Jocko Podcast - 480: Learn To Read, Write, And Think.

Episode Date: March 5, 2025

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Starting point is 00:00:00 This is Jocko Podcast number 480 with Echo Charles and me, Jocco, Willing. Good evening, Echo. Good evening. So I went to college to study English. Why did I go to study? Why did I go to college to study English? I went because I had already been in the SEAL teams for what had been 10 years at that point, and I knew that writing was very important.
Starting point is 00:00:23 I'd become an officer. Now I knew that writing was very important. You're writing awards. You're writing evaluations. You're writing concept of operations. you're writing operational summaries. It's a lot of writing. I know that sounds weird.
Starting point is 00:00:37 And then on top of that, you're reading a bunch. You're reading orders, general orders. You're reading and you have to understand rules of engagement. You're reading and you have to understand after actions reports. You're reading and you have to understand lessons learned. So there's a lot of reading and a lot of writing. And what I realized was the better you could write and read, the better you could do your job. The better you could execute your mission because you can you can formulate good concepts of operations that will get approved the better you could
Starting point is 00:01:10 Summarize what you've done in an operational summary So you can accomplish your mission better and you can take care of your team better Because you've got awards and you want you guys to get awards and you're you're writing your evaluations for your guys which is how they get promoted and on top of all that obviously when you're to leadership position in the military you've got to be a to speak. You've got to be able to convey plans. You've got to be able to explain your ideas. You've got to be able to talk through tactics. You've got to be able to explain missions and answer questions in order to get approval. All that's up the chain of command. And then down the chain of command, you've got to speak in a way that the troops actually understand what you're saying and understand
Starting point is 00:01:54 what the plan is. And if you have miscommunications or misunderstandings, they can have catastrophic outcomes for real. So, the better you write, the better you can speak. And really, the better you can think. And I've said this before. When you write is a form of detachment. It's 18 inches of detachment. You move 18 inches away from your idea when you write them down so you can look at it
Starting point is 00:02:19 and you can make more sense of it. So because of all that, when I went to college, I studied English, which meant I took classes on literature, which is, I took classes on, you know, books, poems, plays. The whole nine yards, bro. I was in there. And I took classes on grammar. I took classes on syntax. I took classes on etymology where words came from. And quite frankly, enjoyed it all. Learned a lot. And I learned mostly from Shakespeare, from reading Shakespeare. Now, why did I learn a lot from Shakespeare? Shakespeare is written in English,
Starting point is 00:03:03 but it's actually written in something called early modern English, which was around from like 1,500 to 1,800. Before that, there was something called Old English, which was 450 to 1,100, and then Middle English, which is 1100 to 1,500. If you've ever heard someone speak in old English, you can't understand it. It sounds freaking wicked.
Starting point is 00:03:26 cool but it's you can't understand it wait old english is when you said 45 to 1100 is that the like speak it i speak it no no no no no before that even we're getting that that's way before it like you can't understand i should have brought some in to red it you can't understand any better than you can understand Spanish like occasionally hear a word in Spanish that'll be like himnasio you're like oh is that that could be gym right gymnasium right so It's kind of the same level of, of comprehensions. That's old English. Then middle English, you can understand a little bit more,
Starting point is 00:04:03 but it still is not something you're going to understand openly. And then you get to late modern English. There's early modern English. So early modern English, this is, this is, early modern English is like 1,500 to 1,800. Shakespeare was around 1,600. So that's what he's writing, it's something called early modern English. What we speak is called late modern English, starting around 1800 to the present. There's differences.
Starting point is 00:04:32 Some of them are pretty significant. There's different word orders that they use. This is where you have things like dost and hath and thou and thee and thy. They're all in there. But those are pretty, those are, you can kind of, we even know what those mean right now. But there's other things. There's inconsistent spellings. So when you're reading something, you're like, don't know what is.
Starting point is 00:04:54 There's archaic words that just don't get used anymore. And so late modern English and what we speak today is very similar, very similar. But it's not the same. It's not the same. And the very first time I read Shakespeare, I was, I didn't understand it. Didn't understand it. And what I explained to people is you don't understand it when you first read Shakespeare. You'll understand chunks of it, but you're not going to understand the meeting.
Starting point is 00:05:23 So what I learned how to do was I had to accept the fact. You know, I wrote in a way of the warrior kid about the kid who, Mark, he doesn't know his time's table, so he thinks he's stupid. And Uncle Jake's like, well, bro, did you study? And he's like, well, no. He says, well, you need to study. I went through that same little three minute evolution where I'm reading Shakespeare going, dude, well, I don't understand this.
Starting point is 00:05:46 Am I an idiot? Oh, no. This is a little bit, basically a different language. So how am I supposed to be able to understand? No, you got to get out a dictionary and you got to break it down and you got to figure out what every word means and then you get understanding of it. We use this dictionary called the OED, the Oxford English Dictionary, which gives you where the word came from when it was first used, how it was used over time. Look, it's very in depth. And with Shakespeare, what you end up realizing is that every word is being used for a word.
Starting point is 00:06:23 very specific reason then it has depth and it has meaning and it has nuance and it has layers the words have layers every word counts so that's what so i got a lot out of that and then when i was got back to the navy eventually i had to teach people how to write better so evaluations i got 150 people at 150 people that need to be evaluated. They need written evaluations. Part of it is a number score. We covered that on podcast 174. It's like the,
Starting point is 00:07:02 we covered the Marine Corps one and the Navy one, but you get ranked one to five on your little traits, but you also have a little write-up area. And the write-up area is very important. And it's a certain, I think it's 17 lines that you have. And you've got to be able to make those, 17 lines impactful because this is how you get people promoted. Because when they're doing their promotion board, the guy's not in the room, there's no interview, it's just that piece of paper.
Starting point is 00:07:33 The number score? And what does it say about it? So the better you write about the people, the more chance they have of getting promoted. So my first year at Trade At, I just had my warrant officers pretty much there's a warrant officer that's in charge of each one of the sells land warfare maritime operations seek you see assault so there's a warrant officer in charge of each one of them I had them give me their write-ups their their their drafts of the evaluations and they weren't good but I did it too late so I in other words I asked for let's say they were due like in in November well I did I said okay you guys turn them in you know November first
Starting point is 00:08:20 they turn them in November 1st, they're not good. No offense to my boys that are out there listening to me right now. But you guys know they weren't good. And I'll tell you how they knew it. So I, it was too late, though, to have them go and rewrote them all. Sat in my office, came in to work early and just for three weeks, just sat there and rewrote them all. So I knew that that was bad. So the next year, earlier, much earlier, you know, two months or three months,
Starting point is 00:08:50 in advance, I said, okay, everyone, write the evaluation for your best guy. And then we're going to have a meeting and we had a meeting and I got everyone together and I just brought them up like their evaluation. Those 17 lines that they had written, I brought them up one by one. And the very first one I remember bringing up, I like put it on. It was the warrant officers and the master chiefs and I bring it up, put one up on the board and just I just read the first line aloud of this thing. And you can tell right away.
Starting point is 00:09:16 Like everyone's just, ooh, right? It just sounded bad Everyone knew it And we just went through that one And kind of like, okay, what are we trying to say there? We rewrote that line and went did line by line Talked him through the word choice Talked him through simplifying,
Starting point is 00:09:31 talking through removing the words and adding words And the passive voice versus the active voice Just went through the basic English with them And then sent them back to go try again And that's what they did. And now the next time when they When they had learned how to write basically Because you don't get,
Starting point is 00:09:48 there's no freaking English classes in the Navy. There's no seal warrant officer that went to an English class. No, they're just going with what they'd learned in high school, which they probably dropped out of, right? So, but this time, as soon as they
Starting point is 00:10:02 learned that process, they were a lot better. So, last week, you and I got a question on the underground, the underground podcast. And it was basically from a guy who had been, you know, he's sending
Starting point is 00:10:18 emails to, to his team and his boss came and was like, hey, your emails are not good. They're offending people. They're causing problems. And he wanted to do better. And, you know, we answered the question, but I kept thinking about that because writing is very difficult.
Starting point is 00:10:42 And it's so important. It is so important. You ever had to receive an email that pissed you off? I'm sure I have but yeah that's the way you ever received a text that pissed you off you see what I'm saying those are written words and writing is very very difficult to convey a message in writing that you want to pass to someone
Starting point is 00:11:05 and as a leader this is something that you have to do a lot of and by the way we're all leaders so writing is a skill and it's not a natural skill unfortunately it's not natural any more than playing guitar is natural, any more than weightlifting is natural or gymnastics is natural. Now, are there people that are naturally a little bit better at weightlifting? Yes, there are. Are there people that are naturally a little bit better at gymnastics? Yes, are there people that are naturally a little bit better at music? Yes. But it doesn't matter how natural you are at music. If you don't pick up a guitar and practice, you won't be able to play it.
Starting point is 00:11:40 And even if you are naturally gifted and you play it a little bit, you won't be really good unless you practice, unless you learn, unless you learn that skill. It's the same thing with gymnastics. It's the same thing with weightlifting. It's the same thing with basketball. It's the same thing with anything. It's not a natural skill, but you can get better at. All of them, and you can get better at writing.
Starting point is 00:11:59 And when you get better at writing, it will not just improve your writing. It'll improve the way that you speak. It'll improve the way that you think, and it will improve the way that you lead. So I was kind of gnawing on that, and I felt like this question that we got asked, even though we did our best to answer it, there's more to it. You know, I threw some things out in that podcast, like, hey, here's some steps you can take.
Starting point is 00:12:24 But number one, I think people need to recognize the importance of it. And number two, how hard it is. And number three, that it's a skill. So I was, you know, being me, I had recently seen a recently published document from the command and general staff college just military school that commanders and generals go to to learn how to be commanders and generals. And it's called the professional writing guide.
Starting point is 00:12:58 It is from the command and general staff college. And I was like, you know, because you think military, right? You get a little nervous. You're like, oh, no, here we go. It's going to be strange. But I looked down. I was like, oh, pretty good stuff in here. project editors, a guy named Trent Lyethgo.
Starting point is 00:13:17 And then there's a bunch of contributors, Alan Boyce, Sean Callick, Richard McConnell, Mary Knoll, Bruce Reeder, and they were all working for a group chair named Marvin Nichols. So here's a bunch of people, a committee, which I'm not a big fan of committees, but a committee put together. And I thought it would be good to bring this out because if you interact with other people, whether it's text, whether it's email, whether it's actually writing. letters or writing directions or writing instructions or protocols for people, if you don't think about what you're doing, you won't become a good writer. And if you're not, if you don't
Starting point is 00:13:54 become a good writer, it's going to negatively impact the way you speak, the way you think, and the way you lead. So there we go. Let me ask you this. Do you do, do you journal? No. So, but you know what I mean by journal, right? We're like daily because I guess there's different levels of journaling, right? So even, because you still write down your workouts too, right?
Starting point is 00:14:17 I do that. Is that journaling? I guess, right? In a way. I journal that. Yeah. In that way you do. I wish I would have journaled.
Starting point is 00:14:27 And it's so, especially on deployments. Yeah. Because everything kind of becomes a blur. The closest thing I have to journals from deployments and this is kind of useful is I, I had a, like a notebook.
Starting point is 00:14:42 Mm-hmm. And I actually have six, I think from Ramadi, I think I have six of these small spiral bound notebooks. But I would bring them to all these meetings and briefs and events with me. And I would take notes. You know, if I went to a brigade meeting, I'd come back and tell the guys what was going on. If I was in as sitting through one of our briefs or a battalion brief, I would take notes and ask questions or whatever. And I have all those with me. Yeah.
Starting point is 00:15:12 So in a way, there's no dates in it though, unfortunately. But the thing it is, most of them are, some of them have dates, but a lot of them have mission numbers. Yeah. So like when task unit Ramadi was going on a mission, I would have sit in the brief and take notes for like, hey, what about this? Hey, did you de-conflict with these guys? It would just be a series of notes, but it would say, you know, our missions were numbered and named. And so, and I wouldn't usually write the name. I would just write the number.
Starting point is 00:15:40 It'd say, you know, RAM 329. Because there was other task units that had their mission numbers, and they had different names. Like, there was a group in Habina, and they were like, HAB, like, HAB, like HAB, 3,24. So those were a set of numbers, a set of missions, and then wherever the other group was, Fallujah, FAL 272. So everyone's numbering our own thing.
Starting point is 00:16:04 So mine said, RAM 9-4, or we didn't get up to 900, but RAM-2-2-2-7-2. 296 is so I have those notes yeah but it's not really a journal I wish it was I wish I would have done the the audio even the audio thing of telling what's happening each day because everything you heard when when general McFarland was on and like everything in my mind the timing is weird the timing is my my in my mind how long things took is not accurate like I was like dang we did three or four combat outpost in like a few weeks and they were all so big plus you're awake for so long I wish I
Starting point is 00:16:46 would have done a better job of that and I tell people now I'm like hey if you even if you write down you know what's today blah blah blah here's the date here's what I did today even that to use as reference in the future is very is a very smart thing to do oh yeah yeah it makes a big difference now I have workout books going out going back you know years and get dates on those decades yes yeah So they kind of, even those notes, they kind of serve in it in, I mean, journals for a lot of reasons. But the workout notes, even the notes from your missions and stuff, it kind of went like if you go back and read them, a lot of memories will probably come popping back in. Like, oh, yeah, I can remember that, which you maybe wouldn't have remembered, you know, otherwise.
Starting point is 00:17:28 But yeah, in school, elementary school, I remember it was like they made us write in a journal just for 15 minutes or something every day. Oh, that's so good. Yeah. Yeah. When my son went to J. Rob wrestling camp when that was a thing. And you had to keep a journal there. It's so freaking cool to see. So yes, I, even though I don't journal, I think it's awesome.
Starting point is 00:17:49 And I would recommend anyone does that. Especially nowadays with the technology that you have that you could hit a record and be like, hey, this is the day. Even if you made a video of yourself every day. Yeah. And just said, hey, it's January 4th. Just got done working out. I got this project going on and I, you know, hurt my left shoulder yesterday, but it's healing. You know what I mean?
Starting point is 00:18:11 Just like random stuff like that is very useful because time becomes very, very skewed and unrecognizable in some cases. Yeah. In your mind. Yeah, man. My mother sent me a package of old stuff randomly. Probably she was really cleaning out some stuff. And, you know, there's old drawings that we drew and all this other stuff.
Starting point is 00:18:38 And one of the things was a paper, you know, those, I guess we still have, you know, the yellow paper, right? That you right now, line paper is written on that. Legal pad, yeah. Yeah. It's called a legal pad, yep. Yeah. And it was in pencil, too. Which I don't know.
Starting point is 00:18:52 That kind of adds to the oldness of it. But it was like, it was like a journal, but you could tell, I don't really remember doing it. But you could tell as punishment because I did something. I think I, for lack a better way of putting it, abandoned my younger. brother in town. We went down to Kloatown, which is a town of Kauai. And after school, yeah, after school it was me, my two brothers, some friends and my younger brother, I abandoned him at some point. It was like kind of like a thing. They had to go search for him and not search like call the authorities nothing, but you know, it's like, hey, where's your brother? Oh, dang, I don't know.
Starting point is 00:19:23 We lost him. So we, you know, had to go search around town. Got him. Anyway, it looked like it was punishment for that for me losing him, essentially. So I had, it was basically a juror, a, a, account of what happened that whole day. But I was like, what, nine, 10 years old maybe, you know? And yeah, it's funny to see just every, all the detail that even the unwritten detail, like just like the fact that it was in pencil, my handwriting at the time and like, you know, the grammar imperfections and stuff like that. It's like it really tells this like robust kind of story.
Starting point is 00:19:57 Even though some details are obviously left out, you can kind of, you mix that with your memory and you can kind of start to learn a little bit about the past, you know? Totally. Totally. Totally. That's good stuff. And that's going to be one of the things we'll talk about today. It's just like, the more you write, the better you'll get.
Starting point is 00:20:13 There's no doubt about it. The more you write, the better you get. So let's jump into this book. Again, this book right here is called the Command and General Staff Staff College Professional Writing Guide. That's what we're doing. So it kicks off here. It says professional writing.
Starting point is 00:20:29 The Command and General Staff College Writing Guide aims to Command and General Staff College CGS. students improve their writing skills. But this guide isn't just for CGSC students. It can help all Army professionals craft writing that meets Army standards being clear, concise, well organized, and easy to read and understand. So even though let's talk about the Army, that's guess what? That's what you want to do as a human.
Starting point is 00:20:56 You want your writing to be clear, concise, well organized, easy to read and understand. That's what we want. This guide's central idea is that writing. is a process, not a product. This is important because if you don't understand that and you think that the first thing you write is going to be, should be good to go, you're a total idiot, which I was.
Starting point is 00:21:14 And you know what's cool is I have drafts, especially writing extreme ownership. We have like all the drafts because you know they digitally get saved. Oh yeah, yeah. So we have drafts like the very first draft of extreme ownership. It's so bad.
Starting point is 00:21:29 It's so bad. And then by the time we wrote the dichotomy of leadership I was like, oh, this cleaned up. And now, meanwhile, I was writing Warrior Kid, Warrior Kid 1, Warrior Kid 2, Warrior Kid 3, then I wrote Discipline Equal Freedom Field Manual. And then came dichotomy.
Starting point is 00:21:45 And so now I'm like actually writing a lot and editing a lot. So I see like the first draft of dichotomy. It's much better. By the time I got to leadership strategy and tactics, the first draft is like advanced. It is way better than the first draft of Extreme Ownership. And then, you know, you get to the later Warrior Kid books. Those are the amount of editing was much less because I was just better.
Starting point is 00:22:10 I got better over time. And by the way, this is coming for someone that wrote a bunch of papers during college and all that crap. So even extreme ownership was really bad and I had written a lot and I had paid attention to writing. Like when you're writing those evals, evaluations and awards and stuff, that's very, very precise writing that has a high demand for accuracy and competency. So I learned that what they're saying here, writing is a process. That's what it is. It says here, finally a word of encouragement.
Starting point is 00:22:47 You can write. You will struggle, but all writers do because writing is hard. Do not be disappointed when your writing is not born perfect. Writing never is. rewrite it. Use the process. This guide can help. Very important. And by the way, this is what triggered me to talk about this. When you write an email, that's an important email. You have to write a draft first. You have to go back and edit it. And I'll get into that stuff. But just because I'm talking about writing books, you have to do this with an email too.
Starting point is 00:23:13 You have to do this with procedures that you're writing. You have to do this with a text message. Right? If you're writing a serious text message, you've got to write through that thing. You've got to check it. And we'll talk about how to do that. But so if you're sitting here thinking, well, I'm not writing any books. Press stop.
Starting point is 00:23:28 No, I'm talking about writing a freaking email. I'm talking about writing a text to your kid. How does it come across? You need to think about these things. So that's what we're doing. Then I was a little nervous because the kickoff of this thing was like full military activity. And it's writing process quick guide. And it's this graph.
Starting point is 00:23:51 And it says plan, analyze the task, make a writing plan. Next is research. Gather strong evidence. Avoid bias. Take organized notes. Keep track of sources. It just goes through this whole protocol. the next to the draft write an introduction main body and conclusion organize the main body logically state claims clearly and support them with evidence and reasoning consider our counter arguments integrate and it goes through this whole thing i'm not going to read them all and look is it wrong no it's not wrong it's 100% right but it's very military minded to take this creative process and break it down and that's actually a good thing i'm not saying it's bad but it goes through the first thing you're going to do is come up with a plan the next thing you're going to do is do research the next thing you're going to do is write a draft
Starting point is 00:24:31 then you're going to revise the draft then you're going to edit the draft and then you're going to submit it that's what it does and then it goes and then it gives you sort of like what you're trying to accomplish is is come up with a coherent thesis and then advance that coherent thesis and then you know use clear concise sentences and prefer active so it's giving you a bunch of advice like that and eventually it's telling you that you're going to be submitting this document so moving to this this first chapter which is kind of introduction introducing the whole thing writing is hard work Williams Zinser
Starting point is 00:25:11 quote here writing is hard work a clear sentences no accident very few sentences come out right the first time or even the third time think about that think about that very few sentences come out the right time or even the third time or sorry come out right the first time or even the third time remember this in moments of despair you'll find that writing is hard. It's writing is hard. If you find that writing is hard, it's because it is hard. Now go into the passage here. Effective professional writing is purposeful, credible, and clear. Purposeful writing achieves its aim by meeting the reader's needs.
Starting point is 00:25:45 Credible writing is objective and supported by strong evidence and sound reasoning. Finally, clear writing is simple, concise and easy to understand. Purposeful, credible, clear writing meets the academic demands and professional demands of military leadership. So the thing is, this isn't only about writing professional things. This is everything that you do. This is when you write an email to your spouse about what you want to do. This is everything that you do should. Now look, it doesn't mean that you're going to have, what is it here, credible, you don't have to bring up credible sources when you email your wife about something. Although you may do that. Hey, I looked into the paint that we want to get.
Starting point is 00:26:28 Here's the paint that I recommend. Here's why I recommend it. You see what I'm saying? And then it gets into this writing myths, which I thought were worth going over. Many people have mistaken beliefs about writing. One of the most common and harmful is that the ability to write well is a rare gift or unique talent. Writing is neither. Writing is a skill that people can learn and improve.
Starting point is 00:26:50 Again, this is just reinforcing what I kicked off with. Anyone willing to work it can learn to write well. Other writing myths include, here's a myth. Myth. Writing is easy for good writers, but hard for weak writers. Fact, writing is hard for everyone. Good writers write well because they work hard at it. Their first drafts are just as terrible as everyone else's and may require many rewrites, rewrites. Ernest Hemingway, for example, rewrote the last page of a farewell to arms 47 times. Myth. Good writers use big words to sound smart, simple words, sound dumb. Fact, the best writers use simple, clear, concise language. Good writing is easy to read and understand, whereas fancy language muddies writing and can often hide weak ideas. Good to know. Myth. Only weak writers need feedback.
Starting point is 00:27:42 Fact. All writers benefit from feedback. The best writers seek it out. Feedback helps writers develop and improve. Even successful, professional writers get feedback from their editors. Fact. All true. So if you can get someone to look at your stuff, it's going to help you.
Starting point is 00:28:00 and it's going to hurt a little bit. That's one of the most direct, one of the times where I find, you know, direct feedback as opposed to indirect is like writing. You know, like, hey, this sentence doesn't make sense.
Starting point is 00:28:17 Laif and I, when we were going back and forth, especially on extreme ownership with dichotomy as well, but because we needed, because we were worse writers. And as we, as you're doing it, you're getting better.
Starting point is 00:28:26 You know, you get better each time. And, but yeah, I'd be like, you know, Laif would send me like, hey, this sentence doesn't make any sense. This paragraph seems like a waste, and I'd send him back, like, on, because he's reviewing my writing and I'm reviewing his writing and we're just going back and forth. But just, there's no sort of like tact. It was just very, bro, like, because I think both of us knew that both of us were trying to achieve the same goal of get a good product out there.
Starting point is 00:28:54 Next one, myth. Good writers have everything figured out before they start writing. Fact. Writers rarely know exactly what they will write until they write it. Writing is not just a way of communicating. It is a way of learning. Moving ideas from the brain to the page reveals their strengths and weaknesses. The process of rewriting what is on the page strengthens and sharpens the thinking behind it. Essays evolve as writing and thinking become clearer. Right? So important to think about. If you, I can tell you right now, like I got so much better and so did Laif at articulating cover and move and simple and prioritized next year because we wrote about them. Now, that will happen with anything.
Starting point is 00:29:39 If you're going to go into a meeting and you're going to present an idea and you don't write about that idea, you don't at least give yourself some bullet points, hopefully a little bit more detailed than bullet points, there's a decent chance you fall on your face. We're like, all right, I'm going to go into this meeting and I'm going to put out some word about some stuff or to present some ideas. better write that stuff down so you can articulate it better. And it's not just so you can articulate it better. It's so you can understand it better. Writing is very helpful in your ability to think. Another myth, good writing is beautiful. To be sure, here's the fact, to be sure good literary writing is beautiful.
Starting point is 00:30:18 But people read literature for fun in their personal time. At work, people are busy. They expect effective writing that gets to the point. And the next one, myth, good writing is a matter of opinion. Fact, although beautiful writing is a matter of opinion, good professional writing is not. Cognitive science has discovered well-defined strategy that help writers communicate their ideas. These strategies underpin this writing guide. So there is a difference, right?
Starting point is 00:30:45 We're not writing poetry over here. Now, when you're writing poetry, cool, that is subjective. Oh, I think that's a beautiful poem. I think it's stupid. Okay, cool. But what they're saying here is if you're writing a presenting, an idea or a case, there's a professional way to do that. And there's cognitive research that shows like, oh, yeah, if you present your idea like this and it has these connections and it ties it together, that will be more understood than this dipshit stuff you're doing over here.
Starting point is 00:31:13 You ever read a food blog? I don't think so. It doesn't seem like something you read, but you never know. So I know that food blogs or recipe blog type blogs, writing. whatever, get a lot of flack for something which I think what you're talking about now. So let's say there's a recipe of some steak, right? Hell yeah. Hell yeah.
Starting point is 00:31:36 Right. So you're like, oh, there's a little article on how to cook the perfect steak. You're like, hell yeah, you open it up. You start reading. And then the author of this article, who may or may not be a chef, they'll be like, well, it started when I was eight years old. And I was by the campfire and all this. And you start getting really angry because like, Brad, just tell me how to make the steak.
Starting point is 00:31:53 You see what I'm saying? but they kind of flipped it a little bit. Like they didn't maybe consider their audience, I think, a lot of the times where they're like, hey, let me focus on certain dynamics of this writing versus the content of the writing that I'm kind of conveying. See what I'm saying? Yeah. So you're saying certain times you want to hear the story and certain times you don't.
Starting point is 00:32:16 Right? Under what circumstances would the story matter? Usually not about a recipe scenario. You see what I'm saying? Yeah. Well, true. But if you want to convey a reason why you do things a certain way, then telling a story around it might be important. Yeah.
Starting point is 00:32:33 And I think, yeah, under a lot of circumstances, those stories are so helpful. Yeah. I mean, that's basically, again, going back to whether it's a way of the warrior kid or, you know, leadership strategy and tactics or extreme ownership. These books are stories that make you understand the principle. Yeah. And it's usually a good idea to do that. Now, like in leadership strategy and tactics, I talk about here's a principle. here's a story that kind of represents that and here's the breakdown of the recipe
Starting point is 00:32:59 so there's times where you got to use all three of those things to get the message across getting into the the writing process the secret to writing is rewriting this is again something you just don't understand when you if you think you're just going to write a sentence is going to be good nope writing is not just turning word ideas into words sentences and paragraphs that is drafting which is only one activity in the writing process. All writers draft and all first drafts are terrible. Yes, all of them. Writing is a process that involves six activities, planning, research, drafting, revisiting, or sorry, revising, editing, and submitting. So it goes through planning, which is assessing the writing task and building
Starting point is 00:33:42 a writing plan to accomplish it. Research is collecting, organizing, and analyzing evidence. Drafting is turning ideas in fact into word, sentence, and paragraphs. Revision is rewriting a draft to improve substance, organization, coherence, and cohesion. Editing involves rewriting revision to make it simple, clear, and concise. And by the way, you know what Ashlawn front? We say language has to be simple, clear, and concise. I don't know where I originally, I think I just used those words. And here they're getting used.
Starting point is 00:34:11 Again, it's nothing crazy. But I don't know if they seeped into my brain from somewhere else they very well could have. But we always say simple, clear, and concise language. And here it is, here they say, writing. a revision to make it clear, simple, and concise. There you go. Submitting includes proofreading the final draft and submitting the product. Okay, cool. So there's the process. The writing process is nonlinear. Writers go back and forth between these activities as they write and rewrite. Although frustrating at times, this laborious back and forth is necessary to transform disjointed drafts into effortless
Starting point is 00:34:43 essays. Fair enough. And this is an important part. Tools, not rules. This is a guide, not a rule book. writing is not about following rules. It's about making choices. And I just let someone know this the other day. I said there was someone that was working on something, not an official document, not a fully creative document. But they were worried about the editors.
Starting point is 00:35:10 And I said, the editor is not the writer. You're the writer. You're the writer. If you make a decision, and this is true when you get, if you go in the publishing world, And people start telling you they want, like, I think this would be better. You should definitely listen to them and try and understand their perspective.
Starting point is 00:35:27 But if you, you should also balance that with the fact that it's your piece and you can't let somebody just change it. Or you can let them change some things. You literally know, that's a good point. You have an open mind. But you also have to know when to say, nope, that's actually the sentence I want there and here's why. So that's important to think about.
Starting point is 00:35:45 It's, there's rules. For instance, I tend to start sentences. with the word and, which is like kind of a no-no. But I do it. And you say it's kind of a no-no. Like it's like, because that's what I learned about the word and.
Starting point is 00:36:00 Yeah, yeah. It's like it's kind of a no-no. Yeah, because it's supposed to join two different sentence or join two different ideas in one sentence. I'm going to go shopping today and then go to the gym. That's the way it's supposed to be used. So when you say, I'm going shopping today, period.
Starting point is 00:36:18 And going to go to the gym, It, you can see it has a little bit of a different meaning. Now, that's not the perfect use for it, but I'm saying, but there are times where for me, that's exactly what I want to say. I understand. And there's a reason for it. So sometimes when I would turn in a publication, whether it was final spin or whether it was warrior kid or whatever, you know, sometimes they would say, hey, you start in the sentence with the word and or starting with and here and here. And sometimes it's like, yeah, that's a good point. It doesn't make sense there.
Starting point is 00:36:45 But sometimes I'd say, yeah, and here's why. because I want that to be a standalone thought I got to do this, this and this and this period and I was still thinking about this you see what I'm saying? Yeah. So you got to take these rules and you got to utilize them
Starting point is 00:37:02 but you can't be a slave to them. Sometimes you've got to push back. And it explains that in here. For example, chapter six in this book advises writers to avoid hyperbole but chapter five ignores this advice by directing writers to, quote, murder your darlings, a hyperbolic statement urging writers to be ruthless
Starting point is 00:37:24 in cutting, murdering passages, darlings that do not advance the thesis. So here they are. They're admitting. They're saying, hey, don't use hyperbole. You shouldn't use that. And then their next chapter is murder your darlings, which is total hyperbole.
Starting point is 00:37:37 So keep that in mind. Using passive voices, another writing choice. The style standard advisors writers, to use active voice, yet chapter six discusses several situations in which passive voice is more effective. So you're going to have rules, and sometimes you're going to have to break the rules when you're writing. Chapter two, plan, writing is thinking on paper. And this is a very army activity here. Professional writing begins with a directed purpose, right? Analyze and understand the task. So this is very armyish.
Starting point is 00:38:16 I gotta throw this out there because it says make a writing plan. And look, they're correct. They're correct. You should make a writing plan. You should. Day one, Monday, analyze task and begin research. Tuesday. Finish research.
Starting point is 00:38:33 Wednesday. Write the draft. Thursday. Revise and additional research and drafting. Friday. Rest. Saturday. Revise.
Starting point is 00:38:40 Sunday. Rest. Monday. Edit. Tuesday. Extra day. Wednesday. Proof read and submit.
Starting point is 00:38:45 They got like they break it down. And that's like a short essay writing plan. And it is good. It is good. If you don't have a plan, nothing's ever going to get done. So if you are going to write something, come up with a plan, come up with a timeline, when is it going to be due, all those things. You've heard me a thousand times.
Starting point is 00:39:04 If you want to write something, you're going to write a book. You want to write a screenplay? A thousand words a day. That's what you got to do. That's my plan. I'm going to write a thousand words a day. After I figure out kind of the story and the arc of the story and then it becomes very easy to write a thousand words a day.
Starting point is 00:39:19 Chapter three, research. And there's a whole thing. It's like, this is really like professional, like fully professional writing, you know, research and keeping track of sources and two-column research note format and citation software. So there's a bunch of stuff in here. I'm not going to go over. Arguments. It does get into arguments here.
Starting point is 00:39:42 Writers gather evidence to support arguments. arguments are claims supported by evidence and reasoning. Naturally, arguments are central to argumentative essays, but they are also important in most professional military writing. For example, the running estimates Army staff officers build during planning require strong arguments. Staff officers gather evidence, such as facts and assumptions about friendly forces, the enemy, civilians, and the environment. They analyze this information and recommend courses of action to the commander. These recommendations are claims. We should do X. The staff officers must support with evidence from the running estimate for these reasons,
Starting point is 00:40:21 et cetera. So what's good about this is, look, if you're writing a book, it's different. But if you're writing a proposal to your marketing chief, your chief marketing officer and you want a certain amount of money, well, you've got to make an argument of why you should get this money. So this is a very good protocol to follow. Arguments are back to the book. arguments are found arguments are everyone professional writing point papers white papers
Starting point is 00:40:47 decision papers even an award recommendation is an argument that someone should receive an award for certain achievements there's your claim is the award and achievements are the evidence so even when you're writing awards you've got to be doing this um and then that goes into bias here and it says i'm going fast forwarding i'm not reading this whole book but fast forward bias bias is any deviation from the truth intentional or unintentional that leads to false conclusions. And it goes through some of them. Confirmation bias means collecting and interpreting evidence in a way that confirms the author's predetermined conclusion. It involves gathering evidence to support a conclusion while avoiding downplaying or being unfairly skeptical of disconfirming evidence.
Starting point is 00:41:33 Distorting the facts means using exaggerated or imprecise language to make information seem more less extreme than it is. For example, everyone knows Douglas MacArthur was a terrible leader. Everyone is an exaggeration and terrible is imprecise. What's cool, what is awesome about this book is all the examples in the book are military examples. So it's like, I love that part of it, actually. Misrepresenting sources means paraphrasing or summarizing information incompletely or misleadingly. This bias often occurs when authors distort the original author's intent by quoting a source out of context. inflammatory bias occurs when writers use language that elicits an unfair emotional response. For example, labeling the irregular soldier of the American Revolution as patriots or terrorists
Starting point is 00:42:23 could elicit emotions that lead a reader to a bias conclusions. And then it just talks about how to avoid some of these biases, you know, use credible resources and sources, focus on facts, not an opinion. is a good one though. Keep an open mind. Having a preliminary guess hypothesis about a topic is normal, but do not commit to a position before doing at least some research. Read broadly, study the range of views on a topic, avoid gathering evidence only from sources that agree with a preliminary hypothesis. Be willing to change your position. During research, writers sometimes discover that the evidence for their initial position is weak. If so, they must modify
Starting point is 00:43:10 or reject weekly supported claims. So it's very interesting and important that you go into your theory, your hypothesis with an open mind. And you don't just try and bolster your own opinion, which is a freaking bad move. But there's so much press. Like you can read any, you know,
Starting point is 00:43:29 go to the right wing media or the left wing media and you can see this stuff all day. You see those headlines that they produce, you know? And it's like one of them is, Elon Musk and Doge save trillions of dollars And the other headline is Elon Musk and Doge cut hundreds of thousands of jobs
Starting point is 00:43:49 Like there you go We're just we're just in the game That inflammatory bias I never heard of that But I've heard of that Obviously that Even that Now that we understand this
Starting point is 00:44:05 I think You see it pretty much everywhere. Yeah, of course. Pretty much. Like even in headlines, inflammatory, you know, leaving hundreds jobless. Yeah, yeah. See what I'm saying?
Starting point is 00:44:18 You're just like, dang, bro. Mm-hmm. Yeah. Got to keep eyes open for that kind of stuff. Chapter 4. Draft. When you first start writing, you're scared to death
Starting point is 00:44:30 that if you don't get that sentence right, that minute, it's never going to show up again. And it isn't. But it doesn't matter. Another one way. And it'll probably be better and I don't mind writing badly for a couple days because I know I can fix it and fix it again and again and again. It'll be better. That's from Tony Morrison. This is a very very critical thing to understand. We'll get into it. Drafting is turning ideas and research into words, sentences, and paragraphs. The goal of drafting is to quickly write the bulk of the essay without stopping to fix style and correction problem or correctness problems. Drafting focuses on quantity, not quality. So this is what I call making the clay. I've heard me to use that term before.
Starting point is 00:45:13 Making the clay. So if you're a sculptor, you go to the art store. If you're going to make a clay pot, you go to the art store and you buy the clay. And then you take that and you form it into the pot, right? Sure. With writing, you have to make the clay yourself. And that is just getting the words on paper.
Starting point is 00:45:38 and then you take them and shape them. This is, I'm good at making clay. Leif, he's like constantly going back and rewriting a sentence that he just wrote. Like, I'll write 20 pages and not change one single thing and then go back and edit it. Laif will be like one sentence
Starting point is 00:45:56 and he'll go back and edit it. You know, that's just the way his mind works. Fast drafting is tough. Many writers cannot resist revising and editing as they draft. Laif Babin, my brother Laif, but this slows writing and waste effort. As we see in chapter five, first drafts often require significant cuts, rewriting, while drafting risks, wasting time, improving passages that may end up being cut during revision. And that is crazy.
Starting point is 00:46:26 I do remember Laif and I were doing like some of the final edits on extreme ownership. And we were just Xing out whole paragraphs. you know like half a page gone because it'd be some weird like little offshoot of a story and we're like does that really add like nope X yeah yeah you you ever come across those deleted scenes from movies right you know they're always fun to watch but some of them you're like bro I can't believe they filmed this whole thing this whole thing you know it took like more than a day of shooting oh for sure I'm currently living through that there you go
Starting point is 00:47:05 But it's always surprised, well, not always, but it's a lot of times surprising how much they just did not include. And yeah, a lot of time, well, in my experience, a lot of time, it's for that reason of, hey, it's not necessary. Yep. And it's way better to just throw the right to write it in there. Just like when you're shooting a film, here I am, Mr. Film guy. But like when you're shooting a film, you want to get as many different versions
Starting point is 00:47:28 and many different takes as you can. Totally makes sense. And so that way you go, day of, like, well, hey, well, might as well, as well shoot it. Let's get, hey, let's get, you know, get him spitting the drink out when he's done. Oh, that might be too much. Get him just making a grimace face. Get him turning around and, you know, spitting it out all over the floor. That's, you get them all. Yeah, yeah. And so when you're writing, you'll kind of do that. You kind of like throw these little variations in there because you want to have those options. Better to have it and not need it. Oh, for sure.
Starting point is 00:47:57 The need it and not have it. And the other crazy, it hurts though. Yes, sir. Both of them. Like xing out some of those things and edits in in my books where I'm like yeah yeah that's right it doesn't really make sense and definitely I mean I've seen some warrior kid stuff go to the the cutting room floor as they call it and you go gosh that's such a cool little moment you know really really and then and then you look at it and you go for the good of the entire that the entire holistic view they're right I'm right or they're right or they're or I'm wrong or whatever. Yeah.
Starting point is 00:48:36 Because, and it's really difficult because, you know, a movie's an hour and a half, two hours long. And you might not recognize like, oh, I didn't really realize I was kind of pulled off track. And this story didn't, you know, I got to learn something, but it didn't get, it didn't deliver me anything in the end. Like I make a movie about Echo. And at one point, I'm like, and here's Echo, you know, pouring some lucky charms and he's sitting watching TV. Well, it's cool that I know that.
Starting point is 00:49:01 And you're maybe you're doing funny stuff picking the marshmals. Like there's a bunch of funny things that can happen there, but it doesn't add to our story. Yeah. And so therefore, got to go. And that might have been some of your, some of your best acting,
Starting point is 00:49:11 bro. Could have been there. So there is this, what? I was reading some book. This book. I can't remember what book it is. It's about this,
Starting point is 00:49:20 the creative process of something. Anyway, the idea here, and this is what they called it, fetishizing techniques. So in, and this is pretty much any creative thing. We're like,
Starting point is 00:49:31 like writing, for example, if you like to use certain words. I just love this word, right? And you made this sentence that was like, dang, that sentence really came out really good, right? But it didn't, you know, it didn't make the cutting room floor or whatever.
Starting point is 00:49:45 It didn't add to the story, we'll say. It was unnecessary. But you go to bat for that sentence to keep it in because you fetishized your technique where it's like, okay, so in video making me and Kerry, we'll laugh about this. I usually use lens flares, right? Like artificial lens flares.
Starting point is 00:50:03 Make it look more dramatic. I freaking love the technique, you know. Nowadays I's a little bit less. But at the time, I love the technique. That's fetishizing the techniques to put lens flares on something that does not need lens flares, you know? But since I love lens flares, I'm fetishizing it and, you know, freaking going down on my way to include it and keep it in there. But I ruined the overall work in a way. You know, you run that.
Starting point is 00:50:24 Oh, I know what it was. You know, the 48 Laws of Power guy? Yeah. Green, green. Yeah. He has a book called Mastery. I'm pretty sure that's where it's from. Don't watch out for fetishizing techniques.
Starting point is 00:50:36 So it's like just like how you said, like if I'm pouring the lucky charms and maybe I liked the way the light shined off my head or something like this. And I've really thought the way I delivered that line or whatever was really good. Oh man, I really need that. I'm fetishizing my technique right there, you know.
Starting point is 00:50:51 But it doesn't add to the story. It can hurt, man. It can hurt in the writing realm. It can hurt now again. I mean, like the movie realm. You're like, God, that's such a good spot, but I can't. Kind of get it.
Starting point is 00:51:02 I understand. Kind of get it. There's some things that you could do this in writing. You can do this when you speak. So when you make a point when you speak and your point is made, be quiet. Now I could say that and I could say when your point, when you make a point and you speak, be quiet. Because then that moment of when you are quiet will let the thing, the thing, you see, I just did it. I just kept talking when I didn't need to keep talking.
Starting point is 00:51:33 So you got to be careful that. Well, that can happen in writing where you're like adding too many things in where that point that you want to make is now diminished. And same things in film. It's like, oh, this was cool. This was a cool like eight to ten.
Starting point is 00:51:49 This was a five. This was a six. This was a seven. And those are all really good. And then I got the nine at the end. Well, it's better just to go zero, zero, two, zero one. Nine. Boom.
Starting point is 00:52:01 See what I'm saying? Bro, that's even with like, regular conversation. So probably used to do this thing. I don't know if I feel like this is an example of that. It's just so small and subtle, but it's there. So let's say me and you are watching a movie. We're little kids, right?
Starting point is 00:52:15 We're watching a movie. You come in halfway through the movie or whatever. I'm following the movie. I'm tracking it hardcore. And you're like, oh, what happened? Who's this? And you're like, oh, this guy is about to go on this trip with this guy, but this guy, the actual killer, the guy with the red, let's say this four guys in the
Starting point is 00:52:29 scene. The guy with a red shirt, the guy with a blonde. See right there. You know, and I'd be like, okay, you already know the guy with a red shirt. You already know. But I want to over like, I want to make sure that you got it. You got my point. So I overstated.
Starting point is 00:52:42 I over explain it. Over everything. But, Brian, you get in the way of your own, your own mission. You seem to say when you do that kind of stuff. Yeah. Yep. You got to. There's, it's also when you hit something too much on the head.
Starting point is 00:52:56 Yeah. So I think I heard Rogan, Joe Rogan talking about this. Like, if. you're doing comedy. If I give the punchline too early, it doesn't work because you haven't even, if I'm telling you a joke and I give you the punchline too early, you haven't even computed what's happening. So if I give it too early, it doesn't work.
Starting point is 00:53:22 If I give it too late, you already figured out the punchline in your own head and it's not, it's not there. So I need to get you to a point where you're thinking what could the punchline be, but but you don't quite know. You've put the calculus together to figure out that there's going to be an answer and you understand the question, you don't know what the answer is.
Starting point is 00:53:41 If I give you the answer too quick, you don't even know what the question was. If I give you the answer too late, you figure it out for yourself. So that's the kind of thing you've got to pay attention to. And it's the same thing when you're trying to make a point with your writing. If you hint at something nine times,
Starting point is 00:53:54 well, they already figured out. Now it's a foregone conclusion. If you don't, if you come out of left field with your principle or your point, then it's like, wait, what is this in reference to? So you got to land it. Yeah.
Starting point is 00:54:05 You got to land it. That's what we're doing. Yeah, that's crazy how that small subtlety can make the difference between someone who's like good. And yeah, comedy is like that one feels like it hits so hard when it's done right and wrong because it's like they really have to invoke certain emotions or whatever. But it goes for anything. But it's crazy how just that little literally like not even half a second.
Starting point is 00:54:27 Not even half a second. Not even. And all it is timing. Forget the tone, which is part of it too, of course. But just let's say just the timing alone half a second can be literally be the difference of something being good versus straight up junk. Yep. Like I missed it.
Starting point is 00:54:40 I missed it. I missed it. Or I already knew that. And so it's not funny. Obviously that's the answer. You know, why did the chicken cross the road? You know, like you need to understand what that is before to get to the other side of whatever the punch sign is. So it's very, that's the way all this stuff is.
Starting point is 00:55:01 You want to have people to have some indication of it in their brain, but not have the solidified answer. They got to have, they got to understand the question. Know that there's an answer, not quite sure what it is, and then give it to them. Yeah.
Starting point is 00:55:16 If you wait till they already figured out, it's not funny or it's not good. It's not a good point. Yeah. So that's what we're doing. That's, you know, movies where it all comes to,
Starting point is 00:55:25 like the sixth sense, where it all comes together in the end and you go, oh, damn. Oh, like the twist, do you mean? Yeah, the twist. And same thing with, um, with, fight club, right? That's all like, oh, you're, you're with the whole story, but then you go, oh, it all makes sense in the end.
Starting point is 00:55:42 Yeah. Imagine if, like, you could go too long with that. Yeah. Where it's like, oh, or you could be two, the two things could be so far separated that you're like, wait a second. Oh, you're trying to say that that was all fake. Like, you got to land it. Perfect example.
Starting point is 00:55:55 Yeah. Yeah. And you got a hint at it. Got a hint at it. You can't give it away. Yeah. Yeah. Yeah.
Starting point is 00:56:00 Right. Right. Because if you don't hint at it at all, yeah, just like I said, it comes out left field and it doesn't make sense. And you're kind of insulted in a way, you know? So it's like just that subtle difference. You ever seen one of those mystery movies where you're like, the killer, it's like one, you never could have figured that out. Right. That's a crap mystery.
Starting point is 00:56:20 They don't hint at it. And the other end of the mystery movie is like, you know who did it. Yeah. So it's got to be right there. It's got to be right there in the middle. Check. Do not try to write a perfect first draft or even a good one. All first drafts are ugly.
Starting point is 00:56:34 Do not try and make them otherwise draft fast. Then this thing goes into this whole like formatting deal, which I'm not even going to get into. Structure, introduction, main body, conclusion. It goes through a bunch of this stuff because it's talking about writing army manuals and whatnot, which is cool. Chapter 5 is revise. When a draft is completed, the job of writing can. Can begin. This is similar to Tim Ferriss.
Starting point is 00:57:03 And he told me this. And then he's like said it a bunch, but he says, oh yeah, when you're done writing your book, you're halfway there, which is probably an underestimate, right? Or an overestimate. You're probably not even have like when you're done with your first draft, you're about, you're probably not even halfway there.
Starting point is 00:57:23 I will say though, as I've written more books, I'm way closer like, Extreme ownership wasn't even halfway there. It was probably 30% there. Leadership strategy and tactics was probably 70% there. Way of the Warrior Kid 5 was like pretty good. Makes sense. Yeah, because you get better at it.
Starting point is 00:57:46 Fast forward a little bit. Revising means re-seeing, writing to ensure it says what the writer intends. Paper level revision improves the essay, substance, and organization. Paragraph level revisions improves paragraphs. Think about when you're going to a meeting and you've thought through and you've written down and you've You've said something to yourself and then you go I could say that a little bit better and you dial out of that and then you go into the meeting You're going to be so much better off and that's what this is writing is thinking writing is not the product of thinking It is thinking
Starting point is 00:58:18 Drafting helps writers discovered what they know about a topic Revising often reveals that they know less than they need to Arguments that seem strong during drafting may appear less so when revisited. This process of thinking on paper prompts writers to do more research and drafting. I've had people say, either they were writing me a question. I was going to write you an email, but then I figured out the answer. They'll say, like, someone will be asking me a question, and as they're asking me a question,
Starting point is 00:58:46 they already know the answer. It's true. And then I know what you're going to say. It's like, yeah, I'm going to say good. No, but that happens. And that's what writing does for you. It totally does. Also, too, and I don't know if you're going to say this or not.
Starting point is 00:58:58 So forgive me if I, spoiler, but. Give away the punchline. Yeah, well, so you say writing is thinking. So you know how like, okay, we got to write little scripts, you know, for, I don't know, jaco fuel video or something, you know, whatever, where you could start. And they say this with like any kind of process strategies, you know, you're writing process. You know, some people, they say, hey, just start with the end. You know, these are all processed strategies.
Starting point is 00:59:25 Where you could go on and they say, when you're staring at the. the blank paper is the most frightening part of writing or whatever, staring at the like. So they say, just start, just write something, right? For this reason, because writing is thinking. It's like, if you're saying in the blank paper, it makes sense that it's like, well, you're not doing much thinking right now. You're trying for sure, you know, but you're going to do a lot more thinking if you actually start right.
Starting point is 00:59:47 So, and if you notice whether this happens every single time or sometimes, to me, pretty much every time, if you just start writing something, first word that comes to mind when you think about whatever you're trying to write first word, just write the first the first word for sentence, you'd be surprised how many more sentences follow. Some good, some bad, but it's part of that, the actual thinking process. You know what I'm saying? The first line and the last line you write, there was no plan right there. You thought of one word and then you sort of thought your way through it essentially,
Starting point is 01:00:15 just through writing. So it is. There's some people on Twitter X. Sure. That like when I post in the morning, whatever I post, they'll write jocco prompts and they'll like write some kind of write about whatever you know if I said uh get up and get after it and they'll be like get up do it again you know they'll like write these little things it's kind of it's kind of like the same thing you're talking about yeah little additional on the whole thing yeah you know
Starting point is 01:00:42 know but to your point once you start writing it will flow for lack of a better word yeah so much like basically that first line will say provokes more thought, which provokes more lines. Yeah. Which provokes more thought. It's sort of like when we talk about, hey, if you don't know what you're doing, start walking.
Starting point is 01:01:03 Yeah, yeah, yeah, yeah. Like, if you don't know what to write, start writing and you'll start, at least maybe you'll figure out like, this is a dumb sentence. I need to do a different one. Okay, go do a different one.
Starting point is 01:01:11 No factor. It says, good writers sometimes discover in the act of writing that what looked persuasive when floating vaguely in the mind looks foolish when moored to the page. Deidra McCloskey. which is what I say, this is detachment.
Starting point is 01:01:29 Oh, I want to, you know, I got a good idea. Write it down. Write it down and look at it. I'm not sure how we could overcome this. Okay, write it down and look at it. That is detachment. You will see it more clearly. There's a weird thing when you're in the SEAL teams.
Starting point is 01:01:44 You come up, well, you've got to go attack a target. And you come up with a plan, like a really rough plan. You can't, you have to actually start planning before you figure out if it's going to work or not. Like at some point you go, like, hey, I think we should hit it from the north. You go, okay, cool. Like, let's start that planning. You have to start the planning to see if it's going to work or not. And that's the same thing with what you were just talking about. Like, I have an idea. I have to start writing to see if it's a good idea or not. I have to start because you might, we're an attack from the north. Okay, cool. Go start the planning. Hey, we started
Starting point is 01:02:16 the planning. We looked at the terrain. It turns out there's a big cliff. We won't be able to get up and over. Okay, cool. Well, now we know that. So it gives us three choices. You know, southeast, west. Well, let's go look at those. but you have to start the planning. You have to start bringing some granularity to the picture before you know if it's going to be functional or not. So very good. Writing is a form of detachment that is extremely helpful.
Starting point is 01:02:39 Next thing. To revise a paper, reread it to answer these questions. Does the paper achieve its purpose? Does it answer the questions? Does the introduction discuss the topic, state the thesis? This is very technical. Is the thesis statement clear? Does each major section in the paragraph in the main body,
Starting point is 01:02:56 built so this is sort of just a way to revise these more technical papers professional papers I should have used that I like that word technical and then it's got a quote here the very the essence of writing is rewriting very few writers say on their first try exactly what they want to say it's like yep ain't that the truth and here's the murder your darling's piece paper level revision often reveals passages that do not advance the thesis. That's a good way of saying what we were talking about. Does not advance the thesis. Doesn't advance the plot.
Starting point is 01:03:29 Doesn't show us anything more about the character. And by the way, if I want to show Echo Charles as being an OCD type person and I show him like organizing his silverware and then organizing his plates. And then the next scene, I show him organizing his toothbrush and it's like at a certain point, we already know the thing. So is it adding no? Remove them. Or as experienced writers say, murder your darlings, as this dramatic metaphor implies, removing
Starting point is 01:03:57 unnecessary passages is often painful. Writing is hard work, throwing away some of that work can feel like killing something loved. But removing excess is essential to produce clear, concise writing. Good writers are ruthless editors. Pretty cool. When you write a story, you're telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story. is Stephen King. And it's got this meal model, this meal model here. Meal is a model for organizing paragraphs. Meal stands for main idea, evidence, and analysis,
Starting point is 01:04:33 and link back to the larger claim. I know I circled this for a reason. It says the topic sentence states the paragraph's main idea is the middle sentence discuss the evidence and the analysis that support the main idea. The last sentence links the paragraph to the main idea of the paragraph section or paper. Yeah, not bad.
Starting point is 01:04:52 I don't know why I got hyped on that. Usually I have some, like, good reason. I don't know why that thing hyped me. Or I make a note if I think I'm going to forget it. Next one, chapter six, fast forward. Clutter is the disease of American writing, William Zinser. And again, I've used Williams Inser quote a few times. He wrote this book called On Writing Well, which is kind of a,
Starting point is 01:05:13 kind of a very high, good standard. If you want to learn how to write, get on Writing Well by Zinser. so that's why he's quoted in here a bunch writing standards to focus on when editing first part is style write clearly so the text is easy to read and understand prefer clear concise sentences prefer simple words and omit necessary words prefer active voice maintain a professional tone formal but conversational and confident. So what's interesting to note here is it says prefer clear, concise languages, prefer simple words.
Starting point is 01:05:59 So you might, you've got to lean towards those, have a bias towards those, but you might have to go with the other methodology sometimes. Correctness. Use conventional punctuation, spelling, and grammar, cite all sources, and format citations correctly. Yeah, you got to use the proper stuff. proper I took a class in college called advanced grammar and syntax. What's crazy is like English is the wildest dumbest language.
Starting point is 01:06:32 Like there's things in English that make no sense whatsoever. You know, like it's just, you just rules that, rules that apply 92% of the time. Yeah. And then it's just out of left field with some, just look at our dumb spellings we have in English. They make no sense. Yeah. And there's, man.
Starting point is 01:06:50 I come across these like explanations for all this and I think it has to do with because English is a mix of this and that and no there's always a reason for it yeah but at the end of the day. Don't make it okay. There's his comedian back in the day 80s 70s maybe Gallagher is his name oh yeah I remember like smashed watermelons yeah but he did some very insightful you know monologues and stuff like that sometimes and so one time he went over English oh yeah And he was like, I was in school or something along the lines. I was in school and they're telling me to take my class seriously. But why would I take this class seriously when it doesn't take me seriously or something like that?
Starting point is 01:07:29 Right. Then he goes and he does little diagram where it's like, okay. What is it? It was like womb, tomb, sum, numb, all these words that rhyme with each other and or are spelt like each other but just change the first. And it becomes a whole different word and sound different or whatever. And it's like, but man, I remember as a little kid, I was like, yeah, bro, why is that? It would be way more simple if it was more cohesive or whatever, but man, it gets and it goes deep too. Yeah.
Starting point is 01:07:56 At some point, hopefully these things will evolve. But the reason that English is like that is one of the things that makes English so widely used is that it is very adaptive. But, you know, just like democracy. You know, you got outliers that like make it, it's not perfect. No, it's not always pretty. You know, like you're going to get some wild things going on. Yeah. Like, you know, the word right.
Starting point is 01:08:24 I'm sitting here looking at my notes. I'm like, right. Well, there's W-R-I-T-E. And then there's write R-I-G-H-T. And then there's R-I-T-E. Yeah. Three words, all spelled different, all mean, random different things.
Starting point is 01:08:38 Yeah, that are like a right of passage. Yeah. Or I have the right to do this or I'm going to write this down. Like this is one example off the top of my notes right here that is all jacked up. Oh yeah. Then you have live and live, which kind are the same thing, but they're different. They're spelled the exact same way. So now you can't just read the word.
Starting point is 01:08:55 You got to read the sentence to even know what the word means. Like, bro, it kind of gets, uh, yeah. Or lead and lead and lead. Yeah, right and read and read. Yeah, it's freaking gets crazy. Yeah. So it comes to the point where you basically just got to memorize stuff. Yeah, some of it you just got to memorize.
Starting point is 01:09:13 Yeah. But that's why also. English is like there's leeway in English. Like I'll do it that way if I want to. Hey, I went to war for the word jujitsu. The way that we spell jiu jitsu, J-I-U hyphen J-I-T-S-U, that was not the accepted way. I think it might, it was my editor's like,
Starting point is 01:09:37 we can't know this is wrong, here's this, here's the Oxford English Dictionary, here's the Japanese talk, blah, blah, blah, everyone was like, no. But the way we spell it, us modern jiu jih Tzu players the way we spell it they would they were like I had to go to war to spell jiu jitsu the way we spell jiu jitsu and and i won yeah and i it'll be interesting to see in a few years if that becomes the the way that we everyone spells jiu jitsu yeah because it's
Starting point is 01:10:06 because tech i guess even on a technical level it's it's a different thing that's why right than the like japanese jiu jiu jitsu whatever it is but it's it isn't. Right, but at the end of the day, either, okay, so look, I guess this will kind of be reduced to a philosophical argument. Fair enough. But, Yoshaunji Hibero, who is explaining this where, yeah, there was an original way, just like there was an original actual jiu-jitsu, but things basically between then and now things change. And the spelling is just one of those things and they're for these reasons and all this stuff. So it's like, yeah, you can stick to the original way in whatever way you want. And at the end of the day, you can change and do this or
Starting point is 01:10:51 whatever. But hey, this is like the general understood thing. I should have the notes because they weren't just telling. They were giving me multiple different options. Like, well, J.U.J. They're to give me that option. They gave me a bunch of options. None of them were the way that we spell it right now. Right. And so I had to hold the line on that one. Well, I guess the question would at the end of the day be what is the thing that we're doing when we say when we say jujitsu that came from hila and carlos how were they spelling it when they were like hey ufc one 1993 Denver colorado this guy does karate this guy does ninjitsu this guy hoist grayce gracy does gracy jiu jutsu how is that one spelled that's how we're spelling it yeah that's how we're
Starting point is 01:11:38 spelling it yeah that's how i spelled it otherwise we're doing something else that's like when these people try to tell me how to tie my belt. Yeah, I tie my belt? The way Hicks and Gracie told me how to tell my belt. Roger that. That's what I'm doing. There you go. All right.
Starting point is 01:11:54 A little quote here, the first duty in writing a sentence is to make it clear. Once again, that's Deidre McCloskey. Here's a couple clear writing. They give a couple examples, vague versus concrete. Ridgeway's leadership impacted the Eighth Army. It's kind of vague, right? Here's the concrete version.
Starting point is 01:12:12 Ridgeway improved the Eighth Army's fighting spirit. Much more concrete. Vague. Napoleon had a lot of leadership experience. Concrete, Napoleon had 10 years of leadership experience. Vague. The S-4 is working the fuel problem. Concrete, the S-4 ordered extra deliveries to fix the fuel problem.
Starting point is 01:12:32 So just things to think about. And again, well, reading these things aloud, you can almost immediately see the differences. cliche finding the enemy is like finding a needle in the haystack concrete finding the enemy is difficult cliche she thinks outside the box concrete she thinks creatively i think outside the box is used so much right now that creatively is a better way of saying it hyperbole the battalion commander wanted to kill them concrete the battalion commander was angry hyperbole ridgeway was the epitome of military leadership. Concrete.
Starting point is 01:13:14 Ridgeway was an effective leader. Now look, there's going to be times when either one of those is going to work. One working better than the other. Then there's a section on active and passive voice, which is something that you learn in English, which you should pay attention to. Passive voice, the high ground was occupied by the battalion and the attack was defeated. As opposed to active voice, which is preferred in most cases, the battalion occupied the high ground and defeated the attack.
Starting point is 01:13:45 Here's a simpler version. Passive voice, the operation was planned by Patton. Active voice, Patton planned the operation. See how those two work? And you see the superiority of it? Yeah. So we always try and use active voice as much as we possibly can, unless there's a reason.
Starting point is 01:14:04 And then there's got a bunch of like complex words versus simple words. Assistance versus help. numerous versus many initial versus first sufficient versus enough attempt versus try utilize versus use expedite versus hurry erroneous versus wrong cognizant versus aware so sometimes does it make sense to use a word that is more specific and it really lands perfectly yeah absolutely but sometimes the word the simplest straightforward word is the word that you want to go with uh here's a wordy version wordy versus versus wordy version versus wordy version eyes and hower took an opportunity to conduct a rapid assessment of the problem that he was
Starting point is 01:14:55 facing concise isenhower assessed the problem wordy coda failed to demonstrate an ability as the commander to understand the operational environment he was operating in. Concise. Coda did not understand the operational environment. So much better. Sometimes. Sometimes. Yes.
Starting point is 01:15:22 Sometimes. If you're bringing more perspective, detailed nuance to a statement that's important, absolutely. Absolutely. But there's a reason that you kind of tracked on that one. Coda failed to demonstrate an ability as a commander to understand the operational environment he was operating in. That's a lot, right?
Starting point is 01:15:43 Yeah, fully. Cota did not understand the operational environment. That is just boom, straightforward. Yeah, I think you're right at the end of the day, and I'm basically checking my bias right now
Starting point is 01:15:53 because I do like, like, the comedy elements of things, so in a lot of cases. So, you know how you can downplay stuff and you can, like, up play stuff?
Starting point is 01:16:06 You know, so basically you can use a wordy version to downplay something and you'd use a less, what is it, concise version to up play stuff. So, okay, Leif Babin, our friend, we love him. He said, he says, when he's talking about buds, when he's talking about training, we're talking about training. And he was like, I'm not, he was like, I'm talking about advanced training. I'm not talking about buds. Buds is just a screening process to screen out the people. who we don't think have the characteristics to be successful on the battlefield. That's how he put it.
Starting point is 01:16:41 That's a wordy version. Right. And you even said it. I don't know when you. I forget when you said it. You were like, yeah, basically to weed out the pussies. That's what you said. That's the concise version.
Starting point is 01:16:52 See what I'm saying? But the reason that I found that like funny is because when you think, well, yeah, but just emotionally, I think. When you say weed out the pussy, that's kind of how it feels. You know, buds is hard. It's hardcore. You got to be tough. You got to be kind of hard.
Starting point is 01:17:06 Corrin when you make it through your badass right that's kind of the feeling of buds anyway Just the feeling I'm saying the words the feeling yeah so when you say it in that wordy Like it just simply screens out the individuals yeah, we don't think have the characteristics of being Discussed on the battle it's kind of like you downplay the badassness and just really reduce it to this really Technical kind of thing. It's funny. Yeah, because okay. I get it yeah because it is funny because it's also like when you say when someone's like oh yeah we had an enemy fighter that was moving down the street towards our position and we interdicted him and eliminated the threat as opposed as opposed to like oh he smoked that full so both those things have a moment where yes that's the correct version to use
Starting point is 01:17:50 for the correct response that you're looking to get for the message that you're trying to convey they they both can be correct depending on the time that they're delivered one there's one time where they would be totally incorrect to be like we smoked him or we weeded out the Pussies. Like there's times where that's just not the thing to say. Yeah. Just like there's times where that long, arduous technical version would be the not thing to say. Yeah.
Starting point is 01:18:14 So that's the way it works. We got to choose. That's why this is only a guide. Yeah. Because you've got to know your audience. You've got to know the message that you're trying to convey. Yeah. Fast forward a little bit here.
Starting point is 01:18:27 So avoid nominalizations. Nominalizations are nouns created from other parts of speech such as adjectives, quick becomes quickness. Other nouns, favorite becomes favoritism. And verbs prepare becomes preparation. Nominalization's clutter writing because they require writers to add a verb to make sentences work. So, and they just, this is to me is just the interesting thing about the English language. The nominalization, conduct an attack.
Starting point is 01:19:00 You could just say attack. Nominalization, conduct a defense or defend. Make preparations. Prepare, dude. Make a decision. Decide. Take action. Act.
Starting point is 01:19:16 Give a response. Respond. Bring to an end. End. Hold a meeting. Meet. Make a recommendation. Recommend.
Starting point is 01:19:30 Take into consideration. Consider. Have the ability. Can. So very smart to do that. And almost done with this, but the final chapter is submit. And I'll close us out here because this is probably, this is kind of what I wanted to get to, proofreading. Proof reading for errors is the last step before submitting techniques for effective proofreading include.
Starting point is 01:20:04 And these are the important things to think about. let the paper rest for a day or two after the final edit. What does that mean to us? It means if you're about to send a text, freaking write the text in your notes, so you don't accidentally hit the send button. Come back to it an hour later and reread it. Email, same thing.
Starting point is 01:20:24 You got to write an email to someone. Like that's a meaningful email. Write it without putting the address. I was with someone the other day. They were like going to start making edits and they removed the address of that way they didn't actually hit send. It's problematic. So don't put the address in there and write the email.
Starting point is 01:20:42 And depending on how much time you have an hour, two hours, next day, you can read that thing with a fresh mind. It's so important to do that. Next one, read the paper aloud to hear errors. Very smart. This is, for me, this is the best, the first step to take and it makes a huge difference. When I brought my warn officers and mass troops in and was like, okay, put up the evaluation, I'm going to read your first sentence aloud. As soon as I did that, everyone probably improved 50% right then just by going and doing that.
Starting point is 01:21:15 Because things sound good or bad when you read them aloud. And, yeah, I guess it's kind of a side note, but still, I think relevant where you got to be responsible with reading that kind of stuff, too, though, in this way. So you've watched Fight Club? Yes. We all love fight club. So the famous line in fight club is first rule of fight club. You do not talk about fight club. When Tyler Durdon says it sounds dope.
Starting point is 01:21:43 Always has, always will. We're going to love it. There's a part in Fight Club where Ed Norton is at work. And his boss finds a copy of the rules of Fight Club in like the printer or whatever. Right? He finds it. And he comes in his office super irritated with the guy, Ed Norton. And he goes, the first rule of Fight Club is a lot of the,
Starting point is 01:22:02 don't talk about fight club the second rule of fight is this yours so he read it in that tone to make it sound stupid so you're saying so you got to be responsible with this kind of stuff yes and you you have to proactively do that so if I'm writing if I'm writing you echo Charles an email that I know is about a sensitive topic something that you're very you're very emotional about I got to read it like that I got to read it in a negative way because and actually I know Jamie does this at the at the assembly They have a couple emails and they'll read them in two different tones and where that came from Was Jamie called me and she was like tell me about this client wrote this email and she's like listen to this email
Starting point is 01:22:48 And she was pissed right and I go okay I go let me read it and it was totally different Because when I say Hey echo I wanted to ask you a question question. Okay. Echo, I want to ask you a question. You see what I'm saying? Like, it's totally different just in just in the tone. So you're right. You have to pay attention to how that thing is going to sound and you have to read it from the worst case scenario. Read it that Echo Charles is looking to be mad at me. So it doesn't say, hey, Echo, I wanted to ask you a question. it says, hey, echo, I want to ask you a question.
Starting point is 01:23:33 Totally different things. So you're right. You have to read things aloud. And so you'll get some of it'll just be the comprehension of it, but the tone will definitely start to come out if you do it properly. And this one is a little bit more for the way that you've written it. It's read the paper one sentence at a time from end to beginning. This technique focuses the writer on one sentence at a time rather than big ideas.
Starting point is 01:23:58 So if you really want to, this is if you're really trying to clean up a document. You read one sentence at the time from the end of it, read it backwards because it makes you, it makes you really focus on the act, each actual individual sentence. The next one, ask a friend or someone else, preferably someone who is not familiar with the subject to read it and give feedback. That's good. And I'd say you absolutely, if you have a document that's important. You have to have someone else read it. At a minimum, you got to give yourself time away from that document.
Starting point is 01:24:36 And there's, you were at a certain point. If you've edited something 50 times, like your 51st is worthless. I don't know. I should try and come up with a realistic number. And it's probably different for different people. Like I've worked with editors before. Like professional editors, bro, they're, they're psycho. Because they can edit something 500 times and still be like, notice something that's wrong.
Starting point is 01:24:58 Like, I remember, we. On extreme ownership, there was a, there was a really late version, like post-publisher editors, where like leadership or something was spelled wrong. We were like, damn, dude, that's scary. Yeah. That's scary. So give yourself time away from it so it becomes fresh in your mind again. And that's, but also having someone that hasn't seen it yet is a very powerful way to
Starting point is 01:25:29 to do it and get things cleaned up as much as you can before you give it to someone else because otherwise you know I talk about mowing grass so if you have like a field you look out of the field it all all looks like let's call it five inch grass it's overgrown right you don't see that there's rocks and sticks you don't even see them so you got to get out there and get it down to three inches now you can go out and remove some sticks once you got the sticks out of there now you can get you can start to really do good editing so for the courtesy of the person that's going to be reading it get get it mowed down to a point that you've gotten the big sticks out of there you don't want them hitting rocks and stuff on their mower you know it's it's that's not
Starting point is 01:26:14 cool because then they're not going to see the smaller errors that are in there yeah yeah that and even that that whole um it's like sleeping on it or whatever like detaching yourself from it for a little bit to reintroduce yourself to it to see it with fresh eyes. It feels like all of this actually in one or another applies to most creative like work. I would say that's probably accurate. The so every once in a while we'll find out or we'll realize that if you have something that isn't quite working right let's say it's like it's like not per this could be better this one little sentence in a book or whatever. But. you're so tunnel vision from reading it over and over and over and writing and reading
Starting point is 01:27:01 and reading over and over you start before you correct it I mean you start your brain almost subconsciously starts to slowly accept it as being like correct or just fine or part of the thing because you're just so used to it you know so now when you watch it it it doesn't stick out as hardcore as a big mistake because just you're just used to it you're used to it you're not like you haven't accepted it on on a creative level you've accepted it on more of a routine level, you see what I'm saying? So then yeah, when you abandon it for a little bit,
Starting point is 01:27:31 then come back, it'll start to stick out more, you know, if it's incorrect. Yep. And then the last one, it just talks about software raids, which I haven't used Grammarly, Hemingway editor, the writer's diet, Microsoft. I haven't used any of these. And now you, of course, now you've got ChatGPT
Starting point is 01:27:49 and the other GROC, which is Twitter's or X's, AI so you got other tools I can do the stuff now which I haven't used those I've used I've put stuff into like when I when I edit on I use Microsoft they they're giving you grammar subjects suggestions you can get one thing that's kind of cool you can do with chat gpt or some of these other ones is let's say you've got you know you've got a thesaurus that will give you another word for a word But if you've got a phrase, you know, I'm getting nickel and dined over here, right?
Starting point is 01:28:35 What's another way of saying that? You can go into chat, GPD, and say, what's another way of saying nickel and dimed? So there are some, it's almost like a sentence the source that you can use. So those can be good, but those are other ways to proofread. And there you go. That's what I got. Then the rest of this thing is like a bunch of sections on like fonts, which is funny for the military. because the military, everyone makes one of the fact that, like, you use the wrong font on this slide.
Starting point is 01:29:02 Like, that's for real formatting, citations, bibliography, usage conventions. There's a freaking professional writing rubric in here, which is how to judge work, which I thought was funny. And then finally, there's just the conclusion that they say, publishing writing is an essential part of being a professional soldier. Writing connects people and ideas, and it promotes professional discourse and debate. The writing and publishing process is challenging, but rewarding. Write and publish, you might change the army. So there you go. That's it.
Starting point is 01:29:38 Writing connects people. Writing connects ideas. Writing makes you smarter. Writing will help you speak better. Writing will help you think better. Writing is not easy. It is a skill that you have to learn and you should focus on it. You should recognize it.
Starting point is 01:29:55 And you should go out and you should write. You'll get better at it. It'll make you better at everything. So there we go. That's what I got. And by the way, we can't just write and think and speak and get smarter. Those are all cognitive processes. Guess what else we're doing?
Starting point is 01:30:13 Layed on me. Physical activities. We're training. We're spelling jihitsu right and we're training jiu-jitsu. And we're getting after it. So that means we're going to need fuel. We recommend joccofuel. Joccofuel.com
Starting point is 01:30:25 You can get protein. You can get hydration. You can get greens. You can get energy drink. You can get pre-workout. I've started trying pre-workout at certain times. It is kind of fire. It's a wild ride.
Starting point is 01:30:39 Yeah, it's a wild ride. So we got that. We got joint health. You know, joint warfare, super cruel. We got everything that you need. You need to be healthier, stronger, smarter, better. Jocofuel.com. You can get it there.
Starting point is 01:30:52 You can also get at Walmart. You can get at Wawa, vitamin shop, GnC, military commissaries, Haffees, Hannaford, dash drawers down in Maryland, Wakefern, ShopRite,
Starting point is 01:30:59 H-E-B, down in Texas. Meyer, up in the Midwest, Wegman's, Harris Teeter, public's down in Florida. We got you covered. Also, Lifetime Fitness,
Starting point is 01:31:09 shields. And then a bunch of little gyms, small gyms, all over the place. Jiu-Jitsu gyms, spelled correctly. Powerlifting gyms. We got you.
Starting point is 01:31:18 If you don't have it there, email JFsales at jococofield.com. That's what we got going on. Also, origin USA.com. Making everything that you need to wear, I had a suitcase the other day that was entirely packed with Origin USA. All origin.
Starting point is 01:31:35 Yeah. We got it all. I guess I didn't have, we have, there are origin socks. I don't have any at this time. Oh, dang. Which is a bummer. That makes one of us. You got origin socks?
Starting point is 01:31:45 Yeah. I do. Okay. Well, we got everything that you need. Workout clothing. Mm-hmm. Jiu-jitsu clothing, rash guards, geese, jih Tzu belts, by the way.
Starting point is 01:31:57 We still haven't determined what belt is going to be utilized. We're sticking with the old one right now. The new one? I don't know. We'll see. Hunt gear, rain jackets, wind jackets, jeans, obviously, boots, just everything that you need. By the way, did you get the new boots yet?
Starting point is 01:32:14 Did you get a pair of mocktoes yet? No. Game changer. All day. All day. All day. So check it out. OriginUSA.com.
Starting point is 01:32:21 These things are not made by slave labor. They're not made by 12-year-old girls who are being abused. They're not made by people that are chained in a factory somewhere in unsafe working conditions. No, this stuff is made here in America. Made by freedom. OriginUSA.com. Check it out. That's true.
Starting point is 01:32:44 Also, Jock has a store called Jocko store. So, hey, look, we're on this path. Some of us together, some of us solo, you know, it's all our own path. if you want to represent on this path attire-wise discipline is where you can get your shirts, hats,
Starting point is 01:33:02 hoodies, some shorts on there as well, some socks on there, various things, jocco store.com. You look, so you know, so I was reading this book.
Starting point is 01:33:15 A habit book's like atomic habits. So one of the premises in there was reduced frickees. Right reduce the friction of your habit. You know they make it make it this and make it that but you got to reduce the friction You know how like and you talk about this where if you want to get on a better diet or whatever just keep the junk food out of your house Yeah that's reducing the friction you see the junk food there against your new habit that you want see I'm saying Anyway reduce the friction so if you put on a shirt that says discipline equals freedom and you want to get you want to improve your workout schedule or something like this
Starting point is 01:33:50 Reduces the friction. Oh yeah. I dare you to skip a workout wearing discipline equals for you not happening right now it's not gonna happen not happen 100% impossible 100% it's literally impossible 100% you know also on jocco stores the shirt locker new designs every month subscription scenario a little bit outside of the box we get creative with it you know you almost lost day burke almost brought him right back in back in what you bring him back in what you bring it back in with uh the it was a covert anti-drinking oh that's right discipline no put it this way discipline instead of beer How about that?
Starting point is 01:34:24 That's more what it is. I like it. Anyway, it's called the shirt locker. It's on jocco store.com, so you know, check that out. Get some. Also primalbeef.com, Colorado Craftbeef.com. We need, look, we need lean sentences. Yeah.
Starting point is 01:34:38 That sound good. We also need steak that tastes good. So primalbeef.com, Coloradocraftbeef.com. Steak. Burgers. Hot dogs. Jerky. Jerky.
Starting point is 01:34:51 Beef tallow, by the way, from Colorado Craft Beef. Just we got what you need. So if you need steak, you need beef products primalbeef.com, Colorado Craftbeef.com, awesome people, awesome families, awesome companies. America, let's go. You want to real quick, a short easy recipe here. Speaking of friction, so primal beef, whichever, get your ground beef, right? Three eggs. So one pound of ground beef, give or take. Three eggs. cage-free, pasture-raised, ideally.
Starting point is 01:35:29 Do you know famous Dave's rib rub? You ever heard of this? No. It's called famous Dave's rib rub. Okay. We put some of that in there. Boom, cook it all up in a pan. One big bag.
Starting point is 01:35:39 One big bag. One big bag. How much does it taste like eggs? None. None like eggs. No, I put it this. Yeah, when you hit a chunk of egg, you know, yeah, you know. But it's weird.
Starting point is 01:35:50 If you don't smell an egg, an egg doesn't taste like anything. It's the smell of an egg. You know what I mean? Yeah. Like when I'm eating Chinese food and there's some eggs in there, I don't, it doesn't taste at all like eggs. Yeah. Yeah. Right or wrong.
Starting point is 01:36:01 Right about that. Yeah. You are now that I think of it. Well, okay. You're damn right. I. So my, and with the eggs, this is how I do it. I cook it up first without the eggs.
Starting point is 01:36:12 Right at the last minute, I cracked the three eggs on top. Kind of like gourmet style. Mix them in. I do not mix them in. I used to mix in a bunch of egg whites. I used to, but it's like, you know, plus I hear the cholesterol from the egg yolks is good for you. Yep. Good for development in many ways.
Starting point is 01:36:27 Anyway, I crack them. I don't mix them in. I put the, I turn it off. I put the top, the cap, what do you call it? The cover. So the eggs cook like just ever so subtly over the surface. See what I'm saying? Then I make Jasmine Rice.
Starting point is 01:36:41 Okay. Bro. Good to go. Tricking mix them all together if you like. But yes. About 80, no, like 100 grams of protein in that one. So that's like a post-workout scenario. easily digestible carbohydrates jasmine rice jasmine rice um omega 3 fatty acids
Starting point is 01:37:03 right the whole spectrum of nutrients for for gains that's a good answer easy quick good easy recipe right there check awesome there you go also subscribe to this podcast also subscribe to jocco underground also the youtube channels psychological warfare written a bunch of books by the way one of them's getting made into a movie or actually like it's kind of the first two they got made into a movie those are wave the warrior kid one two three four and five mikey and the dragons and then a bunch you know speaking of creative process final spin over there wrote a little novel activity so there you go bunch of books leadership books the whole nine yards also we have a leadership consultancy we
Starting point is 01:37:45 solve problems through leadership go to eshlonfront dot com for the deets did i say the deeds yes i did I'm turning, I'm getting practicing communications. Hell yeah. You know? We got the muster that you can attend that. The next one is San Antonio, Texas, April 29th through May 1st. We also have the council. We have battlefield.
Starting point is 01:38:11 And then if you want us to come to your company, we will come into your company and we will help you with your leadership. That's echelonfront.com. We also have an online training academy, these leadership principles that we talk about. These are skills, just like writing is a skill. Leadership is a skill. And you can use this leadership skill,
Starting point is 01:38:28 just like writing when you're writing a text to your wife or your husband, or you're writing a text or a formal email to your board. Either way, it's the same skill set. Same thing with leadership. You're leading your spouse. You're leading your kids or you're leading your board members. Use these skills. If you want to learn these skills,
Starting point is 01:38:50 go to Extreme Ownership.com. And also if you want to help out service members active and retired, you want to help their families, you want to help Gold Star families. Check out Markley's mom. She's got an amazing organization. It's America's Mighty Warriors. And if you want to help them out or you want to donate, go to America's Mighty Warriors.org. Also don't forget about Heroes and Horses.org up in Montana with Micah Fink. And then finally, Jimmy May's organization Beyond the Brotherhood.org.
Starting point is 01:39:17 If you want to connect with us, I'm at jocco.com. and on social media I'm at jockle-in-ke-neco's attic with charles just don't just don't waste a bunch of time there because you could be writing you could be getting smarter it could be lifting getting stronger could be sprinting getting faster don't let the algorithm make you dumber slower and weaker thanks all the military personnel out there on the front lines protecting us but also in the intellectual zone making sure our troops know how to lead and read and write and write and think. So thanks to all those military personnel teaching us how to think. Also thanks to our
Starting point is 01:39:59 police law enforcement, firefighters, paramedics, EMTs, dispatchers, correctional officers, Border Patrol, Secret Service as well as all other first responders. Thanks for keeping us safe here on the home front and everyone else out there. Your mind is like your body. You need to learn skills. You need to train it. You need to exercise it. You need to make your mind strong. your body strong, you need to make your mind nimble, you need to make your body nimble, you need to train, you need to push, you need to fuel it properly, you need to make your mind better. And one of the best ways to do that is to write. It's also a critical component of leading and of winning. So get out, some paper, pick up a pen, go get after it. Until next time,
Starting point is 01:40:50 this is ECHO and Jocko. Out.

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