How I AI - “I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain

Episode Date: October 6, 2025

Amir Klein is a product manager at Monday.com, leading their AI agents initiative. Despite taking two months of paternity leave, he ranked #4 out of 90 PMs in AI tool usage at his company. In this epi...sode, Amir reveals how he’s become “highly dependent and maybe incapable” of doing his job without AI, showing his custom GPT workflows that help him manage context switching, analyze customer feedback, improve his writing, and prepare for product interviews.What you’ll learn:How to create project-specific “second brains” in Claude and ChatGPT that hold context for you across multiple workstreamsA step-by-step process for using Claude to build a Reddit scraper that gathers thousands of customer conversations, without coding expertiseHow to analyze large datasets of customer feedback using AI to identify patterns, priorities, and key discussion pointsA workflow for creating custom GPTs that help you improve specific skills based on manager feedbackTechniques for using GPT voice mode to conduct realistic mock interviews that provide candid feedback on your responsesWhy “everything is text” should be your mindset when feeding information into AI tools, from PDFs to slide decksHow to use AI to respond quickly to stakeholder requests even when you’re context switching between multiple projects—Brought to you by:GoFundMe Giving Funds—One account. Zero hassle.Miro—A collaborative visual platform where your best work comes to life—Where to find Amir Klein:LinkedIn: https://www.linkedin.com/in/amir-klein-9b8444189/—Where to find Claire Vo:ChatPRD: https://www.chatprd.ai/Website: https://clairevo.com/LinkedIn: https://www.linkedin.com/in/clairevo/X: https://x.com/clairevo—In this episode, we cover:(00:00) Introduction to Amir(03:11) Using custom GPT project folders as “second brains”(06:24) Building a Reddit scraper with Claude’s help(11:02) Analyzing 34,000 rows of Reddit conversations(14:06) How to build effective custom GPT knowledge bases(18:04) Creating a custom writing coach from Lenny’s Newsletter(21:53) Using AI for professional development and feedback(24:08) Preparing for product interviews with GPT voice mode(31:49) Additional use cases for voice mode(33:04) Recap of Amir’s AI workflows(35:43) Lightning round and final thoughts—Tools referenced:• Claude: https://claude.ai/• ChatGPT: https://chat.openai.com/• Reddit API: https://www.reddit.com/dev/api/• Python: https://www.python.org/• Slack: https://slack.com/—Other references:• Wes Kao: https://weskao.com/• Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor): https://www.lennysnewsletter.com/p/become-a-better-communicator-specific• On Writing Well by William Zinsser: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• The Elements of Style by Strunk and White: https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X• Exponent YouTube channel: https://www.youtube.com/c/ExponentTV• monday.com: https://monday.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email jordan@penname.co.

Transcript
Discussion (0)
Starting point is 00:00:00 You've actually set up these independent, fully loaded brains in Claude and chat GPT, and then use those to hold the context for you and be more efficient with your job. So show us what one of these brains actually looks like. Yeah, let's dive right into it. So here's an example of a project. You can see here that I have a bunch of them. And in it we have my files and my instructions. Right now there's 20 files. It started with two or three or four and then just kept growing and growing in terms of its brain. This is what all the projects look like. They all just have a lot of files, instructions, and you can see my endless amount of threads that I have with it. Okay, so what do you
Starting point is 00:00:38 think are important files for a product manager to put in? So I usually kick it off at the ping pong. So I give it any data that I have. If there is anything that references as to what exactly is going on to start things off, then it helps me and the thread that I'm having here in projects get an understanding as to what I'm looking to achieve and more or less like what we're talking about. Welcome back to HowIAI. I'm Clairevow, product leader and AI obsessive here on a mission to help you build better with these new tools. Today, I have AI PM Amir Kline, who works at Monday.com and is in the top five AI-powered PMs on his team. He's going to show us how he uses AI to build scrapers to get customer feedback into his custom GPTs.
Starting point is 00:01:25 Use those custom GPDs to not only make his product sense better, but improve feedback that he's gotten from. his boss. And finally, he is the first guest that will demo voice mode live for us on air to show how he prepares for product interviews. Let's get to it. This episode is brought to you by GoFundMe giving funds, the zero fee DAF. I want to tell you about a new product GoFundMe has launched called Giving Funds, a smarter, easier way to give, especially during tax season, which is basically here. GoFundMe Giving Funds is the DAF, or donor advice fund. from the world's number one giving platform, trusted by 200 million people. It's basically your own mini foundation without the lawyers or admin costs.
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Starting point is 00:02:51 Start your giving fund today in just minutes at gofundme.com slash how IAI. We'll even cover the DAF pay fees if you transfer your existing DAF over. That's gofundme.com slash how I AI to start your giving fund. Hey, Amir, happy to have you here. Thank you, Claire. Happy to be here. So one of the reasons why I'm excited to have you here is you don't just like using AI. We were just talking about it.
Starting point is 00:03:23 You are now highly dependent and maybe incapable of doing your job. without AI. So tell me how you got to this point where you're really depending on AI to do your job as an AI PM. Yeah, I think there's like the whole context switching is something that's really difficult for everyone. And as a PM, when you're going back to back meetings and jumping between different initiatives and different requirements and asks from people, you have so many things to juggle that I discovered with the help of everything that's out there online, that you can silo like brains of conversations and threads in GPT and cloud that it made me super dependent on it in order to just do my work. And I'm doing it really well. I think I'm doing really efficiently.
Starting point is 00:04:10 So that's how I got to worry on today. Okay. So what you're saying is you like all PMs have to context switch and hold a million different threads in your mind at one time. And instead of burdening your poor human brain with all that contact switching, you've actually set up these like independent, fully loaded brains in Claude and chat GPT and then use those to hold the context for you and be more efficient with your job. Absolutely. Okay. So show us what one of these brains actually looks like.
Starting point is 00:04:45 What are some of the use cases for my collection, my file folder of brains? Yeah. Let's dive right into it. So I'm going to, I guess, dive into what a, I guess, folder looks like, my projects look like. So here's an example of a project. You can see here that I have a bunch of them. And in it we have like my files and my instructions. So right now there's 20 files.
Starting point is 00:05:12 It started with two or three or four and then just kept growing and growing in terms of its brain. And I'll dive into like some of the files that are in here and kind of like what I'm trying to achieve to help you understand how I put this into action. But just this is what all the projects look like. They all just have a lot of files, instructions, and you can see like my endless amount of threads that I have with it, like nonstop. Okay, so what do you think are important files for a product manager to put in?
Starting point is 00:05:42 Or what are some unique sources of, you know, context for these GPT projects that you have found particularly useful or unique? It varies, obviously, on what you're working on, but I always start with some sort of like reference that it can understand whatever is that I'm starting with. So I usually kick it off at the ping pong. So I give it any data that I have, any data whatsoever. So if there's a company kickoff deck, if there's a team kickoff deck, if there is another reference to a PRD, if there is anything that references as to what exactly is going on to start things off,
Starting point is 00:06:15 then it helps like me and the thread that I'm having here in projects get an understanding as to what I'm looking to achieve. been more or less like what we're talking about. Great. And then what do you want these, you know, second brains or these GPTs to actually do for you? So what is the, you know, what is this one actually do for you? I'll start this one kind of like where it began. I started at my company at Monday.com leading like the AI agents team, the whole initiative there. And I'm sure anyone who's on AI today can allude to the fact that AI agents is probably like one of the most fantasized thing that is in SaaS. Everybody wants it. Everybody wants it to work. Everybody has like this vision of what it can do and you can do everything. And whatever you hear outside is also what you hear inside. And
Starting point is 00:07:05 there's a thousand different voices and different opinions of where they want it to go and what they believe it will be. And I was seeking some voice of reason that was unbiased. I was looking for conversations that people were having that weren't connected to my company that didn't have any specific narrative they wanted to go down. I just want to know what people are interested in what they expect and what they want, which is what led me to Reddit. Okay. So you were a PM. You were given the great and wonderful task of building out agents. No one has agreed on what the definition of an agent is. No one has agreed what the agent should do. No one really understands if customers actually even want agents, technically there's a lot of complexity
Starting point is 00:07:53 and aspirationally there's a lot of goals around me. So this is a very common product manager problem where you're given a big, meaty, interesting, technically complex problem with a lot of hopes and dreams in it. And then it's your job to go make it reality. And so what I'm hearing from you is you went and sought out these different resources that were external, that could give you more of an unbiased filter on which to make some product decisions and maybe even go kind of back to your leadership partners or people with big hopes and dreams and say, this is what people actually want or this is what's actually possible. And so you mentioned Reddit. What did you actually pull from Reddit that you think was so useful here? So I'm going to walk you through
Starting point is 00:08:36 like what I did here in Noradis great conversations on Reddit with the help of Claude. I had this idea, I had this vision, that I'm going to be able to get this file, or many files, containing thousands and thousands of conversations that people have about anything that I wanted. In this case, I wanted about agents, AI, money.com, all in relation with one another. So I went into, I went into cloud and I said here, help me, help me scrape conversations. I started my conversation here with just like, I want to find everything that's written about money.com, whether it be on Reddit, Twitter, LinkedIn, anything. that's online. And I want to like a sort of an automated free way to do this. So it went into like a
Starting point is 00:09:18 bunch of different options. We realized that LinkedIn and Twitter have like more limited APIs. Some of them are like paid. Eventually we got down to what I needed, how to get it and how can do more automated. So I asked that, okay, great, we know Reddit is the place I need to be. Now give me a step by step guide of what I need to do. So I'm not not technical. I am a little bit. I have a little bit experienced with things. But I wanted to make sure I'm not skipping any steps. I'm going to make sure. that everything I'm doing here is going to be exactly when it needs to be done because I had a vision of what I'm getting out of this here. So it literally walks me through here, like open Safari, go to brew, write a command, open your terminal, right? Like literally step by step
Starting point is 00:09:55 what I need to do as if I'm five years old and I don't know how to program or code or anything, which was fantastic. It tells me to go into Reddit, go into this, make, make a developer account literally follow the step by step. I didn't even try changing any name. I limited as it asked. And then we get to, you know, doing brew install, it's getting stuck, whatever. Eventually, we get to the good stuff where I have everything set up. It's finished. Now what do I do? I have the environment set up and I had all the packages now I need to set up. And now it starts giving me like all these commands to run. So install different packages and libraries that I need in order to run the script that I write for me. Here's a script that I'm going to help you write. And
Starting point is 00:10:35 let's get started. So basically it writes me up this. script we can see over here, where it, I put in my client ID would ask me to take out from Reddit, my client secret, and my username. And then it scrapes everything as to do with like Monday with things that I'm looking for with AI and whatever it be. And lo behold, came out a file with 34,000 rows of conversations. Okay. So you have this like very, again, a very classic product manager problem of I know people are talking about this product. Like I know. I know there's information out there and I can manually call through and, you know, do Reddit searches and search through Twitter. But I want to do this in a programmatic way. I'm technical, but not that technical. And dear God,
Starting point is 00:11:22 I don't want to write a bunch of Python. And so what you did is you went to clot and you said, I had this general problem. I just want to know what's out there. You actually said the prompt is really interesting. It says I want to know everything out there. Everything everyone is saying. That's a very I'm super ambitious. Yeah, very ambitious flow. And then, you know, Claude narrowed you into, well, here are the actual accessible sources of data for you. And then you wrote a script to go pull all that Reddit data.
Starting point is 00:11:50 And then what did you do with that, you know, you said 34,000 or something, 3,400 line spreadsheet. What did you do with that data? So I'll show you. Basically, first of all, I want to show you what the file looks like. just so you get a glimpse as to what this, like, monstrous file is. So this is what 34,000 rows of threads looks like in relation to the conversations that I wanted, the theme that I was looking for. So this is great.
Starting point is 00:12:20 And it really helps me understand. Like, there's a lot of conversations. I also went crazy with it. I said, like, give me a different file. Show me how it looks like in terms of our competitors. Show me conversations that are happening, like, in relation to our competitors, like comparing us to any other competitor and their AI. and give me some sort of idea. When I had all that information, I went back into Claude, and I said, okay, now be my analyst
Starting point is 00:12:41 and start breaking this down. I'm, like, really into data. I have, like, a little bit of a data background. So I came into it, and I said, here, I'm giving you this file. This is one of the files that was pulled out with 30,000 rows of conversations. And I said, I want you to summarize it in a table where you put, like, the frequency, So how often it comes up at what percentage I need weights because I need numbers to go back to my team and for myself to know what to prioritize, see what the biggest, hottest topics are that people are discussing and some of the key discussion points. And out comes this table, which is really nice and really helpful because I have, okay, here's here's some sort of idea.
Starting point is 00:13:21 I know like what are the top five areas that people are wishing and hoping and having conversations about around this, their expectation and their dreams around what AI or an agent would do. And did you find that this, did you spot check this at all? Did you just trust it? Did you feel like this was relatively accurate based on what you saw in that in that spreadsheet? Yeah, it's a really good question. I did check it. Obviously, I'm not checking 34,000 rows of conversations, but I did do like keyword searches and I looked at different threads and conversations that I put up. Also, what I typically do with whenever I ask GPT or Cloud to analyze something, I say reference, give me at least one or two quotes as to where this came up from. And I have tons of conversations where it does. And I have tons of conversations where it does. And I that. So then I fact check it. I copy that. I go back into document and make sure that I was actually there. Awesome. And so you built this scraper. You took the data. You analyzed it. Did you that feed this analysis back into that GPT project we saw before? Kind of how does this become part of your corpus of one of your secondary brains? Yeah, fantastic. So I'll show you how that looks like back in the project itself. So here I am in the project. You can see that I have like the thread it like the AI threads on Reddit and in general like these are different like
Starting point is 00:14:37 Reddit files that I had and this is how I started things off. I had my kickoff that I had that my manager did and I had a couple of pages that like I took from our site of like how Monday works and I just command p.d it so it's a PDF and put in another classic example of everything is text and then it so has an idea it knows what Monday is and knows what in more or less like what our goal is as a team And here are some conversations that are happening. So you have some sort of idea as to what people's dreams and hopes are when it comes to AI. Yeah, I just want to call out that little trick for folks that might have missed it because I do the exact same thing, which is I actually just use our marketing website or our support website.
Starting point is 00:15:17 And I just print things as PDFs and download them and then upload them to GPT projects or whatever kind of store. Because then I know it's scoped to that specific piece of content. I've done it a lot with like support pages. I've done it with the homepage, obviously, because that's usually like the source of truth of your positioning. And then I do it a lot with like pricing pages. So I'll go like print a bunch of competitor pricing pages and drop them in a GPT. So I think that's a really great source of information for a GPT. No, for sure. I think like once you like when I started with this and I had the CSV file from from Reddit, my mind was like, okay, literally everything is text. So like even you may not
Starting point is 00:15:58 necessarily think of like a slide. It was a slide from like Google slides as like text, but it is. So you just download as a PDF and you have just like whatever it is, however many slides here as a reference. And like the example that you said as well, like the list is endless of what is text. So I have it also like instructions more or less of like what I want to do. Make sure that it is a professional and product management expert and all this stuff. It has a good product strategy. mindset and product sense mindset. I also gave it like a lot of like instructions on you know, you know how to give feedback to me. You know, I did candid feedback and you're not going to be like too nice to me. You know what a challenge? It's because I hate it when the AI will be like super
Starting point is 00:16:43 supportive of every idea that I come up with. Like push back on things. You have the knowledge. So feel free to challenge me on things I come up with. And then the ping pong begins. And then we start going back and forth and I have thousands of conversations here. And so are you using this as a thought partner are using this to prep for meetings with your boss? Like, what are the most common use cases for this GPT for you? All my projects, I start with a scope. I want to get to some sort of like outline overview that'll help me with PPRD with a product review. It's something that I can deliver to my team, so narrative. So it always starts off at the ping pong, always. And then once I've gone to some sort of document and I have like this overview doc of what it is, I played around with it,
Starting point is 00:17:24 I've downloaded it and I put it back into its knowledge. And now it has that. as a basis. And then it goes from there. The more work I do with it, the more knowledge I add it into its files. And then everything that comes after that is just super intuitive and fluid. I'll give examples like if I need to write something, how often I get asked questions by like marketing and with the communications theme of like, okay, you're releasing something. Can you give me like a two line sentence is what it is? Those are classic examples of like catch me in the middle of day on Slack and ask me then. I don't know. I don't have the capacity to think about that. here is something that has a brain for this.
Starting point is 00:18:00 I ask that question and usually does a pretty good job. And then lo and behold, here we go. Great. And then, you know, speaking of documents, I think one of the common complaints that, you know, people have about AI generated documents is the writing maybe isn't great. And at the very least, maybe it's good thinking, but it's quite long. And I know you've also built a custom GPT to make sure that your writing is concise. So can you show us a little bit of what that looks like?
Starting point is 00:18:27 Yeah, there's also a background to that. So if any of my past managers and colleagues see this, they will deal with you confirm this. But I've been giving feedback multiple times and my writing is good, but it can be really long. So my Slack messages on updates and channels are really long and it's hard for people to get through. And Lenny released, I think there was a newsletter where you had Wes Cowell, like say, more or less like her recommendations on how to write concessions. how to deliver a message well. And again, example here of everything is written. I took these newsletters, I command pete it, downloaded them, and I put it into a custom GPT as like my guidelines to how to write. And I'll show you what this custom GPU looks like. You've seen the doom and
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Starting point is 00:20:19 That's M-I-R-O-com. So while you're pulling that up, I have to ask, did you try LeniBot yet? I know he has his own bot with all of these newsletters and some content loaded in, but you wanted something really precise, right? So you created your own. I had something really specific because I know what it is that I needed. So I took in her newsletters because he hosted her on his podcast. She also referenced a bunch of books. I looked for those books online and put them in here.
Starting point is 00:20:53 I never read them, but I just put them in here. It's like, okay, you must know then how writing and delivering is. And then you have this here, this instructions that like this GPT rewrites Slack messages to be more concise, to be more clear, to be readable, maintains the natural voice of the user because I want anyone in my company, anyone in general to use this GPT. So it doesn't make it super AI. Like I said here as well, like, you know, avoid it too much from dashes. Don't give so much bullet points, all those stuff like that.
Starting point is 00:21:21 And then I come into here so often, I'll write a message out on Slack. like myself. I'll copy it, paste it in here, and it does a really good job of making it super concise, sticking to these guidelines up, like delivering to the point, having a really good follow up and lead up as to what the next section will be. It is a lifesaver. People respond to my Slack messages more now. So I know that you didn't read the books, but I do have to recommend as somebody with a liberal arts degree. Those are exceptional books on writing. So I highly recommend reading them. We'll link to them and the newsletter and Wes's website in the show notes. But what I love about the approach here is a lot of times people get sort of professional development
Starting point is 00:22:02 feedback like you got. Your writing's great. It just needs to be shorter. Like you just write too much. And a lot of people don't really build for themselves a way to coach into improving those skills. They're like, thanks for the feedback, but I'm not going to sit with my boss for an hour and have them like edit my Slack messages and edit my PRDs. Maybe I'll read a book. Maybe I'll read a book. or maybe I can do some research, but it's a hard thing to put into practice into your day-to-day. And so what I like about this is you took some coaching feedback that you got and you're like, cool, I'm going to create myself a coach for this very specific development piece that I need to work on.
Starting point is 00:22:40 And I'm going to rely on experts that I think are great. And then I'm going to use it day-to-day to actually make things better. And then what I like to, again, about what you said is, and then I'm going to share it with my colleagues because I'm sure I'm not the only one that has has this problem. So I think it's a really yeah, really nice process. And I think it's really cool that you mentioned like all that like I'm not going to know send this and have like somebody rewrite it like go pre-GBT era and my dependency on AI. I did that. I got this feedback. I'm all for feedback. I love feedback and I love improving anything on stuff like that. I would literally do that. I would write out a message to myself,
Starting point is 00:23:17 send it to my manager and say, hey, tell me how this can be improved. And he wouldn't respond. You back a couple of days later by then like I lost momentum is what I want to say and then this is a game changer for me and yeah I definitely think other people probably show that as well well and it makes me think of another idea that maybe folks would find useful which is you know people get performance reviews on maybe an annual or twice annual basis like what do you do with that and you know maybe what you do is you load up your performance review and you load up your peer feedback into a gpt and you reference it and you say hey I just made the stock but based on the feedback that I've gotten in the past is there any like blind spots that I might have?
Starting point is 00:23:56 I think it's a really great method for self-reflection and self-improvement. If you're, you know, if you're open to feedback like it seems like you are. Yeah, absolutely. The, the, it's limitless what you can do. Okay. So for our last use case, you know, you seem like a person that likes a lot of feedback and likes to prep. You actually use GPT voice for mock interviews.
Starting point is 00:24:21 And we are going to push the bounds of the. technical capabilities of this podcast and see if we can demo this. So while we're getting set up, can you tell us a little bit about the problem you were trying to solve and why you kind of went down this path? Yeah. Okay. So basically, anyone who's prepping for interviews for product interviews knows that there is a lot of content out there. YouTube is loaded with mock interviews. Exponent is a fantastic channel. There's a lot of different people I could chat out, but we're not going to stop my head. I haven't been interviewed for a job in a while. But, basically interview prep what I would do and I think a bunch of people would do
Starting point is 00:24:56 leading up to product interviews was watch these videos over and over again I'm obsessive I would watch the same three videos over and over and over again remember any nuance and stuff like that that when I walked into an interview it was like copy paste of what I just listened to and I would feel super awkward to be like let me practice in something I tried in the front of a mirror it didn't work my mirror is not talking back to me I tried with my wife and I was like hey these are the type of thing to ask me. She didn't know what I wanted from her. So when GBT voice came out, I'm like, I'm going to do this. I will be that lunatic in my living room talking to AI as if we're in the
Starting point is 00:25:34 movie, her. And it was like the most exciting thing ever. Like I forgot that I'm talking to AI. I feel like I have this like this interview coach who's with me at all times, who's constantly like challenging me and pushing me and like finding the right things coming up to ask the questions. And I'm like, this is what I needed. And I walked into every interview after. after that, super prepared. It was the best feeling ever. Literally can't recommend it more. Anytime anybody asks me, like, how to prepare for a product interview? I said just open GPT voice and just go for it. Okay. So I have to ask because you have this very structured setup from, you know, a writing GPT perspective and a product, GPT perspective. But it sounds like you're just
Starting point is 00:26:16 opening up GPT voice and going for it. Are there any tricks to getting GPT voice into the right mindset. And then once you tell us, let's try it, let's try it live. Let's see if we can make it happen. I'm going to make you feel so awkward. We could definitely do it. I'm going to be super rusting. First of all, there's two different approaches. Yes, I am organized and structured, but I do love to freestyle it. I did make a custom GPT for something like this. I can show it to you so you have an idea of what it is. But basically like, so similar to the other one It has like instructions on like what product sense questions like you need to look out for and what product execution questions you need to look out for.
Starting point is 00:27:02 And like for instance, the interview needs to clarify the company's mission and the product goals and identify specific target users and pinpoint their real pain points. And then design a solution that solve those pain points and then they all have a sequence to it. So I want to make sure that it understood like what exactly you need to look out for and what type the things you need to ask. And then obviously I've put in some knowledge based to do it too. I have my own product manager interview prep document. I took Ben Harris's posts. He's fantastic on product coaching on products and product execution. And now it has this
Starting point is 00:27:36 whole background. You can pop into this GPT and have a conversation with it. And it's super guided on what a product sense interview looks like, what a product execution interview looks like. So that's like more structured. You can use the voice phone and go for it. Freestyling, we can try the freestyle. Let's do that. I'll open my phone and trade style. One other thing that I would add, you can also plop in your CV and the link to the role that you're for. So there's more context as to who you are and what they're looking for in the role itself. And then there's more of like guidance towards things to pick on. But you can freestyle it. And also like if you have like in your back to back into if you have back to back interviews with like GPT
Starting point is 00:28:15 voice, it can learn from like what you made mistakes on beforehand. Like I was really bad at user segments. I always struggle with it. And then like I'll be a kid, let's let's talk through this and figure it out. And then the next two interviews, you're like, oh, your, your, um, user segment actually has improved. You really figured out how to like narrow down different different so anyways. Great. Let's get started. Okay. Let's try. For those that are listening, not watching, I have made Amir very uncomfortable by making him talk to AI live on television. I have it. Can you, can you hear me? everything's working fine on my end.
Starting point is 00:28:51 How can I help you today? So I want you to interview me for a Product Sense interview. I'm interviewing for a role at Monday.com as an AI product manager. And I need you to give me a Product Sense question. It's really important that you don't guide me in anything that you are super candid, that you let me take the reins on where I take this interview and in terms of the direction. Don't leave me to anything. Don't be specific or give me any hints. And at the end of it, give me some candid feedback. Let me know if that makes sense to you. That makes perfect sense.
Starting point is 00:29:29 I'm happy to help you print for your interview. So let's dive right in. Here's a product sense question for you. Imagine you are tasked with improving the user experience for one of Monday.com's AI powered features. How would you go about identifying areas of improvement and what steps would you take to implement those improvements. Feel free to take it in any drag can you like. Claire, I'm going to stop there. I'm not going to be the interview with it. Yeah, that's great.
Starting point is 00:29:56 You know, like, I don't want people to see if I'm a good or bad p. Also, like, we should be doing products once all the time. But no, yeah, if you could have caught me like a couple years ago, I probably would have been an ace at any of you right now. No, this one's great. I mean, what I think I want to call up for folks. So thank you for being a good sport. That was really, really good for folks listening at home.
Starting point is 00:30:14 Give a small round of applause for Amir. So the thing that I want to call. call out that I think is is really great in your setup is again you gave it a job like you're going to help me prep for interviews and then we're all so frustrated with how nice AI is it's so nice and it wants you to succeed and it'll sort of craft you into questions that like lead you to the right answer and I think your caveats that you called out in prepping the voice agent are really important right like don't lead me to anything be super candid, kind of be objective, give me a real interview, and then finalize with some feedback.
Starting point is 00:30:53 And I think that's really great feedback. The other thing that I want to call out is how natural. It doesn't feel natural to do GBT voice mode on a podcast live that you know thousands of people are going to watch. But it does feel natural to speak and practice interviewing with voice. It's not the same to sit there and type out an answer to a question. And in fact, Like your written communication skills are just very different than your verbal communication skills. And so I think the process, if folks were listening of just how the intonation of the voice, how they ask the questions, how you can interact sort of live, I do think simulates the interview process a lot better than sort of like a text-based GBT would. No, for sure. I would never do that text-based. Absolutely. It's supernatural. It's oddly natural. So 100%.
Starting point is 00:31:48 And then I'm going to call out a couple other, you know, maybe adjacent use cases that people can be inspired by. My darling husband is one of the people that can prep for public speaking by like going to the bathroom and speaking in the mirror. And I can't do it. I hate I hate looking at myself too much, which is odd to say for a podcast. But, you know, just thinking about maybe doing kind of like speech and public speaking prep via voice. voice mode, like, where did I do well? Where did I not do well? And then I'm even thinking for my kids, we're doing a really, we're trying to do a consistent job of getting them to read out loud at night and think about their punctuation and emphasis and all that. And I'm like, oh, my gosh, my kids should
Starting point is 00:32:34 do oral dictation to GPD voice mode and get a little feedback. Although I love our bedtime story time. I know, totally. The world of AI with kids is unreal. It's unreal. It's just, you know, we can go that for hours as well. I know. The stuff that I do with my daughter is so much fun. I think at some point we're going to do a roundtable parents in AI episode where we get like
Starting point is 00:33:00 half a dozen of us on to talk about all of our tips and tricks. Okay, Amir, this is so great. So just going back to the beginning, what do we cover? Product GBT's using quad to help you discover and technically, implement ways to access customer and market feedback data, do data analysis. And then as you say, create these GPTs as a secondary brain that you can ping pong with that you can go back and forth with and have a thought partner on. You taught us how to take feedback well, which is AI aside, a really good trait. But take feedback and then put that feedback from your your boss or
Starting point is 00:33:38 your peers into a custom GPD that then can coach you and improve something you need to prove. on for you it was using concise writing tactics and then the third piece again a very feedback oriented person you prepare for interviews you want to do a great job there's a lot of resources out there to prepare for interviews well and so you use gpd voice to do mock interviews and not only do mock interviews but get ongoing feedback about how you're improving on product sense and products execution interviews. So you really are dependent or at least a power user of AI. I love the power user. I love the power user. I think there's there is, um, in like my company, they really try to reinforce AI to everybody. And they did this like top 10 AI power use, like PMs using AI. Um,
Starting point is 00:34:30 since January, 25, my son was born in February. So I was on Pat Lee for two months. So I was active at the company for four months of this six-month range. There is 90 p.ms there. I was number four of power users and I have a two-month delay on people. So I'm considering myself number one or number two. And I also want to add like a bonus thing, Claire, if that's all right, that your episodes inspired me a lot, that I vibe coded a scraper that can do what I did for anyone. It's in the works. I wish that I finish it up until this point. But basically, like, the concept is for what I wanted, find any discussion anywhere, where users can kind of just write in their own natural language what they want to scrape from any platforms.
Starting point is 00:35:18 Let's say, for instance, I have, like, I want every discussion that leads to AIwithamoney.com. I have hard mentions that, like, with all the keywords, it'll always reference that towards whatever is I'm searching, the platform that I want the output, and then I want to search for it and give me the file. So it's in the works. It's not done yet. I have like their results are okay. But when it's out there, I'll share it. Well, if it's live by the time we put this episode out, we will link to that in the show notes or we'll do a follow up.
Starting point is 00:35:49 And I'm happy to be a beta user because that looks super useful. All right. We're going to wrap up with two lightning round questions and get you back to spending time with voice mode. My first question is for people. DMs that are not on the top of that leaderboard, what do you think the number one thing they're missing out on is? Honestly, it's the ability to be at so many places simultaneously. That's really what it is. I can be asked on the spot from pretty much anyone in the company about something, and I can give you an answer really quickly.
Starting point is 00:36:26 I couldn't have done that pre-AI. Amazing. I think it's such a great, I mean, it's, you know, as a leader, It's our favorite trade of our favorite PMs is know everything are everywhere at all times. It's really tough as a PM to do that, though, because of, you know, just physical limitations, space time, mental capacity, all that kind of stuff. And so, you know, I do recommend these tools because they just give you a lot of horsepower in terms of answering questions, getting stuff done right away, and holding all that context
Starting point is 00:36:58 without totally, totally breaking your brain. Okay. Last and final question. I ask everybody, when AI is? is not listening and it's giving you bad results or analyzing your data incorrectly. What is your tactic for getting it back on track? Do you bribe it with money? I just yell.
Starting point is 00:37:17 I just yell. I'm in voice someone anyways, right? Can you not hear my tone? You were the first person that's admitted to getting angry with AI on this podcast. So pre-voice it was caps. I'll be like, this is not what I asked for. And now voice, you can get upset. No, and mostly what I do is I'll copy the response.
Starting point is 00:37:42 And I'll say, this isn't what I was looking for. This is an example what I was looking for. That's usually what I do to just have some sort of benchmark reflection on it. Amazing. All right. Well, thank you so much for sharing your workflows with us. Where can we find you and how can we be helpful? I'm like not too active on social media.
Starting point is 00:37:59 I like pop into LinkedIn from time and time. So that's always good. And honestly, anyone who's posting anything cool on what they do with AI is super, super helpful. The list of things that I do here, a majority of it is just inspiration from what I've seen online. So keep it up. Great. Well, you keep it up as well. Thanks for being here.
Starting point is 00:38:20 Of course. Thank you for having me. Thanks so much for watching. If you enjoyed this show, please like and subscribe here on YouTube or even better, leave us a comment with your thoughts. You can also find this podcast on Apple Podcasts, Spotify, or your podcast. your favorite podcast app. Please consider leaving us a rating and review, which will help others find the show. You can see all our episodes and learn more about the show at how IAIIPOD.com.
Starting point is 00:38:46 See you next time.

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