Keep it Positive, Sweetie - The Business of Making Money w/ Bea Dixon
Episode Date: August 3, 2025In this episode, I sit down with Bea Dixon, founder + CEO of The Honey Pot Company, for an honest conversation about purpose, entrepreneurship and pushing through adversity. She has dominated the wo...men's wellness space, giving us organic and safe products to use–one that I personally use and love. What I love most is, how unapologetic Bea is when it comes to her success. She truly left me inspired and I know you will be too! Enjoy this episode and share it with a friend to continue the spread of positivity. xx
Transcript
Discussion (0)
Calling all my sweeties to the forefront.
I'm your host, Chris Renee Lazy,
and this is the Keep It Positive Sweetie Show.
Whether you're tuning in from your couch, your car,
or a quiet moment of peace,
I want you to take a deep breath
and get ready for a little soul work, raps, enjoy.
Because today we're not just talking, we're transforming.
Let's get into it, and remember, keep it positive, sweetie.
She is a visionary behind the Honey Pot Company,
a feminine care brand rooted in plant-based healing
and sexual wisdom and fearless innovation.
What started as a spiritual download
became a movement that is now stocked in homes,
shelves and hearts across the world.
Sweeties, please give a warm welcome to Bea Dixon.
Bea, thank you so much for taking time to be with us today.
Problem, thanks for having me.
Of course, I've been trying to get you on.
Our schedules have been crazy.
Yes, this has been a crazy year.
It has.
Yes, flying by, I feel like it was just January.
I know.
And we're in June.
It's wild.
I'm grateful, but it's crazy.
Yes, so grateful.
Yeah, so for those who don't know,
you are the founder and creator of Honeypot.
Yes.
I went to a panel at the gathering spot years ago
when you first started.
And I remember you telling the story
about how this idea came to you in a dream.
Can you tell us a little more about that?
Yeah.
And how Honeypot came to be the mega business.
Thank you.
Honestly, it's interesting.
So I had bacterial vaginosis for almost a year.
And I tried everything that you can imagine.
I tried medicine.
So I basically lived on antibiotics
for almost eight months, which is probably part of the reason why I
had for almost a year, right?
Because I never really gave my body the time to replenish its microbiome, right?
Whether that was my gut, my vagina, everything.
So I did that.
I lived on flagell or clindamycin or metronidazole.
You know, for anybody who's had PV, you know what I'm talking about.
I also lived on Google, right, which is definitely not the place where you should be
when your vagina is acting up. Right.
And, you know, and I tried everything. I mean, everything.
I was talking to people on Google forums,
trying to figure out what worked for them.
We were all just trading advice on what would work.
It was wild.
But nothing worked, obviously,
because none of the things that I was doing
was really sustainable for my body.
Until one day my grandmother came to me one morning
and basically had told me that she had been walking with me and seeing me struggle
and she knew what to do, you know.
It's funny, I always imagined her being like,
let me go help this baby.
Right, my baby was struggling down there.
Yeah, cause I really, I was, cause what,
the BB that I had, you know,
cause there's all different kind of strains of it.
There's different variations of how bad or, you know, how light it can be.
Some people don't even know they have BB, right?
The kind that I had.
Yeah.
I mean, I was the person that stunk up the bathroom, right?
I was the person when I got in the car, you could smell me.
Like that happened to me a couple of times.
And it wasn't just me in the car.
You know, so it came with a lot of shame,
with a lot of stigma, you know,
with a lot of embarrassment, you know,
I just was, it just wasn't great, you know?
And so when my grandmother came,
she literally handed me a piece of paper
and she told me that what I
needed was on the paper and I needed to memorize it. And so I just started repeating the ingredients
over and over again. I had no idea what it was going to be, you know? And then finally she told
me to wake up. She's like, yo, wake up. And so I woke up and I wrote it down. I went to work that day,
because I worked at Whole Foods.
I bought all the stuff.
I went home that night, made myself.
So I have a background in pharmacy.
I used to work in IV rooms and compounding pharmacies
and chemo, I did all kinds of stuff.
And so she knew that if she gave me the ingredients,
I would be able to figure out the math
to figure out to make myself a formula.
And it turned out to be a wash
and I started using it right away.
And within a few days, my symptoms were gone.
It was wild.
That's crazy.
Well, what did you think is like the most
common misconception when it comes to BV?
Because a lot of women struggle with this, but there's so many different like people
think there's something wrong with them.
People think it's something wrong with them.
People think that something's wrong with their partner that they may be having sex with.
A lot of relationships can end because of it.
And literally it could just be a chemistry thing.
If the person that you're having sex with,
whether they're from the opposite sex or not, right?
Especially if they're from the opposite sex,
if their pH is too high and they're semen, which is normal,
the semen is carrying what?
Life, right? And so sometimes their pHmen, which is normal. The semen is carrying what? Life, right?
And so sometimes their pH can be a bit higher.
And if your pH was already off and then you had sex,
even if all of that didn't come inside of you, right?
Like even if it's just the chemistry of pre, right?
Yes, yes.
It can still affect you, you know?
And so it could just be a chemistry thing.
It doesn't mean you're dirty.
It doesn't mean they're dirty.
It just means that like the pHs aren't matching up, you know?
I think, you know, another misconception
is people not understanding that whatever you're doing
on a daily basis is probably throwing you off, right? Can you give us some examples of things that throw people doing on a daily basis is probably throwing you off.
Can you give us some examples of things that throw people off on a daily basis?
Examples of things that throw people off are using body wash, your everyday body wash.
Using things like Bronner soap.
And I used to use that.
And it's fine to use it on your body, but it's not made for your vulva or your vagina, right?
Even though you're not putting it inside of you
where your vagina is,
whatever you do on the outside is affecting the inside.
So using soaps, even bar soaps, certain bar soaps,
if they have a high pH,
then they're probably gonna throw you off.
Because again, the chemistry of that soap
isn't made for that part of your body.
It's no different than,
you're not gonna use the same thing on your face.
Nope.
Right?
I used to when I was young.
In college, I literally used to use doll soap everywhere.
But you were thugging it out, right?
I was, yes.
Like you didn't have any money, that's what you had to do.
Now I don't, yeah.
And so, you know, and even then,
I'm sure it was stripping your skin, you know?
Because the pH of the vulva and the face are actually very,
the vagina, excuse me, and the face are actually very similar.
Oh wow.
Yeah, and so, you know, so whatever you're doing
on a daily basis, pay attention to that.
You don't need to use washcloths,
you should just use your hand.
Just when you're, you know,
cleaning inside your lips and everything.
Right.
You know, and actually,, like after you have sex,
actually getting, especially if you're a person
who's susceptible to any kind of infection,
you need to get up, you need to go pee,
you need to get in the shower and wash off.
Right?
Even if you're gonna get busy again.
Just, you know, when you're a person who's prone to infection,
you have to be hyper vigilant.
The moment you're done working out,
you need to be changing your panties, right?
Bringing some wipes, cleaning yourself up a little bit.
You know, it sounds gross, but after you poo,
don't just use toilet paper, babe.
You know?
No, I mean, use some wipes. If you're in a pinch and all you got use toilet paper, babe. You know? Teach us. No, I mean, use some wipes.
If you're in a pinch and all you got is toilet paper,
because that happens sometimes.
The moment you get home, clean yourself up, right?
Especially if you're wearing a thong
or something like that, you know?
These are all, you know, it's a lot of misconceptions.
Yeah.
Right, but when you think about it,
depending on the type of panties you're wearing,
especially if it's a thong and you did go to the bathroom
and didn't clean up that bacteria,
it's just, you understand what I'm saying?
So like, you know,
a lot of the issue is overgrowth of bad bacteria.
And when the pH is not pH is above 4.5,
you have just created an environment
because our microbiome, whether it's our gut or our vagina,
our microbiome has good and bad, but it's supposed to.
And they should be yin and yang, they should be even.
But the moment the right environment presents itself, they will multiply. And they don't multiply by the tens,
they multiply by the millions, by the billions. So that's how quickly an infection can come.
So that's why using things like our washes are important, right?
You know, if you're a person who's, excuse me,
if you're a person who's susceptible to infection,
taking a shower in the morning, take a shower at night,
it may feel like a lot, right?
But it's not, you know?
When you think of when you've slept all night,
you've sweated, right? maybe you didn't wear panties
Maybe you did maybe maybe you're a person who wears full pajamas. You understand what I'm saying?
No, I do. Yeah, all those things create environments
And so, you know, it's just important to keep yourself clean. Keep yourself dry
You know, yeah, take care of yourself
No, I use your product ever since that panel that you spoke on with Malika,
I started using your foam wash.
And that was the first time I'd heard
that we were supposed to wash with our hands
and not with our rag.
Because from a kid to an adult, you know,
my mom did teach us like, use a different rag
for your face and your body,
but we were using the same rag for everything,
not thinking that you're,
especially like when you're not washing the rag,
you're using a brand new rag every day.
Which you should be.
Yes, exactly.
In every shower, right?
If you're a person who uses washcloths,
then you should change your washcloth, right?
Yes, every day.
And you probably should be at least every year, you know, or if you're a crazy person
like me every six months, changing your washcloths.
Yeah, right.
You should be changing your panties at least once a year.
Like that means ones that you frequent and wear off, not the cute ones, not the fly ones
when you like, you know, get dressed up and all the things.
But like, you know, the panties you wear on a daily basis,
because we all have those, you should be recycling those.
Like, that should be happening every six months, right?
And these are things that we aren't aware of.
We're not taught, right?
And even if you can't do it every six months,
at least do it once, you know, once a year.
You know? Yeah, because, you know, bacteria, You can't do it every six months. At least do it once a year. A good refresh.
Yeah, I love that.
Because bacteria, whether you wash it or not,
it's still present.
And then it goes even like your detergents.
I've heard the detergents.
Oh, yeah.
And then the fabrics of your underwear.
Cotton should be what you wear on a daily basis.
Again, when you're trying to be cute, be cute.
Wear your cute little lace, do your thing.
But on a daily basis, you should wear cotton pants.
Our vaginas just aren't set up
for all these different types of materials and stuff.
I'm learning so much as having these conversations
and even Instagram, how they all let you know,
even the tampons and the pads,
which I love that you use pure cotton, you know,
like everything that you put out is good for us down there.
You know, and as we get older, like for me,
I'm getting older, I sweat at night,
I sweat throughout the day and I keep those wipes on me.
Yes, Lord.
And they're good for everything.
You can use those on your face, your arms, everywhere.
Everything, that's why I love seeing you.
I'll be using them, I know.
Of course.
No, but that is something that you have to keep with you.
When you got this idea from your grandmother,
you built this with your brother.
What was that like working with him and building?
Cause I know a lot of times family dynamics can be weird
when it comes to working. What was it like building with him and building? Because I know a lot of times family dynamics can be weird when it comes to working.
What was it like building this brand with him?
It was beautiful.
You started in your apartment?
Where did you guys start with this one?
In my house and then in his office and then back to my house. Wow. And then, and then we rented like a loft and then
he was moving, was moving and decided to get an apartment and then we used the loft as our,
where he lived as the office and then yeah. so that's amazing. But it was beautiful.
I love that.
Were there ever any moments where you were like, all right, like,
because I feel like everybody that works in the family is always like
those little moments where you're like, I think whether you're working with family
or not, those moments are going to happen.
Yeah. And normally you spend a lot of time with the people you work with.
You know, and so sometimes you're not going to agree.
Yeah, you know, sometimes things are going to be hard.
Sometimes you're going to go through periods of not talking.
So, you know, like all kinds of things can happen.
No, for sure.
Yeah, but when the love is there, you know, it'll it'll get back eventually.
Absolutely.
Yes, being that the honey pot was, it came through
a spiritual download. How has your purpose for this brand grown over the years? It's
always been grounded in that it still is, you know, because I, you know, I just feel
like it has to be. Many times, anytime the ancestors gift us with anything, I think that it has to be held with
a certain care or regard. Because normally when that happens, there's probably a lot
of purpose behind it.
Absolutely.
And so it remains to be the most important part of what we are and who we are.
You know, our goals here are to serve humanity, to serve humans first, you know, to be good
to each other, you know what I mean?
And so, you know, and so it's at the helm of what we do.
And that piggybacks off my next question, staying in alignment with your why
in an industry that's constantly shifting.
How do you stay focused on this is what we're doing,
but there is so many different things happening
and shifting in the beauty industry
and in the wellness industry.
We work really hard to stay focused
because it's easy, like you said,
it's easy because of the industry.
And it's just easy to want to do everything.
But you can't do everything.
If you do everything, you're doing nothing.
You know, and so we've worked really hard to, you know,
to create.
Rules of engagement for ourselves, for how we operate as a company.
Right. We've worked really hard to create rules of engagement
for how we innovate products, right?
For how we speak to people,
for how we sell things to our retailers, you know?
And so everything is pretty much done with a lot of order,
you know?
Kinda, cause it just has to be, you know, kind of because it just has to be, you know, because we do know that we are in an ever-changing environment. And that doesn't mean that things don't shift and change because
things shift and change all the time. Absolutely. You know, especially when it comes to how we bring
products to market. Sometimes we need to pull things up, sometimes we need to push things back, you know?
Because you have to pay attention
to what your customers are telling you,
you have to pay attention to what's happening in the world.
You know what I mean?
Absolutely, yes.
And so, you know, and so things constantly ebb and flow,
but I think we really try to keep our finger on the pulse
and really have values about us that we don't deviate from, you know?
Yeah.
That kind of just sit at the cornerstone of who we are and what we do.
I love that.
Yeah.
When the noise gets loud, because I know it can get loud sometimes, and you have to make
these big business decisions.
How do you stay true to your truth and say,
no, because I know like sometimes when they throw
the right dollar amount or it's like,
this is an opportunity of a lifetime.
How do you like stay true to your truth
and where, how you say where it started
was founded off of?
I think, look, if something is thrown at us
and it makes sense and it can be done, then we'll
find a way to do it.
But if something is thrown at us, it can't just be about money.
It has to be layered.
It has to be able to serve the humans we serve.
It has to be able...
Money is a part of the conversation because it needs to be, especially humans we serve, it has to be able, money is a part of the conversation because
it needs to be, especially if we're going to rush something or whatever the situation
is, right?
It needs to be able to work operationally, it needs to be able to flow through our system
of how we innovate
and how we bring things to market.
There's a whole system,
we're working to be two, three years ahead, right?
Right.
Because when you're constantly kind of hand to mouth,
especially when it comes to creating products,
especially the way we do it,
because we need to clinically test and we need to,
and sometimes we have to choose test and we need to, you know, and sometimes we have to like choose a different type
of test or you know what I mean?
And so it's, so it can be difficult, you know,
but I think that it still has to,
it still has to check the boxes though.
If it doesn't check the boxes, then it doesn't make the boxes then it doesn't make sense then we
can't do it. Right exactly you said something about clinically testing
things. I'm really interested to know like what is the whole process of going
from the kitchen to the labs to the shelves because it seems like it's not
it's a million things happen before a product goes on the shelf. Yeah. Hundreds
if not thousands of man hours have gone in.
We are validating with customers,
we're validating with our retailers,
we're validating with data, we're validating with gut,
we're validating with team,
we're running pilots to make sure that it's going to flow right in production.
Before it even gets there, we have to do probably multiple iterations of the thing to make sure it
has the right feel, it has the right smell, it has the right amount of herbs in it.
It has the right amount of herbs in it. It has, you know, like, you know, it, it,
we have a whole system for how we even start to vet things,
right, that, that is a multi,
that's a multi kind of prong process, you know,
like we have diff, we have gate cards
and before a product can even get
to everything that I just described, it has to go through a gate process.
Oh, wow.
And that, you know, like we have to bring it to market or we have to bring the idea
up.
We have to love it.
We have to, you know, we have to lock it.
We have to like, there's so many things that happen.
So many things that happen. So many things that happen.
We have a brand team.
You know, our brand team has to be involved.
Our sales team has to be involved.
Our ops team has to be involved.
Marketing has to be involved.
Campaigns have to be built.
Like it's wild, you know?
Yeah.
That's crazy.
So how did like, as an entrepreneur,
I'm just fascinated.
How do you go about building all those different departments
to make this machine run?
It takes time.
It takes time.
It takes money.
It takes years.
Yeah.
It takes having the right,
it takes having the right leadership team
and the right strategic minds in the right place.
Because when you have the top built,
then it's easier to build out
through the rest of the organization
because you have the right minds
that are hiring the right people.
Exactly.
But it takes time.
What's the saying?
Rome wasn't built in a day.
We started in 2012.
Was this 13 years later?
We're just now in the past couple of years able to have a brand team.
And, you know, like we've always had a sales team and a marketing team.
And, you know, but we've we've really built out a beautiful marketing structure
that kind of operates like an agency kind of, you know.
But again, it just takes time.
And you have to you have to you have to let the time,
you kind of have to let it take the time
that it's gonna take,
because there's a lot that you need to know
before you even get there.
And so it's, I think it requires a lot of patience.
But it's really important because that's one of the hardest things about being in business is having the right team.
Yes.
So important.
We've always been lucky to find the right people at the right time based on where we
were. And when we worked with BMG, which was our first private equity fund, not our first round
of funding, they weren't our first investors, but they really brought a ton of expertise
and they were able to really wrap their arms around us. Not that our previous investors couldn't, but VMG just
had an internal headhunting service. They had access to really expensive data. They
had the access to the things that we needed that we wouldn't have been able to afford. You cannot afford a headhunting service when you're
an eight or $10 million business. You maybe can do it for one or two employees, but it's just hard.
It's hard to do. And when we got with them, that's how big we were, or small we were rather.
Big or small, I guess it's relative
based on what the size of your business is.
But in CPG, that's a pretty small business.
And so because they were able to come in
and really help us to build structure around our team
and help us to build structure
around the way we built the business,
help us to build structure around our way we built the business, help us to build structure around our operations,
because in our type of business,
because we sit in all different parts of the regulatory system through the FDA,
you know, regulatory is really important,
and that really lives in ops, you know?
And so I think it's having...
It's not necessarily always about you knowing what you need,
but having the right people surrounding you that,
which they were the type of investors
that it wasn't just about money.
You know, we were at the stage in our business where,
you know, like we didn't just need money, we needed all the things
because that's what it was. We were about to hit scale, you know?
Yeah.
And we did after that, you know, and we were poisoned. We weren't ready for it, but we got ready.
Got ready. And how did you get ready for that? And what did that pressure feel like,
knowing that it's here and we're not ready yet?
And how did you get ready for that? And what did that pressure feel like
knowing that it's here and we're not ready yet?
It felt wild,
but we've always been able to do things
we weren't necessarily technically ready for.
I think we were ready to do it
because if we weren't ready,
the opportunity wouldn't have presented itself.
But when you looked at the business, Because if we weren't ready, the opportunity wouldn't have presented itself.
But when you looked at the business, where we were as a company, and the way our team
was set up and all that kind of stuff, if you were just looking at us, you would be
like, oh, y'all are ready.
You know what I mean?
Right, yeah.
In fact, we had pitched BMG at first, and they had told us that it wasn't the right time.
And then we got that commercial with Target and then it went viral.
And then they were like, you know what we said?
You know what we said?
It wasn't time.
It was probably time.
And it was because our business tripled that next year. It was probably time, you know? And it was, you know, because our business tripled
that next year, you know?
It was wild.
So, like, even though we weren't ready, we got ready.
And I think when it comes to business,
that's the important part,
is that you know that you have the ability to get ready
and do whatever it's gonna take.
And that's hard, because not everybody is set up that way.
They're not, that's so true.
Yes.
From the time that you got the ingredients,
how fast did you jump on it and take that leap of faith
to say, I'm gonna quit my job at Whole Foods
and I'm going for this full throttle?
None of us quit our jobs.
We didn't, none of us quit our jobs.
I was the first person, we, well Antoinette
was working full-time honey pot.
Me, Sy, Linda,
we all still had our full-time work and by this time I wasn't working at
Whole Foods anymore.
I was a broker.
And then I had gotten a job as a,
like as an area sales manager
for a company called Rhythm Superfoods.
And that was actually my last job.
I didn't stop working that job
until we were seven months into Target.
Wow. See, I love to hear that because a lot of people think that- You definitely were seven months into Target. Wow.
See, I love to hear that because a lot of people think that.
You definitely shouldn't quit your job.
Right, yeah.
Honey Pot wouldn't have been able, it couldn't have.
I don't believe that you should quit your job
until your business can pay you, at bare minimum,
at least 80% of what your current salary is.
Right.
Yeah.
Enough to get by, you know?
Yeah.
I think my salary at the time was, I don't know, 50,000.
It wasn't a lot of money.
Um, I had a job though.
Um, and so unless Honeypot was going to be able to pay me that, then I couldn't quit my job
because I needed to eat.
I needed to keep a roof.
I was in a marriage then.
I'm completely out of that marriage now, thank God.
But I was doing a lot at that time.
If I was to just rely on Honeypot, I would have been,
it was already desperate situation.
It would have been even more desperate.
And that's not really a position you wanna put yourself in
when you're running a business.
No, for sure.
So we talk about going from $50,000 a year to millions.
And I love talking about financial literacy.
What were some of the things that you had to learn fast
from going from that much money to millions of dollars?
And what were the adjustments that you had to make?
I'm still adjusting. Yeah.
Yeah, I mean, yeah, I can imagine it's a lot.
Yeah, it is a lot.
But I'm grateful. Yeah.
You know, I think, you know, that's saying's saying more money, more problems.
I won't say it's more money, more problems,
but things present themselves
based on where you are in your life.
And you just have to do what you have to do.
I've had several things present themselves
and I've been able to handle it and take care of it.
But the good thing about when you are a multimillionaire
is that you're not necessarily touching your money.
Your money sits in the market
and you borrow against your money, right? While your money is growing.
And then you, you know, and then you, you, you, you pay your, your, your low interest
rate and you just keep it pushing, you know, and then you pay it off as you go, but you
don't put yourself in a position where you're where you're spending your own cash. Sometimes you might have to dip into it and that's that's okay. But I think that that's a positive adjustment.
You know, that was something that I had to learn. Yeah, I had to wrap my mind around.
Right. Because, you know, I, you know, I come not from nothing. But, you know, my mom never
had money.
You know what I'm saying?
We were homeless when I was a kid.
I was homeless at one time when I moved to Atlanta.
We were homeless for a couple of months.
So I'm saying all that to say that I know what it is
to have, to be at bottom, at zero.
I know what it is to have like to be at bottom at zero.
You know, and so it makes you value what it is when you have amassed wealth.
Yes.
But also what happens when that happens, which is interesting,
is you have to work with yourself to not have the mentality
of,
you know, of when you were rubbing wood and nickels together. You know what I mean?
Yeah, yeah, yeah.
And I don't have a scarcity mindset at all.
I have a very abundant a mindset,
but that doesn't mean that every now and again,
some scarcity creeps in or a little bit of fear creeps in
or you forget what you have or how,
or like, you know, I don't necessarily know
how to handle all this.
Like it's new to me, very new.
You know?
And so, you know, I'm just, I'm growing as I, you know,
just doing my best.
I love it.
Who were some of the people that you reached out to say,
hey, like I've, I've recruited all this income
and now I need help trying to manage it.
Well, Sy was, Sy was able to set us up pretty good
with our trust and all the stuff, which I'm grateful for.
And then, you know, you just have,
you have your wealth advisors around you.
You have, you know, you should keep other people around you,
other kinds of advisors that you can talk to,
because you should never distrust what one person is saying.
You should always get a couple different opinions.
You should always be taking your portfolio
and maybe taking it somewhere else for somebody to look at
so they can be like, hey, you know,
maybe you should think about it like X, Y, and Z.
That doesn't mean you have to move it,
but you should, you know what I mean? Like, you should think about it like X, Y, and Z. That doesn't mean you have to move it, but you should, you know what I mean?
Like you should keep yourself aware of what's going on
and you also should make sure that the people
that are managing your cash value it and appreciate it
because you can take that anywhere, you know?
Yeah.
You know, but just having the right people around you,
I think is important.
And one thing that Sy taught me a long time ago is to kind of forget about my bread.
So really, honestly, unless it's a big thing, that shit don't even exist.
You know?
I just live off of what I make.
You know, I just live off of what I make, you know?
You know, and so, and if I need something,
which normally it has to be a big thing.
And normally that big thing is another asset
or something like that.
So really I'm just taking one asset
and moving it to another asset, you know?
And so that's the way I think about it,
but that's very rudimentary, you know, but yeah, but thank you for asking.
Yeah, no, I'm telling you, this is,
because I'm a growing entrepreneur,
making a lot more money than I've ever made before.
So I love asking, yes, and having the community to ask,
like to have access to you to be able to say,
hey, Bia, what did you do?
And what are you doing?
Yeah.
Maybe you guys can come and teach me.
Exactly, yes.
Yeah.
I mean, we all, each one teach one.
Absolutely, yeah.
I definitely don't.
I don't know anything at all.
I'm just doing my best.
Yeah, no, you're doing an amazing job.
Thank you.
Yes.
When it comes to owning beauty brands, especially
in the black space,
oftentimes when owners sell, our community says, oh, they sold out
instead of selling up.
You know, it is very much ridiculous.
You sold Honey Pot for three hundred and eighty million dollars.
Mind blowing. Take me to that moment when you inside decided, hey,
it's time who approached you.
How did it come about?
So here's the thing you need to know.
Because we had several rounds of funding, one of those investors was a venture capital
fund.
One of those investors was a private equity fund.
We have the original investors from the beginning, right?
Nobody is investing money in your business to just let it sit there.
Come on. Nobody is. So if you invest your money in the stock market, you
invest it in the stock market for what? If you have a 401k, you invested in the 401k for what? Because you want it to grow.
So it grows. Hopefully you have investments that have dividends and pay you back. Hopefully you
have enough, even if you just had a hundred thousand dollars in the market, and if you had
a hundred thousand dollars in the market, easy numbers, and you're able to get, I don't know, 7% on that,
that's $7,000, right?
10% on that's $10,000.
That's money that you're getting back every year,
if the market's doing well, right?
So having a business and having an investor
is the same exact thing.
But the only thing is, is these investors have to wait much longer than putting their money in the market.
Yeah. Right? Yeah.
They could put their bread in the market and it could just grow and they don't even have to think about it.
They don't have to be involved.
What if a business fails?
What if it doesn't?
What if there's a terrible moments?
What if something, anything can happen, right?
So when I hear that statement
or even when I've experienced it in past,
it makes me a little bit sad because we should be happy
because it does not happen every day that, you know,
and even what we did, it wasn't a full sale.
It was a strategic, it was a partnership
with another public private equity fund, right?
But we needed to make our investors
that had been along the journey with us since the beginning,
we needed to make them whole.
So when it comes to who, you know, how did it come about?
It had to come about.
Because when you sign with a private equity fund,
when they invest money,
they need that return on their investment
within four to five years.
We were coming up on that time.
Yeah.
You never want to be in a position where you signed a contract and, and, and, and
it said that you, that you have to wrap it up within four to five years, either
IPO and you're selling, but nobody, they don't really want you to IPO.
They want you to sell because they want to get their money back now.
They don't really want you to IPO. They want you to sell
because they want to get their money back now.
Right?
And so,
you never want to be in a position
where they are on you to do the thing.
Right?
You never want to be in a position where you sign this,
you sign this, it's not your choice.
We're going to take you to market.
Not that they would have done that,
but they could have done that.
Absolutely.
And we didn't wanna put ourselves in that situation.
Plus, once your business gets to,
high numbers, in the early nine figures,
that's also when it's time.
Because you don't want your business to be so big
that you can't find the right partner
for the time that you're in business in, right?
We were lucky that we found a private equity partner
and the private equity partner that we did
because that gave us the opportunity
to have a second bite at the apple, right?
And so, I'm giving you details
so that we can understand as a community
what these things look like.
Yeah, and that's, they're speaking from ignorance
because they don't know what it looks like.
You don't understand what it looks like, and that's okay.
But when you don't understand, say you don't understand.
Don't hold founders to a standard
that you think is right in your mind, but you have no idea.
Nobody's selling out. We're just doing what people in business do.
Take my color out of your mind. Take my vagina out of your mind. I'm a
businessman like anybody else. Right? Yeah. And you're a business person like
anybody else, right?
And nobody should expect you to do anything
because you're a black woman.
These are constructs that aren't real, right?
So we are doing what we have to do.
We're minding our business, right?
We're growing our company.
I'm sorry, y'all.
Anybody that's in business, hopefully you're in it to make money.
Yeah.
That's what business is for.
Yes. Yeah.
Right. When you look at what it takes to get
to even the level of success that we are at now.
Yeah.
The amount of stress, the amount of time, the amount
of energy, the amount of manpower, the amount of money, the amount of investors, the amount
of airplanes, the amount of hotels, the amount of eating out, the amount of weight, the, um, the amount of sacrifice that it takes to do this.
It should make you rich. That's the point. He said, listen, that's the point. That's
the point. What is the point? Yeah. I'm supposed to just put myself through slavery. And be broke.
And be broke.
What?
No.
And I'm not belittling what our ancestors had to go through.
But if I was doing this just to do it,
that would be a version of enslaving myself.
I'm sorry.
Yeah.
And I'm not a slave to anything.
I'm definitely not a slave to what people think about me,
when I'm just doing what I'm supposed to do. I'm definitely not a slave to what people think about me, what I'm just doing,
what I'm supposed to do. Right? If you decide that you don't want to sell your business,
that is your business. But you don't tell me what to do with mine. Right? Because it's none of yours.
It's not your business. It's mine. Right? If you decide that you want to have a business that's
around for the next 100 years that you only own, do that.
Yeah.
Do that.
That's beautiful that you want to do that.
I want to build dope things.
And this isn't the only dope thing I want to do.
Wow.
Yeah.
Right?
And so, but it's probably the main thing that will help me to amass the
wealth that will make it possible for me to do the other things that I dream of doing. Right. Yeah.
Right. So then in those other things, I can just be creative. I don't have to do it trying to be wealthy
because I'm already wealthy.
And I'm not saying that to flex.
I'm just saying that because it's true.
I can just do dope shit with my friends
because that's what I want to do.
Not because I need this to work.
I don't want to operate like that.
But if you want to operate like that, do that. I don't want to live in struggle. I like this. I don't want to operate like that. But if you want to operate like that, do that.
I don't want to live in struggle.
I like money.
I like having multiple houses.
I like traveling.
I like beautiful art.
I love beautiful clothes.
I like somebody cooking me food.
I like getting my house cleaned every day.
What does it take to do that?
Money. I like that my house cleaned every day. What does it take to do that? Money.
I like that. I need that. Right? And I've experienced that and there's no backsies on that.
Yes, that's so true. Yeah. So, you know, but that's what I want for my life and that's nobody's business but mine. Yeah. So nobody should have any say so about what I'm deciding to do.
Yeah.
It's just not cool.
You know, and I feel like we need to do a better job.
I met with one of my best friends.
Her mom is like a meditation coach.
And we were talking about meditation,
but how there's a lot of things that you need to do
before you even get to sit down to the place where you're,
there's so many different types of meditations
that you need to do before you even sit down to meditate.
You need to let go of some baggage.
You know, there's some things that you need to address.
You need to understand when you're,
what are the things you're doing
when you're not minding your own business?
Come on.
Right?
What's the, what's the, what did she say?
It was like emotional something.
She was saying how we, like we're in conversation
with somebody, with a friend
and they're telling us how something's wrong and we just want to jump in and fix it.
Yeah. And she's like, that's none of your business unless somebody asks you.
You should just mind yours because you know what?
You probably don't even have the emotional bandwidth to do that.
Yeah. And it's so true.
It's so true. You know, so when so I'm so when, so I'm not trying to just, I'm not trying to be mean or disrespectful,
but I just think whenever any of us as black people are able to be successful and are able
to grow our companies and scale them and make millions of dollars and sell them or IPO them
or whatever it is that we're trying to do.
That should only be good for our culture. Yeah, that should never be.
And sure, whoever you whoever goes in to buy it, sure,
they may change something, right?
But change is inevitable.
You know, it just it just is.
That's so true.
You know, and, you know, it just is. That's so true. You know, and you know, and so I just think
that we need to do a better job as a community,
lifting each other up,
not putting these expectations on one another
that we wouldn't put ourselves,
we wouldn't hold to ourselves.
It's easy to hold a mirror up
to somebody else and tell them what you think
they should be doing.
But it's not easy to look in it.
But it's not easy to look in it, you know?
And I just want us to do better, you know?
Because I, listen, because let me tell you something.
I'm not, I don't sell out.
That's not what I do. I'm true to myself.
I'm true, you know, I'm true to myself.
I'm true to my ancestors.
I'm a good person.
I'm good to people.
Sometimes I'm too good.
You know what I mean?
And I know that about myself.
So there's nothing that anybody can say to me
that's gonna make me think different. But it is something when millions And I know that about myself. So there's nothing that anybody can say to me
that's gonna make me think different.
But it is something when millions of people
are putting their energy in your direction,
we need to be more responsible with that.
Because that's not very kind.
Come on, that's real.
We need to do better about this cancel culture stuff.
We need to do better about it cancel culture stuff. We need to do better about it.
Because when all these lies are spread
and this big massive game of telephone is happening,
there is a person at the other end of that.
And you should treat people how you want to be treated, man.
And you should also treat them the way
that they want to be treated.
And nobody wants millions of people,
millions and millions of people talking about them
and their business and their company and what they're doing
and they sold it and they did this and, you know,
or all the other lies that can spin out of that.
Nobody wants that, right?
I'm an empath, I'm an intuitive.
I can feel all that stuff and it just doesn't feel good.
Yeah, I was gonna ask you, how does it make you feel?
It just feels, it feels, I don't know, it just feels weird.
You know, like, it's like, you don't even know
why you're feeling the way you're feeling kind of feeling.
You know?
You know, and then not only that,
it's hard for the people
who sit in our social media,
who have to siphon through these terrible, terrible,
terrible words and people just being mean for no reason.
What we will allow ourselves to do in a group
is wild.
Yeah.
You know, and so I would just ask,
and that's why every time,
you know, we've had any viral moment or anything like that,
we're always told by PR,
you know, you should just be quiet and not say anything.
That's what I've been taught too.
But those days are dead, man.
Because social media is alive.
It is.
And if you don't get out and say something, right, you have to be careful about what you
say.
You shouldn't feed into it.
But you should, you know, but speaking your truth, you know, I think is important and not speaking it because
you expect something in return, right? But I think you actually saying what's real is important,
you know, because you don't want people just coming up with their own narrative. Some people
may not care, but I care because what we do is important. The
business we're in is important. We make products for people's vaginas. That matters. That matters.
And the energy that is sold into these products matter. So my team cannot be,
their vibration can't be low because people have heard a lie and are doing all kinds of wild things on the internet
and saying all kinds of wild things on social media.
At least what we can do is say our piece
and then we can leave it.
You know?
You know, because it's just important and it's hard.
This work is hard to do, especially when you're doing it
with care and love and when you're really putting good
energy into it for real.
So that when people use these products,
I'm not trying to be super esoteric
because not everybody believes in the things I believe in.
They don't have to.
When they use these products,
these products are healing for that reason,
not just for the ingredients that are in the bottle,
but because of all the things that surrounded it
that went into it.
So, you know, not to, I'm sorry for the tangent.
It's just-
No, this is, no, people need to hear that.
It's real, man.
Yeah, no, it's so true.
You talked about the stress, the weight of carrying all this.
And I want to get into that because I'm also
big on mental health.
And just hearing you talk, it's almost like a therapy session.
You're letting it all out.
And I want to know, as you're going through these emotions
and trying to carry all this weight,
what do you do for you?
I do a lot of stuff.
You know, I have to have a lot of order in my house, which we're going through renovations
right now.
So that's hard, but it's working out. Eating well is
really important drinking water. You and I both are like fanatics about not drinking
out of plastic. I stay on top of it with my health. I work out multiple times per week. I go to the chiropractor.
I get acupuncture.
I had a therapist, but I kind of go in and out
of having a therapist.
Just because I feel like there's seasons in my life
where I need it and then there's seasons in my life
where I don't, where I just wanna be.
I do different types of therapies like oxygen therapy.
I do when I can, red light therapy.
I love red light therapy, yeah.
I got out of practice of sitting sitting down and being quiet because things
were really busy.
Okay.
Yeah.
Just kind of get to it.
But I'm now working on, uh, creating whatever my practice is now, not going back to what
it was, but wherever, you know, right now, I'm in a really beautiful relationship.
I spend time with my family when I can. wherever, you know, right now, I'm in a really beautiful relationship.
I spend time with my family when I can.
I have a beautiful dog, Zero,
spent a lot of time with her, you know,
spent a lot of time with my amazing team. Yeah. Yeah.
You know, and, you know, I'm just I'm just I just do stuff. Yeah.
You know, I just I just do stuff.
I just try to take care of myself.
Go to bed, take baths.
Listen, going to bed, that is so big.
As entrepreneurs, our brain is always going.
We're creative thinkers.
Sometimes it's hard to shut this thing off.
It is.
Yeah.
So getting that rest.
Last week we were going going going I
had been filming and this left I would not stop twitching finally it stopped
because I took a few days just to sleep like didn't get out just literally slept
and ate and that was it yeah and I was like my body was like this is what we I
needed that yeah I stopped drinking a time yeah me too I let go of hard liquor
yeah that helped me a lot.
Yeah.
That doesn't mean I don't drink, but it's literally
maybe a couple of times a month.
Yeah.
Moderation is good.
Yeah.
I agree.
I don't really smoke the green anymore.
I don't do any of that stuff anymore.
I want to be well.
Yes.
And I want to grow old.
Yeah.
Well, there's something in your life that sparked those
moments where you're like, I don't want to drink anymore.
I don't want to smoke anymore.
I think some of those things just kind of happen naturally.
I've never been a great drinker.
Like I'm always the person where it's like a cute drink.
I'm like, that looks cute.
I'll try it and I never finish it.
I think just as my wellness journey has kind of intensified,
and it's also like the company I keep,
I feel like you are who you hang with.
Absolutely.
And so the company I keep also doesn't
do a lot of those things.
You know what I'm saying?
And so I just think as you're taking care of yourself,
you're paying attention to your body and how it feels.
And when something doesn't feel right,
I don't really have the luxury of being sick.
I have things to do, you know?
And so, you know, so like, it's like, I can go out or I can go to bed.
I'm probably going to go to bed, you know?
And then a couple of times a month or something, I'll go out.
You know, but you know, but you know another thing that I love?
Sitting down and watching TV.
What are your favorite shows?
It's like one of my favorite pastimes because it's like brainless.
Yes. Godfather of Harlem.
It's so good. This new season.
Yes. I love that show.
Yes. So good.
I love where it's going because they really set it up.
Yes. To be able to continue to have season.
Yes. You know, I like British detective shows.
So good.
The writing on those shows is so good.
Yes, it's so good.
Yeah, so like, I don't know.
I just, you know, I just, I like to, I just like to chill, man.
Yeah.
Are you a binger?
Do you like shows where you can just sit there and watch
episode after episode after episode?
It depends.
If it's a weekend, I might binge.
Yeah, if you have time.
Yeah, but during the week, we try to be responsible.
And then we've been like, me and my partner,
we've been keeping our phone out of the bedroom.
That's new.
OK.
It's hard.
Right.
So do you wake up to like, do you run,
like when you wake up are you like,
okay, I gotta get to the phone?
Or do you take a moment?
I wake up and look at the time.
Cause our dog, she's not technically a puppy
cause she's like eight months old,
but she's still a puppy.
She's still a baby, you know?
And so she wakes up early,
sometimes a couple of times a night.
And so, you know, so I might find myself like checking the time.
Yeah. But I'm getting more used to it.
Yeah. And actually, we have a house phone.
You are probably one of the only people in the world.
I'm joking, not in the world, but like, no, I'm very few people still have a house phone.
We have a house phone.
And there's like there's a way you can do it just with the internet
in your house.
OK.
Oh, cool.
Yeah, just look it up.
Because you know how on different forums
you have to fill out.
They ask you your home phone.
I'm like, cell phone is the same as my home phone?
Yeah, yeah, yeah.
But yeah, I think having the house phone helps.
So if it's really an emergency.
But the people who need to get to you can.
Yeah, man.
But it's, you know. That is so good. good yeah cuz it's not really good sleeping with all that that's what
I'm hearing and I was mine was literally like right at my nightstand like
probably this far from my head yeah I'm finding out the wireless routers aren't
good num gathos all over the house I'm like out the wireless routers aren't good. And I've got those all over the house. I'm like, Lord have mercy. Everything is killing us.
Yes, because our bodies aren't set up for all of this.
Yeah.
Our bodies are set up for all this 5G.
And you know, it's just not set up for that.
Yeah.
So it's you know, so I just being cognizant of that,
I don't wear the electric ones.
Earbuds, yeah.
You do the cord one.
I'm old school with it.
It's not easy, but.
It's not.
I recently bought one with the cord.
And my friends make fun of me, and I was telling a friend of mine, Brenda, she was like,
do you have the cord ear buds in?
I said, yeah.
And I was like, because they're really bad for you.
And she was like, oh my gosh.
And then like a week later, she's like, I got them.
Yeah.
I mean, we need to be cognizant.
Like, you know, people are just starting to become aware
that your phone needs to be what, what is it like?
Certain amount of.
Like five something.
Away from your body.
Away from five inches away from your body.
And it's in the phone.
Like it's in the bylaws of your phone,
but people never knew that it was there telling us,
don't have this like so close to your.
So imagine if your phone shouldn't be that.
And then we got these ear pieces like right in our head.
Penetrating our brain, yeah.
Let me stop there,
cause I don't want nobody coming after me.
Right.
Cause we love all cellular providers.
Exactly.
Exactly.
But yeah, it's funny.
How do you, in in these moments stay grounded,
like with everything that you have going on?
I know you do the your
ritual, you have your rituals, but like even with like your family and friends,
like I want to be grounded.
Yeah, I want to be.
Yeah, I am grounded.
I mean, I'm just out here like everybody else.
Yeah, you know, for sure. Honestly, like, like I'm just out here like everybody else. Yeah, no, for sure.
Honestly, I'm a human being like everybody else.
I'm having an experience like everybody else.
Yeah.
You know, I have problems like everybody else.
There's nothing about my lived experience
that's different than anybody else.
I, you know, the only difference maybe
is that we've been able to experience a level of success
that doesn't happen every day.
Yeah.
But that doesn't make you immune to anything.
Yes.
It's just money.
Mm-hmm.
You know?
Yeah.
And I think people put money on such a pedestal.
Money, it provides you with resources,
it provides you options,
but it doesn't stop life from happening.
It doesn't make things less hard.
It doesn't, I shouldn't say it doesn't make things less hard
because it can make things less hard.
But things will still be hard whether you have a lot or a little.
You are not like a lot of people feel like once you make it, it gets easier.
Like we talked about that more my problems, but it really does.
Like it's it gets heavier.
Like what is making it?
You know, it is. Yeah. Honestly, everybody defines it differently.
Everybody is relative. Yeah. You know, and you know,
and I'm not going to sit here and say that I, that I haven't
accomplished what I want to accomplish, what I wanted to accomplish.
Yeah.
But I have so many more things that I want to accomplish.
You know, there is no such thing as a level.
There is no, you know, there is, you know, this invisible table that people want to sit around.
Like, you know, it, it, I'm not saying that it doesn't exist,
but it's not for real.
Yeah.
You know?
You know, so I think that just keeps me grounded
cause I'm on the ground.
I'm on the ground like everybody else.
Right. Yeah.
What is one piece of advice that you wish you had have known
when you started off building this brand that you're like,
if you could pass it on to another young woman or man
that's trying to get their business off the ground,
what would you tell them?
I would say take care of yourself and keep yourself out of debt.
Yeah.
Yeah.
Because debt is hard when you're in business.
Yeah.
You know?
Yeah.
I was, where were we?
I just had a dinner, emigreed, and she was talking about the importance of,
like when you're building, don't spend all your money.
There's people who wanna support you and spend theirs.
How do you feel about that?
When you're building, don't spend your own money.
Yeah, I agree with that.
I agree with that.
I mean, you know, Emma has the right circle for that.
She does, yeah. You know, Emma has the right circle for that.
She does, yeah. So I think that statement is relative.
You know?
She is brilliant.
The way that she built herself,
the way she built her people,
the way she built the illest businesses that she's built.
Yeah.
You know, she is a genius when it comes to knowing how
to go to people to spend their money.
Yeah.
Not everybody has that genius.
Yeah.
So I think if you're a person who has that, do that.
And if you're a person who doesn't have that
and you have the capability to learn how to do that,
do that.
And there's some people that that may not work.
You have to have a gift for,
Because you have to have a gift for it. You know, I mean, my friend John, John Gray,
he's gifted with that, you know?
So gifted with that.
I'm not particularly gifted with that.
I'm just being honest, you know?
Me and Sa have raised a shit ton of money.
I'm gifted being honest, you know? Me and Sa have raised a shit ton of money. I'm gifted with that.
But I'm not necessarily gifted at
spending somebody else's money
if it's not like an investment into the business.
You know?
Yeah, for sure.
Yeah, so I applaud it. I think it's great like an investment into the business. Right, yeah, for sure. Yeah, so I applaud it.
I think it's great.
Yeah, yeah.
You know, I really do.
It's a way to stay out of debt for sure.
Yeah, it is, it is, it is.
But, and I guess I'm just saying the debt thing
because when you're growing and building,
you really need to, you know, you just,
you need to make sure that you can take care
of your household. Yes, no, for sure. Because when you just, you, you need to make sure that you can take care of your household.
Yes.
You know, because when you're not well, like when, when, when you're in a desperate
situation, it can like make, you're also building a business, which is also a
desperate situation within itself.
Right.
And that's hard enough, even within itself.
So you just want to make sure that you're being responsible with what you have.
And so that's why not just quitting your job So you just want to make sure that you're being responsible with what you have.
And so that's why not just quitting your job
and keeping your job, running your business
until your business can take care of,
or until you can raise the money
or whatever the situation is.
So I think that, I also think making sure
you take care of your health.
So important, so important.
And your weight, and your fitness and keep the
extracurricular activities to a minimum. You know? Yeah. That's also something that's,
you know, some people live by the work hard, play hard, but play hard comes back to bite you.
It does.
It does.
So, you know, work hard, take care of yourself.
You know?
Play every now and again.
Yeah.
But that's my mantra for myself.
Yeah, and I feel like that also helps keep your focus sharp.
It does.
You know, kind of wheeze out the distraction too.
It does.
It does.
Because when you out every night, you run in,
you smoke and you drink in, you know, some people you sniff in,
whatever you're doing, you're not thinking with your right mind.
Right.
You can't be.
You're not, for sure.
You just can't be.
So if you've got, if you have issues with any of things What with whether it's a pill or whatever the thing is? I would say if
Wanting to be successful get a handle on that. Yeah
No true. Yes, talk to somebody get some help take some medicine. Yeah, do whatever you need to do
You know because it can because the other thing is you don't want to get successful and not be happy and do whatever you need to do.
Because the other thing is you don't want to get successful and not be happy.
Yeah, and sometimes you can come,
if you're already doing those things,
you can end up becoming dependent on those things.
You will, because then you can afford more.
Yep.
Right?
So I'm not here to tell anybody what to do,
but you're asking my opinion.
For sure, yeah.
Those are things that I think,
because it's happening more and more these days,
especially in our community,
and there's a reason for that.
And we need to be thinking about what we're gonna do
when we're 65.
We need to be thinking about how are we going to retire, right? You're
not going to get there by living a soft life, you know? Or just being outside doing any
and everything. So I just think it's really important
that you care for yourself and really look
at all the things you're doing.
Cause if you wanna, you can, plenty of people
have reached success doing all kinds of stuff.
So let's be clear about that.
But a lot of those people are leaving this place, whether it's by their
own hand or not. And so that's also something that we need to look at.
Yeah, for sure, as a community.
And why try to achieve success and you're not happy? You're not really enjoying it.
No, and that's the point.
What's the point?
Yeah.
It's silly.
It really is.
It really is.
How have the recent changes in DEI impacted your business?
We know that there's so many stories.
You're everywhere.
And I'm asking this because I also
want to let our audience know how can we support,
how can we make sure that we champion you.
Absolutely.
Yeah, because I know it's impacting everyone.
Yeah, it is. It is. It definitely impacted us.
Traffic is definitely down at that retailer, you know, which impacts everybody.
Yeah. You know, so in that particular space, sales are down, you know.
Yeah. It's starting to improve, which is great.
Yeah.
Because we have an omnichannel business,
we are in a really great position.
Because we're not reliant.
Normally, when something like this happens,
if it's down in one place, it's probably up in another place.
Because people are just leaving that place
and going to the other place.
And still getting what they like.
Yeah.
Exactly.
And so, you know, so that gives us the ability to be successful and make up for it.
Yeah.
You know, this DEI stuff is hard because it's for people who aren't, who don't have an
omni-channel strategy, it's difficult.
Yeah.
You know, but that's why you have to have an omni-channel strategy is difficult. Yeah. But that's why you have to have an omni-channel strategy
and not reliant on just one thing.
Yeah.
Well, people will say, why can't I just go to your website?
Well, going to the website's cute.
But websites aren't as profitable as you think.
Yes, you make more money.
You may make your full margin on your site.
But what it costs for somebody to pick and pack and box
and tape and do all that, right?
You've lost a lot of that margin
that you so-called just made, right?
So, you know, and even Amazon,
Amazon is an incredible,
it's a huge part of our business.
It's a huge part of everybody's business,
but also those FBA fees are on another level.
So it may seem like you're making more money
through those channels, but when you look at, when you take a step back
and look at the profitability of that,
you have to look at the whole thing.
And that whole thing paints a picture.
So it affects businesses in a huge way,
but it goes back to some of the things
we were talking about earlier,
people's lack of understanding.
So, I'm not here.
I can't tell people what to do with their money
or where they should go and shop.
That's none of my business.
All that I'm saying is, is that when, when, when, when we decide
to do what we did,
you know, or to just stop shopping somewhere,
how it affects the businesses that you may have shopped there.
It deeply affects them.
And a lot of those businesses are newer businesses
or just getting started.
And the retailers look at those sales, right?
They're looking, are you meeting your dollars per store?
Are you hitting your velocities that you need to hit?
Right?
They're giving grace because they know what's going on.
But there's also only so long that they can give that grace.
Absolutely.
And so it can deeply affect that.
And then how that affects that brand growing
is if you didn't do good in that one retailer,
when you go, normally the other retailers
are basing how you did based off of how you did
with that one, right?
And so just so people know, that's what can happen
when we decide. That we're gonna boycott. when we decide that we want to boycott.
And it's not just as easy as like, I'll just shop on their website or I'll buy them on
Amazon.
It's much deeper than that because what it takes to get into a retailer like Target or
Walmart or anywhere else is astronomical.
It is astronomical.
You have to work with the manufacturer
because it's really hard to do that on your own.
Some people do it, but it's really hard to do it.
You have to raise money.
You don't get paid for like 90 to 120 days
depending on in the beginning.
You're not getting a purchase order
where they're gonna pay you right away.
They don't pay you before it goes into their store.
Right, like that's not how that works.
You know, and so, and then because you've probably amassed
some sort of debt or you've raised money or whatever,
trying to prep for that, you don't even realize, especially if you're new to retail,
mass market retail, you don't even know,
okay, when am I gonna have to go back
and order more product again?
You know?
And then, every time you do that,
that costs tens of thousands of dollars.
So like, and if you haven't gotten paid
from the retailer yet, maybe you were able
to raise
enough money to get it started.
And I'm projecting because that's what happened with us.
Right.
But that happens.
So like, boycotting is a really big thing to do.
I understand the point.
And it is driving the point.
Believe me, it's working.
Okay.
It's driving the point.
They're getting themselves together, you know?
Because I'm sure nobody thought it was going to get to where it is.
No.
Right?
Yeah.
But here we are.
So it did work.
Yeah.
So I do commend us for that at the same time.
I'm not trying to talk out of both sides of my mouth.
I understand.
But just from a business point of view, it's hard.
Yeah.
You know?
It's really hard, even though I get it.
Yeah.
Sometimes, unless you mess with somebody's money,
they're not going to understand.
You know?
And so I think it was necessary.
Right?
But I also know that it's hard.
Yeah.
You know? You know, and so it's, you know, I,
yeah. Yeah, I get it. In closing, I want to ask you about the legacy that you
want to continue to build and the impact that you want to leave on our community? You know, as far as impact, I just, I deeply believe in making staples,
things that people need every single day, you know?
And I believe in it so much because I'm crazy enough to think that I or we can do it really well.
Yes.
And it turns out we can.
We can, yes.
And so I guess the impact that I want to make is that I think I was brought to this planet
for that.
Yeah.
I think I was brought to this planet for that. And I want to just continue to do that, you know,
and continue to serve humanity in that way
and make products that actually benefit people's lives
and make them better and help them to be proactive
with their health and things like that.
And as far as the legacy, I don't know, man.
You know, I want Honeypot to be here into infinity.
You know, I want Honeypot to be a conglomerate brand
within itself, you know?
And whether I'm here with my team running it or not,
you know?
And so, you know, I'm grateful to do it.
And I'm grateful for all the success that we've had
and all the support that we've been given
and to everybody that's gotten us to where we are,
to my brother, you know, I'm grateful to all of it.
Yeah, I love that.
Now you have some new products that you guys have launched.
Let's get into it so they can know what to look out for.
You have the new panty liners or pads.
Yes.
So we have our long liners that are in cooling
and also are in calming.
Yes.
So you want a little tingle, you can get the tingle
if you want it calm.
Exactly.
Exactly.
We have our calming pads, which are absolutely beautiful,
that are infused with ashwagandha, lavender,
lemon balm.
So they're not going to, you know how the cooling pads,
you get like a, it's kind of like a peppermint patty pad?
Yes.
With the calming, you're not necessarily getting,
you're not getting any kind of a sensory
in the same way you would get with the cooling.
Right.
But studies, clinical studies, the clinical trials on this were insane.
Really?
Like 80%, 90%.
And those are numbers that are astounding from a clinical trial.
But they were literally clinically tested and proven to be able to ease irritation on
the skin.
Oh, wow. And then they have those beautiful adaptogens.
Ashwagandha is an adaptogen great for stress.
But it's just infused with really, really,
really beautiful herbs.
And then the prebiotic isn't really new,
but kind of new.
It's been around for two years now.
Okay, because I don't see it often. I see the mild and the...
It's growing. So we, I believe we launched it early last year and then, you know, and so this is its second year.
And normally when you launch something, you know, like it takes time for it to grow and build but it's
beautiful okay it's my favorite. I can't wait to try it. It's so good. Awesome. I cannot wait.
Some of my favorites are the foam wash I use that I use your whites and then after my cycle I like to use the
Borg Acid Suppositories. Yes. Just to clear it on out. You know you clear it on out of there. I love it. Yes. Thank you so
much Bea. I thoroughly enjoyed this conversation with you. You've impacted me. You've inspired me
and I appreciate you taking the time to sit with me. Thank you. Yes. This is good. So good. Oh my All right, y'all, let's get into the vid.
Today I am wearing a yellow Jock Moose Polo.
I'm wearing black Jock Moose Bermuda shorts and leopard print patent leather cheetah pumps
by Dolce & Gabbana.
And my signature jewelry, earrings by Bottega Ven, and my signature rings and Van Cleef bracelets.
Listen, today was a reminder that we need to listen to our intuition,
trust the guidance of our ancestors, and we will find our purpose.
Huge thank you to Bea Dixon for joining us and sharing her energy, her light, and her story.
Whether you're building something from scratch or just trying to pour back into yourself,
I hope today you find the room to breathe, to reflect, and choose peace. Until next time, keep it positive, sweetie. Thanks for watching!