How I Built This with Guy Raz - When your headphones listen to you with Ramses Alcaide of Neurable

Episode Date: August 31, 2023

Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory...This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your best work. Plus, Ramses’ vision of a future with frictionless communication — where you’ll be able to send a text, look up a restaurant or random factoid, and control your playlist entirely with your mind.This episode was produced by Rommel Wood and edited by John Isabella and music by Ramtin Arablouei. Our audio engineer was Robert Rodriguez.You can follow HIBT on Twitter & Instagram, and email us at [e-mail] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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made it feel less like a visit and more like we were actually living there. Plus, taking a trip is the perfect time to host your space on Airbnb. your place with all of its personal touches and its amazing location could make someone else's vacation even better. Your home might be worth more than you think. Find out how much at Airbnb.ca.ca. slash host. Hello and welcome to how I built this lab. I'm Guy Raz. So right now, it's the beginning of the show and you're probably listening pretty actively, at least I hope you are. But the reality is that sometimes our attention drifts. So what if right before you reach that point,

your headphones or your earbuds triggered a small audible tone that basically told you you're starting to lose focus? Well, that's where today's guest comes in. Ramsey's Alcade is the co-founder and CEO of the non-invasive wearable tech company, Neurable. Neurable's main product is N10. It's a set of headphones that adapt to your natural working rhythms to help prevent burnout. Neurable actually began in 2015 when Ramsey's was getting his PhD in neuroscience at the University of Michigan, but his interest in technology goes back much further.

I came from Mexico. I was born in Mexico, and I came to the United States when I was five. And I remember that I was so into computers. My parents bought me one. That was basically a computer. That was a throwaway computer by some large company. And I remember taking it apart and being just so fascinated by it that I wanted to fix other people. computers. And so I would post up signs in my neighborhood where I would basically do like computer repair for people for like $20 an hour. And that was great money back when I was a kid, like, especially when you're like anywhere between six, seven, like eight years old, right? And I remember I'd show up and they'd open the door and they're like, oh, it's so cute. You brought your son with you.

And my dad's like, no, I don't know anything about computers. Like he's going to fix whatever your problem is. So from an early age, you had this knack for computers. And clearly your passion for tech continued. And from what I understand when you were a kid, your family experienced a tragedy that that really sparked your interest in robotics. Can you tell me a little bit more about that? Yeah, I mean, really the idea of Nourable and kind of the concept of what I've dedicated my life to started when I was about eight years old, my uncle got into a trucking accident to Mexico. And he, you know, he lost both his legs. And it was really intense time for the family. We brought him from Mexico to the United States to get his prosthetics made. And my uncle's kind of a genius.

You know, he's been an adventure all his life. He's always been a hard worker and seen him through that struggle and seeing how unnatural the prosthetic systems he started using were. That's what really motivated me into how do I leverage this curiosity that I have with electronics and computers to try to make something more natural for him. Like in your head, you were thinking one day I'm going to make something that's going to let him control his prosthetics. Exactly. I read that you got an undergraduate degree in electrical and electronics engineering, and it seems like you could have taken a path towards robotics, right?

Especially inspired by what happened to your uncle. Was that a path that you were potentially pursuing? Yeah, definitely. So when I was studying electrical engineering, I worked with the prosthetics teams at the University of Washington. And then, you know, I was like, I really wanted to create the brain. into these prosthetic limbs.

So I went to grad school and I started working with brain computer interfaces more. And that's when I worked with people with ALS and children's cerebral palsy and I was like, wow, this is just a whole other level. I mean, as terrible as it is, for example, my uncle having to go through this experience and having prosthetics that don't work with him naturally,

what if you can't even move your eyes, right? Like that's just a whole different level of need. And so that's really what pivoted me from something that I thought I was gonna dedicate my life to robotics to something much a broader. All right. Let's talk about brain computer interfaces because I think a lot of people, when they hear that term, they think of like electro-E-G-E-Gs, right?

Correct. E-E-G, electrosophilography. Nodes that are attached to people's heads, you know, that track brain waves. But what were you trying to solve with this research and this concept? Yeah, definitely. So essentially the work that I did, as my graduate student work is I was working with children had severe cerebral palsy. And the issue there is that we were not able to essentially give them these tests that they needed to be allowed to get physical rehabilitation.

And the reason for that is because they couldn't communicate, at least not in the traditional means like talking or pointing. And so we use brain computer interfaces to solve that problem. And the blocker there was that, you know, you have this eight-year-old kid, he just got 20 minutes worth of setup with, goop and gel in his hair to make the technology work, there would be about 10 minutes worth of like calibrating the system, and then it would take sometimes between one to five minutes to like even get a response from them. And so the work that I did was essentially in machine learning classification so that we could interpret their brain activity at a much higher level of accuracy. And what that enabled us to do is reduce the response time from one to five minutes to anywhere

between 30 seconds to a minute, which is enormous for an eight-year-old kit because, you know, having them sit there for five minutes to say, you know, yes or no question is, is crazy. All right. Help me understand what the technology is that you're talking about. Well, you said it would take, you know, five to ten minutes were set up. And what was it that you were doing differently? Yeah. So the reason the setup takes so long is because getting brain data is incredibly difficult.

That there's a lot of noise in the environment. Even you're blinking, you know, talking the electromagnetic noise, even the lights impact the ability to collect this data because the sensors are so sensitive and brain signals are so small. And so we essentially developed an artificial intelligence that was able to use brain data that we previously collected and then also brain data that was coming in and essentially increase the signal to noise in order to essentially be able to do classifications of what a person intended to do in this case. The child was selecting a multiple choice question at a greater fidelity. And when you can do that at greater fidelity, you don't need to repeat the question numerous times, and through less repetition, you know, it gave people a better user

experience. And so being able to make that brain computer interface work in a seamless way really unblocks a lot of its use cases. All right. So how much data can brainwaves tell us? Like, in theory, could you look at a person's EEG reading and know, you know, for example, how they'd answer a simple yes or no question, or even that, like, that they're thinking about like pushing a button or or moving an object? Yeah, I mean, there's a lot that you can take from brain data. So, for example, just using EEG, you can identify a person's focus. You can identify, you know, for example, measures of stress, whether, you know, for example,

they're going through stroke, epilepsy, sleep responses like REM sleep. So there's a lot that you can do because your brain is a central hub for everything. But the main issue is in order to tap into those types of applications, you usually need to have a giant gel cap system with lots of setup to really be able to tap into them. Right. So, you know, imagine like you're an eight-year-old kid and we set you up with the system and there's like gel running down your face and you don't want to be there. But, you know, your future is being dependent on it, right? Or imagine we try to bring this to the real world, like no one's going to wear that, right? no one's going to want to wear a swimmer's cap with gel in their hair.

And so how do we unlock all these incredible value propositions? And we created an IP at the University of Michigan that helped us increase the signal to noise of those brainwaves so that we could actually bring it to everyday devices instead of having them be trapped in a laboratory setting. Even if we could just unlock what we already have in the lab, it'd be a major step and it would accelerate so many fields. And so that's what the company was focused on, essentially. how do we create an everyday brain computer interface?

How do we unlock the brain to billions of people? It makes sense because the brain just sends out electric signals to the rest of our body. And so if you could somehow harness or capture those signals, maybe you could make them work in ways that we haven't been able to make them work yet. Exactly. And even just the stuff that we were doing in the laboratory, for example, no one has an EEG device at home, right? but what if instead you just put on your Apple AirPods to go take a call?

And then every single time you do that, we're tracking your brain just a little bit more to be able to tell you, hey, actually, you know what? You're trending toward Alzheimer's. You know, now you're getting older. We're starting to see this cognitive decline. This is when you should go seek out a doctor, not 10 years into the disease before it's, you know, it's already too late, right? And so how do we unlock all these incredible value propositions of brain computer

interfaces to the masses. And so that's really what the main work that we do at NERBEL is. We're going to take a short break, but when we come back in just a moment, more from Ramsey's about bringing brain interface technology to the masses. Stay with us. I'm Guy Raz, and you're listening to How I Built This Lab. Welcome back to How I Built This Lab. I'm Guy Raz. My guest today is Ramsey's Alcade, who launched his company Nurable back in 2015 to develop brain computer interface technology. All right. So you basically, why you're a student. launch, you know, what eventually becomes neurable, right? Starting out just looking at how you could use brainwaves and patterns to help people.

And now it's evolved into wearable devices. But essentially, it's about the technology. It's about building up a way that you could really measure what's happening inside of our bodies in an accurate way by measuring brainwaves. Exactly. And the hypothesis there was, if we just build a reliable brain computer interface system, which is what our core technology enabled us to do, it doesn't mean it's going to scale

because it has to bring people value, right? And so that's why we ended up going toward focus and helping individuals essentially prevent, you know, burnout from occurring. And then on top of that, with some of our groups, we actually do it for safety, so preventing injuries due to fatigue. For example, the Air Force, you know,

really big problem, right? So you can save billions of dollars. And then that enables us to have a really strong concrete step one for us to build a business and enable large amounts of these systems to go out. And then from there, really open it up to others to help solve some of these other problems as well. All right. So basically, we're trying to solve this challenge, this problem, which is how do you gather data from brainwaves in an easier way, right? Like, for example, I've got an Apple Watch. And so I wake up and it can give me some data about my sleep. It'll tell me my heart rate, blood oxygen.

So, I mean, you know, given what we can already gather from just our heart rate, right, which is quite a bit of data, beyond all the things we talked about, what other things potentially could we learn about our health or, you know, our general state from these devices, from these brainwaves? Yeah. You know, what's really interesting is that brain detecting devices are actually the ultimate wearable. A lot of the devices that you wear right now, for example, accelerometers for movement or for heart rate, they can either be picked up through brain data or they originally come from the brain, and those are just secondary sources of signals, right? So, for example, you can actually pick up Parkinson's responses using the Apple Watch. the issue is that by the time you pick it up at the hands or through walking metrics,

your brain's already been dealing with it for the past 10 years. And so with the brain, you can actually pick up a lot of those things earlier. So there's two parts. One is that brain-based wearables are going to replace all the other wearables that you have. That's step one. And so all that data and all that value that we're seeing with existing wearables are going to be all consolidated into one device. But then two, there's certain things that you can only pick up from the brain.

You know, for example, traumatic brain injury information, tracking ALS, right, seizure detection. There's so many other things that you can only do with the brain that, you know, not only are you taking care of your previous wearables, but now you're adding a whole plethora of medical use cases that have already been tested out in scientific literature, but now are able to be used at scale. All right, so let's talk about these headphones, the Enton headphones that your team has been working on and is getting ready to release later this year. what are you able to to track using, you know, putting these headphones on on people now? What can you actually find out about? Yeah, so there's kind of like three areas where we use the technology in right now. On the first end is, for example, understanding an individual's focus over time when they're fatiguing, when they should be taking a break in order to maintain it.

Your brain is kind of like your body is to dehydration. You should be, in the case of the body, drinking water throughout the day. Well, you should be taking breaks throughout the day too. Even though you may not feel thirsty or you feel tired, you should be doing that in order to maintain a high level of hygiene for your own work and life balance. And so that's kind of the first area. The second one is in control. So we have the ability to, for example, use brain activity to do very minimal controls on the hardware as well too. So changing music tracks, play and pausing music.

And then on the third end is there's so many incredible biomarkers that can be picked up using the 7th,000. technology, like I said, tracking Alzheimer's or cognitive decline or, you know, other types of biometrics. So essentially just like how the Apple Watch started out as a system for tracking your movement, now it can actually pick up like heart arrhythmias. And so all of that medical landscape and biomarkers are also available through these brain computer interfaces. But how do headphones, how do sensors around your ear capture as accurate information as

is those other sensors. Yeah, I guess to answer that, we have to break it down into two steps. First is, like, how do we capture those signals from headphones? Well, the brain is very conductive, right? So, for example, one of the brain signals we look at is called P300. We don't really have to get into the details of it, but essentially that comes from an area of your brain called the parietal lobe. It's around the back of your head.

And even though that signal comes from around the back of your head, the signal is such a strong response, it can actually go, it goes all over your brain. Only the farther it goes from the signal source, the smaller that signal becomes. So it becomes harder to read. So we know that these signals go across the head, but you lose the ability to record them easily. And so that's where our AI comes in. It picks up these signals, even though they don't come from the most perfect location. They come from the areas that headphones are at. And from there, we're able to boost those signals to a level that makes them usable for different applications. So presumably, when people have access to initially the headphones,

they'll be like an interface where they can sort of either on their watch or just on a web page or their smartphone where they can see this data. Correct, yes. And initially it will be what kind of data will they have access to? Yeah, you know, it really depends on the audience. So for most individuals buying our tech, they're just going to be able to see their focus scores whenever they do work and you know suggestions on how to improve their focus over time reduce fatigue create more balance in their life but there is a whole bunch of raw data and in filter data that is

more granular that's going to be available to scientists or people who want to dig in deeper and from that that's where you can pick up a lot more detail as to like you know sleep measures or you know epilepsy etc. And so the idea is you would wear the headphones all day and you would just go about your day? You would wear the headphones whenever you're working. So like right now I'm wearing headphones. So I just do a couple hours with the work, wear the headphones. And then they would notify me when I should be taking a break in a way that's optimal

for my mental health. So like what kind of notification? It would just be an audible notification. You know, we recommend you to take a break. And you can ignore it if you want to. Sometimes you know, you're in the middle of something. You need a few more minutes. That's fine.

And then you would take a break. And it can tell you how long you should be taking a break. And then when you come back, it's actually really surprising, especially in our user testing. Like people don't realize how much they needed it. And they come back and then they just crush their work. And they're like, wow. Like I didn't think I needed this break. But I came back so energized and like focused.

And it's having people have that feeling consistently and their day feeling really motivated about the work that they so that they don't feel guilty about, you know, taking some time off when they get home. That's essentially the feeling we're able to give people with the technology. Essentially is recommending when you need to take a break, right, when you're working. But what is that based on? What kind of data is it getting to suggest that you need to stop working? Yeah, so we did a large study with a professor from Harvard, who's now a professor at Worcester Political Technical Institute,

and he had created this incredible method for identifying an individual focus. And so what we were able to do, and we did close to a thousand individuals worth of data collection on this, is we tracked people just doing their work and then leveraging this algorithm that we co-worked with this individual at Harvard. And what we saw is that there was very clear breaks in the data where we could see that if we were to recommend them a break at this time point, it enabled them to have three to four hours of higher productivity afterwards, feel more refreshed, reduce their errors in the amount of work that they do, instead of just burning themselves out and feeling really, like, you know, bad about their day, essentially.

Okay, so it can basically sense certain brain waves that would suggest, according to this research, that it's time to take a break. What else can it do while you're working and you've got the headphones on? One of the best parts about the technology is you can actually build things on top of it. So a few of the things that people are building, for example, the first one is with Audible, right? You can listen to an audiobook, and then when you get distracted, it'll actually automatically pause it, which is really great because this happens to me a lot when I read or when I'm doing audiobooks. I have ADHD. I'll start reading it or listening, and then I'll just start zoning off into something else.

And then I'll realize that I get to the end of the page of the book or the end of that paragraph in the audiobook. book and I realize I haven't paid attention at all and I got to rewind it. So there's ways to, for example, automatically pause things. And there's a whole bunch of other things that you can do with the technology too, but essentially it's that reliable. On that note, because this happens to me too, right, when I'm reading a book and I just zone out or even listening to something, how does it know that you're zoning out? Yeah, it's the same algorithm for focus and fatigue. Essentially, we notice that there's a sharp decrease in an individual's focus. And once we identify that, if it remains consistent, then we know that the person's not focused on the task that they were on previously.

And so then we're able to just pause it. Or in the case of reading, for example, I have it output a small audible tone. And it just reminds me, hey, that's right, I should be reading right now. You know, I just got distracted by, you know, random cat that walked by. And now I should get back to reading. We're going to take another quick break. But when we come back, more from Ramsey's on just how close we might be to mind-control technology. Stick around. I'm Guy Raz, and you're listening to How I Built This Lab.

Welcome back to How I Built This Lab. I'm Guy Raz, and my guest today is Ramsey's Alcade, co-founder and CEO of Nourable. There are a bunch of companies working in this space, just like with AI and other categories. Many of those companies are massively well-funded, you know, hundreds of millions of dollars in funding. You know, you've raised 20 million, which is impressive, but tiny compared to some of these other companies, I'm sure as you know, how do you prevent those companies from just, you know, with their cash, supercharging this technology and leaving smaller companies behind? Yeah, I think a lot of those companies aren't really our competitors. That's why, you know, like Nerlink is not our competitor. You know, we're non-invasive.

We don't require surgery. Most of those companies that do invasive need a ton more money. It makes sense. the way I would think of Neurlink is kind of like a hip replacement. You know, no one really wants a hip replacement until, you know, you actually need one. And even if they end up being 10 times better than your actual hips in the future, you probably want to be able to keep your hips for as long as possible regardless. When it comes to the competitors more in our space, which is non-invasive,

we're probably one of, if not the best funded company in the world. And so that's enabled us to continue staying ahead. And at first, it was because of our technology. We're at least five to ten years ahead of anybody else in the market. But now it's because of our business partnerships that we have that we continue to grow. So let's talk about the products that you're developing. Right now, it's going to be a commercial product, right? Headphones, initially, is that right?

Yeah, headphones and then very soon after in earbuds. And let's talk about the headphones for more. When will they be available? They're going to be available essentially Q4 this year or Q1 next year. And then from there we'll continue improving things and working with the customers that we have to help us further evolving the product and helping scientists unlock more capabilities. It's really going to be a community effort to build these types of devices. Okay. And so presumably the idea is to build on this and to be able to create other features down the road.

but lots of companies are working on ways for our thoughts to be turned into actions. Tell me about that side of the research that you're doing because presumably down the road you'd want to do something around that. So, you know, some of this research, it's called silent vocalization research, has been around. And the main issue is that when you collect this type of data, you usually need sensors like around the mouth and the face. And they pick up primarily muscle activations that are.

completely invisible to the user. And so we're essentially doing a very similar methodology, but inside the wearable devices that are going to be compatible with our platform. And with that, we're going to be able to open up more capabilities for individuals to interact with their technology. And the best part is, if you have any headphones or earbuds that are neurable compatible, you'll just be getting all of this through software updates, essentially. But, you know, at first we're going to introduce a system for very simple forms of control,

just launching Spotify, play, pause, next track. And then as we collect more data with individuals consent, obviously, we're going to be able to further expand those capabilities. But the main goal is how do we essentially create more of a seamless interaction system between humans and their computers? Also on your webpage, in this video, it shows like a young woman walking and like thinking in her mind of a message she's sending to her dad, like a text message. She's like, hey, dad, meet me at home for dinner.

And she's just thinking it. How far away are we from that reality? I mean, are we 10 years away, five years away, a year away, 20 years away? So that thinking to text perspective, at least the very first versions of it are the ones that I was discussing earlier, where it's very simple, like play, pause, next time. And then as we collect more data and build out the system, it'll enable more things similar to the video that you saw. So just to clarify, you're saying that in a short period of time, you'll be able to wear these

headphones and just think in your brain without saying it, play music or play this song, and it'll play it? It's a little bit more nuance in that, but essentially yes. And like I said, we already have working systems of that in lab. And so really everything on that video are things that are wholly within what we're building. So, you know, it's not like a vision video of 100 years from now. At least V1 is going to be available within the next two years. So just for me to understand, I mean, does, when I'm thinking of the word play,

is my brain making a specific brainwave to that specific word? So think about, for example, you have an athlete. And the athlete thinks about throwing a football. Yeah. Well, when they think about that, even though they're not throwing the football, that area of the brain that is associated to throwing a football is activating. And those muscles are activating. It's not happening at a visual level. Like you don't see the football player moving his arm.

Just thinking about it activates those areas. And so whenever you think of a word like play, pause, or next, the same thing happens in the brain. And so we're able to pick up those signatures, even though you're doing it silently. you're not visually, you know, saying something out loud, you know, audibly or visually, but we're able to pick up those signals and then use that essentially as a source for how we control devices. So just like let me go back and sort of reverse engineers. You know when you walk down the street and you see somebody talking really loud and you now

know that they're on a phone call, like they're wearing earbuds and they're on a phone call. But even like 10 years ago, even five years, ago that was still jarring. You'd be like, wait, what are they? And then, oh, they're a phone call. And now it's normal, totally normal to see people walking on a street just talking to themselves. But if you took a human from like in the 1950s and you dropped them in like, you know, modern day, some modern day city and just saw people talking to themselves, they wouldn't understand what's going on. In 10 years from now, are we, I mean, are we likely to see a version of that except in silence? like people may be having conversations with other people through their, you know, their device, their earbuds or whatever it might be, but just in silence?

I mean, I wouldn't say 10 years from now, right? I think it's going to take longer. But what I would say is that, you know, within the next 10 years, people are going to be communicating to their technology silently. You know, I think that communicating via voice is still going to be a more efficient method of communication with somebody, at least in the near term. term, but when it comes to, for example, let's say you're having a conversation with somebody and you get a notification, right? Being able to push it out of the way or to reply to it real

quick in a way that doesn't break the conversation would be very valuable, right? Let's say, you know, for example, you are talking to somebody about a really great place that you went to go eat to, but you forgot the name, right? So helping it pull up that information in a way that doesn't disrupt, oh, hold on, let me pull out my phone and, you know, just wait a side of second while I figure everything out. So I think that we're going to be communicating with our technology seamlessly and invisibly. And then that enables us to also free up some of our cognitive loads so that we can continue to have these more engaged and connected conversations in the way that we traditionally do. I mean, the idea presumably is to initially sell the headphones.

But tell me more about the broader vision, certainly around, you know, making this a profit business. Yeah, definitely. You know, at least for us, the number one step is how do we unlock all the potential brinkputer interfaces to the world, right? And so the first step is we work with different companies, OEMs, some of, you know, the largest in the world are some of the ones that we're working with. And we help them release neurable powered products. The first one is going to be a pair of headphones. Eventually, it's going to be earbuds, air glasses, helmets. So we also work with a few groups that that build helmets for, for example, pilots or for individuals that are in high-risk environments. And so imagine being able to at least step one,

track their mental health, track their fatigue so that they don't, you know, to prevent accidents, that could happen. And then longer term enabling them to control their technology much more easily. and then even longer term being able to make sure that key health markers can be caught ahead of time so that they're able to get care earlier and we're able to accelerate a lot of research. So the idea is long term not just have consumer products but enterprise products. Exactly, yeah. And we work across the realm. A lot of people think that what we're doing is we're building headphones. but the reality of it is our technology can scale across any type of headworn device. And so we partner with different headworn companies, and we help empower their devices to be

compatible with our platform. And then that enables them to get access to this portfolio of use cases that can help their employees, that can help students that can be used for medical applications, etc. Ramsey's, I'm not sure what science fiction book it was. somebody listening will remember, but there's at least one book about how our thoughts in the future. It'll be possible to read them. Now, obviously, we're talking about science fiction today, but if we're, if we think about where this technology is going, you can take that leap of faith and imagine that within my lifetime and yours, we might get to a place where our thoughts could be read. And it's amazing if we can achieve that as humans. But it's also really scary. Like our brains, like the things, the stuff between our ears, like one of the last private places left. You know, everyone's got a camera,

their drones everywhere. You know, we talk on cell phones. Like, the only place where we're really, we can really be private is in our heads. And that might go away. Yeah, I guess I'm a little bit less worried about that. You know, the main reason for that is just because when you're talking about non-invasive,

so non-surgical measures, You know, it's one of these things where we're just so far away from that level of detail that, like, I'm less worried about it. And at the end of the day, you can just take it off, right? You can just take off your headphones or your earbuds. Where that really becomes more scary is invasive. Like, with invasive, we can get to that type of future. I agree. But at the same time, you know, and this, I was actually at a panel with the DOD where they were asking us questions about, hey, should we be worried about, you?

you know, people leveraging brain computer interfaces, at least the invasive kind of kind of scary stuff, you know, like controlling jets or something. And like at the end of the day, it's like, one is everyone's more focused on how do we help that person with ALS communicate. Two, it's going to be way easier to fly a jet the way you fly it now for the next like 100 years. So like let's not really worry about that right now. Let's just help that person with ALS. Let's let's help them at least reliably say yes, no, and, you know, that they love somebody. And, and let's get through that breakthrough. You know, I mean, obviously in the far, far future, anything is possible, but I'm, I'm more of an optimist when it comes to where we're headed. I think we already have good enough

ways to destroy one another. We don't need, we don't need to do it in a more complicated and difficult way. You know, I just, I just saw the film Oppenheimer, like probably millions of other people, and you just see the challenges that they were dealing with. And, you know, just how quantum physics has just developed from nothing into this incredibly powerful discipline, you know, in the course of a lifetime, half a lifetime. What is something that you just are trying to figure out that kind of keeps you up at night but shit you're really excited about? Yeah, I mean, for me, the thing that, there's two parts to that.

One is like, what are some of the challenges and what are some of the excitement? So the challenges are essentially what we're doing right now is we're trying to validate as many of our assumptions as possible, trying to make values that are really sticky with customers that add a lot of value to them so that when the product comes out, you know, it is going to be successful. This is kind of like when the iPhone first came out, you know, we don't really know how much impact it has until it came out, right? For example, Uber wouldn't have existed without the iPhone. We wouldn't have GPS in a person's pocket, right? And so there's going to be so many solutions that we don't even know people are going to start building with this once you have brain computer interfaces as part of your everyday life that I'm really excited to see what others create from what we're building. Ramsey's thanks so much. Yeah, thank you.

It's an absolute pleasure. It's a pleasure meeting you as well too. Yeah, nice meeting you. Good luck. Thank you. It's Ramsey's Alcade. Co-founder and CEO of Nourable. Hey, thanks so much for listening to How I Built This Lab.

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