It Could Happen Here - Breaking the Attention Economy

Episode Date: February 14, 2022

The gang discusses the danger of feeding attention economy in an attempt to stop the people who benefit from it Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio....com/listener for privacy information.

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Starting point is 00:00:00 You should probably keep your lights on for Nocturnal Tales from the Shadowbride. Join me, Danny Trejo, and step into the flames of fright. An anthology podcast of modern-day horror stories inspired by the most terrifying legends and lore of Latin America. Listen to Nocturnal on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. It's Oregon. You don't get to consent.
Starting point is 00:00:37 And that's how you open up the podcast. That's right, baby. Look up one-party consent laws for recording. For recording phone calls, yeah. This is It Could Happen Here, a podcast about when you can legally record people without their consent. Hint, always in the state of Oregon. I'm Robert Evans. We're talking about bad things, good things, things that are good and bad, all that stuff.
Starting point is 00:01:05 Woo! Yay! What do we, you know what, you know what we should talk about? You know what no one has talked about ever on the internet lately? Josephine Robinette Rogan. Oh, I've never heard of him. What does he do? Well, he has a podcast.
Starting point is 00:01:24 Have you heard of podcasts, Garrison? I'm has a podcast have you heard a podcast garrison i'm unfamiliar but just i'll i'll just go with it yeah well it's like the radio but easier to spread disinformation um and also sexier for reasons that are hard to explain uh and joe rogan gets on his podcast and he says a lot of stuff that people think is bad. And then everybody gets angry at him. And then he makes more money. And today we're going to talk about how maybe we could handle this problem differently. Maybe we could not do the same thing over and over and expect a different result.
Starting point is 00:01:57 Yeah. Yeah. And up front, obviously, we're talking about him. We're trying to talk less about specifically what he said and more about kind of the problem he represents and the ways in which the responses people have aren't having the results they desire. We're going to avoid using his name in the title of the episode or the description because that doesn't feed into the algorithm kind of in the same way. But yeah, Garrison, you want to kick us off here? want to kick us off here yeah i i've been watching the rogan thing online i've been getting kind of frustrated because of the way the discourse is going and it's just repeating the same loops that we see every few months and nothing really changes and rogan just gets more popular so
Starting point is 00:02:36 earlier this month or like a middle of i guess it was closer to like january um there was like a group of like 270 doctors, healthcare workers, and scientists who were campaigning for Spotify to adopt a misinformation policy. This was prompted by a few episodes of the Joe Rogan podcast that we've already actually talked about, about Dr. Robert Malone
Starting point is 00:02:58 and someone else who said some stupid things about the pandemic. So, when we talked about these episodes this last time, I tried to actually talk about what these doctors were doing and not focus on Rogan himself, but specifically what these doctors were doing and their ideology,
Starting point is 00:03:18 because I didn't want to add to the whole Rogan side of the discourse. And for this letter that this like a letter that that these doctors sent to spotify if they were not really advocating for rogan to be removed from the platform um or even for episodes to be removed just to have spotify clarify their guidelines regarding medical misinformation because you know and it's important to note that Joe Rogan has a exclusivity contract with Spotify. He does not work for them. But Rogan gets paid a lot of money to get his podcast only published on Spotify's feed. gray area for like does spotify count as his publisher or not you're like well not really because they could he could also just end that contract and post his podcast everywhere um i mean i think it would take there there's probably some sort of exclude time limit on the exclusivity agreement etc um because it is it is mixed because they did recently when it came out that he said
Starting point is 00:04:21 the n-word a whole bunch of times, Spotify removed those episodes. So there's a degree to which they have acted as a publisher. Yeah. There's a whole lot of stuff to kind of talk about this on this. So the letter went kind of viral, and it prompted this whole kind of thing in the middle of January, but like deleting your Spotify subscription. And then we had musicians, most popular popularly uh neil young decides to remove
Starting point is 00:04:46 all their music from the spotify platform um as like a performative thing being like okay if spotify is going to host all this medical misinformation we're going to remove this as protest now of course neil young then just signed an exclusivity deal with amazon yeah so oh great cool we yes amazon the the bastion of moral purity. Yeah, and they're not, I mean, I think they are probably pay a better rate because Spotify is pretty much at the bottom to musicians, but I don't think it's good. No.
Starting point is 00:05:16 I think Napster actually has the best rate. Napster does have the best rate. Which is very funny. Also, if you want to be actually moral, just use Bandcamp. But I mean, I use Spotify because it's really easy and that's why Spotify works. It's because it's super convenient.
Starting point is 00:05:29 It is a well-made product. That does not mean it's an ethical product, but it does the thing that it's supposed to do quite well. So yeah, it basically, we've had endless discourse since then about Joe Rogan, about Spotify as a platform,
Starting point is 00:05:42 talking about how bad Spotify is, which yes, it is bad, and talking about how bad Joe Rogan is. as a platform, talking about how bad Spotify is, which, yes, it is bad, and talking about how bad Joe Rogan is. And the thing is, Joe Rogan already had the most popular podcast in the world pre his exclusivity deal with Spotify, and he's currently estimated to bring in 11 million listeners per episode of his podcast.
Starting point is 00:05:59 Yeah, for some reference, Behind the Bastards is one of the largest podcasts out there. And he's on average something like 10 times our traffic. Like it's and it's not he's not it's not just the most popular podcast. He helped invent what podcasting is. He was one of the first and like he had a foundational role in how the entire industry works. the entire industry works. and Sonoro, an anthology of modern day horror stories
Starting point is 00:06:48 inspired by the legends of Latin America. From ghastly encounters with shapeshifters to bone-chilling brushes with supernatural creatures. I know you. Take a trip and experience the horrors that have haunted Latin America since the beginning of time. Listen to Nocturnal Tales from the Shadows as part of my Cultura podcast network available on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Since this letter and since these episodes, there's been a whole lot of discourse around if Spotify should remove Joe Rogan from the platform, if they should cancel his deal. You know, a lot of people calling on Spotify to do that.
Starting point is 00:07:41 A lot of people calling on Spotify to remove certain episodes. And Spotify has not been keen to so like but let's and i know joe rogan himself did actually authorize the removal of a certain amount of episodes which for reasons we'll talk about later um but what's all this discourse and outrage and articles and tweets actually doing to spotify and joe rogan okay yeah in my opinion kind of the end result is actually very similar to all of the free advertising that companies get whenever they make a woke statement that infuriates the reactionary right, resulting in throwing your keleg out your window, flushing your Gillette blade down the toilet,
Starting point is 00:08:16 and burning your Nikes. And it's even widely speculated and kind of like a known fact that companies will use progressive statements and policies to drum up this outrage to give their company and product tons of free advertising and just to get the brand name itself inside consumers heads and this is definitely happening with rogan and spotify in terms of outrage being used as advertising it may not be intentional but that is what the result is. Yeah, and it's – I mean it's very – both sides like to make fun of the other for doing this. Like folks on the left like to make fun of the right when they're breaking their Keurigs or whatever. But it happens – it's equally profitable for both sides. You just do the opposite.
Starting point is 00:09:02 You have someone come on and talk about how they're a truth teller being canceled and they get a bunch of attention money and it works equally well both ways pretty much. Yeah. So with Spotify and Rogan in the news every day for the past like three weeks, the end is that like the fact that it's just that people are hearing these names in their head more often and they're probably subconsciously going to use spotify more often because you know despite a few people that might cancel their subscriptions the net effect will be more listeners who seem to spotify because they're because the name is in my subconscious it's it's it's in there and all the effect it's going to have on rogan is giving him way more publicity to attract new listeners and it's listeners who themselves are like attracted to unconventional ideas
Starting point is 00:09:46 outside the mainstream and his more passive listeners are going to like double down on him because there's going to be like the backfire effect so they will like feel defensive and then become more of a fan of his because he's seen as a cultural outsider even though he's not an outsider he is the mainstream he's the biggest podcaster
Starting point is 00:10:02 in the world but he's seen as a cultural outsider so you know he like brings on guests who say things that they're not supposed to say you know so who's actually going to be convinced by all this outrage to not listen to rogan via pointing out all the wrong things he's said and all the slurs he's used like is that really going to stop fans from listening to joe rogan no it's not not really pointing out that donald trump illegally took classified documents it's like yeah i as pointing out that Donald Trump illegally took classified documents. It's like, yeah, I mean that's fucked up and shit, but he's never gonna
Starting point is 00:10:29 get charged with crimes and none of his supporters care. You're the only people who are angry about this and it doesn't matter because the people you vote for aren't gonna punish him. So like, just you know, chill out a little bit. It's like all of the outrage is simply inflating the importance of Joe Rogan on like an entire little bit. It's like all of the outrage is simply inflating the importance
Starting point is 00:10:46 of Joe Rogan on like an entire cultural level. It's that he's becoming more important to his fans, more important to his haters, and more important to himself and Spotify as an asset because he generates a lot of exclusive listeners and news coverage and buzz around the Spotify brand.
Starting point is 00:11:02 And it's important to talk about like so you have, speaking within the field of entertainment, like digital entertainment in particular, you have like two ways that you can grow your audience. One of them is organic growth, which is, you know, I listen to Garrison's podcast. I like it. I tell a friend about Garrison's podcast. They like it.
Starting point is 00:11:24 They tell a friend about Garrison. That's like organic, you know, it's very natural. That's purely the kind of quality of the content reaching people. And then there is inorganic growth, which is, can be the result of like ad campaigns, can be the result of an algorithm. Often in today, we're talking about like, oh, Twitter or Facebook prioritizes this kind of content. So like something, article on Breitbart about black on white crime that would have been read 10,000 times 10 years ago gets read a million times because it spreads well on this platform for reasons that aren't organic. And with Joe Rogan, one of the reasons why, because we can talk about like deplatforming if you want to talk about like Alex Jones, for example, or Milo Yiannopoulos. Good case that deplatforming really reduced both of their reaches. Now, Milo
Starting point is 00:12:09 pretty much wiped out as a person who mattered in terms of the discourse. Thank Christ. Alex Jones, less so. It definitely hurt his business and it reduced his reach, but by the time Facebook and Twitter and whatnot started throttling him, he had already inorganically increased his reach enough that he had a large enough audience to stay somewhat relevant and keep going.
Starting point is 00:12:32 The thing about Joe Rogan is he did not get famous and popular inorganically. I'm sure there was some degree of that on social media, but most of his growth came before that. People like him. Whatever you think of him he's a good broadcaster that's that's the thing even though like you know for all this research i don't like him he says horrible things but you know i was watching i watched all of like rogan's like um like uh instagram videos he made like a few like 10 minute things talking about the outrage and it's it sucks because when you listen to him he's like a really good talker
Starting point is 00:13:03 he's very good at what he does yeah He's very good at what he does. Yeah. He's very good at generating sympathy and generating good comments. It sucks because, yeah, I want to hate this person, but I'm listening to him talk about this issue. I'm like, oh, wow. Yeah, you actually have a decent grasp on what's going on here. And that's horrible. He is not.
Starting point is 00:13:22 He gets some of his money from playing like a dumb, chill stoner dude. But he's not dumb. He's definitely a stoner. He's not a dumb man. He's very intelligent. He's very good at what he does. One of the things we don't kind of talk about enough when we talk about media that I think is important to note is that being likable in a professional sense is a skill. And it's a skill like any
Starting point is 00:13:46 technical skill. It's like knowing how to, how to, how to farm or weld. It is a thing that you build on over time. It is a thing that takes a lot of trial and error and a lot of education to get right. It is a thing that Joe Rogan has been doing for longer than a significant
Starting point is 00:14:04 chunk of the people on this show, including Garrison, have been alive. Like I've been – like this has more or less been my job for like 13 or 14 years. And it is like a skill that you build. And the thing that he is really good at is making people want to listen to him. And so if you were to, say, kick him out of Spotify tomorrow, it's entirely possible that that would increase the number of people who listen to his podcast.
Starting point is 00:14:30 There's a case to be made that Spotify has limited his maximum audience by limiting him to Spotify, as opposed to if he was just any app he wanted to be on, maybe it'd be 20 million listening to every episode. Exactly, yeah. So even if Spotify did drop him because of all these
Starting point is 00:14:45 you know outrage you know and all the tweets and all of the petitions even if they did drop him he would probably not only gain more listeners due to like the outrage porn and free speech advocates but also with his exclusivity ending he'll his podcast will just be available on more platforms and more people will to listen to him like really easily so yeah he's only going to grow if people get what they want and like that makes you think like this this outrage isn't actually meant to get the joe rogan joe rogan problem taken care of like it's this this actually isn't about stopping misinformation it's this this isn't actually about having there being less fans of joe rogan all this outrage is about making you
Starting point is 00:15:26 feel better because you feel like you're doing something right yeah because a bad thing is happening in the world and it's easier to pretend like your actions are hurting it than it is to accept that like maybe there's nothing i can do about this right now yeah it would be a really nice world if the joe rogan problem could be solved so easily by Spotify dropping his exclusivity deal, right? That would be great. But that's not the world we live in. And tricking yourself into thinking that is just kind of delusional. And like, yeah, it makes you feel better.
Starting point is 00:15:55 But like, that's not actually helping. Because like, yeah, we can obviously compare this to other like deplatforming campaigns with people for like Alex Jones. But, you know, Jones was way more niche and way more extreme around the time of his like de-platforming campaign. And his campaign wasn't about ending exclusivity deals. It was about getting him off of popular platforms altogether. And that's not happening with Joe Rogan because Joe Rogan isn't saying the things that are going to get him booted from platforms.
Starting point is 00:16:21 He's smart. He knows what he can and cannot say. Yeah, he's not. He's not dumb enough to get banned from these platforms, right? And also, you know, he's a giant financial asset so they wouldn't ban him anyway. What he's doing is bringing on
Starting point is 00:16:34 people who say horrible things to continue a cultural conversation, which gets him in the headlines and gives a platform like Spotify a whole bunch of room to cry free speech and get away with it. Removing Alex Jones could be seen as like a monetary decision in and of itself, because it is actually removing liability. But this isn't really the case for Rogan. Yeah, and he's, um, it's just not, I mean, one of the problems is that this kind of does fly in the
Starting point is 00:17:01 face of a lot of what people want to think. And I don't want to be making the case that it's as black and white as it is. Because, for example, I'm not saying that it was bad for someone to go through the effort of finding and pointing out, hey, there's like 70 episodes where Joe Rogan drops the N-word and getting those pulled. I don't think that – I think that was, broadly speaking, a productive thing. Yes. broadly speaking um a productive thing yes but keeping joe rogan at the forefront of the outrage cycle is doing nothing but printing money for the guy and that's that's not an easy thing to deal with because it's like do you want me to just like stay quiet in the face of injustice and it's like no that's not what i want you to do but i i do want you to recognize that there are times and
Starting point is 00:17:42 ways of speaking up that are just putting gasoline on an injustice fire. It's important to remember that deplatforming is just a tactic, and single tactics aren't always effective in every situation. That's what makes them a tactic, right? In order for a tactic to work, you need to understand the scenario that you're applying the tactic to and seeing if that tactic achieves the goal. And if it does, then great. the scenario that you're applying the tactic to and seeing if that tactic achieves the goal and
Starting point is 00:18:05 if it does then great but if it doesn't you need to choose another tactic and stop doing the same thing over and over again and expecting a new result and this is one of those situations where like when you bring up hey maybe nothing might be the best thing at least for for most people specifically to do like the thing that gets brought up is like well do you do you not want me to, or like, well, what do you suggest I do? Like, you know, you're saying I shouldn't do this, but you're not telling me what to do. And it's like, well, it's like if somebody gets shot in the leg and one person has a
Starting point is 00:18:34 tourniquet and the other person has a bunch of razor blades that they want to throw in their eyes. And it's like, well, what do you want me to do? All I have is these razor blades. This is the only other thing I can do than just stand by and do nothing and it's like well in this case doing nothing is the best thing to do because it's it's not that's not going to help the problem yeah boycotts of this scale kind of only tend to benefit brands and businesses right like because like if if if the brand or business is a person is smaller in more niche like say like alex jones or richard spencer right
Starting point is 00:19:03 then yes, these tactics and boycotts can really work to push things out of the cultural market and also in some cases in terms of businesses, like the literal market. But when you're dealing with things like Target, Nike, and Joe Rogan, that's not the case because those brands are way too big. Any conservative boycott against Target isn't going to have that effect. It'll probably make weird liberals be like, oh, I'm going to go to Target now because the conservatives don't want me to. It's like, it's, eh, I don't, it's not, it's like, it's the problem is like Joe Rogan himself isn't really the problem either.
Starting point is 00:19:38 You know, a lot of the problem can be seen more as like content algorithms that boost and reward misinformation and disinformation and conspiracism and that's more of like an actual issue at hand here. Joe Rogan is just a visible outgrowth. Because that's how he hears about a lot of these people. Yeah, exactly. They go viral somewhere else and in a lot of cases it's an inorganic thing that brings them in front of them. It's some fucking algorithm and that is a case
Starting point is 00:20:00 where you can target and work on deplatforming and it can be more productive. That was what I was getting at. It's like Joe Rogan himself was just a visible outgrowth of the core problem. And the core problem is these things getting onto his show in the first place. So yeah, we can't stop his show,
Starting point is 00:20:16 but maybe we should do more work to figure out ways to do, start using these tactics to prevent algorithms from boosting these things so that Joe Rogan sees them and then invites them invites them on and yeah that's a lot more work than just being angry at spotify and yeah maybe it'll actually do something and one thing that can do something is with spot it won't work if it's just spotify but i am one of those people who thinks that maybe it's not the worst thing if things like Spotify are seen as publishers, and thus when they spread misinformation that leads to disastrous
Starting point is 00:20:49 health consequences, they can be held liable, right? That's not the worst possible change, although it is a problematic one. I don't want to like boil that down to a simple question. But I think that's an avenue that should be explored because I don't see that there's a lot of difference in Spotify choosing to let something go to air or the New York Times printing misinformation. And in fact, Spotify is going to reach more people because nobody cares what the New York Times says anymore. Yeah. So Spotify, the Spotify CEO did kind of address the ongoing controversy around the, you know the internal publishing stuff and how they view medical misinformation. They did adopt a clarified policy that prohibits content that promotes dangerous, false or dangerous, deceptive medical information, which may cause offline harm or pose a direct threat to public health. And then the Post also announced that spotify would add content
Starting point is 00:21:45 advisories to any content related to covid on the platform um that's not like twitter and instagram have nothing um no it's not it's not actually it's not it's not actually but but if you have the opportunity if you can again if there is like an actual dollar consequence to companies that aired massive disinformation um then you're not, without sort of making Joe Rogan the focus, you can make it so that the people that he actually is accountable to, which is the people who make him, give him the money that he gets, have a vested interest in tamping down on the worst excesses that he's responsible for. Like that might have an impact. I don't know.
Starting point is 00:22:26 Like part of the problem is that, and one thing we should acknowledge here when we're talking about like what would work better than what's being done, this is a pretty new problem. Versions of it have existed before, but without the internet and without podcasts being what they are, this is a pretty new thing to be dealing with. And I'm not saying like this is, here's the to be dealing with and i'm not i don't i'm not saying like this is here's the obvious solution to this but i think we are trying to point out like what folks are doing doesn't work the tactics being applied are not effective and we should be
Starting point is 00:22:54 exploring other opportunities to mitigate this harm that are not well i guess it's time to delete another app and post about it on twitter yeah i think i think this is especially a thing with like it's like one of the other things that that's been popping up is rogan's like weapons grade transphobia yes oh yeah jesus yeah and that stuff is horrifying like the racism is also like really bad he's extremely sexist but it's like i think misogynist racist he's he sucks yeah all of the things yeah because there's a lot of money in being that dude yeah well and i think this is sort of you know this this is you know this is an inherent problem for the left because fighting it like this this kind of sort of like shock jock information stuff works better like that range economy works better for
Starting point is 00:23:44 the right that does for the left and i think in some ways that means like you have to fight them in other spaces you like you you know you you can't just like keep throwing yourself it's the same thing with like so why why why you don't have just like one line where you just run into a bunch of cops over and over again in one spot yeah like but but we have to we certainly try yeah yeah it's like see this some folks gave that one the old college the old college yeah it's like you know it like it's in some sense yeah like it's it's it's it's hard to be too hard on these on people who are doing this and it's like yeah like i think they're doing the right thing but it's like you have to you you you have to pick your battles and you know if if you're taking a fight that's fair, like, that's a bad fight.
Starting point is 00:24:27 That is a bad fight for you. You need to be fighting them in different spheres. You need to be, you know, I mean, working, for example, on stuff like tech regulation, like working on, you know, unionizing these places, right? Like, purely fighting them in information space, we will lose every time the advantage that we have is that we also do other things and it's it's you know we're going to keep losing here and if you know if we keep fighting them in exactly the same way here we're going to keep losing so we have to you know like we we we have to fight in other places and that's hard and it sucks because you know this is such an enormous part of just what reality is now is you know yelling at people online but like
Starting point is 00:25:11 you have to stop doing that i mean yeah because it's not the problem is that we've all gotten fucking caught for quite some time in this escalating culture war and it's a not it's not a battle ground that can be entirely ignored because when you kind of seed ground to them they create conspiracy theories about trans people attacking kids that lead to them murdering people in the streets or they spread conspiracy theories about masks that lead to them occupying ottawa um so it can't the culture war battleground cannot be ignored. But at the end of the day, what we should,
Starting point is 00:25:47 rather than just like seeking new ways to engage with it, because the more you engage with it, and it is sometime necessary to engage with, but the more you engage with it, the stronger you make
Starting point is 00:25:56 this whole thing. And the heavier it lies on all of us like a cloud. And the only real way to actually win in the long run is to find a way to get off of that to get out of this like this fucking treadmill of bullshit that has become everything all-consuming and it's it's in a lot of people's best interest for it to stay all-consuming um and i i i there's a there's a lot that's going on here because it's not
Starting point is 00:26:25 I think sometimes when you criticize people for the actions they take in situations like this they kind of interpret it as you saying well like you're stupid and you fucked up and you never should have done this and the way I think of it is more like this is a we have found ourselves
Starting point is 00:26:42 trapped in a really messy situation and no one has figured out how to get out. So it's not a situation of like people are dumb for having done something that's not effective. It's a situation of we are all trying to figure out what works in this new world. We have kind of somewhat accidentally, somewhat purposefully built for ourselves. And it is important to have humility
Starting point is 00:27:05 and be willing to accept it like, you know what, that's not working. And we have to stop doing the thing that's not working rather than, you know, treat it as if it's sort of a moral failing that something we tried was not effective. Welcome. I'm Danny Thrill. Won't you join me at the fire and dare enter? Nocturnum, Tales from the Shadows, presented by iHeart and Sonora. An anthology of modern day horror stories inspired by the legends of Latin America. From ghastly encounters with shapeshifters to bone-chilling brushes with supernatural creatures.
Starting point is 00:27:56 I know you. Take a trip and experience the horrors that have haunted Latin America since the beginning of time. Listen to Nocturnal Tales from the Shadows as part of my Cultura podcast network, available on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. podcast or wherever you get your podcast the last thing is it's like really it's not just the non-effectiveness but also the the idea that the fact that this outrage is just a constant is just a constant free banner ad for spotify every everywhere online is like also not great so it's not it's not even just not effective,
Starting point is 00:28:47 but you're just giving a corporation tons of free press. And maybe we can reframe the way we approach these things so that we don't do that. Because in the end, that's just kind of adding to promoting the misinformation. That's all that's kind of really doing. And it's not nearly as impactful as just Rogan doing it himself's not it's not nearly as you know impactful as you know just rogan doing it himself but it still is it still is a contributing factor and it does contribute to the backfire effect of people who listen to his podcast maybe people who like don't even but they're still going to get defensive over him because they're seeing this attack on him and even though he's even though he is a huge figure he's seen as an outsider. So that really does contribute to that backfire effect thing of getting people more and more invested in him as a content creator.
Starting point is 00:29:32 Which, yeah, is really dumb, but it's a thing we need to deal with. It's a version of the lesson people still didn't learn with Trump, which is that you can't beat these people by dunking on them. It doesn't matter that Joe Rogan said something dumb. It doesn't matter that Joe Rogan's inconsistent. It doesn't matter that Joe Rogan tells lies or whatever. That's not going to change anybody's mind about the dude because it's not about Joe Rogan. They don't support him because they love,
Starting point is 00:30:02 they support him as much as anything. The people who are at least engaging primarily online about it. Most of his fans are just, don't think about any of this because they're not as online as the rest of us. But the people who are kind of engaging with this and helping to fuel the culture war side of this thing, they don't care.
Starting point is 00:30:19 They're this, this isn't about his inherent characteristics. This is about, it's a chance to dunk on the enemy. So, like, you're not going to convince them of anything ever. That's all I had to say on this. Yeah. I don't know.
Starting point is 00:30:34 Yep. Because, again, I really resisted writing this episode for a long time because I didn't want to add to the Rogan discourse. But after a while, the Rogan discourse itself became worth talking about. Yeah. So, because it is more of a meta-angle, I'm like, okay, that is actually worth talking about. But yeah, I am so tired of hearing,
Starting point is 00:30:56 watching, and seeing the words Joe Rogan. Yeah, I'm exhausted by it. I hate that like, it's a bigger story in the United states than the gigantic war that might break out in eastern europe um it's it's just just a very frustrating time and the only way to win this particular game is not to play um so that's that's why we're doing this we're not going to stick his name in the description or the episode title um yeah it is
Starting point is 00:31:27 you know the the the title we were working with this under that we're not going to use so as to not feed into the algorithm was joe rogan the egregore and that is really how i think about it if you if you haven't listened to our episode on the the book about the flat earth book on behind the bastards that talks about egregores. And Egregores, it's basically a god that is made up by the kind of directed thoughts of a population of people. It's like a gestalt
Starting point is 00:31:54 deity that exists. It's like this thought form that if people put energy into it, it almost gains its own independence from the people that birthed it, even though it is just a thought form. It was just an idea or a presence, and now it basically is its own god that's self-sustaining and it can impact the world. Yeah, global capital is an egregore. kind of feed into the discourse around joe rogan the more he turns into one kind of outside of his own actions he he this idea of him has an influence on everything around us and boy we don't need that
Starting point is 00:32:35 do we certainly do not just set we just put that one down right try something else yeah let's uh uh throw a brick at your sheriff instead this will go better for you it i mean sure sure chris yeah okay chris chris said it not me yeah i mean obviously in minecraft he said bricks it's fine no robert robert robert robert it's not minecraft anymore it's a roblox the feds cracked in minecraft yeah you're right it's gonna take weeks for them to for them to their computers to realize what roblox is there legit was a story i think i saw on twitter about like yes like some yeah so some some kids who actually legitimately got arrested in russia for like blowing up a building in minecraft so like like literally in the... Excellent. Awesome. Yeah.
Starting point is 00:33:28 And instead, again, it's Roblox where nothing bad happens. Nothing bad happens. All right, everybody. Get on Roblox. And don't talk about Joe Rogan. And don't talk about Joe Rogan. It Could Happen Here is a production of Cool Zone Media. For more podcasts from Cool Zone Media, visit our website, coolzonemedia.com,
Starting point is 00:33:48 or check us out on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts. You can find sources for It Could Happen Here updated monthly at coolzonemedia.com. Thanks for listening. You should probably keep your lights on for Nocturnal Tales from the Shadow. Join me, Danny Trejo, and step into the flames of rife. An anthology podcast of modern day horror stories inspired by the most terrifying legends and lore of Latin America. and Lord of Latin America. Listen to Nocturnal on the iHeartRadio app,
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