Investing Billions - E167: The Hardest Questions Limited Partners Ask GPs w/Stepstone’s Hunter Somerville
Episode Date: May 27, 2025Hunter Somerville helps allocate billions of dollars across venture capital at StepStone—and he’s one of the most thoughtful LPs I’ve ever met. In this episode of How I Invest, Hunter gives us a... rare look into how top institutional investors evaluate funds, pick managers, and underwrite spinouts before they even happen. We go deep on what separates the best emerging managers from the rest, how LPs think about performance before DPI, and why some GPs win repeatedly while others fade. Hunter also shares his own personal playbook—from how he manages his time to the biggest lessons he’s learned over two decades in venture. If you're raising a fund, building a firm, or just curious about how top LPs think, this one is a must-listen.
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Today, I'm very excited to welcome Hunter Somerville, partner at StepStone Group, a
private investment firm with $179 billion under management as of end of year 2024.
Hunter shares his insights on emerging managers, what makes VC successful in 2025, and how
StepStone tracks performance at the individual partner level across 300 venture and growth
managers. We'll explore StepStone's approach to spin outs, key metrics beyond simply DPI and TVPI,
and leading indicators that a manager can build in during venture capital franchise.
Without further ado, here's my conversation with Hunter.
Are emerging managers dead on arrival?
For us, not at all.
I think it will be a harder fundraising market for emerging managers, but there's so many
different profiles of emerging managers to consider out there.
I think for some, it will be much easier and more straightforward from a timeline standpoint,
for others more difficult.
And I guess to break that down a little bit further, for those that are leaving
an established brand that have a very clear and fully attributable track record that have
reached some level of seniority, we are seeing those fundraisers happen quite quickly. And
I think the reason for that is LPs have realized they probably have too much exposure in groups
that are larger in the multi-billion dollar
kind of size range and need to mix in and dollar cost average down with fund sizes that
are probably more in the 50 to 300 million range.
That being said, they're not in a huge hurry to go out on the risk curve and add managers
that have never run organizations or have bodies of work that are more opaque or less clear.
And so when you see someone leave an established brand and start a new organization that has done all of that,
sophisticated LPs that are active in venture move pretty quickly and those fundraisers happen in very short timeframes. Where I think emerging managers are in more jeopardy
are when it's someone that's a mid-level person
that's never run an organization,
that has a body of work that maybe they sourced,
but they didn't cover, they didn't sit on the board of,
or operators that have never invested before
don't have an investment track record
or have done very tiny angel checks that are
just not indicative of their ability to execute as a lead or a number two in seed rounds going
forward.
So it becomes a bit of a have or have not story.
The other groups that I think are in trouble are groups on Roman numeral, maybe two or
three that have just not shown enough in their early body of work.
There's these two conflicting memes in the marketplace. One is emerging managers are higher
risk, higher rewards. A lot of emerging managers in fund-to-fund subscribe to that. The other one is,
I would call it the David Clark vent cap, which is we want to invest into all the traditional funds
because even on a post-risk adjusted basis, they perform
better than emerging managers.
Where do you fall on the spectrum?
We don't believe in indexing venture as an asset class.
And I think you have to be very picky among the spin-outs.
We look at all of them, we try to be informed in front of all of them.
We track all of their bodies of work and what they've
done historically.
So if a spin out happens, we come in with a prepared mind and have a point of view
on whether we want to dig in further.
But I would say not all are created equal.
And even those that are leaving established brands and were general partners at those
groups, you know, some of those are regrettable churns,
you know, where it was not someone that the organization wanted to maintain or keep.
And while it's a good brand and they had seniority,
it's not something we wanna do on a standalone basis.
And so we try to be efficient with that filtering
and spend time where it's warranted.
And even at the top firm,
you have a wide variety of skillset within even a top firm.
You mentioned that you have a prepared mind.
You anticipate these spin-outs.
How do you get, how do you keep a prepared mind when it comes to managers?
And what kind of metrics are you tracking?
You can't fully anticipate spin-outs.
You can look at organizations and know where there's dysfunction or where you
think that it's going to get worse, where you know economics aren't being distributed appropriately or
where there are people that are hanging on too long instead of retiring and where young
people are overburdened taking on other people's workloads or covering companies that have
not worked for senior level partners.
So you have an opinion on like where the culture isn't working,
where the economics aren't going in the right directions,
but you never know because even when all of that is the case,
it's still a comfortable existence for some of these folks
and they don't want to go out on the risk curve and leave economics.
They already have in the ground to start something new.
It takes a lot of faith in yourself
and a lot of embracing of risk to do it.
And many people just aren't built for that.
That being said, we know those firms, we know where we think it will happen.
And there we dig in even further on people's bodies of work and track
records in case it does happen.
But as an organization within our venture group, we are tracking attribution
and performance for every individual within the funds that we're in. And the fortunate
position we find ourselves in, we are in over 300 venture and growth managers to begin with.
And so we have very broad coverage of the venture and growth ecosystem, just by the nature of the number
of managers that we have capital behind.
And that allows us to get the data on what each individual partner is doing, the roles
they've served in sourcing and coverage, in value add post investment.
And we compile all of that and go through it as a venture team on a quarterly basis,
where we look at
the rising performers, who's doing well within those organizations, who we may have not appreciated
just from like a diligence effort when you're spending time with the manager and who's had
really good follow on activity in the investments that they've made.
And we start building narratives among our team, both as we assess that manager
and as we consider whether there's spin out potential from specific individuals within
that manager.
And that creates the prepared mind that I was talking about in case something does happen
and becomes catalyzed.
And we then try to move pretty quickly because not only would we like to be active in backing
those groups, but we're very happy to be active in backing those groups,
but we're very happy to be an anchor and a first group to commit. We don't need social proof. We
don't really care about that. And we want to be part of the journey with those managers from the
very beginning and help them think through building a great organization and picking the right LP
partners, which as I mentioned before, is a huge intrinsic risk if you don't do it.
If you're picking folks that are fickle, that are not committed to venture for the long
term, you don't diversify correctly by type of LP.
That introduces massive risk on fund two or fund three if things don't go linearly, and
they rarely do.
There's been this meme in venture where you don't really know whether you're good for
many decades.
There's this really long feedback loop.
To me, that's always seemed a little bit absurd, even if a company has not had liquidity.
If you invest at the seed round and it just raised a series D, that seems to be a sign
of skill.
Talk to me about what you're tracking pre-DPI to tell if a manager or a fund is there.
Any LP who's waiting around for DPI metrics is never going to select correctly.
Obviously, we all care about DPI.
We care about DPI more now than we probably ever have as liquidity continues to be maybe
the number one challenge in our asset class, but you can't make manager decisions based
on that.
It takes too long and you need to be better at your job and more granular down to the
company level.
And that's always how we approach diligence.
It's an asset by asset review and you need to have a point of view around that.
And that's why people who spend a lot of time in venture have a deep team around venture
are always going to do better in selection.
Because you can't just look at last round pricing and say that's success. You need to
understand the operational traction within these businesses. You need to understand how
they compare and contrast versus others within their category. You need to understand how
important the manager has been as a partner to founders as well, and be able
to get to that level of informational asymmetry.
And so that takes a lot of work and that takes a lot of knowledge on the individual sub-sectors
and categories.
That's the hard work you need to do from a diligence standpoint.
Follow on activity is a great indicator.
Follow on activity from great syndicates is a great indicator. Follow on activity from great syndicates
is a better indicator. But beyond all of that, TVPI is subjective. You can manipulate it.
You need to understand whether these companies are fundamentally high quality, whether the
metrics warrant it, whether the unit economics are proven, and how they compare against others
in their respective categories.
So just because the manager has an asset at 3X, another manager may have the same exact asset at
a 2.5X or somebody might even be holding it at cost depending on the situation. So you really
have to double click on the asset and figure out the intrinsic value of it rather than where the
manager is tracking it. Completely. We just said you can't use DPI because it takes too long. You can't use TVPI
because it's too subjective and manipulated, particularly now because valuation policies
have changed significantly and they're still not consistent across manager cohorts. We
actually oftentimes look at assets and are curious on how they're valued by four or five
different managers,
they're in it and it's always different.
And so you have to almost like recreate TVPI on a level that you think is
appropriate specific to those businesses and then making apples to apples
comparison on managers doing that.
You almost have to come to your own point of view on what the appropriate value should
be because you can't rely on the manager.
They may be too conservative.
They may be too aggressive.
I found that this valuation policy and valuation mechanism underprices the top firms and overprices
the bottom firms.
What I mean is if you're right at the margin of being a great firm, so let's say you're
right at the margin of having a good fund, so let's say you're right at the margin
of having a good fund, you may be compelled to overvalue the assets so that you could
raise more capital, get more management fees, where if you're doing really well and you're
a top firm, you're going to want to under promise over deliver in order to build a relationship
long term.
So there's more alignment on the long term than on the short term.
We consistently find that to be the case.
And it goes into our memos now
where we look at aggressiveness of manager on valuation, what performance would look like at
last round pricing, what we think is appropriate performance if we right size it versus how other
people are carrying the value driving assets and so it requires getting much more in the weeds around what appropriate value is per
manager. And the best managers just don't care. You know, they are able to raise pretty easily,
and therefore don't have to maximize. And they would prefer to show their LPs they're being
conservative and not taking marks up to where they could. And emerging managers are banking on the fact
that LPs are not going to do the hard work,
are only going to look at TVPI
and are gonna benchmark that performance against,
you know, whatever benchmark they're using
and only look at it at that level.
And many people will do that
because they don't have the team or the time
to dig a level deeper.
And so unfortunately it creates bad behavior And many people will do that because they don't have the team or the time to dig a level deeper.
And so unfortunately, it creates bad behavior from people that should be showing more conservativism
and creates over conservativism on behalf of people who have already performed and don't
need to think about fundraising in the same light.
Talk to me about the second order effects of this, the game theory on valuation.
Yeah. I mean, it's indicative to some degree of like what kind of communicator you are.
And I generally find like when you back an emerging manager, you get a sense for that
pretty quickly.
And I think people who are really focused on building like a lasting best in breed organization
over optimized in a good way for communication upfront.
And they try to be extremely transparent with their investors on what's going well and what isn't going well.
And I think that's appreciated and it creates trust.
So I don't want to like overstate this, but we've seen pretty consistently that
when we back a fund one or a fund two and they're great communicators just on
the progress of their
portfolio. It tends to be pretty good from a partnership standpoint. That doesn't ultimately
mean they're good selectors or their sourcing is better than others. And so both need to be the
case. But I do look for these kind of indicators on people that really care about building best
in breed organizations. Because that's important to us. We can't back hobbyists.
We can't back people that want to do this for five to 10 years
and then get out.
Or people that view this as sort of like a side family
office where they're bringing in third party capital.
So yeah, I would say there is some indication that
comes along with that just in terms of how they're thinking
about building their firm and the organization around it.
What other behaviors and character traits do you see are predictive or leading indicators
for someone that's trying to build a long-term franchise?
There's a bunch.
I mean, there are personality indicators we care about very deeply.
I've talked about that historically just around grit, chip on your shoulder, wanting
to knock down walls to get things done, no sense of entitlement, even if you have worked
for one of those upper echelon brands, you should come into starting your own firm with
a completely different mindset. I think it's generally a bad sign when you're automatically
creating barriers between your investors and you upfront
or trying to insert people in the middle or just not being a good communicator.
I think there are ways to build the internal operations of your team.
I'm very comfortable with people outsourcing upfront, but as things go along, like oftentimes
it does make sense to add a great COO and think about best
and breed finance or people that can help you with brand building and marketing. And so all of these
things, I think are just important indicators about wanting to build a great firm and organization.
Also getting your message and content out clearly and effectively with granularity.
Even when we're tracking managers
that we maybe don't say yes to immediately,
I will always read great content
that they put out on their portfolios.
I'll read content they put out on their opinions too,
but I really like to see someone lay out
everything that happens on a quarterly basis
in terms of follow-on activity,
in terms of operational-on activity, in terms of
operational milestones within the portfolio.
That's just so objective.
And if you can do it in a very concise, objective way, it's extremely helpful for me from a
tracking standpoint.
I also think how you think about your LP base, how you think about your advisory board, how
you interact in that first year of business, whether you want feedback, whether you ask
questions just around the organizational dynamics and the LPGP relationship side of things.
All of those are great indicators as well from a success standpoint.
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I want to highlight something that you said,
mid-office, back-office, probably the most underrated
aspects of firm building is how do you get the right CFO,
the right reporting, not only because it's great
for managing relationships with LPs,
to your point on communication,
but also it could be a source of insights
and competitive advantage against other firms.
Just knowing everything about your current portfolio,
something that I feel like a lot of VCs don't actually know.
I totally agree, and I don't expect them to figure all
of that out on a fun one or even a fun two,
but you start incrementally building around that.
And getting insights on your portfolio is important to communicate and also to know
internally.
And we have found it generally feeds into whether you're thoughtful on reserve management,
portfolio construction, thinking through ownership.
If you're loose on the tracking of what you do, it generally translates into mistakes
you'll make on portfolio construction and portfolio planning.
You guys have invested billions of dollars in the asset class.
Is there a right answer on reserve strategy by stage or is it all based on the venture
strategy and the competitive position that the venture firm has?
I would say more the latter.
I don't like to be dogmatic and tell people what has to work for them. I generally am a believer in building
concentrated positions behind your winners as early as you can, but maybe you're doing that all
upfront and have maximized ownership in that regard. If you haven't, like I would, and so it doesn't need to be through reserves,
but most of the groups that we've backed do have more aggressive reserve approaches and will
continue to back their winners through whatever number of seed rounds there are through A,
very selectively in B, and then take the foot off the gas. And if they do have a selector
opportunity fund, then there's
a lot of considerations that are different that come in at that point. But I don't say like,
it has to be one way or the other, but we have a bias more towards folks that will reserve and
build positions behind their winners. There's an old proverb, success has many fathers, failure
is an orphan. Talk to me about how you go about ascertaining who actually within the firm did the deal,
attribution.
How do you know who's responsible for success within the firm?
I think it's a real mess right now in figuring that out.
It's probably the worst that it's ever been.
The reason for that is because senior level partners within these organizations have so
many board seats
because there has not been realizations or a high level of IPO activity and a lot of
the losers just won't die. And therefore they're maintaining massive board loads and they're
giving a bunch of their middling companies or even their bad companies to junior or mid
level partners or principals to start covering and to
learn pattern recognition around and board coverage and board presence. And so the failures end up
being inherited and they also take up a lot of the time of the new partners that you would instead
prefer to be finding a few new good investments to actually get fully behind
and have fulfillment on a day-to-day basis.
I mean, that comes with the job.
You're always going to have to be helpful to people
that have been doing this for a long time,
but it does seem like a lot of junior level partners
are just massively burdened
by the history of an organization.
And so from an inheritance standpoint, hopefully you
wouldn't see people push off their losers and then not continue to claim attribution. And for us,
since we track all of this anyway, if they do, we'll know that they're doing it. For new
investments, it just becomes increasingly clear because a lot of firms are set up where they need
to have a senior GP level champion. And that champion probably didn't source the deal and may or may not be the one
who actually attends most of the board meetings.
You know, maybe they come to one a year, maybe they come to the first one,
but there's still the named partner on it.
And that's when you just have to do even more work as an LP to figure out
what's going on, like the backstory, who was involved
in originating it, why, what was the connection, what led them to win, was the senior partner
critical in allowing them to win or were they just there?
And then who's actually interacting with the founder either in board meetings or just through
interaction and catch up and assistance in recruitment
or customer introductions.
And so you have to create your own attribution narrative.
Like if all you're doing is hearing who talks about the company at the annual meeting or
seeing who's listed in a quarterly report, if they give you that level of information,
I mean, you're just not doing your job correctly and you're not getting to the core truth because
a lot of this is obfuscation and a lack of clarity.
So around attribution, there's a sourcing component, there's the board component, there's
the value add component.
How do you bring these factors together when asserting attribution and what really matters
at the end of the day?
Is it not just sourcing that's driving the returns?
I mean, sourcing is probably the most critical for me, but at the same of the day, is it not just sourcing that's driving the returns and ventures?
I mean, sourcing is probably the most critical for me, but at the same time, some firms are
just doing massive outreach and cold calling.
Just because you were an associate that found a good company and set a call, I wouldn't
call that sourcing.
Sourcing is broader and deeper than that.
For me, it's finding a good company.
It's doing research on the category.
It's having a thesis and a point of view
within that category.
It's having gravitas, knowledge,
and network within that category.
Ideally, maybe you've worked in that category historically,
or you have a network that very clearly ties you
to that category.
And when it came time to compete against other firms
to be the preferred partner,
you were able in some degree
to be the major contributor to winning.
Probably not the only one,
because you always need to bring in your teammates
and take more of like a group mentality to that.
But if all you did was find it and pass it off, I'm not going to say like you're responsible
for sourcing on that.
It needs to be bigger, broader, and more thoughtful.
So even sourcing itself has a wide spectrum.
You could be the person, cold calling, you could be the person that's known the entrepreneur
for 20 years invested in three of the startups.
Did you consciously build that relationship?
Did you know this person was special for a long time?
Did you even track them at their prior organization
before they started to found and put together the company?
Did you do real work on this space?
Like, did you sell the founder on actually being knowledgeable?
Just doing outreach, that's more mechanical, that, you know, that's more mechanical,
that's more process, that's more firm driven.
That's not fundamental to your essence
of being a good, thoughtful, prepared investor.
Last time we chatted, we chatted about this right to win,
which is the entrepreneur, the top entrepreneur,
choosing you as the firm over your direct competitors.
Talk to me about how you figure out a specific partner's right
to win, a firm's right to win, and how that may evolve
if somebody spins out.
That's the hardest part on emerging managers.
And so you really need to figure out
whether their success was driven by the prior brand
that they worked with, because we all know,
particularly at Series A, there is still
a massive brand halo effect, maybe less at Seed, but certainly at Series A.
And you could fall into the fallacy of believing that this individual brand around them is
more important than the firm that they worked at before.
And so that requires pretty heavy referencing around the case studies and
the stories on why the firm won, whether it was the brand, whether it was the
individual, and now on a go-forward basis, who's going to get their founder
referrals that they inevitably will have?
Are they going to send them to the original brand or are they going to send
them to the person who they viewed as helpful and as a true partner?
And to some degree, that just speaks to the depth of relationship that the individual
partner has formed with that founder.
It has to be more than attending a board meeting two or three times a year.
It has to be really like human to human depth of relationship building and also
like proved network and expertise that they can bring to bear to be helpful.
And so if you speak to enough of the value drivers within the track record
and understand those dynamics, you can start piercing through whether or not it
was, it was the brand or the individual that really won out.
What makes some of those considerations easier is if you feel like the brand itself has begun
to deteriorate or if you feel like the brand itself was driven by just two or three people
and it wasn't as widely dispersed in terms of success within those groups.
And so that can make your job easier, but if it's a great brand that still maintains
that endurance and you're backing a spin out from it,
that's a hard thing to parse through
and is oftentimes like a make or break decision
on the success of that person on a go forward basis.
So a lot of time and diligence needs to be spent there.
There's a consensus view by LPs, by the top LPs,
that the top founders choose the GP, not the other way around.
There's only so many great founders,
and they essentially do like a reverse roadshow, more or less.
Double-click on brand.
What is the second-order effects of a good brand
for an entrepreneur?
Is it recruiting?
Is it fundraising? Why does good brand for an entrepreneur? Is it recruiting? Is it fundraising?
Why does brand matter for the entrepreneur?
I don't think brand matters at every stage.
I do think as a great investor, you should always be selling founders and take that mentality.
I don't know that I believe brand matters across the board.
I think it changes in different stages. Like at
pre-seed, I don't know that brand matters as much. It's almost on identifying the
right people the earliest. And I think you can differentiate that way and get
past brands. At traditional seed, I think brand starts mattering more, but it's
also, you know, comes down oftentimes to how you can be helpful in terms of network and connectivity to series A and customer and beta customer introductions and what you can bring to bear that way.
Series A brand matters the most.
And I think that's why when you see spin outs, you don't see as many people spin out and try to do Series A right off the bat, or at least not large Series A,
because it is just so hard to compete against those 20 or so firms that are doing it.
The way you compete is you sell to the founder that you're getting the most senior partner
and a much higher level of engagement than they would be getting from the multi-billion dollar brands
that care obviously more about their companies
that have gotten bigger and where they've put more capital behind them.
And so that's on the brands to prove that they won't act that way.
And that's on the seed or the small series A firms to prove that they will give more.
So I think that's where brand matters the most.
And then once you get to early expansion,
you're really selling your firm.
I think brand matters just in terms
of continuing to show momentum,
but oftentimes there's a lot more
that goes into that sale process.
And then right before IPO,
with crossovers, it's probably about how you can be helpful
in thinking through preparation
to IPO, building a public book of investors and the considerations become more around
that. And so brand for me has the highest level of importance at probably A, early B
or late C. Many nuggets to unpack there. One is if you're going head to head against top
firms, you want to go a
little bit earlier until you establish that brand so that when you're competing
against the Sequoia or Andreessen heads on, you have at least some brand.
You're not starting from no brand.
So you might be losing a little bit on brand, but you're gaining more on other
factors like senior partner involvement.
Yeah.
And, and that's, those are going to be hard to go up against.
And so even if you can just find a way into that company alongside of them, that may be
the win.
And what are the other sales pitches or differentiation that you've heard at the A for these funds
that may be in the third, fourth vintage that have some brand, how do
they compete and how do they win in the best companies?
When it happens, how does it happen?
It's around what we just discussed where it's most senior level partner on the board, fully
engaged, giving you them specifically and no one else and committing to do that and
being that involved and it being one of their three
most important projects that they're going to get behind in any given period
of time. Number two, I would say you're providing customer introductions or beta
customer introductions upfront or very soon after and you're continuing it.
Everyone's good at providing those like when you're trying to win a deal but
like can you consistently do that? And good founders
will ask that and reference that. And so if you're bringing that to bear and
really like showing the founder the love from a customer introduction
standpoint, I think that that breeds competitiveness as well. Helping with
recruitment, like, you know, I don't think many people do that well. And they
overstate their abilities to do that. And great I don't think many people do that well, and they overstate their
abilities to do that, and great companies don't always need that. And so I'm just naturally
skeptical. Some break the mold there, but most don't from a value-add standpoint.
And then showing the health and longevity of your organization versus others. Like has the team stayed the same?
Is the culture really good?
Like to some degree founders are betting
on the ascendancy of your brand too.
And that it's not like at a peak and falling downward
like some higher Roman numerals are.
It's that you're actually getting behind someone
that in five years is gonna make you look even better.
It's almost like how, you
know, some of us think about maybe their college or MBA that they've chosen and they hope like 10
years from now it looks even better on their resume than it did when they went there in the first
place. That's sort of like the mental calculus you're going through with some of these at Roman
numerals three, four, or five. Do you find that there's more openness for this pitch in terms of, you're going to be
one of my three most important companies, I'm going to bring customers, I'm going to
help you recruiting.
Do you find that second and third time entrepreneurs that have gone through the journey, that maybe
even gone public and know the value of brand, but also the limitations of brand that are more open to that pitch?
Or do you find that it's regardless of whether it's a first-time entrepreneur, second-time
entrepreneur?
It's all over the place.
Brands still does very much matter at that stage.
I think the ascendant brands can sell themselves effectively, but even among that cohort, you have to be really good.
You have to have a point of view.
You have to known for being really high quality within certain categories.
And you have to follow through on what you say in terms of that engagement level.
You probably also need to show more flexibility upfront on like
sizing or ownership percentage, or, you know, how to think through the journey of financing
for this company in the future and also show how you can be helpful if it's not like one
of the top brands, then bringing in that top brand with good relationship bonds right after
in a quick B or something like that.
And so those are the intangibles that I think
need to be thought through and brought to bear
as one of those groups that are maybe on the ascending side.
Taking a step back, we last chatted,
we last did a podcast over a year ago.
Tell me where StepStone is today
in terms of your venture practice.
Yeah, it's very similar from before.
I mean, we continue to be extremely active in secondary,
particularly on the company side.
We've never been overly active on buying portfolios
from people that need to sell.
And I would say that activity level
has has slowed down to some degree.
It may pick up again as people continue to be overallocated
and face stressors with denominator effect
and continued public performance
deterioration.
But for the time being, where we're seeing the most activity in secondary is on strip
sale activity where people sell a third of their portfolio and change TVPI to DPI.
And then also in people that have been in the cap tables of companies for 10 years and
want 20 to 30% liquidity, just because it takes so much longer for a company to eventually go public
and, and, and, or because M&A has become more challenged over time. And secondary continues
to be a critical and important part of what we do. And I think increasingly something that we are
known for within the market beyond that active and smaller managers have always been active there and are
probably more aggressive in the cohort of like 50 to 125 million.
Some of our smaller managers just through success have gotten bigger and
have scaled to 200 to 400 and so we are increasingly thinking of replenishing some of our micro roster
with managers that are more in the 50 to 100 range. And then we're also spending more time on
what I call micro growth equity and finding the same dynamic except around bootstrap businesses
and firms that are backing bootstrap businesses and spinning out of growth equity firms
that have now grown to 500 to 2 billion,
which is a different beast, which becomes more banked,
which becomes more intermediated.
And we think there's really interesting groups
that are doing ARR businesses of two to 6 million
in bootstrapped companies
that won't raise five venture rounds,
will just raise one growth
equity round, and then they'll sell them to private equity or larger growth equity, and
it'll be financial buyer to financial buyer.
You don't have to depend on IPO, and you don't have to depend on M&A becoming easier.
You're just selling to someone else who has raised a lot of money and needs to put it
to work.
That is an area that we think is increasingly interesting that we're spending more time
around.
To double click on that, these deals that were supposed to go M&A, strategic M&A and
IPO, are these deals structured to the very beginning to be private equity like?
I mean, I think they're structured to have optionality, but most of them are going to
financial buyers just because it's a more straightforward path.
There's a lot of people sitting in fund sizes of 500 to 2-3 billion. And if a growth equity
firm can come into a business and clean it up and clean the cap table up and get it on a good growth
trajectory and add good management, they're basically positioning this as like a great asset for someone with a $500
to $2 billion fund size range. And they would be happy to take that on after the micro growth firm
has been in that company for three to five years. And it can be a really nice DRIS 3 to 5X kind of
multiple for the micro growth firm and a really well positioned policy business for the larger growth firm to then start doing add-on
acquisitions around or further team augmentation around.
And so yeah, strategic is always a nice avenue to consider or pursue,
but I love having a robust financial buyer as the end market there.
I just think it's unique and different.
It's you can't do that in venture
because most people aren't going to wanna sell
for 500 million and most PE or growth buyers
aren't going to wanna buy
because venture businesses are all hyper growth.
These businesses are at or near or fully profitable
even as an earlier top line business.
So it's a much different prototype.
And if for some reason, the micro growth firm
finds a business that becomes hyper growth,
then it can veer into venture and someone
can do a momentum round on that.
And the micro growth firm can sell to the momentum venture
person in a late stage instead.
So there's just a lot of optionality there.
There's some AI factor and you're better well positioned
than a de novo startup.
There's this almost like dogmatic view and startups
that everything has to start from the beginning,
but sometimes you do have incumbent resources
as a company that helps you compete in new.
It's a great point.
And around AI, like I increasingly think a large cohort of these vertical SaaS businesses are
actually better suited for the growth equity path than the venture path because they are
going to be massively susceptible more on the horizontal side, but even on the vertical
side.
And some of these are just going to be more niche businesses where you're really appealing
to the functionality of a narrower customer set.
And that's not really suited for momentum venture.
That's suited for growth equity, where you're nailing the customer experience,
and then you're selling to someone else that can think broader later on.
But you've probably narrowed your TAM purposefully,
and it can work in growth equity and micro growth equity. And it's probably really ripe for churn and disruption from AI and other sources if you
go the venture path.
I was at a dinner last night, group dinner, and there was an SM manager, they have over
a trillion as a bank.
He was talking about how AI was dramatically improving their diligence process, their ability to quickly create reports,
quickly diligence funds, and also portfolio companies.
How is StepStone using AI today and where do you see this evolving over the next year?
Yeah, it's something we think a lot about and it's actually something we've empowered
a lot of like the upper mid-level of our firm to implement because they are closer on the
diligence deliverables. They're closer
to some of the technology and the usage around that. And so we've been very conscious of doing
this. We've been incredible, I think, at amassing massive amounts of data. StepStream as an
organization has always employed internal business intelligence people to compile that data and make it accessible for our investors
and for others that are looking for research. And so we are known for doing this. What we probably
have really upped our game around in the past two years is on automating a lot of our diligence
processes and data collection and data assessment. So we do things internally called scoops where anytime a round happens or an exit happens,
we want to know the impact across our entire portfolio on a real time basis down to the
fund level, our fund level, and then the underlying manager level.
We want to know DPI impact.
We want to know TVPI impact before the next quarterly happens.
And so a lot of that had been done historically manually by our team.
That's where we've been able to insert technology, make it all automated, free up the time of our mid and junior level team to instead focus on finding great opportunities through the review of our data and bubbling that up instead of getting caught in just pure process. We also, going back to the attribution analysis
on thinking through what appropriate TVPI should be
separately from what the manager reports.
And then also in doing projection modeling
where we think on what future value could look like
on an underlying asset level.
When we do diligence, all of those processes
can now be automated and
done through the usage of technology instead of done through a spreadsheet by
our analyst associate, senior associate, and VP team. And so we love thinking
through what parts of our diligence process, our reporting process, our
analytics process can be automated and done in that direction.
And I continue to think people on the venture side could do a much better job in thinking
through how they handle publics.
And so we're internalizing that as well for public stock we receive and also direct investments
we have that go that direction.
There's all sorts of really interesting use cases for AI.
One, I heard at the dinner as well,
Cigna software which allows you to figure out influence circles.
So who follows who to see where
the next great entrepreneur might come from or
the next great influencer within the business community.
So this kind of almost like social score that could be
a really interesting vector for diligence.
I think conceptually that is really interesting.
I'm not sure that I've been blown away
by anything that I've seen in terms of like
the accuracy of that,
but I think it will continue to be better.
We try to figure out a lot of that ourselves,
just knowing sort of the intersection overlap with the managers that
we work with and the large number of seed groups that we assess and spend time around. But I do
think a tool like that would be additive. I guess I'm just not fully sold on the data inputs that
are going into that fully. If you're mapping social circles, like that doesn't show the depth of
relationship. And, you know, if you're looking at prior, like that doesn't show the depth of relationship.
And, you know, if you're looking at prior employment and trying to make decisions based off of that, there's still levels beneath that you need to understand on overlap, time of overlap, department level points of view.
I just don't think it's as straightforward as people make it seem.
It'll get there though. StepStone has all these strategic aspects in that you go into a fund, you have access
to direct investing, you have access to secondary.
Tell me about how you start relationships with funds and how do those evolve over the
life cycle?
No one's too early for us to talk to.
If someone is starting a new fund, we're happy to do a call when they're five to 10 million.
We're not going to invest in that because we'd be their entire fund, but're happy to do a call when they're five to 10 million. We're not going to invest in that because we'd be their entire fund.
But we begin to build a relationship and see what they're up to understand
the founder cohorts that they're getting behind their prior connectivity to that.
The follow on activity that I've discussed today, the syndicate
overlap with people that we work with or respect or think highly of.
And we love building pattern recognition as early as we can.
And so, you know, nothing's too early.
We're fortunate to get a lot of people who reach out to us proactively knowing
that we're happy to be a first investor in funds and we don't need social proof
and that we're very open to building relationships from the beginning.
And we have 80 people on our venture growth team
who can do this.
And so it doesn't always have to be me
or a senior level partner that's doing it.
There's principals and junior partners
that would love to find interesting managers
and build those relationships directly.
And because of how we're set up,
I always read and know of everything that happens
in terms of external interaction.
It all gets shared through email. It all gets shared to the entire team. We know on any call
that has happened that's relevant on the fun side. And when I see something that maybe I wasn't on
the call of that's interesting, then I ask questions or I insert myself in the future.
And so people should be open-minded to just
building relationships with the organization, regardless of who the person is, that they're
speaking to up front. But for us, love being able to build pattern recognition and get
to know people as early as possible.
Talk to me about your calendar. What percentage of time is spent with managers? What percent
with portfolios, internal, external?
Break it down for me.
I mean, I'm a psycho just in terms of how organized and planned I am and also how much
I load my calendar.
You could also say I'm just a bad delegator, but I take the good with the bad.
But my calendar is generally broken into 30 minute increments.
Increasingly I've even done 15 minute increments.
Um, I review it like three weeks in advance.
I have reminders of people I need to do outreach on every day.
I don't go to sleep until I finished, uh, that list.
And so most of my evenings are spent reviewing that and making sure there's no one on the founder GP LP side
that I have not followed up with.
All of it is very systematized for me
and thoughtfully put together.
I add support on calls among our team
where I think that that's important.
And I build duplicity of coverage thoughtfully in uh, in case it isn't me, or
I have to change something last minute for like an immediate, uh, ASAP kind of priority.
I'm always accessible into the evening hours and over the weekend.
I love what I do.
I live and breathe it.
I try to outwork people as much as I can, because that's just important to me
culturally, and it's because I love what I do that much. I cover a lot so that is a very fair weakness that anyone can write about me
in a memo but I'm happy with that and I'll take that any day of the week. But that's how I think
about my calendar. I have a great assistant I've worked with for over a decade who I riff with
all of the time. She generally thinks I'm productive and proactive and not a nag and
annoying, but I'm sure I veer in both directions there too. But yeah, a lot goes into thinking
through calendar and placement and setup, even the right timing where I want to talk
to certain people. I have some of those traits as well. I do block off everything into calendar,
even things like outreach, even things that are not as defined. Ironically,
I found that the more I block off the calendar, the more freer I feel because I don't have to
keep things in my head. And I know that everything has its time and place, even like personal
dinners, even hanging out with friends. I put that out on my head and I know that everything has its time and place. Even like personal dinners,
even hanging out with friends, I put that all on my calendar and people have just adjusted to it.
First, maybe they first they mock you, then they copy you once they see that.
I'm the same way. I'm exactly the same way. I do that with everything on the personal side,
anything family related, even tennis, which is my exercise that I do in the
mornings early, mostly before calls start.
So I want everything there.
One of the dark sides of people that are so good at task completion is becoming
rooted in this task completion.
And one of the things that I often tell, I like to write out everything that I
need to do those that day.
And then I asked myself a question.
One task that I do that will be more important than all the other ones combined.
Is there one thing that I could do that would either make the other tasks moot or
would be significantly more important than the other tasks?
Good feedback.
Yeah.
I probably don't think as much as I complete a day what that is, um, leading
into the next day, one thing I have tried to think more about is also just the mentorship
aspects and carving out time for our outperformers at the mid-level
within our organization and really doing something more on like a personal
social level with those folks because you can get so caught up on a day-to-day
basis just in terms of talking to funds, to
founders, internal meetings, et cetera.
And the individualized aspect of team-related stuff can get lost.
And so I've been doubling down on that, but I like your suggestion on thinking through
that one critical thing for the broader organization and running that through for the rest of the week.
When I talk to founders, when I talk to GPs, a lot of them have a similar issue, which
is they're too busy to do the things that'll give them scale.
So they're too busy to mentor the next generation.
They're too busy to download Superhuman, which is an email software that I love.
I'm not an investor, but I just love Superhuman, which is an email software that I love. I'm not an investor, but I just love Superhuman.
They're too busy to go talk to a therapist once a week
that could unclog a bunch of internal things
that could make them more effective as a business person.
And part of the things that I always tell them
is sometimes for the next two weeks,
they're gonna become busier.
It's gonna get worse, but we're doing this
so that the other 50 weeks of the year,
you have more time to yourself and you can focus on the more core things.
So sometimes you have to make things worse in order to make them better.
I think that's fair and I can't claim to say that I've even come close to figuring that
out.
Looking back at your career, what do you wish you knew when you started and what is some
of the wisdom that you could give back to a hunter earlier on in your life?
While we've backed a ton of managers and a ton of people within those managers,
like when it comes to doing direct and secondary,
I've narrowed my aperture over time despite the aperture of what we invest in broadening.
I just like to work with people where I have like really implicit trust and like affinity and love,
like from a human to human standpoint.
And so a lot of what I do on the direct side and on the secondary side is
alongside of those key network nodes and individuals.
And when I was coming up in the business, I was chasing interesting companies,
interesting founders where I probably didn't have a relationship or an
informational advantage.
And so I have just narrow made that more narrow over time. And I've also
tried to allow principals and junior partners to find their own people within those organizations.
And so I don't necessarily need to be the one who's spending time with the rising partners
within those groups and people on our team like Anthony and Steven, who are new partners this year
that we announced at our annual meeting have just done a great job at doing that.
Rather than them trying to build the same level of relationship with the
people that I've worked with, they've actually found really high quality
people that I didn't know or that I wouldn't naturally go to because I
already have my key point person within those groups.
And so I think that's like a testament to a healthy organization where I'm not possessive
over the entire firm, where they find their lanes and where they build those relationships
with people I would have inadequately covered.
But for me, when it comes time to doubling capital and to direct in secondary, I want to feel like I've got an A plus relationship with the people that are already involved
before I do it.
So that's probably one of the biggest.
Yeah.
So there's so many downstream consequences to not having that relationship, that lack
of trust or lack of transparency can manifest itself almost in an infinite way within a
transaction, especially
the bigger the transaction, you have a $500 million, $200 million deal.
So much of it actually comes down to trust.
People think it's this rational transaction between parties, but I'd say at least a majority
of it is really...
Yeah.
Yeah.
And while I have one network node, I'm fortunate that we have five or six other people that
are in the cap table.
Maybe I don't have the same level of trust with them, but I still get good data points
and I find questions I need to ask and circle back to.
And so I'm not saying that the network is an additive and important that we've built
and broadened.
It's just for me, like I want to focus on working with certain people at this point
in my career more narrowly.
Do you ever do reverse references where you have a bunch of people that you've
worked with, that you've done large transactions with basically chime in and
reach out to the person that you're working with?
Yeah, I mean, references are completely 360 at this point.
Like when we're trying to work with the founder, they'll talk to all of the
GPs that we've backed, they'll talk to other founders that we've backed.
They'll talk to other secondaries we've been involved with, they'll talk to investors that we work
with. And so we just have so many points of connectivity, like we're pretty easy
to reference for better or worse out there across all of those.
The other dynamic that like I embrace and try to do more of is, is selling
myself as a partner to GPs.
So I don't think it's all about them selling to us and particularly if it's a
good GP, even on a fund one or fund two, like I literally just scheduled a call
for next Friday where I am selling someone who's running a fund two right
now on why they should take our capital in the future.
Like I will come into that with a prepared mind on how we are not a limited partner.
We are actually an unlimited partner
in terms of what we can bring to bear alongside of them
and be very thoughtful on what I can do to be helpful
with customer introductions or a portfolio impact team,
how I can connect them to downstream capital
with the hundreds of managers that we work with,
how we can be a secondary provider to them
or to their companies, you know, how we can be helpful with the hundreds of managers that we work with, how we can be a secondary provider to them or to their companies,
how we can be helpful with the customer network
we have across all of this, the team depth that we have.
I want to sell the best managers
and obviously the best founders
on working with us as a unique partner.
And so oftentimes, GPs aren't used to you flipping the script
on them in that regard.
But I think it says a lot when you can make a persuasive case on how you're more than
just money, even at the GP level.
It's a strong signal of how their relationship will develop.
Yeah. And I think it shows you think like they do, because they have to sell founders
on taking their money. As an LP, you should sell them on them taking your money.
The more you think like a GP,
the more they know that you are actually
in the weeds in this industry just like they are,
and you're not passively sitting on the sidelines,
maybe misunderstanding their success or their failure.
Investing is not for the fragile ego,
because if you just listen to people
that are sucking up to you and selling you the most,
you're going to have a very bad portfolio, almost
regardless of what asset class you're investing in.
I'm not really good at doing that anyway.
So there's other people that will be much better
at sucking up than me.
Whether it's founders, GPs, LPs, what
would you like our listeners to know about you and
about StepStone?
I think as an organization, we think very much around ourselves as a system.
It's not really about me as an individual.
We talked about spin outs and brands and the individual brand.
We don't want to build individual brands at StepStone.
We want to build an ecosystem and a system.
The investors that choose to partner with us and provide us capital to do what they
do, what we do, we want to cross pollinate those investors with the GPs we work with
and even sometimes with the founders that we work with.
We think the strength of what we've built is completely around the ecosystem that we've
built and the fact that we don't drive it off of our own individual brands. And so we don't do a ton of self-marketing. We want
the GPs and the founders to be the heroes. We're selective when we even do podcasts and talk about
us. And ultimately, I succeed if I leave and the system is as strong as when I'm here,
because we've built
something that's enduring, that lasts, that's so interconnected that it has endurance and
can't be disruptive.
That is how we view success and why we think we've built something unique and different
within the venture asset class.
How do you align incentives with this brandless, ego-less organization that you guys have developed
at Stem.
So how have you operated?
We create a very fluid meritocracy where people aren't promoted on timelines, they're promoted
on contribution.
We create KPIs at every level.
People know what they need to do to succeed and to be promoted.
And economics come along with that as they rise and do great work. And so nothing is overly dogmatic
or rigid. Like we have to be flexible and we have to move people along on a pace where it's warranted.
And we have to move people on that don't fit the culture, the objectives or hit the KPIs
within the organization and not just keep people because we don't want to write in an RFI that people have moved on and are doing something
else.
We're happy for people who don't work here to join companies or join our GPs and do it
there.
And that's happened a lot of times.
That's actually success in a lot of different levels because it reinforces the ecosystem
and the network.
Ultimately your culture is not defined by what you put on your website or even what
you repeat over and over.
It's who you incentivize, what behaviors are incentivized, who you promote internally.
That's ultimately the culture that is displayed versus...
We're not a lateral promote, a lateral hire kind of group. You know, we start at the very
beginning. We have like 40 to 50 interns. We make 10 to 15 analyst hires out of that. We promote
people on fast clips if they're, if they warrant it. We don't want to insert people from the outside
above them when they've done good work and have spent time in the salt mines here doing, you know, some of the less glamorous work. So we'd be happy if we can always groom and grow
versus like selectively add shiny objects. Hunter, again, this has been a second masterclass.
Thanks for spending the time and look forward to seeing down in person.
Always a pleasure spending time with you, my friend. Thank you, David. Take care.
Thanks for listening to my conversation with you, my friend. Thank you, David. Take care.
Thanks for listening to my conversation with Hunter.
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