Kyle Kingsbury Podcast - #337 Harrison Gray and Brett Ender, The Dons of Meat Mafia

Episode Date: January 10, 2024

Harrison Gray and Brett Ender of Meat Mafia are first off, the best follow on X. Their depth and breadth of knowledge on the history of the food industry is stellar. They lay out the ugly truth in digestible posts and Substacks. They’ve laid out their journey to today in multiple places before and they give a synopsis in this convo. The real… meat and potatoes of the convo is all around the juxtaposition of the food system we evolved to interact with vs the modern abomination society has come to accept. They are also the founders of Noble Origins, purveyors of animal based protein and organ supplements. Stock up on it and tune in for the details. Share this with your people. Love y’all!   Connect with The Boys: Website: Meat Mafia Substack - Nobleorigins.com  Instagram: @meatmafiamedia Twitter: @meatmafiamedia Podcast: The Meat Mafia Podcast Spotify - Apple       Show Notes: Sacred Cow - Book Sacred Cow Doc KKP #310 Red Meat is King w/ Diane Rogers Apple  Spotify    Endosymbiosis and its implications for evolutionary theory "Brain Energy" -Christopher Palmer MD   "The Dorito Effect" - Mark Schatzker Mother Jones Article on Cell Based Meat   Sponsors: Energy Bits Head over to Energybits.com and stock up. Use code “KKP” at checkout as they’re hooking us up with a whopper 20% off! Bioptimizers To get the ’Magnesium Breakthrough‘ deal exclusively for fans of the podcast, click the link below and use code word “KINGSBU10” for an additional 10% off. magbreakthrough.com/kingsbu  Caldera Lab is the best in men’s skincare. Head over to calderalab.com/KKP to get any/all of their regimen. Use code “KKP” at checkout for 20% off Cured Nutrition has a wide variety of stellar, naturally sourced, products. They’re chock full of adaptogens and cannabinoids to optimize your meatsuit. You can get 20% off by heading over to www.curednutrition.com/KKP  using code “KKP” To Work With Kyle Kingsbury Podcast   Connect with Kyle: Twitter: @KINGSBU  Fit For Service Academy App: Fit For Service App  Instagram: @livingwiththekingsburys - @gardenersofeden.earth  Odysee: odysee.com/@KyleKingsburypod  Youtube: Kyle Kingbury Podcast  Kyles website: www.kingsbu.com - Gardeners of Eden site    Like and subscribe to the podcast anywhere you can find podcasts. Leave a 5-star review and let me know what resonates or doesn’t.

Welcome back. It is a new year, January 10th. It's the release date of this guy, second one of the year. I recorded this one a couple months back with the Meat Mafia guys and had to reshuffle just to get different people up in their slots, slotting. It's not an oldie, but it is a goodie. And I love this background of these guys from Meat Mafia. They're doing some really cool shit. They are innovating in a way that I really appreciate. And they're coming from pretty personal background stories in health and wellness that really resonated with me. When I think of the greats like Rob Wolf and Paul Cech and Mark Sisson, people that I really look up to in this health and wellness space. They started with similar background stories, you know, where they

had some fucking incurable disease and it was usually brought on through taking everyone else's recommendations and eating the wrong shit and not finding the right medication because it doesn't exist. And just hearing how low life got for Brett was pretty, pretty incredible. It's pretty, pretty incredible. Well, I'm not going to give that away. These guys have success stories to share and through health and wellness and through what I would call modern carnivore and really have just done really awesome things. So I had a blast with them, had them out at the farm, showed them what I was into.

They're big in the regenerative game as any meat eater is or should be. So we had a lot in common and absolutely love their company Noble. They have phenomenal, phenomenal protein products. So check that out. Highly recommend it. Remember to peep the show notes.

Show notes are where you can find everything on this podcast. If I mention a book, it's in the show notes with a link. If I mention a documentary, it's in the show notes. I know one we're going to talk about because it's, how do you say apropos? Is that right? Would be Sacred Cow from Diana Rogers, who I've had on the podcast along with Rob Wolf. And their documentary is great. If you've only got an hour, I highly recommend you get the book. It just dives so much deeper into some of the content of this podcast and expands upon it, particularly around cell-based meat, veganism, and all sorts of just modern day bullshit. It really debunks a lot of that and gets into the science

of what meat actually does for you. And the podcast I did with Diana Rogers was great too. We'll link to that in the show notes because she really deep dived the science on, you know, in areas in Africa where kids cannot afford to have meat versus some of the kids that do. I think on all levels, scholastically as well as athletically,

there's a 40% increase in the meat eaters in a positive way, both. I don't know how they measure that athletically. I don't know if they're 40% faster than them or stronger than them, but 40% better grades across the board. That's a fucking big deal. And this is the shit you're not going to get from mainstream media, from people that are trying to push you towards eating crickets and shit like that. So do your homework on this. Let's make this year the best year ever, and let's make it a sovereign and free year. And what that starts with is each of one of us as individuals becoming the healthiest, best version of ourselves we can be. Last year, I really wanted to focus on being a better athlete. That meant losing some muscle, losing some strength, focusing less on the weights, getting back into MMA. Not as a professional

career. I certainly don't want to get paid peanuts from the UFC like I did in the past. That ship has sailed. But training more like that, boxing, kickboxing, Muay Thai, jujitsu. I found some really great people to train with, really phenomenal coaches here in Austin. And running a bit more, rucking, doing more of the tactical stuff has been great. So I'm excited for that. And that's panned out. Another way to support this podcast is buy from these sponsors. They are hand-selected. We have some fucking awesome ones. And I talked about these guys a bit last week on the solo cast, because when I had Catherine Arnston on the podcast, she changed the game. She changed the game for me. I had purposely not tried any of the algae until I had her on the podcast, because I wanted her to know what I was getting into. So if you missed that one, listen to it for sure. But we're talking

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Feeling is believing. Check this one out. Check all of them out. Everything's in the show notes. I love you guys. We're rocking and rolling. Meet Mafia. Welcome to the podcast.

Ready to fucking go, baby. Let's do it. Always. Did you throw one of the big boys in? Yeah, I got you. The big cojones. We had a, it's been four or five months since I've podcasted outside here at the farm. Wow.

But it was great. I had Jason Picard like right outside that barn. You want one? I'm all set. And I don't want to turn the inside out 20 minutes in. Harry's just going to pick me up like this. Start channeling the next 100 years. Yeah, it was great.

And we had just rotated the cows and the sheep there. So you just hear like every 30 seconds just meh. I'm like, well, I'm not sure if it's going to land with the audience. But it is the setting, you know? It's nice and relaxing. I mean, if you're listening to that. When it's not windy, the mornings in Lockhart are fucking next level, especially in the spring and the fall.

It's something for sure. There's something about getting out here, because we lived out in Bastrop for like four months, and just getting away from the city and being able to dial back, like away from the noise pollution and sound pollution, or sorry, noise pollution and light pollution, that I think affects you when you're in the city and you don't really realize it. It was insane. Like I was sleeping like a baby. Yeah. It's constant. It's constant until you're not in

it. And then you're like, Oh yeah. Like, and you recognize that camping, but it's also like, like Bastrop still a city, Lockhart still a city, but it's not a big city. So the second you get out of the big city, you're like, this is palpable too. Yeah. I got a buddy, uh, ETG, that I worked with in product development on it who bought a house in Bastrop and there's fucking pine trees everywhere. I'm like, this feels like Tahoe.

This doesn't feel like Texas. This is a totally different scene here, you know? It's incredible. Also, some of our favorite podcasts have come from doing episodes out on the ranches too, whether it was our first time recording with you out here, which was super special last summer, went out to White Oak Pastures, Will Harris, Austin Dillon, counterculture ranch, there's something so cool about actually being out on the property and just seeing all the effort

that you've poured into the space. It just leads to such a cool conversation. They're, they're, they're two of the best too. You know, Will's guy I've wanted to head on for a while and talking with our homie, Paul Saladino, you know, who was a frequent there for a while. And then Austin's been great. Counterculture Farms, that's who we get our sheep from. I want to grab some goats from them, even though they can be a little ornery. I think it'd be fun to, you know, kids go into the nine acres and be like, all right, head on a swivel.

The billies are looking out. You got to look out for somebody that's going to come cramming you. But I don't, I mean, they're. But they're not giants either, right? They're like perfect for Texas. So they're going to be smaller and no shots for 15 generations, like the cleanest of the cleanest kind of meat you could ever get your hands on.

But yeah, we love his sheep. They've been fucking amazing here. And it'd be cool to get his goats. Well, listen, this podcast, I always try to get background. So it's different with a couple of guys, but we'll keep it the exact same. Take us through, walk us through individually

what brought you to becoming you. You know, you guys have had a really, I was telling Brett the other day, like you guys have had a fucking pretty cool rise, pretty rapid rise, you know, in following. And obviously the time is right for it. It's ripe for it. Later on in this podcast,

we'll talk about this ridiculous post on cell-based meat that got sent to me. And we'll deep dive that in the current state of affairs. So it's like the people want to know about meat, but tell us about how you got to here and then we'll dive into the rise of Meat Mafia and what you guys got going on today. Totally.

Yeah, well, I think for both of us too, it's like we'll tell the individual stories, but everything that we're doing with Mafia is really like an extension of Harry and I's just friendship and brotherhood. And it's just been so much fun. And, you know, we, we started off, we played college baseball together. We went to Babson college, which is a small little D three business school up in Boston, Massachusetts. And I think for myself, I just justified everything that I was doing under the lens of I'm an athlete, therefore I'm inherently healthy. So pre-workouts, calories in, calories

out, eating out a ton of food, just not really being mindful of any of the inputs that I was putting into my body just because I was playing sports at such a high level. And so everything changed for me when I was around 21 years old. So I was going into my senior year of college and I was interning at a sales job in New York City. And I was living in New Jersey at the time with my parents. So I would take a two-hour train ride into the city and then a two-hour train ride back. And I started noticing at the beginning of the summer, I was feeling like this discomfort in my stomach. And I was feeling like this urgency to have to go to the bathroom. I didn't really think anything of it. I'm like, I'm sure it'll probably just go away

on its own. And then that urge started getting stronger and stronger. I started developing blood in my stool, more frequency to go to the bathroom. And I was kind of like wilting away over this, this, the course of about three months. So by the end of that summer, I was literally shitting blood, like no joke, like 20 to 30 times a day. I lost 30 pounds. It got so bad that I got rushed to the hospital the last day of my internship. And then I got diagnosed with ulcerative colitis. So for anyone that doesn't know, ulcerative colitis, it's an incurable autoimmune disease where essentially your colon just gets so inflamed, either from stress, genetics, diet and lifestyle inputs. I think for

me, it was probably a combination of all of those things. And my doctor immediately put me on these really heavy biologic drugs and then also some oral steroids too. Like prednisone, pretty high dose. Yeah. I think I was on like 40 milligrams of prednisone or something like that just to try and get some of that initial inflammation out. And then I went on this biologic drug called Remicade where it gets administered via a blood infusion every eight weeks. And I was told that you need to be on this for the rest of your life. I guess there's a risk that if you go on those drugs, you eventually will develop immunity to it if you stop taking it. So you have to just continue to

take it. And so for me, 21, 22 years old, I'm on these really heavy drugs. I'm told I have this incurable disease. And everything for me changed when I was about 23 years old. And the reason why I say that is that I was living on my own in New York. I started, I was living with a buddy that was big into bodybuilding. So he was very big into cooking his own meals. And I noticed anecdotally that, hey, when I cook my meals and I eat like chicken or steak or fish, I feel my stomach feels good. But I didn't think anything about it beyond that. I then see Sean Baker go on Rogan's podcast in 2019. He was the first person that I ever publicly talked about this concept of a carnivore diet. I know you did it. You had great success with it, eating all animal products. And he was the one

that really blew my mind of not only are these products, some of the most nutrientense foods, they're also the most bioavailable foods that you can eat. And then the kicker for me was that he also mentioned that patients that had Crohn's, ulcerative colitis, IBS, rheumatoid arthritis, psoriasis, any of these autoimmune diseases were effectively curing themselves of an uncurable disease. So for me, I'm like, well, I'm 23, 24. I don't want to be on these drugs the rest of my life. Why would I not just give it a shot? There's no harm in just trying something for a week. So I went to Whole Foods on the Upper East Side. I loaded up on a ton of beef, chicken,

fish, eggs, butter. I wasn't into tallow at the time, but I was like, let me just try this. So I cook all my meals for a week. I eat all animal products. I'm not kidding you. Literally within the first seven days, I went down going to the bathroom to one to meals for a week. I eat all animal products. I'm not kidding you. Literally within the first seven days, I went down going to the bathroom like to one to two times a day, which for me was a game changer because it's embarrassing for a young dude to admit, but like your life revolves around

like where is the closest bathroom? Like, is there a Starbucks where I could punch the code in because I'm gonna literally shit myself and like shit blood. So my stomach got better. My skin got better. I was putting on more muscle at the gym. And I was like, more importantly, I was just popping out of bed with this like vitality and like lust for life that I'd never felt before. So flash forward now, you know, I've been primarily animal based for the last three to four years. I got a colonoscopy about two years ago and I made the decision. I was like, my stomach

feels so good. I don't think I need to be on these drugs anymore. I had read some stories on Reddit of people that had gotten off these drugs. And I was like, why not? Why can't I be the same exact way? So my doctor's like, I'm interested in it, but let me just like take a look at what's going on inside

and then I'll make the determination. So he goes in for the colonoscopy and he goes, not only is there no inflammation, there's no micro inflammation. And to my knowledge, I'm the only patient that he's ever gotten off of these drugs before. And so since that time, Harry and I have just kind of gone on this journey of fixing the food that you put into your body, but then also going down the path of regenerative agriculture, learning about ranching, learning about farming. And that was part of our inspiration for launching the brand is like, you know, we're not nutritionists. We don't have MDs. We don't have, you know, CSCXs in exercise science, but we've put in the 10,000 hours to kind of like holistically cure ourselves and reclaim this health and vitality. And one of the biggest things that we're amazed at with the podcast, which Harry will get into is just how many we've literally heard from hundreds of not thousands of people that also have autoimmune diseases or type two diabetes that are literally putting these

things into remission and curing themselves just by the food that they put into their system. So we're very inspired by no one taught this to us growing up, but imagine if you're a young person and you're able to learn these dietary principles, like your kids is a perfect example, you know, where could they be that the time that they're our age? So that's really what gets us excited, but it was our own personal experiences that kind of gave us that inspiration to start putting out content,

creating the podcast, starting Noble and doing everything that we're doing now. Yeah. I mean, Brett's story is always the one that carries the most weight, like healing your gut from something that's actually debilitating you,

like socially and all that is incredible. And I always feel like I come in with a story that's a little bit more of the common man story. You weren't shitting blood? No. Well, unfortunately, autoimmune disease is the fucking common man story. Yeah, it really is.

It's crazy. Yeah, I think it's 20 million people in the US have autoimmune diseases that didn't exist 100 years ago. And I feel like a lot of people are so embarrassed about it that they're not even necessarily like people who have IBS or whatever. They don't even really know it or claim it because they're just embarrassed about it. But yeah, so as Brett mentioned, both of us played baseball, both lifelong athletes. And for me, when we had met at Babson, you know, I was the kind of guy who had experimented with the paleo diet. My freshman year was kind of like the guy who was taking his health very seriously. Mostly through just

encountering people like Tim Ferriss and just these guys who were kind of experimenting with themselves. And I was curious, I'd been like working out at a gym that was a very high performance gym in high school. So I was exposed to pretty elite level information when it came to the performance side of things. So the gym that I went to was under the school of Eric Cressy, who's a huge guy in the baseball world. So it was very functional. A lot of the applications that he was talking about was just some of the cutting edge stuff when it came to baseball training and so I was exposed to that on the performance side but a lot of the dietary stuff I was just doing self-experimentation and that really started in

college and then when I graduated just got away from being an athlete was just quickly wrapped up in the desk job world and wasn't really focusing on being an athlete and taking care of myself in the same way. Like I would, if I was being honest with myself was going to the gym without any real purpose and like, you know, would just go bench or like go, you know, go get like a light jogging. And it was really just, um, kind of just trying to like keep up and not really, um, focusing on it in the way that I was doing before. And so, you know, quickly, quickly, like four or five years into my job, I'm looking at myself. I'm like 25, 26, just not feeling the same. Slowly starting to see that athletic build just like window away.

And that was right around when Brett and I started to get into endurance sports. And so I think that was kind of the catalyst for me to start, um, really getting back into the health space and, uh, you know, ran a few marathons and then, you know, was still kind of early on this journey of like reclaiming, uh, my athletic side and then COVID hit and, um, went from commuting an hour each way on the bus in Boston to just being at home, being able to work remotely. So I got those two hours back. I was like, all right, how am I going to like make the most of this? Like we're locked down. I've got to, I got to figure out a way to just like really like make the most of this time. Like I looked at it as an opportunity to improve myself. So

I was prioritizing sleep, trying to cook all my meals, trying to find places where I could, one of the things that I challenged myself with was just cook one new recipe a week and cook all my meals, trying to find places where I could. One of the things that I challenged myself with was just cook one new recipe a week and cook all my meals. So I just, I got like in the best shape of my life in six weeks, like was fully committed to it. And after that, it was just light bulb moment. Like, all right, like I'm back. And that was really a huge catalyst for me in terms of just building momentum in my life. Because after that, I was then starting to address other problems in my life, which was like this job that I was in that was putting me in a position where I couldn't prioritize my health. I was working longer hours.

I wasn't fulfilled in the work. It wasn't my calling. And so getting that, dialing in my health was really this upstream event that led to all the positive things that we're doing now. So I ended up applying for some new jobs, was working on potentially going to a similar job at one point in the investment world. And then ultimately ended up connecting with a guy down here in Austin who has started a few companies, one of which is Kettle and Fire. And I was like, like man if I can get this guy's attention I was applying for a chief of staff role and I was like got his attention he emailed me back after I applied my resume I was like if I got his attention odds are that is like

that's a little bit of hope that if I go down there and like fully commit myself to being in the health and wellness space like I can figure out some way forward. So this was right around the time when Brett and I were trying to figure out what we were going to do with Ironman stuff. We moved down here in October 2021 to run the Waco Ironman. And I was working on this partnership idea with the founder of Kettle and Fire, Justin Mayers.

And it was really just like, you know, kind of entertaining the idea of working together. And then once Brett and I really dug into the health stuff, this shared mission that we, we had living, we were living together under the same roof, uh, Airbnb and together for a month, just having great conversations, cooking steaks, um, and sharing our thoughts on like where we were going with life. Like once we spent kind of 30 days under the same roof and then we ran that race, the Waco Ironman together, I was just like,

man, we need to, we need to figure out how we can work together. So at one point we were talking about like selling cups just as a way to get him out of his job. Cause he was working full time. We're like, I was like,

dude, if we can sell a thousand dollars worth of cups, then you have to quit your job. Like one of those like Amazon dropshipping businesses. And we had read like, Oh, like you could sell cups for like a premium or something like that. So, so I was like, I was basically just like, I need to like figure out a way to convince Brett to quit his job so we can work on something together. Cause I didn't have, I was at the time just like trying to figure out what my next step was. It wasn't fully clear.

Like I was working on this thing with Justin, but i wanted to work with brett he was working his full-time job so i was just like how can i how can we do this i remember just being like if you sell a thousand dollars worth if we sell a thousand dollars worth of cups you quit your job and then we work on something that's actually not selling cups was the idea but yeah and what we landed on was that we were we were two guys that had this shared mission and we were like, we just need to get, if we just get our content, our perspective out into the universe. And if people deem that that content is credible and people like it, then we know that we can figure out whatever we need to do. So our thing was, okay, if you look back through history,

there's like a handful of these amazing stories that kind of tell us why the food system is as fucked as it currently is. I, this is. I wanted to dive right into this and I don't mean to cut you off, but I probably implore you. I always, and at the end of every podcast, it's like, here's where you can find out more. Here's the website, here's the social. And I'm not poo-pooing on that,

but I'm just, I'm just want to highlight that you guys are my favorite followers on Twitter. And that's like really what like turnovers. I was like, God, these guys fucking know the history. They're laying it all out piece by piece. Like some of your fucking straight now that you can have the multiple posts linked together, like some of those are incredible and they take a shit ton of homework, right? But you're putting it right there in a way that's palpable for people to grab useful sources of information that's backed all right in front

of themselves. So that becomes not no longer hearsay or, or, you know, opinion, but fact and it's fucking brilliant. So thank you. I just want to say that, like, if you're going to follow anybody on X or whatever the fuck you want to call it right here, these are the guys. Thank you. Yeah. We appreciate that. That's actually how we got connected. I think I shot you a cold DM and that's how we got on, got on your radar, which is really cool. But yeah, we basically discovered that there are just like a handful of stories that really tell why the food system is so fucked. And I think when people follow our account, some people will be like, are you guys optimistic about the food system? And it's like, we're hopeful all day long,

but the first step in reclaiming your health is really understanding the history of how we've kind of gotten things so ass backwards. And then you can make the change from understanding that history. So it's like, I mean, you could tell this way better than me, but I feel like a lot of it stems from incentives that were kind of negatively skewed after World War II, whether it's like fertilizer or chicken production, the industrial beef industry. It's like we basically went from these really localized food systems of like regenerative didn't need to be a term because every farm was just kind of intuitively doing regenerative agriculture.

And then we really corporatize our food system. And it's like a lose-lose incentive because it's essentially broken the back of the local farmer because farms are now incentivized to get as big as possible. And then us as the consumer, we're also the ones that are on the losing end of that equation because we're essentially forced to eat this commercialized, industrialized product that's completely sucked and drained of nutrients too yeah it's like when i think about the problem it's like where do you want to start with it i think a lot of it is like this idea of globalized food is in a lot of ways i mean it's a brand new concept but we're like shipping food it really wasn't a thing until like Columbus started like, uh, like pioneering

it, but it, we're still in the early phases of like the negative effects of being able to have access to all of this food that we otherwise wouldn't if we were just living out here on this plot of land. And a lot of ways it's a great thing, but in a lot of ways it's, it's a terrible thing. Um, and some of the stuff that we learned early on was like you know as these cities started to urbanize food sources had to start changing and it like people were flooding into these cities at uh magnitudes that they hadn't seen before so there was a lot of stress on housing there was a lot of stress on the food uh side of the equation in terms of actually supplying these cities with enough food.

And what that did over time was actually reduce the quality of food. And we started to cut corners. And I think a lot of the stories that we try to tell is like we cut corners to fix these problems in the food system. And we haven't readdressed like the corners that we cut. And now we're having these negative health consequences because of it and one of the examples that i think of is raw milk like we've started pasteurizing milk because urbanization forced us to bring cows closer into the city so that we could distribute more milk to more people and in that process we started raising cows in this crazy ass backwards way.

That's so out of line with nature. You wouldn't like, when you read a, like a firsthand account of what the cows were living in, you're like, that's not, that's not a cow. That's not, that's not a healthy cow living in that environment. Like they'll talk about how these cows were literally ass to ass, not moving their entire life, standing in their shit. And then we would milk them for their milk, which was a huge source of nutrition for these cities. And the milk would come out purple because these cows had ulcers all over their body.

They were sick, they were dying, and they weren't even eating grass, which is what they're supposed to be eating. So these are sick, sick animals. And then we're trying to feed cities with this sick milk or sick milk from these cows. And the solution to that problem was a short-term fix of pasteurization. But through the process of pasteurization, you're also like eliminating a lot of the positive benefits of pure raw milk,

which has enzymes that are incredibly healthy for your gut. You denature the protein. So like the protein that you're actually getting is out of relationship with like what your gut. You denature the protein. So like the protein that you're actually getting is out of relationship with like what your gut is expecting to get. And then you see like the consequences of that. Now we have all this like anti-milk, lactose intolerant people. It's because we're not even,

we've stemmed so far from the original source of nutrition. So, and then now the new narrative is like, you know, people shouldn't and can't drink milk. I'm like, this is the most nutrient-rich source of food there is. It's the perfect food. It's promised in heaven along with a blend of honey as well, right? Like, you don't promise milk in heaven

if you're lactose intolerant. You promise milk in heaven because the world was designed to fucking have it. Totally. It's the very best. It's the perfect food. Yeah, we found the denaturing thing is funny too because a lot of people, they kind of hear that in functional medicine. Some different people talk about it, but it's kind of hard to grasp. An egg yolk is one, like oxidation, that kind of thing.

The perfect egg is either really soft-boiled or it's a raw yolk or it's over very easy or sunny side up or like poached, right? Like you don't want to cook the yolk at all. You want the yolk warm. And a lot of people didn't really understand that. But the truth is, if you pay attention, if you have a hard boiled egg, that's truly hard boiled and you eat that yolk, you're going to have some GI issues compared to an over easier poached egg. Like, and then that's, that's why the protein is not designed. It's not designed to be. Like, and then that's why. The protein is not designed, it's not designed to be heated up to the degree that it is. And then when it goes into your body,

your body says, what the fuck is this? You know, so I think that's such a big piece on much of the food. You guys talked about the history of chicken in one of your posts and it was mind blowing. I forget the president who came out, but it was after one of the wars, every American should own three chickens,

that kind of deal. And, you deal. And then there was the great race to see who could create the best chicken. You guys remember that post? It was fucking mind-blowing to hear about this. Whether it's like fertilizers, the size of chicken, industrial ag, it's like a lot of this, you can start to see trends in the wrong direction happening after World War II. So what happened was World War II, we saw an explosion of chicken growth. I don't know what it was about beef, but they were pushing a ton of chicken during the war, maybe because it was just a cheaper protein. So people were really latching onto it. And so these big producers of chicken and grocery stores were worried that, okay, well, when the men come back from World War II, are they just going to go back

to beef and the supply of chicken is just going to, the demand for chicken is going to shit the bed. So they created the largest grocery store at the time. I don't know, I forget the name of it, but they created this competition of the chicken of tomorrow. So they got all these poultry producers to come in to figure out how do we create like the best, the most industrialized, perfect breeding broiler chicken that we could sell at large quantities. So they essentially created a cross of two different breeds that was able to be slaughtered way faster. So we're basically eating baby birds now. And it also would be able to get really fat through corn and soy and then also genetics as well. So the size of the chicken that we're eating now is 350% larger than what

something like our grandparents or great-grandparents would have eaten back in the day. And chicken is so interesting because you can at least go to a grocery store if you're going to buy beef. And there are some grass-finished sources where you can verify. It's not great, but chicken, there's literally no way. I firmly believe there's no way to get a good quality bird in a grocery store unless you're in San Diego and pasture bird delivers to them. Because even if it's organic, it just means it's fed organic corn and soy, which is not evolutionarily consistent to what the chicken is supposed to be eating. It was eating grass and primarily insects within that grass to get the very best nutrition.

I figured a lot of this out from starting with chickens, just getting into the different breeds and the difference between broilers versus, you know, meat birds versus egg birds. And like, where are their dual purpose birds? And like something you allude to, I think it was Julie Childs in that post. You talk about how back in the day, the small chicken was like an exquisite taste.

It had something to it that was like revered in culinary school where it was like, if you fucking do this bird right, like you're going to wow people. And now chicken is the fucking most blandest thing. They were like, oh, that tastes like chicken. Oh, that's kind of like chicken. You know what I'm saying? It's just like the universal, the thing, the matrix got wrong. The way they describe that chicken, I'm like, I've never had chicken like that before where you can just actually taste it and it has flavor. Like most of the chicken I've ever had needs tons of seasoning and it like and it doesn't have any flavor

on its own. Yeah. They talked about that breed of bird that was in the book that you were referencing. It's a heritage breed and it has this insane flavor that Julia Childs was like, if you have this type of bird, it's like, will blow your mind. Yes, the quote that she said to Harry's point is that chicken should be so good on its own that all it needs is salt, pepper, and butter.

And people can't even wrap their heads around that because we're so used to like deep frying it or throwing all these crazy seasonings on it. I see these TikTok recipes of people that are literally deep frying it in Doritos just to make it taste better, which is so wild. But the book that Harry's referencing, it's called The Dorito Effect by Mark Schatzker. We had him on the podcast and the book starts off, it's a husband and a wife. And the husband comes from like a chicken, I think his grandpa was like a poultry

producer. And the wife could never make the exact chicken that he wanted. He would always be like, no, it doesn't taste like my grandpa's chicken. And then she finally found some type of like local producer that was like raising chickens the way that they were evolutionarily raised to be made. And when he finally took a bite of that chicken, he literally cried because it brought back such memories to his grandparents. Cause he was like, that's how the bird is supposed to taste. It's incredible. Yeah, that is incredible.

The same thing goes for like banana. You know, you think of it, I enjoy bananas. I like, I mean, I've had a love-hate relationship with them between being, you know, strict carnivore or keto. It's like, oh, that's fucking way too high glycemic index. I gotta, I can't mess with that. But then like, you know, getting involved,

like when you start to think ancestrally and you think about, you know, pre-refrigeration, pre-shipping and things like that, like, yeah, there was a period of time where all of our ancestors right here, if you're from, have some Northern European ancestry, went without, it was just harder. And there was only big game,

but there was fucking for damn sure, no bananas anywhere within sight, right? And like now we can get that 12 months a year, right? So that's, it's hard to live seasonally with that, but I do appreciate that. And that's like one of these weird, you know, paradoxes around food where there's a benefit to it, but there's also like the understanding

behind it has to be there. But I bring up bananas because there was something like 102 different delicious, like, you know, not all fruit back in the day, they'll say like it was very fibrous, it wasn't very sweet. And they, you know, through crossbreeding, different things got it to the way that it is and plumpness as well as sugar content. But there's now the bananas you see in stores are one out of those 102 that they decided like Heinz 57 varieties. They tried all the bananas and they

said, no, this is going to be the best bang for our buck. So this is the banana that people will know as a banana. That's what we ended up with chicken. This is the chicken that everyone's going to know as chicken. Whereas before, even our fucking egg layers, we've got like 20 different varieties of egg layers out there. And then we still see who does best and we get more of them just for the area. But I think about that. It's like, what other types?

You can buy a variety of apples too, but none of them are near where apples used to be. But I think about that with bananas, like what did they say no to for bananas? Because in our backyard, we grow ice cream banana and we grow these little baby bananas, the tiny ones. They haven't fruited yet and probably won't because it freezes every year.

So unless warming is true and we go without a freeze one winter, I don't think we're gonna ever get fruit on there. But I'm super curious to taste a different banana. I'm super curious. I've been, I've been chatting with our, with our homie, Tucker Max, who did his own meat birds, Freedom Ranger birds. And my buddy, Jesse Elder out in Bastrop, same thing.

He's doing meat birds. It says Freedom Ranger. It's like, you haven't had a chicken until you have a regenerative meat bird from this breed. Like it's just in a fucking league of its own. He's like, you haven't had a chicken until you have a regenerative meat bird from this breed. Like it's just in a fucking league of its own. He's like, you haven't had lamb yet. You haven't had sheep yet until you eat your own regenerative lamb. Like that's a whole, I'm not, I still haven't yet.

Right. We're two years into this, you know, I'm like fumbling around and fucking making mistakes and falling flat on our face and learning from it. And it's like, damn dude, like this is, this is exciting times. Yeah. You just reminded us that we have a frozen bird from tucker one of those freedom ones we need to make maybe that's what we do is we have you over the house and we just make one of those meat birds or something like that see how good

but that was what he said so he's got four little kids and then his wife and they said that the first time he tucker had sourced a bird from jesse he just cooked it how jesse recommended very minimally seasoned and his family literally devoured it. They thought they were going to cut it up and serve it on plates. And they literally just went in with their hands and destroyed the entire bird, like carcass and all, basically. And he was like, all right, there's clearly something

to this. The kid was like a zombie. That's the other thing. When you can pass the kid's palate test without argument, there's a clear victory there, you know, like there's no, there's, there's like, there's no bullshit in the kids taste buds. Like they know what they want. They know what they don't want, you know? A hundred percent. Um, Kyle, to your point about the bananas, it's so crazy. I'm, I'm sure that they weren't selecting

for, uh, like taste when it came, comes to the bananas, they're selecting for like profitability, shelf life, like all of these characteristics that how fast do they come to fruit how long is the tree going to live 100 it's like all these things that don't necessarily benefit the end consumer but just help the people on the other end make the most money off it which obviously is understandable but it's like the same thing does apply to chickens like that there's one company that owns a hundred percent of the genetics of chickens, which is insane. But that's, I mean, I guess that's just genetics of chickens that end up in the grocery store. Yeah, exactly. But even the, even the, the, the market, like where I had Daniel Griffith on the podcast a couple of times and he said, you know, the, um, the consumer's

palate must change. The American consumer's palate must change. It's different in Europe and Argentina and different places, you know, certainly in Brazil. But we're used to black Angus and it has to have like a 550 pound hang weight with a certain amount of fat percentage on it. Like there's standards, minimum standards when you go to sell that thing to anybody,

to a restaurant, to a grocery store, it has to meet those standards from one breed of cow. It's fucking bizarre, right? Same kind of deal. Like this is what hamburger is. This is what a steak is. And it's really not, right? Like there's so many, looking at cows,

like I got neighbors on the West here that have Hereford and they're gorgeous, you know? And then this guy's got all sorts of shit. There's the black buck running in the background right behind us. Oh, look at him go. All the ladies. Where's the guy? There's one trialing up the rear, baby.

Let's go. There he is. Atta boy. We got two that turned black. So they're going to be doing a little fight to see who's head honcho. I love that. Most people don't understand that. It's kind of like the,

and I've used this before, like you're born with the tech and you assume the tech's already been there. You know, like, you know, kids know how to use an iPad and this is the way it always was. It's like, no, no, this shit came out, you know, when I was a teenager, right? Like there was life before an iPad.

There was life before cordless stuff. Like the phone used to be attached to the wall and you could only walk so far as that cord stretched. You know, then we got cordless phones and not even to get into emf and all that shit but that was a thing for a while right like that was a really cool thing the first the first cell phones were in cars they were car phones you know like if you backtrack far enough you can start to imagine the world a little differently but we can't because we've been fed one type of thing like this is beef you know like and Inc. does a good job of kind of illustrating that.

Like, it's packaged in a certain way. That's a disconnect from the process of harvesting an animal, which to me is a spiritual thing. Like, I'm taking something's life to give me life and to provide life for my family, you know? And it doesn't have to be that way for everybody, but that's, you know, it is that.

It's touching. It's fucking, it's intimate. And it's a thousand different things that are hard to explain all at the same time. Some things, you know, it is that. It's touching. It's fucking, it's intimate. And it's a thousand different things that are hard to explain all at the same time. Some things, you know, paradoxically opposed, but it's all of those things. And when it's just packaged as ribeye, and it's like, oh, that's just ribeye.

You know, and I have to explain to my three-year-old daughter, I'm like, that's a cow. These, you know, these gluten-free chicken nuggets from Thai Fresh, you know, that are free range. That's the chicken, right? Those are your buddies you pick up at my house when we go to the farm. This is chicken. Yeah.

And to really let her connect those dots and she'll still say, no, no, don't. Are you going to eat the deer? Yeah, I'm going to hunt the deer at some point. Don't eat the deer. I'm like, I love the deer, but the deer, if we don't eat them, we'll overrun this place.

We won't be able to regenerate the land. You know, like there has to be kept in balance. Yes. Yeah. It makes you realize just, um, just how disconnected we actually are. And it makes you also appreciate that where we are right here in Texas, like we're fortunate. Like we do live in a bubble where like any of us, if we ever needed beef or chicken or whatever we needed, we could, we probably have 10 plus buddies individually that could source us beef from that. And I remember thinking the first time thinking it was so wild to actually go out to a ranch and source all my, all my beef for the year from that one rancher, because it's like, we're just so devoid from that connection. We just are, we go to a grocery store, we pick it up, we look at it in the package. We don't even think

about where it comes from or even worse. You're going to the inner aisle of the grocery store, we pick it up, we look at it in the package. We don't even think about where it comes from or even worse. You're going to the inner aisle of the grocery store where there's 30,000 products that are controlled by 12 different companies that are just really unthoughtfully combining corn, wheat, soy, processed sugar. And that's what we think of as food. So it's just, it's so interesting when you have that mental model. Like we posted a video yesterday saying exactly what you just said, where it's like the way you source your food is literally a spirit. It's almost a spiritual experience of being like, I'm going to take my hard earned dollars and I'm going to go out to a rancher that's worked so hard to finish this cattle grass finish in the hot Texas conditions, takes it to a butcher, processes that for you. And then you almost have an obligation to then

go share that meat with your friends and then be able to nourish yourself and then nourish your community that you care about too. But we don't think about it like that. Like so many of our friends, you know, when I was living in New York city, it's like, Oh, let's just go order Uber, Uber eats or DoorDash and have it dropped off right to our front door. When like the intentionality of sourcing that delicious, nutritious food from a rancher, it's like, I couldn't think of a better way to spend my money and a better way to like share food with the people that I care about. Yeah. I think in the last three years I've seen, I've been waiting for, you know, the pendulum to come back to the middle, you know, and as, as things further divide,

I've, I've still seen that from a food standpoint, like all the essential businesses, you know, was Uber Eats and McDonald's and all the horse shit, you know, and the last thing on earth you'd want to put in your body if there was a serious plague floating around, like something actually be dangerous about, you'd want to take care of yourself in the tip-top way. And all that's still left open. And then, you know, on the other side of this thing, crisis is leading people, you know, much like yours is leading people to this path where they have to find out for themselves because they're not going to learn it from Western medicine. And then they figure out, oh shit, like that was really the seed that changed for me was,

was reading how to eat, move and be healthy by Paul check, went through, figured out I was a polar type, started eating more animal, you know, like a higher percentage of fat and protein from animals and, um, and really cleaning out, you know, all ditching all the process shit that I was putting on my body. And I was like, the difference was so palpable. It was like, I'm a different person when I put good food in my body and that planted a seed for my entire education and fighting and post was, it was like, if one book could do this, what else is in books that I fucking have just shit on? Cause I got out of college and I'm like, I'm never reading a book again. You know, like it's just fucking crazy.

But crisis will put us in that position. So I feel like there is a sense of, I have a sense of trust that things will auto-balance in some way, shape or form because this other direction is doomed to fail. Yeah. Yeah. When you look at the pharmaceutical model of healthcare,

it's like what 88% of people are metabolically unhealthy and the rise of obesity and all these chronic diseases is basically unfathomable to most, most people. And then you look at the cost to support that. It's like, how are we going to do this? Like tax everyone until like, they just like are servants to the government and half of their income or more than half their income is going towards just like keeping people alive who are sick to begin with. It's like this system is, is failing. Like we're at the point of failure. And I don't think, I think COVID woke a lot of people up, but there were like kind of, I almost passed like, uh, the point of we need to really start working on this. Um, and the people who see it and like want to make the change happen,

I think are taking action. But a lot of people are still trapped in like the sick world. Yeah, you know, I don't, I think it's, you know, I try to avoid words like sheep. Aubrey had a great podcast recently with Bobby Kennedy and it was here in Austin. It was their second one.

And we were fortunate enough to be there at the dinner and the podcast. And it was great. And he was like, it's kind of like we're all one or none type deal, like Bronner's. And Bronner's was of course, given a thousand dollars to employees to go get the jab, which is, it kind of goes against the organic ethos they were founded on. But side note that, thinking about that, you know, in terms of like, you know, the name calling or the looking at lesser than, you know, it is a tempting thing, you know, to call someone a sheep. It is a tempting thing. I've used the word muggle in the past, you know, or it's like, they just don't know any better. There's nothing wrong with them. They're just muggles, you know. But general population can suffice, right? And the general population is still the majority,

unfortunately, you know, and then that doesn't matter what politics you believe in, right? There's still the vast majority of any political party is still general population from health standards. And there is a push to train the minds of these people to eat a certain way. And we see that now, this full court press,

and there's plenty of books that'll point this out. I've talked about it before. I am determined I'm gonna have Seamus Bruner on the podcast. He's the author of the book, Controligarchs, all of chapter five. It nauseatingly details every fucking point of what these guys have funded from a business perspective, from Gates's fake eggs to,

I was talking to you guys at the beginning about this post that I just watched on cell-based meat. And if you're in Europe, you're gonna be able to eat it later this year. And how 20, I gotta pull it up here just so I don't fuck this up. But it is funny because I really believe they just shoot themselves in the foot

when it comes to this stuff. This looks around, I'll link to this in the show notes so everybody gets a chance to see it. 20% of the lab meat is FBS, fetal bovine serum extract, when the fetus is still alive. So this is great. Now, when I kill an animal, my goal is to be as efficient as possible, to make it go as humanely as possible. And I pray with that animal and I give it all of my love and intention and I honor it by eating as much of it as humanly possible and taking the parts that I can eat and using that further. You know, we've got a bison skull from a female that we harvested out at our buddy's place at Rome Ranch. She's on our altar. Like she's been with us in ceremony. She's there. Like we honor her as much as we can.

This is the fetal bovine serum is drained, blood drained from a calf fetus. And the blood is drained from the heart of unborn calves via cardiac puncture. That's a syringe. So this baby is inside mama. They harvest mom. And then the needle goes in right into the heart of this baby that's gonna die anyways. And they suck out the blood. And that's 20% to create the stem cells necessary for cell

based meat. They also don't dive into the carbon footprint this has. When you look at the size of a fucking lab that's 3D printing meat, and that just goes out the window. It's like, well, we don't worry about lithium mining. We don't worry about, you know, the cost of the batteries, the solar, all of these things. We just say, this is how we get off the grid. And it's like, but we're not off the grid. And I have solar and I'm going to, and I'm going to, you know, vote with my dollar to push that industry, but it's not a clean energy yet. You know, like this isn't a clean alternative to food. And the thing is, the facts have already been there. When we understand like books like The Soil Will Save Us has been out since 2017 i think maybe 2016 um

documentaries like kiss the ground later this week aren't you guys going to go to the common ground premiere it's the fifth right yeah i think it's wednesday yeah we'll see you guys there it's going to be dope um you know rylan englehart who was a lifelong vegan and now an inter-regenerative and eats meat uh at the cost of many death threats and a lot of issues in his vegan cafes. But the conditioning that's done through manipulating the culture with paid science, with a variety of things to shift us in a certain direction, it's never been higher.

The propaganda has never been higher. And the push towards insects, the push towards cell-based meat, lab-grown meat, 3D printed meat, you name it. It's like the answer was here all along. We can sequester carbon for 500 fucking years. If that is the issue, we can do that. No problem with regenerative agriculture. And at the same time we do that, we heal the soil, which heals the grasses, which heals the animals, which heals us. Did we leave anything out? And it pulls carbon out of the air.

Like, is there no part of the system that doesn't improve from that? So why do we keep fishing for these other things? Well, as Rob Wolf put out, there's boatloads of money to be made there, right? There's boatloads of money to be made in these things. So, I mean, you guys are on the front lines of this with Meet Mafia. What do you, what irks you

when you look at all these different things? And do you think like,, I mean, I remember when the Cricket Company came out, I think XO or something like that, I forget the name of it. I ate a couple of the bars. I ate crickets when I was in Thailand in a bag, you know, like fried in peanut oil or whatever. It tastes like french fries. I was like, this is cool. When I went in Rome, you know, I'm at a street

market in Thailand, I'll fucking eat a bag of crickets. I was grossing my dad out while I was doing it. And I was like, this ain't bad, you know? It's not, it's never going to replace meat, but I get it. Good ratios here. It follows in the carnivore. It's meat-based. But it's no replacement for the thing that heals the earth.

It just doesn't. Yeah. I think what really irks us, there's that amazing mini documentary. I think we were talking about this last week when I came out here called Nourish by Heart and Soil. And it talks all about why women, particularly pregnant moms, need animal products to have a really healthy baby. And so the most impactful part of that whole documentary is that there's a doula somewhere in Texas, and she shows you two placentas. The one placenta is the mother that followed an animal-based diet versus the mother that followed a plant-based diet versus animal-based mother. The plant-based placenta was

this really dull pink color, devoid of nutrients. It looked gross. It was smaller. And then you see the placenta of the animal-based mom, and it's this big, dark, ruby-rich color. So I think what irks me is I think 83% of people that go plant based are women and they're being like nutritionally psyoped into thinking that this is the best thing for their nutrition, for their bodies, for the planet, for the environment, the morality of the animals. And it's actually like, it's not just affecting those moms. Like it's, it's sapping the life out of the moms, but then it's then affecting their children too. So I think that's what's really frustrating where like you mentioned the crickets.

Do you have every right to go eat crickets or try a plant-based diet or do a carnivore diet? It's like, just don't try and suppress my access to these products. Like part of the reason why I got out of New York is I was seeing these things about C40 cities, how they're literally tracking like the meat consumption and the carbon consumption

of an individual citizen in New York. And I'm like, it's just so crazy because I can't function without eating a primary red meat diet. It's like, what do you want me to do? Not eat this thing and be back shitting blood 30 times in the hospital or literally being dead? Well, if you tracked it far enough too, you'd understand that you're participating

in a mostly red meat diet is the thing that's necessary to fucking heal the earth and bring the carbon down. A hundred percent. So like, that's like, fucking heal the earth and bring the carbon down a hundred percent so like that's that's like you know and i understand like i'm gonna deep dive this with shaman shamus on c40 cities uh smart grid cities 15 minute cities austin's one of the first you know to raise their hand and say pick us pick us so they're in on the first thousand uh good time to get out of austin and live near it and hence us building out here in lockhart but but when you think about these things,

like it's literally fucking cherry picking data to say like, oh, here's a part of the problem. Even, you know, like I had Diana Rogers on, to your point on kids, 40% in Africa, they showed this study in Africa where everyone's poor. Some people are a little less poor than the other poor.

The slightly less poor can eat meat two or three days a week. Those kids performed 40 to 50% better on everything, scholastically and athletically. Anything that you would judge or weigh a kid's merit on as a student, 40 to 50% better across the fucking board than the kids that could only afford plants, right? So we know, we know how this affects kids, right? And then when you look at like the C40 piece, like you're literally cherry picking what it is. And they talk about this in the Sacred Cow

with Rob Wolf and Diana Rogers, how it's a closed loop cycle. And I'm sure Saladino gets into this. I haven't seen the mini documentary yet, but I'm positive he gets into this because he's spoken about it probably until he's got steam coming out of his ears. That if you're only looking at, you know, the methane coming out of a car a cow's burp

you're not looking about how the it's a closed loop and it cycles back that that methane breaks into carbon that carbon comes back to the soil via the plants via an active living soil that wants it to grow that needs it to grow and is's literally going to breathe it in just as our trees breathe it in. Yeah. Yeah. It's, it's actually unbelievable to just the amount of resistance that the whole, and it's starting to break, but the resistance to the regenerative movement and just like meat-based nutrition movement from the scientific community, just on the idea that you need like studies to support certain things, like just the pace at which the scientific community comes around to things. And also just like the confusion within the scientific community that they're able to propagate is, is amazing.

Like they're, they're able to like steer everyone in the wrong direction based on like one study. And a lot of times when you like time prevails, you look back on that study and there was a lot of things that just didn't add up or make sense. Or who funded it? I just had Cali Means on. It was a former Coca-Cola exec. And he talked about that. They were tasked either from FDA or NIH

to run their own study on, was there a link between sugary beverages and childhood obesity and childhood diabetes? Nothing to see here, right? That's what they found. Bullshit. Of course, they're going to find nothing to see here, right? That's what they found. Bullshit. Of course they're going to find nothing to see here. You know what I'm getting at?

And then the link is absolutely undeniable. Totally. Well, I believe God is the best scientist of all time. And I think the way that you guys are doing things here is in line with nature, how nature would act on its own. And our role as people is to, as you said, with the hunting aspect of it is to moderate this interaction with nature in a way where we all live together with it. And I think we've just gotten so far away from that model of just like being a

part of this, this natural world. We're now living in cities that aren't designed for humans to thrive. People are getting less sunlight. People are staying indoors, all the air pollution, natural world we're now living in cities that aren't designed for humans to thrive people are getting less sunlight people are staying indoors all the air pollution light pollution noise pollution it's affecting us negatively and then you look you look around and people are sick and you wonder why it's it's like i just think that we can make this whole issue a lot simpler if we look at the two frames which is like the scientific frame that needs all these small details and answers to make a decision or this bigger frame, which is like, if we actually just treat everything out here on the land with love in a way that we're caring for the soil, caring for the animal, caring for ourselves, that's when we can actually create a healthy

food system. Yeah. I think you touched on a really good point about how the people that are funding and the incentives behind a lot of these peer-reviewed studies really do matter too. And if someone has enough money and incentive behind something, they can prove anything that they want. Like there could be a peer, they could, if they want to create a peer-reviewed study

telling you why mineral water is terrible for you, they will find a way to do that and people will believe it. And I think what encourages us is the way that people are starting to lean into the power of anecdote through podcasting, social media, like this open source of information where people are saying, look, I don't need a peer reviewed study to tell me that red meat is good or bad for me. I just look at all these people that follow this diet and they're curing things that are quote unquote incurable.

And then they take that kind of a step further. And they're like, you know what? I'm going to actually go out to a regenerative ranch and see things for myself. You go out to white oak pastures, you go out here, wherever, and you see this like beautiful biomimicry of the animals. And then you see people like Rome Ranch that scientists and experts were telling them, hey, it's going to take you 30 years to regenerate this land.

It's barren, it's a piece of shit. They incorporate a pack of bison through regenerative practices on there. And there were literally hundreds of new species and they did what scientists told them could only be accomplished in 30 years and like four or five years. I think maybe it was even less than that too. So I think we need to figure, we need to lean into the power of anecdote versus just trusting these peer reviewed studies blanketed. Yeah. Just to piggyback on that, you know, what, what, what they did at Rome ranch and Rome ranch, of course, is a major

supplier and co you know, sister company to force of nature products which you can get at whole foods and all over the place uh sprouts um when you regenerate the land you cushion yourself against all the fucking wild swings in nature right so like a really good regenerative ranch is wet it's in the everything there is going to hold more water because the soil is active and alive the The hummus is there. And that cushions you against wildfires, right? We've seen, I've had a few different people on this podcast. My dad was actually, he hasn't been on the podcast yet, but in the Santa Cruz fires,

he lives in the Santa Cruz mountains in Boulder Creek. His five acres were untouched. Oh, you know, the wind took it a different direction, that kind of thing. No, he's been regenerating his land for a decade. So the fire missed his place, right? Where Jared Picard was on the podcast, he said a good portion of his land got burnt down and where they're really heavy and regenerative, it did not. And then for Rome Ranch, they had, during the snowpocalypse, it was the coldest, longest cold stretch in like 100 years,

100 year winter storm. And they all do low fence there. And so a lot of axis deer made their way onto the land. A lot of whitetail made their way onto the land. And because the soil is so active, it was 10 degrees warmer than the surrounding pastures. So animals that were caught on other people's land froze to death. And the animals that were able to huddle together

on their land, on their active soil, survived. Like that's shit where you're like, well, we, this is a part of the conversation as well. Right? Like this speaks to beyond the benefit, the benefit for all things. Totally. Absolutely. Yeah. The, the regenerative, just getting closer to some of these farmers who are doing things the right way has been the most eyeopening experience. And I think that for Brett and I, like both of us are suburban or like city boys. And I think at first we were like, I wonder how these guys are going to like, think of us like coming on their property and like wanting to have like wanting to like have a podcast with them. And, uh, I think at the end of it, we've realized that like, they feel like their voices and their efforts to actually produce really high quality food

is the thing that they want people to hear the most they want people to see like the work that they're doing is something that can be replicated i think will harris says it it's like is this scalable no but it's replicatable and like if you want to do this model out here in lockhart or out in bass drop or out and wherever you are, you can do it. You just have to follow our model. And so seeing just how, how they work and how they operate, like, and, and, uh, their connection to like their purpose is, is pure. Like if you're, if you're in a city, I don't think you see that all that often. Someone who's just so connected to their purpose and why they want to do something. And these guys are like,

just so set on putting the best food out there they possibly can and doing it the right way. So, and you too, it's like, it's so cool being able to connect with people who are just doing stuff the right way. Fuck yeah. Well, we are running short on time. I definitely want to know, you know, I want to, I want to find out more about Noble because for a long time I was talking to my assistant and I was like, I really want to fucking create something that, that combines a lot of these things that, that, you know, people don't necessarily eat, but is the utmost importance of the best, highest quality nutrition. That's going to be tasty that you don't have to fucking stomach it oddly. You can actually look forward to having it. And, uh, I remember right when you guys came out with this stuff, I was like, Oh, this, there, there it is. Yeah. Someone did it. Someone fucking did it. So talk did it. So talk about the formation of Noble and the idea behind the brand and what you guys have created.

Yeah. It's come together pretty quickly. And I think when we were starting the show, I think what we've learned is that the podcast and the media company is kind of our contribution of just interviewing people and sharing knowledge. And Noble is an actual physical, tangible product that's in line with our exact principles on nutrition, regenerative agriculture, something that someone can choose and use to fuel their body. So for us, Harry and I had a whiteboarding session because we were getting two big questions from our audience. The first question was just, where can I source really good quality meat? And the second was always like, what supplements or protein powder recommendations

do you have? With some of my autoimmune issues, just a lot of the products out there didn't really seem like it was up to our standard. So we said, well, we could keep affiliating for another brand or we could really just like create something that's in line with our principles. So on that whiteboarding session, we said, okay, what were the products that we used? One to heal myself and also like just get us in the best shape that we could be in. It was a combination of beef, it was grass-fed organs, it was colostrum, it was raw milk, and then it was collagen through bone broth. We're like, well, can we create something where you get all those things in a single scoop? I think we can. So we just went on this process of doing a bunch of R&D research. And that's really what we came out with with Noble was

just a very easily accessible and also delicious way to get all those things into a single scoop. So the nice part about our protein powder is that it's an all-in-one. So you're getting beef protein isolate, full grass-fed organ complex. All the micronutrients from the organs, right? A hundred percent. Yeah. And I'm still, you know, like my kids started off with beef liverwurst, which is like 20% liver, 20% kidney, 10% heart, 50% beef trim, all regenerative. That was the first thing that their palate took on other than mom's milk. Yeah. Right?

So like they're used to it. They love it. They have it five days a week probably, you know, and they might have some, you know, grain-free pancakes with it and some maple syrup, whatever, but they're getting the things they need. And the truth is I don't think even in a tribal setting that kids got that Mahia organ meat content, right? So like they're, they're uniquely there, but most people self-included, like I'll, I'll

get any pig with salad, you know, when he's in town, he's a guy with the Pyrex and he's always like, Hey, eat these testicles. You want to have some spleen? Yeah. Here's some thymus, you know? And I'm like, I'll try it, but it's never like something where I'm going to go out of my way to find that and eat it. It just doesn't taste good.

So like have it, the supplement form is a critical way for people to bridge the gap. Yeah. And our thought process too is like, if you have acts, we're not saying drink noble versus like eating beef or getting grass-fed organs from a local farmer. If you can do that, that's always the priority. But at the end of the day, life is going to get in the way. So if you have something that's easy to drink where the nutrients are still preserved, that's an amazing way to incorporate it. So it's like maybe you take a scoop of the chocolate in your morning coffee with some raw milk or some cream or something like that, where you're getting 20 servings of beef protein directly from the muscle tissue of the cow and some organs in there too.

A lot of times what I'll do is I'll take a scoop of the red bag, which is just pure organs and mix it with a scoop of the protein, raw milk, some egg yolks after a workout or even before a workout. And you feel absolutely amazing. And what I'm passionate about is like, how do we get your two kids drinking this stuff consistently? How do I get my mom or my sister who probably won't eat raw organs right now, but if I can get them something that tastes really good, that's an amazing bridge product where eventually they're like listening to your podcast that maybe they're eventually going out to a farm and sourcing their beef. You have to kind of meet people where they're at and realize that this whole journey

that we're talking about really is a progression. And that was the inspiration for Noble. The, the, the inspiration for Noble wasn't like, Oh, how do I get Kyle drinking this all the time? It's like, no dude, how do we get like our mom and our sister and like people that aren't as into it to really start that journey? Yeah. Yeah. I think one of the things I think about too, with what we're doing is, you know, there is a bit of diminishing returns with like, like some of the stuff when it comes around, like to organs specifically, like you don't necessarily need to like max out on organs, but most people are so nutrient deficient in so many different ways that they're not even close to the optimal level at some of these nutrient markers. So if you can supplement a little bit of that with a product like this or getting fresh organs, which is better, then you can start to actually reach that point of optimization and start feeling great and find that balance. There's a balance where you are optimal

and you can kick ass and wake up without feeling tired. And I think most people are just living that nutrient-depri deprived life. So just a little bit can go a long way. Yeah. One of the coolest things just to close out on that is, you know, so many people when they eat standard American diet, whether it's pizza, whatever, they literally feel like they have to pass out under their desk. So many of the honest like customer testimonials we'll get, we'll be like, I'll take a scoop of this stuff And I literally feel like a pulse of energy after I take it So that's such an interesting mental construct to think about of like we're so used to getting tired after our foods

But what if our what if the food you eat actually gives you like a surge of energy to go live a more badass life? Like what could that look like for you if you do that for a year? That's what gets us so excited because everything we're doing with the podcast, it's because we got our health under control. Yeah. Fuck yeah. Well, I'm inspired. I've loved being a part of this rocket ship ride alongside you guys. It's been awesome to watch and just a wealth of information. So again, we'll link to your podcast, y'all social, highly encourage people to follow and listen to you guys you guys there it's just an excellent way that's one thing I've appreciated about social media for as much as I can't stand it

it's introduced me to awesome people specifically Twitter and also I've been able to learn really cool shit really cool shit and a short beef is just like alright how do I skew the algorithm to fucking make sure that this is educational and not some fucking young chick or whatever else but doomsday shit but uh it's been awesome having you guys on we'll for

sure do this again and i appreciate both of you dude appreciate you more thanks kyle Thank you.