Joe and Jada - Nigel Sylvester talks Sneaker of the Year, Jeezy collab & PREMIERES new Stove God track for 'Brick After Brick' rollout

Episode Date: April 14, 2026

Fat Joe and Jadakiss are joined by Nigel Sylvester, BMX rider and Nike collaborator who just took home Sneaker of the Year for the Air Jordan 4 'Brick by Brick.' Nigel breaks down how the iconic red colorway came together, the new rollout strategy with Jeezy, what's coming with the new ‘Brick After Brick’ drop in May 2026, and he gifts Joe and Jada some of the FIRST pairs of the new kicks. He tells Joe and Jada about signing with BMX legend Dave Mirra at 18, growing up in Queens and developing a love for bikes in his grandmother's driveway, and the wild moment at ComplexCon when he announced free sneakers and 5,000 people cleared out of the building in seconds. Joe shares a story about Rip Hamilton's 24-karat gold Jordans and MJ's incredulous reaction when he found out about them. Plus, Nigel premieres Stove God Cooks’ new track "Brick After" releasing in conjunction with the new sneaker, Joe claims to have “met the algorithm,” and they revisit their hatred of the loafer-sneaker hybrid. Joe and Jada is now STREAMING ON NETFLIX! Merch is here! https://joeandjadashow.com/ All lines provided by Hard Rock Bet6:00 'Brick By Brick' winning Sneaker of the Year 12:00 Joe's wild MJ & Rip Hamilton story 17:00 How he fell love with bikes 22:00 Jeezy's collab & Joe "meeting the algorithm" 33:00 Nigel gifts Joe and Jada some of the FIRST 'Brick After Brick' sneakers 37:00 'Brick After Brick' rollout 41:00 World premiere of Stove God's "Brick After" 50:00 RIP Dave Mirra 54:00 State of sneaker cultureSee omnystudio.com/listener for privacy information.

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Listen to Eating While Broke from the Black Effect Podcast Network on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. A few weeks ago, he was down in Florida, met with MJ for breakfast, and I gifted him the first pair of brick out for brick. Nah, you guys have a second to get gifted. Man, this is an honor, but we're... Don't try this at home. Yo, welcome to a new episode of Joe and Jada bought to you by our presenting sponsor, 1800. Keep it 1800, y'all.

One. What's up, y'all? It's the biggest in the motherfucking game. Joe Crack the Dawn. You know who it is, your boy, Jada? You know what it is, the Joe and Jada show. Every show legendary, every show. I kind of go fuck yourself.

We're the biggest in the game. Nobody's close. Go ahead, kiss. Man, roll it out. Talk your shit, man. When you think of today's guests, you think of a pretty solid individual, you know what I mean? Pretty, more than pretty solid. Think of a hell of a guy, nice guy.

Cyclists. You think of Queens. You think of community. You think of the bag. Because he got a hell of a lot of the endorsements in Burma. One of the most guys with the most endorsements you're going to ever see in your life. He gets back. Yeah, yeah.

That community, you know, he does stuff in the hood for the hood, for the people, always, no matter how, how grand of a person he becomes, he never forgets where he's from. And that's very important. Big time. You think of bikes.

You think of tricks. You think of doing some amazing content all over the world in the air, on the ground, on the water. I mean, whatever you can think of, he's done. You think of sneakers. I don't know how he managed to get these deals. He dropped Air Force ones.

He came with Jordans. He's still doing Jordan. Now, he got the apparel that's looking like fifth ever apparel to go with the sneakers. It's nothing this man can't do. Ladies and gentlemen, it makes some noise for my brother, Nigel Zoufaster. Wow.

I appreciate that. Thank you. Thank you. That was crazy. Welcome to the show. Mind you, Sybester, man. Sneaker of the gear.

Tell me about that. Everybody got sneaky. What they got, you know, I got Mayer with me. And you know, May is borderline street guy, borderline,

clean-cut sneaker guy. So you told me to that. What a hell of a description. Yeah, yeah, because you talked about I've been wearing sikone since I was a fucking baby. Sokhanes. He's just soconies.

It's soca. Get the fuck out of you with that pronunciation shit. They got his adidas. All day I dream about sex or it's sikonis. It ain't no sockanis and shit like that. Fuck out of you with that shit. I thought it was the same thing. I saw it pronounce it too.

Socany? No. Cicone. Cicone. The company. The home was a rocking. That's what I thought it was. Right.

And too. No, he told me. soccer needs today. Mike Packer. Mike Packer's the one who told me this. He was in the cold me. He was like, yo, Sockonese. Mike Packer told me the proper pronunciation

was Sokony. It still don't fit. Think of all these sneakers. We got a guy on here who's a serial penny loafer sneaker guy. Man, you got a sneaker. That's a penny loa. It's a leaker.

Yo, yo. Hey, yo. Don't pull it, though. No, no. No. What I'm saying is this. Yo. Does he actually have a penny in the thing?

No. He got the silver joint, so he should throw a nickel. He should throw a nickel or a diamond. Yeah, he didn't have. You don't put a diamond and shit right there. But with all these sneakers, right, y'all Nigel, with all these sneakers, you want sneaker of the year, man. Incredible. What did that feel like?

Incredible. I had no idea. going to happen, right? When we dropped by bricks, the energy was built. So all year people are talking about it. I'm like, listen, I just wanted to put out a dope project, whatever happens after that happens. So we're in Vegas, and they're doing the complex. You was on stage. I was there. You was on stage. We were close by, like, watching the live stream. They started to go down from 10, 9, 8. Oh, so you did, you did not know I was going to be speaking. I had no idea. No, I had no idea. I thought they told you.

I had a time, though, you got a way to come down. I had no idea. Oh, that's true. I was fighting for you. Like, we were prepared for it, but I had no idea. I didn't have to fight, but I was fighting for it. I mean, let's get it. I appreciate that.

All right. So we had preparation for it, just in case it did happen. And when he announced it, man, like, you put on that stove guard, cocaine cologne. We were just in the sprints event just like celebrating him, bro. All my people was with me. It was a beautiful feeling, man. I've been working so hard for us like BMX in and then being at Nike for so long

working on shoes, working on apparel and whatnot. The color wave. Who came up with that color wave like that? Because that color wave brick by brick. That's what did it. That's what made it the sneaker. When I saw that shit, tell you the truth, I like hoarded them shit.

How many pairs you got? I got like maybe like four pair, but I don't really wear it. Why not? I just look at them and call them the sneaker. I don't know why. Some shit is like a museum, a hieroglyphic, or some shit.

Just yesterday, my stylist was in my house getting some office for today. And there he is. I said, y'all and I just a vest to come. He said, well, maybe you want to wear the brick. I said, nah, you know, I don't really wear the brick by brick. Like, that shit is special right there. Like, you can't.

You got full hair, bro. No, I look at him. I do that too. He'd go. Just too fly. I love that. I love that. No, it's too fly.

Man. Love that. I appreciate that. And so how would the cut, you seen a couple of colors and you was like, yo, this is it? No, we went into the process known we're going to do an all red four. So sat with the team. Shout out to Frank Cook. That was a different, Frank.

Frank, Frank, Frank, a wait on my package, Paul. You want, all right, I'm going to tell you all something that's crazy, right? That's crazy you shout out Frank Cook, right? Because some white guy got on stage when we won sneaker the year. He was like, yeah, he designed it. They was like, yo, the guy did it. I knew allegedly through, you know, I'm a sneaker collector that Frank Cook, you know,

shefted up with you. But they had a white guy came on stage acting. That's that shit, I'll tell you about. I don't know about all that. With music, somebody went to Grammy and the nigger, come on. You never even met him in your life. It stands next to you and tells everybody how he did it. It's crazy.

I have one of the moments with your sneaker. In Vegas. Swear to my mother, rest in peace. I'm on stage. sneak out of the year and they bring some white dude on stage with me and he took the credit

and I'm sitting there with the dude and I know I hope it wasn't Phil Knight It wasn't Phil Knight. It wasn't Phil Knight I'm telling you there's this shit

I mean, hey look sometimes I think Jay to Kis has a good time and he really just don't listen to me right? All I do is listen to him. Right. Yo.

All those days you've been talking. Yo, he don't listen. He's here. He's like, all right, cool. Yo, bro, let me tell you something. The guy stood on stage and took credit. And I was just like looking because I knew you and Cook, chef something up.

And when I told Cook, Cook just started laughing. No, you got to laugh about that. I'm going to Frank. You got to laugh about that. You hear of this. Man, it's crazy. Yo, that's crazy. I was in a scandal.

Like, they brought up the white guy. They was like, yo, he's responsible. I said, huh? You know, because I'm one of them, you know, let me tell you. Nobody owns me. Nobody owns me. That's a different type of thing.

When you're not scared and nobody owns you, that's a different type of thing. Because me, I think my natural, what I think, when they didn't come next to me, I'm like, this is the guy like in the Grammys where they bring the record guy who never met Cardi, stands next to her and takes the credit for the Grammy,

this and this and now. I say, oh, shit. So when I called Frank Cook, he didn't talk bad about the guy. He didn't say, now he just started laughing on the phone. He's like, where they got a guy saying he did that? He's like, yo, Joe, that shit crazy.

I mean, listen, we got the footage. No, y'all, you did it. Which we're going to release that as soon because we're going to something else. That's crazy, though. That's crazy, though. That's wild. The scandal of the cheese. I'll, like, back to,

Bridgeton. Because he's going to forget what he even actually. I did take a couple reds? How did you get, how did y'all nailed that color? Man, listen, so the first one that came back wasn't right at all. Uppers were two orange, some of them were just too pale, and then we actually, on the second rounds, and we got it right. And then we added that brick texture around the bug guard,

and we knew we had one, bro. Like that, like those second samples were insane. You know what I need, Nigel? I need the one that didn't make it. that's the ones I collect really samples yes he got him

he can bring it this way I may have one side I don't got the full pair of you see what one one sneaker no that's not gonna be good at right I gotta find out of the side for you you know I told

I told Michael Jordan stop right I told Michael Jordan the dinner you missed I don't know when you was at you came late they set you up for the late light.

You got him a lot of there? Mike told me, I waited for you, though. I couldn't wait no long. No, he waited. I was good off that. Mike never told me. No, no, no, no, no, he waited for you.

We waited for you. I kept asking him, your wish, kiss. They were like, yo, you still ain't here. He's coming, he coming, whatever. But in any case, not the discussion. You know, I got to learn to not talk so much. Sunjet?

Nah, I stopped lying. So they go. So I'm telling Michael Jordan A story So I go to Rip Hamilton's house I'm telling you the truth Rip Hamilton team Jordan

No No because it's Relevant We're talking about We're talking about Jordan No no I'm gonna tell you Okay

No I'm gonna tell you All right Ripper Hamilton won two championships the owner of Detroit made him 24-carried gold whip Hamilton Jordans in gold as heavy as the 1800 bottle

like the real shit he got it in a case he didn't even let me take a picture I was like your rip let me get a picture he said nah no no no you can't take a picture I was like your whip let me get the picture I called you I FaceTime you I was like yo look at this shit

I've never seen nothing like this shit is really museum type shit you saw him Tima Team Mac, you saw them? Oh, I thought you was a... Oh, one chip at Detroit? Look. Yeah, you ain't like bumping into Ben Wallace, huh?

That's all fucking... Oh, man, there we go. You know... You know? Ladies and gentlemen, sneak peek at our next guest, team at our next guest, Timet. Yo, listen. Wow. You're listening.

Team Mac. Yo, one shit. The man gave him some gold Jordan. So when I told... No, not brick and gold. Now, I swear to my mother, I've seen this with my eyes.

He hasn't. I've never seen nothing like that. He did not let me take a pick. Now, he let me get sneakers. You know, he let me go in there because, like, I'm asking you for the sample, that's what I do for a living. Okay.

I go to your closet. Yo, I go take some shit. my collection, this is my collection. So I'm up in there. He's giving me P.E's, but he won't let me take a picture of it. So I tell Jordan that story. George was like, possible. He don't got that. I say, yo, MJ,

he got that. Like, you know, it's a gold-plated, you know, the owner. He was like, he didn't got that. I see you, MJ, I'm telling you. I've seen it with my own. He says, I got to prove that. I didn't approve that. That's how I know he ain't got that.

I said, well, I'm telling you, he got it. I've seen it with my own eyes. So Scandalo TV. He fucks up. Another cheese, mate. He fuck something up for him. You got somebody fired. I'm telling you, that boy, MJ was like,

he ain't got that shit. I'm telling you, I say, MJ, I seen it with my own eyes, Joe. He got that. I didn't get that permission for that right there. I said, well, I'm just letting you know. That may be, and then that made sense why the nigger never let me take the picture. But I FaceTime.

you with that, right? You saw it. I got one, one, I got one customer with me. It was a secret to you just put it out. That was Netflix. That was global now. Now someone definitely getting clipped. We talked to sneakers, man. What you want me to do? They just,

I just got a bunch of sneakers in my garage. You heard about it? Yeah, I got a bunch of sneakers in my garage. But anyway. Right. Right. Yo, we just want to let y'all know. 1800 is the fish you tequila of Joe and Jada.

We're doing it big right now. We're keeping it 1800 the premier tequila. And let me tell you something. This 1800 is something special. When me and Jada get on that 1800, it's fire. You can see we got the engraved special bottles. A staple. Known for craftsmanship and consist.

You know what I mean? 1800. 1800. Bites. Bikes. Man. How do you fall in love with bikes? Right.

And at what age did you fall in love with bikes? And have you ever got a bike stolen when you was a kid? So I fell in love with bikes at four years old in my grandma's driveway. I grew up in Jamaica, Queens. My mom worked crazy hours.

So I would spend a lot of time at my grandma's crib. And one day we came outside and had a big wheel in the drive. driveway. And for some reason, I got on the big wheel and started ripping it around the driveway. And my cousin was like, they're going to put these cones up in the driveway for you. And like, whatever you're doing right there, do it around the cones. I started to drift my big wheeler around the cones and the driveway. I'm four years old.

Four years old. Changed my life, man. A lot of bikes at that point in time. They ever stole your bike? You left it in front of the store. Nobody stole your bike. I'm stealing bikes in Queens, man. I mean, they stole my bike. I still had my bike, though. Ever stole one of your bikes? It stole my big wheel.

It stole your big wheel. Yeah. How did you get your big wheel? I grew up in a building, no elevator. Right. Me and my mom's, I used to leave my big wheel under the stairs. Somebody called me.

I couldn't carry it to the third floor. I was too good. My mom's getting carried. That's crazy. It caught me. They got me another one, though. I was fortunate to catch another. Well, you lucky.

You didn't have the problem. plastic v. bomber. We ain't had no money like that. When they steal your bike, let me tell you something. When they steal shit from you in my house, they bust your ass in my house ten times worse than the guys who stole your shit. Dude, they stole your bike?

You fucking idiot. Did you fight them? No, I didn't see. That's how they stole a bike. You motherfucker! Where were you at when they stole the bike, though? I don't know where I was at. I think I left there. I was playing. We're talking about Pat.

I'm always. bro. So we're playing Pac-Man shit like that. You come outside. You're a little kid. You ate, 10 years old. They took your shit. I never even seen that bitch again. But I got beat up more than anybody for them for getting robbed. You didn't go try to find the bike?

I was watching that episode. You said, like, somebody stole your car. You went to go find them in Brooklyn somewhere. We went everywhere in Brooklyn for the car. Yeah, the energy for the bike. And for the bike. And for the bite. And for the bite. Everything with me, to your answer, somebody robs me. Congratulations.

Here you go. It's your day. If you leave me alive, I'm coming back. Right. I'm the king of, see you later, God. No, thank you very much. Hello.

It's just testing the guns. Like, I'm not, you know, like, that's my solution to the thing. Like, so, you know, you get robbed. You're okay. But I never seen the bike again. They must have been for somewhere else, motherfucker. They won.

I just, look, that's how I feel about karma. That's how I feel about, I stole enough shit to where if they steal my shit, I always knew, even to this day, if I catch a count and stealing, I'd be like, damn, you know, that's that time I stuck that nigga up with the cowboy hat for that charge. You know what I'm saying? No. You're the cowboy hat?

No, I'm just saying I was a very bad individual and I robbed people. I used to rob people. And even to this day, if I'll come out and they steal my car, I'd be like, that's the Bronco, we stole an 88.

It's going to come back. Karma is the realest shit in the world. And hopefully for us, it don't come out on our kids. Because if you ever seen these gangster dudes that you watch these gangster movies, shit be happening to their kids. These guys who are killing mad people.

Al Capone, this, this, all that. John Gotti's son got ran over by a car. I don't wish it on nobody. I'm just saying the most dangerous niggas, sometimes the karma come back on their family. I don't wish it on nobody. So thank God, give me the karma. Leave my kids out of the karma.

Yeah, okay. You see what I'm saying? But I'd be knowing all the time. My whole life's been based on karma. Like I did fail. shit to people, and then when they come back to me, I don't cry, just be like, yo, you know you did.

You did that to him. So for the bike, it's just good ridden. Yeah, the bike is gone. We look for it. And the car we look for it. You'll be watching the show, huh? What's what going on? This is beautiful right here. Like, what's your building is incredible.

So congratulations. I appreciate that. I'm going to me and my guy. I gave this guy, Diamond Peace. Peace. Joe and Jay the diamond people. What was it? Christmas or your birthday? Christmas.

God never wore it. Listen. No. No, the man, the man never wore the shit. The other day he made me so happy. We had a show together. I pulled in the ad that Joe and Jada.

I said, Dan, the motherfucker finally bought the shit, man. I look at this shit. He had the chain on. I said, God, damn. The man wore this shit, man. It's crazy. I'm sure you know that, man.

Now you know it's easy to walk. The rollout, though. Right. What's up with the, because the brick by brick, that rollout was true. That shit was like a, that shit was amazing.

Hey, one, I thank you. And then now I see the new, the new rollout. You got Gizi, you got Gizi and then. And that was tough of time. You got some music attached to it. What's going on?

You couldn't beat that. That was God's doing. You're walking with God. We definitely listen. No, you're walking with God. We bike riding with God. Now you're walking with God. Bike ride.

That was the most... Yo, listen, that was the most incredible timing. I'll leave it alone, but the timing of that rollout with GZ on it. Right. You know, Gucci Man's his arch enemy. No, no, we're not going to talk about that.

No, no, no, we're not going to talk about that. Go ahead. But that picture. came up prime time where the algorithm was on fire. And I was just like, yo, is this because I follow young Gigi? I'm a huge fan.

And I say he never posts like this. He was going in. And then, no, but I would see, it was an ad. It was a rollout. I just talked about you. No, at first I just thought all of a sudden Gigi just throwing up pics. Like, because the atmosphere, the algorithm.

You know what was the algorithm going on? that day that they dropped that picture. There's one going on right now. It's one always going on. It's never stopped. It's never turns off. Listen, it's just alignment, man. It's alignment.

You know I met the algorithm. Yo. All right. All right. You know, you know. You got your flags behind the cows. Behind the pillow.

Oh, throw that shit. Throw it. We out of here. That clip right there. clip right there, James? It's crazy. No, I met the algorithm.

Yo. I need you to get that ready now. Yo, what? Rhythm. Alga. Yo, last name is rhythm, man. Crazy. Yo.

No, I met. Yo. No, I met the algorithm. It's crazy. Yo, I'm old. Hello. Hello. I didn't know this episode was going to be that much fun.

Hello. Let me explain son of you. I'm in LA Beverly Hills. Right. I go to a Jewish restaurant every morning for breakfast, Nate Niles. Old school Jewish restaurant. I'm in there eating my breakfast. Lady comes over, says,

Joe, the owner of Instagram would like to meet you. I walk over. He's talking to the dude Benny, who directed Supreme. What's the shit? Supreme. What's the movie where the guy was playing? Paddle.

Marty Supreme. They was having a meeting. So I met the dude and I said, yo, so you all, he was like, yeah, he's young too. White dude. I met him, the algorithm. So I said, yo, so you are the

algorithm. He said, he said, I am. That's why Benny's meeting with me. He wants to find out more about the algorithm. I met the guy. Face to face that could turn your shit up like this.

The algorithm in human form. The Marty Supreme dude was in front of him trying to ear hustle him figure out he could get more popping on the algorithm. Right.

He tried to get his movie lit. No, no, the movie was lit. He's just trying to figure out the algorithm. This is the guy. I would assume if the guy owns Instagram he'll give you 100 million followers in one day or some shit, right?

What y'all talk about? Nothing. I would just kiss his ass little like yo my man you know you need a flag you know yo my man

I want to be in the algorithm I got the number one show on Netflix I want to be in the algorithm yo think about me you can press the button this he told me right in front of the guy who won all awards that's what he's trying to do

get up in that he's over here trying to figure it out the guy said all right fuck it Yeah, it continued, man. That campaign was perfect timing. I appreciate that. I appreciate that. Oh, we got a new shoe here?

That's why I ain't waste my time wearing no night. I bought gifts, man. Today's show is brought to you by our presenting sponsor Hard Rock Bet. What a year they have had. Florida sports books. Springs in the air. That only means one thing. Baseball's back, baby, in full swing.

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And this is 40s and free agents. The games may be over, but the NFL never stopped. This is my favorite part of the calendar. Yeah, mine too, Greg. Free agency, the combine. The NFL draft Pro Days trades. This is where teams reshape their future. This is where Daniel Jeremiah makes his money.

On 40s and free agents, we break down every move that actually matters. From my draft evaluations, mock drafts, and team fits. To my top 101 free agents and how real rosters are built, cap space, contracts, and all the tough decisions included. You got quarterbacks on the move. We got teams rebuilding. It's hope season. Yeah, absolutely.

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On our latest episode, we got comedian, Blake Anderson from Workaholics and The Hilarious. This is Important Podcast. Let's go. We did beat them in improv. You had an improv against the team? Yes. we would pull up their schools would be there with signs for us. It's competition.

What you would win is a bottle of gold slager. James Fester threw it out of a van because he didn't want us drinking it. For more games with names, visit the Iheart Radio app or wherever you get your podcast. You know the famous author Roald Doll. He thought up Willie Wonka and the BFG. But did you know he was a spy? Neither did I. You can hear all about his wildlife story in the podcast, The Secret World of Roll Doll,

All episodes are out now. Was this before he wrote his stories? It must have been. What? Okay, I don't think that's true. I'm telling you. I was a spy. Binge all 10 episodes of The Secret World of Roll Doll.

Now on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm kidding. I called Reggie. Reggie said, if Reggie knew you got something for me? Because Reggie ain't, I tried to give him to the show. Wow. So he was like, yo, I think they got. Wow.

You see that box? You want to make. Make me happy. Wow. You see that fucking fucking. You want to make me happy. We got white bricks. Wow.

Wow. What's this right here? We're going to toast a little 8,600 for the white bricks. Listen, I appreciate it, though. To more success. Joe, thank you so much. To keep more drops. Oh, no, don't drink it yet.

And can I get some of the apparel? Because I always get the sneakers and I don't ever get the gear. You know, T. You're going to get them right. All right. Love is love. Keep going, baby. Love is love.

Whatever you do, never wear the loaf fruits. Yo. Yo, this box is incredible. This is the first of a time, right? You know when you're getting money? No, I've never seen that. We did the brick by brick in a similar texture,

but now we... Yeah. You're getting money, man. The brick by brick was the same way, but the... The box is like a cent of a block. You're heard. I'm talking about the... fucking box, the design of the box.

I've never seen this before. Look, Amy gave you... You seen it before? Even getting it... No, this ain't the regular joint in the arm. They even put a brace around your joints to keep them in the air. You know, there'd be some people don't...

I don't keep the box. I just get rid of it, though. This is for the nasty sneaker hand. Look, I got so much... You gotta get to the box. My shit, like a tidal wave. I can't even walk around the sneaker rooms. Like, I can't even walk around the sneaker rooms.

How you move? You just float through that month? It's embarrassing. No, I got to walk on top of sneakers. I'd invent this new shit I said, yo, it's turning warm let's take all the... You know how you take the Christmas ornings?

Let's take all the temps and throw them in the basement. Like, I don't know, I don't know how to think of shit no more. I come in my house and again with four-pins. So the only other person that I gifted already

was MJ. MJ. I saw that, we went to that. We went to... Right. Hold on all I had to talk. So, hold on. Let them talk.

Right. So, hold on. So, A few weeks ago, he was down in Florida, met with MJ for breakfast, and I gifted him the first pair of brick out for brick. Nah, you guys have a second to get gifted. Man, this is an honor, but we're too...

Who try this at home? Right, this is something different. No, no, we choose sneaky collectors. We appreciate it. Right, so I know y'all would appreciate the moment. I was going to Reggie knew you asked something. Right. Of course, like, Reggie know what's going on, man.

He can't come to empty hand. This is it. Right. I see all these kind of, like, Nice. But they're fake color. I asked you last time. They had like turquoise.

Fake color ways, bro. People are excited. They just excited. They want to be part of the conversation. So they're making purples and grays and blues and all of that. It was crazy, right? I asked them he said that was fake. Right.

Some of them look good, though. Some of them look good. But it's a brick by brick. Nigel. You feel me? You got it. Yo, Nigel. Being there, we're so on it.

Man. 100 million sold There we go 100 million sold I was wondering what was going to happen No no You know

The sneaker Yeah what you want Slow motion Lick You know You know You don't You're like that

Hey Yo You Rich Yo let me tell you something Y'all keep throwing the flags. You're blessed. You're blessed. Listen,

y'all keep throwing them flags from every direction. I'm going to start, oh, he's going to be a salt in here. This borderline is taught. What your team back? It'd be like this. Crazy.

Super five. The shit came like this. It'd be on my fucking forehead. Right. Nigger trying to kill me. Oh, no, this is nice. Right. Who's going to wear him first, me and you?

You're going to wear your shit today. You think so? Ha! No, you were talking about the rollout, man. So what people don't know was like when it comes to these rollouts and the ideas and the creativity behind it, that's coming from my side. You know what I mean?

Like I'm sitting there thinking about how... Oh, no, you got to work. Right, like how I want to tell this story. At all. Let him talk! We're thinking about how I want to tell the story, how I want to engage the people, community, and just bring these stories to life.

That's super important for me. So even with brick by brick, fashion show, the brick truck, all of that. like cooked it up. And now with brick after break, we're in the same type of time. Energy. Same type of energy.

So we did a claw machine in L.A. about two weeks ago. We had people come through. What's a claw machine? It's a sneaker claw machine. Oh, like when you play the little video you try to win the game, win the sneaker.

We put the sneaker. I always thought those was a scam. Yours actually somebody won. We had a bunch of winners. Yo, man. A bunch of winners. You know that machine that you play in the sneaker stores and you try to win the

I don't touch nobody with no sneakers. Huh? The court, he did it in real life. Right, we had that in, 28th Street. Had that in LA. And then we took over, he said, what about 28?

He might try to swap the office. Some funny money to join. Yeah. So we did that. And then we also took over the bikes on Nike campus. So all of the bikes on campus are now branded brick after brick bike air. And then we had the

shit too far for me. I don't want to see them. Come on, you got to go to campus, man. That shit, Joe. That shit's far. Portland like going to Alaska. No, I'm telling you. That flight damn there seven hours. You play if you fucking want.

That shit is like, when I go, I gotta go. Somebody in Nike, you be like, Joe, we're having a special meeting and we want you there. And I'm like, she. Gotta go. That's shit like going overseas. that flight right there.

So everybody got the bike. Right, with the bikes up there, crazy. Man, thank you for the sneaker, man. You're welcome, man. And then the Jeezy lookbook was super crazy. Oh, wow. Shop down at the Brooklyn Banks. Anything young Jeezy is fire.

He's authentic. He don't do that type of shit. And I just thought he was rubbing. I rubbed paws. I thought he was just like, damn, Jeezy is. unusually posting all day today.

I'd never see him post like that, but it was the rollout. It's part of the rollout. Just the timing was magic. Crazy. Also. Algorithm. Also, the algorithm. Also, part of what we're doing now, too,

we got a record as well. Music. A record called Break After. I want to play it for the first time. Oh, we need to get decided, James. Who got the record? Play it loud too Because there's a wax system on this floor

Turn the volume up Because the record's crazy Be knocking out Ripsy Conductor Tell them you got that bar Spurn from me And a brick after

Being broke was a joke We were dreaming through the laughter Now I got the coach on my back Put so much time In my role He needed nap Brick after brick to brick And a brick after

I told my mama I was going to be this You can ask her Now I got the coach on my I put so much time in my Patech need a nap. They still chasing the last ones. Heavy is the hands that carry the Louis Bags up. The first brick open the door, but you're not a master. Until you get cooking with your eyes closed.

Who gets it? Conductive. Conductor. You know I'm brick made. Climbed out the kitchen, but I landed on the big stage. Drilling with the whip game, cooking with my tongue out. He's the only artist that inspires me. Crazy.

2026. Crazy. I'm throwing God, I want it right. You got that energy, man. I really did things. 300 carrots in a big chain. Rose-roy switch lanes almost went insane. No gloves.

I sell my sister, bitch, I pissed cane. The game changed from the powder to the vein. Niggas on the bench talking like they're in the game. Tell them I really footprint, yay, and I never hate it. Shit, I can't believe I made it. Was MVP in a trap, and they raided. Brick after brick to brick to be I was a joke

You and dreamin through the laughter Now I got the coach on my back Put so much time in my Rale, need a nap Brick after brick to brick then a brick after I told my mama I was gonna be this You can ask her Now I got the coach on my becks I put so much time in my Pettek need a nap

They still chasing the last ones Heavy is the hands that carry the Louis bags up The first brick open the door but you not a master I tell you get cooking with your eyes closed back Now you're ready for the brick after brick the brick the brick than the brick after this the school of hard knox These niggas won't skip classes this shit clasin so it's potential so I front when he came to get I'm the Textual digest I digress different kind of twists with this shit with this shit from the trench to the sticks and the Put so much time in my role they need a nap and now I got the coached my mouse batch

I put so much time in my pat technique need a nap They still chasing the last ones Heavy is the hands that kid First brick open the door but you're not a master Until you get cooking with your eyes closed backwards Now you're ready for the brick gas That's hard World premiere

You're safe to say that might be That might be the hardest track I heard up here Man That's shit Yeah That shit too perfect Yeah Yeah man

But you knew right you Thank you Rick after Let me ask you Let me ask you a question right Let me ask you a question right song

Might be the hottest shit We played up here Let me explain to you It's just a Pimp Bip B and he paused And you already knew How do you know that was

Like you didn't even hear a voice You heard Pimp Bip B and it poured And I already seen your face Your shit went like Like you knew what it was going to sound like Like did you know what it was going to sound like

Like, did you know it was going to sound like that? I had it. You had an idea when you heard the bit, bit, bit, bit. You know, that, that's pretty crazy. Because once I heard it, I was like, okay, this, that vintage, this some shit, Jay-Z would have ripped down back in the day. You know what I'm saying? That bit, bit, bit, bit.

Well, he heard, like, two balls. It was like, he knew something crazy was coming. You knew we had that emotion. I didn't know, but that's what we're talking about. That's why guys like you, you know, deserve everything you got. You understand the culture. You understand the streets.

You're moving in a corporate setting, but still know how to touch the third round. It's important, though. You know what I mean? It's the most important. It's extremely important, bro. You don't understand that. So, like, think about what I do,

and I'm out riding my bike. I'm outside in the streets riding all the time, right? Like, I'm in neighborhoods all around New York City, all around the world. So I'm interacting and appreciating what's going on around from the music to the full. to the fashion. Different from a car and in the bike.

Way different. Because you're in the bike, you're hearing people, you see what everything is going on in the car, we just drive by. You got your own music on. You think we're seeing it.

Yeah. You can't engage more. I'm exposed to the elements. So I'm being inspired by everything I'm seeing. You get beat up and robbed off the bike too. I got to catch you first. No, that's a very dangerous position. You got to catch them.

He might BMX that bitch. What I'm telling you. You're hit a motherfucker with the back tire. Bam! Keep your pushing. But it's dangerous in them streets riding around like that. That's a real deal. You got to keep two eyes open, man.

No, you have to. Because you really, I know exactly, like, why do I know that? Because I'm always in the car, but I do know that you're outside. You hear everything. You see everything. Right.

You know, when you're in a car, you know, you think you're driving through. young because of through the Bronx but we're not really on the block with Bete de Toto. You know, there's a nigga on his 149 for 30 he got a truck that's called Bete de Toto. He got the, yo, my man, he on Instagram.

He got the state, spanned the steak with the fucking plot. I know was in the fucking shit. I told Rich Playa, yo, we're going to 1.49 for 3rd for Beteady culture. That's a plot. Oh, no, you're not. Yeah, don't let him get that shit.

No, risk player said, yo, you ain't going to that shit. That's going to blow. Get the fuck out of here. I told him. I said, yo, but where I did go. But you went. Right? Because I've been on a real diet.

You know, I'm like, you know, see the car. Health is well, bro. Health is everything. So I've been like, you know, really, really not eating carbs. But that day, I felt like a fat fuck. Like, I really wanted to go bad. So I was about to go to 149 for third to be tecun-toto. He got a truck over there.

His food looks amazing. But I went to Patsy's. And Patsy told me. That was recently. Two days ago. Okay. We seen you at Paso. My favorite pizza is.

My favorite pizza. Let me tell you what past these pizza dip for me. I've been going there 40 years. I'm hanging out with the owner. The owner's my man, beautiful guy. And he said, make him a pie like you make it for me. That's what you got to do. It's a different type of pizza pie.

It's different right there. Holy Christ! What is on it? It's the dinner. This pizza you ever seen in your life It's almost like a cracker But it tastes like the shit is overcooked Jesus

Christ, this is the best shit I ever Look like a real pie? It's the same pie But the owner, he makes them cook it for him Like overcook it And it's the thin That shit is like you eating

A cracker It's the best shit When you go say y'all I want it like the owner They're gonna bring it out for you. I never ate pizza like that. And I eat Patsy's. I already love Patsis. But that shit,

they said it's a spot in Mount Burning is really good. Johnny's or something? Yeah, somewhere is up there. Patsy's told him. They know about it. You know, we're talking about who's the best pizza shops and is it Luke Calley, is it this, this, that. Shout out to Luckeyes, too, though, man.

Collies is crazy. Huh? Collies is crazy. They ain't fucking with Patsies. I can promise you. That's a lot. It's crazy. It ain't fucking with Patsy, no way. But when the owner Patsy tells me, yo, you ever been to Johnny's in Mount Vernon? I'm like, it's a little hole in the wall.

Oh, buddy. Crazy? Yeah. Johnny's got going on. They get bent. Joe and Jada show.com. We got new merch. Fresh off the presses.

Go get it. Bang. Out of big. Bamb. Throwing Jeter's show. com. little Cole for a T-shirt Winnerhoodita.

It's my favorite, right there. I need an extra large. Show of Jatishow.com. Go there and get it. And please don't ever, the one time I'm not supporting is if you come with them loafers on your feet.

Oh, fam. I don't even know what that is. It's a call a leaker. It's a loafer in the street. The astronauts are wearing right now going around the fucking moon. Mark, the astronauts are wearing them shit.

They're floating in the head right now. I think you know what to get Joe for his birthday. The loafers? Oh, no, I commit suicide. I will vomit. Custom pair. Who are some of the brothers you looked up to that were already competing in the bike space,

you know, that you looked at and he was like, damn, I want to be nice like dumb. And so, believe it or not, man, I signed to Dave Merrill when I was 18. And Dave was super legend, right? So for those you don't know who Dave Merritt is, he's like the Michael Jordan of BMX riding. Wow.

Super legendary, like set the tone, had video games and crazy endorsements, won a bunch of X-game gold medals. And I met him when I was 17 and he ended up signing when I was 18. Changed by life forever. Yeah. So like RIP to. Oh, he passed away? He passed away. Young.

Yeah, man. Unfortunately. What was it cancer? Yeah, CTE. I'm falling all the time on the bike. It's one of those situations. Shit. I think rich player got CTE for the only...

You can't wish I don't know about you, man. You know how you see these movies? My wife always watching Lifetime. You know this channel Lifetime? Yeah, we do. It's always the man killed the wife or the wife killed a man. She meets a side dude, get him killed. Whatever the case may be, we already toast it, brother.

We can't toast 46 times. Listen, right? But my thing is, you see the Lifetime channel, the husband killed her. It's the same shit. The husband killed the wife. The wife killed the husband. Why was I talking about this?

Right. What was you saying before that? No, no, because you know when the girl, everybody think everybody love each other. They're happy. When the girl died, when the woman died, they come in there, what's the problem with the husband? Was she cheating?

does he got a fucking will this. I'm letting y'all know if I die on the side of the highway, he was rich player to guard. CTE. Yo. It's CTE. Yo,

how are you going to wish that on your viz, bro? That's crazy. No, I'm telling you. No, I don't wish to die. He's got to warn you ahead of time. I'm in the car.

What the fuck I tell you, man? I just said, Rich, why you sound so violent, buddy? I'm your friend here. He's a fuck that. Like, yo, you're just the C.

acting up again, Rich? Yeah. Because your shit. Your shit. And he ain't got that shit. But yo, listen, yo, Nigel. Oh, man.

This is important. My brother. Thank you. Thank you for coming. When the bricks after drop. And the brick afters drop in May, we can't at least exact date just yet, but it's May 2020.

God, I called him. You know what I mean? Let me tell you something. Your shit going to be a frenzy. I hope so. These kids, let me tell you something. That's a plan. at that where you weren't sneak of the year.

It was the coolest shit because you was in the truck and they had you live and you was like, yo, I'm right outside. I got more sneakers and goodies. When I tell you, right,

the whole 2,000, 5,000 people went, they left us. We was in there like a desert myself. Come outside. The whole place got up and ran outside. Like, that shit was over. I see, yo, I seen the footage. I was like,

I was there. So I'm standing on. on stage, just 5,000 people. You was like, if you want the brick by brick, you missed your chance. Come outside. We're just giving them the whole place. And gave them out.

We had to put them on the sneakers. You did what? Stoacters out. It didn't have to win them. Oh, oh, sneakers out. But people were outside hitting on the sneakers at. That shit was crazy. You said that shit.

I'd never seen a place clear out like that. I thought it was Mace. They maced a place. Check this on. The footage is crazy. I was there. Why I'm trying to tell you, they don't never believe I'm there.

They think I'm captain. I'm on stage. You said, well, come outside. The whole place left. Clear it out. Not. 5,000 people out of that bitch in one second. But that's the beautiful thing about what we're doing right now, man.

Like, everything is focused on creating out energy, giving back to sneaker culture, making it's exciting again. You know what I mean? So that's probably building the rollout still with we all. And they lost the excitement. You know, somebody like me, been collecting for so long. I remember I went to where was it in Vegas?

I don't want to say the name of it because what good? No, no, because they were good people. They had like, like, who? Convention. One of the sneaker conventions. I don't know if it's complex.

I don't know if it's sneaker con. I don't know whatever it was. I went up in there and I felt like cemetery. This was like last year. They had one of them conference. I went up in there and I was like, they had nothing.

They had no fluidity, no people. around. I was looking like this. I didn't even go a lot. Sometimes. No, that was nice. Yeah, that was a vibe. That was a vibe. That was a vibe. That was a vibe. That was a hundred million percent

better than the one. I went to Vegas and was like, you wanted to cry. You walk up in there. I was like, and that's why, not to give it legs, but that's why I start popping shit. I try to tell people I want to battle them and this, that just to bring the excitement.

I want to ask you about that. You're telling you don't give it legs. bring this excitement back to sneaker culture because I was here at a time where I'm not talking about resellers. You know, I got to the point. He's like me, right? He actually is dangerous. He's really addicted to buying sneakers like me.

He'll tell me what's in my store before I know. He's like, yo, y'all got the pink air max. I pick them shit's up today. And he ain't just my store. He's in 10 stores in New York. He buys sneakers, right? But it felt like when kids were coming up to me, right? Because I start thinking I'm confused.

Maybe the loafers are hot. Yo, I'm confused. I ain't having to get in the run. These loas are getting to run right now. Maybe the loaf is this hot because a new sneaker come out. I've been waiting for and I'm like, yo, this color wave is crazy. and I have kids tell me in the store, oh, gee, they ain't reselling.

They ain't hot. What's the shit? Like, do you like the sneaker? I get what you like. Or does it got to be resell? This bullshit. I'm looking at a sneaker that I know for a fact. My eyes are telling me,

yo, this is hard. You put a fucking outfit with this. You smashing them. And the kids is right next to me. The guys are supposed to love the sneakers. It's like, They ain't doing nothing. He ain't reselling.

Yeah, anybody buying sneakers for different reasons. Huh? Everybody buying sneakers for different reasons. People want to get flies. People want to resell. You know how to get him go, man. You know, my man, rest of peace, because you here and you want a sneak of the year,

so I got to mention Clark Kent, the great legendary Clark Kent. Shout out. What Clark Kent used to say, addicted to fresh, right? Fact. That's it. Addicted to Fresh.

Shout out to Clark, man. RIP. This ain't that? That ain't this. It's cracking kiss, God-Gam. noise for Nigel so best. Brick by motherfucking brick.

Brick after. Brick after. The shoe in the song is incredible. This financial literacy month, we are talking about the one investment most people ignore, building a business around the life you actually want. It was just us. Making happen whatever he said was going to happen and then it happened. On those

amigos, entrepreneurs like America Sam and Joe Hafe get real about money, taking risk and while your dream might be the smartest move. At the end of my life, what am I really going to care about? And the conclusion I came to is what I did to make the world a better place in whatever way. Listen to those amigos on the I-Hive radio app, Apple Podcasts, or wherever you get your podcast. On the Ceno Show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption. On a recent episode, I sit down with actor, cultural icon, Danny Trail, talk about addiction, transformation, and the power of second chances.

The entire season two is now available to Bench, featuring powerful conversation with the guests like Tiffany Addish, Johnny Knoxville, and more. I'm an alcoholic. Without this group, I'm going to die. Listen to the Cino show on the IHart Radio app, Apple Podcasts, or wherever you get your podcast. Hi, I'm Bob Pittman,

chairman and CEO of IHard Media, and I'm kicking off a brand new season of my podcast, Math and Magic, stories from the Frontiers of Marketing. Math and Magic takes you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing. Coming up this seasonal math and magic, CEO of Liquid Death Mike Sessario.

People think that creative ideas are like these light bulb moments that happen when you're in the shower. It's really like a stone sculpture. You're constantly just chipping away and refining. Take two interactive CEO, Strauss Seldnick, and our own chief business officer, Lisa Coffey. Listen to Math and Magic on the iHeart Radio app, Apple Podcast, or wherever you get your podcast.

It's Financial Literacy Month, and the podcast, Eating While Broke, is bringing real conversations about money, growth, and building your future. This month hear from top streamer Zoe Spencer and venture capitalist Lakeisha Landrum-Pierre, as they share their journeys from starting out to leveling up. There's an economic component to communities thriving. If there's not enough money and entrepreneurship happening in communities, they failed. Listen to Eating While Broke from the Black Effect Podcast Network on the IHart. radio app, Apple Podcasts, or wherever you get your podcast.