Investing Billions - E223: The Art of Capital Allocation at $86 Billion Scale
Episode Date: October 8, 2025What are the real playbooks behind managing an $86B alternative asset platform—and where do the next decade’s returns actually come from? In this episode, I sit down with Payton Brooks, Managing ...Director on Future Standard’s Primary Investments team, to unpack the operating system behind a multi-strategy LP: how a combined platform serves both institutions and the wealth channel, why mid-market private equity still offers the best shot at alpha, and how evergreen structures can reduce cash drag while preserving optionality. We cover sourcing (spinouts, emerging managers), what great GPs do in downturns, the co-invest / secondaries / credit toolkit, and the partnership behaviors that earn re-ups across multiple fund cycles.
Transcript
Discussion (0)
So tell me about future standard. What is future standard?
As a future standard, we serve institutional and private wealth clients.
We invest across private equity, private credit, and real estate.
We've got over 86 billion of assets under management, 30 plus years of servicing our clients and our investors, 12 offices, 600 professionals.
And we rebranded recently in July of this year at a future standard after a transformational merger of portfolio advisors and FS investments.
which occurred in June of 2023.
And so Future Standard is the combined name of our two firms and now, you know,
bringing value to our investors across the globe as one under one unified name.
Tell me a little bit about your client base.
So who are you investing on behalf?
And how does that change how you approach your portfolio construction?
The client base is very mixed.
And it runs anywhere from, you know, a smaller wealth investor,
which is what F.S. Investments was historically focused on to large institutional allocator,
which is what portfolio advisors focused on historically. And so we've got relationships with
RAAs, with Merrill Lynch, with Morgan Stanley, and their wealth practices, as well as, you know,
Los Angeles Fire and Police is one of our largest clients. And we've had them since, you know,
for a very long time. We've got other state pension plans. We've got investors and clients in Europe.
We've got foundations and endowments, universities, and so it really runs the gamut from, you know, small to large.
And we feel like we're adept at servicing all different types of clients and investors.
One of the biggest trends in alternatives and potentially the biggest trend is this rise of the wealth channel.
You've done this merger now, essentially bringing those together.
In what ways should high net worth individuals invest different?
than your pension funds.
And what's the main one or two considerations that a high net worth investor should
have versus an institutional investor?
I feel like wealth investors should have the same access, the same approach as an institutional
investor.
And that's what our entire business has been built on, is bringing those types of quality
investments to the wealth channel, while not taking away from our institutional investors
who have scale and heft, we think we can provide structures and access to the wealth channel.
And so we've done that via innovative solutions with the card to structuring.
So evergreen funds and drawdown funds, we've done that by partnering with RAs and with
the wires to come up with customized solutions that work for their clients.
And so the crux is we want institutional and wealth investors to have similar experiences
investing in private assets.
And how practically could a high net worth investor get access to buyout or venture?
Let's say their check sizes, $250,000 or half a million dollars.
How do they access to those asset classes exactly?
So we've got multiple partnerships with wires.
So with UBS, with Merrill Lynch, with Morgan Stanley, we've got products on their platforms that allow, that we'll accept a $50,000 investor.
We'll accept a $100,000 investor.
And so we've, you know, ever since, you know, FS started in 2007, the entire premise of the business was to democratize alternative assets.
And so, you know, hundreds of thousands of investors that, you know, do small, small investments into into these funds.
And so we've got products that, you know, whether they're.
they're open-ended, whether they're closed-ended, whether they're evergreen, whether they're
drawdown on these platforms that allow even small investors to participate alongside institutions.
And we think that's been very beneficial to these investors.
I want to really drill down on large cap buyout. A lot of investors think that it's a very
struggling class. There's a lot of dry powder. There's a lot of issues with how those funds are
structured. They've gotten too big. What's your view?
on large-cott buy-it.
We're mid-market focused, and we think we're mid-market specialist.
You know, we've been invested with a lot of large-cap managers for a very long time,
having started investing in this asset class in the early 90s.
And many of the mid-market managers back then are now the large-cap managers of today.
And we'll still invest in large-cap when and where it makes sense to do so.
And some of our peers have taken a hard line with approach to fund size.
Hey, if you're not, if you're above a billion, we're not going to invest.
We want to continue to support a manager if we think they can continue to outperform the market,
both public and private.
So our pitch is more one of partnership.
We want to grow with managers as they grow.
We can scale our check as you scale your business.
However, all the data we believe in data that we have proprietarily and all the industry data
has shown that the mid-market tends and how you define mid-market, we can maybe get into that,
tends to outperform large cap, especially at the upper core tile.
you know, somewhere in the range of 350, 400, 450 basis points, on average, you know,
mid-market outperforms a large cap.
But I don't think it's dead, right?
I mean, they're high-quality managers.
I mean, Toma Bravo has continued to outperform.
GTCR has continued to outperform.
And there are groups in a large cap that I think if they've got a differentiated, you know,
reason to exist, if they've got, you know, a real go-to-market that's,
different than some of the others, and they can add value. They've got relationships clearly
with, you know, with banks, with managers, with with the people that matter. But at the
end of the day, if you want alpha, if you want mid-market, if you want alpha in the private
markets, you've got to go down market. And we can get into that, but we really think that's
where, where investors will benefit is being in the mid-market. So you mentioned Toma Bravo.
Tell me some of the characteristics on the private equity funds that are able to grow and still
maintain that edge and still deliver those returns for investors?
I think as manager's scale, they really, I think specialization is key with
scaling.
I mean, we've seen some generalist firms that have been able to scale, but you've got to
have an element of specialization.
Obviously, Toma is in technology, right?
And software, but as you think about, as we think about portfolio construction internally,
we want our large cap managers to have some element of differentiation, right?
The general, you know, the 1990s private equity of, hey, generalist, generalist P.E. firm, you know,
financial engineering, that doesn't work today. We really, we really don't. It hasn't worked for a long
time. And so you have to be able to bring something to the table, specialization, maybe operating
partners, you know, relationships, track record, team cohesiveness, something that, you know, as you
scale and, you know, something we like to tell all of our managers that they may or may not agree
with is that size is the enemy of returns. I think we push that pretty hard. But I think if you can
buck that trend with specialization or with some differentiating factors, you're still able to
outperform. And we did, we did an analysis. It's probably been two or three years ago, so I should
refresh it. But, you know, there were no funds at the time over, I think it was $10 billion.
in size that had achieved a 2X net.
Now, many of those funds had been, you know, recently raised.
And so they weren't fully into their value creation phase yet.
But in the history of private equity, as of a few years ago, there was, you know,
no funds over 2X net.
And that were over $10 billion in size.
And so, you know, that's changed.
That will change.
There will be a fund that does that eventually.
But we really think alpha is in the middle market, but that large cap has a reason to exist
and plays a meaningful role in the ecosystem.
Yeah. A simple way to look at it is supply and demand. You have the supply of the capital and the fund. You have the demand. If the market for the capital is growing at 20 percent, the manager could grow at 20 percent still maintain their edge. If the market is growing at 40 percent, the manager is actually only growing at 20 percent, then actually there might be even more alpha, especially as they build up their brand, their reputation and other things. People make these general statements like we don't like billion dollar funds like you mentioned earlier.
earlier this fund is too big. And the next question should be too big for what, too big for what
market and for what strategy. And I think the devil is always in the details. And some funds should
stay the same size. Some should get bigger. Some should, I would even argue, should get smaller
depending on the market dynamics. Yeah. I think we wholeheartedly agree with that. Right. There's
so many factors that go into just fund size being your determinant on whether you're going to invest.
And obviously, the market's matured. As you mentioned, right, inflation's happened. Right. And so there's a lot
of different things that go into that discussion and throwing out, and we believe that's throwing out
a good investment opportunity purely based on size is not proven. So you go after middle market
PE, that's where you believe alpha is. How do you go about finding those exact funds to invest in?
And what's your top of the funnel criteria? And how does that process kind of evolve as you get
to know, a manager? It's a multi-year process. I mean, I think our best stories in the middle market
in adding new managers have been backing spin-outs, you know, partners or GPs that we've known
at prior shops who have elected to leave and start their own firm. And if you can build
relationships with managers over multi-funds and multi-years before they leave, you know,
you're well positioned to be a core LP in their, you know, new firm. And so that's one thing.
We're always fishing in those ponds. We're always talking to managers, kind of getting the sense
of, you know, maybe who's a little looser in the seat and who may be wanting to start their
own firm. We've got some pattern recognition around that as well. You know, and we've also,
we have an emerging manager program. So a big part of what we do, one of our clients is big into
emerging managers and we're very supportive of that. And so first, second, third time funds under
500 million. And so they've set aside a dedicated pool of capital to go after and find these next
generation managers. We'll also do that in our fund and with some of our other clients where
it makes sense to do so. And so we're, you know, we have a reputation, you know, that the people
know will back these funds, you know, in the intermediary community, with GPs. And so we've,
we just make sure that we're just abreast of what's going on and, you know, talking to other
limited partners and our peers, you know, that's a great way for us to find new investments.
We think, you know, the industry is big enough for all of us. We can all make,
money together as peers and as partners. And so, you know, we're just always out there looking,
you know, we have a dedicated team that fully focuses on fund investing. And so we're out
trying to find managers, most importantly, that we can grow with and build multi-decade,
multi-fund relationships with, right? We want to be with you from Fund 1 to, you know, Fund 7 and
beyond. And we want to, you know, scale our check as you scale your firm. And, you know, that level
partnership, we think, resonates and allows us to, you know, find and partner with the best
up-and-coming GPs. So maybe you could define when you say building relationships. You like to
build relationships from managers that may want to spin out. What does that mean to build a
relationship with somebody in an existing firm? I wish it were easily definable, right? I think
partnership is is messy just kind of by definition, right? Like, are you there when someone needs you?
Right. Like when they're going through a difficult time, maybe they need to do an amendment for some reason or they had a partner departure or maybe a deal went poorly or was written off. You know, how do you react? How do you, you know, how do you can potentially connect them with, you know, someone on the credit side? You know, our firm has a wide breadth of capabilities both in credit equity and real estate. And so, you know, we have a workout group that can kind of help manage through some of these scenarios.
We've got, you know, other GPs that may have information or contact that, you know, we can, we can make an introduction and let and let people kind of work through things.
You know, we, we were supportive on amendments for the most part, right?
When things are, when things are within reason, we want our GPs to, you know, be able to have the flexibility they need to amend and work through challenges.
And so it's really that partnership angle.
We don't see it as kind of a one, you know, one fund relationship.
We kind of go into it as a long-term, long-term thing and whatever, a long-term relationship
and whatever we can do that, you know, keeps our fiduciary duty intact to our clients and
make sure that we maximize value for them, but also be a partnership to a partner to our GPs.
We'll do that.
I mean, we'll give tough feedback, right?
We'll make intros.
Well, you know, many time we'll get questions about placement agents.
Like, who's the best place to agent?
Who should we use, right?
We'll give candid feedback in our views on that.
Or how would you approach, you know, this amendment if we need to extend, you know,
our investment period in this scenario, but we don't want to decrease our fee, right?
Like, and how can you manage through that?
And so just having a team here, we make 50 fund commitments a year.
We're putting out $2 billion a year, you know, $4.4.
billion dollars across equities, uh, meaning co-investment secondaries and,
and primaries, six plus billion, including credit, uh, you know, like there's a lot of
capital and relationships here across our firm where we, there's someone here that can
help a GP kind of get through a challenging time. And, and we think when you support
someone when they're down, that's when you kind of gain that respect and,
and they trust you. And that's what we're looking to, to build.
In that vein of long-term games of long-term people is how I would define that.
Where do you tolerate something from a GP maybe in a fund one that would be unacceptable
or they should know better by fund three?
And where's that leeway where they're still learning to build their own firm and they may not
know the best practices.
And how do you kind of tow that line between expecting greatness from the beginning while also
having a tolerance for making mistakes?
Yeah.
It's a tough question.
And you're getting into the gray area here, which I appreciate and love.
This is what we think we get paid for, right?
It is making those tough decisions in Fund 1, Fun 2, and Fund 3 when things maybe haven't gone to plan, right?
And I think for us, it's, you know, how do they respond to feedback?
How do they respond to, you know, challenges, right?
I mean, we've had, you know, we've had key person triggers, right?
Some tragically through, you know, passing away, others from partnerships not working out.
How do you manage through that?
Do you, you know, do you treat your LPs the right way?
Or we've had clawback situations where some GPs have elected to pay back their clawback early and show partnership and others have, you know, elected, which is well within their right, to hold that clawback out until they need to pay it in, you know, at the very end of the fund.
And so each interaction, as we like to say here, every time you commit to a fund, the diligence on the next fund starts that day.
And so you're building this kind of four-year, you know, between three to five-year history and interaction with the GP and a sponsor in between fundraisers that really informs the decisions we're going to make on behalf of our clients.
But when things go poorly, it's the best time.
I think for me, that's the best time that we can understand how a GP is going to react,
both, you know, buyout venture and growth.
And, you know, we want to make sure that we're doing our part within reason to make sure,
or to ensure that they're thinking about things from all perspectives and making the right decision.
So you have $86 billion behind you, which I'm sure give some challenges in terms of scale,
but also give some opportunities in terms of multi.
aspects of your platform. How do you use secondaries, co-investments, and all these tools
at your disposal to provide more value to the GPs and get larger allocations than your top
managers? That's a great question. And it's the crux of our business, the core of our business.
Now, we set up our firm with separate teams. So each team is separate. So our fund investing team
fully separate from our co-investment team, fully separate from our secondary team,
fully separate from our credit investing team. We think this allows us not to be biased in our investment
decisions. They're separate ICs. There is some cross-IC sharing, but we think that allows us to be
unbiased and allows us to do just what you asked is to provide real value. Like our junior credit
team and our global credit team, that's all they do. They're fully focused on, all right, what are
the best terms in the market? You know, what flexibility may you need, might you need,
in, you know, finish, you know, in completing this buyout and how can we play a role in
your cap structure to allow you to accomplish your goals. And so on our secondary side, you know,
we'll provide liquidity to LPs. We're on the buy list of many GPs that only want, you know,
only allow five to ten investors by their funds because we've been long time investors with them
or we're, you know, do what we say we do with speed and certainty on the, on the both LP, secondary
side and on the GP led side where we'll also participate in single as a continuation
vehicles. And then in co-investment, we're easy to work with alongside our GPs will, you know,
we're quick no or we're, hey, we're in and we're through our diligence quickly and likely get
there. And so I think our GPs know that. It takes a long time, decades, to build those
relationships. And I think that's the crux of this, right? Is that you've got separate teams that
know these GPs. We've invested with them on the capital fund side for many, many years.
They want to partner with us. And, you know, each of our, we hold ourselves internally to a high
standard, both across teams and within teams, that we want to continue to have that reputation
with our GPs. There's like two aspects there. There's the aspect of every one of your groups
is independent, has its own IC, has its own incentives. So they're never corrupted across
platform, but also having that interconnectivity internally allows you to do the handoff so that they
can make their own decision. So it becomes strategic as an LP on the cap table of GP, but also for
your, for your investors, you're making sure that you're making the right independent decision on
every single fund and every single vertical. So you've been at future standard now for 11.5
years and you've seen, if you think about PE vintages as every two to four years, three years, on
average, you've seen essentially four vintages.
Yeah.
You've seen people go from fund one to fund two to fund three to fund four.
And every, every vintage that narrows down, it becomes more and more difficult to make to
the next vintage.
What is the one or two traits that make somebody go from a fund one to fund four or five?
The truly elite superstar GPs, what makes them different?
Yeah, that's, I mean, that's what we're looking for, right?
I mean, I spent all my time just thinking about that question, like, how can I find the next
GP that will be in our portfolio and make money for our clients and our investors for the
next five funds in 15 to 20 years, 30 years. I think it comes down to, if you distill it down,
is these GPs know who they are and they know how they will add value, whether that's
in venture, buyout, growth. They know how to add that value at the portfolio company level,
whether that's a network, whether that's operating chops and resources, whether that's financial
engineering and structuring, like the theme I have and the common thread in successful GPs
for me that go from Fund 1 to Fund 3 and beyond are groups.
And now they've always got to innovate or they've always got to get better and improve
and they can't rest on the laurels.
But they know at their core how to make money, how to create value, and, you know, how their
strategy and kind of what they tell LPs mirrors with how they actually execute on creating that
value.
And so it's like it's hard as an LP, I think, sometimes to really get to the crux of that
answer.
And I think you never really know.
At some point, you've got to take a leap, right?
You've got to take a leap that we think this manager, based on all the work we've done,
all the diligence, all the reference calls, all the, you know, quantitative work, the past track
record, the team cohesion, you know, at some point you have to take a leap and give and hope
that they will do what you think they're going to do, which is perform. And, you know,
historically, we've, I would say we've probably gotten it, I'm going to say right in quotes,
75 to 80% of the time, right? We think that's, you know, in that we typically re-up
80% of the time, and there's 20% for new managers.
So by definition, 20% of the investments we made, we don't re-up in, right?
So I think we feel like that that secret sauce, if you will, that differentiation comes down
to knowing who you are and how you create value at the portfolio company level.
The value is the alpha.
If there's no value over time, regardless of the narrative you spend, you're not going to get
the returns.
right i mean you mean you may get lucky right i mean i think and then and then is it repeatable right i mean
you may get like we've had we've had managers that yeah they they co-invested or they were a syndicate
partner and a great deal and you know their fund looks great but the rest of their fund you know
their loss rate is very high but the performance is good right like that doesn't feel repeatable to us
so not only do you have to know who you are create value but you've also got to be able to
innovate and repeat and change as needed over time.
And we found that the groups that don't, right,
the ones that are still trying to execute like they did 20 years ago,
it's just really hard to outperform when you aren't innovating
and becoming, you know, approaching the market
as the market changes and evolves.
I want to take you back.
You said you do your diligence, you do the references.
I'm sure you do dozens and dozens of references.
You do all the phone calls, you spend time and data
room, you go to meet the person, you track them over time. And then at some point, you have to make
that leap of faith. You have two managers. You're both on the fence with those two managers.
What's going to make you say yes to one manager and no to the other one?
Yeah, I mean, I don't like the gut feel. I think there's part of that, right? I mean, I think
the biggest part, though, is our internal conversation. So we'll have, you know, we'll do a meeting
purely just on that very topic.
All right.
We've got three to four managers for one slot, and here's all of our findings, and let's
have a discussion as a group on the pros, the cons, and why we think as a partnership
that this is the right one to back.
Now, this is, you know, for us, we have enough capital and enough, you know, managers to
back that it doesn't come down to that very often, but sometimes it does.
And we want to make sure we're making that decision.
So it's the collective experience, it's the collective perspectives of the group,
not only in our funds group, but as we talked about earlier, you know, the secondaries
and co-investment teams who have also probably done deals alongside these groups.
And so you get all these perspectives and you make a decision on that leap based on that.
But at the end of the day, there's probably not one thing that points to it, but it's
a cumulative experience and decision process across multiple.
people and you know time imagine venture you would say that picking the right manager is more important
than not picking the wrong manager in other words the decisions that you make that turn out really
well account for a lot of bad decisions in private equity is it more about how do you consistently
bat a very high percent 75 80 percent and never lose or do you sometimes would you trade off would
you trade off as 75% kind of follow-on rate with more alpha, more returns. As an LP, what are you
rewarded to do? Yeah. And our private equity, I would say we want our managers to have some losses.
It's probably a little bit. Maybe that's, maybe that's, you know, controversial. Now, if someone
could get me a 4x net fund and no losses, great. Like, I would be thrilled. But that doesn't happen
very often, right? We've seen a few of those. But we want our, our, our, our, our, our, our,
managers to, they're not going to be perfect. We know that. And if they're not, you know,
if they're not making mistakes, like they will eventually make one. It's going to happen. And
we want to see how they react. And we want them to know that it's okay to make mistakes,
but how do you react in those scenarios? And we learn more, I think, from our managers on the 1x deal
than we do on the 6x deal that goes up into the right for the beginning, right? The deal that
goes up and down, that maybe was marked down to point three, but then ends up at a one X or a
one two, we learn a lot from how they react and they, you know, to those scenarios. And so
we want them to take enough risk where they are able to generate alpha. You know, we have some
managers and we've moved away from some of these who have very, very low loss rates and generate
kind of a one five to one seven net return, you know, with a mintines net IRA. Like it's a
median type return with no losses. And that may be what, you know,
some investors want. But we found that our clients and our approach has been more to let's go for
the two to two to two and a half X net and buyout with some losses because we think that's what
you know, that's what will not only beat the public markets, but will outperform in the privates as
well. Tell me about your portfolio construction within the buyout fund. So how many funds do you
have and explain the rationale behind your portfolio construct? So each client, we take a different
different approach. In our fund of funds or our multi-manager fund, we typically have eight to
10 managers in each fund or eight to 10 funds from, you know, eight to 10 managers. So each of
those probably has, you know, 10 to 20 portfolio companies underlying. So you'll have somewhere
between 100 to 200 portfolio companies in a fund vintage over a two-year span, two to three-year
span. And so we think that portfolio construction is balanced enough to provide enough diversions.
But not, you know, over diversified where we're going to water down returns.
You know, we like that same kind of approach for our clients.
We'll typically, depending on the client, do somewhere between three to seven buyout funds a year.
We'll do, you know, two to five venture or growth funds a year.
And, you know, one to three special situations have funds a year.
And so as they deploy, you know, depending on bite size, deploy anywhere from kind of $200 to a billion a year.
And we just think that's a balanced way to approach it without being over.
diversified, but still, you know, providing alpha or outperformance potential, right?
Most of our clients, their benchmarks are typically the Russell or the S&P plus two to
300 basis points.
And we found that this approach has allowed us to hit or exceed those benchmarks in most
cases.
You recently had a pension fund that invested $300 million.
So pension fund investing 300 million into Evergreen Fund.
why in the world did that pension fund invest $300 million to Evergreen Fund?
So this is a long-term client of ours, someone who is very innovative, you know, well-funded pension plan.
We have a long-standing partnership with them, relationship of trust.
And they're always looking for ways to improve their portfolio, to be innovative, and to level up.
And so, you know, we engaged in conversations with them.
It's been almost five years now when we first had the initial conversation.
And around four years ago, they agreed to be our anchor partner in our first private equity
Evergreen Fund, committing $300 million to that vehicle.
Why did they do that?
I mean, they have great access elsewhere.
They have one of the best, in my view, best portfolios, I'm a little biased, but best portfolios,
both in buyout venture and growth.
And it has been really additive to their overall portfolio.
But in their mind, they could fully compound their investment, you know, withdrawing.
down funds, it takes time to kind of fully compound. They could diversify and core up in the
middle market, given this evergreen is a middle market focused product. And they had a liquidity
option that if they ever needed to get out, you know, they could do so at NAV as well as they
participate economically in the growth of the fund as an acre partner. So I'm pleased to report today.
They're up 50% from that 300 million in just four years. So it's been a good decision to this point.
Now we have to continue to execute, but it really added, you know, a different element to their
portfolio and program. I mean, it's a, it's a 40 plus billion dollar plan. So it's a very large
plan. So it's not a huge exposure for them, but it allowed them something different that is
continued to, you know, pay dividends both figuratively, figuratively and literally. Just to give the audience
a sense, the draw down structure, you commit money, you get capital called over several
years based on the cadence of the GP making the investment. So somebody finds a company,
they invested, they called for capital. In Evergreen Fund, you invest in the beginning and basically
there's no drawdowns. There's no called capital. How do you make that work for private equity
without having all that money in cash? So in this instance, they transferred a portfolio that we
had constructed with them into the Evergreen Fund. So it was, it was, it was.
kind of like a secondary transaction where they transferred their assets into the vehicle.
And as we've invested the proceeds off of that vehicle and raised additional capital,
we've put in co-investments and secondaries alongside that capital.
And so you've had this constantly, you know, invested portfolio.
And as it's grown, the fund is now up to almost one and a half billion.
I think it's $1.4 billion today.
we've just invested our co-investment teams or secondary teams have been able to invest a lot, you know, the
capital as we've raised the money and the capitals come back from the underlying assets with
realizations. And so for this client, it was a great way for them to stay fully compounded.
I think the figure often cited is roughly two thirds of the capital is actually invested across
the length of a fund. In other words, a third of the money is essentially sitting in cash. So it's
dragging down returns. So if you assume, just pick a number, 18% IRA in private equity. If a third of
that is in cash, let's say have 4%. Only two thirds of that is getting 18%. And one third of that is getting
4%. So it's dragging down the entire portfolio considerably versus when you invest in Evergreen Fund,
you're actually deployed from day one. So you don't have that like essentially tax or drag on
your capital. It's a big part of why we like the Evergreens and why they've kind of taken off in our
view. And, you know, one point about our evergreen is we don't charge on cash. Some of our peers
do charge on cash. So the cash that we have in our evergreen that's not being invested or actively
invested. We don't charge fee on. We're also fans of drawdowns, right? So our whole business
historically was on drawdown and being able to manage that cast. Many of our investors have even put
their undrawn capital into our Evergreen fund, right, while it's not being deployed on the
drawdown side. And then when they need to make that capital call, then they will, you know,
redeem from the Evergreen Fund and put it into the drawdown. So there's a lot of innovative ways
you can do this. But we also think drawdowns are, you know, there's a lot of pros to drawdowns
that Evergreens maybe lack as well. And so to have a balanced portfolio, we've, we've encouraged
all of our institutional clients to look at Evergreens. And most of our wealth clients,
we've encouraged them to look at drawdowns because we think a balanced portfolio will have
a mix of both evergreen and drawdown.
I want to double click on what you just said because it's brilliant.
So you have your clients, let's say they want to access a top private equity fund.
It's not available in an evergreen structure, but you really want to be in the fund and
you have a relationship and you have access to that. They commit to that and then the money
that's not called, they're putting into an evergreen fund because they still want exposure
to private equity. So they want essentially, I wouldn't call it bait exposure,
but they want directional exposure into private equity. And then when they get a call on the
the fund they really are dying to get into and willing to do to draw down, they call the capital
on the Evergreen Fund and make their capital commitment. That's a very smart use. And people have
done that for a long time with the public markets, right, where it's very liquid. You know,
a lot of these Evergreens aren't as liquid as they necessarily seem, right? There's a,
there's a time component to it and, you know, there's a 5% max and, you know, liquidity over
over time. And so on a quarterly basis. So it doesn't really work like that in real time. But a lot of
our investors have expressed that sentiment and ability to, all right, hey, if I do need to make
a capital call within the next 12 months, peace of mind to know that there is some liquidity
available through the Evergreen. It gives them confidence to be able to make those investments.
And, you know, a lot of them have taken that, you know, especially on the well side,
have taken that approach.
The Evergreen thesis, and you could correct me if I'm wrong, but one of the main
thesis is it's really good for the high network channel because individuals, including
myself, when I make an investment into a private credit fund, do I want to spend, you know,
10 hours a quarter figuring out when they're going to call capital and doing all that
counting?
I rather just put in the money and basically worry about that.
Now you have at least the largest kind of asset class pension funds maybe outside of
sovereign wealth funds going into this asset class as well. So I think we're going to see a lot of
evergreen structures. I think it's massively probably underestimated how big evergreen will be
in the next five, ten years. I think that's true. I mean, I think evergreens have clearly become
in the wealth channel, you know, the vehicle of choice. On the institutional side, we'll see,
I mean, a lot of investors have made a lot of money doing traditional drawdown approach. You know,
I am interested to see how, you know, inevitably there will be an evergreen fund that stumbles at some point, right?
And, you know, how does the market react when that happens and the gates go up, right?
We saw what happened with B-Reed, right?
And you're going to get some negative feedback on that.
And is that going to slow down the growth of the evergreen trade in our industry?
And I think time will tell.
But to your point, I mean, the evergreen funds are here to stay.
it's, you know, ease of use, perpetual offering, lower minimums, all the things that you like
in the wealth channel, you know, 1099 versus K1. But on the drawdown side, and we're balanced here,
I think the drawdowns allow managers to make decisions around timing and liquidity as opposed to
investors, right? I mean, I think people that do this for a full-time living, you know, do this
full-time can maybe make a more informed decision about, hey, when's the right time to liquidate, right?
and when's the right time to maximize value.
Some top beforewey managers won't participate in Evergreens,
whether it comes down to complexity or reporting requirements.
So by definition, when you're doing an Evergreen,
you're kind of not being able to invest in the full market
because there's a certain type of investor that will or manager
that will participate in Evergreens.
And I also think Drawdown funds allow a portfolio manager
to construct a more targeted portfolio.
right? I mean, Evergreens are by definition diversified. You know, you're going to get a lot of
different type of exposure here. And if you're, you know, experienced portfolio manager at one of these
plans and you have good access, you can go make your own portfolio construction and targeted
decisions that, you know, evergreens don't necessarily allow you to do. And so there's pros and
cons to both. And like I said, it's for us, we want to be able to provide the best access we can to
private assets, regardless of the structure, and, you know, have our clients pick and choose
what works best for them. There's also a behavioral aspect to it, which is like this person sitting
around for the perfect stock to buy, where if they had just put their money into S&P 500 or
the Russell, the Russell, over the last 10 years, they would have all compounded 10 times.
So sometimes just doing something that works, that's directionally works, is much more powerful
than kind of looking for that perfect structure or this kind of perfect investment.
One of the saddest parts of the alternatives of universe is that GPs will oftentimes go years,
especially emerging managers, will go years, not raising money, and they don't even get feedback.
So they don't even know what they're doing wrong.
If you put on like your advisor hat, not your investor hat, what would you advise, you know,
their emerging managers that maybe are almost to the point where you would make an investment?
What are some common mistakes that they're making that you advise them to improve up on?
Yeah, we spend a lot of time here with our energy managers.
And it's, it is, you said sad.
I think that's probably a fair word.
We, you know, it's the, the feedback loop and the, the incentives are not necessarily aligned.
And, and I, let me double click on that a little bit with, you know, GP and LP and LP, right?
For us to give real candid, transparent feedback, there isn't a lot of incentive for us to do that other than, you know, being a good partner.
right? And so, and, you know, our reputation matters to us. And, and so we want to make sure,
similar to, hey, how a VC, you know, we think should provide reasons to their portfolio
companies or prospective portfolio companies for why they're not going to invest. We want to do
the same with our managers, especially emerging managers. But I think some of the pitfalls we've
seen for emerging managers for why they haven't been successful out of the gates is one,
trying to raise too much money.
A lot of them, or thinking that raising institutional capital is going to take six months, right?
For most emerging managers, now there's some exceptions.
For most emerging managers, it takes a very long time to get that first fund up and running.
And that first turn of the flywheel is very difficult, right?
And a lot of, we found the ones that have stumbled are the ones that were at maybe larger shops,
had good track records, but all they did was invest, right? They didn't necessarily have to run a firm.
They didn't have to go, you know, raise money from LPs. They didn't have to deal with, you know,
auditors. They didn't have to deal with, you know, disaster recovery or IT, right? And so I think
emerging managers forget or don't fully understand sometimes that you're actually running a
company. And maybe I'm going too hard there on the feedback, but it can get, I think they
sometimes lose what's important, what's most important when you're starting a firm, which in our
opinion is building relationships with LPs and being able to invest their capital in good
companies. And so it's sometimes easier to, all right, let's deal with the standing up of the
firm today and we'll, you know, build relationships with LPs later, or, you know, we'll go to
that conference later, but let's go finish our pitch book, right? When a group is fully engaged on
what we think matters most, which is investing in LP relationships, that for us we've seen is
where emerging managers will typically get the most traction. And the last point on that is
I think some emerging managers go too early, right?
They just, they, they want to, they're so enthusiastic and excited about raising a fund
and having their own firm that they push the envelope a little too early.
And if they would wait, you know, maybe one more fund cycle or half a fund cycle at their
current firm where they're able to monetize a deal or cement that,
track record or build real relationships, not only with LPs, a lot of them don't really,
it's awkward, right?
It's hard to build a relationship with LPs before you leave, but you can do it.
It's done.
And those that do it well, do it the right way and spin out at the right time.
And maybe it's probably better to be a half fun too late, in our opinion, to spin out and
start your own firm than it is to be a half fun too early.
It just gives you a much better chance at making it in the institutional LPS.
world when you have real proof points and relationships.
There's two aspects. One is how much of a track record do you have? Are you seasoned enough,
have enough of a track record to go? And the second one is you need to align that with market
timing. Are LPs risk on or risk off? Have they recently gotten a lot of capital back from
their current GPs where they're feeling more bullish on the market? Or are they like today
or maybe six months ago in venture where venture LPs had not gotten any money for a long time?
And it was a terrible time to start a GP start a fund.
Although you could also, over time it, sometimes you can be a little bit early
and the market's really hot and you go out a little bit ahead of your skis,
knowing that kind of the market will pull you in that direction,
especially if you have a couple early anchor LLP.
So there is an art and not a science.
I don't think anyone's perfected it yet.
It's definitely.
I mean, the macro matters.
To have an anchor is invaluable, right?
If you can secure that anchor and start investing or go deal by deal, right?
and really show that on your own.
Like, that matters a lot.
Let's say it's a $300 million fund.
What's the legitimate anchor size or maybe a couple anchors?
And tell me about this anchoring strategy.
What's a good signal to the market?
Yeah, I think, I mean, if you're trying to raise $300,
our rule of thumb is like a third of your capital.
If you can raise a third of your capital from an anchor,
it's not too big.
It's not too small, but it's meaningful.
Then that, okay, wow, that's a real anchor.
that person should probably get economics, right?
They of some kind and, and we don't need to get into that, but that, that's true.
So, so that gives you, you know, we, we don't necessarily want to be in a fund where an anchor
is bigger than that because then we feel like they have undue influence.
And so if you want to go to kind of the institutional LP masses, having an anchor of,
of the right size, somewhere between, you know, 15, you know, a sixth or 16 percent,
a six to a third of your fund, we think is an appropriate number.
Um, you know, I think having, obviously having two is better than one, not only from a dollar standpoint, but from a, you know, validation standpoint, you know, the more people you can have buy in early, the better. And, and when we have real conviction, we like to do that because we, we want to be, you know, a reference. We want to be in early. People remember who backed them when they needed them most. There's a joke also between startups and VCs, like everybody wants to invest once there's a Sequoia or a lead and they're not real investors, et cetera, et cetera.
there's a huge rationality behind that in that as an LP you're investing dollars but you're also
investing your time you have a finite amount of hours every week so you want to pick the opportunities
all things being equal that have been vetted by other people and if you could at least know that
there's a higher likelihood that you're going to invest or that's an interesting opportunity you want
to invest there it's not because you're not independent you're not doing their 24 references you're
not calling everybody you're not meeting with a manager for six months it's not because of that it's
because beyond up one level or upstream of the funds that you are investing in, you're investing in where to invest your time, which someone would argue, especially when you have $86 million, you might argue that's actually more valuable than the incremental, you know, dollar.
But that's really what I think a lot of GPs get hung up on is like that LP signal is a sign of efficiency for other LPs.
We do 50 funds a year. And, you know, we always do our independent, our own work.
as you mentioned, but, you know, being able to do LP reference calls with colleagues at other
firms that I, I know, trust and appreciate, and being able to see things from a different
perspective and really get that holistic view of a GP matters, right? And I think the LP
community can be guilty at times of herd behavior in a negative way where, hey, if, you know,
so-and-so's in the fund, I'm coming in. And I don't think, and I think GPs can get frustrated,
frustrated with that, I think rightfully so, right?
I mean, each LP should make their own decisions independently, but to your point, there is
only so much time.
We see pretty much every fund in our view that comes through, you know, hundreds of funds
a year.
We do 50, even pushing a thousand in some instances of investable opportunities.
And we can't, we, you know, with our team even of, you know, full time 10 doing this,
we can't spend, you know, real time on each group.
And so you have to make those decisions and that efficiency factor is real.
Let's say I'm thinking long term as a GP.
I want Future Standard to invest into my Fund 2, Fund 3, and I pitch you on Fund 1.
What can I do as a GP in order to ensure that I get the second and third meeting with you
or set another way as an as the investor?
What makes you say, okay, this GP, they're not yet ready for us to invest, but we want to build a relationship and we want to see how they
form it comes down to kind of what we talked about earlier that clarity knowing why you exist and how
you create value if i if i believe if our firm here and team believes that you know how to do that
and you're starting to show proof points of that you're in the middle market i'll say for us
then we'll want to track you you know we'll get probably 10 to 20 a year that we'll say hey
we're going to monitor you and we'll track you for the next fund and that's not just on them
right, that's on us.
Like in, and we, we want to, as I mentioned earlier, the diligence for the next fund starts
the day that the prior fund closes, you know, we, that that also, uh, is true when it
comes to managers we don't invest in, right?
And we'll, we'll go to AGMs for groups that we're not invested in for groups that are on
our target list.
And so for us, it comes down to that clarity, staying in front of us, you know, showing us
some deal flow, right?
Or, or, or finding ways to partner with us beyond,
just capital, right? If you're just coming out with your tin cup every three or four years and we
haven't had any interaction in between, it's going to be really hard for us to say, hey, what's
changed? We should really, you know, invest in fund two, even though we don't, the relationship is
about the same as it was in fund one. And so, you know, that's, yeah, go ahead. Double click on that.
So again, let's say I'm thinking long term. I'm not going around with my tin cup. I want to build a
relationship. I've identified future standard as one of a handful of institutionalities. I want
to fund two, fund three. How could I as the GP provide the value for for you to want to take the
next meeting? What are some best practices? We want to be on your distribution list. We want
every six months to a year. We want real interaction. We want to know, we want to see how you think.
like show us a deal or show us a co-investment or give us an anecdote for for why you made a
decision the way that you did I don't need an hour give me give me like 10 minutes on why you did
a deal or or show us a co-investment right show us or a credit deal or somehow let peel back
who you really are and you know or you know maybe have another LP or peer that that it's in your
fund you know reach out to us right or mention it to us.
And so, like, there are a lot of creative ways that I think managers can do this in a balanced way without looking like they're, you know, overbearing or desperate and look in positioning for the next fund.
But I think it's just, it's also patience, right?
So you've got to marry kind of what you do with just patience.
I mean, LPs move slowly for the most part, and that's by design.
And I think for us, right, time, the time optionality that we have to make decisions is very valuable.
Right. If something, you know, we've had instances where we've been in a first close or we've made a
decision and then a team change happens, right? That's, hey, well, if that, we knew that was
going to happen, maybe we wouldn't have made that decision, right? And so time optionality is,
is very valuable for us. And we want to, we want GPs, especially ones we're not invested with,
if you tell me you're going to do something, you better do it. Like, I need you to say,
if you're going to do something, you're going to do these deals. I need you to be able to back
up and execute on on kind of what you told me you would do. I think that's probably the
biggest disqualifier, which you didn't ask. You tell me you're going to do something and then
you don't do it. That's going to give me some questions about how we should engage on the next
fundraise. Time optionality. So all things being equal, you want to invest later on in the fund cycle.
You get, especially with new funds, you get to see how the teams together. You get to see how
their early investments are performing. And maybe the answer is just minimizing fees or
special terms. Is that really the way to kind of get an institutional investor to come in early
just making sure that they get anchor like economics? It's definitely a big factor, right? I mean,
if we know we're going to do a fund and there's first close discount, we'll be in the first
close, right? Now, that's if we know we're going to do the fund. So we're not going to sacrifice
doing the fund just because of a first closed discount. But if we know we're going to do it,
we're going to come in. So, you know, we've spent a lot of time even in raising our
funds on this very topic. All right, how do you engage with LPs appropriately with regard
to discounts with regards to economics and those types of things? I think we also want to be
supportive of GPs when it comes to supporting their fundraise. So, you know, especially in our
emerging manager program, we typically like to move a little bit earlier, first or second close
if we can. So then we can be a reference. And we, like I said earlier,
we can we can you know people remember when you support them when you supported them when they needed
you and so we try to do that but it's a balance it's you know sometimes it's factors beyond our
control hey we have a really busy deal pipeline right now like we just can't get to it right and so
so like i wouldn't as a GP necessarily take it personally or not that saying that they would
on when we engage but i would say all things being equal we like the time optionality but we also
want to be good partners and max you know do our fiduciary duty for our clients i mean if we come in the
last close we know we're probably going to have you know little to know uh you know negotiating power on
the legal documents right if we come in earlier we'll probably have some and so you know or at least
more influence and so it really it's really balancing all those factors and clients calendars and
all these things together to come up with with when's the right time for us to formally engage on a
fundraise. If you could go back when you started as an LP, you're obviously very smart,
went to Yale and did all these things, but you still were fresh. What is one piece of advice
you would give younger Peyton today, knowing what you know today, when you first started,
timeless piece of advice that would either help you accelerate your career or help you avoid mistakes.
I've thought about this a lot. I think it's just to be patient with yourself. It's a long career.
I'm 11 years into this.
I've learned a lot, but I've got a lot to learn.
And, you know, I think I went through this kind of personal, you know, kind of view or personal kind of come to Grip's moment with that where, hey, you don't need to know everything, right?
This is probably four or five.
You don't need to know everything.
You have a team.
Rely on your team.
Like, be patient.
Like, reps matter.
Like, go ask people, be a partner.
And I think for me coming out, I wanted to kind of prove myself, right?
I wanted to show occasionally other people how smart I was or that I am.
But, you know, I think, and so I think from a pay, like be patient with yourself,
rely on your partners.
You're going to make mistakes.
But just show your clients and your colleagues that you care about what you do and that
you're earnest.
And I think that goes a long way in building real relationships and partnerships,
not only with our clients and my colleagues, but with our GPs.
Sometimes hindsight is 2020, but also we also sometimes assume the same outcome
and how we would have acted differently.
And the truth is that if you go around and ask 100 questions when you first get started,
most people will say today, I should have done that.
But at the time, it may have signaled the wrong information to senior leadership.
So I would argue one of the ways to hack that is to listen to this podcast, of course.
but outside of how I invest podcast, what other things would you add to your information diet
in terms of how to be a better investor?
What do you read today?
What do you listen to?
Who do you talk to?
Definitely this podcast for sure.
I think my colleagues, I mean, I think having, having my family and kind of outside, you know,
outside reasons to exist and things that I spend time on away from work.
You know, children and religious affiliation and commitments have been very helpful for me.
You know, I do, I do read a lot, a lot frequently and I'm staying abreast of the news.
I think for me, it's typically within private equity.
I will spend a lot of time there, you know, just with daily, daily missos and the rags.
But for me, the most valuable part of this has just been talking to my colleagues and trusted partners and friends about the industry and the market.
If I can get real feedback from people that I trust and know, whether that's our clients, our investors, you know, colleagues on our credit, co-invest secondaries team, that's how I really, from my perspective, become more well-rounded and I'm able to,
deliver for our investors and our clients.
I got to meet David Sendra from Founders Podcasts.
And he referenced, he has his founder, LLM.
He's talked to hundreds and hundreds of founders, and he's researched them.
And he's like this finely tuned large language model on founders.
I try to do the same thing around LPs through the podcast, through in real life meetings.
And I'm constantly trying to test my assumption.
I throw something out there.
And I want the other person to correct me and better finally tune my LLM.
can be a better investor. I'm sure you are based on the podcast and everything that you've done in the last
year. Payton, it's been absolutely masterclass and a joy to chat and look forward to sitting down
soon in real life and looking forward to continuing conversation. Thanks for having me, David.
It was a great conversation. Really appreciate it. Thanks for listening to my conversation.
If you enjoyed this episode, please share with a friend. This helps us grow also provides the very best
feedback when we review the episode's analytics. Thank you for your support.