Insight with Chris Van Vliet - Stop Hiding Behind "I Can't" And Start Doing What You Want Right Now - Los Silva On How To Crush It Online

Episode Date: March 17, 2022

Los Silva (@loshustle) is a self-made millionaire, keynote speaker, and founder of SVG Media, one of the largest influencer and athlete marketing agencies in the United States. He chats with Chris Van Vliet about the power of building an online brand, how he started his first business on eBay, the biggest mistakes that most people make on social media, why people need to stop saying "I Can't" and start doing what they've always dreamed of and much more! For more information about CVV and INSIGHT go to: https://podcast.chrisvanvliet.com If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests. Follow CVV on social media: Instagram: instagram.com/ChrisVanVliet Twitter: twitter.com/ChrisVanVliet Facebook: facebook.com/ChrisVanVliet YouTube: youtube.com/ChrisVanVliet TikTok: tiktok.com/@Chris.VanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

All systems are going. Ladies and gentlemen, Chris Van. Oh, here we go, my friends. Welcome back to another audio adventure here on Insight. I'm CVV, Chris VanV. Thank you so much for being with us on this one. Like, seriously, thank you for being with us. I know how many podcasts there are out there.

And there's more and more new ones every single day. So I'm just so grateful that you would spend some of your time with us today. And I'm fired up about this conversation with. with Loz Silva because he's the guy behind some of the biggest brands and some of the biggest influencers. People who are making seven or eight figures online and a lot of people talk about how they wish they could make money on the internet. And this conversation is all about that with some really helpful things that you can start doing today to help build your personal brand. Give Loz a follow on social media. He's at Lois Hustle. I'm at Chris Van Fleet if you're

looking for me. And if you haven't yet, please take a second to subscribe or follow on whatever podcast app that you're listening right now. Shout out to our fan of the week, Riley. He says, Chris is a rock star. Great interviews. Well, I certainly appreciate that. I read one on every single episode. I read a review from Apple Podcasts because that's where they have written reviews. If they were on other apps, I'd read them from there. But Apple Podcast is a place for that. So if you have an iPhone and you haven't left a review yet. Please go in there, click on Write a Review

and leave a few words and we'll shout you out here on the show for free. Spotify has ratings. So if you're listening on Spotify, go in there, click the five stars, and it'd be so awesome

if you could do that. All right, let's dive into this. Ladies and gentlemen, please welcome. Lose, Silva. Lose, how are you? Thank you so much for joining us.

That's up, man. Thank you so much for having me. I was doing a deep dive into your Instagram before we got on. here and dude it's impressive what you've built for yourself as a personal brand and i love that you know we'll talk about this a bunch but this is your thing like you build brands for people right yeah i've been you know everyone thinks you're an overnight success i've been do i've been in the digital

marketing space for almost 20 years now like i'm pretty i'm kind of old it's funny like i see uh i saw an ad for some dude that was like i've been doing um coaching and consulting since air pods came out and i was like that's hilarious you're like I've been doing it since Facebook came out. I was like I've been doing it since WordPress funnels worth it. Yeah. I've been doing it since before MySpace. Right. Yeah. And I think that like I'd love for you to speak to that because I think that a lot of people will go, oh man, I'm going to post something a day for like the next 30 days. And then after 30 days, they realized, oh, I only gained 16, 16 followers like, I'm going to give up. This thing doesn't work for me. What do you think is

the actual formula for growing an audience? it's just consistency. It's the truth, man. So I've lost a Twitter account. I got hacked. I'm restarting my Twitter. I think I have 12 followers. So please follow me. If you're watching. I follow you right now. Thank you. Like it's, I got it. Let's put it out into the world right now. What is it? It's Lose Hustle. Okay. So the same as your Instagram. Lose Hustle. Yeah. And I lost. You're not 13. I lost my Instagram. It was Lose Silva. And it got hacked and I had to change it to Lose Hustle because there was no like, there Los things. I don't know, Los Hustle, right? And that became kind of like, no one even knows my last name. People like in interviews and stages and stuff. They're like,

Los Hustle. So it became kind of like a trademark, which is kind of ironic because I'm not like a big hustler. It's just it was a thing. It sounded cool. And now like, you know, it's become like its own situation. But yeah, man, you know, right now as it stands like,

we are creating an outlandish amount of content for all of our brands, whether it's ecom or service or events, whatever it is. Organic has really come back. I used to be, I still am. We're direct response marketers. That's what I've been doing for all my life. Like we've spent over $200 million plus on ads.

We've built and sold businesses, seven, eight figures. And, you know, content I always looked at it. It was like, that's stupid. It's a waste my time. Like, what am I going to do with that? And if I regret one thing in the world is I didn't do it more consistent and add more volume sooner because now I'm trying to catch up. I mean, we're putting out three TikToks a day, three YouTube shorts a day, and three reels a day.

I'm getting 100,000 views on my reels because I already have some reach and Insta. The other ones are abysmal, 100, 200 views. And for someone who has decent reach, I got like 25,000 people on LinkedIn. Like, I've got some sort of audience. It hurts your stomach to be like, man, like 100 views. This is not going to do anything. But I'm committed to doing it for the next few years at that cadence because it's not. not working in that regard for today. I'm working to build something that I can actually stop

working and will continue to work for me in the future. I understand when you start your business, you need money, point blank, period. And is that the best use of your time? Maybe, but not, it's not going to create like massive fruits of that labor, right? But it's going to create a moat around your business later on, whether you're doing any kind of industry, as long as you're selling stuff on the internet, toys, products, personal coaching, services, it's a necessity, right? Because now it takes seven touches. It really takes more like hours, I think like seven hours of seeing you connecting, visualizing, reading a tweet, like seeing you all over the place that Omni presence is way

more than it used to be. And there's a lot of fly-by-night bullshaders. Look at Gen Z. They don't believe anybody. They don't believe anything. And it's because our industry, unfortunately, get saturated by people that don't do the thing and pretend to do the thing and make money by selling you

that they did a thing one time. And so a lot of my content is kind of intense and aggressive, just repelling like we don't do that. We're real brands. We run real companies. We also have services and coaching and consulting, but we're doing it. We're selling businesses.

We own brokerages. You can actively see what we're up to in our groups and all the things, right? because I kind of want to be like the shining light of the darkness inside of the internet, right? Like no lambos, no stuff like that. I more so want to show like my family life, my friend's life. The reason you really wanted to become an entrepreneur wasn't so you could get a car. It's so you could have freedom and stability and not, you know, and live a life that you actually like want to try to live. Yeah, I think there's this big misconception of you have hundreds of thousands of followers that you're just crushing it.

You must be living in a mansion. And I think the reality is a lot of those people are barely. even getting by. Yeah. I mean, so for a few years, one of my businesses, our business model was we would partner like LLC,

like build a business with influencers. It's still, that's one of our divisions still with different, like more entrepreneur type influencers, but these were fitness influencers. People with two, three,

four, five million followers. I'm like, man, these guys have to be just raking it in. Nothing. Nothing like that at all. I mean,

these dudes were a few steps above broke. It's because they don't know how to sell. They don't know how to create content. they're terrified of selling anything. They care more about the glamour than they do the revenue. And frankly, a lot of them are lazy because being a creator doesn't necessarily make you want to be an entrepreneur or be, like, a hard worker. They're just good at that one thing.

Or for the fitness people, like they're just gorgeous guy or girl. It doesn't matter. So like things just come to them. They're not used to, you know, the hard work that entrepreneurship sucks. At any stage, one employee, 10 employee, 100 employees, like it's hard work. But I always say like, so is digging ditches. So as being a restaurant tour. So as being the bartender.

So it's being like the cashier. Like work is work. It's going to be rough and tough. And if you want to excel at any industry that you want, you just have to do harder work. So you said you had to build up both your Twitter and your Instagram from nothing. So for the people out there that maybe they're, you know, slightly above nothing.

Maybe they've got a few hundred followers right now. What are three things they can do to really start to grow their following? So I have no idea on Twitter because I have 13, followers. So I can't. I think you have 24. I just looked. Okay. Yeah. Double what you thought. Yeah. But Instagram, um, so one of our businesses, I actually built this business because I had this neat. My Instagram got stolen, um, by some videographers. They changed it into a travel, like, vlogging thing for themselves. Um, I didn't want to go through the trouble of like fighting this whole situation. I was like, all right, we just got to start over again. Uh, and, you know, you can't, there's,

there's, there's, I'm sure everybody. in Instagram has been hit up on a DM like, hey, you want to do a giveaway. Shaquille O'Neill or like Paris Hilton or some TikTok star, give me three, four, five grand. I'll give you 50,000 followers. The truth about that is that they buy a lot of bots and you're going to get a lot of people from India, not places that like are congruent to your city, tier one countries being normally US, Australia, UK, right?

And they buy it. Some people buy it for cloud. They use that to like sell snake oil trash and stuff. other people have other types of pages, mean pages, whatever you want to call on personal development pages. And so what we did is we went to the approach of like, let me go negotiate deals with bigger pages and entrepreneurship in personal development and say, hey, I'm going to put some of my content out here and I'll pay you for that and drive people there. There's no giveaway. There's no anything. It's just a value-based video. I'll give you $300, $500,000, $500,000 depending on the post and the amount.

I made a lot of friends in that circle. And so we pay for those drops because you can't pay. You can, but it's not going to create the same leverage because driving traffic on Facebook ads to your Instagram is just going to be expensive and it's going to not work that much, right? But having an influential page that you follow, say, hey, go follow this person and they see something of content, you already kind of like transmitted the authority. And so it's moving over to you.

And if your page is valuable and you connect with people, then that's how you grow it. Other than that, if you don't have a budget at all for doing that, and you can start with $100, just negotiate with small pages and kind of take it as it is, right? This is a journey. You're putting money onto you as a human being if you think about it. All I ever know is like if I lose every business that I have,

I still have my face and my body and like I can talk hopefully, right? So I'm going to be able to sell something later on. And if I have an audience that loves and trust me, I can probably make the money back. So it's the best investment you can do because it's an investment in yourself, not a physical product, not a brick and mortar. It's you. You're always going to be you.

So it's a good investment. At least start with $100. And if you can't do that, go really hard on creating content as a creator. Right now, I'd probably go to TikTok more than Insta. But Instagram is shooting a lot of stuff with reels. And if you make one video for TikTok, you can slap it on Insta and vice versa. And I'd go for- short as well.

Right. And I'd go for volume. I'd go for volume because that's what the algorithm wants. And I would follow trends. You can search on hashtags. You can search on both platforms, all three platforms, kind of like who are the best people are, what their best view videos are,

and recreate videos like that if you feel like you can speak to that topic. Where's the actual money that people can make on social media these days? I think a lot of people immediately think, oh, it's going to be a brand endorsement or something like that. If you're a creator, as far as like I make creator content, it's affiliate deals and stuff like that. You should build your brand. It depends, right?

Like if I'm a creator and I talk about makeup and I'm always playing Siphora and whatever on, I'll build my makeup line or I'll JV with somebody and build something. I would build a brand. If you're a service provider, coach consultant, it's in the DMs. You create content. You grow your social media and you can create a poll in your stories. Hey, let's say you work for free for some people, get some testimonials. You use those in a story and you create basically a video sales letter through your Instagram stories.

You create some sort of immediate call to action. Hey, if you're an XYZ person, if you're a coach or you're a fitness trainer that wants to make more money, I'm a fitness trainer. Here's five fitness trainers that I've helped. Here's the results on a story. And if this resonates, let me know here on a poll, yes or no. You DM all the people that said yes. And then at the other one, you create a call to action.

I'm looking for three, four, five people that want help for me. I'm still kind of in this beta program or if you're more seasoned, I'm just going to help you scale, whatever it is your skill set is. Take those conversations and go. And then, you know, as it stands nowadays, like I said, we run a lot of traffic. When you run traffic, people, they don't Google you anymore. They Instagram you. They go to your YouTube.

And so if you're not there, you're fake. Like, you could have fake articles about you all day long. But if I don't see your content, like, who the fuck are you? I don't know. Yeah. And so it supports your efforts. If we take this way back, like where did your interest in all of this begin? I've never had a job.

So when I was 20 years old, my buddy John and I, that I used to just go to his house and we'd go out at night, we'd like at fraternity and stuff like that. We started selling video projectors. He started selling Crown Victoria's and I was like, what else can I sell? So we sold Crown Victoria's and video projectors in Focus 760s. And we were making $480 spread through, there were 960. We were making like half of it. We were rich at like 20. Like that was baller.

Where were you selling these? eBay. Oh, I love eBay. Yeah, we were selling them on eBay. And then as that grew, I was like, what else has big margins? And I found out that you can be a reseller for speaker companies. And Bose said yes to me. I applied.

Yeah, just don't sell it on other platforms. I should say this. But don't sell it on other platforms under like this MSRP. I may or may not have done that. And I became a pretty big distributor. And then I started connecting with other companies in the electronic space. And I kind of sold a bunch of electronics inside of eBay. And so then eBay slapped me.

And I didn't know what that was. I didn't know what algorithms were. I was a kid. I was just like, this is forever going to work for me. I'm going to be rich. And I didn't know what to do next. So I grabbed all the electronics that I had. I made pretty good money with that.

And I started cold calling designer houses like in architects and construction companies and saying, hey, I'm the largest closed distributor, blah, blah, blah. I'd like to install something completely free in your offices or in your custom model homes. And in return, just give me the deals that you guys get for the A.B. And that lasted nine months and I didn't make a dollar. The first call, the last call that I did that actually made me something was where the company called Ethan Allen, which is kind of like a chain of furniture stores, they're like, yeah, put it in here. The first deal they got me, I sold $100,000 worth of AV.

I didn't know how to also install A-B. I didn't know the difference. So I found a group that did it and I kind of basically white-labeled them for the installation. They used my products. They were charging, you know, I was charging $50 an hour for installation. They were charging $20,

so I was making a spread on that. And then I built that company. That was my first almost-million-dollar company. Wow. So, like, you've been just chasing after the idea of, like, working for yourself this whole time. Yeah, yeah. So where did it shift for you

when you started to see that there was money to be made in social media? So before social media, like I was a, I've been doing directs, like I bought ads. I bought display ads and ads in every single kind of platform. I used to build funnels for people like I had an agency where I first started. Like I saw that like back in the day, a lot of people did like launches, product launches and like WSO, JVZU these things. And that's kind of like where I started. And I realized that they would make.

call this money and no one would sell anything on the on the back of it. So I told people, I was like, yeah, I'm an expert at that. I wasn't. But I was like, yeah, I am. And so I learned how to like build webinars and like back end sequences to like monetize on the back end. And I would take a percentage of that, right? Because they were just JV with someone, do this front end thing, make 5,000 sales. And I'm like, I don't know, what else are we going to do? I was like, give me, we'll figure out what to sell, how to produce it, blah, blah. And so I got started with that. And then when social media came, the reason that I became big at social media is because one of the businesses that we have with an influencer, he wasn't producing content

anymore. He was just getting paid like seven figures a year, six figures a month almost as a partner in one of our companies. And he just got lazy. He was in Hawaii. He was chilling. And I was like, dude, we need this content. So what's working? He was like, no, I think we're good. And so I got like so annoyed at it. And I was like, I'm just going to do this. And if you go down on my on my YouTube you can see that like 50 60 70 videos are all about keto and like health because it was we owned a supplement company and so that kind of got me into like people started following me and then I started working with that agency's worked a lot with influencers and stuff and so I started making more content about helping people with that that kind of you know blew up that agency and so we

had two divisions with that like helping people as a service and then owning some of the brands then I just kind of got to it like I've always liked speaking of I never had a problem with being on camera and on stage. I used to want to be an actor. And I went to Miami to try that for a year. And it did not work out. I lived in a garage. And ants would literally eat my protein shakes.

And I didn't have money for like food food. So like ants would eat protein drinks with ants because there were so many. I was like, fuck it. And I just extra protein, right? Right. Like, and like I came from there. You know what? Maybe acting is not going to be my thing.

And so I went back to like trying to do. entrepreneur stuff. But I think there's a big lesson to be learned there. By the way, I lived in Miami for five years, so very familiar with ants getting into everything. I lived in a garage in Miami Gardens. Oh my gosh. Wow. I think it's a big lesson, though, to be learned in that, it's like you chased after this other dream, this other goal of being an actor, and you had to come to the realization of this isn't working like I'm going to give up on that. What was that decision like for you? I mean, it was simple. I have no food. And so, you know, it was something that I really wanted to do, but I always knew that I was going to be some sort of an entrepreneur,

right? And so then I went back and just started trying to think about what I could do. That was the hardest thing, right? When I got into this industry, I was buying every course, doing everything. And you get this, like, these sales pages are so great. They're like, I can make money with this and this, this, this. Problem is you try it all half-assly because you don't have that big of a budget in time. And so that fails, that fails, that fails, that fails. And so I committed to, you know, one thing at the beginning, how I started like being a consultant is I committed to LinkedIn.

I saw a buddy of mine, Lewis House doing a lot of LinkedIn stuff. I started doing that and that started going really well for me. It became like a big big guy in that space at that moment. And I started training like recruitment companies on how to, how to use the Boolean method and all these things. And then that took me into watching videos of other marketers that were doing this other thing. Well, let me go over there.

I kind of just stayed in the marketing realm and just kind of accidentally learned how to do all these things. And now 18 years later, we're here. This episode is brought to you by Athletic Greens, which is a super important part of my morning routine. With one scoop of athletic greens, you get 75 high-quality vitamins, whole-foods, superfoods, and probiotics to help you start your day right. This special blend of ingredients supports your gut health, your nervous system, your immune system, your energy, recovery, focus, aging, all the things.

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They don't want to work for somebody else. They don't want to do the 40 hours a week or an hourly wage. What's the first step that they need to take to go out on their own and start their own business? You know, I'm going to say something that most people are going to say, I'm going to say go get a job at a place that does something similar. Like, I wouldn't want to start this over by myself again. there wasn't a lot of social media agencies or this or that back in the day. But I would go learn what to do.

Because if not, like if you're, let's say you don't have that much cash flow and you quit your job and you just think you're going to make all this money. You might not even have that much of a skill set in whatever it is you want to do. You probably don't even know what you want to do yet. I'd give myself some breathing room and probably go switch jobs and work somewhere there. Or I'd commit to like one thing and really understand that like I'm not going to get rich quick. that shouldn't be like my intention. I want this to change my life.

And I didn't get into business to get rich quick or at anything. I did it to be stable and build stability and be of having my own opinion and be able to make my own, like to create my own direction in life. How do you realize, like when you have an audience, how do you realize what's the best way to monetize it? Because like we talked about, I think that some people can do the brand endorsements, but there's also like selling a digital product or selling like a monthly subscription. how do you find the best way to earn some sort of money from that?

It depends who you are. I mean, I'm assuming a lot of people that we're talking to right now have, let's just say, an agency or they're some sort of speaker or consulted or want to be in that regard. And so the speaker consultant sells coaching consulting in that particular vertical. The service business that has some sort of service, whatever it is, can sell. the service, the famous face that maybe have more traction that sells brand deals, they could probably, instead of selling a brand deal, negotiate a better rate or create their own product, right?

Or go to a company and say, I can bring this many things. Let's co-create a product or as a product lodge or something like that. We're probably not talking that much to that person right now. I think the other people have some sort of us, you know, coaching, consulting and service business, they're all the same. They're service businesses, right? either I'm giving you service for money, service for clicking buttons, service for manual work, whatever it is. You're probably in the service space. And so that's what I would focus on first.

Like how do I create revenue in the service space first and like dial in the avatar, dial in what I'm doing? And then when I have more traction and stuff, maybe create a course. When I have more followers, maybe create some sort of course or content or continuity. The thing I love about everything we're talking about right now is like this can exist in the time that we're living right now. If you and I were to have the same conversation 15, 20 years ago, like none of this is possible. Not of what you've built is possible at all.

No, no, not at all. And I think that that's like, that speaks to the fact that there's like there's opportunities in front of us right now, like to connect with people who live in other cities, live in other states, live in other countries. Oh, for sure. My two business partners and best friends I met on the internet order. in a group that I paid to be in.

Like that. I mean, we're best friends, partners, family members pretty much now, like everything, right? Like the world is open for you. You just have to, you know, I think you have to take your time with it. I think so many people just see social media and they get mad at like your success or my success or someone else's success. And they're like, why don't I have that? And you don't see the internal struggles that they have or maybe like how they're out of shape

burden. They're not fulfilled internally. Money does not fulfill you. It solves problems and it creates opportunities, but it doesn't fulfill you. You have to be fulfilled from the beginning. And if you think about that from the first point, like, hey, what's going to fulfill me? What's going to create joy for me? Then start to try to create work or revenue for yourself. You'll find yourself more grateful and like in a more centered place. Because a lot of times, I've built businesses to eight figures before just because honestly, deep down inside, I was trying to flex to friends that also had businesses at that level. I was unhappy.

They weren't really even that profitable. I had smaller businesses doing a couple million bucks a year that were way more profitable for me, but I was killing myself over here because I was a part of that group. Then I realized one day, I'm like, I don't give a shit about anybody's opinion about me. I'm just going to do whatever makes me happy. What do you think is the best piece of advice that you've been given along your journey? Um, man, I think it's a quote. If you, um, if you stand for nothing, then you'll fall for anything. You know, like if you, if you don't have like, you'll fall for any kind of trick on the internet.

If you don't have something you stand for and you want to focus on, you'll be tricked on every kind of situation. You won't succeed. If you, like, I want to make money. Like, you will not make it in this business. If you just want to make money. Like, you might, like you might have your one year. You'll, you'll do this. Not as exhausting. if you have a goal or you want to help people, if you want to build something that, like at first, sure, supports you and does something, but then you realize that that skill set can really help support other people.

And that's how you're making your ripple in the world. I know it's cheesy, but like it's true. Like just trying to make money, no, that energy like comes off. Like, I don't want to deal with you. I can see that this is transactional when it's more emotional and like supportive and helpful people want to be around you and want to listen to your words more and stuff like that. You had a great video on Instagram where you talked about, like, advice that you got from Magic Johnson.

Can you share a little bit of that? Yeah. So it was a few years ago. I was on an event, and Magic Johnson was speaking. And I was looking at him to be really close friends with the people throwing the events who were backstage talking, stuff like that. And two of us had kind of like the similar situation. I was like, Magic, this dude is almost a billionaire or a billionaire, has thousands of

thousands of employees. I was like, what do you do when you kind of know that like there's a lot of, you know, I have one of these businesses and I've been thinking about firing people, but I'm in this guy, I have all this stuff. He's like, Los, winners win. That's it. And I came back and I fired half my office. I was like, guys, winners win. Like, we're going to be stuck with you, stuck with us. We're going to be, you're only as good as your worst player. Right. And so if we had, we had some bad players, a week later from getting rid of them, all their workload was fixed and handled by the people that stayed, which made us realize we were way more optimized,

which we already knew, but firing people, I'm an emotional, sweet guy. Like, I can be a prick, but like, I'm probably not going to be. It's hard for me. Like, it's hard to like tell someone go or you suck. It's not, it's not nice. But sometimes you got to do it. Because at the end of the day, it's hurting you more than it's hurting them.

And they probably have to leave too. And you never know if like that's going to support them to become a better version of themselves. Yeah. With everything you have going on in your life, you're balancing your personal life, your professional life, all of these different companies,

where do you find the balance for everything? Be honest with you, man, I don't. Right now I've had serious conversations with my wife about, listen, right now, I feel like I have to be super dialed in on some of the things that we're doing. We're doing a lot of new acquisitions and hires and stuff like that. And I feel bad. She understands it.

I explain it to my kids and they seem cool with it. And so what I do is like I go all in here and then the weekends or like past six o'clock at night, you cannot get in touch with me. And I'm just with my kids. Like I try to go golfing with them. I try to go to pools with them. I try to go to Universal Studios with them. And like I'm all in on that. Trying to be the best guy that I can be when I'm with them, not buying them stuff, but being with them.

Like I'm taking my daughter right when we leave here to top golf because she's started golfing lessons. So we're going to go, you know, she's going to teach me. how to golf because I don't know how to golf. But it's a great connecting situation there. And, you know, sometimes I really, I'm unhappy with how much I work and how should I be a better dad. And sometimes I'm like, man, I'm too focused on being a great dad. Like, I should be working even harder.

So I think balance is bullshit. Like, you're never going to be perfect. Like, that's just such a fake thing to be. You're a human being. And I'm always trying to be better. And that's a problem sometimes because I'm, I'm trying to be better in every aspect. And sometimes that just creates more stress for me.

That's completely internalized and creative for myself. With all the hats you're wearing, you know, and I'd say that maybe two of the most important ones are dad and husband, along with everything you're doing with the businesses. What are some non-negotiables for you? I take my daughter to school every day. We have to go do something. At least they love being at home.

I hate like just sitting there because you're not connected. you're just there. And so we have to go out at least one day a week to do something family. We have to go on at least one family, like dinner. I always at least cook dinner for my girls like once a week. And I don't leave when I travel. I don't leave for more than three days. When you think big picture now, like what do you want to be doing five years from now?

Do you have big goals? I want to be happy. I imagine you are now. though. Yeah, but I want to be, I just, I don't know, man. Sometimes I think I have what I need and I just want to grow a little bit more. I want to, there's a lot of people back here. I want to make them rich. I want to show them how to, you know, invest in pretty well, to buy houses and grow portfolio besides just like working, working and making money, but, you know, investing will make you wealthy. And I think that's how I'm going to make like my little ripple around the world.

I want to be where I am today, just happy working with my best friends, you know, growing businesses. I think, you know, with all of the brands that we have, we'll probably have in one of our brands, maybe a eight, nine figure exit. If we don't, we don't. Like, I'm not stressed about it. I'm not really stressed. I used to stress a lot about money, but a few years ago, my dad killed himself.

And it made me realize, like, time is so precious. Like, I don't want to spend it trying to make. absorb an amount of money. I know I can make money, but I'm more focused on how am I spending my time and how that money is coming in. What I want to do is have more businesses like what we're doing right now where

I'm less and less involved in those businesses and their assets that are producing for me. So I can do what I want, which is probably going to be work more. But I will have the, you know, I'm flying out to San Diego to see one of my partners or I'm flying to Arizona to see my partner Josh. I'm spending time with family. I'm doing vacations.

And I want to be able to live and experience life more than that's coming first besides just like, I don't have this lofty. Like we're going to do $100 million, whatever. I think about it. But it doesn't stress me. And I realize that the less I stress out about where I'm going to be, you know, we have goals every year. We're trying to do multiple eight figures in our business this year. And that will continue to go.

But I don't want to put crazy stresses on maximum. things and going crazy with that. I think that I've done that and it's not really ever served me. It's just created more drama and more stress. And with all the stuff that's happened internally with my family. And I've seen that it's made me realize that life is way more precious than just being stressed out about dollars. My wife said this to me one time, you know, I hit like my first million dollar milestone, like a year, like a few years ago. Right.

And she was like, remember when you want to make a hundred grand? I was like, I know. And then like the second I made a million bucks. I know how to make two. And then when I made two, I don't know how to make five. And so she's like, once you're going to stop and I was like, I don't know. I want to just find, I'm not trying to chase that. I'm trying to chase like that best version of myself more than anything.

What would you say is the best investment that you've made? And it may be a physical thing. It may be reading a certain book or. Masterminds. A hundred percent. Is that because of the connections that you make there? It's the connections that you make. It's the relationships.

it's the opportunities in business and it's it's sitting around with people that are frankly probably if you're getting started you make like a scary investment in one probably better than you so you can kind of get your hands kind of getting held and your feeder to the fire like trying to become a different version of yourself it accelerates the speed of which you grow what's the mentally and physically what's the best book or like the book that you recommend to people the most leaders create leaders. No, that's not what it's called. The leaders he left. Oh, that's a great book. I'm in Seneck. Yeah. Yeah. The same guy who wrote, start with why. Yeah. And then the other one would be outweeting the

devil. Oh, who wrote that? Napoleon Hill. Okay. Yeah. I mean, he's the think and grow rich guy. Yeah. It's a great book. These are some like legends to be learning from. Yeah. If someone's listening to this right now and they want to work with you. Is that a possibility? Yeah. Yeah, we have a bunch of different ways that you guys can work with us. The easiest thing to do is honestly go to my Instagram and DM me. I'm at Los Hustle. I answer all my stuff personally, whether you're in any kind of business for the most part, we have a business that can support your efforts. And so it's just best to kind of jump on, maybe have a phone call and see where we can help. Yeah, I think there's going to be a lot of people listening to this that just want to grow.

Like there's going to be a lot of people that are like a handful of followers, maybe a few thousand followers. And they look at what you have and they go, I want to get to that spot. Although I think a lot of other people go, I know I should be posting more content. I know that reels are the thing right now. I've heard TikTok's a thing.

And I think they get scared by the idea of putting all this time and all this effort into creating content that's just not going to deliver. Maybe it only gets them a handful of views. It will. But you know what? at one point it won't and you most likely will suck at doing this and who cares you're going to get better and frankly at the end of the day no one cares about who we are we're not that big we're not that famous or we just got forgotten no one knows what they were yesterday so don't stress out about

it just be happy and create content and over time it'll be glad that you did you'll regret that you didn't i can't remember who said it but i think it's so fitting it's like you suck until you don't. Like you're just right. And like you'll maybe suck a little bit less today compared to yesterday. That's right. That's just the truth. You spoke a little bit about gratitude and I end every conversation talking about it because I wake up every day and I say out loud three things that I'm grateful for and I do it before I go to bed as well. So Lose for you, what are three things in your life that you're grateful for right now? My health, my girls, my wife. Love that. Yeah. So at Lose Hustle's the best place. At Lowe's Hustle.

Yep. And go to my Twitter. I now follow you on both. I got to start using it. Well, like you said, Twitter is a difficult one, but you now have 25 followers on Twitter. Thank you. I appreciate it. After this conversation, you may have 50 followers. I don't know. I'll take it. I'll take it. You got to start somewhere, man. Lose, thank you so much, man. Thanks so much, man. I appreciate it. Talk to you guys soon.

All right. Big thank you to Lose for joining us for this conversation. and thank you for being with us on this audio adventure, wherever you are and whatever you happen to be doing right now. Whether you're driving to work, working out, walking the dog, maybe you're even working right now. Whatever it is, thank you. You're awesome, and I super appreciate you. I hope there was some nuggets in here that are really going to help you

jump start that next level that you're going to jump up to in your life right now. Let us know you were listening to this episode. Let us know it stood out for you, the most. Take a screenshot, tag us on social media. Like he mentioned, Lose is at Lose Hustle. I'm at Chris Van Vleet, and we'll leave you with the words of JFK, John F. Kennedy, who said, those who dared to fail miserably can achieve greatly. Be great. Be grateful. We'll see you on the next one for some more insight. Jim Rome takes on sports. Why? Because I have a job to do with rapid fire takes so i don't want to hear from you lava pigs on this notion today no idea

what you're talking about you're complaining more than you like to breathe air it's like you get up in the morning only to complain and cry and moan on social media about things that you don't even understand he's the spitfire of sports smack take advantage of but get up in here the jim rome show podcast what should be follow and listen on your favorite platform you've been warned