Jocko Podcast - 464: Default Aggressive. Combat Ready Leadership From Estonia. With Estonian Spec Ops Soldier, Remo Ojaste
Episode Date: November 13, 2024>Join Jocko Underground<Estonian Special Operations Soldier, Remo Ojaste. Extreme Ownership principals and how they apply to leadership and life.Support this podcast at — https://redcircle.com.../jocko-podcast/exclusive-content
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This is Jocko podcast number 464 with Echo Charles and me Jocko Willink.
Good evening, Echo.
Good evening.
So we do an event at Escalon Front.
It's called the FTX field training exercise.
And it's a simulated combat event.
And what we do is we take a bunch of people from a wide variety of backgrounds,
from like the finance world, the energy world, just any type of business.
We also will have usually some long.
enforcement will have some military but then it'll be sales people and construction people whatever
and we give them some like rudimentally rudimentary tactical training and then we put them into
missions like i said simulated combat usually in urban combat so there's houses and buildings
that need to be cleared and people that need to be communicated with and hostages that need to be
rescued and the missions are chaotic we'll put them out with some task and then we'll we've got role
players the role players are you know former seals or former Marines or former army guys and so
they'll be really good and they'll get hostile and there's smoke and there's gunfire and there's
screaming and there's yelling and confusion and we'll watch this group and it's the training
is not for the tactics of the training it's for leadership it's to see how
how people respond in these chaotic situations.
And it's what these people get to experience.
And what they get to experience is a massive amount of pressure.
Their emotions are running high.
They get tunnel vision.
They get adrenaline overload.
They panic.
They yell and scream.
And what we get to see and what they get to see is like a comprehensive breakdown of a team.
And they get to learn from that.
each individual will feel that and everyone's going to struggle just about everyone will go into
some kind of brain lock at some point like where they just freeze up some people just go full
meltdown at some point and it's hard and there's been some some of the initial runs that we do
some of the initial iterations can be so chaotic and the people can perform so poorly
that a few times I've been, I'll catch myself wondering,
is this too much?
Like, are we doing things that no human can actually handle?
And sometimes I'll be thinking that and while I was at one of these events,
one of these field training exercises, that's a long front.
And I was watching these two gentlemen, these two guys.
And they're just unfazed.
And there's chaos and there's mayhem and there's people freaking out and yelling and screaming
and not knowing what to do and deer in the headlights,
It's a whole nine yards.
And these two dudes are just calm, cool, and collected, but also engaged.
They're making things happen.
They're not just doing their assigned jobs or they're picking up.
They're taking security.
They're leading little teams.
And I'd actually never seen anyone perform like this at one of our FTXs.
And here's these two guys.
And I knew something was going on.
So I walk over to JP because JP, you know, he's running the whole FTX program.
And they have bios on everyone.
I was like, hey, JP.
What's up with these freaking two guys over here that are like holding security cover and moving making things happen and he's he he smiles and he's like those guys are
Estonian special operation soldiers and
They deploy to Afghanistan one's an officer the other one's a senior enlisted guy and
They actually follow the principles that we teach and we talked to him about it and looked at these guys. I was like yeah, they sure do
And that right there was the beginning of a relationship that we now have with these two men and I looked at these two men and I was like yeah, they sure do and
And that right there was the beginning of a relationship that we now have with these two men and their company.
Their company is called Combat Ready.
And Combat Ready is a company in Estonia.
And they represent Eschalon Front.
And they partner with Eschalon Front in Europe.
They teach the same principles that we teach.
And they help leaders in every realm, in every different type of business lead.
win and it's an honor to have one of those men, Remo, oh, yesta.
Actually, it's Ramo Oiesta.
Here with us tonight to share his experiences and lessons learned.
Remo, thanks for joining us.
Oyesta.
I got it right the second time.
Yeah, almost.
Oh, let's hear it for real then.
Remo Oiesta.
So you have to roll the R, huh?
Remo or yista.
Yeah, I don't know.
Yeah, some people just say, Remo.
I don't really care.
style points with the R.
Yeah,
sure.
All right.
Let's talk about Estonia real quick.
Give us the basics.
The basics on Estonia.
It's located on the Baltic Sea.
You got, what, Sweden to the west,
Latvia to the south.
It's a pretty small population.
Yep.
1.3 million.
1.3 million.
Finland to the north.
Big bear to the east.
Yeah.
And a big bear to the east.
So you got Russia as well.
and you've had to contend with Russia for your whole existence.
It's a pretty flat place.
Like what's the highest peak?
It's like several hundred feet or something like that.
Yeah, it's 380 meters.
I don't know how much that's a hill.
Yeah, it is a hill.
A bunch of lakes and islands.
Yep, we have over 2,000 islands.
Latvians have zero.
So we won.
People speak Estonian.
That's the language there.
you've had a bunch of wars there and you've been occupied and reoccupied multiple times.
You fought the Estonian War of Independence against the Soviets and the Baltic German forces.
18 or sorry,
1918 to 1920.
In 1940, there was Soviet occupation.
In 1941 to 1944, there was German occupation.
Some Germans fought or sorry, some Estonians, many Estonians fought for the Germans.
against the Soviets.
Of course, there was people that fought against both the Nazis and the Russians.
In 1944, Estonia was absorbed into the Soviet Union,
and then spent many years as part of the Soviet Union.
And then 1988 to 1991,
you aggressively had what's known as the singing revolution.
Yep.
people sang themselves free.
How'd that work?
Well, I mean, it was a good setup, I would say,
and then it just was a matter of people starting singing.
Like, there was a Baltic chain
from one side of Estonia until Lithuania.
So many hundred kilometers,
people were just holding hands
and just showing that we want to be free.
And then there was a singing square.
And people went and sank.
So I would say it's more of a symbol.
when things started to go in the right direction
but that was one of the times
when we were able to start singing
Estonian songs,
people went crazy in that sense.
We gathered like, I don't know,
100,000 people.
So yeah.
And luckily at the time,
I mean, the Soviet Union was falling apart
so it was kind of really good timing
and then showing that
the Estonian people wanted to be free
and that's very interesting that
the songs were suppressed.
These old songs were suppressed
and so then they came back and caught the spirit.
Now, you were born in the Soviet.
Yeah.
In the Soviet Union, I guess.
89.
In 1989.
Yep.
And so what was, what did your parents do?
So they pretty much worked.
So mother was like, like most of the time, like in Soviet area,
everyone had to go to some sort of a skill school.
My mother went, I think, learned some gardening, gardening.
So they were like from the country.
side. My father, I actually have no idea what he learned. But eventually he was a builder. So he did
all of that stuff. Initially during the Soviet times, my parents did some illegal stuff as everyone in the
90s. So I remember that we were selling vodka, like illegal vodka, cigarettes, gas. So we were
like living next to a Russian airfield. Like there was a military.
base there and as you understand like at that time everyone was cropped so i don't know how my mother
figured out or my father figured out that hey we could actually get the gas with a good price from the
soldiers then i know that they hold it in a like a small like a small building and then they
sold gas out of it to people so like everyone was doing it pretty much and we were able to kind of
gather a lot of resources.
But that was what everyone was doing.
Everyone was stealing.
Everyone was trying to get by.
So everyone pretty much got after it.
And so that was in the 90s?
That was after.
Yeah, it was in the beginning of 90s, yeah.
Okay.
So it was like freedom and we were trying to figure out
what to do with all this freedom.
Yeah.
So because as I remember,
so it was more maybe in the middle of the 90s.
But yeah, it was wild.
I mean, in the beginning when we got independent,
like everyone like just tried to figure out,
what to do because now you have this freedom and there was a lot of opportunity in that sense
to do a different type of things and people just started doing whatever was in front of them
and they just made the thing happen like my mother she also like like i don't know she was a scammer
in the best way like she had some like letter friends so you're sending like postcards oh yeah
we call that a pen pal yeah yeah exactly
So she, for whatever reason, had a pen pals in Germany.
I don't know how that ever happened.
And then as they didn't have much money, because, like, we did all of that illegal stuff and gave money, but my father, like, gambling.
So he went out and, like, destroyed all the fortune, so to say.
So, and then eventually my mother, like, there was, like, whatever, like, there was no money.
So there was a lot of like this
piece of paper you go there
and you get the ratio of milk or whatever.
And she figured out that
hey, I'm going to collect
German marks like German money
and she wrote to the pen pell
or pen pal.
And like hey I don't have
this type of money in my collection
and then those pen pales
started sending her money. And obviously
she didn't collect them.
So she just made those into money and that's how we get by during hard time.
So yeah, you have to innovate a lot.
And then what about was there any military history in your family that you knew about?
Yeah, so not in like I didn't like see anyone.
There was like one uncle who went to the military.
But my both grandfathers or great-grandfathers actually,
they both stayed in the Second World War.
One fought on the both sides.
We were really proud that they killed Soviet guys.
Then we were proud that they killed Nazis.
So nobody really knows what happened.
It's just legends about them.
But the fact is that they stayed there.
And all the grandparents, they lived through the Second World War.
They lived through the deportion or departing them, sending to Siberia.
So they were like super hard people.
Like my grandfather, he eventually like, I think he lived until like 70.
and he was like farming or treating animals and like when he was like 70 he got the stroke
during while he was like farming then what he did he just sat down for five minutes and then continued
and that was the like attitude of those dudes like just hard people doing hard things living through
tough times so so your uncle so he must have been in the soviet army uh yeah there was one one uncle who went
to Soviet army he like yeah so how like every man had to during the Soviet time every man had to serve
Soviet army either two years in in the army or three years in the navy and usually the people were sent
very far away from their home and in a case of my uncle so there was in the in the city where I lived
there was like a restaurant my father had a birthday and as there was no possibility to see any
Estonian songs because pretty much like you had local people and some of them were on a
common side. So they were like looking. Okay, who is here? Who doesn't like this system? And then
they're rats. Yeah. And that's the way that these communist system works is that there's rats that
amongst the people. Exactly. And then there was a birthday and obviously they like drinking. So they
started drinking and then at some point my uncle started singing Estonian like songs. And
And about freedom, about our land, about our sea.
And then just one dude didn't like it.
And then whoever the rat was, he said,
I know where you will go, you will be going to Afghanistan.
And that's where he went.
What he specifically did there, I have no idea.
Because every time when we had conversation with him,
he kind of talked like he was part of every legend.
Every legend that there was out there, he was there.
He was the one who survived.
Everyone else in the platoon was like cut.
Their throats were cut.
He was the one who survived.
Then there was sniper shooting.
He survived again.
Like he had all of those stories.
And once there was like a really funny thing.
We went to my countryside with one of my friends who wasn't in the military.
And we were doing some stuff over there.
And then they went to the barn.
And obviously he liked vodka.
So they started drinking there.
And I was just doing something.
else and eventually I went back what the hell are they doing I went there I said like they were
crying I was like okay what's going on and then I started listening are friends like one of yours yeah one of my
friends are now crying but they were talking to your uncle yeah exactly like and they was the crying
I was like what are you guys trying about it's like what the fuck and they're like yeah I was in the
situation where everyone was killed I was survived then I saw dead babies and like
There was like this tremendous stories, which you can see it's total bullshit, but this guy didn't understand.
So he believed it.
So he was a great story teller, and he was like just talking all the legends and this guy was crying.
I was like, okay, let him enjoy it.
And next day I told him, hey, all of what you heard is bullshit.
So yeah, that was the connection with the military.
Yeah, that is kind of crazy.
And then you think about, I mean, it's a little fast forward, but your uncle, at least in some aspect,
fought against the jihadists over in Afghanistan,
who were at the time supported by America.
Absolutely, yeah.
And then fast forward however many years,
you were over there fighting against the jihadists
who were no longer supported by America.
As a matter of fact, you were fighting with the Americans.
So we have a couple of guys who actually fought on the Soviet time,
and then they were still in Eastern Army,
and then now they fought on the NATO side.
so we have those two as well
and those are
like really tough guys
like the
like everyone
went to the army
and it was hard
like because there was like a lot of beating up
there's a lot of
figuring out how to survive
so all of the people who went through it
they either broke or break
or they came out pretty tough
so yeah
yeah the Russian army is
for lack of better words
just straight
like tyrannical abuse of the soldiers.
That's like a prison.
That's what they do.
Yeah.
As you're growing up,
I know you were telling me
that you had like grandparents
in the countryside and grandparents
in the city.
So you've got a little bit of both worlds.
Yeah.
So yeah, I had like an awesome childhood
in that way that like on the countryside
there was like nine children.
So like if you go there,
like there's no rules
because those grandparents
they utilized decentralized
command as we say like everyone has to get by by themselves so it went there there's no rules you
can do whatever you can go out hiking you can go wherever you go do other stupid things now when you go
to city you had to be at home by 8 like morning you had to wake up at certain time so there's like
two opposite words one was like super disciplined otherwise like total freedom so i saw the dichotomy there
a lot and but it was both good sides like
my grandfather who was on the city side like he was the he was the man like he was
really someone to look up to because he when he was deported to Siberia then obviously
like he took ownership of everything he didn't blame like he went there oh it sucks so what
do we do now we started building life here so they started building houses where they could live
and eventually he started doing sports
and then there was like this story
where like at least based on what his friends
were saying during on his funeral
that like we were walking in Siberia
and then we are just hearing
someone cursing in Estonian
in a garage somewhere
like what the hell is that
someone is cursing in Estonian here
and then they went there and there was one dude
who was fixing his bike and just
going at it with the
with curses and then said what are you doing here i'm just fixing my bike here i want to like i i'm going
to the competition so like okay we we have actual club here maybe you can join and said yeah okay
let's let's do it together your estonians no problem and eventually what happens that he became
the far east siberian champion in uh in bike riding like uh he had full like box full of gold medals
Then when he returned to Estonia after there was a possibility to go back home at some point,
like when you did your time. And then he became skiing champion of Estonia. Then someone gave him a gun
and then he was skiing and shooting. He became a champion of that. So whatever he did,
he became a champion. And then eventually when he retired, he worked 40 years in the factory,
driving a forklift.
And that's kind of like
that bizarre world worked.
People did the amazing things
and then they came in
and just did one thing.
That's the standard
kind of a holdover
from the Soviet Union
where that's your job,
that's your life,
this is what you're doing.
Yeah, absolutely.
And they were like,
they had a lot of money,
but there's nothing to do with money.
Like, there's nothing you can buy.
There's nothing to buy,
but you have a lot of roubles.
Like awesome what do we do with that?
Nothing and then for you grown so where were you living when you're actually like the rest of the year?
It's not summertime. You're just going to school. You're with your parents. What was that?
Yeah. Where was that?
Yeah, so I was living in the age of the city and like we had a studio apartment one room one kitchen like everyone was living in one room. So I only I didn't have any brother's sister. So we made it happen in that sense. But that was a tight.
any place because government was giving apartments to people and that's what we got I guess and then
so yeah from there on like my parents kind of put me or my mother wanted me to learn English so he
she put me to a school where it supposedly was harder like I have always said that I'm not
special at all but apparently there was some tests and for every reason I passed some of them
And then I got into the class where like the language was the main thing.
We had to learn English in the second grade, in the fourth grade, German, I don't know, Russian in the sixth.
And in the like like high school, you get to get France or French.
I knew any, none of those languages.
The only one that stuck is English.
Yeah, only.
What about Russian?
Like I understand some of it.
But if you don't practice it, you like lose it.
But yeah, you can, I can handle it.
but I couldn't have like real conversation.
Like we couldn't do this, not at all.
What about sports?
So yeah, I liked sports.
So my father, like my grandfather was a sportsman.
My father was a sportsman.
Like obviously he was also doing some sports
and he was pretty successful on a like a CD level.
But I guess he found drinking at some point and crime.
So that was his way out from the sports.
but he put me to play basketball
soccer so I started always like with a team sports
and I really enjoyed it because
I know for whatever reason
I always loved when there was a lot of people
and we can compete with each other
and when we do something together we win
so but the the problem with that was always
that every summer I was sent to the countryside
so there was no access to anything
so I kind of like
missed every year, three months from the training.
I still kind of did okay, but still there was no consistency of that.
So I liked the sports.
I did some, what's the called, like running, running, not marathons, but 100 meters, 60 meters.
Yeah, all of those things.
We had to compete.
So I was like doing that.
I was always in the top five or whatever.
so yeah that was what I did with sports eventually became like a Estonian champion in basketball
in basketball yeah dang okay we're like 13 14 I mean like not no big deal then in soccer we
became fourth or something like that so every team where I like I was able to be I was somewhere
in the middle a gray mass and and what about like educationally in school
is there is there you know in the in the 80s and 90s in America it was like everyone was pushing go to college go to college I guess they maybe still are pushing like everyone has to go to college they shouldn't be but at the time when I was growing up it was like everyone needs to go to college everyone needs to go to college was there that push for you guys yeah it was always a push from my parents because they didn't go to university so the mainly was like that's the only way to get I don't know smart I guess or whatever
even though that they were like getting after it on a entrepreneur level in doing crime and other stuff so that was the success but I mean yeah it was always like that like so did they just maintain like a low low level crime where they avoided oh there was different interaction with the mob yeah there must have mob yeah you have organized crime there so my father definitely had something to do with them because at some point my father went and worked in Russia so they were like bringing
over, I don't know, stuff that we don't have here.
They were selling those things.
I know there was something about drugs, but those are like drunken stories.
So I haven't confirmed.
They were like, like they were doing all the things, whatever the things would be.
But somehow they gave you the impression that that's not the best path to be on.
No, not really.
Oh, they didn't give you that impression.
No, no, no.
You was just like, hey, this is a good way to make money.
That was just regular part of life.
Just that was normal.
Like everyone was doing it.
So the next door neighbors, they were also doing their scam and their deals.
and so that was just how we heaven was living at the time exactly that was the that was the word that was
like our entrepreneur yeah that was it was it was so so when you're going to school are you trying hard
you're trying to get into college that whole thing no no no no so i mean until like ninth grade
like i was doing good because of my father did like to drink and like to party then was some mess at home all the
time then I kind of like felt like okay I'm not doing drinking at all or whatever so my first drink
was in the ninth grade and when I tasted that nectar I never went back so wait a second you had
decided after watching your dad drink too much you're like I'm not drinking yeah until you were 14
and then you're like oh I'm in oh yeah absolutely felt like my first first time is well like I was
straight went to vodka and people had to like drag me to the toilet that was the first experience
but I mean we were like yeah and then everything kind of started I started to learn what it
feels like or whatever and then it became cool but my parents never figured it out because I
always kept it I was like always sneaky in some way oh they they never figured out that you
were drinking yeah absolutely like I think my mother figured out it when I was like 19
and like you're drinking like yeah for 10 years so yeah so yeah so
And that's kind of started to introduce me to that.
And then eventually, like, yeah, I kind of ended up in places where I hanged around with older dudes.
So they were cool.
They were drinking.
And yeah, that's what I learned.
I learned from their example.
And are you still going to school?
But now you're hanging out and drinking and just kind of being a juvenile delinquent is what we would call that in America.
Yeah, so yeah, I was drinking and then like, I still get to the high school.
So gymnasium, it's not like a school where you can get a like profession because there's like two ways.
Like you can get the profession.
I don't know.
You learn to chef or you're kind of prepared to go to university.
So I got to be go to the school where it was like preparing to go to university.
So zero skills teach.
And during that time, I kind of.
of we were so bored that we started playing cards and we had this one game where as a like at the
countryside what did what did people do at the soviet time they just play cards and then I kind
of had a knack to it or I don't know for whatever reason again it kind of worked out for me and
then we started playing like okay who gets the most winning in this in this game gets a
box of beer.
So we played one like quarter
and I got like 80 wins.
Second place had like 36.
Like okay.
Okay, I have the beer.
What game were you playing?
It's good.
It's not poetic night.
Okay, that's cool.
We'll go with the Estonian word.
Yeah, exactly.
I have no idea what it's in English.
I don't know if that, most likely there is a like,
I may maybe spades or something like that.
I don't know.
But it's a skill game.
Like you can read cards.
You can have a strategy.
So if you play with a person who understands the rules, you can beat them.
Like there is a certain amount of understanding like how to beat the other person.
But it's a, it's not like a lucky game.
But eventually like next quarter, we figured, okay, let's do it again.
But everyone understands what the results will be.
So it became boring.
So then I thought, okay, what could be the new game?
and then I went home and figured out, hey, it should be poker.
And then I brought in papers with poker rules,
and then we started playing poker in like 10th grade at school,
which is like legit, right?
And then we had this like coins, which everyone brought,
and then we started playing it everywhere.
Then eventually we bought a chip case.
Then we kind of started putting in, okay, you put it.
25 croons you can put
like it's like 10 bucks
and winner takes all
and then I figured that
hey what if I cheated
then I went into
at that time like as you can remember
like the internet was like really slow
so but there was a lot of access to
like illegal stuff again
like yeah stuff that is not available
so they were like access to that
and you downloaded
a video of how to cheat in poker.
It took like a week to download maybe, I don't know,
10 megabytes or something.
But eventually when I got it,
then I started looking at it and I started playing around it.
I really, for whatever reason, liked it.
So I became pretty good at sleight of hand.
And then I went to those poker nights
and they, guess what, I saw the winning.
And nobody understood why I was winning.
But yeah, I was cheating.
That was the reason.
But then eventually, like, we ended up with those dudes to, we went to a bar.
And then we saw that there was some other dudes playing cards.
And they were already like university, I was like 16, 17.
And then there was other dudes who had done it.
Like, they were like 21 plus.
And they started playing.
And obviously I thought, okay, I will jump into that table.
And then we started playing.
And then for the next four months, every day I went to play pool.
Or at least that was I told to my parents.
And in reality, I was playing poker in the back room with some of the adults, continued doing cheating.
I was successful in it, nobody understood it.
But then I realized also that it's a skill game and you can make money.
And eventually like one thing led to another.
I eventually like cashed out like I don't know in the next two years while I was in high school about 50,000 euros.
And at that time it was worth like an apartment.
So yeah, I made more money than my parents and everything like that just because I like card game
And eventually like as my father had that gambling issue
I never wanted to raise that that hey I'm making money with poker because I thought that they will never believe me
But eventually I kind of like I never asked any pocket money
And like okay so most likely they were starting that I'm like selling drugs or something
I'm doing the business that they did
so eventually like I showed them the evidence that hey it's monthly coming in in like right
way so there is no like and all the other guys are playing they are university like educated
so they're smart make sense go on and then I just pretty much moved out and but yeah that's
that was pretty much what I did in the high school I just eventually because I started making so much
money. I went to school on Tuesday and I pretty much started my weekend on Thursday. And as the
weekend went so long on Sunday, I never get to school on Monday. So that was pretty much my school.
I really didn't go there, but I still passed all of my grades. It didn't take much to me to get
like B's or C's. So then what came after that? Did you end up going to college? Yeah, because I was, I was
forced. Like my mother said, hey, you have to have an education. So I said, okay, so what do you
want me to learn? Like, she's like, okay, let's go and learn economics or business finance
leadership or something like that. Like, yeah, finance management. So I get in there. And obviously
what I did, I just played poker. More poker. And then I was like sitting around, like I had
one like a school sister from the school. She was my neighbor and there was a bunch of other
girls around me who were studying hard, everything. And I was like playing poker, getting my
season Bs without much of effort and they were like mad all the time because they get the same
grades what I got. But I just ran through it and what kind of ended it to me was that I forgot
to sign a paper which kind of gives me.
you an extension that you don't you can like postpone your conscript service or mandatory military
service after you've done your studies so by that time initially as a young guy i really like actually
before i entered the poker like actually liked military stuff for whatever reason now as i got so much
money i was like fuck that military stuff i don't need it anymore and but then it was like okay i had no choice
so i decided okay i will go and try it after the first year because otherwise it will be harder
to finish it after I do a break after the second year.
So as I forgot to sign the paper, I just had to go.
And everyone's going.
It's mandatory for everybody.
Yeah, absolutely.
So they must have it down to a pretty good system of bringing.
How long is, how long is like the boot camp indoctrination and all that?
So you can have two choices.
Like if you, if you end up in a leadership position, like a squad leader or a platoon leader,
then it's 11 months.
if you're like a special like machine gunner or a driver
or actually if you're machine gunner or just a shooter
then it's nine months so for whatever reason
again I was sent to 11 months
which means that I'm on a course of either getting driver's license
or becoming a squad leader so so but the boot camp is pretty much same
it's like three months of sackfest that's what it is
How much is left over from the Soviet military,
or did they weed that out pretty good?
Nothing.
Yeah, nothing.
It was like in the beginning of like 2000s,
but I went in like 2009 or 2008 and 9.
So, sorry, 2009 and 10.
By that time, there was nothing.
But the previous years, like 2000 earlier,
like it was stupid.
Like they were like doing backflips and breaking,
whatever
breaking wood with their hands
jumping out from the cars that are moving
breaking their legs
screaming each other
beating each other so that was the army
initially so by that
did that kind of start to disappear as
Estonia started to work with the western
militaries yeah
yeah absolutely it started to be unique
for like the first
Americans or Brits that showed up with these
freaking border lines
Russian dudes that are hitting each other in the head with blocks and stuff like this.
Because like the like the transition was that the people who were in Soviet Union or in the
army they kind of became the only people who knew anything about army.
So who do you take?
So you put those guys in the army, but they come with the wrong mindset.
And yeah, that's a that's a disaster.
So you had a bunch of money.
Now you go in the army and it's a suck fest.
But for some reason you like it.
Yeah.
I mean, actually it was also like overweight.
Like maybe like whatever it's like 180 pounds.
This is vodka and like.
Yeah, good lifestyle.
Yeah, eating pizza.
Pizza and vodka.
Playing poker, right?
So that's not a great.
But at the same time, I went to MMA training.
I did some jiu-jitsu and stuff like that.
But that really lasted only for a year.
And then I had to go to the army.
So in reality, I was the guy who you see in the movie, who is always left behind, like, in the back.
And then some people have to come and push you.
That was my first month.
What do they do?
Like, let's say you got a person that just doesn't want to be in the army, and he doesn't care.
He's a conscript.
He doesn't want to serve his one, two years, much less one year, doesn't want to be there for one month.
So he's just going to not try.
What do they do with that guy?
They would just make them.
do it.
Pretty much they're like there are ways out.
I mean,
they will figure out the fake injury
and all that kind of stuff.
But in reality, like,
they have no choice.
They just go through it.
They just have to suck it up pretty much.
And yeah.
So then what's your first job once you get done with your training?
And what did you say your training was to be a squad leader?
Yeah.
Initially, it just would camp.
There's no profession.
You just go through the basics.
You get to learn.
how to shoot.
Maybe you shoot.
At that time, you shot like, I don't know, 30 shots in three months.
So you get to know how to shoot for sure.
So then you do those like long hikes.
So just basic soldier skills.
That's what it is all about.
But during that time, you get to a regime.
You start waking up early.
You go bed early.
So you get eight hours of sleep every day.
But there's like night drills.
So it's like a mayhem.
And so by the end of the three months,
I lost all of my weight and I was in shape.
So now I was on top of it.
Like I was in top five.
And I started to enjoy it for whatever reason.
Because like you do certain things and things start to happen.
So it kind of makes sense.
And then all of my previous memory from the childhood when I was going to the forest and playing America's army.
I was like...
What's America's Army?
America's Army had a game.
I guess it's for recruiting.
purposes and that was just a like shooting game like call of duty like a video like a video
yeah like call of d'clock confirm no idea yeah never heard of though yeah it was it was made by
the american government yeah absolutely and it recruited your ass yeah so i played 2,000 hours of that
damn yeah and then i switched that to playing poker okay because i already had a good attitude
discipline i'm playing or sitting behind the computer but yeah then uh
pretty much
I kind of
for a reason
like got reminded
what I felt
when I was young
and I was like
okay fuck that
university stuff
this is for me now
and then
the same dude
that we
that we
established combat ready with
he was already an officer
he was a company
like tip like
2 IC in a company
and
And he was like legit guy, like tall, strong.
And he apparently had just passed this election to the special forces.
But as it was such a new thing, like nobody wanted to let go of the good guys.
Okay.
So they tried to like hold the people down.
They won't let them go.
But he kind of gave a brief.
that hey there is this unit cool american pictures people with night vision that hey these are the best of the best we are they will pay you a lot of money all of that was a lie of course and just the recruitment stuff and then i went to his office and look here i want to try even though i kind of never thought that i would pass but i was still like i had a huge ego that at least told me to
that hey I will try.
So yeah, that was kind of like setting me like on a way where okay,
if I get there, I maybe even want to be part of the army.
So that's where I understood that I like it.
Then I was eventually sent to the NCO.
So the first three months is basic soldier skills.
Then the next two months is squad leader training.
And that's like an extensive really good training.
And I was fortunate because at that time,
we were already been in Afghanistan for, I don't know, four or five years.
And we like we have a Scouts Battalion, which is like one of the only like battalions that actually is deployed like professional army.
And so as I wasn't in engineering battalion, there were like two dudes who came back from Afghanistan.
and they were put to be the leaders of the NCO or the junior NCOs.
So they came in and they started teaching us the real shit.
So the level of training, what we got was like super high level.
And this was in the NCO course that you went through.
Absolutely.
So because they were like designated.
There were two platoons full of like NCOs.
And they were as like the commanders or respite.
responsible for each platoon and they were like really legit they knew what they were saying
and at the same time two guys just got killed in Afghanistan obviously they were their
friends and now we obviously got all the good stuff from those guys because they were mad
about the situation and when we did stupid things they remind us that this is for
real and that that kind of provided me the foundation for everything and it was really really high level
good training and that was regular army yeah nCO course conscript service and then so let's talk
about the the soft estonian soft there was like they originally tried to form a soft element years ago
under the military intelligence battalion and it didn't work out in 1999 they created another
other SOG force and apparently a member of the of the new special operations group attempted
an armed robbery with his SOG weapons yep and they disbanded the whole unit yep so yeah there was like
we have like a national guard so our defense is overall built in two ways so we have the reserve
army and then we have like volunteer army and the defense league is like national guard and the
the first try on that was
they put together people
what they did pretty much they just did
cool stuff so
and whatever reason they got out of hand
they thought that they are awesome and like as
you remember everyone was doing
crime they thought that
they will go and
steal money
from a dude like the dude
was
like they said that they are either
I don't know which way it was but they were like
they wanted to sell a tractor
and then the dude were supposed to come there with, I don't know, 50,000.
And they thought that they will ambush them and like take the money.
But at that time, those dudes came with guns as well because they know that the like doesn't make any sense.
We're moving and then one guy got shot.
So they were not really special in that sense.
So they lost and then all of that was dismantled.
2002 they make another attempt to form another spec ops unit I guess it was and then by 2005 they had like a human element which is human intelligence they went to Afghanistan 2005 their mission ended up in 2007 and 2008 special operations task group is formed and this is where they start getting trained by
US Special Operations Forces by the guys over in Sokier Special Operations Command Europe.
And then by 2010, the you guys in Estonia are actually running your own selection course.
And is that when you went through?
Yep.
So I went through it in 2010.
And so were your instructor was your course in Estonia?
Yep.
And were your instructors, Estonian instructors?
Yep.
was there any other was there americans was there brits was there anybody else just pure estonians so it's
it's just like a selection like uh just two weeks in hell oh okay that kind of thing okay so
you get done with that and then what comes after that so then like first of all you get through it
you pass it so we had like 16 guys starting and three of us passed so it's usually what was wrong
with the other freaking 14 of those dudes or whatever it was they just wanted to
to quit.
But it's like the groups of people are really small.
Like,
16 dudes and three passed.
Yeah.
Well,
you get incremental attention.
Yeah.
You can imagine.
How many instructors were there?
I don't know,
seven,
eight.
There's like two instructors for every dude at the end.
So yeah,
the,
there was one.
How do they torture you?
Same way as here.
Yeah.
Do they have cold water for you?
Absolutely.
You got a bunch of lakes.
everything thousand lakes or whatever everything like you get everything like it's all the all kind of
torture that you get uh no sleep like yeah there are a bunch of interesting ideas what they have what we
run eventually i was able to run those things myself but yeah so we have like this like when you
fall asleep and you get caught then there's like this small toy um from russian area like when you
screw it up it starts doing
talk talk talk talk talk talk and then it
screws down it stops now for each
time you close your eyes you get one hour
you sit behind the table and you have to turn it on
you let it go and it goes for like 10 seconds
and they have to do it again and there's a camera in front of you
goes like watching it do so you do that
so when people get 10 hours of that
so while other people are sleeping you go there
and you do that.
It was like,
tuck turning.
It's a small duck.
So,
and then there's we have like this dude called Toivo,
who is just a, like,
mannequin.
Like if you get two meters further from your battle body,
you get that dude on your back everywhere.
So there are like some fun things what we do with people.
But yeah,
it's pretty much like the Green Brays selection.
it's just we don't have much people
in terms of the participants
I think the lowest one was eight people
came to the selection
and one instance there was 21 starting
only one past
he was a hard man
yeah so the attrition rate is really high
but the dudes who get through
are pretty good
and then what's so what do you do after that
so after that it's like a Q course
is it like the Q course
yeah so where did you go for that
so in Estonia yeah initially there's like
the preparation course then we were sent to hungary hungary yeah we we did three months there just
basic stuff i mean it sucked really and the main reason why it sucked because sadly it was
really bad quality because like our conscript service especially mine was like really good
and the dudes that we went there like most of them were like already some of them had already
deployed they had gone through real infantry basic training they were
winning Afghanistan they knew how to do things and now you end up in a place where
they are going to do you another basic soldier skills and sadly they didn't
speak really good English so and their teaching methods wasn't really up to
speed so it was just four hours of sleep for two months and
And that if you close your eyes, it's like, it's morning.
And the suckfest starts again.
And all of this is not like, it's just, it's not physically hard, but it's just mentally so hard
because you're looking at just doing stupid things for so long.
We did that part.
So it made us like strong in our head at least.
So we did that and then either that or super annoyed.
Yeah.
So we did that part.
That sucked really.
but then eventually
like there was some
some issue with the Americans and the Hungarians
I don't know whatever it was
some sort of dispute because there should
be now next step phase is MOS
so you're learning your whatever
and then eventually it should have happened
like a team training
but the Americans didn't show up
for whatever reason and then our command
decided that this is not
like logical anymore
because this will continue the same way as it has been
and then we were sent back
and fortunate for us
a new
like SETS,
so small unit tactics
camp started because now we
there was nothing
nobody to send us
because our main idea
behind our overall
situation was that
we need to get NATO qualified
and we need to go a NATO course
to get the paper
so all of what we did was
four papers
so
we need to then eventually there was no people to come in Estonia to train us so what do we do
with dudes we sent them to school so then they sent us to the senior NCO school but before
we had like three months of free time and what you do you take those dudes to the forest and you
just do tactics and cover move all that kind of stuff so pretty much half a year straight
we did only the
sack fest stuff
then you go to the ncio school
and guess what that starts with
same stuff same stuff again
so there was yeah one year
of like nine months of basic training
and you get good
that's that's a good part about it
and that was all while you were basically
waiting to go to some kind of a
NATO qualified
queue course
of some kind yeah
and so where'd you end up doing that
so eventually like
that took us like then about nine months I think in total so started in 2010 coming back
March from Hungary then in August going to the school so I think we're five months in
that school then there's MOS then I started learning again engineering so I got the new MOS
and then eventually you have you can do the practice part in your own battalion and then
we were sent back and then by that time we had like old school American SF guys who were like
like bodybuilders yeah two meters tall like super awesome dudes and they kind of started to do us the same
stuff again because then we started again another SUT yeah another MOS training another team build
up. So that's what we started again doing. But in that time, like, we were the only team. So
again, ratio. Is there 80 of you guys or something you said? Something like that. Let's put it like
that. That's like a small number. And then what happened is that like each MOS, like me and the other
guy, we got one instructor. And that instructor was, I mean, remember JP was his name. And he had
25 years of stuff.
He was from Ranger Battalion.
He had been in every conflict
from whatever time until today.
From World War II.
Yeah, pretty much.
Just a hard old green beret dude.
Absolutely.
And then they started teaching us
how to do explosives,
how to do all the stuff.
And then eventually we had the team training
and then we supposedly was ready
to kind of get qualified.
And then we had qualifications.
Then we put together a team
and then we kind of supposed to be ready to go deployed.
And your qualification ended up being engineer?
Yeah.
And did the other guys get normal?
Yeah, same things that we get.
Like 18 Bravo, like 18 Charlie, 18 echoes, all the time of stuff.
So yeah, pretty much same.
Like you get different radio man, machine gunner tactics, same stuff.
So now you show up.
your guys are is estonian soft already deployed to afghanistan when you show up there so yeah so pretty
much when when we got back i think the first unit went in 2012 so martin again uh he was the first
guy in afghanistan uh he was sent there to pretty much set up and figure out where we could be sent
so he had a half a year deployment like okay go to afghanistan and figure out where we can go
and he went there
and then he started
pulling strings
starting building relationships
and eventually
we had a province
where we could actually
go together with the 10th group
I think
and then the first
team went there
and then when did you end up going
so I ended up going
in 2013
so we were like
changing them out
and yeah
it was like
a Lagman province
pretty much
similar situation
like there was not a lot
of freedom of maneuver
maneuver
whatever
freedom to maneuver
yeah exactly
so and it was in
like in the mountains
it was just one valley
shaped Y
we were somewhere in the middle
and the local guys
obviously
wasn't able to
accomplish much
but the first team then
they didn't start doing any DA
didn't do any fancy
stuff they just did what was needed what they said that hey we need to push the bubble to create
possibility to start moving they started utilizing the local uh-a and a and started putting checkpoint
checkpoints and then they started training the local special forces and actually in that province the
the people that we were able to utilize were pretty good like uh like uh like
It's hard to tell that.
Usually, like if you say, it's pretty good, it's not good.
But they were pretty good.
And they had their EOD teams.
And they were like success rate in terms of finding like IEDs was 9, 97%.
So like when we went out, that it was pretty good.
That's amazing.
Obviously every day or I don't know, once a week, someone blew up still.
But I don't know for whatever reason.
There could be half of the times they just blew up because they,
did something stupid rather than drive on the ID.
So they were able to actually establish a really good system.
They were able to pass the bubble and now there was a freedom of freedom to move.
And when we got there, we pretty much now had ability to go start getting all of the dirtbacks.
So we had one dude whose name was Joe Dirt.
And yeah, so we started to kind of.
established rapport with locals like the local unit initially we we kind of started training together
to learn each other so that we don't shoot each other so and then when you go to the first operation
maybe one month in maybe one and half months like here is a bag put all of your cell phones here
you take all of the cell phones and then you tell them where we're going and then you go out in the
night in a random valley with two chinooks and you start killing bad guys pretty much it's it's
interesting you guys were you were training for like four years of legit infantry and special
operations training you must have been very gratified when you finally got on a chinook and flew out
go kill bad guys yeah it was interesting like uh i was the guy sitting on
on the edge and then flying in in the total darkness we have like two apaches covering for us
two chinooks we are going in both of them like i don't know 50 50 people and then i'm sitting on the
back we are starting to get closer and then i just watch out from there and see like tracers flying
i was like okay now i'm getting i understand where i am then i'm uh when we land like i didn't take any of
my what is it the like the goggles that you hide i went there all of my eyes were full of sand so
and then i hear like the apaches are singing already they are sending some hellfires to that
mountains or whatever and this is your first op yeah that's the first up with like a bunch of afghan
yeah we had like uh yeah we had how many of you guys uh it was like uh i think it was seven estonians and five
Americans and then about I don't know 80 locals night time in the middle of nowhere and it was
funny like we initially were supposed to get the like the special forces helicopter guys the
whatever they are 160 yeah yeah and obviously there was a higher priority somewhere so we didn't
get that and then eventually we got regular I guess army guys and they put us one click away
in the middle of the valley and then
what we had to start doing is getting closer to the target area wherever the shura was and that
was fun because we there was like the mountain was on that side and there was like this reach lines
or like yeah this reach lines coming down so we went over the first one and that was like okay
that's fucking sucks and you look at the locals like they they have their dress on they're just
Chilling.
AK-47, a few mags or whatever.
And then you get on the bottom of that,
and you look at the next one.
Holy fucking shit.
You go up there, you go down,
and you're like, next one.
Then you are on top of the third one.
So this is your first op.
Yeah.
And you've already, you're done three.
Yeah, exactly.
And then by the time I was on the down on the third one,
my legs were so full of blood that they just didn't like no steps up so what we did is that we did
a chain and we just pulled each other up because that's how fucking bad the legs were obviously we
had all the six plates in it all the ammunition was with me I had like five kilograms of explosives
in the back I had everything only thing what I didn't have was water so we get on top of
the fourth one and they were like okay we can't go further anymore because we're already dead
like everyone's yeah everyone's crushed yeah everyone's crushed and then like one of like as it was
the last guy of estonians there's like other estonians are already down there go and link up with them
i'll say okay let's go like i just go down random place down the hill and then i link up in a
random corner and say okay other Estonians are here at least very good now we start moving
so our idea was like there was like mayhem going on and then we had to go and confirm if we
get the Joe dirt right we had a dude with a like a mask on we didn't know who he was
he was supposed to be the guy who was actually confirming the dude and then we have like i don't know
maybe half of the afghans with us and then afghans at some point say that hey we don't want to
go first anymore
Our Zulu, for our Zulu, like team sergeant, he was like, I don't know, third deployment in Afghanistan.
Is this Estonian guy or an American guy?
Estonian guy.
Yeah, he was in charge of the, like the lead element.
Like the officers, they stayed on top, and now all incio was just going in there just to confirm.
And then our guy said, okay, so Estonians go first then because we need to move.
We are not going to stay here.
because I guess the Afghans they didn't like to use their night vision or whatever
whatever the reason was they didn't want to go first so the first kind of street or first
kind of where it's like just two like 50 meter walls no doors no nothing just a corridor
it's like oh yeah that's a great place to go from so yeah we just took a leap of fate
started going nothing happened then went more on and on and on eventually get to a place
where the alleged bodies were
because like I think the Apaches
they already like had killed like 11
and we just went there to pretty much confirm
so I was put in one position
to pull cover and then people piled
to the right and then our dudes
they found a body and now
how do you get the picture? You take out your camera
and you start to
taking a picture now what happens flash there's a flash now as the flash as the flash goes off there's
like a machine gun fire coming from a random direction and so then the mayam started like bullets are
flying over my head i have no fucking clue what's happening like first time in a contact like okay
that that's interesting that's an interesting feeling so now i heard like that they say that they're
in contact contact contact now they're
there's like shots fired, but then the officers or the HQ who stayed on top of the mountain,
they don't understand or they don't hear anything.
So I'm like, okay, so should I become a relay now?
Or what should I do?
So I just say contact, contact, contact into my RAC radio as well.
So now they got it.
Then the next thing in five minutes is that, okay, now we have wounded in action.
Someone is wounded.
So now I have that information to relay.
I will continue that.
Now they are in panic on the HQ there
because it's our first real op.
And then next thing is like, okay, Apache,
we have only like seven minutes left of Apache airtime.
So Apache would like to start shooting someone.
But as the only ones who have the blinkers are Estonia,
and one American,
then we don't know where to shoot
because there are a lot of Afghans
and where they are, we have no idea.
So then I started
having a conversation through radio
with those dudes to figure out
are they in line, are they in right place?
Now at the same time,
I had this amazing equipment.
So we had this night vision goggles
where in front you can put a thermal site.
But if the thermal science battery
goes out black it's black nothing so at the same time and all of that is going on and I'm
like doing my job and figuring out then obviously black then it's like oh this is getting only better
then I kind of whatever I ask the guy next to me to take over in terms of this position I change
my battery I coordinate that yes all of the dudes are out from the way I relayed that information
And then on top of me, Apache started singing towards whatever compound.
After that, everything was silent.
And now our team sergeant understanding that, hey, we just climb over four mountains.
We have been now, I don't know, two clicks into the city in a random place where we have no idea where we are.
It's our first operation.
And then he decides that, hey, okay, let's just fall back.
So pretty much who got wounded, it was one of the turps.
his like fingers were shot off or something
and then we just started going back
Did you get Joe dirt?
No, absolutely nothing
No no no
And then we started going back
And the dude who brought us there
He came to me
He was just there in the epicenter
Like I have no idea where the fuck we are
Can you lead us back to the beginning?
I said
I saw how fucked up he was
I said yes no problem
I had no idea where we
we are just starting going in one direction and figuring out the way so i started to be a point man
so i pointed us back to that hill we eventually somehow got to the place where we came from
we climbed up to the mountain and then we're like so yeah i wonder do we now have to climb back
over all of those mountains and then get the helicopter to break us up like we would rather stay
here and fight for whatever amount of days because we are not capable of doing that
And obviously, then magic happened.
Two Chinooks came.
They were hovering.
And we were running into the Chinooks, and then we got back.
And I guess we had like three people captured.
I don't know who they were.
I have no idea what we did, because it was my first time.
I had no fucking understanding of what's going on.
But all of those things happened, and which was like really fun,
like when I talked about those experiences,
that all the laws of combat were just utilized.
on the first operation and why i was able to do all of those things because of our training
like that nine months of like training paid off because like it was all covered move
it was keeping things simple understanding what the hell do become a radio man which i have never
been relaying information like understanding where we have to navigate back prioritize and execute
decentralized command like all of those things sharing bottles of water like everything and so yeah that
was the first thing it was it was interesting how was the debrief on this operation so debrief was
pretty fine in terms of i don't even feel like did you feel like a we got some shit to fix
no i i or did you feel like you did a decent job we did we did like a decent job in general like uh because when we
get there like we were high-fiving like when you got home yeah we when you got to the
base like back to base yeah we got the back to base it is like I can't even remember debrief
like I can't remember it you are just too fired yeah I guess I was like I don't know rushing
there but I remember like first thing what I did is like I opened up my coke bottle and drank
that and we were sitting with three dudes and then the team sergeant came in what the fuck are you
doing here why is your gear off hey maybe we have to go out now so better go
get prepared so he just pretty much vanished our dreams yeah of relaxing here we were like
oh laying back starting to like debrief how we went and like but he came in and he was like a hard head
like he was a true team sergeant from ranger school yeah that kind of we did so so yeah he he he
He, he, he made me a human.
Let's put it like that.
So,
how,
so that was your first op that you went on.
And then what was your op tempo like after that first off?
It wasn't,
it wasn't really like high.
I mean,
because mainly what we wanted to achieve is we wanted to achieve,
like our intent was to make data safer.
And pretty much all of our,
like help the locals start doing stuff.
push them out, don't go and break doors before them.
So that was the kind of idea.
So I think we did overall like, I don't know, six, seven, like huge operations.
And some of them were like, we go out with thousand people.
Nobody wants to mess with you.
Like nobody.
So there was like no like extensive fire fights.
Thousand people being like.
Locals.
Like almost all locals, like 800 locals or something like that, 900 locals.
Yeah, yeah, exactly.
Were you involved in the training?
of those local nationals as well.
So that's what you were doing.
That was your job.
You're training these guys,
getting them ready for operations
and then roll out.
Exactly.
And build relationships
and pretty much help them
with whatever they needed.
So as we had like,
our guys were able to speak Russian.
Like we were,
we have the common enemy
because they had fought against Soviets.
It was much,
like,
it's much easier to like bond
if you have a common history.
So,
and our guys were like able to speak Russian
with them.
commanders, like, things were good.
So, and as the previous, like, unit, they did a really great job of building everything
up.
It was, like, pretty easy for us.
And you're saying that your forces, your Afghan forces were actually pretty squared away.
Yeah.
I mean the, the special forces part or the police, whether it's BRC or whatever they were called.
But in A&A, they were, like, random.
Like, every time you, like, our camp got attacked, they were shooting every direction.
So, so they were still like everyone.
Did you, so did you live on a camp with them?
So we lived in a camp where we had a privilege of having a, I think, like we had a
battalion of Americans who were pulling security for us.
And we were in the middle in our small camp and we were able to do whatever we wanted
pretty much.
So we were privileged.
We didn't have to pull any security.
We didn't have to do much.
We just only thing what we had to do is figure out how to make this area safer.
and how much did your field of vision open up as you started doing more operations and now you're more aware of what's happening and maybe paying attention like oh let's make sure that the helicopter puts us down in the right spot which is always a big one yeah i mean it's a crazy thing echo charles so if you and i are going to get dropped off by a helicopter like 30 seconds in a helicopter means we have to walk an extra six hours like it's that it's that crazy and so you can you can be looking at your map for
reference like oh there's that ridge line cool I'm gonna put my map away because we're
almost there and two minutes later you're off like so far off and that's why we
always would have if we could he those would drop us off and then they would maintain on
station like somewhere in the vicinity so if we were five kilometers away or something
we could call them back and say like hey wrong spot but in Afghanistan it's different yeah
and because if you call them back in now you just made a huge signature so sometimes like
oh you're just going to have to deal with what you're just going to
got so from there on I mean we kind of went in in the night then we did some like 24
hour operations where we go in the night we kind of like I don't know two 360 to the
village which is like huge village like it was funny that we were preparing for callouts
in Estonia like and when we trained it there's like one building in the middle we
gathered around we and we go there it's like yeah it's
city who are we going to call out here so we totally had we prepared for wrong
things so but eventually like like eventually like some of the operations were like I
got assigned seven locals and it was me and those were fun fun ones and what type of
operation would that be it was like you have to you have to pull security on the south side
with with those dudes and you have to be relay because other dudes will now locals we go in there
again following a Joe dirt or whoever we want to capture.
So we try to pull security.
Now we put together in one place.
Then you navigate to a random, I don't know, area.
You set up an OPE or covering position
and then you stay there pretty much
and wait for others to do their operations in the middle somewhere.
So, but those were the fun ones.
Like you go there, you have zero ways of communicating
with those dudes.
Just hand signals.
else. And
but and then in the first
five minutes when you're there, like we go
in dark, we have no idea where the heck
I am. And
all the other guys are going away
so everyone is separate. Now me
with the seven dudes, I'm like
okay, I have no idea where we are. But I know
that soon in one hour
there will be a little bit of light. So
I will wait until the light and I will
have a little bit better understanding of the bearings.
Then I move to the covering position
and then we just stay there.
Then as the first light comes up, three of those dudes just go away randomly.
They just leave?
They just leave.
They go into the city.
That's awesome.
Now they come back in like 45 minutes.
They come back with some food.
Food, yeah.
Yeah.
So then we talk or eat.
I don't want to eat their stuff because I know that then I have zero platter control and I mean in a worse place.
So you can't put your eyes closed.
you can't close your eyes, you're just there.
Looking for enemy.
At the same time, Apache's are coming.
There is some action going on.
So those kind of operations started to happen.
And eventually, as our, like the buildup for that was like, I think, three months.
We were not able to be at home.
So, and we didn't have a next team to be prepared to, like, switch us out.
So initially we had to be like eight months.
And I think on like,
month like we was okay you can you can come home because we have nobody to send you so we started
pulling out from there because pretty much our overall intent was to showcase and get the
qualification that hey we have worked together with americans we have two like guys going there
we are now good in terms of books we have done something now it's good nobody got killed
nobody got injured let's get the fuck out of there and let's concentrate on the stuff what we have to do at home
now because now we have done our job in terms of that now the next dudes who came out or like in the in the
in the in the very last moment when we there was like this one awesome operation that was planned for you guys
while you were still there yeah so but it did it didn't get the green light because it was too
crazy like there was like a taliban like training center
Oh, nice.
Obviously, like numbers are always wild, but like 100 Taliban or whatever.
And we will go over there in the middle of night and let's start doing things, right?
But that never got green light from the higher.
So we got, we, the other unit came in from Slovakia, I think.
And then I met like 10 years later the partners in Estonia in random bar, just walking in a bar and saying,
hey I know you we were running in Afghanistan together like they were deployed in
Estonia and then like okay how did your deployment go after that and the there were like
two Slovakans got killed so most likely they went and did that kind of stuff so
there were like low operations but a lot of as you know like unlucky and crazy and wild ideas
because if you don't get the momentum in like if you're doing one operation in a month if you're doing
one operation in two weeks you don't get this muscle memory yeah you get the muscle memory you get the
repetition get the reps in basically it's it's nice to be able to do those yeah like yep we're going
i remember when i was on my first deployment to iraq and i was in bagdad and my my boss my commanding
officer's like hey how much time do you need to be able to launch on a mission and i was like 15
minutes and he was kind of like no seriously like and i go no seriously if you give me a target
and you give me the frequency of the conventional forces
that own that battle space
and location of where they're camped at,
I said 15 minutes, we could be wheels up.
And we actually launched a couple times on very short notice,
like 15, 20 minutes, a couple times.
One time we did it, and guys were like in, not in uniforms.
And that was kind of jacked up.
I was like, hey, bro, you couldn't put on a uniform in one minute.
Like, he had 15 minutes to go.
But I look up, like,
We're rolling out and I look at the turrogunner ahead of me
and he's wearing like just random American clothing.
Jeans and stuff.
Yeah, like literally jeans.
Because, you know, he was just sitting around watching a movie in his tent or something.
So he was wearing like board shirts, board shorts and a t-shirt or something.
And it's my fault, obviously, because I didn't say, hey, here's the standard.
When we roll, get your freaking uniform on.
So I was, you know, had to tighten that up.
But yeah, we would, we could roll out pretty quick.
And it, but the thing is, the reason we could roll out quick is we were doing reps.
Like we were doing so many, so many hits that it was just like everyone knew their job,
everyone knew what to do.
And we could do it.
We could do a whole operation only with standard operating procedures with no brief whatsoever.
Like breach team one, you got it.
They'll figure that out.
Assault team, you know what to do.
External security, you're good.
And vehicles, you'll get squared away when you check out the terrain, the vehicle commander,
I'll put you guys in place.
Boom.
So, yeah, if you kind of wanted to get that part,
then you should have gone to infantry in Estonia.
Like, like, if you go into Scouts Battalion,
they were like 10 years in pretty much in Helmand.
Oh, man.
They, like, they had constant firefights every day all the day.
Like, like in six months, I don't know, 300, 400, like contacts.
there was one
like Estonian company number eight
which was the bloodiest one
like they
they got
there was a one squad
like I don't know 12 people
and there was only one person
who hasn't got injured
they lost few people
and they got like hit really hard there
but for us our one was like nothing
like operational tempo
there was like perfect first mission
that's what it was perfect first deployment yeah i actually feel that way about my first deployment too
because it was like the enemy wasn't that settled in yet iEDs were kind of just starting uh the the ambushes
were honestly like not that good this is 2003 2004 so and we were we kind of had the upper hand
when we'd roll out and then by the time 2006 rolled around it was like okay i
You know had more
Awareness of what was going on yeah, absolutely and and we like you know it's funny I talked about Helos like doing heloops
I never did a Helo op never I never did a helo op never I never did a heal up in combat because we just took vehicles
Yeah, and and even like in Ramadi
Helos wouldn't even they wouldn't you couldn't do missions you couldn't do a mission in Ramadi with a helo
If you had a wounded guy you couldn't get him out on a helo you had to get him back to base on to a secure part of the base and
and then a helo could come.
But there was no like going out on an operation in a helo for us.
And we did it zero times.
So the, which is, you know, kind of, kind of interesting
because what's interesting about it is when I was a kid in the teams,
we would do training missions and they would call,
we would use vehicles.
We would use like big six by trucks, you know, like big five ton trucks.
And they would call them in the brief,
they would call them a helo truck as if to say,
hey, if this was real, this would be a helicopter.
And so my whole career, I was like, yeah, of course,
you know, if war happens, we'll have all these helicopters.
And then as it turns out, the way the war went in Iraq anyways,
I know it was different in Afghanistan, but in Iraq,
and look, there was definitely people that used helicopters in Iraq.
I wasn't one of them.
Like we just, we had our own vehicles.
We were gonna get to the target,
we were able to do it.
fast in Baghdad it was just we all we used Helos one time in Baghdad but it was to we had captured a
high value target and they they took him so they like met us and took him which was kind of cool
but other than that didn't do it and then in Ramadi couldn't like there's no helos in the city
even the even the Apaches which are like flying tanks mm-hmm they would barely roll into
romadi because it was like just massive when they did roll in it was scary
you just hear freaking the whole city lighting up like trying to shoot them down so the helo truck thing
we actually did a bunch of i mean we i did so many operations in five-ton trucks you know it's kind of
crazy we had a gatling gun on one of the trucks oh nice there's like like usually like the same
thing what happened with the dudes who later went to africa they got like british trucks which
looked like that you don't want to mess with it.
And like all the people who got ambushed was like in front of the French because they had
like weak looking vehicles.
So and they're like they don't want the Vikings to come.
Yeah.
Because if Vikings come then it sucks.
Yeah.
So.
Yeah.
We had that too like on that first deployment to Iraq.
So we didn't have armored vehicles.
Our Humvees were just Humvees like with cloth doors.
so we took the cloth doors completely off.
We turned to the seats so that the seats were facing out.
And then the guys sitting in the Humvee,
obviously the driver was driving,
but everyone else was facing out with their weapon out.
And then in the back,
we had heavy weapons,
including these articulating arms.
And so these things looked like,
we called them porcupines because it was,
and obviously we had the turret gun.
And so it just looked like if you mess with this,
And there'd be whatever, four, five, six humvies that were all just look like porcupines.
And it was a very good deterrent.
We got ambushed a few times.
But it was, we, we drove a lot.
And to have had that little amount of, to only get ambushed a few times and have been on the road for countless hours, you know, hundreds of missions, like, that's pretty good.
That kind of told me, like, the enemy is looking at us going, let's wait for the next convoy to roll by.
Well, that seems like a good idea.
Like, same thing.
They don't want the Vikings.
Yeah, they don't want it.
They don't want the gatling gun starting to shoot them.
That will be a bad one.
And there was like those random times, like we were just driving back from somewhere.
Once it was like the, like the, our checkpoints that was established, they also did their test fires towards our vehicles.
Once there was like, an American dude was on the, behind the 50 Cal.
and there was like this one
like the hinge
was up
and obviously the bullets were in there
so
they were like to random places
where people could get killed
but nothing really like happened
so we were lucky in that sense
but the next team they were not so lucky
yeah Estonians I mean
they deployed to Iraq
since 2003 and Afghanistan
I think also in 2003
like constant on the ground presence
from our allies in Estonia.
Yeah.
And suffered some pretty significant casualties.
Like in Afghanistan, I think it's nine killed and 90 wounded.
And then in Iraq, 18 wounded and two killed.
So for considering how small your population is, that's...
Yeah, we were second, sadly.
Oh, you mean in comparison of population?
Yeah.
Wow.
Yeah, in terms of lost.
I think the first one was Danes.
They were also wild people.
So yeah
But that was the price
That we had to pay to get advancement in our army
Because that changed everything
Equipment got better
The knowledge got better
We now know what to teach to our conscripts
Otherwise before that
I mean we were breaking
I don't know
Bricks with your hands
So that kind of changed
How was it when you got home from this deployment
So first thing
What we did
we went to drink obviously
so there was some
like the first things like
it was hard to
kind of
get back to the normal life
I mean there was like
a lot of stress
like we had more problems when we didn't go out
because if we stayed in our team
sergeant he liked to find us jobs
to do so we had a lot of
meetings we had a lot of stuff so we had
internal, I would say, stress rather than outside stress.
When we got back, the brain was a little bit stressed out.
You couldn't, like, you read the newspaper.
The biggest news is someone got a huge ass and that's the biggest problem.
So you couldn't kind of comprehend what this world is here.
But that went on pretty fast because we didn't get much time to rest.
We just went to start doing j-sets, going, doing,
some training with seals going to Georgia and going to states so we went on the
road and yeah and are you thinking that this is going to be your career are you
thinking you're going to do how many years do you have to do to retire there so in
reality like I had like five-year contract but you can get out from the contract
whenever you want yeah so there is no rules there are like some some some
people like saying that we have to change the rules because people can get out
pretty much whenever they want.
So, but yeah, pretty much it's not a system like over here.
So you have to, like, you have to do the Conscript Service, which is one year.
And then first I got like this trial time for one year.
And then you get, you get the security, like top security clearance for three years.
And pretty much it will be three years, then five years.
So.
But once you get, like, I'm talking about you personally, what were you thinking?
We're like, look, I just, I done all this training.
I went to Afghanistan, I had an awesome deployment,
we're doing J sets, what's next?
Were you thinking you're going to be a career soldier at this point?
So I never kind of wanted to have a career.
Like I wanted to get the experience.
But at that time, I kind of like was there.
I did really good in terms of like I liked it.
There was the first time I started learning
with intention of wanting to learn.
So it was fun for me because the development also was uphill all the time.
And then when we came back, like, then there was a problem of not having enough work because there is, like, not many terrorists born in Estonia.
So being a warrior without a war has its problems.
Yeah, pretty much like that. And then we were like, well, also we were building our unit. So there were like a lot of things that we had to do internally to spread the knowledge and stuff like that.
And then eventually we there was opportunities to go to Syria.
There was a lot of like other places.
But none of the politicians just kind of wanted to send us anywhere.
And until until then I think it took like six years when or seven years to get again to the area where there could be some combat.
So there was a pretty long period.
But that time I kind of like we went to now in a.
training mode. So Ukrainian war started in 2014, right? And then we figured out that there is a
way to support them. So we started doing some stuff over there, helping the Ukrainian forces
together with Americans, Lithuanians, Polish, Latvians. And during that time, I kind of have a
daughter born and that she was one week old. I had to go away for a half a year again. And then
was the time was like okay I don't see any action coming and I made a checklist pros and cons
and it was like 14 zero to go out so there was not much of decision and yeah so then I just
pretty much said to my team that hey I'm thinking about other stuff and I was like 27 I think that
I will try something else because now it's the moment or otherwise I will kind of stay here
So and yeah, then it was time to let the other team know and then pretty much I started looking outwards.
What insight can you give us on the Ukrainian military?
So they were really bad at that time. So when we went there, yeah, they, like civilians sent to the front line, not with my training at that time.
So when we actually, like we have like this huge exercise of springstorm.
When our, like, the whole country, NATO, like, sometimes it's like 10,000 soldiers come together and we have an exercise, which all is played out during one month.
So we're one month there's like maneuvers and all the kind of stuff.
Everyone gets to train.
And it's like live.
Like there's like a huge FDX.
And then we ask like Ukrainians like, do you have also similar exercises?
They say, yes.
We have it.
So, but they work differently.
it works like this like for one month you train and it's like theater like because you know that
in one month generals are coming to look how we're doing and by that time there's like trails
and then you go there and you fall at some place the tanks are coming so it's all charades
there's nothing really there and that was kind of the training that what they adopted from the
from the from the russian army that was the style of training so they're
basic skills were pretty bad and we were able to kind of help them to share the understanding of
what we knew what i would say that what they are on a really good level is like all like explosives
building poopie traps building iEDs that's where they are on really really high level
and they started to incrementally like war will teach them yeah like eventually and uh i would say that at the
moment they are pretty good on a pretty good level
they obviously have the will because it's their it's their home yeah they have no no like yeah i mean
from 2014 until now when the war started then i think that uh if i'm not messing up numbers they had
sent through the front line like 300 000 men and i think that they had like 14 000 or 11000
casualties during the 10 10 years so they were in war all of that time so they they learned some hard
lessons and from our point of view we were able to learn in terms of our intelligence
we're able to start gathering information I think Estabuania was at one point like one of the
centers in terms of the accurate information that is coming from eastern side so we we are
human and our some of our services started to get really really good information and
they got really good like training out from all of that
Meanwhile, after that, you decide you're going to get out.
And then what's your plan when you get out?
So, you know, you've got to earn a living.
What do you decide you're going to go do?
So, yeah, I had a, I had an apartment.
So I thought I would sell that.
And then I got like, I don't know, 40,000 euros on a bank account,
which I figured that, okay, for half of that I can pay years rent or something.
And then other, I will invest in poker.
so I figured I left off with poker
I was pretty good at that
so I figured I would start that again
and then I started
playing poker
and actually the
problem was that I was doing too good
and now as you're doing good
you think that that's something
which will last
and in reality
what
what lasted was that I was winning money
I never like lost
in terms of I
like I always made money
but my ex
expenses were for whatever reason just going higher and higher and higher and higher and I didn't like check the balance I guess or I don't know what the fuck I was doing
So eventually I ended up in a situation where I was minus 30,000 in like one and a half years later
I needed to win more bro
Yeah, absolutely because if you want to like earn like I don't know free four thousand in a month
You have to have about the bankroll of I don't know hundred thousand
because the highs and lows are so crazy.
So there's so much variance.
So you got to be able to dig yourself out of a hole.
Yeah, so we have to have a bankroll.
And if you don't have a bankroll, you're just stuck.
Exactly.
There's no stability.
Like you can't get stable because you can't get the money out because you need it to work.
So eventually, yeah, there's no stability there.
And I was like putting in hours.
So for me now, all the time.
So I got together with the mother of the child.
like just before deployed.
And then we were together like six years,
somewhere in the middle of my brother was like born.
And then I kind of like tried to figure out things.
And then when we moved to Tartu and where I was from,
then the rent went even higher
because I started renting in house now.
And you're literally the only income you have is poker.
Absolutely.
And then like thinking,
start to like don't work but I'm never like looking at the red flags I'm thinking okay if I do that
I was kind of like contingency planning all the time so I was kind of like prepare I knew that I can
whatever happens I can dig myself out from it so I always took like leap of fate okay maybe this
works maybe it nothing works and then eventually like I put in hours so when I came back I was like
how do I schedule my day because I had no idea how to like operate outside from someone
telling me what to do and the only thing what I knew is that okay in the military we
had schedules like this is how your day starts this is how it ends and then I just made a
schedule I planned every hour and then I had the schedule like a Saturday was a rest day
and every day I played poker so now for me I was always home but for my family
I was working was it online poker most online and most online
So I eventually played like 6,000 hours in total.
So I was sitting there like I think $2,500 a year or maybe more.
So 10, 15, 16 hour days sitting behind the computer just grinding, grinding and grinding and grinding.
Is it fun for you?
Or are you just working?
It's, it is fun.
It's fun and it's working.
Like eventually it becomes work.
It's a beatable game.
It's just a skill game, I would say.
It requires the same thing with every other thing.
You have to learn, you have to be disciplined,
you have to manage your bankroll and right level.
You can't go and play, if you have 1,000 euros,
you can't play a tournament within 1,000 euro buying.
You have to play 1 euro buying
because then you can play 1,000 tournaments.
But yeah, eventually you're able to make some money,
but it just, I don't know, I was somewhere in a tunnel because of my ego and everyone outside
was thinking, oh, Remo is doing so good. He's living in the right apartment. He's living large.
But in reality, everything turned into shit. So obviously, as I put so many hours,
I was not able to build a relationship with the mother of my child. And then eventually, like,
she came in at some point where everything was already shit anyways.
And then she said that he found a more awesome dude than I, which I kind of agreed.
Because to me, that was like a way out.
I actually pushed forward a hard conversation.
I already saw a long time ago that this is not working, but I just postpone it and postpone it and postpone it.
And that gave me a way out.
And then when I got the way out, then that was the moment when I kind of stumbled upon on your book.
and then on the first page
first I thought obviously
where did all of my trouble start
it was my mentor
who led me into this hole
it was my like
mother of my child
who sucked things
it was nothing to do with me
and then I pretty much took that book
and read the first chapter
didn't take much more
to figure out that
I had to look into the mirror and then I just started grinding for the first two
weeks pretty much I was I had 500 euros I had a rent to pay which was like 1,500 so I knew that
we were going to split I have no place to live they don't have any place to live so I called
a few of my buddies I said okay I need 4,000 euros another loan and then I figured out the
place where they could live and then there was my friend who was the same dude who talked with
my uncle and cried and that hey I need something to do he was like going to his friend's
farm and then it just went there for two months in the summer and what I did I just uh destroyed
buildings like there was some demolition yeah yeah something like that with whatever and just
thinking about life and now I was like huh I'm like
I don't know, 30 or 29.
I'm like in the biggest toll of my life,
I'm a retired.
I'm a soft guy.
And I'm actually like nothing.
I have nothing.
So I was in that spot.
And then I started asking, okay, what should I do?
And then someone recommended me that, hey, maybe as you have a military background,
we're starting to have a defense industry now.
So maybe it would make sense that you start.
asking them because and then I went to the defense industry page there's like I don't know
hundred companies in Estonia and I just listed out seven of them because first one was like
they were doing like empty shells that you can fill in with explosives or plastic explosive so
you can heat those under their bed and they are not considered as weapons but if you add
the C4 into it it's a actual
it's an actual like M14.
It's like...
Claymore?
Yeah, it's Claymore,
but also like this directional charge.
EFP?
EFP, exactly.
Yeah.
So as we were testing those things when I was in the army,
I thought, okay, maybe they would like to utilize my knowledge.
They said, yeah, you can contact us in half year.
Okay, cool.
Then the next place was Milram.
And then I sent my CV over there, just info, mail.
hey maybe you want me into your team and then what company was that milrum robotics okay yeah
a historian company and then there was one dude who replied to me and he was a he was a one of the
commanders uh in my previous unit and he said of course come in on monday and i went in on monday
and then there was a work interview oh nice i was sitting there and i saw the toe there's two
other dudes from the soft and there's other dudes so there was only four military guys in front of me
and they just told me what I will start doing I had no option awesome and then they asked me
so how much do you want to get paid I said I need 1,000 euros I don't care about anything else
I need that then they all started laughing like that's how low bowling you are like that's such a
small number so you will get like 2000 straight away and i was like okay so you want to tell me
that i have no skills and you are going to pay me like for learning 2 000 a month
that's good for me i only wanted 1,000 to get by and then i pretty much figured i just read
a book outlier before that and then there was a section like there is sometimes things happen
which shouldn't happen with you.
And now most of the people miss them,
miss those opportunities.
And I figured out,
okay,
that's the opportunity that I shouldn't have.
And then what I started doing,
I just started.
What do you mean that's the opportunity
that you shouldn't have?
Like,
it shouldn't,
like if I just,
if my friends were not there,
I wouldn't get in.
Got it.
So you don't deserve it?
So,
like you don't deserve it,
so you should really get after it?
Yeah, so, I mean.
Or is it like you shouldn't do it?
Because you don't really deserve it.
In terms of like,
if you look at my CV,
I would never get that position.
So you were lucky to get that job.
Absolutely.
And you felt that.
Yeah.
And you're like, all right, I'm going to work hard.
Yeah, I'm just going to do everything I can to make this happen.
And I look at all the other people and said, okay, I will outwork all of you.
And I was first person in the office, last person out from the office.
And I just pretty much got after it.
And when you have that attitude and you have back against the wall, I mean, nothing is stopping you.
And then how long were you doing that for?
So I was doing that for three years.
So I started from being a program manager,
which was like, I don't know,
you get a one army and you pretty much start building relationships.
In reality, it was more of a business development sales job.
And this is when you say one army,
you get an army from some other country.
Yeah, absolutely.
And you're like, you're going to work with this army from this country.
And you're going to sell them weapons, systems and work with them.
First customer was like, I got designated Italy as a first customer.
Like on the first month they came into Estonia that they were interested in our robots.
And what we did, there was four military dudes sitting on one side of the table.
On our side of the table, there was other four military guys.
And what we did, we just talked.
Then we went drinking.
And we had good time.
And that's how we started to build.
relationships and it took me and then like one and a half year of building a relationship and
eventually yes we got deals like i was like okay so what are you doing this week we have this
amazing update would you like to know more about it so that was kind of the stuff what we started
doing and eventually like it was like a total startup word where we didn't have the product ready
and we were like yeah our machines are capable of doing terminate or stuff but in the
it, you know. And then I remember I had to go to give a presentation in Italy. And the way how it
worked was that there was a huge tender. We were competing against all the huge companies,
Ryan Metal, Leonardo and all the European big ones. And then I had to go there and provide a
presentation. So the product that was presenting was invented day before.
in a slideshow
and the name of that was
ISIA2 or something like that
a really complicated name
and then I got the brief
and then I had to go and present that
to 50
kernels
and I was like
hmm
and then I went there
just spoke something in 20 minutes
I have no idea what I said
and then the
head of the overall thing
is like
hmm
I like what you said
you know
why because you're the only military guy here you had the structure you were like simple
clear and concise like all right Roger that I have no idea what I just said but if you say
so then I'm good and I was able to like build a good relationship with them and eventually
we got to understanding of what are the tender terms as I had a good relationship with them
then we were able to get our team together we we wrote a lot of poetry into the tender
and eventually we won.
I was like genuinely believing that we are able to we are the best like partners for them.
And then eventually we won the deal against all the big ones.
Nobody believed in it.
And that was one of the biggest deal at that time in the company.
So and I was head of that.
And then I was head of that. And then I remember that was one of the best lessons I learned
that when we went there and I, we already kind of knew that there was a lot of poetry.
and when you go there and you are sit down and then they start asking questions
about things that you know that you don't have right in in a right order and then
we called it that I was like like I don't know how to say it but like we went
there to get on the knees yeah okay yeah and that's what we did like it was a
really awesome experience of understanding how
that works. But eventually we were able to start delivering them. We were able to cooperate with
them and we were able to eventually help them. But that was the world and that was like in
Europe eventually as I was successful in all of those things, eventually I got designated to
the Middle East and then I started going to the Middle East. Now what I did, the only thing what I did
is building relationships, making connections to everyone. And then obviously who do you, like how that
world worked for me. Same time when I went to Italy, there was one guy from Flir, like,
and the Black Hornet driver. He was from Norwegian soft. And you just, if you speak with them,
you know that, hey, you have this language that you can actually start speaking of. And then I
ask, okay, actually, I'm like my main area of responsibilities in Middle East now. He said,
yeah, I'm there as well. So, okay, next time when you come there, let me know. So next time I go there,
I let him know.
He tells me that, hey, we are drinking.
Come and join.
I go there.
He puts me and he puts me on behind the table.
Next to me is like a president of a company in front of me.
There is another owner of the company.
They just won like a 70 million deal of drones or something.
They're just celebrating.
And now I'm there.
What we do?
We talk military stuff.
We talk nothing about our products.
We just drink, have a good time.
Next day, they remember that, hey, we had a good time.
So what are you selling?
Oh, yeah, we have these robots.
I don't know, come and check it out.
They come to, oh, this is really high-tech stuff, yeah?
Of course, yes, it is.
And then you take like three months from there,
and they pretty much bought one without ever seeing a demonstration or nothing.
So it's all relationships.
And then you start working on.
So what I always did is that I built network,
which started, so I always gave,
I utilized pretty much decentralized commands.
So I'm covering building relationships.
We understand our intents.
And then eventually I let them do the job
because I have no idea how to do anything anyways.
Like I really don't know.
So the only way I have is to let them do it what they know.
And as they have a good track record,
they start connecting people.
and eventually you're running in all the countries
and you have agents on people there
so only thing what you have to do is just manage them
provide them information
and how that world works pretty much
so then at what point
did you recognize that there was another opportunity
in the world
in terms of teaching what you had learned in the military
to other people
so I kind of like recognized it
in the very beginning when I joined the company
because obviously at that point
I thought that the only thing
what I know is how to shoot
and blow things up because that was my profession
but then I started realizing
that hey
that experience what we had
because we were growing as a soft unit
right then the millroom
was exactly like that
there was people
especially there was military people
and they actually had the same attitude
as they were like as there
so it just started
pretty much understand
that first of all the book that was a really easy guide for me what to do and eventually like
I started understanding the day it's exactly the same you just have to have the right attitude so
I understood that I have to have the same mentality how I got through selection so one step
at a time not giving up being a team player building relationships trying to support all the
kind of stuff and then eventually I started understanding that hey there is something there
I started listening more of your podcast and stuff like that
and that point I started putting together some
PowerPoints randomly
like you put together a PowerPoint
you think that it could be a course
then I think I went to whatever page
I really didn't get far
further than making an account on some page
I never uploaded anything I did anything
it was just I had a lot of PowerPoints in my
PC. Then I contacted two other dudes Martin and one other dude and pitch them, hey, let's do something our own.
But they were already like going to university doing some other stuff. So nobody wanted to do anything.
So I postponed it until one day, I don't know, maybe it was two years in Martin called me.
And he said that, hey, I went to speak with in one company, but me.
military decision making.
So MDMP and they really seem to like it.
I held them solve a problem or something.
And it was okay.
And there was like one person who had transitioned to another company and she wanted
him to come and speak about that again.
And then the problem statement, what was in the email, was like, my people are not
taking ownership.
Like this is not a military decision making problem.
This is like ownership problem.
They need something else.
And so what I would do is that, because I had already observed all of your stuff so much,
that I said, okay, we should like just talk about what's written in the book,
or give them a book or I don't know, do something about it,
because they don't definitely need that.
So he kind of was like, but I don't know, let's try and put it together then, together.
I said, hmm, okay.
And then next day we founded combat ready.
I went to the
I don't know
I looked
Okay what is
what is their name
Israel on front
All right
So what could be
our company's name
So he took some
military vocabulary
Just started scanning
So what could be
our name
So randomly
Combat and ready
So everyone is
facing some battles
or combats in their life
So they have to be ready
for that
So I don't know
It makes sense
Whatever
I like it
And then
we established that
Because in Establish
It's all digital
Like you can do
like 99% of stuff
you can do digitally
everything in government
like we are like
E Estonia it's like one of our
like I don't know
It's like the pride of your country
Exactly
Well that's actually something to be proud of
Because here in America
These fools dude
You want to get something done in America
You gotta fill that shit out
Dude triple a kid
And then you're gonna get
some other form you gotta fill out
And then you gotta fill out the same form
Like you're filling up the same information
Over and over and over again
It's ridiculous
So good job
Estonia.
Yeah.
So yeah,
everything,
banking,
everything is online,
like signing things online,
everything is online.
And then what,
so in Estonia,
it takes 15 minutes
to establish a company.
Damn, nice.
You go there,
you fill out some forms.
I don't know,
you, oh,
that's what we do.
Whatever,
and as he was an officer,
he knew things about the right.
He's filling out the forms.
Yeah, he's filling out the forms.
I have no idea
what to do with those forms.
So that's what we made clear,
in the very beginning. You're a form guy. You do our finances. You do our housekeeping on that side.
I want to do nothing with that. And I don't know how to do it either. Check. So then how was the
first gig? What kind of company was it? So it was a like insurance company. Startup as well.
We went there again seven women looking at us and we are talking something about extreme ownership.
we also put in the military decision making we also talked about things that we knew and then
the first reaction from them is at home makes sense like all right we got something and I remember
when we were walking away from that place to we were high-fiving like huh that felt good yeah so
we actually did something when I when I talked to a for my first civilian company
I walked out of there going and it's actually when the person asked like I
went through the brief, the combat leadership brief,
it's the same thing that we give Eschleon front.
And I got done it.
Then I started answering questions.
The first question, when I answered it, I was like, oh, this applies to everything.
And I knew, like, we got something here.
So that's how you felt.
Yeah, I already knew it while I was implementing those,
because it was so obvious that this works.
I even bought everyone, I even bought everyone in this book in my team.
Because I saw that they, like, they had.
they complained about
we don't have a time
we don't have enough time
yeah I know you come in
nine you leave at four
so I'm coming in at five
and leaving at seven and I have
plenty of things to do and everything gets done
so you like I understood
that they were in comfort zone already
they have egos like military guys still
so they were not paying attention now
I gave them the book
and then eventually one
one guy reads it
and he calls me like one month in
like hey awesome book I really liked it now I understand
whose fault it is that everything is shit the CEO I was like of course now you
understand it really well so yeah so I kind of gave up on that but yeah I really
understood because things started to go in the right direction like everything
started to turn around in my life and then so you started turning around your own life
now you get an opportunity to go talk to these seven women they're kind of high-fiving
what year was that do you remember it was two
2022. Okay, so that's relatively recently.
So are you sure?
So, sorry, so 2021.
21.
Okay.
Because commentary is already three years old.
So okay.
Yeah, 21.
So 2021, you do this first event.
Now what's interesting to me is a lot of people would have said, okay, extreme
ownership, cover and move, simple, prioritize and execute, decentralized command.
I get it.
How about we go?
Total responsibility.
How about we?
How about we go fire and maneuver, keep it simple, stupid, analyze and prioritize, and then empower your people.
You see what I'm saying?
Like, you could have easily just said, I see what they did.
I get it.
I'm from a different country.
I could, you could translate the exact same words and just be like, in Estonian, I would never know it.
You're a stand-up human that was like, actually, no.
We got them from this book.
Let's give credit where credit is due.
But, you know, for me, like from a humility perspective, like, that's pretty awesome.
You know, for, I mean, everyone's competitive.
And, oh, those, you know, we're the seals, you know, they're just doing the basic military stuff.
Or we know stuff too.
So where'd that come from?
I think, I think it came from one just because.
We did one, like one month long training in Norway with SEALs, SEAL Team 3.
Are you sure it was SEAL Team 3?
Yeah.
That's really weird.
Most of the time they don't go to Europe at all.
They were like responsible for Europe.
So it was either Team 2 or there has been some funky deployments.
Maybe it was two then.
It might have been two.
Yeah.
So you were SEAL Team 3 or what?
I was SEAL Team 2, Seal Team 3, Seal Team 7, and Seal Team 1.
Okay.
But Task Unit was what Cruiser was?
Seal Team 3.
Okay.
So then it was SEAL Team 2.
Okay.
Yeah.
So because it wasn't the same number.
Okay.
So yeah, it was SEAL Team 2.
And we were doing things over there together with them.
We formed the one task force.
And I really just liked what they were doing.
I mean, there were junior guys who were totally junior.
and they were designated initially drivers to us
and then we were driving them to their operations
and stuff like that and then I know
they were the first unit who kind of didn't throw
other branches of army under the bus
so they have a different attitude
they were training all the time they were boxing
and we were living in the same anger
so I mean they were like kind of legit
and there was like really huge wins
at that one day when they had to go out there
Wind.
Yeah, wind.
Yeah.
Like really strong winds between the fjords and then they have to go an operation.
And in the middle of the night, I take them to the port.
There are local people tying down boats because they have a storm, which even had a name.
I can't remember what the name was.
So I already see that.
The name was Satan's breath.
Something like that.
And then they went out.
Even though they knew.
that there will be no reach or they will never reach to the place where they had to go but they
had to go out because it's a good training right that's what we do yeah and then they came back they
were so fucked up totally wet totally like done and then i kind of gained respect on that and also
like at the same time they they got a call in there was one i don't know oil tanker taken over by
someone somewhere and they started switching their locks out the
the FTX locks or is it epic I don't know whatever it is like blue ones which you can insert in your own weapon so they took those things out and we're like okay what are these guys doing they are actually putting actual stuff together so and then oh we can't tell you okay fine and the next day we read from the newspaper that seals went and I don't know rescue the ship or onboarded it and took it down then there was a lot of celebration the HQ stayed there we continued our operations
but that kind of experience eventually like,
we had respect because they were kind of legit, obviously.
Yeah, that's awesome.
And it's good that they don't have to like think it.
It was really the first unit that kind of impressed in that sense
that they didn't throw anyone under the bus.
And sadly, I can tell that the green brace,
they threw seals and everyone else under the bus constantly.
So anyways.
It's a strange thing because it doesn't seem like it,
but when you talk smack about other people,
it doesn't really sound that good.
You know, if when Echo walks out, you know,
to go grab a drink and I'm like, you know,
Echo's not really that great at Jiu-Jitsu.
Like, who does that?
You know what I mean?
Like, that's just such a...
And I would say also like, I don't know,
I worked with probably like 10 ODAs or something like that in total.
And they're like, there were like ODAs,
which were like totally legit.
Oh, yeah, totally.
And then there were like something.
of them were like one dude or two dudes were like had the eogos and they kind of shit on all of
their yeah and dude don't get me wrong i mean every unit has some dudes in it with that are i know we
had them losers and they're the biggest he goes ever and broadly speaking most dudes like are good
mugs like you go to a oda team you go to a raider platoon or troop is the seal platoon like the dudes
are good dudes and there's of course there's some loud mouth in there and there's someone that's
disgruntled and there's someone that has you know insecure and so they're going to talk smack but most
dudes and of course you know it's like when you're in the dudes that you meet you're like oh
these guys are good to go most of the time so yeah and I think that that experience kind of gave
me that I wanted to share the respect and continue it and then when we saw those principles and
actually like hey let's build a relationship with those dudes because we have no idea how to do any of
this and they have been doing it for 10 years.
So why not?
Let's let's let's, I don't know, let's partner up.
Because we would have to invent a bicycle.
Like, and there's no point of doing that.
Yes, we can write our own book, like extreme responsibility.
Or we could maybe be smarter and say responsibility extreme or I don't know.
But that's not worth it.
So yeah, we wanted to start from the right foot.
And after that training, we decided, after high fiving,
that let's write to you guys.
We figured out, I don't know, I think we were not able to find your emails.
We have like a contact page at ashorefront.com.
Yeah, exactly, something like that.
But then we did our OSINT.
So we had a pretty good training in terms of intelligence, how that world works.
So we went back, I don't know, five years to do your first page.
And then we got all of your emails.
And then we just added you guys there in the CC line or whatever
And then started sending the first email
Leaf was the one responded back
Thank you for your service
Two guys from Eastern Europe
And go to the academy and see what's up
And then we went to the academy
So the academy is our online training program
So Laif was like hey that's awesome
Thanks for your service
Go check out the academy
Yeah exactly but we want the partnership
Which props to Leif
You notice he responds.
Absolutely.
Good for him.
Yeah, absolutely.
I always joke, Leif is way nicer than I am.
Absolutely.
Like, he's, like when we go meet people, he's talking to someone for nine minutes, you know.
I was done in 30 seconds.
And I'm not a bad person, but like, hey, how you doing?
It's good to meet you too.
And Leif's like, so where are you from?
And it's just like, he's just nicer than me.
And, you know, he gets an email.
He's like, hey, thanks for your service.
Check on the Academy, you know, right on.
And then like,
I bless him.
Then we got that report.
And he's doing that great.
I mean, we were so happy that we got an email back.
Like, okay, we have something.
And then what we decided to do is that, okay, let's start then providing value.
Because like, what can we do?
There's nothing what we can do out here.
Let's start grinding through the academy.
We saw that, okay, it seems not to be digitally perfect because there was some, it was like
very first time when you went online with that.
so we started seeing things and then we started writing feedbacks that's a really great way how to build
relationship you start telling what they're doing wrong especially from the point where we were
we knew nothing in reality so that was the form of value what we thought that hey like let's do that
they are talking in all of their post that they appreciate feedback and stuff like that so we can't
go much wrong so starting doing that that really didn't work out we were really really
sending a lot of emails I think eventually we didn't get much replies anymore
because I don't know because I never saw them yeah absolutely and then eventually
like we thought that hey so this is not working and were you still did you
still were you still bringing on clients at this time and you were working no no no
you're still trying to figure out how to get this thing launched for real because
we both had the the real jobs I was still like flying to Saudi and
and stuff like that doing the other other stuff.
So that was kind of like a hobby.
Let's see what we can make out of that.
And then we thought that, hey, so what options do we have?
So they have an FTX somewhere.
Most likely we should be able to showcase that we know what we can do
because it seems to be a military training type of stuff.
And then we said, okay, 4,000, whatever it was.
all right so
Martin told me that
hey let's let's go there
yeah
so where do we get the money
so like huh
I had like a credit line
like I don't know
with 15 or 20% interest
I took a loan
like oh now
we have tickets I already bought them
oh so now we're going
yeah we're going
so now we kind of had it in April
so we
I prepare the home base
a really good one of course we had zero pictures of us in civilian clothing I would say
because the first time I even bought adult clothing was when I joined Milrum until then I just
had t-shirts and then I had to wear a button-up shirt and stuff like that so that was the
first time I had adult clothing and then first of all we didn't have any pictures we only had
pictures from military clothing and then everywhere what we decided that hey we want we don't want to
do anything behind your backs we want to do it the right way so i created the home page uh with chaco here
chaco there lift there extreme ownership here so that's what we do and then eventually we
started we had a vacation for two weeks and then we flew flew to states and our plan was that hey
let's go there we have already provided so much value to them
by providing them a lot of feedback.
So let's go there and let's see what happens.
And then we eventually arrived.
Then we had the first, I don't know, meet up or whatever.
And then I had an app, I don't know, weeks or whatever it was.
And then I started getting like hits.
Like someone is watching our homepage from Dallas.
10 hits.
Which means that, okay, now I knew that they knew.
know who we are, what we do, what we kind of want to achieve.
At least they have a poor part understanding.
And then we said, okay, now we will never initiate any conversations with them ourselves
because then we will look needy.
So we will not be needy.
So now the only thing what we have to do is just go there and perform.
And then the next came in, next day came in, and then first exercises started.
Yeah, it was honestly, it was so legit to watch.
I wish I had film of it because it was like I would say like it was like jih Tzu black belt against white belts and how much but it's different because
Jiu Jitsu in its in its nature looks sloppy. You see you understand what I'm saying like yeah if you're in its nature there's moving that yeah if you didn't see it before or whatever this was like a different thing it's like watching someone do a different like a like a sport like the hurdles or something.
Like do each like a decafalon and everything they're just like smooth and just and yet and you're literally watching people that have never done a pole vault before
Imagine a dude that's never done the pole vault before and he's running down the track carrying a pole for the pole vault like this is a disaster
Yes, sir.
And in the midst of a guy doing that a guy throwing a javelin backwards, you know like a guy like dropping a discus three feet from the circle a guy jumping on the on the long jump like three feet and
and then falling on his face.
That's what we're watching.
And then there's two guys that are just like mechanically
just slaying.
And I immediately walked to JP.
It was probably JP that checked your website.
I walked up to, I'm JP, like, who are these two dudes right here?
And he's like, dude, they're Afghan soft.
Like, I go, or sorry, they're Estonian soft.
They deployed to Afghanistan.
I was like, check.
I go, this is gonna be awesome.
And yeah.
So it was, that was a freaking great move.
That was a great move that you guys executed.
And you, you,
I would say you had me at Hold what you got move forward.
Like one of those things where I was watching is like,
okay, these guys are in the game, you know.
Yeah, and that was the thing.
Then I think we did like two runs and then it's like, okay,
sitting down, hey, we would like to do the same thing in Estonia.
And you said, okay, now you got my attention.
And it's okay.
Now Martin, we like mentally high-fived each other already.
Let's not fuck it up.
anymore let's just keep cool and let's continue we continued that and then we got the green light
from you and we brought a flag with the message that hey we gave you a stonian flag with the
message i remember that this will when you have a hq this will be first flag that you pull there
in front of your hq there you go and yeah i mean that's that was the planted seed then we got back
we saw that uh this ftx thing works because we
had no idea how to conduct it initially and then we went back we gathered up a group of friends
like i don't know 15 and then we run our first trial so we rehearsed and obviously we got a really
good feedback then we next martin was working in i don't know governmental company and said okay
we have this new training idea and maybe let's run all the departments through that and
obviously we did it for whatever nothing and then that started to build like yeah like we we
had content then i made another amazing video which sucked of course and then we said okay we have no
idea how to market anything so the first person we came in like was one lady okay we need marketing
and she initially thought that who are these military guys
you're selling some military stuff she didn't understand anything
but eventually we got her on board
and she started made me made us a new homepage
and then we started doing Facebook content
and with that was also awesome thing
because so far the eight years of Waila was in the military
we didn't have any Facebook nothing
zero, zero social media.
And now you guys tell me
that I have to start making videos
and speak things
like to other people
about how to, I don't know, live their life.
Like, that's fucking stupid.
Who does those things?
And then I had, like, I made, like, videos.
I need a 30 second clip.
I, like, did maybe 40 takes.
And then I said, like, okay,
I can't do it anymore.
And look at this.
Oh, yeah, it's perfect.
No, it sucks, but okay, give it a shot.
So in the beginning, Martin did all the videos
because I just didn't want to do it
because it felt so fucking weird
to speak some things to other people
and teach them whatever.
I mean, it doesn't make any sense.
And then eventually, like we had, I think,
four or five FTXs.
I did like two-hour keynote of introduction
in my company.
And we had the same idea like,
okay, we have to kind of,
like in the defense industry
like if you go to the customer
and they first ask
does your own army
use your equipment
and if you have no
then you're pretty much
nobody wants it why
so you want to sell it to us but your own
government doesn't want it
so we figured that okay
if we are able to
like kind of
help our own companies
to improve then we have like
yeah we did it over there already
it works
so we started with our own companies
and then words started going around.
We got our first customers or something like that.
And by the end of that year, we had,
there was, I think, like a conference.
Whatever the conference was,
we kind of got a classroom.
And obviously when we went to see where the classroom was,
it was on the third floor in the furthest corner.
And we thought, okay, nobody will find it.
And then,
when we started talking about it
then for whatever reason
there was 100 people
and nobody
there was not enough room for people
to get into the room
and I think that
that day I was like had been drinking
until 4 because that was the way how you build
relationship in defense industry
so that was my gig
like I went there on a conference
and every day until whatever
and then I had two hours of sleep
and we and I gave first English keynote which was perfect
it was perfect right
I couldn't have done it most likely in any other condition
so it went really well
and now we said okay now we have again new information out there
and then I started thinking okay how do we make it
every time when we go there we have to do something bigger
and something more bigger and by that day
By that year, end of that year, I think we maybe had run, I don't know, five trainings or something like that.
So nothing much.
And then as we didn't have any understanding of how to do the classroom trainings, we just figured out some things.
It was like, we talked about so many stuff that you can't imagine.
We talk about everything, indirect method, ego, like all the things that you could possibly talk about.
But still the feedback was really good because nobody has previously ever talked about it.
So it doesn't matter if the content is so good, like they say good.
And then eventually, like, Martin had to go away.
So now the company was pretty much on me because he left to Europe to run some huge projects,
which meant that he now was our source of finances because he got a good salary.
And we were just doing, I don't know, zero money, zero nothing.
so we're not making much money
but at least we had our
jobs so
we were able to leave
on that
but we were making no money
and then we had to start bringing in
new instructors
sorry I'm actually speeding up
so the first year after we did
those first gigs for whatever reason
me and one other dude were like talking
hey
so
like in Estonia like
you can get a like
a
mark
if you are
best leadership
or training company
like instructor
or whatever
like how do you get that
like
and I was talking
with one dude
and we were like
okay this is most likely
a corruption
anyways
like it's just a
pointless piece of
thing
and then in one week
someone called me
hey
you have won an award
we went there
all of that news
went to HR
so everyone
started
understand that there is a company who's doing things differently. They are from ex-military guys.
So it was like a new thing. So, and especially like the war was just started. So we were in
right timing. So everyone was, we got everyone's attention. And from there on, we just continued on
growing and growing and growing, started to implement the same stuff. So would you already left your day job
at this point? So I ended up my, I left my day job by the end of 2022. Got it.
So one year in, I think that 2022, we ended up with like 70,000 as our overall revenue.
So because we were able to end like half of like 50,000 of that was the after September or something.
Because it's like continuously started going really, really high.
And then he had to go away and now I needed few guys because I were not able to do it alone anymore.
Then there were some dudes coming to me, hey, hey, I want to do the same stuff.
So what do you want to do?
I want to be an instructor.
Okay, so these are the terms.
These are the, we can't pay you any money,
but you can do a lot of work if you want.
There is a lot of opportunity here.
We have seen Chaco in real life.
So we were like, awesome dudes.
Like we were already like interesting to other people in the military.
So and then we started doing that.
And eventually what happened is that second year,
we had already like, we had like 450,000.
as a revenue.
So, and we never focused on any numbers.
We're just doing the right things for the right reason.
And the second time I went to the same conference where we had a classroom.
So how I kind of got us to the main stage, because we didn't know anyone.
And I went to the, I gave an interview because there was like a interview of some of the
speakers from the last year.
They asked me to come to the office.
And I said, okay, so now actually what we would like to.
to do is that we would like to get on the main stage.
Like, okay, so who is your, like, who is the decision maker here?
And she led me down to the stairs and showed a dude sitting in a corner who was doing
something with an axle.
So it's okay, so I will go there and they jump in, take just one step in and said,
hey, we need to get on the main stage.
Can I sit next to you for a minute?
said, okay. So I kind of like went there and nuked it. Like just everything went out straight
away. Then I sat down there and he started saying like, hey, actually I don't know what you guys
are doing, military stuff. We actually have here like we want to talk about peace and stuff like that.
We don't want to really bring any military stuff in there. And they were like looking for
prime minister to come and speak on the main stage. And it's like, what does a prime minister know
about leadership. So but I can see that is this the schedule? Yes. So I can see that here is an
open space. So could you just lead your mouse there and just write combat ready there and that
you just lead his mouse to that place and wrote combat ready. And that's how we got to the main
stage. Just default aggressive going there saying what we need and we got it. So and that's how we
kind of ended up doing everything. Just going there and asking or telling, I don't know. I don't know
how we did it but we just pretty much default aggressive has been always to think yeah that is
obviously default aggressive going there and make things happen and look can you be too default
aggressive yes you can it's called it getting kicked out of buildings it's called you know hey security
yeah but if you have a good attitude and you're like being professional with people my the
guy probably saw something yeah when you were talking to him and there you go making it so next year
In business, the new guys that we recruited, I started going there together with them half a year.
I kind of showed them how I do it.
So I gave them piece by piece.
Just talk two laws.
Now talk three laws.
Now talk four laws.
And that's how we get them going.
And by the end of the year, one of the dudes, he got awarded as his next trainer of the year.
So we have been able to do that two years in row.
and just everything started to go.
Now, what was one of the things
is that we still didn't have any contract
with you guys.
So we were just still,
we had no PowerPoints,
we know nothing,
no actual information.
So everything,
what we actually teach
was like what we saw from internet.
And then,
so pretty much what we did is like,
kind of like,
like we got your word,
but it's kind of like illegal in a way.
But yeah,
we were saying that we got it from there,
but I mean,
We just invented things.
And then we just took a leap of fate.
And then I decided that, hey, okay,
this doesn't seem to go anywhere.
And I just started treating you guys
as a management board or board of directors or whatever.
And then said, okay, every quarter,
I will start sending you Citraps,
which you didn't ask.
So just started sending those ones forward,
sending, sending, sending,
and at some point in the end of then,
in 2020 three, I think Lindy or someone.
I think it was Lindy.
Yeah, in like in October or something like that.
Like, hey, now you have reached, like you have, you have become into our priority list over here.
And we would like to now make it like official.
And it's like, yes.
Eventually, like two years, we are there.
Now we had a really, really hard conversation in terms of contracts because everyone's saying like, it's really difficult.
to have contract with Americans.
A lot of legal stuff, a lot of different terms.
And our agreement was very simple.
Like, Lindy was saying what was expected from us.
Like, these are the numbers.
I said, no, we can't do it.
We can do it with these numbers.
She said, yes, okay.
Then there was like some other similar stuff.
I said, no, we can't do it.
We can do this.
Okay.
And then in one week, sign, where do we sign?
here and it was done
and then next year again
we were in a classroom
we were on the main stage
and now in January
the same event happened it was a start
day it's like a huge conference
and then we got your video
of explaining that
hey combat 30 is our new
certified instructors or whatever
and that was on the main stage
now everyone knew
it was like article in the newspaper
and stuff like that
You like that echo Charles
Yeah
And that's where like everything
Like went there
Like we just utilized
Like we were like thinking
Martin like what do we have to do
We just have to do what's written in the book
And if you do things
What's written in a book
You can't go wrong
And eventually if you do the right things
For the right reason
Things will start happen
And that's how we got here
Yeah I liked when you were telling me
Yesterday I think
You were saying like listen
You and Martin were saying
Listen
We need to do
what it says in the book and if they do what they say they do in the book we're
gonna be good to go yeah and sure enough we're good to go I learned something
echo Charles in Hollywood sure what I learned in Hollywood deals is when the
principles want a deal to happen it's gonna happen and the rest is just like
people you know make it they're gonna make it happen but here and so that
That's part one.
Part two, one of my favorite things to do
in as a combat leader is,
I would just say do it.
So like on the radio, like Leif would call up
and be like, hey, Jocko, we got another building.
It's two blocks down.
We saw some squatters coming out of that.
We wanna go hit that thing.
And it was just like, that was like such,
it's even just like a little bit better
than execute execute.
Execute, execute, X. You say like at the beginning
of an operation, it's cool.
Look, is it cool?
It's cool.
To have like some other branch plan be coming in with some explanation behind it.
And to have the decentralized command where it's like, hey, we need to bump across.
Hey, you know, hey, this is, hey, Jocco, it's late.
We got to move across this road.
We got a, we got another vehicle.
We want to inspect down here.
I might have to blow the trunk open.
Do it.
You know, it's just like, so good.
And so like when these contracts is like, I get a long email like, hey, with the thing and the this and the that.
And the response, do it.
Oh, yeah.
I've experienced that one many, many times.
Oh, yeah, yeah.
Yeah, do it.
And I gather that same thing.
Like, I see what you're doing.
It's pretty freaking though.
So I get it and respect it.
And that's what we're doing.
We're doing it.
Yeah.
But really, honestly, the, the seeing you guys in the deck decafalon on the battlefield,
the FTX battlefield was like, I was so freaking pumped that you guys were so squared away.
Because part of it was, like I said in the opening,
sometimes I would watch and I'd be like, dude, is this too?
Like, am I crazy?
Am I, is this too hard for people to actually be able to do?
Like, these people are going insane.
Like, have you been, you haven't been to FTX?
Yeah.
Oh, you have?
Remember one of the OG Utah in Utah.
Oh, okay.
Oh, yeah, okay.
You see people going crazy.
Like, I need four more guys over here now.
And by the way, like, no one's going to die.
Or like, you're totally freaking out.
And these two guys were just like robots, just Terminator robots.
And I was like, who are these guys?
And it's like, oh, they're Estonian special operations forces.
They deployed to Afghanistan.
I was like, oh, Roger that.
And I think actually, JP was like, they use our principles.
Something like, I don't know if that was what he gathered from the web page or whatever,
but, you know, JP's always, like, doing his research and stuff.
So, yeah, so you combine all those things together, which each one of those things was, like,
doing the right things for the right reasons.
And also, I, I, that's like one of the things.
the conversations I had with my team.
I was like, hey, they could be teaching, you know, total responsibility and that.
And they're not.
They're like, cool.
And let's, like, these are the kind of people we want to work with.
There's no, did you guys, don't you guys want, didn't you guys want me to go to Estonia?
Yeah, I think so.
Yeah.
I mean, we, we said like, hey, can we, like, we have those kind of ambitions, of course.
But we realized on the very first in the beginning
that that's not going to happen.
Yeah, I mean, at some point, it will make it happen.
I'll probably do like a full European tour.
Oh, Charles.
We're going to go start and end in Estonia.
What up now.
Yeah, back in the day, you know, when I was at SEAL Team 2,
get some.
Deploying to Europe and guys were deployed to Estonia
and like everyone loved Estonia.
They thought it was like they were in heaven.
Yep.
And so, but I never went there, unfortunately.
So at some point, we go into Estonia.
We go to rock and roll.
So how many instructors do you have now?
So we have about seven instructors.
And then what's their qualification process look like?
I guess you already went through it.
So, yeah.
I mean, we kind of change it.
So we have now belt system.
Okay.
White belt, blue belt, purple belt, brown belt, black belt.
Now everyone...
By the way, we have...
We have, that idea has been a thing at echelon front.
Bro.
It's not a thing, but it has been, it was on, it was disgust.
Yeah, yeah.
You know, I think I was probably the guy that was like, well, that's jujitsu.
I don't know, but we didn't do it.
But that's.
And we defined all of the belts what they mean.
And at the moment, we changed it like a month ago.
That's what we did.
Because we wanted to have a very specific way how we can actually like understand who is where.
what is your way of moving forward so at the moment other than one person everyone's white belt
and it's not it's not easy to get the next belt so it takes years and it takes certain
like modules that you can have i mean most of them they because we had our own own stuff right we were
not like doing specifically as you have been doing and now as we have like trained together we have
now better understanding of how you actually teach those tools. So now we're just reorganizing all of
those things. And now we are able to actually teach things specifically the way you do it.
And we are much more precise. It's more, much more useful. Because so far, I mean, our average
score, because after every training, how we got here is like we asked feedback from customers.
And like the average score, like in terms of numbers, it's like nine out of ten.
So it's a good stuff, but it wasn't as practical as we wanted or it wasn't, it didn't have the fine tuning.
Now, now we are fine tuned in and now we have kind of like a blueprint.
And it takes only like, I don't know, a month or two for them to get to the blue belt.
It takes another month to get to the brown belt.
I don't know, will anyone ever get to the black belt?
But definitely somewhere in the middle.
so because we are able to affect because we have like a lot of people who have like previous coaching
experience and working with companies and we have run like long term programs already but we just
didn't have a system so now we just established a standard they established a system which we can
just internally understand so most of them are still able to go and execute with every customer but
it's just internally something to measure and you just came out and went through our our first
on front our first train the trainer program where it was a nine month program that you went through
that most of the nine months was virtual so you guys were doing calls and zoom calls and giving briefs
learning briefs and then had then i think there was a total 10 people showed up here in san diego
to get certified and yeah it was pretty awesome because it was like uh give your brief and get really good
feedback and everyone had already kind of built the brief where everyone gave a great brief like
i told like i told everyone today it's like giving a brief is not an easy thing and giving a brief with
specific content is is challenging and then to give a brief with a lot of pressure where you know you're
going to get picked apart that breaks people yeah and and everyone everyone from a bunch of different
industries came in stepped up and and delivered an awesome job and then we do like a hardcore
Q&A murder board.
Do you guys say the term murder board?
Yeah.
We had it in the, already in the NCO school.
We had that for two weeks.
Oh, two weeks of.
Yeah.
If you want to be an instructor, like every NCO,
every senior NCOs,
everyone who wants to be a senior NCO during that school,
which is half here, you will have two weeks
where you have to instruct.
I know, here is Carl Gustav.
Teach it.
And then you get a,
specific template which is like timed you can spend five minutes on this you have to
say these free words you have to provide an intent you have to have an
instruction in the end of the course you have to have a practical session like
it's very much laid out and now you have like you get like free topics which
you have no idea about and then you have to precisely give it based on that
template and it has to be timed and now the difference is that the if
I like the murder board is full of the same dudes.
So you get one squad, each one gets free lessons,
and now for two weeks you're just grinding.
And if you're murdering that guy, they will murder you.
And most of the time, like the people who are the weakest,
they get murdered the most, of course.
Because people start asking so stupid questions,
and then like that guy freezes and that, no, that's not a pass anymore.
So that's how we, like, roll.
But that gives you like a really good, like, baseline.
And I think that's where kind of the instructor skills came from.
And as I was also explosives I had to conduct.
And that I trained other people to be able to blow things up.
So I had that experience from there.
So dealing with safety and being, I had all the papers in terms of being,
learned how to do IEDs.
I learned how to demonstrate, like what's the word?
unexploded ordinance
diffuse them
defuse yeah
yeah all the kind of stuff so
and now if you start teaching those things
you I mean it's very basic
in terms of but we had so much
like
repetition yeah and that's the thing
is it makes you competent as an instructor
and that was the goal of the
of this training program
this train the trainer program
at national front now most of the people
are people that are coming from
their company
and the purpose of this
is to be able to be an internal training in your company.
The only people that we took from that's going to go and do this training outside
is just you and Lewis.
Yeah.
And Lewis is a character.
Absolutely.
Because here you are, Estonian soft.
And Lewis is, well, first of all, he lives in Estonia, but he's not Estonian.
He's from Australia.
Yeah.
So he's from Australia.
And he, his background, he was a comedian.
Yeah.
And he was a comedian and then he ran like, he brought, I guess there was no such thing as standup comedy in Estonia.
Yeah.
And so he started stand up comedy in Estonia.
And then you talk to him and it's like, oh, the way that he got that going and made it work was extreme ownership and the principles of combat leadership.
Yeah.
Which is such a great like, you know, normally I'm like, oh, we work with all these different companies, you know, this oil company.
construction company, finance company, insurance company.
Now I'm going to be like, stand-up comedy company, you know, like, let's go full range of motion on this gig.
Yeah.
And yeah, he, he, like, as he's putting it, like, yes, these principles also work on crazy people.
So they work on everywhere.
It doesn't matter where you are.
So that's why we're able to actually, we have been able to influence so many companies already.
Our government, we're able to, we're working with ministries, we are working with kindergartens, we're working with schools.
We are working with the Defense League.
We are working with military again.
Like, I mean, startups, hundreds of companies have gone through the training.
And, I mean, this principles just work.
Yeah.
It's pretty awesome.
Speaking of kids, you guys just, well, now you guys have your own publishing company.
Yeah.
Right?
And you bought the rights for a kid's book called Way of the Warrior Kid.
You ever know that one, Echo Charles?
Hell yeah.
And you guys just released the Way the Warrior Kid Book One.
Yeah.
It's going to be released on November, in the end of November, before Christmas.
Okay.
Actually, speaking of which, I think this might have happened.
I think you just emailed me a little while ago and said, hey, we're modifying or whatever.
Can we modify the way of the warrior kid so that Estonian kids aren't trying to memorize American presidents and the Gettysburg address?
Because that doesn't really make sense in Estonia.
and I believe I'll have to check
I believe that I replied
do it I'm pretty sure
I'm gonna check it was like two words
but it was along those lines yes
yeah if it's do it I'm gonna be pretty pumped
yeah and that's how we made that happen
like when we saw that
we like we have a blueprint
you have created a blueprint
that's how it is that's how simple it is
just do those things what you have been doing here
do that in your country do that in Europe wherever and then I love the story of how
Chaco publishing got published like how that company came to life that's a good story and then
watch this yeah yeah and then we like like initially like we wanted to start giving out that book
like I don't know we actually asked a another publishing company in Estonia who has came out
with these books and hey there is also a kids book that maybe we would like to like that would be
useful for kids and then they were kind of looking into it but then i mean like 2,500 was i think the
fee and then there was like 8% but they wanted to have it like it was 10% fee but they wanted 8%
so they were not we are not able to make money so okay fuck it and then watch this and then
we took like another half year and then i heard that you're
making a movie yeah and i was like better get in on this
strategically we have to do it now that was a good move dude yeah that was a good move
the movie is gonna be um you know we the movie is wrapped echo charles you heard of that before
yeah that's a hollywood thing yes sir it is see i got to say hollywood words for echo charles
to make sure that he knows that i'm aware that i said a hollywood thing because if i ever if i was
just now just be like yeah well you know we wrap filming on that project
We we but it is kind of a big deal to wrap and I'll tell you why because
until you have it filmed anything can go wrong like there can be a strike someone can get hurt
there can be like some crazy lawsuit like you just don't know what can happen and
and it's like the difference between having it wrapped and not having it wrapped is like
the difference between
graduating from seal training and being somewhere in the pipeline in which there's no freaking guarantee that that's happening
So that's pretty good to be wrapped and it's a smart move that you formed your own publishing company
bought the rights and now when that movie comes out you're gonna sell a bunch of books
Absolutely that's the point and the most importantly we're able to impact some some of the youth
100% and
Actually like we have like this youth organizations under defense
League like I know scouts boy scouts and girls and stuff like that they were
our one of the first customers in terms of who we went and practiced because like
okay like we get like hundred years yeah and we have a whole weekend to test out
these principles how we should teach it and that's what we did constantly we
spread information to the youth so we got our repetition in and then okay this
works this doesn't work at all so we tested it on kids
and kids loved it so definitely we have been able to impact a ton and we have also been able to go
to Balkans initially we thought that okay because there was a company in Estonia who had
subsidiary companies outside and from Estonia and we did one gig with them and they said okay we have
four subsidiary companies in the Balkans we want them to do it again to do the same thing so we went
to the first company, we thought, okay, now it's Estonians coming to Balkans. Like, there's a
cultural difference most likely or stuff like that. So we did one first training. It was much
better than Estonian because Estonians are like stone people. They have zero emotions. They
don't ask any questions. They're like, yeah, like not very social people. I'm like not, I'm not
don't know,
Renaissance anymore.
So we went there,
and now the first month
was their best revenue ever.
Like, after the first month,
now the HQ,
everyone.
Let's go.
That's the story that's been repeated
over and over again,
Echon Front.
Like, some random person
in one of the departments
of the company scrounges together,
some money that he,
that he saved from some other project
that they were doing,
brings in Echelon Front,
and, like,
the growth is there,
And the next thing you know, we're working with the whole company.
And that's, that's just happened over and over and over again.
So the fact that you're out there in Europe being able to make this happen.
And again, you know, it's like, we say in the book, Extreme Ownership, these are not new random, like these are not principles that we created from dust.
These are things that we learned that were passed down to us.
And they've been so, they've been tested over and over and over and over again.
So it really isn't that big of a surprise when a company hears the principles takes the principles,
implements the principles, and they have their best their best profit, their best engagement with their teams, like the whole thing.
So it's pretty awesome to see.
Yeah, and that's the thing.
What we say that if like we try to be an example because in our opinion, like the best way how to like change our culture in Estonia is to be a good citizen.
and do a great job and being a demonstrator of those principles.
Now, I've always said, like, if we will fail, all of what we have teach to you doesn't work.
And that's why we initially, with Martin, like, okay, every business book says that it should be like 51, 49.
It shouldn't be 50, 50, because there will be a dispute and there will be a problem.
And we were like, if we are not able to figure out a problem, then we are not supposed to do it anyways.
So let's put it in a situation where we have to do it in the right way.
If not, then it doesn't matter what we speak.
It doesn't work anyway.
So don't listen to us.
Just look what we're doing.
And we are moving in the right direction.
We are doing the right things and things happen.
And what's the ultimate goal?
Well, the ultimate goal is, first of all, to change Estonian culture, help people, help
take youth.
Because, I mean, we are dealing with symptoms, which is the adults.
we have to help the root cause.
I mean, there's so much, if I would have,
while I was in the school,
if there was someone who actually would have given me
and teach me some of those principles,
I would have been way better of prepared for life.
So what do you want to do?
We want to strengthen our own culture.
We want to have a nice place where we can live.
And also we have to help our neighbors.
So we want to just,
We want to make Europe great.
I like it, man.
Yeah, so that's what we do.
And yeah.
Does that get us up to speed?
Yeah, I think so.
So for people to find you,
you guys are at www.combatready.e.
You're on Instagram, Facebook, LinkedIn, YouTube,
all those at Combat Ready.
You've got your personal Instagram,
which you are very apparently proud of.
So it's Ramo Oiesta.
Yes.
I'm going to just say yes.
Yeah.
And so that's spelled R-E-M-O-J-A-S-T-E.
That's where people can find you.
I think Lewis wanted me to say that the web page
should be Europe.
Dot combatreddy.
because we are I don't know upgrading it okay but you can find it from both places so what's
lewis's instagram people want to check out his uh it's uh louis zezeran at louis zezeran yeah
and does he do funny stuff on there does he do leadership stuff on there yeah he's always funny
i you always learn stuff right yeah like when we teach these classes you know you're always
learning stuff you and i had i learned from you about you know decentralized command and the expansion
of simplicity and the expansion of relationships and what which is which is something that I've
talked about before but you were like hey you know what decentralized gives you is a culmination
of with all these things time very good excellent so I learned that from you was that excellent
to learn and then from Lewis what I learned is Echo Charles Lewis is a comedian sitting over in
the corner right now and he was given his brief and he said hey when there's a there's a
technique called the readback if I want to make sure that echo Charles hey we need to
show up tomorrow at seven o'clock in the morning we need to be prepped to record a
podcast with four people can you hey just to make sure you I made that clear can you
give me a readback and you say yeah push on up at seven o'clock tomorrow recording a
podcast got to be ready for four people okay cool boom that's called the readback so
what Lewis pointed out was that you can use the read like comedians use
readbacks because it gives you a
a second to think.
So if a heckler calls out, you know, and this is what I did.
So I was like, hey, guys, this is a technique that he used.
And Dave Berk was sitting there.
Good deal, Dave.
Yeah, you know it.
And so I said, like, Dave, like, you know, heckle me.
And Dave's like, you know, he's kind of like what?
And I said, like, heckle me, like, say, you know, something negative or whatever.
And he goes like, yeah, who cut your hair?
And I go.
And so I was like, oh, read back.
Because I got to think of a comeback, right?
Who cut your hair?
And I said, who cut my hair?
Your mother, when she left my apartment, boy.
But it's true, like those little, that's a little technique.
And it's a technique that you use as a comedian.
It could be a technique that you use as a leader,
not just to make sure that you've confirmed someone's comprehension of your information.
But if you do something I don't expect,
I can actually give you a readback to give me some time to think
and to clarify that I understand what you're talking about, by the way.
And as actually he gave a whole like note about it where you can like the read back itself can be funny.
You know, I can miss read back your thing.
I actually noticed that when comedians do what we call crowd work.
They do the read back and how they use that is they'll read it back but the way they do it to make it sound funny.
They'll just adjust their tone.
And I'll be like one time I'd be like, hey wait, that sounded funny but it wasn't funny.
That's when I noticed it.
He was like, he'll be like, oh, he's like, what's your name?
Oh, John?
Right.
he'll be like, what do you do?
He's like, oh, I'm a, you know, a manager at a tech company.
A manager and he'd look around at a tech company.
Everyone would start laughing.
I was like, wait, wait, wait, that wasn't really, see what I'm saying?
But I saw, oh, I know what he's doing.
He's buying time so he can think of his jokes.
Is he what I'm saying?
But it's real subtle, but yeah, you're right.
That's good.
That's very smart.
Yeah, interesting enough, like we had a discussion with Louis and readback is a form of detachment.
Yeah, that's true too.
And also it's a form of prioritization.
Because if you give me 100 words,
and I give you back 10 words,
what is that?
I'm giving you the priority words.
That you received.
Yeah, exactly.
And are they correct.
Yeah.
Those are all good points,
learning all the time.
Yeah.
So yeah, what's the new website say it one more time?
Europe.
That combat ready.
Dot E.E.
Okay.
Cool.
You can find us from the internet.
Yeah, I'm sure.
True.
Echo Charles, do you have any questions?
Yeah, one question.
What's the most he ever won
in a single poker game?
I won like 15,000 euros.
What's the euros to dollars?
Same.
Yeah, yeah, that's what I figured.
Okay.
Yeah, yeah.
And it was like 200,000 croons.
Did you walk away?
So what I did, it was, that was like in, I was, I don't know, 18.
Oh, damn.
And that's what I won.
And what I did with that.
money of course nothing used for i i think i think i was i think i
think i won like 2,700 bucks in uh tahoe and walked away like a boss and had like a kick
ass weekend i was 22 years old like let's go i mean how much money that was like a month's worth
of pay bro that's a lot back in the day and i was like i walked away like a boss you look you're sure you
don't want to play one more hand like no dude i'm out the funniest way how i won it was like uh like uh like
Usually, like, you should be like super concentrated, right?
So what I was doing is that I had won a satellite ticket, I don't know, for 10 bucks.
The buy-in was 100 or something.
So it was like a thousand people tournament.
So I had this setup.
On laptop, I had two and a half men running the Diff series.
On this screen, it was America's Army.
I was playing that game.
And then in this corner, I had the poker at like table open.
So I was actually like doing four things at the same time.
And I drink Jim Beam at the same time.
So in the end of like, I don't know, five hours,
like, okay, now there's only 25 people left.
I recognize that.
So then I said, okay, now, sorry American Army friends.
I now have to go and concentrate on winning some money.
And they're like, what do you mean?
Like, yeah, I have been playing poker at the same time.
So I'm here like, I already have 1,000.
And I have a possibility to win like 25.
but I eventually got second place.
And they were like, what?
And they're like, yeah.
So yeah, you can download that app into your computer.
And as we are already having communication,
I can start commenting you what I'm doing on that poker table.
And I think that was the only thing that saved me
because I had drank a lot already.
So now I had to pretty much go every move and teach them,
which made me cautious, disciplined,
and eventually I got second place.
I got some money and I continued the poor lifestyle.
There you go.
Anything else, Ikel Charles?
Any other questions?
No, no, that's it.
Really good stuff.
All right.
Remo, any final thoughts?
Yeah, I mean, just, yeah, thank you for writing those things.
Thank you for living those principles.
Because if you didn't, like none of this would have worked.
So thank you for telling me what to do in your book.
So, yeah, I mean, it's been.
awesome right and we're gonna continue doing that we will leave or we will yeah I'm just
35 so for the next 30 years we will conquer Europe that's what I like to hear man freaking
outstanding well thanks for joining us thanks for sharing your lessons learned obviously
thanks for your service and and thanks to your countrymen for their service supporting our allied
troops and fighting alongside us and thanks for what you're doing today you know taking these
principles, you know, you were in a cush job and you took a risk and you are now making this
happen. You're going to help kids. You're going to help parents. You're going to help adults. You're
going to help Estonia. You're going to help Europe. Absolutely. Outstanding. Keep getting after it,
man. And with that, Ramo has left the building. Good to have some Estonian special operations
forces in the building. Yep. I agree. There was a quick segment where he,
he was talking about he gave a brief before before they started combat combat ready he gave a brief
and he was like he was like hey that was the guy who maybe the client the guy who was giving the brief
four he was like hey that was really good and he was like oh i don't know what i said but cool you know
remember that part yeah yeah yeah i here's what i think here's what i suspect i think he knew what he said
he's being funny and kind of humble i think he knew what he said i think he was just surprised that he was
just like hey i just said what i thought i thought
I knew, you know, which is nothing.
You know, when you compare to like, you know,
and the real experts roll up and they're using jargon.
They're doing the whole thing, the atrics and the big words and the cool stuff, right?
Yeah.
And it sounds good.
But I think we all got, get used to that after a while, right?
Where it sounds good, but it's like, man, I don't know, man.
I should have took more notes maybe.
I don't know, you know, kind of a thing.
But cool, it sounded good.
And then when you get someone who just delivers it super simple and subsequently easy to
understand you're like pro that was freaking great like I remember everything you said and it was so
groundbreaking because it all landed on my brain you know so now I know and another component there is
he's given it was his first keynote in English so what does that make you do simplify yeah
you see look at you yeah man I noticed yeah is a short brief but everything's really simple clear
and concise you know landing you know not using any big words but using the good words that actually
work yeah and the thing that he mentioned quite a few times which is awesome is like well the
content is it's the truth you know as I said in that thing the other day it's like oh why is the
book extreme ownership popular it's because it's the truth yeah people read it and they go yeah
you know they're like it's kind of indisputable and it's written in a way that people understand
it go yeah I can understand this brad it's so true because let's face it there are and there's a lot
of books and just speeches and keynotes and, you know, experts with opinions who instead of
just sheer like undisputable truth, they'll say like real inflammatory things that have
some level of truth, but there's just a lot more too. But they like to say it really inflammatory
for the attention, you know, that front end, the front end attention kind of a thing. But then,
yeah, a lot of times it doesn't last. Or you build a reputation for just saying inflammatory
things that have like many levels and areas or areas of dispensual.
Bute, we'll say.
And then, yeah, it doesn't tend to last, I think.
I like it.
And you know, speaking of inflammatory, sure.
We want inflammation to go down.
We don't like inflammation.
A lot of that is based on like what you're putting into your body.
Sure.
Let's get the good stuff in our body.
Joccofuel.com.
Go check it out.
We got, look, we got everything that you need.
We got milk protein.
We got hydrate.
We got greens.
We got joint warfare.
We got super krill.
We got vitamin D through.
We got cold.
We got everything that you need.
We got energy drinks, even.
We got hydration.
And it's all.
Clean and good for you.
So go to joccofield.com get some also we're at wah-wa vitamin shop GnC
Military commissaries a fees hanaferred dash stores wakefern shop right H.Eb Meyer
Wegman's Harris Teeter Lifetime fitness shields small gyms everywhere
Jiu jitsu gyms CrossFit and by the way Walmart yeah we at Walmart I just was
down at Walmart doing some burpees with
The troops.
Multiple Walmart.
Yeah, yeah.
We did San Diego so far.
We did Bentonville.
So we're going to get around to some other Walmarts as well.
We're working it.
So that's what's happening.
Joccofuel.com.
Check out the goods.
You need the good stuff to fuel your life, your existence.
Go get some.
Also, American-made products.
OriginUSA.com.
OriginUSA.com.
Look, you heard what it was like.
Even the remnants of communism is terrible.
It's terrible.
Just the remnants of it.
Slave labor.
You have to fight against that.
Well, do you want to pick up a gun and go get on the line?
Maybe you do.
I kind of do.
But let me tell you something else.
If you don't want to get a gun and get on the line,
go to origin USA.com.
Get some American-made jeans.
Get some American-made hunt gear.
Get some American-made jiu-jitsu.
Gis.
Rash guards, boots.
Everything that you need.
not made in a oppressive,
tyrannical state
where the people live as slaves,
but made right here in America
by freedom.
OriginUSA.com.
Go check it out.
Side note, Origin USA,
newest product,
one of the newest products,
Jiu-Duts.
Yeah.
You noticed that one out?
I didn't get one yet.
I kind of need one too.
Yes, you do need one.
My belt's kind of old.
And I've always felt like
I'm just going to have,
have that belt forever.
Yeah.
But it's kind of getting ridiculous.
Yeah, plus the origin has one.
So it's kind of like,
yeah, look,
you're gonna hold onto your old one.
I get it,
right?
It has a place in your,
you know,
in your life or whatever,
but let's face it.
What,
you don't have an origin belt?
Good point.
All right.
Maybe we have to get Hannah
a purple belchy,
but she got Seth's purple belts.
Yeah, she got that special one too.
Yeah, yeah.
But multiple belts is nothing wrong with that.
Oh.
You seem saying, though.
I've never really kind of walk down
that road before.
You don't just collect.
like belts and I know that people do do that but I've not done that I have had one belt per
rank yeah yeah me too not I'm thinking of it but not anymore and I somehow I don't have them anymore
my blue belt was awesome because I had it for so long yeah and I had done like old rigor type stuff
for it with the sewing machine I sewed the black stripe on there and like you know like I sewed it
on myself and it was like mega durable infantry quality but if you need a belt
OriginUSA.com.
Go get some.
How can you not?
It's true.
Also, Jocka the store called Jocco store.
It's where you can represent.
Discipline equals freedom.
Shirts.
Got shirts on their hats,
hoodies,
some shorts on there.
Sox.
I know I've been talking about socks for a long time.
But this time,
I mean it.
And you'll have them.
Wait,
this time because they haven't been there before.
It was only word.
There's only talk.
Yeah,
you know how you're setting things up for the socks.
What do they say on them?
Release.
Discipline equals freedom.
Would it be weird to like a person like me to wear those socks?
No.
In fact,
And I designed and created those socks with you in my mind
Because you have those lame brain
Fricking socks that you wear.
So if I give you these,
actually you can't wear them from working out for working out.
I guess you could if you want.
But it would be a waste?
But that's not what they're for.
What are they for?
Looking good and freaking representing.
Is you what I'm saying?
You know, sometimes that they're not looking good
and representing on the in the in the squat rack.
No, we are there for sure, but head to toe.
I'm talking about from head to toe.
Look, you're doing great.
Are we not doing that?
We not got some origin RTF on.
What socks?
No.
Okay, upper body.
Okay, okay.
Lower body.
You're doing good from head down to the waist or shorts or whatever.
But yeah, the toe part, you're not representing, proud.
You're looking, you're looking, put it that way.
Anyway, so, but we have some socks.
They're coming.
They'll be in time for Christmas.
The holidays, the whole deal.
The whole deal.
It's going to be ready.
All right.
So you're saying, anyway, drop store.
Also short locker, subscription.
You making a cool one for Christmas?
I got some ideas I need to talk.
too about okay good yeah jocco's creativity now the last new design every month boom sign up
subscription scenario it's called the shirt locker it is on jocco store.com check it out check it out
also primal beef.com and colorado craftbeef.com we're making the best steak in the country
delivered to your door if you need steak if you need ground beef if you need meat sticks go check
it out primobeefe.com, Coloradocraftbeef.com, freaking outstanding people, outstanding companies,
outstanding steak, let's go. Subscribe to the podcast, also subscribe to Jockle Underground,
also subscribe to our YouTube channels. Check out Flipsidecanvas.com, Dakota Meyer, baking cool stuff
to hang on your wall. We got a bunch of books. I've written them. I've written a bunch of books
for some reason. You heard about one today, Extreme Ownership. I wrote another one called Leadership
Strategy and Tactics. I wrote another one called Final Spin. I wrote another one called dichotomy
leadership. I wrote a bunch of kids books, including one that is available in the Estonian
language very soon. So check all those out. You know where to find them. Speaking of Eschelon
Front, you heard a lot about it today. We solve problems through leadership. Go to Eshlamfront.com
for details on that. Also, we have an online training academy, which we received amazing feedback
from Ramo. Unsolicited feedback just to tighten things up, you know, just poured into us with
value.
He felt bad about that.
He brought it up a few times.
I honestly never saw him.
And I'm sure it was good feedback.
And it probably got implemented.
Yeah.
Like probably someone on the front lines was like, oh, cool.
We'll make that different font or whatever.
Yeah.
No, because I don't know what they were saying, but.
Yeah, fully.
But you're the thing in which I think he was kind of eluding to kind of hardcore.
That it's kind of what you say where it's like, Brian, you can remember that one.
I think he's episode, I'm pretty sure it's 184, maybe one.
Either way, we're talking about how like it information, feedback, a plan or whatever.
When you're trying to convey a message, you can't just beam it.
You can't shove it down the throw.
You got to be like a quarterback.
Remember my quarterback, my quarterback friend, Tim Carey, where he was perfect.
This other guy, he would just jam it to show everyone how freaking hard he'd fast he can throw.
He's jamming us up, hurting our fingers and everything.
Tim Carey, he loved.
He doesn't love it.
He loves it.
He puts it perfectly.
Wherever you are, that's where he hits.
Is it getting picked off because he's throwing a little bit more gentle?
No, no, no.
See, that's all part of the deletion.
That's all part of the delivery.
He knows when he has to beam it 100% or gun it or whatever.
So I'm saying.
But anyway, I think that's what.
Beam is a funny word, isn't it?
It's like back in the day when you were a little kid, like, I got beamed.
Beamed.
Beamed.
Dodgeball.
It's true.
It's like a word.
Yeah.
It's funny.
You caught yourself.
You like beam or through, but you kind of like we're trying to, it may have fallen out
of parlance of our time, right?
Yeah.
We're now it's like people don't say beam anymore, but we're bringing it back.
Oh, big time.
Well, in football, you'd say beat like if, let's say, um,
it'd be more like like a funny clown scenario let's say the receiver ran the wrong route and you beam him right and you throw it to him like you gun it to him and it just hits him in the back or the shoulder he looks too late and it hits him in the head or whatever it's like yeah it's like you got beans so it's still a football thing well yeah big time but gunning it means like I'd freaking zipped it as hard as I can sometimes it's appropriate but sometimes it's not can't just be gunning in freaking criticism for the academy seems I think that he felt like he might have been doing that like after the fact you know that's what I think yeah that's what I think yeah yeah
Yeah, he felt like he beamed it.
Beamed like too much of it.
Gunned it, beamed it, the whole deal.
Hey, I'm real hard to offend.
We didn't take a lot more than that.
But anyways, what they gave us critique for,
which we completely took on board and modified stuff,
the Academy.
Extremeownership.com, go check it out.
And that's all part of Eshlonfront.
You heard these principles that we talked about today.
They help so many companies, so many people.
Go to Escalonfront.com, check it out.
Go to Extremeownership.com, check it out.
We're here.
We got these lessons.
We learned them. We captured. We want to pass them on to you. We want your life and your team and your family to be in a better situation. So go check them out. And if you want to help service members active and retired, you want to help their families. You want to help Gold Star families. Check out Mark Lee's mom, Mama Lee. She's got an amazing charity organization. If you want to donate or you want to get involved, go to America's mighty warriors.org. And also don't forget about heroes and horses.org. That's where Micah Fink is bringing our veterans up into the mountains to relocate.
their soul and he's doing a great job so check that one out and also Jimmy May has got an amazing
organization beyond the brotherhood.org check that out he's helping seals transition out of the
military and into the civilian sector and doing a great job if you want to connect with us on the
inner webs rewind and listen to whatever that website is that they said for combat ready
also Instagram Facebook LinkedIn YouTube combat ready E E
at combat ready E.E.
The website is
Europe.combatready.e.
Okay, there you go. Thank you.
I did you take that note.
Thank you, bro.
Look at you.
Cover and move.
Got you.
Cover and move.
And Remo is Ramo Oiaste.
It's R-E-M-O-O-J-A-S-T-E.
For us, I'm at jaco.com.
All the stuff's there.
Jocko.com.
Also on social media.
I'm at jocco willing echoes out echo Charles just be careful when you go on there you don't want to have your entire life and freaking
disappear without even thinking about it while you scroll while you doom scroll
right on and thanks once again to Ramo
ohesta or yes for everything you did in the past your past service and your continued service helping people
become better leaders and better humans in business and life.
And thanks to all the military around the world,
especially our allies and a solemn salute to our Estonian brothers.
Thank you for the sacrifices you made to defend freedom around the globe.
Also here at home, thanks to our police, law enforcement, firefighters, paramedics,
EMTs, dispatchers, correctional officers, border patrol, secret service,
all other first responders.
Thank you for keeping us safe.
And to everyone else.
out there. Like Ramo Oyasta says, like combat ready teaches, use the principles. Use the principles.
They're free. It's no big secret. They're free. You have to pay anything for them. You just listen to
them right now. Cover and move simple. Prioritize next to you, decentralized command. Use them.
Be default aggressive. Take extreme ownership. There you go. They work. Use them.
And that's all we've got for tonight. Until next time, this is Echo and Jock.
out
