It Could Happen Here - CZM Rewind: Elon Musk Has Lost the Gamers
Episode Date: November 28, 2025Mia and Gare discuss the social and political role of gamers and why people like Elon Musk and Sam Bankman-Fried spend so much effort portraying themselves as gamers. Original Air Date: 3.27.25 Source...s:https://www.usatoday.com/story/sports/nfl/2024/09/15/deshaun-watson-trade-details-texans-browns/75189022007/ https://www.youtube.com/watch?v=z1ykCc588Zw https://thecourier.com/news/549130/browns-need-to-start-asking-questions-about-depodesta/ https://www.georgiaentertainment.com/2024/04/georgias-got-game-why-the-gaming-industry-is-larger-than-film-television-and-music-combined/#:~:text=The%20dominant%20entertainment%20industry%20is,than%203%20billion%20active%20gamers https://app2top.com/news/the-gaming-industry-in-2024-by-the-numbers-a-review-by-gamesindustry-276003.html https://www.ign.com/articles/asmongolds-twitch-channel-banned-following-racist-rant-about-palestinians https://g-mnews.com/en/global-games-market-will-generate-usd-187-7-billion-in-2024/See omnystudio.com/listener for privacy information.
Transcript
Discussion (0)
This is an I-Heart podcast, Guaranteed Human.
On this week's episode of Next Chapter, I, TDJ, sit down with Denzel Washington,
a two-time Academy Award-winning actor and cultural icon.
I don't take any credit for it.
I just didn't put me first.
I just put God first, and he's carrying me.
Listen to the next chapter podcast on the I Heart Radio app, Apple Podcast, or wherever you
get your podcast new episodes drop weekly podcasters it's time to get the recognition you deserve the
iHeart podcast awards are coming back in 2026 got a mic then you've got a shot every year we celebrate
the most creative compelling and game-changing voices in podcasting is that you submit now at iHeart
podcast awards dot com for a chance to be honored on the biggest stage in the industry deadline
december 7th this is your chance let's celebrate the power of podcast awards
Podcasting and your place in it.
Enter now at iHeartpodcastawards.com.
What up, y'all?
It's your boy, Kevin on stage.
I want to tell you about my new podcast called Not My Best Moment,
where I talk to artists, athletes, entertainers, creators, friends,
people I admire who had massive success about their massive failures.
What did they mess up on?
What is their heartbreak?
And what did they learn from him?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Check out Not My Best Moment with me kept on stage on the IHeart Radio app, Apple Podcasts, YouTube, or wherever you get your podcast.
Hi, Kyle.
Could you draw up a quick document with the basic business plan?
Just one page as a Google Doc.
And send me the link.
Thanks.
Hey, just finished drawing up that quick one page business plan for you.
Here's the link.
But there was no link.
There was no business plan.
I hadn't programmed Kyle to be able to do that yet.
I'm Evan Ratliff here with a story of entrepreneurship in the AI age.
Listen as I attempt to build a business.
a real startup run by fake people.
Check out the second season of my podcast,
Shell Game, on the IHeart Radio app
or wherever you get your podcasts.
CallZone Media.
Welcome to It Could Happen here, a podcast trying to figure out
why some of the most powerful people in the world
want everyone to think that they're gamers.
It is your host, Me, along with me as Garrison Davis.
Hi, I've played a video game before.
I'm not very powerful, but I too have played
many several video games
see I wouldn't I wouldn't say several
I've played like a few
I many I have played too many
simply too many video games
so okay
this is this is in some ways
kind of a lighter episode because Jesus
fucking Christ everything's really depressing
is something going on out there
it's all really bad and one of the people who's in making
everything really really bad is Elon Musk
who has somehow managed
to like piss off the gamers
the PayPal guy
The PayPal guy
The owner of X
I've I've been
I've been locked in my
In my gamer cave for the past like five months
I've not left
I'm just hearing about this now
Yeah you might you might know of him
As the guy who paid another guy
To play Path of Exile 2 for him
We will get to that
See I don't play those games
Those games are gay
I only play Nintendo
Mecca games
And Hell Divers 2
Like a loser
That's that's reasonable
That's reasonable
those are those are fine games oh and sonic oh god okay pushing aside the subject to sonic
so okay i want to take a look a bit about why this sort of matters and why all of these
fucking really rich assholes are sort of trying to pretend to be gamers and i think the place to
start here is with the fact that gaming is in a hundred and eighty four point three billion dollar
industry. Todd Harris, who is an extremely annoying guy, but is also right, points out that this is more
money than TV, movies, and music combined. So this is the largest entertainment market in the
world by such an astounding margin in terms of just dollar value, right? Something like three
billion people play video games. It's mostly mobile games, which makes the story I'm about to
tell very weird, because the actual people who play these games, again, it's a lot of mobile
games and it's also mostly people who are women and non-white and yet however comma when people
think about like the gamer TM you are not thinking about that yeah like as a political class
yeah yeah you know like when people say the word gamer yeah you're thinking of a bunch of weird
in-cell right-wing dipshits who are white and suck ass and this is in large part because gamer
was sort of the first like truly effective political mobilization of like the gamer as a political
identity and obviously this is you know this is a fascist movement now part of the reason this works
and we're going to be getting more into why this sort of works later but part of the reason
this works is that this is an extremely large group of people because it's new no one has sort of
defined it as a political identity before and it's also filled with people who are extremely
insecure about their identity as a gamer because this is a relatively new medium which is why
everyone fucking either wants their games to be like treated like movies or some shit or they
want it to be sports because those are sort of cultural things with enormous amounts of money
and then that are taken like quote unquote more seriously yeah yeah and so the the effect of
this is that the cultural affect of being a gamer is extremely important to these people and this
is true actually really both on the left as much as it is on the right there are a lot of like
sort of political figures
I don't know
you're sort of like
online people
who come out of gaming
like H-bomber guy
I guess is an example
like Hassan to some extent
there's just like a lot of people
who are like
gamers and then they sort of like
become political
but on the other hand
gaming has always been like a
not always but has traditionally
been an extremely right wing
space
oh god Garrison
I feel like you will actually
appreciate how fucking shit this is
have I told you the story
about Kabab the jerk
German? No. Oh, boy. Okay, so back in the dawn of time, I played a lot of Harstone as a kid,
and I was like, I wasn't like good. Is that like a resource management type game for like gay
autistic people? No, this is the, this is the World of Warcraft card game. Okay, that's,
that's even more embarrassing. Yeah, really bad, really bad. I think, I think I peaked at like
2K legend North America, which like technically speaking is like top like half of percent of players in the
world. Digital collectible
card video game? Come on.
Oh yeah. Yeah. But
2K legend N.A. is like
fucking shitter ranks. It's bad. I was never
like good, good at it. I was just
like okay, kind
of. But you know, this is like a thing that I did growing up.
And something I remember is like all over the fucking
Hartstone streamers. And these are like really big streamers would play
music from this guy. They called Kabob
the German. And it turns out that his actual
name was removed Kabob. Because
he was a fucking German neo-Nazi
Well, many
such cases. Yeah, for people
who are not aware of like
mid-2010s
German fascism, remove kebab is like
a slogan calling for the ethnic cleansing and
genocide of Turkish people in Germany.
So, great stuff, great
stuff. This was just sort of like the water you
were swimming in if you were a gamer in
like the 2010s.
Now,
this goes some way
to explaining something that I noticed
kind of recently
which is the absolutely
bizarre obsession
these tech CEOs
who want to be thought of
as gamers
and so the two examples
we're going to look at
are Sam Bank and Freed
and this is really
technically on both sides
of the political spectrum
right?
We're going to look at
Sam Bank and Fried
and we're going to look
at Elon Musk
our new
overlord I guess
so we're going to start
with Sam Bankman Freed
and you know
as we go through
what's happening here
we're going to sort of
unravel
it's so important to them to be seen as gamers.
And I guess it is important to know,
like, Sam Bakeman-Fried, like, is,
I guess, like, he is a gamer
in the sense that, like, he's, like, addicted to video games
effectively and just plays them fucking
literally constantly. Yeah, he looks
to the part too, no offense.
Yeah, yeah. Before he was put in prison for 25
years for fraud. Well,
probably not anymore. He's probably going to get
part of God. Maybe. We'll see.
We'll see. I don't know. Crypto vote.
It's the most valuable voting block now.
All young Americans are two poor.
to open bank accounts, so they put all their money in crypto, so now they're going to vote for
whoever makes line go up. I'm going to become the Joker. So, okay, think about Sam Bank and Fried,
for people who have forgotten who SBF is, he is the guy who was the founder of FTX, which was like
a crypto exchange that was actually effectively a giant scam where he took everyone's money
and bet it on the stock market and lost it. And, you know, Robert did a sort of behind the
bastards on him. And one of the things that happens constantly is that he's just like always
He's fucking playing video games.
He's playing this really dog shit game
called Story Brick Borology Meetings.
He is a League of Legends addict,
which is like, as any gamer will know,
a person who plays League of Legends all the time,
like one of the worst categories of people who's ever existed.
And one of the things that SBF did as a sort of PR thing, right,
was let the author Michael Lewis of The Big Short,
we're going to get to Moneyball in a second blindside
other books
reputable financial
advice books is what I'm hearing
but you know
our very very powerful influential
and wealthy American journalists
just let him sort of tag along
and Michael Lewis's sort of angle
on understanding him
and this is something that like SBF was like
you know was like projecting
right in order for this to be the image of him
was him as like the gamer
and this sort of just like baffles Michael Lewis
because he just like doesn't understand
someone who just
has ADHD and plays video games
all the time and doesn't give a shit so he plays
video games meetings. Like no one has ever
been like this. I have no idea what you mean.
I actually don't play video games
in meetings because it is too obvious.
I play video games once a week.
That's kind of my limit. Oh God.
This is the one part about Sam Baker free that's relatable to me.
I play so many video games. It is my like anti-depression
strategy basically like when I need to not
think for a while. There's just me
playing. Actually, Path of Exile, too. One of the games
that we're going to be fucking talking about today. Something that I
play a lot of. I've done so much
fucking gaming, like, God, I used
to play this game called Smite, which is like
a Mova, like League of Legends, but like third
person. And I played so much smite that
they were pros showing my casual games.
When the Zuma Revolution comes
and they execute the gamers and they execute B, I'm going to
be like, yeah, you know, that's reasonable.
Like, can't argue with that. I'll inform
the council. I'll, can't argue.
For our next spokes council meeting, I'll
bring it to the table. That's reasonable.
but you know so so what what what happens with this sort of thing is that is that Michael Lewis's image of SBF becomes as this gamer who's doing these completely incomprehensible things whose mind must be so unbelievably brilliant yeah totally because he's just like playing fucking video games all the time and and this gets to one of the aspects of why these people do this this sort of like pretending to be a gamer thing and like and like SBF like is a gamer right but like why they why they make us part of their cultural image which is that a lot of the traditional media people
even though gaming is an enormous industry.
It's extremely profitable and is enormously culturally powerful.
It doesn't have the same kind of critical culture around it doesn't exist that you would
see for something like movies.
Or like respectability in some way.
Yeah.
Except in like the reversed Sam-Bakman-Friedway where like the schlubbiness is part of what
makes him like an eccentric genius, right?
Like like that era of like Silicon Valley guy.
that's like he's he's so different right like he's he's not like put together and this like shows
how he's like a new and innovative thinker so it's kind of like it's kind of like a double-edged
sword in like that specific way yeah well this this is all a feedback loop right because like part
of it not being respectable is that someone like michael lewis right who was like as establishment
of a journalist as there's ever been these people don't play video games they're one of the
few groups of people who just like don't game are these like traditional mainstream sort of
access journalists right and so they run into this
shit, and they have no fucking idea what the hell
is going on. And it's just
really, really easily to sort of bamboozle
them by just doing something that any gamer
like, you know, you, like you show
a gamer, like a League of Legends addicts
and they will instantly be able to just like read
this person like a fucking book. Also, by the way, gaming
addiction is like kind of a
fake thing. I'm like mostly joking here, but also
like League of Legends makes you a worse
person. It simply
does, you just get mad all the time.
I know too many League Legends players in my goddamn
life. Holy shit. Terrible game.
Yeah, but arcane, though, right?
All right.
Continue.
Oh, God.
Okay, we're going to take an ad break, and then when I come back, I'm going to explain part of why this worked, which is the unique incompetence of Michael Lewis.
Well, I look forward to that.
I love hearing about unique incompetence.
A decade ago, I was on the trail of one of the country's most elusive serial killers.
But it wasn't until 2023 when he was finally caught.
The answers were there, hidden in plain sight, so why did it take so long to catch him?
I'm Josh Zeman, and this is Monster, hunting the Long Island serial killer,
the investigation into the most notorious killer in New York, since the son of Sam, available now.
Listen for free on the IHeart Radio app, Apple Podcasts, wherever you get your podcasts.
Hi, Kyle, could you draw up a quick document with the basic business plan?
Just one page as a Google Doc, and send me the link. Thanks.
Hey, just finish drawing up that quick one-page business plan for you.
Here's the link.
But there was no link.
There was no business plan.
It's not his fault.
I hadn't programmed Kyle to be able to do that yet.
My name is Evan Ratliff.
I decided to create Kyle, my AI co-founder,
after hearing a lot of stuff like this from OpenAI CEO Sam Aldman.
There's this betting pool for the first year that there's a one-person billion-dollar company,
which would have been like unimaginable without AI and now will happen.
I got to thinking, could I be that one?
in person? I'd made AI agents before for my award-winning podcast, Shell Game. This season on
Shell Game, I'm trying to build a real company with a real product run by fake people. Oh, hey, Evan.
Good to have you join us. I found some really interesting data on adoption rates for AI agents and
small to medium businesses. Listen to Shell Game on the IHeart Radio app or wherever you get your
podcast.
What up, y'all? It's your boy, Kevin on stage. I want to tell you about my new podcast,
called Not My Best Moment, where I talk to artists, athletes, entertainers, creators, friends,
people I admire who had massive success about their massive failures. What did they mess up on?
What is their heartbreak? And what did they learn from it?
I got judged horribly. The judges were like, you're trash. I don't know how you got on the show.
Boo, somebody had tomatoes. I'm kidding. But if they had tomatoes, they would have thrown the tomatoes.
Let's be honest. We've all had those moments we'd rather forget. We bumped our head. We
made a mistake. The deal failed through. We're embarrassed. We failed. But this podcast is about
that and how we made it through. So when they sat me down, they were kind of like, we got into
the small talk and they were just like, so what do you got? What? What ideas? And I was like,
oh, no. What? Check out not my best moment with me, Kevin on stage on the Iheart radio app,
Apple podcast, YouTube, or wherever you get your podcast. I'm Robert Smith. This is Jacob Goldstein.
And we used to host a show called Planet Money. And now we're back.
making this new podcast called Business History about the best ideas and people and businesses
in history and some of the worst people, horrible ideas and destructive companies in the history
of business. Having a genius idea without a need for it is nothing. It's like not having it
at all. It's a very simple, elegant lesson. Make something people want.
First episode, How Southwest Airlines Use Cheap Seats and Free Whiskey to Fight Its Way Into the
airline business. The most Texas story ever. There's a lot of mavericks in that story. We're
going to have mavericks on the show. We're going to have plenty of robber barons. So many
robber barons. And you know what? They're not all bad. And we'll talk about some of the classic
great moments of famous business geniuses, along with some of the darker moments that often get
overlooked. Like Thomas Edison and the electric chair. Listen to business history on the IHeart
radio app, Apple Podcasts, or wherever you get your podcast.
so we are back now okay obviously part of the reason this works too is you know as i've been talking
about right like these these really out of touch sort of like mainstream journalists who just
don't understand an enormous market right but lewis is in some sense kind of a special case
because he is really truly an unbelievably gullible dumbass and to get an understanding of this i'm
going to go into something that lewis in theory understands a lot better which is sports so he
Lewis has written two of the most famous books
ever written about sports, right?
He wrote Moneyball, which is the book
that we're going to be talking about,
which I'll get to in a second,
and he wrote The Blindside,
which is another book that, like,
talk they talk about on Behind the Bastards
and go listen to that.
But I want to go in on Moneyball.
Moneyball is supposed to be this book
about how this underdog
Oakland athletics team invented,
like, baseball metrics.
And they used Sabre metrics to, like,
build this roster out of nothing
that, like, went to the playoffs and did really well.
And, and like, I'm not,
not going to get into the extent to which this was
kind of a mirage about that
Oakland A's team, like whatever, I'm not going to argue about
baseball statistics. What I will argue
about is that one of the characters
in this fucking book, right, who's
one of the sort of like underdog geniuses
and like Michael Lewis loves to find, right?
Is this guy named Paul Podesta?
He is like one of the main figures in this book.
He's like, he's kind of like an assistant coach basically.
What baseball team is this? Oh, this is the Oakland
athletics or now the, uh, Las Vegas
athletics or some shit. I don't know. They moved
Vegas. I don't know what they're called the athletics now. No, no, they are originally
called the athletics. I don't know what they're called now. They've always been the, well,
the, everyone just calls them the Oakland A's. Well, they've been the A's forever, but yeah,
they've, they've also been stolen. Las Vegas has now stolen both the football team and the
baseball team of Oakland. Oh, see, I was thinking of the football team. Yeah, because I was like,
wait a minute, didn't, didn't Las Vegas steal? Didn't the Raiders go there too? Yes. Yes, they stole both
of them. That's what I was thinking. And I am more of a baseball head than a football head, but
Yeah, so, okay, unfortunately, we're going to be talking about football here.
So this guy, right, Paul Podesta's, like, one of these sort of geniuses.
She later goes on to be, it's kind of unclear exactly what he was doing in the organization,
but he is hired by the just absolutely wretched the football franchise, the Cleveland Browns.
Now, to get an understanding of how wretched the Cleveland Browns are, my opening statement
for him on the Browns is it is genuinely unclear how responsible Paul Podesta is for the
Browns over the course of two seasons going
1 in 31, which is
a feat of like, just
absolutely sucking shit that is
unrivaled in any other major American sports.
I think until the fucking moon
crashes into the earth, no one
is going to fucking go 1 in
31 in 2 cross two seasons of football
again. So again, that is a 1 in 15
season followed by an 0 in 16
season. It's the second 0 in 16 season
ever. Unclear how responsible
for this he is. But what he is responsible
for is the Sean Watson trade.
okay it's like me
why the fuck you're talking about this part of this is also like these people
are just evil
um de sean watson is a serial sexual predator
I couldn't get an accurate estimate
of how many women specifically massage
therapist mostly have accused him of sexual assault
he is like one of the worst people in the entire NFL
which is a league of a lot of people who absolutely
fucking suck shit so so that's the first thing you have to
understand about watson is that he is just
really fucking like morally reprehensible
right he is like a bad enough
sexual predator that the NFL actually fucking
suspended him for a season
and Paul Podesta, who again
is the guy who Michael Lewis is
supposed to be like touting as like this genius
analytics guy decides
that he is going to set up this deal for
his team to trade for Deshawn Watson who had been on the
Texans and again like
Garrison like imagine how evil you have to be
for the Houston Texans
to trade you on fucking
moral grounds. Mia, do you expect
me to know anything about the Houston
Texans? It is a team from
Houston, Texas. That's all you need to know about this. And they traded this guy.
Hey, at least it's not Austin. No offense to our Austin listeners. They fucking traded this guy,
right? And Paul Podesta orchestrates this trade that is three is the worst trade in the history
of football. It is three first round picks, two thirds, two third round picks and a fourth round
pick. And they hand this guy who again, I kind of emphasize this enough is a serial sexual
predator, right? They hand him
230 million
guaranteed dollars, the
largest guaranteed salary, the history of the NFL.
So, okay, so how does
Deshawn Watson, like, again, this guy who's being held
up by the guy who, like, is now laundering
being a gamer as like the great
symbol of sort of like cultural, like, being
a rogue outsider, right? How
does Deshaun Watson, his like
greatest fucking project do on the field?
So in his first season, he basically got
injured immediately. In his second
season, in weeks one through
out of out of 759 quarterbacks since the year 2000s to start weeks 1 through 5 out of again
759 quarterbacks he ranks 753 out of 759 EPA for dropback
753 out of 759 they traded three first round picks for this guy he has a mind-boggling an
EPA of negative point three which means every time the serial sexual predator drops back to
make a pass, they are expected to get 0.3 less points than an average team would.
How did you trick me into being on a sports episode?
I only agreed to this because I thought it was video games.
Don't worry. We're almost done with the sports part of it.
I promise there is actually a reason why I'm doing this, which is the argument that sports
and the sports and gaming actually serve very, very similar cultural roles for the right.
Yeah, of course. Yes. I understand that. I can, I
I can see that.
Yes, also I've always
wanted to fucking complain about this on air
and this is the best fucking chance
I've ever gonna get
so Jesus fucking Christ.
Is this like what I talk about
like movies or something?
Is this?
Yes, yes, this is what it feels like.
Is this what I sound like?
Yes, it is.
It is absolutely what you sound like.
So this guy is like
a generationally awful quarterback.
They sign away basically
the entire future of this team
hand this guy who is a serial sexual predator
$230 million and this is the guy
that fucking Michael Lewis
expects you to think
is like a fucking analytics genius.
And this all comes back to, again, like, you know, the sort of mythology, the basic mythology of the nerd is that they're, like, picked on, like, by the jock or whatever, right?
That's like, that's like the fundamental base of their mythology that there's, like, oppressed by this.
But, like, it's just, like, the same masculinity bullshit all the way down.
And you can watch, like, just like the worst people in fucking history just trick literally exactly the same people into thinking that they're fucking geniuses by using by using both of these fucking affects.
So I want to read something, you know, in looking at the way that this stuff functions,
the way that gaming functions, like, specifically in the culture and, you know, why these people
choose to use gaming as, like, you know, as the sort of affect they're trying to project
to project into the world.
I want to read something by a friend of the show, Vicki Osterweil, in a piece called Game Boys.
Video games also emerge at a time when technology facilitates an increasingly administered life
in which alienation and isolation feel like a prerequisite to social engagement.
Consumer choice is a form of control.
An unbounded economic competition produces widespread anxiety.
To structure as pleasurable the repetition, learning, and boredom that one once mastered
to live under current economic conditions, games rely on affects, moods, and ideas that are
capable of producing not only forms of violence directed towards non-normative groups,
but also forms of intimacy, fantasy, and play.
that point towards a horizon outside of capital's clutches.
Games provide different compensations for people
who are differently situated in the social hierarchy.
They give white men aggrandizing power and vengeance fantasies
that modulate their sense of self-importance
under conditions that disempower them,
but they are also capable of giving everyone else
the fantasy of an alternative to white supremacist's patriarchal capitalism.
This has been particularly clear
in how queer creators, writers, and fans
have found space in and around games
despite the organized harassment campaigns,
intensely misogynist industry advertising campaigns,
and widespread critical and cultural degradation of games
that aren't played by cis men.
So I think the important thing here,
and this is something important to remember
both for Sambay been freed
and also for the construction of right-wing gaming movements in general
and for what we're going to talk about with Elon Musk
is that gaming is contested ground.
As much as we think of gamers as like right-wingers, right,
there are a lot of what you would call to like traditionally sort of left-looming
demographics that play video games and have made spaces here because as much as they are
in some ways like this force of discipline that like is something that you learn the kinds
of like ability to tolerate boredom and repetition and things like that that you know
you use for fucking work they're also a thing that people use to like escape the fucking hell
world totally and like i mean i know this right like i am fucking
like I'm a Chinese trans woman who is better at video games and both the people I'm gonna be fucking talking about in this story right like well I heard I heard his path of exile character was actually quite advanced but we're gonna we're gonna talk about the path of exile character fucking next you know but but I mean it's worth it's worth mentioning like speed running right which is a very very trans genre competitive gaming in general competitive fighting games uh yeah it depends it depends a lot on the genre melee I'm gonna briefly mention Sonic Fox who is a black
non-binary who's like one of the greatest fighting game players of all time
incredibly beloved uh the only person history ever to beat someone 13 to zero and a first to
11 absolute legend right but but you know these are the people that that these sort of like
fascist adjacent people are trying to drive out so they can use gaming as like as a sort of cultural
force and this functions both in gaming and also fuck it in real life right now these people are
in power and you know who else is in power it's a products and services to support this
podcast all hail a decade ago i was on the trail of one of the country's most elusive
serial killers but it wasn't until 2023 when he was finally caught the answers were there hidden
in plain sight so why did it take so long to catch him i'm josh zeman and this is monster
hunting the long island serial killer the investigation into the most notorious killer in new york
since the son of Sam, available now.
Listen for free on the IHeart Radio app, Apple Podcasts, wherever you get your podcasts.
Hi, Kyle, could you draw up a quick document with the basic business plan?
Just one page as a Google Doc, and send me the link. Thanks.
Hey, just finished drawing up that quick one-page business plan for you.
Here's the link.
But there was no link.
There was no business plan.
It's not his fault.
I hadn't programmed Kyle to be able to do that yet.
My name is Evan Ratliff.
I decided to create Kyle, my AI co-founder, after hearing a lot of stuff like this from OpenAI CEO Sam Aldman.
There's this betting pool for the first year that there's a one-person, a billion dollar company, which would have been like unimaginable without AI and now will happen.
I got to thinking, could I be that one person?
I'd made AI agents before for my award-winning podcast, Shell Game.
This season on Shell Game, I'm trying to build a real company with a real product run by fake people.
Oh, hey, Evan.
Good to have you join us.
I found some really interesting data on adoption rates for AI agents and small to medium businesses.
Listen to Shellgame on the IHeart Radio app or wherever you get your podcasts.
What up, y'all? It's your boy, Kevin on stage.
I want to tell you about my new podcast called Not My Best Month, where I talk to artists, athletes, entertainers, creators, friends, people I admire who had massive success about their massive failures.
What do they mess up on?
What is their heartbreak?
And what did they learn from him?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Boo, somebody had tomatoes.
I'm kidding.
But if they had tomatoes, they would have thrown the tomatoes.
Let's be honest.
We've all had those moments we'd rather forget.
We bumped our head.
We made a mistake.
The deal fell through.
We're embarrassed.
We failed.
But this podcast is about that and how we made it through.
So when they sat me down, they were kind of like,
We got into the small talk, and they were just like, so what do you got?
What? What ideas? And I was like, oh, no. What?
Check out Not My Best Moment with me, Kevin on stage on the Iheart radio app, Apple podcast, YouTube, or wherever you get your podcast.
I'm Robert Smith. This is Jacob Goldstein. And we used to host a show called Planet Money.
And now we're back making this new podcast called Business History about the best ideas and people and businesses in history.
And some of the worst people.
horrible ideas and destructive companies in the history of business.
Having a genius idea without a need for it is nothing.
It's like not having it at all.
It's a very simple, elegant lesson.
Make something people want.
First episode, How Southwest Airlines Use Cheap Seats and Free Whiskey to fight its way into the airline business.
The Most Texas Story ever.
There's a lot of mavericks in that story.
We're going to have Mavericks on the show.
We're going to have plenty of robber barons.
So many robber barons.
And you know what?
They're not all bad.
And we'll talk about some of the classic great moments of famous business geniuses,
along with some of the darker moments that often get overlooked,
like Thomas Edison and the Electroship.
Listen to business history on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcast.
We are back.
Now, obviously the other part of this, you know, we've talked about,
We've talked mostly sort of about racial politics, but there's an incredible sort of gender politics in gaming.
And, you know, the thing about gaming, right, is that it is to some extent a tool that people use to cope with, like, you know, the realization of the violence of the gender system.
And, like, I am also doing this as much as the fucking weird white guy, Nazi, like, gamer dip shit, right?
Yeah, that's why I boot up FF7 remake to stare at Cloud Stryfe for hours on end when I'm feeling sad.
Mm-hmm.
But, you know, the problem with what's happening here, right, is that, like, the right, that we're experiencing violence in sort of in different ways, but it's like the systemic violence from the gender system, that is the same system. But these people's solution to is to blame it on women, right? And this is, you know, I had a conversation with Vicky about this, for a lot of this stuff is sort of drawn from. And, like, I would compare it to, like, you know, lots and lots of people deal with social isolation, right, and deal with this violence. But, like, you know, on the other hand, most of us don't become mass shooters.
Most, most, yeah, I would say that's true.
Yeah, right.
And so we can look at the structural forces that produces people and also just go like, fuck
them.
Like, eat shit.
Like, I'm sorry, you've become Nazis.
Like, fuck off.
Skill issue in some ways, among other environmental factors.
Yeah, yeah.
But also a lot of times, these people aren't fucking, like, they're not dealing with
shit at all, mostly, right?
I mean, like, yeah, like, okay, like, Elon Musk's weird insecurity is to some extent because
of the gender system, right?
But, like, also, he's the richest man in the world.
He's the most powerful man alive.
He's one of the most powerful people
who has ever lived
and he still has the same sense
of like aggrievement
that powers all these people
and this is like one of the key things
of like the gamer mythos, right?
Is that these people constantly believe
that they're being oppressed
by like jocks or whatever
and now it's been shifted into this.
Not anymore.
Yeah, now they believe
that they're being oppressed
by like fucking women and minorities.
Right.
And it's actually,
the people who are actually doing the oppression
is now all of the don't
nerds at the top of the system now.
It's, it's, but we have, we've had a, we've had a, we've had a full uno reversal.
But the thing is, people have always been at the top of the fucking system, right?
And like, but, but it's this affect, it's this, it's this, it's this feeling they have of
their, of them being the ones who are oppressed that, like, you know, made them into
the shock troopers that we saw with Gamergate.
If you're going to read one Vicky Oswald thing, and I'm citing her a lot because I think
she's done a lot of the best critical reporting on video games, which is to feel that,
I feel like we just haven't done much critical shit with. Like, I mean, there's been a
awesome stuff about working conditions in the games industry
which are fucking terrible and it's good but like as
a medium there hasn't been
any way near as much critical engagement with it as
there's been with like film or music
but if you're going to read one thing
from her read a piece called Goon Squad
which is about the sort of like fascist reaction
to the really broken state
of cyberpunk 2077
when it came out and one
of the arguments that she makes is that these gamers
are being I mean literally being used as like scabs
and pinkertons against people who make video games
and you know and this expands out
to work more broadly.
They're literally being used
to silence anyone
who sort of talks
about the problems
with like this game
that like
when CyberPoint
277 came out
it was literally
giving people seizures
because it was
it had just like
fucking strobing flashes
and bullshit in it
that they didn't warn
anyone about
because it was a broken
shitty game
and you know
they're also used
for just like
anti-queer
and like anti-feminist
harassment campaigns
and that's how
they're sort of
mobilized in real life too
and that gives you
an insight into why
these people sort of
like do this signaling
right?
is that they're also, like, signaling to their base
that, like, I am one of you, et cetera, et cetera,
like, you should fucking support me for this shit.
Now, pivoting a little bit.
So when I was first talking about this episode,
I kept on accidentally saying Sam Altman instead of Sam Bankman freed
because, like...
Yeah, many such cases.
Yeah, like, the last fucking white boy scammer
named Sam has been replaced by an additional subsequent
white boy scammer named Sam.
And it turns out, though, I looked up Sam Altman
and he has also been doing this, like, gamer stick
thing, like specifically in
interviews with Elon Musk. Yeah. Yeah.
It's fascinating. They're both fucking doing it now.
And this brings us to
the man
who has spent the most time publicly
lying about fucking video games recently,
which is Elon Musk. And Elon Musk is
not really a gamer,
I would say.
Like, he sort of plays video games.
He's a ketamine user.
He's a Twitter power user.
He is the Shadow President.
Yeah, the
The rich is man in the world.
Rich is a man who has ever lived.
Yeah.
Also that he is really obsessed with everyone thinking that he is like,
he's an elite video game player in like multiple games.
He's obsessed with this.
He's also, I believe the term is a meme lord.
If I'm reading this right.
Oh God.
One of his Path of Exile 2 characters,
I didn't put it in the script because it's actually not the one we're going to talk about.
But one of his characters in that game was named Keckius Maximus.
So like this is the level of mine.
That is one of his favorite names.
In his White House office,
he has a he has a kekius maximus portrait hanging behind his desk there's an AI generated image of
like pepe the frog and like and like roman like caesar attire i hate everything so yeah this is the
guy who runs into country now yeah oops so elin musk has been lying about being good at video games
and the preface to everything we're going to get to is that he has actually he he's like for a long
time been doing a like i'm a gamer thing so his his kind of problems and i think
really the origin of the weird
paying people to make him look like he's good at video
games thing that we're going to get to in a second
this is something that Blue Sky user
Gay Dog reminded me of because I'd forgot
he has so many gaming scandals I'd forgotten
about this one
which is that
he at one point posted
his build for the hit game Eldon Ring
which is very difficult game
and he had two different
shields equipped which makes
literally no sense
it's like overencumbered
like it's
okay
The best explanation I've tried to
I figured out for like how bad
at this game he is is that posting
this build on Twitter is the video game
equivalence of going like hey look
at my fucking sports car and stepping into like
the shittiest call you've ever seen and then
like slamming the accelerator with the parking
break on. Hey I love
the Mazda Miata. That's
like the game equivalent. Everyone
who looked at it immediately was like this is
the dumbest man who has ever lived.
This man has no idea what the fuck he is doing
he is just like
unable to understand
basic fundamental systems
about this game
like just baffling
incomprehensible bullshit
and this was like
kind of a scandal for him
it wasn't like a huge one
but like especially like this is one
that sort of broke onto the left
a lot and people were giving him shit about it
so the next time he wanted to brag
about having been good at video games
he very clearly like paid someone else
to like accomplish some stuff
in this game called Diablo 4
I'm not going to talk about Diablo stuff much
because I'm a Path of Exile player
and not a Diablo player
Diablo and Path of Exile like
very much the same kind of game
basically like you click somewhere
and your character goes there and it
you click other things that it does attacks
but famously
like this year he pretended
to be one of like
the best Path of Exile 2 players in the world
and he was doing this on his
alt account which is has to handle
it's Cybergamer
420 but all the E's
are threes
so it's C-Y-B-3-R-G-A-M-3-R-420
Wait, wait, wait, wait, say you that again?
It's at C-Y-B-3-R-G-A-M-3-R-420.
So I think I found something.
I think the 420 at the end
is actually a reference
to Hitler's birthday, April 20th.
God damn it.
so okay he like claims to have one of the like the best characters in hardcore which is a mode of path of exile where if he die once you get kicked out of it so it's very hard it's to like prove that he actually did this he like does a live stream where he tries to play path of exile like on a twitter live stream and it is immediately obvious that like he has no idea what he's doing like it's not just obvious people who play the game i hadn't played path of exile too at this point right i had only played the original one like i
a decade ago, like a little bit of it.
And I took one look at what he was doing
and immediately was like, this guy has never played this game
before. Like, has no idea what he's fucking
doing. Like, it was so unbelievably
obvious. Like, he, like, walked past one of the most
valuable currencies in the game, just, like, walk past
it, didn't notice it. It's, like,
staggeringly obvious to anyone who plays video games.
This guy has no idea what the fuck he's doing.
And this actually explodes
on him. And eventually, he's
forced to reveal that he paid someone
to level his Path of Exile 2 account
and then he claims that he never claims,
that it was his PathfaxL2 account
and this
Jenny Wynley has been a
real problem for him because
it pissed off like the
entire gaming scene
so you have videos with like millions of views
some guys like Asma Gold who was like
he's a very famous right wing streamer
who like sucks ass like is like
a turbo right winger
like spends his time
screaming about how
like black people in video games
is DEI and woke and how it's
destroying the
video game industry
and fucking
Asma Gold is
watching this video
and being like
this guy is a lying
piece of shit
what the fuck
and like
everyone fucking reacts like this
it's genuinely wild
I've never actually
seen people
like react to this
to like to Elon like this
and like again
like this is his allies
on the right
taking one look at this
and being like
wait this guy's just like lying
now
what's interesting
about
about this to some
extent, is that, like, again, his whole thing here is he's trying to, like, pretend that he's
like a pro gamer or whatever, but his affact is still largely targeted towards non-gamer
in the sense that, like, there's no way, I mean, okay, I guess it is possible that he genuinely
is so ignorant that he believed that he could just pretend to be a top of a little pex of
path of exile player on a stream using someone else's account. But, like, there's no way anyone
who plays video games could fall for that. And a lot of the people he talks to about the stuff
are people like Joe Rogan, who aren't, like, gamer TM people, right?
it's like a lot of people who aren't gamers
and he's like sort of hyping up his reputation with
and so he's really on the one hand
yeah he is signaling to his sort of fascist base
but in the other hand
he's trying to use this sort of like cultural cachet
of gaming as like this sort of renegade right wing phenomena
to like launder his reputation
except he fucked up
because he he you know spent all of this time
trying to like pretend to be a gamer
but the thing about gamers is that like
there is literally an entire genre of video
on YouTube that is very, very popular
that is just like people exposing people
who cheat in video games
and cheated records of video games
and Elon has walked just like
directly into this bear trap, right?
And that means we got them folks.
Mission accomplished, wrap it up,
we beat Elon Musk.
We fucking got him.
It's over.
He's been cast out of civil society
for the high crime
of pretending to play a video game.
He's lost all respect
among the farthest reaches
of the right
so what's next
we have one
he has one more scandal
that we actually have to talk about
is this about the one video game
he hasn't played
which is the funniest
Elon Musk gamer story
in my opinion
which what are you
which what are you talking about
that's the one
that he had to publicly announce
that he does not play
GTA 5
oh that was funny
I forgot about that
because he doesn't like
quote unquote
doing crime
and GTA 5
quote,
required shooting police officers
in the opening scene
just couldn't do it, unquote.
Oh, I can believe
forgot about that.
So that proves
that at least he has some integrity.
God.
Now, some gamers
might be sick individuals
acting out, you know,
violence, power fantasies,
but at least Musk
has some integrity
to not harm
police officers in GTA5.
That really shows
that there's like a moral compass
behind all of this.
you know, at times
strange behavior.
Yeah, that's also
like, that's also him signaling
to like a different,
like the weird Christian part of the base
that's like, oh, violence and video games is bad.
Because he's trying to signal
to all of his group simultaneously.
And all of them are like,
this guy is a fucking loser
who sucks ass
and we hate him.
It is pretty embarrassing.
That doesn't bring me much joy
because, again,
he is the most powerful man in the world.
No.
But it is my,
mildly amused it.
Yeah, but I, so there is a sort of serious note to this, which is that, like, the pushback
he is getting here is, like, I think actually kind of is significant.
So the last thing I want to talk about is, is, is him pretending to have been like a quake pro,
which the thing that he did.
Quake pro.
And there's a very interesting video about this by the YouTuber Carl Jobs, who is like,
his thing is like people who fake, who like fake things in video games, basically.
And he is, like, not a leftist.
He's like, like, a center-right guy, basically.
I mean, there's arguments about exactly how far right he is.
But he did a video about Elon claiming to be a quake player.
And what he found, so Elon apparently did actually play in an early quake tournament,
but none of the good players were there.
And his team came in second, but they came in second because they had better Wi-Fi
than everyone else.
And so they had less latency, which made them invincible until they ran into a team that
also had good Wi-Fi and then he got destroyed.
Which I just think is funny, right?
That's like a classic Elon Musk story, which is he has his thing claiming that,
he's like a fucking gamer legend,
but it's actually because he had more money
than anyone else until he ran to someone who had the same amount of money
that he did and just got destroyed.
But the reason I bring this up is that
like, at the end of this video,
Jobs does like goes on this whole thing
about how, and this is like a stronger statement
against Elon Musk than I have seen from anything
in the mainstream press, where he literally goes
in a thing where he says, yeah, every single thing that Elon Musk
has been saying here is a lie.
And because he is just obviously
lying out of his ass, but literally every
in a field that I know. This means that I literally can't trust him when he says anything about
any other fucking field that I don't know. And this is a real shift, right? I have never seen a
mainstream journalist right down. Elon Musk is just clearly a liar about this. And so you should
not be able to trust anything else he fucking says. This is a larger degree of pushback and anything
else ever fucking seen outside of like the left about what Elon Musk is doing. And like just
the willingness to just be like, this guy is a fucking just a serial liar. Like,
that he says is a lie. He literally calls him
a con, like says his activities like a con man.
He says the things that he's saying are like either lies
or delusional. There is a kind of
like shift happening right now where people like
really are turning on him.
There's a thing that happened literally today where
Ubisoft, you know, Ubisoft is
famously like not a leftist
company, right? Like
they've done a lot of horrible, it's fucked up
sexual assault stuff.
So Elon's mad at Ubisoft
because one of their games has a black guy as
as like a character in it. And
And literally the official assassin's creed account
replied to one of his tweets
saying, is that what the guy playing
your path of exile two account told you?
And like replied to a thing about Hassan?
Like we are genuinely seeing a shift
in this space, right?
This thing that had been like a really,
really consistent base of support
with people like Elon is kind of fracturing against him.
It's sort of being polarized against him
by just like the fact that he's just
is so obviously cynically pan.
pandering to them and how unbelievably transparent it is.
And, like, obviously, like, I don't think, like, the gamers are going to, like,
fucking rise up or whatever.
But the actual serious point to all of this, other than, like, looking at the ways
that fascism, like, why these people do this and, like, gamers is, like, a demographic
that's important to these people is that, like, the way that you destroy a coalition
by this isn't necessarily by flipping everyone over to your side, right?
That doesn't happen that often.
But one of the ways you can do this, and this is, you know, to take a really,
really dramatic example, this is how the
Bolsheviks won the October Revolution.
They got their opponents to
allies to stay home.
And that was enough. Enough people just
staying on the fucking sidelines
when the Bolsheviks came for
currencies government was enough for them
to take power. And I think
the actual serious point of this
is that the only way that we get out of this
is by just systematically
tearing away these people's coalition so that when
the confrontation with these people comes,
there are enough people who would be
their supporters who just fucking stay home
that they can
be stopped. So this is
at Mia Wong publicly
calling for the start of
GamerGate 2. Gamergate 2 is already
happening, damn it. This is Gamergate 3.
This is an open call
to begin
Gamergate 2.5
right now on behalf of Mia Wong
because are you at Mia.
Oh no.
And then
hopefully it'll
finally usher in the
American Bolshevik Revolution
after we get enough gamers
to stay home.
Or even better rise up, right?
We can make some kind of graphic
with like a fist holding a controller
or a keyboard if you're
a nerd about it.
Gamers are the Cossacks.
We've got to get them to not back the regime.
That's actually the February Revolution
where they stood down. But you know, same point.
Same point.
Yeah, come on, Mia. Jeez, fuck.
Look, I am one of the biggest things
of like people need to remember that
that Lenin did not overthrow the czar, he overthrew Korenski,
who was kind of a socialist e-guy,
who was from the provisional government in between the...
Okay, we're done, we're done here, we're fucking out, we're leaving.
What games are you playing?
What games are I playing Path of Exile 2?
Don't play Brotato, it will consume your life.
Okay.
Play RoboQuest.
Robo Quest. Robo Quest is great.
Robo Quest dares to ask the question.
What if, like, the art style of Borderlands was used for a game about rehabilitative justice,
but also you're doing a rogue-like
with like Dooms combat?
That sounds very gay,
so I probably can't do that then.
I do Hell Divers 2 nearly every Monday.
Armored Corps 6.
Armored Corps 6 rules.
Love that game.
Love that game.
Sonic X Shadow Generations,
Final Fantasy 7,
and I'm waiting for Mecca Break
to come out for like their official release
now that the beta is closed.
Unfortunately, the character selection is very gooner-coded.
Many, many such cases.
So I made sure to make the smallest
the smallest chest size
available on my model
but the gameplay
is fun
this has been it could happen here
I
good Lord
they pay me for this
I had to watch so many videos about
Deshawn Watson and fucking
clips of
Elon Musk playing video games for this
oh
it could happen here
is a production of Cool Zone Media.
For more podcasts from Cool Zone Media,
visit our website,
coolzonemedia.com,
or check us out on the IHeart Radio app,
Apple Podcasts, or wherever you listen to podcasts.
You can now find sources for it could happen here
listed directly in episode descriptions.
Thanks for listening.
On this week's episode of next chapter,
I, TDJ, sit down with Denzel Washington,
a two-time Academy Award-winning actor
and cultural icon.
And I don't take any credit for it.
I just didn't put me first.
I just put God first and he's carrying me.
Listen to the next chapter podcast on the I Heart Radio app, Apple Podcasts, or wherever you get your podcast.
New episodes drop weekly.
Podcasters, it's time to get the recognition you deserve.
The I Heart Podcast Awards are coming back in 2026.
Got a mic?
Then you've got a shot.
Every year, we celebrate the most creative, compelling, and game.
changing voices in podcasting. Is that you? Submit now at iHeartpodcastawards.com for a chance to be
honored on the biggest stage in the industry. Deadline December 7th. This is your chance. Let's celebrate
the power of podcasting and your place in it. Enter now at iHeartpodcastawards.com.
What up y'all? It's your boy, Kevin on stage. I want to tell you about my new podcast called Not
My Best Moment, where I talk to artists, athletes, entertainers, creators, friends, people I admire
who had massive success about their massive failures.
What did they mess up on?
What is their heartbreak?
And what did they learn from you?
I got judged horribly.
The judges were like, you're trash.
I don't know how you got on the show.
Check out Not My Best Moment with me kept on stage on the IHeart Radio app, Apple Podcasts, YouTube, or wherever you get your podcast.
Hi, Kyle.
Could you draw up a quick document with the basic business plan?
Just one page as a Google Doc.
And send me the link.
Thanks.
Hey, just finished drawing up that quick one page business plan.
plan for you. Here's the link. But there was no link. There was no business plan. I hadn't programmed
Kyle to be able to do that yet. I'm Evan Ratliff here with a story of entrepreneurship in the
AI age. Listen as I attempt to build a real startup run by fake people. Check out the second season of my
podcast, Shell Game, on the IHeart Radio app or wherever you get your podcasts.
This is an IHeart podcast. Guaranteed human.
