Jocko Podcast - The Debrief w/ Jocko and Dave Berke #20: How To Get a New Team On Track as a New Leader. How to Align Departments.
Episode Date: September 13, 2021Taking on a new leadership role. Trying to get the new team "on track" when they're working on the "wrong stuff".How to align two different departments.Support this podcast at —... https://redcircle.com/jocko-podcast/exclusive-content
Transcript
Discussion (0)
This is the Jocko debrief podcast, episode 20, with Dave Burke and me, Jock Willink.
And what we do on this podcast is we debrief some of the things that we see through our company
Eschelon Front where we work with a wide variety of companies.
And we help them with their leadership.
It also is from our online training platform.
We have an online leadership training platform called Extreme Ownership Academy.
which is way good.
It's so good.
We're on there all the time.
We do a bunch of live interactions.
So some of these are from Q&As.
We do a lot of live Q&A's on there,
and we get questions from clients,
from people that are members of Extreme Ownership Academy.
So some of this is from that.
And we also, we change the details enough
so we're not breaking our,
Our secrecy with our clients.
So if you're hearing us thinking, well, I wouldn't want those guys talking about, well, you know, whatever he, advice he's giving me where you don't know who we're talking about because we change them enough that you don't know that no one knows.
They don't even know.
So that's what we do.
We debrief this originally started because Dave and I would have conversations about clients that we're working with.
And Dave would kind of debrief me as what was happening.
I would debrief him.
And one day I said, hey, let's get echo to press record and make this into something where everybody can learn.
So there you go.
That's what we're doing.
So Dave, let's debrief.
What do you got?
Avoid asserting your authority on day one.
And remember that leaders are put in those positions of leadership, not to drop the hammer
and tell people what to do, but to actually help your team win.
So here's the situation.
Just like you said, we're working with a company.
And there's an individual that I just started interacting with who is recently been promoted
from individual contributor to a supervisor.
So she's part of this company.
She is at another location.
She works in a department that does some research,
and she's just been promoted to become a supervisor of a research team.
And part of that promotion is she's actually moving to a new location to work in a similar role,
but now as a supervisor of the team.
So she's in an individual contributor role.
Now she's becoming a supervisor, but at a different location inside the company.
And so she doesn't know anybody on this team personally.
She knows what they do because it's a research team.
She's sort of familiar with the overall mission.
But new location, new place, all new people.
She's a pretty experienced researcher.
And in our initial conversation, what she was explaining was she knows this team that she's taking over isn't working on the right priorities and they aren't working on.
She aren't working on.
She knows that.
I know what they're working on and it's not the right things.
And so when we talk, she explained.
There you go.
No.
There's a red flag there.
And she explained that she also wants them to know that she's experienced.
She's got a lot of time in that research role and she knows what she's doing.
So you could probably put a second red flag down there.
And another thing, too, is she wants them to shift very quickly away from the research projects that aren't really useful for the company and to start working on the right projects that she wants to get completed.
So that's kind of the background of the situation of this newly promoted super.
about to take over this new team and the initial conversation was, hey, this is what's going
on to this new team.
How do we introduce myself quickly to get them to work in the things that I know that they need
to be working on?
Make sense?
So obviously, we've got some issues here that we want to resolve because what we want
this new supervisor to do is actually put herself in a position to be successful with this
new team at this company.
And yeah, listen, as a supervisor, could you show up in day one and start telling your
team what to do, you could. You could do that and they might actually listen to you, but that's not
a good plan. And it's certainly not a good plan in the long run. And so we talked a little bit about,
hey, as the boss, if you show up and you're now the boss and you start telling people what to do
and telling them what they did wrong, will they listen to you? And the truth is that they might.
They might. At least at first, you might get some initial movement that they will start to
listen. But I asked her, I said, hey, listen, if you show up on day one,
And the first thing you do to introduce yourself is to tell your team, your new team,
hey, I've got a ton of experience and research.
They're working on the wrong things.
And you're going to fix what they've been doing.
How will that go over?
And she just left another research team where she's an individual contributor.
And I asked her, hey, what if a new supervisor came to that team and did that thing to you?
And listen, in her defense, she very quickly understood, yes, that's, that probably if the role is reversed, that will not go over all that well.
And then we started to talk a little bit about to try to solve this thing is what is she really trying to accomplish?
Because when we were talking, I agree.
You want your people working on the right things.
You want them researching the right projects that make the most impact.
And if they're not working on those things, you want to quickly as you can get them working on those right projects.
So there could be an issue here that we want to solve.
And the question really is for her is how is a new leader, how do you make that happen?
I think the first perspective for her to think about and what we talked about was the first thing
she wants to make sure is that she actually does understand.
So it's one thing to be down at another location.
It's a totally different state, by the way, to say, hey, I know what's going on up there.
I know what they're doing.
And I know what they're doing is wrong.
And it's another thing to go up there and actually get a little bit of lay of the land and realize,
hey, is my perspective from down there really correct?
So maybe the first thing is just figure out what's going on.
Get up there and start to see what.
projects are working on and more importantly, why are they working on these projects that
from your perspective appear to be the wrong things, what's going on? And one of the things she
could start to do as soon she gets up there, introduce herself, and just start to sit in. They do
essentially daily and weekly meetings on the projects, the project status, upcoming funding,
things like that to get these projects going. She can just sit and listen to what's going on.
And what she might find is there might be some things that actually make sense. They might be
working on some projects that are good projects. And the other thing she could figure out is how do
they decide what projects to work on? And if something doesn't make sense, instead of telling,
hey, this doesn't make sense, you shouldn't be doing this, you could do with something you talk
about all the time, is you could ask some of his questions. And say, hey, how did you guys come to this
conclusion? Hey, what between these two projects, since you look and pick one, what was the process
you used to end up picking this over that one to figure out why are they making some of the
decisions that she's making?
And by listening, by paying attention and maybe asking some questions, she will probably have a better sense of what's going on than what she thinks is happening from down there.
And the truth is that she's probably going to find that she's wrong about a few things.
Her perspective isn't going to be right.
And I mentioned obviously it's like, is it possible that she shows up and she's 100% correct?
Yeah.
Yeah.
Is it possible that she shows up?
She's 100% right.
And this group that's been there for however long is completely focused on the wrong things and don't know what they're doing.
It is possible, but it's unlikely.
It's almost certainly not going to be 100%.
They might have be a couple degrees off.
They might even be 90 degrees off where they should be going,
but they're not going to be 180 degrees out.
So if she walks in, she determines already what's going on.
She knows the reality.
She kind of demands their compliance.
Hey, this is the way we're going to do things.
These are things we're going to do.
And she elevates herself above her team.
and I even wrote down
if she tells them the truth
about what's really going on
with that team
the truth in quotes
in quotes
meaning this is my truth
this is my truth
that I'm going to impose on all
this is my truth
that I'm going to impose on you
this is my truth
that I'm about to smash you
in the face with
and this is also my truth
that I am going to prove
to everyone here
that I am the superior being
that wields the truth
yes
and how do people like that
not very much
and the question was
hey what if you do that
what will you be left
with. What will you have at the end of that? And what you're going to have is a bad relationship.
You're going to have less trust. You're going to have less respect. And in the end, what you're going to
have is less influence over your team, which is really what she wants. She wants to influence them
in the right direction, which if you have no influence as a leader, your team's going to fail.
But if she took a slightly different perspective, and rather than by wielding the truth, she actually
showed up and through her leadership and something that I love the way you described,
through some oscillating perspective, seeing it from a different point of view, asking those
urn's questions, if they actually come to the conclusion, oh, you know what, maybe this project
isn't the right project.
Maybe the way we made this decision could actually be better and they come to the conclusion
they need to change.
What do you have in this case?
Now you got a team that you will require almost no force to influence.
and they're not only the on board
with making the changes you want happen,
they're the ones initiating the change.
And that minimum force to get the team
to figure out for themselves
doesn't just help them.
It helps her because it gives her more influence
over time. It increases that trust.
And so what we agreed upon
was the introduction.
When she introduces to herself
to her team should be just that.
Just an introduction.
Hey, it's great to be here.
I'm really honored to be in this new position.
I'm really honored to be part of this team.
It was great moving up here.
I'm really looking forward to getting to know all of you and what you all do
and start to look around, start to listen, start to ask those earnest questions
and help and discover what needs to be done.
That's the first big change, not only change perspective, but the first big move that I think
she needs to make.
We actually just had this conversation pretty recently.
So we usually like to talk about the outcome.
And this, I would say this is a work in progress.
Now, the good thing is she's already had that initial conversation.
And I think doing exactly that was a good thing.
But here's what's interesting about this is that this is a young,
she's a young and a relatively new leader.
And she is excited and she's fired up.
And as you think about it,
I was thinking about in one of my early leadership roles,
those first leadership roles,
those tactical wins seem so appealing.
That vision they've talked about of,
hey, I'm going to get up there and I'm going to direct my team
and point them to that direction and tell them what they need to be done.
And I'm going to lead my team.
It looks so good.
It looks so appealing.
But it doesn't work.
Strategic loser.
It's a strategic loser.
So if you're in a new leadership role, read leadership strategy and tactics and remember
page 157, 158.
Boom.
Your job is to help the team, not to tell them what to do.
So she's on the right track and I think we're moving in the right direction.
This will be a work in progress.
This is so important and so shocking and so beautiful to see.
You know, as soon as I see the word, you know,
I know what I'm doing.
I know they're working on the wrong projects.
It's actually funny because one of the things I wanted to talk about was the opposite of that.
The opposite of that.
And look, sometimes I, on these little debrief podcasts, I start going deep on some stuff.
But this isn't that deep.
This is actually pretty under.
This is an, this is something that is totally pragmatic.
And it's a simple phrase.
And it's the opposite of I know.
And it's real simple.
It's the phrase is, I don't know.
and I don't know is an incredibly powerful phrase.
And it's a phrase that it seems like it's going to make you weak.
It seems like it's going to make you feeble.
It's going to seem like it's going to make you inadequate.
And you're going to feel weak and feeble and inadequate.
But if you truly understand it, it's a powerful phrase that gives you incredible power.
That is the phrase, I don't know.
It's a phrase that we can barely get out of our mouths because our ego will hang on to that phrase and doesn't want anyone to hear it.
We never want to admit that we don't know something.
We don't even want to admit it to ourselves.
We don't even want to say like,
I'm really not sure about that.
We definitely don't want to admit it to anybody else.
So we avoid saying it.
We avoid saying, I don't know.
And when you, when I got to the SEAL teams,
you still had, you didn't have your trident yet.
You didn't have your special warfare pin.
You get through buds and you go to a team and then you're on probation and then you take
an oral board.
And they tell you, they say, listen,
If you could ask something on the oral board and you don't know, what do you say?
You say, I don't know.
And if you don't say that, you look like a jackass and you're probably going to fail the freaking board.
What you say is, I don't know.
I know there's a manual that I can go research and find out.
I'll get back to you the right answer, which is fine.
But on that seal oral board, they're asking about diving in weapons and tactics and air ops and marops and seal history.
And if you don't know something, what you do is you say, I don't know.
And you know what when I started getting interviewed like doing interviews like podcast interviews or even television interviews
I wasn't nervous because I was totally ready to be like oh I don't know I don't know what the answer to that is
I was totally ready to say that and so there's no reason for me to be nervous because they could never ask me something that was going to make me look bad because the worst case scenario I'd say I don't know
so I don't know is humble I don't saying I don't know is open minded what you know what's not humble saying I know you know what's not open minding saying I know
you know what doesn't invite other people's opinions
is saying I know
as soon as I say that like we're in an argument
if you have a different opinion to me
and I say I know what the right thing to do is
we're not even having a discussion anymore
we're having an argument because I already know
if you pretend you know
and you think you're going to fool anybody you're not
yeah that's what I was just going to say
everybody can see right through your charade
I can't imagine being in a question
you asking me a question me not knowing
and then what it would look like to you
is I'm trying to answer the question,
which is all I'm doing is telling you.
I don't know.
I can't imagine what that looks like from you
and how bad that looks.
So, everyone can see through your little charades.
So get comfortable with saying, I don't know.
Get comfortable with saying, I don't know,
up and down the chain of command.
When you're subordinate asked you a question and you don't know,
you say, I don't know.
When your superior asks you a question and you don't know,
you say, I don't know.
When your peer asks you a question and you don't know,
you say, I don't know, you say, I don't know.
That will open up your mind.
It will open up their mind.
It will make, it will make them really.
realize that you're humble enough that you're not going to try and pretend that you know everything.
And it is a bit of a superpower because if you can admit that you don't know something,
it allows you to then start trying to figure out what the right answer is.
So try that a little bit.
Instead of I know, try, I don't know.
Check.
Oh, one last thing I want to say.
Occasionally, you get a team that is all jacked up.
And if you are going to take over a team, that's all jacked up.
you are probably going to use a more direct method I took over a platoon one time that the
platoon commander had been fired and actually the platoon wasn't jacked up the platoon commander
was jacked up I took over the platoon I didn't have to go in there and drop the hammer
but I went in a little bit harder than I normally would have because you don't get a platoon
commander fired if the platoon's a good platoon functioning well right there's got to be
some problem there so I win in a little bit more aggressively than I normally would have
If I was just taking over a platoon after a deployment,
oh, they come back, I'm the new boss.
Hey, guys, nice to meet you.
I went a little bit harder than that.
And if it was a bad platoon, it wasn't a bad platoon.
It was actually a good platoon, but they had a bad leader.
If it was a really bad platoon, yeah, I would come in there with a little bit more aggression.
Now, I'm not going to go in there with overwhelming firepower and make a bunch of enemies day one.
Because you don't know what the hell is going on.
You don't know why they're bad.
You don't know what's happening.
So again, even in those situations, you could do pretty good going up leadership strategy and tactics page 157, 158 and follow those rules.
Yeah.
The phrase min force required is such a critical thing.
That doesn't mean it's the same level of force.
It's the minimum force that is required.
And yeah, you sometimes need to ratchet that up, especially if there's a time commitment or some other component that's critical.
But the bias should be is the least amount of force that you have to apply to your people.
And in a case like this with this leader, and really in any role, even if it's a dire situation that really needs some of your leadership right away, the best thing you can do is actually figure out what it is and you need to work on first.
And the only way to know that for sure is to actually pay attention a little bit and look around on what's going on.
So you know where to apply that for us.
Yeah.
Yeah.
All right.
What do we get next?
All right.
We kind of talk about this a little bit.
I bunch these together by design because sometimes big problems, big issues and organizations do not get solved over.
overnight and you have to play the long game, especially when you're leading up the chain.
That can take some time.
So this is a situation that came from a client that came to a turnover FTX.
So not part of the LDEP program where we go with companies and stay with that company over time.
We run an FTCS program that JP leads where each company will send maybe one or two people
and we'll have 30 folks from 25 different companies.
They'll come and spend a couple days with us and we'll spend some time with them.
and this was an FTCX client.
Yeah, just to, so what we do with those FTCs is, is we have this really advanced laser tag system.
That's what it is.
And it's really cool.
It's really advanced.
And we have this advanced laser tag system.
And so we teach kind of the basic tactics.
But then we, we have the group go out and execute missions.
And we do them in cool locations where we've got urban environments to run around in.
and there's a mission leader,
there's a subordinate leadership.
We set up a quick chain of command that rotates through,
and you go out and execute missions.
And you feel the pressure of what it's like
to make dynamic decisions in a changing environment very rapidly,
and you know what it feels like when you do it well,
and you learn what it feels like when you do it poorly,
and you, these principles of leadership that we talk about all the time,
when you go through the field training exercise,
you can fuel them and they get ingrained into your head.
So that's what the FTX is.
So now here we are.
We're at the FTX.
And as we get done with an iteration,
so they'll go out to a mission,
we come back,
we do a debrief every time.
And during that debrief,
we connect what you just did
in a simulated combat environment
to how that relates to how this principle
that you just failed on
or that worked well for you,
how it relates to your business or your life.
So that's where we're at.
That's what the FTCS is.
Yeah.
And what's cool about that is you may show up and you're going to be with 30 people.
You might not know any of them.
So you're building relationships with really strangers out of the gate.
And very quickly the application of those principles, you see what works and what does it very quickly.
Of course, we debrief everyone and everyone and get that feedback.
But a lot of times this is the client's first interaction with us professionally.
And a lot of times what we end up doing is we work with them after the fact or even
Even while we're there, we'll do a debrief, we'll spend some time after the FTX is over and talking to clients about the problems they're having.
And that's really where this came from was a client who came to the FTX, went through that whole program, was like, hey, I've got this particular issue that I'm really trying to solve at work.
And the situation that we had here with this client was he's a sales executive at a tech company and his company is based in the U.S., but it's a company that's actually owned by a larger company that's headquartered in Europe that owns several different companies.
So his is one of several companies that has a European larger firm that owns them.
And the way he described it is the incentive structure for the sales team at this company
sometimes creates conflicts where the teams are pitted against each other.
So this guy's at an American company owned by a European company.
And the structure of this company is designed where the sales teams,
and they call it initial sales and recurring sales.
They work against each other. So there's some barriers here first initially you got some cultural barriers because you're dealing with a European company and
Inside we have one sales team this is on to bring a new business and they're incentivized to bring in new business
And at the exact same when you say cultural barriers
The what are the some of the cultural barriers that you're talking about? Are you talking about hey we're in different time zone? We have different you we
Because the point that I want to make is that there's no the European leadership
is not saying, hey, we want to make less money.
Hey, we want to have bad product.
Hey, we don't want to take care of our team.
So the culture, when you talk about the culture, it's more like, okay, we have a language
barrier.
Sometimes that can make communication harder.
Okay, that's something.
Do we have time zone differences where do we also have like, hey, we're over here and we're
kind of moving in this direction a little bit and they're over there and they want us to move
in that direction?
That's not, that's an alignment thing.
Yeah.
I'm just trying to figure out, are you talking actual cultural
Differences. Yeah, I think a better way to describe it is how you communicate the issues you're having inside of your company
To that parent company would be different if it was your if it was just you and your company
Then it would be for a parent company that operates not just in a different time zone has a different way of communicating and the way they expect that
Communication to go up and down the chain is a little bit different. Yeah, and what we have to remember is that that cultural difference can happen between Milwaukee and New York
York City.
Totally.
My point here is sometimes people get wrapped around the cultural barriers and the
frontline branch in Nebraska has a culture to it.
And the headquarters that's in California has a culture to it.
So I don't want people to get wrapped around the point that, hey, it's a different culture.
So therefore, that's this big barrier that we got to, that barrier exists everywhere.
There's a cultural barrier.
You go to a seal platoon and there's a culture, the culture in each seal platoon is different.
This one's super professional.
This one's a bunch of wild people.
This one doesn't want to work very much.
This one wants to work all the time.
There's a cultural difference between that is in each one of these organizations.
I just don't want people to get wrapped up around the fact that, well, you know, my boss is from Europe or my boss is from South America or my boss is from Canada.
Because you can have just as much of a cultural difference between, like I said, New York City.
and Milwaukee.
And what you have to do is use good leadership
to overcome those cultural barriers
whether they're from a different continent
or whether they're from a different county.
Yeah, I like that.
And that as we kind of finish the description
of the situation, it drives us back to this is a leadership problem.
More than anything, this is a leadership problem.
And even inside the way the sales structure is designed
and that design was sort of already in place based on how this team was already structured,
this new leader in this role, in this sales role, he's got a team that goes out and tries
to bring in new business, which makes perfect sense.
He also has a team that's designed to, once the business is there, to try to retain
and keep that recurring business.
The problem is they can only service just so many, so these teams are sort of fighting
against each other, meaning if they had all new business, we'd lose recurring business.
and the company would struggle over time.
And if we had all just recurring business
and no new business, again,
the company's going to struggle over time.
So what the question really is,
hey, we have a win-lose scenario here.
What we really want to try to create
is make some changes.
So this becomes a win-win scenario for the team.
But he also doesn't have the latitude
to just do what he wants.
He can't just change comp structure
or just change the organization.
He has to coordinate and lead up the chain.
It happens to be, I think,
to your point, a European company, but he has to lead up the chain, whether that upstairs is
literally upstairs in your own office or, you know, another kind of to your point. So the,
the situation is how do we do that? And when we're talking about the solution, this is kind of a
cool setting because it was out, it was kind of out in a, in a, kind of a public forum is after the
overall debrief, there's some people sitting around talking about this is, the first thing you got
to do is actually collect some data and get some facts. You have to actually figure out what is really
going on here. When you say, hey, you know, this.
a new sales team is incentivized,
and if they bring in too many clients,
it hurts the other team.
We need to be able to quantify what that means.
Because if you just look at it like that,
it seems like, well,
why is that bad to have to bring a new sale?
So you have to get some facts
to support the goal,
which is restructuring these sales teams
and restructuring the incentives,
which is going to change the way the company is organized.
And having the facts and having the data
and collecting that also by itself
isn't going to be the solution as well.
It's not the end of the problem.
So the facts by themselves don't, aren't enough.
We have to explain how these competing interests hurt the company.
And you actually have to understand what it is that the company is trying to do.
Why is it even set up like that?
Because inside the way it's set up now,
there might actually be some real good reasons why it's set up like this,
why you have recurring sales, while you have new sales.
If you can understand what the competing interests are,
understand what's good about them, show that you're actually trying to help the team.
You might get a little bit of trust from maybe where this barrier is with this other
organization recognizes you're actually there to try to help them and help the team.
And by looking for things that work, working things that you're curling doing that are the right
things, you might be able to bridge the gap by showing them some of the areas where you want to
change.
You want to be able to understand why it's set up in the current format and then how you
you need to make changes over time to make the company be successful, that process unfortunately
may take some time. And part of it is he was really fresh. He kind of saw it as a certain way.
It should be like this and we should make this change immediately. And part of what you're describing
is, hey, this isn't going to be an immediate change. You're not going to be able to just have the
outcome that you want by saying, hey boss, look at this. This is wrong. This is wrong. These are the
changes. And we want to do that. So the key takeaway was you're going to have to play a strategic
game, you're going to have to be patient. And I think the piece that fit in when we typically
talk about what the outcome is going to be, again, this is one that doesn't have the outcome
that's set in stone is one of the best things that this person can do is make sure his boss,
who's really kind of a conduit between his organization and the parent organization,
understands what's going on and why, and you have his support as well. Because we're not there
to tell our parent company everything they're doing wrong. We're actually there to try to help
them be successful. And if you can get your leadership to understand, hey, boss, I'm noticing
some underperformance over here. I want to spend a little time kind of digging into maybe a better
way to do this. Are you good with me doing a little bit of more work, figuring out how we're
operating here and maybe suggesting a couple changes that we might be able to make to get more
efficient? And if you build a little advocacy up the chain, you actually get a little bit more
influence over time. So this is, again, I think leading up the chain when you think strategically,
It often takes longer than you want it to take, but you have to not just get the information
to get the data, but you actually have to build a relationship up to change so they're going to
listen to things you have to say when you want them, I guess, to listen to you.
Yeah.
Notes that I took while you were talking and explaining this things was, well, the only thing
that I had information warfare, because that's what this is, I had knowledge because you've
got to have, you've got to understand what's actually happening.
I had relationships.
The only thing that I had that I think you mentioned, but you didn't say the word was
performance. Like if you're crushing, people listen to you. That's part of your relationship building.
If you perform, if my sales team is just crushing and doing all kinds of great sales, then when I speak
up, my boss listens to me. And if I say, well, and I even tell that to my team, hey guys, we don't
like the way these incentives are right now. Guess what? In order to get a relationship where I can
have some influence, we need to crush them. And I know the incentives aren't the way we want them to be,
but if we're going to get them changed, we got to perform to earn the direct.
to make some changes.
Yeah, that probably should have been the first thing
because when we talk about being influential
in an organization, usually one of the best things
you can do and probably the first thing you need to do
is do your job really, really well.
Do your job really, really well.
Hey, even when you get told to do something
that maybe doesn't make the most sense, cool,
I'm gonna just dominate it that.
I'm just gonna do an unbelievably good job
so that way my boss will listen to me.
That's a good plan.
And these things, like you said,
they take time.
But there is no way
that if this information is
Correct, which there could be some things that we don't know about.
There could be some things that the individual on the, the individual that wants these changes.
There could be something that he doesn't know about.
He did that.
But there's no way that I as a CEO or a chief sales officer or chief revenue officer
am going to say, oh, I've got these people and they're taking they're taking business from each other.
Right.
That's that's not.
That's not what I'm going to want.
Oh, if I have a system set up where we have no.
recurring revenue I'm gonna change it if I have a system set up where I have no new
revenue I'm gonna change it so you just have to capture that information you have to
make sure everyone understands it you have to make sure you understand why it's like
that and then you're gonna be able to make some some adjustments anything else
on that one no cool my turn yep so I'm actually a little nervous about what I'm
about to say and the reason that I'm nervous about it is because
I have been fighting a fight for a long time.
For a long time, I have been fighting a fight.
And I believe I started to make some progress in this fight with people.
And I'm starting to hear people use it and say it back to me.
And this idea is the idea of getting people to utilize the indirect approach in the world
and what they're doing.
And I've talked about it a bunch on Extreme Ownership Academy.
me, you and I did three, I think three freaking podcasts about it, about B.H. Liddell Hart,
the strategy of the indirect approach.
I wrote about it in leadership strategy and tactics field manual.
And, you know, the fact that talking about on Extreme Motorship Academy, talking about the fact
that stabbing someone with the spirit of truth doesn't help your case.
Bludgeoning someone with the battle acts of your superior idea doesn't convince them that's the
best idea.
Explaining to people that there's no food that tastes good when it's for.
forced down your throat. All these statements are true. And what you do to not do those things is
you take the indirect approach. And the indirect approach is the most powerful way to move things
forward. And that's true. It is true. And it's hard for people to understand that. And even when we
started releasing those podcasts, there's people that argue against it for a million different reasons.
that it's less efficient.
Why do I have to use this indirect?
I should just go straight out.
Or it's deceitful.
This is indirect.
It's like you're not telling the truth about what's happening.
If you have a good relationship, you don't need to do this stuff.
So there's a million little reasons.
And I've then gone back and explained why it's not deceitful
and explained why it actually ends up being more efficient.
And explained why it encourages trust.
And B.H. Lel-Hardt does the same thing.
But people want immediate gratification.
And guess what?
The closest distance between two points is a straight line.
And it's best just to be direct.
and is ignorant and that but that's what everybody tends toward on the surface because on the
surface is true on the surface you a hey straightest line between the closest distance between two
points is a straight line that's what i'm going to do so that's what people do that's why everyone
has this natural instinct this natural instinct to always use the direct approach and i've been
trying we've been trying to get people to fight that natural instinct of using
the direct approach and try and use the indirect approach always almost always and this is
why I'm scared to even say this it's almost always almost always you see there's times there are
times where the direct approach is more effective there are times when you got to do a frontal
assault there are times we got to kick in the front door there's times to confront a subordinate
or confront a peer or confront a leader directly there are times like that you're
that and I hate to even say this because 99% of people are like oh cool yeah that's
right that thank God Jack was saying this now I can go direct but it's not it's you're
in the wrong spot right now to do it it is so rare that you should need to do this
it's almost never that you need to do this it's almost never that you need to go
to direct but there are sometimes that you do have to go direct and what's
interesting about this is it
is almost always going to be in conjunction with a series of indirect approaches and the failure
of the indirect approach to work. Or the indirect approach softening defenses to a point where the
direct approach works almost immediately and works tremendously. So we have a target we're going to
attack. And we've been doing reconnaissance and we've been gathering intel and we've conducted aerial
flyovers and we've gathered signal intelligence. But we can't confirm if the bad guy we're looking
for is there or not.
We've done all these indirect methods.
So you know what we do?
At a certain point, you're like, okay, we're going to attack.
We're going to attack that target.
I've set up a move for jiu-jitsu,
and I'm doing my little baiting,
and I'm pretending that I'm tired,
and I'm wanting them to take something,
I'm wanting them to make this move,
and I can't get the result I want.
And guess what?
The opponent just thinks I'm being defensive,
and I'm just like, oh, man, I'm tired,
and then, oh, so soon, boom.
I dive on a guillotine.
Direct attack.
I'm going direct attack.
Well, it was after a series of indirect attacks,
but then it's, I'm going for the freaking guillotine.
Or I'm in a meeting and I'm listening.
And maybe I ask a couple of earnest questions and I listen some more and people,
the team is confused or they're arguing or they're stalemated.
And I've asked questions already and I've listened, but there's no progress being made.
And then finally say, all right, listen up.
Here's what we're going to do.
You probably heard me do that before, right?
You've heard me do that.
I have.
Where it's like, oh, there's a lot of conversation happening.
And I've been indirect three, four, five different approaches.
Yep.
And then it's like, hey, everyone, listen up.
This is what we're going to do.
You've seen me do that.
I have.
Not a lot, but I have seen you do that.
Absolutely.
I've ended debates and discussions with a direct statement.
No more questions.
No more debate.
no more empowering and waiting to see what people have to say.
But so there are times when the direct attack is,
now if you go on Jiu-Jitsu and you just try and start putting a guillotine on someone directly,
they already know what you're doing there.
You're not going to get it.
You're not going to get it.
It's not going to work.
If you go into a meeting and you say, this is what we're going to do.
It's just like the woman that you talked about at the beginning of the podcast.
She's probably excited right now.
See, Jocco said use the direct approach.
I can go right in there and tell them that they're focusing on the wrong thing.
No, no, no, and no.
That's why I'm so nervous about saying this.
So nervous about saying this.
Because it takes judgment and it takes fighting the tendency that we all have as human beings to go direct.
Because what we have to do is we have to save that direct attack until the moment that it's actually going to work.
And in all hope, you never have to do it.
in all hope you don't have to use the direct attack.
And this comes back to having an open mind,
an open mind that you can use the right tool at the right time.
Because if you say, nope, I'm never going to use the direct attack.
I promise you there's going to be some situations that occur that you have to be direct.
But it's so rare.
It really and truly is so rare.
It's so rare that the indirect approach is completely ineffective.
It can happen.
Like perhaps there's someone that's defending that indirect approach.
There's someone that knows that you're looking for that guillotine.
They know that surprise is coming.
They know that you're setting it up and they don't fall for it.
So there are sometimes where you're going to need to go direct.
When you do, speed, surprise, and violence of action, which is a saying from the SEAL teams,
which is how you win in a firefight.
Speed, surprise, and violence of action.
I guess surprise is a little bit indirect.
But once it's on, it's on.
Speed, surprise, and violence of action.
That's why, Dave, when you see me say a statement at the end of a meeting that concludes
the meeting with a way forward, that is what it is.
The statement that I'm making, I've already thought.
It's already inescapable.
I've already thought through it.
I've thought of all the options.
I've been listening to everyone.
I see that we're in a place where we're not moving forward.
Okay, speed, surprise, violence of action.
Everyone's like, oh, damn, that makes sense.
That's what we're doing.
And as soon as you've done that.
as soon as you've gone direct,
which I advise against,
as strongly as I possibly can,
and I advise against it,
as soon as you go direct,
then you immediately go back
to the most effective
and efficient way of winning,
which is the indirect approach.
What do you think, Dave?
There was a small part of me
that was like, man, we are,
so much progress has been made
on the indirect approach.
So much progress has been made.
And I was like, hey,
if you're hearing this and you're saying,
okay, I know there's a time
for the direct approach,
then you're going to convict.
yourself that this is the time, just like you're saying. It's not. And maybe a way to think of that
is, hey, if I have to use the direct approach, all these other things haven't worked as opposed to,
yeah, I'm just going to use the direct approach. But clearly what you're saying is right,
because we even talk about, I think you coined the phrase the hammer of truth. Well, listen,
there are times to use a hammer when building a house or working, like, that is sometimes the
right tool. But for me, what it has been is the recognition is that,
The time that I think that's the right tool is far less common than I originally thought.
And if you can keep that in mind, like, oh, yes, yes, yes, there is a time to use a hammer.
But man, the number of times to pick that hammer up is much, much smaller than you think.
It is twice a year.
Yeah.
It's twice a year maybe.
The times that I've heard you describe.
I'm so sad that I've said this.
Like, I guarantee people are like, oh, that's right.
This is the one time.
Yeah, this is it whenever someone says me, you know, I'm thinking about using the direct approach here.
I'm like, oh, okay, I know it's wrong.
I know it's wrong.
I haven't had somebody where I've said, you know what, you need to just go direct.
Haven't had, I haven't said that to anybody.
I think in my entire time as a leader, I've never said, you know what I think you need to do?
I think you just need to go direct.
Just go VFR direct.
What's VFR mean?
Visual flight, flight rules.
Nobody's talent.
You just do whatever you want.
You're just like, I'm going direct to this point with no other inputs from anybody else.
So we used to do that.
We used to say that.
Just going VFR direct.
Meaning, hey, look, I'm going to walk down to Dave's office.
I'm going to tell him what's what.
I'm going VFR directed Dave.
I'm not routing this to the chain.
I'm not getting other people's ideas or getting some support.
I'm going directly to Dave.
Yeah.
And I don't care what he's thinking.
I'm going to tell him what I'm thinking.
Totally.
Well, in your defense, the few times that you've described to me in your career that you took the direct approach,
that story has always been prefaced by all the things that you did that didn't get
to the outcome.
Yeah.
And 99% of the time those other things get to the outcome.
So when you said twice a year, I think for you, it's probably even less.
But even those stories that you've told me are always the culmination of a whole bunch of
other indirect things that for whatever reason in that case, hey, I had to.
And there's a time component.
There's other other factors there.
So as long as me and everybody else are hearing, the indirect approach is almost always the right
answer the reality is is it in and I understand this there are times that the hammer is the
right tool yeah um the hardly ever always talk about the escalation of counseling and you know
oh you start off by just saying hey what's going on i hardly ever make it pass like phase two
maybe phase three where i'm like dude you need to square yourself away occasionally i probably did
that three times in my life maybe more than that but i don't do that a lot because most of times
people go oh damn i'm screwing this up cool i got
it and they adjust yeah this is scary to tell people I can almost get if you're
thinking that you've got a moment in your life where you probably should need
it's time to go direct it's not it's not it's not it's gonna set you back the
most efficient and the most effective way to win is through the indirect approach
if you don't believe us look at history if you don't believe us go and think
about how you respond to the direct approach
It's the same mental jiu-jitsu that you did with the woman you opened up with.
You said, hey, what would you think if you were a frontline researcher?
And the new boss came in and said, hey, you all have been focused on the wrong thing.
I'm very experienced and I know what I'm doing.
And this is what we are going to change starting today.
How about you play that game?
Put the direct approach on yourself and see what it feels like.
I can bout guarantee you it doesn't feel right.
And if there's a small chance that you say to yourself,
you know what, I do think that feels right.
You're lying to yourself.
You're lying to yourself.
So be careful.
Don't say you weren't warned.
Don't use the direct approach.
You know one more thing I'll say about this, Dave,
is this all comes back to when you and I talked about the Oudaloupe
and then the extreme ownership leadership loop.
And what this comes down to is you can't get stuck mentally in anything.
And you always have to be open-minded enough to say, oh, you know what?
I've talked to Dave 47 times about how to get this thing right and he's not making a change.
I need to be more direct with him right now.
I need to go direct with him.
I need to talk to him or we're going to have a major problem with this client or whatever the case may be.
You have to have your mind open enough to do that.
The problem is that we are programmed as humans, as I said, that, oh, I want to go direct.
Direct is the, is this, it's the closest distance between two puts a path of least resistance
mentally.
It's the past of most resistance you're going to get from other people.
That's what makes it so hard.
We think it's the path of least resistance.
Everyone else is the path of most resistance.
But there are times where you need to say, hey, no, actually, I did that like, if I was president
speech, that was another example.
Here was a situation where there all these indirect approaches had been made, hey, we want
to do this, this is what we're going to do, this is how we're going to pull out, they're not
working, things are going wrong, we don't know what's happening with the enemy, and it's like,
oh, you know what, here's the direct approach.
This is what's about to happen.
This is what we're going to do.
And why did that get a lot of traction?
because it was outside the rut of the indirect approach,
which was not working.
It was not working.
We were getting no movement from the enemy.
They weren't doing what we needed them to do.
Which the enemy doesn't do what you need them to do
because they want to.
They do it because you make them.
If you can get them to do it because they want to, great.
That's the indirect approach.
Oh, we made a move over here.
And then they went to look at another airfield
because that's where they thought we were going to leave from.
Like if we would have said, hey, we're leaving from Kabul,
and then all of a sudden we secured Bogram Air Force airport
and had everyone show up there, hey, that would have worked.
But we tried this, oh, well, you'll let us leave.
It's like the indirect attitude had failed.
And at that point, you say, oh, here's what's about to happen.
And everyone that saw that, well, most people saw that video and said,
yeah, that's what we want to hear right now.
this was at the end of a 20 year war I said that what I mean so that those occasions where that
kind of thing occurs and the indirect approach has not worked or it is failing there are occasional
times where you have to go direct please use them sparingly most of the time it is wrong anything
else Dave no all right good place to stop if you want to dig deeper into all these aspects of
leadership in any arena you can join Dave and me at the extreme ownership.com. Extremeownership.com.
It is our online training academy where we solve problems through leadership. If you want
leadership guidance inside your organization, you can check out our leadership consultancy at
Ashlamfront.com. I've also written a bunch of books on the subject of leadership, extreme
ownership, the dichotomy leadership, leadership strategy and tactics, got some other podcast,
jaco podcast, jaco enraffling, grounded warrior kid podcast.
if you want to support any of these podcasts, including this one, you can get some supplements
from joccofuel.com.
You can get some gear from jocco store.com or from origin, USA.com.
Thank you for listening to us debrief.
Now, go out and with the minimum force required and in an indirect manner lead.
This is Jocko and Dave out.
