Julian Dorey Podcast - 🎶 #101: The Jordan Belfort Song Guy Is Reinventing Music Discovery In Web3 | Famous Dyl
Episode Date: May 26, 2022(***TIMESTAMPS in Description Below) ~ Dylan “DYL” Rhodes is a Recording Artist and Entrepreneur. He came to prominence in 2015 via his Platinum-hit single with Wes Walker, “Jordan Belfort”–...–which was the number one college song of the year and peaked at #25 on the Billboard Hot 100. Dyl is also the Founder of Advantage Blockchain in 2017––a consulting firm that works with companies to integrate blockchain technology and cryptocurrencies in environmentally-sustainable ways. Dyl’s Twitter: https://twitter.com/famous_dyl ***TIMESTAMPS*** 0:00 - Intro; Dyl talks about ownership in the music industry and the problems he ran into with his single, Jordan Belfort; Music NFTs 21:07 - Explaining music NFTs; The Below-25 Marketing Philosophy; Collecting art in a digital landscape 43:42 - The hype machine of projects that have zero value; Dyl explains the Twitter Spaces discovery radio concept; What prompted Dyl to give this a go 1:00:12 - The Youtube discovery boom in 2008, 2009, and 2010; Meshing Web2 with Web3 in the music industry 1:16:42 - Dyl explains the organic growth timeline of Jordan Belfort after he released it; Julian explains why he thinks the music industry has sold upcoming artists a lie; The problem with holding off music at all costs 1:43:41 - Dyl recalls NFT NYC and Art Basel last year; Jordan getting into NFTs? 2:01:26 - Changes coming to Spaces with Elon?; Elon’s potential takeover of Twitter and what it means ~ YouTube EPISODES & CLIPS: https://www.youtube.com/channel/UC0A-v_DL-h76F75xik8h03Q ~ Get $150 Off The Eight Sleep Pod Pro Mattress / Mattress Cover (USING CODE: “TRENDIFIER”): https://eight-sleep.ioym.net/trendifier PRIVADO VPN FOR $4.99/Month: https://privadovpn.com/trendifier/#a_aid=Julian Julian's Instagram: https://www.instagram.com/julianddorey ~ Beat provided by: https://freebeats.io Music Produced by White Hot Learn more about your ad choices. Visit podcastchoices.com/adchoices
Transcript
Discussion (0)
Or even just like, dude, it cracks me up to see this multi, huge billionaire, the richest man on earth.
He posts a picture of Bill Gates looking fat as shit because Bill Gates fucking nagged him.
And he says, if you want to lose a boner fast, look at this.
I'm just like, dude, this guy doesn't give a fuck.
And that is who I want running Twitter.
What's cooking, everybody?
I am joined in the bunker today by my friend, Famous Dill.
And if you didn't hear episode 56 when he was in here, Dill is the guy who sings the Jordan Belfort song. If you don't know that song, that's the one that goes, I be getting dirty money, Jordan Belfort. You know that song,
you've heard it. It's it. Anyway, we recorded this episode about two and a half weeks ago because I
had had it on the calendar for months. So that's my bad. So it was right before that Terra crash
happened. Hence why that will not be mentioned in here. I just want to make a note of that.
Other than that, thoroughly enjoyed it it and I hope you guys will as
well if you're on YouTube right now please hit that subscribe button please
hit that like button and as always would love to hear from you down in the
comment section below to everyone who is listening on Apple or Spotify thank you
for checking out the show over there if you wouldn't mind leaving a five-star
review on either one of those platforms and of course following if you haven't
already that goes a long way and would be very much appreciated.
That said, you know what it is. I'm Julian Dory, and this is Dramafire.
Everyone understands this, but few seem to do it
if you don't like the status quo
start asking questions
it's the late nights more than anything
it's like the best stuff
for the clips happens at like
you know call it 2, 3.m so it's like i start i start
pull that mic in a little bit if you don't mind um i start like grinding probably like good stuff
where the phone starts going quieter and people aren't calling at like 10 and then you know next
day i know it'll be like 4 30 i'm like fuck yeah i feel you man i like to work like in the morning
you know you're a morning guy yeah i'm definitely more of a morning guy well music is tough because
you know i live in an apartment so i don't want to wake everyone up and i already know i'm loud
i already know i'm like i don't want to push it too much what's uh as far as like where you're
recording these days do you do a lot of it just at your
place or are you hitting the studio still yeah i record most of my stuff in my place i have a
pretty good setup but i go to the studio from time to time but actually most of my recorded music i've
recorded myself so going to the studio would be something different right and that's also you know
there's like time and money with all that too but yeah yeah because i've been looking at a lot of like when you see some of the videos behind the scenes and stuff it seems like maybe
the pandemic brought a lot of this forward but so many big artists they just have a setup that's
pretty simple because the whole i forget what it's called but not not the shock thing i forget
the terms i'll fuck it up but like they can basically record now in
open spaces and make it sound like it's a closed recording environment yeah i mean at least for my
recording history i've never really understood why like you don't need a padded closed recording
booth like that might be good to get a real nice clean sound but i've always just recorded
in an open room into a mic you know we get like a reflection filter that goes around like this yeah
pop filter in front and filter and then that's all i mean for me that gets a nice clean sound
but then there's people who are perfectionists and like you know it's at a certain level of funding
or a certain level of connections.
It's like, why not?
But for me, I'm just trying to connect all the dots and make it work.
So I record at home.
I mix and master my own stuff really out of necessity
because I don't have the funding or the support of a label
or something like that.
And in many ways, I haven't really even had that many people to work with
until recently so uh yeah but i guess as it scales up i'll probably do more like studio
recording and stuff like that because you were working you were working at mason's place a little
bit right yeah with mason yeah yeah yeah i've uh been working at breed a bit i mean we made some
cool stuff over there but as of now i haven't recorded anything for like my personal albums over there so i definitely like to go to a studio environment
to like collab and stuff like that but on some level i don't want to pay out of pocket to go
to studio sessions when i can record a mix master myself you know like that is that's a bunch of
skills that i've learned over the years to where it's like that is part of my value add to the process.
It's like I can put out music that I recorded, mix, and master myself,
so it doesn't cost me that much.
But I still have to pay for beats because I don't produce yet.
I still have to pay people in the artwork, beats,
and all those parts of the process.
So there's still that part to it, you know?
So it's like you got to decide like what you're
going to spend your money on you know yeah there's like there's so many bits and pieces into like
creative work and i'm just thinking from outside and like music that people don't think about that
it's basic for a product to get out and be pretty good but it's a lot and like i admire the fact
that you've been doing i mean soup to nuts in a lot of ways
like everything on your end and the big thing was you know you were in here like a year ago and
i don't know how much we talked about it on camera maybe a little bit but especially off camera when
we were having a conversation you were pounding the table on how people were not talking about
like nfts in the sense of music and what they could do for freedom within music.
And I was like, oh, wow, this is pretty cool.
I hadn't looked at it at all in that sense at that point.
And I've just been watching you.
And this is your life.
This is what you've been doing.
You've been kind of leading the way in that entire space.
And I'm very curious why a lot of artists still have yet to follow suit
because you've had a pretty good case study so far. And I'm very curious why a lot of artists still have yet to follow suit.
Because you've had a pretty good case study so far.
Yeah, I mean, I would say from then to now, we've seen a complete shift. Where now, I would say NFTs are on most artists' radar.
Whether they're a traditional artist or a music artist, I think most artists are starting to look at NFTs now.
In music? artists i think most artists are starting to look at nfts now there's still music uh i would say
yeah they that most artists kind of have an idea that okay there's a thing called an nft but you
got to understand that that's coming a long way from you know last time i was in here i would say
most music artists had no idea what an nft is and there was no hints that nft was going to be big
for music but now you got snoop Dogg doing music NFTs.
Is he doing music NFTs or is he doing a drop of art?
Yeah, he did a music NFT drop.
So he did a whole music NFT album, which was cool.
You got big artists like him coming into the space, doing stuff.
You got other big artists starting to come in.
So I think some of the ogs are starting to
understand it and the music industry is definitely taking it seriously now but yeah i mean i've been
a great case study for that i've been one of the highest selling independent artists in all of web
three and music nfts so that has been amazing for me especially it's just me like you know i don't
have a team i don't have a label i just have me in my business so it's been amazing to build a community where i have over a
thousand collectors um that are supporting me and i've made more selling my nfts in the last year
than i got paid from the record label from a multi-platinum hit spread out over seven years so it's crazy it's it's it's actually
game changing so like plus with that hit the reason I got paid so little Jordan Belfort yeah
people don't know right so with that the reason that I got paid so little is because I gave up
all my ownership so not only have I sold as much nfts this year as the entire payment that i've gotten from that song but i still own
100 so realistically i'm going to get those royalties for the long term because i still
own that music so it's it's completely game changing right and it basically it not only
takes the label out of the situation but it means the artist doesn't have to give up all of their
ownership too well that's the thing that is such a no-brainer to me and what i'm what i'm not
really sure about is what the label attitude has been behind the scenes because when i first looked
at this concept and again it's got to develop so i gotta see how it actually works and and whether
or not fans are able to finance everything like through an nft but when
i look at it in theory i'm like well if you could just basically like raise money from the people
who fuck with you why why do you need a label right i mean that's exactly what it's going for
and like the labels are always going to have their connections you know they're always going to have
the the benefits that and advantages they have.
So there's still some benefit to working with a label, but it's like now I can basically sell to
the people who want to support me, who want to be a part of my journey, and they get rewarded when
I win instead of the label, right? So I've done six figures of music NFT sales, and so far that's
created almost a million dollars in market cap for my community.
And so that would have never been possible in Web 2 in the traditional world.
What do you mean a million dollars market cap for your community?
So that's the market cap of all my NFTs.
So the people that have bought into my NFTs, most of them are doing really well in terms of the appreciation and the price of
their NFT, right? So basically, now my album has this million dollar NFT market cap that never
would have been possible in the traditional industry. I mean, perhaps I could convince
a label that my album is worth a million dollars because of like potential and, you know, the long
term idea of a crypto album.
But that would be even, that would be a hard sell, right?
Because labels are going to say, all right, well, you know,
we only care about streams or we only care about TikTok or something like this. But the NFT community and my community that I've built sees the value of that, right?
So this album that's made probably $10,000 from streaming
has a million dollar
market cap in web 3 and nfts because those people can understand what i'm building and understand
the value of what i've connected my nfts to so it's really cool because it basically allows you
to tap into that future value that the label has for so long protected and guarded because that's their business model
right their business model is to take advantage of the cash the fact that they have all the cash
and the artist is in a rush right what was your deal again by the way like when you signed over
the rights to jordan belfort there was there's the publishing and then fuck. Yeah. So there's publishing and then masters.
Right.
Yeah.
So what was your percentage cut on that?
So we sold 82%.
So we were left with 18% split between me and Wes Walker.
Of the masters or the, or the publishing?
Of the masters.
So the publishing was 50% us, 50% Phil Collins.
Cause the beat sampled a Genesis song.
Which was also kind of bullshit
like you couldn't even yeah yeah but i mean that that's debatable some people really do know it
and so that's up in the air but that's okay that that's really not a big deal because we're the
publishing there we're talking about less than less than 10 of the total revenue the real problem is that the record label paid us an advance of
thirty thousand dollars which in hindsight is really nothing compared to not only what this
record made but what they purchased because for that thirty thousand dollars they purchased this
music video jordan belford music video that looks like it has maybe i don't know a hundred two
hundred thousand dollar budget on that video i mean the
video is incredible right so now that i think back on it i realized that they just looked at it like
okay we'll give them this you know loan we can call it a loan at best and at the end of the day
they probably just felt like they were paying for the music video when did this happen in the
context of the song like this was right after we had shot the
music video so it was like before we had given the music video some time on youtube to just take the
natural course but like right in that early stage and so this was probably uh 2015 2016 2015, 2016. And yeah, I mean, basically what it comes down to is they don't pay you.
They give you a loan. And what I always say is this, the music industry deals are worse than
the worst loan you would see Kevin on Shark Tank give. Seriously, imagine if kevin on shark tank said i want to give you a thirty thousand dollar loan
and i get 100 royalty until it's paid back yeah like that if you if you heard this on shark tank
it would sound ridiculous because no one ever does i mean shark tank like you know one of those
shark deals it's like i'll give you a hundred thousand dollars with a ten percent royalty
until i get paid at paid back right the music industry is i'll give you thirty thousand
dollars and i get a hundred percent royalty until it's all paid back and then after that
you only get eighteen percent i mean that's the crazy backwards completely back so they get they
give you a thirty thousand dollars i'm just like thinking on the timeline of it though
this is right when the song was blowing up. So you were making money on the song.
We were selling thousands a week independently.
But still, 30,000 looked like a lot when you're making a couple thousand a week or something.
But we didn't understand the long-term vision because we were young.
And now that I look back, yeah, like, wow, the music video alone, we could have charged them $30,000 cash for the music video.
I mean, the music video should have been a payment of $30,000 just for them to own that.
So, I mean, looking back and understanding a lot more about the industry, I feel like the label saw a very good opportunity to get one over on us and we didn't know any better but they also didn't the thing that pissed me off about your situation
and this does happen is that they didn't it seems like they didn't have any type of
plan they just wanted to be able to say it's almost like they were trying to get a participation
trophy like okay we got this song on the books remember that Jordan Belfort song that was us that was our
guy and then boom yeah I mean that's the game plan right in a lot of ways so I think they they just
try to find these opportunities but the biggest problem is that they wouldn't reinvest in us right
right that's what I'm saying and so for me it's like I was trying to send them songs I was trying to get some other work done but they were only focused on this one follow-up single and then
once we got that done it was like they ghosted us right and not only that but like the follow-up
single had to be like so the way they wanted it and there was so much focus on making like this
one follow-up single to george which single was that again this song haters? The song Haters, which is a fine song. In my opinion,
it's kind of inconsequential.
I have another song called Hey What's Up Hello
that I was trying to show them for years. I ended up
making my own independent music video.
It's dope. I made it in Philly.
That record has more streams
than the follow-up single.
That follow-up single is supposed to have
a $50,000 marketing budget behind it.
So you're telling me that with a $50,000 marketing budget,
now we look back a few years later,
and my song that I didn't put anywhere near $50,000 into,
and I'm not Atlantic Records, right?
Shouldn't $50,000 from Atlantic Records be like $100,000
of what an independent artist could possibly do?
But I've spent maybe a couple thousand between the music video and just
my own time and energy on that song. And here we are with more streams than this follow-up song
from the label. So to me, it's just like they never really wanted to reinvest in me. A better
way to do it would have been if they could have supported know supported me to continue making music continue releasing and have some kind of strategy but i mean at the end of the day this is the problem of working with
a label especially a big label is that unless you are their superstar they don't really have the
time of day for you and the other the other thing is like they they don't they're not necessarily in
the business of reinvesting in me as an artist who
did a single song deal with them with a follow-up deal you know they're very much about about
contracts and obligations and you know i think in some ways i may have not just fit the bill for
what they were looking for so well that's the other thing you know there it's so like what was
that conversation like when they you said the follow-up single haters which i know that song
and that song had a lot of potential it did it has potential it had a lot of there's a couple things
missing but like the genesis of that song is actually pretty good but like what was that
how did that conversation come up did you come up with the concept of the song and then they came to
you and said okay cut all this cut all this we actually want the song to sound this way or
whatever no it was like we were coming up with songs that we liked and stuff,
but the only thing that they were willing to accept
is a song that came from them that was created
and influenced by someone from their team,
and it had to be what they wanted.
So it didn't matter what we thought was good.
And if we had brought them something unique and original,
that would have been no,
because they wouldn't be able to say,
oh, our people made that.
So they wanted something produced by their people,
engineered by their people.
Like written with their team.
And now that I think back, I'm like, okay, now I get it.
Every single person that was there
took a writing credit on my song.
And the problem with my song, Hey, What's Up, Hello,
is that I made, recorded, mixed, and mastered everything myself.
So when you look at that song, the only way to get a label deal
is if they're going to give me another advance and buy a piece of that song.
And so they don't want to do that.
They would rather have the money stay in the family, right?
So that's what I've learned money stay in the in the family right so that's what i've
learned is like when you work in the industry you start to realize that you have to do business
their way right and what nfts allows us to do is to go directly to the fans so it's like i'm going
to do what's best for my fans and my supporters and my audience and then if i do well they get
rewarded and they get rewarded without basically you basically sucking my life blood for the rest of time.
And so I think that is the revolution.
And I have arrived at this point from just struggling through the music industry and trying to recover from this situation.
But it's like sometimes maybe i speak a little too negatively
because on the positive side it's like i got a foot in the door with the music industry right
i learned very early on how this works i learned enough to tell me don't take the deal now that i
have this nft thing going on now that i have 100 ownership of this crush you know killer album that
i'm so proud of at least now i know like hey don't sell it
hey when the label comes calling know your value right so at the same time i do believe everything
happens for a reason like i'm a little spiritual like that and so i think that what happened to me
is what's now sent me down the road to make this comeback and know what I know now and hopefully create some kind of change
in the world and the way that things are done in the music industry.
And you've also kind of expanded your horizons through it, though, too.
It's not even just, it doesn't have to stop at music.
To me, from the outside, just looking at it 30,000 feet in the air,
it almost feels like the focus hasn't even been on the songs you're creating it's like you are you've been the guy who was pounding the table
with some legitimacy not someone who was like a totally unknown artist or anything you've had
legitimacy in the industry saying hey guys this is the way and you're showing all these other people
like okay you started with just some basic drops around your crypto rich album and everything
and it's like all right well let's find the fans bring them in here allow them to invest if they want to
they don't have to right so your work has to be good enough that people want to do it and then
you get them in the door and now suddenly all these all the little bullshit you know paying
for the artwork paying for studio time if you still want to do that stuff like that this is
now funded directly through a transparent process where fans understand that and i think you know to me looking at where some of the attitudes
are with nfts the thing that scares me and this isn't music nfts this is nfts as a whole because
i'm a fan obviously like yeah dumb podcasts on it but the craze was so big when it started, like January, February, March 2021.
And then it started to mature as the industry shifted so quickly with all that Bored Apes and collections and stuff coming up.
But what I find is that you have your – I think Gio gave me the number.
I could fuck it up up but whatever it is like 750 000 people
i think in america who are involved in the communities right who are who are all all in
nfts all about it see is the future and then you also have the rest of the population and in order
to get mass adoption you got to get the rest of the population and the thing that scares me is that a lot of people that
i go to talk to who aren't into nfts i say the word nft and they look at me like i have 10 heads
now all technology has been like this at some point you could have said that about the iphone
yeah i was gonna say same thing about bitcoin like i'm totally used to this idea of like
being into something where when you tell it to most people they go oh isn't that
a scam like i'm used i've been in this for a while but so why so here's the question why isn't it
with this like well how do you explain it to like the person who has no fucking clue what they're
talking about yeah well i mean to that to someone like that with music especially i talk about like
collectible vinyls like you can look at nirvana for example and look at the way that nirvana released collectible vinyls and i'm not familiar
with that can you explain that yeah so he'll have like a one of 1000 collectible vinyl for one of
his albums or you might have like a gold version one of 100 or you might have like a rare platinum
one and i don't know exactly but you can look up nirvana's collectible albums and you'll find a
bunch of information about it and so that's one way to look at it. Is Dave Grohl doing this? Or what's the project
here? This is the way he released physical collectible albums years ago. So this is
nothing new for the music industry. We're just digitizing this process of having collectible
music pieces. So these are vinyl collectibles
that you can look up where there's different editions and they're worth something. And so
some examples are like the Beatles' White Album. One of those editions, if you have a solid
condition, can be worth hundreds of thousands of dollars. There's an Elvis album that's worth a lot.
There's the Wu-Tang album that sold for $4 million last year.
And so just like what crypto is doing with money, you're taking money, a currency,
and making a digital version of it. We are doing the same thing with collectible items,
such as music, right? Think of a collectible vinyl. And so we're creating this scarce digital item that people can buy to support the artist.
Now, they're not necessarily buying ownership of the record. Just like when you buy a vinyl, you're not buying ownership of that record.
Now, you have the record.
You can play it.
It might be worth something if the artist blows up.
And it might come with a merch package, right?
If you buy the right collectible vinyl, maybe you'll get a collectible vinyl that comes with a merch package and a VIPip ticket to your favorite show and so now we're getting closer to what we're creating with nfts
because when you buy an nft you're basically getting a connection to the artist artists can
choose what they want to deliver but most music artists are choosing to deliver stuff like a
collectible vinyl album that's something that i'm doing a merchandise like this shirt for example is something that my nfc collectors are going to get i have merchandise line that i'm connecting
to the nfts i'm a large thanks let's go i love it um so i i also collected connected to my music
download right so you can of course download the music and you know use it use the mp3 files if
you want but most of my collectors are still going to listen on Spotify,
Apple Music, YouTube. Now, people ask why. What did I buy with NFT? Well, here's the thing.
If you own NFT, you have a connection to the success of that music. So as soon as you own
that NFT, you want to stream the artist more. You want to watch all their YouTube videos and click
like. Because the more people that see their their content the more that you can support them you know slowly over time those nfts are going to continue to sell
and continue to grow their community so how do you push back on the people that will follow up
by saying okay well how's that not like a pump and dump you're just financially incentivized to
push the price up as high as possible regardless of the quality of the work yeah well i mean i
think that at the end of the day like you could say that about any asset or stock like at the end of the day and so what it
comes down to is the price doesn't go up just from hype and that but it's from building the community
and you have to think of it like a digital real estate right like why is real estate in new york
worth so much right i mean when new york city first started
you could probably just go plop down somewhere on the island and set up your tent right because this
was a forest yeah okay and so nfts are the same way and so as an nft artist what you're doing is
you're saying how big is my island how many nfts am i gonna you know create for myself my digital
brand right and so i think people need to understand that it's a form of digital real estate.
And as you build more on that digital real estate, it starts to have real appeal and
use cases.
Why do people go to New York now?
Oh, because it's the biggest city in the United States and there's people there actively,
they're working, building every day.
And so that's what's happening in my NFT community.
If you would have bought last March, you could have paid a couple hundred dollars to get an NFT
that's worth thousands of dollars now. So why is it that my collectors made 10 times their Ethereum
in the last year? Well, it's because now we have thousands of collectors that are there building
every day, talking to each other, helping each other sell music NFTs, working together.
So what people also don't understand about NFTs
is you're not just buying a picture of my album on a trading card.
That's getting you access to my community
to work with other people who have similar interests
and to be with them.
So the way I also describe it is like,
my NFT is a digital ticket to a 24-7 virtual concert. And so you can come
to the concert for free and check it out. But unless you have a ticket, you're not going to be
in the concert. You're not going to be able to access speaking with us and talking with us.
You're not going to have your name as a collector in the community and have full access to our
private chats and our private
resources that we offer. So that's kind of what it's become. And then before we get too far away,
like I also wanted to bring it back a little bit of like, what is an NFT? It's also very much
like a trading card, like let's say a rookie card for baseball, right? And so when you buy one of
my NFTs, it's like you're buying the Dill rookie card, okay?
And so I really like the comparisons of like baseball cards or something like Pokemon or
Yu-Gi-Oh cards. I've often said that what I'm doing with music NFTs is very similar to the
way that Pokemon built their brand, okay? So Pokemon has always sold digital collectibles,
specifically trading cards, but other types of items as well.
And that's used to fund entertainment content, right?
Which then increases the value of their brand worldwide.
Like TV shows and stuff like that.
Right, like Pokemon TV shows, like Pokemon video games, all this, right?
But when you think about what you buy with Pokemon cards, at the end of the day, you're buying this product that has some kind of specific use case within the Pokemon ecosystem.
And then the Pokemon business is using that money to then fund their entertainment content. early edition Charizard cards, you could have made hundreds of thousands of dollars by holding
this Pokemon card because it was one of the original Pokemon cards, right? So what I'm doing
is I'm selling digital collectibles that have a specific use case within my ecosystem. You could
think of what I'm doing as like a game. It's really not much different than a Pokemon game,
where if you have the right cards, you can do this and that.
If you have the right Dill NFTs, you can do this and that in the Dill ecosystem. So when you buy my NFT, it has immediate value within my community and within my game. You can really think of it
like a game, except the point of the game is to sell music. And so the people that are buying my
NFT are getting access to my community, my ecosystem, my game, whatever you want to call it.
And then I'm using that funding to create entertainment content, which is going to improve the overall value of my ecosystem as well as hopefully the cards.
So, yeah, that's what it comes down to is it's a lot like a sports card or even like betting where you're making a bet on that artist and their ecosystem what about the other famous pushback and i honestly like
i've heard the one lamborghini explanation before i think that's pretty good but like when people
say oh well it's digital and i can download it in 4k myself and i can own it and that's a good one
i like that one i say please do that's free advertisement for us because everyone that has
it on their computer, well, then other people are going to see it. They're going to say,
what's that? And so anyone can have it on your computer. That's no problem.
And so the same argument comes up about the songs themselves. They say, oh, well,
I can listen for free on Spotify. Why would I want the NFT? And all of my NFT collectors would
chime in and say oh great
please listen on Spotify because you're gonna improve the overall value of our nfts as you
help the song progress up the charts as you help the song get more streams you know when that song
has you know 100 million streams the nft is going to be worth more because that song is more
successful so when people say these kind of things I say that's awesome that's what we want so you don't own anything unless you have the nft right so it's
like anyone can listen to the music for free and that's why i always say the music has to come
first what i think is silly i'll say silly because we don't want to say stupid we don't want to make
we don't want to make anyone feel stupid But taking your music away from streaming to put it into NFTs is dumb.
Ass backwards, okay?
Because the music should come first.
The NFT, it's like, look, listen to the music and Web 2 on Spotify, on YouTube, because over there, your listen has impact.
I love how you're calling that, and Web 2.
Yeah, that's Web 2, right?
So your listen has impact over there. Now, if you listen to a song on my OpenSea,
or if you listen to a song from one of the NFTs you bought,
it has no impact.
There's no benefit to someone listening to that song
from the file or from OpenSea.
But the idea is buy and collect and invest in Web 3
and buy NFTs, and then listen and enjoy and support on web2 on the places where you can have
impact on that artist's future well that's also going to translate as like as far as the web3
part goes that's also going to translate well over time i think because you know right now
you're selling some sort of graphic along with the song file for that example you're giving yeah but five years from now
you may be selling a hologram of you performing the song in an ever before seen something right
yeah and then suddenly someone owns that so yeah they can listen to the song like everyone else
but they're watching you in a hologram that only they have good luck putting that on the internet
although they'll probably figure out right right yeah no i mean i that's in some ways that's kind of what it already is right
because each person owns a unique card or something like that but ultimately that is
just a representation of their ownership in our ecosystem right so also i think people stress out
about like the image too much and think that it's like so important that you're buying like this one
image as an nft when it's like it doesn't matter what the image is you need to look at it more like
this is the digital real estate for an artist right so what do you mean let me let me let me
explain so the eight sleep pod pro cover comes in queen or king sizes it goes right on top of
your current mattress and it is the best investment you'll ever make in your sleep because it is wired
directly into eight sleeps proprietary app which measures your sleep stages throughout the
night and make sure that everything is optimized around you so that you get the deepest sleep
possible and in the morning you can even see scientifically how that happened it'll show you
your tosses and turns it'll show you your rem it'll show you percentages to talk about like
quality sleep and stuff like that it's a beautiful thing so if you use the link in my description along with the code trendifier at checkout that's t-r-e-n-d-i-f-i-e-r
you will get 150 off your own eight sleep pod pro cover today and you'll sleep six hours and feel
like you slept eight so check it out i loved i like to buy nfts that i love if i love the artwork
right but when i buy an nft the first thing i'm
looking at is what are all the pieces available from this artist and of the ones that are near
the lowest price which one do i like best to purchase okay and and what it comes down to is
that the value of an nft is related to the value of that creator you know yes you might be able to
say that there's some subjective value associated with the content of the art or the quality of the art.
But at the end of the day, I think people are way too focused on thinking that the value is this one-of-one art piece on the blockchain.
Which I get that.
But the real value is having a piece from that artist.
What the content of the piece is doesn't matter.
If I'm buying a piece of art from an artist, I the content of the piece is doesn't matter. Like, if I'm buying a piece
of art from an artist, you know, I like the color blue, but if there's a red piece that's cheaper
and it's of comparable quality and I could save, you know, 10% of the money and instead I just have
to have a red piece from that artist instead of blue, then I might do that, especially if I'm just
trying to support the artist and make a bet. Now, if i want that piece to go on my wall in my blue room then okay i might
pay a little more to get the blue piece but what people need to understand is that like the actual
image you know there's different ways you look at this sometimes you buy art because you just love
the art sometimes you buy art because you want to support the artists and you believe in their
future and when it comes down to that i think think it's more about having this piece of digital real estate, a share of their future, a collectible item from their collection.
And it's less about like the, you know, the way that they have set that up.
So like in my collection, for example, I have some items that are one of one, like rare one of one pieces.
And I have other items that are one of 1,000.
So there's 1,000 of this same item on the blockchain.
But that is, it's funny because like I said about Nirvana, that is the same model that they've been doing with vinyls since the 80s or whatever.
And it's funny because I created this without knowing about the vinyls in the 80s.
But this just seemed like a natural thing to do. It's the next, look, it's funny because I created this without knowing about the vinyls in the 80s, but this just seemed like a natural thing to do.
It's the next translation, and that's why when I first heard about this
and sat down with Cole Kennelly and really discussed it in the end of 2020,
it made a lot of sense to me.
I knew these arguments would come up, the same ones I throw at you,
just so you can bat them down, but it's like this is where the world's going.
When I used to talk about marketing with people when i was first really getting into that and trying to
figure out why people make decisions to do what they do and buy what they buy you know i would
always talk about if you're above the age of 25 in a lot of ways your opinion has exponentially
decreased in value when you look at every market
that's ever been created anywhere at any time in modern history let's call it right it is always
driven by the community who's coming of age right the the the generation who's in their past their
past puberty right mostly and the ones who are maybe in college things like that they drive culture and so think
about the kids now who are literally in college they have they don't know a world without an
iphone right right like at least until i was eight years old or something like we was the whole
playing outside and everything stuff like that and we didn't have that fully digital world we
had the early internet these kids don't know that so where the fuck do you think they value stuff they value stuff in the
quote-unquote metaverse which still has a lot of development to go we're very early there but like
even look at look on the socials like when you do posts and stuff or post it start to do well or
look like they're going to do well when you put them out what do people do they comment like first second whatever and i mean think about this like nowadays everybody
probably has their you know treasured instagram post oh this one did really well right but how
many people have their photo book in their house in their drawer anymore i mean some people do i'm
not saying they don't but the point is a point is that now we have that digital and so that's
the transition that's happening
and here's a really good point to throw this in right so i never collected art before two years
ago i don't know i didn't collect i had some art on my wall that are cool canvases but they i got
them cheap online from i canvass.com so that sure as hell wasn't collecting art now this isn't
because i don't want to collect art per se like if if I had all the money in the world, sure, I'd have some dope ass art in my house. But still,
I don't really collect any real collectible art. But I have a six figure portfolio of digital art
as NFTs. So what does this tell you? I am someone who would have never been collecting art from
artists now. And now I hold pieces from hundreds of
artists around the world. So something is different there, right? And this is what's huge that people
inside NFTs get and people outside NFTs don't. I don't want 100 physical art pieces. I would never
hold 100 physical art pieces. What the hell would I do with them? I put 20 on my wall and then it
would be full. But I'm down to support artists and their
careers especially if there is some kind of liquidity plan to it because when i buy a piece
of art from a local artist in philly and i go pick it up and i bring it to my apartment i mean maybe
if he becomes the next picasso i sell it to the philadelphia art museum but in 99 of the cases there's no path
to liquidity but i have bought art from a random artist on the internet who is not picasso and i've
been able to sell that art because there is a market for it and it's right there on everyone's
phone easy access and and the artist as long as the artist is going in every day and
trying to sell art and i believe in them i know they'll find that next buyer but there is just
no incentive for the artist who sold me a piece in philly and now it's on my wall they're never
going to help me sell that piece and everyone has access to see their portfolio and see their
history like this was the big thing with waheed from smiles you know and like last time you were
here you me and geo hung out afterwards and we're talking and i was like right when this whole thing and see their history. Like, this was the big thing with Waheed from Smiles. And, like, last time you were here,
you, me, and Gio hung out afterwards and were talking,
and that was, like, right when this whole thing was getting concepted.
But, like, when we saw Waheed's earliest pieces,
when he did Pooh Shiesty's album cover two years ago,
he just did the new one as well, Free Pooh.
But anyway, like, when we were first looking at that
and then saw his initial piece redoing the the young thug and little dirk meme
and then eventually did like a kanye piece and stuff i was looking at that art going okay number
one this is amazing so i believe in it a thousand percent number two when he makes he's just getting
better and better he's gonna keep making great shit this original stuff is gonna go for millions
in years because this kid's going to the fucking moon like as a as a
as an artist with his talent and everything so when people are looking at the development of art
come out you go and buy the piece of art off some fucking guy in philly you know he could just have
a kiosk right there you wouldn't know the difference right whereas that dude's online you
could see everything he's ever done because it's all there in digital format and you could see like
do i like this don't i did it get better didn't it can i judge this can i you know and and the other part
is you can see all that and you can also immediately judge whether or not you're going to
be able to resell that piece so you can decide hey is this something that i'm just buying and
throwing my money you know in the air like if i bought it from a guy on the street? Or is this someone who has a
digital strategy and is making a couple sales a week? And I know they're going hard. They've been
here for months. And so when I buy their piece, I say, you know, I'm buying this to support the
artists. Maybe I'll hang on to it for years. But if all goes well, they're selling a couple pieces
a week. So, you know, six months down the line, if I want to sell it, hopefully I'll be able to, you know, sell it for what I paid or even more. And that's what's happening
in the NFT community right now, too. And like one thing that I've done really well is I started my
drops all very low price. I've had a lot of things that were actually free to claim. So
collectors just came and got that NFT for free. And so my items that were free are now worth quite a lot.
Like I have an item that was free to claim.
You could have picked up as many as you want for free.
It costed like a $20 transaction fee to get it.
Very few people got multiples.
And now I just had one of those sell yesterday for over $400.
So anyone could have came and bought four of them
and they would have $4,000 of NFT value right now.
And one of them just sold yesterday.
So, I mean, what I've done really well is scaling up my collection.
Like one thing I've noticed in this space is you can have these big hype mints that get a lot of hype and they sell out.
And a lot of them are usually like these PFP style projects, which for anyone who doesn't know, it stands for profile picture.
It's a specific way of doing NFT artworks that generates a lot of images. And so they'll have
a collection of thousands of these items and they sell out and they get a lot of hype.
But some of the NFT community is a little bit unsustainable, I think, especially on these big
hyped up projects. So what I've done well is I've scaled up along the way.
You know, I didn't just say, hey, here's 5,000 items.
Let's sell them all out and then try to figure it out from there.
Like I have created a model that the price increases along the way. And so that's what's allowed me to do approximately six,
you know, a little over six figures of NFT sales,
but have over a million dollars in NFT market cap because I've created this pricing
model that scales up with the community. So that's pretty unique about my collection is that
I didn't have this big hyped up sellout. So it's been a lot more of a grind for me,
but I have had a lot of value creation. So most of my collectors have actually profited on their
NFTs. And that's something that's important to me.
But I think a lot of the market right now is about getting this hype, selling out the drop.
You get a big bag of cash.
And then it's like, OK, what now?
Yeah, that's a huge problem.
It's a huge problem.
Yeah, it's a huge problem.
And the incentives aren't necessarily correctly aligned either.
Because now you have a team with a huge bag of cash.
And there's a lot of stuff they can do to reinvest. But it's also tough. necessarily correctly aligned either because now you have a team with a huge bag of cash and you
know there's a lot of stuff they can do to reinvest but there's it's also tough and it's tough to like
you know manage personal you know wants and needs especially when you get a big bag of cash and
you're in a new industry with people who you know may or may not really want to focus on this
project but for me it's like i have integrated integrated these NFTs with everything that I do. Even, you know, over a year ago in March, I was saying, look, these NFTs are going to give
you access to my shows, access to my merch, access to everything I'm doing in my online community.
And so I think by fully integrating the NFTs with everything I do, that's built a lot of trust with
my community and allowed me to slowly scale up up so it's like maybe i haven't
sold as much nfts as the big hype project out there but now i have a thousand collectors who
totally understand what i'm doing and they're in it for the long run and i mean it's been cool like
i have these vip collectors nearly a hundred of them and those items were 0.2 ethereum last year
and now the people who got in then have two Ethereum worth of NFTs.
So those ones are up well over 10X
and it's a pretty strong handed community.
So I'm excited about that stuff.
I think that's been one of the cool things for me
is to know that like,
not only have I gotten funding from my fan base
and I'm like promising them these, you know, big future,
but I have created a strategy to get the funding and
create value along the way instead of just like hey buy all my art and mate one day i'll be picasso
i've created a strategy that's like hey buy my art and along the way there's there's value delivery
the whole time right and that's and that's the thing like you talk about like the bag of cash
move i was looking at a graph the other day that show that shows me a trend that
people are just starting to see through that because the the chart was showing four of the
biggest projects in nfts so like board apes crypto punks i forget the other two but it was shown for
the big ones and what you saw was the eth value the market cap of them going up, and then it said all other projects market cap across NFTs, and you see everything going down overall, which means there's some success in there.
But what's happening is people are realizing a lot of these projects that are coming out, which includes some prominent people just doing a quick drop or something.
They see, well, wait a second.
It drops.
It gets old. There's nothing else. We're fucking out of here it's the hype train you know there's definitely
the issue of the hype train i think this is what um kind of prompted something i was saying before
is that you brought this up because so like one of the cool things about nfts is that they're
micro communities right so my nft uh some of them have gone up 3 to 4x in the last month
while the rest of the crypto market has been down.
And so what's cool about NFTs is it's a micro community.
So the reason that's happened is because I've started this music NFT radio thing.
It's completely exploded my community and Twitter engagement and my NFT sales.
Yeah, you've been killing it in the whole networking across the space.
What's going on on Twitter right now?
Yeah, so anyway, I've had this explosion of engagement
and that's what people don't understand about NFTs
is that my micro community can explode
and get a bunch of engagement
and then create a lot of value
through the price of my NFTs going up
independent of the price of Ethereum,
independent of the Bored Ape Yacht Clubs, ape yacht clubs independent of any mint right driving more attention towards you
because because i had something that happened for me personally in my community which brought us a
lot of attention and that is so much more powerful than the price of you know eth going down can
affect our project because and you're out here setting world records too.
And I'm out here setting world records. I am now a world record holder actually in the last month.
I now hold the world record for the top three longest Twitter spaces of all time.
So I hold the world record at 77 hours on a single Twitter space.
77 hours.
77 hours straight.
Are you just sitting in there like hosting?
I'm just waiting i'm just waiting
for the call from guinness book of world records so give me a call wait i'm here waiting for it
what are you doing for 77 hours a week so no it doesn't mean i'm awake i i could i i mean
i could probably stay awake for 77 hours if i really had a reason to but no the key is this
is a 24 7 radio show so we're playing music focused on
music nfts and web 3 music we're playing 24 hours a day radio we're playing off a playlist that we
have of artists it's 100 community-based organic radio so the only artists that get plays are the
artists who come in listen support the show and join the community and so the other cool thing
is that you're listening to an artist, and then they're right
there live.
So you're listening to my song, and then I come in and say, hey, it's Dill.
You're listening to Music NFT Radio.
Then you listen to another song from one of our stars, Fifi Rong.
And then you hear her song next, and it's a completely different style.
It's a completely different vibe, because we're not genre-specific.
We're Web3, Music NFT-specific. it's a completely different vibe because we're not genre specific we're web 3 music nft specific so
i make you know hard rap and then fifi comes on it's kind of like an ambient like chill vibe
but then you hear her come in hey it's fifi wrong you're listening to music nft radio then some uh
one of our new upcoming artists frieza frieza came into our room with 29 followers like two or three
weeks ago and now he's almost at a thousand just from,
and this is like a brand new artist who is just starting a web three.
And now we've helped him explode his community.
And so we'll play some of his music too.
He's getting in rotation. Right.
So we're,
we're mixing in,
you know,
artists like myself,
multi-platinum artists with,
you know,
Frieza who just came into the room and,
you know,
is ready to battle Goku on the track.
And so, yeah, I mean, it's awesome.
We got all these artists that are just organically coming into the room
and seeing a lot of value, and I'm able to help them while building my community.
So, yeah, when I do a 77-hour space, I obviously sleep and I leave it on overnight.
And this all started with me just literally sitting there with my phone like this
and my laptop right here, playing music out of my laptop into the phone. And at first, I just wanted
a place to play my music because I'm on Twitter spaces like 24-7 for the last year, just trying
to build my community. And it's been incredible, right? Like Twitter spaces is awesome. And a big
part of what I do is answer questions about music and FTs, right? So I host spaces. I host Q and A's. I get together with other people in the community. So I've been
a leader in Twitter spaces for a long time. And one day I was just like, I want people to hear
the music. Like I can talk about music and FTs all day. I can answer questions. I can help newbies.
I can try to talk to a collector who's going to buy my
shit. But ultimately, I'm just like, the music is the most convincing thing. I'm so confident in my
music. That's where I put all my time and energy and effort. I wouldn't be sitting right here.
I wouldn't be spending all my time on Twitter spaces. I wouldn't be doing any of this stuff
if I wasn't super confident in the music. So one day day I'm just like, you know what? I just want to play the music. Like, so it's kind of like this simple,
like so simple it hurts. It's like, what if we just played the music? So I just started playing
music out of my laptop into my phone and I would just sit there. And at first I couldn't get more
than five to 10 people in the room. And then like eventually someone, one of my homies came in and
said like, Hey, can you play one of my songs? And I was like, okay, yeah, sure and then like eventually someone one of my homies came in and said like hey can you play one of my songs and i was like okay yeah sure so like i played one of his songs
then i was like oh like there's something cool about this like i'm playing my homie's song like
and there's like five other people listening and then like this is and then like someone else came
in like hey can you play my song and then i'm like yeah like give me a minute wait around and i'm
like wait a second like wait around like all right so then people started coming in and saying like all right like i want to play my song and i
would say okay just like hang around and listen with us for a while so now how do you judge what
people like and what they don't well i go by what i like it's my show but i know but i'm saying like
like when you have a new artist come in or something sure people didn't fuck with that
maybe you fuck with something that other people didn't or the other way around like how are you measuring that that's
a good uh good question i mean i would say what it comes down to is the culture that you develop
with the show and for me the culture is all about positivity like i'm never gonna have someone come
in and be like i i don't fuck with your music like i'm i'm beyond that point in my career like i feel
like as a music artist or as a music fan
like on the like beginning level of your like trip to musical enlightenment you're very much
like oh like oh i don't like that song like i love this song like and to me i'm like way more like i
hear potential only and like if something's not mixed correctly or like something's like not
perfect like i'm so used to that now. I see through the whole process.
So when someone comes in with something that's kind of whack,
I don't look at it like that.
I always just look at what's good about it.
I can think of one song right now.
Something to work with.
Right.
What I think about right now is I can think of two artists.
I'm not going to name them,
but I can think of two artists that are in there a lot.
One of them has like dope music it sounds
kind of like like a young travis scott or something but it's not mixed well and like if you ask me
what i genuinely think i'll be like it's good but like i couldn't play it because it's not mixed
well but i don't care about that on music and ft radio i still play that stuff because it's dope
and i see the potential of it and this artist will get better at making it sound better.
And so then there's this other artist who comes in
and he does some like really indie stuff
where he's like singing on the track
and it's like kind of like,
almost like a little nasally,
like he's not the best singer ever.
But I hear on the radio something
where this guy isn't the best singer ever.
He just has like a cool vibe.
So when I hear this guy on my station who's not the best singer ever, but his lyrics are cool, and he's picking
some rhyme schemes that I would never use, almost in a quirky kind of weird way. But I see that as
good, and I don't see that as bad. So I look at people's potential, and that's what I've learned
from using NFT radio. But anyway, I want to get back to the genesis of this thing, because it was April 3rd, a
Sunday, when I realized to just start playing the music.
And slowly I started bringing people up.
And then we probably got to 10 to 20 people where I was bringing a few people up playing
music.
And then I started being like, okay, what if I do NFT giveaways?
And I let artists play their music and i'm doing
nft giveaways and i'm telling people to retweet the room and so slowly we started growing until
i think that first week we got over 100 people one day in the room and then that next week we got 192
people in the room one day which are still our max 192 live listeners at once which was still our
max but now we're getting, typically on a day,
we run it 24 seven and I'm getting anywhere
from five to 10,000 unique people coming in per day.
And it's been incredible.
Five to 10,000.
Yeah, like five to 10,000.
And that's from doing, the other thing people,
like when you said like,
oh, you're up for 24 hours straight.
Like actually, no, I'm actually doing a lot less work
than someone who
does eight hours of Twitter spaces a day. Why? Because now I don't have to say anything. It's
running right now at home. And here's the part. So like, there's just so many ways this has gone.
But now I have the community running it. So what I've also realized is that I built this incredible
audience. There's a lot of value to the exposure of being in my Twitter space. So now, upcoming artists who want to get their music played,
who are on the playlist, are also the ones helping to co-host and moderate when I'm here.
So right now, there's probably an upcoming artist sitting in the chat who's up on stage as a
speaker. Everyone sees their account. They're trying to grow their music NFT community.
When does the music... Do they get to decide when the music stops then i have no i have the music played automated but what
they do is they just sit there between songs and they'll say like hey it's dj groove he's one of
our helpers just listen to music nft radio so there's set time between songs nope there's just
at the end of a song you can talk over the song you can talk about the song you can talk over the song so at the end of the song um they they'll chime in and the value for them
is just to be a curator and someone on stage because there's like 50 or 100 people listening
and so what i've realized too is now i've formed this team and community that helps me run the
radio and for them the value is so huge of just being able to sit there and say,
hey, it's Allie and you're listening to Music NFT Radio.
Like our friend Allie has just been gaining new community
and new followers every day
because she's sitting there
and helping to moderate the radio.
So it's created this beautiful incentive structure
where we have a community radio
that's community and interactive.
You know, i have the setup
i've okay this has taken a lot of my technology skills and and uh a whole combination of of skills
that i've been perfectly set up for because i have yeah so i have a uh pretty complicated setup
that runs through my audio equipment and then runs through this iRig to my phone. I mean, it's not that complicated, but you need to be an audio person to figure it out
a little bit.
So I run...
To get the music playing, basically?
Because I'm running...
In high quality?
So that I can run studio quality music into my cell phone, into Twitter.
Got it.
So you need to have a setup that allows you to run studio quality music into your phone.
And then you also have to have a mic for that and then i
also have a like effects so when you listen it sounds like the radio like i have all types of
effects and like just to give you an idea of how like the average or 99 of people on more 99.9
everybody except me hosting twitter spaces is just talking to their phone. You come into mine and you hear
a radio quality stream. You hear me sounding like I probably do on this podcast because there's some
good stuff running on it. So that is what's so different about music and FT radio. Most people
have never had a Twitter spaces experience like this. So now I've given the overview, let me get
to the important key principles because this will help you understand like more of what's going on here there's another thing though before you go on sure because my my
mind is really turning on this like at first glance of course like anything people could come
up with you know their criticism of it and like okay well there's just gonna be artists in there
like trying to pump their music and it actually sucks that's a reality like there's gonna be
people who suck and they never go anywhere because they don't have a backstory all that stuff
but the discoverability of what you're talking about leveraging a community of people who want
to go to a similar place who are incentivized to try to find people as well because this is
related to nfts so it's like right could i go invest in something it's the only radio where
you can listen and invest in the artist live, real time,
while you're listening. And the other thing to consider is, it's my radio, and I'm strong on
this. It's my radio station. It's for my community. It's for my NFT collectors. So the artists that
get play on radio are very much curated by me. Now, we are totally open to any artist that wants
to come in, be a part of the
community, earn their spot on the radio, right? But what I believe in is the value of repetition.
So this isn't just like a show where it's like every day we're trying to play the brand new
music from the new artists who came in. This is like every day we're playing the same music from
our favorite artists that we're supporting to the top. Because what I've realized is the way radio makes a hit or the way TikTok makes a hit
is not, it's from repetition, right?
And so I've realized that, and this all came from the genesis, like I told you, of let
me just play my music on loop.
Because I realized that I have a big catalog of music.
I have like almost 50 songs, like the Crypto Rich album is 19 songs.
And this is what separates me from a lot of music.
You got all your early stuff.
Because as a music NFT artist, a lot of them are kind of starting out or trying something new.
But for me, I'm like, yo, I could just loop Crypto Rich 19 songs.
And, you know, reasonably no one would even notice because it's like a 30 minute album.
It won't take long to tell you Neutrals ingredients.
Vodka. S, natural flavours.
So, what should we talk about?
No sugar added?
Neutral.
Refreshingly simple.
People are in and out quick.
And so that's kind of what made it easy for me to go down this path.
Because at first it was just more of the selfish idea, like, I want to play my own music.
Right.
And now it's expanded.
The selflessness came more from realizing how much more I can do for myself and others with this, right?
This feels a lot, what I'm saying is,
and I got to really go look through this.
This feels a lot like 2009, 2008, 2010 area.
I went out of order there, but you get the point.
Sounds about right.
YouTube.
No, not even SoundCloud yet.
Yeah.
Yeah, SoundCloud. On YouTube where everyone was like, oh yeah, you're going to start a fucking YouTube channel. but you get the point sound youtube no not even soundcloud yet yeah yes soundcloud on youtube
where everyone was like oh yeah you're gonna start a fucking youtube channel and get discovered this
is like the way to do it because and here's the kicker yeah you can play things that repeat and
you can play the new artists who come in there and then play them a bunch over and over again
and you may get people to be like oh man that's fire bro because they want to see them go out because they're buying their nft but if it doesn't like if it doesn't
translate to web 2 you have a data point to prove like okay artist a didn't translate to web 2 so
probably not good but artist b who had the same amount of nft sales as artist a who's getting the
same amount of play on famous dill's radio station they got a couple
million streams in web 2 yeah talent there it is like this is you can spot the fucking talent here
definitely this is pretty wild definitely i mean there's two things i want to say first of all
is the the am fm thing second of all is our core principles which is related to what you just said. But because a big part of what we're trying to do is not just be NFTs.
I think we can change the whole algorithms and convert people from the radio to real
viral success in Web 2 and sell way more NFTs long term.
What do you mean by that?
Back up.
I know there's so much in there, but I want to get let me go back.
Let me get back to that. OK, first, I want to blow your mind. i want to get let me go back let me get back to that okay first i want to blow your mind okay all right blow my mind then go
back to that let me blow your mind first so when am radio first came out when the radio was first
invented all of the radio was talking talk shows like we're talking right now the whole radio am
radio right this is before fm radio
they didn't do music the cool thing about the radio is everyone could listen to a talk show
okay and there was no music um and then fm radio came out and actually before fm radio came out
they might have a band come into the studio and play like live music on am radio but no one was
playing recorded music and then
fm radio came out which was that i don't know the exact years but i'll look fm radio comes out
and it's much better for transmitting quality music but at first people would they would have
bands come in and do live performances because people just didn't get this idea of playing
recorded music now before i continue with this story twitter spaces and clubhouse has started out 100 like am radio everybody's just talking
nobody's playing music everybody's just talking it's talk show okay so twitter spaces and clubhouse
are following the same progression as am and fm radio that is the point i'm getting at and let
me explain it even more so with twitter with Twitter Spaces and Clubhouse,
just like when you saw AM Radio
in the beginning of FM... Just Twitter Spaces. Clubhouse is
dead. Sure, Clubhouse is dead.
RIP.
RIP. So, anyway,
RIP to Clubhouse. So, with Twitter Spaces,
right, the beginning is like AM
Radio. Everybody's just talking, only
talk shows, and that's what you saw with the real
AM Radio. Now, there was the exact same progression where people would start coming on Twitter spaces
and do like a little concert or a little show or have someone come in and do live music. That's
pretty common, right? It's low quality, too. It's low quality, too. And that's pretty common,
just like how people would go into the AM radio station and play at the station on the air. And
that was the first way they did it.
And then FM radio came out.
And then they would have maybe higher quality.
And this is the exact same progression.
Because on Twitter spaces, over the last few months,
people have been figuring out how to get the iRig set up and do my setup to get high quality.
But it was still like for a concert.
Like, oh, someone's holding NFT music concert.
Everyone go in.
And by the way, for anyone who doesn't know,fts have been the cornerstone of twitter spaces and clubhouse
so when we talk about like nfts on twitter spaces it is like the biggest topic on there so
so that's why i'm saying like people have been figuring this out but it would be more like nft
music concert on twitter or just like music or like come play your music and so what really
changed the game and the same thing happened in FM radio is
when someone said,
let's just play the recorded music and loop it because that was also not
intuitive for me.
Like it took me a little bit of thinking to realize like, wait,
we can just like loop the most of the same songs.
And not only is that going to be fine and entertaining for the audience and
they're going to like it because they're going to get more familiar with the songs they're going to
get excited when it comes on but it's also better for the artist because then people will actually
know the songs and they'll stream the songs and they'll support the songs right so the same thing
has happened am and fm radio the same thing is happening on twitter spaces it's gone from this
talk show vibe and now i've been the first one to pioneer
this FM radio style or like FM radio of Twitter, where I'm playing recorded music and high quality
and just doing it 24 seven. And so that was the huge transition from AM radio talk shows all day
to FM radio, which is 24 seven high quality music. And I have just pioneered that same transition
within Twitter spaces.
And so it was so cool when someone first told me about this.
And then I talked to my uncle who actually helped
to build like radio stations in New York
when he was like in college,
like the actual beginning of all this.
And it's crazy, cause I was asking him like, is this true?
Like was AM radio all talking and then everyone
went to fm and like half of the information i just told you came from the conversation with him
where he told me that all this was very true and he immediately understood what i was talking about
and he was the one who told me that like they they didn't play recorded music at first like they
would have the bands come into the studio because nobody thought like let's just play the recordings and just loop them because that's like lazy right but it's not lazy it is what became the
future of fm radio but now it's almost like we're going to something different because now instead
of like you know on on on the radio it's like if you if you hear a recording of like you know hey
this is dua lipa and you're listening to the radio right like that's a recording but on Twitter spaces we bring the artists in live so the artist is right there
so you could you and we let listeners chime in too so you get to call and say hey Dill I love
your song I'm calling in from New Jersey love it man and then I'll respond and say hey thanks for
listening man and we do that times 100 every day with all these artists we've had big artists come in if
you know chantelle lane she's like a really big singer she had a song called t-shirt that was
really big and impossible so like she has big songs she comes in there and hangs out with us
like we have so many talented artists that actually come in here and hang out with us and
talk to the community so yeah there's been that transition that's just like am to fm radio
so that's the thing that i want to tell you that's gonna can you monetize this i mean that the whole
thing is connected to my nfts so if you hold my nfts i know that but i'm saying can you can you
create some sort of like nft project that is around the radio not your music the actual radio so what you're creating yeah like so that
is what my nfts do now so like i this radio station has is directly connected to my nfts
right they're connected they're connected right but it's still you're it's still connected directly
to your music is there a way to also have a lane where it's not connected to any of your music and
it's connected to the fact that you built this and this is your community i could but that would be doing a disservice to like
my community that i've built over the last year i think like it can be two communities that's what
i'm saying it can be both yeah they can get the benefits of both i mean yeah i get it i just
personally don't see why i would want to drive the sales away from my nfts when i've already figured
out how to connect it like Like, I've already sold,
like, you know, I've done a lot of sales in the past month or so. And I brought on, like,
probably 50 to 100 new collectors and all these things. And a lot of them are buying NFTs to get
access to the show, right? So if you have one of my NFTs, we bring you right up on stage and play
your music and put you right in the rotation, right? So basically, if you hold my NFTs, we bring you right up on stage and play your music and put you right in the rotation, right? So basically, if you hold my NFTs, you get access to the show. So there's two ways to earn
a spin on the show. One way is to come in as a listener, listen to the radio, enjoy the music,
hang out on stage. And then when you're on stage as a speaker and waiting to play your music,
you're going to get so much exposure. Like, these artists are gaining 100 followers a day just
from being on stage, even if their music isn't getting
played.
And so what you can do is come in and earn a spin.
This is the only radio station in the world
where you can come in and listen.
And just by being a listener, you can earn a spin.
Now, of course, as we grow, it's harder and harder
to earn a spin.
I mean, if you came in when we had
10 people i would have put your music on right away but now we're chilling there with 100 people
casually so of course it's a little harder you know but access now but now it's like if you want
to support the show financially you can buy one of my nfts which is going direct creator from me to
my audience and then we bring them right up on the show put them on the playlist so we've had a lot of nft sales because people are buying my nfts to get more exposure for their own
music so like i think in some ways it pretty much already is what you're saying about nfts connected
the radio i i would i would consider something like that but for me it really is like i want to
drive the value to my nfts like it would be more interesting for me to release another Dill NFT for my album and say, hey,
buy my album to get access to radio.
Because I want to sell the music.
And if radio becomes a tool that helps me sell the music, then that's in line with my
goals.
So I think that's a big part of it.
And this is a good time for me to say this.
I want to talk about that there's only two core principles in music nft radio and i think developing a culture is so important in any type
of community right and and here we go one thing number one thing is culture right and culture is
another thing like music where it's it's about repetition so you come on my show for long enough
you'll hear me say the same things over and over again.
Because it's so, so important for me to get everybody on the same page.
That's how I've built this show.
That's how I've built this energy.
That's how I've built a community of positivity.
There's no one who feels, no one should feel any pressure coming up to play their music.
Because we're never going to say, oh, that song is kind of whack.
Or don't come back.
Never.
We would never do that.
Everyone gets support.
Everyone feels loved and supported in the community.
And so even if your song needed some work, like, you know, there's a chance we might
try to give you constructive feedback.
But in most cases, we're just like, hey, thanks for coming in and supporting the radio.
Because these artists are genuinely there to just enjoy music and support.
So we're not in the business of giving them a hard time about their music because i know what it's like to be like a artist playing your music
for the first time it's like nerve-wracking right so the two core principles of music nft radio like
the culture we're building number one is that we are a music focused twitter space i know that's
super simple but it's so new that nobody gets it. I mean, every other Twitter space you go into is a talk show.
So the first core principle is we are focused on music, high quality audio 24-7, like a radio.
And there's nothing else like this right now.
There's nothing else like this. So that's why that has to be our first core principle,
because nobody gets that. So this is like the radio on Twitter spaces. And I say that,
and it should click, but it doesn't click. so that's why i have to explain that means it's a music focused twitter space that runs 24 7 and plays high quality audio
see like the rate the the radio business has had such trouble because it's it's dying in a lot of
ways because people aren't you know if they're not in their car and even in their car they're
on serious sometimes we're gonna get there but hold on i'm saying like
i've always wondered how they hadn't done deals or figured out something to be able to live stream on instagram or live stream on twitter or something like that makes no sense but here
you are literally doing doing it yeah and and so that's the other thing. I want to get through the core principles,
but XM Radio, regular radio, it's 2022.
The only time you can listen is in your car.
And I don't have a car right now.
Well, you can get it on.
The point is you have to go somewhere else. I'm being realistic.
I'm being realistic.
The only time most people listen is in their car.
Maybe some people have XM Radio app on their phone.
I think my dad might do that. Yeah how many people right right whereas everyone's on instagram
the point is this on twitter everybody has a phone and i almost see this as like and i've seen this
in my community it's kind of like how you know back in the day everyone had a radio like everyone
be huddled around like the one radio but now it's like if everyone can tune into this twitter radio
on their phone
and it has this element of like invest in the music while you're listening like this is what's
grown it so big already is just this idea that like anyone can tap in any time you don't have
to be in your in your car you know you you don't have to so anyway i i think that's huge but i want
to say about the the core principles right we got there's there's only two the first one is i know it's so it's so mind-blowing but so simple at the same time
this is a music focused twitter space you said that music yep the second one is that we're not
just focused on music nfts we think we can make a difference for the artists on other websites like
streaming spotify apple music youtube so we have a playlist
on all those sites and we encourage all the listeners if they like a song go look it up
support the youtube video add it to your spotify playlist because my vision for music nfts is that
we want to support an artist to get to the top of the charts you know make it onto billboard get
onto spotify viral get their you know YouTube video trending on the YouTube trending playlist.
Because this is the path to get millions of collectors into music NFTs.
This is the path.
And also, that's another thing where it's so, so different from what everything else on Twitter spaces represents.
Because every other Twitter space is like, hey, buy NFTs.
Spotify sucks.
They don't pay enough.
Fuck Spotify.
I mean, you've got to see it to believe it you go in any other twitter space any other twitter space i
mean best case scenario they might be saying like hey buy music nfts i guess spotify is not so bad
but nobody else is is doing what i'm doing is saying hey this twitter space we can make a
difference for the artists we can affect the algorithm okay we're gonna i keep saying we're gonna take artists to billboard in this space right
and like you know maybe maybe now we only have a hundred people in the room but imagine if we get
a thousand people in the room imagine we get ten thousand people you said you're getting five ten
thousand unique people over a day over a day you know how fucking valuable now what's now what's
the average lag time like a minute and a half was a lag time when
you're not like time the average listen time you i don't get that information but the best
information to me is how many of those people are converting into followers of my account so let's
go i won't even go there yet but fair point let's go conservative let's say it's five thousand not
ten thousand we'll go lesser right and let's say out of that 5,000, we'll use the number you just used a few minutes ago.
You have 100 people a day and seven days a week, let's say that overlap of like unique people, it's a total of like 350 unique people.
No, it's 5,000 and 10,000 unique per day.
I know.
I'm going ultra conservative.
Okay. The value that i'm talking
about people who are mega fans invested as fuck in that shit right like my friend will toms would
be sitting here like i gotta tell him about this he'll love this but like when you when you
extrapolate that out and then think about the effect that can have because these are people
who are invested the power of their
voices to drive quality work not just work they're going to go invest in because they're like oh i
heard this on the on the radio i think this guy's got an interesting personality i'll just bet on
him and it might suck it's like the people who are going to find the projects that then they also
really fuck with they're listening to it in the gym they're listening to it outside that space
and now suddenly they go stream it they share it with their friends and everything this is like game changer yeah no no this is really good man so now
you get the vision man so so we think and we are the only twitter space that's telling people go
stream on spotify go support on youtube because i've seen how that works with a jordan belfort
record like jordan belfort didn't just have this overnight tick no the next day I'm blown up I saw
it build over a year so I'm like you know what like I'm getting five to ten thousand unique
people in this room per day I'm getting three to five hundred followers on some days you know how
many days I got 500 followers when Jordan Belfort was going Platinum zero there wasn't a day
where I got 500 followers in a day seriously because the jordan belford song blew up it got a
lot of streams but none of that can you take people through that again like you mentioned
it a little bit last time but just for like a refresher when yeah you made the song i think
you dropped it officially in like late 2014 2000 late 2000 or early 2013 because the movie came out
i believe uh december 2014 because it came out in 2013 uh december early 2014 because it came out in
2013 right december 2013 i think i thought it came out 2012 december 25th 2012 and then we
made it beginning of 2013 i'll look it up but go ahead explain but i'm pretty sure that's that's
right but anyway we put that song out and for about a year and a half two years you know that
that song really 2013 okay okay gotcha so we
made it early 2000 see i'm giving myself an extra year there that i don't need i don't need that
year i don't need that here's history yeah uh so anyway it came out to early 2014. so for about a
year and a half like it just slowly grew on soundcloud like the first million streams on
soundcloud took a year and a half now how did but here's here's a key though yeah it's hard to get to a million streams you're
coming off zero you're a nobody no one knew who the fuck you were you were a kid you were in high
school right so how did you get it to a million streams that was nothing that was natural just
organic like because it was on soundcloud and maybe because it was called jordan belford so
that's the other thing that is like, but it's too early to see.
It's like, that's what happened when I did nothing.
And what I'm doing now is the leading indicator
for what probably is going to happen
when I do something in the beginning.
And Jordan Belfort, that was a year and a half
of doing nothing.
And then it got to a million streams,
and all of a sudden we were like, oh shit,
we should do something.
And then that's when we went and shot the music video and then that stuff helped accelerate the song but it was
already on its way at that point and so that i've seen through that process that like it doesn't
have to be some kind of overnight success on tiktok or something you can have a song that just
naturally gets an audience and like you just said you gain these people who are super fans probably
with the jordan belford song what happened is we showed it to some people it got around a little
bit from our networks just from casually showing it to people and then some people found it and
they liked the fact that it was jordan belford and they became like you said like this super fan
who's telling people and so i be getting dirty money jordan belford right so over so over a year
and a half this song blew up and
so now i look at you know now i've got almost a decade of knowledge behind me and i look at myself
gaining three to five hundred followers on twitter in a day and i go holy shit like as many millions
of streams as the jordan belford song did i never had this many people coming and following me and
supporting me and it's still because they like my music, because they're still coming into my music
space and hearing a lot of my music.
But the key is that by my analysis, I am growing my own brand so much bigger than what this
Jordan Belfort song ever did for me.
And so I see this as the leading indicator of what's going to happen. And so that's why I am one of the only music NFT artists, especially since most music NFT artists are like newer artists. And there's very few that are like really accomplished. And then even out of the accomplished artists, like some of them maybe had like a perfect label deal and like everything worked out for them. And they didn't have to think about like some of this shit that i have to think about right because let's face it like there are artists who stuff
works out for them and they don't have to worry about like marketing they don't have like they
can really just vote and so i do think some of the artists and music nfts are like that or maybe
they're just so far in their career that they're not so focused on little stuff anymore but for me
i just kind of see it like okay if i watch that song grow over a year and a half
imagine a year down the line we're only one month into music and ft radio so imagine a year down the
line what could be happening or what kind of audience i could build or how the spotify algorithm
is going to view all of the artists on our radio that have been getting consistent streams for not
just from the radio but from the radio fans who go out and stream on their own,
like getting those consistent streams and building up over time. So I kind of see that potential of we just need to focus on the long term because I'm selling music NFTs today, but my grandkids
are going to get fed off of the royalties from my copyright that I'm going to build up with my
community, right? And then we're
going to create so much value for my NFTs by connecting it to my radio, my tour, my merch,
and all this stuff. And so as the value of radio grows, it just naturally is going to add to the
value of my community. But yeah, I think a key thing that I have realized in my position is that we can make a difference.
Like we can sit here every day and support these artists and tell people to stream.
And that will add up over time.
And again, the market will always be the arbiter of truth.
The market will tell over time who's good and who's not.
And in a way, you don't have to worry about that completely.
If you're playing shit music all the time, that may affect the brand.
But I'm saying, like, you can be the space for discoverability.
It can kind of be like the lottery for the listener.
It is.
Forget the artist.
The listener gets to say, every song that comes on that's new, I get to hear if I hear potential.
You know how much people love discovering shit.
They love discovering shit they love
discovering see another thing also that i want to add into the mix because like this is part of my
journey to like musical enlightenment or whatever musical enlightenment musical it's powerful okay
and like some part of what happens is you lose some of the magic and the best way to describe
that to someone from the outside is the difference between thinking, oh, wow, well, if it's a great song, everyone's going to hear it right away and love it.
And if you just play it enough, everybody's going to fucking love it, even if it's a shitty song.
And we know some of those songs, right?
Yes.
So the real question is how much of it is really magic and how much of it is really repetition and other psychological factors that are not necessarily
related to musical quality. And so on the trip to Musical Enlightenment, one thing you need to
realize is that at least 50% of people cannot hear a tune, hold a beat, sing. And so if you can't sing,
hold a beat, hear a tune, you don't like rap music, how can you judge if a song in that category? Or for most people, how can you judge if a song is good if you can't hold a tune yourself?
So, well, that's one thing that I started to realize. But along the way, without getting too
deep, because I could go all day about music psychology, like I could go all day. I've thought
about this so, so much. But at the end of the day, the most simple way to explain my conclusion, there is an
abundance of good music.
There's an abundance of good, solid music that has chart-topping potential.
Seriously, there's a lot of people making good music.
There's a scarcity of hustle.
There's a scarcity of opportunities to get repetition.
So when I hear music, a lot of times I'm like, all right, that was dope. If that artist found the right strategy, it could be chart-topping potential.
And so that's one thing that I've realized is there's definitely an abundance of good,
solid music. The hardest thing to have is the hustle and the opportunity to get that music
heard. Well, here's the other problem. The music industry has sold artists a lie and the lie
is actually cloaked in something that's true over all of history for music by the way and that is
that music is a singles business and the reason i say that it is a lie now is because even if the
statement is still is still true the practice of how that happens is not because what the music industry has allowed all these
artists to assume is that okay that means i just need to put all my energy into one song which by
the way isn't just making the song and trying to make the hit right and and a singular focus on one
sound that like might do this thing that could be a fucking tiktok somewhere it also then comes down
to all the bullshit they have to do around it so So if the idea is like, oh, I need to create one song a month that's a single, then they,
then by the way, they're starving artists, they're young, they're trying to figure it out,
they're trying to come up. So they're doing everything you talked about themselves.
They're making the artwork, they're making some sort of social trend, some fucking dance to go
with it. They're pumping it on their Instagram stories to the point that their Instagram stories
are a skip for everyone. They're doing all this shit, putting all this energy, all these different decision points and focus points into one song.
And then it's always a letdown.
Because if it doesn't go to the fucking Billboard 100 and they didn't make it, well, what the fuck was the point?
And now, oh, you just did that song?
Now you got to do the whole thing over again with a new song next month.
So what the music industry has allowed, what they've encouraged is people to just make these singles
and exhaust themselves and put all their energy and hope,
not just energy, the hope in the one little fucking thing,
such that they don't make projects that allow singles to organically form.
So now, if you give people a different way
that's not this fucking hamster wheel
where they got to get in there and they gotta make music through
you know, the social fucking posting and all the bullshit that goes around it
but you give them a way to actually find communities who are interested in finding music
and it's not on some fucking radio station somewhere, it's actually organically within a social platform like Twitter
where people already are and they're looking for shit to enjoy.
Well, now you're creating a new way for artists
to then make their art such that they can maybe now
start to focus on making full projects
so that there's a library there where people
and the audience can organically find the singles.
That is what makes me excited about this
because it is the number one thing that drives me nuts
about fucking music these days.
Yeah, man, I totally agree with you.
And you know, one thing that drives me nuts about fucking music these days yeah man i totally agree with you and
you know one thing that's happening here that i've stuck with is like i know my album is awesome and
that's why i've worked so hard for the past few years on just promoting this album like i have
a ton of new music i have new stuff that i could post out but what i learned through that process
with jordan belford is like there's definitely some value to focusing on this music
that you know, it's great and pushing it right. Because at the end of the day, I bet someone like
you, you know, maybe you've only heard crypto rich a couple times, maybe there's songs you haven't
heard on crypto rich deluxe, you know, not nothing negative, just saying like, even someone like you
who knows me well, wants to support me and my brand, all this stuff, the music might not be so
familiar to everyone.
And so that's what I've realized too,
is like there is a large gap
between getting someone to know you,
like this is them getting to know you,
and then all the way over here
is them actually listening to your music.
And actually listening to your music is not the same as like,
oh, I heard Jordan Belfort, bro,
and I heard your one Crypto Rich song.
That was dope.
That's like the average person who might want to support me.
But there is such a difference between getting them to actually listen to the music.
And that difference is the repetition and the significance of saying it might be a significance thing, too, where it's like maybe you didn't listen to Crypto Rich before, but now that you hear that I'm getting all these, that my radio is going really well, well, then you go back to Crypto Rich and say, all right, well, now he's got a platform.
Does this album actually have potential?
And then you listen to it like five times.
And I swear that the act, it is the part, this is music psychology again, the act of people listening to the music to try to decide is this
good enough to be a hit it's like the thing that takes an artist from like the beginning to like
that upwards trend because people start listening to the music and they're they're i feel like
they're trying to decide like is this a hit like is this good is it not and through that process
through that process they actually start to enjoy the music and then the other thing
i look to is like we think of some of our favorite music artists and like the most in-demand artists
in the world and like it's almost like their strategy is like holding off the music and and
it's like pretty much intentional i think so that's why i'm kind of like what do you mean
i mean there's so many artists who like kendrick lamar like kendrick lamar like lil uzi vert like oh i'm coming i'm dropping next month oh never mind next year oh
never mind they are in their right to be able to do that they are in their right to be able to do
that and i think that it is the same kind of strategy that an independent artist is doing
where it's like look all of my music is growing so well there's still new people discovering me
so much and so it's like they
could drop a new album sure but in their case maybe it's because more like they don't need to
it's not done yet that's a danger though that see that this is another disconnect and and i think
like and this is me looking from the outside at different artists and how people grow over time
what i find is that when you get locked in on like oh this was just my masterpiece? Like people don't have a body of work like you've had for a long time.
You know, I'm talking more of the people who have never done shit, never, never really made anything.
And they're like, oh, but I know this is fire.
So I'm going to hold off and market it the best.
That is fucking dangerous.
The minute you are done creating something is the minute it is now the world's.
Give it to them and fucking roll.
The people who are the Kendrick Lamar's, Lil Uzits these guys are mega stars they can do this and by the way not for nothing i think
kendrick lamar is gonna be fine because he's fucking kendrick lamar and he put out so many
things but he kind of pissed off his fans a little bit like waiting a little too long on this yeah
you know so i hear that that's even a balance. So I think like the battle of creativity is difficult because you have to keep doing it.
It's not just like you can't rest on your laurels with it at all because every minute you're not creating something is a minute that what you've already done is getting older, you know, and you lose it.
Like it's the saddest thing when you see people comment on stuff
on social media i see it all the time on tiktok like you know they'll be like oh so and so fell
off it's like and then you go look at so and so and they're like well they haven't created anything
that's why they fell off yeah man totally i mean i i totally see that side of it too you need to
keep creating but there's definitely a balance between over-creating or creating too much versus focusing, because there is some branding to it.
But then, of course, yeah, I think that it depends where you're at in your career.
If you're a new artist, you should be thinking about having 10 songs before you're trying to make that one hit, just so that there's something there.
The biggest problem for me is I blew up with no other music out.
Listen to this.
I put featuring Dill in the original title because I didn't have a SoundCloud.
Not because it was like my...
I actually wrote the entire song before Wes saw the movie.
So I was really 50% of the song, and we ended up being 50-50 on the song.
Wes is a great friend.
He didn't try to say, oh, Dill, you're just the feature.
Because we really made that song together but it just shows you how
unprepared i was to have a music career because i didn't even have the the wits about me to say
oh well this is dill and west it wasn't until later when i was like wow this might become
something like i need this to be west and dill not featuring dill the best and worst thing that
ever happened to you was the fact that that song was named jordan belfer and then you didn't have a library yet because you were so young it's the
best thing because it was you saw the timing like it was brandable it's jordan belfer like and he's
like a celebrity in his own now he grew into that yeah very intentional like that's the whole reason
we did it that way but also if you are looking to search the web privately and not have all these
websites track you when you leave check out my friends over at privado vpn privado vpn is the vpn company that gives you
full privacy while losing you no speed and you can use it on up to 10 different devices at a time
so you can use it on your laptop on your phone on your bat phone everywhere it's a beautiful thing
so use that link in my description and you will go to my landing page with privado and you'll see a plan there for $4.99 a month it is the same one i use
check it out you're gonna love it it's bad in the sense that your your people think of the song
they're like oh jordan belford i'm jordan now i'm jordan belford right they don't go like you ask
people who sang it they're like oh jordan belford yeah jordan
belford guy and it's funny and it's like great but like it missed if you had had a full if you
had been a couple years older and had a full library now they're like oh then they would
have made that song right they would have found the old music and so that was one of the biggest
problems and also one of the reasons why if i was the record label i probably also would have been
like who the fuck are these guys?
Let's just throw them some money and see if it sticks.
Right.
So I get that part of it.
And that is one of the biggest mistakes.
It's not a mistake because there was no possible way in the universe that I would have had more music.
Just like there is no possible way in the universe I could have known this song I put on SoundCloud was going to become this major hit.
But ultimately, if I would have had a catalog of music, that could have gotten a lot of
attention from all of this, right?
And so building a catalog of music over the last years has been a big part of my journey.
But also, Jordan Belfort was a life-changing record for me.
It's the thing that made me decide to be a music artist full-time so i had to put in
that sweat equity and that work to actually take my music career to where it is now but now that
i have all this set up and i have the platform coming it is a lot easier for me to say no to a
label knowing what i know now versus before when the label come along and i'm 18 or 19 and we're
just wondering hey wow we made a
thousand dollars this week is it going to continue next week and now these guys are offering us 30
000 little did we know that this song would go on to make thousands of dollars per week for the next
decade so you have leverage little did we know but now i understand how this game works so i see the
numbers coming in you know i see myself get 500 followers in a day in Twitter.
And then I look at my credit card bill and I go, shit, man, I would love to have some more money to pay this credit card bill.
But I know the value of what's happening for me right now.
And I'm not going to just take some deal so I can pay my credit card bill.
Because if I actually hold off on this stuff, I know what it can be worth because I've seen it happen with one of my other records so now it's like i'm not dealing with a record anymore i'm
dealing with a 19 song album and now i can look at it from a you know a better place where i'm
like yo this is worth so much more than the jordan belford record and that's what i'm saying i think
you got to leverage this i think you got to keep creating shit i think you got to go i think you
got to do stuff that's outside of just like the crypto theme and everything so yeah i i am that's a really good
point like so i actually have a whole album that's completely different from the crypto theme you're
gonna like it it's something that appeals to an older generation it is related to uh a really big
uh when are we dropping this it's related to i don't want to give it away but it's related to a really big popular film that everybody knows that's musically related no
close but it's it's something that everybody will know the idea of it kind of like how jordan
belfort has that like everybody not everyone knows it's bigger than goodfellas you're you're
you're kind of close not really but anyway close you're not close but but when you knows it's bigger than goodfellas you're you're kind of close not really but anyway
close you're not close but but when you hear it you're gonna understand it's the perfect fit
and it's good because a lot of people are gonna understand it so like people who are like you know
my mom and you're like 60 years old or whatever you're gonna know this thing and and the music
is still gonna be like a hip-hop style but it's something that an older generation will see the branding and immediately know what it is and so i think
that's cool because jordan belford has been marked as a song of like under 30 crowd like people over
30 maybe over 40 now you know they don't know the song so anyway i have but anyway that the thing is
that i have this amazing crypto community and if i make a move away from crypto music right
now i'm just thinking like it'll be that much harder to go back so i decided to postpone that
album which has a completely different theme in in uh favor no hold on why not work that right in
who gives a foot it doesn't that's the point it't need. Dil, it doesn't need a crypto theme.
You don't need a crypto theme to prove your concept of what you've already proven.
I hear you, bro.
I hear you.
But let me get to it because what's coming up is like an in-between album.
It's called the NFT mixtape.
And so it's going to be a drop specifically for the NFT community.
And the other thing is like, yo, at the end of the day, I'm an artist running a business.
Like, I know this NFT mixtape is going to hit, like, with my community.
And I'll be able to sell a lot of music doing this.
And I'll be able to get the funding I want to do.
And that's going to make that next album that much better.
Is it all NFT-themed?
So the music?
The NFT album is, but the next one isn't.
But think about it like this.
The NFT mixtape is going to get me more funding more community and more leverage
to make this next one even bigger and for the the next one i might it's something where if i went to
like the owner of the the original copyright and got some like samples cleared and stuff like
there's some industry moves i could make to make that next one even bigger and so the way i see it
is just like stick with this amazing community that i have
that's willing to support before the big move away but anyway i i see what you're saying and
i totally think that's the future like my next album is like because like the artists i'm just
saying though the artists that come in there and and put their music that their songs aren't about
crypto or nfts they're about whatever the fuck right yeah i know but they're all that's also
why i'm probably one of the most successful artists doing it right now and i think speaking to the
making some of the earliest nft songs is like something i'm uniquely talented for and also a
perfect fit so dude you're hitting like all the keywords of nft that's exactly what you're doing
so so so i need so that's exactly right i want to have the album
that hits every keyword of nfts so that when you look up the keywords of nfts you see dill every
time that's what i did with crypto rich so you'll notice with crypto rich the first nine songs when
i first released it i didn't uh correctly hit the keywords because i didn't realize this but then
the second half of crypto rich you have bitcoin blockchain crypto rich cryptocurrency ethereum so i put all the keywords when i
released those extra 10 songs because i realized that part of this strategy is for me to occupy
all the keywords on the streaming sites and everywhere so because it's just fun for me man
i'm just like yo i've been making music for a decade and having unreleased songs.
And I don't know if you have any friends that make music.
But what I found out is after you send them about a couple songs, they ain't listening to that shit anymore.
Right?
I send my music to my son.
Maybe because I don't do it anymore.
But if I send my music to my friends, they might listen to a song or two every once in a while.
Oh, yeah.
But most of the time, and every music artist artist knows this most of the time you send a song
to your friend they're busy it's not that they hate you or they hate their music but they're just
busy and and and here's the thing like everybody might be down to listen to a song every once in
a while but as soon as you start sending too many ideas to someone at least with my friends because
like my friends are busy and shit if you have a friend who's a music artist they work with you on music then you know god bless you and then
that's great like i'm glad you have that relationship but a lot of my friends just
they're just they don't care about music you know you got to understand like it's the same thing
with podcasting i've said this since day one and it was a great expectation to go in with when i
have friends hit me up like i do have a couple friends that actually listen to the podcast right
stuns me i'm like the are you doing listening to the podcast you can pick up the phone and call
me in like yeah like look at any of the big podcasters out there look at lex friedman look
at joe rogan look at dax shepherd look at all these guys russell brand their friends don't
fucking listen to their podcast yeah right most of them don't act because it's it's fucking so
and so i can just call them up like why the fuck why the fuck am i gonna listen to something and be like a layer away that i can
just like dial the phone right now and say hey what's going on man what do you think about this
what's going on with this okay cool like if someone comes on if there's a guest with like a wild story
or something okay maybe but like what whenever a friend hits me up like oh i listen to podcasts
i'm like you did what really it's. There's something about having that layer of separation, which is interesting because you're coming into music NFTs now where you get the direct interaction with the fans.
But it's like they still don't know you.
Like they don't.
You don't go to the bar with them.
You don't like hang out with them.
So they love that access to being able to feel like they know you a little bit.
Whereas like to your buddies, you're just fucking jerk off number one exactly same thing with me exactly it's this is a creative space
thing exactly it's just how it is right so every creative knows that and so that has but it has
brought me a new life because now i can go when i get home from this podcast i can just jump on a
radio and there's gonna be fucking 40 people there and
if i want to play a new song they're gonna be excited and that is like the in some ways that
is just such a dream right there just to feel like wow like i can play my fucking shit that i
recorded that yeah it's pretty good because i've been working hard on my stuff but at the same time
it's like i just recorded that in my bedroom yesterday but just the idea that i can like have this community to where it's like if i want i can go home and just start playing unreleased song
after unreleased song or if i want i can go home and just go eat dinner and let the other people
run the radio and go to bed without even looking at it and still know that i'm going to be growing
the radio in my sleep because there's people getting on there that are excited to help support
it and it's like the classic thing where it's like maybe i'm tired and i go home and go to
sleep but then maybe uh you know ali is unable to sleep and she gets on at 2 a.m and she's just
there because yo how much do we live in an age where it's like because of our phones and because
we're all trying to do some creative entrepreneurial thing. You said it in the beginning of the show.
How many times do you find yourself just like,
oh, I can't sleep, so I'm going to grind on something
for my podcast or business?
Or you end up staying up to 4 a.m. editing videos.
And it's like this gives the artist and the hustler
a 24-7 outlet to then use their...
Because to me, it's like if I'm awake and i can't sleep like i want
to be i want to be grinding on my hustle you know so so that's why i love the 24 7 radio too because
it just gives exposure it's exposure it's hustle anyone in our community can just come in there
and and i know what that's about you know because sometimes i find myself you know up at 2 a.m and
i'll be just like you know responding to dms or
just trying to do something that's productive because i don't sit still you know like i'm
doing something so no you don't like you're always moving that's one thing about you you're always
doing something there's no laziness in you well you know what but you know what about like the
greater space like have you been with it like across the entire nft community it seems to me but i haven't
really talked with you about it like have you been networking a lot with with people moving and
shaking and if so who yeah definitely i mean i focus mostly on the nft community music nft
community there is like i would say i would call them there's like a cool kids of like nfts where they're like really focused
on like flipping nfts and like the new profile picture mint and like whatever's going on with
like bored apes and like you know there's like the hype squad of nfts and like i you know maybe i did
something wrong or whatever like i didn't make enough money in NFTs to be like messing around with those guys. So like, you know, I mean, look, look at the end of the day, like I, so I, I, you know,
maybe to my own detriment, but I have focused only on music and NFTs.
Like I just try at this point, I just only focus on music and NFTs.
Like I'm buying, collecting music and NFTs.
I collect some other stuff, but at this point, especially especially with radio like i'm able to lock
in only on music nfts and network within that community but yeah i've met some cool people in
the nft space i mean i i mostly work with like nifty sax and fifi wrong who are two upcoming
artists and music nfts um i've been working with violetta zeroni a lot who's an italian singer
who's crushing it she sounds hot she's she's
great and a beautiful voice as well but uh yeah she's she's awesome so I've been working a lot
with really the the artists of music nfts um but I don't know I connect with so many people in the
community like it's it's really hard to to pick at this point i mean like i said
chantelle lane is a big artist who comes in but i'm mostly focused on music artists but i like to
bring in all different types of entrepreneurs in the space like there's this guy pro trader mike
he's awesome he's always coming on my show what were you doing what were you doing up in maybe
i'm remembering this wrong but i feel like this was maybe four or five months ago you were up in
new york with a bunch of people yeah nft nyc so let's talk about that last year i almost didn't go to
this event biggest nft event in the world nft nyc yeah it's coming up in june yeah another one's
coming up in june so i didn't have a ticket the tickets are thousands of dollars i didn't want to
go everyone on twitter spaces was telling me oh just, just go and be there. It'll be worth it, which I like believe them.
But also, I'd never done that before.
I'd never gone to a festival or not festival conference and just been in the city.
But people were telling me that.
And I've heard that before from like OG crypto stuff.
So basically, what happened is I got on a Twitter space one day last year before this
event.
And this guy, Devin, Dude, who's a board ape,
he was talking about his event that he's having in Brooklyn.
And Devin the Dude is someone I'd seen around before.
We'd talked before.
I told him before I had made the Jordan Belfort song.
But by the time we got to this conversation, he pretty much forgot.
And so I got on stage, and he was talking about his event in Brooklyn, whatever.
And I finally got up and I'm like, yo, Devin, this is Dil.
We talked before I made the Jordan Belfort song.
And I would love to come perform at your event.
I'm a music artist.
And it didn't even click for him.
I'll get to that in a minute.
But he ended up being like, OK.
So I talked to him and we kind of set it up.
And then it was definitely coming together at the last minute, sort of.
So this is probably a couple couple weeks before the event.
And so I'm like, all right, I have a place to perform.
I'm just going to book a hotel and send it out there.
So I just booked a hotel near Times Square.
I sent it out to New York.
One of the best decisions I've ever made in NFTs.
First of all, there was always satellite events that are free to go to or something that's free to go to all day, all day.
So even if you couldn't go into the conference how many people were there you think that's a
good question I I think in the thousands like oh definitely like like I I think around maybe
I don't even know but maybe 10 000 but that's also just a random number so don't quote me on that
um so there's a lot so there's definitely a good amount of people at nft nyc and i think it's
growing every year um and so anyway to to really finish off that story like i just sent it out
there with no plan i ended up meeting so many incredible people i sat down with with devin uh
just amazing people in the nft community like you just meet people that are interested in nfts so
i mean i'm not sure if
there's anyone that like strikes to me is like i saw gary v like i didn't meet him i saw him you
know like i don't know if there's anyone that speaks to me it's like some huge person that i
like met but like i met you know tens or hundreds of people that are just nft collectors some of
them ended up buying my nft someone came up to me and shook my hand and said hey man i've been
meaning to buy your vip nft
but i wanted to meet you in person and then he went out and bought a vip for a half an eath right
after that so just that oh yeah i guess to like simplify it like just being there i'm meeting
people who buy nfts and so just by being there i met tens or hundreds of people who buy nfts like
i made it probably cost me like a couple grand to go there, but the long-term sales I made from being at NFT NYC are probably over 10 or 20 or plus.
It's hard to say, but I can at least say for sure that there were sales directly connected to NFT NYC that paid for the entire expenses and some.
So think about that.
I got to go there build my brand i had to pay
everything up front but just the sales i made from being there ended up being profitable i did the
same thing in miami and the same thing happened so i've and there's uh what was in miami art
basil art basil so i went to art basil which was a lot less last minute i actually spoke three times
and had a private yacht party for my collectors there
so like this is the type of stuff i do for my collectors we had a private yacht party
which was actually private yacht party this shit is crazy i didn't pay for it it was funded by one
of my collectors who's starting an nft hedge fund and so they're just throwing their genesis event
for their hedge fund and to them they were happy to get two boats but
then we're on the boat just toss you another boat yeah so we're on the boats with our collectors
how big is this boat these were big like 100 foot holy shit yeah nice shot i think maybe 70
80 damn they were nice they were really nice double decker double decker yeah really nice
like lounge and so we're on the boat sun's coming down miami
beautiful weather and then the guy blake who is one of my top collectors he spent a lot of my nfts
he paid for the boat he paid for the event he comes up and says dude thank you so much for
coming and bringing all your people to this and i'm like thank me you made this possible for all
my people but i realized that for him the value of having like a bunch of
my collectors who are also kind of like bigger nft people is exactly what he wants for building
his nft fun so i'm realizing that like and for example we'll get to this to nft the new nft nyc
i'm super involved in doing a an event a web 3 nft festival yeah and so again now for nf the new nft nysc i'm literally
headlining a festival that someone else is putting together for me and i'm just kind of connecting
people and bringing in the artists so like let me get back to that so and first nft nyc was like a
last minute thing i almost didn't go i ended up performing having amazing time and selling
enough nfts to pay for everything and then some.
And probably building my brand so much that makes it way more than the value of the NFT I sold.
So, went to Art Basel, Miami.
Had a few speaking opportunities.
Same kind of experience, just even better.
Like, you can see some of the videos I got from that.
They're incredible.
Like, some of the stuff I have on my Instagram and YouTube.
I got to speak at some big events about music and NFTs.
So then, now less than a year later nft nyc happens again this time i was announced on the first official
round of speakers for the actual conference meaning i'm speaking about music nfts at the
actual conference i'm saying i don't have to worry i don't have to worry about getting a ticket
i don't have to worry about not being able to afford that because let me tell you i still can't
afford the damn ticket.
As much sales as I've done, I mean, look, I've had a good year,
but I'm still an independent artist trying to connect the dots.
Yeah, you reinvest everything in yourself.
I reinvest.
It costs me money to make the sales that I've made.
And so I'm still trying to connect the dots.
I'm not like a broke, starving artist,
but I'm still a young guy trying to connect the dots.
And I'm not sitting
on you know millions of dollars of crypto which i i i and i'm very this is another culture thing
like especially with radio now i talk about this all the time like some people judge a book by its
cover they hear crypto rich album and they just think the wrong things because you get some of
the like i don't know we'll call them like art freaks like we get the art freaks who just don't
like crypto rich because it's talking about crypto and being rich and they you know they're just more I don't know, we'll call them art freaks. We get the art freaks who just don't like Crypto Rich
because it's talking about crypto and being rich.
And they're just more like,
I don't want music to be about that.
I want it to be about something that I consider
to be valuable culture, right?
Let's put it like that.
Because some people will look at my Crypto Rich album
and say that it's not culture or not valuable culture which is you know pretty uh
offensive and maybe judgmental we'll call it in another way look people it's subjective people
are gonna like stuff people are gonna not like stuff i see what you're doing hacking culture
with it i'm saying keep keep the vision of also diversifying which it sounds like with your next album as well
like you're doing that so that you don't just just pigeons pigeonhole yourself to that because
being in the space and leading the way of the space itself is enough the art is is all bonus
after that yeah it's like okay well what am i actually like is this music i really fuck with
whatever which crypto rich was but like in future albums and stuff like you got to make sure you do that i totally hear you yeah i mean i think that's one
of my best things that i do really well is that i can make the music around a particular concept
that's still really dope entertaining music it's funny it goes back to my genesis of making the
jordan belfer song right like it's like it's like that song was big because the music's pretty good, and it's definitely a
banger, but the concept made it big. And so I've seen that when there is a story driving the
success of music, it is very much having longevity and having a organic, natural, exponential growth
over time because the story is driving the music, rather than some kind of algorithm hype or some kind of TikTok trend,
you have a song that's driven by a story
that is independent of the song.
So Jordan Belfort's song is driven by
Wolf of Wall Street movie, which has a life of its own.
Yes.
Now, Crypto Rich is the same thing,
because Crypto Rich album is this dope album,
the music's dope,
but it's also driven by the story of crypto
and the success of crypto and the success of
crypto and my story and so i think that as just like with wolf of wall street why didn't the
song blow up in year one why because nobody knew the movie most people did not see the movie
at the end of year one yeah i don't know about that a lot of like i saw that shit in theaters
that like yeah but it was still well that's why you probably knew the song before the average i didn't i i learned i learned the song like a
month actually i can't even remember if it was during senior senior week i don't i don't yeah
but that that's nothing because when you really think of it like most people didn't know this
song until years like there's people who just
found out about the song in 2020 and 2019 and there's a lot and and so but there's a lot it's
not just some like because like we're getting uh millions of streams per month now so think about
that like the first year and a half like we got a million streams. And so it's true that people in the in crowd
kind of knew it early.
But when you think about the actual long-term growth of it,
I would say that it really proliferated the growth
with the growth of the music.
Over time, sure.
So I do think crypto will be the same way,
where as more people get familiar with the concepts
of crypto and the story of crypto,
that gives Crypto Rich album more room to run. And it's like how the Jordan Belfort song pretty much only had
as much room to run as the people knowing the movie. I mean, sure, some people heard the song
before they heard the movie. I've heard rare cases of it where someone goes, oh, wow, I had no idea
that song was about this movie. But the most common thing is that people liked the song because
they knew the movie and so i think that as time goes on people will like crypto rich because they
understand the story of crypto and the album's significance within that story so i don't know
that's just kind of something i think about how the music can grow with the story instead of
growing with the hype of like you know the algorithm or just
the song being hyped on did i did i see that jordan's getting into nfts too yeah man dude
i told when i was on his podcast two years ago i said hey jordan i made this song called crypto
rich it's about crypto and nfts and ah bitcoin's a scam really scam yep on his podcast yep i was trying
to show him crypto rich this is like 2019 it's really a scam i gotta tell you yeah so i mean
it's it's it's funny because he kind of like rushed right over it when i was trying to tell
him about crypto rich and trying to be like yo like this is a cool like this is a cool follow
up for jordan belford song like i'm but he was probably more thinking like ah crypto that's a scam and now and now he's just making another follow-up scam song
but now jordan belford's big into nfts and into crypto and also big into ducking my calls
so any but no i've hit him up a few times and tried to be like yo we need to connect but
seriously if there's anyone that should own my nfts it's the guy that's already integrally connected to my career true um but anyway that
song made him like he was already on the way to pop culture fame given the nature leo played him
in a hit movie but that song put a fucking visual on it like crazy there's no doubt about it yeah i mean definitely so yeah he's
into nfts and crypto now and i think somewhere along the way he will realize like who i am and
what i've done in the space but i don't know i'm i'm one thing that feels nice is i'm getting to
this uh with the twitter thing like i'm settling into this place where it's like all right like maybe i don't need like anything like maybe maybe i don't need any of this shit like maybe i can just like
keep making my music at home and like having you know doing things my way and sell to my audience
and maybe i don't need you know jordan belford to buy my nft or i don't need a you know a label to
do something for me like that's kind of the dream right and and what's
cool about radio is like part of the dream is like i took a trip to la uh like two a week or two ago
and i was there for a week and then i was hosting my radio from la so it's not just like music nft
radio coming to you live from philly it's music nft radio coming to you live from wherever i am
so it was pretty cool to be like hey we, we're in LA for the first time.
And so I was telling everyone on radio, my vision is like,
imagine that day when I'm on a beach and I'm just like,
hey, it's Music NFT Radio.
I'm coming at you from the Bahamas just hosting on a beach.
I just think that's cool.
And it's completely like an inversion of how the radio works.
Because right now there's no radio that's coming at you live from wherever the star host is or whatever.
It's just like, hey, we're coming at you live from Philly or whatever.
So I do think that's cool because also the dynamics of it.
We had one of our moderators and co-hosts was at Smokers Fest in LA.
Smokers Fest.
And so we were just thinking about
he could go around
talking to artists, interviewing artists,
playing them on radio from his phone
to the live listeners.
And we were just thinking about it
how this can be the future of
putting an artist on the radio when you're live
in person with them.
So it could be like, hey, I'm here with Dil.
Like you could literally like he could walk around with his phone and like the artist.
When does fast grocery delivery through Instacart matter most? When your famous grainy mustard potato salad isn't so famous without the grainy mustard.
When the barbecue's lit, but there's nothing to grill.
When the in-laws decide that actually they will stay for dinner.
Instacart has all your groceries covered this summer.
So download the app and get delivery in as fast as 60 minutes.
Plus, enjoy $0 delivery fees on your first three orders.
Service fees, exclusions, and terms apply.
Instacart, groceries that over-deliver.
Carry an interview artist one by one on the radio and have like hundreds of people listening.
Have like hundreds of people listening, right?
So yeah, we're just thinking of like the future of this
and it's something that's so different.
So like every day we're just realizing things
and that's the other thing.
It's like-
I'm sorry, real fast.
Have you figured out a way to also do
high quality audio of yourselves talking?
Yeah.
It's like, yeah, but not only for me because other people
aren't gonna have the setup i have i know so i'm saying like only for the people who are hosting
yeah like you have a mic yeah we can we can i'm usually the only one that does so because you
need you need a mic setup to do that yeah but yeah it is pretty cool it gives you really high quality
and you know we're just kind of building this out of
what we think and what works best but one thing i've realized is like we're almost we're on our
way to a thousand hours now of hosting radio and like it takes a long time to figure out all these
stupid little things and a lot of it is stupid little oh i should i should click that button
when i do this because that's the damn way the app works right now right we know that from doing like tiktok or something where it's
like oh you got to do this thing and then next week they update you got to do something else
and there's like always like some kind of glitch that you're working around like oh i know if i do
this thing it's gonna glitch so i have to avoid that thing so it's all this random stuff for
using an app right that we're all used to this because we know it from like tiktoks and stuff so there's a ton of stuff on twitter spaces where it's just like some random thing about using
the app that has now become like my guarded secret have you thought about or not thought
about have you heard about any rumors about changes to the product with Elon taking over now? That's a good question.
No, but I'm so bullish on Elon and what he does.
Like I've been holding Tesla for a while.
As soon as he announced the bid on Twitter,
like when it was just a random tweet,
I instantly bought Twitter stock.
Like I bought on that move.
Like when he first tweeted that he wanted to buy Twitter,
I think a lot of people thought it was a joke,
but I just thought it was serious because it was.
I mean, I was right.
I saw him make this offer on Twitter.
I'm like, yo, I agree with him.
So I bought a bunch of Twitter stock,
and then a few days later, whatever,
it came out that that was actually going to be real.
What's your opinion on that whole thing?
I think it's amazing.
I think Elon Musk is our best chance of having a free speech social social media i don't think it's going to be like black and white obviously i don't think he's going
to come in and then twitter's completely free speech but i think that elon musk to me is the
best example of like someone that i think actually is going to try to move it towards free speech
and he also has the right um ingredients of like a it attitude
like he he he is he can actually tell anyone in the world to off he doesn't have to like
worry about getting you know funding from this next you know person who's gonna have some certain
agenda like he actually has uh that kind of us government a little bit yeah like when you look
at and this is my theory but like
when you look at the bitcoin thing in april 2021 when he sent out those tweets that was someone
tapping him on the shoulder going oh you still want that funding you're going to yeah yeah i
mean you got the you got the government for sure that you got to worry about but at the same time
i don't think the government is inherently no the government is pro free speech on some level
i think that on on a constitutional and law level you know the government is is technically pro free
speech now you could also people that occupy it right now people are having some trouble with that
true but anyway what it comes down to is i think elon musk is the right person to fight the battle
and i do think because of his
financial position and his status in a lot of other things he can actually do what he wants
in a way that's that's uh more powerful than somebody who is you know a hired ceo that is
just trying to keep their job as ceo and satisfy the board right right Elon is more like a independent entrepreneur who just
came and bought the whole thing and sure he's gonna have to satisfy the board and satisfy the
government but at least he won't be as easily swayed by some of the things that I think have
created a negative culture in Twitter it's a it's a very brave thing he's doing because the
the rage of the machine that he is opening himself up to i mean he already had it to an extent whenever the richest guy in the world on paper
he already had it but elon didn't control areas of the court of public opinion you know the the
court of speech and he is now bought into one of those main pillars which twitter is absolutely one of them and
we have a weird world where there's a disconnect between elites trying to do what they think is
for the common good some of them some of them are just fucking evil people versus what human nature
shows is the result of things over time and to make that way more in English. It's like
There's a lot of speech that's maybe not on Twitter right now that I don't like at all
Right because it's it's horrible shit and it's like yeah and selfishly I'd never like to fucking hear that
I'm glad it's not there. The problem is when when you look at human nature
We know that it never stops there.
Once you give people the power to remove that or say like, oh, you can't talk, they never stop at that person.
Then they go to someone else and lesser and lesser – it's a slippery slope scenario.
You go right down it with Cresco oil and we have seen that.
You see ridiculous shit get banned or get accounts banned or get flagged and it's like it started to feel
like i i know people overuse it all the time but it started to feel like you know some fucking weird
futuristic movie where there was like some you know truth tellers above you telling you what
the truth is and it's like well no that's not that's not what we need. So what's bizarre is that any other time the richest man in the world would buy a pillar of the public square on like that idea on paper, it would horrify me.
On the one hand, it does.
And I'm going to hold him on.
Look, I'm a fan of Elon Musk.
Right.
I'm not a fan boy.
I will.
I appreciate what he's doing.
I like him.
I will keep him honest to it.
Like, if he doesn't do things I don't like, I'm not going to sit here and be like, oh, it's Elon.
Fuck it.
We'll go with it.
Like, there's a lot of fanboys.
I don't like that.
But even though he is the richest man in the world buying that right now and that idea horrifies me, I also simultaneously think our world is so fucked up right now that it's one of the best things to happen in the last five years.
Agree.
Totally agree. And I would say that the only problem with that comparison is that Elon did not buy the right and free town square it's like he's buying the swamp so like
in my opinion someone like him knowing his goals and energy at least uh assuming that you know he's
honest and has the goals that he states he has then i think that he could only improve the
situation there and and that's genuinely how i see it and also i, I do see him as having the right attitude and the right energy. I mean,
he's talked about free speech a lot. He's talked about how that's one of his goals. I think based
on what he says and the things that he tweets, he's a supporter of free speech. And also,
what I like about him that is so apparent in his tweets and also so apparent in the move to
purchase Twitter is that he doesn't think
inside the box he doesn't follow the rules like just i know it's so simple but just the fact for
him to think i'm gonna buy twitter like is a fucking genius level like like because because
most people just go oh twitter's banning me, you know, screw that, you know, whatever. Trump got banned on Twitter, okay?
But Elon Musk is like, you know, maybe towing the line between getting banned on Twitter with the SEC.
I mean, not really banned on Twitter, but we can say that, right?
Well, now he won't.
And so now the dude just says, I'm going to buy Twitter.
And so I love that outside- the box thinking and i think if you just read through elon musk's tweets you realize that the dude says stuff that comes from genuine creativity
and and and a lot of like it's just when to me he's proved he proves to me that what he does
and the way he acts comes from more or oftentimes comes from a sense of genuine creativity rather than just, you know, saying what the court of public opinion wants to hear or saying what he thinks people want to hear.
You know, he'll tweet some shit that is like to me hilarious.
Ain't nobody wanted to hear that.
But damn, he's right.
And that's what that's what is convincing to me.
When someone's able to say things that's
like nobody wanted to hear that necessarily but damn he's right or even just like dude it cracks
me up like to see this multi you know huge billionaire the richest man on earth he posts
a picture of bill gates looking fat as shit because bill gates fucking nagged him and he says he says if you want to lose a boner fast look at
this i'm just like dude this guy doesn't give a fuck and that is who i want running twitter so
that's the end of that story yeah and and people are showing their ass right now the people who are
who are hysterically complaining about are just showing that they just they want to be able to
ban things that they don't like and again it never stops at the stuff that i would agree with them i don't like it either you can't
fucking do that like when people talk about steve bannon or kathy griffin the latter of whom was not
banned those people should have been banned because that wasn't free speech what they did
like steve bannon avid i'm not going to repeat what he did, but he called for direct harm and death to public figures.
You can't do that.
Kathy Griffin did the same thing, holding Trump's head in her hand in a fucking picture.
She should have been banned for that.
That's not free speech.
Unfortunately, if someone, and as fucked up as this is, but if someone says like hateful language to other people, it is free speech.
Punish them in the public square by laughing at
them and saying what a fucking dumbass let the law of average like like again like if when art is bad
people people prove it's bad because they don't go they don't go view it they don't go buy it they
don't go listen to it same shit when speech is bad people will prove it you look if you get three
percent of society that wants to run around and say something fuck it let them do it it's three percent of them you know what i mean like they're not gonna then
as long as you keep it in the open where we can all see it it's not gonna spread when you make
it hide underground and tell them they can't do it now people now people want to touch now people
want to see now people want to know totally i mean you can't have it like that man also this just
goes to show i think why the move was so genius again
because it's like for this guy it's like he's got so much money like 50 billion or whatever it is
just to prove all of your hypocrites and show and just to point out exactly who's a hypocrite because
in my opinion elon musk has has done this the right way in so many ways so anyone who's pointing
at him as something negative,
to me, as a reasonable, I like to think I'm a reasonable guy,
I'm like, if you got a problem with this Elon Musk stuff,
I'm looking at you funny because I want to see what is your agenda?
Like, what could you possibly have to say
that's wrong with wanting there to be more free speech?
I've still been looking for criticism that has real merit since he bought
it and none of it has that i've seen it's all been politically motivated of people who feel
threatened by the fact that suddenly they can't control what's on there and what's not anymore
and it's like all right man you know and it becomes something that's not a left and right
thing they will be anything doesn't matter what direction you're in at some point like right now
obviously it skews more right but like it will be anything that is not according to the exact
standards of whatever the public speech is supposed to be and that is a fucked up world i don't want
to live in so you know i'm rooting for him and and again like i'm going to hold him to the things he
says and that's that's all we can do but so far you know looking at the earliest days of the reaction to it, I think it's a very necessary reset button.
No pun intended.
Yeah.
I mean, I don't know.
I think there needs to be free speech.
People need to be able to say what they want.
You know, I don't know.
I don't know why people don't want free speech or things should be controlled like that.
I mean, I just think that's
super problematic for so many reasons so that's where i stand on that and i know as a person like
i you know my goal i guess is to be one of those guys who's like so successful but i'm still me
like i'm still on my twitter and one of the you know one of the most conscious like you'll see
with you know you see it with elon
musk you see it with kanye west you see it with donald trump these guys who control their own
social media and don't have anyone filtering their stuff they get a very polarizing reaction
and like i personally think all that like you know i mean not like there's no political affiliation like
what whatever anything that's like super filtered and like everything they're saying is like super
filtered in line with like some fucking bullet list of like what their public opinions are
supposed to be like when i see this stuff i am like so so lame you can read i think i i read
right through it but then i also realized that like the average
person is like probably gonna like look at that bullet list and be like oh yeah i agree with that
i agree with that i agree with that and and and meanwhile i look at a uh elon musk pick
put it putting a picture of bill gates and saying way to lose a boner fast i'm like whatever that
guy says i like that guy so this is a different way of seeing the world i don't know i i just like that and that's you gotta remember people on the other side like that's of the
equation where they're looking at the bullet list of whatever it is you're talking about and they're
agreeing with it that's what they do so that's what i'm saying i don't want to fall in the trap
of like anything someone says but like yeah when he posts a funny picture like that it's it's funny
like it's a humor in life bill gates is is an asshole. I enjoy laughing at that guy.
So it is what it is.
But anyway, man, I got to piss.
This has been a fun conversation.
I'm happy to see you growing in the NFT space with music
because you're leading the way in a lot of ways
with the ways to monetize this.
And the radio concept is really, really fucking cool.
I think that's got a lot
of potential i mean really i think that we can keep growing this radio it's like
imagine when we hit a thousand people ten thousand people there's no limit you could have a million
people in twitter space and then it's like when i and now i'm i'm really ahead of the game right
now so it's like if i keep building this platform i think the labels will be coming to me and they'll
be saying how do you sell NFTs?
How do you make NFTs?
How do you do this?
So that's kind of what I'm pushing for.
Now I can really see clearly the value of the internet and social media.
I mean, it's also related, right?
We're in this conversation about Twitter, Elon Musk.
What are all these things related to?
It's that you have direct to audience power. And someone like Elon Musk has made billions and
made a fortune and still goes direct to his audience. And that is so powerful. It's so
powerful, in fact, that people try to shut it down. Because when you can speak directly to
your audience, it takes the middleman out. And there's some people that don't like that kind of power,
and they want more control over the way things happen, right?
They want to be able to say, hey, you, Elon Musk, you're our CEO.
You're only allowed to say this bullet list of things.
But I believe in the people who are able to break past that and say,
hey, this is really about communicating with people directly.
And as long as they're not hurting anyone, you can post a picture of bill gates and say lose a
boner that's funny as shit on that note on that note thanks for coming in brother yeah thank you
man this is great all right everyone else everyone i'm like words are hard right now everybody else
you know what it is give it it a thought. Get backed. Peace.