Keep it Positive, Sweetie - More Than Hair: Confidence, Care & Building ORS Unapologetic

Episode Date: June 7, 2026

In this solo episode of Keep It Positive, Sweetie, Crystal talks all things ORS Unapologetic, from the inspiration behind the line to the deeper relationship Black women have with hair, confidence, self-care, and identity. She opens up about building the products, stepping into founder territory, the emotional launch experience, and why this line is about so much more than just hair.See omnystudio.com/listener for privacy information.

This is an I-Heart podcast. Guaranteed Human. Our new Mick Cafe crafted sodas just drinks or something more. Like Spriteberry Bliss, creamy strawberry Coke and orange dream. All swirled with fizzy flavor and topped with silky cold foam. Only at McDonald's. At participating McDonald's restaurants in Canada.

Hey guys, it's us. The Jonas Brothers. I'm Joe. I'm Kevin. And I'm Nick. And guess what? We created our own podcast called, Hey, Jonas.

Nice. We invented a podcast? Well, we didn't invent a podcast. it. We just contributed to it. We're the first people to do podcasts. We get to ask other people questions because we're sick and tired of being asked questions. Well, sick and tired is a strong way to put it, but, you know, tired and sick. Tired and sick.

Listen to Hey Jonas on the Iheart radio app, Apple Podcasts, or wherever you get your podcast. Just listen. We don't care where you hear it. It's that time to put on your jersey and wave your flag, whoever you root for. Why do I watch the walk up? That's like asking me, why do I breed? And it's beautiful. The guys are young and cute and fit. It's not just a game.

It's your culture. I like watching it with my dad. It's a connecting force. From Futuro Studios, I'm Fernando Chavari, and this is American Football, a show about soccer culture in the U.S. and its underdog roots. Listen to American Football on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. What's up, fam? It's Isaiah Thomas.

And I'm C.J. Toledano. It's our favorite time of the year on our podcast point game, the playoffs. We're digging into the biggest surprises of the season. And I'm looking back on some of my greatest playoff moments. If we didn't talk ever again, I was harmed. You just understood. That's how personal it got. Wow.

Then after that game seven, Mark keep coming to him. He's like, you know, I love you, dog. You know, it's all love. This was just playoffs. This was just basketball. So listen to Point Game on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Calling all my sweeties to the forefront. I'm your host Chris Renee Hazlett, and this is the Keep It Posit Sweetie Show.

Welcome to Keep It Posit, Sweetie, the place where we heal, grow, and learn together. Today's episode feels extra special because Sweeties, we are talking about my ORS unapologetic line. The launch, the love, the Times Square moment, all of it is honestly being so surreal. And because this line is so personal to me, I wanted to sit down and really talk about the journey behind it. not just the products, but confidence, identity, self-care, and the relationships so many of us have with our hair. So today we are getting into all the things. Shirley, what are we talking about today?

We are talking about you, duh. But no, we're talking about ORS, unapologetic, the line. All right. It's been out. This is exciting. Yes, we're about a month in. I am excited. I love it.

Thank you. I'm crazy to hear, thank you, to hear the results and the response and the testimonials has been incredible. We're going to get into all of that. Oh, right. But you know, we like to play a little game. We love a game. We love a game. So this one is called hair memory.

Okay. Oh, okay. So I'm just going to say some different things and you let me know what comes to mind. I feel like we all have. For sure. Hair memories. Yeah. So what's the hairstyle that had you feeling the most grown growing up?

Oh, honey. A good rod set with the Shirley Temple Curls. Y'all couldn't tell me nothing. So you would sit under the dryer? You would do all the things. All the things. It was the rolling and then the moose, the foam moose, and then sitting on the dryer all that time.

I did not like sitting on the dryer, though. That was the least favorite part about that. Did they used to have the ear, like the little pink little ear covers to make sure you're getting hot? Y'all got it. I don't know those are created back then. Okay. A hairstyle you defended at the time, but now you look bad. Like, that was not hot.

A hair cell I defended at the time. So I used to do this bang where I would take my bang and I would part it in half and I would curl one part backwards on the top and then the bottom down and then kind of like do this comb over thing. I don't know if that was Paula Abdul. I don't know who inspired that, but yeah. You know what I'm talking about? That ain't so funny.

You know, yes. It's like over, but down, but then over. Then you take and you do this little thing. We have to find. We got to find it. We got to find it. We got to find, yeah, we're going to have to. We have to insert the photo.

Yes, I think I actually have a photo of me. The fan and you put your hair. Oh, my gosh. The memories. The memories. Okay, so back to, so at the salon, what's your first salon memory? So you get the, what's your first time? Yes, I remember.

There was this salon. It was on the corners right by the railroad checks in Martin, Tennessee. It was really, really small. One side, it was just one chair for the women and one chair for the men. It had a barbershop and a female side, a salon on one side. And I cannot remember her name. Maybe it was Ms. Brenda. But she was a stylist and I would go get perms from her.

And my hair would look so good. I loved going to her. And I felt grown. It was just something about going to the salon. that felt very grown at a very young age. Very. The conversations that were being had because you could hear what the men were talking about,

with the women were talking about, all the gossip. It was good. It was just a fun memory. That definitely good. I think that everyone has like that memory. If you went to the salon back in the day, I hate that they don't have it like that now. I feel like men still have that with a barbershop.

But I feel like women not as much. Because I go to the salon when I do go to Destiny and we don't really talk as much. Like me and her talk, but most time we're reading books or like just kind of in our own little world or on our phones. But yeah, I feel like that salon culture is definitely different. Okay, what is a smell that instantly reminds you of doing your hair growing up? Honey, the smell of a hot pressing cone. Triggered.

Smell it right now. Yeah. Nick already on fire, right? Okay. I already sweating. Uh-uh. What is a hairstyle that taught you patience? Braids.

getting braids my mother would do the braids with the bees on the end that's hairstyle definitely caused me to have patience and talking about it so much so it's like I've got to sit through oh yeah I couldn't wait to shake my hair and hear the bees clacking I love that what's the quickest way to ruin a good mood hair wise oh my goodness humidity when that humidity hits a fresh girl you're like dang it he doesn't know what you're looking like either you just look like a chia-a-pick I left out looking good and now I look crazy Yeah

No What is something you would say Only black women understand about hair day I think the nighttime I feel like black women Understand the night routine We all have some type of thing Whether it's the pillows that we sleep on

Or if it's the scarf or the bonnet I feel like we all have something that we have to do At night that we implement into our nighttime routine That other women probably don't have to Yeah No, that's a good one because you also know if you don't do it. You already know when you wake up, like, I'm going to need that extra hour. Listen, to redo it.

Yeah. And then last one, doing my hair used to feel like now it feels like this. Doing my hair used to feel like a chore. Now it feels like a form of self-care. Okay, good. We're going to get into more of that. Okay, yes. I love that.

That was cute. Yeah. Bam. So like I said, we're. We're talking everything, ORS, unapologetic. And you've done your mini series on IG, so I love that. People really got some really good insight. We got to feel how you felt with like the pre-launch, but now it's here.

It's here, baby. It's here. So tell me, how does it feel knowing that you talked about your hair journey and when you were younger, how does it feel knowing like your hair is goals? Like people are using you as you're on the Pinterest boards. How does little crystal feel about knowing that something that once was just the bane of her existence is now something people aspire to. Yeah, you know, I've had a lot of hair ever since I was a kid, and it was a lot for my mother to manage. It was a lot to maintain. And the easiest thing to do was to throw a perm on it,

so it was more manageable and easier to manage. And at that time, it was just like, okay, I got to do this. And it almost felt like it was a burden on whoever had to do my hair, and then also a burden for me as a child had to sit there and go through it. But now to see, probably for me, It was like 2009 when I moved to Atlanta and this whole natural thing was kicking off. And it was like, what is this? We're not doing permits anymore. It's not good for us. They're trying to kill us.

Like all these things. And I said, you know what? I'm going to try it. Like I would love to see what my natural hair looks like and what it can do. And I would have never known that my hair could even do this if I hadn't stopped trying to fit into what society said was beautiful, which is the straight hair, the soft curly hair. which that is beautiful, but also what is beautiful is what God actually gave you. So embracing that and actually exploring and figuring out, it was a process because my hair had to go through a lot of changes to even get to this point. But to go through that and then to see, wow, like, this is something that people really like, they aspire to have a hair like mine.

And to know that I've been able to build something where people are now seeing, oh, my goodness, I didn't know my hair could do this and they're loving it. So it's beautiful. I love that. So you talk about self-care and how that's how it is now. When did that stop feeling like maintenance? When did you have that transition you think? I think honestly, when I started doing my YouTube videos and it became fun, you know, it didn't feel like work anymore.

It didn't feel like a chore. I started really taking care and exploring with different products and seeing what worked for me. And I think that's when it became more, like this is actually a form of self-care. This is something I'm going to do on Saturdays before I get out and hit the streets, you know? So I think that was one of the things that really switched it for me is when I started doing the videos and really got into my hair. And kind of like a mindset shift to like, okay, let's not make this a thing. Let's embrace it a little bit more.

Absolutely, yeah. So ORS, it's an iconic brand. Yeah. Been around. This is major, major, major. You popped out with it. What did that alignment feel for like the partnership? Not just you choosing the brand, but like what was it having both of you guys at the table?

What did you know you wanted that partnership to be? I knew that I wanted to be very collaborative. I think that a lot of times as a brand ambassador or an influencer, a lot of times you don't have the creative control or the voice to say, hey, this is what I would like to see. It's really like this is what we're experts in. We just need you to be the face of it. So coming in, I knew I didn't just want to be the face of this brand.

I wanted to be a part of it. I wanted to collaborate. And I wanted to make sure it actually worked. you know so those are things were important to me because if I'm going to speak on something I had to know that this actually works yeah so when I set the table for the first time that was something that was made very clear on both ends

and which made me feel comfortable knowing that wow they want the same thing that I want yeah they want a true partnership not just the face exactly yeah so when you say you want to make sure it works explain what works means to you like what was this supposed to be solving for the woman that you or the man what was the problem was it supposed to be solving Honestly, something that when I say it works for my hair and works for all hair types,

it's what, when you put the products and everything mixes together, do they work cohesively together? When you put it on your hair, how does it react? Does your hair love it or is your hair like, oh, I don't like that. We saw in the first batch, my hair was like, girl, what is this? This ain't doing nothing. We got to go back to the drawing board. And also because of, I mean, I guess. guess it was research at the time, me playing with different products and trying to figure out

what worked my hair, I had done so much research through my YouTube videos and playing with products that I knew what I needed. And when we went back into the lab and we figured out the gel formulation, that was the component that really game changer. And I hear so many people saying, girl, the jail, my hair has never looked like this. My nephew, he was born with beautiful curly hair. And his mom hit me the other day. at Crystal, Hendrik's hair has not looked like this since he was born. Like, this is like, it solved the problem, you know? So bringing the softness back to your hair,

moisturizing it, and then having those curls really pop the way you know they can is what this product has solved. Because a lot of times people try stuff and it's like, it's not, it ain't working, it's not hitting. Yeah, so we got it figured out. Yes, integrity of the hair back. Yeah. So that kind of goes back into, did it start off with,

You knew you wanted a system of products or how did, what was that like to get? Because you have one to the, we're talking. Yeah. It's a full six skis right now. Yeah. So what was, how did you decide that? Honestly, doing my hair, I've learned what works. Like, I'm a moose and gel girl.

Girls with softer textures can just throw some moose and water in it. And it does the same thing that my hair does when I use moose and gel. Sometimes if I just, if I don't want a super hold, I'll just use the gel. But that moose and gel combination for me, works wonders. What we tried at first was to do a moose to gel in one bottle, but it wasn't thick enough. I need the jelly. Yeah. So I was like, let me try both. And what I've learned is that with all, when I was even doing hair, I used so many different products from different lines. And I was like, I need to figure out how I can create this in one line where I don't have to go to

all these different lines to figure it out. Because somebody's moose may work for me and then I had to go get somebody else's gel. Here, I can literally use all one line. line instead of having to jump around and figure it out. We've done the math for you guys. We figured out all the problems. We got you. This is one stop shop over here. Yeah, no, seriously. It's nothing like just going one aisle, pick it up, let's head up. Girl, yes. Nothing like it. Yeah. So you say all that, you know what your hair needed. What were some of the non-negotiables that? Because, of course, like you said, you're a product junkie, basically. You know all the things. What were some non-negotiations? She were like, oh, no,

my line can't have this and my line can't have that. Yeah, heavy on the alcohol because alcohol dries our hair out. So I was really particular in that making sure it had enough water in it to really moisturize our hair. Our hair types need water. And now for me, my hair drinks it until it can't take anymore. And then it takes forever to dry. Right?

So understanding like what my hair needed and what helps it flourish. That was one non-negotiable. And then making sure that we were using good, clean, organic products, making sure that the batonno oil wasn't some rip-off. We wanted to make sure that we went and got the real batonet oil from Honduras. Those things were important, keeping the integrity of the products, because you can slap a batonet oil stamp on anything, but if it's not that 100% from Honduras,

you know that it's been sourced from a really rich soil. So I wanted to make sure that, one, the integrity of the product set up to my standards. We talk about everything I do is in excellence. I wanted to make sure that even with this, because this right here, this is what is going on your hair. It's your crown and it's going into your body. So we want to make sure that whatever you are putting that we're taking care of you as well. So that was a non-negotiable for me when it came to also, again, putting my name behind something.

I love it. It's a whole luxury hair experience. Yeah, you know. So my favorite thing was when I opened it. I was like, what does that smell? Oh, my goodness. I'm going to eat the jail. So I'm assuming, like, what did you?

because you want women to feel the moment they open the product. Because I know how I felt when I smelled it. I was like, oh, my goodness. The same way we feel when we walk on an aisle, any hair product, I don't care what it is. The first thing you're going to do is open and smell it, right? So I wanted people to like immediately. That first experience is a make or break.

If they don't like the smell of it, they're going to like, oh, I'm putting this back down. I really only had like one person who doesn't like the smell of coffee. And they were like, but I love the way the product works on my hair. so I think they could get past it because I just love the way it works on my hair. But anyone else, like we did so much work to make sure that the coffee smell wasn't as potent as it in its natural state is because batana smells very, very strong. So we wanted to make sure of that. But that smell, like as soon as you smell it, it's like I wanted people to be like, ooh. It's almost like a nervous system regulator.

I wanted that. So I think we nailed it because I'm really big on sense. anybody at the time. I'm like, what's that smell? Like, I can smell anything. So to know that we mastered it and got that smell to a point where, like, people actually, when they open it, and we've taken it to different places and watch people in real time

open their products and like, oh, my goodness, it smells like a candle. Oh, this smells like this. It reminds me of this. That's what we wanted. Nice. It always smells so yummy. Thank you. Our new Mick Cafe Crafted Soda's Just Drinks or something more. Like Spriteberry Bliss, creamy strawberry Coke and Orange Dream,

all swirled with fizzy, flavor and topped with silky cold foam. Only at McDonald's. At participating McDonald's restaurants in Canada. Hey, it's us, the Jonas Brothers, and guess what? We have some big news. What's the news, news, news? Huge news.

We created our own podcast called, Hey Jonas. We invented a podcast? Well, we didn't invent it. We just contributed to it. We're the first people to do podcasts. Pretty, yeah, pretty wide range of podcasts. We're starting a trend. But this one's extra special.

So how do we actually come up with a name, Hey Jonas, guys? I honestly don't remember. I think it was on a call about what we should call it. Well, we were thinking I'm originally calling it one of the early names of our band. Before Jonas Brothers. This is how you guys remember it going down? Yes. I have a very different memory of this.

We were talking about a thing, a bit for the podcast, where people could call in and say, hey, Jonas. And then I wrote down on my little notepad, Hey Jonas, and offered it up as a potential title for the podcast. But thanks for remembering that, guys. Listen to Hey Jonas on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. Just listen. We don't care where you hear it. I love the sounds. The buzzing from the stadium. The chanting from the fans.

The announcers calling the place soccer. Football. It's home. Why do I watch the World Cup? That's like asking me, why do I breed? I inherited that fandom from my mom. It's a connecting force. From Futuro Studios, I'm Fernanda Chavari, and this is American Football, a show about soccer culture in the U.S. and its underdog roots. We go beyond the game to the people and the stories that make it great. A soccer game is a festival. It's not just a game. It's your culture. I took an elbow to my head, which cracked my skull.

It is an American game. The Brazilians don't like hearing that, though. Are they the only ones that don't like that? Actually, nobody likes that. As we get ready for the Men's World Cup this summer, listen to American Football as part of the My Coutura Podcast Network, available on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. What's up, fam? It's Isaiah Thomas. And I'm C.J. Toledano, and our podcast Point Game is about defying the odds.

Like LeBron heading into the playoffs without Luca and Austin Reed. And finding ways to win no matter what. He's the smartest player to ever play the game. IQ is at a level that we've never seen before. And he knows without Luca and Austin Reeves, I got to manipulate the game. We get a player's perspective on the challenges of the playoffs. I think Joker's going to be exhausted this series

because when they don't have Rudy in the lineup, he has to really guard guys like Nas Reid. He has to guard Julius Randall. And then he has to give us everything he gives us on the night-to-night basis on offense. And when IT's friends stop by, like Quentin Richardson, we dive into some playoff history too. Steve Nash would get that thing

That man, hell get the flying He ran up the court Licking his fingers Why he got the ball like After you go through a training camp With that I said You figure it out real quick Get your ass up and down the court

And you're gonna get the ball So listen to Point Game on the IHeart Radio app Apple Podcasts or wherever you get your podcast What was the most surprising About the process of building something from the ground up like this? That it's not a cookie cutter microwave process. This takes time, you know, and if you want to do it right, we didn't do a

white label where we just taking somebody else's formulation and slapping a label on it. We actually took time to really create these formulations and got it right. And we've had, I think we had a few launch dates original and we just, it wasn't right. We had to keep pushing it, keep pushing it. So understanding that you have to be paid, that's another thing with patience and building a brand. We had to be patient and make sure that whatever we're putting out, is right and it's the right time and I believe we did the right thing we didn't rush it and that was probably the most surprising thing was like dang this does take a lot of time because I had never done it before yeah so continuing into that entrepreneurial journey this feels like another level up

another beautiful chapter of that journey and stepping into founder territory which we hear people say I'm a founder I'm a founder but you are definitely a founder what has this taught you about yourself that maybe acting or some of those other skills that you practice has it that you haven't had to do? That's a good question. I believe that being a founder and building something from the ground up has taught me one that this is solely based on me. You know, it's not somebody give me direction on what to do and how to, this is, these lines you're going to say now say it.

You know, with acting like it's a collaborative effort where I'm focusing on. on a scene partner and those different things. And I guess in a way, this also mirrors that when it comes to this was also a collaborative effort. But knowing that this is based off my own personal experiences and what I've, actually, that's no, it all is the same. Because even acting is based off my personal experiences when I'm acting. Yeah.

So no, it's, I don't know if it's taught me anything different because as I'm saying, I'm like, no, I do the same thing with acting. Yeah. Yeah. Well, that's good. That's even better because you talk about just. higher life and all the things you've done, they all kind of come full circle for you

when you use those same skills. So I think that's good for somebody to even hear you say that, that they can know, like, whatever you're doing right now, you probably can be a founder or something because... And pull those skillsets into something else, yeah. Okay. Yeah. Yeah, I'm talking about that.

Yeah, because I use my own personal experiences to be able to build this. When I'm acting, I pull from personal experiences to be able to make it real and realistic. So, yes, I think it's all the same. Were you intimidated, though, by the... Going into this space? I think I was more intimidated acting than going into this space

because I partnered with the experts. You know, I was with people who knew exactly what they were doing. And I seen the fruit, all the other launches that they had done and lines that they had helped build. I knew I was in good hands. And I think with acting, once you have the lines and the camera and the director says, action, it's on you. Yeah.

You know, so you're out there kind of by yourself trying to figure it out. with the cameras in your face. But with this, I definitely feel like I had more support. And I knew that we were in good hands with ORS and namaste. Definitely. Yeah. So this kind of puts you in that beauty space. Did it change the way you felt about, like, outside of entertainment, the things you could do?

I know that you can do anything and everything, but I'm sure it's kind of got some things brewing. How did it, how was that, like, doing something that was outside of entertainment? it. I, and even more today, I understand that the entertainment industry is changing. It has changed drastically from the day I started in this industry to today. And I think as artists, the sooner you understand that that can't be your end-all, be-all, the better off you'll be. So for me, getting into this, and I've always had the brain to work, okay, what's next? Like, how can we build off of this, what else can we do? You think of that graph where it's like the circle in the middle, then you have lines in

more circles. Like mine just keeps getting bigger and bigger based off of the nucleus of what I've built. So for me, it's making sure that this is wealth building. This is generational wealth, you know, things that I can do to continue to help support my family from years to come, where if a show gets canceled tomorrow, what am I going to do? You know, so I think it's very smart for creatives, whether you are in an entertainment industry or an entrepreneur to have multiple strings because at any day, anytime something could end.

So for me, it was more so making sure that I'm good either way. Madam C.J. Walkers, perhaps. Yes. How do you balance the creativity with the business side of things? You are super creative and, you know, all these things. How were you able to balance that? or were you able to kind of just relinquish it all and kind of pour it all into it? Yeah, we've been able to pour it all into it, you know.

And that's a beautiful thing about being a creative. Any product needs some type of creativity to sell it. You know, so to actually be able to put that skill set to use when it comes to selling the product was amazing. Because when we do our marketing and we have all these different calls on what we're going to do next to push the products, we get to have fun with. That's the fun part, you know, getting to create and have fun with the marketing. but I love it. So you are this big time actress and things. So you've seen your name and the lights and the screens.

Did it feel the same when you saw the IRS unapologetic in knowing this product? Or is the feeling always the same, the same gratitude? Or was it a little bit different because of what, you know, sector this is in? When I look at a product, I think about the team. You know, when we build something, it's not like a, I did this, I did. Yes, I know like I'm the driving force or the face of it. and the reason why people like we want to do this, but I'm none of this without my team. So even with TV, like, I've had billboards in Times Square with the sisters and would DeVal for Zatima.

But I think the only moment it felt different was to see my billboard in Times Square with just my face on it. And that was a moment. But knowing, like, every time we accomplish something, it's not just me. It's Ashina, West, Herman, everybody that, like, that's on the meetings when I'm not even on the calls that are handling everything. to make these things happen while I may be working on something else, you know. So understanding that it's always a collaborative effort and not getting too ahead of myself or ego-driven, for sure. I love that. So let's talk about the launch.

I know I was so excited to see the billboard and see the people. It just really felt very personal and, like, something that was yours and just really happy to see. And it aligned perfectly with just your brain, your hair and everything. Talk to me about that Times Square moment. And minus the billboard, like the weather, the people, the people showed up. I saw people that I see at all of your live podcast and all those things. Flew in, yeah. So tell me, what was that energy like?

Shout out to the sweeties first and foremost. It was people I had never met there. The sweeties were there. People that I didn't even know were a fan of mine, you know, that showed up and was like, or one guy was like, my friend told me to come out here, like, she's a big fan of yours. He literally, like, came in the rain because somebody told him, I was like, wow, like, that's crazy. But I remember sitting in my hotel room, and it was me and Ayanna and Herman, and it was cold.

It was rainy. And I'm looking, my room, I couldn't see that side of Times Square. And I was just like, man, I was like, y'all, what if nobody comes? I literally had a moment of doubt. And I was like, because I don't know, like, it's raining, you know, like, and it's cold outside. And that's another thing. Black people are here. We do not like to be outside in no rain.

Okay. So they were like, Crystal, people are going to be out there. There was something else going on, some type of rally. So it was like a bunch of people outside, but I didn't, I was like, they ain't there for me. You know, they're there for this other thing. And that was over with me for mine. So when I got outside, I was able to actually see who came from me. And to my surprise, people really showed up in the rain, in the cold.

And that spoke volumes. That spoke volumes to the support that I have. That spoke volumes to the brand. overall brand that we've built that people know whatever crystal's doing we want to get behind it you know and it meant so much just to have that moment i remember going out before during the day to call my parents and show them the billboard and it was just a beautiful day it really was it was fun we had a good time yeah congratulations thank you we are also proud and i know that it's not all of us but majority of us black women we have such layered relationships

with our hair just because of how we were talking about it our experiences our texture. How important was it for this line to feel like it was made for all of those experiences? It's very important because, honestly, it doesn't matter what type of hair you have as a curly haired girl or a textured hair girl from the mixed girls who have the hair that is most coveted to the girls who have a thicker or coarser hair. I've heard stories from the women who have that, you know what I'm saying, the more finer textures that have dealt with just not knowing where to fit in or, you know, understand.

like, why is my hair different than everybody else's? And sometimes the parents didn't know how to do it. You know, so this is a product where the mom who's trying to figure out how to work with a textured hair daughter, this is easy for them. You know, we've made it easy. For the mom whose daughter is more kinkier or curly and more texture, thicker texture, we have something for them too. But I don't think any girl has been omitted from feeling kind of lost in that transition of like,

what do I do with this hair? You know, I think we've all kind of been through that phase where it's like, I don't know what to do with this. So we've created something that is for all hair textures that can make you feel confident no matter what hair type you have. I love that. So it's been out for over a month. It's here.

It's live. And I've definitely seen you repost some stuff. But tell me some of the audience responses that have really spoke with you, especially those people that may not be your friends that have been, you know, that people have gone out and bought this product. Yeah. It's been amazing. You know, I believe that I don't know, I haven't had any, yeah, I haven't heard any bad reviews on it.

Yeah, I've not heard any bad reviews. And then friends that I didn't even know had went out and bought it themselves. Like my Taylor came over yesterday and she goes, oh my gosh, she was like, the jail? She's like, girl, she's like, I've never had a, she said, even like after day three or four, my hair was still curly. I was like, me too. I was like, it was like day six or seven for me. And I was like, my hair is still cute. you know, but she couldn't believe like how well her curls were holding up.

And just to hear that made me feel good because I know for me after before, it would be like after day three or four, I'd be ready to wash my hair. Or sometimes it was day two, I'd be like, wash it, get it out. But to know that women are still loving their hair a few days after they've done their washing goes means a lot. I see the comments on Instagram. I see the videos people post, even them opening up their products as they get it. has been a beautiful thing to watch.

And just I'm always paying attention to making sure I thank them for supporting because you don't have to. That's the thing. People think that you throw something out. People just automatically going to support it. I really appreciate it. I love that. So, I mean, what's next for the brand?

Man, we have so many products. So I was talking to them about a deep moisturizer because I'm a big, deep condition girl. Talked about we actually are formulating and making sure that we have it because we want to make sure it's right, a conditioner to accompany the shampoo. And the edge control is getting formulated as well because we had an edge control. I went to Houston, and baby that thing did not work. So I need to make sure that it is Houston, Texas approved. Oh, that's a great study.

Because it is hot. Yes. Okay, awesome. Well, Crystal, congratulations. Thank you. Onapologetic, you continue to just level up. So we're super excited. And thank you for sharing all the deeps.

Of course. Thank you. Thank you guys to tuning in. I hope you are loving all the products. And please let us know how you're liking it. I would love to know. One hits, millions of records sold. Awards, sold out tours. You think that Jonas brothers are satisfied? Nope. It's podcast time. We get to ask other people questions because we're sick and tired of being asked questions. Hey, Jonas is available now and their first guest is a big one. Paul Rudd.

You know, Steve Carell is a great singer. Can you tell you not to audition at the office or something? I told him. Whoa. We were filming Anchorman. Clearly, I was the idiot. Thank God he didn't listen to him, right? Listen to Hey Jonas on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts.

It's that time to put on your jersey and wave your flag, whoever you root for. Why do I watch the walk up? That's like asking me, why do I breed? And it's beautiful. The guys are young and cute and fat. It's not just a game. It's your culture. I like watching it with my dad.

It's a connecting force. From Futuro Studios, I'm Fernanda Chavari, and this is American Football, a show about soccer culture in the U.S. and its underdog roots. Listen to American Football on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. What's up, fam? It's Isaiah Thomas. And I'm C.J. Toledano. It's our favorite time of the year on our podcast point game, the playoffs. We're digging into the biggest surprises of the season, and I'm looking back on some of my greatest playoff moments. If we didn't talk ever again, I was funny. You just understood.

That's how personal it got. Wow. Then after that game seven, Mark keep coming to you. He's like, you know, I love you, dog. You know, it's all love. This was just playoffs. This was just basketball. So listen to Point Game on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts.

Joy is essential, and it's also elusive. But now, there's a new and exciting way to start your journey toward a more joyful existence. Joy 101. If you're craving inspiration, support, and useful tools to maximize your joy, tune into these candid, uplifting, and moving on-air chats. Listen to Joy 101 with HOTA KOTB starting June 10th on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an I-Heart podcast.

Guaranteed Human.