Influential Introvert: Communication Coaching for Professionals with Performance Anxiety - How Often Do I Need to Publish Podcast Episodes to Gain a Following?

Starting point is 00:00:00 How often should you release podcast episodes? Daily, weekly, biweekly, monthly, does it matter? Let's discuss. Welcome to podcasting step by step, where you will learn how to create a podcast that's irresistible. I'm Sarah Maigital, a podcast launch consultant and an American who has been permanently based in Europe for more than 10 years. I especially love helping fellow expats and location independent entrepreneurs build their online brands and businesses through the magic of podcasting. Looking for one-on-one support, visit sarah micotel.com to book a podcast launch BIP day with me or to check out one of my online courses. And while you're there, take the quiz to discover what kind of podcast you should create based on your celebrity podcast persona. Go to sarahmicatel.com slash quiz. I will soon be launching my fourth podcast. That is right. Number four, I think podcasts are like potato chips. Once you start, you can never have just one. This year, I've been studying the Enneagram and Stoicism and training to become a coach and

Starting point is 00:01:05 an enneagram coach specifically. In case you don't know what the Enneagram is, it's an ancient tool that we use to not just understand who you are, but why you do the things you do, what motivates you to do the things you do, and how can you lean into the good side of you, and break bad patterns that aren't serving you. It says that there are essentially, nine different personality types in this world. It's a little more complicated than that. There are wings and subtypes. I'll go into it in my other podcast. But essentially, the Enneagram is a really powerful tool. And it helps you learn about yourself, but then also learn about other people, the people you care about, what makes them tick so you can have better relationships. You can

Starting point is 00:01:56 understand their communication style more and just live a happier, more satisfying life. Stoicism is something else that I've gotten so interested in over the last year. And a lot of people have the misunderstanding when they hear the word stoic that it means to be cold and to really steal yourself and just be a rock. And that's kind of the complete opposite of stoicism. Stoicism says that we can have emotions, but we can't let negative emotions, overrun our life. The Stoics were very loving. They believed that friendship was very important and that we as humanity are all connected. And a lot of the tools that we use today for well-being all go back to the Stoics, meditation, journaling. Even cognitive behavioral therapy has its roots in

Starting point is 00:02:51 Stoicism. So it has a lot to teach us about living and life. of good character, being good people, and living happier lives. And so I really want to marry this stoicism and the Enneagram and some other personal development tools in a new podcast to serve my audience because, you know, I think this year a lot of us have been thinking about what we want to do and how we want to contribute to the world. This is something that I've been wanting to do for quite a while. So in my new podcast, I will be pulling together different elements from the enneagram and stoicism and some other personal development techniques to help us live happier, healthier, more satisfying lives for ourselves, with the people around us, and for humanity in general. This year, I was thinking a lot about what is my soul work. How do I really want to show up and serve people in this world? And this is definitely it. So I am so excited. about this podcast and about my coaching, and I can't wait to share all of this with you. But because

Starting point is 00:03:58 I'm launching this new show, that means I'm going to have less time on my hands. And so podcasting step by step is going to be going biweekly. But I'm going to be taking you behind the scenes as I build my new podcast. So you can find me on Instagram at Sarah Micahetal, S-A-H-R-A-H-M-I-K-U-T-E-L. And when it comes for how often you should podcast, you should ask yourself the same questions. How many hours a week do I have available to podcasts? So typically it takes three to four times to edit a podcast than it does to record. And it is going to take you a lot longer than that when you first start out. If you would like to cut that time in half, you can check out my course Podcast Launch Academy. I walk you through everything you need to know about podcast editing and also just assembling and launch

Starting point is 00:04:51 your show. So let's think about you doing an hour-long interview. As I said, it could take you four times that to clean up your audio and assemble it into a listenable show. And this doesn't even include the pre-interview work or post-published promotion. So if you want to do interviews, you can cut down on editing by literally just cutting down the amount of interview time that you're doing. So maybe instead of 60 minutes, you can do a 30-minute show. Or you could consider having a bi-weekly show or you can hire an editor. You also want to think about what is your level of expertise on your subject. So if you are the subject matter expert and you're using your podcast to promote your business, then solo shows are a fantastic option for you to build your credibility. And you also already know your stuff. So that means

Starting point is 00:05:39 less prep time for you. You can just outline your episode and work off of that rather than researching and scripting everything. You definitely don't need to be an expert on your podcast theme or whatever idea you're going with, but you'll need to factor in extra research time for your episodes if this is material that's completely new to you. How much money are you willing to spend for help with audio editing and other podcast related services? A good podcast editor will cost you between $75 and $200 per episode, though you might be able to find somebody cheaper who is just starting out. When it comes to audio quality, you definitely get what you pay for and a lot of those cheaper prices that you see, they're not really making your audio quality sound better.

Starting point is 00:06:25 And they're probably not cutting out anything dragging in your episode, probably not cutting out the ums and as. It's just like a very, very basic editing. And if that works for you, that's totally fine. But just know that if you find somebody for 10 or $15 to edit your podcast, they're not going to make it sound pro quality. Other questions to consider. Will you publish in seasons that is publish a certain amount of episodes and then take a break or are you going to publish continuously? What format and frequency would your ideal listener prefer based on what's going on in their life? So a busy mom might want five-minute sparks of inspiration rather than an hour-long interview.

Starting point is 00:07:03 After saying all of that, you might be thinking, Sarah, just tell me how often to publish. Publishing weekly is a good cadence to build a relationship with your audience. If you have the time, you don't want to start off doing a weekly show and then feel like, oh my god, this is too much, this is too overwhelming. I'm just not going to podcast at all and then disappear. That would be such a shame. So be realistic about the time it takes to podcast and think about the questions that I just mentioned.

Starting point is 00:07:32 Daily podcasts are a lot of work. And quite frankly, unless you're a news podcast, people aren't looking for that much content. It's overload. I unsubscribe from podcasts when they become too frequent. Maybe you're the same way. Is your ideal listener the same way? Biweekly. so this is publishing every other week, that is still enough to stay in people's minds and keep them excited for the next show. Unless you have an existing audience, going monthly is going to put you at risk of falling off of people's radars, at least when you are first starting out. Having said that, there are people who never publish anything at all, and they're still getting thousands of downloads. Why? Because we're building an archive of evergreen content here, which is so exciting. So people are going to discover you,

Starting point is 00:08:17 four years to come. To sum all of this up, weekly is a good podcast frequency to aim for, but go for biweekly if that is what your schedule permits. I wouldn't publish less often than that, at least in the beginning, because you want your listeners to remember you. Okay, as I mentioned, podcasting step by step is going biweekly, but you can catch a behind-the-scenes look of me creating my new show from scratch on Instagram. You can find me at Sarah Micatel.

Starting point is 00:08:50 That's all for now. To learn how you can sign up for a one-on-one podcast launch BAP day with me or to learn more about one of my online podcast courses, visit sarahmicatel.com. And while you're there, take the quiz to discover what kind of podcast you should create based on your celebrity podcast persona. Go to sarah megatel.com slash quiz. Do you ever go blank or start rambling when someone puts you on the spot? I created a free conversation sheet sheet.

Starting point is 00:09:18 with simple formulas that you can use so you can respond with clarity, whether you're in a meeting or just talking with friends. Download it at sarahmicatel.com slash blank no more.

Influential Introvert: Communication Coaching for Professionals with Performance Anxiety - How Often Do I Need to Publish Podcast Episodes to Gain a Following?

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