Influential Introvert: Communication Coaching for Professionals with Performance Anxiety - Pinterest for Podcasters: Your Ultimate Guide to the World’s Most Powerful Visual Search Engine

Starting point is 00:00:00 Social media means platforms where you're really engaging with your audience. And you don't have to do that on Pinterest. Pinterest at its core is a visual search engine. It has way more in common with YouTube and Google than it does with Facebook and Instagram. Have you been wanting to start a podcast for a while now, but something's holding you back? Maybe it's fear of putting yourself out there or confusion about the technology. I'm Sarah Mikea Telle and on podcasting step by step. I'll break down how to podcast with a little loving motivation to give you the skills and the confidence you need to finally launch that show of your dreams. Let's get started. Imagine a magical world in which you can promote your podcast and your business online,

Starting point is 00:00:50 generate lots of traffic back to your website, and you don't need to worry about how many followers you have on social media. Well, good news, this world actually exists and it's called Pinterest, where unlike social media, you don't need to get caught up in vanity metrics like how many people hearted your last post. As my guest today says, the only thing that matters from a data perspective is how many people are clicking through to your website. This is when it comes to Pinterest. So today I am speaking with Kara Chase, founder of the membership site, the Pin Power Method, which teaches people how to use Pinterest marketing for their online business. And whether you have your own business already or not, you can use the same strategies that CARA is going to teach us today

Starting point is 00:01:36 so you can grow your podcast. So as you heard from CARA at the very beginning of this episode in that teaser, Pinterest is a powerful search engine and a fantastic tool to help your ideal listeners and customers discover you. In this episode, it is so jam-packed of useful tips. It's like the ultimate guide, Pinterest for podcasters. So we are going to get into the two key things that you need to know to get started with Pinterest, what to include on your Pinterest boards and how often you should pin and what you should definitely not be pinning, how to create and optimize pins so people are clicking back through to your website to learn more about you, how to analyze your pins so that you can double down on what's working and stop doing or fix

Starting point is 00:02:21 what's not working, the three pillars that equal Pinterest success and more. So I love diving deep and getting really tactical advice in my interviews, and Kara definitely delivers for us today. I have captured everything for you at sarah micotel.com slash Pinterest, so don't worry about taking notes. Now into my conversation with Kara. Welcome, Kara. Thank you so much for joining me today. Thank you so much for having me. I'm excited to chat with you. So first things first, you used to be the social media manager for the band Megadeth. Did I read that correctly, is that true? Yes, yes, that is true. From somewhere around 2011, 2012,

Starting point is 00:03:05 until about 2014. So how did that happen? How did you get involved with the band and also social media? So I had never been involved in social media prior because I was in law enforcement. I was a special agent for the first 10 years of my adult life. And so personally, I was not on social media at all because it wasn't very smart to do that as a criminal investigator. So Megadeth was a band that I was a huge fan of. And it's actually pretty silly. I was just part of their fan club and got to know their webmaster and started off as a free Facebook moderator, meaning I was volunteering, along with a handful of other people, because at the time, I think their Facebook page had like six and a half million likes.

Starting point is 00:03:56 So there was just constant cleaning up that needed to happen. And I had left my career in law enforcement. And we moved up to Portland, Oregon from San Diego, California. And I had no idea what I was going to do with the rest of my life. And I was pregnant with our first child. So I had a lot of downtime and a lot of like just kind of seeing, you know, what was going to happen. So I was constantly on Facebook and really just started seeing the opportunities that they were missing on social media. And remember, this is way back in 2011.

Starting point is 00:04:35 And social media was very different back then than it was, or than it is, I should say, now. It really was that free marketing that it's not anymore. So I really just started learning and doing everything I could to, educate myself about social media and started doing more and more. And after being a volunteer for several months, probably about nine months and proving my value and really making a difference in how they were able to reach their fans, I basically said, listen, I need to either get paid or I got to go find a job. And that was how it started. And in the span of a year and a half, I went from being a free volunteer to being their social media manager. And I was managing 13 million fans across

Starting point is 00:05:28 17 social media accounts, pretty much by myself with a couple people that would help me out as they could. I started their Instagram. This was way back when Instagram, like, just got released for Android. It had been on Apple only forever. It was a very interesting time in social media. but I was getting to interface with executives at Universal Music and, you know, the tour promotions and the album releases and do all this really cool stuff. So it was, it was trial by fire. That was my very first job in social media. I love that story. It's such a good example of one, you know, being productive when you have downtime. So learning new skills. And then also just working your way up and proving your value. So I really love that story. Well, I think there's a lot

Starting point is 00:06:18 that people talk about, about especially when you're either a contractor or you're a freelancer, whatever it is about like, don't work for free, don't work for free. And while most of the time I agree with that, there are times when that is a really smart thing to do. And I knew that working for free was going to build that trust with me and Dave and the band. And, and I, and, And it was going to get me an incredible amount of street cred. So it was a very calculated decision, but it was a perfect example of when it's okay to work for free. Yeah, I love that, especially if it's like a brand or band that you want to work for, like being proactive and going after that specific thing.

Starting point is 00:07:02 When I first moved to New York City, when I was in my early 20s, I was very interested in politics at the time and also writing. And so I went for an informational interview for the city council at City Hall. And they didn't have any jobs then, but they contacted me in a few months. And that's how I got my job. They weren't posting anything, but I had expressed my interest first. You got to get after it. Go for it, yes. So I think a lot of people think of Pinterest as being social media.

Starting point is 00:07:35 Is it? No, it's not. So that's a very common misconception. And, you know, when it first launched when it was in beta many years ago, really it just kind of got lumped into social media because it was when a lot of platforms were being born. There was like periscope and all, you know, all of these things were coming out. And it happened to come out at the same time. And so it was really lumped in with social media. That definitely is a misnomer because social media to my mind means platforms where you're really engaging with your audience. And you don't have to do that on Pinterest. Pinterest at its core is a visual

Starting point is 00:08:18 search engine. It has way more in common with YouTube and Google than it does with Facebook and Instagram. So how did you make the transition or how did you jump from doing social media to focusing on Pinterest exclusively? Yeah. So when I left the band, it was kind of of one of those, well, I guess I'm really good at this. Like, I have done this on a huge scale. So I actually had a very short six-month stint at a social media agency. Turned out to be a really terrible fit. Agency life is not for me. I had my daughter was just turned two years old. It was just not a good fit for me and my family in many, many ways. So after six months, it was really one of those. The only thing that makes sense to me is to start my own business.

Starting point is 00:09:05 So because of the connections I had made in the music industry, I pretty much had a couple opportunities for clients right away. And it's really funny, talking about getting after it, my very first client was a project that was backed by Nico McBrain, who is the drummer for Iron Maiden. And it's pretty cool to be able to say that was my first client when I struck out on my own. But they came to me and they said, do you build websites? And I said, yes, I do. do. I had never built a website before. That's amazing. So I did a ton of research, figured out my bandwidth, the turnaround. Like, I'm one of those people that's confident that I can learn anything if I want to. And I taught myself how to build websites. In a couple weeks, I landed on Squarespace

Starting point is 00:09:54 because it was the perfect combination of being able to be customizable, but also do a lot of the work for you. So it was one of those. I started my business and was like, I'll do anything. Like anything that falls under the digital marketing umbrella, I'll do, whether that is blogging, websites, email marketing, social media, you know, whatever it is. And I put out my shingle and was like, anything you do on the internet, I can do for you. After, I don't know, a year or so, you know, it started to become really obvious the things I like to do. do and the things I didn't like to do. The clients I like to work with, the clients I didn't like to work with. And after a couple years, what I realized was I really did like explaining to clients the value of

Starting point is 00:10:46 traditional social media in terms of brand awareness. Really hard to get a client to understand that just because they put up a post on Instagram doesn't mean they're going to make a million dollars. You know, how it all works together. The brand awareness. and the building the no like and trust and that all of that even when I got a client that said yes they understood that it's a multi-level strategy and they have to be patient the reality is most of them weren't and so as I kind of moved through the the journey of my business I'm a very data-driven person my background in criminal investigations lends to that very well and so I'm constantly looking at the numbers for myself and for clients. And what I realized after a couple years was

Starting point is 00:11:37 Pinterest was driving so much traffic. It was ridiculous. I put up a blog post in 2015 that was part of my, I'm just pumping out post to get my expertise out there, build my brand, build my website. And nine months into my business, I looked at my Google Analytics and something like 80% of my traffic was coming from Pinterest. And of that, most of it was going to one particular blog that had gone viral on Pinterest. And what I immediately did, well, it probably wasn't immediately. It was kind of one of those like, I need to pay attention to this and what do I do with this information. But pretty quickly, I realized that I needed to kind of back out that blog and create a free resource for it. And that is how I built my email list. That blog from 2015 still gets me traffic every single day. It's one of my top five

Starting point is 00:12:36 landing pages on my website every month. Oh, tell us what it is. It's nine things your social media manager should be doing. Okay. And so when you said you decided to build your email list off of this, you built a freebie around this, I'm guessing? Yeah, it was a, it's a free opt-in. It's now not free anymore. Now it's $7 because since I've niched into Pinterest, I don't want a bunch of people on my list that are really more geared towards social media. I want people that are coming for Pinterest management and marketing. That is gold for listeners. You know, you should be really focused on having quality leads and listeners, not just having like any Joe below signing up, right? Yeah. So anyway, so the whole transition to Pinterest was an over-

Starting point is 00:13:24 night, it was a process that it was like moving a cruise ship happened over the course of probably a year and a half. I think I made the decision in, I think it was the summer of 2017 or 2018. I can't remember. This is actually a great story that I think a lot of people can identify with. I had a client that I was doing everything for. I was doing all of her social media. media platforms. I was doing all of her website building and maintenance. She had an e-commerce store. Like there was a lot. And she paid me a lot because of all the things involved in her services. But it was kind of one of those because I was spending so much time. She was like 70% of my income, which as we know as freelancers can be a dangerous situation to be in. Right. So I had booked a family

Starting point is 00:14:24 vacation. It was when we just had my daughter. It was my husband and I's like 15 year anniversary. And the three of us had never been on a vacation by ourselves. It had always been vacations to go visit family in Southern California. And we just needed time to ourselves. So I did the whole client prep. I got everything scheduled and done. I'm going to be completely out of office, you know, all this kind of stuff. And it was the first vacation we'd been on in like four years. So this client was pinging me the entire time on vacation. And what I noticed was in my downtime, I was still on Pinterest for myself. Like just doing what a regular user does on Pinterest, saving ideas for spring cleaning and decor

Starting point is 00:15:16 and all the really fun inspirational things that we love about Pinterest that make it really not social media. it's just about being yourself and dreaming. And so out of that trip came two things. One, I don't want to do like all of these things under the moon and sun for digital marketing for clients. Two, I need better clients. Three, the only thing I really want to do is Pinterest. And after that decision, it took about a year and a half to pivot my content, my blogs,

Starting point is 00:15:50 my messaging, my marketing. and here I am today. Those are all great lessons. So thank you very much for sharing that. So you mentioned that Pinterest is a visual search engine. Can we talk more about how this works to bring traffic to our websites? Yeah, absolutely. So there are two key things that you need to know getting started on Pinterest.

Starting point is 00:16:15 The first is that it functions on keywords. We know that all search engines are, about keywords. You type search terms into Google. You type search terms into YouTube. You do the same thing on Pinterest. The key thing to know is that the way people search on Pinterest might be slightly different than the way they would search on Google or YouTube. So while you might have a keyword bank of like research you've already done, maybe through Google or whatever, that's a great place to start, but you also want to make sure you do that diligence on Pinterest as well, because it is a different platform and people use it a little differently. So those keywords

Starting point is 00:16:58 are how your content gets found. Keywords should be in your profile, like About Us section that they give you, that I think it's 160 characters, pretty much like a tweet. So that's where your keywords should be. They should be in your board titles and descriptions, in your keyword, I'm sorry, your pin titles and descriptions. So five places they need to be on your profile in order for your content to get found. But that's just step one. So sorry, can we recap the five places? So it's About You, board titles. The About Us section on your profile. Board titles, board descriptions, pin titles and pin descriptions. Okay, very helpful. And now I want to just take a step back for people who are not familiar with Pinterest at all and talk a little bit about what are boards. And yeah, just the basics. What are boards? How many do we need? Can you walk us through that?

Starting point is 00:18:05 Boards are a collection of pins. So when you think about how we used to save things, right? If you were the kind of person that would do tearouts from magazines, you know, for any ideas or projects or that kind of stuff. A board is essentially, you can think of it as a pin board, which is how Pinterest came about. Or you might think of it as a folder, like a folder that you would have saved all your home decor ideas or anything like that. You can have as many as you want on your profile. However, when I start with clients,

Starting point is 00:18:43 I suggest starting with 10. and the board should have to do with your business and things that your audience would find valuable and interesting in what they're looking for. So I see a lot of business owners make the mistake of they think Pinterest is just a portfolio for them to put up all their products and call it a day. That's not why people go on Pinterest. People go on Pinterest to get ideas and be inspired. So, for example, I do Pinterest management and marketing, but I know that my audience is also going to be

Starting point is 00:19:21 interested in social media, email marketing, website design, lead magnets and opt-ins, all of those things that have to do with running an online business that they're also looking for information on. So I'm going to have boards that the titles are those more niche subject areas. Does personal branding play at all here in this space? If somebody, you know, they have a business, but then they have a few other interests as well. Could they have columns for, say, like, I don't know, sewing or something? So that's a great question. I get a lot of that with the whole personal versus business. My recommendation is if you're going to have personal boards on Pinterest, and I sure do, you want to keep them secret. So Pinterest gives you the ability to have public boards

Starting point is 00:20:12 and secret or private boards. So all of my personal stuff where it's like my keto recipes and my, you know, fashion or haircut or home decor, whatever it is, I have all of those, but they are secret boards that my, you know, audience followers don't see. And the reason for that is just like we were talking about with building your email list. I don't want somebody following my profile because they like what I pin for recipes. I want somebody following my profile because they're interested in how I can help them as a business. And I heard somebody else talking about Pinterest the other day and they were saying for Pinterest especially, it's not really about you.

Starting point is 00:20:54 Like people aren't coming necessarily for you or even your business. They're coming for the topic that you are talking about. That's exactly right. So the way at Pinterest functions is every pin needs to be connected. to a URL on your site. So it's almost like the concept of backlinks, where you might have links on other websites or other blogs that go back to your content or your offerings. It's the same thing with Pinterest. So every pin that I put up is linked to a page on my website, whether that's a blog, a landing page, services, whatever it is. So your goal is to get clicks through to your website.

Starting point is 00:21:40 And that is why Pinterest isn't social media. Its actual purpose is to have people go to your website from their platform, which I don't think you can say any other social media platform does that. Not their goal. And when we're talking pins, we're saying like the images. And so I used to think that Pinterest worked until I heard you talk about this, that for Pinterest, you needed to have like the pin on your website. And then you were linking to Pinterest in that way. But that's not the case. You can upload pins to Pinterest and then just include a link, right? Is that how it works?

Starting point is 00:22:20 Yeah, absolutely. So there are actually three ways that I know of to create pins. One, you can absolutely have it on your website and create a pin with the Pinterest extension, browser extension. You can do it that way. You can also create it right within Pinterest from scratch. So literally, you're uploading the graphic. You're creating the pin title and description, plugging in the URL and pinning it to a board. Or the way I do it and the way I do it with my team for all my clients is I create it within Tailwind. Tailwind is one of the only

Starting point is 00:22:59 Pinterest approved schedulers and it's what I use to manage and maintain Pinterest accounts. Yeah, I personally hate text on my images on my website. And so when I get involved in Pinterest, which I definitely want to do after this conversation, I imagine myself creating something like that looks cool in Canva. I can have my text on there. And then I could use Tailwind to upload and connect. And then I don't need to have text images on my site. Yeah, absolutely. So that's one of the key things to note is that having text, As long as it's readable, you don't want to do the super scripty, all of that kind of stuff. But as long as it's readable on mobile, it actually helps Pinterest with the whole keyword algorithm scenario because it will read the graphic of the pen and decide. Yeah, it's pretty cool. So this is really important for the whole, like, if you have a, if you put up a pin and you

Starting point is 00:24:05 don't really have a lot of text overlay on it, and it's a picture of a kitten, but you're linking it to a blog about email marketing. Pinterest is going to be like, yeah, no, this doesn't make any sense. They're actually that in depth with the quality control of where pins are going. That is amazing. Technology, wow. So let's talk about, so I think I've heard you mentioned before that the text can actually, that's what's going to drive people, like their curiosity to go to your site. So what kind of text? What should we be saying on these pins? Well, you should be describing what they are clicking through to at a minimum, but using strong call to action words, like learn how to Pinterest readers love a list, just like everyone else, you know, five tips to or five ideas or whatever it is.

Starting point is 00:24:58 So anything that's going to tell the scroller, your audience member, whoever, it is what they're clicking through to in an accurate way. And you want that to be keyword rich as well. It's not going to obviously be as keyword rich as your title or your description, but at least having one keyword in there is a really good idea. There's a phrase that I use going back to like the things you need to do when you start after keywords is the graphics. And the phrase I use is keywords get you found, but graphics get you clicked. And you have to have those two pieces of your strategy working well for Pinterest to be successful for you. Is there an ideal size for these images?

Starting point is 00:25:41 Yes, and not just ideal. Well, I guess ideal. You can put up whatever you want, but Pinterest has been really, really clear about what they say best practices are. And it's a two to three ratio. That can look like a few different pixel numbers, but the pixel size that I recommend based on my conversations with my Pinterest ads reps is 1,000 pixels wide by 1,500 pixels tall. So they should be vertical.

Starting point is 00:26:12 Okay. And how often should we be pinning? That is a question I get all the time, and it's the wrong question. I'll tell you why. Because pillar number three of using Pinterest successfully is consistency. So you've got keywords, you've got graphics, and then number three is consistency. What Pinterest has told us is they value that almost more than anything else.

Starting point is 00:26:38 So I think what all of us have done in the past is we get really excited about using a new platform for our business and we get all gung-ho and we create a bunch of content and then we get burned out and we can't stick with it. It's not part of our system. And then we drop off the face of the earth. I've done that before. And I think most online entrepreneurs have. So it's not how much should you be pinning. It's how much can you be consistent with and then build from there.

Starting point is 00:27:06 I think as a business, if your goal really is to start getting your content found and more traffic to your website, I would be pinning a minimum of five pins a day. Do you have any batch suggestions on how we can create this content? And also, is there, like I know on Twitter, they don't like you repeating content. Can we repeat images or would you suggest that we use different images? So this is something that Pinterest came out with very recently, which sent a lot of, you know, shockwaves through the Pinterest and blogger and online entrepreneur community. They said they want fresh pins.

Starting point is 00:27:48 And fresh pins to them means graphics. So what can you do? What can't you do? This is obviously a moving target and Pinterest is never going to give us a black and white answer because they're figuring it out as well. You can use the same graphic in Tailwind when you're kind of batching your content and you're rescheduling pins to multiple boards. What they've said is you can repin the same pin graphic in description to relevant subject boards.

Starting point is 00:28:23 they said max of 10, I would err on a max of like five to seven, but you need to be repinning those like a week apart, not 24 hours apart, not one right after the other. Okay. So just to be clear, so I can use the same graphic on different boards as long as I space it out, but if I wanted to use the same board, I should create a different graphic and do like maybe much farther into the future or something. It doesn't have to be much farther into the future because if it's a different graphic, it's considered a fresh pin. Okay. Tailwind has a whole bunch of new information that they have put up to guide people through this. So I would encourage, you don't have to be a tailwind user,

Starting point is 00:29:14 but they do have a blog. And if your listeners want to dive into more specifics about what are fresh pins, that's where they should get the information from. Okay. I would. We'll link to that. So thank you. So what is your scheduling process like for you yourself? So I batch a month's worth of content. So here's exactly how I do it for myself and for my clients. I create 20 pins, new pins per month. How I do that is I decide what pieces of content are going to be created with the pins. So I'm sorry, other way around. What pins are going to be created for what content? So this is another key thing for Pinterest that most people don't understand

Starting point is 00:30:00 is it's not about creating more content. It's about creating more pins for the content that you have. The pins are considered the content on Pinterest, not whether it's a blog from a year ago or not. So if you have a blog from a year ago that does really well, you can create as many pins that are fresh, different graphics for it as you want, which is really, really cool. So all I have, I work in a spreadsheet, basically, and I decide, okay, I want to create pins for

Starting point is 00:30:36 these five blogs. And for each blog, I'm going to do four different pin graphics. So then I have 20 pins to put out for. the month, go into Tailwind, create the pins in Tailwind, schedule them to however many boards are relevant for that piece of content. And then I fill up the rest of my queue with valuable content from other sources that are curated. So like if there's somebody I really like that does fantastic content on Squarespace website design, I'm going to repin a bunch of their stuff and put it into my tailwind queue.

Starting point is 00:31:20 So I schedule about 300 pins per month, and about 80% of those are my content, and about 20% are curated content. So back in the day, I know that different platforms were suggesting that you do exactly that where you're sharing some of your content, but then you're also sharing other people's content. Is that still kind of a rule? Yes. Should we be focused? It is.

Starting point is 00:31:50 Okay. Yeah. When clients first start with me, our first goal is 50-50. But eventually we want to get to the point where it's 80% their own content and 20% curated. Pinterest knows all of this about you. And they want you to be a good community member. Yes, they want you to create content, but they also want you to use the platform. as intended. So I would say if you're putting out 100% your own content, you're essentially

Starting point is 00:32:22 using Pinterest as a portfolio, which is not something we want to do. Okay. And you mentioned that you love data. And so when you're choosing what to, like which blog posts to promote via PIN, are you going into like Google Analytics to see what's performing best? I do three things. I do three things. I do Pinterest Analytics, tailwind analytics, and Google Analytics. So basically, I'm looking at what, there's two things that I look at for creating the content for the month. Number one, it is what new content do I have out there that I want to get some pins out there for? And number two, what is my top performing content that I want to create fresh pins for? And you can find all that in Google Analytics. So let's talk about marketing and Pinterest. Let's say that we're a podcaster

Starting point is 00:33:16 slash business owner. We want to be promoting both of these and we want to use Pinterest. Could you talk to me about like a Pinterest marketing funnel and how that would work? I mean, you gave a good example before about your own. Can you walk us through how that works? Yeah, sure. So it doesn't really matter if it's podcasting or blogging or products or whatever it is. Pinterest, if you use it correctly with good keywords and good graphics and your consistent is going to get you traffic to your website. Then it's your job and your website's job to convert that traffic. So Pinterest is just the top of the funnel. If you are getting a ton of traffic or at least a lot of traffic, relatively speaking, from Pinterest, but you're not seeing that convert in terms of

Starting point is 00:34:05 email signups or sales or whatever your funnel is, then there's something that's not quite right on your end, not Pinterest send. One of the things to do when you start looking at your top content, where most of this traffic is going to, is, is that page optimized to lead people into a funnel? If you are getting a lot of traffic to a blog post and there's nothing to do for the reader once they're done reading it, well, then they're going to bounce off, click back to Pinterest and they're gone. So if you have like here's, you know, this is exactly what I did with that top blog that I had from several years ago. Okay, this is a hugely popular blog post. I'm going to create this as an ebook and get email addresses for it. And it was obvious.

Starting point is 00:34:54 It was an easy call to action. And I would always recommend. starting with your Pinterest funnel with building your email list. It's a much lower barrier to entry. So that could be anything. It could be a freebie. It could be a free video training. If you're a product, you're on Shopify, you could set up, you know, a discount, 10% whatever for joining the email list, any of those things.

Starting point is 00:35:24 You've got to kind of figure out what works for you. But the key is making sure where that traffic is coming. coming to is optimized to lead them. You know, you really want to spoon feed them into your funnel. Right. And I want to just reiterate the point that you made earlier about you had that specific blog post so you could get like the customers that you wanted the kind of people that you wanted to work with. It doesn't make any sense if you create like a post that you think could go viral potentially. It has nothing to do with the people who you want to attract. Right. You got to be strategic. So when it comes to Pinterest, does follower size matter?

Starting point is 00:36:03 No. Yet another reason that it's not social media. So it really takes a lot for someone to follow you on Pinterest and it has nothing to do with how many people are clicking through to your website. When you open up Pinterest on your desktop or your mobile device, you're going to see a home feed that shows you pins based on your preview. search history, what you've repinned, and all the other points of the algorithm that they calculate to guess what you want to see on your home feed. And that doesn't really, I mean, yes,

Starting point is 00:36:45 you're going to see pins from people you follow that's going to show up in there, but it's not one necessitates the other. So the mistake that people make, because they've lumped Pinterest in with social media is they look at those monthly viewer numbers, they look at those follower numbers, and they get all wrapped up in that. The only thing from a data perspective that matters is how many people are clicking through to your website. Yeah, so it sounds like Pinterest behavior. People aren't like following Kara and then going back and saying, oh, I wonder what Kara posted today. No. They're just doing searches for what they want. Yes, exactly, which is the beauty of it. So you mentioned that we should have a business account, and this is so we can get data. Could you talk a little bit more

Starting point is 00:37:32 about Pinterest data specifically and what it can tell us, maybe about user behavior or like what's working? Because I think there's something with Pinterest where it can, it shows like content similar to yours or something like that. So Pinterest Analytics, which you can only see if you do have a business account, will tell you your followers, what they're interested in, It will tell you very typical demographic data. So you've got age and gender. It will tell you location. It will tell you devices, some of those really basic things.

Starting point is 00:38:10 And that's called audience insights. When you go into the overview of your actual analytics in Pinterest, it will break down your pins by, you know, date range. what's gotten the most impressions, what has gotten the most saves, what's gotten the most clicks through to your site, which boards are being most engaged with. So there's two things. The audience insights gives you kind of the breakdown of your audience and the demographics and all of that. And the analytics as far as your content will go into the results of what you're actually doing on Pinterest. Well, this has been fantastic information, Kara.

Starting point is 00:38:55 If people want to dive deeper, I know you've got a membership site called the PIN Power Method. Can you tell us a little bit more about that? Yeah, absolutely. So PIN Power Method is a monthly membership. We have an extensive training library that teaches you literally from switching over to a business account and getting started all the way through like running your first promoted PIN campaigns, which are Pinterest paid advertising, tailwind, graphic design. building your system for how to make Pinterest part of your marketing, everything in between. So everybody gets instant access to that training library. Everybody starts out with the PIN Power Roadmap, which is, I mean, it's a foolproof

Starting point is 00:39:42 step-by-step tutorial on exactly where to start and it comes with video screen share tutorials for everything. And then we have a monthly live training Q&A every month. our private Facebook community where we dive into the subject area. We take questions. It's really like live workshopping with all of the members. I love that you have created this business for yourself that works for you and your family. I'm just thinking back to, you know, the client who is bothering you the entire time you are on a vacation. Right. So congratulations to you for like creating the life that works for you and your family. Thank you so much. Yeah. I think that's kind of the goal. And it's

Starting point is 00:40:25 and it's always evolving as life changes, as we're all experiencing right now. Yeah. Well, Kara, where can we find out more about you? Yeah, you can go to carechase.com and c-a-c-ch-a-c-c-e-e.com. And if you want to know more about the membership, you can just go to pinpower method.com. Thank you very much, Kara. Thank you. Wow, Kara gave us such fantastic information.

Starting point is 00:40:51 If Pinterest has been on your to-do list for a while, it's definitely been a mine, but you weren't sure where to get started. Well, now you know, Kara has given us a nice little roadmap for Pinterest for podcasters. So visit sarahmicatel.com slash Pinterest for those highlights to get you started. Until next time, have a beautiful week wherever you are. Thank you for listening to podcasting step by step. You are now one step closer to launching that podcast you've been dreaming about. But I want to get you even closer. I created a free guidebook for you with actionable worksheets called Eight Mistakes New Podcasters Make

Starting point is 00:41:29 and How to Fix Them. To find that, head on over to sarahmicatel.com slash fix. Do you ever go blank or start rambling when someone puts you on the spot? I created a free conversation sheet sheet with simple formulas that you can use so you can respond with clarity,

Starting point is 00:41:49 whether you're in a meeting or just talking with friends. Download it at sarahmicatel.com slash blank no more.

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