Joe and Jada - Ralph McDaniels on Tupac in Juice, Video Music Box, directing Nas & Wu-Tang

Episode Date: August 21, 2025

Fat Joe and Jadakiss are joined by hip hop legend and Video Music Box host Ralph McDaniels. Joe and Jada pick Uncle Ralph's brain about hip hop history, from being on set with Tupac Shakur and Queen Latifah on the 1992 cult classic 'Juice,' to his 2021 hip hop documentary 'You're Watching Video Music Box' directed by Nas, to the list of iconic music videos he directed or produced like "C.R.E.A.M." by Wu-Tang Clan, "It Ain't Hard To Tell" from Nas' album 'Illmatic,' and "Burn Hollywood Burn" by Public Enemy featuring Ice Cube and Big Daddy Kane. Joe also recalls a story of getting pulled up on stage at a Big Daddy Kane concert and witnessing a legendary freestyle by Tupac and The Notorious B.I.G.6:30 - Uncle Ralph's impact on hip hop 12:30 - Fat Joe & Big Pun causing mayhem in Yonkers 17:00 - Uncle Ralph's hoarding legendary footage 35:00 - Directing Nas, Wu-Tang, Public Enemy videos 42:00 - Juice & Joe's LEGENDARY Tupac & Biggie story 1:04:15 - Video Music Box Experience [Timestamps may vary due to advertisements]See omnystudio.com/listener for privacy information.

I'm Jake Hofer, and this is Back 40, a limited series show on Wire to Hunt, part of Meat Eat Eaters Podcast Network. Each episode, I'll be asking eight wide-tail hunting pros, a focused, thought-provoking question about hunting and land management. How do I hunt the best part of the farm with less than ideal access? Should you, that's what the real question is. Stand without good access is not a good stand. Listen to Back40 on IHeartRadio app, Apple Podcast, or wherever you get your podcast. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

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Ooh, dang cream. That ain't hard to tell. Great Juan is incarcerated scoffies. Public enemy featuring ice cube, big daddy can't burn, Hollywood, burn. Yes. What the, how? Yeah, yeah, what up, y'all? It's the Dawn Carter, Gina.

Your boy, Jader Kiss. You know what it is, the Joe and Jeter show. Every one of our shows is legendary and iconic and all of that. So we don't even, we neither hear nor do it is. But once again today, ladies and gentlemen, animals of all kind make some noise for our big brother uncle slash mentor

slash everything to the culture Ralph McDaniel salute salute salute Joe and Jada the streets been talking they said I need to be on this show I'm here we give you flowers every- Oh sure all the time

Almost every show Every other show we make sure we present you with some flowers, Uncle Rob. I hear, I hear. That's what I said. I said, okay, I mean, those are my peoples. Why not? I need to be there.

You know, Ralph, I'm the dawn. Yes, of course. Hold up. No cat today. Tell them again. Tell them again, Ralph. You're my friend. You're my friend.

Listen, you're Rob. You ain't let me do it, though. You ain't let me. All right, all. All right, all right. I'm the dawn. Yes, sir. So wherever I go, I run shit.

I don't care who I deal with. It is what it is. is I'm a boss, I'm a darn. I was coming and I said to myself, there's only one, possibly one man on the earth I could call my big homie. Yes, sir. And that would be...

Thank you. Thank you. You ought to dawn or this whole shit. And if, even though your documentary went super platinum, if they're not in tune, what we do here is, we do it for the love of the culture. This is the man who basically created the whole video concept of the culture. If you see rap videos,

the only place to see it on earth was video music box. Right. They should have me on the BET or wasn't able to cancel it. If you ever try to work something out with them, I'm sure my name has come up many times, but I would love to do to work with them because, you know, you can have the stars that you've got to have the street there too. You've got to balance it out. You can have big, big,

big names and nobody comes. And they, but we need to have the locks on that show. We need to have, we need to have the real, real streets. And we got to balance it out, man. And then hip hop sometimes be a little bit over the top. And so you got to, you got to balance it out. And I think we did a good job of that 42 years of video music box, still rocking and rolling.

It's the longest running show in the world is. Yo, my, my mom just passed away a couple of months ago. My mom's watch video music box. She would tell me everything She'd be like Ralph is still going Joe He had this one up there He had that one up there

It's like your honor I've seen the city island She know everything about hip hop She's a big fan of video music I was at City Island Friday I go once a summer Just for the vibe

Because it's a vibe When you go to city At the end Not at the little fancy spot To the end To the end That's the first one in the first place I'm gonna be in here

Yeah No I see Finn, Johnny's... You really get cheaply cities like Johnny's and Franks. Johnny's. Tony's, right. That's the real shit. That's the real shit.

Shout out the lobster house. I go there, too. I sit down in there and people come from all over from 50 or 60 to 20. Yo, thank you, Ralph. Thank you. You're still doing it. And I'm like, oh, this is what... I just go for the vibe, you know?

You see the young people coming out and they still know who I'm. I'm like, oh, I didn't even know y'all knew what I was. What? I'm watching now. I watched Saturday night. I'm like, oh, all right. I got to play some young stuff. Did you think it was going to have that effect? Did you think you think you was going to change the world? Did you change the world? Yeah. No, I didn't know it was going to be like that.

Just like hip-hop, I didn't know it was going to be like what it is today. Look, here we got all this going on. But I knew it was going to be important for the people who loved music. I loved music. if you love music like I love music you're going to like this because I'm putting my heart into it and I think that you're going to dig what I like and that was the beginning of it

and then one day I tell it in my documentary I'm on the train and like the thug you know on the train back in the 80s you could get they still throwing people in front of they threw somebody in front of the train last night right it's still very violent yeah you got to keep your eyes

be aware of we're on the trip but this is all right well you can get robbed stop he's telling you the same shit So I'm sitting there, and these dudes is like, boom, I'm in Brooklyn, deep in Flatbush. I lived in Flatbush, Brooklyn. First train, I'm like this. They're looking at me like, mean mugging.

I'm like this, like, oh, okay. So either I get off at the next stop and punk it out, or I just see what happens. Let's just see what happens. So they're talking, but every once in a while, the energy keeps coming my way. So I think they're waiting for the moment to get me. So nothing happens. I get like 10, 12 stops. I get ready to get off to go to video.

I was going to the office. And they say, yo, you're the dude that be doing a video show. And I said, yeah, we like that shit. Why don't make the same say this shit like 12 Strasso, though? I'm like this. But that's New York. You know, you never know, because we're going to look at you a certain way. You know, and the streets is going to be, you know, you can either go left or right.

You don't know. You have no idea. No. But you controlled the streets. Yeah. And you said what was hot. No, no, you always, thank God, you always kept it calm, but you always set the tone.

If you went to a spot, the shit was sold out, everybody wanted to shout out. Right. You know, you created a shout-out. That was a light back in the days. That was like, you know, you was involved in the show. Shout out. Right. And I played it.

That was crazy. Trump might be, I know, let me get a shout-out. Everybody. Yeah, nobody was saying that. You know, Donald Trumping them through the joint skis off the white. You know, Donald Trump Jr. posted the joint ski. You know what's going on? WNBA?

They throwing Green Dildos on a joint ski. Trump did that? Trump Jr. He had a video of Trump throwing a joint ski off the white.

Yo, this shit is crazy. Trump Jr. threw a joint ski off the white. No, he showed Trump throwing a fucking some joint ski and Trump liked the shit. No, it's out of control.

I'm sorry about that, but he definitely Donald Trump definitely said, yo, let me get a shout out. Oh, yeah. No, absolutely. He might have been on one of his shows. He'll play shout out with joint skis.

That was the most hilarious shit. You know, Tadam, man, thank God you're my partner and you're witty and you're funny. Yo, Joyce. No, that was, yo, but you envision shit like this for me. You gave me an opportunity when I was a kid. Man, you let me host video music box. So, Kiss, let me tell you the story about this guy right here, right? He comes to my office.

My office on 31st floor. It's a city. The elevator never worked. And I just fat, fat, he was real fat Joe. How much I wanted it in here, you know. Listen, all the time I was walking up. What?

There was a Puerto Rican lady who was the security guards. I figured it out. They started talking Spanish. And he's going getting in. I was on him, I mean, but you put me to host and changed my life. Yes, sir. Started taking me serious.

It was like, all right. He's really going to rap. He's really going to. to do something. How'd you lead to do that? When he got up... I told... I never heard Joe Rakey and get up there.

Yo, I remember... If you could ever remember the scene in Carlito's way when the fat dude was chasing Carlito, I would use... By the time I got up there, my shit was like... Hey, Ralph. Hey. See me like, where you going today?

I'm like, I don't know. He said, I want to go wherever you're going. And that's what we did. And we took them to wherever, you know, I'm hosting something. We're doing whatever video music box somewhere. We took, remember in the Jersey, they booed you. They didn't have a wreck. Zaddle you remember, right?

If you wasn't from Jersey, they hated you. I don't care who came there. And Joe got on and before he could get two words out. That happened to me in L.A. too. Two weeks later, Flojo comes out. Everybody's happier. And I told him that. I said, wait to your record drops.

It's going to be different. Once that Flojo hit that. That Rick to scale. Yeah. You know, the fix was it. You know, Ralph ran this. He ran all of it. You know, that Flojo was on every day.

Yeah. You know, I'm a worker of video music. Imagine your worker puts out of heat rock. He had that shit ringing the oil. This is Flojo by Fat Joe on Video Music. And I hear him told it the cap stories. He exaggerates a little bit, a little bit, a little bit, a little bit. a little bit.

Just a little exaggerate. I was there for some of those things when it happened, so I know some of it is true. I know a majority of it is true. Most of it is true. If I tell you 100 guys, it might have been 25.

I'm going to keep it up. That's about the only thing I can see with Katka. All my shit is backed up. Every seat. I got, there is a lot of guys who took smacks to the face out there

that y'all call the biggest legends in the world that they're wearing it well. and they're looking at this show and they're like, that boy is not lying. I'm telling you the truth. Somebody had to get punished. If I'm telling you these stories,

I'll rob the gym. I'll punish this one or this. Somebody's father was punished out there and knows it. It knows it. You know, I had to go to Yonkers one time. I heard you heard of scrap. Oh, you heard that.

You heard I threw the whole block on the floor. Don't stand that. The whole. The whole block. On the floor. The whole block? I didn't know. The whole block.

I didn't hear it. The floor. You know, they're going to cut me. No, no, I'm not going to say it. It's the truth, though. I love you. I didn't throw a whole block on the floor. That's because when I turned around,

Raul and them boys had some things out, and the whole block was on the floor. While we were just saying that. I took a guy I'm punishing him, right? Donner's true story. But the guy's, He's trying to get away, right? So he's trying to climb the wall.

Right, right, right. And a car pulls up, the door opens. No, this, let me tell you about this, right? Because I got a, listen, you look, I got a lot of friends in Yonkers. Listen, I love Yonkers. I'm not, this is 30-some years ago.

I know he's who he's talking about it. I know this. I don't know all of it to this shit. I'm going to tell you. I'll tell you if they ain't paint the picture for you. I'm going to tell you. So, we go out there, I get busy immediately. I'm like, who?

They're like him. It's on. There's nothing to talk about. Let me see. Hold on. Guys, half his size, though. He's not seven feet tall. I didn't know what he looked like.

You got to let the people know. What I'm talking about, it's a whole block look like a big drug block in the heart. Elliot. You know the block, huh? All right. This ain't a cat, huh? There's no cat. Okay, but the picture I'm trying to paint to you is I'm on this guy.

The guy trying to get away, right? He fast. Boom. When I turned around, the whole block is on the floor. Raul and my man, rest of peace. Well, both of them passed away. They got them things out, the extra bussy out in the middle. Everybody on the street going, yo, this fucked up, man.

This sucked up. Then the car come, and the door opened. And the car is so low. when the guy got out because I'm trying to get him right the guy's trying to climb over the gate I don't even notice of it right I turned around the shadow

this big pun with a fucking bat in his hand and he's a bat look like a tooth thick that's how fucking big pun was and the shit he twirling the fucking bat and he's going like this and the whole block said oh shit

he wasn't rapping yet like he wasn't rap oh they just saw a big kid This was like Mugsy butt in your lip. Like this was some movie shit. He jumped out the car. He five hundred pounds with a bat. They was already on the floor.

When they seen punt, the whole fucking block said, oh, shit. And the kid is trying to get away from the, on the gate. And pun hits him. He goes, aye. Pun hits him on the other side. He don't know. But anyway, that's not that, guys, by the way. We'll find out soon.

I know going to get a lot of calls. They know the truth. They know the truth. They know the truth. It's just one of 10,000. You do a lot of parties, man, that could have got really, really violent. I was right in the middle of it. As soon as I seen you and I can tell the energy was getting ready to happen, bong, I'll turn that light on.

He's going to do a shout out right now. We're going to do an interview with Joe's like. What? Revert the engine. It's killing. You know what's crazy is this industry basically commercialized

in front of your eyes. Yes, sir. So like when you got footage in your documentary of Mary 17, bro. Where was that show in Yonkers? I was in Brooklyn.

No, it was in Yonkis because we was never on it. You know, as much as we went home and watched it. I saw your videos. I saw you. No. I saw your video.

me. I never gave a shout out on video music. No, no, no, I've seen your video. Yeah, but I wanted to see myself giving a shout out. I'm going to pull it up. I'm going to put it out. I'm going to prove you wrong, kiss. You're wrong. It better not be in the ancient time. You got to be in the time. Everything is ancient from back then.

It can't, yeah, so it got to be this, don't pull out three months ago. I bet you was like at a basketball game or something. You want to, you're going to be going to go all the way we did you. I got no beef ever in my life with Ralph McDaniels. I love him. I love his family is one beef. My wife says, just before you start

loves me. She loves you before I came to see you today and my daughter Kim, so they love. I love them. And Kim, I got your tickets for the show that got postponed. Uncle Kiss got you with even better VIP seats for the cash money tour. That got postponed. I got you. She had already

done her nails. She was ready to go. But let me ask you, right? So beef, the beef is, I feel like, I don't know if it's a financial thing. Yes. But I don't know if you hoarder the film. But you're like the original Johnny Nunez. You know how we never see the pictures?

He's got footage of Biggie and Nas rap and this and that, that, that, that. He, what are you going to do with it? We should do something with Rock Nation. The being that we, you know, we're moving like that. Let's do it. Let's do it the big way. Let's do something with us. I'll get it done.

I walk up right after this. Let's do that. I walk right up. You and Kiss. Do, one million percent. I want you. You see Kiss and got you in the mix. You know what I'm saying?

Well, you got to do that. You got to do that. You know what I put me in? You know what? You know what I'm going to break in this. You don't even Ralph be taking shit because of me. I watch Ralph Ruffalo interviews. They'd be asking on me like, oh, man, why they had to go there with Ralph?

Yo, tell me about fat Joe. You shit, real or not? Oh, yeah. He'd be like, you know, it's real. You know, this. Kiss, I would hate to be him with Fat Joe. He's my business. What kind of shit you're hearing on the streets about Fat Joe?

They love you, man. They love you. Oh, you do. Joe, look, you low. Matter of fact, shout out to my man Baby Face Ray from the D. He hit me like a week ago. You, Fat Joe's the best human being in the world. Oh, shit, baby face was good, baby.

Real deal. The real deal. For those who want to say, oh, this about Joe or this about whoever, If you wasn't there, how can you say that? Yeah. How can you see that? That's his point. That's his own point.

My partner's point. That's his. He stands on that. Home point. He got no right to say none of that. I was there. You wasn't there. And my thing is, if you were there.

Then you know you. So, rest of peace, Ray Dejean. Thank you. We went out to the funeral. Yes. Right. Everybody there, I knew. Right.

And everybody playing the point of hip hop, whether they did. So it was beasts or it was this or this. So if you play the game in hip hop coming up, I know you. I knew D&Y when they introduced me to you. Anybody who played any type of shit, it could be X-Klan.

It could be this. Fat Joe was everywhere. I knew them all. So when you come- You were rapping duke. No, no. He was before my time. But if the man,

so if you're talking shit about hip-hop, the birthplace, to this. to death and you live in Seattle, my man. You're not valid in this shit. You was not dead with it. You just go throw a shot of Seattle. No, I don't mean we love Seattle.

What I'm trying to tell you is that the people who lead these claims, these false claims that they're not from me here. Kiss is what I'm trying to take. It's like me saying something about Atlanta and I don't really be there. I don't know. And I'm sure there's some things about Atlanta that are unique to Atlanta. And that's it. New York got its own thing.

You know, and every city got their own thing. You know, and when y'all go there, you all know that. No, but we're going to move like this. They always hold the grudge against us, though, for some meat. He got, I don't know what that, what is. I don't know what we did. I don't know what happened before our times. Also, what happened here that didn't happen in everywhere else,

was Latinos and blacks grew up side by side. Backs. Next door, 5E. I go to Ms. Laverne's apartment to go get the barter, the salt to this. Right. So when you got racism and segregation around this country, where they just don't get how New York Latinos and blacks

just grew up together, family, integrated, all that. So they're looking from somewhere else from a different lens, and they're like, that's why they don't understand it. That's why this country is in the state that it's in right now, because of putting people over here. You're putting immigrants over here. You're putting white folks over here. you put in Asian people over here.

What are we talking about? We all live in the same spot. What are you talking about? That's why the country's in the situation that it's in. It's got to change because we're going to continue to see bad things happen to an economy in New York, in L.A., in Arizona, wherever. It's going to be, we have to come together because, and New York has done that. We don't have no problem with that, but it's got to change. Have you ever wished for a change but weren't sure how to make it?

Maybe you felt stuck in a job, a place, or even a relationship. I'm Emily Tish Sussman, and on she pivots, I dive into the inspiring pivots of women who have taken big leaps in their lives and careers. I'm Gretchen Whitmer, Jody Sweetie. Monica Patton. Elaine Welteroff. I'm Jessica Voss. And that's when I was like, I got to go. I don't know how, but that kicked off the pivot of how to make the transition.

Learn how to get comfortable pivoting because your life is going to be. be full of them. Every episode gets real about the why behind these changes and gives you the inspiration and maybe the push to make your next pivot. Listen to these women and more on she pivots now on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Jake Hofer and this is Back 40, a limited series show on Wire to Hunt, part of Meat Eat Eaters podcast network. Each episode, I'll be asking eight wide tail hunting pros, a focus, thought-provoking question about hunting and land management. How do I hunt the best part of the farm with less than ideal access?

Should you, that's what the real question is. Stand without good access is not a good stand. Listen to Back 40 on Iheart Radio app, Apple Podcast, or wherever you get your podcast. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be. sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all. Childhood trauma, addiction, abuse, incarceration, grief, mental

health struggles, and more, and found the shrimp to make it to the other side. My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential one form it, but he wasn't shot on the street corner. He wasn't shot in the middle of a drug deal. He was shot in his house, unarmed. Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcast, or wherever you listen to your favorite shows. I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite-sized stories of missing and murdered

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Join the search as we explore the chilling cases of missing and murdered black women and girls. Listen to hunting for answers every weekday on the Black Effect Podcast Network, iHeart Radio app, Apple Podcasts, or wherever you get your podcast. Let's take a picture. Hold up.

I never got a answer. Never got a straight answer. Oh, you said, let's put it on. So we're going to put that, right, no? No, he did. So we, so, so are you going to give this stuff? Lori heard this. That's Lori.

Lori, let's make it happen. I'm telling you. Lori, it's Lori. It's the Bible of hip-hop. Don't cut me out, Lori. No, Lori, it can't get no better. You know, this guy don't even talk. If he said definitely the Bible, you know what it is.

It's got to go down. 20,000 hours of video. I was in 20,000 hours. Yeah, but they would say I'm capped. I was in events where he filmed it clean. And everybody would be like, yo, you cap, you cap. And I'm like, no, he grabbed the mic and Nas grabbed the mic. And I'm in the crowd.

Right. A fan. I'm like, but we never get to see these things. He got it. So I wanted to digitize everything. from analog to digital. We digitized everything. Now it's part of the video music box collection.

I look at it as the Rockefeller collection because this is the history of hip-hop. You know, it's not everything, of course, because it was just from my lens. But it's from 1983 to present. You know, I was in Staten Island last night we rock in doing a party. Still taping stuff.

And so we had to digitize it because I had to have it in a digital form because that's the only way we can pass it. around. And so now it's archiving it. It's a lot of work. It's like a real librarian archivist work, but we're doing it and it's happening. But do we need help?

Absolutely. Absolutely. We need help. We're running up. Glory. Right after this. Lori, we need it. We need help. I'm walking. And Ralph, I don't do that for now. I lost friends. I lost friends telling me, yo, I got

to sit down with Jay-Z. I said, fuck you going to sit down with Jay-Z. I ain't bringing you to Jay Z for shit. I tell you. I'm telling you I'm going up there. I tell you like this. When I did my documentary, I said I have to have Jay Z in the in the documentary

and the people that I was working with at Showtime were like, well you know, Jay Z, you know, if he's not involved in it, he probably won't do it. I said, I know him. I actually know. So they were like, all right, well, you know. So then the day I booked it they were like,

you're interviewing Jay. They called me while I was sitting down with Jay. Here. And so I was like, yeah, well, why didn't you tell us? You guys didn't want to have anything to do? You said he wouldn't do it. And I said, if I didn't tell Jay that I was doing it, he'd have been pissed off and me like, why you didn't ask me to be? I'd like to have been part of it.

It's been disrespectful. He's part of this story, you know, from day one. So these are the interview, these are the relationships that I have that, you know, people come and say, like you guys, always love. If I'm called Jada, Lox, yo, I got to show, what can you do? All right, Ralph, we got you. Joe always, any time. Just a fat Joe, weird, you know, crazy question to his.

Do you ever look at the success of hip-hop? And you know you paved the way for so many people. And you see everybody millionaires, billionaires. Did you ever think that should have been not a GoFundMe, but a Ralph McDaniel fund? So last night I was thinking about when I was going to see you guys, maybe they're going to give me like a million dollars. when I get. They're like,

we're getting you a deal. If I went everywhere I went and I got a million dollars out of control, you'd be out of control. You'd be a billionaire. We got to put this thing, you got to help them do this thing, Lori. We're doing it. Going upstairs.

The moments you can't replace. But it's history. And I didn't get into it for the money at first. I got into it because I just loved music. I realized that you could make money out of this thing later. but the history is super important to me because currently right now this administration is cutting off a lot of the stuff

that is our story and we can't like it's for everybody it's not just for us we didn't make you don't make music just for black people not at all no you don't make music just for Latinos and we make it for whoever loves it whoever loves hip-hop that was the thing when I first went to the Fresh Fest in 1985 I walked in the Nassau Coliseum

and it was everybody it was blacks, Asians, Latinos Everybody's singing along to Houdini, singing along to Run DMC, Grandmaster Flash Fury is five fat boys. And I was like, everybody loves this. Everybody loves this.

This is a big thing. You didn't have to tell me nothing after that. You want to know what's crazy? I go when I don't have no time or whatever, I've got to cut today. I love these guys on YouTube that go to Peru, go to China,

go to Cuba, go to do just regular guys and they go into the dangerous neighborhoods they go into everything and today I was looking at Thailand and he showed all that shit then he went to the club and it was Thailand people

sing a day not like every word of day not like us in fucking Thailand and they knew every fucking word and that's how I was taught from the ancestors of hip hop meaning the Africa bandbottes

the Grandmaster Flashes the belly These guys taught me that hip-hop is almost like a religion, right? It's almost like a religion. And if you're true to it and you love it, love it, love it, whether you dance or you just listen to. You can be a car or anything. You're part of the culture. Yeah.

You're stuck. You ain't going to win. Yeah, but that's how I was taught. Yeah. And so now with segregation and all type of shit, they try, they try to break shit up into that. The way I was taught was, if you're part of the culture and you love this culture, then you valid

and you're part of our family. Yeah. There has no color on it. It has no status on the richest people in the world. Love it. Come on. Yo, it's crazy, right? I'll tell you something.

I'm going to let you talk, Jada, because at this point I think I'm talking too much. But I had a friend of mine who was a rapper, and he was struggling. And I used to try to get them shows and they wouldn't book them. I'm talking about the legend, right? I would be like, yo, could you book such and such with me? You know, they booked me.

Who is? No, no, no. We can't do that. But he was at a moment where he was struggling. And somebody invited me to meet somebody, have business or whatever, with this billionaire dude in Malibu. So the house It takes like five minutes

To even get up there It's on the top of this shit This shit was like a hundred million dollar house Right I'd get in there The man won't turn My guy's songs up Wow

Yo I know this is your guy My favorite in the world This is the greatest guy This is the best guy No one's better than him Oh my God When I was in college And he just kept playing

This dude's shit And meanwhile, I'm sitting there And I'm like, yo, I can't get this guy five grand Right And it's a billionaire ringing his shit Every fucking album He went to turn the shit And I said, man, I wish I could tell him

This guy's fucked up Maybe you're throwing a check for some shit But that's how I can't You know, I ain't gonna tell nobody business like that Nah, you blocked him Why you didn't tell the guy about him They need it, he needed that Keep that in mind you're my partner

Now, you might go to some fly shit with they keep playing fat Joe. You'd be like, yo, maybe you want to throw one of these paintings. I'm booking right there. Joe, we want one of these paintings? Like, all they got to do is give me a painting. I don't get gifts. Right.

I even know my birthday. I don't get gifts even, boxes, screwdrivers. And you know what's the wackest shit? Yo, a guy got everything. What could I give you? You got you. That's the excuse. That's the excuse they're here.

Yeah, but that's just, that's not you the person. That's all, man. that's all men they do that too right it was father's day he was like yo all I got is a pair of boxers right I got two turkey bacon

you got two turkey bacon you got two turkey bacon you know I had to talk with my family about chilling like stop spending I had to go back with my daughter first thing this morning I said yo the boxes is coming back up

like I keep seeing the boxes like I thought we had this conversation like the shit just Bing bong, three new boxes, Fred X, this is like, yo, this kid, be the same conversation we had last month because shit's starting to ring off. You know, I mean, that's where it's at. Let me, so you shot videos.

You went from putting the videos on, and then you started shooting all the videos. Oh, hello, ladies and gentlemen. How did he do this? How did this go from it? We went to cut my money. next question off. You got to get it.

Ask them the question, Jay. No, it's amazing how you do. It's amazing. I know, I'm in these stages. By the way, I'm Joey McDaniels. I'm in the McDaniels family. Okay?

I'm in the fucking family. Amazing. I see the meme already. No, no. I know everything. I know everything. I didn't have to put them all. I didn't have to

fit for this interview. You're going to see you and him in one thing on the Instagram label. I didn't prepare for this interview. I just got. Music. In video direction career.

Yes, sir. In some incredible historic video. Houtang cream. Nah, this ain't hard to tell. Great Kwan is incarcerated scoffice. Public enemy featuring ice cube, big daddy can't burn, Hollywood burn. Yes.

What the, how? Just tell us it. Let's start with Woolworth. So for folks, this is the learning moment. Hype Williams was your intern. That was my intern. So in the beginning of hip-hop, you didn't necessarily get a video.

You didn't guarantee. There was no videos in the beginning. Right. There were songs that were hit records. No video, because nobody believed that it was going to go in further. The video was like added a thing. Right. So we used to sit around and be like,

how can there's no video for this? We were like, we need to do a video for it. We got cameras and stuff. Let's just do a video. So the first video I did was for Roxanne Chante. Wow. Roxanne Roxanne Roxanne, Roxanne, right. Holy shit.

And I said, this is an opportunity for us to have an advantage. Now, people are going to still watch the show more. Because they're going to see the Roxanne Roxanne, Roxanne video. It doesn't exist. It's a record, Mr. Magic, Molly Mall. they playing it every week. Playing the words of them. So we got a video now.

Boom. So a video comes out. So little moments like that. From that, I meet Biz Marquis. We do Bismarkey videos. From that, I meet Big Daddy Kane. We do Big Daddy Kane videos. So now it's starting to grow.

Then we do Coogee rap. Then we do all these different artists in coaching. We did almost all the Coachilling video, X Klan. Then we did, you know, it just grew. But the reason why we did it is because these videos didn't exist. And I would do it. with my equipment. So it helped the artist.

It was a little bit lower in price. At that time, remember videos used to be $100,000 to do. Now you could have an iPhone and do it for $10. So back then, we just wanted to get the videos out. And our company is called Classic Concept, my partner, Alano, the Vid Kid.

We did all those videos. We did over 400 videos. We did all of the Boys to Men first album. You fucked me up, man, because that was my next question. I get... Belbiv DeVot, Poison. Oh, my God.

He did Poison. But you know the one I liked, the one y'all did the new edition. Poison was the best, but... Thought it was me? Yeah, I thought it was me. I remember they had a party in the mansion and... Oh, y'all shot that.

Yeah, yeah, yeah, yeah. Oh, that was this shit, bro. Oh, shit. That was this... So I'm meeting all of these guys, meeting actors. Nealong was in one. one of the BBD, I never saw me along and nothing before that. She's in

that big BBD video. She's a friend of my divs. And we just were the people that were making the videos and I was also doing the crime. I did the St. I was in Staten Island last night and I was like, young guys with me, take us to Park Hill. I was like, bro, Saturday night.

You might not go. You might not want I said, we'll ride through there real quick. So I got to the blog, it was dark and it was Y ends on one, on each side. I said, We're not doing that. But I took them over to where the Wutang district is. They got like a little area called the Wutang district. Damn, I took them over.

Yeah, yeah, yeah. It's like a designated, you know, place for tourists. And I took them over there. And right across the street is where we shot the video, the commercial for the Wutangeloz. Say Nog. You know, it's crazy. I just pulled up two days. The reason why I was a little late is I went to Fat Man Scoops Block.

Yes. Shout out the Fat Man. Somebody I really, really loved. Yes. They gave him a city block and missed the seat. Mr. C was yesterday, yes. You know, so they both, but I pulled up to that fat man. I didn't even feel right.

I was in Vegas. I had a show. I was really upset. I was really upset. He loved you. I know. I used to listen to him. Overnights on Hot Night.

Remember who he was overnights on Hot Night? Yo, I used to love Fat Man. I do love Fat Man. That's cool. You know, and whatever times I could share with him. So Nia Long became a superstar. You know, it was a lot of girls that was, like, featured in my video. I had one girl featured in my video.

No, I'm telling you a true story. One girl featured in my video, one of my last videos, right? I don't want to tell a business like this, but... You got to start saying some names, don't know. She's beautiful, right? Beyond beautiful. But she was a hairstylist. She does the Fat Joe video.

When I tell you, not a week later, she ain't stopped. Oh, really? She ain't stopped being on private planes with Birkins, with Egypt, with Africa, with Dubai. Like, that video changed this girl's life. Like, I've never seen beautiful. My mother gave her that. Right? She went from hairstylists to shot the Fat Joe video, and she won't stop.

Stop. The jury, the bags, the flowers, the roses, the privates, the this. I don't even think she flies commercial. Videos were the place before a movie. Before you got a movie, you could be in a video. I'm sure there's plenty of videos that the locks did. Somebody could be in a video, an actor or somebody. And next thing you know, boom, they're in a movie.

Kevin Hart leaned back. Yeah. Really? I told you this. He shot a $2 movie somewhere in Philly before that. Prior to that, I met him, thought he was funny. I put him in lean back. He's the guy at the front door.

Right, right, right, right. Little John and them, y'all can't get in, this, this, that. After that, I'm not taking credit for his shit, but that was the first, lean back. After that, what, soul playing? No, after that, he got popping. It's his first big look.

There's nowhere around it. There's nothing he could say about it. There's nothing anybody can say about it. Music videos are like a movie. Since we're talking about that, you co-produced the co-classic, Juice. Hell did you do that?

So, Juice was the first movie I worked on. So I worked with, I never worked with Ernest Dickson. He directed, bless you. And, but the producer, Moritz, the guy's last name, he also went on to do, like, amazing movies. He came to me and he said, look, nobody's respond. This is early 90s. Nobody's responded to me because hip-hop movies was kind of whack in the early 90s.

He's calling people. Nobody's called, he might have called you. He definitely didn't call me. We good. So he goes, we got, we got this movie. Can you come help it? Can you rewrite it? I go to the office. It's called Juice. I'm helping him rewrite it.

The only person we've casted is this guy named Tupac. Tupac's not out yet. He's part of Digital Underground, but he's not like, you don't know him. I don't know him. I don't know him. I don't know him. Go in there. I said, all right, I'll help you rewrite it. Called Queen Latifo on the phone.

Look, they're trying to get in contact with you. This is legit. She said, you're working with him. I said, yeah. He said, all right, we'll see what's going on. Oh, she shows up. Next thing you know, Tretch shows up. Next thing, you know, all these different people start showing up just because of...

You validated. And I said, it's legit. And that was it. And it became, you know, a cult classic. We didn't know when we were shooting it. You don't know. But it became a co-classic, all of the guys in it. I got interviews behind the scenes.

I haven't put that out yet. Of juice. Wow. Terraro Brothers is there. You know what? Terraro Brothers was there. They was with rot a mess. Yeah, and it was a rotter mess.

You know, we kind of like hate social media even though, you know, because we came up at a time where there was no social media, but through social media, I learned a lot of things. I never knew. Tupac walked, all the shit we're bigging up Aesop Rocky and all these guys for right now. Tupac was in the Versace show, walking the runway. Oh, right.

And Vasari... That's not the one of the shirt off. It's not that. No, he walked up in the show. You know, of course, Quincy Jones' daughter. Kodata, which was his fiance girl. She must have plugged them in, but he was there earlier than

anybody. And Tupac, when he was Tupac, was walking the runway, he was out there in France and they said people couldn't get enough of it. He was a serious guy. And when we shot the juice, you know, you have the Winnebago, the thing.

Girls are lined up outside doing it. It's crazy. I'm like this. You see women that you You know, you're like, really? That's what you're doing, mom? Word. You know, I went to a concert,

and Big Daddy King was performing. How about this one? You want a cap one? You want a yo, yo, yo. But this story been verified by Big Daddy King. So I'm just in the crowd as a fan. It was one of them butwiser Super Fest. Oh, wow.

And the crowd started going crazy. And through the crowd, it's Tupac Shakur. off from juice. The juice is out already. Tupac walked in with the test. You was there? Wow.

Oh, I'm there then. I know what you're talking about. So I go, he walking through. He's walking with Biggie Smalls. How about that one? The fucking garden is losing their fucking mind. I'm just in the crowd. Watch the Big Daddy came before him.

He stops. Yo, crack. Come on. All I got out is Flojo. Flojo number one at the time, by the way, too. This party and bullshit, Biggie, right? Mm-hmm. We go on stage.

Is this one seven Mac 11? Seven Mac 11s. I'm standing on stage next to them. That's crazy. Okay? I'm on stage in Madison Square Garden with them. I remember Tupac pulling me up on the stage. Biggie, but I got seven Mac11s about eight.

Tupac even said, If your fat Joe passing the mic, Big Daddy Kaine was like, Not enough time, guys. Not enough time. He shut Joe crack down. Not enough times. This, this, that, this.

It's cool because I knew for a fact I wasn't as good as Tupon. Or big. So I'm cool. They gave me a thing, but Big Daddy Kain shut it down. Right, right, right. And that's the it from this.

I got seven mac a little. And no one my niggas in the pit. Here we go again. Mr. C free stuff. Ain't nothing. So now. So now. years later, I tell

that story, right? And that might have started cap heaven for Fat Joe. Oh, full of shit. Waterhole. This guy, not him again. But Big Daddy Kay went up to drink champs and Norrie asking me.

You said, yeah, it's true. Joe was there. You know, I was running out of time. I was headlining, so I had to get to the hits. I said, Big Daddy K ain't know Fat Joe was going to be that lean back, Fat Joe. No, he probably knew. He knew who he was.

He ain't know I was going to be the lean bat fat Joe or the Joey crack, crack, crack, crack. So Biggie was a fan of Big Daddy Kane. I have footage of Kane performing deep in Brooklyn and Full Street in the Hood. And Biggie's like a kid watching, like studying everything that he did. You know, he was everybody's, he was a Big Pun's favorite too. Yes. Big Pun love Kooji Rap. and Big Daddy Kane

and it was his favorite. Like, I broke down the tears when he was at the funeral and Coogey Rap walked up. I was just like, because I knew how much he honored Grap and Big Daddy Kane. Then, you know, it goes on to Eminem,

that whole cadence, that whole flow. You know what I'm saying? Great ones. The greatest one. Yes. ever wished for a change but weren't sure how to make it. Maybe you felt stuck in a job, a place, or even a relationship. I'm Emily Tish Sussman, and on she pivots, I dive into the inspiring pivots of women who have taken big leaps in their lives and careers. I'm Gretchen

Whitmer, Jody Sweetie. Monica Patton. Elaine Welteroff. I'm Jessica Voss. And that's when I was like, I got to go. I don't know how, but that kicked off the pivot of how to make the transition. Learn how to get comfortable pivoting because your life is going to be full of them. Every episode gets real about the why behind these changes and gives you the inspiration and maybe the push to make your next pivot. Listen to these women and more on She Pivots, now on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Jake Hofer and this is Back 40, a limited series show on Wire to Hunt,

part of Meat Eat Eaters podcast network. Each episode, I'll be asking eight wide-tail hunting pros, a focused, thought-provoking question about hunting and land management. How do I hunt the best part of the farm with less than ideal access? Should you? That's what the real question is. Stand without good access is not a good stand. Listen to Back 40 on iHeartRadio app, Apple Podcast, or wherever you get your podcast.

Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all. Childhood trauma, addiction, abuse, incarceration, grief, mental health struggles, and more. And found the shrimp to make it to the other side. My dad was shot and killed in his house. Yes, he was a drug dealer.

Yes, he was a confidential informant, but he wasn't shot on a street corner. He wasn't shot in the middle of a drug. drug deal. He was shot in his house unarmed. Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows. I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share a bite-sized stories of missing and murdered black women and girls in America.

There are several ways we can all do better at protecting black women. My contribution is shining a light on our missing sisters and amplifying their disregarded stories. Stories like Tamika Anderson. As she drove toward Galvez, she was in contact with several people, talking on the phone as she made her way to what should have been a routine transaction. but Tamika never bought the car and she never returned home that day

one podcast, one mission, save our girls. Join the searches we explore the chilling cases of missing and murdered black women and girls. Listen to hunting for answers every weekday on the Black Effect Podcast Network, iHeart Radio app, Apple Podcasts, or wherever you get your podcast. And what you think is the best era in hip hop?

I'm 90s, early 90s. So from 90 to 95 is when I really was loving it. So Nas, JZ, all that? I felt, yeah. So you're not go, you're not L.L. Salt and Pepper, Latte? No, I'm L.L. Salt and Pepper, Latte. I know you love LL.

I have the footage at the fever when you had them on stage. Joe is a promoter. You can really help me out with this cap centennial they got going on with me. because you got the proof, Ralph. That's why we got to make the documentary. You saw him come up in the fever. Yeah, and that was it. You know the story, Jad?

And Diddy was his manager? Yeah, you got that story. You said the same thing. You invited Biggie to your birthday. And he showed up. And it was the last thing you thought was going to happen. He came and got on that, correct? Correct.

Oh, no. Same thing happened to me. Well, L.O. Koojee was like, he hates when you say this. But he was like, Justin Bieber. You know, no, it's the truth. We never saw L.L. Koojay. In the hood?

He got his stories. We never saw him. So when I met him for the first time and told him he was my idol, I shot my shot. And I said, you know, by the way, you know, I'm having my birthday party Saturday at the fever.

And he was like, that place still open. I said, yeah, it's open. He was like Saturday distance. We know, yo, listen, bro. I woke up. that Saturday, and I was like, the last thing I thought was going to happen

was LL show up, but I was praying for him to show up. There was some real MCs on that stage. El waited. He waited. KRS 1. He waited. He was like this. Go ahead. K. R.S. 1 was tearing the pain off that motherfucker.

Keris 1. We had rage. We had Lord Tariq Peter Guns. We had gangstall. We had the whole rap world was at the fever, All of a sudden, I hear girls screaming like, like two, three in the morning. You see the red baseball cap, and the band walked up on that stage. I was like, yo, this is impossible to man cave in my shit. Nah, that was the night.

You got it on film, Mom. Got it on film. Damn. Got it on film. That phone let it go. No, no, no, ma'am. Your guidance, we'll make it happen. Oh, no.

Hip-hop Hall of Fame Award recipient in 1991. won one of the earliest formal recognitions of hip paparian needs. Could have been. I don't even remember 19, that, oh, you know what? Yes. Okay, so that was

me, Molly Maugh, and Red Alert. We got the award. That's the same night that Nas performs live at the barbecue with Main Source. So if you ever say that footage, that footage, that was that night.

That was that night. It's like that, y'all, that's y'all. Main sauce comes out. We got the rapper Naz. Fatal Offinelli She was crazy No that shit

That energy right there You know that energy That's legendary Energy Yeah You know That set it off When I was 12

I went to hell For snuff of Jesus That was like Put a quarter in your ass Could you play yourself There's certain boss That was it That would live forever

Right Yes I'm thinking right now, while I'm looking at you, you're a treasure chest of moments. But tell us about that moment where Carl Keney had his shit going on. They had the Sean, John, and this. I knew I used to go to all these events. They had the fashion shows. Fashion shows.

So people used to say, what are you all doing, doing fashion shows? I'm like, yo, this is before there's hip-hop. You know, we was just going to the store and buying some sneakers and some jeans. And that was hip-hop. Okay, we're good. Got some hairful. was one, some Adidas, whatever it is. Bang, we got an outfit. Now they're starting

to bring stylists into the game. Somebody to dress you, bringing you clothes up, he lays out his clothes for you. What you want? Take them all. Carcannai was the best. He gave everybody's stuff. He was feeding everything. Yes, still, to this day. And then came Fubo. Fubu comes to me, Damon John,

and my man, Keith, there's four guys in Fubu. He comes to my office. With his shirt, there's F-U-B you want it. I'm like, What does that mean? It's like, for us by us. What? It's the best thing I ever heard in my life. They reincarnate in that shit.

Presidents. Yeah. Everybody. I said, yo, man, y'all got mad clothes? He's like, this is it. We got 10 shirts. This is it right here.

I said, you'll better get some more because when y'all be on video music box, it's going to be off the hook. And so Damon goes, all right, next day they were like, we got to get a distribution company. We need more people. And so that's how that company moved forward.

You know, I was the first person to sell Fubu in the Bronx in my clothing store. What was the name of the store, man? What was the name of the store? Half time. Half time, right, right. Amon John pulled up in the hoopty. It was missing two fucking tires. It was in the fucking big.

It had two donuts on this shit. He had the donuts. He tells this story. Yes, sir. He pulls up, yo, we got a clothing line. I was the first to sell Fubu in the Bronx. And clue tapes. brother. DJ Clue tapes,

mixed tapes. Oh, yeah, because that was hard to get. Both of them. I mean, it's the first ever. And I made them take me to a baseball game. I had a softball game and they would be like, yo, you just jumped in the hoopty. You got a Joe already.

And you just, I was like, man, fuck that. He said, you would say, what's up to everybody out the hootty with the donuts. Yo, yo, yo, yo, yo. But shout out the fubble. I've been around a long time. Yeah, so that was the thing. You know, so now you got, I'm sorry.

I remember I saw one fashion show with Tyson Bedford. Shout out, Tyson Beckford, he got to rewind the time. Tyson Bedford was the first one. Three, why you could be 42 when you could be 31. He was me. He was the, Sally, stop the shot. Mr. Ralph Lauren. He was the only black person in the Ralph Lauren has.

You want to know what's crazy is. I went to one of them shows. I don't know what she was. I think of Jacob Javis. and the man came out into like a potato sack and was like hopping on the run. This shit was an exciting time, bro. This, no, I'm telling you, it was an exciting time

when they had the clothing brands and all that. Well, you had April Walker. Yeah. Norty by nature. Everybody had a line. Everybody had a line. And it was working. Walker where, woo wear.

Yeah, all of that. When the woo did it, they had a store. Norty by nature had a store. all naughtyed out. Woo was all wooed out. It's crazy. Man, that's a crazy. Who do you think,

who would you say a couple? I'm not going to put you on the spot like I do, Jada. Of unsung heroes, like rappers that should have got more recognition than they did. Wow. I think he gets it now. I think that Norrie played a good role in for the ground, for the underground with CNN.

You know, I mean, clearly I'm a Queens guy, But I love, you know, Mobb Deep, you know, this, just the body of work is just, you know, the consistency. Like, to me, it's like the locks, Bob Deep, you know, like blue-collar hip-hop to me. And I'm not trying to say that that's less than. I'm just saying that's like work. And every time you hear it, you can feel the work, and you can hear the work, you can hear the work in Kiss Voice. You know, you can hear the work in styles.

You can hear the work in styles. You know, it just goes on forever. And I think I'm always been stuck in that lane of that type of music. Like I can tell when it's commercial, like I feel like, you know, okay, they're going for the radio with this one. But I'm good with the third or fourth cut on the album. I'm good with that right there. You know, I thought you was going to say somebody. I saw you used to play.

What was that man's name? What was the guy's name? You played a lot of, you put me on a reggae music. What was my man, Javonski? Oh, Jomalski, don't go it. And if you don't think, you don't know me, buddy. Yeah, Jumansky. I thought you're going to say La Kim Shabat.

Oh, La Kim Shabazz, yeah, yeah. Got a treasure chest. Yeah, there's a lot of them. I was so on. Chil Ramz. All these guys you said is rich. All the guys who said is rich. By the way, they're underground, but rich.

Yeah. I was waiting for you to say some unsung super. There's so many. I just, I guess, can't. There's so many of them that over the years we've worked with. I had. So maybe you know the story. We had an episode on where we was talking about Jersey.

Yes, right? So, Chill Rob G. And Snap. Remember, you played them both. They had the same song at the same time. How does it happen? I don't know. And I asked Chillabji.

Did that happen? I think that, you know, like, back in the days, you would get, they would license your music over to UK or to Germany or to Japan or wherever. So it's a new version here. But they license it and put a whole enough artist on the record and snap it. comes out with this record. Same fucking record. I never understood.

They both was hits. Yeah. Three years ago, I meet the guy Turbo. That was the guy who was the rap on the Snap record. Wow. And I met him in YO. It was a B-Boy contest or something. He was in YO.

Yeah. And I went through the thing and they were like turbos from Snap is here. And I was like, I like that be him. He's looking at me like, you know, don't have no beef with me. I'm a long time ago. I don't care. So we started talking and he was like, yeah, you know, he's like a big dude too

Oh no he was big then too He was a big dude then I was like I played chill Rob G because that was the first one I had I couldn't do that You know like and that That happens in the music business But you played the snap too

Not as much Not as much I'm like you wasn't feeling it like that I just felt like the principal You know like Howie T Just passed away What kind of fucking legend

First video One of the first people asked me What was the first hip hop video played on video music, but, and I always say CD3 get tough. And Howie T was in that group. I didn't know that. You know, the world is rough to get tough. How we know the world is rough to get tough. I didn't know he was a guy. I just came out. I didn't got a problem with it. I look beautiful.

I'm rewined it up. That leg is getting shot. If I want to get drunk, I drink the seresa. My leg is getting struck. You know what? I decided I'm going into the gym. I'm going to start working on my legs. You know what I'm saying? Get him cocked diesel. Get in strong. Get in strong, girl, you hear this guy? My God. But, yeah, that was the time

where all that money talks, money talks. Right, yeah, yeah, yeah. And you would play shit. I play a little freestyle, you know, because that was New York. You know, I'm going to play, you know, sweet sensation and the cover girls and that kind of vibe

because I was going to those spots, 1018, the Rock Seas, they was playing that. You know, you had to play, you know, certain records, like that record, Soho, hot, that record, right? That's the same dude who's producing for Carus I produced that record. Like, that dude was like, there wasn't no, no, there wasn't no label. Underground.

You know, I was with Spike in Brooklyn. Yeah. Spike Lee. Yes. Right, let me not say that lightly. But I'm with Spike Lee and he throws a party in Brooklyn. I go in there and Homeboy was in there, the guy who made Set It Off. Oh, straight.

He performed. Set it off. On the love, y'all set it off. I was like, what the fuck? Hold on, hold on, hold on, Joe. So, he's part of my video music box experience. And I bought you guys something, so I think it's a good time to bring it, bring it out.

The video music box experiences of, there's a party that we do with all different types of artists. So Strafe is one of the main people. On the left start. Bondi Ray. You got the suit in there. You're looking like a fat rat. Finally, Ray, living my hood.

Right. Oh, over like a fat brash. She lives in Ohio. Yeah. No, I got that question off. It's called a video music box experience. It's a party from all different generations. So we'll have, last time we had group home.

Oh, I love them. They was at his birthday party. Right. Stals. Oh, they was at Stout's? Yeah, there was a Stout's birthday party. Nobody's seen group home in years. I love those guys.

That's wife got him. Little Dap. And Malachi They came through Little Dapp is Diddy bopping it? No, they're shit. That's real hip-hop.

That was the real hip-hop shit right there. Malachi and that I love those guys A big Shug And anything that Primo has something to do with Shout out the Pansy, everybody

everything Primo has something to do with it was like Primo said that was one of his favorite albums because he did most of the album and he felt like that was one of his best works that group home album It is. Them beat on this.

Timeless, though. Timeless. Disgusting. Yeah, yeah. Anytime you hear about video music box, it's a vibe. It's fun. It's for all ages. People sing along.

They rap along. They dancing. And I've been seeing them sold out. All the parties you've been throwing is sold out. Crazy. Big up late development. My partner, you know, I work a lot, man. Every time I try to sneak up in there to give you a little fat Joe,

I'm watching from like Vegas. or L.A. or some shit like that. I'm like, damn. You've always been there, though. That got to be fun. Yeah, yeah, yeah. I'm gonna always be there. Yes, sir.

You know what I'm saying? You know, I pulled up in Brooklyn, you know what I'm saying? Right, Coney Island. Remember Coney Island? Yeah, Coney Island was sick. Crazy. I liked that. Last week in Brooklyn to the funeral,

and I just felt like I had to be there. Yeah, I felt like, you know, everybody. So my brother, Ray Dejon, Ray was, you know, you deal with somebody. for almost 35 years, me and him doing stuff. Rays is the kind of person who go, you got to get Jada kiss today. He's got to be on the show.

And I'm like, and then he was standing in front of me. So you're waiting for me to call him right now? Like, do I have to do that right now? You know, like, he'd be pressured me because he just, Jada loves you, Ralph. And I'm like, yeah, but Jada has a life, Joe, bro. I just can't ask Jada me. It's going to do something.

You know, I can't ask Joe. But he's that kind of, he's that guy, you know. Without that energy, they never, would have been the DJ Khalid. Wow. Their stories of Calid climbing over gates for certain artists to get on the songs. He made me get Eminem on the Lean Back Remix.

He was like, you could get the white boy. You could get him. I said, bro, that man is not thinking about me, bro. He was like, get him. Get the white boy, get the white. He put the battery in my back so much that I threw out the kite. You think you want to get on this song?

Right. And he said yes. Yeah. I ain't never going to forget. He broke his promise. Yeah. Because when he got on that song, he said, you got one favor, Joe.

I said, alright, get on the remix on the lean back wing, but then he got back on my album a couple of years later. So he did two for me. Good. But his guys like that. So when you got, when you got Nas,

you got Jay-Z on your documentary, you knew this is my one favor. I got to ask for a hugger. Yeah, this is it. Oh, yeah, Aces, man. I pulled up. I went to him. went and got him in Miami.

I pulled up. I was dead. They didn't know what. Callet caught COVID. Nobody wanted to say what it was. No, no, he caught COVID. That shit. He was the only person that thing.

That shit was like the antichrist. He can't tell nobody. He got COVID. He said, this guy, Callet, is in the house all the time. How the hell did he get COVID? Yo, bro. In the house. The man, Callet one time.

And this is all love. But when it's the COVID, right? I'm one of the only guys. They test everybody. When you, to walk in his house, you got to get tested. The barber was wearing like one of them fucking space suits. Wow. Like this, one day he almost fainted the barber.

Nelson, the barber did like this. We had to grab him. I was like, yo, this shit was like, it was in Miami a thousand degrees and he was cutting this shit outside because he couldn't go in the house. He had a space suit. Right? I'm like, yo, Callet, man. Get a mass water, son.

So when he called, bro, Callet, was one of the most paranoid guys with COVID in the world. And so I remember when he caught COVID, I'm looking at him, and you know what else Calla did? Callet, you know, we all got brothers that we love, but some of them is pretty weird, right? Not only did Callet's catch COVID, but he made everybody take a COVID test,

not because they could have COVID. He wanted to know where he got COVID from. He wouldn't know if I gave him COVID. If this one gave him COVID, the barbicate, he made all of us take it out of the air. No, no, but he made us go to the real doctor, urgent care, get COVID tests because he wanted to know who gave it to him. Did you ever find out? No, but I was talking to him out the window.

He was like, he had doctors 24 hours. Like, you know, he's, oh. It was like, look, Call is pretty upset. You've got to get with Ralph Nington. I was telling him, you got to get with him. And he was like, yo, I got to get with him. I went to his house. Man, they had him like,

like when Trump caught COVID, you know how they took him to the special doctor? That man had doctors in there. Like, it was like, he was a higher. Like, you could tell he was going to be a higher. Sony, COVID. Huh? No, no, no.

At that time, it was like, you caught COVID. You didn't know. People were dying. It was a very, he caught it like at the serious time where everybody was dying, this, this, that. It wasn't COVID later. Yeah. You know what I'm saying?

It's only serious and if something's already wrong. I knew a guy that worked for Nike, man, such a beautiful guy. And he was one of the first guys that caught COVID. It was a beautiful guy. And when he went to the hospital, I think he went in there by himself. You know, your family can't go in there. And they had everybody dead in like the hallways and all that. And I think he died, scared the death.

He had COVID. Yeah. Facts. No, this is a very serious. Yeah. I'm not being funny. I'm just saying, you know, if they take you in the hospital, if it's funny, I'm going to erase this. Go ahead, go ahead.

This shit. I don't want to be, I don't want this to be funny. I'm just saying if they take you in there, you sick and everybody's dead in the hallways. And we see him. He had COVID. No, no, you couldn't leave. Once you went in there.

I can't. I'm going somewhere that's mad dead body. That's you. That's you. That's you. But people. Like, especially the older people. My family dropped me up the block in all.

But the older people thought, you know, they believe in whatever the doctor says. Anybody go in somewhere, I don't care. If you can walk and talk and slide, drag your foot and you see mad dead body, drag your head back out the door and get in the kids. Listen to kiss. It's three uncles in hip-hop.

Uncle Luke is Uncle Snoop and his Uncle Ralph. You the, you they uncle. Uncle Red, too. You can't figure about a red. Look, Red. We can't let Popo. We can't leave you out, ma'all. You everybody's uncle.

You've been Uncle before you was up. Why are you feeling about it? I mean, you look, Red is the one who made me Uncle Ralph. He called me Uncle Ralph. So he said, look, go see Ralph because he's going to tell you

and give you the plug to the next move that you got to make. So that's what your uncle's supposed to do, hook you up. All right, I got you. Go over here, go see Joe. go see Jada, go see whoever and they were going to tell you what to do next.

I don't know, go see them. And they'll, all right, when they come, Jada goes, yeah, I got you, boom. And that was what the uncle thing was, just to pass it on, the information, no, no blocking, no, you know, no gateholding, you know, just, come on, man, we all want to win. You know, as long as he's not going to get you in no trouble. That's awesome.

Yeah. Listen, man, this is the legendary. I don't know how to explain it to you. If you from outside of New York City and you don't, quite understand. I say, what's the name of the documentary, Ralph? You're watching Video Music Box. It's directed by Nas,

and it's on Showtime. You can watch it still now. You can't get a guy like Nas to go direct shit. Nas wanted to do it. I know he did. Jay wanted to do it. I wanted to do it. Everybody wanted to do it.

And when you call, you get this, you probably one of the people that can call anybody I get a yes when you get a first ring answer and you get a yes when you ask for whatever you act for. How does that fit? Yes, thank you. Calling some of the most prestigious people in the coaching. Look, you know, I was on stage with DJ technician last night, right?

Shout out. And I said it, and I said you're lying from the, from the, and he just kicked in like that. I was like, ooh, that's so good. You know these guys, man. People don't realize you give them a shout out in the run. Like, I tell Rich play all the time, whether good or bad, when you get that perfect shout out.

Like, you know, to me, you know what Jay Z said. Yo, OG, I made you hot on New York. This shit took over Frank Sinatra. Exactly. Like, on that big son, your OG, I made you hot. Yeah, I'm up in there. I mean, like, that's a fucking shout-out. Like, you know, shoutouts can change your life.

Hey, look, I'm on a, Jay's mentioned my name on the album. I'm like this, like, what? I know he didn't just say my name. So, look, I appreciate it. And I get it. Shoutouts are important. No, they make you feel good. You invent a shoutout.

You invented. You invented shout out. What else you invented? Hey, look, I think that for me, it's just appealing to the street. The blue collar guy who goes to work every day, loves this coach, he loves hip-hop. He loves to get fly on the weekend. he pops some bottles and does whatever he does

he works he does his thing I love them I love them the sisters that love it too so that's that's my listen the hip-hop game would not be what it is if it wasn't for Ralph McDaniel's living legend icon they got to think of other words

you know the other day with no disrespect we did a little trivia and the guy asked us guys call up and answer a question and they say yo rap city or MTV No What was it Rap City or yo MTV

The basement We said neither Video music Yeah that's what the streets The streets told me that Yeah They told you Or the streets tapped in immediately

Oh Joe and Jay That just bigged you up I say we're Legend Yeah You know look We were It had to start somewhere

Like Diddy said in my documentary It was Moses first so I'm Moses Now you are Brother, we love you man And thank you Shout out to the wife Your daughter

Your whole entire family I love you guys Like I said I am Joey McDaniels For a lot You stuck with me You stuck with me You stop with me

I'm Joey McDaniel Big up to your family bro This is this is the Joe and Jada That ain't this And this ain't that Hold on you got a non-for-profit That we got a shout out of it Oh yeah

Yeah yeah yeah yeah Oh, the video music box collection.org, supported, video musicbox collection.org. All the people that love hip-hop, the rich people that love hip-hop. And if you got $5 or $10,000, video musicbox collection.org is preserving the culture, archiving it, and making it available so that the next Jada Kiss and Joe and Ralph McDaniels can go out and see it. Now, with that being said, that ain't this, this ain't that. It's kissing crack. Make some noise for our Uncle Ralph.

I'm Jake Hofer, and this is Back 40, a limited series show on WIRE to Hunt, part of Meat Eater's podcast network. Each episode, I'll be asking eight wide-tail hunting pros, a focused, thought-provoking question about hunting and land management. How do I hunt the best part of the farm with less than ideal access? Should you? what the real question is. Stand without good access is not a good stand. Listen to Back 40 on iHeartRadio app, Apple Podcast, or wherever you get your podcast. Welcome to Pretty Private with Ebeney, the podcast where silence is broken and stories are set free. I'm Ebeney, and every Tuesday, I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you.

Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the IHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite-sized stories of missing and murdered black women and girls in America. Stories like Erica Hunt. A young mother vanished without a trace after a family gathering on 4th of July weekend. weekend 2016. No goodbyes, no clues, just gone. Listen to hunting for answers every weekday on the Black Effect Podcast Network, IHeartRadio app, Apple Podcasts, or wherever you get your

podcasts. Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Danny Shapiro, and these are just a few of the powerful stories I'll be mining on our upcoming 12th season of Family Secrets. We continue to be moved and inspired by our guests and their courageously told stories. Listen to Family Secrets Season 12 on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.