Joe and Jada - Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)

Episode Date: June 11, 2026

Fat Joe and Jadakiss are joined by Kith founder and CEO Ronnie Fieg as well as music executive and cultural force Shawn "Pecas" Costner. Ronnie breaks down how he built relationships with every major sneaker brand over 31 years, his journey from the stock room to creative director of the New York Knicks, the story behind Kith Ivy, and surprises Joe and Kiss with custom linen Air Force Ones and Air Max 95s. Pecas tells Joe and Jada about breaking Rihanna, Justin Bieber, and Rick Ross, the wild world of radio promotion, and tells some iconic stories about Young Jeezy and BMF’s heyday in Atlanta. The crew also chops it up about sneaker culture history, growing up hustling for gear in New York, and what it means to build something from the ground up in Queens. Joe and Jada is now STREAMING ON NETFLIX! Merch is here! https://joeandjadashow.com/ All lines provided by Hard Rock BetSee omnystudio.com/listener for privacy information.

June is Black Music Month, and on the Drink Chams podcast, we're speaking with the hottest names in the culture, like Sway Lee. Do you realize how legendary you are? I appreciate that. I'd be seeing it, but I'm like, man, I still got like so much more to do. Like Prince, he dropped like 30 albums. We dropped like five right now. That's the rate we got to be going. Yep, that's a good attitude.

No matter the era, Drink Chams brings you the biggest names and the most unfiltered conversations. Listen to Drink Chams from the Black Effect Podcast Network on the IHeart Radio app, podcast or wherever you get your podcast. It just came out. Jeremy, what did you just do? You just set yourself up for failure. I've never heard you tell this story. I've never told this story. This must have been tucked deep, deep in the Jeremy Lynn file. My name is MC Jin. I'm excited to tell you about laugh but not least. I'll be chatting with guests from all walks of life about the power of humor when it comes to facing difficult times. These will be conversations that remind us all, life is hard. Laugh harder. Listen to laugh but not least with MCJN on the IHeart radio app

Apple Podcasts or wherever you get your podcast. Hey, it's Alec Baldwin. This season on my podcast, Here's the Thing. I talk to composer Mark Shaman. It's about the hang. It's the pleasure of hanging out with the people that you're with.

You know, Rob and I was always a great hang. And director Morgan Neville. Film School teaches you all the wrong things about making documentary. What do you want to say? Documentary is all about your ear. What do you hear? I feel like my job is listening really, really hard.

Listen to Here's the Thing. I Heart Radio app Apple Podcasts, or wherever you get your podcasts. What's up, fam? It's Isaiah Thomas. And I'm C.J. Toledano. It's our favorite time of the year on our podcast point game, the playoffs. We're digging into the biggest surprises of the season. And I'm looking back on some of my greatest playoff moments. If we didn't talk ever again, I was part of you. You just understood. That's how personal it got. Wow. Then after that game seven, Marquis come in to you, he's like, you know I love you, dog.

You know, it's all love. This was just playoffs. This was just basketball. So listen to Point Game on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts. Joe, Ronnie, you did it, man. That's for you, Joey. And then for Kiss. Rubber kiss. I thought it was over when I seen this on the BMW. We did a linen, a linen 95.

What is this? Numbers in your podcast. All the way, I'm Joe Cracked the Don. Oh, it is your boy Kiss. The Joe and Jay to show every show legendary, every show iconic. Pow, pow, pow. We're destroying shit. They lined up.

You know what I mean? Duck on you. You want to talk? No, no. You go. No, no, you go. When you think of today's guests, it's a lot for you to think about. You think about somebody that took a dream and turned it into a dynasty.

somebody that started working in the sneaker store at 13 years old, not for fun, not for clout, because he had a vision that nobody else could see yet. You ever been to atrium in the back? And you know what I'm talking about. Grew up in Queens, learned the game from the ground up, and built one of the most respected brands

in the history of fashion and street culture. We're talking about a man that dress rappers, athletes, and royalty. A man that made the New York Knicks fashionable again. A man that sits at the table with Knight, Adidas, New Balance, Versace, and he built his own seat. He isn't just a designer. He's a storyteller. He ain't just a businessman. He's a movement.

a brother from another barrel, the founder and CEO, Kiff. Queens. Ronnie Fade. Of course, he's accompanied by hood spokesmen. This is the glue of the culture right here. In sports, fashion, sneakers,

automobiles, electronics, cigars, golf, anything that needs the culture to be connected. Ladies and gentlemen, make some noise for my man, Sean Pack, Come on, sir.

Let's be clear, Sean Beckas Kastner is the realest ever, but he's the fake fat joke. That's what's fat. Let's get you. We're bending it. We've been with this guy back here. Hold on.

This is no cat. I'll be with him. I swear to God, his people that dead serious think they're talking to you. They think they're talking to you. He goes right. He went.

Yeah. Too many times I've corrected it so he just leaving. Yeah. Been too many times. I've been a part of that. Too many times.

Oh, you too, a lot of you seen it? They're sweet. I'm not lying. No, sometimes I feel like he really thinks he's fed Joe. No, he thinks he's fat Joe.

That's great. I don't want to tell you some stories. I don't want to heard nobody's film, man. That's the problem. There's some stories out there. There's some stories out. You know, back out, man,

he might have impersonated Fat Joe on a couple of shows and shit. He came out with Russia. I think he came out with Usher. With Usher, we did lean back. Oh my. He came out with Usher and didn't lean back in Russia.

That's a ball. It's crazy. You came out with Usher and did lean back in Russia. No, yo, let me tell you something. That boy, Sean Peckos Cost, man. What a legend. One thing I've never been able to understand, right? Because just like in hip-hop,

when you're dealing with brands, they want you to be lawyer. Right? Actually, shocked when they... I was one of the judges a sneak of the year in Vegas. And I actually bigged up the Farrell Jellyfish and Adidas

could not believe that Fat Joe ever said something positive about Adidas. They sent me jellyfish, they couldn't believe. They called Mayor. They was like, my God. He said that our shoes night, because they thought we were so Nike in George. Jordan, how do you get to work with all these brands?

New Balance. You got Kiff, New Balance, Kiff, Adidas, Kip, Nike, Kif. A-6. P-F Flyers. Have you made a P-F Flyer yet? No, we haven't done that yet. That's Coach. Coach be wearing them shit.

They're like pro-Keds, elevated pro-Kex. Get Coach Mike Brown a pair of them. I sent him a pair a while back. I don't get him. He likes some shits. He thinks they fly to PF Flyers. You were there. the press conference.

But let me ask them, how do you not ruffle feathers, why Nike's not mad at you, why New Balance is not mad at you, why Reebok is not mad at you, when normally, historically, they're like, oh, no, we off this guy. He's working with somebody else.

How are you able to work with so many brands? That's a good question. I've been working now in footwear for 31 years next week. My birthday. I started on my birthday in 19. Talk slow to these people, man. In 1995, I started.

Actually, I don't know if you remember this, but Joe, do you remember the first time? The first time I met you was with Big Pun in the back of the 8th Street store. You guys both came in together, and I was 15, so this is 15 or 16. It was either 97 or 98. And you both got a pair of the same construction teams.

There was actually like this mock toe construction that they don't make anymore and I couldn't find a picture of them. I wanted to actually send you a pick of my first memory of meeting you. But anyway, I'll answer your question. Back then, for the first 10 years of my career, I started in the stock room, then worked as a salesperson, then assistant manager, then manager. And around, I want to say, 2005, I started buying. started buying product for David Z

and I was buying, like, athletic footwear trying to transition David Z, which was a primarily boots and shoes. It was brown shoes and boots. Because you remember when Dolomites... That still toes or like. Yeah, but Redwood's like...

Go to get all your boots and Tims and all. Yeah, A Solos and Timberlons and Dolomites and Scarpas, Trisetta. Like, all those boots were running, were running game in New York back then. So, like, all the kids that were starting to wear Jordans, the end, you know, like late 90s.

that we're wearing boots in the mid-90s. And when culture just started shifting towards athletic footwear toward the end of the 90s. And athletic footwear was always a thing. But in New York City specifically, boots and shoes were a bigger thing. And you remember, like, the Dominicans would come in. They would buy Durangoes. You remember that?

Like, the engineer boots and clerks. Like, the Jamaicans were coming and buying Clarks. Jamaicans were buying Clark. Travel Fox. Yeah. Travel Fox. I mean, that was a big deal. The Japanese were coming and buying Red Wing.

So it was a big era for boots. And I saw that trend changing. And then I helped transition David Z. into athletic footwear. So a lot of these brands that you speak about, I've been working with them for like, you know, 25 plus years from when I started buying. And then when I opened up KIF,

I left David in 2010. But I started working on. on footwear in 07 for David, right, with a couple of different brands. So when I left David Z, I was already working with A6, with New Balance, with Vans, with Converse, with Timberlin, with Clarks, because I already worked with them at David Z working on what we were calling SMUs. They were just like color ups and materials on different products from those brands. So I had those relationships and I wanted to just open a store that would highlight the best

product that they had to offer. So the tier of distribution that I'm in is the top tier globally. So I wanted to highlight brands in the best way possible. And I'm very passionate about product. And I think I met the right people, my counterparts at these brands that are also passionate about product. And we have a like-minded goal of making product that doesn't exist currently that can excite people like you and I that understand quality product and are obsessed about footwear. That's my lifelong obsession. You know, and I love all the brands that I work with.

I'm not only like in love with one brand or the other. You know, when you walk into my office, you've been in my closet. It's like, I have every, I have representation from every brand. And I don't only wear the shit that I make. I wear like product, you know, from the brand aside from the projects. So what is I can I tell you second? I'm being very humble. I've seen them sort of in that element where he'll talk with a brand one-on-one.

And the way that he dissects. that brand and they see that he really knows what he's fucking talking about from inside and out. I've never seen like that before. It's like seeing certain artists going to a booth before and see what they do. And then you feel that magic. Like the way he really tells a brand

that he knows it from A to Z is not no bullshit. Like it's crazy. It's crazy. The people that work at these brands that I work with now are like most of them are either younger than me or, you know, they haven't been at the brand long enough to know what I know about the brand themselves. You know, so like, I've been in,

in sneaker culture for so long that a lot of the times we're sitting down, I'm explaining to them what got me into the brand in the first place. And those are stories that sometimes they don't even know

before that time. You know what I'm saying? Like people at Timberland are like, you know, when you think about all the nicknames that you see with boots, right? And I'm like, you know.

What you mean? Like brief and broccoli. Yeah, and the Sesamechatry, you know, the names, like sometimes I have to explain to them like where the names how the names came to be. Like drug dealers were eating at a pints on the corner.

You know what I'm saying? Like where these names came from and the dealers that used to shop the store that glorified the brand, those, you know, the rappers at that time were trying to dress like the drug dealers. You know what I'm saying? So like, you know,

and new balances, like 1,300s, drug dealers were coming in because they were standing on the corner. They wanted orthopedics. They used to call them orthopedics, you know? So a lot of these stories, like, they get lost. And especially today, you know, with commerce, those stories that, like, they're embedded in me and who I am.

You know what I mean? And I'll never forget that. So, and those days, like, 1996, which I referenced a lot in the apparel, you know, that was one of the best year ever for music. But also for the culture of being on 8th Street. You remember what 8th Street used to be like? That was like every weekend. If you took your girlfriend down there for some boots, she was like the main. Fact, yeah. Waste Street was flyer, you know.

You had to go get an iglizier at papaya. Yeah. No, fat, fat, fat. What do you say? You went to papas and got a glissie on the street. Then you did that with the orange juice. Fat Beast was on 6th Avenue. Sam Goody was across the street.

And then you had the hat store right next door to Grace Papaya where people were going get their tangle or their fitted, like all the Yankee fitted. And then you had, you had rugged soul on the block. In that area, it was the first flight club. Yeah, but that was later. I'm talking about way later, but it's still, it's an honorable mention. And Domain, he used to work at David Z, ironically, the guy who started flight club, you know? And then he went and then he ran A-Life, you know, Rivington Club.

And then from there, he went and opened up Flight Club. Really, really smart guy and love what he brought. But he started that whole resell shit in the States. It's like pre-stock X and all that. You already know when it's a real moment, you need a real bottle. That's why we rock with 1800 tequila. You heard me? These people been making tequila for 11 generations.

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Real legacy. Real smooth. That's the move. True, true, true. One. Everything I work on, and every time I work on a shoe, I'm just trying to transfer over that feeling

that I had for product pre-internet era. So like when people were coming into the store, they'd be interested in, you know, hiking boots, for example. They'll be like, all right, I'm looking for this or that. You show him the wall. and that person would try on six different brands and literally, he's looking in the mirror, he's walking around, that doesn't happen today.

And they'll pick their favorite product for their sense of individuality. And today it's like they're already hunting for what they know they want or they've seen it and they're doing the Me Too game more than they're not. But those days, like I'm trying to get people to feel for product

what I have always felt for product. That's my goal and working on anything. And I think the brands know that. You want to know what's crazy is everybody on this couch right now is addicted to fashion. And sometimes it's weird to me because you figure like you got to drink water, you got to eat, you got to breathe to be alive. And when I go shopping, because I go shopping, I got a stylish shout out to tea lover, Terell, and I love them. But I do a lot of my shopping myself. and when I go shop

and I see Asian people I see all kind of people like I just did Chrome Heart in Vegas it was a lot of Asians and I look at them and I said man we like everybody just loves fashion and being flyed

like has anybody ever dissected that like you know you're an alcoholic you're a gambler you're like what the fuck it's actually a problem right like fashion I mean in your words You know, like in the hip hop world,

fashion can be a driver for why people do what they do for, you know, for rappers to do what they do. You know, it's like that goes, that goes hand in hand. I mean, I've never seen. I used to hustle and rob people to buy sneakers and gear. Like I really dead ass would sit on my corner, it's risking my life. So I could go to, we had a store called Hymeys.

You don't know about Hyman's. Heimis was impressed. Prospect Avenue, Heinis. That's even before Jew Man by Fuente. And then Jew Man came, but you know the story about Jew Man in the Bronx and all that hosier. Yes, I do.

And so... You know whose uncle that is, right? Richie King. Yeah, a lot of people don't know that, though. Simon, his father was named, Melvin. I went to both their few. I know. They taught us.

You know, when you... You know, we own clothing stores our whole life, too. You know, we learn from them. That's right. So Melvin would come to my store maybe three years ago when he was still alive and cursed us out. You know, Simon and Melvin cursed us out. Yeah. What was the grandmother's name?

We was at Rose. Rose. Rose had, remember? Yeah, but Rose had the fucking Holocaust numbers. Oh, that's right. So you couldn't. You couldn't be a black or Spanish. She used to sit up on the ladder with all the money in the lumber jack jack jack.

Kiss. My line? You try to be black or Spanish talk shit. to deadly. I fucking on the cost. Fuck you. She's not. She's not going to fuck out.

Like she wasn't. She was a gang. She'll be up there with a bat with a vest of the money. Everybody, they taught us. So in that fashion, they would come to my store. Like Melvin was at my store.

Maybe three summers are going to curse us out in front of everybody. He's a fat motherfucker. He ain't shit. I taught Joey everything he knows. Slow, you ain't shit. This one and I ain't taught you out of fall of fucking pants.

And we loved it. You know what I'm saying? They would come and scream on us and we'd be like, you know, those is the dogs. That era raised me. That era of retail raised me. You know, like,

you remember active and transit and, like, all those different shops. Like, that was the era where they, you know, they squeezed the juice out of the consumer. You know what I mean? Like, and not give back as much as they could in terms of the space.

You know, like, so now, you know, What do you mean by that? So when I build, for example... Like a store? Yeah, when I build my store or a space, I'm saying I'm building at like 1,400, 1,400 a foot. That's like on par with some of the luxury spaces

or even more than some of the luxury spaces. I used to argue with them. It used to be a... No, no, there was water dripping on the clothes. I'd be like, yo, why you... It ain't broke no fixing. It ain't broke no fixing. So when you're making the...

When you designing something, you got in mind. What do I think about when I'm working on products? On the space. Oh, when I'm working on a space. It depends. It depends on the city.

So, like, the way that we're different from a lot of other brands is that they have a cookie cutter identity. So, like, you walk into, name a brand, James Purse. Anywhere you walk into a James Purse is the same exact identity. You know what I mean? It looks the same no matter which city you go through.

Francho. So for us, yeah, for us, it's a lot different from that because every city we go to, like the mood board becomes the city. And then all the materials and the colors and the palette become like complimentary to the city that we enter. I was so proud of you when I was in Paris and I seen the gift store in Paris. I was like, damn, my boy Ronnie out here in fucking Paris.

It's Paris. And that store is really, that store is thriving, you know. And it's important to give, you know, that experience to the consumer or to the family. of the brand is so important for that person to come in and not have to worry about just product. It's like it's a vibe that we want to give. You know, that's why Kith Treats is in there or in Siddles in Paris, for example, or Rannis, which is that gourmet sandwich bar now that we have in L.A.

Crack. That's great. Sandwiches are banging. You know, I go to Dayton Niles out there, my Jewish deli out there. You're going to come see me next. We got to see you next, Ronnie? Yo, and you got a mean sandwich bar. I have a Wagu pastrami sandwich,

an Australian Wagyu pastrami sandwich called the Wagu Pronto. It's called Ronnie's Pronto. It's the best sandwich I've ever had. One thing I know you do do good is that my ice creams. Oh, hell yeah. The ice creams is fucking good. I entice you when you come in, yo, you go, I'm like, yesterday I was in Williamsburg.

I mean, the ice cream guy at the, you know, you're saying, not today. Carolina, so I was a family. You can get vegan. Vegan ice cream. Yeah, we have that. They got it without dairy. You know, I don't want to be rude. I know it's your interview, but we didn't really introduce Beckas right.

I gave him, Ms. Flav. Yeah, but we never said, we never said, like Beckas is also like Ronnie. I grew up with Beckas, but Beckas paid his dues and he really, really worked hard. and he's successful, but he earned. No, no, no, no, no. He did everything like you, retail, this, and that, in the music business, and he made a lot of artists. Could you tell the people who are some of the artists that you broke their music,

meaning they were trying to be stars and you took their music and became number one on earth? Brianna, Justin Bieber, you know, Rick Ross, young Gizi. Work closely with Jay-Z for a long time. College original albums were all through Def Jam. Neo. The list goes on and on. Usher. Me.

Jay to Kiss, fabulous. Yeah. Fabulous. Yeah. Then they could have used a couple more spins, these guys. I hit you up. No. But we're thinking about kissing you guys that,

the spins are good, right? That's something I worked on with radio promotion for a long time. And me and Ronnie, we became close like that about the music, but it's about longevity with culture and how you stay relevant, how you reinvent yourself over and over to be able to stay around. Who is the Jehovah Witness program?

Let me tell you something, Ronnie. I was a killer. Now, hold up. Hold up. I was a promotions man that never got to acknowledge as a promotion. I used to wipe the boy.

Me, promoter me? Every station, when I left played that shit, a hundredth of like, I was going to the Jehovah Witness. with a cross. They had it. I think at one point

we wanted to give you a job at that. The provostion dude, I walk in with the cross. Yo, my brother. Yo, I was walking. Yo, bro. I was brutalizing it. Why you think that Joe got laid back?

You know what I don't want to go. I was in San Francisco. I've been to radio stations that were Barnes in Chattanooga. I didn't give, And I did it 30 times. Like I kept going. Joe, new album, you know, like, bro, I'm like, really, I put it in them dudes, but Becca, you really made a, well,

hell. Well, I learned, I learned. I'm not going to lie. When the first companies I haven't worked for that taught me about how important radio was at Arister, right? Yeah. We was in that big fight with Outcast and Jay-Z. That shit was serious when you was calling motherfuckers at the night time

to get those extra spins to go number one. Like, oh, yeah, it's like a fight. It's a fight. It's like everybody's fighting and then you got somebody on your ass and somebody came out with a record and everybody's trying to go for number one. And it's segregated.

A lot of people don't know that record industry segregated. There's urban music department and there's a crossover music department and then there's the pop music department. Okay. Joey, you understand? These guy's a national treasure.

There is. The stories I hear from this guy. There is. But let me tell you so. A national treasure. To all the board, he was out there. You think that's segregated.

try being Latino trying to get played in fucking Alabama and all that I remember I came on the phone Big Pun Pass and I wanted to put out 100% And so everybody here grew up with Puerto Ricans all day so but when you go to

fucking Chattanooga and all that They never seen the Puerto Rican So they're like, what are you singing? Oh yeah, I said I'm like Yo we're gonna put That's the Puerto Rican national The Puerto Ricans don't know I lost my eyes hole on that, like knowing.

What the flag? They're two on us. Yeah, there we go. Morikas, Latino, for your enjoyment, you sacrifice. For your enjoyment, just know I might have lost $2 million knowing. Like I'm on the radio call. Steve Rifkin is like, you don't say nothing, Joe.

ain't no fucking Puerto Rican's here. I'm hearing all this shit on the car. And we ain't playing that shit. This is that. We ain't never met a Puerto Rican in our life. What's the girl with the fat ass? Oh, J-Lo. That's the only one we ever seen.

You're my man. I was going into it, taking an L for the Latino culture, knowing I'm going to lose $2 million, but I did this shit. Right? And it broke ice. but what's the crazy? Nah, now, you can't even say the craziest shit.

I mean, I think I got the seven-year statute of limitation. I've been out of, I've been in sports. Sir, you can say, let me go take a Sky Ritzie. I got to take an old man pitch, y'all. The bill with a story. Today's show is brought to you by Hard Rock Bet, Florida's sports book.

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Osiaga, 26. Every day you listen is another chance to win. What's up, fam? It's Isaiah Thomas. And I'm C.J. Tolodano. in our podcast point game is about defying the odds. Like LeBron heading into the playoffs without Luca and Austin Reed. And finding ways to win no matter what.

He's the smartest player to ever play the game. His IQ is at a level that we've never seen before. And he knows without Luca and Austin Reeves, I got to manipulate the game. We get a player's perspective on the challenges of the playoffs. I think Joker's going to be exhausted this series because when they don't have Rudy in the lineup, he has to really guard guys like Nas Reid.

He has to guard Julius Randall. And then he has to give us everything he gives us on the night-to-night basis on offense. And when IT's friends stop by, like Quentin Richardson, we dive into some playoff history too. Steve Nass would get that thing. That man, hell get the flying. He running up the court, licking his fingers why he got the ball. Like, after you go through a training camp with that, Isaiah, you figure it out real quick. Get your ass up and down the court, and you're going to get the ball.

So listen to Point Game on the IHeart Radio app, Apple Podcast, or wherever you. You get your podcasts. I love the sounds, the buzzing from the stadium, the chanting from the fans, the announcers calling the place soccer, football, it's home. Why do I watch the World Cup? That's like asking me, why do I breed? I inherited that fandom from my mom. It's a connecting force. From Futuro Studios, I'm Fernanda Chavari, and this is American Football, a show about soccer culture in the U.S.

and its underdog roots. We go beyond the game to the people and the stories that make it great. A soccer game is a festival. It's not just a game. It's your culture. I took an elbow to my head

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available on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. What did Black Music, Food, and Culture teach us about who we were becoming? 2016 was sort of that last era of monoculture, where we still consumed things in community. From Beyonce and Rihanna. Everybody wanted to be Beyonce. I don't think we'll ever see another Rihanna. To soul food, memory, identity, and the stories we carry through black culture. What does it mean to be black and eat in America?

So we were these group of people who knew how to work the land, who knew how to live with the land. We make it do what it do. Therapy for Black Girls is bringing together the conversation shaping Black Life right now. You will never make me feel bad for being a black girl, for being a Black American girl, ever. Therapy for Black Girls is bringing it all to the mic. Listen to Therapy for Black Girls on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Like I knows me since we 14 When I first did the show

He obviously ain't know what to expect And we're going viral all over I'm cap You don't fucking know what this Nobody know what to expect Don't say they're lying to the people Because We wrote the dice and we see low

No act like you just said you're about the head trap May I say something I knew I was going to tell some stories I knew that We all know that All right, so listen. He didn't know what he was going to land. With me, no, but with me telling these stories,

I knew a lot of these stories sound outrageous. And if you ain't there, you don't believe it. I got a phone call while they started calling me the Cap King. I'm a liar. They make your memes. And you're mad back, I sent me up and say, hey, you're doing what you got to do. Oh, shit.

That's the winner's mentality. He didn't know what I was doing. I was turning the bitch up. Touching the thorough. Oh, y'all don't like Lizzie? Glizzy's on the rocks, nigga. Let's go. On the rock that's new.

Lizzie's on the rocks. He's so full of shit. Lizzie's all right. In America. You got a bullshit to get your artist record on radio. I'm trying to tell you. He knew what I was doing. He called me and said, you doing what you got to do.

Keep going, baby. You're on fire. baby doing it. He understood what was going on. We had to, you know, generate that. You should have warned me then. I had to warn myself, and I'm going to tell you how, this is the truth. About 10 years ago, we were in City Island at a restaurant, one of Jimmy's outdoor restaurant.

And there's a group of guys that Joe grew up with, I don't know if I could say their name, but they all, because they didn't rat on each other, they didn't go to jail for a long time. And the head guy is a friend of us. So Joe's out there doing him, just like he's here. We're outside. He's doing his shit on the table. So I asked the main guy, yo, tell me the truth, man.

When he was younger, was he doing all that shit? He looks at me in my eyes. And he goes, Becca. He's not lying. Did he exaggerate a little bit as time went on? But he said the fucking guy don't lie. And this guy was a top guy that 30 of his friends.

Kingpin. Kingpin. That didn't go to jail because nobody ride it. I get uncomfortable when they start telling the story. That's the truth. That's the truth. That's the guy. Joe used to, no, not me.

You remember the time? Just in there. That was a... Please! Let's stop. Yo, boy, you knew what time it was. You hit me up and said, but let me ask you something. There's a lot of women in here behind the scenes.

I don't want to say it, but there was all type of shit you had to do to get records played, right? It was like horny program. They want to go to the strip club, right? No, Guino? Yeah, that was part of the thing, man. Every head record. But you got to do it. You know if you got a horny program director,

you got to take to the strip club and get him a dance, huh? All that. I had to bring the DJs and get them. Let me tell you how good we were. We took programs not only the Magic City in Atlanta and ran that bitch upside down. We took the CFO. of our company

to the strip club. So he saw when we brought back the receipts what was going on. Oh my God. We never had a problem. You took an corporate motherfucker up in there. He said. His name is Joe Barino.

He knows. He had the best time of his life. Yo, I'm going to tell the names. I'm going to tell the names. Yo, let me tell you something. I haven't been outside. I've been,

I've been, just COVID. I've been home. You see me doing my graffiti. You pull up on me to do my. I swear to God, I've been out to to where. was in Atlanta the other day,

and he showed me a video of chicks on top. I forgot they do that. They're on top of the ceiling shaking their ass, back flipping. I'm like, what the fucking that? Well, they still do that. He said, yo, this shit was crazy. I was like, you know, what the fuck? This Magic City and certain people have back entrances.

Like, you go up to your own. That's shit. Young Jeasy. Young Jeasy really had Magic City on Smash. BMF and Young. Yeah, they dove. Like, when I do that era, like, I've never seen people hold like 100,000 ones, like big phones, like wrapping cellophon, like walking around up.

That's crazy. I wish me and Ronnie hung out a lot more back there. Let me tell you something, Ronnie. Them guys, one day, one day they threw a birthday party. They was meets his birthday party. Nigger, they hung tigers from ceiling, tigers in a cage with the tigers. Like, the shit they were doing, let me tell you, I tell them, and there's no disrespect,

I do not believe Big Meach ever snitched in my life. I do not believe it. But when I tell you, I thought they was the feds, man, they was doing shit. Nobody, they pulling up on Monday, all black cars, fandoms, roads, royce, drop top,

Porsches, this, this, that. Then they're coming on Tuesday. All sky blue cars, Porsches, Lamborghinis, troughs, this, this, that, Cullinids, on Wednesday, money green wits. I'm like, yo, are these guys

the feds? Are they trying, and you go to Atlanta? World of BMF, big ass fucking you was all in that shit. I was in it. I was in it because I think the craziest big meat's thing was when we had finally gotten Young Jeezy's record on

Hot 107-9 Atlanta. I don't know if you remember, Hot 107 9 was a programmer by the name Jerry Smoking Bee. He was a coolest guy. He was the man. Was that the guy you was conning with the Yankee No, that's the other guy. With the autographed Derek Jeter.

The guy was a Yankee fan, Ronnie. And the motherfucker, you go in the office, he'd be like, your guy, Beckas just got me. Derek Jeter's, that's the motherfucking Becca. I said, I know some Yankees, too. You had a fake joint on the board, man. You had the fake joint. I called O.G. Wong.

Yo, call Derek. We get him on the three-way. We got him to autograph joint next week. That's all you got to do to change people. You changed a lot of people. So what happened with the BMF when you got them at it? So what happened was, I think like a month before, when they first did Young Jeezy before he signed a death jam, they put a helicopter over the 107-9 Summer Jam and dropped like a million dollars cash.

They did do that. Yeah, man. Yes, they put a BMF helicopter over the Atlanta summer jam and dropped the M-6. What they call it? What's it called? Hot 97. The birthday badge. birthday batch.

They did that. Damn. And because young Gizi was affiliated or signed to the board. They said, yo, we couldn't do that. So we had to go back in, redo his record, reintroduce him, and then we got his record crack.

But then that's when BMF was in Miami. And your man, Meach came up to me. So how much you make? I said, I don't know, probably at that time, like maybe $150,200 a year. You go, that's it? I said, well, you know, I'm a radio promo. I said, I got that in my pocket.

So he pulls it out and he goes, yo, I need you to get my guy's record on the radio. What's the other guy? Blue DaVinci. Yeah. But then I was like, yo, bro, I can't take that. I said, I'm contractedly bided the death jam. I don't want to get caught up in that.

You know what I'm saying? But in my mind, I knew golf had been something go back. So I'm back to get that 200. You know, listen. God, damn. He said I got that in my pocket, though. You know, I started, yo, Ronnie, I started in the street.

So I understood the law and. Rico and all that. They kept calling me, Caliard and all them was like, yo, these guys, the BMF want to give you a whole lot of cash for you to do.

I was like, no, I'm okay, guys. They was like, yo, but they got it by the mountains. And they want to, lean back's number one. They're trying to get the feature

for the stupid bag. I'm like, yo, I can't do it. The number kept going up. And they were relentless. I thought they was going to jail or they was the feds or something. Yeah.

They took up, look, there's a girl. And I might be talking. talking too much. But in every hood or state or whatever, there's a girl that's like Ginger from Casino. She was just born beautiful.

In Miami, they knew Trina was going to be the one from high school. I was in jail in Miami. They were telling me in high school, the NFL niggas was pulling up like, can I hollied Trina? They heard about him. Right? So there's girls like that everywhere.

There's a girl I knew. And she used to fuck with every Kingpin you ever thought. thought of in the history of, man, you come in New York and you just mentioned the name, she had them lined up. She said she met them, and they knew who she was because she's such a legend. And she said she went in the house and seen so much money in Atlanta that she ran to the airport and got the fuck out of it. She got the girl who dates, her job is to date every kingpin ever lived in the history of

mankind, walked in the crib and seen so much money that she got to. scared and ran to the airport. How did she get that job? Don't fuck. She's a bad bitch. What you want me to tell you? You know, you know these girls. I don't know.

Oh, you don't? There's a girl in every state. There's a girl in every state. Look, they accused that one girl getting a homeboy to cartel, nigger murdered. What's the men show? It's a bad bitch. The gaits, niggas like that.

They followed that and lined them up. this is what you know historically we have always had this in the hood I'm just telling you about the girl that you know everyone heard I'll pull boy George dick on the name she ran the fuck out of that crib it was so much money in it was like yo let me just show you one of the kids it was mounting shit to the moot she was like oh no they're making a special gel for these guys I'm out of it bitch written out of it and that's a special

Specialty. Just getting money. Now, these guys, what? These guys... Speciality was staying there, but she got out of there because she was scared. But you was all in that, right? You told me one day you went to sleep in the house and there was just machine guns and every...

No, no, so me and Ashana one year, Shana, who worked... Shana, Shana. Shana. Shana is my girl. Shana A.S. She's marketing genius. So we have to fly, L.A. We just like, yo, you got to get on the plane,

and you got to go to Atlanta. Young Jeezy is going to meet with him to go over his project. So we get there, about 30 cars pick us up. Everybody's driving their own car, 30 black cars, four vets, beavers, vans, everything. They pick us up at the airport. So then we go to a very affluent part of Georgia,

whatever's like the suburbs. So there's like four or five big houses in a cul-de-sac. One was like a professional, one of the guys played for Atlanta Hawks. One was a surgeon, and the other one was Young Jeezy's house. It had to be like 25,000 square feet in the house in the cul-de-sac. We get in there, there's no furniture. When I tell you, there's not a piece of furniture

in this whole luxury house whatsoever. His mattresses all over the place. No mattress covers or nothing. And AR-15's machine guns, shotguns, all lead up in the corner of every room in the joint. So we're like, damn, we're in the right crib. There's two heavyset, beautiful black women, maybe about 400 pounds each.

Oh, heavyset, big girls. That's a little bit more than heavy-sets. Come on, man. When I tell you, was they wearing the fish net? Yeah. No, they were cooking the best old food

we ever had in our life. Oh, yeah. Hands down. Like, they were there to cook bus. Ashana's crying, like, she wants to go home. She's like, do you see all the guns around the house? There's like, there's no furniture.

And beds all over the place. I said, yeah, this is where we at. Hour later, young Gizi comes down. We don't understand the word he's saying because he was speaking so heavy, like, with a southern accent. Yeah. But that's where Ashana and I saw him, he had a black shirt.

He had the longest, biggest diamond chain I had ever seen with the snowman shit. I think the piece total was a 167 cap. And then the diamond chain was how many of the cards. That's how Ashana got Eif to make the Snowman Tea was all for that piece. Before the labs. Oh, there was no one. Oh, that wasn't no labs. They were working different labs to get those diamonds.

I'm from the era of we won't wear a lapis. Nobody I got in my family can't even talk about last. Yeah, we don't We can't do that,

Ronny. Not us. Not me, I'm just saying. No, I'm just saying, Ronnie, you just built the facility, man. Tell us about the place you built. I said, my guy, James, over there,

he said, man, this place is so beautiful. The new one you built is like a members club. It's called kids. It's a health and wellness, spa, paddle courts, gym, and then there's this beautiful dining room. So it's like the future, there's a lot of, a lot of membership clubs that opened up in New York, but a lot of them are competing against each other doing the same things. It's just basically like a restaurant that kind of turns into like a supper club,

turns into like, you know, kind of like a night out type of thing. But I wanted to take a different approach as I'm getting older. and I'm looking at what people are going to eventually do in the next three to five years. I think health and wellness is like, you see Kiss doing pull-ups and shit. Like, I'm inspiring me to be fit. You know what I mean?

Like, my man is looking crazy. And my point is that's where I think it's going. So, I wanted to bring Airwan, which is my favorite juice bar out of L.A. And everybody's favorite juice bar out of L.A.

I wanted to bring them to New York. and Georgio Armani before he passed I showed him the project and he loved it and he wanted to be a part of it. It's actually a Georgio Armani spa in the space and I have an Arawan juice bar and then the paddle courts, I do some creative work for Wilson for a long time.

Wilson, the basketball and tennis more. They're heavy into racket sports and they're the number one player in paddle. So I wanted to I wanted to bring them on board and work on. What got me excited about it was three years ago, I went to Miami and I got introduced to the sport by a gentleman,

a gentleman, a gentleman, not pickle ball, paddle. So paddle is a relatively new sport in the States. But this guy, his name is Wayne Boych. He brought the sport. In Miami, he brought the sport over. So he was the first one in the States to really, like, build a court. And he was like flying in like pros to teach his friends so he could play with his friends and shit.

And he built an incredible, like a bunch of courts. A bunch of courts by the seaport, right? Or it's called seaplane. You know where that is. Yeah. So I was there for the season and my friend put me in touch with him. Actually, my partner, Michael Carey, put me in touch with. Yeah, this is Billy's shit.

He invented a sport. You hear this shit, kiss. He brought instructors. And then made a league. He said it was the season. It was crazy. He was flying down for the season. That's true.

So I was there for the, I was in Miami for the season. I'm saying my wife is from out there. So when it gets cold, she likes to go out there. And this is like when I had one girl, she was two years old at the time. Maya was two. I was out there for the winter. And we were looking at opening Miami Design District at the time. So I was there also designing and building up the store.

And I was playing paddle every day. And what I realized was that people that were coming in and playing, they didn't really know what to wear because you sweat a lot in the sport. So you're not wearing like tennis gear. It wasn't really like an identity for the sport. The only place it existed was in Miami at the time. It was like really small, but I saw the potential of what this is what this was going to do. So my idea was like, hey, like maybe I can be a part of what the sport feels and looks like, like shape the identity of the sport, you know? So that's when that's where the idea was birthed for Ivy and giving it the aesthetic of what

Kith Ivy looks like. So people were playing in like vintage teas and basketball shorts to play paddle and they didn't know what shoes to wear. It was so new that they didn't know where to turn to wear the product. So I was like, you know, if I could be a part of shaping what the sport looks like, that's really exciting to me because it's new. So that's when I put the idea together of what the space would look like, what the apparel and the collection would look like.

And Kithi, in my mind, that day became a brand. And then I started building on it from there. It took a year to design the space and then two years to physically build the space. Yo, bro, and you like to eat food. You got curated the whole menu itself. And when I tell you the fucking food is phenomenal, it's phenomenal. No, I'm coming.

I'm telling you. Damn, I used to run into Ronnie in Miami and sandwich here. Remember that? Phenomenal. Remember sandwich sherry? They give you the squeeze bottle with the sandwich. I mean, bro, sandwich. I used to run into Ronnie and sandwichia.

Yeah. I didn't even know he was the boss. So one day I'm chilling with him. He's like, you know, I own Giff. And I'm like, yo, I know you from fucking atrium. He's like, nah, I'm the boss. I was like, wow. And to see you grow and like us, you know,

I was just saying in another episode that I can't even believe that I sit courtside at a Nick game. Because we used to sit up a deck. I used to scout tickets in Madison Square Garden. So you always say a big prayer when I sit there. Like, I can't believe it. and to somebody like you, a local kid from Queens,

who actually took over the next apparel. How did that even happen? Like, just tell me how did you confront them or they confronted you? What happened? Back, like, seven years ago, they reached out to me to design their city edition uniform. That was the, I don't know if you remember,

it was black with, like, a gradient token. And it said the city never sleeps. It was a city never sleeps jersey and short. So we designed the whole kit. And it was creating a new identity for a new team. And it was when the Knicks were not playing well, I've been a fucking diehard fan since day one, though. Like, diehard fan, me and my dad both.

When I first designed that jersey, I built a relationship at the time with this guy, Andy, who introduced me to Jim. I love Andy. Yeah, Andy's a good dude. And he introduced me to Jim. and I started working on the next season's jersey. And Andy was like,

I think that there's an opportunity here for us to do more. We should connect and kind of partner on the next level. Like, what's the next version of this? And I put together a plan for how Kith could partner with the NBA to work on Nick's product and then have a space in the garden that would sell it. We used the city edition uniform and the concept of the uniform to kind of lead the way for the collection and the capsule that we would build every season. And then we did that every season since then and became the creative director of the NICS,

like, I think that was like three years ago. And I meet with the teams and they show me, I meet with their creative team. They're very talented. And, you know, I give feedback on the aesthetic of what they look like visually, digitally and some stuff in the garden, collateral. So some of the teas or the products that they make in the garden. But it's been an incredible partnership. I feel like when I first started working with them,

it was hard to get team product on beautiful garments. You know what I'm saying? So usually you'd buy a t-shirt or what people would consider fan merch and like a jersey or a t-shirt or a sweatshirt. But nobody was really spending the time. designing a collection the way you would if you were to design, like, a real fashion collection. You know, so we applied the fabrics that we used for the, the Kith collections and like all of the work that we do, whether it's, you know, fabric development or construction.

When you get the fabric from overseas? I work on, with 55 factories globally. So we work with, and mills. Should you go and you feel it, stuff like that? Yeah, you work with different, like, fabric mills. No, that's a good question. It's a good question to understand where the fabrics come from. There are fabric mills.

Like factories, all they do is make fabric and the type of fabric. So there would be a mill, for example, it specializes in wovins, like the shirt that you're wearing. And I'll see... This is a nylon. This is cool. Yeah. This ain't woven.

But that was an excellent question I was about to ask you. Still woven, by the way. Okay, can you tell me? It's nylon. Yeah, no, I know. But I thought you, I'm thinking you mean woven like the shit. Chanel used to make all the time that they, what kind of fabric?

Like a knit. You're talking about like a knit. Like a knit. They're the only ones who had that fabric in the world. And then other brands started getting it. How did that have? How did they have that shit on lock? You know I'm asking, you know I'm asking some real shit. Yeah.

I mean. So as you try to tell you, you got no more. No, not. For every different type of fabric that you like, like your denim shorts, for example. you have. This is it. It's just Chanel hat. I mean, we wouldn't think anything. Remember, they were the only one who had this fabric.

Yeah. Yeah. How did they monopolize this now? Everybody got it. Right. I mean, um, sorry, man. I know it's in the same. I'm sorry. I don't mean it like that. Joe and Jada Show.com. We got new merch fresh off the pressants. Go get it. Big of a big, Bob. Joe and Jadish Show.com.

You can get the little cold for a T-shirt with a hoodie tag. It's my favorite right there. I need an extra large. Showandjadisho.com. Go there and get it. Pride is like love. You feel it in your heart. IR. Radio.

Canada's number one streaming app for radio and podcasts, including IHart Pride Canada, your favorite hits and must-have party bangers, plus personalized and curated playlists, like back in the day pride. Come together, celebrate. Take pride with you. Anytime, anywhere.

Just ask your smart speaker to play IHeart Pride Canada. Stream us on your phone. Or listen now at iHeartRadio.ca. I love the sounds. The buzzing from the stadium, the chanting from the fans, the announcers calling the place

soccer, football, at home. Why do I watch the walk up? That's like asking me, why do I breed? I inherited that fandom from my mom. I like watching it with my dad. It's a connecting force. From Futuro Studios, I'm Fernanda Chavari,

and this is American Football, a show about soccer culture in the U.S. and its underdog roots. We go beyond the game to the people and the stories that make it great. A soccer game is a festival. It's not just a game. It's your culture.

I took an elbow to my head, which cracked my skull. It is an American game. The Brazilians don't like hearing that, though. Are they the only ones that don't like that? Nobody likes that. As we get ready for the Men's World Cup this summer, listen to American Football as part of the My Coutura podcast network,

available on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. What's up, fam? It's Isaiah Thomas. And I'm C.J. Toledano, and our podcast Point Game is about defying the odds. Like LeBron heading into the playoffs without Luca and Austin Reed. finding ways to win no matter what. He's the smartest player to ever play the game. His IQ is at a level that we've never seen before.

And he knows. Without Luca and Austin Reeves, I got to manipulate the game. We get a player's perspective on the challenges of the playoffs. I think Joker's going to be exhausted this series because when they don't have Rudy in the lineup, he has to really guard guys like Nas Reid. He has to guard Julius Randall.

And then he has to give us everything he gives us on the night-to-night basis on offense. And when IT's friends, stop by like Quentin Richardson, we dive into some playoff history too. Steve Nash will get that thing. That man, hell get the flying. He run up the court, licking his fingers why he got the

ball like, after you go through a training camp with that, I said, you figure it out real quick. Get your ass up and down the court, and you going to get the ball. So listen to Point Game on the I Heart Radio app, Apple podcast, or wherever you get your podcast. What did black music, food, and culture

teach us about who we were becoming? 2016 was sort of that last era of monoculture where we still consumed things in community. From Beyonce and Rihanna. Everybody wanted to be Beyonce. I don't think we'll ever see another Rihanna. To soul food, memory, identity, and the stories we carry through black culture.

What does it mean to be black? And eat in America. So we were this group of people who knew how to work the land, who knew how to live with the land. We make it do what it do. Therapy for Black Girls is bringing together the conversation shaping Black Life right now. You will never make me feel bad for being a black girl, for being a Black American girl, ever.

Therapy for Black Girls is bringing it all to the mic. Listen to Therapy for Black Girls on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Take your shorts, for example, like your denim. That is denim. They'll be, that's denim. I'm giving them a fabric so you can't steer me in the other direction. You know what I mean? So like, like, I already just told me.

much of them not going to stop you. There's like a denim mill, right? So they'll specialize maybe in other things too, but if there's a mill that specializes in denim, you're going to see so many different types of denim and washes. So like the short that you're wearing, it starts off like a deeper indigo, like a dark blue. And then they wash it to that wash specifically.

So the designer that's designing that short, they're saying like, okay, they're telling the mill, I want to see a couple of washes in this variance. and they'll reference a photo or they'll reference a garment to that exact wash or to something similar. And then the mill will make you

like 10 different fabric looms or like, you know, they're giving you basically wash tubes of different washes and you get to pick one and then you design a pant or design a garment and you send it in

to a different factory after you buy the fabric from that factory or if it's a vertical factory, they could do both. They can make the denim and also produce the short. But typically, we're buying, we're nominated.

It's called nominating fabrics from one mill and then shipping over that fabric to a factory that would construct the garment. Right. So I don't know why we got into that, but... Very important because we see a guy from Queens just doing...

I have no business. A clothing line doing all type of shit. And then I don't know. I've never had an idea. I don't know if you walk around the Philippines, Korea, and factories and walk up... and be like, I want, I don't know. Now, you're not far off. The factories are all over the world.

I'm thinking Frank Lucas paused, he ratted, but I'm saying when he went over there and got that blue magic out. Right. That's how I look at it when it comes to like. He paws the ratting. I don't know. He's a rat. Paws the rat. You're not supposed to at any moment big up a rat for nothing.

No, of course. But, you know, it was kind of like innovative when he went out there to get that blue magic, like, you know, coming from Harlem doing that. So what I'm saying to you is that, okay, I get it. Why do you have a reason why Chanel had a lock on that fabric for? I mean, that's the aesthetic. Like, they have a look to their specific weave that makes it their identity. You know what I'm saying? So like, and they're not the only brand that can make it.

It's not, I don't think it's proprietary. so other brands can go and do it. But typically when you create an identity for the brand, other brands, they know they're going to be knocking you off when they put it out. Yeah. Because it's so visually identifiable. You know what I'm saying?

But that's a big problem we had in New York. Like when something got hot, they'll just knock your shit off. Like the purple babe camo back when fucking Little Wayne was wearing it. That was in every, you know, but what I'm trying to say is like nobody at that time or still till today, I would say, was lending that lens of real fashion for team product.

And the Knicks to me, that mark, the New York Knicks mark, is to me the most culturally relevant brand in the world in terms of a team, in terms of a team's IP. So my goal was to make that more of like a global presence and have a global presence, because I have stores,

obviously in Japan and Korea and Paris and London and bring that Nix product to those parts of the world where they could start to see the Nix as a brand and not only as a team. When you go in there, do they know you're the boss? In the store?

London. Just pop up on a Sunday, don't tell nobody you walk in. They know, Mr. Ronnie? Yeah, yeah, of course. I go in my store. We got Dominican girls. They don't know who the Haffei is.

No. I swear to God, I walk in there in the bitch, They probably thought you were, that's because they probably thought you were Bekos. They thought I was back. They thought I was Becca. Yo, one day I had to tell one of the guys that I went in there like four or five times and she was at, I said, yo, you know I'm the boss, right? I was like, no, I know you the Hefe. I was like, damn, she don't even know I'm El Hefe.

What's going on in this? My juice ball in White Plains did. The lady don't know. She don't know you're the boss. It's better when they don't know you. It's better. Oh, wait a minute. Give me the fucking key to the bathroom.

I'm the one who pay you. You got to be a paying customer to get a key to the bathroom. Kiss, come on. Well, I don't like to go in there and drag my... I mean, I like being the boss. They don't know.

How about stores? I could probably do... I could give you an idea while I'm giving the whole America there, but you could do a fucking TV show on stores, not reality or scripted on stores. Because we got one guy, his wife come in,

she crazy Dominican, and she talked to a girl, girl blacking him. She goes, Desaicant your son. Your son. This and that. I'm confused. One billion percent would have bet my whole life the girl was black.

She turned and said, oh, your second, too, sorry, boss of that. I was like, oh, shit, she's Dominican. I didn't know what the fuck going on. But she went up in there telling the girl, you know the girl, she was like, yo, my husband's the manager here.

You watch your fucking self. She went to every store on that block and introduced herself. She went to the pedicure store everywhere. I am. I know. And posta there. I know what you're going to,

what you're saying with him, it's kind of ill because it's spending so much time with him on these trips and seeing how his mind works and how he develops. each and every piece of the store that he puts his mind to is different. It's like an architectural digest type of thing that he can 1,000%. Tell you something.

My mentor passed away, his name was J.R. Riding. R. He taught me a lot about business. And he would always say everybody could start something, but they can't see it through. And so that's why I'm like so intrigued in your story because I know you're like from farm the table. You know what I'm saying? 1800. You follow us to give him some reprisato, 1800, please. Reparado this man, please.

Perhaps some sort of these out, no. Perhaps a little heat. Farms the little heat. Yo, congratulations. You're learning. I don't be over here. My nipples is shown. Do that,

through that fabric? Do that woven? Do that woven? Yeah. Nip. Yeah, right. Keep your nipples out of the episode. Nipples are entertaining.

Yeah. For all the real ones out there, we keep in the 1800. What new surprises we have coming from you soon? Because you're always up to something. Actually, right behind me. I actually have a surprise for you. I brought something for you today. You know what I mean?

What is this numbers that much? my pocket. You know, whenever Ronnie got a surprise. He never missed. Thanks, man. One thing I can say about you, Ronnie, is you never missed. I've never seen nothing whack from Ronnie Kiff. Never, ever.

That is hard to say. Sometimes you got your motto over there, Beckhouse using fucking Porter by y'all. What's the shit with all the snow? Aspen. Yeah. In his fucking gift gear. He took us to the Japanese version of Aspen.

You understand? We went to Neseco. Nesco. Yeah, but every, Every time I see Joey at the games, he's like, yo, you model, Peckos. He'd be getting that shit first. He gets it first. I was like, yo, like, not for nothing, though.

He get it first. He gets it. Peckos get it first. And it looks great on him. It does. Thank you, it looks great. Peck is a fly, man. It's vintage, by the way.

You see, he really didn't know. I surprised me. My man pulled out. I don't even remember that shirt. He's so old. Kiff's that. Listen, the whole thing about. because you're self-made

and you work for everything you got, damn, I've seen that. Wait, wait, wait, wait. So listen. Listen, listen. Look at your man over here. Look, look, look, la, look. He's another fiend.

He wants them sneakers bad. There's two different shoes here. So me and you share the same love for this colorway, for the linens. Oh, yes. It's my favorite sneaker. Right. Ever.

And I've seen you say that. And when I opened up the first, South Beach store. Right? I put out the linen Air Force ones that brought them back. I remember. I had Fetura.

He did the artwork on that clear box. And then Fetura did this piece for the window that was in the linen color. It was incredible. And you were there. I went in there. You went in there. You picked them up.

You had a combo about that. And this is by far my favorite, my favorite Air Force. So a lot of people don't know this. That's right. You're just a nice. A fellow. 1800.

Last year, we launched our first collection for kids. And it was, and you know, kids, they go up to a boy seven. So it's really for kids and moms or kids. Girls. Yeah. Up to a men seven, which is like a woman's eight and a half or nine. We partnered with Nike on this, like, kid story. Because at the time when I was making this deal, my daughter, my first girl, Maya, she was young.

And I wanted to work on product. for her that would be like for her entire childhood. I wanted to buy her full size run so she could grow into the shit, you know? So he worked on some of my favorite product that I wanted to see through her, you know. And I wanted to make a seated run and put the kids first instead of the adults getting it. And then I wanted to put the kids first so the kids got something the adults didn't. And then I made a seated run of 36 pairs per these products, these Airmaxes, these Air Force. I made 36 pairs for dads and moms to get seated so that their kids and their parents can fly together.

But for my friends, you know, I wanted to keep something that were just for the kids so that the adults, like, let's say I'm a dad, right? I'm seeing this product that I can't get and it's ill. Happens to me all the time. Because you say sometimes that girls get the best. Girls get the best. Spike Lee, the new joints, he got his girls. Right. Can you imagine like he like he shit on this level, but you can't get them so you get them for your kids.

You live through your kids. That was the concept behind, like, making this partnership for kids. But we made 36 pairs for adults. And I know Father's Day is coming up. Oh, thank you. Yo, we got it. Yo, we got something. And our kids was like, good luck.

We're getting you some socks or some shit. Oh, yeah? How do you like toast with butter? Yeah, it's serious. So, yo, this is the... Wow. Oh, I ain't see that. Different kind of lid.

Wow. Why he see that coming? So this is the unlinnen. Right? Soft linen. It's the unlinnen. It's the unlinen. Oh shit!

Yo, Ronnie, you get it, man. That's for you, Joey. What the fuck, your Ronnie? And then, hold on, and then for, and then for, and then for Kiss. Rubber kiss. Kiss, kiss, kiss, kiss.

Can I see this? Can I see it for a second? And then for kids. We did a linen, a linen 95. What is this? Numbers in your pocket. Oh, the fuck. Yeah.

I want an intern on this show once a month, just to laugh. Come here, Mayor. Come here, Mayor. All right, Sean. You know, you're feeling it. He's a fire, too, though. Mayer to sneak up impassario? How stupid.

Those shit. You know, the steps in the frame. Y'all is no. Your mayor's in the fucking frame. Assess those, ma'am. Assess those. See this shit. Let me see those.

On Nike ID, we used to play with them in color movies. We made a high top one. We made a bunch of different styles. Me and Joe used to mess around with them. Ronnie, these are beautiful. Oh, no. Yeah. You see the thing?

You see the inside. You didn't see it. Look. Look. Look. Oh. Oh. Yeah.

Yeah, that's tough. Nah, you did it, brother. I thought you did. Congratulations, these are fucking phenom. Well, I did do it with these. On the inside. But this is a different. Nah, those are ridiculous.

I know, but that's, but that's, but this is, this is, 1800. You know, 1800. I'm fucking sick right now. You're running. Cheers to those.

Well, I got him and I'm mad. It's a sick. You all never seen no shit. Now, come on. These are the kind of shit I just go downstairs and keep looking. Like, yes.

Oh, man. 1800. Everybody, let's go. 1800. 1800. Wait. The tumbled leather on the toe. Oh, shit.

You're going to not get the hefe. Get the hefe a shot, man. Blanco. Blanco. Repasado. Whoso. Man, don't do that to that.

That's a shing of that. You know. Let me hear the assessment because I know I know how to break it break that down. Let me hear. Big sick right now. Big sick right now.

That dick is sick right now. Yo, I'm telling you. Oh, that niggas shooting heroin. You, he's shooting the heroin. Best it, perhaps. Yo, get that nigga one of the my fees right quick. He's dehydrated. Get my epipet.

Look at this shit says, Kim. Have you ever seen this? Thank you, man. You got here? Cheers. To the more success, more health, more creating. Thank you, man. More blessings.

Thank you. And let me just, I want to speak to something. I don't care if the statement ends up making it on the cut or not. This is going to make it. Yo, I grew up, like, is this some crazy shit? Because you say, you know, I can't believe him on the floor at a nick game. You know, like, the first game I ever went to, David had season, David Z. He had season tickets to the,

to the Knicks. My first game I went to was a finals game against Houston. I was my first game in 94. I was 12. End up losing that game. But it was a big gap between then and the next time I was able to go to a game and where I would sit. You know what I'm saying? And now doing what I'm doing with the Knicks is far-fetched and very unlikely growing up the way I did. I grew up in Jamaica's Queens, close to 179th and Hillside. Shout out the Cardoza. Shopper Cardoza, thanks for coming and doing that. You know, the coach is my man.

I love coach. He won that whole thing. Coach called me once a week. 100%. He's a G. That was far-fetched, but what's more far-fetched than that is me sitting here. What's more far-fetched than working with Nike, what's more far-fetched than, you know, all these stores and everything that I'm able to do that I'm so blessed to be able to do is sitting here

with you guys. That's what's more far-fetched because, you know, when, you know, when, you know, when John Blaze came out. Like, I remember, like, I remember the feeling of where I was. When, you know, when Kiss the Game Goodbye came out, like, that was that,

that music raised me. You understand what I'm saying? So, like, the feeling that that gave me is a part of who I am. It's in my fucking blood. You know what I'm saying? Oh, Brian.

And here's some questions for you. They're on you for me. They usually do that, my guess. How does it, how does it feel rapid, Now, how does it feel rapping after the show, after the success of this show, and after being, you know, as grown as we are? I'm going to be honest with you when you gravitate towards success. You know what I'm saying?

Well, you're on a plane with Timothy Shaliman and Ben Stiller. You're feeling like that and all this shit going on and you win in and we got number one shows and we're doing great financially. Oh, by the way. No, no, by the way, that's a main thing for me. The worst feeling for me is being broke 100%. And I went that, I went broke three times. After being rich, so I know that stomach. You know, it's like a fucking, you ever been in a bakery?

My father was a baker of my uncles. No, a bakery. You ever see how dough is made? You ever see how dough is made? You know, they got a machine that go like this to the flour, to the dough. That's how your stomach feel when you go on the bank. You go like this. That's your going on.

You're the dough machine. If you're a baker, you've got a baker in your family. The dough machine, your stomach goes like that. When they rob your shit or you go broke, let me tell you, I never want to fill out again. And when you got success and you get money and you doing it at a high level, it brings that type of music. You know what I'm saying? And what's been happening a lot lately, right? So a lot of times you've been asking yourself, for real, because you like me, is this loyalty worth it?

Right? So we live off of, you know, T.S. The brand of T.S. It's based off of loyalty. The code. Man, it's like a domino. I dare you to hit the chef. He'll tell you, they all come.

The lady to work in the house to stab you on the kneecap on the way out. They all coming for T.S. Right. And so I've been so loyal to people. You know what happened? and I'm going to tell you, huh? That was a funny. No, no, no, I'm saying.

I've been so lawyer to people. You know what I mean? That finally, it's in my face now saying, yo, thank you. Like the other day, I got thrown out of Cleveland. I bought courtside tickets. This is a real story. They threw me out of Cleveland.

Mr. Dolan heard that shit and said, if we have a game five, I promise you, Joe. I'm going to put the owner of Cleveland upper deck. He said, they don't do that tomorrow, but he's seen me for 30 years being lawyer. And thank God, I've been, right now this is a level, this is a layer. Think of a fucking, you ever been to Il Molinos

where they cut the fucking orange and the billion slices and shit? It's a layer of my life that's showing me, yo, you always been lawyer, so I'm going to stick by you and here you go, Joe. I called you and told you that the other day, but I've experienced that with you too, Because when I called you for the kids, for the arts in my old high school,

when they rebuild, you know, they were getting money to rebuild parts of the high school. And I called you to come in and perform for the kids. You know, you didn't even ask me anything. No, I can't. You didn't even ask me a fucking question when. And I was like, yo, it's in two weeks on a Thursday. You're like, I'm there. But let me tell you something, Ronnie.

And I, and pause, I don't want to suck you off like that. But when I tell you, whoa, whoa. Pause it to death To death That's the super Can you put a flag in this box Sneakers Put a flag in the box of his sneakers

Ronnie, when I call you When I call you the Donko Leone the fashion, I mean it. When I say to you, he's the young call Leonea the other fashion, I fucking mean it. I see you all start. That's my man, Tita,

Ta-Pa-T. You know how they have brother man on Martin? That's your man, Tita, that's top out there. From the Joe, that's stupid crazy. That was insane. Can we bleat that? I mean, we can play a bleat.

Leave me. Leave it. You got to leave it. That was crazy. I got to leave it. That was insane. I got to leave it. I got to leave it.

Ronnie, what I'm saying is you're the dawn of this shit, man. We salute you, brother. We salute you. It's very important to salute you everywhere. You know, because a lot of people, they take their compliments and they do it private. I don't like those guys who will compliment you, I won't tell you in front of people one day, like, y'all, kiss. You're living in a world of that.

Those sucking shit. I don't do that. I see him in the middle of anywhere, and I go, the don't call you, the old old-de-fast shit. That's my shit. You've been saying it. Like, anywhere I see him. I don't give a fuck.

Wherever he's at, they're young-color. They're like, more stinky. You're gangsters of the shit. They're like, yo, Joe, crack me figuring them up. Check this out. This ain't that. That ain't this. That ain't this.

Crack and kiss. Make some noise. Ronnie and back out. Kept forever, baby. Yo, Ronnie, where's my M. Mac? He just told me. June is Black Music Month, and on the Drink Chams podcast,

we're speaking with the hottest names in the culture, like Sway Lee. Do you realize how legendary you are? I appreciate that. I'd be seeing it, but I'm like, man, I still got, like, so much more to do. Like, Prince, he dropped, like, 30 albums. We dropped, like, five right now.

That's the rate we got to be. Yeah, that's a good attitude. No matter the era, Drink Chams brings you the biggest names and the most unfiltered conversations. Listen to Drink Chams from the Black Effect Podcast Network on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Hey, it's Alec Baldwin. This season on my podcast, here's the thing. I talk to composer Mark Shaman. It's about the hang.

It's the pleasure of hanging out with the people that you're with. You know, Rob and I was always a great hang. And director Morgan Neville. Home school teaches you all the wrong things about making documentary. What do you want to say? Documentary is all about your ear. What do you hear? I feel like my job is listening really, really hard.

Listen to Here's the Thing on the IHeart Radio app Apple Podcasts, or wherever you get your podcasts. It just came out. Jeremy, what did you just do? You just sit yourself up for failure. I've never heard you tell this story. I've never told this story. This must have been tucked deep, deep in the Jeremy Lynn file. My name is MC Jen.

I'm excited to tell you about laugh, but not least. with guests from all walks of life about the power of humor when it comes to facing difficult times. These will be conversations that remind us all, life is hard, laugh harder. Listen and laugh but not least with MCJN on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. What's up fam? It's Isaiah Thomas. And I'm C.J. Toledano. It's our favorite time of the year on our podcast point game, the playoffs. We're digging into the biggest surprises of the season. And I'm looking back on some of my greatest playoff moments. If we didn't talk ever again, again, I was hungry.

You just understood. That's how personal it got. Wow. Then after that game seven, Marquis come in to you, he's like, you know, I love you, dog. You know, it's all love. This was just playoffs.

This was just basketball. So listen to Point Game on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.