Kyle Kingsbury Podcast - #200 Wade Lightheart

Episode Date: May 22, 2021

I finally got him fam! Wade Lightheart is at face value, the founder of Bioptimizers, but there’s so much more to this beautiful man. We get to hear a bunch about his incredible background and the path that brought him to the fulfilled human before us. I also got him to dive down a bit of a rabbit hole on Magnesium and its vital role in our health and wellness. Connect with Wade:   Website: www.wadelightheart.net - www.bioptimizers.com  Instagram: @wadelightheart - @bioptimizers  Facebook: BiOptimizers  YouTube: Bioptimizers  Show Notes:   As always, head over to magbreakthrough.com/kingsbu and use code KINGSBU10 at checkout for an additional 10% off.  Awesome Health Course/84 Day Course  Sponsors:   Four Sigmatic KKP listener exclusive deal ont he best Fungus based products in the game! UP TO 40% off select mushroom coffee bundles! You have to go to  Foursigmatic.com/KKP and enjoy fam.   Sovereignty Head to https://sovereignty.co/kyle/ to grab my favorite CGN/ Nootropic. Their flagship product Purpose is back and better than ever as PURPOSE+. Head to the link above and use codeword “KKP” for 20% off.    Organifi Go to organifi.com/kkp for some Green Juice, it’s my favorite way to easily get the most potent blend of high vibration fruits, veggies and other goodies into your diet! Click that link and use code “KKP” at checkout for 20% off your order!   Belcampo Meats Go get my absolutely favorite regeneratively raised meats. They have incredible recipes and products as well as a SWEET deal for my listeners. Get 20% off by going to belcampo.com/kingsbury  Connect with Kyle:   Instagram: @livingwiththekingsburys   Youtube: Kyle Kingbury Podcast  Kyles website: www.kingsbu.com    Like and subscribe to the podcast anywhere you can find podcasts. Leave a 5-star review and let me know what resonates or doesn’t.

What's up, y'all? We're back. We got Wade Lightheart on the podcast today, and Wade is a guy that I've been following for some time. First heard him on my dude, Paul Cech's Living 4D podcast, like many other guests. Just a really, really fantastic and fascinating story. He was a bodybuilder. He's researched a ton of stuff. He's taken a deep dive into the pitfalls of current healthcare and come up with a lot of stuff through his research and development on his own and with his partner. And they formulated bioptimizers. They're doing great stuff. These guys are absolutely incredible. But Wade has a particularly cool story and he dives and divulges into a lot of stuff on this podcast that he's never talked about before. So I felt really special getting him to open up like that and take a deep dive with me. There are many ways you guys can support this podcast. Please leave us a five-star rating so

other people get to hear about the show and check out our sponsors. They make this show absolutely possible. We can't do it without them. This episode is brought to you by Four Sigmatic, a wellness company that is well-known for its delicious mushroom coffee. Four Sigmatic's mushroom coffee is real organic, fair trade, single origin Arabica coffee with lion's mane mushrooms for productivity and chaga mushrooms for immune support. Y'all know I love mushrooms. I mean, this stuff is absolutely loaded with a very high dose of lion's mane which is one of the most famous mushrooms by now on the planet thanks to companies like four sigmatic i actually had taro uh the ceo of this company back on the show maybe two years ago now i gotta run it back with him because he's

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you can brine and do things slowly, they have recipes for that. They've got everything you could possibly think of in the highest quality ingredients possible for yourself and for your families. Go to belcampo.com slash Kingsbury, and this will auto-apply the code to hook you guys up. And of course, we will link to all this in the show notes, but belcampo.com slash Kingsbury, and you'll get an auto-application of that code. Love y'all, and welcome to the show, my dude, Wade Lightheart. Wade Lightheart, welcome to the show, brother. Great to be here, Kyle. Thanks for having me. Yeah, absolutely. I first heard you,

this is getting old quick, I'm sure, from my listeners, but I first heard you on Living 40 with Paul Chegg and absolutely loved your story. Talk about your life growing up and the trajectory that's brought you to where you are today. Yeah, thank you. Well yeah i guess it start it was all relatively normal i was just a kid that grew up in a small town canada um a blue collar family um with good values my mom was kind of like a really devout christian woman and my dad was a total like street fighter, badass. So it was an unusual combination with my parents, but life was relatively normal. Kenna played hockey and sports and went to school. I was very frustrated in the education system

by the time of grade three because they had stopped advancing people. And so there was some frustration there, I think because of the school system didn't cater me, but everything changed when I was 15. And at the time, oftentimes, I think a lot of people, there's moments in our lives that shape our destinies. And there was a short window that set a cascade of events that set the course of my life today.

And that was one, we moved from a village of a couple thousand people maybe to 35 miles away. And it was literally five miles up a dirt road to where my family decided to live. They were caretakers for a very wealthy family in a private resort. So I was literally, I had the uphill both ways in the winter resort so I was literally you know I had the uphill both ways in the wintertime I take a snowmobile out to the bus so I became very isolated and I wasn't very happy about that at 15 however it did provide me something that I think became valuable tool later and that was I was forced into a semi-isolation and in that you become very reflective and contemplative simultaneously I was exposed to various different stratas

of humanity so there was the blue collar people that say my parents and you know they need like the people that in the little neighboring community and, you know, the people that are, you know, cutting the grass and working on the fishing boats and working in the lumber mills and things like that, very hard labor. And then there was the middle class that would come in as for business meetings at the lodge with the owner. And then there was the super wealthy, which was the owner in his group. And so I got to be exposed to a variety of different stratas. And that was interesting. And then the second thing that happened right after this was my sister was diagnosed with Hodgkin's disease, which is a form of cancer of the lymph nodes. And I watched her go through the medical model for the

next four years before she died at the age of 22. She was four years my senior. And that had a huge impact on me because I recognized that, well, your life isn't a guarantee and your health isn't a guarantee. And I was left with the naive question as a 15-year-old, we would take her home from chemotherapy treatments and things like that. And she'd be, you know, we'd stop five or six times on the 55 mile drive home and we'd have to stop so she could vomit, you know, six, five, six times on the way home. And I remember thinking to myself, gee, the treatment seems worse than the disease. Well, you know, and so I didn't have a confidence in say authoritarian systems, not to put the medical system, but I had the education system that I was suspicious of. And now to put the medical system but i had the education system that i was suspicious of and now i had the medical system that i was suspicious of and then the third

but that set me up for one other piece and the third thing was at this this is all very small window my sister gave me a bodybuilding magazine it was a muscle and fitness and it had choice of clotto on the cover hood a blonde guy like me and he had all these muscles and he had two pretty girls on the cover and he had just won Mr. California and they were talking about this life living in California and all this sort of stuff and I was like wow this looks really cool maybe if I had these muscles and so I I built a gym in my barn um you know with sawhorses and pulleys and things like that kind of looked like Rocky when he fought Yvonne Drago in that movie. It was very much like that. And I started training and I found Arnold Schwarzenegger, who was the biggest television star in the world, a former Mr. Universe, Mr. Olympia competitor. He

was married to American royalty at the time with the Kennedy family. And he had a book called Education of a Bodybuilder. And in that book, you know, he said to me, I always think of him, he was my mentor. And when I read a book, I see the author talking to me. And he said, you know, you can achieve anything in your life if you have hard work, self-discipline, and a positive attitude. Well, everybody I knew worked hard. The work that people were employed with within my you know social economic class was very hard and very tough and all the men were rugged people and the women worked very hard and their in their duties and it wasn't hard but this whole idea of self-discipline and a positive attitude was not something I had heard before it was not part of the social construct from which I was in. I was like, I embraced those principles and that sped me on my way through my career and

going to exit, taking exercise physiology at university. And then beyond that, through my various levels of my fitness career, leading to Bioptimizers today, many, many years later. That is incredible. Yeah. It's funny how many people, I mean, some people just don't get it, but it's funny how many people i mean some people just don't get it you know but it's it's funny how many people were affected positively by arnold in the bodybuilding era you know that was my first entry point into my dad had subscriptions to um muscle and fitness

and uh bill phillips magazine yeah flex all those, you know, and I was looking through them and I was, I didn't, I didn't care. I don't really want to look like that, you know, with the Tanner and all that jazz and shaved body. But, um, I loved the physical appearance, you know, especially before in that era, you had guys like Frank Zane and, um, different people that, that they had, they had a very svelte midsection. You know, they tapered in, they looked more athletic. And then I'd read about guys like Flex Wheeler who ran wind sprints and could do the middle splits. And I was like, oh, okay,

these guys are like doing ballet on stage and still can wipe their own ass. And, you know, like it wasn't what it transitioned to later, you know, still above and beyond where bodybuilding started, but seeing that trajectory, it was a huge influence on my life. And I think that as people dove deeper into the brilliance behind it, certainly there's pitfalls, but there is a lot of brilliance. I read a modern day encyclopedia of bodybuilding by by Arnold and it was like, holy shit, you know, that something that stuck with me for over the years and anybody that I've

done, you know, when I was a fighter in the UFC, I did a lot of personal training for people and things like that. And I'm, it's so funny how bastardized bodybuilding is because they'll give you your training, their training split. But in, in the encyclopedia of bodybuilding, he's saying like beginner and intermediate levels are all complex exercises. And that flowed very well with what I was learning at Arizona State with Joe Ken, Big House, and Westside Barbell. A lot of that stuff is like you're training compound movements because you're training for a movement, not necessarily for muscle group. But when you get into these dumbbell kickbacks and

French press and single leg hamstring curls and all this other stuff, I think that's where it kind of lost its athleticism and became more for aesthetic than for physical movement. But either way, I know I'm going off on a tangent here. I mean, I say that to mention that Arnold had a wealth of knowledge, not just on the body, but he had a wealth of knowledge on manifestation. He had a wealth of knowledge on making your dreams come true. And you know, his, his story's pretty, pretty freaking phenomenal with where he came from. So I could see how that would be a big inspiration for you. Yeah. I mean, I think, you know, if I think it was Joe Weider said that when Arnold Schwarzenegger landed on the United States shores, his total subscription rate was 500,000, which was impressive.

And then when he retired in 1980 for the final time, the subscription ratio was over 7 million. And Arnold Schwarzenegger made the today's fitness gyms popular there was bodybuilding at the time when Arnold was there was very small group but you you caught something I think that was very important and this is something that I think maybe the most valuable component you touched on and I think Arnold's capability of visualization was certainly in what people would say the Joe Dispensa zone, his visualization of what he was going to be and how he was going to go and his almost trance-like state in his workouts. And, you know, if you look at great fighters and great athletes, I can think of the tennis star who won Wimbledon and they interviewed him and he said well how does it feel

to will to to win wimbledon and he says well it feels exactly like how i visualized it 10 000 times so i think that's an understated aspect because i mean you know i mean you're you're no uh you're very aware of the pain that is involved in combat sports and you know the fear that goes along with it but your visualization of what you want to have happen or who you want to be is what can push you through extraordinarily difficult circumstances and i think that's a message that everybody can resonate with, like, you know, pick a big vision and, you know, work backwards from it and take the next step. And that big vision can carry you through the darkest parts of our lives. And I think that's a message that everybody needs to hear today. Because, you know, it's, if you're going to be

living in this thing called life, you're going to experience pain and suffering and adversity. And if you can find a meaning in that through a strong vision and a set of values, I think that's what really martial arts is about or any craft, which you cultivate to a high level of proficiency. Absolutely. Yeah. I mean, that's, that's you know, our, our, our good friend, Paul check that's that's Dr. Happiness, you know, and his last four doctors you'll ever need.

It's Dr. Happiness that brings the vision or the dream that allows you to put in the work each day and have the discipline because there is that beautiful dream that you're dreaming into reality that makes it all worthwhile. And it's kind of hard. It's hard to dream big enough for a lot of people and actually believe it. You got to believe whatever it is that you're working towards. If it's out of reach, then it's always out of reach and it's not going to come to fruition.

But I think that's a big one. You make a great point there. And I always share this with people because I get interviewed periodically. And they said, well, Wade, you've had all this success in all these areas. And they're like, well, what would you contribute to? And I said, I don't know. I think I was either too stupid or stubborn to quit. I didn't have skills in bodybuilding. I had no business being a bodybuilder and that turned out all right. I wasn't a natural business person and that turned

out all right. And, you know, so I had these things, But what I did is I went to the farthest point that I could possibly imagine myself as a teenager. And I think as a youth, it's easier to maybe grasp those long distant visions. But I did work backwards from that. So for me, it was, I want to compete at the Mr. Universe. Well, to be the Mr. Universe, you have to be a national champion. To be a national champion, you have to be a provincial champion. To be a provincial champion, you have to be a local champion. To be a local champion, you need to have some muscles. To get some muscles, I need to do some workouts. And so you can bring it if you work backwards from the big vision. Now, I never ended up winning the Mr. Universe or the Mr. Olympia. I got to the Mr. Universe, and I carried as far as my physical capabilities could take me. But that opened up a whole bunch of doors that I didn't imagine, which led to the ultimate expression of what I wanted to do. And it turned out even better than I could have imagined as a 15-year-old.

Yeah, I think that's one of the beautiful things. You know, sometimes we—I, I'm seeing obviously a huge mirror here with my fighting career. I didn't, I didn't ever necessarily, you know, it wasn't a lifelong dream to be UFC champion. I think I was 11 or 12 years old when the first UFC started coming out and I loved watching it, but I wasn't like, this is what I'm going to do when I grow up. And, um, you know, I, as I got into MMA, it was like, cool, let's see how far we can go. Then when I was in the UFC, it was like, all right, let me see if I can win a belt. And I never got there, but I got a lot further than I thought I ever set out for.

And I learned so much along the way, like the juice was worth the squeeze, you know, it was worth it in every facet. Yeah. And I think that's part of, um'm a big fan of Jordan Peterson, and I think he expresses that it's about going on an adventure in life and, you know, embracing the risk. And of course, as a UFC fighter, I mean, it's hard to embrace much more risk than that, than maybe going to war or something, you know, where're shooting at you but it's you're going to pay a price in life regardless we all end up dead uh why not go on the adventure of your life while you're in it and i think that's a message that people really need they're so concerned with their social media profile or what um you know their commentary might say or this person or that as opposed to saying you know let's just go let's go, like you said, let's go see where this leads and take the adventure. And so what if you go broke?

And so what if you get broken down? So what if some relationships don't work out? At least you put forth your effort, and usually the self-discovery is worth the adventure. Absolutely. Yeah, I'm actually, I'm reminded of something. I just brought up this topic not long ago. Have you read, what is it? Sapiens and Homo Deus? I have, I think. You've all know what Harari is amazing. Yeah. Amazing. And so in, and I loved them both, but in Homo Deus, he talked about the potential of down the road,

you know, with medical advancement and technological advancement, the potential for humanity to not become immortal, but a mortal, meaning that they live forever, set aside, you know, some type of accident, like a car accident or getting your head chopped off or getting shot in chopped off or getting

shot in the brain. You basically, you live forever unless you have the deathly accident. And he said, if humanity ever reaches this stage, what we'll find is there'll be a lot less people that want to risk their investment. So right now we have Laird Hamiltons in the world that are willing to ride 50 foot waves and get towed in and totally change the sport of, of a big wave surfing. We've got, you know, my buddy, Andy Galpin, who was a Navy SEAL, who still, you know, does a base jumps and jumps off, you know, 30,000 feet with an oxygen mask and a, and a squirrel suit. We've got guys that like truly, you know, they might be, you know, Oh, extreme sports, that kind of thing. And it's like, yeah, but also there's a fear of death. That's what makes it exciting.

But at the same point, they're saying yes to actually living. And one of the downloads that I had recently, especially through this pandemic, is how many people aren't living right now? You know, like we think of this down the road in Yuval's, you know, picture of the one possible future with immortal beings. And it's like, there's very few people right now that are actually laying in on the line and saying yes. And I don't mean just laying their life on the line

for an extreme sport, but not a lot of people are digging in and saying like, I'm willing to take the risks necessary to truly live. And you brought up Jordan Peterson. I know I'm rambling here, but you brought up Jordan Peterson. I know he's learned a lot from Joseph Campbell. And for anybody that wants to dive deep, the power of myth is phenomenal. But through the hero's journey, I think a lot of people are getting stuck in the refusal phase where they see how they can make it through. They understand the challenges that are ahead, and they say, nope, I don't want it.

Well, you know, we've exchanged comfort for happiness or adventure. And I think the human spirit requires growth and development and why we're attracted to these stories or historical figures who you know beat the odds and went forward and we're all the product of um 10 000 generations of heroic journeys whether that's you know mothers carrying their child after their village has been burned across some horrific thing or, you know, men going to war with warring tribes that were trying to destroy their family and giving up their lives. But and so on and people who sailed across the oceans and hiked over the mountains and experienced extreme levels of hardship, which are for most of us are not comprehensible. I mean, if you read Francis Nagano's story, for example, the current, you know, heavyweight champion in the world, I mean, it really puts into perspective how comfort,

how comfortable we've become. And there's a cost to that comfort and i think the cost is the contraction of the human spirit and there's this this ease that has crept into the world of convenience it's all about convenience and we've actually turned the efficiency mechanisms of our uh which come with the physiology of our brains which you want to preserve energy as a survival mechanism but we've become so technologically advanced recently is that people have forgot that the human spirit the is is far greater than any technological innovation. I always think of kind of Darth Vader and the Death Star comment

where he's telling the general was like, you know, he's telling him that the ability to destroy star systems is insignificant to the power of the force. And I really resonated with that statement because that is the realm of the mystic, the realm of the hero's journey who eventually becomes the mystic because what he's been able to access as an individual has become

kind of a mythical it's a mythical energy which is frankly in every single person if it's but oftentimes it requires a dragon to come to downtown and burn the village. And maybe that's where we are in society right now with the current situation. Yeah, I absolutely love that. And I think that, I mean, I don't love that that's where we've kind of pigeonholed ourselves, but I love that what you're speaking to, this potential of the force, it is within all of us. Like the Neo in the matrix is each and every one of us. It's untapped. Yeah. Yeah. And Luke Skywalker is every single one of us. Yeah. Christ is every single one of us. Absolutely, brother. Well, let's continue on your path. You know, obviously I can't imagine what it would be like to lose a sibling at a

young age. It's clear to me as an outsider looking in that that had a big impact on you and why, obviously, I shared some of the same sentiments towards education and the medical system from a very young age. You probably took a deeper dive into health and wellness and understanding macros and micronutrients and things like that through your bodybuilding career. What allowed you to continue to develop on this path in terms of understanding reality different and wanting to do what you do in the world now? Well, because I think you're familiar with some of these areas, I think we'll go into

places I don't normally chat about. And when I was 22 years old i was at university i was in my final year of university and i was experimenting i was running all sorts of experiments and one of them was using lsd and had a physics uh actually he turned out being a i don't know if i can say that yeah i could probably do it he was uh he ended up becoming the head of the gottlieb space center many years later and he was this physicist and i was this jock and we did all these experiments and one of those things in consciousness research we were experimenting with lsd and we would kind of do all these you know mental trials and uh and kind of look into how our brains worked and you

know the suspension of time and all these kind of body identification things. And unfortunately, one time, or maybe fortunately, I obtained some LSD and I believe it was cut with strychnine, which is a rat poison, which sometimes is used and I overdosed. And when that happened i i went through the death experience and from the death experience and i was brought in to the presence of divinity which didn't judge me by the way i judged myself within the perfection of that and i had a life review and then i was taken through various levels of hell into different realms and through a number of different incarnations, which was pretty wild for a guy that had never had any exposure to reincarnation, consciousness, research, psychedelics. You know, everything was pretty, pretty rural and bland and concrete. And having survived that experience and come back, it recontextualized my view of the world so radically that I was then like, well, much of the things that people were chasing seemed to be like kindergarten. spiritual realms and meditation and got into Eastern philosophy and mysticism and, you know,

psychological capabilities of the human. And that sent my direction certainly in a radically different course. Yeah, I'll say. I had heard of that before as, you know, the Strychnine stuff as either it was true on occasion or it was a CIA thing. And then I just don't know if what was conspiracy theory or what wasn't. Did you actually, because it prevents you from breathing, did you start to asphyxiate on some level? Yeah, I thought I was dying.

I felt that I was dying. And then if anyone's done LSD, then I remember feeling that death was dying and then you know if anyone's done LSD then I I remember feeling that death was coming and I ran out into the hallway to to fate I decided that I was going to face death and I was going to fight it with everything that I had and I went through a number of different things I'm gonna know the deals that take me two weeks but at one point I completely passed out and lost consciousness and that's when I experienced a death experience and for people who've ever done that you just don't normally pass out on LSD and so yeah it was a deep dive and fortunately I came out of it and what was interesting is I felt

that all in that time and about two weeks after I felt like you know a piano was going to fall on my head or something because it felt like all possibilities of life actually existed. But we're conditioned along a causality paradigm, a Newtonian paradigm of A goes to B, B goes to C, goes to D. So we're actually not witness because of the way our structure of our brains are is that we see life as kind of this linear pedestrian world and in this case i really believe that i died in that quantum reality if you were but somehow was able to jump into this other uh potential timeline while retaining my awareness of that time and it happened when i was 22 which was the same time that when my sister died. And that was quite interesting. And, but I, you know, somehow I was able to get through it. And from that, I realized

that there was a whole different paradigm of possibility. And if we think about it, you know, the things that happen in our life, okay, yes, there's this kind of linear life, I get up, I eat my breakfast, I work out, I do this podcast, I do whatever your routine is. But the things that really impact our lives, it's almost not predictable. You know, you walk down the same street every week or you go on all these different trips and then you meet the love of your life and or you're involved in some tragic car accident or some sort of unexpected you get an illness or these unexpected things happen to us suddenly without prior warning or advance in life and they're oftentimes uh invitations disguised as as tragedy and it's an it's a it's it's interesting how that happens or it's sometimes it's it's the unexpected uh gifts that life brings and so those don't seem to come from a linear realm they seem

to come from a non-linear realm something that you can't necessarily predict um and it's important to be able to recognize those and to be able to take up the adventure when it calls. Absolutely. I just recorded, this will come out later than our podcast. I'm going to get ours out next week, but the quantum revelation author, Paul Levy, it's a fantastic book. He really marries quantum physics to spirituality. And it's told in the way that I think bridges the gap for anybody coming from one particular angle to this topic. But yeah, what you're speaking to there, and spoiler alert for people

who haven't read the Harry Potters, I just finished with my son and it reminds me of the end, how Harry comes back. These parallel realities that exist within and then maybe the know, maybe, maybe the Wade that died actually did take a death. It also reminds me of the immortality key with Brian Maruscu. Have you heard of that book? Yeah. So this, this idea, whether it's true or not, but that in early Christianity, these were mystical Christians, you know, the Gnostics and

people like that, and that they had carried the traditions from ancient Greece with the Eleusinian mysteries and likely prior in through ancient Egypt and maybe on back to Atlantis. But this idea, this concept that we would initiate ourselves through a death experience so that we would then, you know, death, die before dying, so we would truly know how to live. I believe that is so accurate. And as I think it was, you know, I'm a 70s and 80s psychedelic guy. So, you know, Pink Floyd, I think it was that men lived lives of quiet desperation. And yeah, hanging on in quiet desperation is the english way i believe was one of the lines and and it and i think there's a quiet desperation that is spread across the public right now and part of it is because people have outsourced their sense of authority to other people under and because they're so fearful but if they might die whether that's an ego death amongst their friends because they're

choosing to support an idea that might not be supported by the people in their group or there's they're worried about what their boss is going to say or what their social media tyrants are going to cut them off or whatever. And people are looking through this lens of what is the comforts of life that you've acquired in the acquisitions. Because we're living in this super extraordinary state of unbelievable levels of wealth. I'm always blown away but you know we have these phones for example most people have these phones which is a broadcasting station it's a it's a repository of virtually every single great thinker that ever was available is available at the touch of a button and in long or summary form we have the ability to communicate like we're doing now. We have access to virtually everything and people are scared of their own shadows.

And then we kowtow to those who choose to be our, what I call, weak tyrants. Yeah, absolutely. There's no doubt about it i've got a um my buddy jp sears who's been on the podcast i love him he's got some really cool shirts and i've got i've got one of his new ones this is fact i don't trust the fact checkers and i've been wearing that around texas and i've it's amazing how many head nods and smiles and yeah man i agree you know um and and not so much in man, I agree, you know, um, and, and not so much in the city of Austin, you know, the, the, the, the, yes. Well, Austin has become a satellite of

the, of the problem of, of Silicon Valley, you know, which it's a weird, which is an inflated sense of importance. It's a very weird, very weird thing, you know, and that, yeah, that inflated sense of importance. I really recommend people read my favorite book of 2020, The Madness of Crowds by Douglas Murray. Just a fantastic expose of what's off culturally that allows for cancel culture and shit like that to exist. But aside from that, just speaking back to what you were saying,

on people that maybe are on the fence about going against the grain or speaking their truth or really, you know, wanting to take a closer look and maybe they have taken a closer look at what appears to be real about, I mean, look, you know, the first inclination that I had that something was off was simply from a health and wellness standpoint.

Like our government has never looked out for us on food. We spray nasty ass chemicals into the ground. There was an advertisement from the CDC for DDT to be sprayed into our plants. And what they showed in the advertisement was people, you know, them spraying these giant sprayers in a field right next to people having a picnic. You know, they're out on park benches eating sandwiches

and they've got their 1950s clothes on and they're smiling and dancing and breathing in these fumes and like, DDT is so safe, you can sniff it while you're eating. It's like only after the fact. Yeah, I saw pictures of them spraying babies. Yeah. And you see that. So it's only after the fact where we're like, oh, we're running a human experiment. The powers that be are incentivized to not figure it out until later. And here we are still in the human experiment, experimenting with a brand new shot

that's never been taken before and experimenting with social engineering and all sorts of different things. But I just offer that, you know, like JP told me, he said, as it turns out, and this was a gift to me because I was on the fence with following and the podcast and all these different things. And he's like, you know, I was worried about that too. And he had 2 million followers on Facebook. He's like, I was worried about that too. But as it turns out, there's a whole population of people

that actually want to know the truth. And for everybody that's left, I've gained more that want to know. And I think that's a really good head nod for people that are uncertain about where they may stand with their family or where they may stand with their friends or where they may stand in their job. And if we continue to wait on somebody else to be the Luke Skywalker of the day or somebody else to be the Neo in the Matrix, we're not going to have enough to stand up for ourselves and really change the course of history from where we stand right now. example of how courage is contagious and you know he's got a new family he's got he just had a little baby and with his lovely wife amber and he had a lot to lose by taking a stand for freedom of speech and courage and you know um was attacked i know we were one of his early sponsors because I believe that comedy is one of the best forms of education. And I love supporting comments. I think it's why people like Joe Rogan have become so popular because they're able to recontextualize the insanity of the human condition in a way that allows insight to happen. And JP has done a fantastic job of spreading that. And, you know, he's also a testament. He's extremely fit. He's very thoughtful.

He's articulate and he's funny. But most importantly, he represents kind of the jester, the fool in the arcana, which in order to become a master, one has to be willing to be fooled. You have to be willing to be laughed at and condemned. And by doing that, you gain, I think, a certain level of wisdom in that, you know what? The condemnation of others is not so bad. In fact, it's sometimes more desirable

than the acknowledgements because who wants to hang around a bunch of people with fake smiles and at the you know at the wine and cheese parties that's uh you know poo-pooing this and contemptuous of every other expression of life and you know projecting their ideas and values onto other people and condemning others for their their brashness or their unrefined tests or not being part of the, you know, kind of this conceptualization of elitism. And, or, you know, the radicalness that has emerged

with just these crazy ideas and rewriting history through a very narrow lens as opposed to having balanced journalism. And what's interesting is comedy has now superseded journalism in our society. You know, the comics are talking more truth than what is purported the trusted authorities. It absolutely comical it is it's it's comical it's ironic it reminds me of uh you know a quote that check always drops is that i think it's i think it's one of roomie's quotes that in order to know god what's one must first become a heretic yes and that just resonates so so absolutely true you know and i really love jp and the work that he's doing. And I love the work that

you're doing. You've built a wealth of knowledge. I appreciate the deep dive in LSD. I know we could continue on that. And maybe if there's more along that path amongst the medicines, perhaps you can divulge. But tell us more about what you continue to educate yourself with because you have a wealth of knowledge and it's really where I started. When I was fighting, I wanted to know everything I possibly could about the human body because if I could be more flexible or if I could lose more fat or if I had an easier time cutting weight, then I knew it would help me in the cage. Talk about your continued education in terms of understanding everything about the human machine, because you understand athletics and everything, and I want to take a deep dive into bioptimizers and what you guys have created. that you enjoy doing is that there is a connection with this wondrous machine which we seem to be inhabiting called the human body uh which is i mean once you really start

investigating it it becomes fascinating and in application of sport um what happens, you know, sport is going to expose, say, the limitations on the higher end side. And by doing that, it forces someone who wants to, you know, achieve a certain level of skill level to embark upon, well, how do I overcome what is my current limitations or perceived limitations to get to a component where I'm able to do the things that I want to do, whether that's throwing a strike, whether it's building muscle, whether it's, you know, running or some skills associated with sport, you eventually lead to physiology. And in physiology, you start to develop self-awareness and there's a separation in both your body and your mind and that you're, you are execute your consciousness, if you will. And people will call that mind,

whatever you want to call it is, is executing a set of physical tasks that you may or may not be able to do in sports. You are continuously coming up with failure. In other words, that you're not able to execute the thing that you want to do and so you have to understand well why can't i do that when you you know whether that's having extensive cardio or a skill set you know wrestling or grappling or striking and you start learning and drilling it and then you start to see that oh i can make these changes and then of course you seek out masters someone who's able to produce that skill and they are able to insight well you know if you, if you do this and do this, well, then you can develop that skill. And many of those are related to conditioning the body. And then you start to see, well, if I eat crappy food and try to do this

versus eating good food, I'm able to, good food, you know, makes a difference. And then you run into challenges in life and challenges for the most part, all the people that I'm very impressed with in the health and wellness field particular, which is my field of interest, almost all of them have experienced extraordinary challenges. And like the best companies are usually the companies where the founder had some terrible situation that happened that nobody could help and they went on this journey to figure out what is and made some discovery and turns out that that product or that service was able to help you know thousands or tens of thousands and of people that story is

all too common amongst what i would call the best the best companies and the best educators and for me um after competing at the mr universe contest in 2003 i gained 42 pounds of fat and water in 11 weeks and and i met a master afterwards this dr o'brien who told me that i had learned to build the body from the outside in, not the inside out. And he instructed me in the ideas of enzymes and probiotics and digestive health. And this was radically different than anything I'd learned. I'd learned the physiological capabilities of training and the dietary components to a quote-unquote performance-based diet and performance in this case was um an aesthetics component in bodybuilding and but i i was my original 15 year old self started training because i wanted to be healthier and stronger because i wanted to avoid a fate that my sister had and so the opportunity

that came out of that collapse humbled me enough that i needed to know something because i said to him i didn't know what he's doing and that's's when he said that quote, you know, I'm going to teach you how to build a body from the inside out. And from that, I recognized that in all my nutrition training, all my education in university, especially back in the time that I learned, I started in the 1990 in university. So it's a long time ago. And, but this time was 14 years later. And even though I had the best coaches, no one had talked about this. And that was that, you know, people always say you are what you eat. Well, there's a really important digestive process that undergoes this process.

And through this process, we need to be able to turn our food into building blocks and energy. And the technological innovations of the last 80 years have changed our food quality. It's disrupted our microbiome. It's destroyed the enzymes presence. We're consuming all these factory foods, which exhaust our ability to convert food into useful materials and if you don't convert your food into useful materials what happens is that you build uh you you end up sick or you end up having an improper digestive system and poor digestion leads people um into a whole

host of diseases and and so i began to learn these principles, apply myself, and then we coached thousands of people because I wanted them to avoid the similar fate that I did. And that turned out all right. And then eventually that led to our company and that led to, we were always into human performance and how do we optimize it? Both Matt and I were personal trainers and advocates and we loved it. And so we went forward and that became an awesome journey as well. And now today Bioptimizers is one of the most trusted and recognizable brands in what we call biological optimization, optimizing every single point, including digestion, the health, the nervous system and brain function in the body. And we're working through it in a systematic way. Absolutely, brother.

You covered so much there. You know, are you vegetarian or vegan? Yeah. You know, I always laugh about this because, you know, labels are really interesting. Well, yeah, I figured I'd ask because I don't know if plant medicines played a role in this or not. I just think that one of the things I want to tie into is the importance of digestion for everybody, but specifically for those who eat and consume a whole lot of plant material.

There can be genetic components that can only be rewritten through a lot of the digestion additives that you guys have created, the helpers, I should say. Yeah, well, so let's back the truck up. So I grew up living in the woods and my mom growing an organic garden, which we used to make fun of her because we didn't understand the power of organics. But I was very lucky when I went to university then I was eating non-organic food and I was like oh okay well this isn't the same thing and that led to my study of just basic nutrition and then so I grew up you know hunting and fishing and all these things in a rural community so I was I would say my foundational components was just a regular diet of meat and potatoes sort of thing. But in 2000, I went through another life-changing experience when I got involved in spirituality through another inadvertent exploration of consciousness. And I read a book about six months after I started meditating by a

guy who was Swami Sri Yukteswar was his name, which was Yogananda's guru, wrote Autobiography Yogi, and it was called The Holy Science. And he put forth a set of suggestions that would advance my meditation practices, which was the suggestion of a plant-based diet. So I said, well, you know, I'll just experiment with it. I don't know know it seems like a decent argument this guy's putting forward and i did it for two weeks and that went well and i went another two weeks and that went well and so then i went two months and i just said i guess i won't eat meat anymore so i haven't eaten meat in the last 20 years. I do have eggs occasionally and I'll have cheese occasionally. You know, I'm not like a vigilante. I mean, I had an extraordinarily disciplined life for about 20 years when I was a competitive athlete and I learned a lot from it and I gained a lot from it, but there was also some limitations so i identify as that's the word you use today i identify as a as a as a plant-based guy so people would call me uh basically a vegetarian i guess i did do a raw food diet for two years as an experiment which was extraordinary i learned a

lot there were some limitations and it certainly is if you want to be the outcast at any social occasion, be a raw food, uh, vegan. I just, I, and that was cool to do. And, um, so I think I've explored a whole gamut and it just works for my physiology and Matt, my business partner is a keto guy. Cause that's what works for his field physiology. And we're actually, um, we'll be publishing a book on how to select the correct diet for your own genetics and your own goals and your own lifestyle and what's sustainable for you. And we come at it at a unique method because we're part of the same company and have what most people would say is huge disparities in our dietary philosophies. But if you actually dive below the hood, then you can discover what the truth is. And that's the fun part that we're exploring right now.

I absolutely love that you brought up that because that was really where I was going to bridge to next is that you're non-dogmatic about it. And I think that's such an important piece. The genetic component is really important. It's something I've mentioned before because I've had guys like the carnivore doc, Paul Celadino on this podcast, and he brings up some good points, but you know, every time I've run carnivore, I break out with this rash, never had a keto rash, but I always get it on carnivore. And as it turns out for my genetics, I do need, I get a lot of my micronutrients from meat only. So I'm only going to get omega-3 fatty acids that I can use like DHA and EPA from meat or maybe marine algae, but I'm not going to get it. I'm not going to convert alpha-linolic acid into it. That's just a genetic property. I don't methylate well. I'm not going to

produce or take beta-carotene from carrots and sweet potatoes and convert that into usable vitamin A. And that's a critical component of the body. Not everyone's like me, right? But at the same time, I think that's just why it's important to be non-dogmatic. Now, at the same time, why I do better eating some plants with my meat is because I have the genetics that love fiber. And anybody that studied the microbiology and understands like, yeah, we'd likely had a wide variety of foods. Like I just feel better. I feel healthier when I'm having some lower carbohydrate, cruciferous veggies, things like that, sauerkraut. I always feel better and my poop looks better. That's Paul Cech's measurement. When you do the poop lineup

and the big perfect poop sitting at the end of there, the poop police, they're going to analyze every one of your shits. And if you're not pooping right, you're probably not digesting right. Absolutely. And what's really great about where we are now, I think, in what we call biological optimization, some people call it biohacking, is that as an individual, we can access not only expertise, people like Paul Cech and various other very influential and well-thought and well-schooled and well-educated people, self-educated, I might add, too. They've taken the time to really go deep on these areas. But now we can correlate maybe our own observations and explorations with actual

specific testing we can get a genetic test i mean that's that's that's extraordinary itself we can get a hormone test we can check to see for heavy metals we can look at our gi map and see our bacteria we can we can explore our epigenetical advantages and disadvantages and i believe that all diets have um advantages and disadvantages which are going to vary on a bell curve based on the individuals and we always hear about the extremes um of the bell curve the people on the far end and of both sides the people that totally hate it and almost killed them and the other people that healed whatever condition they had and that's used either in the marketing or in the attack of a great of a philosophy but the truth with the individual is the n of one and do the explorations yourself run some experiments

run some tests and then what i encourage people to do is to correlate these observations these self-observations of what's going on and how do you feel? What do you look like? How's your crap going? How's your brain fog? Are you tired? Are you sleeping well? Do you have a lot of energy? Is your sense of joy and well-being balanced properly? Are you able to achieve your goals and function properly? All of these things are checkpoints that allows you to cross correlate scientific data with real world lifestyle and this is what we advocate by optimizers is to optimize your biology not you know speak a dogmatic idea to a bunch of people and say well thou shalt

do this and thou should do that, this kind of dietary tribalism, it's like, well, what can I learn? And, you know, from Matt, who has a very different diet philosophy, I've learned so much because he's been helped, helps expose the weaknesses within my own diet. I help expose the weaknesses in that. And through exploration, we can offset the liabilities of any given diet with better nutrification or the elements that I'm not getting and selective foods that I might not have gone before. So when people live in these little narrow boxes, then they're almost always going to miss really big insights that could have horrific consequences for them down

the road. Absolutely, brother. Well, I appreciate you breaking that down for us. Yeah, it's a sticky topic for some people, but I love getting the variety on this podcast and for, you know, really for all the reasons that you've mentioned there. Health above all else is a personal process. And until we take that responsibility for ourselves to educate ourselves and then the discipline to walk the walk, it's going to remain outside of us. We either give that power away to a guy in a white lab coat or the latest genius with a perfect body on Instagram or someone else. and until we really take that on for ourselves as a firewalk that we have to engage with and continually, you know, spark the awe and curiosity of what makes us tick, what gives us the most health, what brings us to the best,

most optimized way of living, we're never going to really solve that riddle. But I think, you know, with what you're speaking to, we have all these tests available. We have the knowledge bases, the Paul Checks exist, the different people that can come out and say, and then it's just a matter of trying it on, or try it on for size. So absolutely beautiful points there.

Let's talk magnesium. Magnesium's got a massive role in the human body. You guys have my favorite magnesium product on the planet. And I want to, I want to finish with a, with a deep dive into magnesium because there's so much about this that I don't actually understand that I'd like you to, to, to school me on brother. Well, thank you. Well, magnesium is an interesting mineral. I call it the miracle mineral. And the reason I do that is because, you know, we often look through the lens of life through our very narrow band of what's happened in the last one, two, three years. And to understand the magnesium riddle, we have to go back 80 years. And what happened in World War II is that we ended the war with the dropping of the nuclear bomb and and then what happened afterwards is the united

states became a dominant power in the world electronics travel distribution shipping became very widespread and people wanted you know pasta from italy and orange juice from florida and coffee from south america and cars from detroit and and you know french pastries from paris and all these things started to happen after the world the The world became very small and people, massive manufacturing came into the era. And people moved away from farms and into cities so they could participate in the manufacturing and distribution of goods. At the turn of the century, we had 98% of the population had a garden or knew how to grow food or had their own chickens and cows and things like that in their local area. But when everybody started moving into the cities, the governments of the world started to recognize, well, we've got a food crisis. We've got a baby boom, a population explosion. We have an explosion in wealth and people are living in cities and driving cars and living in the rural neighborhoods and all those sort of things. And there was a

food crisis. We don't know how to make enough food. Basically, we didn't have enough people to produce food as we had traditionally. So there was the development of agricultural boards and they started getting into common elements of food. We needed so much wheat and we need so much soy and so much corn. All these different things happen. And what happened is we started using machines and factory farming. And when we did that, we started adding chemicals to the food, to growing rates. That disrupted the soil organisms.

It disrupted the value of the food started to deplete. We started using leftover nitrogen on the soil to grow the plants, and the plants weren't able to extract the minerals from the soil. They used chemicals to kill the bugs, and that allowed the microbes that were essential to growing these to not be able to extract the nutrients, and the plants got weak, and then they started genetically modifying. And all these different interactions,

which were sort of band-aid solutions to kind of keep the band rolling, if you will, evolved over the 80 years. And so now food doesn't really, isn't really food the way our ancestors have. And that's created a whole bunch of problems for society and during that process one of the key elements that was lost um in our in our nutrient profile was magnesium and magnesium's involved and now they've discovered over 600 different processes that magnesium are as essential to in the body particularly in regulating vasodilation in the body to reduce muscle cramping. So and that would also deal with migraine headaches to PMS. It's a control mechanism for the development of healthy bones.

It's involved in the enzymatic process for blood sugar regulation. And ironically, it exists in a two to one ratio to calcium. And we have high calcium diets in North America with low magnesium. And what happens that causes a drop of both calcium and magnesium. And so we get calcium deposits in the body. And we also have low levels of magnesium. And to calm, to make it even more complex, as we are exposed to electromagnetic pollution, you know, cell phones, radiation, you know, Wi-Fi, all these kind of things, what we don't realize is it actually puts a stress on the nervous system because magnesium is involved in calming the nervous system and the development to activate various neurotransmitters, which makes our brain function. So the feeling of anxiety and stress and burnout is directly correlated to massive depletions of magnesium and a disbalance between calcium and magnesium in this regulatory mineral, which is lacking in almost everybody's diet.

In fact, Harvard, I believe, put out a recently that said suggested that we had massive magnesium deficiencies and that has dire consequences for the population and so um you know as a hard-driving guy a former athlete and you know and serial entrepreneur a number of years ago i got into a serious burnout situation because i was working 14 hours a day seven seven days a week for several years, thinking that I'm Superman and I could do everything. And I got myself into a burnout. And after doing some testing, it showed that my electrical transmissions in my brain were like a 70-year-old man. I did some specific testing on my mineral profile, and I was low in two L key elements of B12 and magnesium. And I thought, well, geez, I'm taking a bit of magnesium. I thought I should be able to manage that. Well, I went through my notes because I remember finding a guy by the name of Charles

Poliquin, who was the strength sensei and coached gold medalists in 27 different sports. And I had attended a lecture with him and asked him a bunch of questions and he said that magnesium was one of his uh most used minerals because he said there was different types of magnesiums that affected different types of the body and it was required in order for these olympic athletes who are living or experiencing high levels of stress from the volume of training that they were doing. And so I said, well, maybe I got to experiment with these different magnesiums. And that started a series of tests with Matt and I, where we explored virtually every different type of magnesium there was to arrive to the conclusion of what magnesiums were usable by the body, what were the most efficient delivery of the system. And when I started doing that, virtually all my symptoms that I was experiencing went away

within a couple months. And yeah, I did have to make some lifestyle changes. I dropped the business and started introducing some more rest and relaxation in my life and things like that. But magnesium was a big difference for me. And we built a product. and the next thing you know it became a an outrageous success because people were seeing all these different benefits from taking high levels of magnesium in their life and high levels of bioavailable magnesium correct

no doubt i mean talk talk about some of the subtle differences between these uh the magnesiums that you guys have have included to included to your own experimentation. Yeah, I'd love to. Well, we've kind of come down to seven different types of magnesiums. There's all different kinds that people take. And when it comes to magnesium, it's a bond. And it's bonded to something, and that changes the size of the molecule. And that bond determines where it's going to be absorbed by the body.

This is what I've learned about it. And so you could be taking a magnesium supplement, and it might be addressing one area of your body, but it's not utilizable by the rest. And it turns out there's about seven different magnesiums that are very, very powerful. And it was very hard to put them in a capsule. There was a whole, I won't get into all the details,

but there was a lot of challenges and I couldn't figure out why someone hadn't done this because I had like, I don't know, 20 different types of magnesium on my counter that I was doing all these experiments with. Well, what happens when I would dose up with this or dose up with that? And so the seven different magnesiums,

there's citrate. That's one that's used often to draw water into the intestines. You have to be very careful with citrate. It's great for helping people who are constipated, but you can't generally take high dosages of it or you get disaster pants. So it's a little bit, it's one of those ones in the magnesium where it's really interesting there's magnesium bisglycinate which has been shown in studies to be good for dealing with high blood pressure decreases blood pressure through vasodilation type 2 diabetes osteoporosis people that suffer

from migraine headaches often because there's a vasoconstriction usually as an inflammatory response to some undigested protein but that really can help with migraines depression magnesium is critical in dealing with serotonin and i'm not saying it treats depression but low mood is often because we don't manufacture enough neurotransmitters and that's a combination of both magnesium key amino acid digestion and the right bacteria cultures inside your intestinal tract. Magnesium malate, this is one that's really connected with enzymatic processes. So oftentimes it's a key element that deals with our energy metabolism. Ironically, it's also some studies showing how it moves aluminum from the body, which is a big issue because a lot of people use aluminum pans. There's magnesium taurate, one of my favorites, great for cardiovascular health.

It's also good for overall cognitive function and memory. So taurate has a taurine act similar to a GABA, which is a gamma-aminobutyric acid, which is a neurotransmitter that's kind of that clear zen space. I used to drink a GABA tea at a little tea place for that feeling. And you can get that from magnesium. You can get that from magnesium taurate. I really like that. And a lot of ladies like this one because it seems to be very good in addressing issues of PMS, which is serious cramping. I actually have a friend, Josh Holland, who had to have cramping so much. He's Madonna's trainer and a bunch of other successful people. And he used to get these kind of twitches because he would so relax. And he said he started using it and all his twitches went away, which was interesting. And I believe it could be correlated with taurate that's in the product there's magnesium orotate um we've all heard of

athletes who develop heart arrhythmias or their their their heart doesn't pump at a normal rate well it's magnesium orotate's been shown to deal with the regulation of your heart beating it's also involved in dna and rna repair and precursors for that as and also the production of atp which is of course the energy source of of cells and muscle tone so it's really really cool there's um magnesium aspartate, which is also involved in neuromuscular cardiac functioning as well, which is really, really cool. And now we're dealing with our newest one, which we just put in, which is sucrasomial, which its absorbability is, I think, superior to everything that I've been able to witness. And we've just added it to our latest formulations. And it seems that it accelerates the benefits that you get from all of the magnesiums and lower dosages.

And so we have a philosophy of dosing up through a systematic way um to get the benefits and then once you get the benefits you kind of stay at that level for you know maybe 30 60 90 days depending on how depleted you are and then you then you lower your dosage until you just feel good and you have what you're burning in your lifestyle that's a fantastic deep dive into magnesium brother um you mentioned that it can help detox the body i think that's a an incredible piece not magnesium, brother. You mentioned that it can help detox the body. I think that's an incredible piece not to be overlooked. Most people, when they hear, they see some thin lady on QVC talking about the necessity of detoxing. And we need to clear and detox.

And a lot of people are off put by that because they don't think there's any hard science behind it but look no further than our food supply look no further than the the electrical pollution that we deal with on a daily basis and I think it's it's absolutely critical I mean getting the two best investments I've ever made in my health and wellness probably outside of of educating myself were a um finnish style sauna with the hot rocks as well as a cold plunge the plunge you know and those two things i mean as far as far as oscillating vasodilating vasoconstriction and actually being able to pump stuff out of my body have have made me orders of magnitude more healthy and uh i just i just think that they're obviously, you know, they're big chunks for people to purchase. I'm not going to say that those are easy purchases for me.

I certainly had to chunk it over time. But talk a bit about magnesium's role in detoxing the body and why that's so important right now. Well, specifically, the studies are well related to aluminum. And a lot of people are suffering from aluminum poisoning, which is often associated with precursors to things like Parkinson's and dementia and other neurological conditions. And we've used aluminum cook pots a lot or people get exposed to aluminum and aluminum of course we all need a little bit of all these elements in very very trace amounts

but in excess it has deteriorous effects in the body and magnesium can offset that the other thing is is you know in the case of pms pms is a cleansing process, a menstrual cycle for women to ensure that they're dropping the toxins that could disrupt pregnancy. And there's a total purpose to this for a reason. And when you have heavy metals or you have elements that are disrupting that, then you could literally make people sterile or you could make them not operate in a proper way and so magnesium is one of those things that's involved in the relaxation response and basodilation and so we're in a highly stimulant based world and you brought up a good point in with with cold plunges and you know heat shock protein activations through saunas and these

open up not just the um flow to the muscle tissues but deep down in the organs where some of these chemicals can be lodged or inside fat tissue that's not very metabolically active and you've by anything that can create constriction and dilation will act as a pumping motion and so going from hot and cold will accelerate that the one thing i would say is people who sweat a lot will often deplete their magnesium levels because you'll sweat out magnesium in that whether you're from exercise or saunas and so oftentimes those individuals really notice the difference from magnesium when they take it because it helps it helps you go through more extreme conditions of detoxification without the deteriorous side effects that can be associated with that so anytime that you involve what i would call the

the higher end you know like most people don't have the wherewithal to withstand a super hot sauna or to go through a cold plunge. They go, oh, my goodness, I wouldn't want to do that. I'll sit on my couch and watch someone do it on television. But when you start going into it, you start stressing your system and those stresses have advantages. And then if you can extend your capability to manage those on a higher level, then you can get even more benefits and accelerate the processes. And we're all about that in what we teach at Bioptimizers. Wade, this has been absolutely fantastic having you on the podcast, brother. Obviously, you guys have been a show sponsor and supporter for a long time.

I would encourage everybody to check out magnesium breakthrough. We'll link to everything in the show notes there. But where can people stay in touch with you specifically? Yeah, they can. They can go to our site, which is, you know, by optimized. If you go to www.magbreakthrough.com, they can put in. I think it's a King SBU 10 or King's BU. If you put that, there's a discount.

You can go there. We do have our awesome health course. You can put the show notes in there. We also have, you know, we're on Instagram. And I would encourage people to check out our site because, you know, I always say you can't supplement your way out of a bad lifestyle. And I created a course called the 84 days it's it's a seven-part philosophy that i i that i learned over the 30 years where i systematically go through the principles of health i call it the awesome

formula which involve air water exercise sunlight optimizers mental beliefs and attitude education testing and coaching and we have an app and you can watch these videos on your app it's five to 15 minute videos that explain these different nuances and where i learned it and who the research was and i combine it into a lifestyle that people can learn and apply so that they spend their money in a in an effective way the other thing is is we always give a money back guarantee on all our products and we do that because we want to de-risk it and we want to encourage experimentation and we take the risk waves. Somebody tried our product, doesn't work.

Great. We'll give you your money back. Thanks for the experiment and keep going forward and try the next thing or the next mission that you're on. And that way that we encourage people like yourself to go explore these things and find out. And large part of people really love our products and our services. And, but they're only as valuable as how you integrate your lifestyle.

So if they want to check us out on Instagram or Facebook or those sorts of things, they kind of pump out that information. And you're on one of our podcasts, the awesome health podcast, which you did such an awesome job of explaining some of the aspects of your own journey, which I think was really valuable for our listeners. Thank you so much, brother. I'm looking forward to a bright future alongside you, Wade. Thank you so much. And always a pleasure. And maybe next time we'll get deeper into the plant medicines because I know it's a passion for both of us. Absolutely, brother. All right. Thanks a lot wade take care take care Thank you.