Insight with Chris Van Vliet - Chris Gronkowski on playing in the NFL, his younger brother Rob and being on Shark Tank

Episode Date: March 4, 2021

Chris Gronkowski joins Chris Van Vliet from his home in Dallas, TX. Chris is the CEO and founder of Ice Sharker and also the older brother of NFL star Rob Gronkowski. He talks about his time in the NFL playing for the Dallas Cowboys, the Indianapolis Colts, and the Denver Broncos, what it was like not being drafted, being the middle of 5 Gronkowski brothers, the moment that he knew Rob was an elite football player, whether or not he thought Rob would stay retired from the NFL, his experience on the ABC show "Shark Tank", working with Alex Rodriguez and Mark Cuban, what fatherhood has taught him and much more!  If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests.  For more information about Chris and INSIGHT go to https://chrisvanvliet.com  Follow CVV on social media:  Instagram:instagram.com/ChrisVanVliet Twitter:twitter.com/ChrisVanVliet Facebook:facebook.com/ChrisVanVliet YouTube:youtube.com/ChrisVanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Welcome to Insight. I'm Chris Van Fleet. If you happen to be new here, I'm an Emmy Award-winning TV host, and I'm fascinated with finding out how people are wired to achieve greatness. It doesn't happen by accident. On each episode of the show, we have in-depth conversations, and we reverse-engineer the habits and techniques of the world's top athletes, actors, entrepreneurs, you name it.

If they're the best at what they do, I want to get their insights so we can apply it to our own life. And today we've got a combo. We've got an athlete-turned entrepreneur. And he just so happens to be part of one of the most legendary football families in the history of the NFL. I'm talking about the grassroots. Bronkowski's. Four out of the five Grancowski brothers played or are

currently playing in the NFL. Oh, and the brother who didn't play in the NFL? He played pro baseball. So, so yeah, I'm sure you're familiar with Rob Grancowski from his time with the Patriots or his recent Super Bowl win with Tom Brady and the Buccaneers. Well, picture that energy and that enthusiasm that Rob has times five. Yet five,

five Gronkowski brothers. And if you're a fan of Shark Tank, you may remember seeing all of the brothers on there supporting Chris and his business Ice Shaker, which is the world's first insulated protein shaker cup. I have one. It is badass. Next level.

Take a screenshot, tag us both on social media. Chris is at Chris Grancowski. His company, Ice Shaker, is at Ice Shaker, and I am at Chris Van Vleet. And take a second right now to hit subscribe on the show so you don't miss out on any future conversations like this one. Thank you, by the way, for the flood of reviews that we got last week. The show is currently one of the top 10 wrestling podcasts in the world, and it's all because of you.

I can't overstate enough how much I appreciate you and how much I appreciate you taking the time to leave a review if you do happen to be listening on Apple Podcasts. They're the only platform that does reviews. So that's why we read the Apple podcast reviews. It's not that I like Apple more than Android. It's not that I like Apple Podcasts more than Spotify or Stitcher or Google Podcasts or Podbean or anywhere else that you happen to be listening. They're the only one that do reviews. So that's it.

This one's from Botch TV who says CVV is the way. CVV asks the questions that no one thinks about. I started watching him on YouTube and I can say that I'd love to be interviewed by him. more than anybody. CVV asks the deep questions and gets into the lives of the interviewees. Definitely worth listening to. There's something out there for everybody with CVV. He's great. Well, you are great, Bosch TV. Thank you so much. Thank you for helping us get one review closer to that goal of 2,000 reviews. I'll keep reading one out on every single episode until we get to that 2000 review goal or May 19th, my birthday. We'll see which one comes first.

My guest today is the CEO and founder of Ice Shaker, also played in the NFL for the Dallas Cowboys, the Indianapolis Colts, and the Denver Broncos. Please welcome Chris Grancowski. Well, I don't know if I've met a Chris that I haven't liked, so it's great to have Chris Grancowski on the show. Thanks so much, man. Hey, that's a good name, man. It's the best name. I mean, I might be biased, but I think it's the best name. I agree.

I don't think I've met a bad Chris myself either. man. That's right. I agree. I like that. I love all the jerseys you have behind you. Are you also wearing a jersey as well? Oh man. So this is the yeah, it's the Cardillo weight belt. So I see your belt in the background. Yeah, the championship belts. We have weight belts and he makes a bunch of custom belts for us. And he sent me like the hockey jersey too because he makes these crazy videos where he's like skating on ice. He's working out on a like on his dock. And then the ice freezes over. we went up there, we knocked some holes in the ice and we took ice bass in the lake. So he's crazy, man, but he sent me the hoodie as well to stay warm because it's crazy

here in Texas right now. I don't know. You say that he's crazy. I think between you and your brothers. And by the way, there's five of you guys for those people who don't know. You guys are pretty crazy, I feel like. Yeah, man. We definitely have had some good times.

That's for sure. And you're the middle brother, right? Middle of five. Yeah, man. And so oldest brother, Gordy, played baseball. He's too scared to play football. And then after that, the other four brothers all at some point played in the NFL. To your poor mom, your poor mom.

I'm still trying to figure out she did it, man. I now have three boys. I'm like, man, three is a lot. And five is a full-time job is what it ended up being, especially when you're playing sports. And she fed us every meal from breakfast. She packed her lunch. She fed us dinner.

We weren't able to go out to eat because we were just, just we're out of control. She couldn't control us at dinner. So she had to cook every meal for us as well. At what age do you feel like you and your brothers started to get out of control? Man, probably like as soon as we could walk. I mean, I know my mom just would tell me stories about how I would throw the dresser over. So like I would I'd get mad. She put us, she put me in the room for time out or whatever it was. And I pushed the dresser, fall over, block the door. They couldn't open the door up and that was probably when I was like three or four years old. So yes, it was pretty crazy since way back when, man, way back in the day. So between, you know, you and your four brothers

and then you have three sons now, are the Grancowski's not able to make women? So we thought for a minute it wasn't possible. My older brother Dan has two boys and then his third was a girl. So it's possible. It's just very unlikely. It's just crazy to look at like what you've accomplished. both in football and outside of football and what everything, you know, all your brothers have accomplished. It's just, are you guys, were you guys just freak athletes from like a young age? Oh, man, we're definitely good.

You know, we were definitely, you know, usually better, one of the best players on the team. I think a lot of it came just natural competition between the brothers and competing against, you know, your older brother, but also their friends as well. And that brought out a lot of competition in us. We were always playing sports. My mom didn't let us watch TV.

It was all about, hey, get outside, get that energy out. And that just built, I think, good athletes. I think in high school, what happened to was my dad realized there was opportunities there. And he got us a speed coach. And I think that really took us to another level because you could be strong. But to really have control of your body and have speed is the number one asset that you can have to get to that next level. So without that, I would have never got a scholarship. I would have been one of those guys that just wasn't fast enough in the 40.

So that I think really helped us. It really helped me get to that next level. And at that age, you can really improve a lot if you have the right coach. And I think that was a huge play for us as well. So I think that helped. I love what you've been doing on Instagram where you're answering like these questions that people send in. And you actually, you were talking about your 40 speed. And you were saying that it was like it was a five.

Then you got a speed coach. And you got down, you undrafted it. were like 4-7. Yeah, yeah. So, yeah, I was probably- Or sorry, the combine, yeah, that's a huge difference. Yeah, and it takes you from being, you know, a guy that won't get a D-1 scholarship to all of a sudden,

you're this prospect. And so that was big. I mean, if I ran a 5-0 at some of these combines in high school, I would have never even got looked at. But the fact that I was able to get down to about a low 4-8 in high school, it gave me that scholarship offer. It gave me that opportunity. And then after that, you know, through college and stuff,

I just got faster and faster as well. I would think this all begins with your father being a great athlete. So what are your dad's sports? So he played college football. He played baseball in high school as well and then college football. And he was a lineman. So he was a big guy. He was about, you know, back then, he was, you know, 6-3-275, which was big for alignment,

you know, back in the day. So he played at Syracuse. He went on to play like as a scab player in the NFL. And, you know, he had the contract on his wall from the bills where he saw, for like two days with the Buffalo Bills. And it was cool to see. But, you know, you started having kids early. You know, my older brother, Gordy, had one.

He was 21 years old. So he moved on pretty quickly from sports because of injuries and kids. So what was the first sport that you played like at a good level? Oh, man. So we all grew up playing hockey. Hockey was big. Yeah, I am from Canada. I'm with you.

That was huge. Everyone played hockey and baseball. So those were our two main sports. growing up. We started with T-ball and maybe hockey at the same time. And just loved hockey, though, because it taught you out of hit. And we were so aggressive as kids. Like, that's all we cared about was. We got to get to whatever it was, pee-wee or whatever level it was where you could first start hitting. That was like the best day of our lives growing up. I can only imagine what it was like with four brothers just hitting each other all the time. Yeah, yeah. We finally got to hit other

people so it was pretty cool so when did you get into football so football didn't start until high school oh my dad uh and it really it didn't start until my second oldest brother dan the oldest brother never played football uh had no interest in it my dad wasn't like we weren't this football family and my dad wasn't like forcing us to play football or anything it all came about because my my second oldest brother dan was like this absolute monster in high school he was like 6-6-235 and naturally everyone's like yeah you're you're playing football man uh and he ended up being the starting quarterback and it was just the coolest thing ever for me to see and i'm like man i got to be cool like my bro so that's why i started playing it was just the domino effect after that but

none of it came about until high school so if you're the you know you're the middle brother you're you're the third brother whose footsteps do you feel like you need to follow it is a gaudier is a dan i was i was following dan i mean it was kind of you always kind of did what your your one older brother did. So that's where I was following Dan for sure. So that means Rob's following you. Rob's following me and Glenn, the youngest was following Rob.

So yeah, just this chain after that. At what point did you realize that Rob was like, you know, next level of an athlete? Man, it was, well,

the second he got into high school, he was taller than me. So I was like, getting kind of crazy now. But at first, like, he he didn't have body he grew so fast like you when you grow that fast you don't really have the ability to um you know the agility and the ability to control your body because you're so

lengthy man like so he's like man this kid's good but he kind of looks goofy um and then he kind of just grew into his body and at that point you're like man it's pretty impressive to watch so by my let's see he was playing with me uh my junior year he was on he was on varsity with me so already early on he was doing well he got moved up halfway through the year and you just started seeing him take over so sophomore year by sophomore year um his sophomore year my senior year he's just you know catching passes he's kind of the feature on the team I think the one game uh he beat one of the best teams by himself uh yeah like a long bomb catch down the sideline and then he had interception that he took to the house and I think he scored all the points in that game and at that

point you're like man uh you know this kid's definitely going to get some scholarship offers but At that point, you have no idea how good he really was. And as he got into his senior year and started becoming one of the best players in the nation, that's when you're like, all right, this guy, he's got a good chance to go to that next level and then take it even further after that. And he was a receiver up until that point? I was playing tight end, but flex him out as a receiver as well. And he would run routes as well on the outside.

I mean, you may be biased because he's your brother, but do you think that Rob is the greatest tight end of all the time? time? Man, I think so. If you're judging by a true tight end and, you know, what a tight end's actually supposed to do between the blocking and the receiving aspect, I mean, he's absolutely dominating both. So there's going to be guys that beat his numbers receiving wise, but I don't think you're going to see someone that could also line up against a guy like Chase Young, the one of the best passenger rushers in the entire league and go one-on-one with him on the backside of a 43-year-old quarterback and trust them to block them.

So, you know, you see something like that and you're like, man, that's absolutely incredible. So you don't even trust the tight end one-on-one ever with a guy like that. And to see him do it multiple times and a playoff game was amazing to see. I saw that you were at the Super Bowl recently, which is, you know, that's a good time of the year for the Grankowski's. How many, how many Lombardi trophies are there in your family? Is it six? And so Rob has four rings and then Glenn was on practice squad with New England for a ring as well.

So there's five total ring. You'll get to take the trophies. So yeah, there's no trophies involved. But he does have a couple just fake ones, replicates. And I use them to come some of my videos. I know. I saw you curling them and I'm like, and this actually goes back to what you were just saying. I don't think they give you the trophies.

So where did you get this thing for? You have an option to, you could buy them. And the ones he bought, they're expensive, but they look exactly like them. And they're the same in everything. But no one buys them. So you never see them anywhere else. So when I posted those videos, everyone just went crazy because you don't ever even see the fake ones because they're really expensive as well to buy.

So Rob bought a couple of them and I was using them working out. And that's cool to see. But the actual legit, real trophies, yeah, players don't get any. you get it passed around at the parade and stuff like that but you're not taking them home or anything like that it's not like the Stanley Cup yeah they don't pass it around for the next couple months or anything like that like I think the only time you really see it is at that parade and that's pretty much it like when you go to Thanksgiving dinner are they like all wearing their rings man no I never see him um I had to ask my brother Glenn to break his out so I could see it in person because

I almost never see them. My dad will do some stuff where they'll ask him to bring it to charity events and stuff like that. But that's really the only time I see it. I've actually never seen my brothers wear the ring for anything else. You answered an interesting question on Instagram. Someone asked if you need to actually buy the ring. And your answer was like it was surprising, I think. Yeah, yeah, man.

I don't know why, but people think NFL players just like get away with everything. and they don't pay taxes. They think like it's crazy because you actually pay more tax than anybody. You also pay tax in every state that you play in as well. And they call that jock tax. So for some reason, people don't think Tom Brady pays tax or whatever it is, but they also don't think you have to pay tax on gifts. And that's exactly what a ring is.

It's valued at between $30,000 and $40,000. And basically that becomes income to you. So you have to pay the tax on it as if it was an actual, income source. So it's the same thing with sponsorships as well. So if you have a Nike sponsorship and they give you $20,000 in free product, you know, when you go and you get a pair of shoes, you pay tax on those shoes as income. So if you get $10,000 of free shoes, you're paying taxes if you got $10,000 in tax or in cash. So yeah, people were shocked about that. So this jock tax applies even if you live in Florida or Texas or one of those, you know,

States that don't have income tax? So if you if you play in Florida in Texas, it's almost like a It's almost like a bonus for you right because you're not state because they don't have state income tax But as a Cowboys player if I went to say Indy and I played at Indy I had to pay tax in Indy so it was almost like a You know like a six percent pay cut for me that week right now so your first team was the cowboys And that's I mean that's a pretty great team to start off with but if we take it back a little bit When you went into the draft, you went undrafted. Were you expecting to get drafted when you were eligible that year? So it wasn't necessarily expecting.

I knew there was a small chance, but as a fullback in the position I was in, there was maybe one or two guys that would get drafted. And I was hoping I would be one of them. But at the end of the day, it would almost being better that I didn't. Because what people don't realize as well is you don't pick where you go. And a lot of times, that hurts, especially late in the draft. If you go to a team that doesn't necessarily need you or want you, but they're taking you because you're the best player left,

you put it in a position where, you know, you're just, you're probably not going to start. You know, they're planning to maybe work you in down the road, but it's never a really good spot for you where, you know, I went undrafted. And instead of going in the seventh round, I was able to pick where I went. And my agent did a great job.

He found a great opportunity for me. And he pretty much knew that there was a great chance that I would make the team if I went to the Cowboys. And that's how it worked out. So your agent lined this up with the Cowboys and basically said you've got to take a look at Chris and then you went in for a tryout basically So they signed me as an undrafted free agent. They call it Preferred undrafted free agent where You know I got the big signing bonus of 10 grand

Where if they will do like three day tryouts and stuff like that as well where You know they'll bring a guy in for a three day mini camp and they give him nothing. He comes in You know he pretty much has no shot of making it at all and then after three days he's gone, whereas, you know, they'd bring me in as a preferred. They'd house me the whole summer. I'd do the whole off-season training program. I'd go into camp. I was already guaranteed a spot into camp.

And then after all that, you know, they still would cut almost all the players, but you got a lot better chance of at least making a practice squad if you were a preferred undrafted free agent. I feel like you must have so much more to prove, both to the team and to yourself when you go undrafted. Absolutely, man. It's a one shot kind of one opportunity thing. And you have to look at it that way. So when I went in, it was one and done.

And I did everything I possibly could to be ready for that one opportunity. Because if you didn't perform, you're never going to get another chance again. So, yeah, there's a lot to prove. There's a lot to prove, too, when you're the only one of your family that doesn't get drafted. So if you want like a mentality, if you need a mindset where like, hey, there's no other opportunity to but to be, successful, like I cannot fail. That was what I was in. Like, I wasn't going to be the one person in my family where everyone was like, hey, yo, bro, you know, your whole family played in the NFL. What happened to you? And so that was my mindset going in. So it just elevated me to such a higher

level that I would have never got to if it wasn't for my brothers also playing and getting drafted. So what's the mindset when you're going into like number one, the draft and then what followed after the draft? What's the mindset there? mindset for me was just I just wanted an opportunity to play that was it I didn't really care where I went I was hoping it would be a good team but it didn't really matter to me so it was really just I hope someone wants me at this point and then once I got there it was I have to prove myself now and you know head down doing everything I possibly could to be to be the best player that I could be so man that was by far the best shape I've ever been in and the most ready I've ever been in my life to go into any type of situation. Well, not only did you get a good team. You got a good quarterback as well. I mean, you got to play under Tony Romo. Your first NFL touchdown pass was thrown to you from Tony Romo. I mean, that's pretty amazing. Yeah, no, amazing. I went into this team that was just stacked, man. Like, you walked in that locker room and you knew every player in there. And it was also a car show. This is, it was the, it was the Dallas car show is what I called it, man. I rolled up in my, like, I bought a used car and I'd roll, pardon a lot. And every car in there was over, hundred thousand dollars and then the next day every car was different but it was over a hundred thousand dollars still so every we're just whipping new cars every day in man and like every car was decked out i'm like man this is this is crazy but everyone was paid there everyone was a big name like we

we just had an all-star lineup going in there so it was crazy to be in that locker room as a especially as an undrafted free agent who had the most impressive car collection uh man uh Marion Barber had a pretty good one. He had a new car pretty much every day. Some of the linemen had like trucks, man. I can't remember his name off the top of my head. But you're living in Texas. It makes sense.

Oh, I'm talking like, I'm talking like a full, a full-sized truck. Like a, I don't even know how you explain what they are or what brand it was. Like that Ford F-650, like something big like that?

Oh, like a tractor trailer. Oh, my gosh. That's what they'd be rocking, man, like decked out. without the backing on it. But those things, I guess, without the back on it, without the trailer on it, they whip. And they'd have like the big horn on it too. And I would walk up to practice and they'd pull it and just scare the hell out of everybody, man.

So it was crazy. Like I've never seen cars like these in my life. Did you know when you caught that touchdown pass that that play was designed for you? Or was just you just happened to be open? No, it was definitely designed. There's two options on it, but I was the first read on the play. So you're wide open. Yeah, I mean, they never threw to the fullback previously.

The fullback that was there before me for three years, they never threw the ball to them. So it had a pretty good idea that I'd be wide open because you just didn't see that play happen ever in the last three years. So the defense wasn't ready for it. So is that the standard Grunkowski celebration? It's the big Grong spike. I started it, man. I was the first one to do it. So, yeah, I mean.

Were you doing it? before that? So you weren't allowed to do it in college at all. So there's no celebrations allowed, but we do it in the backyard growing up. And, man, it was kind of just like you have so much built up and you finally get to that moment. And you just, man, I was so pumped. You had to just throw it down as hard as I possibly could. And I'm telling you, man, I started the Grog's bike.

That's how it happened. Next week, I'm bored. And all of a sudden it became his trademark move as well. But you're like, it's all thanks to me. Yeah, I let them know. I actually did a talk about that one too and it blew up and people were like, stop trying to take credit for it. I'm like, man, I'm just telling you. I'm just telling the facts over here. Do all five of you have the nickname, Gronk? No. So it really was my older brother Dan's nickname who probably would have started it. My dad claims that people called him that back in the day, but

you know, we never really heard it up until people started calling Dan it, but, you know, Rob kind of adopted that name once he blew up in New England. Now, so, you know, you're the middle brother, but Rob has like, I feel like, surpassed all of you guys in terms of his accolades. Is it strange to be living in the shadow of your younger brother? That may, it's pretty friggin' sweet, actually. Oh, man, people are like, man, that must suck. I'm like, it's the greatest thing ever.

I get to all the benefits without having to get my ass whoop every day. and I'll go through all that. So, no, I mean, there's a ton of benefits. We grew up just pretty much like enemies, right? We fought every day. Like, that's all the brothers were. And then as we got older, it all just became about helping each other out and helping each other get to that next level.

So we support each other a lot. And, you know, it's just, it's amazing to see, man. And plus, once you go through it and you know how hard it is and you put that work and you grind through it and, you know, you see someone else doing that now, it's just respect at this point because man it's uh that's that's a lot of work it's every day is absolute grind it's it's not a you know a game like people think it is it's a job and yeah it's a very stressful job that is very um you know it's there's a lot of injury with it as well and it takes a lot of hard work man so to see him continuously do it for over 10 years i i see guys and

i was in for four years i'm like man i couldn't even imagine five or six uh and to get to 10 is just It's amazing to see. Did you actually think Rob would stay retired after last season? Man, I did. Just because I know when I stopped playing, it's a huge relief, man. It's at least for me as a guy that was a bubble player, it was the most stressful situation you could be put in. You know, every day I could be cut.

I could be on the streets and no longer be getting paid. Every play, you know, it could be your last play. So for me, it was super stressful. I used to grab my teeth every night. I had to wear a mouth guard when I went to bed. I didn't sleep. If you were late to practice by one minute, it was a $1,000 fine or you get cut. So it was just, it's a crazy job at the end of the day.

So once I left that and I finally actually slept in for the first time in four years, it was like, wow, man, it's kind of nice. And you do miss it at first. And, you know, you want to go back and play. But at the end of the day, man, once you step away, it's very, very hard to get back into that mindset. and get back into that whole entire routine. So he was living pretty good, man, without it.

And had a lot of good gigs going on. And, you know, the money was still rolling in. So it wasn't like he went back for money issues or anything like that. He just went back because that fire was still burning. But for me, I didn't think it was going to happen. He was still pretty beat up. And everything just had to click and the right things had to happen at the right time. I mean, I'm a big wrestling fan.

So when I saw him as the WW 24-7 champion, I'm like, that's it. He's done with football. And then like a week later, it's like, no, no, he just signed with the Buccaneers. I'm like, oh, but he's the champion here. They're going to have to figure something out. Our truth had to figure that out for him. Yeah. Yeah, well, he still has a WWB contract, doesn't he?

So, yeah, I mean, it's something where he'll never be like the, officially on the circuit or anything like that. But I think he'll continue even after he's done playing football to, you'll go and do like special shows and stuff like that, kind of like he was doing. Win that championship back. Yeah, win it back and come out for a couple more pay-per-views and stuff like that. But I think it'll be a great gig, and it'll be a lot of fun to see.

And they'll work him in a lot more. But he'll never be like officially on the road or anything like that. Man, that life is tough. I mean, that's harder than an NFL player. I think as we record this right now, Bad Bunny is the 24-7 champion. Oh, really? Our truth was, we were actually, he was at the Super Bowl,

and Doug Flutie won it for a minute in the middle of our football game, man. So that was fun to see. But, man, so Doug took him down. He got the belt. Our truth came back, got it back from him. And the belt, when he pulled it from him, it smacked him in the face.

And the buckle caught his nose all the way down his lip, man. So Doug Flutty was just blue. leading everywhere, man. So wrestling's real, man. It's not, it's not fake like people think. So it's all bloody and it was crazy, man. So how surprised were you or maybe not surprised when when Rob was like, you know what, I'm going to play one more, I'm going to play another season and I'll play with Tom Brady? I mean, pretty surprised. He didn't really tell us because he also wasn't sure if he was going to pass physical or not. So he wanted to make sure everything was actually happening. He had to get traded. All these things had to happen for him to come back. And then

they had to want them. They had to give him the contract as well in Tampa and all that too. So he really didn't say anything to us until it came down to the wire. Oh, that's interesting. I know that he also almost got traded years ago to the lions, but then was just like, no, no, I'm retired. You can't trade me. Yeah. So that was before they won the last Super Bowl. So yeah, we get a lot of people saying like, hey, Rob, you're such a trader and all this stuff. But, you know, to me, they traded him the year before they won the Super Bowl. And, you know, for him to get out of that trade, he said, I'm not going to the lion. So if you trade me, I'm done. Right. Yeah, he declined to trade. I never told anyone about it, but it was, it was pretty crazy. We were all hanging out

and just all of our phones were ringing because we were all working out. And all of a sudden, you know, I finally picked up my phone and it was his agent asking for him. And I'm like, oh, man, something's going down. But yeah, he declined that. And at the end of the day, you know, he couldn't go back to New England last year as well because they didn't have cap space for him. So if anyone wants to say he's a traitor, we got a lot of reasons why he's not. So I know a lot of podcasters listen to the show.

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slash join. Also, check out the description box of this episode for more info. That's the links down there as well. It's bw hustle.com slash join. This podcast is sponsored by BetterHelp. Is there something interfering with your happiness or is preventing you from achieving your goals? BetterHelp will assess your needs and match you with your own licensed professional therapist. You can start communicating in under 48 hours. Now, this isn't a crisis line. This isn't self-housing. This isn't self-haping. help, this is professional counseling done securely online. There's a broad range of expertise available, which may not be locally available in many areas. The service is available for clients worldwide. You can log into your account anytime and send a message to your counselor. You'll get timely

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In fact, so many people have been using BetterHelp that they're recruiting additional counselors in all 50 states. So the special offer for anybody listening to Insight right now is 10% off your first month. Just go to BetterHelp.com slash Insight. That's BetterHelphelp.com slash Insight. Rob was famously so good with his money. Were you the same? Did you have the same financial, you know, advisor,

same financial outlook that he did? Yeah, I think we all have been pretty good with our money. But it's just being raised by parents that make you earn everything that you have. Pretty smart with your money. So that's just how we were raised. We wanted something great, earn it. And also our parents just taught us to save money. We all did a really good job with that and he's made so much off the field as well that

he hasn't really had to tap into any of the money that he's made through his salary. So yeah, man, I've been the same way, took my money, put into a business with my wife. She then helped me fund my business as well and it's just been a good road for us as well. Yeah, so let's talk about that. So the first business is the engraving business, everything dedicated, which is, you know, you're engraving different things. So like what are the, what are you mostly engraving? Yeah, so it's called everything decorated.

It started as just something that she was doing because she wanted to find a way to work from home. It started with handpainting wine glasses because she got one from her aunt and thought it was cool and just took off, but she couldn't scale it. So we had to find different ways to scale it. So it started with cups and it turned into really wedding gifts for the most part. Anything from cutting boards, bridesmaid groomsman gift boxes, anything. could possibly think like robes, the canters, anything that you could customize for weddings

became really big. And we started sourcing them and, you know, kind of just built this business that just grew organically. We figured out that there was a need for it. And if you turn the products around really fast, everyone talked about it. They just couldn't believe it. Because at that time in 2012, you know, it took two to three weeks to get something customized. And we were doing it same day. And people would just flip out and be like, hey, you forgot to customize. it. We write back like, no, it's this, it's customized and it's coming your way. It'll be there in two days. And they just couldn't believe it. They tell all their friends and organically grew. So started with that, use NFL money to really

buy all the machinery. We had to buy commercial-grade laser engravers and different cutters and stuff like that. So I still have that business today. It's almost 10 years old now at this point. It's still growing. It does really well. And one of the biggest shops on Etsy, I think my wife has combined. over like 60,000 five-star reviews now at this point on it is. Wow. And then what's cool about it is that, you know, I did that for five years. It really wasn't my passion.

I told no one what I was doing. Right, my former players would be like, hey, what do you do now, man? I'm like, ah, you know, I kind of just do my own thing now. And really didn't. At that. Yeah, like didn't use social. Like I did nothing to promote it. No one knew what I was doing.

So, you know, I then went into something that I loved. love and my passion, which was health and fitness. And I found an opportunity to just jump all in with a shaker bottle. And so I did, man. And it's just been a fun road since then. Well, it's not just any shaker bottle. And I think that anybody who's watched Shark Tank knows exactly what ice shaker's all about. But did the engraving company in any way springboard into ice shaker?

Yeah, for sure. So what ended up happening was she was getting a ton of these insulated cups coming in. And everyone wanted them engraved. And I didn't even know what it was at the time, but I started using one. She engraved me one. And she put my name on and I would use it at work. And I'm like, damn, this thing is pretty sweet, especially in Texas where it's so hot. And the problem was I would then have to go home, grab a shaker bottle that wasn't insulated.

You know, fill it up with my pre-workout PCAs, whatever it was and go to the gym. And by the time I got there, the thing was sweating everywhere. It would be warm. I was making little sweat rings on the ground. I'm like, this is so stupid. Like there's got to be some kind of insulated bottle on the market that could also shake. You know, supplements up or protein powder or anything like that. But I went home that day and there was just nothing out there.

You know, there's a ton of other insulated bottles, but nothing would blend. They had these little holes in them where you have to like use a funnel to fill it and super hard to clean. You had to use a special brush. So at that point, I'm like, man, this is like the simplest idea. No one's done yet. And so I went on this journey to make really the best cup that I could. And it wasn't just for the gym. It was like, hey, I want one cup that I could use all day every day.

I don't want to just bring one to work and then one to the gym and then use a different cup at home. Like, I just, I was simple, man. Like, I want one cup. I want one cup in the sink at the end of the day. And that's it. That was kind of the game plan for it. So I pretty much took an insulated cup and I put a shaker top on it. And that was, that's how it started.

It's a brilliant idea. And the pitch that you guys had on Shark Tank is legendary. So for anyone who hasn't seen this, not only did you start this pitch talking about the product, then your four brothers join you, then you played Flipcup against the sharks. That was genius, man. So, yeah, that was my idea. And they wanted to, like, do a fitness, like, contest versus sharks and stuff like that. But I was like, no, we got to do something entertaining.

This is an entertaining show. We got to get the sharks up. We're obviously going to win in any kind of push-up contest or exercise. So let's do something that's a little. a little bit more exciting and a little more fun to watch. And that's where the idea for Flip Cup came into play. So it took a while to get the producers to allow it because, you know, it's ABC and they don't want to promote drinking.

So you're very clear. We're drinking water in these cups. Drinking water. And I had to really pitch it that, you know, after a football game, we'd get rehydrated by playing this game. Walk me through the process of like the original pitch, the original. audition, how long that took from filming that to when you actually were on the show? Oh, so yeah. So originally, you just have to do a submission video.

Okay. Send over like, hey, we want to see this. Like you have to explain the product, what it does, how many sales you currently have, stuff like that. So I did that. And then from that point, there's a lot of work still. And it's still, you're probably about four to five months out when you first send that original video in. From there, they have to like it. And then there's a lot of following up, a lot of due diligence at that point to make sure there's nothing like criminally on your record or anything like that. And going all the way back to our tax stuff, man, there was something from Indy on my record that said that I had, it was crazy. I e-filed it.

They said they never got my e-file. And then they said I owe taxes in Indy. And then after two days on the phone, I got it cleared, but they never took it off my record. So it was all good from day one, but they just made a mistake on it. And so that was still on my paperwork and they're like, you can't come on the show until you get it off. No way. Another five days on the phone after that to get this cleared off my record. But they want to make sure that there's nothing on there that can hurt them or hurt the show.

So there's a lot of work leading up to it, a lot of paperwork, stuff like that. And then, yeah, you just have to be ready. You know, you have to prepare as well. They want you to be prepared as well. So that's a good show. So they don't want you just go up there and look like an idiot, even though some people still do somehow. they want you to be prepared. They want it to be a good show as well.

So they do a lot of work to make sure that it goes smooth. Do they tell you who the sharks are going to be? They will, but it's not until towards the end when they know, because we had a guest shark on with Alex Rodriguez, and I don't think they necessarily knew when he was going to be on as well. So for the most part, they'll tell you the basics or the main couple, and then there'll be one or two that they might not know until the end. Well, you have the great distinction of being,

A-Rod's very first Shark Tank deal. Yep, that's right. A-Rod, well, you've got two great partners. A-Rod and you've got Mark Cuban. So, like, in the grand scheme of you running the business in the day-to-day, how frequently are you talking with them? So Mark has a team built out to help. So he's done a great job.

He probably has over 80 companies at this point. So he created Mark Cuban companies. And within that, I think there's about. about 10 employees that I can reach out to and ask for help at any time. So his advisor, that's set up with Ice Shaker, I talk to every week, at least once for the most part. And it's great because if I need help with anything, I can reach out to him. And it's an unbiased opinion. He could connect me with a bunch of other companies that they work with or have talked to. And I can get an opinion from them as well. Or I could just collab with these other companies too. So

it's been a great relationship there. But talking to Mark individually, I mean, I only will reach out to him for big things. If there's something really big or I really need help with a huge decision, then I'll reach out to him. And he's actually super responsive and usually hits me back within like 10 minutes. Wow. Crazy. But it'll just be something quick. Like, yeah, go ahead with it, man. I think that's a good idea or, you know, just like, no, you should probably research that more or this is why you shouldn't do it. So, yeah, it's been, it's been great. Alex has been, Alex was really good with promo. He didn't have a team built out because, you know, it's his first time doing it and just obviously didn't need the team for one one company at that point.

But when Rob retired, Rob actually asked him if he could buy him out of the company because Rob was like, I want to get into business. I've helped you build this thing. Is there any way I could get in? So he reached out to Alex and he actually bought Alex out to the company. Oh, wow. So I think the biggest thing people don't realize about Shark Tank is you see the pitch on TV. It's 8, 10, 12 minutes long.

But I think the shortest pitch in Shark Tank history is like 45 minutes. minutes or something. So how long was your pitch? Like the whole thing. It was probably around an hour, I would think. It's hard to tell because you're in the moment and you don't realize how fast time's going by. But they know everything, man. And they only show the good parts, which is, you know, half of it was flip cup. But the pitch, I mean, by the end of it, they knew everything about me. You know, they knew about, you know, high school, my grades, why I went to college, where I went, why I transferred, all that kind of stuff. And they wanted to know about the wife's business and how that was doing, how it started,

how we grew it, stuff like that. So at the end of the pitch, you know, at the very end of it, it was probably over an hour. And there's even offers and stuff in there that weren't shown on TV too. Oh, interesting. Another stuff as well. And they just added it down to the best stuff, man. That's going to be the most entertaining. So, yeah, at the end of the day, though, man, it's a real deal.

I guess it ain't like I walked in there and they were like oh this is one of the garikowski brothers that's off from they were like now let's let's figure out what this dude is really about and we're gonna find out if you could actually do something here or not and yeah and that's how it really is so they're not just throwing money at people you know just thinking maybe they're gonna be all right like they're really drilling down and making sure that you're in it for the right reasons and that they're gonna be successful with your company how much did going on shark tank change your business oh man it probably

jumped us ahead like three or four years I would think it just proof of concept for a new business is huge and exposure and that's what you got from the show you know to go on there get offers from all five sharks was like the best proof of concept you could possibly have and everyone watching is like oh if all five of them offered I got to buy one right so huge and then the exposure I mean I think we reach five million people you know when the show prepares and that's that's massive and then that also I turns into funding, you know, and that's all, uh, it's, it's all free of advertising, too. Uh, you know, I'm not paying for advertising. So it's a very high margin, uh, sales at that point

that come in that allowed us to take it from one bottle, one size to immediately expand it into more colors, more sizes and, um, and grow the business immediately. So we, we had about, first six months, we had about $80,000 in sales. And, um, you know, after that, so the next 12 months, we were over $3 million in sales. So we took it from really from a side hustle, storing the product in this room, shipping it out of here, man, to a full-time business overnight.

So it was a real deal. And it was this massive wave, man. And it lasts more than just the day now because of stuff like Hulu and recordings and stuff like that. And really it was kind of like this month. But that month, because it was October, fed right into the holidays,

which then fed right into New Year's Reserville, resolutions as well. So, sure. Wave, that hit. And then after that, it was kind of like, man, I got to really figure out how to keep this going. And that's when the real work starts and when you really figure out how to run a business. What do you think is one of the biggest things that Mark Cuban taught you about business that has now really helped your business grow? Man, I would probably just say bringing more people on and when to bring them on. I think that was a huge step as well. I just, I'm so competitive, man, and it's your baby. And I think everyone falls into this where you just can't give up that control. And once it gets to a certain level, you have to or you're not going to grow.

You know, you can't scale it. You can't get better when you're doing everything. And there's only so much time in a day. So that was huge. Pushing some of that responsibility off and bringing on more people is massive for any company to grow. And you don't realize how much you're hurting your own business until you, you finally let go of some of it.

So when you went on the show, you were asking for 10% for $100,000, right? So valuing the company at that time at a million dollars. So here we are a few years later. What would you value the company at now? Oh, man, man, I don't, I'm not sure. It's, I mean, it's worth way more than that. I know that. So it all depends on how you're doing valuations and different models.

I did it based on what I thought ourselves would end. after being on Shark Tank for the year and then I gave it at that time, like a 5x multiplier off of, off of profit. So yeah, man, we'd be up there now. I mean, we've done well. After that first year, we've grown every single year since then. It's amazing. I have a really good year this year as well.

The pandemic at first hurt, but it almost, we almost became a necessity now that people need a water bottle everywhere they go at work, at school. at U-sports, stuff like that. So we're continuing to grow. We have a really good game plan for this year, and I think it's going to just keep snowballing, man. It's been fun to watch. It's been amazing.

As a Shark Tank fan, it's been amazing to watch your company continue to grow and scale. And I've been on your website many times. I'm actually really curious. What is the best-selling ice shaker that you have? Still the original, man. It's the 20-0-Shaker bottle, and that's kind of just that go-to size. So at one point there was a few Grancowski's playing in the league at the same time.

Between your kids and all of your nephews, is this going to happen again 15, 20 years from now? Yeah, I think so. It might. It'll be really interesting, too, once all the other brothers start having kids as well. So it's just right now, it's just my brother, Dan, and I that have kids. So I have three boys, he has two. And yeah, I think we'll start seeing it hit, man. I don't know. It'll be interesting to see. I know Dan's kids are really big into hockey as well right now, but we were as with kids too. So we'll see how that changes or if it does change or what path they go down. But yeah, man, mine are too young to really know right now. But if they want to play, they're going to play.

And I'll be excited to watch them. Are they, you know, are your boys doing anything? Are they, you know, throwing a ball around or anything like that? Yeah, for sure. I mean, we have them signed up for baseball. There you go. Fighting, man. I come home and they're like, Dad, let's fight.

I'm like, all right. Let's fight, man. So they're definitely high energy. And yeah, I think they'll be pretty good athletes as well. Maybe they'll be in the WWE like their uncle Rob. They definitely have a chance for that, man. We just got this bounce house for his fourth birthday. And they're going at it already.

Oh, man. I don't, I mean, I'm blown away by how in shape you still are with a wife and three kids. I don't know how you find the time for that. So what's the first hour of your day look like? Man, it used to be, just go straight to the gym, but it's definitely changed since then because of COVID. We had a kid during COVID and we're being super cautious about it. So I stopped going to the gym and I had to do at-home workouts,

but you can't really work out in the pitch black at 5 in the morning. So I had to switch it up a little bit. And then I really started doing like the stuff with the kids as well because man, when you're home all day, every day with them, and they're not going to school anymore, you've got to find things to do with them, man. So I started doing my workouts with the kids, and that's been fun as well.

But yeah, my morning routine now at this point is, I'm waking up and I'm just crushing, you know, the most important things I got to do that day for work. And then getting the kids up, and then I'll usually try to get a workout in with them once they're awake and try to get some energy out of them. How much do you think becoming a father has changed your, life and changed your outlook on life.

It was huge. It's really what I think it's attributed to growing the business like crazy. Going back to trying to do everything myself, it forced me to slow down. It forced me to stop working, you know, 80 hours a week and find other people that can, you know, handle the responsibility. And I had to build a team and processes and, you know, really pull myself out of it, which at the end of the day, if you want your company to be successful, you have to have those processes in place. So I attribute all that to having kids. And that definitely

pushed me that way. And then the pandemic pushed it even more. And then as we grew and grew, it just keeps pushing me even more and more into building out these processes and building out a really good team. Is the plan to just continue to scale ice shaker? Or are you at the point where you're like, I want to start another business? And no, I'm definitely not at that point. No, definitely I want to scale this. We have two businesses still. Yeah, sure. So it's a lot. The game plan would probably be to scale one of them and keep the other is probably what we're looking at this point.

But yeah, man, as the kids get older, I want to be able to do more with them. So if that means selling one of them, it might go down that path. But I don't know. I mean, if you build out a really good team and you have the right processes in place, you don't have to be there every day. You can still run the show without having to necessarily be grinding 80 hours. week anymore if you set it up the right way. So we're really trying to push to that and really have put really cool things and incentives in place where, you know, the responsibilities on the

employees and they love it. They love it. They love feeling like they have a big piece of the pie and they have control over what they're doing as well. And they can also grow and make it better. And they can make a lot more money too now. So we've just put different strategies in place and different procedures to make it work for everybody. And it's been a game changer for us. at one point in your NFL career did you start thinking about life after the NFL? Oh man on day one man. Really? Yeah, for me, I mean, I never thought there was a chance for me.

So I always had a plan B. I was I had an accounting degree. I kind of, I tried to get the hardest degree I possibly could when I was in school. I just thought they would give me the opportunity to make the most money possible afterwards. So I didn't think the NFL was even an opportunity for me. once I had that chance I went in all in on it but in the back of my mind I always had a game plan to do you know something else afterwards so for me it was doing players taxes I saw that opportunity my first

year in the league realized you know guys had to file for the first time in you know seven eight nine different states sometimes and realize really quickly that you pay a lot to have a CPA do your taxes for you and you're going to do it because you don't know what you're doing so I was filing my own at first I actually I paid for a CPA to do it. It was, you know, thousands of dollars for them to do it. And I realized really quickly that we get absolutely no deductions because we make too much money.

There's really nothing there. And there's really not that much work. But it sounds like a lot of work. So you charge a lot for it, right? To file a new state. So I saw this huge opportunity there. I knew I had this built-in trust factor with the fact that I was in the league.

You know, after my first year, I filed all my own taxes as well. I knew all the deductions you could take if there was any. and I saw an opportunity to go in there and just, you know, simply send out a flyer to every single player a lot of tax time and be like, hey, you know, I'm a former player. I'd love to do it for you.

I know all the deductions. I know how to file. I did it while I was playing. I'd love to do this for you and saw it as like this great business that I work like three to four months a year, right? Yeah, yeah. This is amazing. And I'd probably easily pull in six figures doing it.

You know, you get 30, 40 guys on the roster. a couple thousand dollars a piece. It would have been a pretty cool opportunity. So that was my plan B at the time. You know, my wife comes in out of nowhere, starts her own business, and we see this opportunity there, and it just took off.

So just completely threw that out the window, realized I would probably never want to be an accountant anyways. And I'm really happy. I didn't go down that path. So you played for Dallas, Indy, Denver, and San Diego, but you're saying you were doing the taxes for just anybody in the league. I wasn't doing anyone else's.

I was doing my own. I was helping other players if they asked. So not until after you were retired. Yeah, so the game plan was once I retired to go back. And I was actually going to partner up or try to partner up with some of my former classmates. And they already had their CPA degree.

And they were already certified public accountants. So I would have still had to go back. And at that point, because of summer school, I had enough credits. You have to have at least 150 credits to apply for it. So I had that because of summer school. And I would have just had to go back and apply and pass the test. You've got this amazing, like entrepreneurial mind.

Like even to be in the league thinking about this, I think it's really impressive. Yeah, man. That's what happens when you just grind your whole life, man. You're always, you know, thinking of what's going to happen next. And that's what it was for me. I knew I wasn't going to last long. I got what I needed. I got way more than I needed.

I got to three years, which was the benchmark. You get to three years, you get the retirement. If you don't get to three years, you don't. So if you got three credited seasons, you got the 401K, you got the pension, you got everything, you got the health benefits, that all kicked into place. So for me going in, I thought there was no chance. I got through my first year and I'm like, man, there's maybe a chance I get to three. If I can get to three, that's huge.

So I ended up getting to four. And each year after three, it just adds on as well. So it was a huge accomplishment for me. And I just knew it went last long and I took that. and I just rolled it into the next thing. I want to give you a completely hypothetical situation as we wrap things up here. So it's Thanksgiving Day, the family's there, and you are the captain of your football team. You're playing amongst the family.

Who is your first pick? It can be, you know, your dad's playing the game, anybody. Who's your first pick? Man, I'm obviously going with an all-pro Hall of Famer here. Okay, that makes sense. The future Hall of Famer. So who's after Rob, then who's the next pick? Man, I mean, we definitely need a quarterback.

And that was, you know, my brother, Dan was slinging back in high school. So probably took him up or the brother Gore could throw two, man. He just, he just never played. So he was a baseball player. So he could throw two. So I like that you started this by saying he was too scared to play football. Yeah, we make fun of him all the time. It is funny because he's like six.

Oh, he's almost six seven now probably, you know, he's probably like 240 pounds now. But in high school, he was small. He was only like 6-2, maybe 170, and just wasn't going to play football, man. Went out for a couple days. My brother, Dan, threw him a pass. It hurt his hands and he quit. So that's what I've loved this, Chris.

Thank you so much. And what's the best way that people can get in touch with you? Yeah, for sure. Check me out. And any of the social media platforms at Chris Grikowski, TikTok, Instagram, Twitter, on all of them. So check me out there. And you can check out the product at ice shaker.com. And I end every interview. I'm a big gratitude guy. You probably stay behind me here. Be great.

Be grateful. I end every interview by asking, what are three things that you're grateful for in your life right now? Man, well, I'll tell you one today for sure that you don't really think about as much until it happens to you. But electricity, man, in Texas is a lot of people here have been out of power for three days now. You know, they're waking up. Their house is 38 degrees. Their pools are freezing over. And it's just, it's brutal, man.

You know, with three kids, I don't know what we would do if we didn't have power. So definitely, definitely grateful for power today. Yeah. You know, family, for sure. My kids, my wife, super grateful for both, especially the wife with three kids, man. It's a lot. So it's been definitely been a grind with 2020. and everything that's going on. So I'm super grateful for that. And just family in general, man,

with her family as well. My family just helping out with the kids and all that. So I'll go with the wife and family for the second, too. All right. There we go. Thank you so much, man. This has been such an honor and such a pleasure. Absolutely. Thanks for having me. Well, how about that? Big, big thanks to my fellow Chris, Chris Grunkowski, for the great conversation. And thank you to you for being with us on this one. sure you learned a thing or 10 there. And Chris, by the way, is a fantastic follow on Instagram. Fans are always asking him questions about his time playing in the NFL. And he does these short videos where he kind of like takes you behind the scenes and lets you know the details of like

contracts and practices and fines and all kinds of other stuff. So he's at Chris Grankowski. There's some great insight on there. Ah? See what I did there? Some great insight? Speaking of insight, check right now to make sure you subscribe so you don't miss out on any future episodes. To quote Jack Dixon, if you focus on results, you will never change. If you focus on change, you will get results. Be great, be grateful, my friends. We'll see you on the next one for some more insight. Jim Rome takes on sports. Why? Because I have a job to do. with rapid fire takes.

So I don't want to hear from you lava pigs on this notion today. No idea what you're talking about. You're complaining more than you like to breathe air. It's like you get up in the morning only to complain and cry and moan on social media about things that you don't even understand. He's the spitfire of sports smack. Take advantage of it, but get up in here. The Jim Rome Show podcast.

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