Julian Dorey Podcast - #352 - Rap Mogul UNLOADS on Dreams, Delusions, Kanye’s Secret & Nike Story | Charlie Rocket

Episode Date: November 5, 2025

SPONSORS: 1) MANDO: Control Body Odor ANYWHERE with @shop.mando and get 20% off + free shipping with promo code JULIAN at shopmando.com! #mandopod PATREON: https://www.patreon.com/JulianDorey (***...TIMESTAMPS in description below) ~ Charlie Rocket is a Grammy winner, Emmy winner, entrepreneur, keynote speaker, content creator and philanthropist! This video explains the inspiring life journey of Charlie Rocket! With 9,000,000 followers across social media supporting his movement. Charlie Rocket has changed the lives of millions. CHARLIE's LINKS: YT: https://www.youtube.com/@UCh4ObkiF1Q0wga_eBBYY-Hw IG: https://www.instagram.com/charlie/?hl=en onceuponacoconut: https://www.instagram.com/onceuponacoconut/?hl=en FOLLOW JULIAN DOREY INSTAGRAM (Podcast): https://www.instagram.com/juliandoreypodcast/ INSTAGRAM (Personal): https://www.instagram.com/julianddorey/ X: https://twitter.com/julianddorey JULIAN YT CHANNELS - SUBSCRIBE to Julian Dorey Clips YT: https://www.youtube.com/@juliandoreyclips - SUBSCRIBE to Julian Dorey Daily YT: https://www.youtube.com/@JulianDoreyDaily - SUBSCRIBE to Best of JDP: https://www.youtube.com/@bestofJDP ****TIMESTAMPS**** 00:00 – Seeing the Future Through Dreams 12:43 – Living a Great Story & Brainwashing Yourself 23:32 – Proving the Doctor Wrong & Running an Ironman 34:04 – From Food Addiction to Moderation 45:51 – Finding Fun and the Wheel of Fortune 59:51 – Dreams, Manifesting & Law of Delusion 01:15:43 – Nike Dream Crazy & Winning an Emmy 01:23:15 – Becoming a Magnet for Luck 01:32:17 – Signing 2Chainz & Acting as Manager 01:43:45 – The Fight That Changed Everything 01:56:09 – Creating Identity & Becoming a Winner 02:06:58 – Expecting Miracles & The Dream Machine 02:17:57 – Flying Colors & Finding Joy in Work 02:23:48 – Fun & The Power of Insecurities, Kanye 02:31:58 – Fired by Soulja Boy, Kanye VMAs 02:47:20 – Servitude, Michael Jordan & Human Potential 03:01:01 – Moms are the best CREDITS: - Host, Editor & Producer: Julian Dorey - COO, Producer & Editor: Alessi Allaman - https://www.youtube.com/@UCyLKzv5fKxGmVQg3cMJJzyQ - In-Studio Producer: Joey Deef - https://www.instagram.com/joeydeef/ Julian Dorey Podcast Episode 352 - Charlie Rocket Music by Artlist.io Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 Charlie Rocket, this is a full circle moment for me, my man. So back in 2019, before I had this podcast, and I was trying to figure out a lot of things in my life. It was like a very important year for me, like self-discovery, if you will. I remember seeing a video of you on Instagram at the time. That was from the Ed Milet show where you walked Ed through this theory that you had discovered on life called the IMU theory, which I am telling you to this day, you and I were talking off camera. I told you it's been mentioned probably 20 different episodes throughout the history of my podcast. I tell it to everyone I know it is the best theory I have ever heard in my life.
Starting point is 00:00:53 It explains human existence and human relationships all at the same time. And I'm sure we'll go over today so people can be refreshed on what it is if you haven't heard me say it a million times. But dude, like whatever that perspective was that you captured through your strictly like your curiosity to then put all these different things together across culture, I was like, that guy is a fucking genius. So to see that you eventually saw a video of me talking about that all these years later and then found me through social media and you and I have become friends, it's a really, I don't know, it's a really special thing. for me and very validating in kind of where I'm at at this point. So thanks for being here, bro. What's crazy is when I saw the video of you, I was like, this guy articulated it better than I did. I said, this guy's a genius. And immediately, I was like, I got to get this guy on the phone. I'm the type, when I'm inspired by somebody, I have to talk to him. I like that.
Starting point is 00:01:48 And I'm like, I have to ask them questions. You might be looking at me and a smart guy. I'm like, no, this guy is smart. This guy's the future. I've always had this gift to being able to like see around the corner of like almost like somebody's future yeah i've never actually seen somebody as they are today i only see like their future version and that's what made me like a good manager like i take somebody who literally has nothing and i only see their future i don't even know how not to i do not see that they don't have this or that but when i saw you i was like oh my god this guy's the greatest thing that podcasting has ever had and i truly believe that i tell my girlfriend i'm like this guy this is the got right here. Well, thank you. That's pretty crazy to hear. What does it use like what makes you
Starting point is 00:02:32 able to see in people their future rather than who they are right now? I think it's um, uh, uh, I'm naturally a delusional optimist. Delusional optimist. Delusional optimist to where like I see a lot with my like heart instead of like my brain. So brain needs. to like be realistic, heart just kind of knows stuff. Like, for example, if I were to say, like, follow your, what would you say? Dreams. Okay, what's another thing you would say? Follow your heart.
Starting point is 00:03:10 Okay, those two things. Yeah. Now, name another organ. Follow your brain. It feels weird, right? It's a little off. Both are organs, though. Yeah, they are.
Starting point is 00:03:20 And, like, dreams are never associated with the brain. So it's like, when I, like, feel something, I don't feel like. it here. This is going to, my brain is going to tell me, okay, this guy's on the come up. How many views does he get? Or like, oh, no, he's doing all right, but I mean, it might not be Joe Rogan, but it's like, but that's all, that's the brain's job, right? Sure. I have been extremely blessed in my life to learn how to get my brain to be an employee for my heart. Usually it's a war. It's usually a war. Heart says, I want something. like something or oh my goodness that's my dream i want that brain goes into this place of liking it
Starting point is 00:04:05 first brain's like that's a great idea but but there's like this like there's this place called the valley of reality and that's where like most everything dies and it's because of the brain brain says uh no what about if this happens okay we need to be smart about this and let me like connect dots based upon my current knowledge nothing to deal with the future brain doesn't even know what the future is brain only can think about the past or how to size somebody up or something up or a dream up so i've just been very blessed to be able to get my brain to be like heart you know what you're doing i'm here to work for you because when the brain takes the lead, man, it's like, it like really messes some stuff up.
Starting point is 00:04:58 It gets crowded up there with a lot of thoughts. It gets really loud, too. I mean, from one overthinker to whoever else is listening out there that can understand that. That's the pitfall. But I think, you know, there's also something ironically, based on like the IMU theory that you gave, this kind of ties right into it. But there was something very inspiring and seeing you and your come up and what you did.
Starting point is 00:05:23 because you literally started in your mom's basement as a kid, you know, like underdog and you just loved one thing above all, which was music. And you're like, I love hip hop music. So I'm going to fuck with this. And I think a lot of people out there when I'll talk with people who are trying to start something, whether it's a podcast, a YouTube channel or, you know, some new endeavor, their brain kind of comes right in and starts in the conversation, be like, well, what if I can't have this? or, well, I have thought about this and I don't know if I could be able to do that. And yet I go back to when I first started to do this
Starting point is 00:05:57 and I know it's the same way when you were a kid starting to do what you did. It's like, you just didn't think about it. You're like, I fuck with this. That's what I want. That's what I love. I'm going to go for it. And if that's delusional, then I love being delusional.
Starting point is 00:06:10 Delusional was amazing, bro. Yeah. Oh, my God. Let me tell you, man. Being delusional, like, I'm a delusional optimist. So, like, if I were starting a podcast, let's say, for example, I would go into it and be like, okay, who's the biggest in the world? Oh, wow, there's a lot of big podcasts. It might be easy.
Starting point is 00:06:33 I actually do this all the time. I always go to, like, it's easy. It's kind of like a little, like, life hack or, like, theory I have. And I always just need proof that it's easy. Hey, guys, if you haven't already, please hit that subscribe button. It is the number one thing that we need to get our videos into the algorithm. So I appreciate all of you who have been doing that and all of you who are going to do so now. Enjoy this episode.
Starting point is 00:06:58 And I'm like, so I get to talk on a microphone, have really interesting conversations. And I get to like learn how to like edit a video. And if it goes viral, then I'll get more listeners. So I just need to get really good at like talking and editing. I'm like, okay, that sounds pretty easy. How long did it take for like this podcast to blow up or this podcast to blow up? Okay, that's it.
Starting point is 00:07:26 Like that's really not that bad. And then I actually show up because I believe it's going to be easy versus the brain takes over. Well, how am I going to get my first guest or like, who's going to like set up the lighting and like, oh, I don't know how to edit. And then now I'm, I didn't even start a podcast at that point.
Starting point is 00:07:44 I'm done. I quit. of reality took me out the game because you start thinking it's hard yeah and the reality is it is hard do you think some of that has to do with subconsciously you're thinking about the time right when you when you're thinking about a test and something that's hard a lot of the reasons that it's hard is not because it's like fucking rocket science or something like that it's hard because it's like you start thinking about oh how long will take me to figure that out or learn how to do this thing that then allows me to just do the baseline to get better at that thing over time
Starting point is 00:08:16 which takes how much more time, right? Like you start, you start like almost quantifying in your head time as the ultimate barrier to what you want to get. I'm going to just tell you a story. Okay. I'm in the music business. I'm managing some of the biggest artists in hip-hop. I'm 300 pounds, and I'm at Two Chains' house.
Starting point is 00:08:46 in this Grammy week and we're most likely about to win our very first Grammy. We were nominated for five Grammys. I have the biggest studio in Atlanta with my business partners called Street Execs. I had amazing business partners, Tech, and out. I have five of the biggest artists in hip-hop.
Starting point is 00:09:07 I remember Atlanta's radio station Hot 107-9, did the top seven at seven, and I had six out of the seven songs. Like, I was, like, this chubby little white kid from Atlanta who had a dream. And, like, I became, like, like, the king, I guess, of sorts. It's like a manager. Yeah. And I met two chains' house.
Starting point is 00:09:31 And I reached down in the closet to pick up some socks. I was staying in his guest bedroom at the time. And I passed out. When I got up, I could not stop the room for spinning. I'm going to say this for four days. I wasn't in the closet for four days, but I couldn't get the world to stop spending for four days. Come to find out I'm diagnosed with a brain tumor.
Starting point is 00:10:00 In my entire life, I was always one plus one equals two when it comes to business. That's a very, if I do this, I will get this. And my mom, she would always say to me, like, in my success, she's like make sure you put god first and thank him for this and i'm like i don't know what that means and i would be honest with her i was like i passed out those CDs every night at 4 a.m. even when we have the number two song in the country i'm outside the club in my suit at 4 a.m. passing out the CDs i'm like if i do this i will get this one plus one equals two here i am sick with a
Starting point is 00:10:46 brain tumor, 300 pounds in the music industry, and I closed my eyes, and I would see my dream. The dream I buried. I buried it when I was a kid. Your brain buried it? My brain buried it, because it was, it didn't make any sense. As a kid, I was chubby. I was short and I was slow. But what was my dream?
Starting point is 00:11:14 I wanted to be an athlete you get to that age you need something to be good at for girls to like you duh I'm not making the team so I buried a dream because I needed something to be good at simple and so I went into business so here I am sick with a brain tumor
Starting point is 00:11:36 close my eyes and I see my dream and I look at my life as if it was a movie I actually saw like a screen in a theater and I said here's a here's a really good kid named Charlie he buried a dream he went on to to be a businessman and make a lot of money and make a lot of really good things happen and he gets sick and he dies and I said that has a terrible rotten tomato score like that movie i'm like i'm like that's like a 19 it's like one of those like embarrassing rotten tomato scores so i asked myself and i'm very sad and depressive this time scared really i'm
Starting point is 00:12:26 laughing about it now but my brain knows how to like erase a lot of pain this is 2017 this is 2017 impressive i remember i you've told that story not this exact story but you've told like Stalker vibes. Okay. It's all right, bro. It's in there. Okay, so I say, what would make a good story? What if I lived a good story?
Starting point is 00:12:51 That'd be a good round tomato school. And so I started asking myself questions. Well, what if I left the music industry? And what if I went and chased my dream of being an athlete? Brain kicks in. Come on, Charlie. How are you? going to make money. Hart says if I'm going to die, I need to know what it's like being an
Starting point is 00:13:14 athlete. Brain kicks him and be like, you need to be realistic. You're not going to play for the Lakers. You're not going to be in the Olympics. We're talking about you're going on a jog. I was like Hart says, no, like when I was a kid, I was eight years old. I wanted to be an athlete. My favorite company was Nike. The first stock I ever bought was Nike. Like I love Nike. Michael Jordan, I would read every book. No, for real. I had a choice of wearing A-6 today. And I put on the Nikes because I was like, it's good ju-ju.
Starting point is 00:13:46 It's good freaking ju-ju. I love Nike. So my heart started taking over, and I was like, what if, what if it's easy? Okay. This is where the delusion or optimism comes in. And it's like, what if I left the music industry? What if I went and did the most difficult thing I had ever done? What if I did an Iron Man?
Starting point is 00:14:14 And what if I lost the way? And what if I become a really big inspiration? What if Nike actually needs somebody like me more than they need just another person who runs fast? What if I made a fan-made Nike commercial and it was like the most inspiring Nike commercial ever? What if Nike sees it? What if Nike signs me and what if my dream came true and what if that inspired like millions
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Starting point is 00:16:34 That's annoying. What? You're a muffler. You don't hear it? Oh, I don't even notice it. I usually drown it out with the radio. How's this? Oh, yeah.
Starting point is 00:16:41 Way better. Save on insurance by switching to Bel Air Direct and use the money to fix your car. Bell Air Direct, insurance, simplified. Conditions apply. And allow their heart to drive and not their mind. And I kind of brainwashed myself. Now, brainwash sounds like a really bad thing.
Starting point is 00:16:58 But, like, if I were to ask you a question, Julian, if your hands are dirty what are you going to do wash them all okay so why is brainwashing a bad it depends on the context i see exactly what you're saying if my brain is dirty with negative thoughts thinking this is not possible what's the right thing to do clean it off clean it off and so like i literally brainwash myself and i got my brain basically working for my heart and i was like no we're going to do this how did you do that and how long did that take to do that to do what to actually brainwash yourself oh it's it's it's it's a couple days couple days yeah it's a couple days because the second i can see something i believe it my eyes don't have to be open to see
Starting point is 00:17:41 but if you're sitting in the dark and you can't see anything you just sit there until you see something because it is there like literally like if you were to close your eyes right now you might not see anything you sit there long enough you will start seeing things And I kept seeing this commercial with LeBron James and Serena Williams. And I literally believed it. And I went to my artist. I went to my business partners.
Starting point is 00:18:16 And I told them what I was going to do. How old are you at this time? 28, 29. You're young as hell. Young as hell. You're like a star in your business. Yep. You're making a lot of money.
Starting point is 00:18:29 money and you're like I'm ready to just like hundred three thousand I'm just walk away on top I'm just going to walk away and go live an interesting life that would have a good rotten tomato score because more money does not mean the movie's going to be good it's actually like we're just going to make more money but like you are sick and you're going to die no no no no so I left I left. And everybody was wondering, is Charlie okay? Like, we know he's sick. But he's sitting here talking about he's going to be a Nike athlete.
Starting point is 00:19:09 And I would, like, speak it to everybody I had a chance to speak it with. And I would say it in a way. I wouldn't even let people have an opinion. They would probably have opinions when they're not talking directly to me. But you know how they say I'm not going to say anything I don't want to jinx it Yeah
Starting point is 00:19:34 And then you know how like they'll say like Oh like I'm just going to like go into hiding I'm going to pop out like And it's like I'm not even going to tell anybody No more talk I'm just going to do it I was the opposite You spoke it into existence Well not just spoke it
Starting point is 00:19:50 Like there's like this process I have in like My like delusional optimism and like me brainwashing myself into believing something's going to be easy because at this time I'm not looking for any hard path. I'm like training for the Olympics might take eight years. That sounds hard. I'm not going to do that. I was like, I'm going to find the easiest path for my dream and it's going to be easy. But what I do is I tell everybody what I'm going to do. I remember, I told this doctor, okay, I'm going into the doctor's office and I'm extremely overweight. And I told the doctor, well, one, he says, you got to get this under control.
Starting point is 00:20:29 This is after you diagnosed with a brain tumor. Yes. You got to get this weight under control. At the time, I was a binge eater. I was. I would eat 15,000 calories in a night. I was addicted to food. And it controlled my life. Was that something you had been, that you'd struggle with since being a kid? Absolutely. Because I had been on a diet since I was eight. I was always trying to be an athlete. So I needed to be on a a diet but I would like restrict my food and then what would like what would happen if you like held your breath for like two minutes eventually breathe really fucking hard that was me with food and so like I knew no no difference to like restrict binge restrict binge and it got to this like
Starting point is 00:21:12 really dark place where it would restrict so much that I would binge to the point where I would try to make myself sick, I would eat, I would go from one gas station that had like Mrs. Fields cookies to another gas station that would have like crispy cream donuts. And then I would drive to another gas station that had like the ice cream sandwiches with the Mrs. Field cookies, like the two cookies on both sides. And then I would drive to Wendy's and I would like, be like, okay, I'm messed up on my diet. I'm just going to make myself so sick that I'm never going to want to do this. again. Like, I'm going to overdose intentionally to inspire me to be like, this is the last time
Starting point is 00:21:55 I'm ever doing this. And I remember I went to Wendy's and the lady, she would see me every day. She was a big, big lady who worked at the drive-thru. And she saw me one night and she said, you got to stop coming here. And I had never, I mean, she's like my friend, but I had never had anybody at a business tell me something so like start and she i was like what are you talking about she said you're going to kill yourself and i was like kind of like taking back i'm like like who are you to tell me you know but like i'm embarrassed because when i would binge i'd always do it in hiding i'll never go to a restaurant i'd be in my car i'll go to the gas station i eat in my car and it was this one day i get the wendy's i'm sitting in my car and my best friend she calls me she said where you
Starting point is 00:22:49 at i was like i'm at the studio and i'm sitting in my car just just frosty two or three baconators like making myself sick and i see a black dodge charger pull into the wendy's parking lot and she drives a black dodge charger but i'm like there's it's Atlanta there's a thousand black There's a million Black Dodge Chargers. And the Black Dodge Charger drives around the Wendy's, pulls up parks right beside me. And she rolls down the window and I'm like, fuck, it's my best friend, Tasia. And she looks at me and she's like, we got to get you help. Like it was like that.
Starting point is 00:23:35 She would catch me digging in the trash can in the middle of the night because I would see like she would, She would go out, come back with macaroni and cheese, eat some of it. It was still in the to-go box, and she would throw it away. And I would see that there was still some macaroni and cheese left. And so she would, like, catch me digging in the trash can. Like, it was a sickness that I had. So... Do you think it's because I'm just curious here, because you said it came from when you were
Starting point is 00:24:06 a little kid, do you think that emanated from maybe sports? spending a lot of time alone and that was like a joy you had that you'd be able to eat or something like that like what did that come from you think when I learned how to make a sandwich I started eating too much when I got to the height where I can make a sandwich of peanut butter and jelly it was mayonnaise and turkey and it was like I would just I just I would just I liked it it was it was good but I love sports so I would train and train and train but then I'd eat and eat and eat and then I would diet and restrict and then the balance of that is eat and then diet restrict it was just a vicious cycle
Starting point is 00:25:00 so I'm at this I'm at the doctors and he said you got to get this under control and this is about the fourth person who has told me this, because when you're overweight, it's very rare that people ever are honest with you. I'm talking about so extremely rare. My artist Quest from Travis Porter, this lady from Wendy's, my best friend, Tasia, and this doctor. He said, you are out of control. And I told him what I was going to do, abracadabra style. Like, I always speak things. Abacadabra means, as I speak, I create and that's always been a secret of my success in the music industry anything i've ever done i say what i'm going to do to everybody i get an opportunity to and i said in 10 months i'm going to do an iron man
Starting point is 00:25:51 and he said son he's like an older gentleman he said son you need to set realistic goals because you're just going to let yourself down and i said excuse me he said he said if you set a small goal it'll be it'll be easier for you not to disappoint yourself i said first of all please don't ever tell me to be realistic second of all it's going to be easy he said what i said i'm going to do an iron man and I'm going to do it in 10 months. And I'm going to just train like an 8-year-old would. Because I looked up the Iron Man training schedule,
Starting point is 00:26:43 and it was so freaking complex, bro. It was like swim this many laps at this heart rate and then at this stroke and then bike at this heart rate for this long. I was like, whoa, whoa, whoa, whoa. I'm not doing none of that. I went to the bottom of the page, and it said two hours every single day of training
Starting point is 00:27:03 and so I was like 14 hours okay when I was eight and I went on a bike ride on a Saturday with my friends we bike for a couple hours okay that's Iron Man training okay we're swimming at the pool for a couple hours
Starting point is 00:27:19 that's nothing a couple hours okay eight year old that's Iron Man training and we're running for a couple hours what bro like running around around the park as a kid are playing basketball all day long. We're not talking about two hours. We're talking about eight, nine hours of playing. That's Iron Man training. I said, I'm going to train like an eight-year-old, and I'm going to have fun, and I'm going to play, and I'm going to do an Ironman,
Starting point is 00:27:44 and I'm going to lose all this weight. And he said, he said, son, you need to be realistic. A year and a half later, I walk in his doctor's office in what is on his lobby table. a magazine cover with you on it doing the Iron Man Runner's World magazine and I picked it up and I walked in and I showed it to him and he said son I always knew you were special I was like thank you for always believing in me
Starting point is 00:28:26 at least who's a good sport about it's funny and shit what what's it i mean it's amazing that you did something like that and obviously along the way also got yourself healthier and lost a lot of way and i want to talk about like what ended up happening with the brain tumor but even before that like this visit with the doctors after you've been diagnosed you can i think you said you went to like four different doctors or something like when you go to the first one though after you pass out in their at two chains house and everything's spinning you're like what the fuck is wrong and they put you in the fucking machine and they're like oh my god you have a brain tumor here it is on yep on the MRI what what is that moment like well for me it was a not again moment
Starting point is 00:29:11 when i was 17 my childhood was like half paralyzed underneath my bed paralyzed underneath your bed Swear to God. I'm talking about under my bed with pillows surrounding the bed. No light, no sound, because for five years straight, when I would get done eating lunch at school, I'd get the most god-offal migraines ever. It went on so long, and I'm going to a doctor, and they give me migraine medicine. People have migraines. That's a thing. So I take the medicine.
Starting point is 00:29:53 I'm like, it's not working. Every year, progressively, the migraines got worse. Now, what also happened every year, you said on the phone, you said I'm a pattern, like identifier. Yes. I identified a couple patterns. One, I'd eat really unhealthy at school. Two, I was running businesses in high school. The more stress I had and the more I ate unhealthy, the more imbalance of my pituitary gland.
Starting point is 00:30:23 and the hormones, and it grew a brain tumor that was so big. And it was putting pressure on my eye. It was wrapped around, like, the artery going into my breath, restricting the blood flow into my brain, that if I walked upstairs at school, I would get to the top and have this, like, like this, like shock in my brain. And I guess it was from the lack of blood flow.
Starting point is 00:30:49 I remember this one time, like, in my backyard, there was this guy walking past my window. He was working with my dad on the yard and it scared the living crap out of me that he was like outside my window. I'm like, boogeyman. And it gave me like a two-minute, like, I'm not going to say seizure, but a paralyzed where I couldn't move
Starting point is 00:31:10 because of the lack of blood. So I was first diagnosed at age 17. They gave me medication, went away. I'm doing great until 27, 28 years old. So I knew. And so it was like, oh, wow, not again. The difference this time, medication wasn't working. They kept up in my medication.
Starting point is 00:31:38 And to a place where it was like four times the amount to try to get my levels, and it started affecting my heart valves. That's a side effect of this medication at too high of a dosage. And so this is when I asked the doctors, I'm like, does this have anything to do? with how I eat and does this have anything to do with like me being stressed I had just lost one of my artists bankroll fresh um got shot and killed rest in peace bankroll fresh and it was a lot of like violence at our studio and like our empire grew so big that it kind of like had some issues you know
Starting point is 00:32:14 there was just a lot going on violence wise and um another one of my artists was getting shot at several times and the studio was on the news and um i was on the news because i didn't want to be one of those owners there's like no comment when i'm walking out of the studio i was like i'll come talk to y'all you know well i'll go get crucified in front of the you know um neighborhood association meeting because people's houses have bullets in them behind our studio because there's so many bullets flying so there was a lot of stress and I was very unhealthy and so I asked the doctors I said how much of this has to do with like my food and my stress and they said no just a certain percentage of people get this type of tumor and it's usually easily managed and it's not is it cancer no it's not cancer it's just mine was I guess just out of control I guess I've lived it much more extreme life than most people and for me it was just a recipe for it being extremely invasive through my brain.
Starting point is 00:33:24 I mean, it was there for so long. It started corroding the top of my spine. Like, it just sat on it. So, long story short, I kind of took things into my own hands. And I was like, I'm going to go learn everything there is about health. If I'm going to achieve my dream. And I went to a longevity center in Florida for two months. And it's just all old people there.
Starting point is 00:33:49 And I loved it. I've walked away from the music business and I'm in a old folks longevity center and I even took one of the guys to the strip club. Like we snuck out, I swear to God. We snuck out and apparently word spreads really fast with the old ladies and when we walked in for breakfast the next morning
Starting point is 00:34:13 they were the little old ladies I'll never forget because I never heard it called this. They were like, I heard you went to the girly club. And I was like, you know women, they never stop gossiping. But long story short, I had a blast, learned everything about health, and I was on my way. I solved my food addiction. I started eating living food. You solved your food addiction.
Starting point is 00:34:37 Absolutely. How did you do that? Brother, it was quite simple. Simple. It was not complicated. One, I need to be full. Rule number one, I am not restricting ever again. I need the top of my stomach to fill up.
Starting point is 00:34:54 So I learned a simple philosophy at this place, and the place is called Pridicum, and they said that if I eat a pound of strawberries, which is like this much, a pound of strawberries, heaping, it's 150 calories. And they're like, well, when you're cooking your chicken over there and you're cooking with oil, just a little bit of oil in the bottom of the pan
Starting point is 00:35:19 that you're using on the chicken, and then on the vegetables, you think you're eating healthy? Just the oil is 150 calories. And is that hitting the top of your stomach? A little bit of oil? No, it's hardly coating the bottom of my stomach. The goal is to be full. When I learned that a baked potato,
Starting point is 00:35:35 I could eat like seven baked potatoes for the same amount of calories as like a big old bag of chips. I'm like, I could down a bag of chips. Like, it's nothing. But I can't even eat seven baked. baked potatoes. And it's like, just put salsa on it. I'm like, salsa's actually pretty good, like on a baked potato. So I just replaced with the most lowest calorie-dense food on planet
Starting point is 00:36:00 Earth. And there's like a, I would just search Google. How many calories are in a pound of oil? 4,000 calories per pound of oil. How many calories are in a pound of sweet potatoes? You know what's better than the one big thing? Two big things. Exactly. The new iPhone 17 Pro on TELUS is five-year rate plan price lock. Yep, it's the most powerful iPhone ever Plus more peace of mind with your bill Over five years This is big
Starting point is 00:36:27 Get the new iPhone 17 Pro at tellus.com slash iPhone 17 Pro On select plans Conditions and exclusions apply 250 And I'm just like I'm going to eat those foods And I'm going to always be full
Starting point is 00:36:42 Now what did all those foods have in common They're like living real foods Like not touched by a machine They're like It's just like God grew them ain't that funny how that works right it's like we evolved backwards right started using the machines and putting all kinds of shit in us now did that like you hadn't eaten a lot of foods like that before i mean the places you were describing earlier the direct opposite was there a a jump there
Starting point is 00:37:10 from going from being used to like the taste of you know sweet processed foods to natural foods that when we're kids, we're kind of wired in a weird way by society to be like, oh, the natural food isn't the treat. The treat is the thing with sugar. So we think that this is like, oh, we got to, whereas this is like we want to. This is what I appreciate rock bottom so much, because it really makes everything easy. Like, I always say, like, Santa Claus delivers the presence in the dark. That's the delusional optimism in me.
Starting point is 00:37:43 And it's like, if I'm in a really bad place. is so easy to have motivation to do something very difficult. And so, like, I went, like, plant-based. I changed how I ate. I started training for an Iron Man. And if you asked me, it was freaking easy. I had an amazing purpose.
Starting point is 00:38:00 So I'm never mad at Rock Bottom. I'm, like, actually grateful. If something bad happens to me, I'm like, there's always a gift in this. I've actually never had anything bad happened to me. You never had anything bad happening. How? I had a brain to him.
Starting point is 00:38:15 Okay, it made me a Nike athlete. I got fired from being Soldier Boy's cameraman. Okay, I'm going to be the biggest manager in hip hop at the time. Like, my girlfriend broke up with me. Like, she kind of was toxic. Like, appreciating her. Yeah, I was going to say. Found a better one now.
Starting point is 00:38:31 I found a way better one. So it's like, what actually bad has ever happened to me? Please tell me. Like, my grandfather died of cancer. I swear to God, he guides me and is an angel. Like, literally, he's weird. with me every day guiding me, like giving me so many blessings, like I'm trying to carry on his name and legacy. Like, he's still here with me, okay? Like, my grandmother died. I swear to God,
Starting point is 00:39:01 I found the reincarnation of her. It's my girlfriend, the sweetest girl. My grandmother was the sweetest lady. And it's like, okay, my grandmother sent me her. Like, I've never had something bad happened to me. Now, when bad stuff does happen to me, I do throw my attention on, and I am human. very, very clear. I'm extremely emotional. Y'all could probably look at me and see, I'm an emotional guy. So, like, I'm not this like
Starting point is 00:39:25 rainbows and butterflies. I got you. I am rainbows and butterflies. It's just, if I'm in the shit, I'm pissed, frustrated, sometimes punching a pillow, sometimes punching a steering wheel. And then I'm like, this isn't fun.
Starting point is 00:39:41 It's just not fun. And most of us get caught in this perpetual vortex loop, of thinking about the bad things. And it's replaying this really bad fucking song. And who wants to replay a bad song? I'm not a hater on anybody, but I heard like a Lady Gaga song the other day. It was really bad.
Starting point is 00:40:02 And I'm like, I would never play that again. Like, please, I would pay you not to play that song. And I think she's an amazing artist. So sorry, Lady Gaga. It was just a bad song. We all make bad songs. But why would I ever play that? So it's like when something bad is happening in my life,
Starting point is 00:40:16 my life. Usually it's a loop of like thinking about the negativity of that person or that thing and people get stuck there for lifetimes. They do. And I'm like, I don't want to play a bad song. Let me turn that off. What's a good song? So you kind of answered a question I was going to ask, but I want to make sure I understand when something does happen that, you know, if we were looking at 30,000 feet in the air, not you, just objectively. It's like, well, that's not a positive, right yeah in the moment you react the way you react you're mad maybe you're sad whatever it may be upset annoyed but then once you release that energy yeah you place that energy in a box and push it down the fucking river and now you look at this thing and be like well i can't change what happened
Starting point is 00:41:03 but here's actually what it can do for me moving forward which is what i can actually affect and change for the better this is my thing you well for one you know it but this is my thing i'm on a winning street okay if i'm losing i have to find the win and if i'm gonna keep my winning street going all right who's your favorite sports team oh i think that's so hard because i like all the sports eagles gun to my head eagles yeah eagles won 11 in a row what are you thinking about don't lose what else are you thinking about 12 yeah that's it yeah but you see what I said don't lose
Starting point is 00:41:48 yeah you see where the mentality is it's like fuck we're doing so well right fuck this up you're at this elevation that you think you could fall or it could just be like we're going to 12 so if I'm on a winning streak okay I'm winning I woke up this morning
Starting point is 00:42:04 I'm on your podcast I'm in New Jersey which I actually think I like New Jersey better than New York New Jersey's nice to get a backyard I like New Jersey dog has a nice this guy he can stay he's good dog has a little place to take a shit scratch the dirt in new jersey new jersey is a win okay so it's like i got this beautiful cup of coffee right i got a hot girlfriend she's amazing my mom's alive my dad's alive like this is a blessing i'm going to turks and cake
Starting point is 00:42:31 i'm on a winning streak let's just be very clear i'm on a winning streak let's say something bad happened to me does it end the winning streak it could if you let it i have to find the win in it The second I find a win in it, now we're at 12. We got to 12. So it's like a loss is like a lesson learned. What's that? A W. Two L's make a W, baby.
Starting point is 00:42:55 I can't lose. They might think I'm crazy, but this is just a much better way to live. It's fun, okay? Some people are going to roll their eyes. Some people hate my, they think my positivity is, like, toxic. They think it's not real, but it is, dude. Well, well, if you ask me why, I just be like, I just want to have fun.
Starting point is 00:43:16 Losing is not fun. We go to Vegas, all right? Me, you, and your boy. All right. What's your name? Joey. Joey. Me, you, and Joey.
Starting point is 00:43:26 We're in Vegas together, right? I'm playing, I'm playing a blackjack on this table. Joey's playing blackjack on that table. You're just hanging out right now. You're like, I'm not. Okay. I'm over here. That sounds right.
Starting point is 00:43:41 Okay. So I'm over here. playing my blackjack or you know what i'm playing craps what scene in the movie i'm playing craps boom i gave a little i gave a little cheer and then boom i hit it again hey hey and then a couple other people i hit it again boom three in a row now it's like people start gathering around okay now it's like this attractive pull because what does everybody wants to be around a winner boom i've hit seven eight in a row and it's like cheering and people are like oh and then I'm like
Starting point is 00:44:15 you can see it right and then your boy Joey's over at the other one he lost all right let me pull out the money lost lost again lost again is a crowd gathering around our boy Joey actually are people allergic
Starting point is 00:44:37 they're allergic they're like I can't I need to get far away from this Marty mush dark cloud named Joey. But this guy's over here. Pass me the magic. I just need to be around the magic. So winning has this gravitational pull of like mass. It's like you think about like the sun, right? It has all this energy and it's so big. It actually attracts all this amazing stuff like Earth and Saturn. if it didn't have this like mass of of energy it wouldn't attract anything right he's like a dead star that has like collapsed and guess what that is a black fucking hole okay now that attracts shit too
Starting point is 00:45:22 but it's going to attract some negative shit we're all fucking dying okay that is the choice we have to make what is fun who do you want to be right now in this situation in Las Vegas I want to be the winner. So I'm going to wake up and I'm going to choose to win. And that doesn't mean a whole bunch of stuff has to happen for me. That means I'm going to appreciate all the things that are going on in my life. And I am grateful for them. I do not need the Lamborghini and I do not need the $20 million house. I needed my cup of coffee to be happy. I needed my mom to be alive to be happy. I'm on a fucking winning street. And when you win, you keep winning. And when you lose, which is very easy to look at all the things going wrong.
Starting point is 00:46:08 Even just comparing yourself to other people will make you feel like a loser. You see what you're looking at. So people ask, why are you so freaking positive? It's simple. I just want to have fun. It's not that deep.
Starting point is 00:46:23 And fun is a choice. How do you make that switch so fast? How do you let that emotion out and then get right there? Because, like, that example you gave, it's hilarious and it's funny, too, right? Like, the black hole over here. I love how you're like, what's your name, Joey? All right, you're a black fucking hole.
Starting point is 00:46:43 I'm the good guy. Sorry, Joey. My bad, big dog. But, like, when you're over here, yes, in that scenario, you won four in a row. Yeah. Divide, though, when on the third one, instead, you lose. I want me to tell you the story? No, you know I got a story for this.
Starting point is 00:47:01 I'm sure you do. Check this out. I'm in. getting ready no no no for real no okay i'm in miami true story i put it on my grandfather jidi okay you know if i put it on my grandfather it's real deal that's some real shit bro i wake up in the morning and i scream these words will of fortune and the rest of the day i said these words Wheel of Fortune 500 times so much my girlfriend and my best friend Langford
Starting point is 00:47:38 are like shut the fuck up and we're just in Miami having a good time but I was channeling this energy that I'm winning okay when you play the slot machine Wheel of Fortune is you're going to win some money I'm winning
Starting point is 00:47:55 well oh forge I just saying it all day every day almost to the point I'm trying to get on their nerves okay we're out helping some people we're doing our little non-profit thing we'll talk about that mm-hmm it's good shit and then we're done and since we're in Miami was just 40 minutes away this trip club there is a strip club but no less than 40 minutes but no the hard rock casino oh in fort lickerdale yeah there we go yeah and so I was I told I told my girl I told my best friend I was like let's go I've been saying Wheel of
Starting point is 00:48:33 Fortune all day I had no intention to go to the casino, but I'm like, let's go. I'm feeling lucky. We go. Now, this is where it proves your point. I pull out my limit from the ATM, $500. That's my limit. Okay? Pull out my $500? Like, let's go have some fun. Pop it into the wheel of fortune, you know, the $10 push, the $10 push, okay? I pop it in. Lost. Lost, lost, lost, lost, lost, lost, lost, lost, lost. lost. I'm down to $200. What do I tell my girlfriend? I said, I know why I'm losing. This is the regular machine. We need to go to the high stakes machine because when I win, it's going to be big. I just lost. I looked at it as a gift. True story? I think the casino manager looked at as a gift too.
Starting point is 00:49:31 So I pulled out my little... I pull out my little piece of paper voucher for $200 and I say we're going to the high stakes let's see if they have a wheel of fortune in there but you know that's a $100 spend that's not a $10 spend $100 spend. The old ladies aren't on that one.
Starting point is 00:49:48 Japanese guys. I pop in my voucher will fortune gold spin 10x 16,000 fucking dollars You should have seen the look on their faces
Starting point is 00:50:12 I think Neve just got some PTSD We have a video She looked like she was back at numb I deserved better than the regular machine I needed the bigger machine because I believe that I am a... See, I'm very... I'm very proenoid.
Starting point is 00:50:36 Proenoid. There's two ways to be. There's a paranoid and a proenoid. Paranoid, the universe is conspiring against me. Pronoid, universe is conspiring for me. Oh, wow. I'm not losing. I'm supposed to go to the big machine.
Starting point is 00:50:53 Why am I doing this? Because it's more fun. It's not deep. This is not mental health in my mind. This is not some deep psychology, NLP, none of that. This is just called fun. I just want to have fun in this one life I was given. So if I'm losing, I'm just going to look for a silver lining.
Starting point is 00:51:14 I'm going to try to make it into a winning streak. But there's a couple lessons in this. One, I'm losing. I'm like I'm supposed to have something bigger. The second lesson? Abercadabra. I said wheel of fortune 500 times in a day. Of course I hit the jackpot.
Starting point is 00:51:29 they my my girl and my best friend looked at me like do you have some magical wizard powers i'm like yes i do it's called it's called spelling as i speak i create that's what magic is right abracadabra that's what aramic origin of the word abracadabra means as i speak i create and our words are like a wand. Words are called, like you spell words. So it's spelling. You cast spells.
Starting point is 00:52:04 Who just said that? Someone just said that in the studio. Who the fuck just said that? Was that Chris who said that? It was Chris. We were at dinner. He's a world-class magician. Chris Ramsey, he's like, what is spelling? It's casting a spell. Amy? He's got shakes, man.
Starting point is 00:52:20 See what I'm saying? I said wheel a fortune 500 times. I won the jackpot. I took my girl to Turks and Kegos a couple of days later, and it paid for the whole trip. It was great. It was her birthday. Like, true story.
Starting point is 00:52:36 Now, I have a losing version of this. Oh, no. Last week. I was feeling lucky. I go to the ATM, and I pull out my limit, 500. I'm not at a casino. know. I buy my lottery tickets. There was a lottery that had a $40 million prize, $150 million price, and $400 million dollars. I bought $500 worth of lottery tickets. Wow. I lost all of them.
Starting point is 00:53:08 I lost on each and every one. But I was so sure I was going to win. Let me tell you what I did the night before. I went to open houses. Oh, no. No, this is how you win. Like, Like, listen, I got a point to this story. I go to Open Houses. I put this on shitty. This is a true story. Okay? Go to open house.
Starting point is 00:53:32 I found my dream house. And I told my girl, when I win this ticket tonight, tonight at 7.45, I'm going to know that I won. And I'm going to call the realtor. And I'm going to tell her I want to move in tonight. Letter of intent. But give me the keys right now. Here's my lottery ticket. Proof I won.
Starting point is 00:53:52 I'm ready to move in tonight. But this is what's delusionally going through my brain. Okay? I'm making plans. Want me to tell you what I saved the Realtors number in my phone as? This is what, you know what? This is where I'm going to lose people because people are going to be like, this dude might be too far out for me.
Starting point is 00:54:09 You know what? It freaking works. I've done a lot of things in my life. I've won Grammys. I've won Emmys. I was a music manager. I'm a keynote speaker. I built one of the biggest nonprofits on the internet.
Starting point is 00:54:17 I have nine million followers. I was a shy antisocial kid who just was behind the camera. I was Soldier Boy's camera, man. I've done anything I've ever wanted to in my life because of this. And so when I move into this house, I'll make for a cool story on Part 2. So let me tell you what it's done. Okay, so I saved the Realtors name in my phone as Brown and Realtor, Malibu, my house on Selfridge Road.
Starting point is 00:54:46 It's done, exclamation mark, it's easy, exclamation mark. That's how I saved her known in my phone. So I'm looking at it like, I'm going to win this lottery ticket. I'm going to call her at 746, tell her I won, and I want to move in right now, and then I'll obviously have the money in a couple weeks when the lottery gives me the money. I didn't win, okay? But what happened this week, the same week? I got a download, and I wrote a business plan that's so cold,
Starting point is 00:55:18 and I was able to reverse engineer the numbers to be like $30 million. Like it was like like a guy even flew in like I was in the energy guy flew in and we're working on a business That's one of my smartest and the biggest business I've ever built in my life and I thought to myself Holy shit. I actually did win the lottery this week. It was just in a different form I actually did It was just not how I expected it, but but this is this is my thought price why do I do this? It's fun. Yeah, it's just more fun and it attracts energy a Rex energy, for sure.
Starting point is 00:55:53 And when I'm moving that house, it'll just be another one of those Jim Carrey stories. And then that's what people actually need to know stuff as possible. They just need that to exist. So I actually believe that God wants this to happen to me so that it can help other people know that this is a cool way of living life. You know, there's a piece of me that used to look at, let's say, overmanifestations. were people that tried to just solve all their problems with saying nice things out loud or whatever.
Starting point is 00:56:28 Many times, by the way, and this needs to be said, they were people who would say those things as if that were the end-all, be-all, and then not actually do things to make those things happen, right? I think a clear distinction with a guy like you, if you look at your entire life, is that you're a doer. Yes, you say these things, you talk these things out loud, you have this attitude, you have a positive bend on things,
Starting point is 00:56:48 you set expectations of the universe for you so that it's, you know, rather than paranoid, it's proenoid and it's working for you. That's great. But you go and you put the work in and you make it happen and there's proof in the pudding. But there was a study that I saw not too long ago because I had been like changing my mind on some of the energy around you, right? Not to get too woo-woo, but I'm like, yes, you have to go do like a Charlie. Absolutely.
Starting point is 00:57:15 But there really is something to saying things, how you talk to yourself, how you talk to the things around you. And there was a doctor named, I believe it was Masaro Emoto, who came up with a study. I don't even remember how the fuck he did it. But he essentially found that the way one group of people talk to themselves versus the way another group of people talk to themselves or talked to the world around them, one being negative and one being positive, created a massive V in their outcomes because down the study showed that down to the cellular level and it's going to get above my page right here exactly how this happened but down to the cellular level in their body it changed how they physically reacted to the environment around them so they could perform at a higher level
Starting point is 00:58:03 and potentially make those things happen so when I see things like that and then I combine that with a lot of different other neuro experts who talk about putting words into the universe and attitudes into the universe and how your brain is directly tied in your language to like the heart and what the heart wants or says you can get that the brain tries to shut down. I'm like, holy shit, it really is all there within us. It has to do with how we have to just rewire ourselves to be on the right path rather than the path that says, I can't, I can't, I can't. I have a story for you. Please share it. But I need to use the restroom first. All right. We'll be right back. Can I use this one? Yeah, yeah. Anything. I'm going crazy. You can go crazy. You can go
Starting point is 00:58:44 crazy. We have multiple emails on you. I actually think this is going to end up being like my Bible episode. You're doing pretty good so far. I just having too much fun because you understand entertainment. You got to think I'll sit there and talk to somebody who understands self-development or like somebody who understands like how to make YouTube videos. I'm talking to somebody who understands entertainment right now. I'm having a fucking blast. You think I'm glad you having fun. Bro. Best in the business. Why do you think I keep saying that to you? I don't know. I really It's very humbling to hear. I just, it's crazy that when someone says something like that, though, because really, at the end of the day, I mean, I hope you're seeing it today. Like, I just talk with people. That's all it is. Like, you and I, you got here. We started talking in the kitchen. Like, we've talked forever. And then we just sat down and Dave said the cameras are ready. I'm like, great. And we started talking. And we're back on now, by the way. I kind of, we should have picked it up right there when he said the Bible part. That was perfect. That was like, great. This is the Bible. Like, just the. Just the way. way you say things with a story like you we were talking just off camera before we started about
Starting point is 00:59:50 like charlie's like man i got to figure out how to hook things and tell a story right i'm like what the fuck are you talking about like he fucking pulls his sleeves up right when he's going to start you get all dramatic and you're like i got a story for you like if my thumb is going through the feed and like i come to a video where some guy and like a pink hat goes let me tell you a story I'm like, my thumbs off the screen, you got 10 seconds go. And 10 seconds in, I'm going to stay with you. Like, you have a very, like, obviously for you to get the guys that you got to believe in you, even when they were nothing, when two chains wasn't two chains yet, but you saw it.
Starting point is 01:00:27 You knew what he was going to be, right? I want to come back to that topic, by the way, of like how you know things and people we got off that. But like, you saw what that was. He still saw a young guy. You know, maybe you're 20 years old at the time, 21 years old, whatever. you know the self-described awkward fat kid from his mom's basement and he's like what does this white boy know what i believe in this guy exactly and so there's something in you there is a there is a magnetic energy that draws people to you and so when you talk about oh how do you hook a story you number one you
Starting point is 01:01:01 already got that number two that's exactly what it is like if you didn't know how to do that you'd never be able to have that magnetic magnetic energy Steve jobs always said it storyteller runs the world That's why you're successful. That's why you got to where you got, of course, a lot of hard work in that and actually understanding the industry, I don't want to discount that. But to put yourself in a position where you could even do those things, I'm telling you, without having been there as a fly on the wall in the room, that's what it was. Appreciate it, man.
Starting point is 01:01:27 Yeah. Now I just need to learn how to edit whatever I do. All right. All right. Story time. I did it again. I'm sorry. It's not intentional.
Starting point is 01:01:37 No, it's great. Okay. It's great. So I got to get a baggy shirt. shirt like that so I can have an excuse to do that all the time. I used to have a watch I would like play with but I don't wear that anymore so all right slight hot take but this has been like a thought process of mine the past week only a week it's not that deep brand new brand new all right breaking news hot take in my mind please y'all don't destroy me for this but like I am a big
Starting point is 01:02:04 like manifester obviously but I'm a way bigger doer way big to where I like the law of attraction, but I honestly feel like law of attraction is old school like personal computer. I believe law of delusion is like the iPhone because I actually have a process through being delusional that actually makes you show up and do. Where law of attraction is like let me wish, let me speak, let me write, let me visit, board, but law of delusion inspires action. I'll tell you a story. I hate me now. I don't even like me now because of y'all. I just did it again. I'm so sorry, y'all. I'm not trying to be dramatic. Okay. So I want to be a Nike athlete. I'm delusional enough to believe it's possible,
Starting point is 01:03:08 and I'm delusional enough to believe it's easy if you're in high school do you want to go to the hard class like want depended on the topic okay yeah for me I didn't like physics it's too hard you and me both bro
Starting point is 01:03:31 that's the one I was thinking of I didn't want to do it's too hard I really don't want to go I love it now but I have to go yeah I have to go do I have to go Do I want to go? No, I have to go because if I don't fail, my mom will take the Be Good stick
Starting point is 01:03:44 that's hanging on the wall and she will hold it up and be like, and I'll be like, all right, I'm going to class. No, we had a stick on the entrance of our house. Is it called a switch down there? No, it's called a Be Good.
Starting point is 01:03:59 She wrote on it in a magic marker. It was a paint. It was just a paint. Oh, she's not hitting you with it. No, she would threaten. She wasn't hitting me. But it was called, like, written on it be good stick written on it they call that a paradox so my mom my mom uh was a great mother
Starting point is 01:04:17 but she was also tough and there was a reason why i acted so good i didn't want to be good stick so i have to go to the hard class i don't want to go to the hard class but when it comes to the easy class i want to go so let's go back to me being a nike athlete i believe it's going to be easy. In order for it to be easy, I need a path. I need to find an easy path. If I think of playing for the Lakers or going to the Olympics, I'm probably not even going to show up because I don't have an easy path. Well, what's my easy path? I'm going to do an Iron Man. Well, that's not like easy. I'm going to lose weight, basically. I'm going to be an inspiration. And I'm going to make a fan of my Nike commercial. And this will take me about a year. It's not going to take
Starting point is 01:05:01 a lifetime. It's going to take me about a year. Make a fan made Nike commercial. Nike's going to see it. Nike's going to sign me. That's easy. I'm going to show up for that. So my delusion actually got me to show up. Now, I need a filmmaker, an editor, somebody who can color grade, someone who can score music, someone who owns all this equipment to make me a fan-made Nike commercial. So I start calling my friends in Hollywood and I say, what do you think this will cost? About $70,000. I'm not spending $70,000. I can put a down payment on a house for $70,000.
Starting point is 01:05:44 This is a little Instagram video. I needed to look like a Nike commercial, though. They're like, Charlie, you wanted to look like a Nike commercial? Guess what Nike commercials cost? $700,000 minimum. Sometimes like $200,000. But if you do it a local agency little Instagram Nike clip of like the run club, they're still spending a whole bunch of money on just that.
Starting point is 01:06:05 They said, Charlie, you need to. to be realistic. There it is. Three or four people told me to be realistic. And so I'm actually showing up, making almost difficult phone calls because people are telling me to be realistic, but I'm actually showing up because I see this easy path. I'm going to make a family Nike commercial. Nike's going to see it.
Starting point is 01:06:28 Nike's going to sign me. I'm showing up in action. So I take this gentleman out to a restaurant, a vegan restaurant. He's a film producer. He knows lots of camera guys, editors, music scores, color graders. He knows all the guys. And I'm like showing up to take action. I'm taking them out to dinner. Can you introduce me to somebody who can do this for a couple few thousand bucks? He said, Charlie, you're being ridiculous. I said, what are you talking about? He said, you need to get a bigger budget together and then call me. I said, no, I'm going to find somebody who can do this. He said, Charlie,
Starting point is 01:07:09 there's not somebody who can do this. This is like a staff of nine people. The lighting guys are three people, the sound guys, the color grader, the person who makes the music, there might be, like, you want Hans Zimmer Strings? You want Hans Zimmer Strings, Charlie. This is expensive. You can't get that off of epidemic sound. No. No, you definitely cannot. I said, never tell me to be realistic. I took my friend outside of the restaurant who was with me, and I was furious. I was furious. And I was telling my friend, like, I said, these words, I said, I'm going to find this person,
Starting point is 01:07:46 and I'm going to find them tomorrow. It's like, nobody's going to tell me to be realistic. Nothing I've done my entire life has been realistic. Now, remember when I told you I get mad? The difference when I get mad, it actually does. doesn't lower my frequency. The way I get mad is for a very positive outcome.
Starting point is 01:08:08 I'm not mad at him. I am speaking exactly what's going to happen now, and I'm speaking it with so much fire and energy. I said, I'm going to find him tomorrow. Nobody's going to tell me to be realistic. I leave the dinner meeting, I go home, I wake up the next morning. I'm in Santa Monica, California, sitting on my couch with my magical manifestation quantum possibilities notebook.
Starting point is 01:08:45 And I'm writing my dreams in it. I'm going to be in a Nike commercial with the Brown James and Serena Williams. I'm going to be a Nike athlete. I'm going to be the face of Nike. Like, people ask me, do I write the same dreams every day? Damn near. like different forms different ways but on this do that every morning not every no no no I'm not that consistent okay I'm human right I didn't write in my notebook this
Starting point is 01:09:08 morning but I wrote this line today is the day I search slash found my videographer slash editor is done exclamation mark it's easy exclamation mark no period no period it's done it's easy my roommate walks in the front door my roommate should never have a cameraman following him ever why he just does business development for a goji
Starting point is 01:09:39 berry company that sells goji berries to whole food he is not an entertainer I thought you were going to say he was a Coke dealer or something that would be more fun that would be fun but Morgan walks in the front door and behind him is this huge steady camry
Starting point is 01:09:55 guy I'm not talking about like a little camera I'm talking about every excess like the big and I'm like Morgan why is a camera guy following you like imagine if your boy walked in the front door he had a camera crew behind him you're free to do that what is it you'd be like what's going on this is cool right yes like so I look over at this camera guy and my heart kind of like got excited and then dropped immediately it dropped because he looked so got got got gothic it was like a it was like a 1999 or in 2001 like rock band black hair black everything and I was like he looks kind of like a dark cloud and so I asked him I said do you do videos he said yeah I do
Starting point is 01:10:46 videos but nobody ever hires me I was like okay he's a dark cloud I said I say can I see of your work. I haven't updated my website in like five years. I'm like everything this man's going to say is negative. And I'm over here manifesting and like dreaming and like I'm going to be a Nike athlete. I'm colorful in my mind. And I said, all right, what's your website? Pull up my computer, go to his website. And he had a short film on there. And I was like, okay, click on it. It looked good. It looked real good. And so I said, who shot this? He said, well, I shot it. I said, whose equipment is this?
Starting point is 01:11:29 Because, like, this is like, it looks like a movie. He said, well, I'm kind of like a hoarder. Anytime I make money, I just buy equipment. I said, what type of equipment? He said, well, I have lighting. I have dolly tracks. I have all the sea stands. I have different anamorphic lenses.
Starting point is 01:11:44 I have this. He was just, like, geeking out on his equipment. And I'm like, you own all of it. He said, yeah, I own all of it. I said, who made the music? because the person who shoots usually never makes music he said well I used to be in a rock band
Starting point is 01:12:00 we were on the warp tour and we had a record deal but the record label dropped us I said hold on you made this music yeah I said who edited it because the person who shoots and who owns the
Starting point is 01:12:16 equipment and who makes a music probably did not edit this I edited it I said who did the color grading he said well I taught my of Da Vinci. He's like, I'm like, so you did everything. Yeah. I said, I said, I said, look at my notebook.
Starting point is 01:12:36 He's looking at, he's like, okay. I said, I said, I was going to find you today. He says, okay. I said, can I hire you? He said, man, I needed a job. I applied to Hulu two weeks ago, but they didn't hire me. And I'm like, I kind of know why they didn't hire you. I say, can we go out to lunch?
Starting point is 01:12:59 I want to tell you my idea. So we went and got some vegan burgers at this place called The Counter. You and the vegan burgers killing me. I know, the vegan burgers. I'm not vegan anymore. I was vegan for five years. We sit down and I told him my ideas. And I said, this is the commercial I want to make.
Starting point is 01:13:16 And he pulled out a sheet of paper and started drawing pictures. And I was like, wow, he's smart. Like, I'm like, wow, he just like sprung in. action. I'm like getting excited. We haven't talked about money yet. I said, how much will this cost to make? And you know what I'm, I'm already scarred from my last 20 conversations. He said, $660. I said, you're like, I'm like, okay, now I'm skeptical. It's almost the opposite. Like, I'm like, okay, why? He said, I need a 10-foot PVC pipe. with two elbows with two belts we need a skateboard and if we rent this one specific lens on a
Starting point is 01:14:00 Friday we get to keep it all weekend i said six hundred sixty dollars and you can make all this i said what about the music he said i make the music i said what about the mixing and master i mix a master he said i said so you have all the equipment he said we just need one lens a 10 foot pvc pipe i said why a 10 foot pvc pipe he said well i need your feet to be the same exact distance from the camera at all time so it feels like the background is changing as you're running all throughout LA I was like this guy might be a freaking genius we shot a commercial a fan made Nike commercial I remember it we put it on my little Instagram with 10,000 followers I pressed upload and I went on a bike ride and my phone lines just started ringing for my friends
Starting point is 01:14:48 like Charlie I know somebody at Nike I'm gonna send it to him Charlie I know somebody at Nike I'm going to send it to them. And over the next three days, it had like a thousand comments, people tagging Nike, tagging their friends. And then I'm in my living room. And my phone rings. And the caller ID said Beaverton, Oregon. And there's only one company in Beaverton, Oregon.
Starting point is 01:15:17 Only one. And I'm freaking out. I'm like, there's no way. I actually have a video of there somewhere, and I'm jumping up and down screaming, but I have to answer the phone because I know it's Nike. I know it's Nike. I answer the phone. I call myself down, try to act like a professional here. I said, hello? I'm out of breath. He said, this is Andy Miguel from Nike. Is this Charlie Rock? I said, yes it is. Yes, it is, Charlie. How can I help you, Andy? He said, we don't know how you did this, but you have. managed to get our entire campus in a frenzy fighting over who's going to bring you here first this is where my brain kicked in and started being realistic I mean this probably is not going like turn into anything like Like, Andy says, we want to fly you to campus.
Starting point is 01:16:26 They're probably just going to do a little like good deed thing. Let me take a picture, give me some shoes, you know, because it's like got a few, you know, 100,000 views. I think even on Facebook, they got a million views. And I'm like, they're just going to like check a little like charity box. This is my brain thinking. He says, we want to fly you to campus. They put me in a limousine. They put me in first class.
Starting point is 01:16:51 to Portland, Oregon, put me in another limousine who pull up to campus, and they gave me like 75 pairs of shoes. And all the employees were walking up to me, and they're like, they don't do this for people. And I was like, what do you mean? It's like, they're doing something. And the gentleman, he walked me over to a conference room, and that employee whispered in my ear, he said, they must be up to something big do you know who's in that room i don't know i walk in and there were all these tvs and it was my face on it and there was about 30 executives in the room and i'm like what is going on here they said charlie have a seat we are changing the direction of our company because of that film that you made that's what they said do you swear to god
Starting point is 01:17:51 I said, excuse me, I'm thinking here, this is a Dow 30 company, this is a massive corporation. They have their plans set out years in advance. And they said they're changing the direction of their company because of my fan-made Nike commercial that everybody told me I could not make because I didn't have the budget. and a guy walked in my front door. A guy walked in my front door and charged me $660 and we made a commercial
Starting point is 01:18:31 and Nike's executives are sitting in front of me saying we're changing the direction of our company because of this film. But then my brain kicks in again. Again? Again. I mean, I'm human. Yeah, but still. So nothing happened at this meeting.
Starting point is 01:18:49 other than that they let me go around campus make videos take pictures they said we're going to keep you updated I guess I'm not a part of the company I don't have an NDA sign I guess they're not going to tell me
Starting point is 01:19:03 what they're up to but they send me a gift this is a couple weeks later an astronaut backpack they mail it to me and I said I'm going to make another fan made Nike commercial based around this gift and I made a commercial where I go to outer space literally as an astronaut
Starting point is 01:19:27 and I tell this inspiring story about crazy dreams and I called the commercial dream crazy I put it out it did very well to my little Instagram following Nike loved it and one day I'm running around a track in El Segundo, California and my phone rings from an employee at Nike. The name is Tim. He says, Charlie, I say, hello.
Starting point is 01:19:56 He said, are you sitting down? I said, I can't be. Like, what's going on? He's like, you're about to get an email. I said, I like emails. He said, in the email is an NDA. I said, oh, this is going to be good.
Starting point is 01:20:14 If I got to sign an NDA, this is about to be great. He said, and then there's going to be a link with a password. Once you sign the NDA, I'm going to give you the password over the phone. I said, you can't even text me the password. I was like, this is good. I signed the NDA. I click the link. I type in the password.
Starting point is 01:20:37 I'm sitting in the grass on my phone looking at a Nike commercial. And this Nike commercial gave me chills down my spine. Tim said on the phone, we need your permission. I said, you need my permission? He said, we need your permission before we put this out. None of this would have happened without you. And what I was watching on my phone was a commercial that became the biggest Nike commercial in Nike history.
Starting point is 01:21:18 It was the Colin Kaepernet commercial. And when it went out, Nike stock price went up over $8 billion from one commercial alone. Sales were at an all-time high because of one commercial. This is overnight sensation. I got to see a commercial of myself with LeBron James. and Serena Williams in a Nike commercial that was played on the Super Bowl and I got to win an Emmy and I thought back to all my notebooks and I thought back to that brain tumor and me sitting on a beach looking at my life as a movie and I said this is a bad movie what would be a good movie a good movie would be I'm going to leave the music industry I'm going to go chase my dream of being an athlete I'm going to become a Nike athlete I'm going to make a fan made Nike commercial Nike's going to be going to see it and I'm going to be in a commercial with LeBron James and Serena Williams. And here I am in the real life physical version of something I saw when I closed my eyes. I was in a commercial
Starting point is 01:22:24 with LeBron James and Serena William as a short, slow, overweight fat person who was delusional enough to just show up and do it. And that's why the law of delusion is the most powerful thing. Because yes, the law of attraction worked. He walked in my front door. I did not do that. What did I do? I was delusional enough to leave my business. I was delusional enough to ask everybody. I was delusional enough to write it down. I was delusional enough to tell everybody. I was delusional enough to give myself an athlete named Charlie Rocket. I was delusional enough to be like I need to be an athlete if I want to be an athlete. So I'm going to make a fan made Nike commercial. And then the universe conspired for me. Send him in my front door. Nike saw it. Nike signed me. I was delusional
Starting point is 01:23:08 and you're only crazy until you do it and you're only delusional until it's real and it became real. Dreams are real. If you close your eyes and you see it, it's already done. Time hasn't caught up yet. You just got to be delusional enough
Starting point is 01:23:24 to actually show up. But why do I show up? Because I actually believe it's going to be easy. If I thought it was going to be hard, there would have been no action. My entire life, been a doer and there's a reason why the universe keeps blessing me with miracles because I'm
Starting point is 01:23:45 a lightning rod for lucky it keeps striking over and over and over and over and that's why I believe this law of delusion is the real secret that we all need in our life a law of attraction that's good wishful thinking I do that every freaking day but my delusion gets me to put myself into action That was my little story. Thank you. It's, it's unreal, man. It's, and I've, I've heard some of it before. I don't know I've ever seen you tell it that perfectly or, like, making goosebumps go up on my skin like that.
Starting point is 01:24:27 But this, I think there's, there's three things there. One, you said, and you outlined perfectly, which is that you're a doer, right? the second thing is that you actually believe that these things can happen and that allows that attraction to happen when you combine that with being a doer and then the third thing is you find a way to be a magnet for people to see the best in them and bring it bring them to your level you brought that guy to your level he walked in there you immediately like everyone else who had ever seen him, judged him for the things that were very clear that needed to change for him, like the way he acted, his attitude on the world, maybe the way he presented himself, the way his tone of voice was, all of it. But you said, wait a minute. Like I kept thinking about this over here, Tupot, because he has a great, great poem that is really just like a modicum of life, a model to how things are, and I'm sure you've heard of it before, but he talked about the rose that grew from concrete, right? And one of the ways, people can interpret these things in all different ways,
Starting point is 01:25:39 but one of the ways I always took that, one of the perspectives, was that the rose might not know it's a rose because of where it was growing and it didn't have a mirror and it couldn't see itself. But it needed the sunlight to grow and it needed someone to stop by and look at it with a smile and know that there was some potential right there. And I think that there are a lot of people walking around the world who are begging for an opportunity, but they don't know how to ask for it. And they rely, and I don't mean this as a negative,
Starting point is 01:26:08 but in some cases the hinge of how their life can go one way or another can rely on one moment, right time, right place with the right person who can pull that from them. And I gotta be honest, man, there was a lot of, there's a lot of self-reflection for me in hearing stories like that. Because one of the things I've been really judging myself
Starting point is 01:26:27 on correctly lately, it's fair to judge myself on this, is opportunities coming into my face, pause wow wow that came out wrong goodness gracious just got eggs rated
Starting point is 01:26:43 god this was pure little innocent yeah it was so innocent you got calmed on your face oh Jesus Christ wow that was like one of those slow motion train crashes
Starting point is 01:26:54 like I could feel it was happening and I'm just Neves like no no don't do it reconsider recent later it's all good we don't edit it out
Starting point is 01:27:04 we'll take that out but all these opportunities have presented themselves in different ways small ways simple ways and I think of a lot of reasons why I don't deserve them or why it's not really the opportunity that I see right there and that's not good that's that's something that has to change and it really it's it's something that's entirely my fault there's no like I think a lot of times you can look at some things and say well you know the circumstances aren't right or well you know the people that are there it's it's not the right vibe You can come up with whatever excuses you want in your head. But the reality is we let really simple things get in our way, speaking for myself,
Starting point is 01:27:41 because we decide that, you know, we're not in a position to be able to handle that. And I think a lot of your life is constantly like, even when you've been operating from a place of being way behind or at a disadvantage, I have a fucking brain tumor or something like that, you're like, okay, I can change this reality. Okay, that door is creaked open Just a little bit right there I can see the light on the other side I don't know what it looks like But it looks fucking bright
Starting point is 01:28:10 So I'm gonna rip that bitch open And it sounds so simple But like me hearing you describe it And see that like that Even just that one story play out Play by play just like that Hits home big time man Well I'm glad
Starting point is 01:28:25 What are you manifesting That's gonna be so big and yet so easy because maybe bigger is easier what's the big one that's the easiest big thing you've ever done is big and it's easy what do you mean by big that
Starting point is 01:28:43 was the other thing I wanted to ask you I knew there was something else in there okay you kept on saying it's going to be easy it's going to be easy but is that the things you did though they're not they're object and this is a compliment they're objectively not easy you did hard things
Starting point is 01:28:58 you did them well You put the time in. You believed in them. You made them happen so that afterwards you can be like, look, that's all I had to do. You're three years old. Okay. You've never tied a shoe. You're tasked with tying a shoe.
Starting point is 01:29:20 It's time. Little Julian, you're about to tie a shoe. And I show you this complicated process. and you go to try is that hard or easy it's hard at first it's hard and then once you know how to do it
Starting point is 01:29:38 is it hard so what is hard and what is easy once you know how to do something one plus one used to be hard there was a time you didn't know how to do that
Starting point is 01:29:53 I thought I was going to say two I was like where's this going one plus one equals two At one point in your life, was that hard? Yes, I see what you're saying now. Was two times two at one point hard? Yes. Was four divided by two at one point hard?
Starting point is 01:30:08 That is a very complicated process. But the second you know how is it easy. Yes. So why even label something as hard? We just need to know how. I knew my how with each and everything. I want to be a successful manager. I signed a group named Travis Porter.
Starting point is 01:30:25 I just got fired from being soldier boys, cameraman, back to my mom's basement. I get fired from signing my first girl group, got him a record deal. They fired me back to my mom's basement. I signed a guy group named Travis Porter, and I said, I'm not doing a record deal. I'm not going into this big, unknown, smart world of trying to be strategic. I need to be successful, so I'm going to develop a play, and I'm going to run the play. And if I can find a play that guarantees my success, and it doesn't rely upon anybody else,
Starting point is 01:31:02 is it going to be easy for me to be a successful manager? Absolutely. Once you get there, though. No, once I know how to do it, it's easy. Tying the shoe. So this is what I did. I said, what's the play? I'm going to pass out CDs every single night.
Starting point is 01:31:19 If you want more fans, just more people need to know about you. is that hard or easy concept easy concept so if I pass out 10 CDs and I end up with one fan easy or hard concept easy okay if I pass out 100,000 CDs the ratios are always going to be there so I need to pass out a million CDs
Starting point is 01:31:42 if I want to have a lot of fans hard concept or easy concept easy okay I need to pass out CDs a million CDs is a lot though I freaking did it. It was the play, and I ran it all the way to number two song in the country. I passed out CDs, and then I heard people to pass out CDs with me, and then we passed out CDs.
Starting point is 01:32:07 I'll be standing outside the nightclub, and somebody said to me, you've given me eight. I said, take nine. It's a spiritual act for me to give you this CD. I am proving to myself that I am not smart. I do not want to be smart. I want to be the factory worker. Smart people think a lot.
Starting point is 01:32:30 I am guaranteeing my success. I put the widget in the hole. Widget in the hole. I am guaranteeing my success. That is easy. What is hard being smart is hard. I'm putting the widget in the hole. Take nine.
Starting point is 01:32:48 Take 10. Take 11. Take 12. Give it to your cousin. I grew one of the biggest management companies in the world. When I signed two chains. Yeah, what's the story there? How did that happen? I met a Little Wayne music video with my group, Travis Porter. We're on top of the world.
Starting point is 01:33:06 Number two song in the country. Little Wayne has a music video shoot and my business partner, DJ Techniques, had a great relationship with this artist by the name of Titty Boy. Titty Boy. So we get invited to Titty Boy's music video with Little Wayne. Titty Boy was in a rap group called Player's Circle. Little Wayne's in the building, and it was my first time being around Little Wayne. I was like, that's a superstar.
Starting point is 01:33:38 Little Wayne's, you know, biggest rapper in the world at the time. And so, two chains walks in, and something happened. It was different, bro. two chains walked in in the atmosphere in the room changed and you didn't know him at the time i knew who he was i remember when i was on tour with soldier boy i'm sitting in a minivan in little rock arkansas looking at a music video and i saw this guy wearing a wife beater in the music video and i said he sure is ugly but man he looks so cool it was a very distinct look he almost looked look like a very tall, like, Little Wayne.
Starting point is 01:34:23 You know how Little Wayne is, like, technically a little ugly, but it looks so cool. And Titty Boy was the same, except he's like six-foot-six. And he's got a name Titty Boy. And his name is Titty Boy, but I was like, he's so cool. But this is years before. I'm looking at this music video.
Starting point is 01:34:40 So Titty Boy walks in, atmosphere in the room changes. The man had so many necklaces on. You couldn't even, like, see his neck. He looked like a black. Egyptian pharaoh. I'm like looking at him and my heart lit up. And now I have this gift, right, with my heart, where I let my heart dictate my direction.
Starting point is 01:35:07 And I've always had this gift. And even to this day, and I credit so much to my heart because I've never took it off of a ringer. what do I mean about that yeah okay we get scorned right let me give you an example
Starting point is 01:35:28 your cell phone when you first got a cell phone did you have a ringtone yes all right and then it went from like a song right to then it went to like a normal ringtone and then it went to vibrate and then do not disturb
Starting point is 01:35:45 I don't really put it on do not disturb impressive very impressive most people over the course of time it went from ringer to vibrate to do not disturb actually obnoxious ringtone to normal ringtone to vibrate to do not disturb and like those all those notifications scorned us to where we kind of like are like allergic because it's like so much it might have been so many bad calls or so many emails or so many things and we like shut down
Starting point is 01:36:13 and it's the same way with our hearts our hearts when we were young were open and then we put it on vibrate and then it gets scarred and then we put it on Do Not Disturb and it stops having life mine I've always kept my heart on ringer so when you get a calling
Starting point is 01:36:32 I answer because I can feel it ring I can hear it ring it lights up it's glowing, it's dancing it's the obnoxious ringtone it's vibrating the lights going off but like I allow my heart to still be on ringtone
Starting point is 01:36:47 It is not on Do Not Disturb I can hear it And it's always been this way I haven't let the world Tarnish my heart So when Titty Boy walks in My heart lights up I'm going that way
Starting point is 01:37:01 When my heart lights up I know Okay When I was a kid I saw a baseball field Did my heart light up I saw a football field Did my heart light up I saw hockey
Starting point is 01:37:15 Heart light up I walked on the to a basketball court, I saw those lights shining off of the floor. I heard the squeak, the smell. My heart lit up. Did I choose that? No. It was already, it was meant for me. I loved basketball. So I'm very keen to listen into my heart. So Titty Boy walks in, my heart lit up. I want to sign them. But everything's going against. this guy. He was in a rap group. He was signed a ludicrous. So this means we'd have to take him solo. We'd have to get him out of a contract. That's hard in music. And he signed a ludicrous
Starting point is 01:37:58 for 10 years. It's like it might be like a terrible like situation for me. It might be a bad business decision. But my heart likes this. And my business partners, tech and out, they were so excited as well. And we approached them. And we said, we want to manage you. And he looked at us maybe like, we're a little oddballs. I was like a 20-year-old kid. I have a DJ who, you know, is a business partner. And like, Al was like kind of like our like birdman. He was like a street dude, you know?
Starting point is 01:38:33 So it's like we're kind of like an odd couple, right? We're like the three stooges. And so he didn't imagine us as a manager. He saw this gentleman by the name of Rico Brooks, who was very successful. educated black man who has managed some of the biggest artists in hip hop be his manager but me i don't like asking for permission to be great if my heart lit up i know it's already mine you know it's already yours i know it's mine it's done tom just hasn't caught up yet my brain will tell me all the things that are wrong i'm sitting in a meeting with titty boy rico brooks and me
Starting point is 01:39:17 me and my Three Stooges business partners. And we're like, the oddballs, like, we're sitting there like this. And I'm like, you know what? I'm going to take this. And I'm not going to do it with force. We're going to be the managers. So we went and bought CDs. We're on the play.
Starting point is 01:39:41 We go to the next meeting. All of us are in the meeting and Titt sees us with CDs. He's like, what are those? He's like, we pressed up CDs. I'm going to act like the manager if I'm going to be the manager. And then I take them out to a nice restaurant by the airport. And I presented a 30-day, 60-day, 90-day game plan. Next meeting, this is your promo tour.
Starting point is 01:40:06 You're going to this club. You're going to these radio stations. We're shooting these music videos. Music videos are coming out on Friday, on World Star. We're doing this. Mix tapes coming out here. we bring it we're bringing all this to the table Rico Brooks stopped showing up to the meetings
Starting point is 01:40:22 I love Rico Brooks by the way great friend of mine but we're getting shows booked so if the money's already flowing through us who's the manager me and my business partners I knew it was ours I just had to be it first it's very similar to the Nike commercial
Starting point is 01:40:42 just in a different way my heart lit up I knew it was going to be easy. I go pass out CDs. I remember there was this moment. Two Chains felt something he, I don't know, I don't know what happened, but there was a connection. Figure 8 nightclub on the west side of Atlanta is raining. Titty boy walks out of the, by the way, anybody listening to Titty Boy is Two Chains.
Starting point is 01:41:10 Titty Boy is walking out of the nightclub. He sees me chasing people down. passing out his CDs in the rain, in my suit. I would pass out CDs in my Joseph A. Banks suits every night, size 5X. And he looked at me, and I could tell that there was something there where he was like, maybe he was thinking, damn, this is how I should be treated. I need that in my life. And so we ended up managing two days.
Starting point is 01:41:45 We took his name from Titty Boy to Two Chains. Good enough. He was saying it as an ad lib, and it was like a natural fit, and it was just like perfect. And so it was like, let's transition your name into Two Chains, and it just took off, right? But let's go back to just my heart. If your heart lights up at something, it's already done. And it's going to be easy. Now, let's take this, for example, passing out the CD.
Starting point is 01:42:15 That was my play that guarantees my success. I'm passing out two-chained CDs every single day, but I had never experienced what happened before. I'm on a college campus, always in the AUC. Pass out a CD and people would drop it on the ground. I was not used to that. People like Travis Porter. And so they wouldn't always throw them on the ground.
Starting point is 01:42:44 But now I'm passing out a two-chained CD. CD, and they're all on the ground. And so I started asking me, but like, why don't you want this? It's like, he's old. Like, why would I listen to that? Because at the time, he was maybe like 33.
Starting point is 01:42:59 Yeah, he blew up late. And I was like, no, this is the future. Like, listen, like, he's one of the best rappers in the world. But they, I guess the kids looked at it kind of like, if I were to like pass you out a new, like,
Starting point is 01:43:13 50 cent mixtape right now. you'd just be like eh like we just don't listen to 50 cent like that we'll rather listen to his old stuff but it's like he's old like 50 cent isn't like new we want NBA young boy right and so they kind of looked at Titty boy is that and so I'd
Starting point is 01:43:29 go pick up all the CDs off the ground and I'd re-hand them out I have to run my play I'm not about to start getting strategic and trying to be smart because smart is hard I'm going to run my easy play until it works and I'm memory
Starting point is 01:43:44 Like, that's it. I need it to be easy. And if I start, if I stop that play and start trying to do other things, I'm probably going to start, stop, stop, start, stop. I need one play that's guaranteed my success. So I'm passing out the CDs and then things started shifting slowly. It took longer than I thought. But I'm passing out the CDs every night, every night. And it wasn't going exactly how I had planned.
Starting point is 01:44:10 but the universe blessed me with something I didn't even do it was my walk in the front door moment we had with two chains there was a somebody walked in the front door and it was actually a fight that happened that changed our life a fight a fight between p ditty and t i is b-et weekend in atlanta georgia compound nightclub the number one nightclub in atlanta diddy is promoting sarok now streaming on paramount plus it's the epic return of mayor of kingstown warden you know who i am starring academy award nominee
Starting point is 01:44:56 jeremy runner i swear in these walls emmy award winner edie falco you're an ex con who ran this place for years and now now you can't do that and bafto award winner lennie james You're about to have a plague of outsiders descend on your town. Let me tell you this. It's got to be consequences. Mayor of Kingsdown, new season now streaming on Paramount Plus. And he's promoting it heavy. So he's in the nightclubs.
Starting point is 01:45:21 And this is the biggest club destination weekend in Atlanta. Ditties on stage. And he's like getting mad at people in the crowd who are drinking gray goose. So he's talking reckless. And so T.I. is there. and T.I. gets on the microphone. He's like, hey, homie, like, T.I. style. And he tells Diddy, like, you're not, in so many words,
Starting point is 01:45:50 you're not going to come in our city and talk to our people like that. Like, you're from New York. You're in Atlanta. You're in my city. So they get in like a verbal fight on the stage, and everybody's filming it. And the DJ has the music cut off. And it's like getting tense. So the DJ's trying to get everybody back to focusing on the party. Like we don't want this thing to spiral out of control.
Starting point is 01:46:22 So the DJ drops a song. I'm riding around. I'm getting it. It's mine. I spend it. And then they're still fighting. DJ brings it back. Spends a song.
Starting point is 01:46:33 I'm riding around. I'm getting it. It's mine. I spend it. DJ brings it back again. Everybody's filming. The fight. I'm riding around and I'm getting it.
Starting point is 01:46:45 It's mine. I spend it. Footage leaks on World Star of the Fight. Worldstarhiphop.com. Everybody's in the comments saying, what's that song? What's that song? What's that song?
Starting point is 01:47:01 Song takes off. No fucking looking back. I didn't do that just like I didn't ask the gentleman to walk in my front door I went and planted so many freaking seeds and one day it's going to freaking rain that's right and I'm going to have a forest so I planted how many seeds how many times did that DJ see me standing outside the nightclub me my business partner and it wasn't just me it was me my business partner street team we are running the play guaranteeing our success and passing out a CD is easy becoming a successful manager is easy here's one place and this is a
Starting point is 01:47:46 credit to you yes sir where i would just add context and and i understand what you're saying with easy now you want to pick a play that you can do a muscle memory so in theory yes that's easy the thing that another thing that separates you from a lot of people people that haven't done it that maybe wanted to do it is that you're willing to put that time in that time is not easy we we don't we don't know when our life ends we have a finite amount of time it's even a funny thing when you even think about it in concept but you are out there every night passing out cd after cd in the internet era i might add like this wasn't like 95 or something like that like you're like we're going to use some of the old school plays too yes because we know what it's math we know what we can control
Starting point is 01:48:35 So yes, the action itself, easy enough. Hand out CDs. Few people say, fuck you and throw it on the ground. Great. I can hand it out to someone else. But doing that again and again and again and again and again. That's inspiring. That's the hard thing.
Starting point is 01:48:49 That's where, you know, people, a lot of people fall short because they get afraid of, you know, they live that quiet desperation, right? Where they're desperate to do something, but they're not desperate to do something about it. you did something about it yeah you'll notice a like kind of like a common thread iron man hard eight year old go and run for a couple hours on the park easy yeah i'm i actually show up because i actually believe every day everything's about to change it might take a year or two but every day i think today's the day i actually thought i was going to win the lottery that night I actually thought no like moving in tonight yeah that's delusion so if you wake up every day
Starting point is 01:49:41 with that delusion you don't even feel the pain because today's the day every day and it's going to be easy and it's going to work and when we get knocked down I throw my temper tantrum that's not fun you see a pattern that's not fun oh no this is about to happen and I go right back to the delusion so I actually end up doing really hard things and it gets done in a very short period of time in the scheme of things to where if you look at the first 31 years of my life and you see in everything I did you would be like well he makes everything look easy after the fact after the fact and technically in one hand it is easy right in the other hand it is hard which one do I want to look at you want to look at easy and I'm going to
Starting point is 01:50:33 Continue doing that. I'm doing it right now with my book. I'm writing a book. I'm writing a book. I'm writing a book. Memor? No. What's the book? It's called winning streak. The art of mastering, no, mastering the art of delusional optimism. I like that. Okay? And it's going to be a classic. It's going to look like a classic. It's literally going to look like a 1930s cover. It's going to have a linen cover. It's going to look old school. Okay? Check this out. It's going to sell 30 million copies. Now, have I ever written a book before? No. Is writing a book hard? Maybe. But I heard that The Alchemist was written in six days. I didn't know that.
Starting point is 01:51:21 True story. Wow. Six days. Rocky was written in three. Rocky was written in three. Okay. I heard that Forrest Gump's book was written in six weeks. Wow.
Starting point is 01:51:31 Does that sound hard? That doesn't sound hard That sounds easy actually Six days I could do six days Okay So might be hard Might be easy I'm gonna say okay
Starting point is 01:51:41 It's gonna be easy Now how many copies of the alchemists Were sold? 150,000? Wow, that's a lot Like you think about like A let them theory Which is like the biggest book in the world right now
Starting point is 01:51:52 Sold 7 million copies You want to do 30 million I want to do 30 million The Secret did 30 million Or like think and grow rich did like a hundred million. I'm like 30 should be pretty easy. Like, I'm like okay, I know what
Starting point is 01:52:06 it looks like. I'm going to tell everybody what's going to happen. It's going to be a classic. It's going to look like a classic. I know the title. I know the color of the book. I know exactly when I'm going to drop it. I came up with a date. November 27th. Have I written it yet? No.
Starting point is 01:52:22 November 27th this year? No, next year. No, next year. No, next year. No. We got to go. We got to go. We got to go. That's six days. So it's like, I'm just going to find a way for it to be easy. I'm like, okay, like, I'm going to write it in six weeks. That's going to be easy.
Starting point is 01:52:40 I found a self-publisher. I don't even want a traditional publisher. Why? Because they're going to get in my way, right? Like, David Goggins sold 7 million copies, and he self-published. I'm like, okay, cool. Like, I don't need anybody in my way. That's when it's going to get hard, okay?
Starting point is 01:52:54 If somebody mess up my play, we're not having anybody mess up my play. I'm doing it. Why'd you pick, is that Black Friday? What? When you want to release it? Yeah. Why'd you pick Black Friday? People ready to spend money.
Starting point is 01:53:08 So you got Black Friday and then Cyber Monday. I'm going to create all this FOMO. It's going to be the cool thing to have, all the influencers, everybody's going to have and be like, it's going to be a fashion statement, right? If you have this orange, classic looking book, it's going to say who you are. We are delusional optimist. We are on a winning streak. That's what we all want. So it's like this episode, for example, is going to be the baseline.
Starting point is 01:53:30 for all of my marketing. This episode, I'm going to say something in this episode that's going to get 50 million views and then everybody's going to start saying like delusional optimism is the way of the future and then I'm going to write the book and then sell 30 million copies
Starting point is 01:53:45 and it's going to be easy, okay? And it's just going to go crazy, right? And I'm going to buy that house, right? So it's like easy. But that's how I talk to myself. These are my conversations. There is another path. Want me to tell you what the other path is?
Starting point is 01:53:59 Please. Other path is this. This is the dreamer's journey. Dreamer's journey. This is the dreamer's journey. Okay, we can all agree we get really excited about stuff. Okay, I want this. Man, we're going to be rich.
Starting point is 01:54:12 This is going to be awesome. I sell 30 million copies. And then on the Dreamers Journey, there's the Valley of Reality. And this is where, damn, I don't know how to write a book. I'm not a writer. I need to get a writer. Okay. You are a writer.
Starting point is 01:54:29 okay thanks i like that you are right you're a good fucking friend no i'm serious like writing is just the expression of actually putting down into physical form the ability to think and speak it's all it is you want to know what's crazy that's what you got this episode might write the freaking book for me that's how good this episode is like that's how easy is gonna be like we just take this put it in the i transcribe it okay cool easy right like we got our chapters right here it's super easy um so the valley of is I need a ghost writer. Somebody who can make this sound like a book that can explain like, oh, I walked into the room
Starting point is 01:55:06 and it felt like this and it looked like this, okay, all right, it might be that easy. But then, as I'm Googling, like, how much does, like, the ghost writer for Kevin Hart's book? He's like a super successful ghostwriter. And I'm like, he was written some really good books. Oh, wow, he charges a million dollars.
Starting point is 01:55:24 Okay, can't afford that. Okay, let me look up a cheaper ghostwriter. normally about a hundred thousand for a good one i'm like yeah i'm not spending a hundred thousand on a on on a ghost writer now we're we're in the valley of reality right here okay so i'm a write it myself but it might take me like a year i hear like people like spend a year writing a book and then i need to hire an editor and editors can cost like 30 000 and then i need a publishing company and then it's like fuck like you see where the valley of reality takes me it's like that's where the brain is and like my dreams are probably going to die a life of like I'm going to fall into the valley of reality and I'm probably going to get fucking paralyzed and guess what happens when you're paralyzed in a valley you can't fucking walk you can't fucking walk we're dying in this fucking valley and that's where the dreamers journey usually ends
Starting point is 01:56:29 you dream big your brain kicks in and you die in the valley of reality let's go all the way back it's gonna be fucking easy this motherfucker wrote it in six days I'm gonna write it in six days I'm a self-publish it I know what the cover looks like
Starting point is 01:56:49 I'm releasing it on Black Friday I don't need a publishing company I'm gonna do it myself these people sold 30,000 these people sold 150,000 you know what I can do it you know what I'm gonna take this podcast transcribing. They got these little AI tools. It'll help me. And then I'm going to put it out there and I'm going to post it on Instagram and people are going to be really inspired by one of these clips and an editor is going to be like, I want to help you with that. And I'm not spending 40 grand. He's like, I just want to be a part of this. I'm freaking inspired. Okay. Now we got
Starting point is 01:57:16 an editor. I used AI to make the freaking cover for free. I know what it looks like. I'm actually even going to own a new identity. A new identity. A new identity. Because I'm going to be an author. I need to look like a scholar. So I made a, I went on Pinterest, made a mood board of my new style. Now I'm going to go varsity jacket, Ivy League underneath, okay? Varsity jacket. Every time you see me, I'm going to be wearing a varsity jacket, but Ivy League preppy wear underneath. I got pictures on my phone. Let me show you. So like I literally, if I want to be a clap. I love this guy. I really, really live this. So this is what I'm going to look like. I'm going to look like this guy. okay but that's what an author that's what a best-selling author looks like you can go left or
Starting point is 01:58:02 right yeah and you're gonna see i'm gonna keep a streetwear with the varsity jacket but i'm gonna look like an author now i look like an author absolutely that's an author to give you the author's approval but like i want to write a classic so i need to be classic okay i'm gonna keep my streetwear i'm gonna keep my street wear with my varsity jacket but i i want to look like a classic. So I'm going into a new chapter, so I'm creating a new character. This is delusion. Are you going to put a Charlie Rocket spin on it?
Starting point is 01:58:36 Not a name, but a metaphor. No, no, no. I don't, sorry, I should have said that differently. Not the actual name. I'm saying, like, the style like that. Are you going to change up a few things to make it personal to you? The hats and the varsity jackets will be my, like, streetwear. Okay.
Starting point is 01:58:53 But in the colors. Oh, this is a team effort. I like this. Yeah, she's great stylist. We got a designer over here. I like this. But like, look at my man. Oh, that's gangster.
Starting point is 01:59:02 Too cool. Too cool. Yeah, flames. Okay. I don't know who that is, but keep doing what you're doing. I'll buy that book. I would buy his book. Yes, I would too.
Starting point is 01:59:11 Okay. It looks like a real straight shooter. So anytime I go into anything, I do this thing where I have to be the identity. And it creates a lot of accountability, but it's a hack for me. I want to be a businessman. I take off my normal clothes and I put on a suit in high school. I took off my backpack and I held a briefcase. And I went to high school every day with a suit and a briefcase.
Starting point is 01:59:39 I put it on my grandfather. And I don't put anything on my grandfather. Okay? Put three things on my grandpa. No, I believe you. That's awesome. I'm CEO Charlie. I gave myself a name and an outfit.
Starting point is 01:59:52 And I'm going to become that. and so in the yearbook guess who gets voted most likely to succeed me why because it's my identity it makes it easy to be most likely to succeed because I'm telling everybody what I'm going to do and I'm showing them
Starting point is 02:00:07 and I have my little businesses and I'm wearing my suit and I have my briefcase okay I became a successful businessman when you were Charlie sorry to cut you off I got to ask this though when you were a little kid five six seven years old who's your hero
Starting point is 02:00:21 Michael Jordan and then became Alan Iverson Fictionally, who was your hero? Jordan and Iverson makes a lot of sense for real people, but fictionally, who was your hero? My favorite movie? Sure. Cool run-ins.
Starting point is 02:00:42 Sankha, you dead mine. No, it's Dharis, you dead mine. No, Sanka. No, it's like I like sports. like inspiration i liked angels in the outfield the movie i liked i liked anything that was like i'm a little bit disadvantaged and a miracle is going to happen and my dream's going to come true i'm an underdog i'm an underdog and so like my favorite movies of today are like moana little girl had a calling to go save the world everybody told her stay here on the island your dream
Starting point is 02:01:26 don't go chase your dream she went to go chase her dream of saving the world and she would fall off the raft and the water would put her back she couldn't fail it was guaranteed like every time she fell off the raft the water put her back it was guaranteed she was going to save the world and then i think about like sing too or like greatest showman like these are like my favorite movies i love seeing somebody get their dream i just love it i've all always loved it like somebody who's struggling and like disadvantaged and they got to experience that in their lifetime that's what i like did you like that they then did so in in achieving their dream they did something larger than life as in they took on a figurative heroes role did you
Starting point is 02:02:08 i did like that you liked that a lot i always liked it yeah so where was i before you were talking about CEO Charlie CEO Charlie You're rocking That's why I asked you You're rocking the briefcase And the suit Going to school
Starting point is 02:02:24 Putting, becoming getting into character in a way to be the And then I became it And it worked So when I wanted to become an athlete I needed an athlete name I'm just going to do it again
Starting point is 02:02:37 My name can't be CEO Charlie anymore I need to be Charlie Rocket And so like I'm going to like give myself a name a name that has meaning, I gave myself a name Rocket. I was fat. Rockets start off slow and then they get fast. The first mile, like that thing is going like this. It's so slow. But then once it gets to 62
Starting point is 02:03:00 miles, it's fast. Every mile gets faster and faster. So I'm like, I'm a rocket. Start off slow. I'm get faster. Okay, cool. Charlie Rocket. And I put on the clothes, colorful clothes, bandana sunglasses just fun colorful i'm a ball of energy charlie rocker deep yeah i remember this look yeah and so now i'm going into being an author now you got to be the author i got to be it like was there's a couple things that are going to happen through this process one i just went on your podcast and told everybody what i'm going to do do you believe me i do you put it out in the universe. But how did I say it? What do you mean how? Did you even have a chance to have an opinion about anything I said? You just believed me. I believe well I believe in you because of the
Starting point is 02:03:55 vibe you carry but as you're saying things as a human being is a part of me that's like maybe and then I'm like nah I think this guy I'll figure it out. Absolutely. Like me and I'll tell you one one part where I was thinking in my head I don't know when you said 30 million but you know what I thought in my head. I said a fucking classic award-winning book does five to seven. This guy could do 15 and be a legend. You know what I mean? Now you're saying 30, 15 wouldn't be what you want, but 15 million books about teaching people how to have a winning streak and everything that you're teaching today, that changes the world. I'll tell you why I can quantify it. Everybody feels like a loser. I mean, even the people that are successful, they still
Starting point is 02:04:42 don't feel like they're winning. Bad stuff is happening every day in people's lives. The most successful people I know, they're like the most insecure. And the most broken people I know, they're also insecure. Everybody's insecure. Everybody wants to win. Everybody has levels of happiness that can be achieved. So title of my book is Winning Street. It's the most infectious two words that we also consciously want in our life. That's one. Think about how to win and influence people. On a subconscious level, that just is like ultimately
Starting point is 02:05:15 what humans want or need in their life. Winning streak is going to touch everybody. And for me, most of my audience is women. And most women buy books. It's like 80% of books sold are women.
Starting point is 02:05:31 So it's like, I got women, I got the subconscious, it's going to be a classic, it's going to be the best book, it's going to have the best stories. I'm going to tell the best stories of the best celebrities and entrepreneurs that were delusional.
Starting point is 02:05:41 and we're going to literally write the greatest book. It's going to have a hero's journey arc. Then it's going to have all these cool lessons. And then it's going to have a structure on how to apply it all. I'm like, it's the best book ever written. You know what? I'm thinking too small. $100 million.
Starting point is 02:05:57 I'm not even going to have to do anything. It's going to be so good. Everybody's going to do it for me. It's easy. Abercadabra. Guarantee. You just made me go to $100 million. Thanks.
Starting point is 02:06:16 On the record, too. $100 million. I mean, hopefully I'm alive while it does $100 million. Because if you think about how to influence, how to win friends and influence people, but the interesting thing about, like, the alchemist, for example, when it first came out, it was a flop.
Starting point is 02:06:29 Right. It took time for people to understand it. And it just went crazy. $150 million? Copies. So, long story short, that's what's going to happen but I'm going to wear the identity
Starting point is 02:06:40 I'm going to speak it so guess what I have to do I have to do it but I'm going to do it because I actually believe it's going to be easy I believe I'm not letting my brain take over I'm letting the common thread through all this is I'm making my brain work
Starting point is 02:06:57 from my heart and then I'm hacking the system by speaking it I'm wearing it I'm confirming you know how like the confirmation bias thing works it's like as humans we want to confirm our belief systems that's right so we don't feel like we're going insane
Starting point is 02:07:17 so it's like if I believe it's going to be easy I'm going to find ways it's easy and so I'm just going to find them and then when it gets hard I'm going to or I might take an L two L's make a W it's going to be a win like this is I got to keep the winning street going these are all my hacks to being successful, not just once or 10 times, but I've done this on repeat my whole life. Big goal,
Starting point is 02:07:41 small goal. Different things. I can give you an example because there is something through all of this that I haven't talked about yet. What's that? I'm expecting miracles at this point. You're expecting miracles. I'm expecting miracles. What do you mean?
Starting point is 02:07:58 I'm expecting somebody to walk through my front door. I'm expecting there to be a random fight and I get blessed. I'm expecting these things at this point. You call that a miracle? Absolutely. I mean, it was like,
Starting point is 02:08:14 I didn't tell that guy to walk through the front door and he knows how to make every single thing I'm looking for. Like, no videographer makes music that sounds like Hans Zimmer. Go listen to the commercial. It's Hans Zimmer strings. And he edited, like, that was a miracle. I did not do that.
Starting point is 02:08:30 There was no one plus one equals two there. I did not drop a thousand cold. emails. I didn't do that. He walked in my front door. So there are miracles, but I'm at this point now where I'm expecting miracles. I'll give you a miracle that happened in New Jersey. Love that. This exact week, five years ago, I sold all my houses. I moved into a bus. It's the pandemic. And I'm giving all my money away, helping people all throughout the country, doing the Dream Machine Foundation. And I expected that if I go help enough people,
Starting point is 02:09:11 there's going to be rich people who call, step up and want to donate with me. And I've personally given away like $400,000 of my own dollars. And I'm building this tour. And we had a sponsor for the tour. And we're going throughout the country. And we're getting to New York and the bank account got down to almost zero.
Starting point is 02:09:32 I'm scared. I'm like the foundation bank account and I'm frustrated and I had a manager at the time and we got in a big fight bank account's getting zero people are getting antsy he doesn't know how he's going to make money from this if there's no money left because I've given it all away I asked him I need a police escort to get to Corona New York where we're going to do an activation. He said, I'm not getting you police escort. I was like, man, bro, like we got in fight. He didn't give me a police escort because I'm driving a big old bus through these small roads and I got stuck and I'm blocking all these like lanes of traffic and like I'm stuck and I'm
Starting point is 02:10:23 stuck and I'm trying to back up the bus and the roads are too tight and people are honking at me and I'm just sitting there in my bus with my head on the staring wheel like damn near crying because all this has fallen apart I left the music industry my dreams have come true I've dedicated my life to helping people
Starting point is 02:10:40 nobody has stepped up to help us I'm now in the middle of a four lane intersection everybody's honking at me my manager and I just got in a huge fight and my head's on the steering wheel and I'm like I wish he gave me a freaking police escort that night
Starting point is 02:10:58 I lit into him and he quit and I'm calling my mom screaming that this whole thing this whole vision I had is falling apart and I'm punching the pillow and I'm screaming at the top of my lungs out of frustration this is this week five years ago
Starting point is 02:11:18 I had a cameraman with me and I had an intern with me on the road we're in an old 2006 Winnebago that broke down every day It was called the dream machine. It was more like the nightmare machine. This whole thing turned into a freaking nightmare. I'm staying in the same hotel.
Starting point is 02:11:34 So we parked the bus over here in New Jersey. I'm staying at a hotel in Soho, the Sheraton. The same one I'm staying in right now. This week, five years ago. And I told my cameraman, and I told my intern, I said, listen, we're going to pause the tour. we're going to go find a blessing they said where are we going i said atlantic city that's a bad start no i had never been to atlantic city i thought atlantic city was a nice place i was like let's get an airb we're going to we're going no i didn't know
Starting point is 02:12:17 i didn't know the Airbnb and they see is going to be a crack then bro no okay it's going to be old mob bodies in the bottom cement I did not know. So we leave the bus at the RV part. We get a rental car. We go to Atlantic City. I get an Airbnb, and the next morning, somebody next door was shot and killed. No, exactly what you just said is exactly what happened.
Starting point is 02:12:46 And I was like, okay, what we were going to do is sit down for two weeks and come up with a business plan on how to get money to fund this nonprofit. like it's falling apart nobody's going to get paid my manager quit this shit's falling apart bus is broken all this shit's going wrong so i said we got to get out of atlantic city so i found an Airbnb in ventnor a nice this is where ventnor comes in a nice neighborhood down the street from atlantic city and it had a nice little assaye bowl place i was like this is where we need to be we're going to be here for two weeks check this out there was a church there was a labyrinth outside the church now to remember how this how this story started i said i'm starting to expect miracles i'm in the labyrinth do you know what the labyrinth is nope all right so a labyrinth
Starting point is 02:13:43 is like just like a little maze where people manifest in there's sometimes at spiritual places like in sadona but this methodist church had a labyrinth outside this wasn't like a far east kind of thing? No, this is at a Methodist church and there's a labyrinth and it's like a maze you walk in you walk in these circles and it's in Ventnor? I swear to God. I spent a lot of drunk nights in Ventnor. I'd think I'd have found this fucking thing. I put this on my grandpa. Okay. Go to the Methodist church. I'm walking around the labyrinth. If I made up this story, this would be very interesting imagination. That's right. Yeah, you're really. I could write another type of book. Yeah, you have a future. So I'm walking around this labyrinth, and we need a blessing to happen.
Starting point is 02:14:29 And so I closed my eyes, and I'm walking, and I saw something. I saw $500,000. I saw it. Like in your mind? In my mind. I saw it. And it felt good to where I'm walking around this labyrinth, and I started dancing as if the $500,000 came.
Starting point is 02:14:52 And I'm feeling it. And I told my two employees, we're all walking around this. If you were looking at us, you would thought we were crazy. I said, guys, like, we just got $500,000. Like, what would we be doing? And I'm, like, smiling and dancing, as if the 500, and if you just saw these three grown men doing this in a labyrinth out of Methodist Church, you would have thought we're crazy.
Starting point is 02:15:12 But I saw it. So I started writing it in my notebook. We're in the Airbnb, and we started manifesting. and we started making some phone calls and we raised a few thousand bucks okay not 500,000 we raised a few thousand bucks
Starting point is 02:15:31 and I get an email and he's from Hasbro the toy company and I don't know Hasbro but they just cold email me and said Charlie we saw a video you made and we want to donate and I told my boys I said this is it
Starting point is 02:15:51 this is the 500,000 I know it is because I saw it and then Hasbro emailed me. I don't ever get emails from companies wanting to donate. Never has happened before. We get on a call the next morning, a Zoom call
Starting point is 02:16:07 and then we start the call off by not like the small talk. Me and my boys are singing a million dreams. Like one is standing on the staircase. You look like high school musical in the Airbnb. One is standing on the sofa.
Starting point is 02:16:23 One is standing on the counter, and we're singing a million dreams. And that's how we start off the Zoom call. Because we know that this is the $500,000. So we get on the Zoom. They were laughing. They liked it. Good energy.
Starting point is 02:16:37 And they say, we want to donate. And I'm, like, gearing up. And we're all, like, bracing for our arms. We probably recorded this call, by the way. I probably have this car recorded. And they said, we want to donate. 50,000 I had never been so ungrateful
Starting point is 02:16:56 for a blessing in my life because I knew it was going to be 500,000 and yet 50,000 just came in and I was like not like, it's like I was disappointed because my expectations were so high because I know what I saw and so I thanked them
Starting point is 02:17:14 and I was appreciative and I didn't show them that I was very disappointed but I was so disappointed because I knew that it was going to be $500 and wasn't. And then the next day they wanted to get on
Starting point is 02:17:25 another Zoom call and they said we had some conversations inside the company and we found some more budget $150,000 and then they said it went to the higher-ups
Starting point is 02:17:37 the next day they called and the CEO got involved and he said we're scrapping our entire influence our budget for Christmas $450,000. And in that three weeks, in two weeks we were in Ventnor,
Starting point is 02:17:56 we raised $750,000. Wow. I put it on my grandfather, and I don't put anything on my grandfather. True story. You see how you said you were standing around that Airbnb manifesting, though? And then what did you tell me right after that? I was making some phone calls.
Starting point is 02:18:15 And kind of on the phone call, started raising money, getting things going. That's what people got to hear. It's not just as simple as thinking it. It's like, I'm thinking it. Let's put that in the universe. Now let's fucking do something about it. And then expect a miracle to come because you're renewing the lease. You're renewing the lease by every phone call you make.
Starting point is 02:18:36 Every CD you pass out. Every meeting you take with a producer. You're renewing the lease. And you send out the energy. Check this. out if you sent out a signal and you want it to bounce back let's say we're in a swimming pool you send out a wave and you want a wave to come back to you you want to send and you want to receive right that's a goal in life if i send out what i want i want to receive you're in a
Starting point is 02:19:05 swimming pool you dip your pinky toe in it creates the tiniest little ripple because it's just your pinky toe little ripple goes out is that ripple hitting the wall and like you're coming back? Nope. If you cannonballed into the pool, is it sending a ripple out and is it coming back? Yes. Bigger is easier. Cannonball. Not pinky toe. Cannonball. If you believe, go all the way in. You mentioned this earlier. You were talking about like the attitude towards like hard classes versus easier classes in school. But in general, like growing up and school, going through elementary school, middle school, high school. What was your attitude on school? What did you think of it? What did you think of the process? Elementary was like
Starting point is 02:19:54 easy. When I got to like the big leagues middle school, I couldn't keep up. Like I was just like I'd look at everybody else in class. I'm like y'all, y'all understand this? Y'all get this. Was it because of the way they were teaching it? No. I think it was just me. It was you. It was like I'm like I'm in this physics class. and I'm just like, how do y'all get this so easily and I don't? I just didn't process it. You know some people, they do a math test and they didn't have to study. And it's just like effortless for them.
Starting point is 02:20:26 That wasn't me. But I didn't mind because I kind of could piece together this concept. If I show up, I'm going to pass. Right. And so the kids who didn't show up to classes, they failed. The kids who did, they passed. So it's like, I don't know what a stat is on it, but like if you show up, you're probably going to pass. Might not be a A.
Starting point is 02:20:52 You're probably going to pass. And the only people who, more, most 90% of people who don't pass, they just didn't show up. So I was just like, I just need to show up. Well, the reason I was, that's interesting because that's not where I was expecting you to go with that. But you're also, there's another point here that I'd love to see your thoughts on this and how you might reflect on it with your own journey. But the reason I was bringing it up is because I think about this one clip of Carl Sagan all the time. You know, Carl Sagan is? Yeah, yeah, yeah.
Starting point is 02:21:23 So he was, you know, he was the original, like, science popularizer, brilliant, brilliant guy and brought things down to Earth. No pun intended for people. But there's a famous clip of him talking about what happens when you speak to a group of kindergartners. And the questions they ask. The last things like, why is the sky up? Why are the plants green? Why do the animals live in the same places where some humans do? And simple things like this.
Starting point is 02:21:59 And he said, then when you go to a class of 12th graders, they don't ask any questions. No. They're afraid to. And he goes, the kindergartner questions are actually brilliant. we make them seem in society like it's stupid or simple or like oh that's cute a little kid's asking why the fucking sky's up but the reality is they're genius questions because they're curious they're looking at the surroundings in their world and wondering why things are the way they are which is the basis root of any scientific endeavor that's ever happened on this earth their
Starting point is 02:22:31 creative endeavor for that matter so what he what he was saying is that something terrible has happened between kindergarten and 12th grade in the system in school, society, how it gets to you to where kids suddenly decide to be embarrassed to ask questions because they fear that it is not going to be intelligent. And so obviously something's broken there that has got them to that mindset. And I bring this up because you look at the world in such an inspirational way. And I see this from before I even knew you. But then especially when I'd be talking on the phone with you, like our first conversations
Starting point is 02:23:10 and you would just ask question after questions, simple shit. This is not like fucking, you know, what is the square root of 69 million trillion or something. This was literally, you're asking me questions that are one plus one. Okay, now what's one plus one? Okay, now what's one plus five? And how many times have I called you asking a question? A lot, but it gets somewhere. Yeah. And we figure things out because you keep things simple.
Starting point is 02:23:31 And then when you combine that with the fact that in your, in the way you express yourself, in the way you think about things, you are a curious dreamer. there is something about you that when you were a kindergartner those beautiful like thoughts and ideas that come into your head where everyone else around you went through the same system you did and lost that most people did you didn't why do you think that is that's a hell of a question that's a hell of a question why did i not lose it why did i I not lose. I asked a question the other day. You know how they say you pass with flying colors? What the fuck is a flying color?
Starting point is 02:24:27 Is it a rainbow? Like I guess I still ask these questions, but what is a flying color? Does anybody know, can we look up what like a flying, like where does that come from? Passed with flying colors, I'm curious. Why have I never lost it? I think my answer is actually going to disappoint everybody.
Starting point is 02:24:52 I'm sorry for not being deep with that very deep question. But I think everything that comes back to how I operate is, like, fun. Why is that I think that's a... finance. It's just like, it was fun for me asking you, what does flying colors mean? It is not fun for me asking you what square root of 72 is, but it would actually be a fun conversation if I asked you, like, how did they know what dinosaurs sound like? Because nobody was there, they're just making this, oh, like, how do we know?
Starting point is 02:25:33 I'm sorry, but that's like a way more fun conversation. Like somebody was there We got to get Ken Lackabara back Answer that one But like fast with flying colors What does this mean? It comes from a maritime tradition Where naval ships return to port
Starting point is 02:25:50 With their colors flags unfroled To signify victory in battle Or a successful voyage So they were calling the flag colors So it's not a rainbow Okay cool now we know Now we know But to me these questions are fun
Starting point is 02:26:02 Yes Like I would rather ask you a question like like if if like a pyramid was built and like the stone weighs like 70 tons and like a crane today can only lift a 10 ton but the stone came from 500 miles away
Starting point is 02:26:24 how did they get it over there and then hold on did aliens it has to be alien but it's like to me that's just a fun question yeah so for me I just think everything comes back to play, fun, ease, because that's just what I want in my life. Here's why it's a great answer. That's what kids do. Somewhere along the way it goes from having fun to being cool. It does. Fitting in, conforming, doing what you're told. Like, the way you think
Starting point is 02:26:55 is, like, there's got to be a better way to simplify this, but you mesh the literal and the figurative. that's why I was drawn to you when I first found you because in a lot of ways when I hear you talk I hear very similar ideas from like great artists like Kanye West Kanye West will say things like why when a kid jumps on a table when he's two he's out of control out of control because society's trying to control you he takes like like a figurative and turns it into what is the science of the literal right there when you hear Terrence Howard. who's a brilliant artist who has some interesting science ideas that probably probably aren't right but like not because he's not smart like when he talks about one plus one he's like or one times one he's like one times one it's an action on an action when does an action not create a bigger action and it's like all right scientifically technically you're wrong but like i get like that was a nice yeah he's seeing it you know what i mean so when you look at things you are always looking at like the root of why we're literally making the sounds we make to describe something and what that means, how that's programming
Starting point is 02:28:09 our brains. And you see it beyond what you might see in a dictionary definition. Instead, what you would see in an interpretation of it when you take it in the context of everything set around it. You want to know what's interesting about this? If I were to ask you, what's the definition of insanity? What would you say? Doing the same thing over and over again. I looked it up. That's not the definition. Somebody made that shit up. Yeah. And we believe it. Who did? We looked that up before. who did make that up it's not a definition someone someone said that though for the first time that became like the culture definition yeah no it's stuck shout out to that person yeah that's stuck now that's a good one i'm inspired by that person they changed the definition and we all know
Starting point is 02:28:49 we got it albert einstein of course instead he originate uh 12 step the phrase insanity is doing the same thing over and over and expecting a different result was not coined by Albert Einstein, sorry, but instead appears to have originated in the early 1980s at 12-step meetings and was published in 1981 Narcotics Anonymous pamphlet and later in Rita May Brown's 1983 novel, Sudden Death. So it's something that people started to say in like Alcoholics Anonymous, which would make sense. They're trying to break a pattern.
Starting point is 02:29:19 But to your point, it's stuck because you can picture it. Yeah. It made sense. That was clever. You know, it's a little. What's insanity. Insanity is a loop. Mm-hmm.
Starting point is 02:29:29 Right? So that's like I like hearing you speak because you look at like the layer below, it's like the third eye. You look at the layer below the layer and make sense of it. And so those questions that like you would ask when you're, you know, four or five and you're learning words for the first time and reading and your minds making these little patterns as to why that words spelled like that and that one's spelled like that, some point you just read the words in front of you because they call on you in class when you're 10 or 11 and you're expected to finish. this paragraph and not stutter so the cute girl your left is making fun of you right and we stopped thinking about what what it means or like why it was written that way or what could be underneath that even if we're wrong it's like maybe there's maybe there's another message there maybe there's a little bit of fucking you know whatever the hieroglyphs on on the on the side of the
Starting point is 02:30:19 pyramid's within these words right man bro you you you said cute girl in high school I think I was I think it was 10 but yeah bro there was a girl I had a crush in in high school and and she chose like an athletic guy over me we were both talking to her I think she liked me but then this other guy started talking to her
Starting point is 02:30:46 and like I would always like go over to her house and like hang out with her and then she liked this other guy named Robert Robert was fit athletic and I wasn't and that lit a fire in me and
Starting point is 02:31:08 it started a pattern in my life of how every insecurity I had became such a gift for me to want to be successful you know how Kanye said like everything I'm not made me everything I am yeah there was even this time where I was in middle
Starting point is 02:31:33 school and these these kids were making fun of me because I didn't know who was in the magazine like they had a double XL or source magazine and they would point at there was a group of girls and they would point at it and say Charlie do you know who this is and I was like no you're like you don't know who that is and then they would laugh at me and then they would point at another celebrity it might have been janet jackson i don't know who jennie jackson is like i like i like basketball i like alan i but they were laughing at me and i kind of like made a oath to myself like in that moment i don't like how this feels i don't feel like i deserve this feeling and i made an oath i said i'm not just going to know who these celebrities are i'm going to create them
Starting point is 02:32:25 and I'm going to I'm going to be better at this than they are and like I thought about like the girl in high school who chose me over another guy like my motivation for like years was like I'm going to be successful because I'm not never going to have a woman not choose me like my like I guess like survival of the fittest would be like business
Starting point is 02:32:46 so it's like I'm going to be successful like I don't like this feeling and so like I've always taken anything bad And I've really tried to, like, use that as, like, fuel. And I remember when Soldier Boy fired me. Why did Soldier Boy fire you? You were as videographer at the time? I was his videographer.
Starting point is 02:33:02 I was his videographer. Something like that? 19, 20, yeah. So, Soldier Boy chose me to be his cameraman because I had a movement going in Atlanta. At the time I was in community college, and I was just buying time because I was, like, in this middle ground of, like,
Starting point is 02:33:20 ma, I'm going to be a very successful businessman. but like I don't have money my mom said you need to go to school or you're going to have to pay rent and I was like okay I'll go to school so my website
Starting point is 02:33:35 spitjo game.com my website's taken off but I'm not making money it was like SoundCloud before SoundCloud it was like SoundCloud you know who Lyrical Lemonade so I was Lyrical Lemonade like I was a videographer
Starting point is 02:33:51 I had, like, I was curating the culture of the Atlanta dance movement. Crank that Spider-Man, cranked that Batman, crank that yang, crank that every, the whole dance movement in Atlanta I was the cameraman for. And my website was blowing up. Soldier Boy starts taking off on MySpace. And he was in Mississippi, but he was a big fan of the Atlanta movement. So when he got his record deal, he could have whatever he wants. So he told his record label, I want Charlie.
Starting point is 02:34:21 from spityo game.com to be my cameraman. So the first year of college, I kind of, like, blew it. I was just buying time, stopped showing up to class, lost my scholarship. It's time for me to go back from my second year of college. Mom's going to kill me if she finds out, like, I didn't show up to class. Long story short, I needed a miracle. I needed a miracle. Santa delivers presence in the dark, okay?
Starting point is 02:34:51 that is a reoccurring theme I always say in my life is dark I'm now having to pay for books and school I lost my scholarship I don't need to be here I need my business to take off I am CEO Charlie and I am in my mom's basement and I am broke I have a business that's taken off but I'm not making money and as I'm on campus signing up for classes paying for books my phone rings and the caller ID said Beverly Hills. I answered the phone, and the deepest voice you've ever heard. It was like the voice of God. He said, this is Brian Washington from Interscope Records.
Starting point is 02:35:36 May I speak with Charlie? I said, this is Charlie speaking. How can I help you, Mr. Washington? He said, we just signed an artist, and he requested for you to be as cameraman, but you would need to go on tour. I said, I would love that. Sign me up.
Starting point is 02:35:49 but I need to ask my mom if I can drop out of school he said how old are you I was like I'm 19 he said okay ask your mom call me back you got my number so I go home to my mom now my mom sold vacuum cleaner so she knows a sales pitch when it's coming so I asked my mom did take the stick out she did not take the stick out
Starting point is 02:36:13 nope the be good stick I keep picture remember that's seen in old school where he's like my mom said she kill me if I love college She showed me the knife. I keep picturing that when I'm thinking of the stick. All right. Picture that. I'm in my mom. She's got the stick, okay?
Starting point is 02:36:27 I literally said to her, Mom, I just got a phone call from Interscope Records. That's the record label that has. Black IPs. I'm not naming one rapper. I do not need to scare my mom. Black IPs. Gwinsda, Flam.
Starting point is 02:36:48 you know like all these pop stars that's who called me and they just signed this new artist he's a kid he's 16 and he makes dance music they want me to go on tour with him dance music dance music and i could see what's going through my mom's head sex drugs violence hip hop like you know like tour have you ever seen the movie almost famous of course i'm going on tour le jean baby exactly that's gonna be me i'm the journalist going on tour with the rap star and i can see my mom like oh my god my little baby because in her eyes i'm her little baby and she got real quiet and she put her arms behind her back and started pacing back and forth like mr miagi and i never seen my mom look like an old wise Chinese man before and she's staring out of the sliding glass doors looking into the creek
Starting point is 02:37:55 in the backyard and I know whoever speaks first is going to lose that's I learned that from sales when you make a sales pitch you shut up she's looking out the sliding glass doors and it was like silence it just lasted and I'm thinking over here like this is my freaking dream is about to come true I'm going to be successful. She turns around and she looks at me straight in the eye. And she says, son, when the door opens, you have to walk through it. Shout out to moms who believe in their kids' dreams, first and foremost. But she also said, you're not going to be in school.
Starting point is 02:38:38 You've got to pay rent. So I got her blessing. I'm going on tour with Soldier Boy and I got to see in a very short period of time what was humanly possible the very first show we did we're in a minivan
Starting point is 02:38:57 Soldier Boy hasn't blown up all the way yet the kids on MySpace no Soldier Boy but we're in a minivan in Montgomery, Alabama at the most dangerous club that we're not even supposed to be in because we're under 21
Starting point is 02:39:13 They got AK-47s at the front. Excellent. No, this is a, like, I'm like, this is my first day on tour. I'm like, what am I doing? But we're in a minivan. We're not in a black truck. We're in a rental minivan with an unknown artist who's bubbling with 13-year-olds. And we're going into, no, Soldier Boy was not big yet.
Starting point is 02:39:37 With the kids, he was big. You got to be careful with your language there. Bubbling with 13-year-olds big. That sounds really bad. That was another pause. 13 years old, 13-year-olds loved his music and had his ringtone, okay? AK-47s, we're in the club. Next thing you know, we're being yanked by security and like the club owners.
Starting point is 02:39:59 And we're dragged up these stairs and put in an office. In an office. In an office, upstairs of the nightclub. We hear all this commotion and ruckets going on. We don't know what's happening downstairs. we think somebody got shot and killed they said do not leave this room we come downstairs the club's empty police are outside they don't tell us what's going on we're kids i guess if we were in the building they could have even gotten in more trouble lost their liquor license and
Starting point is 02:40:32 everything i don't know what happened that night but that is i'm like what have i gotten myself into just three months later I got to experience what was humanly possible from a human reaching full potential we go from a minivan in a nightclub and nobody really knowing us to we're performing at the VMAs in Hugh Hefner suite overlooking Las Vegas on a pool with Kanye West
Starting point is 02:41:00 Kanye West has the biggest set on the VMAs he has his album coming out the one with flashing lights It's a graduation. This is graduation. This is 2006. Him and 50 Cent had that album dropping on the same day. Kanye West is the biggest artist in the world.
Starting point is 02:41:16 And who's he bringing out on his VMA set? Soldier Boy. I'm like, this is humanly possible in a couple months. This is what's possible to where the entire world fell in love with Soldier Boy. I started feeling myself. I started thinking this was the Charlie Show. I have my diamond chains.
Starting point is 02:41:33 I'm in the music videos. I got a little cocky, a little arrogant. I started talking to one of the same girls Soldier Boy was talking to. Yeah, like I'm really fucking up. We get to Atlanta, last day of the tour. October 4th, 2007. Album just came out.
Starting point is 02:41:57 Last day of the promo tour, Soldier Boy says, let me get that diamond chain back. I want to get it washed. I see him take the diamond chain off, me, and he hands it to this guy named Quanty Cash. Shout out to Quanty Cash, amazing artist and producer from Atlanta. He's actually who taught Soldier Boy how to make beats, but I saw him give it to Quanty Cash.
Starting point is 02:42:18 And I'm like, this is weird. The diamond chain was a big deal to me. I'm the cameraman. I'm like, I'm the man now because of the diamond chain. Next morning we're supposed to go to the Jimmy Fallon Show. I didn't get the itinerary. So I wake up, nobody's answering my calls, road manager, manager, soldier boy, A-Rab, nobody's answering my calls. So I go to the airport because I know we're supposed to fly out.
Starting point is 02:42:47 We got Jimmy Fallon today. We're going to L.A. to promote the album. I know this is happening. Go to the airport about four hours past. I realized I think I'm fired in the most cruel way. Yeah. It sounds very cruel, right? Like, not to even be told.
Starting point is 02:43:07 And so after four hours in the airport, I get back on the MARTA bus. I go back to my mom's basement. Go to my mom's house. I said, Mom, I think I'm fired. And she said, I am so sorry. I said, no. Uh-uh. This is the best thing that's happened.
Starting point is 02:43:27 She said, excuse me? I said, ma, this is a winning streak. She said, why? I said, listen. I'm the lowest paid person on the team. I have to ask for my money. I don't even get paid on time. I got my food spat on in Las Vegas.
Starting point is 02:43:46 I was treated like shit. This is a winning street. Because now I get to be the highest paid person on the team. She's like, what do you mean? I'm going to be a manager. She said, you know how to manage artists? I said, I'm the cameraman. I know how to make the artist videos go viral.
Starting point is 02:44:05 Of course, I'm going to be the best manager. Managers don't know how to make videos and make their artists famous. I have a media outlet. I know how to edit a video. I have an audience. I got to be in every room, so I got to learn everything. This is a winning streak. I would have never quit this job.
Starting point is 02:44:20 It was too cool. He did me a favor by firing me. Delusional optimism. Taking L's, turning into W's. I'm going to be a manager. And I found all the reasons why. This shitty situation is a blessing
Starting point is 02:44:35 why because it's more fun I could be in a shitty situation and stay there but instead I'm going to be a manager starting to venture now
Starting point is 02:44:48 did it get good after that absolutely not I'm in a dark place in my life okay I'm in a dark place and I find myself in New Orleans passing out not CDs, passing out flyers for a NBA All-Star after party.
Starting point is 02:45:12 I was just in Las Vegas with Kanye West in the Hugh Hefner Suite, and now I'm passing out flyers for a party. It sucks. We rode down to New Orleans in a 16-passenger van, herded like cattle. Like I'm like on a freaking, like, school bus. to go promote a party, get it paid 100 bucks. I was so special.
Starting point is 02:45:39 And now I'm at the bottom, but guess what happens in the dark? Santa Claus always delivers presence in the dark, right? There's got to be a blessing in this. There was an artist that was down there that I used to film for. His name's Young Envy. There was this girl he liked. She was cute. She was in a rap group.
Starting point is 02:45:58 He was showing me her music video. In New Orleans, I said, that's going to be my group. That's going to be my group. My heart lit up. I felt it. Like, I was like, they're like the female version of like outcast, but for like teenagers. They're wearing two-toes, colorful clothes, one wraps, one sings. I was like, this is it.
Starting point is 02:46:20 This is it. This is my group. I said, can you introduce me to her? I'm going to sign them. I'm going to get them a record deal. He introduces me to her. I take a management contract over to the grandma's house, sit down with him, said, I'm going make y'all stars. If I wasn't in that dark place in New Orleans passing our flyers, I would
Starting point is 02:46:39 have never found them. I found them. I signed them. I got them a record deal. CEO Charlie is back, baby. CEO Charlie is back. We got a record deal with Interscope records, and they're taking off. Charlie Rocket is out of here. I mean, CEO Charlie is out of here. And then we're in Washington, D.C., and they fire me in an airport. True story. And the loop starts again. Back to my mom's basement. Now, what's going through everybody's head right now? Charlie, why do you keep getting fired?
Starting point is 02:47:14 Same reason with Soldier Boy, same exact reason. I asked my mom, who sold vacuum cleaners. I said, Mom, there was this one manager that you worked for, and you loved him. and you would do anything for him I want to go meet with him because I'm a manager and my artist hate me she puts me
Starting point is 02:47:44 with the legend Bill Cook he has a horse farm in North Georgia I pull up he's sitting on a bucket in the mud he said Charlie come sit on this bucket I'm wearing some nice shoes he said Charlie come sit in the mud
Starting point is 02:47:59 pulled out a bucket sat me down and I said Bill how did you get my mom to love you as a manager he said I worked for your mom I said what you were her manager he said I worked for your mom he said I was of servitude
Starting point is 02:48:17 to your mom yes I made more money than her yes I was the boss it was my job to work for her if I want everything that I want I need to make sure she has everything she wants He said, your problem is you think this is the Charlie show.
Starting point is 02:48:32 And if you dedicate your life to making other people's dreams come true, you will get all of your dreams. You're not asking these people what their dreams are. You're not being of servitude. You're not fulfilling their dreams. And so they will leave you for the person who promises they will. So when I signed Travis Porter, my next group, well, one, I had to move back to my mom's basement.
Starting point is 02:48:58 Shout out to my mom. Move back to my mom's basement, and I picked myself up. And I said, you know what? I'm not going to be cool anymore. I'm going to go put my suit back on like I was in high school. I'm not going to talk to these girls. I'm going to run the play. I'm tired of losing.
Starting point is 02:49:18 I need to be successful. Put the suit on, passed out the CDs for Travis Porter, and they never left me. And I didn't have Travis Porter, two-changed, young doll, bankroll fresh, successful artists never left me. Why? Because I woke up every day and realize it's my job to make their dreams come true. I need to be of servitude. And that's when I learn the power of servitude. And that's how I spend every day in my life now. I think something that really separates you from a lot of these people who run around online and just talk about manifestation
Starting point is 02:49:51 or saying the right things or being positive is that you're real. You, you, you, you are very open about not only the struggles that you've had in the past and overcome, but the ones you continue to have. And it's so, it's like amazing talking with you today because I'm, I'm, like, it comes to life and I can see it and I can see you're not just this guy I saw behind the camera that looked awesome like you're actually this dude, which is always such a gratifying thing about sitting in this seat and doing it. But it does come back to it for me what I'm sure, you know, won't surprise you at all, which
Starting point is 02:50:28 which is that that very theory that you came up with that I first found you with, the IMU theory, you lived that in every way. And it was something that when I saw it, it was easy for me to say at that time, you know, a 23 year old or whatever I was who had no success or whatever. Of course I lived there. I didn't have any choice but to live it. I wasn't anything to look up to. But it set an amazing precedent for me to realize like, hey, I have dreams. I want to do special shit. But what happens to a lot of people when they, do special shit they switch up they become something different they become above people they're like oh look at me i'm this thing and you're not and you sat around one day and people have heard me say it a million times before and you just started with what a simple fucking question a simple question who's the highest grossing superhero of all time do do do do spider man yeah why is that i was actually talking with my friend Vito about this the other day and he added a point in there he said Stan Lee said he created Spider-Man where he was completely covered head to toe down to down to his fingers and his face so that anyone could be Spider-Man you didn't know what race he was even right so but you
Starting point is 02:51:43 talked about like you thought it was going to be Batman or Superman you know with all this stuff because they were good looking chisel chin muscles that's right iron man Batman was Bruce Wayne he got all the ladies and everything yeah Superman was like oh superman yeah and then you got this scrawny kid without the chisel chin can't get the girl lives in a lower class constantly getting the shit kicked out of him gets a weird talent wears glasses you know but people are like i fuck with that guy yeah and then you get to the whole you're like all right well let's try this on other things like you this is what i love about you you go you immediately go 30 000 feet in the air and you say no no i don't want to know and e equals mc squared
Starting point is 02:52:26 That's not what we're trying to do. We're trying to do one plus one. And then we'll do one plus two and one plus three. So you're like, all right, religion. That's another big thing. You got superheroes. You got religion. What's the biggest religion of all time?
Starting point is 02:52:36 Christianity. Who's the leader of Christianity? Jesus Christ. And this is like, I remember watching that for the first time with you talk with Ed Milet. And like this is where the chill is come in because I'm like, oh, shit. And you could, the best part is like Ed Milette's like sitting there the whole time. And he's just like, yes. He's like this big guy.
Starting point is 02:52:53 Oh, yes. Yes. He's just like amping you and you're like, hold on, I got more. But you go through Jesus Christ and you're like, carpenter, hung around with poor people, had 12 followers. Sometimes he got a big crowd, but like, you know, he wasn't riding around on a white horse with shiny armor, telling everyone he was this great savior or whatever. He was just a regular dude who broke bread with you and said, let's go have, let's go a fucking dinner. Right. And then you're like, all right, well, if this is with corporations, everyone says corporations suck.
Starting point is 02:53:23 It's so boring. But if this makes sense there, then it's going to make sense everywhere. Most famous company of all time, Apple. Apple. Who founded Apple? Steve Jobs. That's right. I'm getting chills with you sitting right here.
Starting point is 02:53:35 Steve Jobs, the guy who had the beard, corporate dude who cut the suit. He had flaws. He was open about them. He was the kind of guy that looked at tech products, and instead of naming it fucking Inspiron 46,000, he named it iPhone. Lisa. Lisa. Macintosh.
Starting point is 02:53:53 Human. Human. Named it after you. Human was I. That's where you did the Kanye thing for the first time, by the way. iPod. I'm like, damn, inside the fish. Lisa.
Starting point is 02:54:04 Like, all right, I see it. And then you say, you're like, I'm on to it, but sports too. And this is the one where people push back sometimes. Really? Let's get it in context. Oh, I would love to go push back on this because I'm sold on what I discovered. So you said, who's the biggest athlete of all time? And I love how you said it.
Starting point is 02:54:23 said it you're like it's not Ron's fault it's not it's not it's not right like they were great they are but LeBron is a no fault of his own genetic specimen he was called the king when he was 13 now I do by the way I do think LeBron deserves a ton of credit yes for being someone who grew up with no father yes no money in the house yes worked his way out of there he's a billionaire now like there's people like to rip on LeBron for stuff but there is way more good with LeBron than bad in my opinion and Kobe also hard worker right right some to relate to the hardest worker right and he wasn't the biggest prospect until he got towards the end of high school but he was the mamba yep he was different he was his own thing he's
Starting point is 02:55:03 different michael jordan now this is why people push back they're like he's jordan he's the jordan he's the jordan brand he's the man behind the candelabra he's kind of like above people you weren't talking about it for that you were talking about michael jordan when michael jordan was michael jordan and becoming michael jordan and getting into his prime and everything this is the scrawny kid who was cut from his high school basketball team. True story. He wasn't the number one recruit. He went and won a national title at North Carolina
Starting point is 02:55:29 and they still fucking drafted San Buoy in front of him. Took him seven years to get to the Paramount of NBA. Wins a title, wins three in a row. Then his dad gets shot. He has grief on a public level that everyone can relate to. He throws it all away, embarrasses himself on TV in a lot of ways. Playing professional baseball, people watched him fail. And he was the underdog again.
Starting point is 02:55:51 and then he writes two words, I'm back. Comes back, loses in the four, five, throws on the two, three, goes three, and goes out. And it's like it's this hero story. And then you even have the song, and you like me, and I'm like that. You know what? And it's like, I could be like Mike. Dude. But hold on.
Starting point is 02:56:09 Let's go to the commercial. How did you, Charlie, how the fuck? Like, when you finished cooking that, it couldn't have been that long because you were just moving. Yeah, it was quick. Were you like, oh. Yeah. Yeah, it was, it was the Michael Jordan thing brought it home for me because it was that commercial that really brought it home. The commercial was him being colorful. The ball hits him in the head in the commercial. Kid passes him the ball. Everybody's like laughing. And then the song is colorful. If I could be like Mike
Starting point is 02:56:53 Sometimes I dream To hear me It's not Okay, we're going to put that in contrast To a Mamba commercial Michael Jordan is saying In that commercial I'm just like you
Starting point is 02:57:06 I'm just like these kids And even the song is saying If I could be like Mike Like it's just like I Mike happy messing up colorful playing with kids And then we go to like King James Which is like
Starting point is 02:57:20 Top of the Mountain King you're talking about Mamba alone in a cave we're talking about literally Superman and Batman and Michael Jordan is Spider-Man
Starting point is 02:57:32 now even though he's the best of all time in my opinion it could be a debate but being cut from his high school basketball team is the greatest gift
Starting point is 02:57:43 that ever happened to his story it allowed every person who wore those shoes those shoes aren't shoes those shoes are is possible. It's a cape. It's a real cape.
Starting point is 02:57:56 And so LeBron, I watched his documentary in high school, his high school documentary. It was good. The man never lost a game. I lose every day. I think he might have lost one game. But the comparison of I got cut versus I lost one game,
Starting point is 02:58:17 it's not LeBron's fault. LeBron's supposed to go win. It's just my game. Michael Jordan has flaws. LeBron? Hairline, maybe? Jordan didn't even have a hairline, so we can get them there. Long story short, it's not, it's not LeBron's fault. It's not Kobe's fault. But if you were talking about marketing,
Starting point is 02:58:42 Michael Jordan and the marketing team and his story and how they utilize his story, it influenced culture. And I just, well, there's this one thing that was vivid to me as a child. When Michael Jordan caught the ball, this is the last couple seasons, he caught the ball, and what happened in the stands?
Starting point is 02:59:04 12,000 cameras going off every time he caught the ball, we'll probably never witness that again. You just pass them the ball, the whole stadium's taking pictures. We all felt something.
Starting point is 02:59:19 People would spend their last penny on just making sure they witnessed him play because there was something that resonated in our heart so much with his story, his downfalls, his overcoming. We got to see ourselves. And so for each and every one of us out here, we can use this IMU theory in a daily practice with ourselves. I have flaws. That's my gift to be the greatest. I am now disarming anything that bad that ever happens to me. I have disarmed it because I just showed gratitude towards the brain tumor. I wouldn't have been a Nike athlete without it. Thank you for the weight struggle. Still to this day, I can give gratitude because I struggle with my weight now. It's embarrassing
Starting point is 03:00:09 losing 120 pounds and then gaining 60 back. I'm grateful for it. You know why? There's a reason why we all loved Oprah so much. The woman is, if you took her weight out of the picture and love out of the picture, that would have been the most perfect, like, woman. Imagine Oprah with the bikini body and had the perfect husband. It's just like, oh, everything she does is good. We see so much. Like, she was sexually abused.
Starting point is 03:00:37 She had weight issues. She had love issues. And yet, she got to be so great. You know what? I have issues, too. You know what? Maybe my issues are what's going to make me great. And that's a little bit of delusional optimism right there.
Starting point is 03:00:51 Sure. But you know what? We all got issues. And if we give ourselves permission to be like, no, I'm glad. I'm glad. Because that's what Michael Jordan had. He had issues. Oprah had issues.
Starting point is 03:01:06 Spider-Man had issues. And you know what? I'm celebrating it. And you're showing it. And that's the thing. that's what like the theory was amazing and i saw the by by the jesus one we all saw where you were going it's like oh my god but the way you closed it which made ed lose his mind righteously so is you're like so putting this all together now and this is you know you're recording that in like
Starting point is 03:01:32 january 2019 or something like that so you come up this theory maybe in 2018 social media is effectively like 11 12 years old this is a very young thing but you're recognizing that like We have completely moved our culture to this thing where we got to show perfection and we got to show I have all this. Look at me. Look at me. Follow me. Like my videos. Like my pictures because I'm not like you. I'm above you. But the paradigm is actually the opposite throughout human history. So we have popularized something that goes against our literal evolutionary wiring. And it was just like, like, dude, it's. I told you on the phone the first time we talked. Genius. I'll tell you now. Genius.
Starting point is 03:02:21 Thank you, man. I've never told that to someone personally, right? Who didn't sit back and go, whoa. Whoa. Yeah. That's, so thank you for doing that. That was a really, I saw that in 2019. That was a very important year for me trying to figure some things out.
Starting point is 03:02:39 And I think that also was like an important reminder. I didn't know what I was going to be doing next yet. This started March 2020. I wasn't there yet. But I knew something was going to happen in my life. Something was going to change. I was going to force to change. And I think that that served as an incredible baseline,
Starting point is 03:02:58 especially the space I ended up choosing something in the public forum to always, you know, recognize not losing yourself, not becoming this thing. Right. Absolutely. Dude, this has been a blast. Bro. You're fucking amazing.
Starting point is 03:03:13 I loved every second of this. I'm glad. Is there anything else you want to ask me, bro? I'm sure there's going to be a lot of things. That's why you have to come back at some point. Bro, this was like my favorite interview I've ever done. I got to feel like I could just be me, bro. Crazy me.
Starting point is 03:03:28 Like I got like, bro, you brought out aside of me that I'm just like, I just want to like spew anything that's in my mind. I feel like you understand it though. So many times I have to like dumb myself down or format myself, but I feel like you actually understand my craziness. I appreciate that, bro. I hope I do. I think I do.
Starting point is 03:03:48 And part of that's being a fan and like following your stuff for a long time. But the other part of it is it really gets real. When you sit down in a closed room, you know, everything's off. I turn this on for one second, by the way. What is this? Look at the middle tweet right there from yesterday.
Starting point is 03:04:01 Middle tweet. The Sean Ryan tweet. Look at the response. Name the person who believed in you before you believed in yourself. My mom. Yeah. This is the universe lining up right there.
Starting point is 03:04:12 For real. Shout out to moms who actually. actually believe in their kids yeah but it's it's really cool to put a name with the face and sitting here and you know get a few hours to really get down to who you are and i hope you keep doing all the shit you're doing and the things you dream of doing as well because you've made it happen over and over again and it shows people it's possible it's a really fucking cool thing man appreciate it all right appreciate it try the rocker appreciate it man love you all right everybody else you know what it is give it a thought get back to me peace
Starting point is 03:04:44 Thank you guys for watching the episode. If you haven't already, please hit that subscribe button and smash that like button on the video. They're both a huge help. And if you would like to follow me on Instagram and X, those links are in my description below.

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