Investing Billions - E300: How I Raised $100 Billion w/Rahul Moodgal
Episode Date: February 9, 2026Can institutional capital really afford to rush or is patience the ultimate edge in fundraising? In this episode, I sit down with Rahul Moodgal to unpack what it actually takes to build long-duration... institutional relationships in today’s cautious capital environment. We talk about why capital raising is harder than it looks, how elite LPs think about alignment over performance, and why the best partnerships are often built over a decade—not a quarter.
Transcript
Discussion (0)
Last time we spoke, you were at $99 billion raised.
I've been waiting to ask, have you reached $100 billion?
And if so, who is the check?
I reached it at the end of September.
We're a handful of investors.
And we took a third of that capital.
And then we'll deploy it over.
We've deployed it.
And then we'll call on them when we see more opportunities and stuff.
So yeah, so I've done it.
officially now post-October, 100.1 billion.
Okay.
Yeah, yeah.
Excellent.
Now you're immediately thinking about 200.
I said to someone the other day, 250, but I don't know if I'll be alive that long.
It's getting harder and harder.
How's the capital raising market today?
So hard.
So hard.
And it's still hard.
It's getting harder and harder because people have so many issues in their portfolio.
for it as particularly institutions, whether it's changing government policy in the US or its liquidity
or it's China exposure, whatever it may be, there's a lot of things going on. So it's not that people
are, I think people are very active. They just take their time. And double click on that. So you have
these liquidity issues, these China issues. Essentially, people don't have dry powder or they're
stuck in some governance hell. It's a lot of things. So I think they don't have
dry powder and the dry powder they have, they have to pay out. So that's, that's a thing.
They have more requests for funds. Funds are. Well, they have re-ups and then they have, you know,
they're non-for-profit. They have their five percent. They have to pay it every year. So they need to
have that available to them. And then I think just people are taking their time. They're being
more cautious. I think we've got a real economic cycle finally because we've got inflation,
we've got interest rates. We've got volatility. And so people are sitting back and saying, well,
what may be said in a political arena
may it pays not to just react to everything
let's step back and just wait and see
what happens as a consequence
because sometimes what you expect to happen doesn't happen
and sometimes what you don't expect to happen happen
do you think it's rational to wait and see
and in what ways does that make sense
in what ways is it
the thing is with all politics everywhere today
people say one thing one day
and another thing the other day so if you react every time
something is said you're chasing
tell the whole time.
As if you just sort of take a step back and see what is said and say, see what happens
and really what is the impact going to be.
So, for example, when there was the endowment tax, it was a really big thing that people
worried about talking about and everything.
Everyone's calmed down right now.
We know where things are going to land and they have to think about things.
If at that moment everyone decided they were going to do something dramatic and then
they realized they didn't need to do it, it would have been probably overzealous and people sort
thought, oh, no, I overreact to it.
So I think I see now people actually just taking their time.
and just be more slow, more patient.
You know, the hardest day, Ted Searle is always says the hardest day to invest is today.
And I agree with that.
So I think just taking your time, which is what people are doing more and more,
there's a right way to do it.
You know, pre-GFC, everyone was in a rush.
I just don't see that now.
People are fine.
This kind of Joe Mo, this phrase I heard joy of missing out,
I think people are fine to miss out and stuff now.
It's not like it was.
And when they say they're taking their time, are they actually doing more diligence?
Are they waiting to see macroeconomic factors play out?
What does that mean exactly?
So taking the time to make sure they get to know a manager and if it's a right fit,
smart investors don't trace performance.
They're trying to understand is their philosophical fit.
The values of our organization are the same as the values of this manager as a person.
Are they going to be transparent?
I can give us access.
Are they doing something that we don't have in our portfolio already?
So it's just watching someone.
You know, I think over time,
people just want to find someone that's consistent that allows them to sleep at night and it's just
adding value to their portfolio. The thing about performance, right, it's hindsight, it's 20-20,
it doesn't tell you anything about the future and you never know even if someone's got a great
track record if it's a right thing for your portfolio. I think the philosophical alignment is more
important. If someone invested you because you've got good performance, then you don't have good
performance, they're going to redeem. So I think people taking their time.
time is a good thing because the longer they take, the longer they'll stay with you.
Have you found that to be the case?
In what cases is it that people that take time are actually long-term holders versus
the ones that are first off?
Good example.
The investors that we took on board in October took between five and 15 years, right,
to come.
And it's fine, but I knew at every stage what they were thinking, why they were taking
their time, whether we were a fit for their portfolio at the time or not.
And so just having those ongoing relationships, I think, really, really helps you understand
how they see you as an organization.
If someone says, oh, you've had five great years, I want to give you money, and then we
have a terrible year and they're redeem.
What's the point?
It's a lot of hard work for nothing.
And you're not building a partnership.
It's transactional.
What are they derisking over that five to 15 years?
It could be anything.
It could be changing governance, changing CIO.
actually you want more equities, no, we want less equities,
or actually your portfolio is more correlate than we thought it was,
or it's less correlate than we think it was,
or really have a lot of exposure in the names you already have in your portfolio,
let's wait and sick.
It's so many things.
It's not, you ask 100 people, it'd be 101 different things.
It's just not the same thing.
So I think I've just learned over time to just take my time and be patient.
Because, again, the thing for me, I said it, said it to before,
I think the thing for me is,
if I can pick up the phone and call that person,
20 years time. That's what's more important to me than if they're going to invest with the manager
I work with. Having access to people is more important than if they invest with you. Why is that?
Because at any time in the future, you could end up working with them. If you're short-term and
transactional about it and they don't invest with you, you tend to just walk away from it and say move
on to the next person. But a lot of people who are transactional also tend to have inappropriate
behaviour. They're really annoyed that someone's not invested them or they don't understand or they don't
agree with their reasoning and so they go away and they tend to have behaviour which upsets an LP
and they'll be like I'm never going to deal with that person again because they're behaved inappropriately.
Anna Marsha I worked with for, I've worked with the Hewlett Foundation since 1998 and her for 21 years
and she's worked with me across 11 managers, right? And the first manager I ever worked with her and
she fired me or fired my phone. Still came the next manager she invested with so the
the first manager I worked with her on was the first manager she fired. The next manager
she invested me with is the biggest manager in her portfolio ever and still today. So the fact
is you've got to maintain those relationships with people regardless of what they do. Sometimes it's
not their choice. Sometimes the governance thing is an investment committee thing. It's something that's
beyond your control. So that's, I just think about it in that way. There's a GP hat, which is you have
to be patient. You have to wait until they have an opportunity in their portfolio. And
until the strategy makes sense.
But there's also the LP hat, which is they're waiting five, 10 years.
Is that rational?
My default framework is that the worst thing you could do is not invest.
So the second worst thing you could do is invest too much or be over-allocated in the strategy,
but the worst thing you could do is just not invest because over time, you know,
the market goes up every five years typically.
But those people are always invested.
They're just another strategy.
Every GP will say the worst thing you did was not invest with us.
Every GP would say that, right?
Because every GP thinks they're fun to greatest fun in the world.
But the reality is if someone invests with you at the right time,
when you know they're going to stay with you for 20 years,
I'd rather wait for that.
Then they invest with you and you have having a rough period
and they redeem.
What's the point?
So I think this whole philosophy of building a relationship
and them investing at the time is the right for them,
but they build the position and build the relationship
is the right way to do it.
So I kind of always say to people,
it's like eating a sandwich.
If you take bites of it, you taste it
and you know what's in it.
But if you eat the whole thing,
you'll be sick, right?
You never know what a manager is going to do
until he's actually in your portfolio.
And then in your portfolio,
all of a sudden, like, oh, wow,
actually it's more volatile,
or it's more correlated,
or it's not doing what I thought it would do.
Well, there seems to be a correlation
between this strategy and that strategy,
and I don't understand why.
So I prefer to sort of take your time.
You know, if you go dating with someone,
You don't want to meet them on the first day and tell them everything about you.
You need to sort of build that relationship, that rapport, that trust, that alignment of values.
There's a speed limit to it.
I think there is.
And look, sometimes it goes faster in certain phase, sometimes slower.
But I'm lucky because it's a luck.
Is it also true?
You somehow, somebody needs access to a specific manager.
You fit that bill.
They invest.
Maybe they only know 10% about what they should know about your fund, but that they start
to learn as an investor.
A hundred percent, a hundred percent.
But I always say to people, you know,
you should ask these questions when you meet managers.
Investors, there's a lot of questions
investors don't ask that they should be asking.
Or they ask a question, but not in the right way.
And this is just me sitting on the other side
because I sit on the receiving end when they find out things
that are surprised them, not just for me,
but from other managers like, did you know this,
did you know that?
I didn't realize this, I didn't realize that.
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slash how I invest. 100%. But it's the first money you raise is the hardest money to raise, right?
And then after that, it should get easier. The irony for me, it's been the other way around.
The first money I ever raised was the easiest to raise. Because of the market.
market cycle. Market cycle, the firm that was at where things were in terms of how people
were investing and thinking about things. You mentioned last podcast, I believe it was Tamasik
that had $2 million and exposure into one of your funds and then I think in the next fund,
50 million. 50 million. Yeah. Yeah. Is that common? Is that how you've scaled your business and
that you get large investors to write small tickets and you build trust over time?
That was just pure luck, David, honestly.
So I worked at a private bank and I looked after all the international institution of clients.
They were a client of mine and they had two million in this with this manager that I went to work for.
And when the announcer came, I'm going to work, they said, can we give you 50 million?
I had even started.
And when I went to see the CIA, I said, oh, by the way, I've got my first ticket.
He said, you haven't even started.
I said, do I know, but these guys are a client and they love what you're doing and they want to do it.
it was a big ticket at the time it was 20 years ago they they understood what the manager was doing
and they were able to get access and so but that's for me it's a trust thing and I still have a relationship
with them and speak to them um so it's it's again the person this the person the person to person
thing I just emphasize it time and time again your episode episode 199 one of the most listened
to episodes we've had on the show and the one piece of feedback I get over and over and I think
you said that you got similar feedback is it must be nice to be able to think so long term to be
able to wait five to 15 years why is that not the ultimate luxury and is it really is there a whole
model something that could be replicated by everyday people it's a luxury it's a luxury and I
pinch myself every day that I'm in a situation where I can be that long term but when you do
fundraising marketing whatever you want to call it the first print
is that there's an alignment between the person who's doing the fundraising and the
CIO or the founder of the firm.
It's the first principle that everyone doesn't understand or doesn't realize.
And if you have that and that person trusts you or you have an agreement of how this should
go, what paces should go, the quality of clients you want to have, then you're right
with it.
For me, I'm in that situation, so I'm very lucky.
Not everyone's in that situation.
So for me, that is a luxury and I'm lucky to be in that situation.
I don't ever want to be in a situation where I'm forced to raise capital,
either because I don't believe in the manager or the manager's pushing me to raise money
when they're having a terrible time and no one's ever going to buy it.
And then I'll get blamed for not raising money.
So I think everyone who does what I do needs to sit down with the person they're working for,
working with and say, right, what's the five-year plan?
What do you expect to achieve?
I would say it to people when they're building a firm.
Three things you need to think about is that what's your edge?
what the mistakes you made and the lessons you've learned because that's what shaped your philosophy in your process.
And then really let's get a one page, build a timeline along the bottom, whether it's five or ten years,
and think about assets under management, infrastructure and people, because those are the three things that everyone wants to understand.
Today, people don't just invest in funds.
They want to understand what you're trying to build and do they want to be part of that journey.
Funds can lose money, but if a business goes wrong, you're dead.
So I think people spend more time trying to understand that.
And obviously, ODD is a big part now of people investing.
So I think that finding that alignment and that path to success is really...
Is that just on the downside that people are concerned about the processes or why wouldn't
LPP care about a manager that might grow?
Isn't that kind of a negative?
It depends.
So if a manager's got 100 million, they want to go to 2 billion.
They want to understand.
Do they understand what it takes to get from 100 to 2 billion?
are they going to build up their technology and their infrastructure?
Are they going to build up an ops team and things like that as they grow?
So, you know, I had mentioned, suggested this idea to someone who had built a firm in London,
should remain nameless.
And an investor that I know very well said to me,
I could see that you'd give him in your advice,
but he had no clue what he was doing because it was just him at the top
with tons and tons of investment people, no infrastructure,
no opt-super or anything like that.
So he kind of misunderstood the whole thing.
So I think that that's the stuff that's going to make the whole thing work.
And if it's not that, it's not going to work.
So I think people paying more and more attention to that now.
And for new firms, maybe they're fund one, maybe they're just going into fund two.
How many years does it take to get to scale?
And what are some predictable things that they run into as they scale?
you have the guys who are you know the goal scorer they come out they launch they shut
and then you have the guys who are like planting seeds endlessly to try and grow the business right
so on the first one obviously that's that's a dream but the problem about that and i've worked
with a firm like that who is four times oversubscribed is that they think it's easy right and so
when it goes wrong they don't understand how to deal with it because from day one they raise more
they expected everyone want to give them money and they can walk on water.
And then when it doesn't go right, they don't know what to do and they're lost.
Why is that?
Because they never put in the discipline or they never...
They had it easy.
They didn't fight, right?
If you have a PM who starts with $10 million and it takes them two years to get to $100,
then another two years to get to $250, I love those guys because they never go up.
They're fighters and they know how hard it is to raise money.
And so they appreciate every investor.
I think this whole industry is to me about a fine line between it being an honour to manage people's money
and people who feel it's their right to manage people's money.
And that's a very fine line.
And if you feel it's an honour, you appreciate the process and you appreciate how people think
and what it takes for them to commit to you and say, I'm going to invest with you.
And what that partnership really means.
If you raise all that money quickly because everyone thinks you're amazing,
all of a sudden there's a lot of pressure on you.
And then when it doesn't go right, you're like, oh my goodness, what am I going to do?
I thought I walked on water.
And we've seen endless numbers of those in the last 10 years, right?
So all these spinouts come out, raise $2 billion, $3 billion, whatever.
And then it doesn't work.
And they lose, what happens next?
They lose talent.
They lose talent.
They turn into family offices.
They shut down.
They start again.
You know, it's, it's, same old story.
we were talking before we started.
I had somewhat of an opposite philosophical episode with Yasmin from Sine Finay.
Yeah.
And she actually focuses on she'll work with LPs and she'll figure out what holes they have in their portfolio.
And she'll only deal with providing them those funds at the time that they need it.
And it's much more pragmatic in that you're trying to fill a hole with specific product.
Yeah, yeah.
Almost like an opposite of your strategy,
which is you build a relationship and wait until they actually need
or could benefit from one of your funds.
Is there truth to that model?
And why can't that model also be true?
They're all true.
Whenever I speak about how I think about things,
I always say it's one way.
It's not the way.
Right?
I always think about Frankson-Archer, it's my way, not the way.
There's loads of ways to do this.
but the philosophically long-term mind relationship,
everything is kind of suitable to my personality
because I'm a people person.
I'm not a transactional person.
It's found or product fit, essentially.
It's fit to your strengths.
Yeah.
It fits my personality, my strengths.
How seriously I take relationships.
And also I sort of have this aversion to what I call wheelbarrowing.
Hey, David, do you want this?
No, hey, David, do you want this?
There's going to come point in like...
Is that a British thing?
It's not a British thing.
I've seen plenty of people do it everywhere,
but I guess the terminology is British.
I kind of just have an aversion to doing that.
I rather contact people less,
but when I contact them, it's substantive
and you have a good conversation.
Even if they don't work with you,
you understand what they're doing,
what they're up to, where they need help,
and to be able to have access to people and spend time with them,
it's just, that's priceless.
You can't put, you know,
I always people, more my peers in London,
always says, why do you go to the US every month?
It's like to spend time with people.
Because I get a feel for what's going on in the market.
I get a feel for what people are worried about, what they're interested in,
and literally if there's a path to take an extent with any of these people or not.
And there always isn't.
And sometimes there are people I meet that I'll never have a relationship with
or I never will have a relationship with them again.
I had it before.
It doesn't matter.
I learn a lot.
And people move, they transcend organizations.
You know, we've had some people have invested with us five times.
they move to different organizations and stuff.
So you just never know what's around the corner.
You never know.
Why is that that they'll invest with you from different positions
or for different ones of your funds?
What's the consistent principle there that they're relying on?
I don't think it's performance, even though some of them say it is.
I think it's relationships.
Is it trust?
Trust, transparency, accessibility,
and just allowing them to sleep a night,
knowing that if something goes on, I'm going to pick up the phone and tell them.
It's funny because I'm more of this cynical person that I believe that I'm this hyper-rational
performance investor myself. And then I realized I had this moment of self-awareness when I was
investing in crypto. This was, I think, 2019. And I realized I wasn't actually investing into
the fund that had the best track record. And I'm like, why? And it's because there's another fund,
which I won't name because it's kind of a backward top on it. But it's somebody I really
trust and I knew that he might lose my money, but he wasn't going to lose my money,
which was a real concern crypto at the time. So I realized that me, myself, I was investing not
on profit maximization, but also on trust, on transparency, all those things.
One of my friends said to me, and I quote it all the time, is performance is commoditized,
but integrity is not. And it's, I would rather someone invest in me because of trust
than because of performance, because performance is not always going to be there.
But, you know, I always believe that I've been brought up to do the right thing, and I would always do the right thing.
Is that a principal agent thing in that if I'm at ABC endowment?
Yeah.
It's not my career is not based on, am I getting an 11% or a 10% return?
It's whether I could justify my decision, whether any of my funds are going to blow up all these kind of asymmetric downside situations.
It is, but every organization is different.
I just, it starts me every day how different every organization is, whether it's process, whether it's governance, whether it's legacy, and just, I, I, in COVID, I was part of this group that organized these get-togethers online and we'd have discussions.
Yes, exactly, and we'd have these discussions about different topics.
And the stuff that people said, I'm glad we did.
it on what was that technology clubhouse clubhouse we did it on clubhouse and I was so
glad that people couldn't see my face because some of the comments that people made I was so
shocked we were saying why why would I invest in a new fund because by time it does well I'm not
going to even be here and I won't get conversated on that and I was like you're in a situation
where you're a permanent capital and you have the ability to be long term and go early
and really really take advantage of that and get people at their you know they're better
time and the hunger is time. So it just it shocks me still day to day. I think all the all
the principles that we think LPs have they don't all have them. A lot of them do, but not all of
them. What do you mean by that? So I think people don't take advantage of their situation or
their seat to fulfill their abilities and their potential based on the asset based the
So the client base are the assets they have.
And they think too short term.
It's not another way.
They don't care about their mission or they're not aligned with their mission.
Yeah.
They're just managing their careers.
Yes, 100% and they're short term.
So it's not investment management.
It's career management.
What do you think?
I had a conversation with Dan Federer from University of Michigan.
Yeah.
And he really focuses on, he wants to go in early on a lot of funds because he wants to build that.
He wants to help that fund.
build yeah and you believe that it creates a lot of great goodwill with fund managers a
lot several elite LPs believe that do you believe that to be case and what are some examples
of that i think it's a huge thing and i think more and more people do that and you you know you think
about all the funds that yell back day one when they went on to become some of the best funds
than world but it was far alone or bow post or lone pine um and and
I think over time, I remember Seth Alexander said to me when he left Yale and went to MIT,
you know, everyone calls David.
I want everyone to call me.
And he's achieved that now, right?
I think even I would say he's almost turned the model upside down because today, in the old age,
you had a jigsaw puzzle and everyone's like, right, I've got my endowment model.
I need a bit of this, a bit of this, a bit of this to make it work.
But he sort of said, well, actually, I'm going to be a treasure hunter and just go and find the best
managers, whatever they're doing.
The TPA approach.
Exactly.
So they both work, but everyone calls him now, right, when they first want to help.
And these are not even contractual.
This is just good old fashion loyalty.
You backed me earlier.
I'm going to show you that.
Some people go and they get really good terms because they can give people big checks and things like that.
I guess those aren't mutually exclusive.
Even if they're getting good terms, they still could king make.
Yeah, but everyone does it differently.
Some people want terms.
Some people don't want terms.
Some people want economics.
some people don't want economics.
It just depends on what aligns with you
or how much money you want day one
or whatever it may be.
Everyone's different.
Everyone's different.
There's no right or wrong model.
I think you just have to find
the person and the firm that suits you
and is aligned to what you're trying to build.
You know, MIT will have a limit
on how much they want you to raise day one.
And some people are like,
I don't want to raise that small amount.
I want to raise a bigger amount.
So there's not alignment.
And other people say,
it doesn't matter to me.
Some people say,
as you grow, I want your management fees to come down.
So you just have to find the right partner that's aligned with you
and how you think about it.
And some people want to work with certain mission-based organisations,
but there's an endowment that they went to
or a foundation, whatever that's doing,
work in the space they're interested in.
So this is all just so much less black and white than it's ever been, I think,
because there's no one way, there's lots of ways,
similar to raising capital.
I have a way,
but it's not the way for everyone.
And, you know, I wake up every day and pitch yourself saying,
I'm lucky to be able to be in that situation.
But I would have breakfast, lunch, and dinner
with every single client that we have.
Because I love them all and they're great people.
They've really taken their time to get to know us.
And I think, I really believe if you take your time to get to know someone,
they'll stay with you for longer.
Because they understand what you do
and they understand where you fit into their portfolio.
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What are some other really top best practices
that the lead LPs do
that almost no one else knows?
So I think first of all,
process in terms of how they get to know you.
It's a great example of that,
Ross Child Investment Trust.
some of the best due diligence I've ever seen
in terms of them laying out their whole process
and who's going to be involved when
from our side, from their side,
how long they need, the documents they need,
just incredibly diligent, thoughtful.
Texas teachers, again, they have a document called
the Texas Way which sets out their entire organisation
and what they manage internally, what they manage externally,
then what they expect from the external managers,
and the process of getting into their system, as it were,
and then how you get onto the Premier list,
and then how they invest and how they think about different managers.
And I think when you lay that out,
that people know what you're doing
and how you fit into that process.
You know, it's interesting, I always say to investors,
you always say these managers keep contacting me all the time
and I'm not interested.
It's like, well, then tell them you're not interested.
They don't know all the time.
Now, some of them were still ignoring and still contact you,
but if you say to him listen it's not a fit if it changes we'll let you know nine times out of ten
i think they'll leave you alone i always thought this kind of playing for optionality is an absurd
strategy because there's just enormous opportunity costs if you're spending half of your time
for one and a hundred and a hundred dollars chance that somebody turns around a hundred million
dollar fund into like the next Sequoia.
Yeah.
Then you're spending half of your energy on these extremely long tail bets that it didn't
ever seem to, it might make sense if you have infinite energy and infinite time.
But this like play for optionality to me always seems absurd.
And yet it seems like the default operating principle of LPs.
But it's always a freakle option for LPs, always.
But isn't there a tradeoff there in terms of time, energy, opportunity cost?
I think LPs.
and LPs will always have that.
Some GPs have it, not many,
but GPs are always going to be at the mercy of what the LPs want
because ultimately they're the ones with the money, right?
Now there's ways around and people say,
I'm not going to succumb to those terms or those requirements or everything.
But the reality is at the end of the day,
the LPs are the ones who will fund the business
and give the capital to go forward.
I want to double click a little bit and bring it to life for the audience.
So you went from 99 billion to 10 point, 100.3 billion.
100.1, yeah.
100.1.
So 1.1 billion.
Yeah.
And last close.
Some of those were five to 15 year processes.
Unpacked that.
How did specific relationships evolve over that five to 15 years?
And more specifically, how are you providing value in the short term in order for them to want to meet with you for 5, 10, 15 years?
So with all of those people, 515, I've known them all for at least 20 years.
Okay, so the one that took 15 years, ironically, was a day one in Bester of ours.
And then there was changes in personnel and the person who was there when we got fired just decided they didn't want to work with us anymore.
So it just went away and it was a horrible ending.
And then the person that took over is someone who was a someone I'd worked with before.
And we just, we're friends and we just talked.
And they said three years later, can you just send me some information on what you guys are doing?
I said, yeah, sure.
So I sent it.
And then over time, we sort of talked.
Just kept on talking, just kept on talking, just kept on talking.
And then about three years ago, the confrontation changed and said, what you guys do is actually really interesting.
And over the next two, three years, we're going to do some work.
But I've got lots of other priorities right now.
And there have some changes in the team, whatever.
And then it came, came to the four this year.
said, right, we're ready now to do some work.
The adding value was just maintaining the relationship with the person, number one,
number two, helping them with things that they were looking at,
whether it's Japan, whether it's India, whatever it may be.
Making introductions to managers?
To managers or to other people who are looking at the same space.
Or they're traveling to different parts of the world, hey, meet these people,
they're really smart, meet these people, they're really smart,
inviting them to dinners in London where our clients are there.
So all of those things
It worked out
It worked out great
You know
Another one was
Someone I've seen
This is their third CIO role
But someone on their team
Has been an investor of ours twice before
And it's just been a slow burn
The organization had a lot of change
A lot of turnover
But eventually they got to it
But we've been speaking for nine years
On and off, on and off
And I've seen you
Challenge on other podcasts
About this issue
of you never actually ask people to invest or send them materials, which the reason I think a lot of
people challenge you on this is because it's antithical to any other business process. So any other
sales process, you're always asking for the clothes. That doesn't mean you push things on them.
It doesn't mean that you're wheelbearing them and sending them five different products.
But you're always asking for the sale. Why do you not believe in asking for the sale and maybe
unpack the wisdom behind your strategy? It's because it's a binary outcome.
I'd say yes or no
and I'd rather not know
if it's a yes or a no
I'd rather wait
because the longer you leave it
the chances are hopefully
that it works in your favour
I think everyone has a gut instinct
whether someone's ready or not ready
but I always... It's not necessary
that you don't ask for a sale you just have this
sixth sense of when the time is right
look there's ways to do it
rather than to you know I sat next to
a really dear friend of mine who asked
an investor, we were at lunch,
so you're going to invest with us a lot.
And they went, no, you're not a fear.
And I just wanted the world to swallow me up
because I felt terrible for my friend
and I also felt bad for the investor
because that question shouldn't have been asked
in front of me, number one.
And number two, it just wasn't asking
in a delicate, articulate way.
I would have sort of said,
so how are you feeling about the world?
what you're looking at, what you're not looking at.
You have to say, is what we do of interest.
There's ways around it.
And I always ask people for feedback.
When you look at a firm like eyes, what are things that excite you,
what are things that, you know, worry you?
So there's ways around it and ways to ask it.
And I just kind of do it.
There's more delicate ways of gauging the temperature.
Yeah.
Well, maybe it's, I don't be rejected.
But I think when you do this role,
I always say to all these young people that I meet
that want to do Ayah, Bisovoma,
I said the first thing you'll be able to do is have every door shut in your face, right?
I literally say you need to be punched in the face.
And if you can take that, you're going to be fine.
You know, you think every 100 investors you meet, 20 will do work, five might invest.
This is a lot of frogs and deal with people.
This is a governance and issues and whatever it may be.
But if you can deal with all that, then I think you can take it and deal with all
those nose and those rejections.
I don't want, I think, I guess I'm scared of those conversations
being permanent knows.
I'm more interested in, let's stay in touch, see what happens.
And I've met plenty of investors who are looking for managers in our space,
but I never talk about us.
And then another manager says, if they're not told,
have you not asked him about his firm?
He's like, he never talks about it.
It's a deliberate thing that it's so funny, I was with,
I had breakfast today with one of our clients who'd been with us for a long time.
And he said to me, I see you guys pop up more and more.
I said, yeah, what I love is there's people who say,
you guys have been around for 21 years and I'm an investor in TCR
and you're on the TCR platform.
I'm never a few.
And I love that because I don't want,
I want to be that extra little bit special.
I don't want to be the manager that's harder to find.
That's more interesting.
I don't want to be the manager that everyone's invested in.
you know can you have fewer relationships that you can have proper relationships with people
and deal with them and pick up the phone to them and interact with them and have time for them
that's just much more interesting than saying oh my goodness i've got whatever thousands of
investors and i can never see all of them or spend time with them or help them out whatever
today we have a lot of you mentioned some of the endowments and foundations are taking step back
but you also have the retail push you have these interval funds
all these new structures coming on board, how does that affect your business?
It doesn't because I stay away from it.
I'm quite cynical about it.
Maybe it's because I'm old-fashioned.
I like institutions.
I split investors into asset owners and asset allocators.
So the asset owners are the people that have fiduciary responsibility for the assets they're managing
or they're the principles of that capital.
The problem is when you're dealing with intermediaries, you'll never know who you're dealing with.
You never know who's behind the curtain.
And the problem is the person who's guarding the curtain the curtain is guarding their business first before they're investing.
So I always want to know who I'm doing with.
The principal agent issue?
100%.
Why is that not just a cost of doing business where you get access to more capital, some, there's going to be some churn and then, you know, that's just part of the business?
I just don't like that business.
I want to know who I'm dealing with.
I want to understand how they're thinking and why they're with us rather than them giving us giving us capital because some are,
told them to or someone's forcing the money on us rather than understand the rationale for being
a partner of ours. That's what I'm more interested in. Why have you chosen to work with us? And I remember
it goes all the way back to the first time I worked at where we were growing, we were small,
and we won this massive pension client. And it was really happy we won the client. But I said to the
CEO the first time I saw him, Martin, why did you give us the money? Not to sort of say, oh my goodness,
are you crazy? And he said, we met everyone in your space. And he said, we met everyone in your space.
and you were the smallest firm, but we gave you the money because when we asked have you had any trading errors,
you were the only firm who admitted you had trading errors, and you'd log them and you'd told us what went wrong and why it went wrong and how you're going to mitigate against those in the future.
That's why we gave you the money. It's a trust issue. And that's always stuck with me.
And so having those relationships and understanding why someone's going to work with you is really important because when they stop working with you, understand the reason.
When you have allocators, you don't always know that because people are just pushing money around.
Usually it's because they're chasing performance.
And this is one of those things that everybody talks about having a hole in your portfolio once an LP leaves.
But it seems like getting from Fund 1 to Fund 2 with any capital, good or bad,
is probabilistically smarter than optimizing on LP quality and avoiding any holes on Fund 2.
three, one, four, fund, five.
And no one wants to publicly talk about this tradeoff.
But isn't there something to be said about just getting capital in and solving the problems as they go on?
And why is the quality of the LP so important early on?
Well, the quality of the caps will determine the duration of that capital.
And that duration comes from understanding who you're invested with and that there's an alignment.
if someone invested you because you've got good performance
when you don't have the good performance they're going to go
so that's why I think it's so important to spend time
understanding who's sitting across the table from you
what they're looking for are you a fit are you not fit
I've said when we were we closed our long-only strategy
in October I met probably seven or eight investors this year
who were interested in us I didn't even follow up with
half of them because there was not a philosophical fit
and the moment we have a tough time
all my energy is going to be spent on trying to
to explain to them why we've lost money.
And I don't mind explain to why we've lost money,
but that's all they're focused on.
They're not going to be focused on that.
The reason we lost money is because it aligns with how we invest.
Right?
We're contrarians.
We're going to lose money before we make money and things like that.
Or we're going to be too early or there's a change in regulation,
but we're not worried about that change in regulation.
So I just, I think about that alignment thing has just been the most important thing
and having that quality of relationship.
and if those people move, you know what?
They're going to come back like that's happened to us many, many times
because they understand who we are and what we do and why we do it.
Not that where the guys are making those of money.
Of course, that's important, but it's one factor.
If that's the only factor, then they're going to go away when it's not there.
It's interesting because I think one of the most underappreciated aspect in finance
is the concept of LP capture.
The quality of very LP's could dictate your fund.
So people kind of look at GPs and LPs almost as this two different worlds and LPs being passive, GPs being active.
But oftentimes the LPs can massively change the trajectory of the fund.
An example, today everybody's yelling for DPI, which obviously is important thing.
But forcing managers to get DPI, especially in assets that don't naturally have a liquid buyer or a lot of demand,
could destroy the could cut off the legs of that fund for future vintages versus other.
other endowments that are thinking really long-term and want to be long-term capital partners,
not only can they avoid kind of forcing this DPI, but sometimes, to your point,
sometimes the best LPs will back you when the market's down because that's a great buying
opportunity.
To me, that's the epitome of having the right LP, is that they double down, not that they
run away.
That's exactly, to me, the definition of finding the right LP.
That's exactly.
That's the limit's test.
It is. It is.
Do you ever pre-screen that?
We ask the questions.
I always ask, how do you think about volatility?
How do you think about concentration?
Lock up, all of that.
But it also plays into, you know, when you work with someone, you say to give us a quarter or a third of your capital.
And then when the volatility comes and you call capital, like we do, Brexit, Ukraine, COVID, do they add or do they not add?
and then that's the first test.
And 99% the time they add.
They usually don't add either because they haven't got liquidity
or because they've fallen on us.
But, yeah.
So outside of Parvus,
you also have a lot of other interesting activities.
So tell me about the other things that you work on.
So do loads of stuff with Ted Sides.
The main thing is we started doing these summits post-COVID.
We sort of took the model of summits
and what people were doing
and turn them on its head.
So we don't have any kind of panels or anything.
We do small group discussions.
Because the reality is that people want to talk to other people.
They want their peers.
Yeah, their peers and they want to do it in a safe environment.
But we mix LPs and GPs for most of the part.
And so we have always a session where the GPs are challenging the LPs and the LPs are challenging the GPs.
And it's great.
Same where she's come up.
But also the perspective for the GPs understand what the LPs, understand what the LPs,
are going through in terms of their processes, in terms of governance, in terms of liquidity and all the rest of it.
And nine times out of ten, they walk away and go, I didn't realize all this stuff was going on at these
organisations. It's not that they're not interested, but they've got someone else, so much else to
deal with. And then it's LP's advice on how to build a business role and do all that stuff.
So that takes up a lot of time. And then working with Ron, Ron Biscardia eye connections,
which is, was great. And I'm on the board of a few funds. And then loads and loads and
loads and loads and loads of charity work. And especially September to December is just crazy
time. So it's something I learned from my mum and I really care about. And I think my mum always said to
me, there's always going to be people worse off with you and then people better off than you. So
just, you know, make sure that you're lucky and make sure you realise you're lucky and do good
things. But also my kids are seven and I want them to see that saying something is one thing, but
doing it is another and if you do it then they pick up on it and they say actually this is a
real thing and we can we can help people who are less fortunate us so twice year we make our kids clear
out their playroom and and and their bedroom is right this stuff's all going to kids who are less
fortunate and these clothes are all going to this kids that's fortunate and they like it they like doing
it does that help does that help bring perspective to your career and helped you in
career wise 100% 100% and it makes you want to work more and more
mission-based organizations. But there's some amazing families that do so much philanthropy,
incredible amounts of philanthropy, in so much so that some of them, we have one family that we work
with. I wouldn't even say it's a family, I'll say it's a foundation, they give all their gains
away every year to charity. So just incredible people. And then obviously working for pensions
where you're working for teachers or firemen or whatever, it's an honor, you know,
those people sacrifice so much to serve the public. So it's great.
At the end of the day, it's just finding the right people you can have great conversations
that have a good time with and, you know, hopefully work with for a long time.
Yeah.
You've had this illustrious career, but you've also seen other people's careers, maybe some
not as illustrious.
And what are some timeless lessons that you've seen that GPs or LPs that succeed in the space?
I love people who are just themselves and they don't conform.
so they always stand out
I kind of am envious
of people who do that
because they just
have managed to just be themselves regardless
of what's going on in the market
or what's going on in the world.
I love people who always send the elevator
back down. I think it's a really important thing.
A lot of people don't,
but those who do...
Is that in terms of career development?
Career development or
you know, someone pings you on
LinkedIn. Yeah, you don't know
or you don't know what they're after but if they're just saying listen can i just have five minutes
or 10 minutes of your time it's never five but it's usually half an hour yeah and you can't do all of
them but you know it's we are in this industry i've really lucky and privileged to be in this industry right
you know i saw something on linked in recently which was great you know it's we are privileged to wake
up tie we're privileged to wake up and have choices we're privileged to wake up and you know be able to do
things we want to do. And when you're in that situation and then not everyone's in that situation,
I think we have an obligation the right to help people are not in that situation. That's how I think
about it, but maybe I'm too, too emotional about it. But I just think, why wouldn't you,
I'd always help a young person because I was a young person once and not everyone helped me,
so I need to take that and say, well, let's help a young person is in that situation.
I think there's definitely some younger people that have the skill of being menteed.
Sometimes I observe, you know, I don't respond.
There's a whole question of why do you respond to some LinkedIn messages, not others.
It seems like it's random.
But it's typically like how they're phrased, how they present themselves.
So there's this interesting skill.
It's a unique skill set that some people have of being great mentees.
It's an underappreciated.
I think that's spot on.
But also, I think when you have these LinkedIn messages,
me like, where's this going?
I just say, how can I help you?
I literally just go straight to a point.
And they'll say something, I'm like, I can't help you at that.
Or you should do this or think about this.
I think you shouldn't ignore people.
I don't anyway, even if it's one line now.
What's an underrated quality or behavior in the industry
that you feel really sets people apart and makes them
successful. Integrity. It's just so undervalued. I think so many people trace performance. I've had
investors tell me of managers they're invested in where they don't actually like the manager or they
don't trust the manager. I'm like, why are you invested with them then? They record all their
phone calls. They record all their meetings. They're like, because we don't trust that person.
I'm like, how can you invest with that? What's the answer?
Makes money.
you think that's a bad answer
it's not my
I would never
it's a tough lifestyle
it's tough right
but I always say
you know
if you're CIA of an endowment
and you've got two managers
that you're down to two managers
for a strategy
and one makes 30% a year
but gives you no transparency
has
a tough personality
you can't get access to them
you don't know what's in their portfolio
versus someone who gives you 15%
fully transparent, you can see the team,
you know what they're invested in,
which you're going to do.
Some will say the 30%.
Give me the 15%.
Because I know what I'm investing in.
And I know...
And that's quite a difference, 15 and 30.
If it's 30 and 25,
I'd say probably 99% of people
would say the 25.
Yeah.
But the reason I've emphasized that difference
is because for me,
it's worth that trade off.
Because what certainly the GPs forget
is that line of reporting, right?
You're dealing with whether it's an MD or an analyst
and it goes all the way up, then to the CIO,
then to the investment committee,
chairs, invests with him,
then maybe to a board and president above that.
So I don't think people realize that line of reporting.
Now, if I'm in that situation,
I would take the 15% guy because I know what I'm investing in
and I know when it goes wrong, what's gone wrong,
and I know when it's working, what's making money.
But if you don't know that,
then how are you going to report to your board when that person loses 20, 30, 40%
if they're not telling you what's in their portfolio?
You gave this example earlier of integrity,
which is you tell them when you had trading errors,
and that's why this small-pinch fund invested.
What's another example of having integrity?
It's picking up the phone when you've made a mistake,
is telling people when someone's leaving your phone.
It's this major personal thing that's going on with someone
and in your organization
and you tell your clients about it's something
that almost invariably or definitionally
has short term
cost to you
that's in the nature of the long term relationship
the way I think about it is
this industry there's a lot of rumor
and a lot of gossip
and stuff
what is it that I need to do to control
the narrative in case something gets out
right so if something's
going to happen or something's
going to go wrong it's more
important you communicate that then the communication finds its way to your LPs and then you've got
to explain why he didn't talk about it so for me that's you know doing the right thing also just
got to remember that these guys have responsibility and they've entrusted their capital it's not
it's not David's capital or my capital it's that they're working for an institution or a mission
so you I think you've got to help them do their job right and when you're transparent people
just going to stay with it. And again, going back to what I said before, when people
set up their business, I always talk about the mistakes you've made and the lessons you've
learnt because that's what's shaped who you are and what you do. And to be honest, if someone's
doing good work on you, they're going to find out about the mistakes you made from your previous
shop and things you got wrong. So just be honest about it. You know, I said this to someone
recently. If you start dating someone and you say, oh, when I drink, I'm a bit of an idiot.
At least they know, right? But if they find out,
after you got married and you've got kids,
they're going to be like, hold on, what's going on here?
So, you know, I just kind of think just be opening up front.
I learned this from Naval Naval Ravikant.
Yeah.
Had on my second date with my now wife, Jessica.
I told her like all the negatives, or many of the negatives.
And I'm like, this is my positive.
These are my negatives.
And I just love with them.
And we kind of had a long conversation about it.
And as I could see that she was fine with those.
And then it was the basis of the relationship.
It's counterintuitive because every,
want it's that optionality they rather I rather have been alone and find my true life partner
rather than keep it going with somebody that I thought would not be a fit 100% so again I quite
often start a pitch with these are reasons people don't invest with us and you should see people's
faces and they're like what's going on here I'm like you spent whatever a day two days a week in
london getting pitched by every fund on the street we're not here to do that we're here to tell you
why people don't invest with us.
And if it's a fit, we can talk more.
And if it's not, it doesn't matter.
What's something you've changed your mind about in the last 12 months?
Probably AI.
I think I'm so old school.
I'm not going to use AI for my relationships,
but I'm curious about learning about how it can be used
to probably allow me to do even more things than I do.
I'm curious about it.
I don't know if I'm a believer in it.
I mean, obviously it's going to grow and be a big and bigger part of our world and what we do.
I chair my kids' schools development board.
So one of the parents is obsessive Virpico Champagne.
And so we had these special ones made for our school for a charity nire.
And even though they were meant to go into an auction, we had some spare ones.
And the mum came to me, she said, well, listen, I'm obsessive verb.
Can you get me some of those?
And I said, well, these are the tickets.
and she said, I could spend all this money in these raffle tickets,
but I just want those bottles.
So I offered her a price point, which wasn't cheap,
and she said, I'll take them, and she bought them off me.
So then I thought, I'm going to create a Verve Chliko champagne collection
for the school charity.
And so I, for the first time,
I think it might be the first time I ever used AI,
I typed in all the names of all the champains,
and just went, can you create a picture?
And it came back with like,
do you want them in high order?
Do you want them in age order?
Do you want them?
I was like, wow, and it created this beautiful picture of all these bottles together.
I thought, oh, she's quite cool.
So my daughter keeps you seven, and she keeps saying AI.
She said it to me on something like three times.
I'm like, how do you even know about that phrase?
So I need to learn about it and be cool with a kid, hanging out with the kids.
But I think that's probably the biggest thing that I've changed my whole.
mind on. After our last podcast, you've sent me three handwritten notes. Tell me about this and
do you send this to everybody that you meet? There's nothing like getting a piece of mail because
no one gets it anymore. It's such a lost art. And I remember when I was a kid, you know,
I had a really close group of friends in high school and none of our parents had any money.
But the one thing that we like had an agreement is that we're always going to give each other a card.
It was like a thing as I don't care about it present, but I want a card.
So it sort of started from there.
My mum was always sending cards to family, and we were getting cards from them.
So it's something I've grown up with.
And I don't know if it will be a thing where my kids are adults.
You know, Denmark's just closing down its whole postal system now.
And so maybe more and more countries follow in that way.
But when you send a card across the ocean, I know what it means to people.
I always go back to that man, Andrew Du Quote, people may not remember what you said or what you did, but always remember how you made them feel.
And I know when people mention, like, I love my card or thank you for writing to me a card.
I know how I feel when I get one. So I want to just do that back to people.
Yeah, well, it was quite an experience. Even Jessica mentioned, she's like, who's sending you cards?
I'm like, don't worry, it's a guy.
So I'm not, thanks so much, Rahul. I appreciate you jumping on.
Thank you, David. Thanks having me.
That's it for today's episode of how I invest.
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