Joe and Jada - The Real Report - Pop Smoke’s Mom & Brother on Legacy, Shoot For The Stars Foundation & Black Smoke Fashion Collection

Episode Date: March 11, 2026

On this episode of The Real Report, Tony Yayo and Uncle Murda sit down with Ms. Jackson and Obasi, the mother and brother of the late Pop Smoke, for an emotional and powerful conversation about preserving his legacy. They discuss the work being done through the Pop Smoke Foundation, how the organization continues to support youth and the Brooklyn community, and the mission behind events like the annual Pop Smoke Gala. The family also talks about expanding Pop Smoke’s legacy through the Black Smoke fashion collection, keeping his vision alive through culture, fashion, and community initiatives. During the conversation they reflect on Pop Smoke’s impact on New York, share memories of his rise, and even reveal their favorite Pop Smoke songs, while honoring the life and influence of one of Brooklyn’s most important modern artists.Shoutouts to J.O Jerusalem & Darruci Leather for sharing their gifts with the family. Check them out: @jo.jerusalem @darrucileatherSee omnystudio.com/listener for privacy information.

Getting ready for a game means being ready for anything. Like packing a spare stick. I like to be prepared. That's why I remember, 988, Canada's suicide crisis helpline. It's good to know, just in case. Anyone can call or text for free confidential support from a train responder anytime. 988 suicide crisis helpline is funded by the government in Canada. Next Monday, our 2026 IHeart podcast awards are happening live at South by Southwest.

It's the biggest night in podcasting. We'll honor the very best in podcasting from the past year and celebrate the most innovative talent and creators in the industry. And the winner is... Creativity, knowledge, and passion will all be on full display. Thank you so much. IHeartRadio. Thank you to all the other nominees. You guys are awesome.

Watch live next Monday at 8 p.m. Eastern, 5 p.m. Pacific free at Veeps. Or the Veeps app. I'm Clayton Eckerd. In 2022, I was the lead of ABC's The Bachelor. But here's the thing. Bachelor fans hated him. If I could press a button and rewind it all I would. That's when his life took a disturbing turn. A one-night stand would end in a courtroom.

The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. This is unlike anything I've ever seen before. I'm Stephanie Young. Listen to Love Trapped on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Ago Wodam is your host for the 2026 IHeart Podcast Awards, live at South by Southwest.

Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues. Are we supposed to talk about your dad? Her podcast, Thanks, Dad, is full of funny, heartfelt conversations with actors, including fellow S&L alums, comedians, musicians, and more about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing.

Get to know Ego. Follow Thanks, Dad, with Ego Wodom, and start listening on the free. IHart Radio app today. Hey, I'm Jay Chetty, host of the On Purpose podcast. My latest episode is with Hillary Duff, singer, actress, and multi-platinum artist. You desire in family like this picture, and that's not reality. My sister and I don't speak.

It's definitely a very painful part of my life. And I hope it's not forever, but it's for right now. Listen to On Purpose with Jay Chetty on the IHeart Radio app. Apple Podcasts or wherever you get your podcasts. Brooklyn is in the building. Yes. Brooklyn is real. You got it.

You got it today. There's no problem. He didn't get stabbed. Right. Shut the fuck the book. Brooms. Brooms. Brulence.

What you get movies with? Oh! Bram! Oh, all right. Got my video. I would get to have a one. I was talking.

That's out. How my place? It's just a dog. I don't. Yeah, this is the Talk of New York. And this is the boy uncle murder. Whoa!

And it's the real report. Tell them who y'all are. You got to tell them who y'all are. We're going to do this different now. Uh-oh. Oh, we're doing it. Okay, so I just going to introduce myself. Yeah, introduce yourself.

Well, I am Audrey Jackson, aka My Smoke. Okay. My son is Pop Smoke. Rest in peace, Pop Smoke. Come on, man. You already know who it is. It's bossy from the flossy. It's the triple three.

Free of Mahmoo to the side. I ain't got time for the lives, man. Definitely. Make some noise. Come on. Brooklyn in the building today. Brooklyn is in the building today. Yes.

Brooklyn is brook. You got it. You got it today. It's no problem. He had a grievance with Queens. What's up with that? You know, so it's just our friendly plan. I'm with you.

Brooklyn is in today, right? Brooklyn is in today. I don't have a problem with that. Rest in peace, Pop, Smoke. You are already. So the first question I want to ask you, so my friend, Ivan, he always calls me and asked me, calls me, you ask me, yo, mental check just to see how you're doing today. You know,

you dealt with a big loss. You know, we know him is pop smoke, but that's your son. And that's your brother. How are y'all feeling? Like, what's going on? Talk about the foundation. Let's just get into it. Now, I've been thinking about that and just kind of being in that place because, you know, the 19th of last month was six years. Yes. And so that day was rough for me. And it was the first time that, you know, because normally we have things going on and then we go online from 10 o'clock to 12 and then we'd do something else in the evening. But I didn't have anything to do that morning. And so it hit me. And it was hard.

And so I realized I've been just kind of been on automatic. Got you. From they came to the house, put me on a plane and took me to Cali and then brought me back. I have been on automatic. And really that was the first day. that I've not been occupied with something else. And that really, it took a toll. Took a toll.

But I'm here. I'm here. That's right. That's right. And how you feel, brother? Because sometimes I see you crashing out on the internet. I was just about to ask you if you see me going on virus. Because, you know, black folks, let's keep it real.

We never get therapy. I think, no, for real. I think it's a myth. Listen, losing people. I lost a lot. I lost, you know, my dad. I lost, you know, I lost like a lot of friends and family and stuff like. like that. Losing people sometimes, we never think about therapy.

No, you're right about that. Like when we're kids, nobody said, yo, go out there and maybe talk to somebody. I've seen you on the net like crashing out. Like, and I just, that's why I wanted you on the show because I'm like, how do you feel like people checking on y'all to see how are y'all mentally? That's it. And I think that's it right there. You don't feel me? Like, I think people need to check in and see how Mindem is doing.

There's some people, shout out to, you know, you know, uh, um. Do that. She's like, who's that? Who, who's going to be real? Most, who'll keep it real? Who checks in? We're not going to need that. We're not going to need that.

We're not going to need that. If you ain't, if you don't want to name them, bro, you ain't got the name. So who's supposed to check in? I think everybody's supposed to check in, like how we're checking it now and do time. I agree. Like Droo told me about your foundation. And I'm like, yo, I need them on the show when it's time to get the podcast. We got our man in jail here doing some nice paintings for you.

You want to show the foundation? first one? Because we can't show the first one. Let's show them the first one. This is for you. This is for you, Mama Smoke. Oh, you've been working behind the scene. Well, I did this a while ago. Oh, okay. And it's so crazy. Make sure you get it on camera. Let's get that on camera. When I heard the name of the foundation, I said, you're letting the secret out. You're letting the secret out. You're letting the secret out. That's for you. That's for you. That is beautiful. Thank you. That's awesome. That's our gift to you.

That is. And shout it to the camera. Brother, so let the camera say it to. Shout to my man, J-O. He's one of the best out here. Y'all make sure y'all follow him on Instagram and everything. Thank you, my brother. And shout to Mama Smoke, brother Smoke.

So we're going to put that in Pop's place. Yeah. Whatever you all want to do. That's for y'all. And whatever you need towards the foundation, like more paintings or whatever, he's willing to work with y'all. Y'all take this phone of them. Y'all met her.

You're going to tap. We go tap. out there I was saying I do a lot of stuff for, you know. With the young people, yes, absolutely. They're the future, you know, so. Absolutely. You guys have. That's beautiful.

That's dope, man. That's dope. You got back to name these names too. You can we go to. Okay. So we're going to shout out to the, we're going to give shout out to the people. What was doing the right thing? Yeah.

Teddy ish. Oh, yeah. Stacks. You know, we got some of the people from 092 that come through on, you know, on Pops Day, you know, saying that show love. Some people from the church, you know. But the people from the church, you know. But the people.

people that y'all would think should be tapping and not happening you know academics you already had a interview with fabio already ran down on him on the internet damn you ran down on fabio like yeah just be but why though it's like you you out and this is what i'm saying this is my but you don't feel like that stress your mom i let him tell let let me i'm not afraid bro listen for me with lahi all praises that listen at the end of the day when you say you like for instance if I was to die right now, my friends don't come, support my mom or my family. Ever? Ever. That's an issue. I'm not saying you got business and you flying out and you got stuff to take. Everybody got to get their money, bro. I would never want to see a black man not get no money.

I feel you on that. But if you're talking about, yo, I'm a ride to die. Yo, we the woo. You for the star, got to tat it on me. That's it. Got you. So you see, as the first board, he has expectations and he also feels an obligation to cover his mother. That's right. I, on the other hand, if you show up,

you're supposed to be there. You don't show up, you're not supposed to be there. Right? Those were people who knew him were a part of his world on the ride for whatever it is they were going to get

from being there with him. not mad at you. Don't abuse me, don't use me. If you're not dealing with me, you're not dealing with me. But don't come through when you need a favor. Right? Because it's about being real. So I am not as upset as he is.

Yeah, he is. Because, you know, it's his brother. No, I understand. It was a different place. It's a different place. And so because he knows of them and he understands that if they are who they said they were, then they should cover us.

a little differently. Gotcha. But the fact that you're not covering says you are not what you say you are. Forget us. My mom. Yeah. I'm my own person. I'm going to take care of me.

You feel me? Definitely. My mom. What are they supposed to do for me though? What are they supposed to do for? What you're doing, the foundation and things of that sort. That's why we hear. They show in love.

Yeah, that's what we really want to talk about the foundation. How long did you have the foundation? Yeah. We started in 2021. Like he started the paperwork before it happened. and then we formalized in about April of 2021. And so that's when we started kind of doing things, you know, with the community. Okay, got you.

So 2021, yeah. And you're saying you ain't getting no support from like the rappers and no other type of. But in all fairness to them, they were being blocked. Like everyone that I've met that I've had the opportunity to meet, every last one said finally. So it's like they were looking for me but couldn't get to me. Got you. Right.

Because I think there was an intentional. We say block, who you think was blacking them though? Uh-oh, we're going too deep. When I looked at Pop Smoke, what made him important was because it's like every couple of years, New York get this big star. And he was the big star. You know what I mean? He had the confidence.

He had the look. The ladies loved him. You know what I'm saying? He was in shape. He came home. He was doing this thing. Everybody, every song he put out was like a guarantee. It was a smoker.

Hit. Yeah, it was a smoker. So it was different for me. He had the city turned up. He was one of them. He had records with Travis Scott early in his career. He started doing movies. You know what I'm saying?

50 loved him. Everybody loved him. I remember my first time meeting was a Tycoon weekend in Jersey. And that was like my first time meeting him and seeing him. And he was just blowing up, blowing up, blowing up. You know what I'm saying? He was doing his thing. So it was just different when we lost him.

It was a different kind of loss. So on my mind, I'm like, me get them on the show because you see what they're doing Nipsey in the marathon. I feel like y'all should get that push and that same promotion on that platform. 100%. Okay. So who's blocking this? They're not making it as big as it needed to be.

Like, who's blocking the, like, the, I don't think it's more. Doing what it needs to do. You know, people say the industry, like, that's just like sometimes the world. It'd be certain people behind. Like, you just, I like, you see how you doing your due diligence right now you're bringing this on the show? That's a step forward. There's people who already got the muscle who got the step.

That's that you fellas got who don't do that. That's blocking in my eyes. It's not to say, oh, don't go over there. But it's what's over there. Understand? Got you. Now, we quiet. Why we quiet?

But y'all love pop. Don't me? It's about this. It's about the intention of your heart, the characters that you, the character that you, of who you are. You feel me? That's what I'm referring to when we say, when we say block. Gotcha.

Okay, I got to. I just want to get a better understanding. Yeah. In these, we, Panama, right? Yeah. And Jamela. What part of PAN tomorrow? Everybody

What's that? He said I'm Pending Man Come on, Cologne, Cologne, Cologne, Cologne, Cologne, Cologne. There we go. There we go. Everybody from Cologne. Here. It's happy you're from Pena Morrow.

I can tell you for that. This is your episode. Kingston under the clock. This is your episode, even though I set it up. I mean, but thank you, Drogle. I appreciate you. You know, Brooklyn, Brooklyn, but I set it up. The millions of the building, baby.

Definitely. It's really good, you know what? So, you know, we definitely wanted to have y'all on the show. You know what I want to know, Mama Smoke? Yes, sir. What was your favorite on pop smoke record? That's a good one. Getting ready for a game means being ready

for anything, like packing a spare stick. I like to be prepared. That's why I remember 988, Canada's suicide crisis helpline. It's good to know, just in case. Anyone can call or text for free confidential support from a train responder any time.

988 suicide crisis helpline is funded by the government in Canada. Next Monday, our 2026 IHeart podcast awards are happening live at South by Southwest. It's the biggest night in podcasting. We'll honor the very best in podcasting from the past year and celebrate the most innovative talent and creators in the industry. And the winner is... Creativity, knowledge, and passion will all be on full display. Thank you so much. IHeart Radio.

Thank you to all the other nominees. You guys are awesome. Watch live next Monday at 8 p.m. Eastern 5 p.m. Pacific free at veeps.com or the Veeps app. In 2023, a story gripped the UK, evoking horror and disbelief. The nurse who should have been in charge of caring for tiny babies is now the most prolific child killer in modern British history. Everyone thought they knew how it ended.

A verdict, a villain, a nurse named Lucy Leppie. Lucy Letby has been found guilty. But what if we didn't. get the whole story. The moment you look at the whole picture, the case collapses. I'm Amanda Knox, and in the new podcast, Doubt the case of Lucy Letby, we follow the evidence and hear from the people that lived it, to ask what really happened when the world decided who Lucy Lettby was.

No voicing of any skepticism or doubt. It'll cause so much harm at every single level of the British establishment of this is wrong. Listen to Doubt, the case of Lucy Letby, on the eye heart. Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton Eckerd, and in 2022, I was the lead of ABC's The Bachelor. Unfortunately, it didn't go according to plan. He became the first Bachelor to ever have his final Rose rejected. The internet turned on him. If I could press a button and rewind it all I would. But what happened to Clayton after the show made even bigger headlines.

It began as a one-night stand. and ended in a courtroom with Clayton at the center of a very strange paternity scandal. The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. Please search for it. This is unlike anything I've ever seen before.

I'm Stephanie Young. This is Love Trapped. This season, an epic battle of He Said She Said, and the search for accountability in a sea of lies. Listen to Love Trapped on the I Heart Radio. app, Apple Podcasts, or wherever you get your podcasts. Ego Woda is your host for the 2026 IHeart Podcast Awards, live at South by Southwest. Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues.

Are we supposed to talk about your dad? Her podcast, Thanks, Dad, is full of funny, heartfelt conversations with actors, including fellow S&L alums, comedians, musicians, and more about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing. Get to know Ago. Hello, thanks, Dad with Ego-Odom, and start listening on the free Iheart Radio app today.

I tend not to listen because it's still hard for me. I've pulled out certain ones to do, like when we did our first fashion show for the fashion line, I pulled out demeanor because that's the one that woke me up in the night. As I woke up and it was on the TV and it's just everything just kind of, you know, rolled it down from there. I think I like Shake the Room. Okay.

I like shake the room. Okay. That's the one with the video from when he was in Paris, right? That's the one I think. Yeah. Yeah. He was just, I like the story behind that. Okay.

You know, took over somebody's restaurant and was just whaling out and they loved him. I like shake the room. I just like the concept of, you know, we're going to shake the room. Got you. We get in here. We're going to shake the room. What was he like growing up as a kid as well as you? They were regular children.

They went to church. They went to school. I like to say that we went to a performing arts church So there were you know There were programs that were done Where they got to Dance and sing and drum and You know you learn how to use all these things

That you guys are using in here That was just a part of what they did Yeah, this is part of what they did There were regular kids Regular kids I tried to expose them to as many things as I could Right? Let me throw it all against the one And see what sticks you know

they did what did y'all do they did they've done the basketball they did baseball they did tennis because you know the city had the free tennis

I stopped short of the golf but I think they were gonna be like I'm mad he was in the Brooklyn Chiefs too they're Brooklyn Chiefs football you know with the football mom okay

right so I just tried to you know keep them busy yeah get them busy and had the you know

have them covered by as many people as possible got you got you how do you feel when he first started doing the music I didn't really know what was going on. I mean, I think he came home, like, he came

him and told me the story about the studio, right? He came home and he shared with me when he had a piece with Davido. David, David, by Davido, right? But there wasn't a whole lot of, not with me, anyway, conversation about what was going on. Okay. You know?

But my philosophy is you give them the room to be, and when they become, you know, you're hanging there with them. Definitely. Right. So when I found out, it was like, wow. And the truth is the bigness of it, I did not know until he was gone. Wow. That, you know, somebody can come to my house, say, pack your clothes, put me on a plane, walk me through the airport. I ain't got to go through nothing.

You did. That's a thing. that's a thing but I think it also speaks to the humility of him as a person right I think there was pop smoke and then there was Shar

right and I think he was intentional about keeping us or at least me because I know Obasi always was at least keeping me safe and I think it was a thing for him that making sure I was good like his brother is his brother you know

man to man they can take care of each other or take care of a thing but as his mother I think he needed to make sure nothing would touch me. Of course. Right? And I think so the less I knew, the better off I am.

Of course. I was. And so that's how he kind of kept it. You know, so the one, two moments that he was really proud of, like he would feel like, wow, those got shared. But as a rule, he was just doing what he did.

Got to. Got to. Is Stephen Victor reaching out to you guys or not? No, Stephen used to be on our board the first year he was on the board. the person who was really stood by us is Shiv That our Shiff

Right The person was really stood by us Shiff has been with us Shib has been with us Shiv is still with us We had our first What I call shareholders Steakholders meeting

Which is, you know Staff board members And Shib showed up Shib got off a plane from Cali Went home Showered shamed And came through Look at that

Right So you know You take I heard someone Say you go with the goers I don't he gets upset that everybody who should come should come But I'm going with the folk that show up

I got tired I'm surprised Why? Why? I'm just surprised What does it serve He's surprised He's surprised

He made a lot of money He made a lot of money on that Exactly He was no longer there So that opportunity is no longer there That's what Yeah I'm big on loyalty

So for me It's just I don't want to call him out of nothing But I just call in him out That's kind of corny on him I mean well that's your opinion That's kind of fear. This is my thing. Coney,

playing them all with y'all. He was calling you. If he reached y'all out. Now, what's the goal of the foundation? What's the goal right now? Just that, you know, Chari liked to serve or pop what you all like to call him.

Right? His whole intention was to give back to the community. Right. Give back to kids. You hear the different stories. He took off the sneakers and gave a little boy. His whole intent,

he wanted to buy a whole set of laptops for, you know, a classroom. His whole intention is just to give back to different people. That's why even when he was up and coming in the industry, he would bring people with him. And Stephen, even Stephen said to me, he told him, you can't be bringing people in like this. They're going to steal your stuff. And he was like, nah.

You know, so people who got there, you know, got their come-ups because he was like, I can share this. Definitely. And it didn't block him, right? My understanding, there are times that people who need to just sign it like that. First down payment on the car, he did that, and then they were on their own. Look, he came to do what he did and he did it. Gotcha. And so for those who want to participate, they can.

Those who don't want to participate, don't block. That's all I'm asking. That's all I'm asking. Just don't block. And if you block him, you know, we can look at that. We might put you on blast. Yeah. We definitely going to put you on blast if you ain't doing the right thing.

The brother smoke ain't fitting a lot of you dudes. That's Wellahee. Listen, but no Honestly, shoot for the Stars Foundation, man. We just here trying to television

making that vision you know, come to life for real. You know, I've been with my mom throughout this journey there's times where we butt heads but I love it. That's my mom.

I'm never going to leave a side, you feel me? And we've been in the community six years now. I've seen kids, some of the kids from around the way grow. They've had aspirations. We've helped them.

We was in the back in the rec center over there and Babeu one year. How many years ago? No, when we first started. We had, summer program in Bayview.

Yeah, so we was helping kids. We was giving them the arts, you know what I'm saying, dancing, acting. I was doing a little film with them, stuff like that. You know what I'm saying? And music, I was helping kids who wanted to rap and sing. I was just like, oh, let's learn how the song write. I'm going to bring my laptop because I went to school for audio engineering and stuff like that.

So I was like, yeah, we're going to do that. And that's what it's all about, bro. It's just about giving back. Because I know when pop was here, that's what everybody in the hood would, they would give you a story about how he came through and he was just showing love. Got you, for me? So that's what we're here for. Got you, got you, definitely.

Give back to those who, you know what I'm saying, who are there for you? Definitely. Well, you think pop would have been filling right now music that's out there right now? What do you think he would have probably, like, embrace? He'd like... Who would you think pop would be embraced, man?

I mean, he was doing records with Travis Scott and big records. Yeah. Are we talking about... He's watching out from heaven, like, who he would be jacking, or if he was here, who would he be... If he was here, would he be Jack? Oh, see, then I'll be a different story because I feel like there would be,

it would be a different energy. You feel what I'm saying? I ain't jacking none of these duels because he had that type of energy. Yeah, so it's just like, it depends. Like, if he was here and then people would be moving a certain way, then, you know, I don't know, he probably still messing with the mind then,

but I don't know, stuff died out, the drill died out. I think maybe Cash Cobain, he probably would evolve with. Okay. You know what I'm saying? You know, I'm saying, she's from Brooklyn, too, right? Yeah, definitely. I can't really tell.

I really don't, he's a very diverse dude. But after doing records with Travis Scott, who else he did features with? Fabio, little TJ. He didn't do too many features. Yeah. I'm saying. Like, it would have just...

Oh, Quavo. Yeah, like, you probably would have kept those same, you know what I'm saying? Probably would have did something like in the Caribbean aspect, maybe Shenzia and all of them people. But you never know. I don't know. I don't know.

Because he was so diverse. Yeah. It's hard to say. What's your favorite pop smoke record? Oh, Hawkeham. Walker. Okay. them early.

That's right. Come on, man. Early. I don't know. Like, it's something about that energy. Oh, and brother man. Because, you know, it's just about morals and principles. That's what I'm saying.

He's so different than all of these artists. He stood for something. No, he stood for something. When you listen to some people's music nowadays, and y'all notice coming back from a place where music actually had soul. Substance. Yeah, definitely.

Don't stand on nothing, bro. Of course. I mean, he has songs for the club. He had songs for the women. He had songs for the streets. So that's why Fitty embraced him so much because you put him in Fitty next to each other and look like brothers.

And he answered the question is no. No? He had something out there, but I'll ask him who his mama is. It's me. And it wasn't you and me. You got the same last name too. Yeah.

Yeah, that's crazy. That's crazy. So, you know, they dropped us off. I remember we was in the office and 50 was saying And Pop was on his phone, and he thought he was texting. He was like, what's going? He was like, no, I'm writing down.

Taking notes. Unfortunately, he got that from his mother. Oh. If you're talking to me, I'm right. So I don't have it. I walk with, you know, like a pad and a pen because I need to, you know. So when I heard that story, I thought it was funny. Wow.

He was paying attention. He was paying attention. But when you want to remember what people are saying because it's valuable, and you want to remember it how they said it, right? And you want to be able to go back to it to refresh your memory. Then you write it down, unless you've got those kind of memory that you can, you know, record the everything. But, you know, if something is valuable to you, you want to take note in the moment. What do you need us to do for the foundation?

Everybody, not just the whole culture. What do you need? Well, when we have events for people to show up, this, we've intentionally last year I started to focus on sponsorship, right? Because what happens is because I'm Pop Smoke's mom, no one thinks you need money to get the work done. Right. But if my money pays for one worker, imagine what I could do if I had two workers. Right. So that's your money.

That gives me that second worker. Right. So the foundation piece is again, Obasi said, Tel the vision, the curriculum that we have of the community is called Tell the Vision. And we work with young people about critical thinking and, you know, just through the arts, right, to discover self. and to be able to just kind of move from self and see who see who you are in the world. Some of those young people that we had in the beginning, I remember one young man said he didn't realize

he could write rap without cousin. That was deep for me. So then what he learned was if you rap, you just put a whole lot of curse words and that's a song. As opposed to using words that describe what you're feeling and thinking. Now that's content, right?

Old school, what his brother says that is standing on something. Because if you're just cussing, you're just cussing and, you know, put a little rhythm behind it and it's a song. Or you express yourself and people really get something from what you're doing. So, again, sponsorship, come on out when we do things. When we holl for you to kind of come out and, you know, do something for us and just be, you know, just be present. Just be present. We won't abuse you, but, you know, we like to. The industry guys, the rappers put some money up.

Money always helps. There you go. Stephen Victor, you made a lot of money. Help out. Push the tea, get your man to help out. Yeah. Come on. Let's go, man.

Let's stay. Let's be real, man. Shoot for the Stars Foundation. Y'all make sure of support and show love. Show love when you're not here, when somebody's not here, and when somebody is here. Show love. Rest in peace, Pop, Smoke. And we got Black Smoke collection.

One of these rappers could come in and then bring in some new audience. We got the fashion line. They could come, do a, we could do a, all right? Yeah, I heard you know in the fashion. Can y'all talk about the fashion show? Could be a model real quick and whatever you need from us. We got you. I heard about that.

You can talk about the fashion show? So Black Smoke, it is our fashion line. And this is, we started in 2023. And so we have the Pop Smoke Gala at the Brooklyn Museum. Okay. So we do that. We've done that, like I said, for three years and each year. What we do is we put out a call for designers.

We put out the call for designers. and we interview them and then we go through them. Our designers must be able to sketch, right? You must be able to make your pattern, put it to muslin, and make your sample. Now, if you can't do the patterns, we have people, at this point now we have a creative director who can help out with that. But we really are looking for designers.

It's no offense to those who, who can, you know, purchase some blanks and make it look good. That's one thing. But we're, I'm, I am looking to be a fashion house. Not playing. It's a fashion house. I'm glad you said that I got something else for y'all. Derrucci.

And he can help y'all with some of them. And this is also the black smoke. Yes, this is, this year. Yes, this is what about this. This fly jacket. Mama smoke got on right there. That's part of the line right there, man. Come around.

Should he stay around that way? Of course. Stand up and sew people that. Definitely. Black Smoke Jacket. Black Smoke jacket. Out now, fashion show. We gotta catch the next one.

Mama Smoke popping with that jacket. We're all, we're a part of Fashion Week. Yeah. Right? We had our own show of Fashion Week. Okay, I like that. Jacket, get yours. DeRucci.

We got Derrucci. He's designing clothes now. Okay. He's the golf to the stars, 50 cents. Dirk, Little Baby, the Baby. He's done jackets for everybody. Stiles Pete. Jada Kiss.

Make sure y'all. You know you being gifted? Yeah, of course you're being gifted. Come on. Of course y'all. Well, I like it from here. Yeah. Of course y'all being gifted.

And try to get my four-year-out, man. And definitely we need. Y'all definitely can help y'all design anything y'all need. Do I. If that's not mine, I'm not talking to you. Come on, man. Come on, Jericho. Thank you, Durrucci.

Letters. Levers to the stars. Thank you, I appreciate you, but I. And remember, I'll set this up. Right, world, world, well, yeah. When you come on this show, look, it's cool you're doing fashion. Shout to Black Smoke. Now, that's just another connection for you guys.

Whatever y'all need. Definitely, man, definitely. So what does the legacy mean to you, having your brother's legacy out there? What does it mean to you? What does it mean to me to have my brother's legacy out there? It just means that... Like, what do you want to do with your brother's legacy? I just want people to remember him forever, you know what I'm saying?

Whether it be streaming the music, whether it being supporting the foundation, whether it means buying and supporting a black smoke collection, whether it means being on the show with Tony Yeo and Uncle Murder. Thank you, you know what I'm saying? Thank you, man. We want to do you know what I'm saying? That's black people supporting black people and people support people at the end of the day, you know what? We've been having the gala every year since, what, 2003? Yeah. Every year since 2023, July 20th, we got Pied Smoke Day, and a little bit before that is the gala?

No, so he is a child born on a Tuesday. So the gala is going to be the third week of the July on the Tuesday. Because of when his birth date is in that week, the gala will be on the Tuesday. And so the world has the Met Gala, right? Or Manhattan has the Met Gala. Brooklyn has. Brooklyn. Brooklyn has the pop-fold gal.

And we've been fortunate to be able to hold it at the Brooklyn Museum. Right. You know, so we've been doing it there. We do the fashions. And like I said, we invite the young people to submit their designs. We interview them. And then we choose eight to do the show. And from the show, I try to keep it to four that I like.

Right. Right. And so the four pieces that I like, we then have. have them do that full process of the sketch the all the parts, right? And then submit that and then we pave them for the design

and then we use those pieces as the main stay for the line and then add pieces to go along with that. And so we've had an amazing group of designers that, and I say I was

fortunate that the first sort of four that we had stayed with me through the whole process. So I didn't have to figure it out by myself. They stayed. They volunteered their time to make, not only make their garment, but to make the accessory pieces that go with their garment. And so that's kind of like the pattern that we've kept. And so this year, and each year we have the previous year's designers participate in something else. Right. So we've been fortunate to go to Spain. We were invited to Valenciennes. And we technically, we had our own fashion week in Valencia, sponsored by yours truly.

And so we've done that. And so those designers got to come with us, right? And then the following year, because now we've started something, right? So we've got to go back. So we're in Valencia the first year. And then in the second year, we were in Barcelona. And we worked with a university, a fashion university, their BAU. And so we had it in their space.

And we had workshops with their young people conducted by me. It was just a wonderful opportunity, and they want to not just do the fashions. They do kind of the fantasy fashion, but they wanted us to work with their young people who they feel like they need a little bit more grounding. And after they graduate with the fantasy fashion, how do you make that a business? How do you go into the world and make this thing that you've been studying for four years make money for you? Right. So we've done Valencia, Barcelona. We've been invited to Portugal.

we did fortunately. Things just dropped. Things just dropped. Things dropped. Things dropped. We did Setobal and what they did with that show was that they gave us our own night. So, you know, they had all the designers, but we had a pop smoke night. And so that was all us, all our designs.

They provided the models, of course. We had an opportunity to go to Equatorial Guinea, but that kind of fell through because just sponsorship for them. and they had to move it, and then when they moved it, it didn't work with our schedule. But we've been blessed. There's really been things that have just dropped in my lap and I've had the ability to run with it,

you know, to say yes and go. So it's been an opportunity, not just for us, but I really also want to take the young designers who showed up and made their designs and take them with me. So this year when we go back to Spain, the young people whose design we used for this year's line, you know, one and two of them will get to go with us.

Again, for the exposure. And we hope to develop the relationship with the university. So even that level of exchange can be in place. You know, so really being intentional about working with young people and giving them an opportunity, which is what Shar did, right? He really tried to give back in a way that gave people a start, you know, somewhere to go. If you've got it and you want to do something with it, here's an opportunity. Now, you don't do anything with that.

not on me per se, right? You know, but I'm giving you, I'm making that moment for you so you can see if you can do something with it. And so I try to keep that in my mind as I develop as we go along. I'm trying to do all the things that he said to me he wanted to do.

All the things I understood he wanted to do. So Pop's Place becomes that second thing. Now, Pop's place is a little bit bigger than he did intend it because he wanted just kind of a little restaurant that you can come through. Maybe one table for you to sit down if you want to sit down. But we're going to have a really nice space. that we're going to do a soft open at the end of March

while we're doing pop-up shows to then start the, you know, clothing line moving, getting the word out there. Because I think what we've done so far is that we've made a presence. Folks know we're out here. So now it's the tough to find out who our customers are, right? So we try to have an opportunity where we get folks some food, some good time. Appreciate you. Word.

Appreciate you. Make some noise for the shoot for the stars, foundation, Mama Smoke, Brother Smoke. Y'all know what it is. share subscribe it's the real report to jackson billy rest in peace the pop smoke we came bearing gifts shoot for the stars foundation y'all make sure y'all check them out it's the real report with tony a he did that while we just live on set as your boy uncle murder yeah it's the real port live on set we got miss jackson in the building brother smoke in the building we outside

it's the real report good luck surviving the offseason football fans at first i was afraid I was betrified. Football's over. It's like a part of me just died inside. 200 days till football's back, but tonight I won't just cry because I've got a waste to play. And that's the place with hard rock bed.

I will survive. Offered by a Seminole Tribe of Florida that must be 21 plus and physically present in Florida to wage your terms and conditions apply. If you are someone you know as a gambling problem, please call 1-833 Playwise. Next Monday, our 2026 IHeart Podcast Awards are happening live at South by South

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You guys are awesome. Watch live next Monday at 8 p.m. Eastern, 5 p.m. Pacific free at veeps.com or the Veeps app. I'm Clayton Eckerd in 2022. I was the lead of ABC's The Bachelor. But here's the thing. Bachelor fans hated him. If I could press a button and rewind it all I would.

That's when his life took a disturbing turn. A one-night stand would end in a courtroom. The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. This is unlike anything I've ever seen before. I'm Stephanie Young.

Listen to Love Trapped on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Ego Wota is your host for the 26 IHeart Podcast Awards, live at South by Southwest. Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues.

Are we supposed to talk about your dad? Her podcast, Thanks, Dad, is full of funny, heartfelt conversations with actors, including fellow S&L alums, comedians, musicians, and more about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing.

Get to know Ego. Follow Thethael. Thanks, Dad with Igowodam, and start listening on the free IHeart Radio app today. Hey, I'm Jay Chetty, host of the On Purpose podcast. My latest episode is with Hillary Duff, singer, actress, and multi-platinum artist. You desire in family like this picture, and that's not reality. My sister and I don't speak. It's definitely a very painful part of my life.

And I hope it's not forever, but it's for right now. Listen to On Purpose with Jay Chetty on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Amanda Knox, and in the new podcast, Doubt, the case of Lucy Letby, we unpack the story of an unimaginable tragedy that gripped the UK in 2023. But what if we didn't get the whole story? Evidence has been made to fit. The moment you look at the whole picture, the case collapsed. What if the truth was disguised by a story we chose to believe? Oh my God, I think she might be innocent.

Listen to Doubt, The Case of Lucy Lettby on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts.