Joe and Jada - Ciara on "Goodies" to 'CiCi' journey, story behind "Level Up" & Kim Kardashian

Episode Date: October 28, 2025

Fat Joe and Jadakiss are joined by one of the queens of R&B and pop music, Ciara. They ask the Grammy Award-winning icon about her perspective on life and the industry as she hits the 40-year-old milestone, what went into her decision to go independent with her 2019 album 'Beauty Marks,' her most recent album 'CiCi' that dropped in August, executive producing the film 'Sarah's Oil' with her husband Russell Wilson of the New York Giants, her friendships with Kim Kardashian and La La Anthony, how Michael and Janet Jackson influenced her as a dancer, and who would win in a dance-off between herself, Chris Brown, Usher, Normani, and Teyana Taylor. Joe and Jada also talk to the "1, 2 Step" singer about discovering Frank Ocean and Justin Bieber early in their careers, Hailey Bieber's influence in Los Angeles, and how hip hop has been co-opted by every other music genre. 6:00 - What it means to turn 40 in the music industry 14:45 - Michael & Janet Jackson as influences 17:45 - Ciara vs. Chris Brown vs. Usher & more dance-off 21:00 - Discovering Frank Ocean & Justin Bieber early in their careers 31:30 - 'CiCi' album 35:30 - Story behind "Level Up" 38:45 - When's Ciara going to collab with Jada? 41:00 - Ciara's love for Africa 48:45 - 'Sarah's Oil' 59:30 - Jada walks off when Joe brings up Elvis 1:05:15 - Kim Kardashian & La La Anthony 1:07:30 - Hip hop influencing every other genre 1:10:30 - Ciara plays "Low" and "Nice N Sweet" for Joe and Jada [Timestamps may vary due to advertisements.] Joe and Jada now on Patreon All lines provided by Hard Rock BetSee omnystudio.com/listener for privacy information.

Hey, I'm Cal Penn, and on my new podcast, here we go again, we'll take today's trends and headlines and ask, why does history keep repeating itself? Each week, I'm calling up my friends, like Bill Nye, Lily Singh, and Pete Buttigieg to talk about everything from the space race to movie remakes to psychedelics. Put another way, are you high? Look, the world can seem pretty scary right now. But my goal here is for you to listen and feel a little better about the future. Listen and subscribe to Here We Go Again with Cal Penn on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

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Yo, y'all, what up, y'all? This your boy Joe Crack. You know who it is, your boy Jada. This is the Joe and Jada show. Every show legendary. Every show iconic. What more can I say? Today's guest, you think about,

I will call a quadruple threat. You know what I mean? singing, troupo, dancing, acting, a mother, entrepreneur. Five, a Cinco, whatever Cinco with a Cinco threat. You know what I mean? She can do it all. Great energy, great person. Wife.

She said that? Definitely wife. Mother goes with wife. You know what I mean? One of the best in the world. Because them athletes, man, when they lose. Oh, brother. Ladies and gentlemen, give me a five guests today.

Sierra. Wow. Crazy. Thank you. Oh my gosh. It's just how he changed. Not. No.

Why you want me to? Listen, I woke up today, right? Because I never prepared for the show. I'm just like, I'm crazy. I just shoot all.

They know that. I think they know that. Yeah, but the shit, you know, you know what Pond can ask try to talk about. Anyway, let's not, because we got Sierra But

Let me tell you, I woke up. It's going to take a lot to deal with this guy through this interview. Just be it with you, please. She knows me. You already started pre-interview. I'm trying to scare, I guess. My thing is, I woke up today with, he loves the way I ride it.

I was just on Sierra's zone where all the dances and shit. I was like, yo, this one. And then all your hits is like, to me, they just get bigger and bigger and bigger and bigger. And while I'm watching, I'm like, yo, this was a bigger hit. And this was a bigger hit. And this was a big. a hit. This was a bigger hit, but yo, thanks for coming to the Joe

with Jada, so Sierra. What's up? Yeah. Another round of floor. Man, thank you guys for having me. This is honestly, I was excited walking through the building today. You know, you get blessed to sit down with a lot of people, but this one is definitely the one of the ones I was

like telling my team, I'm so excited to see you guys and to be here. Your two legends that have impacted the game so significantly. And I think for me, my greatest thing is just inspiration of seeing how, you know, I asked you guys to, like, you know, we were talking about what we're like, yeah, I know we'll get you.

Yeah, where we are with life and just also to the growth. And when I see you guys in the evolution of what you meant to hip hop, but also what you're building, like it lets you know that there's so much space for life to get better. I think you could even get better, better. Like, I think we just touching this. surface, but there's just so many ways, you know, you could take whatever

you built your brand and take it. It's just so many ways. You take whatever you want to take. I've seen something on one of the local channels. This one girl, she was one of the first ballet girls and now she opened the foundation of ballet. Like one day

you might just want to be Debbie Allen and be like, yo, I'm opening my whole shit. Yeah. It's just so many great things you could do with whatever you feel like doing. In the future. So I'm an OG, right? So I said, yo, Sierra, how old are you?

You didn't got to say. They all got Google and shit. Yeah. Right? Yeah. But, you know. Some milestone age, ladies and gentlemen. I'm not there yet, though.

No, she's not even there yet. How many months you got from me? How many days? Days away. Yeah. Scorpio's baby Scorpios are the Zodiacs aren't in the uni. They have any crazy. Scorpios are crazy people, man.

Oh, this son is a scorpion. let me tell you something the best. When I turned 40 years old, it was depression. Why was it depression? And let me tell you something. I had built the flyer's

house I ever built. The shit was flying walls out of gold. Shit was crazy. I'm doing just fine. That wasn't a bad moment in my life. It was just like we've been doing this as young. I've been rapping. I've been been in the game system 19, right?

So when I'm about to turn 40, all I know is standing on couches and popping bottles. But that 40 hit you like a different, like I was depressed. They had to get me up off the couch and you know who told me

because all I ever thought of was I'm going to be a rapper, whatever. And 40, I never see a rapper hit one out the park after 40. So my man, Dre, Kool and Dre came over on my birthday. straight depressed. And he was like,

Joe, you know, Tina Turner ain't have her first hit until she was 47. So he started breaking all this down and made me feel a lot better. Yeah. You know, because I was scared of what the future was for what we're doing. You know what I'm saying?

So what we're doing is we're selling this brand, we're selling this and this and that. And then for a guy like me, it felt like, oh, they know I'm old now. They know I'm, you know. So it was a lot of mental, a lot of mental health that I was going through that one day, Just one day.

The next day felt brand new again. Everything's good. 50 felt better than 40. Wow. I remember saying I don't want to rap at 30. I was nowhere next to it. When 30 came, that was out of the fucking question. You didn't even touch it.

Wow. Then when 40 came, I'm like, yo, got to live a little. I didn't feel, I felt like I had a lot of more work to do. You felt like it's, fucking over for one day. Yo, bro, I screened that Smokey Robertson one day at the U.S. It was the All-Star game in L.A.

I was like, yo, Smokey, you almost fell down the whole fucking their escalator. I was like, yo, Smokey, he was like, they was holding them up. I said, shit, I almost killed Smokey Robinson, my man. The crazy shit is, it's like, I go to shows.

I'll be, like, performing in Vegas and they'll be like, next week, Smokey Robinson. And I say, yo, am I going to perform when I'm 80 years old? If, first of all, the most high let your body, your vocals able to still work to proper, you know what I mean, abilities is a blessing. What makes you know?

We have to stop. Don't cut me off. I'm sorry, brother. Talking in our game, we got to get rid of the mindset that everything is a young person's game. It's young. The world has to grow. Babies is born every day, but there's no,

whoever fucking made the age limit for rap and R&B and for our culture. Yeah. We have to rewrite the constitution of the age limit. Like you just said, Smokey Robertson,

Mick Jagger, all of these dudes, they doing touring and going on stages, through their hundred. My series, me and you will be 80 years old. Like, Jada's up next.

Like, you know, up that. I got mad. I ain't going to be on those stage. Yo, bro, I got so mad. You ain't got the leg for the 80. You ain't making it to 80.

My shit golden, bro. Don't do that to yourself. Let me tell you. You see me at that. Anytime. What makes you, what makes you fear getting a little older and like?

Well, you know, I don't even know if it's so much of fear. Because when I asked you, I said, is it okay? If I ask you guys how old you are. That's about the time. You said my skin is. So smooth, Joe. You let... Then I...

Oh, my morning. Okay, go ahead. And it's okay if I... You say your age, right? Joe? Yeah, I'm 55. Yeah. And...

Damn, grandpa. Then, Jada. Not yet, but when the day comes, I'll accept it. In the hood right now, they got grandpies. It's 22. Yeah, yeah. Well, that's... That's a...

That's just life in general. That don't change, really. But, you know, and I asked you, Jada, and you said you were the 50. And, you know, for me, I just said it lets me know. Because I've been asking people their age now, like, more frequently knowing the chapter, the era I'm about to enter. When people say it back to me, I'm like, man, I'm going to be all right. Well, you got too many, Viola David.

You got too many. Who's the one I've seen the other day way older than us, Angela Bassett? Oh, she's amazing. He's looking like she sleeps inside of an avocado. Wait, what? She got the Asian mask with the lights and shit, huh? You know, some man, some man gets super lucky, you know, because some men don't, you know, because some men don't, you know, and, but some men, no, no, some men don't. Like, let's just keep it a buck.

You know what I mean? You, you know, you might love your wife and you married her for, you know. or you with her because she keeps it real or whatever. But some of them, they don't take care of them. Mental. You know what I'm saying? I feel like I aged well. It was too many guys that were like, you know, like this, sex symbols.

Now I look at them now. Those boys are looking flabby and sick when Joe Crack come through floating with your own. Your own leg, man. I'm in there like, what the hell? I had rappers grab me by the shoulder and study my face. Go like, yo, come on, dog. You know, what happened with this guy? This guy, this motherfucker looking like a monument and some shit.

Like, I swear to God, I got some old school rappers grab me and be like, hold up. But, um, you doing just fine. Oh, thank you. Well, you know, they say black don't crack, right? That's a guy. Talk to them, six. So they say that, you know, I do believe, though, I don't know. It's just, it's aid to me, like when you talk about the power of music, too, music is ageless.

Oh, yeah. I remember having someone questioned me in a meeting like, how are you going to stay relevant? And I was in my 30s, obviously. I'm still in my 30s. I'm going to hold on to these days. I got less. But yeah.

30s. And she asked me the question. And I was like, like, what? I felt really offended because I'm like, what you talk about? What you mean? Right? Because I'm like, to me, the age limitation or the boundaries, like that's within me and how I communicate to my fans. You know, and I'm so grateful that I have to get to dance

because to me, dancing is also. ageless, right? So as long as I can bust it, get low, what I do all that? That's the problem, Sierra. When you can't go, my goodie, my goodies. Exactly. Goody's hurting. You got my 30-ist to that.

But listen, let me tell you, though, when you say, no, I don't want to, if I, listen, I don't know if I'm talking to the majors at 60 years old, to be honest with you, like, I ain't. Like, I got goals. Now, listen, if that's what I was. I watched a documentary on Tina Turner, and she was going Oh, she was up one night Oh, no, no, she sounds up.

They had Tina turned alive in UK and she was going crazy. And I'm watching this shit. I say, yo, this lady was something out. Yeah. But you mentioned earlier too, how some of her biggest milestones in her career have to later.

Later in her career. So again, it's like, you know, what is it? You know, age, nothing but a number. Like, that's the real thing, right? You know, and music is ageless, right? Music gives us such a gift to, like, go as far as we want to go.

So I'll know when the timing is So like, you know, I've got to sit down Because the back, because dancing is a big part of my thing So I got to be able to sauce it up on stage If I can't sauce it up and I'm gonna sit down Last week we did the challenge They never knew love like They ain't know I had the moves

I came with that shit Legendary viral You know I used to like to dance Like I wanted to be like heavy D And I would be outside of my projects Practicing the heavy D moves you know, back in the day before I rap, I'd be doing the heavy D dances.

Who influenced you? Like, who was like some of the people you looked up to? Well, for me, I would say my greatest influences on the dance front was definitely MJ and Janet. Ooh. Yeah. It does be better higher than that, you know, because they both did it all.

You know, they performed like nobody's business. You know, they were the best performers on the stage. They, you know, also melodically had the best records while they were performing. That's everything. And what I love is that they always talked about something through their records, too. You know, like, it was a whole package of who they were.

And just, they just, it's just the definition of the ultimate definition, an example of a star, like what it looks like, what it feels like. And so for me, I would say those two are probably my greatest inspirations. I also got to, you know, talk about James Brown on the footwork, you know, because footwork is a big part of my thing and what I do. And he was just softy with it. Sammy Davis was saucy with it. Like, you know, you understand the history where, like, MJ got his inspiration from.

So for me, I would say those guys, for sure is, like, some people that I looked up to. What do you like more? Singing or dancing? I love both. You know, it's a gift to do both of them. You know, again, because, you know, I say there's, like, the most powerful forces on earth. I called three M's, music, money, medicine. And music can give you a film that money can't buy sometimes.

music has the power to heal people that if you're like a person suffering from terminal illness music. Yeah, I want to die with music if it's like that Joe got two days to live throw that shit on her. No, music money medicine. Oh. What's the medicine? No, medicine. Like medicine. If you said music to heal you

you, you just want to hear something. Yeah, music gives you it's a gift. It's a gift. Yeah, so to do music. You know, God forbid something happened to me and I'm on my way out. Throw that music on that bitch. It's going to feed your soul. I want to hear that shit. Yeah. You don't want to

turkey. I can't eat no more. I'm talking about you on your death bag. You terminal. I want to hear

some Marvin Gay. I want to hear some Luta. I want to hear. I want to go out like that. You know what I'm saying? You want to music.

Right. It feeds your soul. And then for me, the same thing for dancing. Like, you know, both music and dancing, they go hand at hand. Dancing is a universal language

that we all try to speak in our own ways. Even if you came, bus a full move, you're going to react to a record when it makes you feel a certain way. So I just feel so blessed that I can do both.

And I love them both the same, right? Dancing is a form, it's a way of freedom, you know, like mentally when you go in the rehearsal hall and you buy about, like it's crazy because you talk about, like we talk about age and getting older. And for some reason right now, I feel like I'm in my best pocket when I start busting in the hall. Like the way I remember routines are different.

Like my wisdom, the way I poured into how I perform is different now. Like it's like, you ain't got to dance every sentence. You start to utter. how to use, you know, all of your history that you've had over time to work for you, right? So, but music, singing and dancing, like, that's my jam. Like, they both bring me so much joy. I got, I got, I got, I got three. You could finish the last two.

I think we can make a ton of money if we have, like, a dance off. You, Chris Brown for sure, Tiana Taylor, who would be the other two? If we just, oh my gosh, you're making me dig. You ain't throwing you. You ain't in it? My legs can't do that shit. He breathed T-T. I'm definitely, you know.

Ooh. Yeah, he's definitely, he definitely brings a sauce. I would say, I would say, I mean, it's only right to me to, I would have to say Normani, too, you know, as far as a new generation. I actually got a shout of Tiana and Normandy because they both form my Exitie remix. No doubt. And, you know, that was special. But, I mean, I'm going to think of her, too, because I feel like she's also, you know, carved out her lane. And when it comes to dancing, like, it's a smaller handful of us that dance.

There's not really a, I mean, unless I'm, like, tripping. I hope I'm not. They're out there somewhere, but, you know, but it's a small group of us that dance. So I can't. Yeah. I know you got a bunch of questions, but, you know. I'm just saying an A.T. Right. Coming from the ATL, such a historic place, what was that like as a kid seeing, you know, the outcasts and the TLCs and all of them? And did you know you were in a special place? Oh, yeah. Yeah. You knew it.

Atlanta's special. I mean, it's a city that made me. And there's just so much goodness. Like, even when you talk about the artists and producers, the Dallas Austin of the world, the tricky stewards of the world, the Jermaine Dupreeze of the world. You know, what's his name? Rest in Peace. Rico Wade. Rico Ways, like Polo Don's, you know, the polos. Like, it was so much. What's my man, Sean Penn together? Yeah, Sean Garrett.

We did goodies together. We wrote the record together. What? Yeah, we wrote that. Jazzy Faye. Like, so if you, and we're just talking, like, I'm talking about the producers. Like, I'm not even talking about the handful of all the writers. You mentioned, Sean, the writers.

Like, then the artists. Like, it's like every block. 12 years, at what point you thinking I'm going to be a performer, I'm going to be this, you 12 years old knowing you in like the golden, do you know you at the promised land? Oh, I, yeah, for sure. Because you got to think about like growing, like how

music, you know, is ageless, music marks time. And we're talking to Atlanta, we also got to say baby face LAB too. Oh my gosh, yeah, LA signed me. They started that whole shit. Yeah, L.A. signed me. Like, it was my dream to be signed to Aresster Records. Right? So being a young girl coming up

Atlanta, it was real special for me, because again, like, you're just surrounded by so much good music, you know, even the kilos of the world. Shout out to Jid, because I have a song with him. It's called Skate, and he talked about kicking the song up at the kilo flow, but it was like even the local, the smaller arts, that there was so much music feeding me. Like, it's inevitable. Like, if you got music in you and you dance and you got that special gift in you, it just speaks to your soul in a different kind of way. Like, it kind of guides you a little bit. Like, melodically, you're just like,

there's so much goodness coming in from all angles. Yeah, I'm from the class of 93, so that's Nas, JZ, all of those guys. Yeah. Who did you see him to come up? Like, when you was doing showcases, who else you saw that really blew up?

That was like, you know, you're both coming up. Yeah. And then you've seen them take off too. Hmm. So let me see. My era, there was young, there was artists like Lloyd,

you know, he was coming up. He got classics. Man, you're making me think. Like, because there was so many artists. And there was, um, there was some records that like kind of, you know, artists didn't go like crazy long, but they, trying to think, though, like, you're making me like,

because it's a weird spot. Like, there's TOC gap. And then there's, there's Monaco. And there's a good one. Oh, he's a great one. Because he was like right around the same time. And that was a homie, you know, so there was that moment.

Um, Gosh, why are you making me? I don't know. I don't worry about it. I see Destiny's Childs in the middle of Harlem before they had a song pop off. In the middle of Harlem before they were doing. I seen Destiny's Child.

Performed, you know, because when you come out, the name of the game is to get around and let everybody see you or the Marvel forever. I seen them before they had hits in the middle of Harlem performing. And I was just, and you knew, oh, This is about to go. I see Doja Cat.

Doja Cat was at the spot in Brooklyn to showcase and she went crazy. And I was like, okay. Yeah. We're going to see this girl. I think about now moments like that too. Like for me, a really significant moment I've talked about before. It wasn't in my era like the one I was starting. But I just feel like I always like I know my stuff.

Like I know my shit because I remember being in the studio with Frank Ocean when he was named, when he was called Lonnie Row. and like low-key I've shared it but Tricky Stewart gave me his his mixtape the CD

you know we were bump in a CD's then and I remember playing his I would like ride to the CD every day

I'm like this he's amazing and then he was like don't play it for nobody and I was playing it for everybody I was like this gig

gonna be the next joint so I love moments like that when you see that happen you know you like clear on your vision

creatively you know what you talking about and you know a star when you see a star you know like I love moments like that um you know I remember also back in the days you know someone sharing Justin Bieber's project like this new artist is so dope blah being so excited I'm like this kid's a star like he should go and see L.A. I've never said this to Justin but I remember like talking small circles before people knew and it's crazy to see you know Justin will have to be who Justin is yeah I'm going to skip because we ain't talk about your husband, yeah, but this Justin Bieber, I just came from L.A.

Anywhere, you see a cheese line for coffee, smoothie, anything. You ask, yo, what's that? They're like, oh, that's the coffee. Haley Bieber drinks it. You pass some other shit is the smoothie and lined down the block 10,000 people. Yo, what's that? That's the smoothie. The Haley Bieber drinks.

Yo, my man. What? She is so influential. What do you know about Hailey Beaver like that? Why do the girls follow her to that level? Well, Haley's fly. Haley's been fly.

Y'all I'm not exaggerating. She's been that girl, though. Haley's been like just dope fashion-wise. She's always been on her stuff. She's just dope. You know, if you get to know her to, she's super sweet. I'm so proud of her, though, because what she's done is amazing. Shit, crazy.

Yeah, it's amazing. I mean it. Any way you go in that life, it don't mean nothing. You just be like... She's always the next one. Foreheadly fever goes there. It's like, yo, you're like, what? Yo, anywhere she goes, it's on out there.

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Like, are we heading towards another financial crash like in 08? Is non-monogamy back in style? And how come there's never a gate ready for your flight when it lands like two minutes early? We've got guests like Pete Buttigieg, Stacey Abrams, Lili Singh, and Bill Nye. When you start weaponizing outer space, things can potentially go really wrong. Look, the world can seem pretty scary right now, because it is. But my goal here is for you to listen and feel a little better about the future. Listen and subscribe to Here We Go Again with Cal Penn on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

The Big Take podcast from Bloomberg News dives deep into one big global business story every weekday. A shutdown means we don't get the data, but it also means for President Trump that there's no chance of bad news on the labor market. What does a bacon, egg, and cheese sandwich reveal about the economy? Our breakfast foods are consistent consumer staples, and so they're. sort of become outsize indicators of inflation. What's behind Elon Musk's trillion-dollar payout? There's a sort of concerted effort to message that Musk is coming back. He's putting politics aside.

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Kicking off this month, I'll be bringing you all my greatest fear-inducing horror games from Resident Evil to Silent Hill. Me and Tony Bringing Back Fire Team on Left for Dead 2. And we're just going to be going over some of the greats. Also in October, we'll be talking about our fans. favorite horror and Halloween movie and figure out why black people always got to die further. The umbral

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episode read and a commentary special. And we will cap it off with horror movie battle royale. Jason versus Freddie. Michael Myers versus the A. thing with the little tongue muster. October, we're doing it Halloween style. Listen to the Travener's podcast from the Black Effect Podcast Network on the IHard Radio app, Apple Podcasts, or wherever you get your podcasts.

A combat surgeon with secrets, a world built on power and privilege, and the most unexpected creative duo of the year. As an actor for so many years, I would always walk into other people stories. And I thought, well, why don't I give it a shot, you know, and try it right up my thought. This week, bookmarked by Reese's Book Club goes live from Apple Soho in New York City with Reese Witherspoon and Harlan Coben, the powerhouse team behind Gone Before Goodbye, now a New York Times bestseller. I think we both knew right away that this was going to happen. It's a conversation about fear, ambition, and what happens when two master storytellers collide? I've never seen a woman in kind of a James Bond world.

Come for the chills and stay for the surprise. and find out why readers can't put it down. Listen to Bookmarked by Rees' Book Club on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. 23 million records sold worldwide. One Grammy Award for Best Short Form Music Video. Three number one Billboard Hot 100 singles. Eight studio albums, Harvard Business School Graduate.

It's all slow to all. Well, I actually, I did this thing. It's called the BIMS program is for business, entertainment, media, and sports. For Professor Anita L. Bersi, she's amazing. She's a legend at Harvard, the Harvard campus. And I've always wanted to go to school. Like, when I started back in the days with goodies, I skipped college because that was the beginning. I was just like 18, 19 years old.

So, you know, I always wanted to have a chance to go to college. And so that was my experience. I didn't do a full-on. you know, course, but it was a moment that I had. And I actually want to go back and spend more time when the time is right. You know, maybe I'll do that when I hit the errors of my 50s. But, you know, that was a special moment. That's my Harvey graduate school.

Yeah, blessed. Why are you looking at me like that? He won't want me to say some shit. I don't really... He recently just dropped the New Al, August 2025. C.C. Tell us about that project. Yeah, so C.C., y'all know that's my nickname.

No doubt. Whenever I see my fans in the streets, they'd be like, what's up, C, C.C? And it just feels so personal for me. So, you know, this chapter is significant. You know, being an independent artist, you know, running my own label is not for the week, you know. But what I realize is that, you know,

the power, one, it all comes from God. He's a CEO of all CEOs, right? The boss is all bosses and what he says is going to go. But the truth is, my, my fans. Like if it wasn't for my fans, I would not be here. So this has really been the error and the chapter of gratitude for me because it's 21 years since goodies came out. And to be sitting here talking, you guys feeling as young as ever, you know, but also feeling like I have so much opportunity in front of me. And I'm also doing things my way and how I want to do

them and how I envision them and when I want to. It's such a blessing. But to have my fans with me along the way is so significant. It's so, it's like, I wish there was a better way to say thank you. So for me, given my project to my fans,

the CC album was a form of my gratitude to them because I basically started making this project back in the pandemic, like almost six years ago or five years ago. And I released songs and bits. And I was like, why? Let me start releasing in, like, as individual records.

Let me just give them a complete package. So, I mean, since then, I've literally been on, you know, I've had two babies along the way. You know, I've been on tour with, shout out to Missy and Busta and Timbalin. That was special. You know, a lot has happened along the way. And so let me put a bow on it and let me just feed my fans in fullness. And so Cici is the, it's the product of that and my feelings.

But again, I'm just so grateful. You know, it's funny because I remember processing like, where am I as an artist? Like, where am I going? Like, do I feel as 100 about us I've always felt like all these different questions? And like, what are my fans going to think? Like, I'm not going to lie.

Like, you know, I feel like we don't live in a time right now where the pressures on like first weeks and all this kind of stuff. There's so many records that come out now. You know, but the thing is... That's a whole different thing. That was not... Well, there's a thousand songs that come out of day, right?

So you're kind of... I'm independent I never lost. Hey. I sold two million records with that. Atlantic, they tell me I still owe them. Wow. I went independent, put out albums that sold $100,000, $150,000,

and I made millions. Yeah, 100%. So, you know, the thing with independent is got to be seamless. Your fans got to look. They do not care. No. If you're on fucking Warner Brothers

or you're on Ditoplatto records, they don't give a fuck. They don't care. Sierra. No, it's true. And if your video is still fire, you working out, you know,

I don't think you have money issues because I ain't going to lie to you. that fucking rock on your finger from here is the most disrespectful shit It looked like that light. It looked like the light under the main tent. It looked like the shit that took down the Titanic.

And I've seen shit. That shit right there. Oh, my God. You don't have a problem with independent. But my thing is, I prefer independent because I have a problem with certain people have an authority

you over me. No, that was a real thing. You know, that's why I said... Well, yeah, you gotta wait for it. Yeah, it's the truth. Fuck these dudes right here. They all bozos, too. No, it's the truth.

But you know what's crazy, though? Here's the big facts. I'm sorry. But everyone has their own journey, right? For me, I definitely feel incredibly empowered to be doing it my way. Because literally the day, you know, I had one of the worst, I call

one of the worst meetings in my career, I would say, In one day and the next thing to the death. Explain that. So I went in with level up, right? And so I'm trying to make this story short. But basically, I was in the recording system, the major system, right? I don't like saying the name. But I was in the sign to the label.

And then there was a rotation of CEOs coming in and out. So you all know, like I know, when you have a new system coming in, you have to resell all over again. And that's exhausting. Not only that, they come in with a new monster or how they want to run. Yeah, knew myself, knew everything. So you got to convince them. I never understood that.

Yeah. So you got to do it all over again, right? So that was my second round of having to do that again. I'm like, man, this is crazy. Because you already start the process. You already know where you want to go. But I've got to sell the next person all over again. So I had the meeting with the gentleman and with the guy.

And then, you know, I played him the visual for level up. Played him the record. I'm like, you know, I think this is going to be crazy. Woo, woo, woo, you know. I'm feeling real confident. And he basically was just kind of looking at me like, like, oh. Like, he didn't see the vision in what I saw. And so I walked out kind of like depleted because I'm like,

I was so hyped up for this meeting. And now I'm about to get this record out. And he, yeah, but it's crazy because the power manifestation is real. Literally a few weeks before this, Russ and I were sitting up late. Because I was so frustrated with the system in general. I'm like, man, I can't wait to run my own label one day. Like, I can't wait to do it my way. And we start researching like people that own their own label.

women that had their own labels. Like we just start going to this whole like rabbit hole. So then fast forward to literally it's crazy. Like what you say is so important. Like there's life and depth in the tongue. So I always say when you speak,

you have a chance to tell your life story. Say great things. So I'm like talking like subconsciously speaking life into what I wanted to do, literally have that meeting. Worst meeting in one day, the next day, one of the best days because I started Beauty Marks Entertainment,

my own label. And my idea was that all the scar, as you get from the opposite you face in life or your beauty marks. So I was able to look at life's journey and be like, you know, all that I've gone through that hasn't been so beautiful and felt so ugly and so like uncomfortable when I went through it was they're my beauty marks, right? So me kind of just like encapsulate my journey. But anyways, you know, I asked my message back, gave them to me for free.

Didn't believe like that, like that, right? Like that. Yeah. So. I know who to call. I didn't talk from me. I'm called Joe Joe let them know

let the hammer out get on them but I asked for I gave it to me for free and then you know I'll never look back and now fast forward to level up

is almost four times platinum to date all your money yeah it's a blessing and it's a song it just keeps on leveling up right you know just recently it's the song

for the Starbucks you know commercial for the protein drink they have and there's just been so many opportunities to start of retrending all over again on TikTok not too long

ago and then you know God works. Yeah, God is so, that's I say he's a boss of all bosses. So like whatever he said is going to be, you know. The CC album, I've seen you cooking up with Tigers. Yeah. I've seen some footage of all our guests

I usually have a song with. I just want to know why he never called. Oh, listen, you say less. When I walk out of here, I'm like how to record. There's no more. No. You don't understand. You don't understand. You know, because No Grammys for him, dad.

Because I flagged you down. Wait, I flagged you down at the Knicks game. Next game, yeah. We got to work. I said, babe, I got to, Jayda's going to go. I got to watch it. Because, you know, sometimes you go back to the back, but you don't understand. Like, you are like the best, you know, like.

You were a tiger cooking, that shit was dope. I'm like, yeah. By the fact, I would have been perfect on this show also. I said you got a place. Hey, they're too late for a reason. It didn't to the second part. too late for a remix. No, no, cool.

I'm here, baby, you know that. Then the second part, I feel is one thing I don't like being signed to the majors that all of the hard work, everything you showed them which you can do.

Yeah. How the hell every time you want to release a project, it's like a, you got to keep selling it and keep doing the audition. Yeah. Who does,

do you not know who would be your art? Why the fuck they would turn to like back the star search? You want to pay me? Why don't you make your own independent and hire me for free? I'm scared to go independent. Hire me for free. You're scared.

As your CEO. And I show you how to do it. Fuck them, man. I'm telling me. Yo, we show them. I know how to do it. No, that's my own. I've been green.

I've been winning. That's what. Winning like I never lose. I've been fucking winning independent nonstop. That's why the power of believing in your. yourself is so important, right? Because you don't believe in them. Especially when you're in those moments because, you know, you got, those are not flags.

This is good stuff. Oh, those are good flags for once. Okay, good flags. Yeah, I know. It was a good flag. Those are flags of delusion. You got a gain on the flag. Gain on the plate.

Yeah, I got a game. Okay, we got a game. Look, with the first, all our football, you see, she tell them. Hold on. We're going to get into that. Yeah. First international artists on the Rolling Stone Africa cover. What's up with Africa?

Africa's the best, man. Africa is special. You know, I've been fortunate to go many times over the years in my career. And it's different when you go over there. The people, the sauce, the talent, the music. Before Afrobeast was a thing in the U.S., I'm going to tell you now, I was own it. I remember telling my team, I was like, y'all, I think this is going to be the next wave in America.

I'm telling you right now, it was, you know, the T-Wa-Savages, the techno's of the world. I was literally dancing in the streets of Lagos in the street streets, like talking about, like, they had to have the guys posted up watching, you know, only the guy who, like, lived in the neighborhood could shoot me, like, all kind of stuff on the visual. But I remember being out there because I always love, my thing is when I go to Africa, like, there's some part. I said, like, leaves me in tears when I leave sometimes, you know. And I'm like, I can't go here and just take, meaning, going to perform. Like, performing is amazing there. But, like, how can I give? You know, like, you want to find a way to, like, give or do something.

And for me, giving doesn't have to be in a monetary form. It could also be just in your time, touching the people going to the schools. Like, so for me, I've just, I've, I have, that's one place in this world. I've felt in love with. Sierra, I don't know if you recalling, I've been battling with myself about telling this story. I tell it behind your back. What's that?

I toured Africa with Sierra. Yeah, yeah. We went on to- We had a run. Me in Africa. Was that like a booja? It was like all these different places. We was all over.

Listen, this is- Yeah, that was crazy. I'm going to tell you a funny story. Tell me whether, you know, this was crazy, right? Yeah. So me and I tore in Africa and she's ripping it down, we're ripping it down. And they used to do lean back on your set, too, right? Yeah, yeah, yeah.

So we go on. We're every day in the tour. So one day I go on the plane in Africa and there's a girl right next, somebody next to me with the hat, with the shit covered, cover this, this, that. And I sit down. You know, I don't ever bother nobody else sit next to.

And I look and I'm like, I'm like, Sierra? I'm on tour with you and she's like, hot in her face. Why would you be hiding your face from me? She's like, nah, Joe, you know, I'm like, and you was no craziest shit ever happened to me in my life. I'm like, I'm with you every day. Why you just, you do that on the plane, right? Oh, I sleep with a blanket over my face.

Yo, that's fucking crazy. Yo, I'm with an everyday performing. Yeah. I get that. She's on the flight. No. You don't want to see me on the flight. Listening, clearly, Joe, it's crazy.

That's great. And back in the days, you said using your 40s, he was real crazy. Oh, yeah. So you, though, we got a, Joe come with a blan. No, it's flat. She was dead ass like, I was like, yo, Tierra. I performed with you last night. I said, Joe, how you're doing?

You're going to. Staying out of the way. Nothing like Africa. Yeah, no, Africa's special. I just recently got a great opportunity to go to Benin. And I got my dual citizenship there, which is cool. So the first person, international person, to get a passport. certified in Benin.

So it's a new whole thing they're doing for the African Diaspora where you can go and get your dual citizenship and the president Talon gave me that opportunity. But it's just special. It's a magical place. You know, I got a shout out Diamond Platinum's. You know, he's on my song low.

And that's been incredible just engaging with him. Like seeing, it's just different, man. Like I can't even explain it. Like it's something so special. It's intangible But it's like you It's like I want to keep Spending time there

Like I want to keep pouring into that place Because when you go that they pour into you You know like it's really different You're staying Ali Bumayye When you're in Africa in the middle of a village And they're chasing you and you just walk You feel like Mohammed Ali Oh it's special

Like Ali Bumbayay You're walking through You go You ever been to one of them like I've been over there I'm supposed to go back Yeah Jada you be

walking down the street. They're special. I've been in Africa where they cut your hair with the real razor. The fucking razor razor, not a razor razor, the razor.

And to cut that shit. You know, like the real razor, and they're giving you a cut and there's 5,000 people outside watching you get your cut. And they fucking chape. You know, Davido, I met him at the All-Star game.

And he was like, yo, I've seen you in my village 10 times when I was a kid. You ain't even know what this. me. We was in Africa hard, though. Yeah, and I understand everything you're saying. It's different, you know. It's so funny because... Shout out my favorite African group of all time.

They call Magic System. Magic season. You know, they set that bitch off, man. That shit was crazy out there. Magic system. Y'all know that song when y'all get it, man. But, yeah, Africa's special, man. It's different. No, for sure.

Let's talk about this film production. Tell us about Sarah's oil. So before we're going on, I want to speak on one more thing I'm in Africa. Okay. Because I also have a cool record with Molly and Oxlade

as well. And, you know, I guess I'm, I'm only in my African bag right now. All the way. Which, by the way, you know, I've seen a couple of things

people have been saying when they're like, you know, checking my timing on when I've been tapped in to Africa and the Afro beats and the music.

I've been on that. Like, go back in time. And shout out to techno because I did a record with him for almost like, it's like almost eight years since we were doing a song together. So I've been tapped into. People trying to act like you just get it. I'm trying to act like it's new.

Like we're trying to follow something. Like, nah, we've been. We've been there, you know. When, when, could you Google when another round came out with Chris Brown? Because I was with Chris Brown on tour. You don't know that one day we was on a show together. That was a big festival. And 2011, what's now?

20, 25? 14 years ago. So 14 years ago, I was with you in Africa and you don't know from politics. That song backstage. We was talking and Chris was like, yo, Joe, let's work. I said, don't fucking lie to me, bro.

Wow. Don't lie to me and say you want to work. He was like, nah, send me the joint. And that's how we came up with another round. You was in there, you was at that show with us too. That's crazy. You've been tapped in that. Come on now.

Let him know, Joe. It's good networking, Joe. Let them know. But yes, I mean, what did you say, Jay? No, he did some good networking. backstage with CD. Come on now hustling. But yeah, no, so, and by the way, on that record, the nice and sweet record, because my fans were asked me about this song, there's a couple of technical difficulties happening in the

background on the nicest sweet record. So it's supposed to be on my deluxe album that came out back in August. But the cool thing is that now the fans will be able to get it. And it's going to be on my deluxe vinyl that will be coming out that they can pre-order once that record comes out November 14th is a big date for that song and again nice and speed Oxlade and Molly again I'm just you know it's just such good vibes all over so I'm excited

for that fire yeah I'm excited for it now we can talk about Sarah's oil yeah Sarah you know that's a young legend you know she was the first black or one of the first black millionaires at just the young age of 11

and she discovered the value that her family was sitting on in reference to oil. So I don't want to get too much of the story. You got to check it out. No, she was serious. You got a movie for you. You'll pull your shirt down, Jada.

They try to let you know. Nobody ever helps me. But thank God they're helping you, Jada. I watch the episode. My shit be up here like this. I look like calling chocolate out this motherfucker. Like, yo, chocolate. You know what I'm saying?

November 7th is the big day to be in theaters. I'm actually going to pull up to one of the theaters here in New York. So I'm excited about that. But yes, me and Russ did it in collaboration with our Wynity of your productions company in Amazon studios. It's a beautiful story and so necessary, especially considering where we are with history and, like, continuing on the importance of telling the stories, you know, of moments like this for Sarah. Like, it's special. Yeah, so I'm excited for that. Do you live in New York or you live in Jersey?

I'm in New York area. You're in New York. Yeah. I can't do it. Like, like, I love it. Come out of Midtown Manhattan building. You want to see people or you don't want to see people. Yeah, exactly.

You don't want to see people. I don't want to see them outside my front door. Like, I don't want to come out and the post office be like, Joe, Joe, Joe, I'm crazy. Can I tell you, though, the people here have been so amazing. Like, it's that thing when I be like, hey, C, C, like, they'll say, hey, C, C, and keep it rolling. Or if I'm like, I'm in mommy with my babies, they'll be respectful. You know, now some people with these. just get really excited.

And that's a blessing, too. But I love the city. I love the energy. Like, it feels like you're walking in a movie set every day here. Like, it's always something happening. I'm like, don't try to shoot some kind of drop or video outside because you can forget about it. You got horns beeping, ambulance is going on. Somebody cursing somebody out.

We had the craziest. I can't do that. So listen for me, I'm from Decatur, Georgia. So, Decatur, Georgia, where I'm from. from like you know it wasn't the it was a little rough right so you see a lot okay the rough in new york is a little different than the rough in decatur georgia but it's all it's it's kind of same language kind of stuff so i remember being in the mcdonald's the other day and this man was going off like i'm talking about crazy going off and my kids are with me and i'm like what do i do and i say

i asked the care i'm like is he was like is it two of them or it's just one because i'm like if he's one we all right because he's just going crazy but if it's two then we might eat a shake real quick But it was like, it's literally nonstop like that. And then like, you know, I kind of like let the kids like hear a little bit. Because I'm, for me, like those little things out of color to my world coming up. But you got to be smart, though, right? You know, you want to be smart. You want to make sure you keep your kids out of harm's way.

But it's just like it's literally never a dull moment in New York. Oh, no. Like, it's crazy. But it's so good. Like culturally. I'm so guilty. I don't know who taught us in the hood like going to the ghetto Chinese. we argue for no reason.

You're with my fucking catch up. You ain't put enough duck sauce in my... I don't know what. But a movie. It's just a cultural thing. It's like you go in there

just to argue with them. That's just cultural. That's like you just growing up where it's like it just becomes in you and a party. Now I wouldn't argue with people with my duck sauce.

But I know what you're saying coming up and you're just probably being a hot head. Right? Crazy. Just for no reason. Just like all going to I'm going bad for no apparent reason.

It's a little part of the New York way, but I think when you know that, you just go, there's just so much diversity and so much, like, culture here. Like, even for our kids, like, I love that futures playing basketball with, like, boys, you know, a lot of boys that look like him. You know what I'm saying?

Like, where it's a lot of, like, it's also a lot of dog. Like, I love, for me, the dog that I was, how I was raised, like, that was significant for me. You know what I'm saying from where I came from. So I love that our kids get a little bit of, they get a little taste of something new and different, but like a little edge to them. But they know who they are, though.

Like, they got to know where they are in the midst of it all. But it's a lot of, like, goodness, you know, coming from this place. And my dad's from New York. My dad's from, he would say, I'm from Harlem, 125th Street. When you ask him where he's from proudly growing up, walking around with the boombox on his shoulder. So it's like, you know. I'm looking at you right now.

I say, yo, Sierra, they're not even looking at you like you from somewhere else. They're looking at you. like you from New York. You don't give off, I'm from somewhere else vibes. You give off, I'm from New York vibes. And your husband, man, the man on a team, you know, playing for New York. That's a different type of, we got love for whoever's supporting New York like that. Yeah, the lights are big in New York.

Educational questions. No, the lights are big. You mean, intellectual human being questions? I'll tell you all, ah. Here we go. Hey, I'm Cal Penn, and on my new podcast, Here We Go Again, we'll take today's trends and headlines and ask, why does history keep repeating itself?

You may know me as the second hottest actor from the Harold and Kumar movies, but I'm also an author, a White House staffer, and as of like 15 seconds ago, a podcast host. Along the way, I've made some friends. who are experts in science, politics, and pop culture. And each week, one of them will be joining me to answer my burning questions. Like, are we heading towards another financial crash like in 08? Is non-monogamy back in style?

And how come there's never a gate ready for your flight when it lands like two minutes early? We've got guests like Pete Buttigieg, Stacey Abrams, Lili Singh, and Bill Nye. When you start weaponizing outer space, things can potentially go really wrong. Look, the world can seem pretty scary right now because it is. But my goal here is for you to listen and feel a little better about the future. Listen and subscribe to Here We Go again with Cal Penn on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. The forces shaping the world's economies and financial markets can be hard to spot. Even though they are such a powerful player in finance, you wouldn't really know that you are interacting with them.

And even harder to understand. Donald Trump's trade war, 2.0, is only accelerating the process of de-dollarization, which in a way is jargon for people turning away from the dollar. That is where the big take from Bloomberg podcast comes in, to connect the dots. How unusual is a deal like this? Unprecedented. Every weekday afternoon, we dive deep into one big global business story. The biggest story of the reaction of the oil market to the conflict in the Middle East is one of what has not happened. Katie, you told me that ETFs are your favorite thing.

They are. Explain that. Why is that the case? And unpack what it means for you. Our breakfast foods are consistent consumer staples, and so they sort of become outsized indicators of inflation. Listen to the big take from Bloomberg News every weekday afternoon on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. What's up, everybody?

This is snacks from the TrapNur's podcast, and we're bringing you the horror every week all October long. Kicking up this month, I'll be bringing you all my greatest fear-inducing horror games from Resident Evil to Silent Hill, me and Tony bringing back fire team on the Left for Dead 2. And we're just going to be going over some of the greats. Also in

October, we'll be talking about our favorite horror and Halloween movie and figure out why black people always got to die further. The umbral reliquary invites any and all fooling, brave enough, to peruse its many curiosities. But take it. All sales are final.

Weekly horror side quests written and narrated by yours truly. With a full episode read and a commentary special. And we will cap it off with horror movie battle royale. Jason versus Freddie. Michael Myers versus the 80th thing with the little tongue muster. October, we're doing it Halloween style. Listen to the Trave nurse podcast from the Black Effect Podcast Network on the IHard Radio app, Apple Podcasts, or wherever you get your podcast. A combat surgeon with secrets.

A world built on power. and privilege, and the most unexpected creative duo of the year. As an actor for so many years, I would always walk into other people stories. And they thought, well, why don't I give it a shot, you know, and try it right up my thought. This week, bookmarked by Reese's Book Club goes live from Apple Soho in New York City with Reese Witherspoon and Harlan Coben, the powerhouse team behind Gone Before Goodbye, now a New York Times bestseller. I think we both knew right away that this was going to happen. It's a conversation about fear, ambition, and what happens when two master storytellers collide?

I've never seen a woman in kind of a James Bond world. Come for the chills and stay for the surprises. And find out why readers can't put it down. Listen to Bookmarked by Reese's Book Club on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts. More tours? 100%. I'm actually planning on next year. I'm putting together plans. Like, I really want to travel the world. You know, ideally. Like performing or just traveling? Yeah. I want to travel across the pond. I want to go to places like Asia. You know, I want to go to Africa some more. I want to go to Australia. It's actually something really cool. I'm like confirming right now that's happening in Ozzy. for next year. So I haven't done, like, my own tour in a while. So it's time.

It's time for me to take Cece on the road, which, by the way, what I was saying earlier, just going back, like, one thing I got to go back to the fans again because what they show me on this journey was to keep going. So I've been processing, like, what, you know, like if you listen, there's a saying,

if you live by the cheers, you die by the booze. So, you know, you hear so much conversation sometimes that if you're not in the right space. That's legendary for anyone like things. It's so entertaining. Yeah. You live by the cheers. Yeah.

Yeah. And the world can be like yesterday's price, not today's price. That's a little one. But you know, like it's like the thing too. Like, you know, the world can be like waves in the seat. So like naturally you sometimes and kind of, if you're rolling with the world, you can be a little off your setting. You can be like, should I be doing it? Should I not be?

You start thinking about all these different things. But the fans have shown me on this project. You know, we're nearly, we're close to half a billion streams on the project. You know, we're pushing 300, North 300 million, but they've showed me like... They care. Yeah, like, so I got to take this show on a row. Like, I got to, Howie Rolls almost gold as well, which is amazing. Just the love has been insane, you know, in this project.

I don't know much about him. I just know he's a super legend of all time. And you're giving me Elvis Presley, right. So there's a... What? The problem. You want to talk superstars.

You want to talk superstars. Let's talk Elvis Presley. Okay. Right? And I could say even in Spanish. Hector Laval, my favorite salsa singer of all time, nobody could touch him.

Right? But I saw this autobiography. What is it called? Your biography, when they do a movie, they did a movie about Elvis Presley. Elvis Presley. Presley jump off the plane. There's one million girls.

Like anything we ever thought Justin Bieber was or the beach. Elvis was it. Like on another level, doing movies. First guy with the branch. He was the guy. Like, I mean, there was a time where he fell a little flat.

I got to use the baffle. Elvis stole mad shit for mad. B.J. I have a other guy that go like kids. He stole your shit. So very. Okay. So you said fell flat.

So what I'm saying, what I'm saying is... At one point, no, we don't usually, but we'll get, we'll talk. Okay, he goes to, what happens to he don't want to hear that shit. I get it. Okay. What I'm saying to you is that they had this thing, this movie on Elvis, where Elvis literally was paralyzing. If he showed up at JFK, there was one million girls. Yeah, JFK, the plane couldn't even move.

Yeah. Then it got to a point where people really ain't care about Elvis. So one day he's on his way to, like, a TV show. Mm-hmm. And when he's used to everybody chasing him and all that, when he shows up, there's no girls there. There's nobody there. Wow.

And his manager starts hitting the car. Boom, boom, boom. Yo, Duck, Elvis, boom, boom, boom. Nah, they out there. They're chasing us. Boom, that's the people. And they actually lied to him and souped them up to make him feel like he's still Elvis.

Wow. And, you know, he came back. But, like, when you see this movie, a cantante with J-Lo and Mark Anthony where Mark Anthony played Hector La Hector Laval is count for pound the greatest sows of singer of all times

and there's a part in the movie where he's doing shows and there's 10 people in the stadium but he's the greatest of all the time so everybody go through a time

where they got to fight that adversity and push through you know Elvis eventually pushed through and you know became hot again

100% so that's you know that's where we got to check ourselves you know somewhere where you know shit just

you start questioning yourself should you go on or whatever. I just think a hit maker, someone who pushes the culture. Like I never go against Nelly. I never go against 50 cents. I never go against certain artists that I know could hit one out of the park.

A star is a star. Star is a star. Yeah, Star is a star. So I'm not surprised when Nelly come with a country record to sell 10 million out of nowhere. I'm like, fucking Nellie. I knew he can hit one out the park. Well, I mean, if you, I don't,

don't know what great, like true great, like legendary, iconic figure hasn't been questioned if they could do it or if they couldn't, right? It's saying, you know, Russell Hill, if West would say it, the great are great, the more they hate, right? More the great, the more they hate. The greater you're great, the more they hate. The greater you're great. Yeah.

The more they hate. So, unfortunately, we live in a world where people, they love to take you all the way up. And then they also... They want to pull you down. Yeah. They want to see you on your knees. Yeah. I don't let them.

You know. I don't let them, Jada. So I think that's like, you know. She's talking to our language. She's saying that unfortunately people like to bring you all the way up to pull you down. That's just the world we live in. So I was saying to him, I'm like, I don't know one great or legend or iconic figure. Like that's going all the way to the highest place that hasn't been challenged at some point along the

way or been told they can't do it again or hasn't been someone hasn't tried to pull them down like name one I don't know it doesn't exist yeah but when you're great and when you're a star you're going to always try like a star you're going to always cut through

the biggest star the biggest entertainer ever lived in the history of mankind they killed him Jesus Christ come on now and while they he was walking to his death they had people screaming against them on the side all the friends you ain't shit you ain't this

You ain't that. So whenever, because we're not going to sit here, I don't know about y'all, because he does a good job of it. Sometimes they get on my nerves when they start talking shit about me or comments or interviews or whatever. Sometimes I'm human,

although I don't let them see it, but sometimes the shit bothering me. I'm like, yo, man, I just came back from feeding 1,000 people in the hood. They telling me I ain't shit. That bothers, right? Yeah. But I just think of Jesus Christ

And I say, yo, he had hate us His perspective You know, and you look at it They even hated on Jesus He's a greatest of all Jesus was killed by the polices That's a pun line Jesus was killed by polices

You know, I'm a big fan of Game of Thrones And I remember she was She was terrible The queen Searcy But they made her do that walk A shame out there

Right? The Mosker Shame Shame. Shame. And they wanted to see that. They were like, you know, people have been rich for so long. They, this, this, and this and that. Yep. I want to ask you, because you got a crew, La La La Cardsians, the Dishans, the Diss.

Very elite. How do y'all keep that friendship for so long? You know, I got to say, like, Lizi, I call La La Leasy. I've known her for, I don't know. I don't know how many years this is now, yeah. We definitely, we're almost pushing the time since I first came out. You know, she's solid. She's special.

And I think, you know what the best thing is for all my girls, right? You know, is when they're not like waves in the sea. Like, you know, you got real friends, like when you're going through something and they're calling you to check on you. Or when you call them, they answer every time. I've been so blessed to have such a strong support system of girls and friends in my world that are also bosses. You know, I'm not going to lie. Like, I respect the hustle of all my friends. Like, you know, so when we talk in hustle language, it's not foreign to us.

You know, it's all the same language. And I think that's important in your circle of friends that you have. I think it's important to have, you know, like-minded individuals or people that, you know, are thriving or striving, you know, because everybody starts from somewhere. They don't have to be in the best place of their lives. But they're striving, you know, to be their best selves. You know, when you talk, they uplift. you, you know, they don't bring negativity.

With the Kardashians, like, has Kim ever asked you for some dance moves? I believe so. Oh, Kim is actually fun. Kim is actually funny when we start talking about dancing, you know, she's cute. I'll actually be like, hey Kim, can you know, you do this little cute challenge thing that I'm doing it?

She'll do it in her best way, but, um... Does it like hip-hop? Of course, Kip. Of course. Now, y'all don't put me in no... No, no. I'm just asking her do she like hip-hop.

I don't know. I think Kim likes all in music. I take that. You ready to go with it? If she don't like hip-up? I don't know. Come on. Y'all are silly.

What is happening today? First of all, hip-hop. Let me say this shit. I was going to say this shit. Hip-hop has been stolen, used and abused. by every single genre in the world. You can be watching a movie

and something comes up. They have to play the hip-hop record. When I listen to country, they bit hip-hop with their lyrics in the way they sing in the shit now. When I listen to pop, they bit hip-hop. Everything, every aspect of entertainment

in this world, these hip-hop. There's just no way around it. Can you say... Can you say hip hop has influenced the culture of music and entertainment so significantly that it's inspired more than any of the genre? No, no, no, no, no. That's not what I meant to say. That's not what I meant to say.

What I'm trying to tell you is that if I pull up another genre, that's the political way to say, if I pull up pop, we're going to find hip-hop. The little girl going to sing like a rap. Whoever wrote her shit is hip-hop. Well, that's the power. Country, as much as they do. don't want to give it up. I listen to their music and I hear bars. Yeah.

Where somebody from hip-hop wrote that shit and everything K-pop. They stole from hip-hop. But is that... Is that a bad thing, though? No. Duh. No. I'm not mad at that. But when you say stole...

I influence. But what that thing is, my thing is... That's like me. You claim the genre. Yeah. You claim your You want to talk about Chuck Berry and, uh, what's my man, Richard, uh, Little Richard, all along. Like, I can hear- Yeah, one of the niggas, the Elvis stole this shit. Man, people been stealing from hip-hop is what I'm trying to tell you.

And they're calling it their own genre. They're like, this is K-pop. This is whatever. You know, this is this, this is that. But I hear the hip-hop. The dancers are hip-hop. Everything is hip-hop. But they got their own shit.

But that shit comes from here. The origin, the source. The source. Yeah. I mean. I agree with that. Yeah. And everything has its origin.

But again, it just lets you know, like the power of the influence, right? Like, that's just, that's music, though. Like, you know, I think it's something to be said about how you get inspired. That's like my record like, oh, like my cadence is a little hip hop driven, but intentionally that. Well, you've been hip hop since you was born. You know what I'm saying? Like, so that's the, but it's the core.

Like, when you say hip hop for me because I'm from Atlanta, like hip hop in New York, to me it sounds different than when you say hip hop because there's R&B for me right R&B is so significant like hip hop and where I'm from you know so both genres are like

so present our hip hop is our hip hop New York hip hop is hip hop West Coast hip hop is hip hop you know what I'm saying but ultimately it's all pop culture right it's all pop culture right is that influential

you know when you think about like what you're saying you know Yeah I'm just saying they should put the money in the pot for the pioneers or something you know what I'm saying you're using the culture

you know what I'm saying we got music to play let's hear something you do yeah I'm gonna play low and nice and sweet my man I got the leg right here

let's go let's go you and uh show us the low challenge and then you gotta do it we can bake one up though because it's you and I we can just go low

how we want to go you gotta take it easy I can wait wait wait wait wait wait wait wait wait wait wait wait wait we can lean back and go low. I can't go low. Joe.

Joe, we can leave back and go low. Give us a low. That would be the Matrix. Give us a lean. You know what I'm saying? They're a little different. If you do that, we are there. We pass down.

We're going to the moon. If you... Show us the low. I'm a street. When the track comes on, we're going to get up and try together. But I got to see it first. You guys, your New Yorkers are so aggressive.

You got to show us and then we got to try. Guys, you, New Yorkers. are so aggressive. Yo, come on, dog. Joe said to me, show us the low. New Yorkers. Yeah, show us.

Show us the low. We've been bamboozoo that hoodwink over here. We can't agree to anything till we see. Oh, crack. He's right. Let's do a toast for your new song.

Okay. Upcoming birthday. A. A. Shout to the Scorpio. Salue. Salue. Shout out the life, man.

Just living life being good people. Yes, sir. Mm-hmm. You took a sip. Took a pill. Oh, you could get low, man. You know, he's definitely low. He don't take sips.

Listen, one, if I drink that, it's a rap. One more sip, you low. Let me get a no. Let me get, let me get one more. Sleep, low challenge. This is cold. You take something. I'm like the scarecrow.

I need a little oil in my joints, you know what I'm. I can't get low. All right. I'm going to play this record. So this is me and Diamond Platinum. This is my song, Lo. The video is out. It's been amazing.

All the love. Everybody's been showing. It's been incredible. And like I say, my boy, Diamond's from Tanzania. So I'm going to get into this record right now. Tanzania is the furthest place I've been on Earth. That's a flight.

I actually haven't been there yet. Oh, no. It's a flight. I've been there. Crank that shit. Put it off Get low, crack Hey

Yo Hey I put it down You did it again Talking Your body's calling Tell me to show you How

I can make you proud I put it down the right away Yet these hips Make a boy won't try me Slim waist Put your face, get behind me Behind me We'll change

positions. You take a hold on me. I'm having visions of you getting down with me. And I know and I know you've been watching me all night. It keep moving right. I'm going to let you take control. Lo, lo, lo, low, low. White down for you, oh, low. Just don't leave me dancing on my own. I'm going to let you take control. And I think you're ready for more, yeah, now let's get no, no, lo, lo, lo, lo, lo, no, no, no, lo, lo, lo, lo, lo, lo, no, lo, lo, no, lo, no, lo, no, lo, no, lo, no, lo, no, lo, no, lo lo, no, no, lo lo, see, oh, oh, Lord of mirrorsy, when you put your boughs, makes the mind, the brains go crazy. I can't. I can't. Come to me zinko teuf for me. Oh, you know I'm crazy. For you, I'm ready.

Why the song is fire right here? Song is fire. Next to ask you. Oh, yeah. Oh, tell me how that sound, how that's how. So you get, good, get, get, yeah, make your body wet, wet, wet, wet, wet. Oh, yeah.

So can you live it up? I'm not you take it. Hey! Hey! Oh, let's see me! I'm gonna let's go! You can go! Let's go, boy!

Ha ha! Yeah, let's get no, no. No, la, no. No, no, la, la, no. You can go! Oh! I can get it. Woo!

Woo! Woo! Yeah. I can fit it in the end. Baby, take me there. Foking, something to get to care. Uh-huh. There's a big.

Oh, boy, yeah. When you be holding me, Beholding me Something comes over me Take some control of me Control of me Control because Lo-la-la-la-la-la-law

Love baby Something comes over me Take some control to me You know La-la-la-la-la-la love, baby

La-la-la-la-la-la-la-la-la-la-law Love, baby No-la-la-la-la-law Yeah I can't wait to see that line. Let's go. Can't wait to see that on the floor.

We're through the fly. Now we tried, though, Cici. We tried. That was good. That was good. That's fine. That song is five. No, that song is crazy. Thank you so much.

The song is fired. That sounds like a hit to me. I don't know. And then, you know, with the Joe and Jada effect, it's going up, even more with it, magnifies, whatever. I need those iPhone videos. I need those iPhone videos. I need them.

No, no, we don't get that footage, man. Let it get up the footage. It's so good. It's so good. That's too good. Let me tell you something, man. I got one more for you, by the way. That's cool.

That would be good a double trick. So this next record. That's why it was like a freak of nature. You went low to the point of where your neck almost hit the floor. I'm like, what the fuck? Come on, man. My fat ass is like low, low, low, low. They're like, no, no, no, no, no.

Oh, my hell. Don't do it. Stop. You did good. You did good. Okay, so this next record right here is, this is me, Molly, and Oxlade. Again, Molly is from Ghana. And Oxlade is from Nigeria.

So, again, I'm just in my bag with my people. So this is called Nice and Sweet. And we're going to sauce it up. November 14th is our big day. So I'm about to give it to y'all nice and sweet. Let's go. Hey, oh, sad. Dad!

I'm dead! Don't have you walk. Tonight, my flight to the West Indies. Spill a little bit of the island breeze. Little bit of my little c-c. But they won't make your free right panny. Pretty like a pretty little eye candy. When I come, get on the dance lock piece.

Move like she got the right tactics. Now they want to give it to me nice and sweet. Give it to me nice and sweet. Give it to me nice and sweet. Give it to me nice and sweet. They want to give it to me nice and sweet. They say, see, see, can you want it? The way I reversed.

Hands put the network. You, the way you're so tiny. Yes, sir. Pretty, itty, bitty, packing all of them curves. Wanna give it to me nice and sweet. Wanna give me that, oh, wait. Stay with me, swaying me, give me all the honey. Sticky, Sticky, Sticky, Sticky,

yeah, like me. Sticky, Sticky, Sticky, Sticky, Slip in sky. Make it sticky, sticky, sticky, sticky, sticky. Sticky sticky Oh, and I get nice and sweet Oh Pretty little pretty little ice candy When I come get on the dance floor piece

Move like she got the right touch No they want to give it to me nice and sweet Give it to me nice and sweet Give it to me nice and sweet They want to give it to me nice and sweet She got another man down I don't feel like this your body they don't miss She got her da da man down

And I know she I know what she do She got her brother man down Then I'm really and show That I'm in it too She'll really gonga I can follow you go where are you there go Crip up Yo shanty nice and shrie

And I want everything in my conscience And she's chasing like ye I can die And everybody with the eyes cast See One baby she likes my teeth And if she can leave me to stand at tea Let me hold you down girl and back at tea And I'm not go see if one in every one

every one can see. It's like a pretty little eye candy when I come get on the dance love like she got the right tics. Now they want to give it to me nice and sweet. Give it to me nice and sweet. Give it to me nice and sweet. Only want to give it to me nice and sweet. Give it to me nice and sweet.

Give it to me nice and sweet. Give it to me my sense sweet. Nobody want to give it to me nice and sweet. Give it to me nice and sweet. Give it to me nice stuff. Nice time. Hey. Hey.

Give it to me nice and sweet. Yeah, that's a vibe right there. Yay. It's two vibes. Yeah. Nice vibes. I like. Great vibes.

Thank you. So, Sierra, that ain't that, that ain't this. It's cracking kiss. Oh, the two sips, did it. Y'all. You know, I can't. This ain't that. That ain't this.

It's cracking kiss. Make some noise for our guest, Sierra. Thank you for it. So good. See, you can't do nothing whack. I just heard two smashes in the row. And just some artists, they just, they just that good. Got the it factor.

When you got it, you got it. But you don't. I'm sorry. The new project. And I appreciate y'all so much. And I know who to call when I need somebody to light somebody up one time. I'm calling both of y'all. Now I'm calling both of y'all because we know they go handle it with ease and authority.

So I appreciate y'all, though. This was really fun. Honestly, I was so excited to come in. I know I said it earlier, but you guys are just amazing. And I'm enjoying what you're doing for the culture, for hip-hop and beyond. So thank you all for having me. Thank you so much. Yeah.

Yeah. Yeah. Yeah. Delix. Put another way, are you high? Look, the world can seem pretty scary right now. But my goal here is for you to listen and feel a little better about the future.

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