Julian Dorey Podcast - 🫣 [VIDEO] - The Great Italian-American Mortgage Scandal of 2008 | Jamie Giovinazzo • #152
Episode Date: July 15, 2023- Julian Dorey Podcast MERCH: https://legacy.23point5.com/creator/Julian-Dorey-9826?tab=Featured - Support Our Show on PATREON: https://www.patreon.com/JulianDorey (***TIMESTAMPS in descript...ion below) ~ Jamie Giovinazzo is a former bouncer and entrepreneur. In 2013, he founded “Eat Clean Bro” –– an all-natural ingredients, chef-prepared, preservative-free meal service operating across the United States. ***TIMESTAMPS*** 0:00 - Egypt Shark Attack 4:31 - Hurricane Sandy 9:44 - Starting Eat Clean Bro 14:39 - Jamie’s Days as a Bouncer; Staten Island Steakhouse Fights 17:34 - The Red Bull Lounge 22:52 - The Italian-American New Jersey Mortgage Brokers 27:07 - The Mortgage Crisis Strikes & the Italians get arrested 33:36 - Jared Dillain’s Seafood Tower Theory 35:30 - Jamie gets pulled back in 39:30 - The explosion at Paul’s house story 44:24 - Jamie becomes friends w/ Mike “The Situation” before “Jersey Shore” 50:17 - Food Dr*g deals 57:32 - Jersey Shore cast is irreplaceable; Lala Anthony blows Jamie up 1:08:06 - The Milkman Model 1:14:54 - Seed Oils; American Heart Association is sketchy 1:25:03 - Julian’s early work w/ Kaan 1:26:58 - TRT & Sleep 1:31:07 - Health problems building a business 1:34:40 - Things that mimic heart attacks are numerous & scary; Sauna Sleeping Bags 1:41:20 - Pandemic Construction; Bobby Flay’s spot is down? 1:48:59 - Disputes with contractors are the worst 1:55:36 - Losing your edge; Being Present 2:01:20 - Jamie’s business was ahead of its time ~ Get $150 Off The Eight Sleep Pod Pro Mattress / Mattress Cover (USING CODE: “JULIANDOREY”): https://eight-sleep.ioym.net/trendifier Julian's Instagram: https://www.instagram.com/julianddorey ~ Music via Artlist.io ~ Julian Dorey Podcast Episode 152 - Jamie Giovinazzo Learn more about your ad choices. Visit podcastchoices.com/adchoices
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What's up guys, if you're on Spotify right now, please follow the show so that you don't
miss any future episodes and leave a five star review. Thank you. like fraud on appraisals and stuff like that i guess bro you go to a house in newark that's
decrepit and you give it a six hundred thousand dollar value you're going to jail this was
literally in the sopranos you do that 14 000 egypt dude that was like oh my horrific man
and it seemed like no one was like i don't know just i guess help can never
move fast enough but like then i'm googling like dude where because it wasn't i don't think the
mediterranean that would happen it might have been it's the red sea yeah yeah it was like down on
that the red sea i guess is like kind of an inlet yeah in a way what's that connect to the indian ocean or something like that good lord man that was just like i've never seen like a real person die
shark attack because any videos we've ever seen are right after it happens it's not like live
happened live dude that guy must that shark he got bit a couple times and then the guy just came down on his neck and head and it was like, oh, man.
Dude, I wonder how long that shark was circling him.
Oh, by the way, if your thing goes out, I just see you.
If it goes out, just go like this.
It's not affecting the audio.
But I wonder how long that fucking shark was circling him before it actually happened because there's no one else in the water and for people who haven't
seen this video i will put not the video in the corner i'll put it like blared out because we'll
get demonetized you have to look it up shark attack egypt but like the girlfriend he was
what 50 60 meters out and then 20 meters from there like that i don't like that too i don't
like that it was there was there's another
angle of it too i don't know if you saw that but there was a woman from the other side of the dock
who was like screaming to get swimmers out i i watched a video with no volume because i'm like
this is hard enough to watch i don't need to see some other person yelling screaming
dude so you didn't do it at the end when the water comes
up it comes out and just bites him in the like like the head and neck right at the end that's
when like he goes under dude he was screaming for his dad his dad was standing right there
on the so off the left of the screen there's a dock and his dad had to sit there watching this
because there's nothing to do. You can't do anything.
It was like a tiger shark too, right?
It was like a 12-foot tiger shark.
That's like the – I mean I don't know what's worse.
Apparently tigers are really bad.
Bull sharks are really bad.
Those are like the two worst.
Yeah, they don't have a discerning – I know tigers don't have a discerning palate.
So like they can't – they don't really a discerning – I know tigers don't have a discerning palate.
So like they can't – they don't really like taste stuff.
They can't tell if they don't like what they're biting into.
And I think bull sharks are pretty similar.
But either of those, that's always what you hear.
It's very often a tiger or a bull shark. But there's a video of the shark shortly before.
This was like on – I'll put it behind you on the screen i'll put i'll put
this one on the corner because it's got no gore but if you look right behind you this is the shark
about 10 minutes before it was on the it was on the shore and guys were like tiger tiger tiger
shark and then it swam over and i guess this guy was swimming with his girlfriend and it must have
just been circling them because everyone else got out of the water and he and he was pretty far out
of the water so he must have just been stuck there with this thing and then someone saw it and was
able to get a video but that that was the worst like i was like sick to my stomach watching that thing I'm good with the pool man
well on another note I actually when we got connected by the great Chaz Gotti
last month who unfortunately got in a car accident today so he couldn't be
here he's gonna be here it was a parking lot accident we don't want anyone
thinking he was severely injured.
It was some mom with a bunch of kids, probably getting yelled at by her kids.
Chaz said that there was like six kids in the car.
She was driving fast in a parking lot.
I have two kids.
Kids always lose it.
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that over-deliver. In the parking lot, I don't know what it is, and you just want to get the
F out of there, man. You just want to get out of there yeah well he he got hit with six he's all right but we should he was
gonna be here in studio with us but when he had connected us i was looking up some of your stuff
afterwards because i've been a big fan of your marketing for a long time the people can see it
on your shirt right now if you hold that up towards the camera. But you would just get billboards and digital billboards.
I probably started seeing this five, six years ago.
It would just pop up and it'd say, eat clean, bro.
And you'd always be like, damn.
It was so simple and beautiful.
But I saw that you started this after something entirely different than a shark going on with the ocean.
But you were from where
hurricane sandy got hit like the hardest in new jersey uh yeah pretty much yeah actually yeah i
guess so i don't like i guess i can't really say like hardest like it's like if you lost your house
and someone else lost their house like it's like how do you compare with like yeah it's all bad like this house is gone
like the whole street was gone um you know like i don't know in terms of like you know where i grew
up was like low income so um but that those are the people who never really get made whole you
know like when a low-income area gets devastated they're like like like you know point pleasant
any any like revenue generating town made whole
immediately renovated immediately everything's back to normal pretty quickly not to say they
weren't that they were also very devastated sure but they were made whole like my my uncle my
grandma they're all still displaced dude they're never building homes there again in my what town
uh lawrence harbor it's an old bridge okay no one's you know they're
who the fuck knows but yeah man it was a horrible um yeah i guess i guess like that was the pressure cooker that was that was the moment the tank
spilt over yeah that was the the rocket so you you just never you you saw that and you're like well
i'm never gonna let that happen to me i don't i
don't want to be in a position where i'm at the mercy of people shit having to get rebuilt whatever
you want to build your own thing yeah i was 26 and i remember being so depressed i was so um
just like as a man you know like i didn't feel like a man couldn't help my family couldn't help
my mom couldn't help my grandma couldn't help anybody and i was living at my buddy my buddy
paul's house at the time he was letting me squat there was like a squatter at my buddy paul's house
and i was just so upset you know like it was such a horrible thing like a natural disaster
that occurred and like i was unable to help like financially so like it was what were you doing
at the time bartending no shit I was a bartender yeah had you ever like cooked before was that like
a thing yeah so I I used to cook I started so essentially man the prequel of E-Clean Bro started clean bro started in 2005 and um i was training for a bodybuilding show i was in really great
shape and somebody asked me what i ate i didn't think anything of it i just i just thought um
yeah i told him i said you know i eat chicken i eat sweet potatoes and broccoli you know i was 19
years old um never thought I was going to be a
business. I just, you know, what 19 year old normal 19 year olds just don't like, there's not
a lot going on upstairs, you know? Yeah. So he, he was like, can you make me some?
And, uh, I was thinking, I was like, well,
you know, like in college, like people people sell weed so they get their weed for
free you know i was a bodybuilder and i was just thinking if i cook this guy's food i can get my
food for free i wasn't thinking like capitalism i wasn't thinking entrepreneur i was thinking
i'm making like 200 bucks a week, personal training.
Thing is I would train everybody for free. I would never charge Jim. The gym hated me,
but all I wanted to do was help people. And I thought, you know, if I, you know,
if I cook this guy's food, I can get my food for free. So I was yeah man um I'll cook your food it's three dollars
these were like 2005 prices all right top round London broil was coming in at $1.99 chicken breast
was steady like probably 93 cents a pound those days were long gone yeah holy shit um
plus I was using frozen broccoli and you know so I brought I brought his food there the next day and then later that day at the gym
you know what man like society's really changed like now there's like social media there's all
these like like the internet but like yeah because this is like oh five this is before
facebook and everything dude this is yeah i mean this is kind of before facebook so
there was there was no social media so like you would go to the gym, and that was kind of like your social setting.
I always tell people I was a gym rat before it was cool to be a gym rat.
Now everybody's at the gym, Instagram Live, selfies, TikToks, all this stuff.
Back when I was at the gym, it wasn't cool to be at the gym.
You know what I mean?
You were like a weirdo.
What, are you going to work out all day?
Can't make any money doing that.
So that day, two of his friends wanted food too and i was like yo matt i'll keep your price at three but your boy's gotta pay five and that was capitalism there it was there
it is so um and then literally a few days later i was i was cooking for the whole office and it unlocked.
They say like in the gym when you work out, like if you stop working out, you lose all your muscles, right?
You stop eating good.
You stop working out.
You lose it.
But with your brain, once it reaches a certain point, it can never go back.
Once you learn something, you can't unlearn it.
That was a pivotal moment in my life where once I saw it was, it was just so fitting for me. Like I was cooking healthy food.
I knew all the ingredients. I knew everything that was going on and I was feeding people food
that they should be eating. And it was just such a fitting, um, it was like, that was the day i discovered the reason why i am on this earth
you know it was just such a honest living and it was something i felt so good about and
i was just always under the impression that like if if you wanted to get rich you'd have to wear
a suit and like hurt people you know like screw people over like that toxic white collar guy that
wall street guy who's trying to put people out on the street or whatever um you know i never thought i just really didn't think
that there was a way to become like everybody wants to be rich everybody wants it but then like
how do you get it and then how do you get it in a way that's mutually beneficial to the world and
society and people right because that's like the real goal you want to be able to make a living an honest living help people and also you know and the word whatever
rich whatever had you ever had like some other type of career that as a kid you were like oh
i'd want to do that and maybe i'd get rich doing it um yeah like i was never the thing is dude i was never motivated by money it never
never really talked to me so when i was like helping people lose weight when i was you know
helping morbidly obese people lose lots of weight it was like fulfilling it was this like it was it
was what i was meant to do so i had started cooking for the whole office and I had gotten so many orders.
I imploded.
So like I was cooking out of my dad's house.
And this is – we're still in 05 now.
05.
05.
I'm 19 years old.
I'm a maniac 19-year-old who's just trying to take on the world. And I had pretty much blew my dad's house apart.
And my dad and stepmom were like, look, dude, you got to go find a commercial kitchen.
But you can't do this anymore.
And I was like, I don't know, dude.
I took it as this epic loss where I was losing my kitchen.
And I had shut uh, I had like,
I had to like shut down the shop at that point in my life, dude, I was, I was nowhere near ready to
handle that level of responsibility. And like, like, dude, if you're feeding people, that's like
a man, like I'm like, uh, I'm like a monk dude. When it comes like that is to me, it's like the
highest, um, what the hell am I trying to say? Like the way I handle food, right?
Like you got kosher, you have halal, you have like all these things.
Like the way I handle food at Eat Clean Bro is like I am a religious leader.
Like I am neurotic about like food handling, the responsibility of feeding people and like all this stuff.
Like food safety to me is just like I live for it.
And like I said, dude, I was 19 years old when this happened on accident wasn't ready for
it but that was like a splinter in my mind and it just kept on it just like it was like a crack in
the windshield dude and it just kept going but you didn't do it as a full business like you started
with where you had a lot of people that you were just cooking for at the gym and whatever but it took seven years before you actually said i'm going all in
on this yeah so like like i said dude i was always like i'd always like cook on the side it was like
my side hustle i bartend promote clubs working nightlife i was in college it was like it was
always like this side hustle thing that i was doing you were definitely a bouncer right oh come on of course yeah you just you
still got the look man well i was a wrestler dude so yeah i mean yeah i did i did some fun stuff i
did like bodyguard work and stuff back in the day so you did you the actual yeah but the thing is
dude yeah i did but i was never armed so when you're doing security and there's guns in the crowd it's not a job you want
right or like a knife or like you're like oh dude fuck this like i'm getting paid a hundred bucks
to be here i'm not gonna get stabbed was this for like celebrities yeah some were celebrities and
i'll tell you this like i would they would like like dude look um i'm 36 now i got two kids under my belt
in my younger years i was i was like a pretty like i was like a pretty white boy right and i would be
at these hip-hop clubs and i would be like the only white kid in these in these clubs and oh my
god jesus please please god just don't let no one kill me, please.
Because, like, there would be, like, some bad motherfuckers in these clubs, you know?
And, like, yeah, one of the places I worked at, dude, like, the club got shut down because, like, a fight broke out and some dude got his fucking brains blown out.
Oh, shit.
So, like, I'm talking, like, real, like, and then, like, dude, I'm, like, told my boss, I'm like i'm talking like real like and then um and then like dude i'm like
told my boss i'm like listen man like you got you got anything else like and he's like yeah i got
this beautiful steakhouse you could go in staten island and like dude the fights that were breaking
out in staten island i'm like dude send me back to the hip-hop clubs get me the out of here
i'm like these people are out of their minds um
oh my god bro i'm like dude i i'm like dude put me back in the hip-hop i mean with a name like
giovinazzo though you'd fit right in there let me tell you that was the problem i did fit right in
so they were like yo you looking at my girl like yo dude i'm dude i'm getting a hundred bucks i'm
not looking at nobody your girl's not looking at me i'm broke just i'm in the corner with my radio just leave me alone man just just nobody fight each
other and if you do i'm standing down this wait till the police get here at a steakhouse too
oh man it's not even a club be like dinner service and like dude be like what the you're
looking at and then like two dudes just get up some 50 year old dudes knocked out unconscious
on the floor and it's like right in the middle of dinner and you're like jesus christ like
the fucking dj didn't even go on yet and this dude is just knocked out i'm like wow
wow yeah dude this the fights were all premeditated too so like there was one night a kid hopped the
bar started throwing bottles into the crowd ran into the kitchen with the knife i'm like
this is premeditated that's nice that's totally premeditated guy you didn't you did not think of that on your
own you were waiting all fucking week to do that because I mean you know so yeah my bouncer stories
are funny but you did you did some personal celebrity stuff too yeah um yeah so I was at
the Red Bull lounge and um there was always famous people there. I think, like, working for Red Bull for that short time really helped me with E-Clean Bro, too, because they were always so far ahead of everyone else.
Really?
Like, Red Bull does so much cool shit behind the scenes.
Like, they have, like, dance competitions.
They have, like, they sponsor so much cool shit.
They do so much cool shit all the time.
And I think, like, seeing that as a kid was like it was very um
sometimes you just need to see it to believe it and that that's kind of what red bull was for me
like you know you go into a store and you get a red bull i mean i got a celsius right here
i don't know you don't really think much of it you're like yeah give me the best bang for my
buck who has the most caffeine right that's what i'm looking for. But, but with Red Bull, it was like, they were the first to market, but like, they really
got it on like a street level.
So like all the break dance competitions would be sponsored by Red Bull, you know, like they
were, I don't know.
There were break dance.
They do break dance competitions.
That's where I almost fucking died a bunch of times.
Really?
Back in fucking 2000 shit, man.
2008 or nine.
Red Bull break stand. Yeah. Fucking crazy legs, man. Back in fucking 2000 shit man 2008 or 9
Fucking crazy legs, man. Let's see. Is there a video of this? It's got me a video this right? Oh
Yeah, is this does this look familiar
Red Bull BC one more fun. That's that's 2021 dude. I'm talking
Right, but this is what they were doing back then. probably they were doing all types of stuff dude i met like kid cuddy they would do like hip-hop battles and like
those were always dangerous too man fuck but it was never as dangerous just a regular steakhouse
for people that aren't like from new york or new jersey and don't understand what you're saying
there just look up staten island see if you can find some stuff it's just the most it's dude what People that aren't from New York or New Jersey and don't understand what you're saying there,
just look up Staten Island.
See if you can find some stuff on the internet. It's just the most...
It's...
Dude.
What do they call it?
It's the fifth borough, but what do they call it again?
I can't even remember right now.
I got...
Listen.
I got big love for Staten Island.
I just...
I don't want any problems, dude.
I want to come in.
I want to eat your pizza.
I want to eat a couple...
I want to maybe go to a deli or two.
I'm not looking at your girl, and I don't want any problems. All right.
Fair enough.
So basically this whole time, it sounds like you're doing jobs like that.
Maybe a little personal training for seven years.
And then you're like, were you still cooking at some point?
I'm a total fucking loser for like seven years.
Just like networking.
But like, as the years progress, like, like, like here's a funny story.
This is like my life summed up. Right. One of my, one of like my, my top performing affiliates,
they're, they're like a husband and wife duo. The husband back in the day, we're at this,
we're at this high school party and the kid's
little brother is about to get jumped he is actually getting jumped and it's like a 12 on 1
and the problem is that this kid's like 105 pounds so like i jump in and i and i pull the kid out of
the fight because i'm like dude i'm not letting a 105 pound person get jumped by 12 dudes
one kid had like a broken leg he was like whacking
him with a crutch like i've seen enough dude you're fucking you're fucking hitting this little
kid with a weapon dude um so anyway i get him out of there you know randy randy's pulling up he's
all juiced up it's fucking jersey all right dudes are dudes are juiced up they want to fight of
course and uh of course so
randy's like where are they listen randy like there's 12 of them i'm like yo your brother's
all right you know i got him i got him out before anything really happened i'm like but if you go up
there that's on you i'm like i'm not pulling you out of this too i'm like just just get out of here
no one's hurt you know call it a night and that was just like a bizarre favor you know, call it a night. And that was just like a bizarre favor, you know, like I didn't have to
help his brother, but like I did. And then there was this other time at the gym, one of my buddy's
friends, like I would like, I would just, I've done a lot of fucking nice things for people over
the years. It's good. Well, yeah. Cause like when you start a business, like you really need to,
you really need people to pull for you. need people like you need friendships because like karma man it's good karma but i
didn't know any of this was going to happen you know what i mean like when my boy jesse called me
up to go these are these are like some jersey war stories we love that this is a new jersey podcast
so we got to remind people hit
me I don't even know how to begin this story man it's just there's basically bro there's this
dude Anthony he's all juiced up he's got like his wife at the gym blah blah blah they're going
through this terrible divorce he starts getting all like up all the time takes all these
pills he gets into this horrible car accident on Route route nine he's explaining to the cop that he was making a left on he was at the stoplight making a left on route nine in new
jersey there's drug handles you can't make a left so like at that point dude he was in the emergency
room stripped down to his tighty whities and his his pants all right so jesse has me go
and he's like yo kid you got to go get anthony like he's in bad
shape like just go get him get him from the hospital but like he was handcuffed to the
hospital bed and uh i'm like the cop the cop is listen dude you're in a small room and there's
this big juiced up motherfucker who shit his pants and there's this fucking clump of shit in his tighty
whiteys and you're just like oh god it smelled horrible like i wanted to get out of there the
cop wanted to get out of there too cops like listen this guy's got like a fucking dui if he
leaves this hospital room like it's on you i'd like to sign this hammered when he did this yeah
i had to sign that i don't know like i signed this waiver for him like i i should have never signed that waiver dude
i was like i was like a kid you know like a dumb ass kid i would have gotten so much trouble if
his big drunk ash tried to leave but you know he was handcuffed to the bed that was that was
a wild story man what a maniac i was also like so this is a New Jersey podcast right yes all right so when I started cooking
food I was cooking for like maniacs so like it all started in the mortgage world so like I
was cooking for all these mortgage guys and and then 2000 you know
I started doing this 2005 2005 2006 people were making money hand over fist that just went upstairs
when you watch the Wolf of Wall Street yeah you think that is unbelievable but I lived it. I saw that type of shit. So I would be at these offices and I would be like bringing in meals.
Right.
And you walk up to this dude with like a $10,000 suit.
Right.
And he'd be like, he'd be like, hey, kid, you cooking meals?
And I'd be like, yeah.
And he's like, how much you got there?
I'm like, I'll just be like, you know, got this, got this.
He's like, how much?
How much?
You pull out a wad of hundreds. I'd be like, oh, I got this got this you like how much how much you pull out a lot of hundreds
I'd be like I got like $400
Worth of food, bro. He would just fucking give me 400 bucks
Take all the food out of a box and just fucking body slam it in the garbage
He's like good good job kid. See you tomorrow
What the fuck just happened like and and it was just dude it was
being what the fuck just happened like and and it was just dude it was um being subjected to that life and seeing like there's all these young kids there's like lamborghinis there's ferraris
the dude driving the 7 series beamer is just getting laughed at like look at this fucking
pathetic loser um and and there's all these like you know people are making these custom suits
and there's somebody outside detailing cars at all times and everyone's got these insane suits
i'm like 19 20 years old dude my fucking eyes are getting blown back through like my head
like with all this jersey and these are all like brooklyn street guys coming into jersey like that's the first bad stuff oh dude when you know it's a problem you see a bunch of fucking guys
with a vowel at the end of the last name from brooklyn and jersey something's happening so like
things were really crazy you know you're just seeing all types of crazy stuff crazy uh crazy
parties and i everybody everybody always liked me you know I would always um
I guess I guess one of the things back then was I had a lot of time you know that was like now I
have no time back then I had time so like I would always help people with workouts diet plans like
a lot of these older guys gave me so much business advice and they spent so
like, they gave me so many life lessons that I got to learn.
But like, I was always there for them. I'm like,
I guess their fitness journey. So like I'd put them through workouts.
Like before I said, I was always training people for free.
Like I was playing the, I, I didn't know I was playing the long game.
I didn't know.
I was just trying to help people work out. Cause I love working out so much. I love eating healthy. I loved all this stuff. So it's like, it was like a,
it was like a wildfire of passion, dude. Like I didn't care about time. I didn't care about money.
Like if you wanted to listen and learn about like protein and exercise, like I would just,
I would just hang out with you all day. um that's what i did for years and i hung
out with a lot of these guys and but then like then the mortgage crisis happened then the crisis
happened and um and then and then started hitting the fan i'll never forget dude
because it was like it's a wild time well it was like they start like basically they always say
like you got to cut the head off the snake or whatever however the saying goes so it was like the big dog went down
and they're like oh like the you know like the boss like dude you know like got arrested
oh yeah dude feds would come in take all the computers so bro oh wait what what else
was going on here then oh dude people were there was a lot of fucking crime that
occurred well we know this about the financial crisis but you don't hear much about guys who
ever got arrested because they didn't charge a lot of people oh man i think they charged
they didn't even charge the countrywide guy mazillo did they um i have to look well it
probably all depends on like there's a lot that goes into these things but like was he doing like appraisal uh i
know those guys went down too i was involved i was cooking for all the real estate guys so like i had
friends who were appraisers who all went down you know so like my buddy paul paul would always be
like paul would always be like jamie you know that you just gotta like help me like you know
the chili it's just too, it's just too spicy.
It's just too spicy.
And I'm like, Paul, just fucking man up, dude.
It's chili.
Like deal with it.
Right.
And then like I used to give Paul meals, like 10 meals a week.
Every week.
Paul was like one of my, one of my guys.
And then one day Paul just stopped answering the fucking phone.
And I thought, fuck, he's finally had enough.
The chili is too spicy.'m like fuck i'm like fuck
i should have listened to him you know paul's in a jail cell dude months go by i get this call from
this number like yo uh do you see paul i'm like yeah he's like really yeah? Yeah, I was with Paul this morning.
He's like, Hockey Paul?
I'm like, no, Paul Kushner.
I'm like, I haven't seen Hockey Paul in, because it was like Hockey Paul.
So I haven't seen Hockey Paul in a while.
He goes, dude, he got picked up.
I'm like, fuck.
He goes, yeah, dude, he's locked up.
I'm like, shit. So they were doing fraud dude, he's locked up. I'm like, shit.
He's like, yeah.
So they were doing like fraud on appraisals and stuff like that, I guess? Yeah, bro, you go to a fucking house in Newark that's decrepit and you give it a $600,000 value, you're going to fucking jail.
This was literally in The Sopranos.
You do that fucking 14,000 times, you're going to fucking jail.
You know? thousand times you're going to fucking jail you know i like so you know um i uh so basically dude
one of my one of my mentors was this guy dave and he was basically you know i feel bad he should
have never have done this but like he was basically what he was doing was he was he was like say you
take a mortgage out on this house well like he would go what he was doing was he was he was like say you take a mortgage out
on this house well like he would go and issue the mortgage to multiple banks so you would get your
mortgage say for like 600 000 and then he would take 600 000 like two or three more times and use
your mortgage and like you know right because once the fucking shit happened he thought oh well i
could you know i can adjust i can make it up here i could pay it back no one's gonna know the problem is once the fucking once the
ground collapsed there was no way to pay it back and then that's when like numbers don't add up
and like look he should never have done that should have never have done it and whatever
his intentions were of paying it back should never have done that we'll never know
we'll never know he did he did he did a good amount of time but then uh dude i'll never forget
bro i'm like and basically what would happen is like you know like so like dave went down and
then like all those lieutenants moved on and then like opened the new bank and then like went down
the street that's nice and then like those guys would go down they'd open up so like and then i was just like driving my nissan maxima around following
all these guys with meals and uh i'll never forget i like roll up to this uh i roll up to this office
and um there's like this old there's like this old timer you know three-piece suit
smoking a cigarette and like the punch lines that these fucking guys
always got me with were just so great right so uh this dude this old dude's like
hey kid yeah he's like
you selling meals i'm like yeah not today you're not i'm not what he goes feds came took all the computers look bro you
look at the door there's this fucking giant lock on the door and i'm just like fuck like god damn
it like and uh yeah i mean it was um it was almost like a gangster movie where like, you got to see the rise
and the fall and, uh, yeah, the fall, you know, it was funny too.
Cause people were like, they were like, dude, listen, bro.
They're like, we're going to get you in these multi homes in Newark.
Like you put no money down.
You just got to pay the 1200 a month.
And I'm like, wow, fuck.
Like I'm 19.
I'm like, yeah, man, I could be like a real estate owner.
I am like, and my dad's like, what are you fucking stupid?
He's like, that's a fucking balloon rate.
Like in two years, he's like, stop.
He's like, just fucking stop.
He's like, you're not buying.
And like, dude, all these guys that were doing this with the fucking adjustable rates.
It's like, thank you, God, for not letting me do any of that.
But so many people got caught in
that destroyed but awful bro they say there's like this financial fuck you know what dude like
people go on podcasts are so articulate unlike me this jersey motherfucker you're doing great but
i'm enjoying this um they say that like you can get the financial um climate off like strippers and like someone
predicted the mortgage collapse based off like the real estate that strippers owned
and i mean the writing was on the wall i mean dude do you could people were getting dude there
was no docs there was no doc mortgages you didn't have to show income you could have got a fucking
mortgage and had no job yeah yeah and then it was like that's what was happening and then you had a prey like
there is a reason that all these guys went to jail
there's this guy jared dillian who was a legendary wall street trader unrelated to the mortgage stuff back in the 2000s he
when everything crashed he was at lehman brothers which was one of the banks that failed
he left and he continued writing a newsletter that he had written on wall street and he would
send it to everyone in the morning and he made that his career so he's like this brilliant
behavioral finance guy so he's like emotionless and just looks at what's everyone
doing and why are they doing it and what does that say about where i need to put my money
and he has this theory called the seafood tower theory where he says if you go into new york city
go into any decent restaurant and you start seeing a bunch of fucking seafood towers on the table
sell everything because seafood towers are this like gluttonous show of wealth they're
you know six stories six stories tall but you pay five six hundred bucks for it and it's really
about 85 worth of seafood so people when they're feeling complacent and feeling like they could
just toss around money they're buying seafood towers so if you see a lot that's it but the
stripper one that's my new favorite yeah that's fucking great yeah oh man i love seafood towers they are
good yeah i gotta say i haven't had them in a while i guess yeah i went i dated a girl one time
i had a lot of money and she would get seafood towers at restaurants and i didn't i did enjoy
that yeah oh yeah dude the oysters always i always sub out the clams for oysters i don't know man
just i love new england clam chowder but i can't get
like i just i don't enjoy the raw clams i'd rather just pump out oysters you know i'm with you i
don't like raw clam i'm out on raw clams yeah it's it's not my favorite it feels weird something
about it it's not my favorite yeah yo linguine and clams all day yes all day just not the raw
ones i'll eat them they got to be warm and cooked sorry i
like them i like them cooked better too so but uh so back to um yeah your business went up in
flames when the mortgage did uh yeah i mean um well um a lot of my a lot of my good customers
got sent away and some good men out there yeah and you know what i'll leave you with this
man this guy actually died but just to tell you like how crazy people were back then um there was
this guy fucking elliot and he comes up to me one day and he's like listen jamie like you know
i know he's like dude i know you like to drink you like to get up he goes but listen to me he goes you gotta smoke crack i go what the did you just say to me
he goes dude just smoke a little crack he goes it sounds it sounds crazy but like man he's like
there's nothing better and i'm like elliot listen to me man i'm not gonna smoke it was just this should
have just gotten bro like dude just i guess life in general at that time things have things had
gotten so far out of control i will never like what grown adult is like telling a 20 or like in what state of mind is everyone you know
what i mean right like you kind of like it seems like you're just kind of like a happy wanderer
during these years i was i don't really know what's going on but you're just taking as it
goes i was so happy to be around like all these like young successful guys and there were there
were a bunch of older successful guys who were responsible but then
there was like young lunatics and it was like this it was a pretty it was a very like I guess like
my entire life has been kind of unique I've always been in really unique places but
those were the those were the fundamental years and then then time went on, mortgage crash.
I didn't know that it was possible to do this.
In reality, E-Clean Bro happened because my back was up against the wall.
I couldn't get a job anywhere else.
And I had no other choice.
And I had to make it happen.
And in 2013, January 13, 13 2013 my phone rang and it was
that same guy from the locker room in 2005 who asked me what i ate and i just felt like it was
like a sign from god and this is a few months after hurricane sandy now yep yeah right after
so then he asked me if i was still cooking i put put my hand, I put my palm over the phone, and I scream over in the next room,
Yo, Paul, you think your parents care if I cook at their house?
And he's like, Nah, man.
He's like, Do it.
So I'm like, Yeah, bro, of course I'm still cooking.
We're in business.
Like, I fucking lied.
I'm like, Yo, man, what do you want?
So over the years like i was
this wanderer right i had all i had a whole rolodex of people who liked my food that i used to cook
for so i got his order in and i just started going down all my food contacts it'd be like
it'd be like aj food matt food tom food and i just started going down all my food contacts
like oh i'm cooking like i'll be i'll be
out like you know i'll get your food tomorrow like do you want anything and i put an order in
and i did like 82 meals that week man right away well dude i had a roll i had years of
yeah contacts yeah but got up and moving right away it was yeah i mean so it was well the thing is it was like i'm already
cooking for matt and four of his friends like i might as well make this shit worth my time so
that's why i was trying to like blow it up as much as i could and then um did you quit your job no
well i couldn't so i had i had worked you know the bartending job, and then I was cooking.
And then I was kind of just – I was just kind of like begging and borrowing.
My last day cooking at Paul's house, I was in a fucking explosion, dude.
The guy fucking –
What do you mean explosion?
Dude, it was horrible.
The guy, Nelson, that was helping me right because i worked in restaurants so like i was i was like the bar manager of this restaurant in south amboy that
i was in so i go to perth ham boy i pick them up will i cook get it all done and uh bro we turned
the it was a propane so basically dude propane propane is a heavy gas and it sinks to the floor
no nelson had turned on the grill and it was all like the house was uh like a propane house
and uh he um oh my god dude he never lit the grill so he's like yo jamie light the grill
and i'm like nelson how long has the gas been on and he's like i don, Jamie, light the grill. And I'm like, Nelson, how long has the gas been on?
And he's like, I don't know.
Just light the grill.
Not too long.
So like the Spanish guys, here's the thing, dude.
When you work in a kitchen, like they will eat you alive.
Like you got to stand your ground and you got to work hard and you can't be a puss.
So like, you know, i got actually my scars on my
hands are kind of going away so i'm like yo i'm not backing down said light i'm lighting
so i i'll go like i'll never forget dude the grill lighters like click click
and then and then the flame and it's like
and then dude the second i heard that noise i was like oh fuck and like all the oxygen is being
fucking pulled and there's like boom dude the adrenaline hit so hard bro i thought i thought i
i thought i blew my dick off bro the fucking doors everything fucking exploded i got hit in the leg
with uh like the grill scraper hit me in the leg.
All the fucking wood, the whole island, everything in the kitchen.
Like there had been a stick of dynamite just.
And I'm like, I'm like looking for the like, I'm thinking this is still a Paul's parents.
Bro, Paul's parents.
It was a fucking nuclear bomb went off in parents house.
So all these thoughts are running through my head.
Like, oh, my God, I was just in an explosion.
I'm bleeding.
My eyebrows are singed.
All the fucking all the hair on my arm is on fire.
I'm literally like I'm partially on fire.
But like I just blew up my buddy's kitchen like a real explosion.
His parents' kitchen.
And I'm like, yo, what do I do? Right? Like like is there a gas leak am i gonna blow up the neighborhood so i'm like trying to find the
emergency gas switch i'm trying to like turn off the gas i'm trying to think about how do i
put this back together you know like how what the just happened i got food i have to deliver still right so i got all this i got to do
anyway somehow miraculously dude it was all like um i was able to put the back together
really and i was able to get people their food wait did it like turn so when it all the things
when it hit you low did it like kind of was it one of those where it like catches flame in the
air and then kind of goes out by itself right away yeah it went out the doors i got hit with the doors and i got
hit i got hit with a grill scraper and the grill shot forward so like i got i got hit with a bunch
of things but then from the back all the all the wood um the wood had gotten like i guess it was all like pieces like it didn't it was it was very
bizarre man it was like compartments got blown out so like i just i put everything back together
and it was uh good day for paul's parents didn't lose the house but it was at that point i said no
more fucking cooking at his house so that was the the last day I cooked at Paul's house.
And then I started at the restaurant I was managing.
Oh, you started cooking there?
After the explosion.
Yeah, after the explosion, that was it.
I was like, dude, I'm fucking – I'm out of here.
There's just too much on my plate.
Like I don't want to burn Paul's house down.
I don't want to blow up.
It's time to move on to a commercial
space so and then uh yeah and then i begged him begged and borrowed and uh yeah i was on i was
at the spot in south handboy for for like a couple weeks but that was like the beginning of like shady
owners trying to like hijack you know because, because people knew I was on something.
So like that guy was trying to kind of he was trying to weasel his way in.
He wanted a piece.
He wanted a piece.
And then like.
Did you have it?
When did you think of Eat Clean Bro?
Was that at the beginning or?
So I guess like it was around April 2013.
So when I started cooking for mike so
i met i met mike the situation before he was famous we were friends and he used to work at
that mortgage place i was telling you oh wait jersey shore guy worked at the mortgage dude it
was come on dude you wouldn't believe so basically bro just to paint a fucking picture of how fucked
up this place was you had me and my boy seth selling food you had
fucking mike the situation you had all these fucking maniacs in this mortgage bank and like
it it was a riot dude it was an absolute riot if they had a camera crew in this fucking place
dude it'd be it'd be a fucking it would just be on fire and uh so one of the funniest things about
mike so he didn't get locked up from that i guess mike
um no he didn't he didn't like he got that was around the time he he wanted to be in uh
he he was also a fucking maniac but he um yeah he he wanted to be in um he wanted to do tv
so he got out of the mortgages and went into tv and uh his story if you ever move yeah
if you ever talk to him dude his story is fucking hilarious man so he he has a he has a riot still
to this day he's one of the funniest fucking people you ever meet and um we should do a podcast
with him bring him through yeah um he'll he'll probably he getting him here will be a challenge
but um we'll see i have the third i just got the third mic so
we're gonna have we're gonna have a three mic setup right there so yeah we should do that
so basically what was happening was
me and mike are totally different people than we were in 2007 or whatever so
anyway so seth basically mike and seth were friends from the gym i didn't really know mike
then but like we i became friends with mike through through my friend seth so like i used
to like keep track of everybody's tab and mike mike would always be like oh yeah throw it on my
tab and like dude we were selling five dollar meals okay five dollars that was the price
well i go to seth i go yo seth like your boy mike his tabs up to 300 bucks. I'm like, he's getting $5 meal.
It's like, do you know how many days, like you're not paying for your bill to get up to 300 bucks?
So, um, so I'm like, yo Mike, he goes, yeah, I throw it on my tab. I'm like, oh my God,
I gotta talk to you about the tab. I'm like, your fucking tabs up to 300 bucks. He's like 300 bucks.
He's like, oh man. So he's like, yo, yo He's like, 300 bucks? He's like, oh, man.
So he's like, yo, yo, come here, come here, right?
And so he's like, yo, come walk out to the car.
So, like, a lot of the times you'd walk out to the car and, like, people would pay you.
Like, I don't know why they didn't bring their wallet, but, like, it wasn't an unusual thing to go walk out to the car and get paid.
It wasn't unusual until, like.
Until he asked.
Dude, he pulls out this like stolen navigation
right like this uh this old school um what the was it like a tom tom like before bro back dude
this was before smartphones so like you have a navi and it was like a garmin or something i had
one all right and he's like well um you know i got this navigation you
guys can have it and dude me i just start fucking i just start laughing hysterically i'm like dude
i'm like bro keep the navigation i'm like you're fucking your fucking lunch is on us from now on
like just don't you're good bro you're good for one meal a day. All right? Like, that's not, like, you are the funniest motherfucker I have ever seen in my life.
And that's something, like, I'll never forget.
And I really fucking liked, you know, he was, it was only a matter of time before he became a star.
Because that fucking kid is, he is, he's got it.
He's just ridiculously funny and like i don't know what possessed him to try to trade a fucking there was two of us there was me and seth what are me and seth gonna
do with one navigation jerk each other off yeah like oh yeah you get it for one week i get it for
one week like i'm like dude this is this is this is so funny. But that's back when he's at the mortgage place.
This is years ago, right?
Yeah, it's like 2007, 2008.
And then when was Jersey Shore?
Like 2009, something like that?
It aired in 2009.
And, dude, god, that thing – that was the biggest show in the world when it was on.
Dude, I – it was – oh, my god.
Yeah, it was fucking – dude, it it took the it set the world on fire
what really bro so i'll say this i think mike i think mike made the show i think snooki getting
punched in the face like live television that was good that just those just mike and snooki
getting punched in the face was like that was was like, the shock value was just so extreme.
Yeah.
That like, I don't know, I think like that, like I told Nicole, like, I love Nicole.
She's the fucking coolest person ever.
But like, I'm like, dude, you, that fucking shot to the face just like cemented you guys as stars forever.
She's like, yeah, you know, I took one for the team.
I'm like, jeez. that was just such a brutal shot that guy really fucking snuck her dude that dude held nothing back
with that shot yeah and that was real dude and she's little yeah she is little dude she's like
fucking 411 like 100 pounds she is fucking little like I could never imagine I just never imagine like
hitting a girl but like hitting hitting Nicole like she's so small dude that is just such a
up like she's so small and that dude really wound up like he like oh my God what what caused
that again she was just like destroying him pretty bad.
He just couldn't live with it.
He was being completely humiliated on television.
Couldn't take it.
Yeah, no, he couldn't take it.
Tough luck for him.
So, man, we've covered a lot of New Jersey ground.
Yeah, this turned into a Jersey podcast. Yeah.
Look what.
I imagine when you actually launched in 2013 and stuff, so you were saying you hit up imagine like when you actually launched in like 2013 and stuff so you were
saying like you hit up people like this so with the situation like obviously he was an early guy
to sign on and like give you yeah so lacking like you said this is a jersey podcast and
i saw his brother frank of course he's got a brother named Frank. Come on. I saw fucking Frank at GNC.
All right.
At the mall.
So I'm at the mall and I see Frank.
I'm like, yo, Frank.
Yo, just let Mike know.
It's like Jamie's cooking.
This was before I called myself Eclean, bro.
I just like, see, the thing is.
We back up.
I had the street cred.
Okay.
So Frank's like, like yeah let me get your
number whatever and like so i'm liking where this is going because this is going to lead
into how he clean bro became an iconic famous print oh dude run a fucking roll so frank
was like yeah you know i'll get your number like I'll talk it over to the family
so Mark is like
the leader of the family
so
Frank gets me a meeting
with the family right so like it's Mark
it's fucking Frank
we're in this conference room
and like they're all like
we're all just like negotiating and
i'm gonna start cooking for the whole family and uh whatever i think like my price was at
like 750 at the time mark was trying to get me down and i'm like you know mark like
it's just me man it sounds like a drug deal it's always yeah i know i know i'll tell you
yeah i've had i was doing custom meals for a while. And then like,
I met up with this like giant fucking dude. And, uh, I stopped basically, dude, I stopped like
kind of doing custom meals simply because if you do a scoop cup of rice versus like a weighed cup
of rice, you can get like a different result result and this dude like broke out the scale and started weighing the rice and i'm like bro like i've had enough like
i'm fucking done so like he beat me for a giant order because he like dude it did go down like a
drug deal it was like behind it was in the parking lot of a gym and i was like yo dude fuck this guy
like why am i doing this i'm like like whatever so now if i ever do anything custom
related which i don't but like it's all down to like the fluid ounce or how much the
ounce weighs you know like eight ounces no discrepancy oh my god oh it's so annoying but uh
so yeah so i got the deal with mike and then frank was like they had this show they were pitching and you know
who's that um who's that like really funny asian comedian he's always like breaking balls with like
how chinese parents are to their kids like you not doctor yet or like you know that guy he does
those reels are really funny is that the guy like he was in silicon
valley he's like he is nine years old he has three jobs he has 23 years experience he's like how is
he nine with 23 years experience he's like three jobs nine like anyway but basically do jimmy oh
i don't do he's really funny all this shit is super funny. This guy? I'll put him behind you.
That guy?
No, no.
Different guy?
Okay.
We'll find out later.
But anyway, my dad's like an old school Italian guy, dude.
You don't say.
He was always super hard on me.
And I told him, I'm like, yo, man, I might be on TV.
And he's like, well, you fucking idiot.
We're going to have to get you insurance. Because it was always just like I was cooking for my friends. And he's like, well, you fucking idiot. We're going to have to get you insurance.
Because it was always just like I was cooking for my friends.
And it was super small.
So that's when he helped me out.
He helped hit me up with LegalZoom.
And that's when we started to come up with the name.
And I didn't know what I wanted to call it.
I was kind of scared to call it anything. Because I had failed so many times and it was like you know why don't you call it eat clean bro
oh your dad thought of that yeah i'm like all right i i was like i liked it because it was
eats clean bro and it was easy to remember and spell yep and it was a real it was like a real
like first impression of like like, who I am.
Yes.
You know what I mean?
It wasn't like I was hiding anything.
It's very down to earth.
Yeah.
But you also got to remember, like, now you got, like, slutty vegan.
You got egg slut.
You have all these, like, racy names.
Mm-hmm.
Before 2013, there was no, like, nobody was taking a shot at shot at like being a fucking wild name like
People thought I was out of my mind to call myself eat clean, bro
You know now like you know like there's like big gay ice cream and stuff like there's all types of crazy names that are just
First they call you crazy right then they want to do it. There's a lot of edgy names. And Big Gay Ice Cream may have been before.
I don't actually know.
But it's New York City.
So, like, you could – I'm pretty sure that they're like ice cream trucks in the city.
But anyway.
So, yeah, my dad was like E-Clean Bro.
People thought I was crazy.
We got the domain name, which I didn't think I was going to get that domain name.
But nobody was crazy enough to call themselves Eclean Bro in 2013.
So, yeah, we got the name like a year or two later, got the trademark.
And it was all because we were anticipating like being on a TV show with like Maita's situation and his family.
What was the – he wanted – so he was pitching like a reality show for his family on like mtv or something no it wasn't mtv it was um
god what fucking channel was it bravo no it wasn't bravo it was like a uh vh1 no it wasn't it was on like a uh i don't know why i know all these but they're made those are major
networks um fuck dude i can't even think about it
i can't recall but did he end up getting that um did they it aired it aired there was like pilots
and shit aired um mike got into a fight with frank at the tanning salon you know like it was
it's just funny like funny
shit um you know it's just funny so what was the other one the one guy i used to know up in north
jersey lorenzo gungala i don't know where he is these days what fucking one was he in see the
problem is there were so after jersey shore there were so many like that like we know real housewives
in new jersey because that's like a series or whatever but then there were so many other little ones i can't keep track of them you just dude
you will never so like i'm close with mike i'm close with jenny those are like my two great
friends and then you know i'm friends with nicole how's she doing these days i love her she is the coolest fucking person ever so is jenny so is mike
like sammy too i haven't like i haven't uh i haven't spoken to her in a while but like
like you can just never reenact like you never you just never get that cast again like the first
time i met ronnie he was like covered in like this road rash because like his girlfriend like fucking ran him over in a car.
And you're just like, like, Ron, what are you fucking doing, dude?
You're a multimillionaire.
Like you made it.
Like you're getting into these fucking fights with your girlfriend.
She ran you over in a car.
But it's like, dude, it's just what makes them so entertaining.
Lovable.
You can't look away.
Yeah.
You can take them out of Jersey, but you can't look away yeah you can take them out of jersey but you can't
take the jersey out of them like dude angelina's on a fucking ring camera throwing chicken nuggets
at a handicapped person like how do you like and that's we have a video of that dude i got it i'm
sorry you're giving so many good ones some of of these got to be on video. I'm just saying, like, how do you not?
How do you just not tune into these people, man?
It's.
So she was thrown.
I guess she didn't know they were handicapped.
It was like a handicap.
Maybe she was parked in a handicapped spot and she was throwing chicken nuggets at somebody.
She is fucking funny, man. It's just it's just it's just
so entertaining but like when did you start to realize though that because for people out there
i'm so sorry the segue i forgot what was the segue so basically man
um what had happened was i started cooking for mike
my buddy sean
on facebook checked in to the olympia now like i went to free old borough we had a lot of we
had all these great friends in high school but like sean never played sports he was just like
the token indian dude friends with everybody sweetheart
everybody loved sean but like sean was not an athlete he was not a bodybuilder and never tried
to be one it wasn't like he was trying he just never worked out never gave a about bodybuilding
i was a total meathead my life was dedicated to lifting weights eating chicken eating steak
so i hit up sean and i'm like dude, what are you doing at the Olympia?
And he goes, oh, I'm I'm the CFO of Shreds.
And this is 2013.
And Shreds is.
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searching for public mobile different is calling the pioneer of influencer marketing so it's like
every single fucking person you see on the internet now selling a product on social media
was never like that until shreds shreds was the first fucking company to bombard the internet with right like
people like me and you shreds i don't know if i remember that shreds company shreds s h r e d z
oh e d z i have it as z yeah shreds took a bunch of like normal people who worked out at the gym and made them famous on the internet.
Oh, these are like diet pills and shit.
Yeah.
Yeah.
Wow.
Unsurprising.
So what's really funny.
So Arvin was on the show.
And I was like, I wish there was a way I could work with you.
Wait, which show?
I lost you for a second. Jersey Shore.
Got it.
Arvin, I think, hooked up with Sammy in one of the seasons.
He was like Mike's friend.
Okay.
They were at Bamboo somewhere in Seaside.
All shredded.
Seaside was the spot.
Yeah.
So Mike and Arvin were friends.
And Sean got me in.
So I drove up to Jersey city with some meals.
I met Arvin.
Sean's like,
Oh yeah,
Arvin,
Arvin actually heard of you.
So like Frank would save all the containers.
That's situations brother.
Right.
So there was a whole pantry filled with like Eclean bro containers.
So that's how like arvin heard of me
and arvin was like frankly what are you doing with all these fucking containers like
recycle them or something he's like no no no so like frank had this huge stash of
and that's how that's how arvin heard of me i came in arvin really liked me
and i started cooking for for like arvin and and all the guysreds. And then he had all of the most
like influential fitness people
in the industry at the time.
So that's when I started cooking for all those guys.
They started doing posts for me
and I started getting like pretty big traction online
on Instagram.
And it wasn't until I got introduced to Massey
who at the time was Manco Fit.
She was the most, I got introduced to Massey, who at the time was Manco Fit.
She was the most – she had a million followers on Instagram back in 2013, which was like unheard of.
And she was the biggest like Latino fitness influencer, celebrity personal trainer, blah, blah, blah.
I started cooking for Massey and she really liked me.
And then she introduced me to Lala Anthony. Carmmelo's wife carmelo's wife yeah and uh i started cooking for her i became friends
with lala became friends with mello were you doing all custom meals for these people no no i took
every opportunity to like every time i would get another famous customer i would just take that
opportunity to level up my game because i wanted to make sure that the people who were getting my food
got the same food as famous people i didn't want to like yeah i didn't want to be some
dork who is lighting it up for a famous person and then like on my bread and butter
good for you your everyday people are your bread and butter dude the second they give up on you
you're done you're toast i've cooked for famous people. I can't even remember all the famous people I've cooked for.
They come and go.
But like your everyday, you know, people who support you, they're the ones that need to be happy.
So Lala blew me up, dude.
She fucking put me on and like she did a post for me.
My fucking bro, my phone wouldn't work.
Because you had too much coming in it was too much
coming in like my iPhone just crashed emails crashed for like two days I got 40 000 followers
in like 24 hours damn I went viral yeah Chris uh Kris Jenner was following me Kevin Hart was
following me I think they followed me because they were
writing cookbooks and just dumped me after they got what they needed but like there was a time
they were following me um and then so once like I had that buzz with a lot see like there's famous
people but like there's people with clout Lala's one of those people dude like lala says jump people just start jumping so when she gave me
that um and plus back in 2013 time frame 2014 when like a celebrity endorsed you it was more
meaningful than it is now sure it's like it's really diluted so much of it now so
lala's endorsement was like the trajectory that just – I had a lot of street cred in New Jersey.
But like Lala's endorsement just made me the man in New York.
I was in with the Knicks coming into Madison Square Garden like, oh, that's Carmelo's boy.
Walking into the garden.
I'm like, dude, I was like fucking crying in my car a year and a half ago like not knowing what I wanted to do in my life.
And now being escorted around Madison Square Garden garden i thought like this is like a dream come
true i started cooking for the knicks and then like i got in all like you know z100
oh the radio station like all the radios all like all like the uh the radio stations
and then like lala set me up with uh angie beyonce's cousin
and started cooking for um you know jay-z's jay-z's um cousin jarell and i just got like
hooked up with that family and um you were just this is network web like i've ever seen oh dude
it just it just it just spread like wildfire but i I think it was because, like, I never asked anybody for shit.
So it's not like I become friends with this rich person, I ask him for money, or I become friends with this famous person, I ask him for fame.
It's funny how that works.
I've just always been trying to level up my game and make my food better.
And, you know, like, I could never repay Lala for what she did.
But now I try to be involved in Lala's charity.
So like she's helping kids at Rikers Island.
And like I try to share my network with her of attorneys.
And I try to just make sure that like nobody's stabbing her in the back or nobody's snaking her.
So I set her up with a bunch of attorneys that are down to work for free.
So like that helps her a little.
It's nothing compared to what she did for me but like i will always be there for her and i will i will
do whatever i can to help her any any way possible and and there's times she calls me for advice and
it's just the greatest compliment like ever um it's incredibly humbling when like people like
that call me and ask for my opinion and stuff like that it's just like it's incredibly humbling when like people like that call me and ask for my opinion and stuff
like that. It's just like, it's incredible. So, well, I think you're nailing it on the head
though, because I said this word earlier in the podcast, cause it kind of relates to everything
you're, you're talking about with your story, but it's all, it's all karma, man. I mean,
like if you don't go out there just holding your hand out and asking people to give you shit,
you know, and, and you just go about your business and you do something good, and especially when you do it for a long time and, again, you're not just tit for tatting stuff, it adds up.
And people will say, well, oh, then you're just long gaming it for it to add up.
No.
You put good shit out into the universe.
You put good positive vibes out there.
You do the right thing by people, and yes, eventually the universe will reward you a little bit for yourself.
But like even in rewarding you, it's like you built a huge company that's now in whatever it is, 17 states.
Don't you have a plant down south now too?
Yeah.
We're in Atlanta.
Atlanta.
It's –
How big is that place?
It's very small.
Well, it's small compared to new jersey but
but it's like kind of unbelievable right yeah i can't even believe it myself but you see like
now you're taking even with all this it's like yes a lot of great things are happening for you
sure but it's you're adding a lot of responsibility it's what you got to do you and i were talking
about this a little bit before we got on camera it's like you start this in paul's parents kitchen and now you got to run this
in at least highly regional almost heading national yeah yeah we're trying to go national but
like i don't want to freeze my food man so like well how do you do it now like what what is what
is the chain of like let's say i live in the
further the furthest i can go is two-day ground so like our bread and butter are our refrigerated
van deliveries and that is just superior like i have the equipment now the maps yield the meals
the shelf life's extended the freshness is insane nothing beats the refrigerated van experience and when
i was building this company i always wanted like there's two things that technology can never stop
right like technology can advance you have all this fucking you have all these computers you
have all this cool shit here eating and fucking are two things technology can't replace i'm being serious and when you think
about eating you bring it back to the milkman old school milkman i wanted to create an online
restaurant where your waiter who is your driver shows up to your house delivers your food and
follows up with you and you get this boutique experience. And I don't think people ever realize how big E-Clean Bro is because I'm, I'm a humble dude. I keep it low key,
but also because of the boutique experience you get when you're an E-Clean Bro customer.
I just don't think people can constantly, there's just, there's no, like when you call the office,
there's no like, Oh, press one for this, press two for. Listen, dude, if you're calling my office, you're fucking you're pissed off.
You want to talk to somebody.
I'm not going to wait.
Like you're not fucking calling to be put on hold.
I want to get you in touch with somebody immediately.
The boutique feel with the driver.
You get you get like this.
You're sending your own trucks out there.
Yes.
Yeah. Oh, yeah. I know, man know man it's scary that's a lot i'm just thinking about the overhead here to do this it's very cool you're doing this but yeah it's a couple million a year that even seems low
four million that even seems low like you saying that i'm just thinking about because all these
people these you're delivering food at least like once a week for them right four times a week yeah oh shit you deliver by the day
um no i mean you people can get their meals like you can get 10 12 20 however many meals you want
the one of the things that made you clean bro
one of the things that made you clean bro Bro a fucking legend, like I pioneered space, like
you could buy like Eclean Bro, I think was the first to market with like meal prep the way it
is today. When I was cooking for my friends, I would let them order whatever they wanted.
And I would just give them my best price, which I think at the time was like 850 or 750 or something like that.
And then for strangers, I'd be like, all right, you got to buy 20 meals, blah, blah, blah.
I had all these like credits and shit.
And then I learned that like people would buy the 20 meals and then like they would get down to their last few meals and then like their orders would start off big and they would just get like smaller and smaller because they they didn't want to like re up on the fucking on like the credits. Right. So like my big aha moment,
which is funny, cause I don't know why anybody wouldn't just do this from day one, but like,
I was the first one to just offer healthy food, no contracts, no minimum. Like everybody else
was a subscription. You need to buy five fucking five days, three meals a day, two snacks for fucking six months,
or you can get seven meals, like seven days a week.
And like, there was all these programs and I had been a personal trainer and I had been
bodybuilding and I had new dieting for so long.
Like I'm like, look, dude, I know what the fuck people want and I know what, I know what
they need.
So, you know, just started, started making these, these meals that like help people live a healthy lifestyle help them lose weight whatever and uh once i got rid of
once i created the infrastructure which like took me nearly a year to figure out
that was like i was off to the races and then once all the celebrity endorsements started happening
it was just like it was out
and i was just playing catch up ever since how long before you're doing like because at the
beginning obviously it's more localized like you don't have trucks at the very beginning so you're
delivering it all yourself when did you start with the milkman idea like i'm gonna get my own trucks
one of the things i've always worked in
restaurants i've always been around chefs and like this has been something i've been trying
to do for a very long time and like always been talking about like the superior method of handling
is refrigerated van i've been talking about this for a very long time and when i finally got to do
it it was like yes like perfection i. I am building the fucking pyramids.
There's like obviously ways like there's, you know, it was like my search for perfection.
Because leading up to my success were like many years of humiliation.
You know, it was like very humiliating time.
So, yeah, I love having the vans.
Knowing that they're driving around
wrapped e-clean bro billboards e-clean bro like you go into new jersey all you see is e-clean bro
and it's just like satisfying and it's satisfying to know that superior method of handling for the
customers and that they're getting like the superior method um it's just so fast that's
what like i've always tried to like i always tried to be faster than Amazon. I was like my thing. I want to be faster than Amazon. And, and when it comes to like fully cooked prepared meals, I am. I'm like trying to become, trying to do that on a national scale. That's where like things get botched because it's just got to be frozen at that point. But I don't want to do frozen.
You're going to have to get other warehouses.
Yeah, find partners, raise money, who knows.
It's just fully self-funded all these years.
Still 100% owner.
I think that's why it's an incredible story.
Are you public about some of your like
revenues and stuff like that or is that really 22 million this year well we should finish the year
so that's awesome man and how many clients do you have ballpark like 4 000 a week something along
those lines 4 000 a week that's pretty
good yeah it's good considering all the hiccups i've had over the years i had a tech company who
was leaking my audiences out all my competition i've had like i've had so much bad shit happen
to me that should have like knocked me off the horse but like my product speaks for itself
eclean bro is the industry leader in all aspects of service and product.
And that's just because I won't bend.
Well, what about the quality on the back end too?
We keep on hearing about – it's been big over the past probably six, seven, eight months.
It feels like the emphasis on seed oils and how food is prepared and stuff like that.
I assume you do more of the organic approach. You's prepared and stuff like that i i assume you do like more of the
organic approach you're not using stuff like that from day one i have only ever used extra virgin
olive oil oh we love that so day one that's awesome and listen i'm a business owner i'm not
a big fan of bernie sanders but i'll tell you this that dude has been the same dude
for like the last 60 years yes and that's me so if there's one thing i have in common with bernie
sanders it's like i have not bent my beliefs in all this time with all this money
with all this everything i was supposed to get a deal was it Mario Batali got in a bunch of trouble and he got cancelled
so I was in Ohio at a warehouse
and I was gonna pick up his like sauce
I was gonna be like
it was such a big deal it would have made me so much money
but I was like no dude I can't do it
the ingredients like why can't you just pull these
ingredients like there was these
fucking ingredients that were no good
and I had to like
not do the deal.
Good for you.
What am I going to do, bro?
Make a, make a million or $2 off a deal.
That's going to like tarnish my fucking name.
Don't compromise, man.
I can't, can never compromise.
And it's annoying.
It's like annoying, but it's what makes me a gangster.
So it's like, I gotta just keep going do you think like i don't know i try not to think
about the things i can't control all of you know in the world like you can't control the fact that
you gotta go to the food store you gotta you gotta buy stuff there you can pick out what you do but
there's gonna be something and something you know what i mean? But I feel like I've seen a lot more doomsday talk
about what we put in our bodies over the past year or two,
where they're talking about what's in the water
that we get out of the sink, or even the filtered water.
They're talking about the seed oils I already brought up.
They're talking about all these things.
Do you subscribe to any of the conspiracies
that are just putting shit in our shit on purpose in 2013 when i started e clean bro
child molester jared was hustling weight loss sandwiches and mcdonald's was sponsoring the
olympics and now people want to know if i take food stamps and if my salmon is wild caught
that's the same person, right?
So like, here's the deal.
My uncle, right?
My aunt unfortunately had like bone cancer.
She died immediately.
My uncle's health was in the toilet.
He was eating like a regular American lunch, white bread, ham, cheese cheese mustard sandwich he started getting some salmon and some rice
i started feeding him because my aunt died and i knew like you know i wanted to help him out
his health did a total 180 the doctors were fucking blown away my uncle's in the best shape
of his life and i know e clean bro bro is legit as and if it wasn't
i would have gotten at this point i've been around for so long at some point somebody be
trying to kill me right yeah all of my ingredients are clearly labeled
there was like quest or one of those big companies were saying their shit was sugar-free and like dude look you can make some sugar for some sugar-free shit taste all right but like you know there's
like a line right like you're giving up something if it's sugar-free and they got in a lot of
trouble because it wasn't sugar-free i think it was quest i love quest i love quest too
fuck a quest so heavy yeah they're great they're great but
like all the nutritional claims like i have a registered dietitian in-house
quality control we're constantly monitoring we're constantly monitoring the ingredients and the
calories we were like the first food company to get um approved by the american heart association
that was scrutinous man that
was a fucking bro how do you even go about doing that we had a friend in there and it took a lot
of years and finally we got approved but they were such a weird company um all they wanted was money
and that's like another thing like i don't care how famous you are dude if i think like you're
a fucking bag of shit like I don't fuck with you.
So the American Heart Association was just like the money grab.
They didn't, they wouldn't let us like put their logo on anything. I was going to put the American Heart Association on like all my billboards.
And it was just like, it was just a weird interaction.
That sucks.
It was a lot of years of diligence and testing and back and forth we got
approved it worked yeah like the salt and everything so i tell people this about eat clean
bro too it's like salt is a big thing when you're eating the meal dude you're going to remember the
protein another thing too right back to my uncle tom with a sandwich when you take two slices of
bread a slice of cheese a couple slices of ham and mustard, if you break down all those ingredients, there is so much salt compounding on salt, right?
Yeah. you take like a regular eat clean bro meal you're gonna have like some rice or some potatoes you're
gonna have a vegetable we're serving those vegetables blanched so like right off the
bat if you're breaking a percentage of the meal down 30 something percent of that meal is like
salt free so right off the bat like less salt the rice less salt and then the protein reasonably
seasoned it's still a little under seasoned
compared to a restaurant but for like everyday meal you're eating dude I've
been doing this a long time I eat my food all the time and the eat clean bro
meal is fucking good it's enjoyable to eat I don't know what else to say man
like I have this has just been a fucking psychotic obsession
of mine over the last 20 fucking years just nailing it down the subtlety of the rice
even still dude side by side comparisons of rice do you know how much fucking time i've spent with
rice i'm a fucking doctor of rice, dude. It's fucking ridiculous.
No, it's clear.
You take incredible pride not just in your company but in what goes into it.
When I talk to people who started something or preferably have had something for a long time, it's very easy to tell right away if it's business-oriented or it's personal.
I like to see a mix of both because you have to be able to run a business, right? it's very easy to tell right away if it's business oriented or it's personal.
I like to see a mix of both because you have to be able to run a business, right?
And you got to mix, but it's personally you.
Like that's where it really comes across because it's born out of scratch in your own itch. But you also – you never – as you said, you never changed on your principles.
And I would say you were actually like ahead of the curve with a lot of these things because
you're making fresh food you care about the freshness being from manufacturer
all the way to someone's doorstep right I want the refrigerator trucks I don't
want that shit you know frozen you know that that kind of detail as time goes on
and information continues and people get more and more educated
about what they're putting in their body and stuff is maybe i'm trying to do right now i'm
sure a lot of people out there listening are that's the kind of stuff that's gonna that's
gonna continue to set you apart even more yeah and now they're doing all like studies too so like
they're just they're showing that like reheated rice reheated potatoes or a superior method of
like carb intake it's's like, dude.
Really?
Yeah.
I've always stayed the far, far the fuck back because you, here's the thing, dude.
During COVID, everybody was like, follow the science, the science, the science.
You with enough money.
Did you hear what I just said? With enough money, with enough money, you hear what i just said with enough money with enough money you can prove or disprove whatever the fuck you want using science science is important dude i'm
absolutely not denying that science isn't important it very much is but you have to
use some science you have to read between the lines if science says
due to your like caloric intake you could have a couple like you could have like two protein
shakes and 13 pop tarts and like that's all you get to eat per week like you got to use
some like listen yeah you know what maybe i'm hitting my macro nutrients but like come on
you can't eat pop tarts
and drink protein shakes all week like that is a bad idea and then there's fucking jerk
offs on the internet like all these fitness influencers who they're they're when you got
like beauty care products and like skin care products they're selling a fucking dream that
doesn't exist and most of these fitness influencers right
everything has gotten so saturated and everyone's trying to carve out their mark i'm like fuck it
dude been there done that let these fucking lunatics eat each other alive i'm out yeah the
same thing back in the day bro my dad right old school italian guy my dad would be like
what type of uh like what type of credentials like what kind of nutrition credentials do you have
he's like why are anybody why is anybody gonna trust you i go dad i am selling grilled fucking
chicken brown rice and brown and broccoli i said if the guy selling a fucking mcdonald's cheeseburger
doesn't have nutritional credentials i said i know every fucking ingredient I'm using.
Does anyone who work in McDonald's know every ingredient they're using?
No fucking way.
No way.
I said, I don't need nutrition credentials.
Like I fucking walk the walk.
But you're also keeping it simple and you're not hocking other people's stuff as well.
Like you mentioned the fitness influencers man the first marketing i did was in that for someone else who my buddy khan he was a great
guy and knew his and was actually going about it the right way when i did that though
i had to watch this back in like 2016 2017 on instagram watch all these other fitness
influencers and what they do and the
amount of fucking grifter ship and people who just you know maybe they're on the juice and
they aesthetically look good great you know they're all on the juice but like they aesthetically look
great and then half the shit they're saying it's like well wait a minute that's not right or you
know people are selling people their look yeah my one friend gave a quote
the other day he's like and it was a little bit of a generalization but i would apply this to a
lot of the fitness influencers i saw he's like if you're selling just your body and nothing in your
mind then you're saying that that is the priority or something like that it was like you're saying
that's all you have to offer and i felt like that's what a lot of that industry was and continues to be and i find myself now like
when i go to look for workouts and that's like the most common thing i'll do i'll just fucking
go to twitter or like go to instagram and just search you know like arm day or something like
that you know i'll find myself questioning like all right this person looks good but like what
the fuck are they doing here is this should i be doing this you know what i mean just hit it man just do the workouts i one of one of
my like fitness pet peeves would be like some like 20 year old right so like it's like dude yeah of
course you look good everyone looks good when they're 20 years old dude have a couple kids
start a business get some employees just watch your life go down the toilet
well you got you got a couple kids now right you're saying at the beginning yeah and i'm at
the doctor and i'm on trt and that's the only reason i look halfway decent otherwise i'd be a
fat fuck fucking blob it wouldn't even be on this podcast I'd be so fucking tired I couldn't talk what goes
into the TRT like how does that work dude and tell people out there what that is who don't know all
right so it's testosterone replacement therapy I go to elevate wellness and porcipity I get my blood work done so like I don't want to say I beat the system but I went
at like the worst time in my life or so my son used to sleep in our bed and we
couldn't get him to sleep any other way and it was like we knew we shouldn't
have done it but like it was it was fucking life or death for us so for two
years I did not get to sleep for
two years oh it was horrible i love my son and the time we spent together um he's daddy's boy
and i believe because like i'm heavier than my wife he would just always flop over onto me so
for like two years his little ass was just stuck to my side. And I think that's what really gave us like our special bond, you know, because like he would just always like nighttime was just always, you know, daddy.
And but like, dude, he was he was fucking killed me, dude.
I just didn't sleep.
So I knew I knew my testosterone was in the toilet.
So I'm like, yo, now is the time they got my blood work done.
Like my shit was low, dude.
It was like 200 or something.
So I got a testosterone prescription immediately and yeah,
it started helping and it's fucking great.
I'm on like all the fucking, all this stuff everybody's doing.
So the testosterone, the aminos, the CJjc the bpc for healing cjc yeah it's
like a it's like a growth peptide just helps with some of your your growth hormone so it's
awesome helps you sleep finding dude the older i get and not that i'm old yet but like
everything hurts um sleep man yeah it all starts with sleep and
it all falls apart at sleep so like um i don't know if we were recording when i talked about
i did construction during cove and i got eaten alive but i i the quality sleep you get
god you know what dude i'm probably not even qualified to talk but like if you're fucking
listening pay attention to your sleep your caffeine intake you know the the sleep you're
getting it's like that is the fucking beginning of like what you'll be physically and mentally
capable of you're not going to go far without like to correct sleep so like i am a maniac with
recovery i'm in the sauna five days a week
and i feel like it's not talked about but like i do feel like the sauna helps metabolize caffeine
because i find that at the times i do the sauna i just way more restful sleep and uh way less
anxiety i'm big with um because at this point dude i have so many employees i have so many people working for me how many df um like 125 125 it's not that many i guess it's pretty big man it's a lot of
miles to feed yeah so it's really my job to be calm um be calm lead direct so like really my
mental state and like my vibe i i don't know how else to put it but like i
want to be like a good vibe you know i feel like people want to work for somebody who's a good vibe
um try to be a good vibe try to spread positivity my company core values
um positivity respect integrity commitment and excellence so it's called the price right pay the
price are you paying the price and we try to push the price
so and it all starts with me so the company core values is my language and i have to show up in
and live those values every day which i do naturally but like sleeping man big time yeah
you need to sleep dude my son not sleeping for those two years it was taxing yeah it's you know
especially like you understand you've been at this for 11
years building a company but you know building this thing over the past three and a half years
there are so many little things in my health that have disintegrated oh yeah right and it's okay
that you're at the point now where it's okay if it does. You're sacrificing your health.
But the thing is – For the short term.
Right.
Once you get to like this eight-year mark, who knows?
No good.
Yeah.
Yeah.
Like you're going to come to a point where you reach your breaking point and you're probably not there yet, which is good and just keep going.
Once you get to that point where you're like, dude, I can't fucking live like this any longer, then you just take a step back and start like prioritizing your health.
And some people may like – see, a lot of times people give advice they haven't walked the walk
yeah you know what i mean that has just gotten too common right like we have gotten too
comfortable giving advice in areas we're not qualified to so i feel like when it comes to
starting something for nothing i'm qualified to give that oh you definitely are for sure so yeah dude it you only listen man you only live once you'll be fine
work as hard as you can and when your body says that's enough like i was i was getting like
these horrible ulcers i mean like i had gained so much weight i had gotten so up
i was in like physical pain all the time in my stomach, dude.
I don't know what the fuck happened, but.
You think it was stress?
Yeah, maybe.
I don't know.
It was just, like, horrible, like, ulcer pain.
Your body will tell you when you've had enough.
Your stress, your anxiety, all that shit.
It will tell you.
Like, last year, like, I had just gotten into my new building all
of my equipment was breaking and then like half my staff quit because like there was a 19 new 19
minute commute which was like stupid whatever they held me hostage i had to give everybody
like an extra four dollars a day or something i know i know i know i'm like guys really you fucking did this to me for four
fucking dollars are you kidding me um bro ended up in the fucking hospital i was getting like this
horrible um thought i was dying the problem with heart attacks is that like anxiety attacks and heart attacks have almost identical symptoms so
so i'll never forget that he's the fourth of july i'm hearing fireworks go off i'm in the hospital
i'm watching spider-man i'm fucking pinned up all these fucking ivs and monitors all over my body
and i'm just thinking wow dude maybe it's time to bring in an investor maybe it's time to bring in an investor. Maybe it's time to bring on a partner.
But I'm like, man, fuck this.
In 2012, when I really started learning about the fast food industry
and what those people were doing to low-income neighborhoods,
I was like, I got to do something.
I got to do something.
So I feel like I'm like the fucking William Wallace of healthy food.
You look like him too.
Unless I'm on that fucking – unless I'm on that board getting fucking tortured, I'm not giving up.
Freedom.
So yeah, I'm going out on my shield, baby.
I'm not ever going to fucking give up.
The only way I'm leaving is if I'm dead
so yeah it turned out man I wasn't having like my EKG was good and I I had just anxiety yeah it's you know what I've heard a lot of stories like that people end up in the ER and there's there's
several things that weirdly mimic a heart attack like i was in the er three
years ago with what i then figured was an anxiety attack but it was actually like an eosinophilic
eosinophilic asthma attack oh shit because like it'll there's something about like the left arm
will go oh no a little cold and shit i thought i was having a heart attack fuck yeah that left arm
goes oh my god yeah oh man there's like several things that'll do it and
then it's the it's the most out of control feeling yeah like you it's like your body's attacking yeah
i guess that's why they call it a heart attack it's just the weirdest weirdest thing so uncomfortable
but i think about it a lot with stress as well because i never had like a ton of stress with things I could just kind of
get shit done and I also never built something on my own that was I was on my sword to do it so
I don't think I put myself in enough situations to feel it so then as this started to move along
and I started to feel it like I find myself thinking about that all the time I've never
had a panic attack or anything like that but I don't think i'm impervious to something like that like i want like i'll ask myself
sometimes when i'm feeling certain aches and pains because i've been dealing with some other
health problems too but i'll ask myself like oh is that is that from that or is that just because
i'm like the last two days have been insane you know it's it's a weird thing to think about i know
i know and you're like dude i have
limits i am a human i have to breathe i have to work out so that's why like i have um so every
morning i work out my buddy comes over we work out we hit the sauna i do that five days a week in the
morning you have a gym at your house yeah that's awesome yeah i splurged i got like the matrix
equipment i have all the assault cardio
i have like a badass gym at my house but i use it every day um i knew if i got
residential equipment i'd never use it so i got like the real like oh yeah like you know
like you go to like a home gym and there's like that shitty equipment yeah and i was like bro if
i get gym equipment i'm never gonna use it so i got like the real shit like i got the matrix set up i got i got i got i got nice shit in my house you got a
bench and a rack and everything fuck yeah dude let's fucking go well i mean looking at you i
hope you do christ yeah no i love it dude yeah i have a great gym um like i got the sauna the
steamer how big's your sauna you fit like fucking six people in it.
That's pretty good.
Yeah.
Is that in your basement?
Yeah.
Yeah, I fucking love it.
I used to go to the Banya.
Like the Turkish bath?
The Russian bath house, yeah.
Yeah, yeah.
It's a cool place, but during COVID we would sneak in.
The owner would always let us in during the lockdown.
And some fucking dude coughed.
And he fucking got me in the back of the neck and uh you know during the covid lockdown that was when like coughing was worse than farting like you'd be better off ripping ass than coughing
at that point and i'm like dude are you fucking like i know i was never like a mask guy i was
never scared of covid i got like covid three times i. But like, dude, you just fucking coughed on my neck.
Maybe that's why I'm growing out this mullet.
So I never get coughed on my neck again.
Like, I don't know, dude.
The neck was just like, I don't know, bro.
It was just like a, it was like a, like that was like a no fly zone for me, man.
And I said, fuck fuck this i'm building
one of these things at my house so oh dude it's the best i use it every day yeah i want i want
one of those for sure like that's something if i had some money that's one of the things i'd spend
it on dude and like another thing like you can get a fucking sauna sleeping bag for like 200 bucks
it's just as good a sauna sleeping well
that's not what they're called but like that's basically what it is where like you just fucking
plug up you put the bag up into your fucking neck and it's probably more comfortable than a than a
real sauna because your fucking head gets hot as fuck but um yeah dude you don't need like you
could get one now dude that's what i was I would do. Some of the sleeping bags.
I've never heard of this.
I got my friends in the city.
They got, like, fucking studio apartments.
They're like, I don't have room for it.
I'm like, bro, just get the fucking sleeping bag.
This thing?
Behind you?
What that guy's got?
Yeah, bro.
Those fucking things crank.
I'll stick this in the corner of the screen.
Holy shit.
All right.
You can probably get a fucking...
Probably...
Yeah, one's $3.99.
You can probably find a coupon.
Look, there's 10% off, dude. Now you can probably find a coupon look there's 10 off dude now you just
save 39 keep going bro fucking log off and let their drip campaign get you for another 40 off
in like six weeks yeah let's there you go put all your information in the shopping cart and then log
off and then wait wait for their drip campaign dude how they're gonna be thirsty how about
they're gonna want you it's getting creepier now like how things follow you around but that yeah, and that's why like
Like what he clean, bro
It's so funny dude, because people are so paranoid to put their zip code like yeah
So you go to eat clean bro calm?
There's a zip code authorizer and and the reason that is is because like there's certain parts of the country we don't service. So if you're in Wisconsin and you're on a clean bro.com and like you're fucking you're, I don't want to waste fucking 15 minutes of your life going through my menu and like, I can't fucking get you.
Right.
So like put in your fucking zip code and you will immediately know yes or no.
What, by the way, just real quick, what states are you in right now?
Jesus, dude, I fucking.
There's 17.
No, there's more now. I don't even know don't know you have more now do you have the whole eastern seaboard covered we can get out
into chicago south carolina alabama it's it's a lot you do florida we're we're not in florida yet
we're trying to really sort out so like summer is here we're trying to sort out like the temperature is definitely
against us you know because we're not frozen so like we're trying to sort it out i'm probably
going to disable some of the territories so like that's why i'm not really i'm probably until we
could like we're gonna we're gonna level up our box our liner our ice packs and then like then we'll probably start
rolling out into those warmer areas so like texas and florida has been like i'm fucking dying to get
to those states but like i don't want to i don't want to like half-ass the launch you know right
e-clean bro is has like a fucking reputation to live up to and like i don't want people being
you know i want people to have it and be like oh this is the
reason these have been around for so long like these are the guys these are the guys to beat
which we are i mean food wise nobody nobody comes close so what what you keep on talking about
during kova though you were constructing something was that your warehouse in eaton town yeah so we
built a brand new you know brand new
kitchen tons of refrigerated space and uh I built like my dream facility like the flow is just
the flow is just epic so like the way the the way the employees and everything flows the way the
food comes in and out it's really cool it's one way in one way out you know really trying to eliminate the possibility of cross-contamination so like food
comes in the kitchen raw it goes into a separate walk-in box fully cooked it gets manufactured it
goes into order fulfillment and then it's out mmm nothing's like you know when you're working
a restaurant you're utilizing raw and cooked stuff back and forth in most areas in most cases simply because like
just how most restaurants pretty much all restaurants are
not that anybody should be scared to go to a fucking restaurant but like
i'm dealing with like millions of meals a year yeah yeah
you do anything a couple million times like you're bound like something's bound yeah i mean
i just think about with stuff like this,
especially since you're not doing it frozen,
like the amount of little things that can go wrong.
You know,
someone gets sick or gets food poisoning.
It's something that's not fresh.
They sue.
The thing is,
man,
um,
like I said,
bro,
positivity.
So like one of the things I'm most proud of at eat clean bro is
that like the staff all eats the food when you go to the eat clean bro facility the break room
is filled with staff eating the meals and that's just it's just it's just always a relief because
like everybody not that like anybody's policing themselves but like everybody's on top of the food.
It's a chef run company.
I mean, that's like the culture I've created.
We're not like tracking the fucking retention rate.
It's like, dude, how juicy was the chicken this week?
Well, how many chefs do you keep like in that Eatontown location in the factory?
Like how many, how many chefs do you have working at one time?
It's a team.
I don't know my director of production is like you know he has his rosters and but i have like a i have like a solid group of guys dude the people that cook are good that's great
yeah have you ever done like you mentioned like mario batali or something but do you ever have
like connects to like celebrity chefs who may want to add things in the future to like your menu, do something special that they created?
I would love that, man.
I would love that.
You meet any cool ones?
No.
No. um no no i'd love to meet i'd love to meet bobby flay just because he's the fucking man yeah but uh he's got a lot of restaurants now dude this fucking spot in porgato was the best
dude fucking went down during covid i'm so wait what yeah that's gone it's gone no It's gone. No, it's not. Dude, that fucking... No! God, those stuffed clams, all that fucking calamari, Jesus.
That restaurant's...
Oh, you just ruined my day.
Dude, I'm sorry.
That was right next to Premier.
It was very good, man.
It was fucking great.
My buddy Nico's dad had an unofficial drink there called the Spiro that wasn't on the menu.
It was fucking fire.
Yeah, it was a great place. It was fire. Yeah. It was a great place.
It was a great place.
It was a great restaurant.
There's like a new steakhouse in there.
Wendy's most important deal of the day has a fresh lineup.
Pick any two breakfast items for $4.
New four-piece French toast sticks, bacon or sausage wrap,
biscuit or English muffin sandwiches, small hot coffee, and more.
Limited time only at participating Wendy's taxes extra.
I mean, the steakhouse that's in there now, it's not bad,
but Bobby's was fucking killer.
Dude, I didn't know that.
Always get that three-pound lobster, dunk it in the butter, baby.
Then I'll fucking drip the butter on the mashed potatoes.
Nothing beats fucking lobster, butter, and mashed potatoes, dude.
It's just like up there with some of the fucking best.
Yeah, actually, on that though though you keep on talking about seafood like that's the one thing like that's so
easy to go bad or fucking smell everything up like how are you making uh we do shrimp seafood we do
shrimp and we do salmon and the everybody's shrimp comes in frozen so like shrimp's pretty easy and then the salmon
dude is uh everything's ordered to order so like um running running like an e-clean bro inventory
is relatively easy because it's just it's just coming in it's coming out we don't have to sit on
on that much inventory we know what the orders are we're pretty good with projecting what we need
restaurants man it's like it's like hit or miss dude with the clean bro like the ordering for
eclean bro is pretty pretty steady surprisingly although like we're not a subscription like it
pretty much people come back the same people come back every week it's pretty pretty easy to order
well that's it yeah i'm surprised you don't do
the subscription thing we're working on yeah we're working on the function just because
my whole philosophy was let my let my product be the subscription let my quality of my food be my
contract i want you to come back i want you to want eclean bro i don't want you to be like i can't i'm subscribed to eclean bro you one star like we're very good
we always people someone's upset with something dude we give you your money back right away and
that i feel like i think like the hostile internet like people who are hostile on the internet or
people who feel like they've been taken advantage of and they've gotten robbed and that's when people go hostile that's when they go crazy um i've gotten some bad one-star
reviews but they were all fake from like a competitor in like 2015 which was annoying but
just try to do right by people dude if i take your money and you hate what i've done
i will give you your money back sorry it's also wild like
been dealing with contractors who are like doing construction and dealing with contractors dude
like they're just most of them are the scum of the earth you just start to fucking hate them
and like i got this bad review somebody was like we didn't like the seasoning on the chicken and
i'm just thinking like if this was a construction job, okay.
You went on ecleanbro.com.
You ordered a Chipotle chicken.
A Chipotle chicken showed up.
Everything about what you paid for happened.
You just happened not to like it.
All right.
I didn't miss a deadline.
I didn't take your money and not show up.
I didn't like delay your life. Like, and you didn't like it. And we't take your money and not show up i didn't like delay your life like and
you didn't like it and we gave you your money back and it's just funny because you'll do like
construction jobs and like they'll not listen they'll hold up your life they won't
read the plans they'll fail inspection and you're just like oh my god dude like if i treated
my customers like this somebody would beat my ass to death or light
me on fire or kill my children i don't know why that business is like it's filled with that though
it's filled with like the most degenerate yeah degenerate corrupt like all these like yeah you
constantly hear about like someone redid something in their house and
like they're fighting over 10 grand or 15 grand because the guy never did this like he didn't
say no like what the fuck man you just have to be that type of person to be in that industry
like me i don't know i could never do it no i don't think so i could never like leave a job half done just move on like like dude it's
ridiculous actually you just reminded me i'm in the middle of a lawsuit with some dirtbag who's
probably going to be at manalapan day and i'm going to be selling barbecue sandwiches there
what a contractor yeah of course loser was it over your business or your home yeah yeah oh so dude there's some things you
can't with and mostly it's everything in New Jersey but one thing you can't with is the
ADA compliance which is like the height of the sink wheelchair ramps the pitch of a wheelchair
ramp handicap accessibility parking spots and this guy was just like ignoring the pitch he was trying to like make it work and like
essentially dude they come in with a meter and they measure the pitch
and the pitch needed to be done within 23 feet he was trying to make it happen in 17. wait the
pit what was the so like like the pitch of a ramp
like a wheelchair got it got it and dude we like failed an inspection like three times and when
that happens the town starts to hate you yeah right so like they have to come out to a
job three times and it's wrong three times they don't want to come back out to your job and what
happens is delays start occurring now you're paying for all this shit and you're just getting delayed more and more and more and more.
And then like, I guess like at the end of the day, the lawsuit was just really about like, he left without finishing the job.
He's trying to get paid in full.
And like, he didn't deliver on a bunch of shit.
And now we're like listen your painter
i have like a hundred and fifty thousand dollar hyboxy floor his painter came in to like paint
doors got like white paint all over my blue my blue like that's nice just like and you know
what man i let a lot of that slide but like i felt like dude you had you had caused so many
damages by not reading the plans but like
you didn't finish the job like we're even like you're looking for 10 grand or
something like dude you caused me probably like a quarter million in damages with just negligence
on not reading the plans like you know it's like a dog fight whatever brutal it's fine this is the stuff though like it but
the thing is this is what adds up the problem is it's going to go to his insurance he'll probably
whatever maybe i'll get like 40 000 he'll dilute his llc he'll start a new one and he'll just keep
back to doing his dirty fucking shit like yeah and that's just what they do and it's like damn
and i don't even want to go through with this, but I'm not paying them 10 grand.
Like, dude, I'm not paying you, dude.
That's such a shitty number, though, too.
Because when it's in those ballparks, it's like, how much are you going to spend on legal just to fight these fucking guys?
I have them on retainer, so I'm fighting them anyway.
I got some fucking dickhead.
I had a Mercedes.
All my vans were Mercedes.
We got into a little Mercedes van.
Yeah, of course, baby.
You do everything top rate.
I know I do.
So this dude's van wipes out, whatever, his car wipes out into a snowbank.
We wipe out.
We kiss his car.
We're like, all right, dude.
This is how it works.
Like, we hit you last.
It's our fault.
Like, his car was totaled because he hit a fucking snowbank.
His car wasn't totaled because he cleaned bro's van that had $200 worth of damage hit his car.
Okay?
He had hit a snowbank first.
That totaled his car. Behind him, we kissed his car okay he had hit a snowbank first that totaled his car behind him we kissed
his car 200 was like cool kid was acting cool everybody was acting cool so we're like all right
listen dude we'll give you five grand get your like it was an old piece of car I needed a
new car anyway so like here's five grand put it down towards a new car blah blah blah
congratulations you just got like a free down payment on a new car i thought that was like
going above and beyond for the guy yeah i thought that was pretty cool never enough
right yeah because had we gone through insurance blah blah blah like i didn't want the headache
i had done 200 worth of damage i was doing good I had five grand to give them. Let's move on.
Whatever. A couple of months go by, we get a fucking letter. We're being fucking sued for pain and suffering. I'm like, dude. So first thing I do is I get a private investigator.
Cause like, that's the first thing I do. Like when you sue me and like, put it this way,
if I, if I hurt you or if I did wrong by you i want to make it right
but if you're a fraudulent piece of shit i'm going to nail you to the wall right like i just am
like employees fucking nail them all i actually felt bad dude i i fucking got this guy he was
trying to say he got hurt on the i got hurt at work i got hurt at work the first day the private
investigators there dude he's like shoveling snow he was all decked out and he cleaned bro i felt bad about that part but you know
like dude what is wrong with people that people i i don't know what it is because luckily like
it's never something i've thought but the older i get the more i realize just how many people
will look to capitalize like when they can so
so he ended up not getting his workers comp claim and and then the kid who sued me
for pain and suffering which like if everybody's listening like
i need everyone listening to imagine what 200 of damage looks like on a mercedes vehicle i think i i didn't
know i didn't know you could even bring a mercedes to work for 200 i didn't i didn't know i could be
billed so low so anyway he ended up getting like a settlement and we're paying him like 7 500
bucks but i'm gonna pay i'm dragging it out over like three years
so really it wasn't about the kid who's a loser it was about the pro bono lawyer
so like her ass who spent like five years trying to get me is now gonna five years well like it's not like she spent like two years back and forth and now like it's gonna be three years
until they're paid in full so it was like five years worth of work to get like 7 500 bucks that she's gonna have to split with this kid and uh i think she gets 33 right so like what is that
2 500 over three years pre-taxes over three years go fuck myself that that that's why i was like you
know what it was like uh the mediator caught on to that immediately and was just like yeah
fucking dude no so that was a good one
the you deal with but you are looking you're you mentioned you're looking at maybe
bringing on an investor or something finally yeah at this point like
when you have kids you have a wife um is your wife involved with the business yeah yeah she helps
yeah she was a big part before we
had kids and now like she's taking on the mom role but she's still heavily involved with like
the marketing materials the photos um dude there's just there's just something happened something
happens right like i like to listen to older people who've like been there before me and they
always say like,
you can always make more money.
You can't get time back with your kids.
And like being with my kids for breakfast,
being with my kids for dinner,
it's just something like,
I don't,
I don't want to give up.
And like,
dude,
to be honest with you,
man,
like you lose your edge when you have kids.
If you want to be there for your kids,
you lose your edge.
So the second your kids are born, you have to be there while you're there are you present i'm never fucking present
i feel bad about it eats me alive my phone is always going off there's like and i'm like dude
i want to be able to be present you know like like it's so fucking bro i always tell people
this right that's good for you that you're prioritizing that when you're a man right in business you can never be satisfied as a family man you have to be like
you can never be happy with what you have in business you always have to be fighting for more
as a man a family man you always like have to be happy with what you have. You have to love your wife. You have to love your kids.
And like, that's why a lot of the times, like you see like politicians or like raging businessmen, like there, there is no fucking balance in their life.
There are such raging lunatics in one dimension, like more and more and more and more and more.
And that's why you see like, you see like a fucking dude like Donald Trump who's been fucking divorced a million times.
Or like you see these people who are just like, like more more more more and like you see people getting divorced left
around so like trying to balance a business and balance a family and be that man
it's really hard it's very hard man so like you have to be there for your kids you have
to maintain a social life you have to exercise you have to take there for your kids you have to maintain a social life you have to fucking exercise you have to take care of your health it's like and growing a company it's just becoming
where do you get the time in the day i mean you know i mean i hire more people to like do work
for me and then like i try to manage those metrics but like i am losing my edge dude like
it's you know what that's really uh that's big You a big of you to admit that too, because I think what you're talking about, most people,
they won't say it out loud, but they deal with it.
And some people choose to ignore it and continue about that life.
And that's why they end up divorced over and over again.
And the kids don't fucking like them and things.
But like in, in my seat, one of the main things i think about in doing this the way
i'm doing this now and i've told people over the past few years when they're like damn like you're
always in here you always work i don't leave the studio i'm like i'm never going to be able to do
this again right because when i have a wife and kids yeah if you think i'm sitting in a fucking
studio for 14 hours a day yeah and being absent you're out of your mind yeah you know and so the thing is there's certain businesses that you can it's not to say like
nothing scales like your business is scaling like crazy but there's businesses that scale in a way
that you can kind of control your day I think content creators deal with that a lot better
because it's like oh we just got to make content, right? Yeah.
But when you're doing something that involves putting a product in people's hands and you have a bunch of people working for you who are responsible for actually making that product from soup to nuts and you're expanding into new territories, you're never going to – unless you find a way to kind of divest a little bit by bringing in help and taking things off your plate, you're always just going to be added to your plate.
Yeah.
You know?
And having – I mean how old are your kids right now?
My son's four.
He's about to be five.
My daughter's three.
See, that's awesome.
And now they're going – these are like the great years and that's awesome that you're thinking about that because you don't want to be the guy that's just like eat clean bro 16 hours a day yeah well the thing is too
like this this shouldn't feel like work for you it didn't never felt like work for me either so
it's like like i said before like your body will tell you when you've had enough just because
i like people always say like oh you work so hard you oh, you work so hard. You earned it. You work so hard.
I never felt like I worked a fucking day, dude.
Like I just fucking love it.
I love what I do.
I love, um, it's just what ends up happening is like you just end up running out of time.
So like, where do you make the time?
It's not that I'm working too much. I't feel like i'm like uh like there was a
lot of times in the beginning there's days i was tired all the time just because i mean i guess you
are like physically working but in reality dude you just run out of time yeah that's just
what happens it's a good way of putting it you got to just give people your time like i said before like back when i back when i
was a kid like i just gave everybody my time because i had no what else was i gonna do who
else was i reporting to where was i going i had nowhere i was hanging out at the gym all the time
i was at the gym i was fucking at the gym day and night but i packed my cooler i'd fucking
leave with my gallon and uh and that was it bro i was on my fucking gym journey
what a fucking funny time and you scratched the itch and here you are yeah that's it yeah dude
head of your time too for sure across the board it's yeah it's it's really really impressive
what you bill i love hearing about all the detail that goes into it to this day i can tell that's
never going to go away like even when you bring people on and stuff, that's going to be the process and how it
has to be. But where, where can people, where can people subscribe to get, well, you're working on
the subscribe, but where can people order on a weekly basis? Ecleanbro, Ecleanbro.com?
Ecleanbro.com.
And what about what's, what's the at handle on IG Ecleanbro? Ecleanbro. Love it. Yeahanbro.com. And what about, what's the at handle on IG?
Ecleanbro?
Ecleanbro.
Love it.
Yeah, right?
You got all the real estate.
I got the real estate.
Yeah.
Dude, I guess nobody was crazy enough to call themselves Ecleanbro.
It works.
It works.
I'm telling you.
It's someone, especially living in New Jersey and seeing it everywhere.
Some of the best marketing I've ever seen.
Great logo, great everything.
But, Jamie, I'm really glad Chaz set this up.
Yeah, so am I.
And thanks for sharing all the Jersey stories.
I love that shit.
But everyone go to eCleanBro.com, at eCleanBro on Instagram,
and you're at JamieGVanazzo on Instagram as well.
That's right.
I'll put that in there.
Thank you, man.
Say it right, everybody.
Jersey out.
Thanks again, brother.
Everybody else, you know what it is.
Give it a thought.
Get back to me.
Peace.