Khloé in Wonder Land - From $500 to a Lash Empire: Power Moves & Purpose ft. Yris Palmer

Episode Date: June 12, 2025

Khloé sits down with Yris Palmer to talk about building a business from scratch, trusting your gut, and staying confident when the internet has opinions. Yris opens up about the power of faith, friendship, staying grounded, and what it really takes to bet on yourself.If you are having thoughts of suicide or know someone who is, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) or text 988 to reach the Suicide and Crisis Lifeline. You can also visit SpeakingOfSuicide.com/resources for a list of additional resources.Episode Sponsors:Stop putting off those doctors appointments and go to https://zocdoc.com/KHLOE to find and instantly book a top-rated doctor today.Try the first-ever liquid colostrum today! Go to Cymbiotika.com/Khloe for 25% off your order and free shipping.Start your initial free online visit today at https://forhers.com/KHLOE. That’s https://forhers.com/KHLOE for your personalized hair loss treatment options. Individual results may vary. Compounded products are not FDA-approved or verified for safety, effectiveness, or quality. Prescription required. Price varies based on product and subscription plan. See website for full details, restrictions, and important safety information.Opill is birth control in your control, and you can use code KHLOE for 25% off your first month of Opill at https://Opill.com. Check out Opill to see if it is right for you!If you’re into glamour and romance, things are heating up on Hulu. Catch new seasons of Project Runway and Bachelor in Paradise this summer. And coming soon, catch the all-new reality series Love Thy Nader, starring the Nader sisters. Plus, don’t miss an all-new season of Love Island UK streaming only on Hulu. There’s so much great reality on Hulu it’s almost...too real. Next time you need your reality TV, go to Hulu. Hulu gets real.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I was like, I like that. I love a moody vibe. I love your shoes. You're so cute. Thank you, Zara. I love Zara. I love Zara. For kids especially. I got a whole storage just for A-list stuff. I'm like a hoarder. I have a problem. Somebody said to me, like, you can't make that much money with lashes. And my dad was like, no, you need to go back to school. You need to focus.

I'm like, no, no, no. Like, I'm doing this. And I'm such a bull. Like, when something is in my head, like, I don't care what you tell me I'm gonna do it, just to prove to you that I was right, that I know myself, you know? Right.

I grew up in a two-bedroom apartment. It was eight of us living there. Like, seeing cockroaches was normal. Like, if I can inspire one person that comes from the same circumstance as me, that I'm doing something good, you know? You are. There's like this conference room,

and like, it was the longest table I've ever seen. And I was like, holy sh**, like, I did it. I'm a minority in this room, I built this company. It was such a like big moment for me that I was like, I just could do so much more. Take your chance. Discover chance au Splendid, the new fragrance, Chanel. I won't play on mother's toys a little more, a little more -♪

IRIS POMMER, welcome to Wonderland. Thank you for having me, Chloe. I begged Iris to come on, Chloe and Wonderland. How we are in our family is if someone is one person's friend, they sort of become the whole family's friend. So obviously, Kylie met you and introduced you to the family. We sound like the mob, the family. No, literally. And I've known Kylie now like 10 years.

She was like 16. Yeah, like 2014 or something. Yeah, she was like 16, 17. And now she's like, what, 26, 27? How old is she? How old is Kylie? I don't know, 28? Is she 27? Is she 27? Literally 10 years ago.

That's crazy. That's crazy. That is crazy. Happy 10 year. But then I think you and I, I knew you before kids, but then you and I really connected once we had kids, cause you have a daughter that's around True's age. And like, we're all just obsessed with you.

You're just such a great girl. Thank you. Woman. I just obsessed with you. You're just such a great girl, woman. I'm obsessed with you. I feel like me and you have so many like similarities. We do. Even like our parenting style. We talk about it all the time, but I feel like we're very much alike and in tune. We are, we're very similar.

Yeah. I mean, I admire and respect so many things about you, but I think something really why I wanted you on the pod, I could talk to you forever. But why I wanted you on the pod, I could talk to you forever. But I really wanted you on the pod was, I think your story is so inspirational. I think it's so encouraging to other women,

especially Latino women, minority women. I would love for you to talk about, basically, how you came to this phenomenal businesswoman, and your humble beginnings and all of that stuff, if you don't mind sharing. You know, it's so crazy because, like I was telling you, I get asked to go on podcasts all the time, and I like shy away from like podcasts or just like,

reality TV. I've been approached so much, and I just feel like I'm truly an open book. Whoever I meet and I sit and I have a conversation with, I'm, like I overshare. And sometimes I think I overshare too much. Where I'm like, why did you say all that? You know what I mean? I do this, when I walk away, I'm like, what a loser am I?

This person's gonna think I'm nuts. On our first sitting, I spill my entire life. And I'm like, why did I do that? So why do you shy away from podcasts? So I've shied away from it because I feel like I'm just going to overshare too much, or like I'm going to say the wrong thing. And this year in particular, I feel like I'm

going to do everything that I normally say no to. And I think the older that you get, the more confident you become with yourself. And you really get to know you. And I think I feel like one of my superpowers is being an open book, is not shying away from my experiences or my circumstances or how I grew up.

And I think, like, for my community, for my Latino community, I have a responsibility to share my story, to continue to inspire them, because when I do come across all the people that support me or have been following me or used to go to, you know, my first lash place where I used to do everybody's lashes, which is, by the way, in the hood in Van Nuys

that I had everybody coming to, I feel like, wow, they've really followed me on my journey. And sometimes I think people, even now, they're like, how does she make money now? She's no longer lashing. Like, what does she do? Like, they don't know about all the businesses that I'm involved with, all, like, how does she make money now? She's no longer lashing. Like, what does she do? Like, they don't know about all the businesses that I'm involved with, all like how I've diversified my income.

And I think if I can inspire one person that comes from the same circumstance as me that I'm doing something good, you know? And I think in my heart and in my gut, I truly feel like I am here to represent my community, my Salvadoran community. Like, now I feel like people are becoming more aware with El Salvador, with, you know, the president

that we have now and everything that's happening. But people didn't know about, you know, this little place in Central America. It's the smallest country. And I think my story starts with my parents' story, and that's my roots. And I think it is really important for me to inspire, continue to inspire my community through my journey

and my story because I have like beat the odds, you know? I come from immigrant parents who left El Salvador during the Civil War, not to come to LA and live in LA because they were about to get killed at survival mode, you know? So I feel like how I grew up and how my kids are growing up is night and day. Right.

But I... But doesn't that, don't you look at yourself and you're like, damn, I did that? Oh my God, I've had moments where I literally sit and cry because I'm like... Ah, I don't wanna cry, but it makes me so emotional because I... I am like a true believer of whatever is meant for you

will be for you. And there was like times where I didn't know how I was gonna get to like the next part of my life, but like, God would always place that one person that would open up the door for my next destination. You know what I mean? And I feel like I am like a true testament of God, and I feel like if I can do it, you can do it. Like, I grew up in a two-bedroom apartment.

It was eight of us living there. Like, seeing cockroaches was normal. Like, I never had a pool, I never had my own room. Like, all of that, where like, I had goals I remember, like, some of my goals that I have, that I used to write down was like, I just want to own a house one day. I just want to have a kid that has a pool, like just things like that. It was like, how am I going to obtain those things when, you know, I don't have the resources, I don't have the parents to even help me read an English paper. Like I'm the one translating for my parents. I'm the one doing that. So for me, English paper, like I'm the one translating for my parents. I'm the one doing that.

So for me, starting my own business was very much like Google. Google was my help for everything. And then meeting people along the way that was like, hey, you need a financial advisor. Hey, you need to put your money here. Hey, you know, and I'm so grateful for like some of my clients, honestly. When I first started my business, one of my clients, her mom owned some schools and she was like, let me put you with my clients, her mom, owned some schools. And she was like,

let me put you with my people. Like, you need a financial advisor, you need an accountant, you need... And I was like, oh, I guess I do need these people, you know? But it was stuff that, like, my parents couldn't teach me, because... But that's still a testament of you. So, one, people want to give you these relationships

and connections that they've built and worked hard to obtain because of who you are. Like, you're such a good person, and you want the best for other people, and you can feel that. You're not a gatekeeper, like, well, fuck you, I got this, and now I'm not gonna share with you.

Like, you are just a good person, but then also, when you and I talk, the way that you receive information too, like, you're like, oh, okay, you don't... I'm like that. I don't think I know it all. I love when someone tries to put me on something. I'm like, oh, like I'm absorbing it. I love being around smarter people than me,

because I'm still learning. Like, every year, I'm like, I'm growing, I'm learning. And I love to be around people that I'm inspired, you know? Like, even you, your mom, I love talking to your mom. Oh, my God. Like, I could sit and talk with her and pick her brain. And your mom and you, you guys are very much like that too. Like, very girls, girls, help with anything that we need, you know, any resources.

Even when we were on the planet, we were talking about, like, do I ensure, like, individual things in my house? Like, during the fires, you know? Like... Or even buying my house, like, you came over, you helped me, you looked at it, like, is this a good property? You know what I mean? Like, those, like, you came over, you helped me, you looked at it, like, is this a good property? You know what I mean? Like, those, like, I really appreciate all of that help, or like, me being able to call Kylie for anything,

and I'm like, can you ask your mom? Or like, you know, like, I really appreciate that guidance because I never had that. So I always tell her, I'm like, you're so lucky you have your mom, you're so lucky you, you know, and I feel like I will be that for my daughter, because I'm like, you know, living that now, but I didn't have that.

So for the people that don't have that, there is hope. As long as I feel like you are determined, and you're willing to put like the work ethic behind it, because nothing works without the work ethic. But also, like the non-ego, like how you absorb it. Like you're willing to ask for help, ask for guidance. You have to be humble. Yes.

Because you could be up here and then- Anybody. Oh, and I believe in that. What goes up will go down. It's just the law of life. And you have to be humble and it's okay to not know something. And I do love being like sort of the dumbest person

in the room, because I'm like, let me learn and absorb what's going on. I don't wanna be the smartest all the time, because that's not fun. But how did you start? So you come from immigrant parents that don't speak English. Yes, so growing up, I mean,

my dad worked Monday through Saturday. He installed carpet and you know, back then carpet was... King. Yeah, you had carpet everywhere. Now we're like wood floor everywhere in a rug, but before it was, you it was all about that. So the work ethic, I always saw my dad work from,

you know, literally from eight to like seven, he'd be gone. We never went on like family trips. We never did none of that. But my dad, I never was without food. I never was without a roof. You know, like we made it work, but if like my aunt needed to stay, like whoever needed to stay with us,

we would all cramp in there. You know, my brother had his first two kids in there, his baby mother in there. Like, we were just all living there. We had three beds in one room. Like, the setup was crazy, you know? I just think, like, our community, especially, like, Latino communities, we're like hustlers from the start. We just don't have, like, the business sense

and how to properly do stuff. But, like, since I was in elementary, I used to make my dad take me to Smart and Final and buy me, like, the pack of Hot Cheetos. And then I would go to school and I would sell them for a dollar. I used to buy them for 25 cents. So I think, like, everything started from, like, when I was a kid. I've always had that hustler, like, since I was a kid.

Then I got to middle school, I was bedazzling shorts. And then the minute I turned 15, I was like, I'm getting a job. And my dad was like, no, like, I think, you know, all my dad wanted me to focus on was school. He wanted me to go to college and, you know, work for a good company and, like, just the typical thing that I feel like our parents tell us to do. And I was like, I need to make side money.

Like, I need, I want new vans. Like, I want a Jansport backpack. Like, I used to want to have, like, the matching purple vans with a purple Jansport backpack and a bra strap. And I would get up every morning at 7 a.m. and crunch my hair. And, like, that was, like, my thing. And so, I turned 15 and I went to a Mexican restaurant and I asked if I could be a hostess,

if they could pay me like cash, because I wasn't like, you're not able to work at 15, first of all. So that was my first job. And from then I worked at Abercrombie and Fitch, I worked at Pinkberry, the one on Sunset, because that one gave me more hours because it stayed open till 2 a.m.

And then I worked at Crocs at The Grove. And I'm born and raised in L.A. I went to Fairfax High School, which is, The Grove is like our hangout spot. And Crocs, it was like this little kiosk at The Grove. So I'm not even in an actual store, I'm in a kiosk. And I'm a cheerleader at Fairfax, okay? So I'm like, oh my God, this is embarrassing.

Like all my friends are gonna come here and I'm like at the kiosk and during the Christmas time, it would get cold, but the commission was so good at Crocs. Like, every time you sell a jibbit, you know, the little things that go, the little accessories, you get really good commission. So I'm like, my checks are good. So I'm like, I'm about to gift it to the football players,

to the cheerleaders and just make it cool and whatever, I work here. And so then I went from there to a job in Beverly Hills at Pee in the Pod. And so Pee in the Pod was a higher- Eternity. Yeah, but a luxury, more upscale store. And then I started working with different clientele, and I don't know, I would look at my checks and I'd be like,

$800 every two weeks is just not, it's not cutting it, you know? And so I was like, I need something on the side. And I always wanted to kind of try acting, but I was scared, number one, to put myself out there. I had no, I'm like, where do people even start? Like, how do you get an agent? How do you audition? How do you do these things? And then being from LA, you see all these people move from Texas,

and they're like the struggling actor. They're like, you know, like, they don't have no job, they're living in their car, and I'm like, I can't do that. Like, I've always had a job, like, I need something on the side. So then I was in London because, you know, Aila's dad is British, so I would go back and forth, um, in London, and everybody in London had these lash extensions. And I remember thinking,

who's the... Who does lashes in LA? And I couldn't think of, like, a company that was, like, the It Company. So I was like, I'm gonna take a class here, and I'm gonna start doing this on the side. And I started doing the calculations. I'm like, people are charging $250 to $300 for these eyelash extensions. I'm like, if I could do two or three people a day,

like a day, like in a week, five people, like, I'm good. I'm making like $1,000 a week. Like, you know, so I was like, that's gonna be like my side hustle. So I Googled, like, how do you start a business, like whatever. I thought about a name, and I was like, hey, I live in LA, everybody wants to be around stars and look like a star. So I named it Star like, how do you start a business, like, whatever, I thought about a name, and I was like, hey, I live in LA, everybody wants to be around stars and look like a star, so I named it Starlash Extensions.

But I was gonna be anonymous in case I sucked. I was like, I don't want people to know this is me, like, you know, so I did the whole business anonymous. And it was just me. First of all, I was good, like, naturally good, that I was like, I'm good at this. So, and I've never, like, I, you know, people are like, I dream of being a doctor. I never dreamed about being, like, in the beauty space.

Like, that was it. I just fell into it. And I just saw that window of opportunity that I was like, I could probably do this. So, I come back to LA and I'm posting. This is when Instagram, this is 2014. So, this is when Instagram too was very, like, kind of like fresh in you, you know? So, I was posting a lot of before and afters side by side.

So I would show you what your lashes looked like before and then after, because a lot of people just show the after, but it's like, I want to see the transformation, you know? So I was doing a lot of that. Then Christina Milian started liking some of my pictures, and I was like, wait, Christina Milian's liking my pictures? So I DM'd her, and I'm like, I would love to do your lashes, I saw you liking some of my stuff.

She was like, oh my god, yeah, let's set it up. And I was like, okay. So we set it up, so nervous. I take three hours on her lashes, oh my god. And I was like, like I messed up. Like I took way too long, I'm sweating, this is my first time, she thinks I've been doing this for a while, I'm like, it just started like a month ago.

So she puts a picture on her Instagram, okay? And so from there, people started finding me. Then they call me and they're like, hey, we're looking for the girl that did Christina Milian's lashes. We were calling for Selena Gomez, she has a movie premiere, we were wondering what her rate is to come to the Four Seasons, whatever, and I'm like, oh, for what day?

Yeah, she's available. Like, I'm playing. Like, I'm pretending to play, like, my secretary or like, whatever. I'm like, it's me, myself. And I'm like, what do I charge them? Like, oh, my God, right? So I was just honestly happy just to even be like, just to... Yeah. So I get there and I do her lashes.

And again, I'm like, nervous. I'm like, oh, I just want to be good. So I remember I was like, I remember they were like, okay, yeah, what's the total? And I'm like, honestly, I'm like, it's okay. Like I just like, I didn't even want to charge her, okay? Her sister is like, no, no, no, we're gonna pay you. Like the last girl we were paying like $600, whatever.

So she paid me $500. And I remember I got in the car and I called my dad, and I was like, I just made $500. Like, and I was driving and I was like, this is gonna be my business. And I remember like, I got back and I was like, to my room, in Van Nuys, and I was like, this is gonna be my business and I'm going to make this like big.

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You need to focus it. I'm like, no, no, no, like I'm doing this. And I'm such a bull. Like I'm a Taurus. I'm literally so head strong that when something is in my head, like I don't care what you tell me, I'm gonna a bull, like I'm a Taurus. I'm literally so headstrong that when something is in my head, like, I don't care what you tell me, I'm gonna do it, just to prove to you that I was right,

that I know myself, you know? So I literally, from there, it just took off. I just, I made an email, like my emails were crazy. Then I get a call to come do one of the Kardashians, I thought it was Kim, and I get there and it's Kylie. And I'm like, the baby? And then... And then I started doing Kylie's lashes,

she posted a picture, tagged me, then it just, it was a ripple effect, but I think for me, everybody wanted to try me, because it's kind of like a word of mouth thing. Um, luckily for me, they all stuck with me. So I became their main lash person. And then from there, like, you know, I build my own relationships with them, and we, some of them became my main lash person. And then from there, like, you know, I build my own relationships with them,

and some of them became my friends and whatnot. And then I was like, I got a call to do an in-house for this other person, and, um, at her salon, and it was Sev. So I went to go do her lashes at the Melrose location. SEV is someone who owns... Sev Laser. Sev Laser. And she does all of our laser hair removal,

which everyone needs. Yes, which is also, she's also one of my business partners. And so I remember at this point now, I have like a cool deck of, you know, celebrity clientele that I'm doing. So... And she's smart. Sev is really smart. So, Sev, in the... while I'm doing her lashes, she's like, where are you working from?

And I'm like, from my dad's apartment in Van Nuys. Mind you, like, my dad's apartment in Van Nuys was in the hood, you guys. He would go to work at eight. My business hours were from nine to six. My dad normally gets home, like, 738. I had a little chalkboard from Home Goods. Shout out to work at eight. My business hours were from nine to six. My dad normally gets home, like, 738. I had a little chalkboard from Home Goods. Shout out to Home Goods. I still love Home Goods.

And with the chalk, I wrote my hours, my prices, and, um, yeah, had my little setup there, okay? Everybody was coming there. People didn't care that I was in the hood. They were all coming, and then everybody else, celebrities, had house calls that I would go to. So, I'm like, I'm working for my dad's place in Van Nuys, and she goes, why don't you use this space?

And like, you know, we help each other, and you bring me like your celebrity clientele. And I was like, this nice place on Millrose Avenue? Yes! She has great taste. I was like, oh my God, yes, let's do it. And you know, I read this, there's a quote that says something like, the women at the top are collaborating and not competing.

And like, Seb was kind of like, let's help each other from the start. Like, let's help each other. And I was like, yeah, let's do it. And then while I was there, I would always have this fear, like, oh my God, I'm making so much money right now. Like, I literally felt like a, like a lash, like drug dealer because of all the cash that I was touching.

And I was like, I remember, like... And I have always been this person, like, where I want the finer things. I want, you know, like, I wanted the Chanel bag that I could never afford. That was a goal for me, you know? And I know it's like a material thing, but for me, they were like goals.

So when I was able to go and buy it cash at Saks Fifth Avenue and just... This is when the jumbles were like $5,800. I was like, you couldn't tell me anything. I was on a high, you know? I was like, I'm buying Chanel bags every week. Like, oh my God, like this is crazy, you know? Like, so for me, I was like,

what if something happens to my hands? How am I gonna continue to make this kind of money? This is crazy, you know? So for me, I was like, what if something happens to my hands? How am I gonna continue to make this kind of money? So being there, and they would see like 50 people a day with the laser machine, I started to get curious about the laser machine. And I'm like, how much are these machines? And I'm like, I can only see eight people max a day.

They're seeing like 50, 60. So then I started to get curious about the laser business. So I asked her, I'm like, hey, how much is a machine? And she was like, they're about like $100,000. And I was like, okay. So then I was like, I'm going to save $100,000 cash and then I'm going to ask her if I can invest in her business, if I could buy a machine, a laser machine, and like I can put my money into something else.

So I did it. I saved my money. and then I asked her, have you ever thought about expanding? What if we open like a joint location in like Sherman Oaks? She goes, yeah, okay, let's do it. I was like, I'll put up the money for, you know, the first location, we'll split everything 50-50 and I was her first partner.

That was one of the best investments that I've ever made and the start. But all of this is, I think we need to point out. So yes, when you're on, like if you're on a luck streak, which it's more than luck, you had talent, you just didn't realize that that's what you're good at until you try doing lashes and you're like, oh shit, I'm actually good at this.

But being able to make that much money and you're like, oh shit, I'm actually good at this. But being able to make that much money and maintain the money, like money is easy to spend. Oh my God, yes. So I think you have to give yourself so much credit, like to save money and then also to be aware enough to say, what if something happens to my hands? I need to invest in something bigger for you to have that wherewithal

and just, I think the business mindset, like I'm going to make this long-term thing. And you don't want to be doing lashes for the rest of your life, you know, because it does get really grueling. So I think that mindset is that Taurus in you, is that hustler in you. And then for you to be like, I'm okay, a hundred grand, like that's so much fucking money for you to be able to I'm okay, 100 grand, like that's so much fucking money for you to be able to do that and actually save the money.

It's so hard. Like your work ethic is on another level. My parents never taught me about money because I don't know, my dad just died, I think when I was too young to learn and my mom wasn't great at it. Now she's great at it, but she had to learn sort of the hard way.

And I'm sure your parents didn't get to teach you about money. And so for you to teach yourself, I think is so inspiring. And then for you to turn it around, you invested in Sev's business. So I invested in that, the importance of diversifying your income.

I cannot stress that enough. And like people don't know, like I'm a silent investor in a lot of things. And like, I'm also very much like, you don't need to know whatever I'm invested in, because I like to pour a lot into like, women-owned businesses, minority-owned businesses, or like, products and things that I truly use, believe in, and I like, I stand behind.

So like, I don't want you to think I'm just promoting this because, oh, she's invested in it and she just, you know, no, I go laser there. No, I like the service or whatever. So, a lot of people don't know, like, everything that my hands are in. During COVID, when the beauty space was, like, shut down, we were forced to close. Like, so, at this point now, like, I opened my own store because I... So, we had... Me and Sev opened a joint one,

and I had one room in that Sev. It was in Sherman Oaks. And I had three lash beds. So I had three girls now working for me in there, and I was at capacity, where I was like, I need my own space now, but I'm still scared to, like, commit to, like, a five-year lease. Most commercial leases are, you know, five to seven years. So I was like, how is my business gonna do in five years? Like, I don't know. And I was pregnant with Ayla at the time, working my whole pregnancy. Like, I was just on grind mode.

And so, like, taking that leap, I really think it was like, Ayla that gave me the strength was like, no, like, you can do this. So I signed that five-year lease. We moved Sev, Sherman Oaks to Calabasas. I opened my Star Lash in Sherman Oaks, and I had about, like, seven lash techs working for me. It was booming. No, it was crazy. I remember, like, I did a dinner, like,

at the store, and I was just like, my God, I have, like, these group of girls that, like, I helped them make money. And it was just such an empowering feeling. And such a high for me that I was like, I just wanna continue to work with women. I wanna continue to like, I wanna continue to be in business.

And like, I knew like the last thing wasn't my passion or my forever thing, but it was the start of a journey that really taught me about business and being an entrepreneur and you know, all of these other things. And during COVID, when that business had to shut down, you know, I was already invested in Sev,

and people didn't know that. It's considered medical. And so that stayed open because it was an essential business. So that kept me afloat. That was paying for my rents, insurance, that was helping me with everything else. My house, at the time, I was renting a house and, you know, I was paying all of my bills. And I was like, thank God I did this.

Thank God I diversed my income, you know? And that was the start of me really being like, okay, I need to put my money into other businesses and, you know, just expand my portfolio in business. God will always drop a person in my life that helps me expand to other things. So I'm really, really big on like manifesting. And right before I started Starlash,

I remember I was exploring religion because I feel like we are whatever our parents tell us to be. And I walked into a Buddhist temple, like by myself, and I'm like, what do Buddhists believe in? Like, what, like, and I met this lady, this random lady. And she gave me some beads, and they, like, they do this chant.

She taught me the chant. It's like, Nam-myo, Horyang-gyo, with the beads. And she had told me, when we're chanting, we're calling for all of the things that we're meant to be, or like, everything that we believe in. And I thought that was so interesting. And she had told me, like, go home and make a vision board and put everything you want on this vision board.

And that's when I started making vision boards, okay? This random lady. And I, whatever she said to me really, like... -...resignated. -...yes. And so I went home and I did a vision board, and everything on my vision board came true. Not the way that I thought it was gonna come true, because remember, at the time, I wanted to try acting, but I never even got the chance

to audition or to do anything, because my business star lash took off. So I was like, forget the acting. Like, I'm gonna stick to what's working for me. So I had put, you know, naturally, like all the Latina powerhouse women that I grew up, like, looking at and being inspired by, which was like Eva Longoria,

Eva Mendes, you know, Jennifer Lopez, like, all of these people, they were all on my vision board. And I ended up working with them, just not in the way that I thought that I was gonna end up working, you know, being them, you know? And so, COVID happened, whatever. I get a call to do this podcast with Eva Longoria. And so I was like, wait, this is so crazy.

Like, she's always been on my vision board, whatever. I did a podcast with her. And when we got on the podcast, I just felt like I knew her. Like, it was the weirdest thing. And she's such a girls' girl as well, and like very welcoming and really behind her community. She, after the podcast, she was like, oh my God, we have to connect.

And we had like a mutual person that we both work with. And she started bringing me like into her businesses and her investments. And one of the things that I'm invested in is her tequila, Casa Del Sol. How she empowers the women in her, even in her work field and everything. She's all about like uplifting like the next woman.

I admire her, but I just, there's a lot of people in the industry that we know that like, you know, people, they're not looking to like uplift the next, or like really like look out for you, you know? Like there's always a certain handful of people that really are like, let me see how I can help this person, you know?

And she's really that person. Like even when we get invited, she invites me to all these events, or we went to F1 help this person, you know? And she's really that person. Like even when we get invited, she invites me to all these events. Or we went to F1 and she had, you know, these people pay all this money for like my ticket, Troy's ticket. Where there are people who wanna take pictures of her and she's like, stand up, get this picture with me.

Like she's just like very like that, you know? And I love that about her. And she's like, you need to do this, you need to do that. And like just push, gives me like an extra push and like confidence that I'm like, God, thank do this, you need to do that. And I'm like, just push, gives me like an extra push and like confidence that I'm like, God, thank you, like you believe in me. But I also think that is something that's gonna teach, like you're already like that,

but I think it just encourages you to do that for the next person. And you are that person. And I think that's why people also, like I said at the beginning, you're not a gatekeeper. People want to see you win and help you grow because you wanna do the same for others. And I do believe in karma. I do believe that God does that.

Yeah, whatever you put out, you get it back. Like, I'm such a believer in that. I agree. For women who are, especially women of minority that are wanting to start something, but they feel like, oh, that's too hard or it's like like, overwhelming. What would you say? SHANNON COFFEY There's always a way.

And God will always find a way. Like, when I didn't know where this journey was gonna go, it was, he was like, oh, here you go. Let me open this door for you. You know, and doors just continue to open. And I truly believe that what is meant for you is for you. And I don't know, this, especially, like, I just feel like I am meant to share more of my story. I meant to just be more around my community and

how can I help them now? So when I started teaching my classes to, you know, a lot of people that want to do lashes or start their own business, I had this checklist where I'm like, make sure you're ADA compliant. There's this company that actually does that. You pay them $600, they come and they make sure your bathroom is great, you have this, you have that. But I didn't know those things. Those are all mistakes that I've learned along the way. But I always say, like, the best, I feel like,

the best experience is on... It's life. Yeah, you have to live it to experience it. But it is great that you are sharing, because everyone loves to share their highlight reel. And there's so much more that goes, you have to do a lot of... The struggle, the struggle is real,

and you have to share your struggle too. Because it's like, people look at my, I feel like people look at your page, or people look at our page, and they're like, oh, she just lives this nice life, and they don't know, you know, they don't know what it's taken for me to get here, you know? And even with my daughter, like with Ayla,

I make her so aware because there's a lot of... She's growing up in a whole different lifestyle that I ever grew up in, but there's a lot of things where I have to like check her and humble her and, you know, make her realize how I grew up and how she's so blessed and I'm doing the best I can to provide this life for her, but this... If you want anything more, baby,

you're gonna have to work for yourself. and how she's so blessed, and I'm doing the best I can to provide this life for her, but this... If you want anything more, baby, you're gonna have to work for yourself. And you have to learn how to get it on your own, you know? ALIAH, is so determined. If she is a mini you... She's a hustler. ...through and through, she is. No, she's, but, and she has something different

that I don't have, like, first of all, she's like way more poised than I will ever be in my whole entire life. Like, sometimes she corrects me on like words, and I'm like, Alia, I was like, English wasn't my first language, so I don't know proper English, and I don't even know proper Spanish. Like, I'm just like, when I'm saying something, I'm like, you know what I mean?

Like, and she'll be like, Mom, you mean? Like, she'll correct me all the time on things, but she isn't afraid either. Like, how she asked Kim at True's birthday. Oh, she's the cutest. She, well, she's not afraid to, like, ask for, like, I guess, like, I'm more reserved, where, like, I'm like, I'll do it by myself. Like, I'll never ask you for help

or anything. She'll be like, well, I'm sure they can introduce me to somebody that can help me with, potentially, she wants to do, like, a voiceover for a movie, you know? And she went up to Kim and she congratulated Psalm on the Angry Birds movie. She goes, you know, that is one of my dreams. If you have any way you can help me. And I was like, and Ayla's eight.

And I'm like this, like dying in the back. I'm like, Ayla. But so respectful, not, and it's so crazy how she knows how to position her request, I guess, with a compliment. Like, that takes adults so long to learn. And Chloe was like, and I was like, oh my god, Chloe, I'm dying.

Chloe's like, go, Aila. Yeah, no, I was like, you have to applaud anyone, but let alone an eight-year-old that's so genuine, so articulate. And yeah, she is so poised. It's really what it is. And she's a little hustler. My ladies, we all have a dream of thicker, fuller hair, right?

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Are you happy that your kids are growing up in a different way? What is the emotion? It's both. It's a mixture of I feel very blessed and grateful, but I am also scared. Like I'm scared for her. She really wants to pursue acting.

She really wants to pursue all these things. And I'm like, oh God, I'm scared for her. She really wants to pursue acting. She really wants to pursue, you know, all these things. And I'm like, oh, God, a part of me is like, let me just keep her here. And like, you don't need to do that right now. And like, but then a part of her just really wants it. And I'm like, how can I shut down her dreams? Like, what influence is that when I'm telling her to go after her dreams, you know?

So it's kind of like... SHANNON COFFEY Right. And you show her every day to go after her dreams. KITTY NGOLA Yeah. So so yeah, it's definitely a mixture, but... I also love that you keep your heritage, your culture so alive through yourself, but so much through Ayla. And it doesn't seem forced, it's like genuinely...

Oh no, I took her back to El Salvador and I was scared to take her back because at the time El Salvador still wasn't the safest. And I took her and Troy and I was scared too because that's not Troy. Troy is Iris' fiance. Yes, and he, you know, for both of them, I was scared too, because that's not... TROY is Iris' fiance. Yes, and he, you know, for both of them, I was like, oh, God, this is gonna be a culture shock.

Like, and like where my parents grew up, it's like, I mean, they don't even have a toilet still. Like, it's a black hole, and it's not even in the house. Like, you have to go up, there's no AC. Like, it's like, it's very much, you know, the country and like just really, really poor. Like, my dad didn, it's very much, you know, the country and, like, just really, really poor. Like, my dad didn't have parachute, so he was 16. And he always tells me, like,

there's so many people we need to help in El Salvador. And, like, going back and taking, you know, Aayla, and taking Troy, and, like, I partnered up with this organization called Glasswing, and they do a lot of work for the children and the women in El Salvador. I did a free LASH class, and I just went to kind of inspire them. And, like, you know, I, we took toys for the children and the woman in El Salvador. I did a free LASH class, and I just went to kind of inspire them. And, like, you know, I took toys for the kids,

and, like, taking her to see that is so important. Because... Yeah, and I had a pep talk with her, and I'm like, listen, these kids, some don't even have shoes, okay? You might have to come back with no shoes, because we're gonna give them everything. But, like, that world is very, very important for me to teach them, you know?

And I was literally telling Kylie like last week, I was like, we need to do something every year where let's take the kids, let's take them to like give back and to see that. And you know, for them to realize how blessed they are. Like my dad did that with us all the time. It's so good. It's so good. And he would drive us down,

whether it be like Skid Row, we would make food and hand out food, just so we never felt... Like, we... Because we grew up in Beverly Hills. My dad's from Inglewood, but he moved out when he was, you know, early 20s. He made his own money and moved out and got a house in Beverly Hills. But he was like, this is my money, not your money.

So he's like, you guys, this is how... And that's really, that's a really important lesson too. Because I think a lot of the times when you grow up so privileged or, you know, knowing like, my mom has money, my dad has money, it's like, I'm good, you know? But if something happens to me or to you, like, it's just so important to teach them work ethic.

The tools, yes. And it's like, you think you're helping, but you're hindering them. You are. Let's talk about how you balance motherhood and all of your businesses, because you do a really seamless job. Honestly, I think everything is a balance. And I think you're never going to give something 100% when you're wearing different hats, you know?

And I think it's okay. It's okay if I can only give Aila 70% today because I had four meetings today, because this is how I upkeep, you know, a roof over her head or clothes on her back. Just being gentle with yourself, because sometimes mom guilt is so real, and I think we like know that, especially with your first kid.

I think now that I have two, and you might probably feel the same way, I think it gets a little easier. Like to leave them, I'm like, they have each other. Right? Where as like when it was just Ayla, like I would feel more guilty. Now I'm like, they're good, they entertain each other, and like I'm teaching her as well,

like you have to protect your brother, and you guys are all you have, because if something happens to me, like I don't want, I if something happens to me, like, I don't want, I don't like when it's like, the siblings hate each other, or it's like, you know, but I think you have to inst... Your kids are obsessed with each other.

...you have to instill the love. And like, you have to like remind them of like, what's important is you two. I think it got easier with having the second, but it's also like more workload on me with the second, you know? But I feel like I'm all for getting all the help that you need. Like, my mom helps us a lot. And I feel like your team is like essential to continue,

like, for my success. It's like, I need my team. Like, I need Troy to help me picking up the kids. I need my mom to help me if I have this work event. I feel like... Yeah, I think people find shame. I feel like people look down on, like, having help. And I think, like... Well, how can you do it all if you don't have help?

But also, like, why, why? Why would I be so exhausted that now I can't take this meeting or can't creatively think of, like, my next project, you know, because I'm, like, overworking myself or over... And I think, like, a lot of the times, too, like, my next project, you know, because I'm, like, overworking myself or over... And I think, like, a lot of the times too, like, men, I feel like, have always tried to box us in one corner. And I've always, like, said this, like, I'm not just a mom, I'm not just a businesswoman,

I'm not just, you know, someone's partner, like, that's... I'm many things. I wear different hats, and, like, I can do that. Like, we can, we can balance a work and kids and a man and like you just are gonna fall short some days on everything, I can't give you my attention. And give yourself grace with that. Exactly.

Yeah, and I do think people have shame or embarrassment about asking for help, especially with their kids. Yeah. And whether it be someone that's hired like a nanny or a daycare service, or if you're lucky enough about asking for help, especially with their kids. And whether it be someone that's hired like a nanny or a daycare service, or if you're lucky enough to have your parents or husband, that's amazing.

And you can't do it all. You cannot. No, you need that it takes a village to raise a family. It really takes a village. It does. That expression is so true. What are your non-negotiables when it comes to self-care, mental health, like as a business woman? Help is non-negotiables when it comes to self-care, mental health, like as a business woman?

Help is non-negotiable. I do also like crave out like certain hours. When I wake up, I'm trying to do the 5 a.m. wake up. Oh, I see you post about this book, the 5 a.m. role or something? Yes, the 5 a.m. club. Cause actually I had a conversation with your mom and your mom said to me like,

oh, by 11 a.m. I've gone to the city and came back. And I'm like, by 11 a.m. And I'm like... I need to step it up. Because the minute you wake up, you're waking up at 7, you're like, I gotta get up, get them ready. Like, I have, you know, I have all these million things to do. That it's like, where is the time for myself?

Where can I, like, look at my emails before everybody has gotten up? So I'm trying to get up by 5.30, take an hour from 5.30 to 6.30, and look at my emails and you know, whatever. Because when they wake up, it's their time. It's their time until I drop them off. So I take one kid, Troy will take the other kid. And so the other kid, my son. And so you know, actually normally takes Aila because that's the longer drive. So I'm like,

you can take Aila. I'll take the shorter drive. So, by the time I drop the mom, it's 8.30. So after 8.30 is like, I won't answer my, my, like, no work calls or nothing before that. And then I end my day by like five, because that's normally when they're like home from school and everything. So, my window is from 8.30 to five, and people know, like, I will not answer. And if there's anything about due to, if it's anything about work,

once my kids come home, no, I have to cook dinner, I have to help them with homework, like, I will not enter. And if there's anything about due to, if it's anything about work, once my kids come home, no. I have to cook dinner, I have to help them with homework. Like, that is their time. So I think just like having like boundaries... Yes. ...is so important because then people know, okay, I'm not even gonna call her before 8.30. Like, it's my kid's time.

Like, I don't want to think about work right now until I drop off my kid at school. And then I'm like, okay, then I'll be with you on the phone. I don't want to be on the phone with you while I'm dropping off my kids, because that's not fair to them. Or driving to school, I want to listen to a fun song or like, okay, then I'll be with you on the phone. I don't want to be on the phone with you while I'm dropping off my kids, because that's not fair to them. Or driving to school, I want to listen to a fun song

or whatever, you know what I mean? Like that's... Well, people won't give it to you. Like people are going to be like, you need time with your kids right now. And that's another thing. It's like, in business, what I've learned is like, I've always been so nice, so nice.

And then it's like, nice doesn't get you. You have to be assertive. You have to have your boundaries. And I think that just also comes with age and being more confident where it's like, no, I'm not doing that. No, you want me to fly here for work and needs to be a first-class business. I need to be comfortable.

No, like, you know what I mean? You start to have your rules. Your non-negotiables. Yeah, your non-negotiables. So I think that's really important for me is like the boundaries of my work hours. And I love that you do take time to spend with your spouse. Like, I think that's so important.

You have your two kids, you have your businesses, all the stuff that you do. And I love to travel because I think because I never traveled growing up, I have a trip booked every month where I'm like, and I'm also the type where I'm like, I'm like, Aila can miss a week off of school, it's fine. I'm not the parent that's like,

she has to go to school every day. I just feel like life experiences are more important. I did a year in college, Pasadena City College. I felt like I had let my dad down so bad, and all of my friends left to college and, you know, got their degrees, and I was like, oh my God, I failed him in the one thing he wanted me to do,

you know, but because I was following a whole different path. And now, you know, he... Oh, my God, he's so proud of me. I take care of my mom, my dad, like, everybody relies on me. And so that's also a lot of pressure in itself, where I'm like, I gotta keep it going. Like, what else can I invest in? What else can I do? And so I never stop, like, my brain doesn't shut down. And like, I'm currently working on two other businesses. One actually came from like a need from Ayla.

And you know, this like journey that I'm on right now with motherhood and like, I go on mommy blogs all the time. When anytime like my son has eczema, I'm like, I wanna know what other moms are using because I feel like for me, that's more credible than like just going and just like seeing a doctor post. I don't know, I just feel like I just trust moms more, you know, in this next business that I'm...

So nowadays you don't know who's being paid by who. Exactly, exactly. So moms are like, let me see what they're really saying. But like just like her age range right now, I just feel like there's a need for like solution driven products that I feel like I'm finding issues with her right now where I'm like, damn, I go to Whole Foods and I'm like, there's nothing

on the shelves for what I need for Ayla. This next business that I'm doing, I actually want to bring people more along the journey as opposed to before. I'm like, I don't want people to know that I'm doing this. You know what I mean? Right. I love that you take time to not only balance for yourself, like your self-care or whatever, but also time with Troy.

Like, I think it's so important, and you said that you take time to travel. I feel like traveling is so important for me because that is like mine and his time when we connect. We don't always bring the kids, sometimes we do, but like when it's just me and him, that is our fun time. That is when I can give you fun Iris or like me 100%. Because honestly, in the day to day sometimes,

I tell him like, I'm overstimulated. I have four meetings or like, you know, he'll... And like he sees sometimes, sometimes he knows like, I'm just not even gonna, I'm gonna turn around the other way, like I'm on the phone all day or this or that, you know? And sometimes like, you know, things get stressful. And then I have the kids, mommy, mommy, mommy. It's like, ah! I think what's so good about you is,

yes, you're so determined, and you don't take no for an answer, but you also do that in your personal life. You're like, no, I need this time with my spouse. I need this time with my kids. You block off, you set your boundaries, and people just know to respect that. And I think, me, I can be too nice sometimes with things.

Or I'm like, I'm a yes person. And sometimes you've got to be a no person. And yeah, I feel like you just do it really well and seamlessly, and I think people get afraid to say no, but then you're gonna crash and burn, and it's just not sustainable. Yeah, and it's a bigger downfall, I feel like. Mm-hmm. You have said that inspiring your community

is your passion and your purpose in life. Why is that? Because of my circumstances. Because I think there's so much self-doubt within us because we're, we lack so many resources. They don't teach us that in school, like taxes, or even life insurance, or, you know, how to grow your money, or how to invest in different funds.

Like, we're not taught none of that. So it's like, I want to start, I want to start, like, not like a mentorship, but yeah, like, I want to start pouring into my community. There is, right now, I don't know, like, TikTok especially, there is, like, the Latino community, there's not really, like, a platform for us. Like, you don't really see many of us on TV, there's not really like a platform for us. Like, you don't really see many of us on TV,

or like even like a reality TV. I've been approached like eight times about reality show, and I've literally turned it all down, because I just feel like it wasn't the right opportunity for me. Or I just feel like I don't wanna be on a show just to be on a show. I wanna be on a show that I can share my story, inspire my community, and like give more light.

And make a difference. And make a difference. And make a difference, you know? And so I feel like I see so many girls that I'm like, oh my God, like streaming? People are streaming right now. And their numbers are crazy. Like I see these girls, they're bringing 80,000 viewers to like certain, you know, people's live streams. And I'm like, there is such a community and audience of us.

And one thing about the Latino community is we really support and show up for each other because we want to see you win. We want the one person that like... Was representing us. Yes, to be here. To really win, yes. So I think, I think like,

there is strength in my community. I think we're, I think Spanish, it's up there with English, like you know what I mean? And I think we're, I think Spanish, it's up there with English. Like, you know what I mean? And I think it's, and my kids speak Spanish, but I think it's like, it's just so important to continue to stay within my roots. And it makes me feel good.

Like when I go back to El Salvador, it's like, I feel so at peace. I think you do an excellent job at that. Thank you. You do. And even how you keep your, your kids are in Latino dance. Oh, yeah. Ila's learning salsa, merengue, bachata, all that. I'm watching your stories. Reggaeton, we gotta take you to a reggaeton concert.

I would go. Let's go. I took Kylie and Cory to J Balvin and like this whole... When I tell you how much fun we had at your birthday party, that's how much fun you'll... The next reggaeton concert I'm taking you. We're going. Because it's like, it's just so... It's nothing but good vibes.

Yeah, good vibes. I'm into it. I think you would be great, and I don't know what platform this would be, but I feel like you now have built all these connections and you have all these relationships, or you just are so knowledgeable of certain things. Like, you need, whether it be a website where people come to you and ask you,

where do I do this? How do I do this? How do I start a business? I don't know what that is. Or if it's streaming and you're giving advice for those things and you answer questions. But I think that is so up your alley. Yeah.

Because people wanna come to you. You've done the complete 180. And they're rooting for you, but also you have such trust in your community. Yeah. So I just feel like who wouldn't want to get advice from you? And you've had your failures, you've had your struggles. And I kind of do that with Snapchat a little bit.

I feel like on Instagram, I just feel like it's such a different, like, platform than, like, Snapchat is. I don't know if you feel like, like, on Instagram, I just feel like it's such a different, like, platform than, like, Snapchat is. I don't know if you feel like that. But on Snapchat, like, I talk to them literally, like, I'm on FaceTime with, like, my best friend. And I just feel like I have this community where people are, like, really, like, engaging with me, and, like, my views are crazy on there.

And, like, I just think that, like, they like the, like, raw, like, you know, following you in the day. Like, people love that stuff, you know? What do you think is next for you? I think I'm definitely gonna be more on TV. And I think I am going to work with a bigger, like, Latin organization here. Mm-hmm.

And then more businesses. Are you someone that's like, Latin organization here. And then more businesses. SHANNON COFFEY Are you someone that's like, okay, in five years, I see myself X, Y, Z? Do you do that? Yeah. SHANNON COFFEY Where do you see yourself in five years? I see... Well, I also don't like to put all of my goals out there, because I just feel like...

I just feel like they're sacred and really special for me. And I'm like, you know, I kind of like want to say it after it's done. It's like, yeah, that was one of my goals five years ago. Like, I'm also like very much like that. But I do a vision board every year, and every year now, it's more specific. So it's more detailed. It's like, there is a certain, there's like, my two businesses are coming out, there's a certain plan,

there's a certain number, there's a certain execution. Like, I am very, very precise now, because now I know, like... The power of the town. The power of manifestation is so real. It is. And be very, very specific. Like, my first one, I was just cutting and putting everything

that I thought was nice up there, like, without a doubt. And I got it all, but I was like, I didn't really want a BMW. That wasn't like my train car. I just put it up there, and then I happened to get it. When I look back at the vision board, I'm like, wait, what? This is so freaky. You know, now I am very, very specific.

I'm like, this is the neighborhood. This is the house. This is the car. This is what I want for my kid. Like, I'm very, even with my kids, you guys, I've manifested my kids. Like, there's zodiac sign. Like, I also go by the Chinese calendar. I don't know, I'm a little crazy.

But there's a specific Chinese calendar that I go by that will tell you the age, and then you look at the month that you're supposed to conceive, and it'll tell you if you're having a boy and a girl. A boy or a girl. So I'm, like, very much a planner as well. So I'm like, my kids need to get along,

I need this zodiac sign, like, it's a little OCD sometimes, but... But I also think that is, it contributes to why you are such a great business woman. Like, and yes, that is gonna bleed into your family life because you can't cut it off. Troy was like, why are we going? Why are we following this chart? I said, just trust me. Just go along with it, Troy. September is the month, okay?

Yeah, you're like, just go along with it, Troy. So funny. No, it really is. I can praise you all day. There's so many great things I can say about you. And I just want you to know that I think your story is helping so many people and inspiring so many people. And yeah, I'm just so proud of you.

Thank you so much. I really am. And thank you for inviting me into your space. This is beautiful. Oh my gosh, thank you for being here. I've listened to all of your episodes. You've had some of my favorite people. Aw, thank you. It's been fun. Yeah. And I think you're totally meant to do this. Thank you. It's easy when it's talking to people that you love. Yeah. Yeah. Thank you. Is there anything

that you want to talk about that we didn't talk about? No, I think I covered everything. Yeah. I thought it was great.