Insight with Chris Van Vliet - The Formula For Going VIRAL - From 0 to 1 Million Followers With Social Media Expert Ryan Magin

Episode Date: March 10, 2022

Ryan Magin (@ryanmagin) is an entrepreneur and social media growth expert. He joins Chris Van Vliet at the Blue Wire Studios at Wynn Las Vegas to talk about the formula to creating viral videos and posts on social media, how anyone can gain followers, why you should absolutely start a TikTok account, why creators are doubling down on Instagram Reels, the value of adding captions to videos, how often you should be posting and much more! For more information about CVV and INSIGHT go to: https://podcast.chrisvanvliet.com If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests. Follow CVV on social media: Instagram: instagram.com/ChrisVanVliet Twitter: twitter.com/ChrisVanVliet Facebook: facebook.com/ChrisVanVliet YouTube: youtube.com/ChrisVanVliet TikTok: tiktok.com/@Chris.VanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

All systems are going. Ladies and gentlemen, Chris Van Bleas! Oh, yeah! How are you beautiful, people? Welcome back to another audio adventure here on Insight. I'm CVV, Chris Van Bleet, and welcome back inside the unbelievably beautiful Blueire Studios at the Win, Las Vegas. So good. So glad that you could be in here with us as well.

And you saw the title of the episode, The Formula to Going Viral. And I'm a big believer that the title of any... these episodes is a promise that we're making to you. And it's a promise we have to deliver on with these conversations. And that is exactly what we do with Ryan McGinn. He is the guy when it comes to mega social media growth. And he handles the content for some huge creators like Jordan Peterson, Grant Cardone, who's been on the show before, Ryan Paneda, who's also been on the show before, and dozens of other people. So you can check him out on social media. He's at Ryan McGinn.

You can see the awesome content that he's creating on there. If you're not following me, it's also just my name. It's just at Chris Van Fleet. And if it's your first time here, please click follow or subscribe wherever you're listening to this right now. Our fan of the week, King Willie 18, he says, best interviewer. This is my favorite podcast. It makes time just fly by at work.

I listen all day, every day. Man. Well, thank you so much, King Willie. that is a lot of listening. There's a lot of episodes all day, every day. Geez. I appreciate you taking the time to leave a review on Apple Podcasts. We just hit 2,200 reviews on there.

And so the show's like two and a half years old. So do the math there. Man, that's like two and a half reviews a day. Geez. Now that I'm thinking about that, that is crazy. You guys are amazing. So thank you. I know that your time is super valuable.

I appreciate you so much for spending it with us and spending it with insight. And I appreciate so many of you that have gone over and above to leave a few words there. So if you have an iPhone and you haven't left a review yet, please just take a few seconds. We'll shout you out on the show. That's what we do. It's our way to say thank you. And if you've already left a review, go back in, change up a word or two, add an emoji, take away an emoji, whatever it is, that refreshes it and adds it up there to the top. And that's one of the biggest things that you can do to help the show grow. And hopefully we can just continue to keep reaching more and more people. And if Spotify is where you listen to your

podcast, they've got ratings on there. So go in there, click the five stars and, man, it'd just be so appreciated if you could do that. You may want to get out a pen and paper for this or maybe just make notes in your phone because there's so many actionable things from this conversation that you can do immediately. So please welcome Ryan McGinn. I feel like I should be calling you a guru. I don't know if I feel like I'm okay with that because it's like there's such a negative connotation with guru. Well, what should we be calling you? I don't know.

A mastermind. Like, I just know how to get people views, like myself included. Yeah. And that's the amazing thing. And like this is zero disrespect to you, but you're not like a mega famous person that has had multiple videos with millions of views. Yeah. I mean, my personal account, I think we've done like, I've done like 10. And we're talking TikTok here?

Yeah, just TikTok. I've had three or four on Reels as well. And some of them are just, yeah, it's just my face talking, which is like it's not me doing anything fancy either. I don't do anything fun. I just talk. Yeah. And what you've been doing with my accounts is amazing.

So thank you for that. Well, thank you because it's easy. That's what I kind of when I started, I was like, it's easy for me to take somebody who's already cool and make them cooler and get them a lot more views. So most of my clients, I'm like, oh, they're pretty fucking cool. So I'm going to make them even cooler. Well, I have a lot of content.

I've been, I've had the great fortune of interviewing a lot of people. And what you guys are doing is you're going in there and mining that content and going, oh, that could be a viral moment or that could be a viral moment. And now we've had a bunch of viral moments. Not as many as I would like on your TikTok, but definitely your reels. So if someone doesn't have a TikTok account, there's going to be a lot of people listening to this that aren't on TikTok yet. Should they be on this like yesterday? Well, I mean, you should have been on it.

year ago. But, I mean, there still is time. I like to say, like, you know, if you based the timeline on, like, YouTube being popular and then Instagram being popular, but TikTok has been so amplified, especially with, like, what happened in the last, like, two years. Yeah. A lot of people just scrolling on their phones, it, like, amplified the whole process to, it's like, but I still think it's so infant. Like, it's not, you know, if you, like, I mean, what is TikTok? Like, if you count that it was musically, but, like, you know, it's only been TikTok for a few years. And, like, Instagram didn't really pull. And, you know, it's not. And, pop off right away and YouTube took forever to really pop off. So it's like there's still time,

but the competition is coming. I think when TikTok first started taking off, people were going, oh, it's just another vine. Like, this is going to last for a year and then disappear. It's been the exact opposite. This thing's just been taking off. Yeah, like a year and a half ago, maybe two years ago when I started, like, when I decided, like, I wanted to start my own TikTok, like, I even thought it was kind of, like, what am I doing? Like, I'm 38 years or 37 years old the time. Yeah. You know, I'm like, do I really need to be on TikTok? Like, is this like where I want the legacy to be or continue or whatever I'm building? Like, which I didn't really know. I still don't really know. But it's like, I was like, yeah, I'm going to dedicate one hour a day to this

platform. And it turned, it rolled into like, I would film a video and I would edit it and I would cap it at one hour because I had like, it was during, you know, when the world shut down. So there was, I only had an hour a day where my daughter would watch your shows and not bother me. So I would walk in. I made like a little set in my bedroom. with some lights and had a really expensive camera. So it makes everything look really good. So I was like, yo, I have the equipment. Like, let's go over the top with my TikTok and see what happens because everybody was using their phones.

And me, looking back at YouTube, I'm like, well, everybody started YouTube with phones. But now you have like, you know, Mr. Beast who spends a million dollars plus per video. You have entire production studios that are built by the wind that are putting videos up for podcasters. So it's like eventually it will be high. quality. It's just not there yet. And then you look at Instagram. Instagram started with nothing more than, you know, like a couple of filters in your cell phone camera. X pro too. Yeah. And then you know, with visco. And then you had a, you know, then Instagram, now it's Photoshop, like plastic surgeries. Like, people go above and beyond for Instagram. So if TikTok follows that path, like, it will be full out

camera trees and professional cameras at some point. So I was just like, let's start it now. Like, And then I started it. And I think it was like, I had never caught any traction on any of my other platforms. I'd always made a lot of videos. But like, for whatever reason, nothing just popped off. And TikTok was the first one. I want to say it was like my 15, 20th video got like a million views. And it was teaching people, I think it was teaching people how to use a ring light.

And I was like, yo, there's something here. Yeah. And that drove like 10,000 followers overnight. Wow. And I had never seen anything like that in my life. And I was like, yo, let's keep going. And then it was like, you know, another month or two goes by, boom, another viral video, another 15,000 followers.

And it's like, oh, I'm at 30. Like, I spent four years doing fashion YouTube videos to get 28,000 subscribers. I just got it in TikTok in four months. And I'm like a nobody on the platform. And I'm not dancing. Like, you know. I think we, yeah, we got to definitely talk about that. Yeah.

People think that TikTok is like 98% dancing. It is, in my world is, I've never done a dance. I've never done a trend. I don't care what hashtags are popular. I have no clue what songs are popular. And I was like, if I'm going to build this into a business, I can't rely on external forces to tell me what I should be making content about. Absolutely. So I then dove into the platform.

And then the platform led me to Reddit, where there was whatever's popular on Reddit seem to be popular on TikTok. Oh, that's interesting. And then it was like, Kora, you know, like you start seeing the commonalities. And I was like, yo, if you want to go if you want to get. a lot of views on TikTok, you've got to touch into what the community wants to hear about or what is already there and do it better than what other people are doing. So you're answering the questions that people were asking online. We're trying to at least, like, with my knowledge and ability. You know, like, for example, it's like, how do you get better videos? Well, it's like, I know how to do it

with, like, nice cameras and editing software. I also know a lot of people don't have that capacity or the willingness to want to do that. So it's like, it started with phone stuff. Like, here's how to make better videos on your phone. Like, wipe your lens before you film. That's a good tip. It's a great tip. You know, use your front camera, like your back camera if you can, but your front camera and make sure you lock the exposure. So if like the sun goes down, it doesn't, like just, and that to me is like stupid. I'm like, this is like video 101.

And on TikTok, that was like 500,000 views. I feel like there's a thing that happens when someone first joins TikTok where they got, get a misproportionate amount of views to the amount of people that are following their account. Like, I think there's a lot of conspiracy theories with TikTok. and I think it's, I think they want to get you addicted to the app. So they do things to facilitate that. And that could be like your third video, gets a million views.

And you're like, I just hit the biggest dopamine rush I've ever had in my life. Let's do it again. And then that might not happen for another six months. My girlfriend had four followers, posted a cute, silly video of our dog. And it got 160,000 views. And she was hooked.

And now she has 37 followers. But. I think she's like, oh my God, like, how did this happen? It's, they do a lot to facilitate. Like, there's a lot of smart people behind the app, like forcing you to go. Yeah. And keep going down the app, down the rabbit hole, down the rabbit hole. And then it's, you know, then you're just hooked.

And that's, I think that's what it is. It's a never-ending scroll. Yeah. Like, now Instagram copied it. YouTube's copying it. They know there's something there. They all wanted to deny it. But it's, nope, they figured it out.

So it's the OG. Like, I love TikTok. So do you think there's a recipe for going viral? I do. Controversy is always the best recipe. In my opinion, controversial topics work, tutorials work, how-toes, matter of facts, like things, practical people problems. Like, TikTok doesn't really do well with the, what I want to say?

They don't do well with the flexing culture. So it's like a lot of people come on there and they like the fancy cars. they might get views, but if you want to get a video that gets not only a lot of views, but a lot of followers, you have to give them something tangible. They have to want to follow you. And then when they go to your profile, they have to, there has to be other stuff there to make them want to continue to follow. So like, I've had videos go viral and get, you know, millions of views, but drove like no followers because they were off brand for the, you know, they're me messing around. Like maybe it was about LOL dolls, hydroflasks, like certain products. And they just just didn't perform like for followers. Yeah. And then I have. another video like right now i'm getting like a hundred followers an hour like off right now yeah like a 50 000 viewed video that's you know about just camera tips wow yeah my most viral video on tic talk and you and i were making fun of this recently is me very poorly throwing a spear at the spartan race that i did recently and it hits the target but you know my my technique wasn't great by any means but it has like 3.6 million views drove very few followers my page

it's because it was so off brand it's uh these lights are hot do you want to take your jacket off i do actually okay we can do that we're in it you know the lights are hot they are it's like a ton of them well we got it's gonna make you look good hopefully yeah or a sweaty mess either way i don't care this will get comments on tic-tok and people will is it did we just make a little ticot clip right there probably maybe like because it's like man it's like there's one two like 15 lights beaming How are you not hot? You're just used to about it. I think there's more than 15.

You're just not. Oh, there's way more than 50. Look at all the back lights we have. That is true. And you're not hot. Do you guys in the control room know how many lights we have in here? Like you guys know how many cameras we have in here. So there's a lot.

But either way, we don't talk about that. Let's provide some value. This is all. And I think that that's the biggest thing is providing value. And people come on TikTok, especially the dancers. There's a lot of attractive people. And also, if you're an attractive person, you're giving good advice. you have a huge leverage advantage.

I think that that's a, I mean, me and Ryan Panetta talked about this on his podcast. Like, there is a pretty privilege, is what they like to call it. Attractive people tend to garner more views on the platform because it's easier to watch them do what they're doing. And if you're giving good advice while you're doing this, it's, you know, you're just going to get more views.

So if someone's been grinding away and they only have 300 followers, what would you say they need to start doing tomorrow. Look at your analytics, see what videos did better and make more of those, but make them better. Because obviously, if nothing's happening, your content isn't resonating. Because TikTok is solely driven on watch time. Same with YouTube. Same with real. Same with shorts. Everything is driven by the sole goal or purpose for every single person should be to just get the person to watch the whole video. And you're a YouTuber, so you know how important that is. Like, if that doesn't happen, the video is going nowhere. Yeah. So when it comes to TikTok,

TikTok, it's even more important because you have less time to hook them in. So you have three seconds or so to get them in. And then you got to make them watch 20 seconds. And like that doesn't sound like much when you're like just thinking, oh, it's 20 second video. It's nothing. Yeah. It's like try to get a full watch time on a 20 second video and tell me if it's easy. It's not. Yeah. So that's like and then looking at like, you know, because let's say the same person has like 37 followers. Like you know, she made a video about like a puppy, but was it a Pomeranian? Was it a Husky? Yeah. Was it a Yorkshire? What kind of puppy was it? Because I guarantee you the algorithm knew what kind of puppy it was.

A cute little chihuini named Luna. A chieini. So a chooini, that's like a sign that, hey, chiuinis might be popular on TikTok. That probably is a good sign. We should probably make more videos of Luna. Just put the dog in every video. Seriously. But what happens, though, if you have a certain style of video and then something else pops for you,

should you follow that path? I mean, I'm experimented on my account a lot. And I started, you know, when I started on TikTok, I grew like, 30K pretty quickly. I had some viral hits giving camera tips. But this is like a year and a half ago. We were talking about this. Actually, you know, I talk about this all the time with like my editor's team and like my researchers that work with me. And it's when I was making camera tip videos, the market wasn't like 100,000 views is a lot of views. But it like capped out. There wasn't more people they could show it to you because there wasn't people interested in that on the app.

Yeah. Now fast forward a year and a half later, there's a lot more people on the app. So we're reposting those same videos and they're getting hundreds of thousands of views because now there's more people for TikTok to show it to. So there might not be a market for what you were talking about yet. Yeah. Just like when you started on YouTube, like there wasn't niches. It was just videos. Yeah.

So it's like now it's like niches like will be more and more important. Like they're not going to be like I think you're still a year out before you have to be really niche down and probably people are going to like say that that's bullshit. But we just see so much data and videos that like the more broader the topic that kind of relates to what, you know, who you. you are or what you're about, the more reach TikTok and give it. Sure. And then if your other stuff, when people land on your profile, because that's the indicator. Like, you know, like when I talk to clients, I'm like, you know, if the views aren't as high, but the profile is, let's say you get 50,000 profile visits in one month.

And then your followers are like 40,000. So it's like you almost got a 50% of, you know, clicked like follower ratio. Yeah. That means that your content is on point. People like it. They want more of it. But if you get a million view video, you get 200,000 people to your profile. file and you get 10,000 followers, there's something off. And I experienced that with my account a couple

times. And I'm like, hmm, they're just not liking. There's not like this video is good. They like this one video, but it wasn't enough to make them like keep following. Yeah. So that, I think that that does matter. So that's why when you start an account, like I feel like TikTok knows if they let a video go viral, there's only going to be like one video on your account. It's like nobody's going to follow you. Yeah. Like, because there's, well, who is this? You know, unless you're already an established celebrity, which is then you're in a whole other like world. How do you feel about reposting your own content? I do it all the time.

How frequently? I haven't made a fresh video from my TikTok page in like two months. Wow. Okay. So the stuff that you're posting now is it stuff from a month ago, six months ago? Six months ago. Okay. And that's what like, but it's also what type of content you're making.

Like the way that I look at it and like how I talk to my clients, I'm like, look, we're making really good videos like that are going to. They're not based on trends. They're not based on things like that. They're just educational informative videos that will kind of hopefully outlive the app. You know, like when I talk about a video about a ringlight, it's like ringlights aren't going away. They're going to be around five, six years from now. So that means that that video can continually be reposted.

It's evergreen. And drive views. And there's a lot of people that are like, well, I just want fresh and new. And it's like, okay, fresh and new is great until you get busy. And then you're faced with decision, do I not post or, well, TikTok, you know, sometimes the repost do better than the original. In my case, they're driving more followers right now. But I've also reposted a video that got 800,000 views turned around a week later and posted

it again and it got 500 views. Wow. You know, you never really know, but I think right now it's more about the consistency than it is whether it's a fresh piece of content. But if you're just posting, I mean, for lack of a better term, crappy cell phone videos of like your dog, like running around, then it's like, okay, like maybe take 10 minutes and go film another video. Yeah.

Like, but the way that, like, I personally make my video is they take an hour, two hours per video to make. Yeah. Like, they're hands subtitled, you know, like, and it's, like, I'm filming them with a camera, like memory card to laptop, dump the footage, type it out, like, word for word, color correct it, make it look pretty. Like, they're not, you know, quick videos. Yeah.

So it's, I just feel like it's a disservice if I only post this once and then forget about it. The United States Soccer Federation present the U.S. Soccer Podcast. My name is David Goss, and I'm joined by my co-host, Megan Klinemberg. And now we're giving people an inside look at the World Cup. Time's ticking. I think you can feel the intensity. All the guys are wanting to really stake their claim,

and they want to be on that World Cup roster. There's no doubt about it. Hosting the World Cup on the home soil comes with its pressures, but we're just really excited just as the people are. The U.S. Soccer podcast, presented by Henco. Follow and listen on your favorite platform. You've created a template for the style of videos that you have now, Yes.

And, you know, it's Jordan Peterson and it's Alpha M, Grant Cardone, my videos, lots of other people. And now I'm starting to see like coffees of your style of videos. Well, everybody, the thing that people don't realize that goes into our videos, which is why people are paying us and paying us well, because we get results, is the editing is like the sprinkles and the icing on the cake. Like, yes, like the subtitles, yeah, they take a while. There is no app that can do what we do with subtitles. Like it's brains. It's human people typing. Like move into text around and like spending 45 minutes to an hour making sure it's perfect.

You know, if an app was available to do that, trust me, I would be using it because it would save me and my editor so much time. But, you know, the core of the video, as in what topic it is, how it's filmed and what is said and the flow in which it's said is what nobody takes into consideration about having a viral video. And I can tell you that every single we made last year we made over 500 million plus view videos. 500? Yeah. Wow. Like all different 13 or 14 different niches. And I have a spreadsheet with all of them.

I'm sure people, if they're going to watch this clip later, call them bullshit. Like that's fine. But there was a formula to basically every single one of them. It was a hook, a riveting, compelling type of story or matter-of-fact type of situation. and it was educational. It wasn't just something crazy, like somebody jumping off a building or somebody running really fast and jumping over a car. Like, yeah, those go viral.

Sure. Those are, but it's much harder to make a video, like an educational style video, go viral if it doesn't actually provide education or it doesn't hit on something that the audience wants to know about or that TikTok in general wants to know about. Because to give it the reach, it needs to get a million plus views. It's like a slice of pizza. You know, it's like if you say, you know, this video is for men, for men, well, now TikTok's only going to show it to men. So, and people in their speech say things without realizing it.

Like what? Like, you know, what's up, guys? Every YouTube video starts off with, what's up guys? Yep. So even that. So from a TikTok algorithm standpoint, we'll take a, oh, show it to guys. What about women? So you just alien in half the world.

Like, and then it's like next is like, you know, I want to talk to. you today about, you know, the, you know, drilling, you know, the saw millers or drilling a, drilling a, putting a shelf on a wall. So it's like, if you said, what's up, guys, here's how to drill a shelf on a wall. They're only going to show that to men about how to drill a shelf on a lot. You say, say, I'm going to show you how to put a shelf on the wall. You said the same thing, but now TikTok can show it to more people. It's the economy of words. Because the algorithm is that good. Like, it is reading, like, in our experience, lots of data, lots of video, the titles, the hashtags,

they don't really mean that much, at least from what we've seen. They help in some scenarios, but I think we're experimenting right now with hashtags, because I think hashtags actually limit reach on videos because hashtags basically box it in before it even starts.

Like TikTok, if you watch a video, if, you know, they show it to like, let's say 500 people. They're not going to show it to your followers first. They're going to show it to random people on the 4U pitch. Really? Yeah, your followers see it later.

Wow. Like, that's what makes TikTok different. Every single piece of content you put out is like nobody's ever seen you before. Well, that's the amazing thing about TikTok is when I scroll through my 4-U, it's like 80% people that I don't follow. You got to like look for the people you follow. Yeah, or my friend will be like, hey, didn't you see that TikTok I posted last week? I'm like, I haven't seen a video from you in like a month. That means you haven't watched any of those videos all the way through recently.

You know, sorry to your friend. Yeah, come on. It makes great video. But that's what people don't understand. It's what's being said and then are people watching it all the way through. And I mean, even, you know, there's, you know, like I said, we see a lot of data. There's certain words that if they're said on TikTok, good luck seeing anything more than the thousand views.

Give us a few of those words. Anything with depression in it, I've never seen a video do well. Like the word depression, anything with COVID, anything with virus, like, you know, anything down that realm, nothing will work. Anything like if you're talking about suicide prevention, the word suicide. never seen a video, like specific drug companies and drug names. Like, I know it was like super conspiracy rabbit hole, but like we just post so many, like we post 750 videos a month. I'm working with some of the biggest, a lot controversial clientele. Yeah. Like, you know, if so-and-so makes

a video about, let's say, their experience with depression and pain pills, it's not, even if it's a heartfelt video, yeah, not going to get the views it deserves. So what video is at the very top of your list? Most viral video, you guys, have created. It was a prank video I made. It's one of your videos. I edited it. It's a, her name's Adley Stump. She's a Facebooker. It was like when I first started, I was working with a lot of, like pretty much anybody. Now it's more all educational. Like I think our highest educational vid, I think is one of Cardones at like 10 million. But my personal biggest video was 48 million views and 48 hours. And it was, it was a skit of a woman getting cheated on and catching your boyfriend cheated on her and the

Starbucks drive-thru. And it was all scripted because I know the girl, Adley, she's a super successful Facebook viral creator. She's a good friend of mine now. I edit that, but here's what nobody knows. I edited that same video six times. Six different ways. I re-edited the first five seconds of the videos six different times. And on the sixth time, it got 50 million views. What did you change? Like, I just kept messing with the order and like, toying with people's like the emotion of like, because they're good actors. Like, they're good. it what they do. Yeah.

I mean, this video went everywhere. It was on, it was $48 million on her account. Like, it went on World Star and got another like 10. Like, it was everywhere on the internet.

It got reposted. It's like, it's all over the place. But it was like the, the way that the initial, her finding out how she was being cheated on. Like, there was like three or four different ways that I could have ordered

the clips to make that initial. Yeah. And it wasn't until I just showed that like, in the first three seconds that it popped on. Man, do you think that Instagram is now trying to do what TikTok's doing? Because I feel like videos do really well on Instagram and photos, not so much anymore. I mean, I think Instagram's confused. I think they want to be everything.

And by trying to be everything, I think they're just being nothing. Yeah, they're just confusing people. Sure. Because it's like, even when you go to post something, like, I'm like, what, it's like, I got a story. I got a real. I got a IGTV. If that's even still there, I got a, I got this. this, I got this.

They just renamed Digitv. See, I didn't even know that because I just like post on my stories every once in a while and I post reels. Like that's, you know, and I think that like that's just the way I'm not using Instagram optimally like because it's not really, it's like an afterthought for me. TikTok and now YouTube shorts are kind of like my attention. And, you know, but I mean, yeah, I just don't, I don't get Instagram. It's, I think they throttle you based on your account size.

And like every once in a while, they'll let you get a video that does well. But like when I look at creators that have like a half a million people, like a lot of our clients have like 500,000, 250,000, you know, million followers on Instagram. Their videos, even when they flop do awesome. Yeah. But it's like there's an authority level with the size of the account that's you can't really recreate unless you have the authority of being out. That's interesting. And I don't know if that's fact. Like I'm just talking.

But again, I look at a lot of accounts. Yeah. The virality that exists right now on TikTok also really seems to be existing on Instagram or YouTube shorts right now. Yeah, I think Instagram is limiting people, whereas TikTok and YouTube shorts are not, and the same rules apply. So it's like, you know, if I had to choose right now what to go all in on, like a year and a half ago, I went all in on TikTok. And, you know, I still think TikTok is incredible and it's still like, you know, go all in. But like, it's just as easy to repost the same video of YouTube shorts. The only difference is when you're posting it on YouTube shorts, there's a lot more data.

that goes into it. The title has to be on point. Description, keywords, like a lot more stuff there. Yeah, you got to understand, because YouTube is still YouTube. So, like, I mean, the good thing is you don't have to put thumbnails on them. Yeah, that's, what, YouTube is so good at picking something that's going to be an amazing thumbnail just from watching the video. Yep. And it, because, like, I mean, all your videos have incredible thumbnails. Like, YouTube channels have, like, they have video editors. They have thumbnail editors. Yeah. Like, that's not anything people behind the scenes of, like, making content, people like, people spend more time on their thumbnail than they do on the actual YouTube video. You got it. Like, so it's like it's good that they've kind of erased that

short and they're letting people out like, okay, like, if they make a good video, let's let's let let's give it some reach, you know. I'm going to say something controversial here, but on YouTube, I don't think that content matters. I think what matters is titles and thumbnails because you could have the most beautifully edited YouTube video, but if you don't have a great title and a great thumbnail, no one will ever click on it. I would agree with that. I think people should spend more time on thumbnails than actual video. But then when you come to the video, though, it's got to be good. Well, I think that the title and the thumbnail have to hook you, and then the content has to be good to keep you around. But in order to have you actually go, oh, what's that thing? Because you could watch

a thousand videos about ringlights, for example. Yeah. But if it has a catchy title or a great-looking thumbnail, you're going to go, that's the one I'm watching. Well, in the short form world, the thumbnail is like the first three seconds. So what's happening in the thumb? Yeah, it's a good point. And the first three seconds is like the new thumbnail. Because, and I like to, when I'm explaining people TikTok and like, you know, they call it the hook, you know, it's like, you got to have a good hook.

It's like, well, that's still pretty general. Like anybody can say something that will kind of like spark some controversy or a little bit of interest. But like from what we've seen, it's like, there has to be others. things going on, like, to also include to get people to be visually, you know, enticed to just watch past the first three seconds. Because, like, you're also interrupting people. Like, that's what, like, I kind of love about TikTok and YouTube shorts and even real is it's like, it's purely interruptive content. Like, you're standing in, you know, you're standing in line at the grocery store and

you're swiping. So, like, you might like the video, like, see my video and actually like it and start watching. But, you know, it's your turn to pay. And then I just lost you because you're gone. Or it's like I use the metaphor. It's like when I explain to my editors how important the first three seconds is. And I was like, envision this. You're sitting down on the toilet and you're taking a shit. And it's time for you to go wipe. And you're going like this and our video comes across your screen.

Do you stop wiping? Like that's the test? That's the test. Do you have a name for this test? I don't. I don't know what that is. But that's the shit wipe test? Maybe we should call it?

The shit test? The shit test. It's a good. It's a good. I mean, we should test. And that's, that's the way I was like,

it's that important. Like, or it's like the next one that's more PG is like, if your mom text to you or your fiance, your wife, your girlfriend, like, oh my God,

I had a baby and you just swipe up and keep watching the video. Like, that's how good they need to be. It went from Instagram. The term was the thumb stopping content. Because you're just basically scrolling, right? Endless scroll.

And if something was thumb stopping content, I think you were rewarded, it a little bit by the algorithm because they knew that you were looking at that, usually photo at that time. This is like, you've taken this to a whole new level now. Yeah. Well, because you have to break, like, when I, when I sell clients, you know, I mean, I am selling.

They're hiring me for a service. Yes, we make videos and we post them every day. But at the end of the day, they want these videos to do well because it's a lot, clients are happy when they get many of you videos. Sure. They're also hiring you to be fair because it's autopilot for them. It is. It is.

But they still, I don't care. My whole phone is full of very important clients that obviously have other things to worry about, but they text me and they get a million view video. They're like, dude, we're going viral again. Yeah. And it's like, okay. So that's like the dopamine hit. And I know that that's what they want. And so I need to facilitate that for, one, for longevity.

And two, I also have it broken down to I know what a million views is going to do for an account. Yeah. Like, you know, in 90 days, if we can get you four to five million view videos, that's probably going to get. you 100,000 followers. Yeah. You know, and that's, knowing that, like, I can predict, like, okay, we put out this many videos. If we have this many flops in a row, we need to, like, something needs to change.

And it comes down to, it's all statistics and data and looking at each video to know, well, what do we need to add into this video to make this next batch of videos do well? And then it always comes down to, well, what's being said in the first three seconds. And then it's like, and then it's like the second, you know, it's like, okay, we got them to three. how do we get them to 10? Because if we get them at least 10 seconds in, there's a solid chance they're going to watch the rest of the video because they've gotten into the meat of the video.

Because usually it's like a hook and then right into the content. And then those two things, if they happen fast enough and in an appealing way, that will basically shit on any editing you can do to a video. Is there a sweet spot for time that you think? Most viral videos we have consistently between 20, to 40 seconds. And it's interesting because TikTok just announced

five-minute videos, which seems way too long for TikTok. Yeah, they want you on the app. I think, I mean, we've had a couple three-minute videos get a million views, like when they open that up. Yeah. But, I mean, I know one in particular,

my editor spent six hours on that video. Six hours. To get a million views. Jeez. How important are captions? I think, I want to say they're incredibly important because it's like people see,

like, there's a good chance for people watching this. if you're on TikTok, you are either watching somebody that copied my captions or it's my team making the videos. And what happens is, I actually, the funny story about subtitles, like, I didn't have them on my videos because I was spent, like, I didn't have time to do it. So I was, you know, highly professionally edited videos. You know, I was worried about the hook and like what was being said. And I was really, you know, digging deep into that. And I actually got attacked by the deaf community on TikTok.

Because you didn't have captions. Because I didn't have captions. And I was ignorant. I was like, don't you guys have an app for that? Like, you're on TikTok. It's a video platform. What do you? I mean, I'm like, I don't have time to do this.

Well, then I literally, it was like a hundred comments that people like, kind of being mean to me. And I was like, man, I was like self-reflection. Okay. I'm going to make the most obnoxious subtitles I can. So now they take me around 45 minutes. Every video, I do it. I hate it. I don't want to do it.

Every single video, my editors don't want to do it. Like, but they do. increase watch time. And they make it, like, I'm a marketer at heart. Like, I love, I've, you know, for the last 10 years, I made money selling things on the internet. Like, it's copyrighting to me. Like, those subtitles, like, I want you to remember things throughout the video. Yeah. And what you remember is generally what we put in yellow and we make bigger. And, you know, it's just like you've, you know, you click a banner ad or you're watching a YouTube video and you see this ad before you. And you're like, oh, this looks interesting. Yeah. Like, that, that's what I envision the copy, like, the

subtitles to do, but I want to just get my message heard to you and ingrained. And I know if you're reading it, and that's why we use checklist. Like, checklists does do really well. Like, yeah, but it's also speaking. Like, when I make my videos, I speak in checklist. Like, it's true. And then I know because when I subtitle, it's going to look really good. Yeah. And it's going to, and it's so not only is it digestible, it's also easy to read. You know, it's like, and, and we use emojis. We use common emojis that people, nothing that nobody hasn't already seen. Like, and if we can say something with, you know, if somebody says shit, we don't have to write the word, we just put the poop emoji. Love the poop emoji. Right. You know, so we try to make it, it's also a way to make it a little

more pop, like, was it a term pop culturey or like more like, I guess, relatable, because it's how people text, you know, so we paraphrase a lot on a lot of our clients, like, because in my opinion, it's like the video is saying one thing and the subtitles are saying another. They should be in line to about 90% but also sometimes people say stuff but they but they don't say the complete thing so we also use subtitles to add in more context you know to get the message come across so you understand it because we know if you understand what's being said one you're watching the video longer and two you're probably going to like the person and follow I think there's been a lot of negative things said about social media especially recently I appreciate that the way that you guys are

going viral with your videos is by teaching people something where the, I'll call it, old-fashioned way of going viral on Instagram was, here's my Lamborghini or here's me not wearing a lot of clothes. You guys are actually educating people. Yeah, I feel like there's, and TikTok gets a bad rap for that because like the argument is what can you teach in 30 seconds? And like my argument is like, well, if you can't teach it in 30 seconds, it's too complicated. Like, so like when it comes to going viral, it's like when I hear somebody say something, I'm like, that's a good video, but you got to get it out faster and clear. Like it's, and that's, that is hard for a lot of creators. And I think that that, I don't know if that comes with like experience. I mean, I've had to train myself to talk like that. I mean, this whole interview I'm talking like that like, because I'm knowing that I'm going to clip this later. And like that's the whole, you know, the mindset I think is shifted from its long form that like, well, Gary V coined the term like the document don't create. So you create a long form piece of content. and you chop that down, and that's all your microcontents.

Well, in my opinion, it's pivoted, and now the microcontent's the most important. That's such an interesting thing that you're saying because the microcontent is now the gateway. So someone's going to watch this clip from this interview and go, oh, where's the full interview? Oh, there's a podcast. Oh, that's why the background was blue. Yeah, it's like a $16 million studio. Oh, six, just to say it, I guess. But yeah, you're right.

It's like the gateway that leads to the longer. content. That's so interesting. I think in my case specifically, it's the TikTok clips, it's the IG Reels, it's the YouTube shorts that then lead to maybe my YouTube clips channel, CVV clips. If you have a subscribe, Jeff, please subscribe right now. Trying to grow that channel. You should. And then it leads to the main YouTube channel. So it's like, you know, the gateway drug to the rest. And it's also, too, it's, I think, and another argument that you hear of you say, is like, oh, well, you know, how much influence can you build in like a TikTok video? It's like, not much. It is 20 seconds. And like I can give you a really great tip about like, let's say a ringline in 20 seconds. Is that going to change your life? Probably not. But you might go to my profile. And then when you're scrolling down, let's say you watch 30 of my 20 second videos. I'm really bad at math. But that's like five minutes of watching my content. That was like a five. But the diversity. And this is where I think people like they're kind of closed off on this. You've now watched, let's say 30 videos of me talking about different stuff.

You go to a YouTube video. It's like you're watching a five minute video. Here's what you do with a ringlight. Or here's what you do with mine. You might have watched a video about a ringlight. I also had one with four million views that talked about how to go out by yourself to meet friends. That was a great tip, by the way. Really was.

But that's like, I mean, that's just like, you know, that's just me. It's like, oh, I can make a video about this. Like post it on TikTok and people might like it. And I don't think that everybody realizes you're an expert in something, not you specifically, anybody. Everybody is an expert in something. What's the thing that you're an expert in? Turn that camera on and start talking about it. But think about doing it.

Don't come at it from like, this is like, I'm doing this to build something for me. Come at it from like, I'm going to, I have this really unique way of like woodworking. Let's break this down and teach us to other people so they can get the same enjoyment out of this as I do. Like, and I think, but everybody comes at TikTok specifically because it's the easy platform to go viral on. Like, in do slash, it's not that easy. Not anymore. And they come at it from the me, me, me angle.

And I just don't, I think that that is fading. Like TikTok, I mean, I think TikTokers, like the audience, like I have a lot of respect for the audience on TikTok. Well, I think they're a lot of, you know, they're a little soft. They could be a little tougher. The audience is mean on TikTok. But they tell you. Twitter's also the mean.

Like the meanest problem. Yeah. Twitter's pretty mean. Twitter's pretty mean. Well, like, like the audience, like they'll tell you if your video is shit or not. Yeah. And it's up to you to like either move forward from that or, you know, create better from that or just get mad at them and keep doing what you're going to do. But like the audience, the audience drives TikTok videos, whether they watch it all the way through or whether they share it with their friends or whether they're writing mean comments in the in the comment box. Like they drive that. And what is popular on TikTok? It's what's popular everywhere else. Yeah. Like so it's and what's, if it's on TikTok, like on a Friday, it's probably going to be on YouTube by Monday or Tuesday. And I don't think people are realizing how fast that is happening.

They're still stuck with the, you know, it's just TikTok. Like, because we have a lot of clients that their main focus is still Instagram. And they're like, you know, yeah, I don't post whatever you want on TikTok. You know, let your team do this. But like, we can't put that on Instagram because I'm worried about what people think. I'm like, if you have reservations about it, that we shouldn't be putting in your TikTok because that's more important than our, like. I've got a lot of pushback every time I'm like sharing on Twitter or I share on Facebook or I share on the YouTube wall where I'm like, oh, join me on TikTok. I get a lot of pushback for people going, yeah, I'm not like 14 years old.

I'm like, oh, wow, you're really missing out here. Yeah, I mean, they like to think, like people still think it's a young app, but like I don't know the statistics. I probably should, but like, I mean, my demographics are 18 to 30. Yeah, mine are about the same. I think. You probably know. Yeah. I mean, most everybody's demographics are 18 to 30 on TikTok.

But there are a lot of older creators, like, blowing up. Like, Gary V's a great example of that. Yeah. He's a machine. Like, he's very forefronting. Yeah. You know, but he's also, like, I love his messaging as a whole, but I also think he sets people up to fail with, like, an overpassionate type of way.

Because it's like, you like to forget to tell everybody that you have, like, a 50-person team creating your videos. Yeah. And, you know, yeah, post nine times a day. It's like, okay. You know, like, I personally don't believe in that. I believe in sustainability. And if all you can do is one video a day, but it's a good video and you put effort into it, do that. If you can only do four or five a week, do that. Like, it has to be, but like, I'm just a firm believer that production quality does matter, like, at least if you're trying to grow a brand or grow into something where you might make money from it. Like, because if you're selling anything, whether it be a, you know, a skincare company or a,

you know, TikTok likes to hate courses and coaching, you know, but even a service, like, if all my videos were filmed with a phone. Yeah. Like, you know, I probably couldn't charge what I charge for my clients. But when it comes to the professional camera, team of editors, like, this is what we do. We're professionals. Like, you get professional quality videos that if you want to run his ads, you can run him his ads.

You want to post someone on all the other platforms. you want you want to save them in an archive and post them a year from now. They're going to last. Like, you know, your grainy cell phone video, yeah, it might be authentic and real and it might really capture the essence of you, but a brand's not going to pay for that. Well, perception is reality. And I say this all the time with podcasts. The best thing about podcasting is anyone can podcast.

The worst thing about podcasting is anyone can start a podcast. If your podcast sounds awful, then people are going to think your podcast is awful. If your podcast looks great, even if it's not, People are going to perceive it to be great because it looks really good. That's true. And it makes people watch longer. Like, we were talking about earlier. Like, when things are, like, are beautiful or in an aesthetic way, aesthetically pleasing way, you watch them longer.

Yeah. Like, you know, you see this with women. Guys love looking at pretty women. Sure. Like, you see this. Women like looking at attractive men. Yeah. Like, you like looking at, like, the podcast series is very aesthetic.

It looks pretty. So people stop by, they're going to look at the studio because it looks aesthetic. You know what that does? Increases watch time. Makes people watch your videos longer. Yeah. You know, and when it comes to TikTok, like, an extra second could be the difference of 100,000 views.

Like, an extra five seconds might mean that you're getting five million. Wow. Like, and that's, I don't think, you know, and that's why we, like, when we do stuff, it's like an arsenal of things. It's like really good hook, really good media video that actually helps good, like, you know, the subtitles, like, they're engaging in the first five seconds to let people know exactly what they're about to watch. They're easy to digest. So all these things, like if you're like, one, it's like a timer goes off and somebody swipes and your video starts, it's like,

you know, red counter, one, two, three, four, the longer that thing keeps counting, the more views you're going to get. It's like a game show. Yeah. It's like, you know, it's like in, I don't think people think about it like that, but it's, they just put stuff out there and hope that it's going to happen. But that's a lot of people. Yeah. And, and you, that does work. You know, like, the same, you know, the clock's right twice a broken clocks right twice a day. Like, yeah, you keep doing that. If you stay around long enough, you'll get views and you might get a follow. It'll be quicker if you do it shirtless and you have abs or you're a really attractive girl. But if you're just like a regular person trying to teach things,

like all of these things come into play. So what are three things that someone can do right now with their next video to try to go viral? Three things to go, well, I'll ask them for one of the trigger words for TikTok is viral. Really? I let me share their story really because it's fascinating. Please. So people are watching this. You can go back like two weeks on my TikTok profiles. There's a video which starts with every two seconds was the video. We originally posted that video.

I think it was like 12, 13, 14 seconds long. I forget what the exact length is. Posted the video. The title was a two second trick to make your videos go viral. We posted it in the little caption that TikTok gives you, posted in the title. And then the hashtags were hashtag viral video, hashtag how to go viral. All the things you're supposed to do. Yeah.

the video was up for an hour, I got 350 views. Like, I was like, nope, this is a flop. Like, we know when in the first hour

of the video is going to do good. Yeah, I was like, this is a definite flop. Like, and Louise, who works with me, I was like,

yo, let's, like, he posts a lot of my videos. He posts a lot of the accounts, he's like, yo, private that video, repost it right now,

take out anything that says viral, take away all the hashtags, and don't even put a title on it, and then reposted. That video got 780,000, thousand views. Wow. That's amazing. Like, so that said, I was like, why did this happen? Yeah. I was like, well, two things. One, the word viral could be on that suppressed words list because it is kind of related to some things that are talked about in the world right now. Okay. That they might

have just put that in that bucket. Yeah. And then the hashtag, same thing, just solidified. But also the hashtags gave it, gave TikTok a reason, like maybe they showed it to like a hundred people. And then those 100 people, it just didn't work right, and the video flopped. So by removing the hashtags and just letting the content do what it's supposed to do, TikTok just showed it to people, and it got 100% watch time. All right. Well, let me rephrase the question. What are three things that someone can do on their next video to try to get a million views?

Pay really good attention to the first three seconds of your video. And I say pay attention. It's provides something that is thought-provoking or will get them to stop scrolling. and do it in a well-lit, vibrant area, or have good lighting or some sort, and then focus on delivering, like, whatever is being said, say it in a way that actually provides an example or a way for the audience to relate to what is being said. A term we like to use is just say, can you give me a for example? Like, for example, what does you do on that last video to get it to go viral? Or what did you know in the last video to get it to get a million views?

Well, you know, I removed this, I did this, I did this. So the more of the more than you do that Or you can give a, for example, or a personal story that attaches to what is being said in the hook, which is usually what's, you know, the video's about will make them watch the whole thing. And it's a practical, it's, if it solves a practical everyday person problem. And I say that because, yeah, people like to watch videos of like, you know, what's it like to have, you know, a Lamborghini and you can't drive in the Hollywood Hills. Like, it's like, well, I don't live in Hollywood Hills. I don't have your Lamborghini. Fuck this video about it. Like, but it's like, hey.

Have you ever hit your front bumper on a parking curb and ripped it off? Yeah. That's a practical everyday person probably. Yeah. Right. So here's a video on how to not do that. Look, I can talk to you about this literally all day because I think that this stuff is, it's so fascinating.

And you provide so much value because you're in the trenches. You see this stuff every single day. You know what works and what doesn't work like instantly. I do. Is there something specifically that people should be staying away from other than that list of words that you were talking about. It's not really specific, because I don't like to tell people to not be who they are. But then maybe that's the thing they should do, be who you are.

Yeah, I think, I think, but people come at it. Like, there's a problem right now, and I kind of discover this problem. A lot of people are too relatable, but not educational. Like, I think that there is a need for people. They want to learn something from somebody. And that's really the only reason that you would follow somebody. It's like, you know, the audience member is selfish. So like when you lead with, like, when you lead with nothing but like, this is my experience,

this is what works or this is what I've learned. I'm teaching it to you. Like, the guard goes down. Like, and they learn from you. They may watch another video. They may watch 10. Who knows? But I think like people are coming at it.

And this could be due to like what social media kind of was is a lot of people sharing these relatable moments and like they're always, you know, making videos about what's going on their life and this. And it's like at the end of the day, the audience doesn't care. care. They don't care about you. They care about how you can help them or what they can learn from you, if they can make money, if they can, you know, they have their own problems and you're interrupting their problems with, like, with hopefully a solution. Yeah. So be a good solution. Yeah. I love it. People are going to take so much out of this. I hope so. You know that I end every conversation

talking about gratitude. So what are three things in your life, Ryan, that you're grateful for right now? Well, I would say TikTok because we didn't really talk about my main story. We didn't really talk about my main But like when I posted my first TikTok video, I was like $15,000 negative in my bank account because all my clients had canceled and asked me for refunds. And I was. This was with a different business. Yeah, I was same similar business. I had a content like, you know, we repurposed a lot of stuff. And yet when, when, you know, lockdown happened, they all canceled.

And then like it already delivered a lot of the work. And they said, nope, they all submitted refunds. And it got to the point where I couldn't afford to give refunds anymore because I didn't plan for 20. thousand dollars to come out yeah and yeah so when i posed my first ticot video there was i was like i actually went to the bank and pulled out all the cash in my accounts so i could pay my bills wow and then went negative and then they just kept hitting me with fees like but eventually that i fixed that problem but ticot was what fixed that problem like i was like wow this is something people saw it really quickly wanted to hire me and then now like tictok is like this year we're

going to do a million dollars off of ticot that's incredible and that was a year and six months ago Wow. All right. So TikTok's number one. So the second is being able to support my employees. I never thought I'd be in a position where I could be like nine people's full-time incomes. And growing. And growing. And that to me is like something that like I just, it's a lot of responsibility. But it's like this is really cool. And I love that I'm able to, I guess, provide jobs to in situations where, I mean, you know, people are struggling. So it's pretty cool. And I like to pay people that are creative.

very well. So, and I guess the last thing would be, I don't know, I'm the third one. I had two good ones. Trying to think of the third. Two good ones. So many things to be grateful for. Yeah. The third one would be, I guess I'd say the family, you know, my fiance and my daughter, because if it weren't for them, then like, I mean, it's a very hard conversation to have with your fiancee when you are a negative $10,000 your bank account. Sure. And then you're trying to sell her on, hey, this little app might make us rich. You know, for like the fifth time I've had this conversation with her trying to do stuff. But yeah, she's been awesome. And then just having a kid or my daughter's six, like she's forced me to really think more long term.

And actually now I feel like I've built something that is like worthwhile. And it started from 20 second videos. Look at you, man. Which is also, I think the most inspiring part about that is anyone can do it starting with 20 second videos. Yeah. Anybody can do it. Like literally it's the Wild West still. don't, I mean, I know we talked about competition, but like, if you're listening to this and you're like,

I don't like, a lot of what I say probably like stops people because I'm like, you need a good production about. You need this. But like at the end of the day, like you have to create your first video, your first hundred videos are going to suck. It's just get those first hundred videos done as fast as you can. Yes. So that 101 video is really good.

Yeah. Just start. Like, like stop looking at all the reasons why you can't do this and look for the one reason why you can do this. Exactly. And start. Just start. Like, it's so easy.

to start on. There is no barrier of entry anymore. Yes. And to quote your pot, like, that's why a lot of people will do it, but there is not a lot of people that will keep doing it. That's the biggest thing. Like pod fading is a real thing. They have a term. There's a real term. It's called pod fade. And I think it's something like

the average podcast last seven episodes. And that seven's not even that much. Not at all. But it's because you put so much time into booking the guest, researching the guest, recording the episode, editing the episode, uploading the episode, promoting the episode, and then you get 11 downloads, and you go,

what a waste of my time? And then your next episode gets 16 downloads, and you go, this is, and I think people are looking at the wrong way. Instead of going, man, I just got 40% more downloads. They're going, this isn't worth my time. Or I just learned how to do this. That's it. And most people just look at the metrics and go,

that's it. I'm out. Yeah. And you see it all that was short form too. Like just content in general, like people will make it. Like when I started doing TikTok, I was like, I'm going to give it 90 days. I'm going to do 90 videos. Let's see what happens. Because I know like, and I had that when I was on YouTube and I was like, how do I do this?

I was like, if I make a video every day for 365 days, something will happen. And that was how I looked at TikTok. And I was like, the timeline seems to have amplified quite a bit. So like if I interested in this for 90 days, I think something will happen. And a lot of things happen. So it's like, when I tell people, it's like, if you can do shit for 90 days, like, just, just stick it out. And if you're an educator, it's literally just put yourself in a vibrant lit room and talk to your phone. Yeah.

If you can afford it by a microphone, because it really does make things a lot better. And I'm a fan of ring lights and they're cheap too. I would say just print out like number one, two, three, four, five all the way up to 90 and then literally cross it off every single day. And that'll do two things. one, it'll keep you motivated to keep going. And number two, when you're on day 86, you can go back and go, look at all the stuff I've done. It's the creation of a habit.

What is it, the 21 days? Content should be everybody's habit. It should be something that they just do. Especially if you have a business or if you want a business. Like, it's no longer an option. It's, okay, I have to do this. And you see it at scale now. And like, that also means that you have to get good at it faster.

I think you've lit a fire under a lot of people that are listening to this right now. So, Ryan, thank you so much for coming by. Thank you for having me at this amazing studio that I feel like, I feel like the studio makes me a lot more important than I actually am, but this is awesome. You are very important. And I'm documenting every second of me. I love it.

Thanks, man. Thank you. Okay, that is, it's a lot of tips and tricks and just knowledge right there. I hope you can take at least one of these things and apply it to your social media account. Huge thank you to Ryan for joining us inside the Blue Wire Studios at Win Las Vegas. Thank you to you for being in there with us as well and also for sticking around all the way until this end part right here. That's how I know you're a real one because you stuck around until now. Share this with someone who you think could learn a ton from this.

And take a screenshot. Let us know that you're listening. Tag us both on social media. It's just our names. at Ryan McGinn, at Chris Van Fleet, and we'll leave you with the words of Abraham Hicks. I love this. When you focus on the good, the good gets better.

Be great. Be grateful. We'll see you on the next one for some more insight. The Hammer Alley podcast, an 80s flashback mockumentary. Back in the 80s, there were a thousand bands trying to make it in the world of rock, but there was one band that had it all. Hammer Alley. Whatever happened to Hammer Alley?

How did they go from top of the rock? I'm looking for a music video. They're a band from 1987. Hammer Alley. Ever heard of them? To Rock Bottom. Dude, I was born in 1987. I can't believe he's doing this.

Hammer Alley. Follow and listen on your favorite platform.