Joe and Jada - The Real Report - Paul Rosenberg & DJ Whoo Kid on Eminem’s rise, 50 Cent & G-Unit era, ICONIC Jay-Z & Dr. Dre stories

Episode Date: April 4, 2026

Tony Yayo and Uncle Murda sit down with Paul Rosenberg and DJ Whoo Kid to break down the early days of Eminem’s rise, from selling cassette tapes, to making the connection with Dr. Dre, to the R...ap Olympics moment that changed everything. The episode dives into the G-Unit era, including Whoo Kid’s time on the road with 50 Cent, the first interviews after 50 was shot, the story behind the “Free Yayo” shirts, and memories classic mixtape culture. Rosenberg and Whoo Kid also debate whether 50 Cent rivaled Eminem’s dominance at his peak and share a behind-the-scenes story about sneaking unreleased Jay-Z music from Jimmy Iovine’s house.See omnystudio.com/listener for privacy information.

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Starting point is 00:02:59 All right. Liquefying days. Yeah. Oh, yeah. So that's another pause. Thank you, boy. That don't need to be able. Oh, that's more.
Starting point is 00:03:07 Thank you. Oily days. That's all right. That's all right. That's, well, anyway. Right. Shut the fuck the . Okay.
Starting point is 00:03:15 Brooms! Role! You get movies with. Oh! Oh, all right. Got my video. I'm a good.
Starting point is 00:03:23 I'll get that one. That's out. Out my My list. That's right. Yeah, it's the talking New York, Tony, yeah, yo. Chit-ch-ch-chit-ch-ch-ch-ch-ch-ch-you-nett. That was dope.
Starting point is 00:03:36 This guy don't know. You don't know. That's not because I was gonna go with the Turbulous Tony, but I was just something new. Whatever, man. Whatever, man. And this the boy, uncle, hold up, can I say my name? I didn't forget my name.
Starting point is 00:03:47 It's the boy Uncle murder, A.K. Nell and Jet Linden, you know the vibes. Whoa! And we're Turbulous Tony. And it's the real report, live from New York City. Yeah. Make sure y'all like, share, and subscribe. Make some noise for the infamous icon mogul, Paul Rosenberg.
Starting point is 00:04:04 Oh, oh. Shady Aftermath and the infamous, one of the best DJs in the world. I've seen to do a worldwide, tuning, mixtape. He's been there from the beginning. Make some noise for DJ. Who? You do it better than me? Whoa.
Starting point is 00:04:20 Yo, who kid? I can't believe I got this guy Paul Rosenberg. I know. It's like kidding that Rick Rubin. It's like you got a Tupac sighting. I made him come from. just for some cover. You know what I'm not going to ask you.
Starting point is 00:04:31 I'm his lawyer. He started out as our lawyer. I'll defer any questions that I don't really want to answer to who kid. Oh man, look at that. Oh, not. Well, for me, you know, I'm just glad I got you guys here. It brings back a lot of memories. Happy to be here.
Starting point is 00:04:44 Yeah, good energy. Appreciate you, man. Appreciate you, man. Congratulations, by the way. Thank you. Thank you. Shout to everybody who's watching. The value.
Starting point is 00:04:51 Doing great. When I see you, I have flashbacks of me being on a run. Like, with my brother's passport. And we was in Barcelona. You got caught with your brother's passport. Yeah. And so I said you violated your probation. Yeah.
Starting point is 00:05:04 I have my brother's passport. Right. And I remember being in Barcelona with you guys and cigars and Theo and Who kid. Those were the days. Those were the days, man. Yo, shady aftermath, people don't, you know, they don't know how it feels to be like in the studio with greets like Eminem, Dr. Dre, being around guys like you. Like, how did you meet Eminem? I met Eminem through Proof.
Starting point is 00:05:29 Wow. Yeah. So when I was in law school in Detroit, I went to University of Detroit Law School, I used to go to the hip-hop shop on Saturdays. And it was Maurice Malone's store. You know, Maurice Malone jeans. So he had his store. And they used to clear out all the clothing racks on Saturdays. And they used to have open mics and MC battles.
Starting point is 00:05:53 And Proof was the manager of the store, if you can believe that. Wow. He managed the story, and he also would host the battles. So one Saturday, he pulled me aside and he said, yo, I want you to stay after. I got a kid I want you to meet. I want you to hear him rap. And I was like, all right, cool, whatever.
Starting point is 00:06:09 And he was like, he's a white boy. Because you probably don't know this, but I used to rap. Oh, what did that? Proof knew me as a rapper. So that's why he was, you know, what was the rap name? Paul Bunyan. Paul Bunyan. Paul Bunyan.
Starting point is 00:06:24 Paul Bunyan. So he was giving me the business as another white rapper. Like, I got a white rapper. So I was like, cool, you know, happy to meet him. And at the time, like, you know, I was supposed to be the guy who was going to be the music lawyer for the hip hop artist in Detroit. Right. So I was, you know, new proof and new JD. Everybody knows him as Jay Dilla, right?
Starting point is 00:06:48 Right, Jay Dilla. The Slum Village and all those guys. So I stayed after. Proof cleared everybody out and this kid walks in. And at the time, he had like a really, really low cut. He was wearing a white sweatsuit, kind of looked like, you know, a little schleppy, you know, a little scrubby. And I was like, all right. And he goes, you know, proof was like, yo, throw on instrumental.
Starting point is 00:07:15 So he wrapped. And, you know, he was good. The, you know, heavens didn't part and the sun's sun didn't shine down and think it was. So you wasn't that impressed at first? I thought he was good. Okay. Right. I thought he was good.
Starting point is 00:07:29 I thought he was good to really good. Did I think he was the best thing? No. He wasn't there yet. Gotcha. Right. So a little time went on and I used to come back every Saturday. And one Saturday he was there again and he was selling an album on cassette, right, hand-to-hand for six bucks.
Starting point is 00:07:50 And it was the infinite album. Wow. His first album. So I bought it from him for six bucks. and again, good, really good, definitely a lot of potential, but it wasn't there yet, right? So I graduated law school, moved to New York, and I stayed in touch with everybody. And in like, I think it was probably early 97, I was talking to who used to be my old DJ that was the same DJ that was spinning the records at the hip-hop shop, DJ head,
Starting point is 00:08:20 not the same DJ head that everybody knows from L.A., a different DJ head. And he said, you have to check out the new stuff that Eminem's doing. And I was like, great, but I don't know how to get in touch with him. So he passed me his number. And I called him up. And I said, hey, do you remember me? And he said, yeah, of course. I said, can you send me the new stuff you're working on?
Starting point is 00:08:38 Yeah, I'll send it to you. Cool. So he mailed it to me. Remember, there's no MP3s, no nothing. There was email, but you weren't sending files, right? Yeah, yeah. So he sends me this cassette. And on it was like, just don't give a fuck.
Starting point is 00:08:53 no one's iller, a record called Slim Shady, and just the two of us, the early version of it. So it was like the bare bones of what became the Slim Shady EP. Wow. So then I was like, okay. You was impressed. He's got it because he figured out his voice. He figured out his style. He became unique.
Starting point is 00:09:12 He wasn't trying to sound like other people at that point. Right. So he had come into his own. So that's the beginning of the story. Wow. That's a hell of a story. We got DJ Who Kid, one of the biggest DJs in the world, mixtape DJs, our DJ, my guy. What do you feel about the mixtape era versus the streaming ever right now?
Starting point is 00:09:34 What do you like better? And what do you feel about it? It kind of like works hand in hand because, you know, every since I see a lot of rappers are using my drops, you know, bringing back to the- You know, I just did something with a- Because they want that energy, right? Yeah. It's kind of like, you know, the unit thing. This is like something that they just, like people grow with that.
Starting point is 00:09:57 Like, kind of like, you know, Wu-Tang was my energy to grow to who I am. But to these young kids out here, they listen to our mixtapes, which freaking changed their lives. Like, people were sold tapes to pay bills. Like, I never, I never saw people like, there's so many different stories of survival, depression. Some guy didn't commit suicide because of the music. Like, you get all these. I'm sure you get that a lot with Eminem also. Like, it shows how powerful, like, there's a difference between music and a movement where it's, like, global.
Starting point is 00:10:30 And like he said, there was no internet. There was nothing. Like, to fuss to be global with no social media, no, no real YouTube, like. Off of mixtapes. That's crazy. And back then it was like, what, Biggie Tupac that was global? And then 50 came out with this amazing story that got us to this guy. Like, what was the, what was the system when 50 cents the future was it?
Starting point is 00:10:52 Was it Sotomayor got the tape and then gave it a y'all? Yeah, so Theo was representing him and he was like, you know, you need to check this out and I was, you know, blown away by it. That was like right out of the gate. You heard the tape before M&M? Yeah. Okay, gotcha.
Starting point is 00:11:05 So then I passed it to Marshall and at the time he was working on his album, plus we were doing eight mile, right? Wow. So he had a lot going on, but got him to focus on it. He was like, yo, I really like this. And he was like, I don't know, you know, do you think we could do this on our own? And at the time, I think we just had D12 and maybe
Starting point is 00:11:30 Obe signed to the label. And we just thought because of the help we would need on production and sort of the base of credibility that it would add to bring it to Dre. Got you. So we brought it to Dre. And he was like, OK, let's, you know, we got to meet him. Right?
Starting point is 00:11:51 Right. So we were doing the release party for Marshall's album and we flew him out there to L.A. 50. And I remember we were in the studio and we were actually doing, I think, some of the mixdowns for the film, like the A-Man film. Yeah, on the big sound stage. And he came by, Dre came by. And, you know, 50s talked about it. He saw Dre's Ferrari and got superiors. Super inspired. It's crazy. Probably at 50. Yeah. So, you know, you met with them and just sort of hit it off and did the deal. Definitely. Come on, who kid?
Starting point is 00:12:36 What do you? Are you serious, man? Come on. You be on Shay 4-5 all the time. You know better, my brother. You know better. He's answering it. Oh, cold.
Starting point is 00:12:44 Call me back later, host. Well, these horrors are you guys are viral now. Yo, Who kid? Tell me how you do it on the road. because you, I always call who kid the Pizzle master. Yeah, definitely. How do you, like when we're going to Italy, how do you have a girl automatically in the room already?
Starting point is 00:12:59 Oh, man, why? Who kid that's how you do it? I feel like, you know, like the clean, the clean cup version is like, I was involved with creating an amazing situation with the shows. So it's either you, your 50 cents was always first. Back then we were, we had no, we had no, you know, like, you know, it goes up and down, like, who's first,
Starting point is 00:13:18 he's second or third. Yeah. I was number three. He's number three. Like, Banks was number two. And I think... What about this guy? He was locked up. No, I was... Oh, you mean that at that point? Yeah, during that point, yeah. He was, he wasn't around like in the beginning of the moisture days, you know, so... So, yeah, but it's like they always... The moisture day.
Starting point is 00:13:36 It's crazy. I never, I never had issues getting women. Pause with that. The moist is his word. I don't care. It's still a pause. It's still a pause. All right. It's a liquefying days. Yeah. That's not bad. Another pause, man. Thank you, Paul. That's why.
Starting point is 00:13:54 Oh, only days. Thank you, Paul. Oh, how many days? That's how poor. That's, anyway. It was always easy for me to get women because I was the, you know, I was behind pause, 50, always performing. So they always lit, the visuals was just too crazy.
Starting point is 00:14:11 So, yeah, I've always had like women in the room. I don't know why. They call me Captain Save a Whole because I always make sure they get home. You know, I was never, I'm the guy that's like, Why are you doing this? You could do better. You're beautiful. Who kid was like one of the funniest guys on the road.
Starting point is 00:14:26 Like there's so many stories, good times. And I feel like, you know, the money, the cars, the jury, the good times with you guys was the best. Can you admit, like I told people this story all the time. When I first met them, I had to go, this is after 50, got shot. So for me to get my interview, you know, I had to go meet 50. But all them was there. Yale, banks, everything's guns everywhere. Where was it?
Starting point is 00:14:47 It was in Shaw Money's basement. Shown Money basement. Yeah. So I walked down. And it's funny because outside they had this dirty-ass van. Like, what was that? Yeah, the Chrysler Dodge, no AC. Like, it's run-down.
Starting point is 00:14:59 It was run-down. It was a super run-down. And then you get down there and it's like not really crazy lit, but you see the vests. You see the guns everywhere. You think it's like, and this is real. You didn't turn around and leave? I wanted to, but, you know. You had to get the interview.
Starting point is 00:15:14 Because I never met these guys, you know? So can you tell me what was your first reaction? Because when I saw you, it felt like you wanted to rob me. Because I don't know. Probably did. No, I mean, I didn't want to rob you. I never wanted to rob people. Banks had an attitude.
Starting point is 00:15:28 He wasn't talking to nobody because he was conservative. So you look like you wanted to rob me. You know what I'm saying? I don't think I look like a robber. Who kid was always my boy? This is my gosh. Nah, but you know what I think? Because of the situation they were in at the time.
Starting point is 00:15:43 The situation that you were in, like, high alert. So I think you just was not trying to hear. Yeah, because 50 situation kind of turned into our situation. She was told us, like, if you ain't ready for what's going on, I don't want you to get her to be around, which is smart. It's cool. But, you know, but that's why the infamous question when he said, I asked you three questions, and then he asks me, what would you do? Like, I come at me with a Uzi. Like, are you going to, and I told him, I'm out of here. I don't know you.
Starting point is 00:16:07 Like, I don't know you, like, I just met this guy. So he was just like, you know what? You're hired because you didn't tell me. You told the truth. Yeah, you didn't tell me you going to jump in and shoot. You know, you know, every, every unit loser in the hood with the, with the, with the. the fake tabs would tell Pithy what he wants to hear. But now he understand, like, who's around him.
Starting point is 00:16:26 Like, 50 was such a, like, he calculated every, every movement. Like, all right, if who kid at this moment don't really know who I am, I know how to move now, you know, which is kind of crazy after he told me this. But I think being truthful, I don't need to be gangster. I came from, like, you know, DJing for CNN and Mabee, seeing shootouts with them, cash money. I didn't even know that. Yeah.
Starting point is 00:16:48 I didn't even know that. First person that DJ Ford was a dream now. Because when I, he just came around, I didn't know. I thought he just DJ for G on it. I didn't know. You never even spoke about that. I don't think who could, because I don't think a lot of people need that. Seeing that, Nory and them?
Starting point is 00:17:01 You was with Chris Lighty at that time? Yeah, so I, you know, I had to find my way, you know, Chris Lighty was my mentor, and Russell. So for me to get, I'm Queens, so I'm in Hollis to Springfield. DJ Clu was a block away. It was so much Queens and, you know, shit going on that, you know, me, rock. I being the industry, I learned from Clue. You know what I'm saying?
Starting point is 00:17:22 You learn from Clue. Yeah. You know, it was a stitch like crazy. Like, I remember, yo, you remember Paul's wedding, which was crazy. It was like expensive. You were the featured DJ. Yeah, I featured DJ. It was DJ AM.
Starting point is 00:17:35 He was like, DJ AM, move out of the way. That's like, you know, that was crazy. You played sexy back about 20. This is the dude. He did me think he's a DJ when we in the car, man. He played sexy back 20 times in a row. So Paul comes up to me. He says, yeah, yo, this is, you know who this guy is?
Starting point is 00:17:49 He passed away, right? DJ AM, rest in peace to him. He was like, this is DJ AM. He said, you know how much I'm paying this guy, bro? And I was like, oh, shit. You wasn't happy with him? Well, I had a great DJ that was supposed to be there for the party and Yale decided to get on the tables.
Starting point is 00:18:06 Oh, so you're trying to tell Yale to get off the DJ. Yeah, because this guy is the best DJ in the world here. What are you doing? Got you. Got you. Got you. One of the greatest DJs in the world, not I didn't realize it. You just don't have fun.
Starting point is 00:18:18 Yeah, I just started having a little drinks. All right, got you. Come on, bro. Got you. He was playing sexy back over and over and over again. It was really, it was a big record at the time. Don't get me wrong. And I felt wild because I know DJ AM, rest of peace,
Starting point is 00:18:33 wanted to slap me in my head. And I know Paulie definitely wanted to slap me in the head. So he was like this. I didn't even realize how big of a DJ was. These stuff like DJs, you know, get money. You got to remember, like, 50 was there, Dre was there. Jimmy was there.
Starting point is 00:18:48 The Cypress. Joe guys were there. Like, you know, all my clients were there. And, yeah, you're on the one. So you had to leave your wife and go let Yale know he was doing a little bit too much. He wanted to smack back back to. I had to shut him down. All right.
Starting point is 00:19:01 Got you, boy. Got you. In a very nice way. In a nice way. I'm like, oh, shit, my bad. I was just always over excited because I came out of jail and I always give him. Jimmy Ivan was there. He was like, is that, is that a who kid?
Starting point is 00:19:16 I was like, no. Who cat. That's Tony. Oh, I know, Tony, A.O. Yeah, I swear to God, my wildest experience was eating on top of Interscope, balcony, and it was 50 me and Jimmy Iveen. And it was, I didn't say a thing. I just sat there and just always let the bosses talk.
Starting point is 00:19:35 What did you eat, though? You're famous for your recipes. Oh, my, you know, it was crazy. I don't know what we ate, but it was Jimmy Iveen, so it was good food. It was some type of anxiety. It was a, all right, got you. Yeah, it was a funny moment because I remember Jimmy saying, 50, we're back, cool.
Starting point is 00:19:49 I can put your plaque back on the wall. And I was just laughing. I just sat there and laughed because I just watched the bosses be the bosses. That's why I appreciate you guys taking time to come out here. You know what I wanted to ask you? How did the whole process of the free Yale shirts went with M&M?
Starting point is 00:20:07 That's all we're about to bring up. Because this guy was legendary with that. Yeah, how did that whole process come over? Free Ayo, it became a slogan, right, that everybody was saying. And, you know, we all wanted to see him free. Like, it was genuine, right? So when we did the, it was the Grammys,
Starting point is 00:20:25 Marshall performed, lose yourself at the Grammys with the roots. And he wore the free Ayo shirt that we had made up. Definitely. Shout to Tracy. Shout to Mark. What was that like for you? I was in jail that. I was in C-73.
Starting point is 00:20:40 I was in C-73. Wow. And that was the most amazing thing in my life. Like, it, because they could have forgot about me. I was in jail. You know, it's, it's music business. But to me, it always felt like a family. I probably would have forgot about you, but go ahead.
Starting point is 00:20:54 Yeah, I know you probably. But it was like, it always, for me, when we came in the business, it always felt like a family with Shady, Aftermath, Who Kid, Violated, it always felt like a family to me. So when he wore that and I'm locked down, you know, Troutter Tracy, you know, did a whole bunch of stuff for me, though, Shady, Send me stuff, 50, send me stuff. So for me, I just, I felt good. And then I'm on Rikers. So, you know, you got to ask people,
Starting point is 00:21:21 you know, can I watch this? Because, you know, they might want to fight stab you over the TV. How did their prisoners react to that? No, it was good. That was big. That's when they wanted to kind of like put me in PC on Rikers Island.
Starting point is 00:21:32 Oh, because you got a crazy poplar after that. Yeah, because people started to know, you know. Wow. Yeah, yeah. Got you. Shady called me, you know. And people from Shady called me. And it was like, yo, M's, when we're wearing a shirt.
Starting point is 00:21:43 I was like, wow, you're going to do something special. They didn't tell me what it was. And then the free Yale shirt came about. Shout out to Eminem for that. Love you, boss. Shout out the M&M for that. How many did we sell, though? Oh, man.
Starting point is 00:21:55 I mean, I got a check when I came home. He got a bootleg like crazy. He said, I got a check when I came home. Who Kid was probably selling more of Yale shirts than anybody. Who kid on here with a bootleg, Eminem shirt on right now? And we were poor. This guy is crazy. I promise you, we did not make that shit.
Starting point is 00:22:11 This guy is crazy right here. It's a quinky dick. I had it on today. I thought I was coming here. I see Paul. I was like, what? That's crazy right there to me. That's crazy.
Starting point is 00:22:23 What's your favorite GUNY mixed tape? I'm asking you. I got to ask you because you're a DJ. Automatic gunfire. That's when we killed Jaru in one day. The best Jaru skits was on there. That was in the studio. That was crazy.
Starting point is 00:22:34 The best Jaru skits were like, and shout out, I don't want to snitch him out, but he did all the skits. He's like a big executive right now. Isn't that crazy that he's a huge executive? I don't know who you're talking about. Yeah, I don't know. We don't solicit.
Starting point is 00:22:45 This is the real report. You got to talk on here, okay. You would have a slitschard it? Who did the skits? You know who did it. All right, well, his name was Riggs. I don't know if this is a real day. You never do that?
Starting point is 00:22:55 Oh, yeah, well, I, I forgot which ones you were talking about. Shout out the Riggs. Yeah, that was, yo, shout out the Riggs. We never shot out. We never shouted him out because he was like in the labels, you know, he was an A&R, so it was like the easiest guy to beat up would be Riggs. So we just, I'd never released
Starting point is 00:23:14 that information. It's too late now. He's like, he did a bunch of skits. He did skits with Alchemists too. Yeah. But they were so perfect. Let me ask you a question. When you came out, right, because I remember the day you came out. Right. First of all, you looked crazy. Your eyes were
Starting point is 00:23:30 wild. People were throwing jewelry on you, stuffing money in your pockets, giving you fur coats and shit. Oh. Like, Jake's watches. He should have got down with us. What did that feel like? Oh, and it felt like, you know, it's, it's, it's, You could never get a high like that again.
Starting point is 00:23:46 Because I'm in the shock program at this point. We signed with M&M. Like even the first, when 50 signed, I remember being in Theo office. And that's when Christa was like popping. And it was on the phone. And I think it was me, 50, smurf, somebody else. Banks, maybe. I think Banks was there too at that time.
Starting point is 00:24:06 But it was only a couple of us in Theo's office. And M was on the phone. And he was like, yo, we're about to do it. We're about to sign. You sign. Chris style pop. Wow. And like, I just remember everything.
Starting point is 00:24:19 So for me. And then how many days later were you locked up? Remember, I was on a run for a good while because I never wanted to go to jail. I was like, well, I'm going to go to jail. We signed him with Eminem. You're missing that sword. This is crazy. You know what I mean?
Starting point is 00:24:31 Dr. Dre. Shade. Within a few months, right? Yeah, with like, yeah, probably within a few months. Would you say, who kids? I would say, like, a year. You got caught at the infamous, what's that Spanish? Because you got to go on tour.
Starting point is 00:24:44 Yeah. So you got locked up. When I came back to New York, that's when I got caught up. If I were to stay out of New York, like been overseas with you guys and y'all didn't know, I would have been good forever. Well, is it safe to say that because he was cool with being on the run is when he heard Eminem is going to be in Barcelona. He was like, fuck that. He took his brother's passport and took the opportunity to fucking hang out with M. So it got you out.
Starting point is 00:25:12 but it didn't get you back. Isn't that crazy? That was crazy. And somebody from the office, I'm not going to say no names. Yeah, oh, my God. My first day getting out, they put the passport and the paperwork,
Starting point is 00:25:24 and I'm so excited. You had the steakhouse for me, ill night. Wow. Oh, man. I don't want to say no, the name. I don't want to say, I don't want to say the name. We just made who get thrown?
Starting point is 00:25:34 I know. No, no, no, don't do that. All right, look at Paul. Okay, Paul. I'm going to stand there. Okay, Paul. Okay, Paul. Okay, Paul don't like that.
Starting point is 00:25:42 Okay, cool. They put the passport in there mistakenly. Oh, it was a mistake. Okay, okay, okay. I got my face in my brother's name. So it was kind of idiot move. Oh, right, got you. You know what I mean?
Starting point is 00:25:52 Passport was no good. So I'm so excited. I'm not looking even in the paperwork. I'm just like, fuck it. Going to parole. Got my chain, fur, music, shit going. Feeling good. Thanks for shit going on.
Starting point is 00:26:04 I'm Luke Wilson. Join me each week for Film Never Lies. Since retiring from the NFL, I've had a lot of my mind, and now got my own show. So if you're tired of lazy takes, if you want honest conversations, join us each week. Film Never Lies, available on all TSN platforms in the IHeartRadio app. Ready for a different take on Formula One? Look no further than No Grip, a new podcast tackling the culture of motor racing's most coveted series.
Starting point is 00:26:28 Join me, Lily Herman, as we dive into the under-explored pockets of F-1, including the astrology of the current grid. Lewis Hamilton, Crapicorn Sun, Cancer Moon. Wouldn't you know it? Michael Schumacher is also a Capricorn Sun, Cancer Moon. The story of the sports most consequential driver strike. We have one man who, upon hearing that he was going to be fired, freaked out, and apparently climbed out the window of the bathroom. And was Daniel Ricardo's illustrious F1 career, a success story, a cautionary tale,
Starting point is 00:26:56 or some combination of both? He started getting all this attention, and he maybe started to think, I'm bigger than this, I'm better, and plenty of other mishaps, scandals, and sagas that have made Formula One a delightful, decadent gumster fire for more than six. 75 years. Listen to no grip on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Lori Siegel, a long-time tech journalist. And consider my new podcast, mostly human, your bridge to the future.
Starting point is 00:27:27 Anyone can now be an entrepreneur. Anyone can build an app. And it's very empowering. Each week, I'll speak to the people building that future. And we're going to break down what all of this innovation actually means for you. What I come to realize is that when people think that they're dating these AI companion, they're actually dating the companies that create this. We're experiencing one of the greatest tech accelerations in human history.
Starting point is 00:27:50 And let's be honest, that can be messy. There's no playbook for what to do when an AI model hallucinates a story about you. But it's my belief that we should all benefit from this moment. Mostly human will show you how. My goal is to give you the playbook, so you can benefit. The reason I say agency is because if we can give power back to people, then I think that's probably the best thing we can do for your mental health. Listen to mostly human on the IHeart Radio app, Apple Podcasts, or wherever you listen to your favorite shows.
Starting point is 00:28:27 In 2023, former bachelor star Clayton Eckerd found himself at the center of a paternity scandal. The family court hearings that followed revealed glaring inconsistencies in her story. This began a years-long court battle to prove the truth. You doctored this particular test twice in so on strike. I doctored the test ones. It took an army of internet detectives to crack the case. I wanted people to be able to see what their tax dollars were being used for. Sunlight's the greatest disinfected.
Starting point is 00:28:57 They would uncover a disturbing pattern. Two more men who'd been through the same thing. Greg, a lesbian, Michael Marantini. My mind was blown. I'm Stephanie Young. This is Love Trap. Laura, Scottsdale Police. As the season continues, Laura Owens finally faces consequences.
Starting point is 00:29:16 Ladies and gentlemen, breaking news at Americopa County as Laura Owens has been indicted on fraud charges. This isn't over until justice is served in Arizona. Listen to Love Trapped podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. You know, Roaldahl, the writer who thought up Willie Wonka, Matilda, and the BFG. But did you know he was also a spy? Was this before he wrote his stories? It must have been. Our new podcast series, The Secret World of Roll Doll,
Starting point is 00:29:47 is a wild journey through the hidden chapters of his extraordinary, controversial life. His job was literally to seduce the wives of powerful Americans. What? And he was really good at it. You probably won't believe it either. Okay, I don't think that's true.
Starting point is 00:30:00 I'm telling you. The guy was a spy. Did you know Dahl got cozy with the Roosevelt's? Played poker with Harry Truman and had a long affair with a congresswoman. And then he took his talents to Hollywood, where he worked alongside Walt Disney and Alfred Hitchman.
Starting point is 00:30:13 before writing a hit James Bond film. How did this secret agent wind up as the most successful children's author ever? And what darkness from his covert past seeped into the stories we read as kids. The true story is stranger than anything he ever wrote. Listen to the secret world of Roll Dahl on the Iheart Radio app, Apple Podcasts, or wherever you get your podcast. Ain't no click albums are selling Eminem out of here. And mind you, we're selling hard copies. Oh, yeah.
Starting point is 00:30:40 It's not known. That's why it's about the mixtape or stream because it's. We were selling hard copies. What'd you think about that, poorly, the mixtape, like the hard copies versus streaming and all that right now? Well, I'll tell you what, your streaming saved the music industry. Because if you recall around 2015, right when streaming was starting,
Starting point is 00:31:01 people weren't buying albums, right? Everybody was getting stuff for free. And there was no streaming. So there was no money pouring into the business at all, right? Wow. So all of a sudden, streaming comes along. people start getting used to the idea that they can pay 10 bucks a month or whatever it was to get everything. The whole history of recorded music, right, at their fingertips.
Starting point is 00:31:26 So it's really you're paying for the convenience of not having to download music, put it into iTunes, make sure it's labeled correctly, make your playlist. Like, you don't have to do any of that. It's all right there, right? So people were, it turns out, we're willing to pay 10 bucks a month for that convenience and for that service. And, you know, when before we had people buying CDs maybe, you know, every other month or, you know, five times a year. You got to go buy a CD again if you really like it. Yeah, but they weren't, they weren't buying one every month necessarily. But now, you know, you have people locked in to pay that 10, I think now it's 1299, whatever it is, a month. Right.
Starting point is 00:32:05 Right. And people kept adopting it. Streaming numbers went up and up and up. The audience grew. and all of a sudden the industry is making money again, right? So it saved the music industry. And at the time before streaming, the music industry revenue had decreased to 50% of what it was. Most industries don't survive that.
Starting point is 00:32:29 You can't survive a 50% decrease in revenue. But somehow, you know, they held it together and the major labels stayed together and they made it through. So it really saved things in a lot of ways. And I know people complain about streaming rates, what the artists get paid, what they get paid off of it. But the same people complaining about that weren't really selling CDs either. Oh, look at that. That's crazy.
Starting point is 00:32:58 That's a hard fact right there. So, of course, the artists who are the biggest are going to make the most money because they are listened to the most, you know? Is it entirely equitable? Could it be better? Probably. But it's not terrible. Got you.
Starting point is 00:33:12 I saw an interview the other day with, what's the name from Black IP? I know, easy for me to say, right? But still. Wasn't that, what's that from Black IPs? No, but I think you broke it down. I think people going to find that. You broke it down right there. I think I'm definitely like that.
Starting point is 00:33:28 So Will I am the other day, he was like, I think when you first met Jimmy, he was like, you know, maybe one day you would be one of these artists. So he compared Eminem as the guy that keeps the building on. But when you found 50 cent, was that like another like jackpot hit? It was it was lightning striking twice in the same place. Holy shit. And that doesn't happen. But it happened.
Starting point is 00:33:52 Lightning struck twice in the same place. I mean, there was a, there was a moment where, I mean, I'll say it, 50 was bigger than Marshall was. Wow. There was a moment that that happened. And, you know, we were thrilled because, you know, 50 was our artist. Of course. Of course. But that kind of success and that level of popularity and sort of worldwide notoriety doesn't happen twice in the same place.
Starting point is 00:34:23 Right. You know, how did you and M. Hook up with Dre? How did that connection like first thought? Yeah. So Marshall was out in L.A. doing something called the Rap Olympics. And it was a rap battle put together by Wendy Day from the Rap Coalition. Okay.
Starting point is 00:34:40 And this was in 97, I believe. And they were putting teams together, and Wendy had her rap Olympics team, and they were going to battle in, you know, different teams, which is why they called it the Olympics. But then there was also an individual battle. And Marshall entered the individual battle. He got up all the way to the finals, and he lost to a dude from L.A., named Otherwise, And he sort of was, you know, a hometown favorite.
Starting point is 00:35:14 And Marshall choked a little bit. This is all really well documented. Okay. So afterwards, he was really depressed because the grand prize of the battle was like a Rolex and $500, which at the time. That's crazy. He was being evicted. He didn't have, you know, two nickels to rub together. Gotcha.
Starting point is 00:35:32 And that would have, you know, changed things for him. So he was, he was upset. He was at the bar. I was with him. And these dudes came up and they were like, yo. do you have any music? We really like, you know, what you were doing up there. And so he had, you know, a promo copy of the Slim Shady EP and he gave each one of them a copy, two different guys. One of the guys, his name is Dean Geislinger. He worked in Jimmy's office. He was one of his assistants.
Starting point is 00:35:57 And then another guy worked in Tom Wally's office. And his name was Evan Bogart. So I stayed in touch with those guys. I got their number. And as things started to continue to develop, and Marshall's buzz grew, we put together a trip for him to come out to LA to meet with labels. And I may have gassed the story up a little bit, right? And I said, yeah, you know, Marshall's going out. We're about to close a deal with whoever Sony. I can't remember what I said. If you guys want to take a meeting, you know, it's going to be your last opportunity.
Starting point is 00:36:32 So Dean and Evan finally had the courage to bring Marshall's music to their bosses. you know, Dean brought it to Jimmy and he said, you know, there's this kid. I've been checking him out. I've been following him. I really think you should, you should check it out. They have a deal on the table, which we didn't. But good one. I know, it worked out. Look, it worked out. It worked out, Paul. It worked out. So Jimmy brought the cassette with him home. And he used to listen to music in his gym when he was working out. And Dre was over there one weekend. And he was going through, you know, his bag of tapes. And he saw M&Ms and he was like,
Starting point is 00:37:12 who's this? And Jimmy said, oh, you know, it's this kid one of the guys gave to me. You should check it out. So Dre takes the tape home and listens to it, realizes that he was familiar with it because he heard Marshall when he was in town doing the Rap Olympics rhyming on the wake-up show. It was crazy.
Starting point is 00:37:29 Didn't know who he was, didn't know he was white, but thought he was good. Look at that. He heard the tape and he was like, oh, shit, this is the guy I heard on the radio. So he went back to, Jimmy and he said, bring him out here. I like that. Look at that. And that was it. That's crazy. Who kid? You remember going to Jimmy Alvin house? That's how I got caught. What? Because I was
Starting point is 00:37:51 hiding. I told poor earlier. Like, what? And Jimmy Alvin house? He said that he was running around hiding because we were all looking for him because he was stealing everybody's music and releasing it early. He knew we were all upset with him. That's how that's how his mix tapes, aside from the fact that he he had the exclusive 50 cent freestyles, he would get music early and put him on these mixtapes. I mean, you know how I did it. I would wait. It was really like Ocean's 11.
Starting point is 00:38:16 So I knew all like right track and all the like, you know, Chung King. You brought it back. Hey, the engineers. Yeah, so all the engineers will call me, be like, oh, Jay-Z got a block from 12 to 6. I know Jay Z ain't gonna be there all night. He'll probably leave at four.
Starting point is 00:38:31 So I'll get there like 2 a.m. and I'll park. I see Memphis Bleak, everybody coming out, Beanie. And when they come out, See ya $500 $500. But what they do is they record
Starting point is 00:38:44 the whole session so even when Jay Z's talking everything do it over fuck him it records so I just got to go through you know the dat
Starting point is 00:38:52 that's old school too It don't matter 90 minute dat you gotta go through all that You walked out of the studio with a dat for $500 and you didn't know it was on it
Starting point is 00:39:01 Yeah I would take it and go through the whole thing There you go DJ secrets right there crazy. And then, you know, there's, there's so many tats that I heard real conversations. If I leak those conversations, I wouldn't be alive today. Do you still have those? Yeah, somewhere. Yeah, I have old, old dads.
Starting point is 00:39:18 That's all I got caught. We could definitely use some of those for the real report. We know everything costs. It's all good. I mean, we got a nice check. Shout out to the value. He's the first DJ that I ever saw. He bought a Lamborghini off of mixtapes. You remember that? Yeah. I'm a yellow. Lamborghini. I used to put the tapes in the front. And he sell mixed tapes as his income and sold
Starting point is 00:39:45 enough mixtapes and made enough money off the mixtape game to buy a Lamborghini. Look at that. That's crazy. I never cared about the Hot 97 checks. I was like, get that shit out of it. Yeah, you wasn't really on there too long. $78. You got a short run on there. Yeah, you always said radio don't pay him over there. He didn't kid. That's why I was, because, you know, thank God he heard me one day
Starting point is 00:40:06 while and out. they crackhead Mondays and then I had Bobby Brown call up, but he didn't know it was crackhead Monday. So Paul was dying in the car. And then he's like, yo, this guy got to, he got to be a host on the channel. They were about to buy. So that's all I got hired.
Starting point is 00:40:21 But you know how I did. To the radio. Yeah. Unit radio was the best. That was classic, classic hip hop at that point. But when Clue left hot, that's how I got that Monday spot.
Starting point is 00:40:31 Yeah, definitely. I remember that. But R.P. Chris Lighty, the way I leaked like, any record, like if I did a song with 50, like the Biggie and 50 or the Tupac of 50, the big in 50 was like the more like, you know, if I get caught, they'll kill my ass. So what I did is when Flex gets off, I waited. My show was 10 to 11.
Starting point is 00:40:52 Right. So at 1055, I set it up where I pressed play, but my brother had the car running downstairs and there's always like a secret elevator at Hot 97. If you're going to get beat up, you know. You know, like if he knows way for you or whoever's outside waiting. And they beat up the DJ when I played the song. There's a back secret elevator to escape. So 1055 to 11, I play Biggie and 50, real-est killers.
Starting point is 00:41:18 So I'm gone. I'm not up there. Realist thing. Yeah. So, you know, Diddy, whatever, his name, Puff, whatever his name, he's in the stupid. Can you imagine your Puff, Daddy, you never heard of Biggie Verse? Like, you didn't know where that record. He's never heard that.
Starting point is 00:41:33 Yeah, I remember that record. I remember that. Yeah. I was like, where did that record? record even come from? That was crazy, but for me. So Puff never even heard that bigie verse. Where'd you get it? You're telling me that the snitch? You want to be his snitch now for? So you got it the same way? From dats, from just like, so the thing is, uh, I would just,
Starting point is 00:41:51 I would steal the dats because, you know, I think she- Did that record get cleared? It got cleared. It got clear. I mean, I leaked it. It was too late. Wait a second. Before you said you were paying engineers, then you just said you stole them. Which Which is it? A little bit of bull for something. Paying is when I go to the studio and I pay to get the recorded session. Stealing is I go, you, thank God you had shady records. So you had to really physically be there.
Starting point is 00:42:20 Yeah, we had that shit locked there. Yeah, it was locked down. You weren't allowed there anyway. Shady records was like, yeah. Oh, he wasn't allowed. Oh, no. Oh, shit. Bro, when I had to, it's like going to the Vatican.
Starting point is 00:42:31 I had to take off my phones, passport, everything. Was it because he had a reputation? Of course. We called him, listen, we called him Scooby-Doo. All right, got you. Because every time you said something, he'd be like, uh-huh. It's on a Russian website. Got you.
Starting point is 00:42:47 Got it from a Russian website. Scooby-Doo is not allowed in the building. Hunts that, who kid up back in the building. Period. From music. But shady records, they had a separate entity, so I couldn't go in there. But Universal, Universal, Sony, Warner Brothers. I just go up there.
Starting point is 00:43:03 Who's up there? The Mexican lady vacuuming. I look, I know racism, but I look like a black A&R. So I just walk, I go to everybody's room. You got to remember this. Merck. Back then, it was a tight system. So you notice, like, a lot of Eminem 50-cent records, Dr. Dre. Them things really wasn't getting leaked. Hell no.
Starting point is 00:43:20 They were the hardest to get. That was just crazy because that's when records were exclusive. I love streaming, but back then a record was exclusive. You might have one DJ that has this record first. He gets to, he going to rock. for what? I learned that from DJ Clue, you know? So wait, you would walk around the offices
Starting point is 00:43:38 and go in people's offices and steal debts? So because nobody locked the offices. So I look like a black ANR. I would dress like with the, I would wear like a button up. I looked like I went to church, but I looked like those corny A&Rs they had up there. And I just walk around
Starting point is 00:43:51 and then the Mexican lady be vacuum and she looks at me, hey, poppy, mommy, whatever. And I'd be like, and then I just go and I'm there all night. I'll turn the light on and then all, you know how you have the dads packed up? All I got to do is see,
Starting point is 00:44:02 oh, Beyonce, featuring Q-tip. Yeah, they used to write. I'll just take that. Anything that has a feature, because back then, R&B ran the world. Like, hip hop needed R&B to live.
Starting point is 00:44:12 Like, JZ and all them, they had to, like, ride off of R&B, you know, until we came and changed the whole algorithm where hip hop is here to stay. But back then, everything was R&B.
Starting point is 00:44:21 So if you go to Sony, I would just wait to see featuring J. That's how I got the Shadee and Jay Z song. Right. So I'll see Jay Z Chadee, take that. So out of courtesy, out of courtesy,
Starting point is 00:44:33 I would record it. Who kid was out here stealing these records. But sometimes I'll just take it. A&R's lock your offices. That's all. A&R's lock your office. But yeah, yo, this is it right here. You just hold it.
Starting point is 00:44:44 Wait four or five months. And I just do that with Dre. Dre, Gray, go takes a leak. I'm like, hurrying out trying to get the song from Dre and I just league it like a year later. I saw Dre at Super Bowl. He's like, yo, this fucking guy. Him and Jay Zee's telling.
Starting point is 00:44:59 Like, I try to, yo, this is a true story. Legalization. Shout out the Curtis. Curtis saved my life in Super Bowl. I tried to, you know, when Jay Z was coming through, they have a, what are you called, Blois? You're talking about Curtis Battle, Big Curtis? Yeah, Big Curtis.
Starting point is 00:45:12 You know, he's the production for Super Bowl. Somebody was trying to get out to Curtis. No, so when Jay Z comes through that, somebody with a blowhorn be like, Jay Z coming through. Like, you know, so they clear the, you know, the area, you know, where we were at and with the, you know, all of us had our own, like, cubicle. Yeah. So when Jay walks through, they just scream it. So he just walks through.
Starting point is 00:45:31 So it was too far to get to. M's joint or 50s room. So I would, Jay Z would have seen me. So I try to like hide behind Curtis. Because Curtis is like 20 feet tall. You know what I'm saying? So I'm hiding behind Curtis and an Anderson pack was like, you're all right.
Starting point is 00:45:46 I was like, bro, just give it like five minutes. What's he passed by? Then I'll just, once I get to Eminem's room, nobody's gonna touch me, you know what I'm good. If I go to 50 room, nobody's definitely not gonna touch me because you know, the issues with him and Jay. So all I hear I turn around and I hear, like, yo, that's a hoot kid over there hiding behind Curtis.
Starting point is 00:46:05 And then Jay Z's like, yo, man, man. I was like, what? So Dre's coming at the same time. That's why I got it on video. And then you can see like, oh, he robbed you too. Oh, here's Dre. Oh, he robbed you too, Jay? Yo, I was like, this thing is getting out of hair.
Starting point is 00:46:19 That was on Jay Z 50 tour? No, this is the Super Bowl. No, the Super Bowl. In LA. Yeah, I was the only guy. And Kendrick and Marshall. Thanks to this guy. And Mary J. Blige.
Starting point is 00:46:29 First of all, thank you. Because, you know, thanks to this guy. I'm the reason I was there. He was not the invite. Oh, okay. He was our guest. Got you.
Starting point is 00:46:38 Okay. So imagine during. So you invited the thief. We know better now. Okay. Got you. You don't have shit laying around. All right.
Starting point is 00:46:44 Got you. All right. Got you. You know what time. Imagine during COVID and you're stuck in a bubble. He's performed. He's performed. He's performed.
Starting point is 00:46:51 Yeah. I'm good now. Yo, you can put Eminem's on right here. I'm like, I learned. I listen. Because you knows he'll get fired. He said, I stole enough that I came up.
Starting point is 00:47:00 I'm good. I don't need to do it, Because the game's different, right? The game is different now. The exclusivity doesn't exist. Once the record's out there, it's everywhere. It's everywhere. Back then, it was on your mixtape.
Starting point is 00:47:10 Yeah. You were the only, it was the only place you could get it. Because you get to talk over it. Certain things with you a DJ, you say little things over the record. And other DJs can take it. But by the time they put their mixtap together and they got that there, like, everybody's already bought Who Kids Mixed it. And it was the only place to get it.
Starting point is 00:47:24 And I was known, like, if I stole Uncle Murder's, like, some song he did like months ago, I won't tell Uncle Murder. What I'll do? I'll put it out. And if he has a title. I'll change the title, so I'll even trick the public. So I'll call it like, Kill a Nigger Remakes, Uncle Murr. But it'll be like a different name.
Starting point is 00:47:42 So that's my, I had DJ Clue was like, you know, Clue was everything, man, back then. I hated the point of you were, oh, we got Clue, we don't need your tape, we're good. I had to find a way to fucking bypass him. Like, I got some shit, Clue don't guy. I feel like Clue stopped the, because it was all about mixtape, like the blends. Like you had Grandmaster Big. Yeah, yeah.
Starting point is 00:48:02 Dogtime. And then when you came a clue, he was just, it was, it changed into exclusive, just playing the exclusive record. I mean, he leaked Biggie, he leaked one more chance. Biggie's biggest record. One verse in the hook is all a DJ would need. Oh, Clue did that. Clue leaked that.
Starting point is 00:48:18 Biggie went on hot night and so I was like, who is this guy? I'm ready to kill him right now. Oh, that's right. I remember. So that made us like, adrenaline rush. I want him to try to kill me. Like, because back then, like I said, there's no clue pop. There's no social media.
Starting point is 00:48:30 So imagine you're like a, a, a, legend with a rumor like that, like Biggie's looking for you. Everybody's talking about that. We know YouTube, nothing. So that makes you like, you're in the system. That's why there's only like five top DJs you can say like, you can say me,
Starting point is 00:48:44 you can say like envy, you could say like, you know, drama, you can say like Kay Slay, RIP to Dead. Like we're part of like that system. That's a fact. That's in the DNA of everybody that's hip hopped out. Yeah, because before that it was Grandmaster Vic. You had dog time. Everybody was more doing blends.
Starting point is 00:49:00 You know what I'm saying? And then clue was. Harry. Yeah, he was the first dude to play this. Duwop. Yeah. Yep. He was the first dude to start kind of playing exclusive because I was a fan of Ron G. Ron G. Ngo. Classic, you know, hip hop. I mean, Kit Capri did the first, like, he did the bad boy stuff back in the days and then that's why made me like get into it. But Clue was my name, Clue lived two blocks away from me. So I had to get into it. All you Queens guys. Queens, baby. Brooklyn, Brooklyn. Get out of. Brooklyn. Let me ask you this, though, because
Starting point is 00:49:32 now the DJs, like all the names you're talking about, you're all, as a kid say, you're all unks now. Yeah. And I love that term, by the way. It's so much better than being called old age. OG is cool. OG is cool. But it's respectful.
Starting point is 00:49:49 Of course. Anyway, I digress. So all these older DJs, where are the new ones? Where's the new kids? Because like when we have shade 45 and we're looking at like, okay, we're, we're, We got some space. We want to hire somebody new. There's no new who kids, right?
Starting point is 00:50:07 There's no new kids that are coming up doing that. It's like 20, 30 years to get, you know, why. But at a point, you started popping, you know, 20 years ago, right? When you were much younger. Where is the young guys that are popping now? Is it even feasible or is it a desirable thing for them to want to be a DJ? It's so easy to get the music. I feel like it's hard.
Starting point is 00:50:30 Yeah, it feels like now there's a lot of good music out there, but it feels like it's microwave music. So it's like... That's true. Like when you look at Eminem, you look at Snoop Dog, you look at Dre, to me it's timeless music. So if we go to Apple, you're going to see Eminem is still Spotify. He's still number one. Still 50s, number one on YouTube. To me, it's timeless music.
Starting point is 00:50:53 I think what Who Kid did is timeless. Like the mixtapes we did, I remember like it started from the first one to the second one. and everywhere we went to, when we go to Jamaica Avenue, the Coliseum Block, rest of the peace to the Coliseum Block, too. Where we go to Hot Wax.
Starting point is 00:51:10 Me and Banks was like stars are ready. Hell of you. Everybody didn't know who kid was a star already. Like, I was happy with just that in the beginning because it was big what he did in the streets. So for me, I don't think too many DJs could just replicate that time and do that again.
Starting point is 00:51:26 So the time is different. Yeah. And it's probably more lucrative for guys with personalities and that kind of drive to do other things. Right. And then you guys see some of course.
Starting point is 00:51:35 Like those are probably the YouTubers and the social media guys, right? Those are the big guys. Like a guy like Drusky, he could probably have been an amazing DJ. Of course, because of the personality and all the things he do. Right.
Starting point is 00:51:47 Kai Sinat, all those guys. That's probably where that kind of talent goes these days. Right. But these guys ain't trying to find a 50 cent. They're not trying to find an artist. Like I was, I had playing B, C, D, E. Like, I hang on with Snoop,
Starting point is 00:52:00 hung out with Yale. And if that shit don't work, I'm gonna steal these guys' records. Yeah. I had legendary clicks. Maybe I'm lucky. Maybe I'm a unicorn. I mean, come on, you have Samuel Jackson,
Starting point is 00:52:11 like Chris Rock and like, but that's how I upgraded because if I'm up against Clue, I was like, you know what? I'm just gonna get the actors. I'm gonna get like, because nobody's asking them. I started with the label execs. I had like Leo Cohen. Come on, you had LeBron James on our tape.
Starting point is 00:52:25 Everybody's doing drops. That's what made it big. And we had, Samuel Jackson. It's got. Marford Stewart. Everybody has a legend. It came to Shade Eminem and what he built and the Empire he built was so big that people were willing to come. They gravitated.
Starting point is 00:52:40 They just want to be near hot shit. We're talking 16 million records worldwide, hard copies. That's when you had to go in the store, FYE, Best Buy, you know. And really buy the music for real. You pay for your promo picking it. I learned everything from being around Iniscope, Shady, Aftermath, Violet, or Viol. You know what I saw the other day? Tony Hawk hosted the tape.
Starting point is 00:53:02 I forgot about that. See, that's what I'm saying. Fucking Tony Hawk. They had LeBron James. I forgot. Look at that. Look at that. It was like, and it turned into a worldwide thing.
Starting point is 00:53:11 And I always say, and 50 always says it because, you know, like that was the best deal we ever signed in our lives, bro. Because the science behind getting a celebrity like that is, especially Canal Street was the hub to buy mixed tapes back then. Yeah. If you're coming from Paris or you're coming from Germany or whatever, if you go to of Canal Street and you know, you see tons of tapes, Ron G, see everybody, but if you see Who Kid hosted by Robert De Niro, you know, like, what the hell is this?
Starting point is 00:53:38 Of course. Because I would steal the same songs Clue had. I had to have like a different edge. So if you hear Robert De Niro on there talking about, fuck that shit, let's go, drop that day. You're like, like that. Like that makes it like kind of like a souvenir to keep. You know, you see how Eminem loves cassette tapes. Like, that's how it was back then.
Starting point is 00:53:57 There's no, nobody has a. anything tangible anymore. Like, I need to remember this time, this moment. And when you see that tape, it just brings you back to that. Kids don't have that now. Yeah, but they want it. They want it, which is a big part of reason for the resurgence of vinyl. Exactly. Because kids, they buy vinyl because they want to own something from the artist. I read a statistic. I don't know the exact number, but a large number of the vinyl bought at a place like Urban Outfitters that has, you know, a whole vinyl selection. The kids don't have record players. They sell more record frames than they do record players because they hang them on their walls.
Starting point is 00:54:37 Yeah, my son. They just want something from the artist. They want something tangible because otherwise they don't have it. Like, you know, all the stuff on their phone is fleeting. They want something permanent that they can hold that connects them to the artist. That's why our age demographic respects hip hop more because the kids are getting it so fast. They can't remember what was last year's hit. But when we get it,
Starting point is 00:54:59 We waited online at Tower Records. We got the autograph from Nause. We bought the poster. Like, I had, I was talking to, what's the name, Ice Teeth the day? I had, like, his first baby mom. You know, with the gun, with the shotgun. That's a classic. That's a classic poster.
Starting point is 00:55:13 Like, there's no more, there's nothing to be like, you know, you come home from high school and you see, like, people you look up to, they don't do that no more. Run damn C's the reason why I wore Adidas. That's right. Who's doing that? Besides, like, you know, certain artists now, people follow their fashion sense. But it's more like, I'm not gonna diss it so bad, but it's kind of like a dick rider thing
Starting point is 00:55:33 because of social media. Pause, pause. They just ride whatever the way back then. It was very cultural. The fashion was life, like hip-hop was life. People did that to get out the hood, like to survive. So they respected the music more. It was everything.
Starting point is 00:55:49 Like even getting in the clubs back then, the tunnel underground. Like, you know, in that's all that. All these classic rappers from back then, like. Yeah. Remember this the tunnel. search when you got... What?
Starting point is 00:56:00 Oh my God. It was like more serious. I've never been to prison, thank God. It was like more serious than that. Take your boots off, open up your mouth. You couldn't even wear a chain in the tunnel back then. That was crazy. People were getting killed in there.
Starting point is 00:56:13 No chain. They had the no chain rule after a couple of years. Wow. Remember what 50 did how to rob and it was crazy night. Bro, Peter Gation told me like almost like a couple times a month, they'll find like somebody that, you know, because back then they stabbed people. So you stab, the club is so. The club is so big, you have to wait until the night is over.
Starting point is 00:56:30 Then you see, like, a random dead body. Like, it's crazy back there. But you don't wear coats. That's why they stop letting people wear, like, you know, shirlings and fucking, what you call, V-neck gooses? Because people were stabbing and robin those. V-neck gooses. Remember that the V-the-V-goose?
Starting point is 00:56:44 The V-Nex? What? You know, Chase. I don't know triple fat goose. I never heard of V-N-E-V is like, it's like the color, but the V-V would be like white. It'd be like a V-N-E. The V-neck goose.
Starting point is 00:56:56 Oh, yeah, yeah. Like a varsity jacket. Like a varsity sweatshirt. V. That's why they called me. The right part of the B. I don't know what you're talking about. And I remember that I saved all my money.
Starting point is 00:57:06 I tricked my father acting like I had like all these road trips and school trips. And then they were fake. Like I would make fake food just to buy the coat. And then I'm getting chased by Steve Stout. This was back in the day Steve Schott was like a bully. So he would chase us little kids all over Queens. And then he tried to get my V neck. Yeah.
Starting point is 00:57:22 What? Him and, uh, yo, it was crazy. This guy was a bully, yo. That's crazy, bro. What are he turning to this guys? V-neck goosey. That's crazy, man. Another episode on the real report.
Starting point is 00:57:33 See ya. We survived. Paul, you good. Good luck surviving the off-season football fans. At first I was afraid. I was betrified. Football's over. It's like a part of me just died inside.
Starting point is 00:57:55 200 days till football's back. But tonight I won't just cry. I got a waste to play. And that's the place with hard rock bed, I will survive. Offered by a seminal tribe of Florida. That must be 21-plus and physically present in Florida to wage. Terms and conditions apply. If you are someone you know as a gambling problem, please call 1-833 Playwise.
Starting point is 00:58:13 Ready for a different take on Formula One? Look no further than no grip. A new podcast tackling the culture of motor racing's most coveted series. Join me, Lily Herman, as we dive into the under-explored pockets of F1, including the astrology of the current grid, the story of the sports most consequential driver strike. and plenty of other mishaps, scandals and sagas that have made Formula One a delightful, decadent, gumster fire
Starting point is 00:58:35 for more than 75 years. Listen to no grip on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Lori Siegel, and on my new podcast, mostly human, I'll take you to some wild corners of the tech world. I'm about to go on a date with an AI companion at a real-world cafe right here in New York City. There's no playbook for what to do.
Starting point is 00:58:59 do when an AI model hallucinates a story about you. Mostly Human is your playbook for how tech can work for you. Anyone can now be an entrepreneur. Anyone can build an app. And it's very empowering. Listen to Mostly Human on the IHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. In 2023, Bachelor star Clayton Eckerd was accused of fathering twins. But the pregnancy appeared to be a hoax.
Starting point is 00:59:27 You doctored this particular test twice, Ms. Ellen's, correct? I doctored the test ones. It took an army of internet detectives to uncover a disturbing pattern. Two more men who'd been through the same thing. Greg Gillespie and Michael Mancini. My mind was blown. I'm Stephanie Young. This is Love Trapped.
Starting point is 00:59:46 Laura, Scottsdale Police. As the season continues, Laura Owens finally faces consequences. Listen to Love Trapped podcast on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts. You know Roll Doll. He thought up Willie Wonka and the BFG. But did you know he was a spy? In the new podcast, The Secret World of Roll Doll, I'll tell you that story, and much, much more. What?
Starting point is 01:00:12 You probably won't believe it either. Was this before he wrote his stories? It must have been. Okay, I don't think that's true. I'm telling you, because I was a spy. Listen to The Secret World of Roll Doll on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. It's Financial Literacy Month, and the podcast, Eating While Broke, is bringing real conversations about money, growth, and building your future. This month, hear from top streamer Zoe Spencer and venture capitalist Lakeisha Landrum-Pierre, as they share their journeys from starting out to leveling up.
Starting point is 01:00:46 There's an economic component to communities thriving. If there's not enough money and entrepreneurship happening in communities, they failed. Listen to Eating While Broke from the Black Effect Podcast Network, on the IHeart radio app, Apple Podcasts, or wherever you get your podcast. This is an IHeart podcast. Guaranteed Human.

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