IMO with Michelle Obama and Craig Robinson - Change Your Relationship with Money with Steven Bartlett

Episode Date: June 4, 2025

Michelle and Craig sit down with entrepreneur and “Diary of a CEO” host Steven Bartlett to discuss what role money should play in your life, why it’s important to be transparent with yo...ur kids about your finances, and how Steven went from financial instability to a serial entrepreneur. They also answer a listener's question on how best to deal with financial anxiety and debt.Have a question you want answered? Write to us at imopod.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 I've never actually said this before, but when I got my student loan, I took half of it and I bet it on a football game. You know, one of the things... What game. Okay. Hang on. What game? Honestly, it wasn't even a good game. It wasn't a good game.
Starting point is 00:00:14 But it was just, it was Stokes. I didn't even like the team. This episode of IMO is brought to you by Progressive Insurance. Hello. Hey there. How you doing? I'm great. We got a good one today.
Starting point is 00:00:33 Oh, I cannot wait. I cannot wait. I'm very excited to talk to our guest. But to kick it off, we were going to be talking about finance. Finances, we're going to be talking about how do you manage money. These economic times are really a little scary out there. And I know a lot of people have questions. But we were talking before the show, just trying to think of how did we
Starting point is 00:01:04 think about money when we were growing up. And we talked a little bit about this in some of our other podcasts, but we've said that we grew up pretty, I would say we grew up poor. Right. Poor, but not knowing we were poor. That was a real testament to our parents because we didn't have disposable income and they were managing paycheck by paycheck, but we didn't know that. And when Stephen gets out here, we should talk about how dad taught us the value of money,
Starting point is 00:01:43 you know, because that was a real great lesson. But our father worked as a, he was a city worker in, for the city of Chicago, worked in the water filtration plant, blue collar worker. He was the sole breadwinner because, He and mom made a decision for her to stay home so that, you know, she'd be able to be an involved and engaged parent in our school, which she was. She was very active in the PTA. So we sort of had that typical come, we came home for lunch every day. So him being the sole breadwinner afforded her the luxury of being more engaged in our upbringing.
Starting point is 00:02:29 But it meant that we were, you know, that. a sacrifice. We had to sacrifice a lot and it just sacrifice just became a habit. You know, little things like you know, um, Christmas was, you got three gifts. You got, you could ask for three things. You could ask for three things. And another thing dad, uh, focused on was never, um, uh, stretching or using credit. Yeah. Right. He, he paid his bills at the end of the month. No, me. He never, um, uh, stretching or using credit. Yeah. Yeah. Right. He, he, he paid his bills at the end of the month. He never carried balances on his credit cards. He never bought
Starting point is 00:03:06 things on time. I mean, he never used the system that way. When you say bought things on time, what do you mean by that? So back in the day, you could buy things on layaway, similar to what you can do now, but it was called layaway. So you'd put $20 down on a $100 couch, and then you'd pay $5 a month, and eventually you'd own that. He would, he thought that was. that was like quicksand. That was financial quicksand to him. And so he never did that. He never carried a balance on his credit cards.
Starting point is 00:03:39 And I think the only time he actually went into debt was when it was time for us to go to college, when it's time for me to go to college because it was no way we were going to afford that. So you had to take out a loan that he couldn't pay back at the end of the month. So we got in the habit of not really. asking for things because we didn't want to put our parents in a bad situation, but that meant that, for example, you almost didn't go to Princeton. I almost chose not to go because it wasn't a full scholarship to pay for everything. You had gotten a full scholarship to another school. To other schools. And Princeton was, you know, you had to pay what you could afford. And they told me.
Starting point is 00:04:25 Wouldn't it have been nice if we had gone to school when there was blind? admissions, financial admissions. You imagine our parents being working class people and a school that rich, requiring them to have a financial contribution to the point that they went into debt when a school like Princeton had such a huge endowment. That was, it's amazing. But I don't want to digress. I know, let's not that.
Starting point is 00:04:53 But you know, this is, this would be a good time to bring, bring Stephen Bartlett out so that we can, we can, we can, we can, continue this conversation with him because his background was very much like ours. So Stephen Bartlett is an entrepreneur and one of the most influential voices in modern business and media. He's the host and creator behind the widely popular podcast, The Diary of a CEO. And what a great name for a podcast. I want to find out how he came up with that. He's the founder of a media investment company Flight Story, a leading media and publishing company
Starting point is 00:05:30 and the Flight Story Fund, a global investment fund. Stephen, come on out, my friend. So good to have you here, man. Oh, good to have you here. I'm sorry to learn more about Manchester. For Michelle, please. I know.
Starting point is 00:05:48 I have to give permission to call me by my name. When he's calling me Mish, you can't be Mrs. Obama. We've called her Mish. since she was a baby. Yes. It was Michelle. If you heard my mom say, Michelle, she was about to get into
Starting point is 00:06:06 something that she shouldn't. You know, I used to live in Rush Home, Stephen. When I lived in Manchester, I lived in Rush Home, and we played our game. I played professionally overseas in Manchester, England for the Manchester Giants. Basketball, not football.
Starting point is 00:06:23 But I lived in Rush Home, and we played in Stockport. Oh, wow. It's my area. It's my old stuffing ground. Love it. I'm looking forward to getting back there. I haven't been back there since I played. Are you football fan? I am. So we, I lived right by Manchester City, so that's all I knew.
Starting point is 00:06:40 I know, and you're a United fan. Oh, and Steve is like a rival. It's just rival. It's rivalry. It's like, ooh, and he started to scratch over there. It was like, oh, why did I ask that? I know. It was going so nice thing. Yeah, I know. We got there.
Starting point is 00:06:55 Oh, man. It's a beautiful place, though. It's a beautiful place? Yeah, it's terrific. Terrific. Well, it's great to have you here. Just excited to hear about all your success, the podcast, your books, your advice. And we need people like you at this time.
Starting point is 00:07:17 You know, somebody so young who has such knowledge. But, you know, the thing that is really unusual, you know, probably not. to us is your background, your upbringing, you know, where you came from, how you, you know, how you wound up here. And I, we were hoping to start with you telling us just something about you, how you grew up and how you came to be in this spot. First and foremost, thank you for having me. It's a real honor in so many ways. But to answer your question, I was born in Botswana and Africa, moved to the UK when we were very, very young. There's four of us, four siblings of my family. My mother's Nigerian. My dad is English.
Starting point is 00:07:56 and this is important context because, you know, being of having two parents with two different ethnicities plays the role in shaping how you understand yourself. We moved to the southwest of the UK in a place called Plymouth, which was predominantly white. In fact, I didn't know another black family in the area. And it's interesting listening to your upbringing
Starting point is 00:08:15 where you had this healthy, stable, secure attachment to money. I think I very much had the opposite, because in life generally, we understand the value of things by the context in which we see them. So if you go to, you know, they've done the studies, if you go to a restaurant and there's three stakes on the menu, we use the expensive one and the cheapest one to make the decision that the middle one is the right one.
Starting point is 00:08:34 And if you remove one option, we make a different decision. It's context that helps us to put value in perspective. And in the case of my life, we were the black family in a middle-class area that ended up losing our money, remaining in the middle-class area, becoming the poorest family in the area and the black family in the area. So at a very young age, I internalized this belief that I was less than. And I believed, which I heard you talking about money a second ago, I believed that money was the antagonist in my life.
Starting point is 00:08:59 So, you know, I always think that the things that invalidate us when we're younger end up being the things we seek validation from when we're older. And for me, money was one of those things. I had an unhealthy relationship with it because it was the reason why my parents were screaming. It was the reason why I had so much shame every day going to school. It was the reason why I didn't tell my friends where I lived because if they saw my dilapidated house
Starting point is 00:09:20 and the smashed windows and the high grass, it was already hard enough to fit in and that would just exacerbate the massive further. So that was my context. So why were things so unstable? Financially. Yeah. So my dad had a good job and we'd moved into this area
Starting point is 00:09:36 and my mother got into business and she left school when she was extremely young in Nigeria. Five, seven, ten years old, roughly. She didn't get an education. So in Africa, business is, in my mother's village, is put out a stall
Starting point is 00:09:51 and sell everything you have. business in the UK was different. So she really, really struggled to adapt. She hadn't learned to read or write. So that was an exacerbating factor. And all of that meant that the family money was invested into the businesses. The businesses failed. They failed. They failed. They failed. They failed. And that kind of took the money out of our home. And it was kind of a downward spiral from there until, you know, properties, we had our stuff repossessed at one point. and it was a downward spiral from there. As I was listening to you talk backstage about your relationship with money
Starting point is 00:10:26 and the lessons that your father taught you, I was thinking to myself, money is this other person in the room for our entire childhood. And we're developing, just like we're developing a relationship with people and other things, we're developing this really clear, explicit, emotional relationship with money. In the same way that we talk about attachment styles, we say you're an anxious attachment style,
Starting point is 00:10:47 or you're secure, or you're avoidant. in my household I learned to be both anxious and avoidant with money and you can see that in my me as an adult avoiding bills hiding bills
Starting point is 00:10:58 not looking at my banking app because as a young age my relationship with money which is also kind of a proxy for your relationship with yourself was that this person this second person in the room which I'm going to call money
Starting point is 00:11:09 isn't around enough and its absence is making me feel insecure and this is a bit more sort of ascetic but when you think about the concept of wealth and money It isn't something that our prehistoric human brain knows anything about. We had tribes.
Starting point is 00:11:24 We didn't have wealth. It was what you could carry back then. We had food. We had love. We had tribe. We had status. That was a really important thing. And money.
Starting point is 00:11:31 We shared. But money is this alien thing to the brain that we still have today. So it's actually just an emotional proxy for like how you feel about yourself and that early context of love, attachment, abundance. And I think if you see it as a person in the room and then you ask yourself, the question, how did that person treat me going up, growing up? Did I have that secure attachment to it? Were they absent sometimes?
Starting point is 00:11:55 Was there a longingness to be closer to them? Then it helps you to understand the relationship you have today. Well, this is a good opportunity to share some of this knowledge with our listeners. We've got a question. Hi, Michelle and Craig. It feels like debt is just an endless abyss. I'm in my 40s now, and I find my... myself still living paycheck to paycheck, what do wealthy people know that I don't? What did you do
Starting point is 00:12:26 to educate your children on setting up for financial success and the kind of world we live in today? Thank you so much, April. Let's start by looking at the first part about debt, right? How do people end up in debt? For many, many reasons. The reason why I ended up in debt was because of my unhealthy relationship with money. Essentially, my spending is very, very simple. My spending was higher than my revenue, but I also didn't understand this thing called credit because nobody had told me. I didn't have financial literacy at all. When I was 18 years old and I started working in call centres and I got my own money, when I got my paycheck, I would go and buy a plasma screen TV, the biggest one I could possibly buy. And get this, I'd put the plasma TV up like that. I couldn't
Starting point is 00:13:15 afford cable to actually. And then, a while. week later, because I couldn't pay my rent and I couldn't feed myself, I would sell the plasma TV. And that would be a cycle? This was a cycle. Wow. I had all kinds of really unhealthy, toxic relationships with this thing called money. I've never actually said this before, but when I got my student loan, I took half of it and I bet it on a football game. You know, one of the things...
Starting point is 00:13:44 Oh, we're game. Okay. Hang on. What game. Honestly, it wasn't even a good game. It wasn't a good game. But it was just, it was stokes. I didn't even like the team.
Starting point is 00:13:52 But it was so, it goes back to what I said earlier. The thing that invalidates you when you're younger is the thing you end up seeking validation from when you're older. So the dopamine hit I could have got from winning would have filled some kind of hole in my insecurity. One of the things that I talked to, because I know, I talked to a lot of young students, college-bound students, students in school. And, you know, and I saw this, I was an associate dean. at the University of Chicago. I had the experience on my own. And what you know is like early debt starts right at that college age.
Starting point is 00:14:26 Because, you know, not only do a lot of kids, kids of color, kids from working class backgrounds that have never had money, you go to school, you get that loan check that's supposed to go to paying for books and food and all those things. And because nobody's taught you how to use it, and you do not have a healthy relationship with it. we see over and over again kids who do exactly what you did, or they do something even more magnanimous. They take the money and try to help their family by using it to pay an electric bill or to buy shoes for a kid. And time and time again, one of the most powerful things I tell
Starting point is 00:15:05 young people is that they have to be wary of that. That, you know, that's going to be an instinct that they have when they get a large check is to use it. And then, you know, I try to remind them, if you don't have that money for books, they don't give you more money for books. You still owe the money. And now you won't be able to get the books and you'll be in debt and you won't have anything to show for it. That, I'm so glad to share that because that is, that occurs among so many young people who are trying to figure out how to manage their money in college and to top it off. their handed credit cards. Oh, my.
Starting point is 00:15:44 You know, and I don't know if you went through that, too, at... Yeah. Yeah. I had destroyed my credit rating by the time that I figured out what it was. No one told me what a credit score was. And I had four credit cards that I'd been given, because when you're a student, they just want to give you these cards. I went out, I spent the money.
Starting point is 00:16:01 Yeah. And then someone explained to me that you have to pay it back. Okay, right? At 25% interest. What's that? I had no money. I had no money. And because I then dropped out of university,
Starting point is 00:16:12 My parents didn't want to speak to me because that's complicated and I was the only child in my family that left university. So I'm hundreds of miles away from home. I have managed to achieve these two CCJs, which is a county court judgment, where the court comes for you because you've not paid any debts back. I've dropped out of university.
Starting point is 00:16:30 I'm shoplifting food to feed myself at this point. Can't call my parents and ask them for anything, not that they would be able to help me in that situation anyway. And I've destroyed this credit rating that apparently is really important and that nobody told me was critical. And that's the situation I found myself in at 18, 19 years old. This segment is brought to you by Progressive Insurance, where progress isn't just in the brand's name.
Starting point is 00:16:57 It's what they stand for. You know, Mish, the hardest part that Kelly and I encountered when we got our first home was coming up with the down payment. And, you know, we waited until we got every penny of it because we didn't want to take any chances. Yeah, yeah. You know, I hear that. Barack and I think we took it at the right pace. But still, saving for a down payment is a pretty exhaustive process. And it can be a limit to own in that first home.
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Starting point is 00:18:03 Progressive is offering the resources to turn your dream of owning a home into a reality. Home ownership isn't just a milestone. It can be a first in their family opportunity for, financial prosperity. If you're ready to take that first step, visit progressive.com slash open the house because when it comes to building wealth and securing your future, progressive insurance is here to help you open the door. I want to hear what was the point where you realize that this other person or this relationship with money, you had to change direction because at some point you figured it out. And we were lucky enough that, you know, our father was so worried about debt, that he just hammered it
Starting point is 00:18:59 into us. And so I want you, while you're thinking of this question, I want to tell the story of how I learned the value of money. Because as Mish had talked, we went to a school. It wasn't, it was more working class than middle class. So we were, we didn't feel less than at all. all. We felt like it's just stuff you can't get when you're in this position. But because we had lunch every day, people came to our house and ate lunch with us from school, we would get the occasional pizza on Friday for good report cards. One of my friends said, hey, Craig, are you rich? And he hit me with that. And I was like, well, I've got food to eat.
Starting point is 00:19:57 We get pizza every now and then. We go to the drive-in movie once in a while. Maybe I am rich. I went home and I said to Dad, hey, dad, are we rich? And he said, do you think we're rich? And I went through the whole thing. I was like, well, maybe we are. He said, let's talk about this tomorrow.
Starting point is 00:20:15 I'm getting paid. He got his paycheck the next day, went and cashed it the whole thing and laid it out on the bed. And it had, you know, who knows what it was, but let's call it $500. And he laid it out in 20s, 10s, 5s, and ones. And I walked in there and I said, oh, we are rich. And he was like, wait a minute, wait a minute now. he said, you have to pay some bills. And I was like, oh, yeah, okay.
Starting point is 00:20:51 And he said, the first thing you do, he took $20. He said, you pay yourself. You put this in your savings account. And I was like, oh, okay. And then he said, and rent is this. And he took some money out. And he said, now we've got a nice car. Got to pay for that.
Starting point is 00:21:11 And he went down all the bills, till he got to maybe there was $30 left. And I was like, yeah, baby, we've already got $30. We're getting like, we're getting a quarter for allowance. So $30 seems like a lot. And then he was like, we have pizza on Friday every now and then. And he took some out.
Starting point is 00:21:33 And he got to the point where it was like $10 left. And he said, this got to last me the whole two weeks until I get paid again. And it was a blessing is all I can say because I realize that so you can have a job and you can have money, but it doesn't necessarily mean you're rich, number one. And number two, the most important thing he said was pay yourself first. And I have been doing that ever since, and I don't know if Misha's been doing it, but I always take a little bit and put it away. And it was the best thing that he could do for us,
Starting point is 00:22:21 which gave us that secure relationship you're talking about. And I hadn't heard it put that way, but I've always been secure in, and even when I graduated from school and I'm working in finance myself and I'm making more money than I ever needed, I'm still leery of not overspending. So interesting.
Starting point is 00:22:46 I wish all parents did that. Because I was thinking about what's actually going on there. And what he did is he pulled back the curtain on how the system works. He gave you certainty through information on how this thing called money operates. The opposite approach is what I experienced, which is total uncertainty. And there's nothing humans hate more than uncertainty, i.e., money was this person in my life. that was stood behind the curtain wreaking havoc. I didn't know who he was or who she was or what she was doing,
Starting point is 00:23:16 but I could see the consequences of her, and I didn't have a relationship with her. Your dad pulled back the curtain and gave you a direct relationship with money, as if you think of it like a person, and showed you how they operate, how they think, and what they do. Right. And that kills the uncertainty, so you can be at peace with this thing. Whereas I didn't know.
Starting point is 00:23:35 I could just see the downstream consequences in my everyday life. I could see the argument. I can see the stress. Stephen, when did you start right-sizing your relationship with money and how did you do it? There's a few things that's brought to mind when you asked the question. The first is at 18 years old, when I dropped out of university, my friend had given me this diary. And I'm alone in this room in a place called Mosside slash Rushholm in Manchester. And I write in the first page of my diary, my goal's before I'm 25 years old.
Starting point is 00:24:02 Number one, I'm going to buy a Ranger over sport, right? Bro in mind, I'm stealing Chicago Town pizzas to feed myself at this point. Number two, I'm going to be a multimillionaire. Number three, I'm going to get a six-pack, and number four, I'm going to get a girlfriend. That was my entire orientation in life. And I thought, if I achieved these four things, I would achieve happiness. And again, if we look at this list, seeing the insecurity of my mothers and father's relationship, that's why probably number four was there.
Starting point is 00:24:25 I was always the smallest of my siblings. I was always a small kid growing up as well. I had a bit of a growth spurt. I couldn't drive all of my rich, white friends could drive. I was the youngest in my year, roughly. So I got my driving license. I would be eligible for a driving license latest. can even afford one. So I'm always in the back of my friend's car and of course the issue of
Starting point is 00:24:43 money. So my list was a list of my own insecurities. And then I spent the next five years making sure that by the age of 25, I ticked off everything on the list. And I did. And upon the day when I brought the range over as my first car, and I had a girlfriend and I had worked on my body and all these things, I felt a tremendous sense of anticlimax because someone had lied to me. And the person that had lied to me was myself and my own insecurity. So sometimes in life, it's not a point. It's not a popular answer, but you have to have your BS failure for you to realize that it's BS at all. And sometimes our own self-story is so strong and our insecurities are so strong that it's not until we confront them by accomplishing the thing it told us to confront, that we realized that
Starting point is 00:25:26 it was lying to us the whole time. And at that point, I could reorientate my life towards something else. And I could say, what actually matters? What I found really interesting about her question was my brain has this orientation that I've learned over time, which is to focus on the other part of debt and wealth, which is wealth creation, which is how can I improve my financial situation by first increasing my income, and the second part of that is reducing my overheads. And I want to say this because I don't think enough people are talking about it,
Starting point is 00:25:55 and I think this is a great platform to talk about it. The world in front of us is changing extremely quickly at the moment. This thing called artificial intelligence, I think is going to have a profound impact on so many industries, so many lives in so many ways. And I spend so much of my time obsessing about this. it also presents us with this generational opportunity to build a new type of wealth and to build wealth
Starting point is 00:26:16 and that opportunity will be captured as it was across history from the Industrial Revolution to the dot-com boom by those that focus on filling that first bucket at this moment in time and that bucket is of knowledge and skills and the other sort of really important point of context in my life is my parents weren't around
Starting point is 00:26:36 so my mother was running a restaurant which went from afternoon till 2.3m. in the morning. My dad would leave his job when I was about 10 years old, and he would just go straight to her restaurant, help her clean up and everything. So by about 10, when I woke up, they weren't there. When I went to bed, they weren't there. If you imagine the context there,
Starting point is 00:26:54 you've got a kid that's desperate for stuff to fit in. Then you've got this void of independence. And in that void of independence, the kid runs experiments. He starts selling things. He starts trying to make a website so he can sell Japanese clothes to the UK market and fails at that.
Starting point is 00:27:09 He finds things in the house and goes and sells them on the playground, and then he gets the full feedback loop of getting money in his hands and going, oh, now I can buy things. I got the feedback because there was this void of independence. It built this wealth of evidence in my head. And I think confidence, self-belief, and really any belief is a question of what stack of irrefutable evidence is greatest in your mind? And for me, my parents, I think, somewhat accidentally taught me that you can have an idea
Starting point is 00:27:37 and then you, there's nothing between you and the execution and realization of that idea. This was this parasitic, like, life-changing realization that I was given at 14 years old. You can have an idea, and then you can make the idea a reality. I'm not good at maths. I still can't spell. It was never particularly good in school.
Starting point is 00:27:59 But this one macro tailwind of this thing they call self-belief, which came from this void of independence and the ability for me to fail, means that you persevere in the face of not having money or not having a degree to the point that you get feedback. And feedback becomes knowledge and knowledge becomes your power in life. Unless there are some deep inequities in your life and your community, because when I hear you talk, Stephen,
Starting point is 00:28:25 I hear the story of every other black and brown kid in the United States of America in inner cities. Yeah. You know, they are you in so many ways. you know, not connecting with school in any major way, whip smart, you know, hungry, capable, probably living in a lot of dysfunction, unparented in many ways. And what do they do? They do exactly what you did, but they're doing it with illegal substances and gangs, but they're trying to do the same thing, use their knowledge, acquire it.
Starting point is 00:29:04 but they're doing it in a way that puts them in jail and changes the trajectory of their lives forever. But you're the exact same kid. It crossed my mind. Yeah, yeah. It crosses your mind. And I now fully understand how people end up making those kinds of decisions. Because when you feel the pain in your stomach of not eating for a couple of days, and you can't see a clear path out of the situation you're in,
Starting point is 00:29:33 you weigh up your options. And if you have a clear understanding of consequence, like I did, thank God. Thank God, yeah. You make a different set of decisions, but I have complete empathy and understanding for how one ends up choosing another path, especially if they don't have role models around them, which is a form of consequence. Yeah.
Starting point is 00:29:51 And I wish we were having those kind of conversations. I wish, you know, not to make this political, but as people think about criminal justice and what young kids are doing to survive, in what motivates them. They are so deeply penalized because they're in a different socioeconomic and life structure,
Starting point is 00:30:13 but they're challenged by the same things. They're trying to work their way out because they don't have schools that speak to them. They don't have parents that can help guide them. They are as capable and able as you are. But their chances are now completely wiped out because they're felons, they're convicts. They, you know, they don't get a second chance. They don't have the opportunity
Starting point is 00:30:38 to turn that intellect into power in so many ways. And I just want our audience here to be thinking about that as we think about, you know, rehabilitation and how we work with young men in particular because we're losing a lot of them, but so many of them are you, which means, that they could be you with a little extra attention and help and understanding and compassion. It also makes me realize, as you speak, how important the safety nets were, that I didn't even realize were there. And in the UK, we have an NHS.
Starting point is 00:31:17 We have a healthcare system. And we were eliminating them here in this country, sadly, day by day. Which is just inconceivable to me. Yeah. It's like growing up in the UK, it's inconceivable that I could get sick and it could cost me money or make me bankrupt because I got sick. And if you think about my story, there were so many safety nets. I had a house with parents that I could have ran back to.
Starting point is 00:31:37 That creates a psychological safety that I could retreat backwards. We also have benefits in the UK. And I remember the day where I printed off the, we call it Jobseekers allowance forms, which would have given me some money. I never submitted them, but I was at a point where I'm weighing up my options here. And then the safety net of our healthcare, which is I did know that I was playing on a solid foundation. And that allows you to take those risks. Yeah. Yeah.
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Starting point is 00:32:54 Get expert tools and resources at progressive.com slash open the house. The second thing I was thinking about is something I'll actually use. the question said, what do wealthy people know that I don't know? They know something about sweating the small stuff and the compounding returns you get from that. The richest investor in the world, I think he's the fourth richest person on earth called Warren Buffett, says that compounding returns is the eighth wonder of the world. Now, compounding returns are essentially what happens when you have an obsessive focus on small marginal improvements in our money, in our finances, and our savings,
Starting point is 00:33:35 and how that then starts to build over time. The reason why it's eighth wonder of the world is it's slow, then it's fast. If I think about how my podcast grew, for the first three years, no one's listening, and then it's incredibly fast. When I think about how my investments and my net worth grew, it was slow and incredibly fast. When you think about something like your teeth, if you don't brush your teeth today, fine. No one's really going to know. If you don't brush your teeth every day this week, you're probably still going to get away with it. But if you don't brush your teeth for five years straight. You're in a dental chair and they're ripping the molars out of your mouth. The same applies
Starting point is 00:34:09 for your skin, your hair, your relationships with others and your relationship with money. This idea of out-obsessing others on the small stuff is for me, is much of the game of both business, life, money relationships. And we have like two phrases in my company that are the most popular. The first is failure, which I talked about, and the second is 1%. It's, you know, you can stand at the foot of Mount Everest and look up and you'll be daunted and anxious and intimidated so you'll bury your head in the sand. Or you can say to yourself, how do I move this one pebble in front of me? And actually, when I studied how great things are built, how people become wealthy like
Starting point is 00:34:48 Warren Buffett, it's not by making some gargantuan, intelligent financial decision that changed their life. Great businesses aren't built by some great stroke of innovation. You feel like you are going somewhere. And that is a motivating force. So the last point I'll add to this is in business, in life and in our finances, when we set about to accomplish great things to climb them out Everest, we experience that cognitive dissonance, that psychological discomfort,
Starting point is 00:35:15 which often forces us into a form of paralysis. But if we break it down into what is the small thing, what is the 1%? Not only does that feel achievable, which starts that momentum, but that 1% really, really, really matters. It's ultimately why someone like Warren Buffett was able to be so successful, outside of his other forms of privilege was because he started investing at 11, his pocket money, 11 years old. And now by the age of 80, that compounding graph, which is slow than it's fast, has compounded in its favor. The problem is we don't think the small things matter.
Starting point is 00:35:49 And in addition to, sorry, Mijh, but in addition to not knowing that the small things matter, even if we are fortunate enough to have Stephen Bartlett sit here and tell us how to do it, Yeah. We don't have the patience in this day and age of instant gratification of getting to the one month mark, let alone the three-year mark, right? How do we work at getting people to understand you got to give it time? I give them examples from their own life. This is why I always talk about people's teeth. Yeah, the teeth.
Starting point is 00:36:26 That was a good one. That hit me. I mean, I felt that, didn't you? When did it happen? So if we talk about the example I gave of five-year tooth decay, when did it happen? It happened today. It happened today with a decision, and this is always the case with small things, that is both easy to do and also easy not to do. In fact, every small decision in our lives, saving a dollar or not saving a dollar, brushing our teeth or not brushing a teeth,
Starting point is 00:36:49 the problem with the small decisions is they are easy to do and easy not to do. So it almost has to become a somewhat religious belief in the power of compounding returns. But when you say, like, what is the 1% gain that I can make today and can I make that again tomorrow? And how does that look when we zoom out on a graph over the course of five or 10 years? It is profoundly pivotal. What does that look like for an 18-year-old? You know, practically speaking, an 18-year-old going to college coming out with debt, what are some of the first steps of thinking or action that they need to take?
Starting point is 00:37:29 to begin to feel that compounding feeling. What mistakes are young people making where they're not on that path? So, you know, as an 18-year-old, your knowledge, of course, is going to matter. So I would read 10 pages of a book a week and a place to start there. And that will compound.
Starting point is 00:37:50 The books will get increasingly more difficult and increasingly more challenging as you get off to the races and you'll feel accomplished. You'll have that progress principle. You'll feel like you are making progress. on skills, this isn't quite an interesting one because the thing that ends up making an 18-year-old
Starting point is 00:38:04 valuable in the economy and in the working market, and this is kind of paradoxical, isn't if they go and get common skills. Crazy thing about life is it doesn't necessarily reward you for common skills. It rewards you for having a rare and complementary skill stack. So when we think about an entrepreneur, we think they have the skill of entrepreneurship. No, they have 10 underlying skills,
Starting point is 00:38:26 which made them successful. entrepreneurship. And actually in life, the people that become number one in an industry aren't necessarily the best at any individual underlying skill, but they have the right set of rare and complementary skills. If you're training to be a lawyer at this moment, instead of tripling down on law, what I would highly advise you to do at that age is to think about the rare and complementary skill that this industry is going to value over the next 10 years. I would recommend that you go and do one semester or one course on large language models and artificial intelligence. because the lawyer that has that
Starting point is 00:38:59 isn't paid the same as the lawyer that's even 10% better at law. They are paid hundreds of percent more in terms of value if they have rare and complementary. The best football player in the world, Christiana Rinaldi that played at Manchester United, as you'll know, he's not the best to any
Starting point is 00:39:15 individual skill. He's not the best runner, not the best penalty taker, not the best... I'd go on and on and on. He's the best player in the world. The reason for that is he has the right set of rare on complementary skills that aren't often found in one person. So again, going back to this point of skills, I would tell April to think about the rare skill that's going to be complementary that her industry values and start compounding there. Number three was network. So this is
Starting point is 00:39:45 every conversation you have. You don't realize that 18 years old, that every conversation is a seed you'll planting that may blossom in the next five, 10, 20, 30 years. I had a conversation in a queue as a 14-year-old with a guy. And at 18, his dad hit me up four years later, having not spoken to me and was the first investor in my company. It was a conversation I had in a line. Every conversation is a seed that will blossom. So I would tell her, which is quite uncommon for young people these days, to get out and
Starting point is 00:40:13 speak to people face to face and be polite on every interaction. Because you never know when those seeds blossom later. And fourth is your resources, which comes back to what we're saying about saving, you know, learning a more secure relationship with your money. And the fifth is your reputation, which is simply just how you treat people. All of those things will compound over the next five, ten, 15 years of your life.
Starting point is 00:40:35 And they will be slow. And then they will be fast. In the same way that I met that kid at 14 years old, Jay. And then all of a sudden, I'm at his father's mansion in London. And his father is saying to me, we want to give you your first $10,000 for your business. It's slow than it's fast.
Starting point is 00:40:51 Yeah. Those that focus on what they can give and what they have to offer end up getting what they want. But those that focus on what they want, never give enough to get what they want. And so it's this reframing, and this is why I start with these five buckets, because they orientate you to becoming a valuable person in the world. And I believe that the downstream consequence of you building up your own personal value,
Starting point is 00:41:15 which is your own knowledge, your own skills, your own relationships is wealth. So the orientation needs to be an internal locus of control. What can I control? and how can I make the world reciprocate with value, which is what we end up calling wealth. And it's a slow approach, but in life, the slow way is the only way. And every fast way that they try and sell you on some course or some ad
Starting point is 00:41:37 is actually the extremely fast way because there's no such thing. So patience. Let's back up, though, because what I found really impactful in this discussion was when you said you've always had a tough relationship with money. And it didn't change until you changed how you felt about yourself. Yeah. And so if April or anybody out there is in your shoes and they have already developed a poor relationship with money, how did you go about changing?
Starting point is 00:42:21 yourself. I would love to hear the strategy behind that because I think our listeners could, they could really benefit from that advice. Nearly every trauma, small-t trauma that I overcame in my life, actually came from writing. Okay. Because writing is this remarkable thing where you put down how you acted, your behavior, how you feel onto a piece of paper, and it gives you this almost third-person view from 30,000 feet as to the patterns and cycles in your life. So when I think about my avoidance in romantic relationships, it wasn't until I started writing about it that I understood myself. And I deeply believe that self-awareness is one of the other powerful approaches to overcoming some of these things, because you can read as many books
Starting point is 00:43:06 as you like, but you will never learn a thing until you start learning about yourself. And I don't think most people have a practice for this kind of sort of self-awareness. For me, for mine was writing, funnily enough, at the age of, I'm going to say 19, 20 years old, I made a commitment. Every single day, I would write a tweet and I would post it. And I thought it was a, you know, looking back on it, it was probably the single most important thing that helped me to develop my sort of personal wisdom, my self-awareness, my articulation. I think about it in terms of, you know, sort of a simpler concept of we have to practice the behaviors that we want to, how we want to, how we want to, live out our lives. We have to practice who we want to be every day in these small little incremental ways that, you know, if we want to be fearless, then we have to take those small little,
Starting point is 00:44:03 you know, fearless steps, you know, something as insignificant as if you're shy, you've got to, you know, walk across the room and introduce yourself to somebody. You have to just push back that initial discomfort and fear and just do the little thing. So this is a perfect time because you're talking incremental and you're talking incremental. But let's come up with a few takeaways that we can give April here. So if she's not taking notes, she can come away with something. Before we do that, one thing I do, I would love Stephen to address before we dive in is, the current economic
Starting point is 00:44:49 sort of instability that we're facing because that April's question is sort of how do I do this but today it's also how do I do this now I mean you know you saw Brexit happen in your country
Starting point is 00:45:06 and you know what we're seeing happening today could impact all of the advice that we're giving because, you know, if they're tariffs, if they're layoffs, if they're, you know, if the economy is fundamentally changing, or maybe it doesn't change the advice that you give. But I want Stephen to sort of talk a little bit about what he sees happening here in the United States as compared to what you've seen at Brexit and what folks need to be thinking about or how we need to be thinking differently about securing some kind of financial stability or just surviving in this climate? There's so many things that come to mind. I think when the economy is uncertain,
Starting point is 00:45:54 I think it's the word that I'd use it, both in the UK and in other markets around the world because we are in a global economy. I do think you have to do a bit of a premortem. And what this means in terms of finances is you have to play out the scenario now that your income, your job, your financial situation was at risk
Starting point is 00:46:13 and you have to plan accordingly. A premortem is something we often do in business where we imagine the business has failed. And then from today we ask ourselves why it failed. And what we should have done today to sort of preempt or anticipate that moment. So this is why having a bit of a rainy day fund is highly advisable if you're able to build that up. And in a certain market, start thinking a little bit about your spending. But the most important thing, and my unwavering bias, is always to try and advise people on wealth creation in these moments as well. because that is the life raft, that is optimism and that is longevity.
Starting point is 00:46:46 And it goes back to what we were saying earlier about how to make yourself valuable in an economy that is shifting quickly and is uncertain. And the great thing about the internet now is we don't need the mentors that we once used because in the palm of our hands we have the entirety of the world's information. If we know it's there, we know the value of it, and we have the sort of proclivity or we have the mindset to lean in and to mess around. And that is the game. Just mess around. learn, use your weekends on YouTube learning stuff, self-educate. In that regard, education and information has been democratized. Yeah.
Starting point is 00:47:21 But we don't necessarily act like it has been. So that would be my overarching message for April. Yeah, that is a unique perspective. And it starts with believing that you can do it. Because this is all at, everyone has these tools at their fingertips. But if they don't believe that they deserve to be. be at that table or can be at that table, then they won't explore it. Amen. So I'd say to April to understand what her limiting beliefs are through journaling and then to run an experiment of
Starting point is 00:47:55 stepping over a couple of them and doing it anyway. And it's remarkable how that will just compound your life in the most unbelievable direction. Because everybody's trying to get rich quick and fast and do it with the least friction possible. There isn't a level of patience because people, are trying to get stuff. And you learned at 23, you know, and I learned later in life, and Craig it later in life, it isn't the stuff that makes you happy.
Starting point is 00:48:27 It is, I just, you know, it's hard to say this with a straight face without people saying, well, great, you know, you lived in the White House. You, you know, you own this, you're wealthy people now. But I'm going back to, you know, the lessons that are,
Starting point is 00:48:42 father knew. I mean, this was the other advantage of being raised by our parents. It's like my father as a working class, black man on the south side of Chicago knew that money was not the thing that would bring joy to our lives. We have to raise kids who understand that you have to build a life where you give more than you take in order to get anything in life. And I just want to emphasize that to April and everyone else listening. You know, the real work is with self and then finding purpose that is bigger than self. And when good things come from that and if those things look like financial gains, great. But the work will still bring the happiness that you think the money will bring.
Starting point is 00:49:32 Good. Amen. Good. Are kids in your future? I hope so. Here we go. You don't. No, I got it.
Starting point is 00:49:40 As you're the attorney, you don't have questions. No, we're trying now. So, yeah, we're trying to have kids. I hope to have many kids. I hope to have four children. But, you know, one would be amazing. How would you start off their sort of better relationship with money? What would you do differently?
Starting point is 00:49:58 I would do exactly what your father did, which was I would invite money into the room. And I'd sit them down at the table. and I'd explain to my children exactly where money comes from, what it does in the world. And then also some of the great things that you said, Michelle, where you talked about actually what matters more than that. This idea of being a valuable person and cultivating worth and valuing yourself so you can pour it out for other people. There's some good takeaways there. There's some good takeaways there for April. So, Stephen, we cannot thank you enough for being here.
Starting point is 00:50:36 You are, I'm sure you hear this all the time. You're wise beyond your years, clearly. But you have a tremendous way of communicating points to folks like me and make me feel like I'm learning something with every word that comes out of your mouth. And that is truly a treat for us. Thank you for having me, by the way. It's such an incredible honor. Thank you for taking the time. I'm just so impressed with you.
Starting point is 00:51:05 and just grateful that your voice is out there. I think you're going to help some folks in a major way beyond, you know, what you create and what you build. You're going to change some lives. So just keep on, keep it on. Thank you. And thank you for changing mind. Thanks again to our friends at Progressive Insurance for sponsoring this episode.
Starting point is 00:51:32 For more information, visit progressive.com slash open the house.

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