Killer Stories with Harvey Guillén - Satanic Panic Pt. 1
Episode Date: October 5, 2020In the 1980s, “Satanic Panic” was a mass hysteria that consumed communities and ruined lives—all over things that never even happened. In this new five-part series, we’re examining the origins... of the panic, tracing back through the decades to see how the fear of Satan’s influence in society swept across North America. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Due to the graphic nature of this episode, listener discretion is advised.
This episode features discussions of abuse, murder, sexual assault, and child sexual assault
that some people may find disturbing.
We advise extreme caution for listeners under 13.
In the 1980s, a wave of anxieties surged across the United States.
Worry about the economy, military conflicts, and religious turmoil seem to dominate public discourse.
and to many, it felt like the nation was losing its way.
Looking to cast blame, some pointed the finger at inept governments and amorphous foreign threats
from beyond the country's borders, but others suspected there was a more insidious threat,
something evil in the biblical sense.
And this fear wasn't wholly unfounded, fueled by highly sensationalized crimes,
the rise of occult imagery in pop culture, and the growth of evangelical churches,
paranoia ran rampant. There was some invisible, malevolent force corrupting the youth of America
and tainting the moral fabric of society.
Every shadow hit a monster. There was no safe harbor. And in the face of such overwhelming
evil, some people reason there could only be one entity to blame, Satan himself.
People were convinced they'd uncovered the truth about an all-encompassing evil conspiracy,
to end life as we know it.
And from that first spark of insanity, the flames spread rapidly.
Allegations emerged that devil worshippers were carrying out disturbing occult rituals all over the country,
in homes, businesses, even schools and daycares.
People claim to see Lucifer's influence in movies, music, and on the backs of shampoo bottles.
In the midst of the panic, a new religious rite rose up.
Using the news media as a megaphone, they stoke the flames, compounding the situation in a
misguided bid to destroy Lucifer at all costs.
It wasn't long before wild conspiracies, half-truths and phony first-person accounts of Satanism
blended together. Horrific stories that young children were being kidnapped, sexually abused,
and murdered by evil cults spread like hellfire.
Overzealous law enforcement and psychologists pursued the claims, coaxing children into corroborating the outrageous allegations.
Based on these dubious testimonies, scores of daycare center employees and parents stood trial.
Families were torn apart, businesses left in ruin, reputations reduced to tatters.
And when the dust settled, some still didn't know what to believe.
That was the Satanic panic.
Misinformation, paranoia, and fear ignited a firestorm across North America,
and the implications of this modern-day witch hunt still ripple even today.
Hi, I'm Greg Poulson.
Welcome to the first episode of a five-part special on the Satanic Panic,
part of a crossover event between serial killers and cults.
Over the next four weeks, we're taking a deep dive into what sparked.
to this modern-day mass panic in America.
I'm here with my co-host, Vanessa Richardson.
Hi, everyone.
You can find episodes of serial killers,
cults, and all other Spotify originals from Parcast for free on Spotify,
or wherever you listen to podcasts.
With several decades worth of distance,
it's easy to pass judgment on those who were swept up in the madness of the satanic panic.
But we're going to examine exactly how it took hold.
From 1960s popular culture and the rise of even,
evangelical Christianity to serial killers and murderous cults, we're delving into the facts
that fed the falsehoods.
Today, we're charting the origins of the satanic panic, tracing its roots back to the highly
publicized crimes of cults and serial murderers in the 1960s and 70s.
We'll also look at how sensational reporting led to an unprecedented explosion of paranoia
as the 1980s rolled around.
Next time, we'll cover the murderous rampage.
of three iconic serial killers who terrified their communities.
And look at how these criminals impacted the atmosphere of the satanic panic.
We have all that and more coming up.
Stay with us.
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Detective Bob Perez could feel all the hairs on the back of his neck standing on end.
He wasn't sure if it was the chill in the air or his horror over the task at hand.
For the last several weeks, he'd been investigating one of the most horrific abuse cases he'd ever seen.
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The places where she and other children had been passed around like party favors.
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the hidden underbelly of this sleepy Pacific Northwest town.
As Perez turned down street after street,
Donna pointed at more and more of the front doors.
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including a local Pentecostal church.
Perez was stunned.
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Not yet.
When he finally saw the whole picture, he'd helped bring charges against 43 adults,
accused of raping or molesting 60 children at least 29,726 times.
Except, none of it actually happened.
Scenarios like the one in Wenatchi played out over and over again during the satanic panic
in towns across America in the 1980s and 90s.
It was a time of nearly unprecedented paranoia,
a period where the darkest, most outrageous accusations were taken seriously.
even by educated, otherwise reasonable adults.
In short, it was a moral panic.
And to fully grasp these events, we need to understand exactly what that means.
Sociologist and criminologist Stanley Cohen writes that moral panics occur
when a person or group of persons emerges to become defined as a threat to societal values and interests.
Next, warnings about the threat must be passed on by worried citizens.
This can happen through any number of ways, but in the modern era, panic most commonly spreads through mass media.
According to Cohen, if newscasters, community leaders, or other public officials can condense the danger into a digestible, easily recognized simple,
it's much more likely to incite public outcry.
And to Christian Middle America, there is no symbol more terrifying than Satan himself.
Once a threat has been signified, regardless of whether the panic,
is justified or rational, authorities are pressured to do something about it. Any dissent is considered
suspicious at best. At worst, it's a clear sign of guilt. At the height of the satanic panic,
many took disagreement as a sign of collusion with evil. Because no one wanted to be ostracized
by their community, people encouraged and embellished rumors, wanting to avoid casting suspicion
on themselves. To many, there were only two choices, guilty or innocent.
To believers, defeating Lucifer was a cause that was an absolute good.
Cloaking themselves in sanctimony, parents pointed to the encroaching threat of Satanism
as justification for stamping out whatever offended them. After all, the fate of their
children's souls were at stake. Eventually, moral panics can grow powerful enough to affect
actual social change. And when they do, this only reinforces the original concern. After law enforcement
and psychologists started looking into the satanic accusations, circular logic ensued. For skeptics
and believers alike, the very fact of an investigation served as evidence that the threat was real.
Why else would those in power act?
This process showcases the emotional minefield that surrounds any widespread moral panic or
conspiracy. To those who feared that satanic cultists were invading their neighborhood, the devil
was the ultimate evil, and his victims' young children were the ultimate innocence. In this way,
the collective voices of the satanic panic believers grew until they drowned out any reasonable debate.
With each additional person who bought in, the threats started to seem more legitimate to those
on the outside. Eventually, the masses took even the most outrageous claims serious.
with life-altering consequences, and the bigger the scandal, the more captivating the headlines.
Though the satanic panic spread through mass media and was influenced by modern popular culture,
it followed a similar course as previous moral hysterias throughout history.
From the Salem witch trials to the Red Scare,
vicious rumors and the dark side of human nature have always driven people to violence,
masquerading as righteous justice.
Even the disturbing accusations of satanic ritual abuse have their origins in the ancient and often bloody crusades of the past.
Stories about children being kidnapped and murdered to appease the devil can trace their roots back millennia.
Ironically, some of the earliest of these stories targeted Christians rather than Satan as the perpetrators of evil.
In ancient Rome, Christians were accused of kidnapping and cannibalizing children.
As a relatively new religious minority, they were blamed for everything, from economic hardship to destructive fires.
But as Christianity spread and became more socially acceptable by the Middle Ages, the myths were co-opted and used to advance the church's interests.
Florence H. Ridley, a literary scholar, found that stories of child sacrifice circulated as early as the 5th century.
In her article, a tale told too often,
Ridley attributes one of these tales to Socrates of Constantinople, a Christian historian,
not to be confused with the Greek philosopher.
She writes,
Socrates spun a tale of how at Inmistar in Syria, a group of Jews had tortured and murdered
a Christian child in mockery of Christ.
And ever since that remote time, similar stories have continued to appear in various forms
in the folklore of Western Europe and eventually in America.
This pattern continued as the years went on.
Throughout the medieval period, stories of innocent children who were kidnapped and tortured by smaller religious groups ran rampant.
In the modern era, similar tropes were used by the Third Reich as anti-Semitic propaganda to indoctrinate the Hitler youth in Nazi Germany.
In the United States, tales like these were used from the country's inception as a way to malign black people.
For more than a century, stories of black men attacking, torturing and killing white children.
circulated throughout the country.
At one time, they served as excuses to justify evils like slavery.
After the Civil War, they were used to enact and expand Jim Crow laws
that kept black people subjugated and oppressed.
No matter what else changed, this kind of baseless fear-mongering reinforced racist policies
and institutions.
Though each iteration of these vile stories differed in their particulars, for over a thousand
years they've demonized vulnerable groups by using innocent children as sympathetic victims.
Because society generally agrees across the board that crimes targeting children are senseless
and despicable. It's so outrageous, we don't even question whether these accusations are true.
By manipulating emotions, these stories twist the protective instincts of parents into a tool
for prejudice and violence. The specific group targeted by these myths always depends on the
the social environment of the time. As the 60s turned into the 70s, a new group emerged as the
target of collective fear and distrust. Unlike in the past, the motivation for these fears seemed
less rooted in hate and more anchored in a mystical paranoia. Conservative adults were frightened
as they felt American culture changing and ultimately slipping out of their control.
In those uncertain times, they invented an enemy big enough to judge.
justify drastic action and reassert their dominance over the country.
This time, they blamed Satan himself.
Up next, the seeds of the satanic panic take root.
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Now back to the story.
In the 1980s, the satanic panic shook the United States to its core
when accusations of the ritual sexual abuse of children flew in every direction.
But the paranoia that spawned these claims began much earlier.
The first time many Californians heard the term Satanist may have been in 1966.
when Anton LeVay founded the Church of Satan in San Francisco.
But though his movement had a controversial name,
it didn't inspire much outrage at first.
He only had a few followers.
Most considered LeVay to be nothing more than a harmless crank.
For the rest of the country,
their first frightening introduction to Satanism
came two years later in 1968
when the horror movie Rosemary's Baby
was released to critical and popular acclaim.
Originally a novel, Rosemary's Baby told the story of a secret group of cultists who arranged
for an innocent woman to be impregnated with Satan's child.
The next year in 1969, LeVe published the Satanic Bible.
For him, Satan was not a physical creature with a pitchfork in horns.
Instead, he was a symbol of liberty and rebellion against a prudish controlling establishment.
In the first part of the book called The Book of Satan, LeVay wrote,
In this arid wilderness of steel and stone, I raise up my voice that you may hear.
To the east and to the west I beckon.
To the north and to the south, I show a sign proclaiming.
Death to the weakling, wealth to the strong.
But the Satanic Bible wasn't as revolutionary or controversial as it pretended to be.
LeVay attacked the concepts of good and evil, as well as organized religion,
but his critiques weren't very original or shocking.
The book also outlined the philosophy of his church, which borrowed from or even plagiarized concepts from social Darwinism,
along with the writings of Ragnar Redbeard and Ein Rand.
LeVay also argued for a hedonistic lifestyle, believing that it was human nature to give in to lust, greed, and the individual ego.
Hardly a shocking concept at the time.
Indeed, the only thing in the book that went beyond recycled philosophy was the final section.
There, LeVay gave dubious instructions for various magic spells and invocations to the devil,
which looked a lot more frightening and impressive than they were,
because LeVay did not actually believe in the supernatural,
these were meant to read as performance art pieces.
Overall, much, if not all, of the Satanic Bible was derivative of other philosophies
and debunked works of alleged black magic.
Some purchased the book as a novelty, but few gave it
any credence. For now, LeVay was largely ignored. But it wasn't long before public interest in the
occult grew beyond just a money-making opportunity for authors and movie studios. In August of
1969, the same year the Satanic Bible was published, stories about depraved cults became
gruesome reality. That month, Charles Manson and his bohemian followers brutally murdered seven
people in Los Angeles. Among the victims was actress Sharon Tate, who was eight and a half months
pregnant at the time of her death. Immediately, the Manson murders were sensational news around the country.
All of a sudden, reality was more terrifying than the bloodiest horror film. And at the center
of it all was Charles Manson. Almost overnight, he became one of the world's most notorious
villains, Evil Incarnate.
He was a genuine cult leader, a man who commanded his followers to murder innocent victims,
including an unborn baby, in the service of a dark, mystical plan.
His crimes were modern proof of the ancient horror stories about satanic child murderers.
Tales of the attacks were further sensationalized, morbidly fascinating the nation for years to come,
and in many ways Manson's family played specifically to the paranoia of white, suburban America.
that an evil force was coming to take their innocent children.
His violent cult was composed primarily of young middle-class women, who were drawn in by the
hippie movement of the time.
Every night, the news reported more about how the women were plied with LSD and mesmerized
by bizarre, evil ideology.
Following the murders, the truth about the cult emerged.
Manson told his followers that there was a secret, coded message hidden in the Beatles'
album. According to him, the lyrics of Helter Skelter foretold an upcoming apocalyptic race war
for which he and his followers had to prepare. Soon, Manson wasn't described as a horrific,
isolated case. His violence was conflated with anything and everything the news could link him to.
In this environment of rising dread, things like the Satanic Bible no longer seemed like
harmless novelties. Instead of a bit of spurious hedonistic nonsense,
depraved devil worship suddenly seemed like a real possibility.
Charles Manson made America fear a new dimension of evil,
and everything he was associated with,
from rock music to the rise of hallucinogenic drug use,
were all loosely lumped under the same counterculture umbrella
that led directly to Satan's doorstep.
The amorphous counterculture movement
had been a favorite boogeyman of conservative adults for years.
Young people throughout the country sought new, experimental, more tolerant lifestyles.
They also fiercely criticized the establishment and the ideal of the American dream.
This trend, combined with the burgeoning civil rights and anti-war movements in the U.S., made many feel that the country was under attack.
After years of worry, the changing nation proved to them that their fears weren't unfounded.
They were very real threats.
In the eyes of these frightened parents, their growing children were poisoned by immorality and short-sightedness.
There were plenty of potential scapecoats, but after the Manson family murders,
a huge portion of the blame fell on the era's popular music.
In a fit of bizarre hypocrisy, many bought into Manson's claims that Satanic messages really were hiding on rock albums.
Though they decried the cult leader as an evil liar, they cherry-picked his claims
that supported their fears.
In a kind of dress rehearsal for the later satanic panic accusations,
baseless rumors were repeated ad nauseum
until a sizable number of people in the U.S. gave them credence.
People started playing albums backwards,
searching for hidden, infernal messages.
In reality, bands like the Beatles
were experimenting with hiding Easter eggs in their music.
For example, using backmasking,
a technique in which a sound is recorded backward onto a track,
the Beatles had inserted a reversed lyric in their song, Rain.
It just wasn't satanic.
Though there were some legitimate instances of backmasking,
not every rumor about it rang true.
When people found something they thought was demonic,
they played it for their friends.
With ample encouragement,
even skeptics could be convinced
that there were devilish words hidden
in the meaningless reversed sounds.
As it turns out,
the human mind has a natural tendency
to search for patterns,
images and distinct words, even where none exist.
This psychological phenomenon is known as peridolia.
Looking into the sky and comparing clouds to animals,
or spotting gnarled faces in tree trunks,
are examples of visual peridolia.
But this can influence our perception when listening to music as well.
We don't always simply hear what is played to us.
Instead, we hear what we want to.
Psychologist Diana Deutsch discovered that
by broadcasting the same sounds through two speakers at slightly different rhythms,
listeners could be tricked into believing that phantom words or phrases were being played.
She also found that the words people heard depended greatly on their mindset and thoughts at the time of the experiment.
However, most people trust their senses implicitly and don't know to expect psychological tricks of the mind.
So, in the 1970s, when fearful parents heard what they thought were demonic voices,
in the music their children listened to.
They panicked.
And for those who believed the messages were there,
it wasn't a stretch to assume that the backwards words
were actually corrupting their children,
swaying them to the side of evil.
Part of this paranoia can be explained
by a long-held misunderstanding
about so-called subliminal messages.
Starting in the 1940s and 50s,
companies tried inserting single-frame advertisements
in the midst of otherwise unrelated cartoons,
and movies. Even though the conscious mind couldn't perceive the brief flashes, advertisers
hoped that the unconscious would be persuaded to act on the ads. Subsequent psychological studies
have largely discredited the original theories behind subliminal messages. In 1975, researchers
determined that flashing the words Hershey's Chocolate during a student lecture did not lead to a
sudden craving for chocolate, for example, even when chocolate samples were readily available.
That isn't to say that subliminal messages are entirely mythical, however.
More recent research has suggested that they can impact a person's choices,
though the effect is more subtle than once believed.
Either way, the idea that backwards infernal slogans can infect a child's mind is completely unsubstantiated.
Nevertheless, it was still a theory in the early 1970s and into the 80s.
At the time, some social psychologists and doctors argued that the brain could,
unconsciously perceive and internalize the secret recordings, but their statements were completely
baseless. Even these learned researchers had been hoodwinked by their own fears and biases.
Ultimately, the truth of the claims didn't matter to concerned parents. They heard what they wanted to,
and for a multitude of reasons, they were already looking for an excuse to declare the counterculture
movement tainted or immoral.
Hysteria around subliminal messages, shocking books like the Satanic Bible, and horrific cults like Manson's,
justified prejudices that parents already held.
But more significantly, the rumors unified a number of disparate groups.
Suddenly, religious groups, conservatives who resisted the social change of the time, and adults who were simply wary of drug use, all had common ground.
The evil behind the curtain was at last revealed.
and to many it all made complete sense.
The youth weren't just rebellious,
and there was nothing innocent about the shifting tide of popular culture.
Everything was orchestrated by a single entity
who pulled the strings in the darkness.
Every moral failing could be attributed to Satan,
and only a strident, unified moral police could stop him.
To some, he was influencing the music that children listened to,
the films they watched, or possibly encouraging the use of drugs like LSD.
Others saw that the devil was drawing young people away from Christian churches,
or fueling the spread of Eastern religions like Buddhism.
Meanwhile, for those who feared cults and serial killers like Manson,
Satan was a violent being who craved debauchery, blood, and human sacrifice.
To those who opposed the rising tide of political and social change,
Satan was instead an insidious cultural force, a seductive whisper that threatened the hegemony
of white, middle-class Christians in the United States.
No matter what a concerned parents' biggest fear, chances were it could be traced back to the
counterculture, and thus Lucifer.
The devil was a vague enough concept that it accommodated Christians of all stripes,
and it provided paranoid suburbanites the perfect excuse to interfere wherever they liked.
Anton LeVay wrote in the nine satanic statements of the Satanic Bible,
Satan has been the best friend the church has ever had,
as he has kept it in business all these years.
And even after millennia, the Dark Lord was still giving.
The fears about Satanic messages infiltrating media
soon spawned a cottage industry of Christian-approved paraphernalia.
As rhetoric about the dangers of the devil in popular music and media multiplied,
churches eagerly stepped in to fill the vacuum.
As Satan's eternal enemy, many concerned citizens felt only their pastors could truly be trusted.
Since people still needed entertainment, they turned to their religion for safe alternatives.
Contemporary Christian music was born in the late 60s and early 70s,
as artists worked to create songs of worship with instrumentation and melody that resembled the popular music of the time.
It was given the church's stamp of approval, something that was safe for children of all ages.
Meanwhile, Born Again Christians wrote inspirational books about their religious journeys,
and as the 1980s dawned, Christian television shows aimed at children dominated the airwaves.
But even with the explosion of Christian media, some stood out from the pack,
like the work of cartoonist Jack Chick.
By the 1970s, Chick had published a slew of short comic strip.
designed to inform children about the devil's devious ways,
and to inoculate their young minds against unholy temptations.
The comics were quick and easily digestible,
with expressive art and heavy-handed Christian themes.
They were eventually translated into over 100 languages,
making them a handy tool for missionaries seeking to proselytize overseas.
But as his repertoire expanded into dozens and eventually hundreds of comics,
the dark side of Chick's Christianity reared its head.
Chick promoted a literal interpretation of the Bible
and didn't shy away from attacking those he saw as enemies of Christ.
His comics included racist, sexist, homophobic, and anti-Catholic diatrives
that warned of satanic conspiracies and threatened his critics with eternal damnation.
Despite, or perhaps because of, their aggressive and bigoted language,
The sales of Chick Comics flourished during the 70s.
They found a fertile audience among the rising numbers of conservative Christians in the U.S. and abroad.
Though they were ultimately just comic strips, they nonetheless captured the essence of many Christian churches at the time.
And it wasn't a message of love or peace, but rather a warning against evil and a call to arms.
Chick spelled it out loud and clear.
Satan was responsible for corrupting every aspect of modern life, and anyone who refused to rise up against him was doomed to spend eternity in a lake of fire.
While Chick spread the word that only aggressive Christianity and moral policing could stand in the way of Satan, popular media at the time continued to fuel the public's paranoia.
More and more people came to genuinely believe that the devil really was on their doorstep.
The news scared them, their churches scared them, even comic books spread the fear.
By the mid-1970s, people had been bombarded with warnings about Satan for so long
that they were just waiting for him to stick his flaming pitchfork through their mail slot.
They were on the edge of hysteria, and all it would take to set them off was one little spark.
When we return, the first ritual murders and the truth about the devil's shampoo.
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Now, back to the story.
During the 1970s, the United States was gripped by widespread fear about demonic possession
and the growing influence of the devil.
A rising tide of moral outrage over satanic imagery and pop culture,
as well as the highly publicized crimes of cults like the Manson family,
created a culture of paranoia.
It seemed like people were more willing than ever to believe in baseless gossip and conspiracy theories,
especially if they played into their outlandish fears.
So in 1975, when a new crop of bizarre rumors spread across the nation, people bought in.
After dozens of Midwestern ranchers started reporting their cattle were being murdered and mutilated,
people suspected that devil worshippers were responsible.
The cows were covered in small cuts, which looked to be the work of a scalpel, a knife,
or possibly some kind of ritualistic dagger.
Cases of dead bovines popped up in Kansas, Montana, and throughout the West and Midwest.
Some of the animals had been mysteriously drained of their blood, fueling wild conspiracy theories.
It seemed like there had to be a paranormal explanation.
What else could account for the fact that there were no animal tracks or footprints to be
found around the animal's corpses?
Surely an evil force was behind the deaths.
While some people blamed UFOs, government experiments, or publicity-hungry pranksters,
the satanic cult theory got most of the press.
Armed citizen militias started guarding herds of cattle at night, and statewide scientific studies
searched for the origin of the attacks.
But the results of the investigations weren't what anyone expected.
It turned out that most of the animals simply died of disease and other natural causes.
Then, small insects and other animals devised.
their organs. The blood hadn't actually been drained at all. It just coagulated and thus
didn't spill out of the tiny cuts made by the insects.
In the end, ranchers were forced to confront the truth that these kinds of deaths had been
occurring for years. For decades, dead cata-like these were considered normal casualties.
In fact, nothing about the incidents was out of the ordinary, and nothing had actually changed.
But instead of accepting the truth, it spawned an even grander conspiracy.
Now, not only did they believe that satanic cultists were slaughtering and drinking the blood of cows across the Midwest,
they wondered if evil people were covering it up.
As is often the case with conspiracy theories, the sensational press was aided by cynical profiteers, clamoring to cash in on the drama.
So-called cult experts and former satanists emerged from the woodwork, eager to testify about the nature of demonic sacrifices.
sacrifices.
Even after multiple investigations failed to detect any foul play, Cranks and conmen appeared
on local news to spread misinformation about the cattle deaths.
They fabricated elaborate and contradictory stories about how the supposed rituals were carried
out and the profane tools the cultists used to suck out the blood of the animals.
These bogus cult experts didn't just look for spots on the evening news.
They also targeted churches and superstitious civilian watchdog organizations.
All were eager to go into detail about their sordid satanic pasts, and to warn the youth
about the ever-present darkness for a price.
But the rumors about cultists' ritually slaughtering cattle weren't just fueled by smooth-talking
cynics.
They were spread by average people, desperate to make sense of a confusing world.
And there was certainly evil lurking in America at the time.
killers and even a few genuine depraved cults who committed a slew of horrific acts during
the 70s and 80s.
This mixture of sensationalized truth, genuine mysteries, misunderstood psychology, and misleading
conspiracy theories was difficult to sort through.
In some ways, it was simpler to believe that a single overarching evil like the devil
was deliberately pulling the strings.
Unfortunately, blaming Satan for all of the world's problems allowed some bad
actors to go overlooked. It also unjustly victimized innocent targets. As time went on and malicious
stories multiplied, they became even more outlandish. During the 1980s, the amorphous mob of
conspiracy theorists turned their sights toward one of the largest corporations in the U.S.
Procter & Gamble, best known for their head and shoulder shampoo, Procter and Gamble started
receiving mounds of threatening letters from anti-Satainists. The messages
claimed that Procter & Gamble's logo was the work of the devil. At the time, the insignia consisted of
a man's face in a moon next to 13 stars. The stars were actually meant to represent the 13 original
American colonies, but critics believed they were evidence that the company allied itself
with the Prince of Darkness. The myth was based on a verse from the Bible. Revelation chapter 12
verse one states, and there appeared a great wonder in heaven, a woman clothed with the sun and the moon
under her feet, and upon her head a crown of 12 stars. The letter writers alleged that the logo made
a mockery of that verse and was thus satanic. They also claimed that the devil's number, 666,
could be made if you drew lines between the stars. According to conspiracists, that meant
that Procter and Gamble had signed a pact with Satan.
Some even alleged that the company sent money to the Church of Satan.
The allegations were primarily spread by pamphlets passed out by evangelical churches.
In shopping center parking lots concerned citizens informed their neighbors
that they were washing their hair with the devil shampoo.
As absurd as the story was, it resulted in a genuine headache for Procter and Gamble.
Some retailers caved to public pressure,
and stopped carrying their products.
In 1982, the company received more than 3,000 letters a week,
complaining about satanic imagery,
so they hired four full-time employees
who were solely devoted to answering every message.
Every year, it seemed, the rumors became wilder.
Finally, in 1985, Procter & Gamble changed their logo
to quell the outrage once and for all.
Though it may have stopped some of the criticisms,
moves like these only legitimized the absurd accusations in the minds of conspiracy theorists,
and the more anti-Satanists felt that their claims were validated,
the more they loaded the powder keg for the future panic.
Later in our satanic panic special, we'll explore exactly what happened when it did.
But for now, remember, people had been flooded with propaganda from all sides
about the contrived threat of Satanism for years.
It was an environment where an extremely vocal group of people
legitimately believed they were fighting an eternal war with the devil.
There were no rules, but there would be casualties.
Thanks again for tuning into our Satanic Panic special.
We'll be back Thursday with part two of our cults and serial killers crossover event.
We'll explore the real and terrifying serial killers that fueled the Satanic Panic.
For more information on the history of the Satanic Panic,
Satanic Panic. Amongst the many sources we used, we found Jeffrey Victor's article,
Satanic cult rumors as contemporary legend, extremely helpful to our research.
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Serial killers and cults were created by Max Cutler
and our Parcast Studios originals.
Executive producers include Max and Ron Cutler,
sound design by Russell Nash,
with production assistance by Ron Shapiro,
Carly Madden, and Joshua Kern.
This episode was written by Terrell Wells,
with writing assistance by Abigail Cannon,
and stars Greg Polson and Vanessa Richardson.
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