Joe and Jada - LL Cool J tells CLASSIC Def Jam & Rick Rubin stories + talks coining “G.O.A.T.,” ‘NCIS: New York’ & “I Need Love”
Episode Date: October 6, 2026Fat Joe and Jadakiss are joined by Queens rap pioneer and true hip-hop icon LL Cool J to discuss his unrivaled longevity, legendary catalog, and his starring role in the gritty new series 'NCIS: New Y...ork,' which premieres October 6th on CBS. LL explains becoming the very first artist on the Def Jam label, bringing his demo to Rick Rubin's NYU dorm room, and why Rubin's genius is in "reducing" rather than producing tracks. The rap legends also break down how LL officially coined the term “G.O.A.T.,” the vulnerability it took to release a hip-hop ballad like "I Need Love," and why veteran MCs shouldn't let fear of criticism stop them from contributing new classics to the library of hip-hop. Plus, LL explains his choice to navigate the industry with a disciplined inner circle rather than a large entourage and teases the upcoming Rock the Bells Festival. Joe and Jada is now STREAMING ON NETFLIX Merch is here: https://joeandjadashow.com/See omnystudio.com/listener for privacy information.
Transcript
Discussion (0)
The hard rock bet casino app is here, Ontario.
It's safe, secure, and crystal clear with fast payouts and 24-7 local support.
You can play over 3,000 games right here, including hard rock bet casino exclusives.
The hard rock bet casino app is here, Ontario.
Roll with us.
Must be 19 years of age or older to play.
Ontario only. Please play responsibly.
Concerned about your gambling or that of someone close to you, visit connectsonterio.ca.
What up, y'all? This your main man, Memphis Bleak right here, host of that Rock Solid podcast.
And each week, we bring in you exclusive looks inside music.
Everything happening inside the culture.
Some of the best conversations were the biggest names in the game.
You had a little bit more pressure to be good.
And they didn't care if you was a girl.
Like, you wasn't getting no points.
If you're not trash, you better be not just good.
You better be great.
Listen to Rock Solid on Black Effect Podcast Network, iHeartRadio app.
podcast or wherever you string podcasts.
I'm Kerry Champion, and in this new season of biggest rivalries of all-time
podcast, we take you back to the very first rivalry of the WNBA.
The Comets were the real deal.
I mean, come on.
The Liberty was just tough.
Oh, God.
The New York Liberty versus the Houston Comets.
When we hit the floor, it was hot, heated, fights, elbows, competition, trash talking.
Who is the better team?
People live, but numbers don't.
Listen to biggest rivalries of all time on the IHard Radio app, Apple Podcasts, or wherever you get your podcasts.
The WNBA playoffs are here, and Good Game with Sarah Spain is the only daily podcast that'll keep you up to date on all the action.
We'll make sure you're the smartest fan at the bar by bringing you interviews with some of the best minds in basketball, including your favorite coaches and players.
No one cares what we did last year if anything that's a bigger target on our back.
Want to know what's really going on in the WNBA? We got you.
Listen to Good Game with Sarah Spain on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts.
Someone can teach you about not having limits, but where you go with that idea can be completely different, right?
I can teach you how to work without limitation, but you may make a decision that requires you to not be limited in a way I don't agree with.
Right? I took the principle of no limitations all the way. That's why I do what I'm.
I want to do. That's why you, you know, people want a pigeonhole it to make it about
L.L. does love songs, but those who really know my catalog know, that's not really all I do.
That's just what the commercial world tries to force feed people with to, you know?
Biggest in the game, Joe Crack to Dawn.
You know who it is, your boy Jada? You know what it is? Joe and Jada show every show legendary,
every show iconic.
And today is those, we always say those is understatement.
But for today's guess, he's probably the epitome of both of those words.
We'll get into that shortly.
Thank you.
When you think of today's guest, you think of somebody who really made the word legend make sense.
Before the playlist, before social media,
before everybody had a brand
he was creating moments
that moved the culture
from Queens to the world
howless to be exact
from the battles
to the blockbusters
from my need love
the mama said knock you out
Farmers Boulevard
from the stage
to becoming special agent
Sam Hanna on television
for more than 300 episodes.
His brother has shown you
what longevity looks like
when talent,
discipline,
and heart are all real.
He's an artist.
He's an actor.
He's a businessman.
A family man.
One of the original examples
of how to evolve
without ever losing who you are.
Ladies and gentlemen, the one and only LL Kul J in the building.
They coined the phrase goat after you?
Well, the way it came up was Earl, the man of goat, you know what I'm saying,
the streetball player, and Muhammad Ali saying he's the greatest of all times.
And when you put those two together, you got goat.
Because greatest of all times was just greatest of all times.
and Earl, they used to call the man to gold, the goat.
So I just kind of put it together
and name my album.
So you put that together.
Yeah, I put it together for my album.
So you invented the term,
Oh, without a doubt.
Without a doubt.
Yeah, yeah.
That's guilty.
And it's, you know, it's stuck.
It's stuck.
So, you know.
It's the goat of everything out there right now.
I mean, yeah.
At the end of the day,
you made a contribution to the world.
I'm glad people are running with it.
I'm glad that people are running with it.
I'm glad that people feel like,
I'm glad I was able to create something
that people are utilizing
to personify what greatness is, you know?
We all get, you know,
we trip over one or two here and there.
It happens, you know what I mean?
So I tripped over one and caught that one.
I always felt like if I A&R,
the LL Couget album would be the greatest
album in the world.
I always felt that way about me, A&R,
and nobody knows you more than fat Joe.
No, I appreciate it.
Listen, I love making music.
It's two sides to it because I'm an artist first.
So I don't necessarily always make music necessarily to appeal to people.
I just like to come up with crazy ideas and see how it works.
So sometimes it works, sometimes it don't.
It's kind of like how I approach, but that's very different because everybody's not like that.
So I'm not conservative.
Some people are a little more conservative.
This is my lane.
I'm staying in my lane.
This is what I do.
And they kind of, I don't really do that.
So I have some records that will be your favorite.
And then some records that people are hate and I'm comfortable with both.
You know what I'm saying?
The last album you had, the African, oh, yeah, Black Cold Sweet.
Yeah, with Sonny Joe Better.
That was crazy.
Yeah.
Yeah, the album is actually a very good, fun album.
It's like one of the pieces of work that I'm really,
pleased with.
You know what I'm saying?
Me and Chutip the fourth album is good.
What I told...
I like to join that I did with him.
I like that right.
A lot.
Well, you ain't like the one you deal with Fad Joe and Rick Raw?
No, I do.
I do.
I do.
That shit rang off.
I do.
You got to stop.
We just all fired for a minute.
You crazy?
It actually did well.
You know, you get people's attention for one day, two days.
That's what this shit is now.
It's like, it ain't back in the days where people lived with albums forever.
It's like, you cast their attention for two.
days and it's just
moving on.
To be real with you, Joe, I think that you
just got to do what you love in life.
I think, you know, ultimately
you can't live your life based on
someone else's opinion
or based on a response
to what it is that you're doing.
You got to do what you love, period.
And now,
now, and the double blessing is to be
able to make a living doing what you love.
Right? You want to be able to
do that. But you can't
You know, as an entertainer, you can't really concern yourself with constantly, like, thinking about charts and responses.
Yeah.
Like, you can't get caught up in that.
You know what I told Buster?
Because I dropped the album last week.
Yeah.
Buster dropped the album.
I see your bus.
Look.
I said, at this point, let's try not to think that we're competing with the 18-year-old guy who got I need love right now.
We just not.
Like hip-hop's a young game, right?
Well, hold on, hold on.
You got to understand something.
See, guys, people get a little confused.
It's not that it's a young gang, it's that your fans grew up with you.
Yes.
Hello.
And guess what?
And guess what?
Your fans love you, but he got to work in the morning.
So he's not up on night listening to your album and worshiping the ground.
No, no, no, I agree.
No, I'm just saying.
No, no, no.
So the young, so it's totally.
in agreeance. What I am
saying is
at this point
I told Bus, let's see your bus, man.
You ever watch the Game of Thrones?
He was like, yeah, I watched the Game of Thrones.
I've watched it before. So you know
they sentenced guys that are too smart.
They sentenced them
to like a library with like a billion
books and their life
is to read all these fucking books.
And these guys come up with the cure
for cancer.
So I'm saying, your bus, you drop
the new joint classic with Jay Diller.
I dropped the joint.
L.L. dropped some shit with the Africans
there, the M-Didis.
So in the library
of hip-hop, I feel
like we just drop a new
album in that whole
library of hip-hop.
And we put something that's needed there.
It's something that's needed there for people to go back
and search and be like, y'all,
these guys were still doing it.
No matter what age they was, they still was putting
quality work.
was doing what they wanted.
I understand what you're saying.
Let me tell you something, girl.
Let me tell you something.
When I go press play on a Miles Davis album,
I don't think about how old he was when he created.
Talk slow to me.
You know what I'm saying?
I think the thing that's not being said
that we got to be honest about
is when you put a body of workout,
if it's not recognized at a certain level,
it's painful for some artists.
It can be painful for artists
to not be recognized at a certain level.
You kind of got to get over that.
You got to get over it.
The world, the things have changed, the way things, it's not just the tension span.
It's also the fans that you have have grown up and they engage with the music different.
They don't love you less.
They love you just as much, right?
But the point I'm getting at.
Right, right?
Is that for the last couple of years, I've seen some legends that could put out some
legendary albums that are afraid to put out albums because they're afraid of sales or not being
as big as they used to be. And we're losing. I'm just telling you the truth. We're losing
great talent and people who could bring more to the game. But we're like, yo, what's up?
What you just described? Fear is always going to be a problem. Yeah. You know, you have people
that are afraid to succeed. You have people that are afraid to fail. Fear is
always a problem. When you hear people talk about
true paths, fear and love, that's a true thing. So fear
is, that's an issue of fear. You know, when you live
your life based on, when you allow the public
to define who you are to you and to assign
your value, you get yourself in trouble. And you get in a
position where you're afraid to put records out because your
value is a sign. You're looking for outside validation
for something that has to come from when you're,
you.
When you look in the mirror,
you know who's the eyes.
You know what you see in the mirror.
You know what you see in the mirror
if you want to be honest.
Yeah.
Okay?
So you know when you're on your A game.
You know when you're on your B game.
And it has nothing to do
with anybody's opinion.
You know when you followed your diet
or when you didn't.
You know when you went to the gym
when you didn't.
You know when you made the song you didn't.
You know when you wrote more
than you needed to.
You know.
So I would just encourage guys,
to not be fearful.
I would encourage everybody to not be fearful
and to understand that part of life is growing
and part of life is maturing.
And you're not going to be able to be 19 forever,
but that doesn't mean that there's something wrong
with being 50 or 40.
You know what I mean?
It's like it comes with the territory.
Speak on it, God.
You're over here.
You're going to, you know,
you probably really only feel like that
because you just dropped the hell.
I don't feel like shit.
What are you talking about?
I'm not talking about me.
I'm not scared of out.
And this and that,
I'm not scared as shit.
There's no, there's no,
hip-hop's too young to be a young man's gay.
Brother, I'm not scared as shit.
I'm just going off with you saying.
No, what I'm saying is, I'm talking about
in general.
We can't and we won't,
but I can mention you,
10, 20 artists
that should have dropped in the last 10 years
that are fucking incredible
that keeps throwing out mixed cakes.
They don't want to throw out an album
because they don't want to show out an album
because they don't want to
shit to not chart the way it is.
And then they think they lost it back.
It's the normal thing. It's the fear
criticism and the fear of
people, you know, it's
the feelings of inadequacy that they got
to get over. You know what I mean?
The same thing Buster said to me.
Why don't you drop out? I don't want
to drop out. Do I think I'll
fucking salmon ride 90%
of the game?
A kuma la Lata, digger.
You want a kuma Lata shit.
Yeah.
That's why.
What are you saying?
You know, that Kumal Atada shit.
That's our feeling.
I mean, you can't make me not a Tijuana.
It's got word.
That's what's bad man.
You know what they can't make me not feel.
Yo, Joe, you're watching the line down, man down.
That guy been watching the line.
What's that man go?
No, because he said, I know, you said, Akuna Matata.
What you said?
Summa Kum loud.
Oh, Summa Kum loud.
Oh, Summa Kum loud.
Like, what, graduating from school.
Y, I don't know shit.
You know.
What about Magnetum Loud?
Because I think Summa Clum Loud is second, right?
But it sounds smart, right?
The Sudakum Loudie.
I mean, if you don't know.
Yeah, I'm like, wow.
Secura Super Bowl.
Somebody says some sparset, I'd be like, Summa Coom Loudie, that's what it is.
And so, yo, that's all I'm saying.
I'm just saying that it's a time where, and especially,
By the way, you're both right.
You're right, you absolutely right with the library
that things is needed for you.
Yeah.
That was 100%.
Well, you keep making your contributions
because your music, your art,
you'll have a song that,
I have songs that never played on the radio,
people come up to me and tell me that it changed their lives.
Oh, yeah.
So you can't, you never know who you're going to touch with your art.
And as an artist.
Guy killed bin Laden listening to the game.
game. Red October, real
shit. The nigger said he
popped Ben Laden listening to the game
on his headphones
Red October.
I mean... I'm showing you how powerful
hip-hop is. That's how powerful hip-hop
is. He wanted the game
on his shit to fucking
pop off. Like, it's
football, shit, all that
they got to listen to music.
For all the real ones out there,
we're keeping it 1800.
I don't feel to
the first artist on DevGand.
And you look better
to some of the artists they just signed.
You're hilarious with that.
Look, so Def Jam was a
production company, right?
The label was street time. It was party time
streetwise. And it was a production,
Def Jam Productions. It was a song called It's Yours by
Tila Rock. So I went
to the store and I bought that song
and I sent my demo into Rick Rubin
at his dormitory in NYU
and when we finally got together
and made I Need a Beat
I Need a Beat was the first song
on the Dev Jam label
that was the independent label
and we went from
we did a couple of singles independently
and then we got to deal with CBS
and I made the albums
and all the stuff happened
so how did it feel?
Man it felt like
you know
a little kid's dream coming true
over and over and over again every day.
You know, it was like waking up every day
and your dream comes true.
It was the most incredible feeling, man.
I was doing handstands on the subway
on my way to the studio. You know what I'm saying?
You know what's crazy is?
Moni Love came here.
And she was like, yo, you know, you're like
our little brother. And I'm like, you know, I'm just thinking
hip-hop. She was like, you know, Chris Lighty
was our first manager.
And when he signed you, we were
all rooting for you to jungle
brothers, the disc, everybody was rooting
for you. We didn't even know you,
but we felt like our little brothers in the game
because Chris Lighty put you in the game.
So it's similar to
what you describe it now. You start
Def Jam and it flourishes
into this big thing.
Oh, yeah. And you're just like,
yo, I started that shit. Well, well, it's
incredible because you got to understand
when we started Def Jam, it was
in Rick's dorm.
And NYU.
Meaning like you walk in and George is there
and the record crates on the floor
and there's a drum machine, and that's it.
I need to ask you a question, right?
All of that, what's going on now?
Yeah, now you're walking in buildings
and you're seeing TV screens
with your picture on it when you walk in,
and it's just hilarious to be.
It's almost like, you got to understand.
Like, I used to walk out of Russell's office.
Like, yo, Heidi, where's the sandwiches?
See what I'm saying?
That's for you.
Your eye, seen something.
Nobody else.
You've seen it from the beginning.
That's crazy.
You know, I remember sitting with all.
Andre, well, he's telling me, I'm a start-up town records,
and, you know, he's telling me about it.
You know, what he said and all that.
So what he did.
Without a doubt.
Andre Harrow.
Like, so I've seen a lot.
You know what I'm saying?
Yeah, seen a lot.
Seen a lot.
Seen a lot, B.
Nah, you've seen a lot.
L.L. then did it all, man.
It's like, what you say?
I always knew that.
But I guess this is the value of a podcast.
The way you just explained that
for the first time in my life.
Yeah.
I said, holy shit, he was there before they had a record.
Yeah, I mean, if you think about it, even the fact that,
even the fact may he rest of peace, my man, E. Love, he's the public enemy logo, right?
So my guy who stood on stage with me holding the box,
they Chuck took a picture of my hype man and made it the public enemy logo.
Like, that's my, my hype man, that's my man, he loved, who's my friend first.
Then he was my hype man, but that's the public enemy.
So for me, a lot of the stuff that the way I look,
look at things is like kind of a little different.
I always thought that was the Ellis logo and hip-hop.
Yeah.
Yeah, and that's my man.
It was a picture of me and him in his magazine,
and Chuck took it out and put it in a silhouette and made it the P.E. logo.
So when you see those kinds of things happen,
and Chuck, who I think is one of the greatest ever,
in my opinion, and his voice and everything.
And, like, I remember before he...
Chuck smarter than everybody.
And before he got signed, Rick came to me.
Rick wanted to...
Hey, I want to give you a song, Uziways of time.
I said, oh, Rick, I write my own songs.
Yeah.
But, you know, like, Uzi Wazzo, like, he wanted to get me.
What? Yeah.
Yeah.
Yeah.
Well, let me, let me, let me, let me, let me, let me get to this, right?
Try to explain to me, because I don't know.
Yeah.
And I think I'm a hip-hop historian.
What is the genius of Rick Rubin?
Because no one has ever really broke that down to me, and he doesn't talk, he doesn't do interviews.
What do you feel like?
Because when people talk about Rick Rubin, they talk about him like,
on a genius level.
Not real shit.
I know what you mean.
He'd be sitting in the shit
with the fucking Akumakum Lowry and shit
with plants around him and shit.
But I can't tell you,
I can't break down to Rick Rubin for you.
A nice natural, organic pedicure.
You know, organic little
organic pedicure.
Like, you're my man.
Like, could you explain to me
the genius of Rick Rubin?
You know, so funny.
Like, so when I first met
Rick. First of all, I called him every day.
Yo, Rick, you get the tape. I didn't get it yet.
I didn't get it yet. I didn't get it yet.
Finally, he got the tape. So when I went down and made him, he said, come on down.
I walked in. I saw him in. He came down at five university place.
That's one of the dorms in NYU. He came down.
He was like, who, Jay? I was like, yeah, you Rick?
He said, yeah. I said, oh, I thought you was black.
He said, cool. Let's go upstairs.
So we went up. So we went upstairs. We go upstairs.
The genius of Rick is that he helps you for.
facilitate whatever it is you want to create.
And also, he knows what to take away.
Like, you take a writer like Ernest Hemingway.
He knew what to take away.
Rick Rubin knows what to take away.
So, like, if you look at my first album, radio,
it says reduced by Rick Rubin.
It doesn't say produced.
It says reduced.
It says reduced by Rick Rubin.
So he knew how to simplify doing so much.
And in life, in general, if you think about that,
If you look at furniture, if you look at a room, if you think about he knows how to let things breathe.
He knows how to create space and create room.
You know, we would do little things like tuck the vocals a little lower so people have to turn it up to hear it.
You know what I mean?
There are just little things that he would do.
And this is the thing.
No limitations, right?
So I can play with avant-garde blues.
I can play with rock.
I can play with love songs.
I can play with all kinds of things.
And there's no limitation.
You can't tell me what I can't make.
I'm not even considering that.
Whatever I want to make, I'm going to make.
Doesn't mean you have to like it.
Doesn't mean you have to like it.
They force that Joe to be a gangster.
They forced me every time I start an album.
But you ask about the genius of Rick.
Kill some people.
You're asking about Rick.
All right, yeah.
Yeah, you asked about the genius of Rick.
The genius of Rick is him teaching you how, what to take away.
And then keeping it basic, you know?
And understanding the right songs for the right person at the right time.
You look at Johnny Cash redoing a Trent Resner song, Hurt.
And you look at the way he approaches that, the way Rick will produce that, that's important.
So that's why you can go and you can listen to you too, but then you can listen to Metallica,
but then you can go and you can listen to the cure,
you can listen to the clash,
you can go and you can listen to, you know, Johnny Cash,
but then you could flip it, you can go to Bob Marley,
but then you can go to Led Zeppelin, right?
You can go to the sex pistols.
You know, you could go.
So being able to really listen to all of music
and understand all of music going from miles to Coltrane,
to, you see what I'm saying?
You know, those Glenn Miller, you know, you know,
Jimmy Dorsey, Tommy Dorsey.
So it's no limitation on your world of music.
And so, you know, when I approach music and when I approach my life,
I don't approach you with any limitations.
You know, I'm not in this to try to remain what I was.
I'm in it to expand my soul, right?
And so that's the difference.
And that's the thing you learn being around Rick.
Now, we didn't always agree.
you know, he, you know, like, you know, he will say is false,
but I remember him, I need love, no, you can't do it.
You know, he didn't agree with that.
I thought that's what you was making reference through the whole time.
Like, when you came with, I need love, nobody never did that like I thought you were saying.
No, no, no, no, I did that without Rick, but I did that.
So here's the thing, right?
Someone can teach you about not having limits, but where you go with that idea can be
completely different.
different, right? I can teach you how to work without limitation, but you may make a decision
that requires you to not be limited in a way I don't agree with. Right? So that's what
you have to kind of think about. So I took the principle of no limitations all the way. That's
why I do what I want to do. That's why people want a pigeonhole it to make it about
LL does love songs, but those who really know my catalog, no, that's not really all
I do.
That's just what the commercial world tries to force feed people into, you know?
Ding, ding, ding a ding.
Ding, ding, ding, ding.
Yeah, yeah, 1,900.
What?
That shit there?
Yeah.
Holy shit.
That shit.
Yeah.
Yeah.
What?
Hello, Koojay.
What's good?
You know what I've learned.
The things that really matter.
can't rush them.
Fats.
You can't rush the sauce.
You can't rush the music.
You can't rush relationships.
And you definitely can't rush great tequila.
That's why 1800 tequila stands out.
The name goes all the way back to the 1800s.
When the Beckman family started making tequila.
And that patience, that attention to the craft,
has been passed down through more than 11 generations.
That's legacy.
Sometimes you just got to let something cook.
Juan Beckman Vidal aged 1800 of NEO longer than he even had to
because he knew it wasn't ready yet.
I respect that.
Don't put it out just because you can put it out.
Put it out when it's right.
That applies to a record, a conversation, move, you're making, and clearly a bottle of tequila.
Once you get it right, you share it with your people.
That's always been part of the story.
Good tequila, good conversation, and the people around you really appreciate both.
Passion, hard work, honesty.
Those words are written on every bottle of 1800.
And honestly, that's the foundation for anything built to last.
So take your time with what you're creating.
And when the moment is right, share it with your people.
1800 tequila.
Good stuff takes time.
And the best stuff's meant to be shared with your people.
The hard rock bat casino app is here, Ontario.
It's safe, secure, and crystal clear with fast payouts
and 24-7 local sales.
support. You can play over 3,000 games right here, including hard rock bet casino exclusives.
The hard rock bet casino app is here, Ontario. Roll with us. Must be 19 years of age or older to
play. Ontario only. Please play responsibly. Concerned about your gambling or that of someone
close to you, visit connectsonterio.ca. Hey everyone. I'm Mikey Am. And I'm Trevor Sycamma. And together
we host the NFL fantasy football show. Fantasy season is upon us. Are you ready to dominate your
league. Because if you aren't locked in with us on the NFL fantasy football show, you're already
playing from behind. Every episode, we're going to dive into the biggest fantasy headlines.
Injury updates that you'll need before kickoff. The best starts and sits across every
position. And matchups you can exploit to destroy your league mates. You know, we're talking sleepers,
breakout stars, and the guys you cannot afford to bench. From rookies on the rise to longtime stars
still at it, we cover it all. Whether you're a first time player or a
grizzled vet chasing another championship.
We give you the advantage and the confidence you need to make every move count.
Weekly analysis, hot takes, and unique insider knowledge all in one place.
Does fantasy dominance sound appealing to you?
Listen to the NFL Fantasy Football Show on the IHart Radio app, Apple Podcasts, or wherever you get your podcast.
Hi, I'm Bob Pittman, chairman and CEO of IHeart Media, and host of the podcast, Math and Magic, stories from the Frontiers of Marketing.
I have some new exciting interviews coming to the math and magic feed this fall.
IHeart's own Hoda Kotbe is joining me to talk about her new business venture and podcast, Joy 101.
Your timeline is not anybody else's.
Stay in the game and let them find you.
I'm also talking to Capital One's Mark Mentry.
Be there in the key moments to build relationships.
Because then when things go well, you can say, congratulations, guys.
We do it at the end of IHeart Festival and Jingleball.
and marketing executive Diego Scottie.
The fourth stakeholder that to me is critical is society as a whole.
That purpose-driven marketing should be part of your mainstream marketing,
not just something that you do on the side.
Listen to math and magic, stories from the frontiers of marketing on the Iheart radio app,
Apple Podcasts, or wherever you get your podcast.
I'm Brett Coleman.
And I'm Trevor Sycamma.
Have you ever watched a game and wondered what really made the difference beyond the final score?
That's exactly why we created NFL Pro.
He's throat.
Got a man wide open.
Seahawks!
Every week, we use exclusive next-gen stats
insights and NFL content
to break down the biggest stories,
matchups, and moments from around the league.
We go beyond the box score
to uncover the numbers,
the tendencies, and details
that help explain what actually happened on the field.
Fires it out the flat to Barclay,
who beats one man,
spins past another,
leaps over at third.
And don't worry,
this isn't just a show
for stats experts, we use advanced analytics to help tell the story behind the game, turning the numbers
into insights that every fan can understand and enjoy. So whether you're a casual fan learning more
about football or a hardcore fan who can't get enough analysis, our goal is to help you see the
game in a whole new way. If you've ever wanted to know why a playwork, how a matchup was won,
or what most fans missed on Sunday, NFL Pro delivers insights you simply can't get anywhere else.
Listen to NFL Pro on the IHeartRadio app, Apple Podcasts, or wherever you get your podcast.
You know what's crazy to me is we're talking about I need love.
My brother, rest and peace, Angel and his voice, AJ and no alarm.
They used to throw bus rides to like King Dominium and Parks like that every summer.
Bush Gardens.
Bush Gardens.
And then one day I'm on the bus with him, my man, Vance, romance.
I don't even know if these guys are alive right now.
but AJ I seen them the other day
but I remember we got on the bus
and the whole
fucking bus started singing
I need love. I mean the whole
bus maybe a thousand
times we go on to Virginia
and it was sometimes to stare at the
wall. I took a just grown man
in there singing that shit. That shit
was just like
it was different. You know because
we all need it.
You know we make music in a culture
that you know a lot of it is
ego base. But then sometimes
you got to get past that and just deal with
the truth of humanity. We do
need love. Now, whether
you have the courage to admit it or not
is another conversation.
You definitely need it. Yeah, but you definitely need it.
Deep down inside. You know,
and it could be as simple as you need it
to love yourself. But
whatever you, however you look at it, that
was the thing. So I never was uncomfortable
with the idea of being truthful
about whatever it is I felt.
You know? You know what I mean?
no matter who's watching.
So it's kind of like
the ultimate rebellious move
because everybody's trying to be a tough guy,
but I'm confident.
You know, like, it doesn't mean I'm saying
you got to be what I...
You know, you got to be like me,
you know what I mean?
But I'm saying I'm coming
so I can say I need love
and feel very comfortable
and then sing I'm bad right after it.
You know what I'm saying?
And it's all good, you know what I mean?
So...
Yeah.
I always appreciate it
no matter how much you evolved
and how big of you got.
Your passion and love for hip hop
Love it.
Always stayed.
Yeah, I love it.
It never dwindled.
It never compromised.
All right, I'm getting this Hollywood money.
You always kept rap and hip hop up here, and I love that.
I love that.
Let me tell you something.
And you guys get money.
I mean, a lot of people get money.
Man, you're going in one room with your remote control.
Knock it off.
I don't care if you got 500,000 square feet.
You got one room you like the most
and you're in there like this or like this.
Knock it off.
You're on your phone in that same room.
Like a lot of it, a lot of things I think.
That was the illest shit up.
You got one room you like and that's where you're going.
Everything else is hype.
Everything else is for somebody else.
Right?
Like, why do you think?
You got your favorite chair.
Your favorite thing.
Yeah, you go.
Here you go.
Exactly.
It's comfortable.
Like, you know, like, I don't want to move.
I mean, you could get me 10 times my network tomorrow.
I don't see, I might buy something, but I don't know if I'm moving.
I don't think I want to move like that.
Like, I'm good.
That's how I feel.
Yeah, I don't want to move.
So, so what, why am I telling you that?
There's an old saying, right?
Professional says, the amateur says, I want to be where you're at.
Professional says, well, you're going to have to go through a lot of pain, a lot of trial, a lot of this and that.
amateur says that's easy for you to say you're a professional.
So let that sit for a minute.
So why am I saying that?
I'm saying it because I know that a lot of people want to make money.
And I understand how important it is.
And we do need to make money.
Yes.
We do.
It's very important that we make money.
Like I'm doing Dreamfire with Ben Crump.
You know, these are important things.
Fiscal responsibility is very important.
It's very important.
That being said, you cannot, I said this to someone.
early, your value cannot be determined by your bank account.
If, you know, people always want to say, well, who did the message come from?
Who did the message come from?
I said this earlier.
If a homeless man tells you not to do push-ups on the subway tracks, you should listen.
He don't have a lot of money, but you might not want to do that.
Okay?
So grandma, granddad, auntie, uncle, advice cannot be based on what somebody has.
The comment section always wants to make it about what people have.
But wisdom is not that wisdom and money can coexist, but they're not always the one and the same.
Right?
You see what I'm saying?
Some of the guys I looked up to in this business when I met them and I talked about the business,
they ain't no shit, well.
I was shocked.
These are the biggest guys in the game
because, you know,
I've been doing this shit myself,
like independent,
my own videos,
my own promos,
my own radios,
my own,
so when I sit down
with the bosses,
the legends,
and I sit with them,
I'm like,
oh, these nags got lucky.
Well,
a lot of times...
They found an artist that just blew.
And they look like they know a lot,
but they found it,
they found the artist
They're blow.
Well, yeah, it's that.
And a lot of times, you know,
and this is just something I learned in life,
you may rise to the level of your goals,
but you will fall to the level of your system.
Mm-hmm.
You know what I'm saying?
So your goals, you'll get to your goal.
You can get there,
but your system is going to determine
whether you're able to state it.
Mm-hmm.
You see what I'm saying?
So how are you handling things?
So a lot of times what you have is you might have somebody
who, they may not be the best.
brightest, them sharpest knife in the drawer, but they got a solid, consistent system that
allows them to succeed, even though they're not that bright.
Yes.
Right?
So you might have, you might have the one, two, three tactics that are really brilliant,
but they got a system that just works.
Yes.
You feel me?
Yes.
It's like carrying buckets versus having a pipeline.
Yeah.
One dude, he got all the muscles.
He's carrying buckets.
He's incredible.
But you're like, yo, this dude over here is weak, friend, but he got a lot.
a pipeline of water.
Right?
You feel me?
So you got to look at the system of your life.
How are you eating?
What are you doing?
How are you handling your business?
Are you saving your money?
Are you paying what's supposed to be paid?
Are you taking care of things the people you're supposed to take out?
Are you taking care of yourself?
Are you saying no when you should say no?
Are you afraid to say no?
Are you afraid to say no to yourself?
Well, one thing I always talk to you about is,
other than the big mind of all big mind that you got here
with you. I've never seen you with a crew,
entourage, a bunch of friends.
When did you decide that you didn't want to be the guy
with the entourage, the friends, the this, the that,
or did anything ever happen to you that made you feel like?
Of course. I mean, listen, I was taking dudes on tour,
you know, try to send them home.
They know other dudes from the neighborhood on the tour.
then they go out in the crowd and hurt people.
End up in jail.
Rest it up.
Was it a conscious thing for you to be like,
yo,
I'm going to navigate this shit on my own.
Yes.
You ever seen a walking with a panther?
You ever see the jaguar
and the goddamn jungle jump out,
jump on one of them camels?
Like he'd just be up in the bushes
and then you look like,
or you sometimes you just got to jump
on the camels neck yourself.
Yes, because ultimately,
You're responsible.
You know what I'm saying?
And I don't want, I can't have, respectfully,
I can't have morons around.
And I'm not calling everybody I have hung out with a moron,
but you got to be disciplined, man.
Like, if you're going to be around me,
you have to have discipline.
You know what I'm saying?
Like, I don't have people around me
that don't have discipline.
I don't do the lax of days ago,
yo, whatever,
and talking to people crazy,
I don't do that.
You'll be gone.
Because like I always say,
there's a difference between nice and kind.
I'm a kind person,
but I'm not a nice guy.
You know what I mean?
Break that down.
So nice is wanting to be liked,
not wanting to offend people.
You know,
oh, this is okay.
You stepped on my white shoe
with your oily boot.
That's all right.
That's nice.
Kind is don't step on my goddamn shoe no more.
We good,
but don't do that no more.
Right?
I didn't take your head off.
I'm kind about it,
but don't do that.
And you need people around you who are like that to me.
So I keep guys around me that have that kind of mentality.
We're not going to be rolled over,
but we're not looking to roll over nobody.
And I don't walk around my chest poked out
because that's how you're getting trouble, right?
We learned a long time ago in the street.
Manners.
Manners go a long way.
A whole long way.
Manners.
Pardon me.
excuse me, my back, thank you.
I see that work a million times.
Yo, man, is this?
So that's how I like to move.
Plus, I like to think, man.
I got to think.
I don't want a bunch of people around me,
like I can't think they're talking
about some stupid stuff that is not making any sense to me.
I want to think.
Now, if you can have a conversation,
okay.
That works.
but if it's foolish, fully, I can't.
I ain't got no time for that, man.
You know what I mean?
I got dreams that may come true.
I got dreams I need to make come true.
You know what I?
You made a lot of dreams come true, brother.
Like, your shit, your life is been a fucking
beyond a blessing, a testament.
You know, you're like, I don't want to jinch you,
but I always tell everybody, like, you're like the perfect representative
of hip-hop music.
That's a fact.
Like the most perfect.
Like, to me.
Well, look, I'm floored and God is great, and I give God the glory.
You know what I'm saying?
And he's inside of me, and I give the God of me glory as well.
That being said, I'm flawed like everybody else.
But the thing is, I just don't go out of my way to have problems.
You know what I'm saying?
Like, you know, you got to know when the, you know, my man, the old hustle,
you tell me, your pop one, chill one, man.
You got to know when the pop one, chill one, man.
You know, you got to know, you got to know you.
man. You got to know when to fall back a little bit.
Like, you know, when to fall back, when you're getting a little,
when you get a little out of control and all, like you got fall back.
You know what I like the third rail, man.
I always touch the third rail.
Yeah.
I like to slip a surf.
Yeah, okay.
You smell that?
That's Joe.
He likes the third rail.
That's Joe.
He likes the third rail.
You smell that?
Yeah.
I'm doing push-up on the ironies.
Diamonds, like, diamonds.
Yeah.
the time to widen
to the doubt
you're talking.
Joe and Jada
Show.com
we got new merch
fresh off the
pressings.
Go get it.
Big out of big
bomb.
Joe and Jadisho.com
you can get the
little cold for a t-shirt
with a hoodie tag.
It's my favorite right there.
I need an extra large
show and Jadishow.com.
Go there and get it.
We've signed to the same
label.
Not to tell their business
in general,
But I used to hang out with bone thugs in harmony all the time.
I might have sold two records.
I ain't had no real money.
You know, these guys were selling 30 million records.
And I'd be in a hotel room with them,
and they're discussing, like, business
and what was happening to them as shit.
And I really, really would stay quiet
because I knew I didn't have as much money
as them.
I wasn't as big as them,
but I knew they were getting jerked.
Yeah.
And I knew how to explain to them,
yo,
look,
these dudes are jerking you.
This is going on,
this going on.
But me being the brokeest dude in the room,
I was actually afraid
to bring it to their attention
and be like,
yo.
See,
and yeah,
I'm glad you said that
because that goes back
to what I was saying earlier.
See, man,
let me tell you something,
man.
No matter how successful you are,
you had to start somewhere, right?
Mm-hmm.
So if you met me when I was 16 and I ain't had no paper,
who was I?
Because I had it in me to be what I am right now.
So, you know, like, you can't base it on dollars.
There's dudes, there's kids watching right now,
this guys watching right now, they got potential.
They're smart.
They got to really believe in themselves.
Like, you got to believe, like, you really are that dude.
Like, it doesn't matter.
Be delusional.
It ain't a delusion
It's reality
I know what you're saying
And I get it
And I respect that
And I understand people
When they say that delusion
Listen man
Just believe in yourself
Believe in yourself
Man
God damn it
Make it a reality
Like we ain't delusion
Yo make it a reality
Yeah we ain't delusional
About nothing
We want to win
I'm like
When I was 16
It wasn't like
I'd be standing on the block
You know
Because you know
Everybody out there
And dudes is like
Yo
This one rap
That one rap
And I'm like
Yo but standing
out here talking about I rap don't do nothing.
Folding, you got your hands folding on the corner.
That was real advice.
But I had no money.
No, it happened.
You know there ain't nothing happening right there.
Just saying you can wrap you.
This is what I'm saying?
So what did I say?
I said, yo, we got to be like helicopters.
We're talking about something.
We got to like get our minds up out of here
to like see what else is going on in the world
and just kind of rise up above this thing.
I remember when I was like,
I don't know, maybe 14 or something.
And, you know, we play hooky.
We cut school.
We didn't go.
and I'm in my man's garage
and they were sitting all in a circle
and everybody was smoking weed
and they was all...
And I wasn't.
I stood up in the corner
and I was just standing up in the corner
and I just watched them.
And I watched that everybody.
And I'm not...
This is no, not a problem.
I'm not saying people sitting smart.
I'm not doing any of that.
I'm talking about what I saw.
I'm not judging, right?
And I was in the corner
and I watched as they transform.
It's not the weed, but it's what it brought out of it.
You feel me?
Because everybody's different.
And I watch it.
Watch them transform.
And I remember saying to myself,
there's got to be more to life.
They're sitting in this garage smoking weed.
There's no way that this is it.
There are people out there right now
that have dreams and they're settling.
They're settling because they're afraid.
They're settling because of what their friends do.
They're settling because of what their aunt said.
They're settling because of what their uncle said.
They're settling because their father's in jail.
They're settling because they got pregnant young.
They're settling because this is all I know.
But you have bigger dreams.
in there. Don't limit yourself.
It's got there's more
to your life. And dreams don't have deadlines, right?
So, like, guys like Cornelius Vanderbilt,
you know, he moved from steamships
to railways at 80-something years old.
You know, Colonel Sanders, KFC at 60-something.
Yo, he was 60-something when he made
Kentucky fried chickens? Yes. Yes, you can do so.
Shout out to the chef last night. Yo, Jeff made some
fucking fried chicken in the grand.
Yo, I got to tell you.
Legend.
You don't do it.
I'm so hungry right now.
No, no, no, you don't even understand.
He got this macaroly salad.
I want some chishironi's depoyo right now.
Yeah, that boy, Cornaro.
That boy lit their shit up last time, man.
That boy gets a fried chicken.
I said, God damn, chef.
This shit on fire.
It ain't make your dingo.
No, that's a fried nigga chicken wing, man.
I mean, me, shit.
Tell us about NCI.S New York.
So NCIS New York is fun because.
Oh, shit, you get to work home.
Huh?
Yeah, yeah, because you're always somewhere else.
Yeah, I did L.A. for 14 seasons.
So we did, yeah, yeah.
So here we are.
And New York is a whole different beast.
It's a grittiest show.
It's different.
It's more cinematic.
We shoot, you know, stages in Brooklyn.
We shoot all over New York.
And it's, I mean, it's going to be a wild show.
You know, myself, Scott Khan, Jennifer Beal.
And General Bill, she's from fame.
What a feeling.
She's in that
A whole lot of other great actors
And it's
I just think it's a spectacular show
It's gonna be on CBS Paramount
CBS. It's, it premieres October 6th
Yes, sir
And the character is kind of
He's back home
But he's a little bit of a stranger
In his own town
We've been going along town
Things have changed
Things have changed
Oh, things are going to change
So it's a lot of fun
A lot of fun
So people got to definitely check it out, man.
And, you know, and you know, also, I don't know
whenever this drops, but got the festival coming up,
rock the bells festivals coming up.
I never get hired.
I never get hired.
You get this guy all the time.
See, I said, appreciate that.
My man, walk, you know, walk.
They bullshit.
I'm on you.
They don't want me.
Yes, they do.
Yes, they do.
They want him.
Yes, they do.
They want him.
They want, they want, they want, they want, they want, they want, they want,
motherfucker.
I showed up, love.
Who's on the new rockin'
show me?
What the thing?
You just said in my job.
He just said everybody
every time.
You're a fat sumacoon loud joke.
They're going to have you right.
They're going to have you over there.
They're going to have you over there.
We're going to call you.
You, what?
Your walk.
BPC.
Walk.
Call my man Joe up, man.
Come on.
Stop playing, man.
I got you.
I got you.
The bell's walk.
Keep calling me.
I love you.
I love you, Walt.
Shout out Vermont.
I did a concert in Vermont last week,
and I was so jealous to him
because he was in the ATL.
I even called him.
I knew his shit.
He was in Bow Wow.
I had a cookout in the next day.
That's crazy.
Being Bowman.
I always say,
I go to Atlanta.
I've never been to a cookout all these years.
Bawawawaw called him by 2 o'clock.
He laid the, it was right.
Watch the game.
Let me tell you something.
He didn't.
I call him.
I'm like, yo, stop.
What's the ACL like?
Right?
Because it was some New York weekend.
shit. I really wanted. He was like, man,
the rain, thunder, this. I said,
damn, kiss. I was actually jealous. I wanted
to come tear that shit down. I see you
at a Woodstock type of show.
You know what's up. You know what's up.
You know, listen, this ain't that?
That ain't this. It's cracking kiss.
Make some noise for LL, baby.
Appreciate it.
Yes, dude.
L.L. Serving the world.
What up, y'all? This your main man,
Memphis Bleak right here.
host of that Rock Solid podcast.
And each week we bring in you exclusive looks inside music.
Everything happening inside the culture.
Some of the best conversations were the biggest names in the game.
You had a little bit more pressure to be good.
And they didn't care if you was a girl.
Like, you wasn't getting no points.
If you're not trash, you better be not just good.
You better be great.
Listen to Rock Solid on Black Effect Podcast Network,
iHeartRadio app, Apple Podcasts, or wherever you streamed podcasts.
I'm Kerry Champion, and in this new season of biggest rivalries of all time podcast,
we take you back to the very first rivalry of the WNBA.
The Comets were the real deal.
I mean, come on.
The Liberty was just tough.
Oh, God.
The New York Liberty versus the Houston Comets.
When we hit the floor, it was hot, heated, fights, elbows, competition, trash talking.
Who is the better team?
People live, but numbers don't.
Listen to biggest rivalries of all time on the Ruffalo.
High Hard Radio app, Apple Podcasts, or wherever you get your podcasts.
The WNBA playoffs are here, and Good Game with Sarah Spain is the only daily podcast
that'll keep you up to date on all the action.
We'll make sure you're the smartest fan at the bar by bringing you interviews with some
of the best minds in basketball, including your favorite coaches and players.
No one cares what we did last year, if anything, that's a bigger target on our back.
Want to know what's really going on in the WNBA?
We got you.
Listen to Good Game with Sarah Spain on the IHeart Radio.
app, Apple Podcasts, or wherever you get your podcasts.
I've been hearing for decades that the markets can solve climate change.
Today, we have more incentives for market solutions than ever, and emissions are rising.
On this season of Drilled, Carbon Cowboys, the story of three market solutions colliding in one
multinational boondoggle.
You've got to give Bruce of the guy's credit.
They're Republican kids.
They don't give a shit of money.
It's now.
Listen on the IHeart Radio app, Apple Podcasts, or wherever you get.
your podcasts.
