In Search Of Excellence - Jesse Itzler: Be A Participant, Not A Spectator In Life | E96

Episode Date: January 16, 2024

Welcome to part two of In Search of Excellence episode with the amazing Jesse Itzler.Jesse is a serial entrepreneur who has built and sold five companies including Marquis Jet and ZICO Coconut Water. He is an Emmy Award winner, a former rapper and former manager of Run DMC, a globally recognized keynote speaker, and a part-owner of the Atlanta Hawks NBA basketball team.He's also a passionate endurance athlete who has run more than 35,000 miles over the last 25 years, including 50+ marathons. Jessie is also the author of two awesome best-selling books, Living with the Seals 31 days training with the toughest man on the planet and Living with the monks: What turning off my phone taught me about happiness, gratitude and focus. Time stamps:02:59 The Coconut water business- As a runner researched hydration and nutrition- Discovered coconut water- Partnered with a ZICO company- Sold the company to Coca Cola 2 years later04:55 Money as a goal and motivator- What is more important is the quality of your product or service- Passion and enthusiasm are also important- Experiences and proving yourself09:08 The fear of failure- His son decided to play baseball- The story of his son failing at the game- Participant vs. spectator in life11:22 Lessons learned from Navy SEAL David Goggins- Always been attracted to people who weren't like-minded- Met David Goggins and invited him to stay with his family- Interested in the habits of highly successful people- Jesse thinks of himself as of an observation expert15:50 The power of the spoken word- Speaking words gives them power- It’s important to talk things into existence- Remember Tomorrow mantra- Think about how a decision impacts your tomorrow20:04 The value of a written letter- The energy is a lot different- Jesse still writes letters- Randall’s stance on handwriting notes23:16 The importance of extreme preparation and planning- It was very important when Jesse was younger- Also, the ability to pivot- Jesse is a planner- Already planned his 2024- Kevin’s rule28:03 Saying “No” and finding time for your family- in his 20s, Jesse was always saying “Yes”- Later in life, learned to say “No”- It’s important how you say “No”31:01 Fill in the blanks for excellence- The biggest lesson I've learned in my life is    - Marry the right person- My number one professional goal is    - Create more time to do the things I love to do- My number one personal goal is    - Stay healthy- And moreResources Mentioned:Type in EXCELLENCE15 for 15% off The Big A## Calendar! Sponsors:Sandee | Bliss: BeachesWant to Connect? Reach out to us online!Website | Instagram | LinkedIn

I wasn't born a speaker. I wasn't born a coach or a leader or a CEO. I picked up these habits through 50, 45 years of observation. I'm an observation expert. That's what I am. And I'm a mimic know? And so living with someone like that gave me a 30 day, you know, around the clock insight into one person. And I am 3000 of those people in one. you're listening to part two of my amazing interview with jesse it's one of the great entrepreneurs of our day if you haven't yet listened to part one be sure to check that one out first now without further ado here's part two with the amazing jesse isler you got four kids i got five kids as a parent

almost nothing makes you happier than to do nice things for your kids we have a rugby team you and i we uh it's it's there's nothing like being a parent that's my life's work i mean i'm devoted to a whole bunch of other things but as parent, when someone does something nice for your child, you're really indebted to that person forever. For my son's bar mitzvah, I'm from Detroit. We're huge Detroit fans, Red Wings, Lions, Tigers, Pistons. And my son had these fat heads up in his these uh stickers of baseball players up in the room and happy walters one of my close friends from college represented a bunch of the tigers so he had miguel cabrera and i said hey can you get me a signed ball for charlie and what he did is

he he he got the signed ball but he delivered a jersey with it and a justin verlander baseball and it's like when you do things like that that are unexpected um and he didn't want anything in return i it's for those listening and are looking for a way in and i'm not saying you should go do this on a proactive basis but it's an interesting strategy if you know you said go stand out and go do something that will attract somebody's attention where you can't get in the door i think that's overlooked where you can actually look into someone's bio look at their interests and just that's that's a a lifetime value of goodwill that will never go away. Yeah, I love happy too.

He says hello, as does my friend, Mr. Milet, who I spoke to this morning. We're old friends. They both think the world of you. Let's talk about another one of your home runs. Can you tell us about your trip to Jamaica and Brazil, the 100-mile race you ran, your meeting with Coca-Cola, which you touched about a minute, and how hanging out at Matt Damon's house helped you with that big win?

Yeah. I think you're talking about how I got into the coconut water business. I'm not 100 percent sure. Yeah. Yeah, I don't know. Again, that's a bunch of different different things there. I think when I started out, I as an entrepreneur, because we're talking entrepreneurship, you know, you're always looking about for ways to make something better or create something new. And I was a runner. I was signing up for a hundred mile race,

did a lot of research around hydration and nutrition. If you're going to run a hundred miles, what do you eat? What do you drink? And I stumbled upon coconut water in 2006 and finished the race powered by coconut water and went on a deep dive into how to market and sell coconut water. And I realized, see, as an entrepreneur, part of what you want to do is figure out how to get to A to B the fastest. And I realized that I couldn't build this

and scale a coconut water company myself. The learning curve was too big and I didn't have the time. The category was starting to go. So I ended up partnering with a company called Zico, Z-I-C-O, which was early stage. Maybe they were doing 6 million top line. And we sold that to Coca-Cola two years later. But the way that I discovered the product was just by following like my passions and thinking like, you know, what, what's missing, what would make me bet things better, et cetera. And yeah. So many entrepreneurs I know, they come in for pitches or they're thinking about their future

in money is a number one goal. And I'd say of the hundreds of interns I've had throughout the years, I've said, let's rank what's important to you in your careers. And it does shift a little bit when you get older and you've been in the workforce, but even people in their 30s and 40s who I've coached and I've mentored, they always list money as their top reason. And in terms of kids in college, it's 99%. They think it's money, money, money.

What's your advice to those who are in that situation? They're younger. They're coming up in their late 20s and 30s. I mean, we all need money, right, to live. And we all want nice things, a nice home and cars and pay for our kids' college. But so many people are consumed by it as a number one goal. What's your advice to them? I think that money is obviously very important and is a great motivator. But I think that when you're starting out, a bigger decision is to focus on is the

product quality service of what you're doing and really the why behind you're doing. We hear that all the time, the why behind you're doing whatever you're doing and what's your enthusiasm and passion towards what you're doing. I think are also, because at the end of the day, if it's just money and it gets really hard, the money doesn't matter as much, but if it's really important to you, you can usually power through things. So I think it's important to have money on your radar. I mean, I think it's okay. I wouldn't say it's – I don't think that's like – you also hear people say like, oh, no, it's not.

No, it is. Like you're working. You want to have something to show for it and you want it to be able to – like for me, it wasn't the money. It was like what the money would get me, which is because it was, if it was the money, I'd be working a lot harder now. I'd be doing more now to keep getting more and more and more money. It was always what the money would get me, which was time to do the things that I love to do. And once I got that, everything kind of changed. And I took my foot off the gas in a major way. Like my foot is like way off the gas pedal.

Going into it for me, it wasn't, money was definitely one of the things, but for me, it was more like proving myself. Like my driver was just like, I had so many, you know, you know, you can't do it kind of moments from people that finally I was like, man, I like it was competent. It was competitive. And the measuring stick for me was never money because there's always going to be people richer than you, more successful than you. I never walk into the room and like this guy's richer than me. So I feel like inferior in any way. It was more like the measuring stick for me was always experiences. Always. It was always like, how did I get there? And what the journey was to me, like my journey was so much cooler. I don't want to say it like that, but like unique or whatever. It was always like, I was able, while

I was doing Marquee Jet, I was able to run marathons and ride my bike and really cool races and participate in incredible adventures while I was doing it. So like when I look back for me, what I'm most proud of is really how I did it, not what I got. But I don't want to say that money, like money can, you know, for a lot of people, if that's what's driving you, like I have friends that are like, they are so driven by money. And for them, it works. It works as far as like getting, you know,

a bigger bank account because like, that's their fuel like they're competitive they're like all about money they're sharp they're sharper with the pencil than i am i'm not super sharp with the pencil i let things like you know like to me i'd rather get beat 10 to 20 percent but have 10 to 20 percent more time so um but there are people that use that as a and it's a really good fuel for them. We've talked about people who fear failure. You didn't. Most people I know do. And it's a motivation for them not to go forward with something that they have an idea or a passion for. They fear failing because they're embarrassed. We already talked about that. And they don't have the courage to try something new. Can you tell us about your son

Laser's experience with baseball, the fly ball that was hit to them, that was hit to him with bases loaded in the Little League Championship game, and how it was for you watching him play? What are the life lessons from that story that we should all learn? Yeah, I mean, my son decided he wanted to play baseball late here in Atlanta, where kids by the time they're 11 or 12 are really good at baseball. And I didn't want to take that away from him. So we played a season of baseball. And, you know, it was hard because the kids were so good and he was just starting out. And we got to a situation where he was in the outfield for the championship game with bases loaded and two outs, up a run, and the ball got hit to him.

If he catches it, he's a hero. If he drops it, we lose. And he dropped it, which was really hard for him, for me, for the team. It was just a big moment. But I always tell people if you want to have an exceptional life, you've got to put yourself in exceptional situations. He was in an exceptional situation. It doesn't always work out. But if you want to be a hero, you've got to have the bat.

You've got to be at the plate. You have to take a shot. And he chose to be a participant in the game, in life, versus a spectator. Like even though he didn't have a lot of experience, even though you might not have a lot of experience in business or whatever, he chose to try it anyway. And a lot of good things will happen when you do that, when you put yourself in that situation versus like, oh, I'm just going to spectate. And then be critical like, oh, you couldn't even, your business failed. Like you didn't even try. Yeah. You dropped it. Yeah. I dropped it. But like, I'm out, I'm on the field. Like you got to be on the field. So I'm really proud of him for, you know, despite having not

a lot of experience in putting himself out there. Along the way, we all meet people who change our lives. 17 years ago, you met a former Navy SEAL in an ultra marathon race. You were part of a five-man team. He was running alone and was eating protein powder in a box of crackers throughout the race. He's a big deal now. He wasn't back then. He's coached people like LeBron and Kobe.

There was no social media then. No one knew who he was. And frankly, at that time, no one knew who you were either. You were in trade. You cold called him. Can you tell us about David Goggins, why you invited him to live with your family for a month? And then what are the three biggest lessons you learned working with him? I mean, this is like a masterclass. The questions are like, you're prepared,

Randall. You are prepared for this. We're going to talk about extreme preparation, which has been the mantra of my career. It's something that I'm going to be doing some corporate paid public speaking on. I'm writing a book by the same topic, but we're going to get into that a little more detail in about five minutes. Thank you for saying that. They always say that, you know, surround yourself with like-minded people. I've always been attracted to people that weren't like-minded because I could just feel like I could learn so much more. I really am interested in people that are great at what they do in areas that interest me. So I met Goggins at a race, at a running race in like 2006. And I was intrigued by, first of all, anybody that could run

a hundred miles at that time, because there were probably only about 400 Americans that had done it. And but anyway, I invited him to come stay with my family, with me. And and he did. And I think the lessons I mean, there's a lot of lessons, but like I'm a creature of a compilation of the habits that I've learned from people that I look up to. At Marquee Jet, I was very curious about the people we were flying with, great entrepreneurs, CEOs, athletes, entertainers, of how they live their life, their habits. I would ask a lot of questions. So to be around someone like that and just get an opportunity to ask, pick their brain about what time they get up and how they react to certain things. To me, those are they get up, like what time they like, how they react to certain things. To me, those are the best lessons, not like work hard.

I mean, everybody knows you have to work hard, try hard. So those are the things that I really gained the most from him and from everybody that's come I've crossed in my life. That's really good at something, you know, like I'm interested in the habits of the highly successful people. And I've been around. I think the gift that I got when I was born into this world is somehow, don't ask me how, I've been around really talented, impressive, high-functioning humans through Marquee Jack, customers, meetings, mentors, athletes. And I've gotten to just pick their brains on their habits.

And I'm a compilation reel of that, literally, of just things that I've learned along the way. And not just things that they've said. You can learn a lot watching someone speak by the way they use their hands, by the gestures they use, by the way they change their voice, pausing, all of that. I didn't grow up with that. I wasn't born a speaker. I wasn't born a coach or a leader or a CEO. I picked up these habits through 55 years of observation. I'm an observation expert.

That's what I am. And I'm a mimic expert, you know? And, um, so living with someone like that gave me a 30 day, you know, around the clock insight into one person. And I'm, I am 3000 of those people in one. Are you looking for your next great gift to surprise a friend, colleague, or loved one? Bliss Beaches makes the perfect gift. This best-selling bright and beautiful coffee table book by Randall Kaplan features stunning drone photography from exotic beach locations around the world. It's the perfect housewarming gift, a great addition to any home or office, and a fun and creative alternative to bringing a bottle of wine to somebody's house for dinner.

Bliss Beaches is available for purchase on Amazon, where it has glowing reviews and a five-star rating. Get your next amazing gift and order a copy of Bliss Beaches by clicking the link in our show notes. I've heard a lot of people speak over the years, and I was on a webinar with you with, I guess, there were probably 500 people on it. You told the story about the power of the spoken word, and I believe in that, too. As part of my coaching, the most commonly asked question in the world is how are you? And it's something 99% of the people, more than that, 99.9% of the people in the world get wrong because they say, good, I'm good.

It's so, which is a 3.0. And I understand that a lot of people don't care about a 3.0 in college, but in the real world, I think you should get a 4.0. And there's no reason why you can't get a 4.0 because saying I'm awesome versus I'm good is just a material difference in the response and how people perceive it. And right out of the gate, you're just starting at a different level. People like oral responses subconsciously or consciously that really work. It sets the tone for the meeting. You've talked about the power of the spoken word as well as being very important. And I heard this amazing story from you. Tell us about Chad Wright and the 74 mile marker. Yeah, I was just running a hundred, uh, ultra marathon and I got deep into the race and I was running with a friend of mine who's a Navy SEAL.

And he was just emphasizing to me the importance of the words that would come out of my mouth as opposed to being like, this sucks, I'm exhausted, really staying positive with the words that we use. And, you know, I wouldn't minimize how important it is for people to say, I can't do this. We don't come from money or I'm not a good marketer. I'm not good at this. I'm not good at that. When you speak those words, you give them a lot of power. And that's what he was emphasizing to me, the importance of really like convincing yourself, you know, even people that say like, oh, I'm gonna try to run the New York Marathon this year. Try, like you're gonna try versus I'm running, you know, I'm gonna finish the marathon in November, the New York Marathon will be my first marathon. So like really talking things into existence is important. And I already knew that. But sometimes in your lowest

moments, or really low moments, you need, you know, the reinforcement. And that's what Chad was talking about. I mean, when I think about running a hundred mile race, I think that's just, I don't even know how a human body can handle that. And I just can imagine the agony that you're in for whatever mile that you're in, but 74 miles and just cranking away and hurting and want to bitch and moan from that exact moment jesse and my workouts when i get tired or feel like my muscles are burning

or my stomach is killing me from doing the bicycler and i'm trying to go to maybe 100 from 60 i i think of you and I think of that moment actually. And I think of that mile marker and I said, shit, man, you got to keep pushing yourself because if you don't, you're never going to succeed, whether it's in your workout or in your professional life and frankly, in your personal life as well. Yeah, no, I appreciate that. I agree. I appreciate that.

So you have various mantras in your life that I find very interesting. Another one of yours is remember tomorrow. What does that mean? Yeah. I mean, I try to keep – I love mantras. I'm not like crazy with them, but I do have one, remember tomorrow. And that just means like I saw it on someone's arm as a tattoo. And it just means about that when you have a split second decision, big or small,

think about how that decision will impact you tomorrow rather in the moment. So if you want to drop out of the marathon at mile 18, that's, yeah, because in the moment you want to, but how's that going to make you feel tomorrow? You can't get it back. You know, you want to go out during the holiday season now and drink tequila and take your shirt off and wave it around and be the life of the party. That's fun until you walk into the office the next day. So remember tomorrow is a really good mantra when you have a decision to make on which way to take that decision. We talk about as part of our success, when we pitch people, when we want to meet people, even as persisting through an initial win, you want another sale,

or even if you don't get something, sending people a handwritten note. And I've been telling people for years, there's such a difference. Emailing somebody, thank you. That's easy. We can all do it. And even a well

written one, maybe it could take two or three minutes, usually to take 15 seconds. Thanks for meeting with me. I enjoyed it. Let's keep in touch. What is the value, actual value of a handwritten letter? And the more and more I coach people on this, they really don't do it. So how important is it? Well, I think it's an important tool that you have in your toolbox that's underutilized. I think when you write a handwritten letter, first of all, like the intent is different than just like hitting send, takes a minute. We have to like get a stamp, lick it, the envelope, go to the mailbox, write it. Like it's the energy is a lot different than just sending an email. It breaks through the clutter.

A lot of people check their own mail. Not a lot of people check their email or check their DMs. Maybe they have an assistant, but like people read their own mail. And I think it's just more memorable. So for me, it's been a really good tool. I still do it to this day. In fact, I have a whole bunch of cards right here that are going to be

going out today that I'm going to do that I have to get done today. But yeah, so it's still an important thing. And look, I just stick with things that have worked. I've been writing handwritten letters for 30 years and it's worked for me. People remember it. They still come up to me. So it's still part of my process you just mentioned people remember it for years here's another one of my coaching tactics and the way to stand out people have meetings today on zoom especially during the pandemic it's normal they're not going out for meetings and what i tell people to do is write the handwritten note. But if you're in LA and they're in New York, FedEx the note, because you'll be the only one in the history

of their lives to FedEx a note, and that person is going to remember you forever and ever and ever. People say, well, it's expensive, $20. Well, my question to them is, is it worth $20 for them to remember you forever and to stand out among as you said all the clutter I mean Citadel if you want to work in the financial services business or at the best hedge fund in the world they got 29,000 summer applications last year how many people were FedExing thank-you letters to the recruiters there take six rounds of interviews to get a job.

So I think it's always really, really, really important to stand out. And that's a simple one. And it costs very little money. And people say, you know, $20, I can't do it. You know, I'm not going to write five of those. How much is your time worth? How much did you prepare for that job interview or the meeting i mean we're talking three dollars per hour for the value of your time to do something that is is precious and

valuable for the rest of your life so let's talk about preparation my topic is extreme preparation it's something that not a lot of people have focused on in a specific way. When someone prepares maybe one hour for something, sometimes I'll prepare 10, 20 for one pitch that I had for one meeting with Marriott from my beaches company, Sandy. We built the largest beach resource in the world, the Yelp for beaches. We've cataloged more than 100 categories of data for more than 100,000 beaches in 212 countries. We had this meeting with Marriott. There were five people on the meeting. We prepared probably 150 hours for that meeting. And by the way, we didn't get what we wanted, but we learned a ton and it was not a

waste. How has extreme preparation been a very important factor in the success of your career? I think when I was young, I mean, when I was younger, I think that it was very important, but also equally as important was the ability to pivot. When I was prepared for something and it didn't go the way I thought it would. I think that now I can get away with not being as prepared just because I have more of a track record and I'm more selective where when I was younger, it wasn't about being selective.

It was about like survival. You know what I mean? I didn't have flexibility to, oh, if this doesn't work, I'll go to it. I had to nail the meetings. I had to nail the meetings. So I had to be more prepared. So it's, it's played a big role. And you know, you learn as you, as you get older, what preparation really means. I think a lot of people can prepare wrong versus preparing right. They think they're prepared or they come in and they're telling maybe what they think that people want to hear versus asking.

But obviously super important. So for me, what I've developed is a five-step system to extreme preparation prepare to plan is the first step of the five can you tell us about the big ass calendar and also tell us as part of that about kevin's rule yeah i mean i i'm a planner i think that um as we go into the new year i like to put put as much of my, as much as I can. This is actually, this is, are we on video? Yes, we're on video. Yeah. So this is my entire 2024 already kind of laid out on one big ass calendar. All my trips are in orange, speeches in different colors, yellow are my races. So I'm a big believer that it's important to plan your life and the stuff that you want to do before work because work's always going to fill in.

But if you don't do that, then very often you could fill your whole year up with work and Zoom calls and you don't have a lot to show for it. Um, so one of the things that I do is what you call Kevin's rule is, um, basically every other month I do something I normally wouldn't have done on a weekend. So I can, instead of watching the Georgia football game, I might go take my kids fishing or go to a show or something because just at a minimum, and I got that from my friend Kevin, but just at a minimum, if I can't do something every other month that I want to do, my work-life model's out of whack. But if I do do that, I put six mini adventures on my calendar that I wouldn't have had. If I live another 50 years, that's 300 adventures I wouldn't have had that I just banked into my kind of life resume.

So, yeah, I have this thing. I actually sell it, the big-ass calendar, but I use it as a tool to map out and track my year. This episode of In Search of Excellence is brought to you by Sandy.com. S-A-N-D-E-E.com. We're a Yelp for beaches and have created the world's most comprehensive beach resource by cataloging more than 100 categories of information for every beach in the world. More than 100,000 beaches in 212 countries. Sandy.com provides beach goers around the world with detailed, comprehensive, and easy-to-use information

to help them plan their perfect beach getaway at home and abroad and to make sure you're never disappointed by a beach visit again. Plan the perfect beach trip today by visiting sandy.com. That's www.sandee.com. The link is in our show notes. Stay sandy, my friends. Successful people I know are really busy, right've got four kids you're very successful your wife is successful i've done okay my wife is very busy with our kids she's involved in a lot of things and as someone who loves to give back like i do and as you do it's hard it's hard to say no but i think there is a tremendous amount of value. At some point, you have to say no.

So you said something that's very interesting. I never thought it this way. You said we live our life on defense sometimes. How important is it to carve out time for your family and for things that are important to you? And it's so hard for people? Why is it so hard for people to do this? To say no?

Yeah, to say no. Oh, you know, Jesse, you know, let's have dinner tonight, I want to talk to you about this. And you got four kids at home. I mean, my family dinners are sacrosanct. I don't mess with my family dinners. I never have. If it's something that especially when they were younger and I was divorced and I was divorced for nine years, I was home with my kids every single night. I drove them to school. I never traveled when I had my kids. But in today's day and age, you know, as you get more and more successfully, get more and more busy, it's hard. Yeah. I mean, I think, again, like in my 20s, it was a time for me to say yes because I needed to. And I wanted to network and be out there. And in my 40s and 50s, I've learned to say no. People don't want to say no because they don't want to disappoint other people. And, you know, someone asked for 20 minutes, 30 minutes of your time and they think it's not a big deal. But cumulatively, those 20, 30 minutes can have a tremendous impact.

So I've gotten really good at saying no. And also, like, I don't feel I feel like. I don't feel like I deserve a medal for having family dinners or taking my kids anywhere. I don't like people say that. Oh, you're such a good, like, I don't look at it like that at all. Like, that's what I signed up for. Why I wanted to have kids, you know, that's the reason why I did it go the family. And, um, so it's just like, to me, that helps with my decision-making. Like this is if I'm in the pecking order and I've gotten good at saying no, you know, it's like an art form. How you say no is important too.

So I don't feel like I need to give people a reason why my answer is no to certain things. I don't feel like I have to explain it. I don't feel guilty about it anymore. Just, you know, and I, it doesn't mean I say no to everything, but I definitely got better at it. And now I like actually smile sometimes. I just freed up my whole Thursday night, got freed up because I didn't want to go to the dinner. I was able to say no, where maybe 20 years ago, I'd be like, oh God, I don't want to say no to these guys. I'm going to go. So before we finish today, I want to go ahead and ask some more open-ended questions. I call this part of my podcast, Fill in the Blank to Excellence. Are you ready to play?

I am ready to answer. The biggest lesson I've learned in my life is... This is like you've got to be fast and sharp at this game. It's a tough game. You can't be in the morning after you had sake at a holiday party. You we we were actually ask him slow ask these questions really slow i'm gonna i'm

gonna have sake last night and i'm i feel it on me so i have to like take whatever you're gonna ask me tone it down 10 on the speed dial so i can answer it a little slower. The biggest lesson I've learned in my life is... Marry the right person. My number one professional goal is... Create more time to do the things I love to do. My number one personal goal is... Jesus, man. Stay healthy.

My biggest regret is? I don't really have any regrets. The one thing I've dreamed of doing for a long time but haven't done is? Meeting Eminem. I'm sure you can make that happen, right? Marshall Mathers. I'm a Detroiter. He's on my list. Not only to me, but I have him on my show.

Yeah. I also want to meet Blondie. Interesting. Debra Harry Blondie? I love Eminem, but I think Blondie's number one on my list. Debra Harry Blondie? Yes. Top three. I want to meet Blondie. She's just a cool woman. The one physical goal that I want to conquer but haven't is?

Physical goal? I don't know. I've been able to check. I had a box of things I wanted to do. Rode my bike across the country, ran 100 miles, completed Ultraman. There's nothing that strikes me that like, I don't think like that. Like I don't have like a, when it comes to me,

it comes to me, but I don't have anything like that. I really want to, I don't want to like climb Everest or there's nothing physical. I just want to, I know what it is. I take it all back. When I turned 90,

I want to break all the ultra marathon records when I turned 90 all back. When I turn 90, I want to break all the ultramarathon records when I turn 90. Amazing. I want to be the 90-year-old record holder in all the major hard, challenging endurance races. You have a painting in your house that says everything is going to be fucking amazing. If somebody painted one to put next to it what would it say jeez uh to go right next to the amazing sign right right next to everything's gonna be fucking amazing so far so good love it if you could go back in time what's the one piece of advice you would give to your 21-year-old self?

Probably, oh, man. Business advice, I would probably say create something that's residual at 21. So you just always have residual money coming in and you could, over time, although I didn't go that route, I think maybe I would do that. Make yourself irreplaceable at work. If I was 21, business-wise, if I was working for somebody. But like on a personal level, I'd probably just go back to the Bible and do as to others as you want others to do to you. If you were president of the United States today,

what's the first thing you would do? I'd never be president of the United States. Sounds like a horrible job, right? Yeah, I wouldn't do that. But I'd probably just put a sauna at the White House. Right on the big, great lawn. Sauna, cold plunge. The White House? Right on the big great lawn? Sauna cold plunge? The White House 5K?

The White House Sauna-thon? Fruit only at the White House for anybody who wants to join me? I'd be, they wouldn't, I wouldn't get voted in. The one question you wish I'd asked you is? You did a pretty good job.

You practice what you preach, preparation. You were bringing up stories I haven't thought about in a long time. I appreciate you doing my show, Jesse. I've wanted you on for a very long time. As I mentioned, I heard you on this, it was a Zoom-a-thon, for lack of a better word.

And I was just blown away. I understand why you're one of the best, most highly sought-after motivational speakers in the world. I think as an entrepreneur and as a human being, just what you do to motivate people to follow your careers. And you've given a lot of unconventional advice. For example, not surrounding yourself with like-minded people. You're the only person that I've heard say that ever. And I think it's very good advice, especially the way you present it. And I think it's great. I think it's also great what you do for your family and your kids and separating that because I know a lot of very successful people who don't do that.

So I'm a huge fan of yours. I hope you get to meet in person and I really appreciate you doing my show. Thank you so much. Absolutely, Randall. Thank you, man. I know we've been trying to do it for a while, so I'm glad we were able to connect.

Yeah, Randy, that was great. Like, as I expected, you were super prepared. You're always one of the most prepared people that I know. So your preparation is on brand. Appreciate you so much.