Investing Billions - E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup

Starting point is 00:00:00 So Hippie Water is a low-dose, hemp-derived, cannabis-infused sparkling beverage. We just added Josh Joseph to our company, who he is one of the four founders of Grassroots, which is one of the biggest cannabis companies in cannabis. But they had the biggest exit, so they sold for $830 million in 2020. He's extremely experienced in that space. We wanted to make sure that we had somebody in cannabis that knows the space way more than we could ever imagine, you know, over 20 years of experience. For more ideas on how to raise venture capital in this market, make sure to subscribe below.

Starting point is 00:00:34 Well, Sasha, I've been really excited. Yeah. Hello. I've been really excited to bring you on the podcast ever since Scott Vandenberg of Influencer Capital introduced us. So welcome to the podcast. Thank you so much. I'm so excited. I'm just thrilled to be able to speak to you about Hippie Water, about me, anything that you want to know, I'm here. There's a lot to cover. And for the audience, we have a lot of LPs, we have a lot of GPs and VCs. So they might not know how incredibly famous you are,

Starting point is 00:01:05 whether it comes from Pretty Little Liars or Inherent Vice or Heroes. So tell me a little bit about your experience as an actress. Yeah, so I started in the industry. I'm from South Africa. So we immigrated to the States when I was little. And I started in the entertainment industry around three and a half.

Starting point is 00:01:23 I was doing commercials and little things like that, but I was able to get into my first TV show and I was five called Family Affair, which was a remake. It was with Gary Cole and Tim Curry. And that was really fun. And I just, I fell in love with it. My parents were in the entertainment industry as professional dancers and they were kind of used to that, that kind of nomad lifestyle. Um, so we moved to California and, uh, they just kind of invested in me full time, which is an incredible sacrifice. Um, and you know, they told me that, you know, if I ever wanted to stop, I could, but that, that never happened. I love my job. So I've, I acting for over 20 years now. And it's just kind of, you know, it's taken me a lot of amazing places, but I've, I've learned a lot. And became one of the most popular shows in the world for

Starting point is 00:02:26 the amount of time that it was on, which was around seven years. Very lucky to have been on PLL and, you know, things that have come from it have been amazing. And yeah, I mean, that journey is kind of just what started everything else that I've been able to accomplish. You started so young and you have 18 million followers on Instagram. You must get hit up all the time. How do you manage your mind space and how do you make sure that you have a healthy kind of mental health around being a celebrity? It's difficult. I'm not going to lie. I think a lot of it is based on, again, who you surround yourself with. It's about separating yourself, essentially. We've got who we when I shot the pilot. And during the show, I graduated high school, I got my driver's license, I got engaged, you know, a lot of these huge milestones happened in my life. But I had some major health issues while I was on the show. And you see it, you know, anybody that watches the show watches my transformation, watches me grow up online. And based on the, that time in my life and the connection that Priyal Liars had on social media, you know, I garnered a lot of support and a lot of incredible fans and following, but a lot of hate came from that as well. I was kind of thrown into the deep end of like, okay,

Starting point is 00:04:01 now I have to be on social media. I have to be connecting with people, but also now how do I protect myself and my mental health? You know, what information do I take to heart? What information do I throw out? And that's a learning curve. It's not something that you can just, you know, switch on. You, you kind of have to figure out your own boundaries, what you're capable of, what you're, you know, what's necessary for you to not only grow as a person, but, you know, what your intent is to like what what you want your life to be like what you want to get out of it. And social media was just, you know, such a baby Instagram was such a baby at that point, Twitter had just come out. We were, we were connecting with everybody so fast. And I think we were all just kind of learning together. But because I had so many health issues, things that I was trying to figure out, I didn't

Starting point is 00:04:51 really know how to tell people about that. I don't remember like what year it was, but there is, I remember posting something that was like, this sounds so cheesy now, but it was, you know, under construction. And the reason I put that was because, you know, it's like, I also don't know what's happening to me. So I can't really tell you, I can't give you an answer. This is just what's happening. So we're kind of dealing with it together. And that's, you know, that's hard to process as a teenager. It's hard to process as a young adult. And I was lucky that I had great people around me because I feel like if I didn't, you know, who knows what would have happened. I feel like I'm a very strong, resilient person, but that also, you know,

Starting point is 00:05:29 it's, it's because I chose good people. It's because I had good people around me, um, that I think allowed me to process it in fairly healthy ways. Um, it could have easily been the opposite. So let's talk about Hippie Water. Fascinating product. Tell me about what is Hippie Water. So Hippie Water is a low dose, hemp derived, cannabis infused, sparkling beverage. Say that five times fast. Um, it is, um, the new beverage brand that I'm launching. It's much more than that.

Starting point is 00:05:59 Um, it's a lifestyle enhancer. Um, you know, the, the cannabis beverage space is one that a lot of people don't know about yet. But there's tons of opportunity. Hippie water is kind of at the forefront of that social shift. So millennials and Gen Z, they are drinking less alcohol. You know, there's lots of data to prove that. I think in general, they are also always looking for ways to better themselves more than a lot of generations before them. There are so many wellness products. That's just a perfect example of how that market is booming. And because of this self-improvement, they are looking for alcohol alternatives.

Starting point is 00:06:36 Now there's lots of those, especially in the last five years in the industry, in the beverage category. We want to take advantage of that space. And we really feel like we can be the top product in our category based on the quality of our product and our go-to-market strategy and what we offer. So we're really excited about it. And we've done a lot of hard work to get to the point that we're at. You have a unique founding team. Tell me about your team. Yeah. So there's four of us, four co-founders. It is, my other female founder is Taylor Ackerman. Sorry, Taylor Ackerman Sewell.

Starting point is 00:07:14 We've got lots of names here. She is a food scientist specializing in beverages. She's been coined actually the beverage queen by Taco Bell. So she's been in the industry for over 10 years and has, you know, now made our product, which I think is very unique. There's not many companies that have a food scientist making their product on their board and as a co-founder. So she is our CPO. Sorry, I am the CEO. And my husband is the CMO. He has been, you know, in social marketing and lifestyle brands and production behind the scenes for also, you know, over 10 years. He's dedicated to that space. Alex,

Starting point is 00:07:55 Taylor's husband, so Alex Sewell, he is our COO. He also around 10 years has been in the tech marketing and startup space. So he has built products, raised over $250 million for these products. He's incredible in our operations department. He specializes in startups, essentially, and startup businesses. And he's helped pave the way for a lot of those companies. So he's especially knowledgeable in that respect. So we're lucky to have him. And it's hard enough to build a business

Starting point is 00:08:28 with one co-founder, but you essentially have three co-founders, four of you. How do you guys make sure to build that business as a cohesive unit? Yeah, it's a great question. We're breaking the first rule, which is don't do business with family and friends. So check that one.

Starting point is 00:08:42 However, because of our unique situation, I think we have a lot of things going for us. You know, I'm going to be transparent. Of course, there are things that you that you struggle with. It's never easy. What I think is really great about us is the fact that, you know, we're really dedicated to the business. So the four of us have different lanes. We respect each other. We really lean on each other's expertise in those areas. We don't pretend to know each other's areas, you know, where the four of us are a unit. And of course, you know, we're also married. So that brings in a different aspect or it brings a different aspect to it, which I feel like can be a positive and a negative. You

Starting point is 00:09:21 know, there are things that come from both of those things. Would you recommend going into business with your spouse? We'll continue our interview in a moment after a word from our sponsor. Most businesses use up to 16 tools to hire, manage, and pay their workforce. But there's one platform that's replaced them all.

Starting point is 00:09:34 That's Deal. D-E-E-L. Deal is the all-in-one HR and payroll platform built for global work. Smartest startups in my portfolio use Deal to integrate HR, payroll, compliance, and everything else in a single product. Focus on what you do best, scale your business, and let

Starting point is 00:09:51 Deal do the rest. Deal allows you to hire, onboard, and pay talent in over 150 countries, from background checks to built-in contracts. You can manage an entire worker lifecycle from a single and easy-to-use interface. Click the link in the show notes below to book a free, no-strings-attached demo with Deal today. It's a case by case basis. So Hudson and I work together anyway. We are always working together. You know, he does all of my content. We write together. We produce together. We have a son. You know, we literally every single day are building things, building our lives, building our companies together. Not a lot of people can do that with their spouse. COVID was a great example of that. You know, all of a sudden, people are spending way more time with their spouses or their partners than they used to.

Starting point is 00:10:31 And it's different for us. That's what we're used to. So for us, it's cohesive and it's something that we actually take pride in. What I did want to mention as far as the four of us as co-founders go is we have taken precautionary measures. So, you know, we want to make sure that our investors are comfortable. We take people's money very seriously. We spend our money wisely. But as far as the four of us go, Taylor and I have majority ownership in the company. That's also something that we pride ourselves in as a female founded company. It's her and I on the board. And we just added Josh Joseph to our company who he is one of the four founders of grassroots, which is one of the biggest cannabis

Starting point is 00:11:10 companies in cannabis, that they had the biggest exit. So they sold for 830 million in 2020. He's extremely experienced in that space, we wanted to make sure that we had somebody in cannabis, you know, that knows the space way more than we could ever imagine, you know, over 20 years of experience. But he will be a board member. So it'll be the three of us. So, you know, there'll be an unbiased opinion who is really experienced. So as far as, you know, that four co-founder dynamic goes. You have a tiebreak mechanism.

Starting point is 00:11:41 Yeah. And also here's the thing, like with married couples and friends, you know, you often, you often don't want to see the negativity. So even if it's a subconscious, you might not even know, but something that somebody is doing might not be, you know, best. And so having somebody else kind of call that out was extremely important to us. You looked at 161 SKUs when you started Hippie Water, it's a competitive space. Is Hippie Water something that needs to exist? What is the differentiation against other products? Yeah. So as a consumer and on the business side, we looked at a lot of different cannabis beverages. There are quite a few out there. We also think that's a positive. We didn't want to

Starting point is 00:12:19 be the first person or first business in this space because it is new. We want to learn from other people's mistakes and see, you know, the positives. Now, the space is quite interesting. There's lots of low dose, high dose beverages out there. We are low dose. That is just a side note. There are so many white label beverages in the cannabis space where, you know, they're, they're made by the same co-packer and they just, you just slap their name on it. It's, it's really sugary or it tastes like weed. So it tastes like you're drinking bond water. The quality is not there. Um, you know, they're just kind of subpar and mediocre. And, uh, we knew that we could make a superior product.

Starting point is 00:13:02 Um, what we do see as well is a lack of education. So a lot of people don't know that cannabis beverages even exist. They don't even know that you can consume cannabis. I've been telling people. Yeah, right. I've been spreading the word even this past weekend. Awesome.

Starting point is 00:13:16 So that's a necessity. You know, it's a really cool new way to consume cannabis. There's tremendous benefits to consuming it this way. But we want to really make sure that we embed ourselves in the market, not just in cannabis, but investing in consumers themselves. You know, we'll be really authentic with our storytelling. We think that's extremely important, how this can actually benefit people in their day-to-day life. What's a use case for hippie water? It's a great question. We really want to empower people's choice. So the way that our eye takes place, it gives you the choice. Do you want to just take a load off after work, have a hippie

Starting point is 00:13:57 water, relax on the couch, watch TV, get good sleep? Or are you trying to be social that night or the day, whenever you're trying? If you want to get good sleep. Um, or are you trying to be social that night? And if you, or, you know, the day, whenever you're trying, if you want to have a couple with friends, you can socialize the same way that you socialize with alcohol, um, or other substances, except you don't feel like shit in the morning. There's where we are that social beverage without the downsides, um, both in the content and how we're made, the actual quality of our beverage and, you know, the results of socializing. So allows you to go out, be a little relaxed, enjoy yourself, but also not not not pay the price in the morning. Tell me about the formula

Starting point is 00:14:35 or special formula around the nano emulsions. Tell me about how hippie water works. Yeah. So Taylor, our, you know, our product officer, she's amazing in what she does. She really deeply cares about her products. Obviously, this has her name on it. So I guess I'll start with the basics. You know, emulsion is essentially combining things that don't mix easily. So think of like oil and water, salad dressings, you don't shake them. The nano emulsion is that on a tiny scale. So the emulsifier, which we use, it's a natural emulsifier. You can find it in like butter or mustard or those sorts of things. They're super tiny. And because of that, they latch on to your particles and it seeps into your bloodstream much easier. It's a consistent, quicker high because of that. Edibles are, they have to go through your liver. So the way that they get processed through your body is part of why it's really inconsistent

Starting point is 00:15:33 and it takes like an hour. Whereas hippie water, you essentially pretty instantly get it into your system. It doesn't have to go through your liver. You get that nice, smooth high and you taper off pretty evenly as well. Then as far as our ingredients goes, our formula is made in Italy

Starting point is 00:15:53 with the highest ingredients. We are, you know, no sugar added. We use real fruit juice. We have no artificial flavors. We, you know, we're very clean. You will understand everything on our label. How many calories? 35.

Starting point is 00:16:08 And we are four grams of carbs. Now, the reason I'm mentioning that is because, like I was saying, my health issues. I have to be on a low-carb diet. I was like, I want, this is for me. You know, this is our beverage. This is for me. I want to be able to drink it. So we have four carbs in all three of our drinks.

Starting point is 00:16:24 Tell me about your distribution. And more specifically, I know the farm bill was a big part of your strategy. Tell me about the farm bill and how does that help you in your distribution? Yeah. So we have four distribution points. We're in Southern California, we're in Chicago, Dallas, and Pennsylvania. Okay. So the difference between marijuana and hemp, I'll make this quick because a lot of people don't actually know. So under the farm bill, we are federally legal. We can sell direct to consumer and 45 or a little over 45 states. And that's just adding where marijuana cannot. So marijuana and hemp, they're they're essentially sisters.

Starting point is 00:17:03 So the difference is the plant, the THC themselves, the actual compound of THC is exactly the same. It's the same high. There's nothing different in that respect. But marijuana has more THC. Hemp has more CBD. And so with the regulations the way they are currently, marijuana, you can only sell in the state that it's grown. Whereas our hemp, we can sell and distribute normally.

Starting point is 00:17:28 Interstate commerce and you could do D2C. So are you guys primarily D2C and is that the long-term strategy? I have the advantage of obviously having over 20 million followers. I can reach people fairly instantly. This is a huge part of our go-to-market. Obviously, that is something that will be directed pretty quickly to our DTC. And the advantage we have in that respect is we get essentially instant results on who's buying, who's are, where they're from, you know, what the result is from engagement to purchase. We get insights that a lot of people have to work really hard for in the beginning. We, you know, there are challenges when advertising with cannabis still, unfortunately. So we have to

Starting point is 00:18:19 be really creative in that respect. Social media is a great way. We just have to jump through a couple hoops. I can obviously talk about it on my platforms, on my podcast. We'll be going on to other people's podcasts. We'll be creating our own hippie water podcast. A lot of that is based on education, all leading back to our website, to our merch,

Starting point is 00:18:41 to buying hippie water itself online. But we're creating valuable content to engage and to make sure that those people keep coming back. Our business is more than just a beverage company. We are a media entity. And that's a big part of what we're working on and making sure that we're providing value to our consumers, whether that be how to take a five minute meditation to how Hippie Water improves your life and how you can use it. The media strategy is a is an underappreciated strategy. We had Jake Paul and Joey Levy from Better, and they've been able to dramatically bring down their customer acquisition costs through their media channel. Right, exactly. I mean, that's so that's that's a huge benefit. Also, for me, you know, when I'm, I've got a movie coming out in summer,

Starting point is 00:19:24 and so I'm gonna be going on a press tour anyway, and it allows me to talk about hippie water and get into publications that, you know, would be harder for a lot of other people to get into. So there's definitely benefits there. There are benefits to influencers, you know, friends that I know people that we can get hippie water to obviously dispensaries. A lot of these companies now that we're friends with and working with can put our drinks in their bars and their restaurants. Minnesota is a great example. They have cannabis beverages in their grocery stores. There are a lot of ways to put this product in front of people that you may be surprised about. Is there a different strategy kind of to go zero to one to start the distribution versus, you know, in five years?

Starting point is 00:20:07 Yeah, I mean, of course. And we're always willing to pivot and find what's best. We really feel confident in this starting points. You know, we've got different zones. We've really handpicked who we're going with as far as our co-packers and our third parties. But it can definitely grow. I think our most important thing is placement currently

Starting point is 00:20:29 and that early data on, and how we can best target the people that are interested in our products. So let's talk about being a female founder. You mentioned off camera that it was a struggle and that you wanted to shine a light on female founders and help female founders. What are the main challenges that female founders have today? I love this question.

Starting point is 00:20:49 We'll get right back to the interview, but first, to stay updated on all things Emerging Managers and Limited Partners, including industry trends and insights on how to raise LP capital, please subscribe to our newsletter powered by Carrier Labs, a full-service content marketing firm that's partnered with us on the newsletter. Visit 10xCapitalPodcast to subscribe. That's www.10xCapitalPodcast.com. Thank you. So I'm going to preface with the fact that I have a podcast called Women in the New Podcast, where even before Hippie Water was born, I was already speaking about women in business, the challenges that we face, women know, women's mental health. We cover a lot of taboo topics, but women in business is a big one.

Starting point is 00:21:32 A lot of women have, you know, different experiences, but one that I've definitely found and seem pretty consistent with a lot of women is just getting in the door, just getting somebody willing to look at your deck or your proposal or listen to what you're talking about or your advice or, or whatever it is your outlook. It is so difficult to just get somebody to pay attention. Sounds a little dramatic, but it's not. And, you know, I have a little bit of advantage because of my followers, people have a different reason to initially listen. But, you know, even us, we've encountered that. We have to do more explaining.

Starting point is 00:22:07 We feel like we have to always prove ourselves a little bit more. It's simply just being able to get in the door and have somebody take a chance like they would with anybody else. You can't raise the money if you're not in the meeting. I have a close family member. He went to Harvard. He always claims that he would have been very successful despite going to Harvard. And I say, how do you know?

Starting point is 00:22:27 It's impossible to kind of run an A-B test. So I think it's hard to actually, hard to sometimes know the extent of the difficulties. How can you actually effectuate change? What's your strategy for making it easier for other women? Representation is huge. I think a lot of it is, you know, for women, it's discouraging. It's like, why don't why should I even bother? Why should I even bother doing this when I know that, you know, it's going to then pass that knowledge down. You know, I think it's also a comparison. It's women in ways like we are guilty of it. We do it to ourselves in lots of ways. You know, comparison is one of the worst things that you can do. Everybody is

Starting point is 00:23:19 different. Everybody's at a different stage in life. I want to reach out to women and show them, you know, the playbook. I don't want to keep it for myself. Everyone has room. Everyone has space. There's space for everybody. And, and I think that's the biggest thing. It kind of goes back to Roger Bannister when he broke the four minute mile, uh, like, uh, in the next few months, a bunch of people broke it. So I think a lot of people just want to see that it's possible. And I think people like Kim Kardashian, um, and other female founders are paving that way. You're a formidable entrepreneur. I've, you know, from our several conversations, what do you bring from being an actress to being an entrepreneur?

Starting point is 00:23:52 In so many ways, before I even realized it, I was an entrepreneur. You know, as an actress or as an actor, you have to be really hardworking. You have to be dedicated to what you're doing. It takes a lot out of you. You know, it looks really fun and glamorous from the outside. And in so many ways it is. In so many ways, I hate that part of it, actually. But as long as you love your job, you, I mean, you're spending 16 hours a day at work.

Starting point is 00:24:18 You have to really love it. And I feel like I've gotten such a good work ethic from acting. I'm very dedicated to it. I love like I've gotten such a good work ethic from acting. I'm very dedicated to it. I love what I do. I'm committed to making it the best it can be. You know, a big part of that is storytelling and putting yourself in other people's shoes. So as far as the entrepreneur side of it goes, you know, I think one of the most important things you can do is understand your consumer. Who is buying this product?

Starting point is 00:24:43 Why are they buying this product? Why do they need it? What makes them want it and come back for more? And I think the other thing that we learn as actors is, well, at least we should learn. I should say a lot of us need to be more aware of it, is that we don't know everything on set and you don't know everything in business.

Starting point is 00:25:02 So as an actor, I know a lot of my departments, but I can't do what they do. I know how sound works for the most part, probably more than a lot of other actors do, because I really pay attention to it. But I can't do what they do. I can't do what the camera guy does. I can't, you know, you know, structure lighting like the grip can like I just, I understand what they do, but I'm not going to pretend like I can do it. And I think that is a really important thing for me as a CEO. I want to hire people that are smarter than me in their areas to make our company better. And I'm not going to sit here and pretend like I know everything. You are a very authentic person.

Starting point is 00:25:35 Was that always the case? Or is this something that's developed in you? Appreciate that. I feel like it's always been there. I think in general, I've always loved people. I'm a people's person. I like, um, you know, socializing, of course, but like, I like, you know, I don't know. I like people, um, that hasn't, you know, really, I haven't been quite jaded in that department yet. Um, I hope I never will be, But yeah, I like I like connecting with people. I like

Starting point is 00:26:05 finding similarities. You know, I think I think it's part of the joy in life, you know, is connection and community and and making sure that you don't lose that. So so speaking of being able to connect, what are your other superpowers? I think resilience, you know, learning, learning how to compromise, learning how to make things better in general. Like I'm always looking to make things better where, you know, if that's like, you know, for my son or or a business or I'm always looking for opportunity. I feel like that's kind of my superpower. What's some unfair advantage? You mentioned your reach and feel free to name drop,

Starting point is 00:26:50 you know, how have you gotten other celebrities or other people involved in the business and galvanized support for Hippie Water? Yeah, I mean, I think, you know, obviously talking about it, like I've got a lot of friends on the internal side of the industry behind the camera that are really excited about it.

Starting point is 00:27:03 That just like, you know, kind of happened to know, oh, well, you know, my stepdad's so and so would be interested in this. And, you know, those kind of things, like it's surprising, like, you know, who people know and what they have to offer. You know, a lot of my friends that I worked with are really excited about the product. So a lot of that is just, you know, sharing it and just getting them to taste it and seeing what they think. Um, natural support, I think is the biggest thing, you know, of course we can pay influencers, uh, but beginning people that actually love the product is, is a whole nother thing. What you like our audience to know about you and how could our audience be of help to you, Sasha? I want to get hippie water

Starting point is 00:27:43 out there. That's, that's my biggest thing is I want you to know our name. Um, and I want you to expect to know our name in a, in a big, big way for years to come. We are dedicated to launching the product. We want that initial support of, yeah, believe in us. Cause we, we've got this, um, you know, we're going to do it regardless. Um, and love we'd love that support and jump on board now. And also just, you know, word of mouth, you know, like this this space is. It's still, of course, somewhat of a baby. And what we need is people hearing about it, people to know about the cannabis beverage space. It's growing. It's going to be here, it's going to stay. But the sooner we get, you know, more, more eyes on it, more education on it, more research done in those areas,

Starting point is 00:28:32 the better, the richer it's going to be, you know, both, of course, in money and, and education. Distribution is a huge one. I, we've already gotten actually contacted by a lot of dispensaries on somewhat of a side note who have just kind of heard about us word of mouth. Whenever the product's ready, we'd love to get you into our dispensaries, which is super cool. So yeah, of course, connections, that's always the biggest help in the beginning is how to utilize those companies. If you have any connections that you want to share with us, please do please. I have a couple and I'm sure the, the, the listenership that does as well. Uh, Sasha, what's the next five to 10 years look like for you? I obviously am very dedicated to hippie water, um, on a little bit of a side note.

Starting point is 00:29:14 I think that's something that also sets us apart because a lot of celebrity founded brands, which makes me want to throw up that I just call myself a celebrity, but you know what I mean? Celebrity founded brands. Um, I think a million plus qualify. So I think, I think you're within, within the range. I appreciate that. You know, cross, cross that off the list. However, a lot of these brands have a celebrity, you know, in whatever capacity and they just kind of like slap their face on it and then their work is done. You know, I'm, I'm very committed to this. I'm going to see this through. It's important to me for so many more reasons other than, you know, I'm very committed to this. I'm going to see this through. It's important to me for so many more reasons other than, you know,

Starting point is 00:29:47 hopefully getting a nice paycheck at the end. Like this is a big deal to me. And I really love and stand by this product. Aside from Hippie Water, I've got my podcast, but I've got my movie coming out that I can't really talk about yet in the middle of the year, which we're excited about, but we're constantly writing.

Starting point is 00:30:03 The next five to 10 years is going to be really about expanding our production company and bringing Hippie Water into it and building an empire that crosses over into my entertainment industry. And what is the best way for people to get in contact with you? So you can email me. Email me at sashahippiewater.com. Please use the email sparingly. Yeah. But also you can reach out to me on LinkedIn, Sasha Peterson, but you can also find me on Instagram and all my social platforms. So Sasha Peterson everywhere, Snapchat, Instagram, TikTok. Well, Sasha, you built a connection with me within the first two minutes that we first chatted and I've been really looking forward to

Starting point is 00:30:42 it. I know you're super busy. I appreciate you jumping on the podcast. What would you like to shine a light on for the audience? That, you know, it's good to search for alternatives. You know, I think that this is a, whether it's, you know, of course I want you to drink hippie water, but regardless, I think moving in this healthy direction is so important for all of us to really evaluate these types of areas in our life. You know, I drink alcohol very sparingly, not because I don't like it, but because it just doesn't fit into my life anymore. And I think a lot of people are in this

Starting point is 00:31:15 position of self-improvement. So shining a light on, I guess, the fact that you can still enjoy yourself, enjoy that social atmosphere, enjoy and find that relaxation that you might get from other resources or other other places, other substances, that you can get that with hippie water, you can get that with a cannabis beverage, and continue to enjoy, you know, those experiences while having a kid while getting up really early for work, while you know, building a company, whatever your life is, this can fit in. And I think it's in general a world that's definitely worth taking a look at. What would you like your legacy to be to your son? Oh, that's a great question. I want him to know that he can, he can build something that he wants.

Starting point is 00:32:00 You know, I'm not gonna, I don't want to force him to go in any direction. I want to fully support what his strengths are. So I guess as far as my legacy goes, I want him to see me as somebody that made my dreams happen. Absolutely. Well, this has been incredibly insightful and look forward to meeting up either here in New York or in Nashville and look forward to catching up on. Thank you so much, David. I really appreciate it and thoroughly enjoyed this.

Investing Billions - E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup

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