascinating experience at a number of levels. So I was working as a high school debater? Yes, this was a fascinating experience
at a number of levels.
So I was working as a union organizer,
trying to organize graduate students on campus
into a union for teaching assistants
and research assistants.
And my position involved striking up conversations
with graduate students and trying to get them involved
and interested in the union.
And sometimes I'd be going to the English department, sometimes I'd be going to the math department. graduate students and trying to get them involved and interested in the union.
And sometimes I'd be going to the English department, sometimes I'd be going to the
math department.
So I remember on one occasion I go to the English department and I strike up a conversation
with a woman who was a PhD student in English and she was a Marxist theorist. Rob quickly assumed that he would have no trouble persuading the young woman to join the union.
She was a Marxist, and Karl Marx was surely the patron saint of the working class.
But to his surprise, the conversation wasn't going well.
I'm explaining what we're trying to do, the benefits that it could offer graduate students,
in my view, and the evidence for unionization.
I'm just making my case.
But I can tell it's not connecting.
She seems sort of distant, maybe about halfway through this kind of boilerplate spiel.
And I was like, what do you think?
What do you think about all this?
And she was like, well, I'm trying to think of this from a Marxist perspective I'm kind of curious how
Marx would think about this and I was like uh okay that was not the conversation I thought I'd be in
but I can do this uh okay so there's different Marxist views on union organizing one is that
it is just a band-aid you slap onto onto the status quo that only makes things look superficially better,
but, you know, pushes off the inevitable communist revolution
that's going to bring a utopian workers collective to, you know, to power.
There's another version of Marxian thinking that says,
no, this is consistent with reforming capitalism
and addressing the harms of unregulated
market economies and unions are actually really helpful and consistent with the Marxist critiques
of the status quo.
And I was like, I'm a little more of the latter persuasion, but I can understand either perspective.
What do you think?
And now we're talking about whether one should take a more extreme or more moderate version
of a Marxist perspective on the Union.
And we get there, she winds up being a supporter
of the Union, but for me it was one of these
initial experiences of figuring out,
you're gonna have to get into potentially
a very different head space in each conversation
that might be an entirely different head space
in order to have productive conversations.
Rob managed to win over the Marxist, but it was an early signal to him that ultimately she didn't
join the Union for his reasons. She joined the union for her reasons.
Some time later, Rob met another graduate student, this time in the math department.
We were losing math.
We were doing badly in math and it was becoming a pretty anti-union department.
And I was even hesitant to go back there just because I'd had bad experiences.
And this really nice advanced graduate student was like,
hey, you want to go for a walk and we can talk about this?
And I was like, yes, I would love to get out of this space
and into another one, that'd be great.
Because it was sort of intimidating
because I had this sense that people
maybe didn't want me there.
So we go for a walk and we just very, very carefully
go through all of the different reasons for and against unionization, the main ones.
And one thing he's emphasizing is uncertainty and how whenever he's seen uncertainty left over,
that he kind of has a conservative response of not changing things too much because things aren't going that badly for him.
And so, you know, where he's not sure what would happen from unionization, that
that's kind of points on the board for the status quo.
But when he initially said that the status quo might be better, didn't you feel inclined
to argue with him to sort of say, No, no, no, of course not. You're wrong.
Oh, definitely. So I would come back and say, yes, but there's pretty consistent empirical
evidence that you're going to get gains in wages and benefits here, you know, look at campuses X, Y, and Z.
And he would come back like, okay,
but we also got a 3% raise last year, you know,
we just got health insurance a couple of years ago.
So I kind of feel like in this case,
the status quo is giving me what I need
and I don't know where all this extra money
is gonna come from on campus.
And at the end of the conversation,
we basically agreed that we did disagree,
but that we disagreed less than when
we started, that he was a little more positive towards unionization, and that I was more
respectful in understanding of why somebody wouldn't support it, in particular based on the
sort of risk calculation. We came to see each other's perspectives, and a key part of it was
that I changed my mind a little bit in the conversation.
And a key part of it was that I changed my mind a little bit in the conversation.
As a union organizer, Rob learned his goal wasn't to win a debate.
It was to actually change someone's behavior.
It was definitely different from the kind of persuasion that I had been taught to embrace through high school debate, but
it was way more effective. It was way more interested in the other person and it was
just really inclusive. You can't afford when you're organizing a union to write somebody
off or write off their perspective or not try to have a productive conversation. You're
trying to get everybody on board. And so there's a pragmatism to organize labor circles
that I hadn't really encountered in my political background, which was more
about debating, you know, for that mythical god-like neutral third party
that, you know, that just wasn't there.
One of the things that I'm observing from what you just said is that when we
have debates with people and we argue with people, we're not actually just trying to have them come over to our side, to our point of view. We want them
to come over to our point of view for our reasons. And one of the things I'm
picking up from your conversations with you know various people is that as you
are talking to people, you were almost indifferent. If someone says you know I'm
going to weigh Marxist theory and figure out a path to join the Union great if someone in the math department says I'm
going to do a cost-benefit analysis and that's how I'm going to join the Union
you're fine with that as well so in some ways you're less interested in the
motivations and the reasons that people have and and as you said much more
pragmatic about the the end goal yeah that's exactly right I wasn't going to
convince the English graduate student to not that's exactly right. I wasn't gonna convince the
English graduate student to not embrace critical Marxist theory. I wasn't gonna
convince the math graduate student to be less analytical. Like those were
givens. I had maybe 30 minutes to go from where they're at to them seeing my
perspective on this issue or at least you know considering agreeing with me
and and that meant meeting them where they were
and paying them that respect.
Rob realized his first job in trying to persuade someone
was not to marshal all the arguments at his disposal.
It was to find some way to make a connection
with the other person.
I think that for me, these conversations would go better
if I had something I could tap into from my own background,
my own personal experience, that would allow me to sort of build that bridge to their perspective.
The way I often think about this is that empathy or perspective taking, it's like a bridge
you build between people and the blocks that you're using to build it are pieces of your
own experience.
You can say, oh, I know about Marxist theory too.
Let's talk about this, you know, or, oh,
I've actually engaged in a cost benefit analysis on this too.
You know, let me know what you think of what I did.
Here's what I came up with.
And when you've got those blocks, it goes a lot easier
once you figure out where you need to be building towards.
That wasn't the hardest part though.
Rob realized that when he was trying to persuade people,
he needed to have conversations with them. Conversations where he wasn't doing all the talking.
It really is helpful to establish some sort of basic respect, a basic emotional connection of
like I'm respecting your perspective and I have enough intellectual humility
to be also listening to you.
And also that I'm open to persuasion
in this conversation as well.
Because if you signal really early in the conversation
that you're not open to changing their mind,
you're asking a lot for the other person to be open to it.
And if there isn't a power imbalance
that dictates that they have to,
they're going to withhold that openness if you're not showing it as well.
There are many reasons it's hard to come across as open.
When we care passionately about something,
it becomes hard to see things from other points of view.
The more we care, the harder it becomes to see that our perspective is just our perspective,
not the only perspective.
Second, many of us unconsciously assume that others know the same facts and information that inform our views.
We forget other people have been exposed to different information,
sometimes radically different information.
To make things even more complicated,
what our opponents believe is not just about the information they've received.
Their beliefs are also shaped by their unconscious drives and motivations.
If we don't know how they came to their positions, beliefs are also shaped by their unconscious drives and motivations.
If we don't know how they came to their positions, we might never understand why they believe
what they believe.
That's right.
Yeah.
And so if you're debating with somebody about an issue you disagree with them on where you'd
like them to come over to your side, but your arguments are entirely in terms of your moral
worldview, you know, your background, your ideology or cultural perspective,
and you're making those kinds of arguments
and they have a different background,
a different ideology, a different worldview,
you're essentially asking them
to really be someone they're not.
To not just agree with you on the thing in question,
but also to change their deeply held moral values,
for example.
But asking somebody to give up their moral values,
you know, people are willing to fight
and die for their values, right?
Like people really, really are invested
in not changing their minds about that.
So if the argument you're presenting to them
requires them to change their values,
you are taking on a much bigger task
than just changing somebody's mind on minimum wage law.
And you could prosecute your case better if you made an argument that could fit with their
values rather than challenge them.
So there's something of a dilemma here, Rob, which is when we feel really passionately
about something, when we're really upset about something or we're in disagreement with someone,
and that could be a romantic partner or a coworker
or even a political opponent,
the angrier and more upset we get,
the harder it becomes for us to see things
from another person's point of view.
And you're saying that's precisely the point
at which we need to see things
from another person's point of view
if we're going to have any effectiveness.
There seems to be a real dilemma here, a paradox.
Yeah, I think there is, and it's
a very difficult thing because it's exactly those people who are motivated to change the views of
others who then have this motivation that can get in the way. Why? Because they can become angry at
the person they're talking with, they can become impatient, and these are all understandable
reactions. There's nothing wrong with feeling strongly about something. It's a good thing,
I think. I feel strongly about a lot of stuff.
A lot of stuff makes me angry, too.
It's kind of, what do you do then?
You know, and what goal are you trying to pursue?
And if the goal is persuading somebody,
you may need to down-regulate that emotional reaction
and focus on getting into that person's head
in order to construct an argument
that would be persuasive to them. action and focus on getting into that person's head in order to construct an argument that
would be persuasive to them.
You know, we ran an episode featuring the research of the psychologist and neuroscientist
Kurt Gray, and he talked about the importance of moral humility.
We talk a lot about intellectual humility, the idea that we may not know everything and
that we might be wrong about the things that we think we know.
But moral humility is about emotionally accepting that the feelings of the people who think
differently from us are valid.
You talk about this idea too.
Tell me about your notion of moral empathy.
Yeah.
So one thing that we find in our research is that people whose political worldviews
are rooted in their moral values, who really deeply
moralize their perspective on some political issue, they are the ones that especially struggle
to understand the perspective of people who disagree with them and to understand that
the most persuasive appeal would be one that might not be persuasive to them.
That doesn't mean you're wrong if you have that kind of moral investment, but it does
mean that it's going to be hard to connect.
Can you talk about sort of the role of our own emotions here?
In some ways, partly, we're so angry and so upset and so outraged about things that it
becomes very difficult for us to say, you know, what do I have in common with these
people on the other side of the barricades?
Yeah.
So once you have a strong connection to your political identity, it becomes very easy for
you to trigger this, for you to experience this emotionally laden frustration, even contempt
for the people on the other side of the political divide, people that have a rival political identity.
And when you realize you're in an interaction
that is connected to those identities,
you now import, and they may, too,
all of this baggage from all the thinking you've been doing
about how frustrated you are with these other folks.
And so you're not just having a conversation about,
you know, school zoning
or whatever you think you're discussing.
You're bringing all this other stuff into it, too.
You're also thinking about gay rights and you're also thinking about race in America and maybe economic inequality and immigration
and what you saw last night on MSNBC or Fox News and what they probably saw.
And once all that stuff is brought into the debate, things get really, really difficult to
resolve in a constructive way. Connection and moral empathy are prerequisites for persuasion.
If you want to change hearts and minds, you have to understand what's in those hearts and minds to
begin with. Most of us try to bypass this requirement, focusing only on what's inside our own heart
and our own mind.
When we come back, strategies we can all learn to become more persuasive.
You're listening to Hidden Brain.
I'm Shankar Vedantam.
The popular Christian prayer, the prayer of St. Francis, offers the following suggestion.
It is more important to understand others than to be understood by others.
That's good advice, and not just from a spiritual point of view.
It turns out to be psychologically insightful when it comes to our ability
to influence others. At Stanford University, Rob Willer
studies the psychology of persuasion. Rob, we've looked at how we're often
ineffective when we try to ram our ideas down other people's throats, but you run experiments where you measure what
effects forceful arguments have in helping us to recruit allies. Can you
tell me about this work? Yes, some of the work that we've done on this has
focused on the tactics used by activists that are agitating for social change on
some kind of a cause, and what we found in our experiments is that
people tend to have negative reactions
to what we describe as extreme protest tactics.
So this would be like the destruction of property,
you know, extreme disruption of, you know,
the flow of everyday life for people,
and certainly the use of violence.
So when activists engage in even a relatively small amount of this form of activist behavior,
it tends to put people off.
So observers who are kind of watching protesters trying to figure out how should they position
themselves on this issue, will they be persuaded by the protesters or not?
When they see those kinds of tactics, they tend to view the protesters as less moral.
They disidentify with them.
And they not only are not influenced by them,
they can exhibit a sort of negative influence pattern
where they turn away from the positions
and policy platforms of protesters.
So in one study, you posed a scenario
about animal rights protesters.
Volunteers read an excerpt that said,
activists had broken into a cosmetics testing lab,
drugged a security guard, ransacked the place,
and spray-painted messages on the walls of the building.
They also freed hundreds of animals.
How did volunteers respond to this story?
So, volunteers were turned off by activists
who engaged in these extreme, I mean, this is in some ways
just about the most extreme
activist tactics we've ever presented
to participants in studies.
They were turned off, saw these activists as more extreme
and turned away from animal rights
as a cause that they supported.
However, if those same activists were portrayed
in another condition of the experiment
as not engaging in these sort of violent tactics, but instead
Engaging in you know, peaceful nonviolent resistance
The reaction was very different. They were not seen as extreme and it didn't lead to this negative influence effect
So in other words people were not rejecting the activists because they necessarily disagreed with the cause but because they disagreed with the methods
That's right. And we've tried really hard in this research to,
whenever possible, control for the message,
control for what policies are being advocated for
by activists, and only experimentally study
and vary, you know, how they're making their case,
what sorts of tactics they're engaging in,
because that's the thing that we were interested in.
So, in another study, you had some volunteers read about a Black Lives Matter protest.
Some volunteers heard activists protesting against racism.
Others heard about activists who used a chant in an actual protest.
I want to play you a little clip. Friam like bacon! Pigs in a blanket! Friam like bacon! Pigs in a blanket! Friam like bacon!
Pigs in a blanket!
Friam like bacon!
The protesters are saying, pigs in a blanket, friam like bacon, a derogatory reference to
police as pigs.
Now, saying angry things about the police doesn't seem as extreme as drugging a security
guard, but what effect did this language have on potential allies?
So in this research, we found that that kind of language
had a similar effect, just in terms of also creating
this negative influence effect.
It wasn't as large of an effect, if I recall correctly,
but it did tend to turn observers away
from the cause of police reform.
It seems that there's a dilemma here in some ways,
which is that I think protesters feel,
just like we often feel in interpersonal arguments, that the more passionately we make our argument,
the more likely we are to persuade someone else.
I think at the level of groups, we also believe that the more passionately we pursue our cause,
the more likely we are not just to convince our opponents, but to attract allies to our
cause.
And I think your research is suggesting that that might not always be the case.
Yeah, that's right.
We call it the activist dilemma to really describe
these many dilemmas that activists face
in trying to take effective action in the world.
We found that when we surveyed a small sample
of self-identified activists, that they tended to think
that the more extreme protest tactics
would be more
persuasive to bystanders, not less persuasive as our research had found.
Why did they think that?
Well, perhaps because those protest tactics matched their own viscerally felt motivations
better.
For them, that was maybe a more relatable set of protest actions.
You say, oh yeah, that'll be more persuasive.
That reaction makes sense.
That's how you should protest this issue that's totally outrageous.
And that's not to say they're wrong.
They may be very right about the flaws of the status quo.
I tend to agree with many, many activists on these things.
But the challenge is that certain tactics do turn off potential supporters in a way
that can be on the whole
counterproductive for a cause.
You say that one way to become more effective at persuasion
is to employ something that you call moral reframing.
And you've run studies where you test the effectiveness
of messages that use moral reframing.
Can you explain what it is and what the studies have found?
Sure, yeah.
So moral reframing involves recasting an argument
for a political position that you're advocating for
in terms of the moral values of the people
that you're talking with.
And so this might seem incredibly intuitive,
like of course you should frame your argument
in terms of the values of the person
you're trying to persuade. After all, if you were trying to sell a car, might seem incredibly intuitive. Like, of course, you should frame your argument in terms of the values of the person
you're trying to persuade.
After all, if you were trying to sell a car, let's say,
you would talk about the value of the car
for the person you're trying to sell the car to.
You'd talk about its reliability.
You'd talk about its good features.
You wouldn't talk about how excited you were
to get their money and all the stuff
you wanted to spend it on.
You could easily transcend your perspective
to get into the perspective of the recipient.
But with politics and religion,
these things that we have deep moral investment in,
we really struggle to do this.
I'm wondering if you can give me some examples
of ways that people on different sides
of the political spectrum
pick a couple of hot button issues.
What are ways in which people can speak to someone
from the other side using the moral frameworks
of their opponents rather than their own moral frameworks?
Sure, yeah.
So one of the first issues that we took on with this research
was same-sex marriage.
And we were interested in whether the typical arguments
for same-sex marriage that are made,
that are in terms of values like social justice, fairness, equality, that maybe they're not as persuasive as they could be with conservatives
because they don't target deeply held conservative values. And maybe you could make more persuasive
arguments that tapped into things like loyalty and patriotism, these more like uniquely conservative
values. And so we tested this by presenting conservatives with either
fairness and equality based arguments on, you know, in support of same sex marriage,
or these very different arguments in terms of patriotism.
So this argument said things like same sex couples are proud and patriotic Americans,
they share the same basic hopes and desires as all Americans, like other proud Americans,
gay couples, peacefully build lives together, buy homes,
and contribute to the American economy and society.
And what we found was that conservatives
who heard that patriotism and loyalty-based argument
were more supportive of same-sex marriage afterwards.
It reduced polarization on same-sex marriage and in favor of the liberal's position on it.
Rob also tested a strategy of moral reframing on the other side of the aisle.
He gave liberals an argument about increased military spending.
But this argument wasn't a traditional one about patriotism and protecting our borders.
Rob and his colleagues presented an argument that focused on more stereotypically liberal
values like equality and social justice.
It said things like, through the military, the disadvantaged and the poor can achieve
equal standing.
And being in the military means having a reliable salary and a future apart from the challenges
of extreme poverty and inequality.
And so this argument really tried to say that you could see the military as a vehicle for
upward mobility for people that struggle to access the kinds of resources and experience
that they can gain through the military.
It's the kind of argument that might persuade a liberal.
And we found that when liberals heard this argument, they supported high levels of military spending more.
I'm wondering whether you ever get pushed back on this, Rob. Do people who feel very passionately
say, you know, Rob Willer is telling me that I need to tone down what it is that I'm saying,
that I need to actually look at things from the point of view of my opponents. These are people
whom I not only disagree with, these are people whom I despise.
Right.
Yeah.
No, we've definitely gotten pushback on this research.
I think sometimes people mistake my motivation as one that's critical of your average protester
or activist or is interested in doing tone policing, and it's really not the motivation
that brings me to the research.
You know, instead, I am very interested
in what kinds of tactics and strategies
for achieving social change are more or less effective.
And I'm also, you know, really interested in ways
in which it can be really complicated
and more complicated than you might think
from just reading, like, our first paper
on extreme protest tactics.
Some years ago, Rob had the chance to put his own research to the test.
He was a professor at the University of California, Berkeley, and had parked his car on campus while he went on a trip to the East Coast.
The morning after he flew back to California, Rob went to retrieve his car from the parking lot.
There was just one problem.
He couldn't find it.
And I could not remember if I had even driven it the day before because I was kind of tired and running errands. And I just wasn't sure where my car was and whether it had been stolen or whether I had just left it somewhere.
And the car was so old and, you know, just run down
that it seemed unlikely it was stolen, you know?
It seemed more likely I had left it somewhere,
even though that's a very spacey thing to do.
And I remember I went to like the local grocery store
and I was like, hey, did you guys tow a car
from this parking lot by any chance?
And the person was like, you're telling me
you don't remember if you parked your car here yesterday? The absent-minded professor here.
Yeah, I used that crutch of like, yeah, absent-minded. They're like,
oh yeah, I had a roommate that was like you and I was like, could you just tell
me if you towed the car? They hadn't towed the car. Rob had no idea where it
had gone and he had little time to think about it.
He was scheduled to teach a class in Germany for a week and a half.
Rob went on his trip and reported the car stolen, planning to take care of it when he
got back.
But when he returned home, he discovered that the police had been trying to contact him.
The stolen car had been found and had been dropped off at an impound lot in Oakland.
Rob hitched a ride with a friend and went to the lot.
And it's just this kind of Mad Max dystopian scene.
You know, like all these cars are like falling apart and it's all barbed wire and it's very razor wire.
It's very intense. And I go in, there's behind like two inches
of bulletproof glass is this person
that's working at the impound lot.
And I ask him about my car, he's like,
yeah, we've got your car.
Rob's car was in terrible shape.
It was falling apart, missing a catalytic converter,
and for some reason,
there was an empty bucket in the backseat.
Rob had no time to ask questions.
He was ready to leave the automotive purgatory.
But when he went to fill out his paperwork,
the clerk delivered some bad news.
Rob owed $600 the fee for holding his decrepit car at the lot for days on end.
It just doesn't seem fair, you know?
Like, I was out of the country, I don't know if this helps at all,
and he's like, yeah, it's going to be $600.
And I was like, you could keep the car.
Would you keep the car? Would that neutralize my debt?
Because to me, it's not worth $600, especially in this condition.
And I remember the guy was like, yeah, well, keep your car,
but you would still owe us $600.
Rob's blood was boiling.
He felt the way he did all those years ago,
an exhausted young restaurant worker
angry at his roommate for intruding on his sleep.
But this time, instead of throwing a shoe,
Rob stopped.
He thought for a moment.
He considered what it might be like on the other side of that bulletproof glass.
And so I asked him, I was like, what percentage of people like freak out right now in this
conversation?
And he said like 70% of people.
And I was like, cool.
All right.
You know, the reason I was interested in that was because at this time I was teaching introduction
to social psychology and I was giving this essay assignment to hundreds of students every
year.
But it also made me very interested in, you know, at what rate do people make the right
choice here?
And when he said 70%, I was like, okay, I'm going to do my best to not be in that group.
And I turned to my friend and we start trying to strategize, what are we going to do?
You know, like, is my car drivable?
If it's not drivable, could we sell it from the parking lot of the impound lot?
You know, like, what are we going to do to solve this dilemma?
And the guy behind the glass starts looking up, like, the blue book value for the car
and quoting us, you know, what we could expect and giving advice on towers and is like really
helping us and I was like, oh wow, you know, like some of this is because we connected when I didn't
do the easy thing that I was so emotionally tempted to do of unfairly going off on this guy
and down regulated that and was a decent
person instead and he reciprocated it and was really decent back and it was
me learning this lesson even a little bit more. And what happened to the car
eventually? Yeah I donated it to charity but yeah it you know it was so easy to
break into it was surprising that it had taken that long to be actually stolen.
Yeah.
And also they had left my San Francisco Giants foam finger in the car.
I guess they were Ace fans.
When Rob Wheeler is not negotiating with people about impounded cars, he's a sociologist at
Stanford University.
Rob, thanks so much for joining me today on Hidden Brain.
Absolutely.
Do you have follow-up questions about strategies for working through difficult conversations
or engaging with people who disagree with you?
Have you discovered techniques that help you get across to folks on the other side of the
political spectrum?
If you'd be willing to share your thoughts, comments or questions with a Hidden Brain
audience, please record a voice memo on your phone and email it to us at ideas at hiddenbrain.org.
Use the subject line engaging.
That email address again is ideas at hiddenbrain.org.
When we come back, a brand new installment
of Your Questions Answered, a recurring segment
where we pass the mic to listeners.
This week, legal scholar Kenji Yoshino responds
to your questions about identity and the parts of ourselves that we cover from the people
around us. You're listening to Hidden Brain. I'm Shankar Vedanta. Have you ever been out with a new group of
friends enjoying a meal together when someone starts talking about music? Suddenly all your friends get very excited. It turns out their
musical tastes are very different from yours.
They like rock music and in particular a band you've never heard of. Everyone
seems to be naming their favorite song or telling a story about a time they got
to see the group live in concert. You by contrast have a deep and abiding love of Broadway show tunes.
And so you sit there quietly wondering should I tell them how much my musical
tastes differ from theirs or should I just nod and smile along, hoping this topic passes
by quickly?
We've all been in situations like this where we have to decide whether to be transparent
or keep our cards close to the vest. Sometimes these moments are trivial. It's very unlikely
your friends will stop talking to you because of your passion for the Phantom of the Opera
or Wicked. But other times, we have to decide whether to reveal more sensitive parts
of who we are. In a recent episode we talked to Kenji Yoshino, a legal scholar
at New York University. He studies how our decisions to soften or edit how we
present ourselves to others can impact us and those around us.
That episode was called Dropping the Mask.
In this edition of our recurring segment,
Your Questions Answered, Kenji returns to the show
to answer your questions on how to tap
into our most authentic selves, even when
doing so feels difficult.
Kenji Yoshino, welcome back to Hidden Brain. Thank you so much
for having me back Shankar. Kenji, you use the sociological term covering to
describe the behavior of hiding parts of ourselves from those around us. Can you
remind us what covering means and how it can present itself in our day-to-day
lives? Of course, covering is a phenomenon of downplaying outsider attributes
to make sure that the people around us can be more comfortable with us.
So that could be, you know, modulating or editing or downplaying aspects of your identity
that are outside of the mainstream in some way
so that others can be more comfortable around you.
It can range from the example that you gave
of just social manners of feeling like
I'm a total outlier here
and my musical taste should I reveal that or not.
But it could also touch on issues that are kind of
what we think of as civil rights type identities.
So a woman who doesn't talk about having children
or African-American who straightens her hair,
that kind of activity as well.
How is covering different
from what is sometimes called passing?
I'm so glad that you asked that, Shankar,
because this is something that comes up over and over again
as a misconception or confusion between the two terms.
And I totally understand why the two terms might seem
like they would merge into each other.
But the big difference between passing and covering
is that when you're passing,
people literally do not know that you belong to the group.
Whereas when you're covering,
people know you belong to the group,
but nonetheless ask you or pressure you to downplay or edit or a mute it. And the reason I think
this is so important is that only certain groups in our society have the
capacity to pass but everyone has a capacity to cover. So even the groups
that are not able to pass with regard to that identity can often
experience enormous pressure to mute or downplay or edit their identity so that they're more
acceptable to the people around them. In our last conversation, Kenji, you told me that everyone
covers and that precisely because all of us cover to some extent, this is an idea that can help to unify us,
that we can look at the decisions that other people make
to cover with compassion rather than criticism.
What do you mean by this?
We did a study with Deloitte,
and we found that 45% of straight white men
reported covering.
And on the one hand, I want to contrast that
with the 79% of black respondents
or the 83% of LGBTQIA plus individuals
who reported covering.
But this 45% statistic has always remained with me,
Shankar, because it suggests how universal
the covering demand is.
So when I looked at that data point, I thought,
well, how on earth do straight white men,
ostensibly the most privileged cohort in our society,
have to manage or modulate their identity?
And the data was there, so we had answers.
So among the top ways in which those individuals
reported covering were things like age, religion,
mentor or physical disability or illness,
socioeconomic status, and even veteran status.
And so once you see that,
it really becomes a universal project of human flourishing.
This is not an us versus them dynamic
where my capacity to be more open, authentic about myself
diminishes anyone else's capacity where my capacity to be more open, authentic about myself
diminishes anyone else's capacity to be open and authentic about themselves.
So oftentimes when I frame this,
people hear it as a inclusion project
or an us versus them project,
and they respond by saying,
well, I'm a straight white man,
but I had to cover the fact that I came
from a very straight and socioeconomic background
So why aren't I included in this paradigm or this idea? And I always say to them
Of course, you are included in this idea
There's nothing that would bar you from being included in this in fact, you know a pure rigorous analysis of what covering is
Which is again asking people to downplay
an outsider identity so that others around them
can feel more comfortable around them,
would exactly apply to the person who, you know,
could be an investment banker today as a straight white man,
but grew up in a trailer park and feels like
he has to manage that in his day-to-day interactions
with others.
Let's turn to the listener questions.
A few listeners wrote in to ask about how covering relates to imposter syndrome.
Have you noticed an overlap in these psychological experiences,
either anecdotally or in your research, Kenji?
Absolutely. I think that these ideas are very allied to the idea of covering.
So I think of imposter syndrome as, you know, I feel like I am an imposter in my job.
So let's say I'm a law professor and I feel like I don't deserve to be one. I feel like everybody
else around me is unbelievably competent and good at what they do and I'm simply not up to scratch
and so I have to fake it till I make it. And that sort of gets at exactly the same concern
that I'm trying to get at with covering
because I think we have to ask the question
of which is the more healthy community?
Is it one where I feel like an imposter
and I keep that to myself?
Or is it the environment in which I say,
I do feel like an imposter
and I share my concerns with others and they more often than
not in my experience share back to me, oh, that's how I feel as well or that's not how
I feel now, but that's how I felt when I was just starting out, you know, as you were just
starting out if I'm, you know, new to the scene.
So I think it's pretty obvious at least to, that it's a much healthier organization or society
in which we can all be candid about who we are and, you know, the vulnerabilities that we have,
because that is just part of the human condition. To be human is to be vulnerable. To be human is to
sometimes feel like you're an imposter. To be human is to sometimes feel the need to cover.
So the United States is facing a lot of governmental
upheaval and political tensions at the moment,
and this has led families and friends
to sometimes find themselves on opposite sides
of the political divide.
Quite a few listeners wrote in about that experience,
including listener Claudia, who finds herself
avoiding the topic of politics with friends
who do not share her views.
But I feel very strongly about politics and what is happening in the United States right now.
In fact, I feel it's really a major part of my identity. And even though those friends kind of know,
because they know me that I must be liberal,
I never talk about that.
I never bring it up because
I just can't face upsetting people.
And I feel badly about that.
I feel inauthentic because of that.
I really appreciate the honesty and the obvious passion
that Claudia is bringing to this.
So I first wanna thank you, Claudia, for that question.
And note that you're certainly not alone.
I get this over and over again.
In some ways, it has pushed me to try to think more deeply about this,
because my original answer was, if you're dealing with this at the organizational level,
that organizations have a very legitimate interest in asking people to tamp down their identities with regard to politics. So just to elaborate,
I came down to that conclusion by asking myself this question of,
are there forms of covering that are actually beneficial or good?
My thought was, well, of course there are.
If I showed up at your organization tomorrow,
Shankar, and was rabid rapidly obnoxious to everybody.
And you said, Kenji, you gotta knock it off.
You're driving everyone to distraction.
And I said, well, I just happened to be
an incredibly obnoxious person.
And you told me that I could uncover my authentic self.
So what's the problem?
And so obviously some forms of covering
are not only neutral, but actually beneficial to the smooth functioning of an organization or a society.
So then the million-dollar question becomes,
if I'm admitting that some forms of covering are good and some forms are bad,
then how do we winnow out the good from the bad?
What is the touchstone that we would use?
And my touchstone has always been community or organizational values. As we get more and more polarized as a society, could we find a way, even if it's
not my workplace, if it's my social group, to find a way to speak to each other
across these divides? Because as Claudia was saying, it is a core part of many of
our identities. We feel unauthentic when we leave that aside and we rub elbows
or engage
with people without divulging that about ourselves. And ultimately it really prevents us from
seeing the common humanity that we all share despite really sometimes acrimonious disputes
about our politics. So I'm all for this idea that covering your politics is a form of covering. And I'm increasingly of the view that we should find ways
to uncover with regard to our politics
so that we can actually have a bit of a détente
in the polarized environment that we're seeing now.
We've talked a lot about how covering can be used
to minimize the parts of our identities
that may reveal our lack of power. A listener
named Louise wrote in to ask about that idea. Louise works in a job in which she interacts
with people from very different socioeconomic backgrounds, from high government officials
to citizens who are struggling to make ends meet.
And I think in every conversation I have, I kind of put forward different aspects of my identity as a way of trying to like
narrow the power differential to create a connection with someone.
Even if it means masking something that I feel is my authentic self, I still may do it because I want the other person to feel comfortable in that situation.
So I'm just wondering about the nuances of how you use identities and what,
whether covering is about the kind of really trying to mask marginalized identities only
or can be about just differential power in relationships.
What do you think Kenji, can covering be used as an empathetic strategy to help others feel safer within a certain kind of
environment? Absolutely and this goes back to the not all forms of covering
are bad or even if and this will take the previous analysis one step further
even if it is a harm and I experienced it as a privation to my identity to have
to cover it's a competing goods analysis. So being my authentic self is a good and I
heard Louise saying that, but you know empathizing with others and creating a
welcoming environment for others is also a good. So there may be times where she
would feel, oh I'm actually modulating my own identity in ways that I'm not
perfectly comfortable with, but I understand why I'm doing it. I'm actually modulating my own identity in ways that I'm not perfectly comfortable with,
but I understand why I'm doing it.
I'm doing it in order to increase the comfort
of the person that I'm speaking to,
particularly if there is a power differential
between me and that other individual.
I mean, I think especially when it comes to dealing
with small children,
all of us do this almost automatically, right?
We don't speak to a three-year-old,
as if you were an adult.
You actually try and speak to the three-year-old
in a way that makes the three-year-old feel,
maybe this other person, this very large human being
actually understands me.
We sometimes get down on our hands and knees
to get down to the level of the three-year-old.
And all of those are, in some ways, forms of covering, right?
We're covering the fact that I'm basically four times
as big as you are and eight times as old as you are,
and I have very different interests,
and I'm suppressing all of that
in order to make a connection with you.
And I think, at an intuitive level,
all of us understand that's exactly the way to behave.
Exactly. And I think that when we sort of analyze covering,
we want to take ourselves through a series of questions. So the first one is, am I think that when we sort of analyze covering, we wanna take ourselves through a series of questions.
So the first one is, am I covering at all?
And we talked about many different ways
in which we can cover a long appearance
or affiliation or advocacy or association.
Even if we are covering,
we might not experience it to be harmful.
So the second question is, if I am covering, does it hurt?
And we talked last time, I think a little bit about Margaret Thatcher
and how she seemed to cover her gender and her socioeconomic status,
but didn't experience it as a harm. It's a big deal, right?
You're just one of the lucky ones if it's a no harm, no foul kind of situation.
But even if you are covering and it's hurtful,
there might be situations where it's warranted. So you can ask, is there
some other overriding good other than my own authenticity that's relevant here?
And then if you get to the very bottom, the last question of, yes I am covering,
yes it hurts me, no there's no reason to justify this covering, then you're really
at the bottom, you know, which is to say when and how am I going to challenge
myself or my society
to allow me to bring more of my authenticity to the table?
So I wanna be really careful here in saying, again,
I'm not saying that all forms of covering are bad.
What I am saying is that oftentimes people say,
well, this is just part of being a human being.
What's the big deal, Kenji?
We all have to adjust in order to fit into society.
So this is universal.
And I'm saying, what could the potential be
if we could flip the script on that and say,
because it's universal, it has the capacity to unify us
around a culture of greater authenticity
so that no matter what our background is,
we've all had this experience where at the very bottom
of that flow chart that I just described, we're recovering where it hurts, where we think that there isn't a
justification on the other side, and we often just grin and bear it.
What would the world look like if we didn't do that and pushed again, you know, against
the idea that we need to engage in this witless conformity simply for the sake of assimilation
itself? simply for the sake of assimilation itself. This is Your Questions Answered, our segment in which we bring back researchers we featured on the show to answer listener questions.
After the break, Kenji Yoshino will answer more questions about why we cover and offer ways to tap into our authentic selves.
You're listening to Hidden Brain. I'm Shankar Vedanta.
This is Hidden Brain. I'm Shankar Vedanta. Legal scholar Kenji Yoshino has spent decades thinking about how people mask their identities
in order to conform to both real and imagined pressures from those around them.
He's also thought a lot about how we can be ourselves more of the time.
Kenji, in our original conversation, we talked about how the US has been described as a melting
pot.
To varying degrees, newcomers to the country feel pressure to assimilate into the culture.
That assimilation often requires covering.
A listener named Lexi had a question
related to this phenomenon.
A lot of us are multiple generations down
of being a descendant of the melting pot
and feel really lost because our specifics of our identities
are a mystery to us and elude us. So what if one really
knows and can feel that they're covering a lot, but is very unsure of what they're
covering? Because there's not this strong force underneath it of identity to want to break through
How does one uncover?
What they're covering?
So it's a very interesting question Kenji. Can you cover some aspect of your identity that is weakly held or
Not a part of your identity that you yourself understand fully
part of your identity that you yourself understand fully?
This is a really brilliant question. So I wanna thank Lexi for this one as well.
What I wanna say is I think the answer is yes.
And I think that the way we look at it
is to begin with a false assumption about authenticity.
Oftentimes I think that people think of authenticity as there is this authentic self.
Think of like a marble statue that's underneath a drape.
And all I need to do if I'm covering is to whip off that drape, you know, off of my authentic self
and the statue will be there and it's fully resplendent glory
and I will be able to show the self that I have always known
existed to the rest of the world. What Lexi is pointing out is that that is not true for her
and in fact I would want to offer that that's not really true for anyone. That ourselves are so
fluid, so narrative and structure
that even over the course of a very short period of time,
what we experience in ourselves
to be the authentic core of who we are
can actually change and morph over time.
So this idea that we fully know ourselves
and that ourselves are stable is a very strange assumption,
that kind of statue under a drape assumption,
because where would the entire tradition of say,
Western psychoanalysis be if that were true, right?
I don't fully know myself, you don't fully know yourself.
And what Lexi is saying, perhaps simply more honestly
than the rest of us is that there are parts of herself
that she doesn't understand or know.
So does the concept
of covering still make sense if you yourself don't know what's underneath the drape? And I think that
it can and here's why I think it can. I think it can because I like to think of covering not as an
adjective that modifies the noun performance but as an adjective that modifies the word demand. So I'm
actually not interested in looking at other people and psychoanalyzing them
and try to figure out whether they're covering or not because the same
behavior can be seen in two people and one of them could be covering and one of
them could not be covering. So it's pointless and in fact perhaps invasive
and insulting for me to eyeball somebody
and think I know exactly what's going on
inside that person's head.
So I actually don't like to think about covering that way
as modifying a performance.
I like to think about covering as modifying a demand.
So my question is, when I look at the environment,
does the environment seem inhospitable
either to authenticity in general
or does it make a covering demand that says, say in a male-dominated workplace, you can be a woman
in this workplace but only if you cover any difference that you might have with regard to
your parenting responsibilities or we want you to be as tearless or aggressive or as analytical as
a stereotypical male? And of course many, many women are naturally that way.
That's not the point.
The point is that this demand is being made,
oftentimes reflexively without any kind
of justification behind it.
So when we think about covering demands
rather than covering performances,
I think we get some traction on this problem
of saying, I actually don't need to know who I am in order to say actually that demand seems really
illegitimate to me and the whole process of finding who I am is going to be much
Facilitated if those demands are retired
Covering is often a survival strategy that arises from the societal norms
We face this next question comes from listener and who helps survivors of sexual abuse navigate life and work.
There is such a recoil around the disclosure of sexual abuse that this holds the
strategy of covering tightly in place for sexual abuse survivors. It is also
true and well researched that healing and recovery comes through being
acknowledged, accepted, and given the recognition that this thing that
happened and the story lived with was no fault of the survivor. I wonder when our
society which causes so much sexual abuse will also have the courage and
opening to hear about it. Do you have any thoughts on this? I think Anna's getting at something of a catch-22 here, Kenji.
It's important that we discuss topics like sexual abuse,
but people who've experienced abuse don't always feel safe talking about it.
How do we navigate this tension without putting, in some ways, additional pressure on the most vulnerable people who are the victims? Yes, it's a really deep problem and I want to again thank Anne for that and to thank you
for framing it as a Catch-22. So if someone sort of recoils or has a negative reaction
or stigmatizes being the victim of sexual assault in some way, that sends a really clear signal
about how you're supposed to behave.
But if you don't challenge it,
then the covering demand will never go away.
So how do we cut that Gordian knot?
I think the answer Shankar is allyship
of just understanding that people
who watch the covering demand transpire
can intervene as allies,
even if they haven't had the experience themselves.
So very often,
I see people reacting and thinking, well, this is a stigmatic comment made about sexual abuse,
but it's not for me to intervene as an ally because I have not experienced this myself,
so I don't really have standing or the kind of authority to step in and say, that wasn't great what you said,
could you please rethink or rephrase that?
But if you think about what the alternative is,
which is then you're sort of stepping out of the field
and forcing individuals who are themselves,
actually the victims of sexual abuse
to speak up for themselves,
then I think the case for allyship gets a lot stronger.
So a lot of the work that, you know, we encourage people
to do at my center is to say, please step in as an ally, but be smart about how you
intervene. So say, like, I, you know, want to be careful because I'm not, you know, directly
affected by this. But you know, that comment didn't land well on me for X, Y, Z reasons.
Can you please reframe or explain your comment?
And so if we have like a whole sort of army of allies stepping in to not call people out,
but to call people in on these covering demands that they're making, then I think we can make
some real headway without unduly burdening the people who are most directly affected by those
covering demands. As you know, Kenji, the Trump administration earlier this year ordered the end of DEI frameworks
within federal and federally funded workplaces.
DEI, of course, stands for diversity, equity, and inclusion.
Listener Erin had a question on this shift in policy.
In light of the current administration's shift away from DEI initiatives, have you observed
or heard anecdotally any changes in how people experience or navigate covering in professional
or social settings?
For those of us who feel especially vulnerable right now, whether due to marginalized identities,
neurodivergence, or simply the high personal and
professional stakes of authenticity.
What strategies or sources of
encouragement might help us navigate
these spaces while staying true to ourselves.
So I wanna be careful about this.
I have so much to say because I am a lawyer
and we run the only center that I know of
on diversity, inclusion and belonging
out of a major law school.
Or one of the few I should be careful to say.
So I first wanna respond to this idea about DEI and how DEI has become a kind of newly
regulated field and how the federal government has withdrawn support for DEI.
So the executive orders, you know, the first one issued on January 20th shuts down DI initiatives in
the federal government.
And that, of course, the president has authority to do because he sits on top of those workers.
So it's the largest employer in the United States.
I don't want to undersell that at all, but I want to say that that is where the president's
power is at.
It's ACME.
When we get to the private sector or the universities, the capacity of executive orders to shut down
diversity, equity, and inclusion practices is much diminished. So I want to just make
sure that we're all aware. Of course, we need to comply with the law, but we shouldn't overcomply
when our values are being impinged on by those laws.
So I'll leave the legal piece of it at that,
but moving to the more kind of social piece of it,
regardless of whether it's legal or not,
I think what we're experiencing in this country
is an enormous backlash against diversity,
equity and inclusion.
And that can often result in people feeling less safe
to express kind of marginalized identities in the workplace.
And I guess to that, I would say two things.
I mean, one is that your capacity
to either express your own identity
or to express support for another person's identity
is still perfectly legitimate,
legal, socially acceptable, because really the kind
of crosshairs have been placed not on DEI absolutely,
but rather on the more institutionalized forms of DEI.
So when, as a matter of institutional policy,
a university or an employer says,
we're gonna promote individuals
from underrepresented groups by giving them a bump
or a thumb on the scale, right, in the promotion process.
That's really what's being attacked.
My capacity to support a colleague
against a appropriate comment that's been made against them,
that's still perfectly acceptable.
So I should still be able to fully challenge those covering demands
and the final thing second and final thing that I'll say about this is that I also think that this
Harkens back to an earlier exchange
Shankar that you and I had which has to do with the universality of the covering demand
So that I think that oftentimes when people feel chilled
and say, you know, expressing their neurodiverse identity
in the workplace, that that is because someone thinks,
well, how come you get so much solicitude for that identity
simply because it's a DNI identity?
Whereas I don't get any kind of support for the fact that,
you know, I'm the first generation of my family to go to college,
or, you know, I, you know, came from a lower socioeconomic background.
So simply because I tick the boxes of being a cisgender or a straight white man.
Like you think that I've never suffered anything in my life
and all lights turned green for me
all the way down the highway and that, you know,
I'm always on the side of being an ally
rather than somebody who has something to manage
or cover myself.
And I think we can all do ourselves a huge amount of good
to say, let's just take it away from the DEI lens,
which I think increasingly has just become associated
with a zero sum game of if I get a bump, then you get disadvantage,
which if you're talking about something
like a university class is actually true, right?
If you have a set number of people who can be admitted
and one person gets a bump,
then anyone else who doesn't get the bump gets disadvantage.
But covering isn't really like that,
that if I can actually be more authentic,
let's stick with the example of being neurodiverse, if I can actually be more open about let's stick with the example of being neurodiverse,
if I can actually be more open about that,
and then someone says to me,
well, why can't I be open about these other aspects
of my life that I feel like, you know,
there's no reason why society should force me
to downplay these aspects of my identity, right?
And I should be able to articulate them in our community.
My answer to that is absolutely,
let's have that conversation.
There's enough authenticity out there for all of us,
and all of us are enriched when we don't limit
our aspirations or our identities
on the basis of witless conformity.
So I think we really need to move past
this melting pot ideal,
which only ever worked for certain
segments of society in the first place, to say it's actually more of a mosaic, you know,
toss salad kind of approach, right, where we say actually we all come into the society in
these different ways and these different starting points. And the huge glory, right,
of American society is that there's so many stories and so many
identities that people are bringing to the table.
And so why would we want to shut down any one of those stories in the name of this kind of witless conformity?
So in the course of this conversation, Kenji,
I think I've come to see how subtle and nuanced the idea of covering is and how it comes in so many different guises
and so many different shapes. We got a question from listener Eliana who emigrated to the
United States from Colombia when she was 20 years old. Here's what she told us.
I felt very self-conscious that people would ask me where I was from and as soon as I said I was from Colombia
they would assume that I was a drug dealer. So I remember vividly wanting to
learn English as quickly as possible and with the least amount of accent as
possible so that people cannot tell that I was an immigrant from Colombia, from Latin America.
What do you think of this Kenji? Is learning to speak a new language without an accent,
can that be a form of covering? Again, it really depends on the experience of the individual. So
what I didn't hear her say, but what I intuit from the fact that she called in to express it, right,
is that she experienced that as some kind of harm, right?
And it really goes back kind of beautifully to the catch-22 point that you referenced,
because I view the real culprit here to be not, you know, Eliana who's covering or not covering,
but rather this assumption that people who are from Colombia are
drug dealers. So it's that stereotype that we want to retire. So obviously there's nothing wrong with
learning to speak sort of perfectly assimilated English. I don't think there's anything wrong
with that. But I do worry that if people assimilate in those ways, then the underlying covering demand
and the illegitimacy of that demand
never gets called out and challenged, right?
So I want people to be able to robot the idea
of just because they say I'm from Columbia,
it's kind of a ridiculous thing to think, right?
But I understand where she's coming from
because I've seen these kinds of stereotypes myself
of, oh, you must be a drug dealer.
It's that that we wanna contest. And I want to note that the more we assimilate, the less that
underlying demand is going to be contested. This last question comes from a
listener named Jane who writes, how do you help other people discover that they
are covering and masking their true selves? I think this is actually a subtle
and difficult question Kenji, especially given the course of the conversation we've had. What do you think?
I'm so glad that this question has come up because oftentimes people say, well, do you want me to go color the nearest person in my life and say, you know, I don't think you're being truly authentic or really truthful about, you know, the way you're presenting yourself to the world.
But I absolutely am not recommending that.
So I want to disassociate myself from that, you know,
approach as vehemently as I can.
But the thing that we can do is something that I will borrow
from the incredible, you know,
Harvard Business School Professor Amy Edmondson,
who writes about psychological safety.
And she defines psychological safety, you know, in the team context as a team climate marked by mutual respect and interpersonal trust in which people feel comfortable being themselves.
So the way you get somebody to uncover, it's a little bit like asking a bird to eat from your hand.
You don't like force feed the bird, right? You just create the environment around the bird so that the bird feels safe enough to
do something that might otherwise make it feel quite vulnerable.
So it's really about creating the surround sound around individuals, which might actually
include sharing your own stories so that people know that this is an environment in which
those stories are welcomed and cherished, right?
Rather than sort of derided as why is this person bringing a personal matter into a professional
environment, for example. So creating the environment around the person that makes it safe,
if and when they choose to share, to lean into their authenticity.
Kenji Yoshino is a legal scholar at New York University.
He is the author of Covering, The Hidden Assault on Our Civil Rights.
Along with David Glasgow, he is co-author of Say the Right Thing, How to Talk About
Identity, Diversity, and Justice.
Kenji, thank you so much for joining me again today on Hidden Brain.
Thank you so much for having me back.
Hidden Brain is produced by Hidden Brain Media. Our audio production team includes Annie Murphy Paul, Kristen Wong, Laura Quarrel, Ryan Katz, Autumn Barnes, Andrew Chadwick,
and Nick Woodbury. Tara Boyle is our executive producer. I'm Hidden Brains
executive editor. Hidden Brain is turning 10 this year and to celebrate we're
hitting the road. Join me as I share seven key insights I've learned in the
first decade of the show. Go to hiddenbrain.org slash tour for more information and tickets.
I'm Shankar Vedantam.
See you soon.