IELTS Speaking for Success - 📺 Advertising and persuasion (Part 3) + Transcript

Episode Date: January 12, 2026

Get access to our episode archive: https://www.patreon.com/ieltssfs How do advertisements persuade people? What advice should young people follow? What are some good ways to persuade children? Who do children listen to more, their parents or their teachers? Why? What do parents often persuade their children to do? What impact does advertising have on children and their parents? Tune in and have a great day! - Book a class with Rory here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://successwithielts.com/rory⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our course on Phrasal Verbs: https://successwithielts.com/podcourses Transcript: https://linktr.ee/sfspremium Find an IELTS Speaking Partner: https://links.successwithielts.com/ieltspartner Our social media: https://linktr.ee/successwithielts © 2025 Podcourses Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, hello, dear listener and welcome into ILD speaking part three. We are talking about persuasion, persuading people, advertising, and just influence on other people. Rory here is super excited about the topic. Hello, Rory, are you here? Oh, I'm excited to talk about persuasion. Here we go. How do advertisements persuade people? I think the main ways are usually just raising awareness about,

how products might improve someone's life and maybe also by making them fear what will happen if they don't buy them, which is a bit sad, but it seems to work very well with a lot of people. What impact does advertising have on children and their parents? Well, when it comes to the kids,

it seems like it just makes them go on at their parents about the products until they cave to the pressure and buy the thing or things. So it turns children into agents of advertisers, which is also very disappointed. as for the parents, it might draw their attention to alternative options for things. But it could just as well frighten them into thinking that if they don't have the item, their children will suffer in some way.

What advice should young people follow? Ideally, good advice. Though how that looks probably varies from culture to culture. In mine, it usually includes things like working hard, respecting people and following rules. these usually go a long way to keeping them out of trouble what are some good ways to persuade children don't know really I'm not a parent but it seems most parents follow this sort of carrot and stick approach

so they'll offer rewards for good behavior and encourage it to happen more and they will punish bad behavior to discourage it who do children listen to more their parents or their teachers I imagine their parents since they spend the most time with them and so they probably hold more sway over their actions it's well that's not to say that teachers are totally irrelevant they just have relatively less influence what do parents often persuade children to do

well ideally the right thing although again what the right things look like is obviously open to interpretation it could be following the household rules or various instructions or simply just not doing something annoying. Yay, thank you Roy for your answers. No worries. Hopefully they were persuasive.

As you know, we now release all of our premium content for free and it's available for one month. After one month, it goes into our super secret archive. To sign up for the archive, click the link in the description below. See you soon. Here, deal with now, we talk about advertisements. So, advertisements or adverts or ads. So they persuade people.

They make people do something. Usually buy something. And advertisements raise awareness of their products. And very often, advertisements... They draw the attention to something. Draw the attention, yeah, to the products. And also they use people's... fear. So advertisements sometimes show what will happen if people don't buy this product. So they

make people fear what could happen. They fear missing out. They fear the bad things happening. It does work very well with people because we have this fear of missing out. So I don't get it. And, you know, it's really bad. Advertising is an industry. So kind of advertisements, like TV advertisements, TV adverts, but we also talk about advertising. No article. So advertising does have an impact on children.

Or advertising has an influence on children, on their parents. Or you can say advertising affects children and their parents. if the question is about children and parents you can start off with when it comes to the kids as for the parents blah blah blah blah blah so it helps coherence

so you are organizing your response in a logical way when it comes to as for blah blah blah very nicely now don't do it in the exam obviously the listener right advertising

makes children go to their parents, obviously, right? Well, probably if it's well done advertising, which is not necessarily good for people's relationships, but still. And here Rory uses a nice verb, cave. Usually we use cave-in, like to agree to something, to cave-in. So when a child asks for a toy, they starts asking, begging parents to get them this toy. Crying, I don't know, making a scandal out of it.

Screaming, annoying. Yeah. And parents usually cave in, so they agree. Right. Or here, Rory said, like, a parents cave to the pressure. Parents cave to the pressure of their children. And parents buy the toy. They give in.

They give in, yeah. And advertising drawers. parents attention to different options for things and again like use the fear of missing out like if you don't get this item your children will suffer if you don't get it's like everybody will die so you should buy this pinky yoga mat and so by doing this the children become agents of the advertisers but this just means they are like working for them but not they are not literally agents, but they just see the ads, they want the product, they go to the parents, parents get it.

Well, that's how the advertisers think it works. I'm sure there's a lot of towing and froing in the meantime. Careful with the word advice. So we say young people should follow good advice or like not an advice, but they follow advice. And usually it's about working hard, respecting people, following the rules, and keeping out of trouble. To persuade their children, parents usually follow a carrot and stick approach. But that just means like punish and persuade and punish. Yeah, carrot like something good and stick is something bad. So it's an idiom, which means a system in which you are rewarded for some actions and threatened with punishment for others.

Parents usually use the carrot and stick approach. And they often reward for good behavior. So parents offer rewards for good behavior. They give rewards. They give praise, maybe money, maybe something. some presents for good behavior and punish children's bad behavior to discourage it. So they encourage good behavior and discourage bad behavior. A very common question, parents or teachers?

Well, and it's the parents. Like the first place goes to parents. The Oscar goes to parents, right? And teachers come second. And Rory always tells us that children spend more time with their parents. That's why children listen to parents more than teachers. And parents hold more sway over children's actions. They have more influence.

Influence over something. Yeah. So sway means influence, yeah? Power, yes. Soutle power. control or influence. It's quite formal. So, for example, her parents no longer have much sway over her. So her parents don't have much control or influence over her. So to have sway over somebody's actions or over somebody. And you can say, like, usually parents have or hold more sway

over their children. I don't mean that teachers are totally irrelevant. So teachers are teachers do have a part to play, so they are important, but relatively less influence. So teachers have less influence or less impact. That just means by comparison. Parents usually persuade their children to do the right thing. Well, the right thing according to what they think is right. Yes, it's never the right thing according to what the children want. Yeah, it's kind of according to the parents.

I think this is right But usually they persuade their children To follow household rules To clean the house To do homework, to follow instructions To blow their nose

Yeah like to stay healthy To study very hard And kind of like Parents usually persuade their children To do what they tell them to do It could be also like some exercise Some sports Yeah but usually

it's about the cleaning, education, doing the homework, you know, learning something non-stop. So there's like all the dreadful things. Like I haven't seen parents who persuade their children to play computer games, to eat fast food. You know, to go relax, to sleep more. Chill out, yeah. Yeah, persuade the children to eat ice cream in winter, to invite their friends and have a party, you know. Sweet. much for listening, dear listener. We are sending you hugs and joy and love.

Hopefully we have persuaded you to use the band nine grammar and vocabulary. We'll see you next time. Bye. Bye. How do advertisements persuade people? I think the main ways are usually just raising awareness about how products might improve someone's life and maybe also by making them fear what will happen if they don't buy them, which is a bit sad, but it seems to work very well with a lot of people. What impact does advertising have on children and their parents? Well, when it comes to the kids, it seems like it just makes them go on at their parents

about the products until they cave to the pressure and buy the thing, or things. So it turns children into agents of advertisers, which is also very disappointing. As for the parents, it might draw their attention to alternative options for things. but it could just as well frighten them into thinking that if they don't have the item, their children will suffer in some way. What advice should young people follow? Ideally, good advice. Though how that looks probably varies from culture to culture.

In mine, it usually includes things like working hard, respecting people and following rules. These usually go a long way to keeping them out of trouble. What are some good ways to persuade children? I don't know, really. I'm not a parent. It seems most parents follow this sort of carrot and stick approach. So they'll offer rewards for good behavior and encourage it to happen more and they will punish bad behavior to discourage it. Who do children listen to more, their parents or their teachers? I imagine their parents since they spend the most time with them. And so they probably hold more sway over their actions. It's, well, that's not to say that teachers are totally irrelevant. They just have relatively less influence.

What do parents often persuade children to do? Well, ideally the right thing. Although, again, what the right things look like is obviously open to interpretation. It could be following the household rules or various instructions or simply just not doing something annoying.