Hidden Brain

Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.

479 episodes transcribed
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Science

Remember More, Forget Less

Episode Date: April 17, 2023

It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace.   Today on the show, we...

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Science

Crying Wolf

Episode Date: April 11, 2023

It used to be that we tried our best to conceal disadvantages, hardships, and humiliations. But new research explores a curious shift: some people are...

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Science

The Snowball Effect

Episode Date: April 6, 2023

Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spr...

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Science

Less is More

Episode Date: April 3, 2023

At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade other...

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Science

How To Make Amends

Episode Date: March 27, 2023

When James and Donovan first met, they knew little about each other, except that Donovan had stolen James' bike. Donovan got caught, and spent a month...

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Science

Made of Honor

Episode Date: March 21, 2023

Stories help us make sense of the world, and can even help us heal from trauma. They also shape our cultural narratives, for better and for worse. Thi...

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Science

When You Need It To Be True

Episode Date: January 31, 2023

When we want something very badly, it can be hard to see warning signs that might be obvious to other people. This week, we revisit a favorite episode...

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Science

Persuasion: Part 2

Episode Date: January 24, 2023

Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques d...

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Science

Persuasion: Part 1

Episode Date: January 17, 2023

We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different...