Insight with Chris Van Vliet - The Mindset Mentor: Rob Dial on how you can accomplish absolutely anything with the right mindset

Episode Date: February 18, 2021

The host of "The Mindset Mentor" podcast, Rob Dial, joins Chris Van Vliet from his home in Austin, TX. He brings some incredible insight into how you can live a better life, the things you can do ever...y day to help yourself develop a better mindset, the tools, and tactics he used to grow his podcast to the top of the Apple charts, his favorite books, why everyone should have a mentor and much more!   If you enjoyed this episode, could I ask you to please consider leaving a short review on Apple Podcast/iTunes? It takes less than a minute and makes a huge difference in helping to spread the word about the show and also to convince some hard-to-get guests.  For more information about Chris and INSIGHT go to https://chrisvanvliet.com  Follow CVV on social media:  Instagram:instagram.com/ChrisVanVliet Twitter:twitter.com/ChrisVanVliet Facebook:facebook.com/ChrisVanVliet YouTube:youtube.com/ChrisVanVliet Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 This podcast episode is brought to you by Coors Light. These days, everything is go, go, go. It's nonstop hustle all the time. Work, friends, family. Expect you to be on 24-7? Well, sometimes you just need to reach for a Coors Light because it's made to chill. Coors Light is cold-loggered, cold filtered, and cold package. It's as crisp and refreshing as the Colorado Rockies.
Starting point is 00:00:23 It is literally made to chill. Coors Light is the one I choose when I need to unwind. So when you want to hit reset, reach for the beer that's made to chill. Get Coors Light and the new look delivered straight to your door with Drizzly or Instacart. Celebrate responsibly. Coors Brewing Company, Golden Colorado. Welcome to the show. If you're new here, I'm Chris Van Fleet.
Starting point is 00:00:49 It's nice to meet you. I'm an Emmy Award-winning TV host, and I'm fascinated with finding out how people are wired to achieve greatness. On each episode, we have in-depth conversations and reverse engineer the habits and techniques. of the world's top athletes, actors, entrepreneurs, podcasters, you name it. If they are the best of what they do, I want to get their insight so we can apply it to our own life. And I am pumped about today's guest. Rob Dial is the host and creator of the Mindset Mentor Podcast, which is consistently one of
Starting point is 00:01:23 the top podcasts in the world. And there are a ton of knowledge bombs that Rob drops during this conversation, a ton of them. But, you know, really at the core of this, the right mindset is the most important thing that you can have. And with that right mindset, you can accomplish anything, like literally anything at all. I was so inspired by this and I know that you will be as well. So share this with three people who you think need to hear this message and take a screenshot and tag us on social media so we can say hi. I'm at Chris Van Fleet and Rob is at Rob Dial Jr. That's D-I-A-L-J-R.
Starting point is 00:02:04 And if it's your first time here and you haven't subscribed yet, make sure to click subscribe so you don't miss out on any future episodes. Hey, big thank you to Rufio for this review. He spells Rufio, R-E-W, F-E-E-O-H, Rufio. He titles this review, The Best. No one is more personable than CVV and a great guy. Thank you for all the work and the effort that you put into your interviews.
Starting point is 00:02:30 Well, thank you so much, my friend. Thank you, Rufio. And if you're listening to this and you haven't left a review yet, please take a minute at some point today to leave a review. And I'll continue reading one out on every single episode as we get closer to that goal of 2,000 reviews. We're getting close. We're right around 1,700 right now as I sit here recording this. So we're almost there. And even if you haven't left a review or if you listen on Spotify, Stitcher, Google Podcast, pocketcast, whatever. listen somewhere else, I just want to say, thank you. Like, I really appreciate you being on this
Starting point is 00:03:07 ride with me because otherwise, it would just be me sitting here in my bedroom, talking into this microphone right now. So thank you. Thank you for being on this ride with me. And I know you're going to love this conversation. So please welcome Rob Dial. Rob, welcome to the show. Hey, thanks for having me, man. It's such a pleasure to speak with you. I'm so impressed by everything that you've built. So I'm pumped to dive into this. But I want to start off by asking you, like, how is it that you describe what you do? Because there's so many hats that you wear. How is it that you describe what you do? Yeah, that's really hard. If I don't want to get into a long conversation, somebody asks me, they just meet me. I just say I do stuff on social media. I have a social media
Starting point is 00:03:53 company. But if somebody's like really interested, the way I explain it is I teach people how to overcome mental barriers through their mindset. So there's a lot of different hats that I do wear. So we have the podcast, which is mostly just specifically mindset stuff. But, you know, when I started the podcast years ago, about five and a half years ago, people didn't really listen to podcasts like they do now. And so people would ask me what I do. And I was like, oh, I'm a podcaster. And they were like, I don't even know what a podcast.
Starting point is 00:04:19 Yeah. What's the thing? Yeah. So then I was like, all right, I need to figure out a way to start making some social media videos because that's where everybody was at the time. So then I got really obsessed with how can I take all of the stuff that I'm saying in my podcast and put it into a social media video and have those, videos go viral. And so I spent years figuring out how to have videos go viral, what people like,
Starting point is 00:04:39 what they don't like, all of that stuff. And then so I was known as like the social media guy for a while after that, because we did about, we're probably about 1.5 billion views on Facebook. Oh, that's it? Yeah, just a few. And then what happened was then I started getting a lot of followers from that. And then I just kind of transferred them over to my podcast. And so the podcast's been going the longest. So I do podcasting. I teach people who are coaches. I teach coaches how to actually grow legitimate coaching businesses. And then I have a lot of free content just around mindset that's on the internet as well. So Facebook was what really helped to really get the word out for you. For sure. Yeah. Yeah. Five years ago, Facebook was the thing, like before Instagram became the thing.
Starting point is 00:05:21 Yeah. And so when I started getting videos going viral, I noticed, oh, if I get 500,000 views on this one or million or 10 million views on this one, I'll get 10, 15, 20, 30,000 followers from that. And so I was like, if I want to grow my following, because at that time, I was still working at another company and what hadn't fully left. And I was like, I don't know if this is going to be my thing. If this is, if it isn't, I don't want to invest a whole lot of money into it. So if I had a video go viral, it was free besides the production cost of it. Sure. And that would get 10, 20, 30,000, followers. And then when they started getting really big, 40, 50, 100,000, 40, 50 to 100 million views, we're talking like sometimes 100,000 to 200,000 people in a week
Starting point is 00:06:04 would start following me from that. So then what do you do with 30, 40, 50, 100,000 new followers on Facebook? Yeah, I just try to give as much content as possible. So that's the one thing that I try to do more than anybody else is give more value than anyone else. So like my podcast is Monday, Wednesday, Friday. That's what it's always been. Then we just added Thursday in and nobody knows this, but now I'm going to announce it for you. We're about to have a Tuesday episode. So it's going to be Monday, Tuesday, Wednesday, Thursday, Friday. Five days a week. We post on Facebook 12 times a day. We post on Instagram three to four times a day.
Starting point is 00:06:36 So I'm just trying to put out, there's so many people that think there's so much negativity in the world and there's so much crap that's on the news and so many negative things that are shared on social media that I'm trying to combat that with putting out as much positive stuff because I don't want people to just go down the rabbit hole of the world's going to crap. And I want to try to put as much positivity as I can. So people are like, man, you're posting a lot. I'm like, well, I'm trying to fill people's news feeds with some positive stuff to help them get out of the mindset of the world's going to shit, which I don't believe that it is. We've heard for years. Gary Vaynerchuk is the one who's really, you know, started this whole thing of like put out more content, just put out more content.
Starting point is 00:07:13 I'm so curious where you find new content. Where do the ideas come from? So I think, so there's a part of your brain called the reticular activating system, right? Which is like, if I go buy a car, I'll go see that car everywhere, even though I didn't. see it before, right? That's what the reticular activating system does. So at one point in time, I realized like, oh, I'm a production company. I'm not just a person. I'm a production company. And when that switch kind of flipped in my head, it was like ideas just started coming in. Because I went from, you know, it's basically like, I'm a production company, same way, oh, I bought this car. Now I see ideas everywhere. So then I walk by people at a coffee shop and I hear them say something. I'm like, ooh, I don't turn to them and be like, hey, your mindset
Starting point is 00:07:52 screwed up or whatever it is. But I take little notes and I have ever notes inside of my phone and on my computer that are hundreds and hundreds and hundreds of ideas. So we're almost 900 episodes into my podcast. I have hundreds of episodes I've never even done that I, that I just have. And that's where ideas come from is just like, I'll talk to some of the coaching clients that I have. I'm like, oh, that's a really great idea. I should turn it into a podcast episode. And here's somebody talking. I have a conversation with a friend. I overhear friends talking. And it's just like constantly my head is going because I've set my brain to go, I'm going to find content to put out there because there's never a shortage of content. You've got to go out there
Starting point is 00:08:27 and get it. I'd say that there's a difference between having an idea and having a fully fleshed out 20-minute podcast where you can continue to talk about this. Yeah, there is. It's so for me, what I do is I batch everything. So like I know that between 10 o'clock and 2 o'clock is usually when I have the most energy, right? For us, it's 11 o'clock. So if I want to provide the most value, I'm going to make sure that we talk during 10 to 2 for me. It's what we're doing right now. Yeah, exactly. So that's, and that's why I want to do it at that time because I know like my brain is on. And so normally if I'm going to record episodes, so when we get done here, my videographer is here, we're going to record three to four episodes. And so what happens is I will take an idea and I have hundreds of ideas.
Starting point is 00:09:08 And I'm like, okay, I need to record three episodes today. And so what I'll do is I'll go through in the morning and I'll say this one, I'm feeling this one. I'm feeling this one. And then I'll go through and I'll just bullet point all of different ideas. So I used to write it all out. I don't write it all out anymore. I just put bullet points for ideas. And the interesting thing, man, is I've been doing this for so long.
Starting point is 00:09:28 And even before I get into podcasting, I had probably 20,000 hours of public speaking even before podcasting. So as long as I should open my mouth and I start, ideas just come to me as I continue doing it. So usually what we'll do is we'll plan it all out. We'll figure out what we want to do. Then we'll go and we'll shoot them. And we'll batch. Well, I'll batch the planning and then I'll bash the recording. And then I'll just change my shirt in between.
Starting point is 00:09:48 So it looks like it's a day. but I just record them all at the exact same time. I've been pretty fortunate to have some growth on YouTube. My channel actually just turned 10 this week, which is crazy, 10 years old. But I'm pretty new to the podcasting space. My podcast is not quite two years old. But I tell people, you want to grow your podcast? Just increase your episodes.
Starting point is 00:10:08 And this is exactly what you're talking about here. You went from three to four now to five. A lot of people only put out one podcast episode a week. And I said, you want to double your downloads? Double your episodes. It's really that simple. 100%. That was the reason why I started with three episodes is because I was like, okay, if I look at everything as an algorithm, which is all, everything's run by computers.
Starting point is 00:10:28 YouTube is computers, podcasting out's all computers, Facebook, Instagram. I look at the algorithm and go, okay, how can I give these computers what they want, which is more downloads? And so if I go, okay, if some guy named John's putting out one episode per week and I'm putting out three episodes per week, the computer is seeing Rob is getting three times more downloads than him, even if we're getting the same amount per episode. And so the thing about that that's interesting is in turn, I start going up on the rankings. And because I'm popping higher up on the rankings, more people are actually going to find me from those rankings, which then makes my podcast episodes grow from that.
Starting point is 00:11:03 And so if you think about it as an algorithm, everything's a computer, makes a whole lot of sense. You're just like, you know what? I'm just going to go ahead. I'm going to give the computer what it wants, which is more downloads, more listens, more ratings, reviews, subscriptions, all that. I feel like we're in some sort of Steven Spielberg movie here. You just got to beat the computer. That's all you got to do. Just beat the computer. Give the computer what it wants. When we look at your Facebook over a billion and a half views on there, which is incredible,
Starting point is 00:11:29 what was the tipping point for you? What was the video that really started to pop off? So the very first video that really went crazy. I had a couple of did like a million, one million, two million, three million. Which is still pretty amazing. Yeah, yeah. It was, and I thought that was good. I was surprised. I was stoked about it. And then I made a video. that was called, you're being brainwashed. And it was about how the news brainwashes you with negativity. And what I mean by that, and I'll explain it to you is that, you know, the human brain is guided towards figuring out what's bad.
Starting point is 00:12:03 Because if we can figure out what's bad, we can solve it. If we solve it, that means we stay alive because your brain cares about you staying alive more than anything else. And so if something negative comes on, like, for instance, yesterday, there was a 26-car pile up in Austin because of all of the ice and everything. Right. I had to Google it because I was just like, I want to see where this was. And I went, oh my God, I'm literally looking for this negativity. Right. So my brain wants to find this thing to have an idea of what's going on. The problem with that, though, is that the news understands this.
Starting point is 00:12:31 And the more negativity that they put out, the more views they're going to get. The more views that they get, the more they can charge for advertising, which means the more money that they make. So more negativity equals more money. And so I basically explained this. And I gave statistics on how the world is not getting worse. It's getting safer. You know, you were 12 times, more likely to die in a war in the 50s, 60s, and 70s than you are right now. I showed, you were two or three times more likely to die from gun violence or be shot in the 90s than you are now now. And so there's people think that the world is getting terrible because of all of the cameras that are now out there. I'm not saying the world's perfect. Damn, they're not definitely not
Starting point is 00:13:07 perfect. But it's not as bad as people make it out to be. And they think that it is by seeing all of the news and now you have social media that can perpetuate that news and spread it even more. And so I wanted to make a video of like, hey, you're being brainwashed of negativity because that's how they get revenue dollars from you. And that one within the first 24 hours did like 17 million views. I was like, wow. I think I hit a chord on this one. And so I think it's around like 50 or 60 million right now. And once that happened and it was like 200,000 followers came in in seven days or something like that. I was like, oh, wow, this is this. I think I figured something out. And then from there, it was just every single week, just put out a new video, trying to do it in three and a half
Starting point is 00:13:50 minutes, get as much information as I can in three and a half minutes. And that was like the big one that did it. And then there's been a couple other that have broken 50 million and gotten a little bit more than that. And my number one one is at 99,000, 400,000 right now. So close. Next week or two. I've heard other creators talk about how Facebook's share button is such a huge thing because that doesn't really exist on Instagram. That share button on Facebook immediately can make this go to scale. For sure. Well, that's why that was the reason why I went from podcasting to Facebook instead of
Starting point is 00:14:24 Instagram or YouTube is because if I like a video on YouTube, I have to take the link and send it to you, text it to you, email it to you, whatever it is. If I like something on Instagram, I have to then individually send it to you. But if I like something on Facebook, I can hit the share button and it can go out to hundreds of people who follow me right away. And so I was like, if I'm going to go viral and if I'm going to try, try to grow my following, Facebook seems to be the place I need to really try to master. Have you always had this mindset yourself, or was this something that it took you time to develop?
Starting point is 00:14:53 Which mindset do you mean? This mindset of like, I want to reverse engineer how things work. Into how things work? Yeah, I feel like I'm the type of person who I used to sell cut code knives back in the day. And so if you have never heard of cut codes, it's where you basically sell almost door to door. Yeah, yeah, you're like go in someone's house, right? Right. Go in someone's house. You, you you show on the presentation, everything. And so psychology has always been a big thing for me. I thought I wanted to be a psychology major. And then I found sales. And I was like, this is way better. I can make way more money. I'm way younger. I don't have to get a degree and I can drop out right now and make a ton of money. And so I got into sales and the psychology of it really
Starting point is 00:15:30 was interesting to me. That's what I loved about sales. And so with this, everything I do is, okay, I understand there's computers behind it. But I also understand there's psychology behind all of it as well where it's like I'm trying to give people the way I see it is this I'm trying to give somebody a movie in three and a half minutes is the way that I've always seen it and I'm going to take them through you know I'm going to try to grab them at the beginning give them something really interesting keeping with facts and figures there's got to be some sort of climax and then at the end I want there to be resolve of like okay I feel good so like the video of like the brainwashing one if you if I just say what it is it sounds like it's terrible but when you watch it and you realize oh my gosh
Starting point is 00:16:07 I can be in control of my own brainwashing because anything that comes into my brain is quote unquote brainwashing me. Then I can go, oh, you know what? I can actually be in charge of this. I can pay attention to what's coming into my head. I can pay attention to people I'm surrounding myself. I can pay attention to the stop watching the news and put on podcasts or start watching positive YouTube videos. And so for me, it's just like I'm always trying to think of the person who's listening or watching because if I can do that instead of just going, I'm going to make a ton of content, which is that's the difference between myself and Gary Vee, I think, is that Gary Vee's like, just put shit out. And for me, I'm like, yes, but I don't want to just put stuff out to put
Starting point is 00:16:45 it out. I want to put stuff out and really think about the person who's listening to it and figure out how I can impact them in a positive way. Because if I can, and I can give them a little bit of a shift in their mindset, they're probably going to like my stuff and they're probably going to want to share it, which in turn is then getting the message out of positivity, which is really what I'm mostly cared about, you know? When you first got this job with Cutco, what's going through your mind at that point? Because I think there's a lot of people that are like, I don't know if I want to go, you know, to in someone's house and try to sell them something. What's going through your mind when you get that job? Oh, yeah, I was scared. I was really, really shy, like, really shy. And so what happened was
Starting point is 00:17:18 my dad was a salesman when I was younger. And I remember being younger and being like, oh, that would be a cool job to be in sales. And then I got older and realized I was really shy. And I was like, I don't know if I want to be in sales. So then what happened was, I'm 19 years old. I have no money. I didn't come from money. we never had any money. We were super broke. And I went, you know what? I see this as a sales opportunity where I could make a good amount of money. And they kept bringing in people that were like 19, 20 years old that were making $1,000 paychecks in a week. And I was like, I don't even know what $1,000 looks like. Yeah. And so for me, it was like, I wanted to, I was so afraid to go in and do presentations for people, but I wanted to make money and get out of the situation that I grew up in
Starting point is 00:18:00 more than I was afraid of talking to people. And so I was like, I'm just going to do what all of the successful people are doing here. And so I would go on appointments with the people who were at like hundreds of thousands of dollars in sales, take notes on every single thing that they said. And then I would just do the exact same thing. And it worked. And it was like my first example of like the whole Tony Robbins says success leave clues where it's like if you just find successful people and do what they're doing, you'll be successful. And so for me, that was like the first thing where I realized. And then I got a four or 500, a thousand dollar paycheck. I was like, oh my God, this works. Like the proof is in the pudding. It's there. And I just kind of realized that if I just do what other successful
Starting point is 00:18:35 people are doing and take notes, then I can be successful whatever I want, which is what I've kind of done in everything that I've done since then as well. Yeah, I don't want to get off on too much of a tangent here, but what is the key to selling a cut-co knife? Just cut-co alone is to let them use it because it's so freaking good. That was the benefit of cut-coe was that even if you sucked as a salesperson, it's really good. And if you're just like, hey, just cut this up. Like the more stuff that you cut, someone's going to buy something. Like, that's how it was. And so for me, I was like, just cut everything. And I would bring, you know, we would bring rope to cut. We would bring leather to cut. And then I'd bring like carrots. I bring tomatoes. I bring all of them. Just be like,
Starting point is 00:19:13 hey, let's make a mess in your kitchen. I'll help you clean all of it up. And then they would just be like, I want to buy. I was like, all right, that's awesome. And so you realize that, that making a connection with the person that you're sitting down in front of was actually the most important part because the product kind of sold itself, kind of sold itself more than anything else. So if that was a real, like, pivotal moment in your life and in your career to like really take things to that next level, who were you before that? It was a big difference. So I'll tell you the truth of me, I hired my first mentor when I was 19. And so my first mentor I paid $500 a month for.
Starting point is 00:19:49 And my first mentor, I got lucky. There's a lot of people like Can Be coaches or mentors that aren't really good. I got lucky where mine was really good. And he actually wrote a book called The Miracle Morning. it's like two million views or two million it's sold to over two million copies Halel Rod. And so I hired him and his best friend John to coach me every single week.
Starting point is 00:20:08 And so I paid him $500 a month, which for a 19 year old is like more money than anything, right? I paid $300 a $350 a month for rent. I paid $500 a month to have the coaches. Wow. For me, I don't remember any conversation. I had some really great conversations in the two years that I coached for them.
Starting point is 00:20:26 But the one thing that I remember when anything else was that I was really good at making excuses. I was, I partied like crazy. I mean, I was 19, and I was partying like crazy. I'd been partying like crazy since I was like 16 years old. And I grew up in a place where it's like, it wasn't a bad town, but there was a lot of drugs.
Starting point is 00:20:46 There was a lot of alcohol. There was, I can't even tell you. I know probably eight people off top of my head that died from overdoses of people I used to party with. And so I saw my life going in one direction. And then I saw this opportunity of like, oh, I can actually go into the direction that I want and I can actually become successful and, you know, make something of myself. And the conversation that we had was, I was shown up late. I wasn't, you know, I was giving excuses to why I wasn't hitting my goals and waking up on time and all this stuff. And my mentor
Starting point is 00:21:15 said, the only conversation I remember in two years is he said, he goes, hey, Rob, if a, if a business fails, whose fault is it? And I was like, oh, it's probably like the CEO's fault. He said, yeah, that's right. He goes, if the business succeeds, whose fault is it? I was because, you know, this CEO's fault. He goes, right. So if you get to the end of your life and you feel like your life was a success and it was everything that you wanted, whose fault is that? And I was like, it's mine.
Starting point is 00:21:41 And he goes, yeah, but if you also get to the end of your life and it wasn't what you wanted and you regret everything and you see all the excuses that you made and you see it as a failure, whose fault is that? And I was like, that's my fault. And he goes, yeah. So the problem with your life is you're not treating your life as if you're the CEO of it. He goes, if you want to change it, act you're the CEO. and stop blaming other circumstances outside of you.
Starting point is 00:22:01 And from then, it clicked and I was like a different path. I was like, I'm going to wake up earlier. I'm going to stop making excuses. And it was just one conversation, completely changed the entire trajectory in my life. And so that's what I was before in that conversation and a bunch of other things on top of it just shifted me to go a complete different route. That was those 2006. So we're looking at 15 years ago now.
Starting point is 00:22:22 Wow. That is so powerful when you start to think about it like that. Do you think that everyone should look at? look into getting a mentor? For sure. There's a statistic says the average millionaire has had seven mentors before they become a millionaire. Wow. So the thing about it is, and I don't think it just, I don't think that, so there's benefits. You can have a paid mentor and unpaid mentor. And I always say, like, there's benefits to both. Like, I have unpaid mentors that are guys that are older than me, and you'd think someone that's 50, 60, 70 years old, I would have no value to give them. But we found
Starting point is 00:22:52 ways where they get value from being around me. And they also just love to, they've made their money. They've have their success and they find their success in your success now, which is what's awesome, right? So there's a benefit of having those types of mentors, which I have, you know, about three or four of them that are older than me. And, you know, we talk maybe once a month. So it's not like someone I talk to every single week or every single day. We'll go and grab coffee. We'll have text conversations. We'll see each other at other people's houses that are kind of in the circle of friends that we have. But on the other side, you have a paid mentor, which I believe, and I've had paid mentors now in many different aspects of my life the past 15 years,
Starting point is 00:23:29 the reason why I think there's a benefit to a paid mentor is because that person feels obligated to have you succeed because you're paying them. So the other person doesn't feel an obligation, but they do want to see you succeed. The person who you pay feels an actual, if they're a good coach or mentor, an actual obligation to seeing you succeed. And the reason why I think that's important is because they're going to put more time into And the other thing is that, like, no matter what is that you want to be successful, if you hire a coach, you're shortening your learning curve.
Starting point is 00:24:00 Like, you can go out and learn something and it could take you five, six, seven, eight years to do it. Or you can find someone who's already where you want to be and pay them. And it might cost you a good amount of money, but it saves you four or five years of your life, which means that money is going to come back a lot quicker. And I look at the top performers in everything, whether they're athletes, dancers, bodybuilders, actors, whatever. All of them have coaches.
Starting point is 00:24:23 For sure. And it's just so amazing to think that your average person goes, yeah, I'll just figure it out of my own. Yeah. Well, I think it's because of fact that the average person, there's either, number one, there's pride. They don't want to sit, you know, have a beginner's mindset and sit there and be a sponge to somebody else. And number two, I think that what's interesting is that the money is just a barrier for a lot of people. Yeah. And I think what, if I'm being honest with you, you know, I've done a lot of sales in, in helping somebody, you know, whether sell them on my coaching services or I've taught a lot of other coaches on how to be coaches, is what actually the truth of the matter is,
Starting point is 00:24:55 is not that they don't see value in working with that person. The real thing I think it comes down to is I don't know if I can transform. So like if you're a coach, I can think that you're an amazing coach and you've helped so many people, but there's a part of me that's like, yeah, but I don't know if I'm good enough. And I think that comes down to self-worth issues. A lot of people have self-worth issues of like, I don't know if I'm good enough.
Starting point is 00:25:16 I don't know if I'm strong enough, pretty enough, whatever it is. And so there's a part of them and they mostly don't even know this. it's usually subconsciously of, yeah, it worked for all of your other people, but I just, he doesn't know me. I'm not good enough. And they don't, that's kind of sitting in the background and they don't really understand that. And so it's, it's an interesting thing to sell somebody into a transformation because there's so many mental barriers that can hold somebody back that a lot of times they're not even aware are holding them back or even exist. I think it's also tough because you're purchasing an intangible, right? When you buy a car,
Starting point is 00:25:51 or, you know, a coffee maker. You're buying something you can physically hold. For sure. You're buying coaching. You're buying an idea, really. Yeah. Yeah. And it's like, like, so I have a, on Monday, I'm starting, you know, basketball lessons with a
Starting point is 00:26:03 shooting coach because I'm getting back in a basketball, right? And it's like, even there, I can see the proof by the time we get done in the hour that we're together. Yeah. But, and that is, that is more of instant gratification, which is what we're kind of trained to do nowadays is like, hey, you know, if I want to know anything, I can look on my phone and it'll immediately tell me something, whatever it is I want to know. Right? Like you, you look like like you're about the same age as me. I remember a time when I'd be sitting around and be like,
Starting point is 00:26:28 huh, I wonder how far away, you know, the moon is. And I'd be like, I have to go to the library and I have to find an encyclopedia and hopefully the M is there. And if it's not, I'm going to be like, well, I guess I don't know how far away the moon is, right? Like that was just the way, it was, it was an instant gratification when I was younger. And now it's at the point where it's like, I can literally just, I don't even have to pick up my phone. I can just say, hey, Siri and ask her. and she'll immediately tell me these things. And so we're kind of trained on instant gratification. The thing about coaching or mentoring a lot of times, depending on what type it is,
Starting point is 00:26:58 is you might not see results for a few months, six months a year. But if I were to go back to 2006, 15 years ago, and there is no amount of money that you could pay me to take away everything I've learned since 2006 when I hired my first mentor. So at that point, it scared the shit out of me to spend $500 a month because I had to put it on a credit card. I didn't have it. But right now, I pay millions of dollars for it because it's paid off so much in the past 15 years. So it's, it's, and everything we have is delayed gratification.
Starting point is 00:27:34 Everything great comes with delayed gratification. It's like I always say life can either be hard now and easy later, which is like you go to the gym, you push yourself, you eat healthy, you'll be healthier long term. Or it could be easy now, eat a pizza, whatever it is what you want. not go to the gym, and it'll be hard later when you have complications, all of that stuff. So the difference between delayed gratification, instant gratification is what people should always weigh of like, if I go the easy route, it's easy now, but it's going to be hard later in life. If I go the hard route, now it's going to make my life easier.
Starting point is 00:28:06 And I think that's part of the thing with getting mentors and coaches is that it's going to be harder now. They're going to push you. They're not going to allow you to be giving excuses. And they're going to push you. But in turn, if you fast forward a year, two years, three years, 10 years down the road, you'll be a completely different person if you have somebody that's good and you really follow through on what you should be doing.
Starting point is 00:28:25 Well, you're everybody's mentor. That's the name of your podcast. Yeah, I try. Mindset mentor. Your podcast went through a few different names. So talk to me about why the name was what it was originally and how you landed on the mindset mentor. So, okay, so it was originally MWF motivation because I wanted it to be as simple as possible.
Starting point is 00:28:45 It comes out Monday, Wednesday, Friday, and it's a motivational podcast, right? And it was that way for about two and a half years, maybe three years. And then I switched it because I was like, I don't like the brand. I just don't like the brand. I don't want to go by MWF motivation forever. People are always like, what does that stand for? Exactly. And then they were like, what does that mean?
Starting point is 00:29:03 And I had to explain it to them. And so then I switched it to the mindset and motivation podcast because I was like, it is mindset, it's motivation. But then I realized, like, I think motivation is necessary, but I also hate being called a motivational speaker because I'm not I'm not purposefully motivated I don't I don't go hey you can do it I believe in you high five good job buddy like I'm not like that type of person I'm more like hey get your shit together if your life isn't what you want it to be you need to fix it and so I thought I don't want to be known as like a motivating person I want to be known as a person that's that's
Starting point is 00:29:35 going to tell you exactly the way that is I'm obsessed with neurology psychology early childhood development like I geek out on this stuff every single day so even if I didn't do what I'm doing, I'd still be obsessed with these things. And so I thought, I don't want to... The United States Soccer Federation presents the U.S. Soccer Podcast. My name is David Goss, and I'm joined by my co-host, Megan Clemenberg. And now we're giving people an inside look at the World Cup.
Starting point is 00:30:00 Times ticking. I think you can feel the intensity. All the guys are wanting to really take their claimant, and they want to be on that World Cup roster. There's no doubt about it. Hosting the World Cup on the home soil comes with its pressures, but we're just really excited just as the people are. The U.S. Soccer Podcast.
Starting point is 00:30:15 Presented by Hencoe, follow and listen on your favorite platform. Be known as a motivational guy. I'd rather be known as like, this person who can tell you this is how you change your habits. And this is actually how it changes your brain. When you change your brain, your habits will automatically stick. I thought mindset is really what the key is. And so I was sitting down,
Starting point is 00:30:33 I was having a brainstorm and session with some of my friends. And I was like, the mindset mentor, it kind of flows. And then I'll say at the same time, I fully believe that every single person has mentors in many areas of their life. And so if somebody wanted to have a mindset mentor, I would like to be that person. And so that was what I chose. It's stuck.
Starting point is 00:30:50 It's been trademarked. All of that stuff because I was like, this is what I want to be known as, like, until the day I die is the mindset guy. I love it. I'm just obsessed with it. It's literally my passion more than anything else. This podcast is sponsored by BetterHelp. Is there something interfering with your happiness or is preventing you from achieving
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Starting point is 00:32:37 your first month. Just go to BetterHelp.com slash Insight. That's BetterHelpHELP.com slash insight. I imagine you've read Dr. Carol Dweck's book Mindset. I think it's so fascinating. And a lot of people don't know this, that there's two different mindsets, the growth mindset and the fixed mindset. Yep.
Starting point is 00:32:59 Yeah. And the thing about it is, is if I have a fixed mindset, which I would say when I was younger, I had a fixed mindset, you're not stuck there forever, which is basically the world is happening to me. Oh, woe is me.
Starting point is 00:33:11 This happened. happen, the growth mindset says, oh, this, this came in, this challenge is a lesson. What can I learn from this so that I can continue to get better? And, you know, there's a lot of people nowadays that you can see where it's like there's a, there's a really great meme that I've seen where there's like it looks like it's a, you know, a cartoon. There's a politician that's on stage and he's speaking and he says, hey, who wants change? And everybody raises their hand. And then right under it has all the exact same politician says, who wants to change? Everybody's hand goes down. Right. And it's like, so many people want everybody else to change. They want them. If I'm a Democrat, I want the Republicans
Starting point is 00:33:46 think the same as me. If I'm a Republican, I want the Democrats think the same as me. And it's like, there's so many people that are on other sides versus going, okay, instead of me trying to force you to change, why don't I look at what I don't enjoy about the other side or anybody else, anything else that's out there in the world? And as Gandhi said, why don't I just be the change that I want to see? Because if I am that change, I will inspire other people to then change because there's one thing that I know is you can't force somebody to change. But if somebody sees a change in me and how I am and the change, you know, it's like they're going to come up and ask me what I've been doing. If I was severely overweight and I lose a bunch of weight, someone's going to come up to you and go,
Starting point is 00:34:23 man, you look really good. What have you been doing? And then I can give them advice, right? And I can help them change from there. But if I were just go up to them and try to give them advice on weight loss without them wanting it, they're not going to want it. And so the way I see it is if we just all focus on, okay, every challenge has ever come to me. And I learned this with my father passed away when I was 15 years old from being an alcoholic. And I learned this isn't, this didn't happen to me. This happened for me. How can I take this thing and turn it into a positive and use the rest of my life to make this negative thing something positive in the world? And most people would have gone, oh, this happened to me, woe is me, which I was on that path
Starting point is 00:35:00 for a while. And I was like, you know what? This, this path sucks. I don't want to be that, be that way anymore. And so I would say, like, that was the catalyst for me of like, I'm going to make something positive from this. I'm going to make something positive from my life and try to teach people whatever I learn along the way as well. That's what so many people have been doing this last year. Woe is me. 2020. Worst year ever. I lost my job. This happened, this happened. I love the way that you're framing this. Of course, there's negative things that happen and we can focus on those. But at the same time, what's good is always there as well. Yeah. And let's be real. you know, 85% of people who have a job in America actually don't enjoy their jobs.
Starting point is 00:35:39 So if they lost their job, maybe I always see it as like, that's the universe of God, whatever you believe in coming in and saying, hey, if you won't quit, I'm going to make you lose the job so that you can find something that you actually want to do. You can find something that you're actually passionate about because that's, that was actually my most viral video I've ever made is called your job as a waste of your life. And I don't, if somebody loves their job, it's not a waste of their life. But the average person spends a majority of the waking hours in their lifetime working. So if someone doesn't love what they do, it's wasting their life.
Starting point is 00:36:07 Like the one shot that they have here. And so for me, I'm super passionate. If you hate your job, I'm not saying quit right now and then get your family on the streets, but can you start to go, okay, within two years, I'm going to quit this job and do something I'm passionate about and start to slowly transition to that thing. And so I think 2020 for a lot of people losing their job is some people lost a job that they loved. And I think that if they were to try to figure out a positive in that over the next couple of years,
Starting point is 00:36:32 they could find it and work for it. it, but there's also a lot of people that didn't enjoy their job. And now they got fired from a job that they hated. It's like, well, why don't you now that you have the opportunity to try to figure out what positive could come from it and how you can turn this into something that could be, you know, a catalyst for massive changes in your life. You've had such tremendous success with your podcast. Congratulations to you. You're always at the top of the charts. It's amazing to see. But you had great success with your podcast from the beginning. And what was it that really helped to kind of push it in that direction.
Starting point is 00:37:05 So I'm hardcore into guerrilla marketing. So like when I was in Cutco, we used to hand out 10,000 business cards to try to just get people to come in and apply because the more people you have to come in, the more people like sales is a, we recruited a lot of people because a lot of people didn't want to do it.
Starting point is 00:37:21 And so some people would stick. And so I got really big into like guerrilla marketing. I'm going to get my message out there no matter what. And so for me, if I'm being honest to do, what I did was I would literally, this is no joke exactly what I would do. Every single Monday, Wednesday, and Friday, I had a massive list of all of these Facebook groups where I reached out to the owners of the Facebook groups and said, hey, this is my podcast. How can I add value to your group? And instead of just like going in and
Starting point is 00:37:46 spamming, I had a relationship with them where I was helping them and making their groups better by adding value and answering questions, all that stuff. But then I would post every Monday, Wednesday, and Friday and let them know that it was live. And I started having people from those Facebook groups, start listening to my podcast. Then the other thing that I would do is I reached out to everybody who was in like the new and noteworthy, which is like when you're brand new.
Starting point is 00:38:10 And I would say, hey, you know, I just listened to your last episode. I gave it a review. Here's a screenshot of it. I would love it if you'd do the same for me. And every Friday I would do literally for eight hours straight, I would listen to podcasts. I would review them.
Starting point is 00:38:25 I would send an email to that person and say, hey, here's what, here's the review I just left for you. If you like to do it, I would appreciate it. Not everybody did, but probably 40% would actually go back and review it. And so what happened was then I started popping up higher to the charts because more people are listening to it from Facebook, more people listening to it from other podcasts. Yeah.
Starting point is 00:38:42 And more people are giving me ratings and reviews. And so for me, I didn't want to put any money into it. Like I said, so I was like, how can I work my ass off to get the message out there? And so everything that I could do, I was like, and people will sit there and go, yeah, but I don't want to spam people. I don't want to be in everybody's business and all that stuff. And for me, like, it wasn't that it wasn't any of that. It was that I fully believe in what I do.
Starting point is 00:39:05 And I fully believe that everybody, not just listen to me, but should be listening to somebody that's helping them make their life better in some sort of way. Yeah. And I'm willing to die for that message. And for me, I was like, I'm going to put it out there in as much as I possibly could. And from there, man, just kind of took off. And it just kept growing and growing. And then it kind of got its own legs after a while.
Starting point is 00:39:25 But I knew if I just made a podcast and put it out there, nobody would be able to find me. how do you think people find you now? God, I don't even know, man. It's a lot of different ways. It's, I think it's a lot of organic because, you know, usually it's in the top 100 to 200 podcasts in the world.
Starting point is 00:39:40 And so I think there's a lot that's organic in there. Also, with my podcast following, I do a lot of, you know, my following continues to grow because I post as much as I do. People are going to start sharing it and people are going to start,
Starting point is 00:39:51 you know, it's going to pop up in algorithms on Instagram and Facebook. And people are going to start seeing it and go, oh, who's this guy and follow him. And then what I do is every Monday, Wednesday, Friday, I'll take my phone. I'll say, hey, I just made a podcast episode about XYZ. If you want to listen to it, swipe up right now. First one swipes up and goes immediately to Apple Podcast.
Starting point is 00:40:10 Next one swipes up and goes to Spotify. And then so from there, I try to get the people to follow me that way. But I think a lot of it's from growth. I also have, I've been lucky enough where every once in a while, I'll just look and I'll have 400,000 downloads in a day just explodes. And I'm like, where'd this come from? And Spotify just decided to feature me, which was kind of cool. So that's happened a few times as well, where it's just been organic growth by Spotify growing.
Starting point is 00:40:36 And then I don't know what the hell happened in Australia, but I somehow became the number one business podcast in all of Australia. It just like blew up. And so the Aussies kind of took over down there and it continues to grow from it. And the one thing that I think really helps as well is that a lot of people share it. So like I'll go on to my Instagram and I'm tagged in every single day that the podcast comes out. It's like hundreds of people tag me in their Instagram stories. And so the thing that I've been able to be, I've been grateful for is having people that share my stuff and get it out there, which then just helps to grow organically as well.
Starting point is 00:41:08 You're one of the few podcasters I know that doesn't have pre-roll ads. So how are you monetizing this? So we do have, we have mid-roll ads. Okay. So we have mid-rolls. So the thing that, but I didn't have, it was four, four and a half years that I didn't have any podcast advertising at all. So basically what I do is I would tell people all about the other stuff that I did in my podcasts. And then I have all of my own programs and ways that I help people with two different
Starting point is 00:41:35 ways, either whether it's advanced mindset stuff or we go really in depth. Because my podcast is only like 15 to 20 minutes. So it's hard to go really bite size. Very easy to digest. Short to the point. Everything. Like when I first had my podcast come out, they were all one hour long episodes with entrepreneurs. Like there was like a big entrepreneur thing five and a half years ago. And I was like, I'm going to make it short to the point, get it done as quick as I possibly can, which is, it's like you said, it's like bite size, people appreciate that. And so for me, it was like, I'm going to make them, I'm going to be different than everybody else, which is what I wanted. I always try to be different in any sort of way that I can. And so, so yeah,
Starting point is 00:42:11 that was, that was really what, what I think took off was that people were able to listen to three episodes in the time that they normally listen to somebody else's. But I don't really, I don't really veer off of subject. Like, I go straight in and no BS short to the point. I think that's just what people tend to appreciate with a lot of the messages I put out there. If someone is looking to start their own podcast, what advice do you have for them?
Starting point is 00:42:38 Do something that you actually love. Like, I think the interesting thing about this is that I think a lot of people, like I was looking at yours before we spoke, right? I can see you have a ton, you have so much wrestling content out there, right? But you're freaking passionate about it, right? Sure, yeah.
Starting point is 00:42:53 Because you love it. So you could talk about wrestling all damn day, I bet, right? Probably. Which doesn't, you can see the thing behind you. You've got the- This is my championship belt, yeah. So it's like, you could talk about it all day long, probably, because you love it. So that means that you've made a podcast and you've actually started something that you want to do.
Starting point is 00:43:11 A lot of people make podcasts, and the average podcast only goes seven episodes just so you know. The reason why is because people are talking about, they see it as, okay, I've got a business. Another way that I can drive revenue is from this business, right? And for me, it's never been about revenue for me. I believe that money is a byproduct of the value that you give the world. So if I just give more value than anybody else, I'll probably make more money than everybody else as well. So for me, it's like, how can I just put out as much as I possibly can that I love?
Starting point is 00:43:40 And so like I told you, like I would be researching neurology, psychology, early childhood development because I just find it so freaking interesting. But what's cool is now I have this massive base of knowledge around it and now I just record podcast episodes. So if someone's going to start a podcast, make it the way that you want to do it. Don't just follow everybody else. So like when I was saying, you know, everybody else had an hour, two hour, you know, three hour podcast episodes when I first started because it was like
Starting point is 00:44:06 Tim Ferriss was around back then. You know, there was Joe Rogan was around back then. They're all really long. And I love those. But I was driving to work. My work is only 20 minutes away. And I hate not finishing something. So it pissed me off by the time I got to work.
Starting point is 00:44:20 And I was like, I'm not done. I want to hear more. And so it's like, that was just what I, I'm known as like very short to the point. I'll tell you exactly how it is. So I made my podcast around my personality around something that I love. Yeah. And so the tip I would give somebody is if you want to have like long term, I'm almost 900 episodes in, make it something that you actually love.
Starting point is 00:44:40 And then as cliche as the phrase is, it'll never actually feel like any work to you. Yeah. Well, for me, I've worked as a TV host and an entertainment reporter my entire career. So I've interviewed everybody like Denzel Washington, Leonardo DiCaprio, Stephen's people for everybody. The most famous person I get. I understand. That's right.
Starting point is 00:44:56 I saw all. I'm through the rock. I get it. You know, he's second to me. Okay. But I realize, I'm also a huge wrestling fan and I realized when I had access to those wrestlers and I put those interviews up on YouTube. Yeah.
Starting point is 00:45:08 It's to spike because there's a lot less interviews being done with the Chris Jericho's and Dean Ambrose and Roman Raines of the world. Right. So it's like, well, maybe I should. It's exactly what you're talking about here. Double down on the thing that I'm passionate about and is also working for me. because there's a million interviews with DiCaprio and Stephen Spielberg out there. Yeah.
Starting point is 00:45:27 Yeah, man. And that's the thing about it is that when you're doing these things, it doesn't feel like work to you because you're just interested. It's just something that lights you up. And I think that's what holds people back from doing something they truly love, is that they, it's almost like we've learned to be successful in something. Like, it has to suck. We have to struggle to success.
Starting point is 00:45:46 And so for you to go, oh, I want to do these interviews with people who are in wrestling, you're like, but that sounds like fun. I don't know if I could do that or if that would be successful. It's like, I know people, I have friends that are incredible marketers
Starting point is 00:45:58 and they make millions of dollars in the most weird, crazy niches you can possibly think about because it's something that they love. Like I have a friend who literally, he plays this game, I think it's called like Warhammer 40,000 or whatever it is. I'd never heard of before him, right?
Starting point is 00:46:12 And he, it's like literally the game board is like 12 feet by 12 feet. It's huge. And the characters are like huge characters you move across the board. And he's a really great market. and he built within a year the biggest following in the world around that. And built a multiple six figure business around that his first year.
Starting point is 00:46:29 And it's just something that he loves. So he'll live stream across the entire world with like seven different cameras of him playing this game that lasts for like four hours with his fiance and his friends. But it's what he loves. And so it doesn't feel like work. And he makes a ton of money doing it. And it's like people don't think that they can make money doing what they love because they feel like you have to struggle to success.
Starting point is 00:46:48 But man, nothing can be further for them truth. Like if you really love something, like to be successful, you have to work hard. And you can either work hard because you're forcing yourself to or you can just love doing something so much that you just naturally work hard because it's like a second or a third arm to you. Like it's just another arm of you. It's who you are.
Starting point is 00:47:06 And if you can develop a business or a podcast or whatever is you're trying to do that feels like it's part of you, it's so much easier to be successful because you accidentally work your ass off because you just love it anyways. Yeah. With all of that said, how do you? do you define success? I think success is different for everybody, but I think that for me, it's, first off, people need to define with their own version of successes. That's what a lot of, it's not just monetary, but for me, I think it's doing what you want, when you want with who you want.
Starting point is 00:47:36 And what that is, more than anything else, just freedom. Like, everybody wants to be free. And so for me, I feel like it's, you know, I think freedom is actually what everybody's working for. So, you know, I don't want to be unfulfilled in what I do. do. Like Tony Robbins also says, you know, success without fulfillment is the ultimate failure. So a lot of people will make millions of dollars, but they don't feel fulfilled and they've built a business or they're stuck in a company that they actually don't love it all. And so they're actually completely unfulfilled because of it. And so I think is like when you do something that you love, you don't have to make millions of dollars doing it. But if I could make $60,000, $70,000 a year,
Starting point is 00:48:20 which they found once you make over $70,000 a year, you don't become any happier with the more money you make. You can make $70,000 a year and you could have a podcast or a business that teaches people how to ride horses because that's your passion. Like that's success in my book. It's not about becoming multi-millionaire, but it's like you do what you love to do. And it doesn't, you don't feel drained after it.
Starting point is 00:48:42 You're like on fire after you get into it, whether it's the company that you have, the work that you have, the business that you work for. You can work for a company and still feel fulfilled. or the podcast that you have, and you could build something around which you actually love, and you have the freedom to do what you want, when you want with who you want.
Starting point is 00:48:58 I think for me, that just, that feels like success. Yeah, I love that. What do you think are three things that someone can do right now to start to have a better mindset? Number one is to become more self-aware. That's the first thing, is that I think people, one of my favorite phrases that Dr. Joe Dispense and says is take yourself out of the jar and read the label.
Starting point is 00:49:20 So it's like we're always stuck in our head of everything that we do. And I've had people tell me so many times. Before they started coaching with me years ago when I was doing one-on-one coaching, which I don't do anymore because I don't have time to, is I thought I knew myself until I started working with you. And you start realizing when you take yourself out of your own jar and you read the label, which means like you take yourself out of your head, you look at it as if you're another person,
Starting point is 00:49:40 you start noticing patterns and habits that you don't necessarily want to be in your life and you don't appreciate them being there. And so I think like the first thing is self-awareness is if you can develop self-awareness to go, oh, I just got into a fight with my girlfriend. Is there a part of it that could have been my fault, right? Like the self-awareness of not going, oh, it's her fault, but going, oh, yeah, I have been doing that a lot lately. And she's been telling me she doesn't like that I do that. So maybe actually the fight came from that, which makes it my fault.
Starting point is 00:50:10 So self-awareness, I think, is the first thing. The second thing that I think if people really want to keep working on himself and become better, is find somebody whose message you love. Whether it's me, whether it's Tony Robbins, I almost didn't start the podcast just because of the fact that Tony Robbins exists. Because I was like, who wants to listen to? At that time, I was, you know, 27, 28 years old.
Starting point is 00:50:33 I was like, who wants to listen to a 27, 28 year old talk about mindset? Even though I've been doing it for 12 years at that time, I was like, who wants to listen to somebody talk about it when there's Tony Robbins that's out there? And then I got messages from people that were just like, I've heard Tony Robbins say some of the same things, but they've never just connected with me the same way that your message does.
Starting point is 00:50:52 So it's like, I might be the person for somebody. Tony Robbins might be the person for somebody. Gary V might be the person for somebody. There's so many different people out there. It's like, find out your person. Like for some people, they love my message because I'm like brutally honest. I'm short to the point I don't bullshit. Some people, that's too much for them.
Starting point is 00:51:08 And they want some that's a little bit softer, a little bit sweeter, a little bit more beautiful. And that's cool. So it's like, find the person whose message you actually connect with. And the third thing, man, is just like, take time to do it every morning. Like, I take, I see my mornings as like my sacred time. Like, I have time every single morning where growth is part of it. Like my first, I have an hour and I don't recommend this for everybody, but my morning
Starting point is 00:51:32 routine is about three hours long where it's like I wake up and it's my time before I go into my business. I've got, you know, 14 employees. So like, I could wake up and immediately go to my phone and I can be busy all damn day if I wanted to be. But it's like, I'm going to take time for myself. to work on myself before anything else and set myself up for how I want to be the rest of the day.
Starting point is 00:51:51 So I think like the one self-awareness. Or two, just find the person that you dig that whoever has the message where you're like, yeah, I connect to this person. And number three, just make it like an actual intentional, sacred thing that you do every single morning. If you work on yourself every single day, man, like just 1% better every single day,
Starting point is 00:52:09 you'll be a different person in year. You'll be a different person in two years. And not only will you be different, but externally everything around you'll be different because you internally have changed, which means that when you come out to everybody else, you externally start to change your environment around you as well. I love it, brother.
Starting point is 00:52:23 You're dropping so many knowledge bombs here. It's amazing. What would you say is the one book that you recommend more than any other book? So if we're talking about success, which we have been, I'll give you a couple. My favorite book around that is Think and Grow Rich. That was like the book that changed my life because I realized that I didn't have to be born.
Starting point is 00:52:45 rich in a successful family to be that way. Like I realized like, oh my God, there's actually steps, like legitimate steps to being successful. This guy's interviewed hundreds of millionaires back in the 20s. So these are like super, super successful people nowadays. Yeah. You know, that's a lot of money in the 20s. And so I was like, man, I can be successful if I just figure out the steps to be successful. So for me, think and grow rich was really big.
Starting point is 00:53:10 And then the second one I would say behind that was a book called The One Thing. by Gary, Gary Keller and Jay Popazon. Gary Keller's the guy started Keller Williams. He's got, you know, it's the biggest real estate office in the entire world. He's multiple billionaire. And for me, it was, it was the thing. When I first started the podcast, I had the podcast and I had an Amazon business that was doing really well as well. But when I read it and he talks about find the one thing that you want to do and put everything into it. Like don't have a plan A because I don't have a plan B because it distracts from plan A, which Will Smith always says. Yeah.
Starting point is 00:53:45 realize like, okay, if I fast forward, this is about six years ago, if I fast forward 10 years, do I want to be known as the Amazon guy or do I want to be known as the mindset guy? I was like, I want to be known as mindset guy. Like, I'm not passionate about Amazon. And so we were making good money and I shut it down because I was like, this isn't what I want to do. Like, this isn't my passion. And I put 100% of everything that I had into it after that. And that's the only time that actually really started exploding was when I put that much energy into it. And I always say to people like LeBron James, it would become LeBron James by playing basketball during the week and then volleyball in the weekends just in case basketball didn't work out.
Starting point is 00:54:21 Like there was no other option for him. It was basketball or failure. Right. And so that's the way that I see it where it's like when you see the in the one thing, he talks about that where it's like if you just find your one thing and go hardcore at it, you'll eventually be successful. Then there's some people that are listening to it going, but I don't know what my one thing is. And I'm like, that's fine. It's okay at this moment. not to know what's your ultimate passion and purposes. It's okay at this moment, but it's not okay to not be in constant pursuit of finding out what that thing is. So if I don't know my passion or purposes, I'm going to wake up every morning and go,
Starting point is 00:54:56 I want to know what I'm passionate about. I want to know my purposes. I want to know my purposes. And I want to set my reticular activating system to find that. But then also, I want to go try new things because if I haven't found it yet, doing the same things over and over again, are not going to yield me finding my passion. So I'm going to go do a whole bunch of stuff I've never done before in my entire life and see if maybe I can find something that's worth putting my entire life into. I love all of this because it's so actionable. This is stuff that we can start doing today or tomorrow or next week. Actually, don't wait until next week. Start doing this today. And that's what I love about. It's all actionable. Yeah. Yeah. It's, I don't believe in sitting
Starting point is 00:55:31 around and thinking about things. Like, you're not going to get the, nobody's ever been rich and successful and had the life they want by sitting around thinking about things. They have to get up and actually do something. And the beautiful thing about it is even if you don't believe in yourself, belief is not a prerequisite for taking action. You can literally not believe in yourself the entire time you're taking action and ultimately stumble into success, whatever that success is for you. And so people are like, oh, but I don't believe in myself. So I'm not doing this thing. It's like, you don't have to. Like, I didn't believe that I was going to make sales when I started selling, but I still hit the buttons anyways and started talking to people. And eventually people started
Starting point is 00:56:05 buying and then my confidence got better from there. When you talk about the morning, routine. A big one for me is just gratitude. I start every day by talking about the saying out loud, the three things that I'm grateful for. I do it before I go to bed every night. And I end every interview with that too. So first of all, thank you. This has been so insightful. Everyone can listen to the mindset mentor wherever they're listening to this right now. And they can find Rob, where should they look for you online? Well, I would say that's the main place. My big huge thing at this point is my podcast. I'm putting every ounce of energy into that. And then what's cool is, I mean, if they want to listen to me on YouTube. Every podcast is also on YouTube. We highly edit it everything.
Starting point is 00:56:44 And then it's also on Facebook and Instagram. If they just put my name Rob Dilean, whether it's podcasting, whether it's Instagram, Facebook, YouTube, I'm going to pop up. You'll see me. Well, I end every interview, Rob, by asking you, what are three things that you're grateful for in your life right now? So I also start my day with gratitude. That's exactly what I do as well. So I usually try to just have the first 15 minutes of my day after going to the bathroom, after brushing my teeth, after you get a glass of water. I go into my meditation area. I light a candle, which is something that I heard from somebody. I was like, I'm not really a candle guy, but for some reason when it's dark, it just seems more serious. And so I try to start my day every day like that. First off,
Starting point is 00:57:22 I'm grateful for you for having me here. So I appreciate that. And I'm grateful for you. Thank you. Yeah, man. I'm grateful for you. I'm grateful for the fact that the internet exists and allows us to put a message out there because I think that, you know, putting messages out there. like this are important because, you know, there is, it can seem like there's a lot of bad stuff that's happening in the world. And there's not, it's not perfect. That's for damn sure. But I think that messages like this allow people to go, huh, maybe I can make something positive out of whatever does happen. The third thing, man, like, I'm just grateful for my health and the people that are around me. Like, it's just, I've, I've been blessed with no health issues. I try to take care of myself as
Starting point is 00:58:01 as much as possible. And so I'm trying to do this until I'm 90, 95, 100 years old. So I'm really making sure I do as much as I can to take care of myself and my body and the people around me to keep going on with this message as all as possible. Only 100? I feel like you should be gaming for like 160. I mean, you know, I don't want to be, a lot of people want to live forever, you know, and I'm like, at 100, I think I'll be like, I've done enough. You know, like, if I live to 160, I'm like, all right, I'm retiring from this whole like mindset thing for the next 60 years. I put out enough con, I mean, by 90, what will I be like 40,000 podcast episodes at that point? I think it could probably retire from podcasting at 100.
Starting point is 00:58:39 Rob, thank you so much. I love this. Yeah, man. I appreciate you for having me. It's been fun. There you go, my friends. What a great conversation with Rob Dial. I loved it.
Starting point is 00:58:55 Huge thank you to Rob for finding the time in his schedule to have this conversation with us. And an even bigger thank you to you for listening to this and listening all the way until the end. There's just so many actionable things in here that you can apply to your life right now. now. If you enjoyed this, please share it with a friend who you know will also love this and tag us on social media so that we know you're listening and so we can say hi. I'm at Chris Van Fleet and Rob is at Rob Dial Jr. I just started that book that he recommended the one thing and man, I can't
Starting point is 00:59:31 recommend it enough. And by the way, I'm always looking for great books to read. So if you have any good recommendations, please shoot me a message and let me know. And I'll leave you with an incredible quote from that book. And the author is Gary Keller. This book's so great. Here's the quote. People do not decide their futures. They decide their habits and their habits decide their futures. So good. Be great. Be grateful, my friends. We'll see you on the next one for some more insight. The Hammer Alley podcast, an 80s flashback mockumentary. Back in the 80s, there were a thousand bands trying to make it in the world of rock. But there was one band that had it all hammer alley whatever happened to hammer alley how did they go from top of the rock i'm
Starting point is 01:00:17 looking for a music video they're a band from 1987 hammer alley ever heard of them to rock bottom dude i was born in nineteen eighty seven uh i can't believe he's doing this hammer alley follow and listen on your favorite platform

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