Inside Late Night with Mark Malkoff - Burt Sugarman
Episode Date: June 4, 2024Burt Sugarman joins Mark to discuss creating/exec prod NBC’s “The Midnight Special” from 1972-1981, iconic guests like David Bowie, Richard Pryor, Linda Ronstadt, his friendship with Elvis Presl...ey, and “The Midnight Special” channel on YouTube. Presented by LateNighter.com Subscribe to The Midnight Special on YouTube Check out the Midnight Special store Follow The Midnight Special on Instagram Follow Mark on Instagram and X Please subscribe, rate, and leave a review. For more episodes go to LateNighter.com/podcasts
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I read all of them.
It's a great help getting the word out.
I'd be grateful.
But many rock and roll acts would come in, and they had not been in that kind of a situation
with an audience, right, a few feet away from them, et cetera.
And so you just had a different kind of thing.
They were frightened.
Hi, I am Mark Malkoff.
Welcome to Inside Late Night, presented by latenighter.com.
Today's guest is the creator and executive producer of NBC's long-running, iconic late-night show, The Midnight Special, which ran from 1972 until 1981.
Bert Sugarman joins me to discuss his groundbreaking show, which featured everyone from David Bowie to Tina Turner to Led Zeppelin to Richard Pryor to so many more.
I highly recommend subscribing to the Midnight Special.
YouTube channel, which we talk about. Now, it's time to go inside late night.
Bert Sugarman, thanks for talking with us. I'm happy to be here. I have wanted to talk to you for
years and years. What you accomplished just in your life, not even Midnight Special, is it's just
to go back from even when you were in your 20s, what you've done in your life. But let's start
Midnight Special. You're 31, 32 years old. You go to NBC to pitch Midnight Special, and they,
in 1972, they turned you down three times, correct? They turned me down over and over.
They said all these people in the music business are a bunch of drugheads. They'll never show
up to do a show. And you want to do it at one in the morning? Oh, wow, there's no audience there.
Nobody will watch it.
I got that for a long time, but I didn't give up.
Back then, there weren't any shows.
This is amazing to think about the three major networks.
There was nothing at one o'clock or after.
It was always just the American flag.
It was an American flag.
That's all it was put up.
And some other network had played the Star Spangled Banner.
But the biggest audience was Johnny Carson.
When he went off the air at 1 a.m.,
there was a real audience there that didn't have any more TV.
You really did change NBC late night, and we'll get into that because you have this enormous
success with Midnight Special. Soon Tom Snyder, NBC gets smart and said we can do programming five
nights a week on NBC after Carson. And then two years later, whatever it is, Saturday Night Live,
but we'll get to all of that. So Midnight Special, the pilot airs in August of 1972. And then
the series is February of 73 to March of 1980.
which is absolutely incredible to have longevity on a show like that.
And one of the reasons that you say that it got on the air was because of you were friends
with Johnny Carson and he believed in you, correct?
Well, yes, that's true.
Johnny was a neighbor of mine and we played tennis together a lot in the afternoons.
He shot his show around six at night and, of course, it aired late evening.
But he had the afternoons open and we would play tennis.
And I had the idea that after Johnny went off, because I would watch him all the time,
it was 1 o'clock in the morning, and what am I going to do?
I can't watch TV.
There's no movies.
There's no TV.
There's no talk shows.
There's nothing.
What did I think might be a good thing to go on on a weekend?
And I thought that music would be, that young people would be up and out and coming home maybe at 1 or 2 o'clock.
and I wanted to put a 90-minute show on
right as Johnny went off.
And you're playing tennis with Johnny
when you mentioned this idea.
And I want to preface this by saying,
Carson was one of the most competitive people
in show business
in terms of somebody that had that longevity
in terms of his,
what would follow him, competition.
And he obviously had final say with NBC.
So when you mention the possibility,
what did Carson say?
I mentioned that to Johnny
over a tennis game and sat down with him for a couple of minutes.
And we talked about his audience and the age of his audience, et cetera, et cetera.
And he said, well, I like the idea, Bert, because it means that I would have people in my last half hour waiting to see your show that's tuning in.
And it would pick my ratings up also.
He said, of course, it starts to go down as the evening gets later.
But if there's a show following me, there'd be a lot of new.
people it would come in younger people wanting to see it so i like the idea can i help it all i said
yes go to and i gave him the name of the executive at nbc who was in charge of that and i said talk to him
tell him you think it could work etc and he said well i will um i assume he did once we had that
kind of conversation we didn't go any further into it until i said to him well they've got the show
now and we're going to go on in August, which was 1972, and it'll be about six, eight weeks.
I'm going to make a show, and they made me pay for it. And he said, what do you mean they made
you? I said, well, I offered. I said, if you guys don't want to buy it, I'll, I'll do the show
myself, and I'll pay for us. And I will get the sponsors. And I figured the sponsors, that couldn't
be very much money between 1 to 2.30 in the morning, because it really didn't have any at all.
and everybody would be trying it out.
I went to a fellow that I knew that worked at General Motors, his name was John DeLorean,
and I said, look, here's the thought I've got, and I knew John well.
He said, I like the idea because it'll get me young viewers for my cars.
And I love that.
Nobody else would be on.
So John was the park sponsor, a big part of it.
I got one or two others, and I produced a show and paid for it, and we went on the air,
and it went real well.
Before it went on the air for about a week or two, Johnny would talk about it coming up.
That's really helped.
He did talk about it on the air, which was very rare because he would never mention Tom Snyder.
In terms of people should stay up and watch Tom Snyder.
He never did it with Letterman when he produced Letterman.
But this shows Johnny's loyalty to a T.
He was on vacation when the first episode airs with John Denver hosting.
Joey Bishop is the substitute host.
this was, I think, yeah, between Bishop, this was between August, I believe the 14th to maybe
September 4th, but Bishop is, is subbing, and this is unheard of. Carson comes in during the middle
of that for one day on a Friday when your show was going to premiere after his time slot, and he
comes in just the host of the show just to help you out.
It was nice, wasn't it? I just couldn't believe that. In terms of loyalty, yes, to his friends,
But the show came first, and for him to do that on a break, I don't think ever happened in 30 years that I know just to accommodate a friend and really, yeah, you told me on the phone. Carson said, tell me what I can do to help. No restrictions on guests, because you were putting on some of his regular guests in terms of, I mean, a lot of that music acts, not so much, but some of them, there was some overlap. And definitely with some of the comedians. And he was even so supportive. He would come over to visit and watch the show. He was a fan.
Correct. That's correct. John did come around. Keep in mind, though, John and I were friends. We played
tennis and this and that. He was extremely competitive as a guy, even on the tennis court. He wanted
to beat me no matter what. And I thought that was terrific and fun, and we had a great time.
But this was also good for him. This was also something that he quickly recognized that if that show
got some ratings at one in the morning, his ratings between 12 and 1 or 1230 and 1 would probably
go higher. So there was a combination of friendship as well as something that would be good for
NBC and good for him, even though the NBC executives that I talked to didn't think it would
work. I paid for it. I paid for the show, and that's why I've always retained ownership
to 10 years, once a week, 90-minute, terrific sound, high-band television shows.
Yeah, for 1972, 1973, that ownership is super rare.
Johnny could not get Linda Ronstat booked on his show for 14 years.
She did an appearance in July of 1969.
To my knowledge, she wouldn't do the show until something like 1983 because she later told
Johnny when she would do TV a lot of times, the audio, their inside audio group just didn't,
wasn't good for rock and roll.
And so Johnny couldn't get Ronstat booked, so he would just come over to visit you on stage
three across the hall just to see Linda perform, correct? That's correct. You're absolutely right.
And it was her and Johnny. It was nothing personal. She just came around and we started talking to her,
and we said, well, come over and watch a show being taped and see what it looks like or listen to it on the radio or TV.
But make sure you listen carefully because our sound is better than anybody else. And we had great sound,
and I made sure that happened because our show was sound. It had to be good or we would never have an audience.
And so that's why she did our show.
So proud of it.
Linda Ronstadt said when she finally, after 14 years, went on Carson, that she mentioned
that the audio people at Carson were up until, like, I don't know, early in the morning,
the night before, just really trying to accommodate what she needed.
And she liked it so much.
It went so well.
She did it six more times.
But there's certain people with television back then.
I mean, Neil Diamond did not do Johnny Carson's show until his final year in 91.
It might have been 92, but I believe it was 91.
And there's just these certain people.
I know that you wanted a few people on.
It seemed like everybody did your show.
But Neil Diamond's an example of somebody that just, I'm not going to be doing TV.
He said he had a bad experience in the late 60s, and that just wasn't his thing.
Well, I remember so much that Elvis Presley was a wonderful personal friend of mine,
and I wanted him to do it.
When I asked him, he'd been in the Army, et cetera, et cetera, and I asked me, he said,
no, I'm a little heavy.
I don't want to do it now.
No, I don't think so.
you know, there's some great people on there and I enjoy watching, but I will do it,
but it'll be a little while.
And, of course, when he passed, I believe it was 77.
It just, he just never did go on.
And I felt bad about that because he was, he was the tops.
He really was.
And then he had Linda Ronstat with that pure voice, few people have ever met her voice,
outrageously good.
I would agree.
And we're going to get to your YouTube channel, which has 635.
videos and 248,000 subscribers and it should be in the millions and I have a feeling it will. I mean,
the catalog that you have, we're going to get to that in a bit. I do want to mention with Elvis,
you'd play football with him on the weekends and you really got to know him. What was that like
him being probably one of the most famous people on the planet playing football with him
just as a regular guy? He truly was a regular guy and he was a gentleman and also he was
extremely competitive. We would play in West Los Angeles at a park. And when people would
drive by, they had no idea that he was there playing. They'd just look at 15 or 20 of us out
there, 25 us, and running around. And he was a regular guy playing flag football or touch
football. And he was tough. He wanted to hit you hard, get it back. He didn't mind falling,
tumbling, anything. He was just a regular, terrific person to be around. Luckily, you didn't
have to deal with Tom Parker.
at all since I guess Elvis never did your show.
You didn't have any dealings with Colonel.
I never, yeah, I never did deal with Tom Parker.
It never got to that.
And I think if Elvis did the show, I would not have had to do that.
Jerry Weintraub was involved with Elvis quite a bit then.
And I had talked to Jerry a couple of times.
And he said, look, I want to get him to do the show, too.
I think it'd be fantastic for Elvis on that show.
Maybe we could do it all Elvis show or an Elvis with a couple of his close friends that he liked.
He loved Tom Jones very much.
And he said, maybe we do a show like that.
And I said, any time, name it, we'll make it happen.
You know, I don't have to tell you, but between, you know, people like Steve Miller, the dobies, Jim Crocey, Ray Charles, there's just so many people we had that I knew Elvis liked, Steeley, Dan, whatever it might be.
He just enjoyed those acts and thought, yeah, I'm going to do it one day, but he really kept saying to me, I want to look really great.
really great. And I just left it alone. That's smart, your friendship. And it's unfortunate that
didn't happen. But I love that you knew him. Richard Pryor, you know, Johnny was friends with
and would actually call him Ritchie. You knew prior. I mean, it was like around the late 60s
where you did a handshake deal with Richard Pryor to manage his money. And I'm guessing some of his
career. And you were close with him as well, probably more close. And that friendship just really
just went up until he passed away. It was a handshake deal, right? No contract. That's correct.
Richard was one of my closest, closest friends in life. I loved him for his talent, and I loved him
for being a wonderful human being. Just wonderful. And not only did Richard do the show quite a bit,
but he also came to watch the act. He would walk in the dressing room before they went on.
If it was a comic, he'd usually have fun with him. I remember he did that with Chevy Chase.
But he was, he hung around.
He just loved it.
And I know Carson would go across the hall when Richard Pryor was on the show and around just to say hi and hang out with him, which was really, really nice that they had that friendship.
Richard Pryor, I mean, it's hard for younger people to understand how controversial this man was and how feared he was by TV executives.
And just to put somebody like that on the air back then was such a big deal.
But the fact that he was so talented that he could easily work clean.
I mean, he would go on Carson and they'd bleep him out here and there and stuff,
because Johnny wouldn't let anyone talk like that except for prior.
But he didn't need to use those words to get laughs.
I mean, the guy was most people, I think, are such a stand-up comedian.
If they did a poll, like the successful ones at prior, would be number one.
You've done your homework because you're so correct.
You're just absolutely correct on these things.
I did four television specials also on NBC with Richard Pryor.
And the network always said, no, no, no.
And Richard said himself, no, no, no, why would I do it?
Finally, I got everybody together.
We sat and talked and we said, look, if there's something you think is not right for an audience, you'll just stop it.
We won't put it on the air.
It's that simple.
Richard was laughing, saying, why would I do anything like that?
And, of course, he did everything he always did.
And there were certain things we never put on the air, but the specials were.
wonderful. And they were all Richard. And Johnny just loved it, loved it madly.
When you were playing tennis with Carson, is that when you moved, because you were both in
Bel Air, is that when you moved into the Louis B. Mare Mansion? Is that accurate? Is that
where your tennis court was, like the sunken tennis court? Yeah, it was on a street called
St. Pierre and Bel Air. And the tennis court was a sunken court, and so the sound was very
unique. And I was playing a bit of tennis, and Johnny was a terrific tennis player. And we would
socialize and play, and this thing just came up. And Johnny's help was just amazing. And occasionally
you would hear drumming coming from next door, from Carson. That's what he did. He played his
drums in the afternoons often. I don't know if he wanted to get frustrations out or just learning
his craft a little better.
But Johnny was a very unique person.
He didn't have a whole lot of personal friends.
When people came on the show and he didn't want to visit with him early on before they
came on, like most shows, he wanted to have everything right top of the line there.
When they came out, they didn't know what he was going to ask and he didn't know what
they were going to talk about.
And Johnny was great at that.
There was only one Johnny Carson ever.
He was a master.
And when he came back that one point for the first midnight special when John Denver was the host and John Denver was a guest.
And I'm guessing that since you were friends with Jerry Weintraub, is that how the John Denver booking came about?
It did.
Again, you've done your homework well because that's not really widely known.
But when I was putting the show together, Jerry Weintraub was a major agent in town, personal manager.
And he said, I've got this fellow named John Duchendorf.
I said, what?
He said, well, his new name is John Denver.
He's terrific.
He's got an album out that is just doing well.
He is perfect for your show.
He doesn't swear, he doesn't scream, and I know NBC is very tough on that kind of stuff.
And come meet him, and you'll talk to him.
I'll bring him over the office, and he brought him over, and I listened to his voice,
and he was an exceptional singer, and I thought a nice fellow.
And why not?
let's give this a chance. Also, it was a year that get out to vote was important. And here this was
going to air in August of 72. And the FCC always wanted the television networks to talk about
get out to vote, more people get out to vote. And John Denver said he'd be very comfortable
telling young people that were of age to get out to vote and please vote, et cetera. And that helped
it with NBC as well. You were really smart to mention that when you were talking about the show,
because it's hard to believe, but this is 1971 when the voting age was lowered from 21 to 18.
I mean, 1971, it just took me a while for that impact to realize that, you know, people could go to Vietnam and they couldn't vote, which is pretty unbelievable to think about now.
But you did leverage that extremely, extremely well and knew what to say to NBC.
So, yeah.
Yeah, a very good point.
And that really did help me seldom on the show.
Yeah, I was on your YouTube channel, and I'm on there way too much. The pilot episode has 2.4 million views. And, you know, I've studied your show in just the success. And, you know, you did an interview where you were saying that Johnny Carson's viewership was somewhat conservative, the Midwest. So the way you would program your show, you would build your show, which makes complete sense now just looking back. But at the time, that you would start with maybe a little bit more mainstream,
in the beginning. You said like Cass Elliott, John, Denver, and then slowly as it increased,
because there's a 90-minute show, then you could throw on more of the rock acts and maybe
some of the acts that Johnny's audience wouldn't necessarily put on, correct?
That's right. That's right. I mean, if we think today about Gordon Lightfoot, the Doobie
brothers, the cars, Fleetwood Mac, Electric Light Orchestra, Jim Croachy, Logs and Messina,
Steeley, Dan, David Bowie, I'm just throwing them off the top of my head, Blondie, Bee Gees, Journey,
Hart, Steve Miller Band, Steeley, you know, just so many people, we knew we'd catch an audience,
we knew it.
I mean, you had ELO on seven times in some of these bands, I mean, it was, you were selling
records so everybody wanted to be on the show. One pivotal appearance, and I mean, as you
mentioned, I mean, there's hundreds of amazing appearances, but one that I wanted to point out
to that was special was November of 90, of 1973, when you have David Bowie that's coming
on and it's this final performance doing Ziggy Stardust. How did you book him for that the final time
he did that? This was, what was it, 1980 Floor Show? Well, I met him, I met his manager. It's
the time. On a quick trip I made over to England and talked about it, and Bowie and how he could
blow out in the United States and shake everybody up with his enormous talent. He said,
well, okay, well, if you'll come over and do it in a club, a little small club in England,
you can tape him, and we'll get it. And I've talked to him about this already, and he'd like to be
on the telly in the U.S. And so I did it. I took my crew over and sound people and everything,
and we went over and there's Bowie and who knew that Marianne Faithful would walk in with
Mick Jagger or whoever was there in the club and Bowie was absolutely amazing, amazing.
He had a lady he worked with named Duschenka whose name is not well known but he was just
sensational and the tape that I had that even didn't get on the show was really something
and Bowie was an outstanding, wonderful person to work with.
Just wonderful.
Yeah, when he did that show, I mean, it just got so much endless press.
I want to mention also, if you go to the YouTube channel, you have a Midnight Special store.
We talked yesterday, and you were actually wearing a for Sugarman Midnight Special t-shirt.
I loved this store.
I was looking, you know, four types of T-shirts.
You have hats, sweatshirt, mug.
I'm not a big belt buckle fan, but if I ever get one and I'm tempted to do this,
you have this $350 belt buckle made out of 100% German silver.
And I have to say the design is absolutely beautiful.
And it says inside compliments of Bert Sugarman.
Well, it makes me laugh to hear about that because on there we have sold some belt buckles to people.
I know that one went to Australia.
Another couple of them went to Japan.
But I find that really interesting.
The belt buckle's terrific.
I mean, I would never even, I didn't know if any of them would sell them there.
I didn't really care.
But they're so beautiful.
I agree.
I, for a couple of years up in Big Sky, Montana, the professional bull riding is up there,
late July, early August every year.
And I have given the winner of that for a couple of years, one of the belt buckles.
And I find out that they send me pictures.
They wear them all year long.
So it really makes me feel good to see that.
It is the only bell file that I wear.
It is gorgeous.
It really, really is.
I want to also talk about the comedians because I know obviously people will talk about
these amazing iconic musical guests, but I mean, I'm looking at the comic list.
Now, Steve Martin, of course, we talked Richard Pryor, George Carlin, Joan Rivers,
Monty Python, Andy Kaufman.
And it just goes on and on with the comedy.
When did you realize that that might be a good,
a good fit with what you were doing with Midnight Special, just, and most of it, like, in the
beginning was, we're going to do music. But how did that organically happen? And looking back,
what was that experience like working with the comics? Organically, it happened because I used to
watch Johnny Carson on The Tonight Show. And he had comics on there. And I was laughing so much
at some of these comics. I thought to myself, well, why can't I do the same thing? And that's how
that happened. And Steve Martin started. It was just absolutely.
outstanding. He was part of a group called the nitty-gritty dirt band. This is a whole long time
ago. But then Richard Pryor, once Richard came on, everybody knew they could come on no matter
what, every comic. Once Richard did it, that was the license for everybody else to do it.
You had Ed McMahon, I believe, host at one point. And maybe he did the second show. I know he
was on the second show for sure. I don't know if he hosted. Did you know Ed McMahon at all? Does
anything stand out?
I did. I did. And I thought that Ed was a celebrity in his own right. He was what they called the second banana with Johnny, which is not easy when you have the star of the show next to you who wants as much camera time as they can get. And you can also be serious with that person and make them laugh. Ed had that and he was a real talent himself.
Well, 1976, at what point do you realize with the Bay City Rollers being on your show that it's actually
getting dangerous in the sound stage because of the fans? Again, they're a group I don't think a lot
of people maybe today, younger people know who they are. But at the time, I mean, you can compare
their popularity to anybody today at the very top. I mean, it was, a journalist said it was
quote, chaos and almost a riot. Is that accurate? And what was that experience like for you,
being right there. I'll call it excitable. Remembering back on that, it was excitable in there
was a different audience that we had normally. We had many, many celebrities that came in and
want to be in the audience and the young people kind of left them alone knowing they were really
in there to watch the show. But that night was a different audience. And it was promoted by the record
company early on to let everybody know that they were going to be on the air. And it was
It was quite noisy, quite excitable.
And it said in the newspaper, and I don't know if this was accurate, that five people were injured, one hospitalized, and that NBC, I don't know if it was security had to remove certain fans that were just so over the top.
I mean, is that accurate?
Did it get a little bit of a security issue for the band, or was that overblown?
I don't remember anybody getting hurt, but I do remember some people, maybe 10, 12 out of the end.
80 or 100 there that really were removed.
They were carrying in sticks and things to tap and make noise and this and that.
So people were removed, but I don't remember anybody being hurt.
You were quoted as saying many rock and roll acts were scared to death about TV and
initially doing the Midnight Special.
Why do you think that was?
Well, they were.
And what happened was the record companies were pushing them to do it.
But think that.
there was no Coachella music festival that didn't exist and they hadn't been on stage out in city to city
country acts did that they get in a van and the country people came on and they're so used to live
performing that it was easy for them but many rock and roll acts would come in and they had not
been in that kind of a situation with an audience right a few feet away from them etc and so you just
had a different kind of thing. They were frightened. Fortunately, if Richard
Pryor hung out that night, he talked to him and didn't worry, but Sam and Dave and Redbone
and, you know, the BG, think about this, Minnie Ripperton, Little River Band, C.O.Js, Chuck
Barry, Johnny Rivers, all these people had not all performed in front of audiences like
they were coming on to do with TV cameras in front of them. That's a good point, Billy Preston.
Yeah. I mean, the amount of people that you got, they saw the record company and the musicians just saw the success and there was nothing like it. You were one of the rare shows at that time to insist that nobody lip sync. I mean, it was common knowledge. I don't know if the time, but now that Dick Clark with Bandstand was doing lip syncing. I mean, it was so obvious when you look at it now. And you had your friend with rock concert with Don Kirshner. They would do a decent amount of lip syncing, correct?
Yes, that's what they did, and it was known, and it was fine.
There was nothing wrong with it, except I had made the decision with show number one.
There would never be lip syncing on the show ever.
And when I'd mention it, whether it's a Tom Jones, somebody said, I'm not going to lip sync.
Of course, I'm on his thing, et cetera.
And then a few acts said, no, no, I have to lip sync.
That's what I do.
And they couldn't be on.
I won't mention the very few that did that, but I couldn't put them on.
have them left sink and I wouldn't do it. I've got interesting stories. I'll give you one.
Sure. There's just so many stories over the years, but John DeLorean called me and he said,
listen, I, you know, I was your sponsor of that first show there early on. He said, but I was in
England recently and he said, I met an act and she's going to come to the United States. And when
she comes over, she's going to come to L.A. And I know I'd love her to be on the show and she's that
good. Would you pick her up at the airport and do me a favor? I said, John, I'd do anything for you.
You were there early on. Are you kidding? It was a lady name Olivia Newton, John.
Wow. Yeah. I went to the airport. I didn't know at the moment that she just broke a record in
England. I didn't know that. I just a friend of John's, that's all. I got her, picked her up,
and spent a nice dinner the evening with her, and all of a sudden that record starts to break in the
US. We put her on the show, and of course, that's Bolivia. She was wonderful. One of the great
ladies I've ever met in my life. That's what I've heard from everybody that's so nice and
personal, especially to the fans and people. She really had a lot of respect. When I was invited
to go to Jimmy Fallon a bunch of years ago when Paul McCartney was on the show, and Paul
did, for the studio audience, he did five or six songs and only two aired. And that was, you know,
he just wanted to play. That would happen sometimes, where,
musical acts would play more songs than would air? Is that true?
They loved to perform. They loved it. Just loved it. I mean, think about Elvis Presley out there
like Bruce Springsteen for three hours, three hours shows in Las Vegas. He just didn't want
to get off the stage. He loved performing. I love hearing that. Yeah, I've seen Springsteen twice,
and that's absolutely true. But just the fact that really doesn't happen a lot anymore. Sometimes on
Saturday Night Live after Good Nights, occasionally a band is, we'll play an extra song or so,
but I just love that McCartney, you know, he's been around for so long, he just, and I know he did,
I used to have a work at a day job at the Colbert Report, and I know when he was over there,
he put on a mini concert, and again, not everything aired, but he just, yeah, loves what he does.
Is it true?
And I don't know if this was through your entire run that you had multiple sound stages, at least two,
where if one band was done with their act, that you could go to the,
second stage, we're having the other band, their equipment was ready, their audio, so you didn't
have to have these huge breaks. Is that true? Exactly what we did. One would be setting up,
and all the mics around them would be off, and the other band on the other side of the stage
would be performing on television. We'd be shooting it. And in a matter of seconds, they were
applauded. Good night, goodbye. And here came Joe Walser, whoever it might be. I want to make sure,
you've talked about the belt buckle and the shirts and all those things that people understand on
YouTube there are a couple of midnight specials that people really don't do what we do with live
shows going on each Friday as we have and shows in order from 72 on they have to go into
without any spaces between any letters midnight special tv show and then say subscribe and it's
free. And you get a chance to look at every one of these midnight special shows and we let one
new one out a week free. It's unbelievable in terms of, I mean, you go down this rabbit hole and
I mean, it seems like everybody, and it's just this eclectic group from Kiss to Ray Charles to
Johnny Cash to, yeah, Tina Turner to Zeppelin. Yeah, it's unbelievable. Did you do,
is it at least 350 episodes of Midnight Special? Was that about, right?
450. Wow. And at one point, you were doing 48 episodes a year? Is that what the highest was?
That's exactly right. Wow. 48, 90-minute shows. I can't believe it. I never missed a taping. Oh, my gosh.
Long time for 10 years. Wow. And you were smart. You were on the floor, which doesn't happen a lot. A lot of times the producers, the EPs will be in the booth. So you got to experience it with the audience, which I think is a,
was a smart thing and just of, I mean, in terms of the experience, you can't beat that.
I thought that the act would be more comfortable since I'm the one that talked to them,
interviewed them, that if they saw me both producing and directing the show right from the
floor in front of them, if they wanted to stop, have a question, I could do it right there
on the spot. And it made many of the acts comfortable. I used to hear that from Loretta Lynn a lot.
You stay out there now. You stay out there. If I miss something, I'm going to stop it and I can talk to
that's exactly how I worked on that show.
And there were certain people initially, like Jim Croce, who just, it was just such a new thing, I guess, for him dead.
And when he was there the first time, he didn't know if he wanted to do this.
And he was talking about maybe slipping through the door in leaving.
And you, is this right?
You convinced him to stay.
And he had such a good time.
He said, I want to come back in three weeks.
I want to host this.
And I want to.
Here's the, yeah, here's the story with Jim.
I had never gone on camera.
That's not what I wanted to do.
I always wanted to be behind the camera.
And Jim said, the record company tonight while I do your show.
And this is while we're doing the show.
He said it's going to hand me a gold record for a million seller.
But I want you to give it to me.
It's really important for me that you give me the gold record.
I said, Jim, I just can't.
I don't do that.
He took the guitar off his neck.
He said, well, then, Bert, I'm not going to do the show tonight.
I'm just going to leave and I'll see you later sometimes.
I said, hold it, don't you can't walk out and leave.
We've got a whole show here.
He said, well, then you're going to have to give me that record and then I'm going to stay.
Well, I did.
The only time I ever went on camera in 450 shows, I gave him a record on camera and had a great
time with him joking and laughing.
He said, I'm having so much fun.
I'll be back in three or four weeks.
And then unfortunately, he and Maury, who worked with him, were killed in a plane crash.
Yeah, and that was after one of his big hits, I think it was the day after trying to figure out what song it might have been.
I don't know if he sang it on your show, but it was, I think it's, I've got a name.
I think that was the one that was released and then he passed away the next day.
Oh, I mean, he's just one of the, I mean, in terms of a performer and just to die in so young, it's so sad, but I'm glad you captured him.
Were there singers and musical guests that required or asked for cue cards?
For what reason?
On Johnny's show, they were given the option, and some musical guest wanted cue cards.
I remember going to David Letterman's first show on CBS, and Bill and Joel used cue cards, just for to remember their lyrics, just in case they needed.
No, I didn't run into that.
I did not.
Maybe it's so long ago, but I did not run into that.
They might have written something in their hands, but I wouldn't have known about that.
Yeah.
Did any of the X ever asked to redo his song?
Yeah.
That would happen occasionally, okay.
Yes. Occasionally they'd say, look, I missed a note or somebody missed it in the drum. It wasn't exactly right. I'd like to do it again. And of course, I always said yes.
Of course. Yeah, I mean, you want the best product possible. Was there any segment or any guess that was unerable either because the sensors or maybe the performance just you judged it not to be as adequate or maybe it didn't make the artists look good? Was there anything that didn't air?
It's a wonderful question. And I'm thinking back now.
and I don't think that ever, ever happened.
But I love the question.
Yeah, I mean, that's amazing.
I mean, the segments that have aired are all excellent and everybody looks great.
What was the situation like with the dressing room, with the riders for all these bands?
Did everyone get the same or did you have to make special accommodations depending on how famous the singer was?
We had nice dressing rooms.
And if they wanted something in front, a certain Coca-Cola or a certain this or that, we were happy to oblige if they like,
like to a certain kind of chip or whatever it might be sandwiches,
we would do that.
And a young fellow was also in the show named Rocco or B.C.
Sometimes if an act, the manager said they're really nervous,
Rocco would go with him the night before,
have a bite to eat with him, eat with him, talk about the show.
I know we might even smoke something with them
and make them more comfortable.
But Rocco was a big help for act coming out on stage the first time.
I was looking online and just trying to do as much recent.
search as possible on Midnight Special and yourself.
And I found it interested in in terms of the compensation,
because I'm looking at certain acts.
I found contracts.
And you have somebody like David Bowie coming on in 1975.
He's given $337.50 plus a 10% agency commission.
And then you have someone like Harry Chapin.
Maybe it's because he's hosting.
He's getting $728.
The Shirelles come on in 73.
They get $615.
plus commission. Gladys Knight and the Pips, 1,227 plus agency commission. How did the pricing work?
Did it just depend on the group? No, it was all because of the GILS. But if you saw Gladys at a thousand
something, that meant that the Pips were included, Gladys Knight and the PIP. That makes sense.
And whatever the GILS said that they had to get, that's what we paid them. If you mentioned Bowie at
300. I don't remember anybody
less than 550 or 600,
which was standard from the
Guild unless that had something to do
with taping in England.
When did you realize that putting Helen Reddy,
who really got famous off of your show,
to making her a regular host
from July of 75 to March of 76,
that that would be a good idea.
Did Jeff Wald try to
put that in your mind, or
did you just recognize her talent and this
would be a good fit? Well, Jeff was
her husband and manager.
And her talent was just enormous.
Her songs were hits and the Delta Dawn, et cetera.
I just thought that would work for a while.
And it did.
Yeah, she was phenomenal.
I got to see her perform once.
When you would tape, I saw people show different ticket stubs for a midnight special.
And some of the times were 7 o'clock at night.
There were other times it would be 11.30 a.m.
I know once with David Bowie.
Did that happen a lot that you would tape in the morning?
It was their travel.
schedule. If there was an act that I really wanted to remember from Helen and Gladys and
Hocus Pocus and Chuck Mangione, just think these acts, again, ELO, so there's acts unusual
and I would tape when they were available. That makes sense. They were going out of the country,
yeah, and they're available on a Saturday morning at 10 o'clock. Well, we'd make it work.
That makes sense for David Bowie. Absolutely. What was that ticket weight like? Because the studio
300 teenagers, people
in their 20s, for the most part.
But to get a hold of a ticket like that,
what was the weight like?
That must have just been, I'm guessing,
just months and months, if not like, a year or two.
I'm going to be honest with you,
I never got into that.
I had three wonderful ladies that worked for me
that took care of all outside people
and ticket holders, and I have no idea.
Yeah, I mean, you had so much to focus on at the time.
If you had a comedian on that the audience
just didn't necessarily get.
I don't know about Monty Python,
but if you had a comedian that just did not do well,
would you have to Sweden and post and put laughs on
just to make the comics look good?
Did that ever happen?
I don't remember that ever, ever happening.
Yeah, I mean, the people you got like Billy Crystal,
they all did amazing.
What was your working relationship like
with Dick Ebersol on Midnight Special?
What did he add to it, if anything?
And what was your, that relationship like?
So the short period of time that Dick was there,
He was outstanding.
He loved television.
He loved the camera.
He loved the act.
And everybody that was around him knew that Dick had a huge future in television, including
me.
And for a while, he stayed with me in my house when he first came out to California.
And when he started talking about things, and the first thing he saw in the morning,
he grabbed the newspaper to read the sports section.
Entertainment would come second, but sports first.
And, of course, that's where Dick ended up, but just an enormous, enormous television person.
And you guys were both so young. I mean, it's amazing. I mean, with Dick. And I mean, you were, yeah, like 30, 31 when Midnight Special came at.
Why did Wolfman Jack leave as the announcer? And what was your relationship like with him?
His name was Smith. I don't know if you know that. Oh, Bob Smith. Wasn't it Bob Smith?
Yeah, Bob Smith. Yeah, but he was both men. We all call him Wolfman, but he was on a Tijuana radio.
station and when he played a record it usually turned into a hit so that helped get the act
between the record companies wanting an act to do it even if they were afraid wolfman they knew
if he played and liked their music they'd have a hit make money so he was a big help and the acts
that were scared always said can wolfman greet me when i come out can wolfman come my dressing
room i'd like to spend a few minutes with him and he loved it and all the acts loved it and then at one
point he decided to leave or maybe NBC had a different vision for him and the show changed or
how did that work when he departed? He just said, I think I'm going to, I've done this for so many
years and I live in the East Coast and my family's there and my wife. I think I'm going to move on
and we were all happy because we loved them. That makes sense. During producing Midnight Special,
you're working on other things and I have to ask and I'm fascinated by this. In 1976,
you produced Bob Dylan's supposed to be a one-hour TV special. You're going to take it to
to networks. This is outside Clearwater, Florida, during the Rolling Thunder tour. He's with
Joan Baez. So you filmed this in front of 100 audience members. What was that experience like?
And at what point in the process did you realize this is never going to air? Well, I didn't know
it was not going to air when we were shooting it. One of the reasons it didn't air is because
of Dylan. He said I wasn't comfortable doing what I did. I didn't like my performance. And I
I just don't think I want that show to air.
So he was the important one saying let's not let it air.
I figured it was Dylan, and it's never been aired.
Is it their bootleg copies out?
I have no idea.
I have a copy of it.
I've never put it out, never done anything with it.
Yeah, I would not want to, Bob Dylan.
I wouldn't do that.
Of course, you would never do that.
Some of the acts, I mean, I don't think people know this, but even before Midnight Special,
I mean, you were the executive producer along with Pierre Cosette for the
first ever Simon and Garfun Gold Network special on CBS.
What was that like working with them?
I mean, it was fun.
It was just a lot of fun.
They were amazing.
They had a hit after hit.
Two amazing singers and amazing people.
It was just a lot of fun doing it.
I loved it.
I remember doing a game show in 1969 and 70, and NBC wanted this special, excuse me, this game
show I had to go on the air, but we didn't have a host.
and the head of daytime programming said take a look at this fellow he's Canadian and he's not
been the United States but we think he could work on your show and I looked at it and I thought
oh my gosh this guy is great he is just great his name was Alex Trebek so I had him do my show
in NBC and after a season they canceled the show but they kept him and he was still around
and he and I were friends until he passed recently yeah that was his big break he was in his
mid early 30s and you put them on. What was the highlight for you when you produced the
Grammys in 1971 with Pierre Cosette? What was the highlight? You had John Wayne who was there
to present for Best Original Film Score, which was big for the media and you had Andy Williams that was
the host. But what stands out about you producing the Grammys? Well, my partner Pierre Cosette was a
major part of that. He was really, really terrific with a lot of the acts and some ideas he had. A man
named Bob Wood was president of CBS at the time. And the Grammys were not live. It aired way after
the show. And we wanted to do a live show. No one had done that. And so for a couple of years,
we did that. And again, Pierre was a big part of that. And great to work with. And I learned
a lot working with Pierre in television, live TV, and had a great time then.
Yeah, Paul Keyes was a writer for that as well who would laugh. Being at NBC Burbank, did you
you develop friendships with people, like with Laughan and with the Dean Martin show and
shows like that around Sanford and Sun around the line? Martin remained a friend of mine
all through his entire life. Always a friend of Dean's. And George Slaughter, who produced and directed
Laughan, remains a friend as of today. He's a buddy of mine. He's great. He sat down with him.
Yeah, he's wonderful. They're all relationships, but they're wonderful.
You were friends with Elvis. So what was that like the year after he passes away? It might
have been less than a year that Priscilla Presley trusted you enough that you were the person
that she's going to have manage her and, you know, that all, I mean, it was the biggest
story in the world of Elvis Pass as a way. What was that like working with her at that time
shortly after Elvis passed? Well, I enjoyed her enormously. I don't know for a few years and I
enjoyed her. We both had an agent named Norman Brokaw to William Morris Agency. And Norman
suggested one time. Why don't I get involved with Priscilla and she believes that she wants to go
into TV or go into film, whatever it might be. Would you just sit and visit with it? I did.
We spent time together. She's very bright. She's terrific to visit with. But it never went any
further than that. I read an article I found in the newspaper from 1973 that said you and Jim
Aubrey, who was CBS president, MGM, went to the same gym and were friendly. Is that true? Jim
Aubrey's stories larger than life. Did you know him? I knew him well and he was a good friend
and a highly unusual, wonderful, terrific, smart guy. What stands out about him? Take a look at what
the CBS schedule looked like when Jim Aubrey was there. It was totally eclectic from Beverly Hillbillies
to show that didn't match that. And he put that together. I've always wondered how he did that.
It was just great. He just had a knack.
A real knack for that.
Yeah, I mean, it's definitely his career when you look at it.
Online on the internet, there's so much stuff that isn't true.
I don't know if this is true or not, but it said on Wikipedia, and I wanted to ask you
that Midnight Special was canceled by NBC at the request of, it says, of Dick Ebersall
is part of the deal for him to take over Saturday Night Live.
Is there any truth to that whatsoever?
None.
I didn't think so, because I know you're friends with Ebersol.
It didn't make sense.
Yeah, just everything I've heard and stuff, it didn't make sense.
So that's not true.
Okay, that makes me feel better.
I'll tell you why the show went off and NBC didn't cancel it.
I stopped it.
Here's what happened.
They came to me NBC after all these years and said, you know, you have a certain rate card.
And for using our studios, you pay a certain amount of money.
But we want to kick that up maybe three and four times.
And we just feel we have to do that.
And I said, well, then I'm not going to make the show anymore.
They said, you're what?
I'm not going to make the show anymore.
It would just make the cost enormous and no fun at all.
And that's how the show went off the air.
That's how it went off.
I don't know if you ever thought about writing a book,
but I'm just looking at everything you've done.
And it's unbelievable.
And you're 24 years old,
and somehow you get the American distributorship
for all these cars, Excalibur specifically.
That was the big one.
And you're in your 20s, and you're selling cars.
And you own everything.
You own this, and you have people like Steve McQueen.
and Sonny Bono buying cars from you.
Time Magazine does an article in 1967 about you.
You're this 28-year-old guy,
and everybody in Hollywood is buying these cars from you.
What was that like?
Well, I know now that if I ever wrote a book,
you'd have to be involved in it with me.
I would be honored.
I'm easy to find.
Yeah, these are things I don't think about.
My wife often tells me to write a book,
and I want her to write hers first.
But it just doesn't enter my mind.
It honestly doesn't.
It's just like wanting to be behind camera.
I don't like to be out in the forefront.
You're basically importing cars from Italy and I believe other places as well,
Maserati and Gia.
You have this dealership, which you own in your 20s.
It said in this article I read in Time magazine that Phyllis Diller bought three from you,
Rod Serling.
In terms of that business being 24 years old and buying that selling at 28 and then,
I mean, you had enough money.
You retired for five months, and then you got bored, and then you said, well, why don't
I try TV?
I'm guessing it's just like street smarts that you, I know you went to college for it, but to be 24
and to be able to be that successful, how do you explain it?
Well, I can explain part of it maybe by saying that in my high school, I was a C student
in almost everything I took.
I got into college.
I don't know.
I went to USC, and I think we got help to get into the college.
And I was, other than numbers and trigotomy and negatometry and all these different things like that, I was a C student.
I guess whether it was U.S. history, English, whatever, I was a C student.
But I always wanted to get out and do things on my own.
I thought that I could do things in real life better than in somebody sitting over me with having to turn in a paper in a certain time.
And so that's what my life became.
It became being an entrepreneur.
And so successful right away.
I mean, the Excalibur was such a big deal.
I mean, back then, zero to 60 and 5.8 seconds was unheard of.
And it seemed like everybody in Hollywood, and you were friends with a lot of these people would, yeah, just show up.
And you develop this name worldwide, really, is the person to go for for that, which
says a lot. I had some really unusual, interesting friends. One of them was Glenn Campbell.
And Glenn and I used to travel around together a lot. And he was a, when I first met him,
he was a studio performer. He played instruments for singing acts. He didn't sing himself.
But I can remember a story with Glenn. We were in Aspen skiing for a little bit. And we ran into
John Denver, who lived in Aspen on the streets. And he said, listen, I'm having a party night.
Why don't you guys come by? Here's how to get to my.
my house. And that afternoon, the snow started to come down. It was so heavy, we could hardly
see the front of the car. And we're driving about five, six miles an hour on this dirt road.
And Glenn says, oh, there's a light. There's a light. I said, Glenn, we're in Colorado. You just
don't pull over and pull up to somebody's house. They've all got guns inside. No, no, no, it's okay.
And I hadn't thought about the fact that at that time Glenn had his TV show on. And he says,
don't get out of the car. I'll get out of the car. Come up to the light. And I pull up to the
this light, there's a front door there, and he opens his door. And a little, little old lady comes
out the door. As the door opens, he's standing there. He hasn't said a word. And she yelled,
hi, Glenn, come on in. I was stunned. I was stunned. She'd seen him, obviously, on television all
I couldn't believe it. I got in that house. She didn't want to say a word to me. All she wanted
is give him a drink, give him anything you wanted, said John Denver lives out down the road there,
Don't leave me.
And we never did get to Johns.
We spent about an hour and a half with this lady.
I love that.
To be that recognizable.
Those are really fun to think about, yeah.
Even before you were doing cars, I mean, you were really young.
I mean, you're, in 1961, you start making the Hollywood gossip columnists or writing about you.
You're dating well-known actresses.
What was that like?
I mean, from 1961 to 65, I saw you mentioned in all these.
Was that exciting? Was it unusual that you get used to it?
It was normal. It was just normal because those people lived near me and we went to the same
restaurants and same coffee shops. And I just knew a lot of these people. So it wasn't
unusual. It was putting the press a lot because some of these people might have been well
known for television or films. But it was just normal.
I hope it's okay. And if not, I'll edit it up. But one of the ladies that created such a stir
that you dated was Anne Margaret, everybody covered this, and that was the early 60s.
Well, George Burns introduced her to me. She was working on stage with him in Las Vegas,
and I went to see the show, and he introduced together, and so we went out a bit, and she was
lovely, just absolutely lovely. I followed a career for many, many years. You were 25, and she was
21. It's amazing to think that early that you were getting in the press. I'll let you go,
but I just want to thank you, and everybody check out.
the Midnight Special YouTube channel,
the store,
buy several belt buckles
and that you also have a DVD collection.
That's also for stuff.
Bert Sugarman,
this was a huge thrill.
Thank you so much.
Well,
let me know when this is going to be aired
because I want to listen to it.
Absolutely.
This was an honor.
I hope you have a good rest of your weekend
and yeah,
we'll be in touch.
Same with you.
Thanks so much.
Thank you, sir.
Bye-bye.
Bye.
Thank you for listening.
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latiner.com forward slash podcasts. Have a wonderful week, and I'll see you next Tuesday.
We're going to be able to be.
I'm going to be.
We're going to be.
I'm going to be.
We're going to be able to be.
I'm going to be.
You know,
I'm going to be.
I'm going to be.
I'm going to be.
Thank you.