Leap Academy with Ilana Golan - Nathan Blecharczyk: The Raw Truth of Scaling Airbnb to a $75B Empire | E122
Episode Date: August 26, 2025Nathan Blecharczyk, co-founder of Airbnb, built his first software business as a teenager, earning nearly a million dollars before shutting it down to attend Harvard. Years later, Nathan and his roomm...ates turned an air mattress idea into Airbnb, facing investor rejection, financial hardship, and moments when quitting seemed inevitable. From creating satirical cereal boxes to joining Y Combinator after a near-failed interview, Nathan’s story is one of perseverance and resilience. He shares how Airbnb overcame early struggles, scaled globally, and survived COVID-19 to go public successfully. Nathan Blecharczyk is the co-founder and Chief Strategy Officer of Airbnb, where he helped grow the platform from a spare air mattress idea to a $75 billion global travel company. According to Forbes, he is one of the richest people in the world, with a net worth of $9 billion. In this episode, Ilana and Nathan will discuss: (00:00) Introduction (01:36) Building a Software Business as a Teen (05:28) Harvard, First Job, and the Decision to Move West (11:58) The Birth of AirBed & Breakfast (15:07) Landing Their First Guests and Gaining Early Validation (18:03) Investor Rejection and the Obama O’s Cereal Stunt (30:45) Applying to Y Combinator and Getting In (36:29) Finding Evangelists and Meeting Hosts in New York (42:34) From $200 a Week to $4,200: Airbnb’s First Growth Curve (44:59) Global Expansion, Competitors, and Building Teams Abroad (52:22) The 2020 Crisis: COVID, Collapse, and Reinvention (59:21) The Future of Travel Nathan Blecharczyk is the co-founder and Chief Strategy Officer of Airbnb, where he helped grow the platform from a spare air mattress idea to a $75 billion global travel company. A Harvard graduate and self-taught programmer, Nathan has been instrumental in Airbnb’s international expansion and strategy, navigating challenges from investor rejection to the COVID-19 crisis. According to Forbes, he is one of the richest people in the world, with a net worth of $9 billion. Connect with Nathan: Nathan’s LinkedIn: https://www.linkedin.com/in/blecharczyk Airbnb’s Website: https://www.airbnb.com Resources Mentioned: Y Combinator: https://www.ycombinator.com Only the Paranoid Survive by Andy Grove: https://www.amazon.com/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821 Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities. Reserve your 24-HOUR PASS today at https://webinar.leapacademy.com/24hr-pass1
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never missed it. Plus, it really, really helps me continue to bring amazing guests. Okay? So,
let's dive in. It's better to have 100 users that love you than a million users that kind of like
you, right? Like, you need to have evangelists, people who feel really passionate about what you do.
Nathan Lettervik is the co-founder of Airbnb, which is a platform that redefined how we travel,
how we connect, the way we create experiences, how we experience the world, was millions of hosts
and guests across 220 countries valued at around $75 billion today.
A whole year has gone by.
Our actual business isn't making any money.
It's not growing despite all the work we're doing.
We are having trouble paying our rent again.
You know, when do you quit?
When do you quit?
Why continue?
So we made an agreement.
And this in itself is a pretty interesting story and a lesson.
So take us back in time.
You've been like tinkering with code, building things from a very young age.
How did that?
shape you take us back in time a little bit yeah i got started at a very young age like you know
many young people i was into playing computer games and such and one day at the age of 12 i was homesick
from school and my dad uh is an electrical engineer and he had books about computers this is like the
mid 90s right now so you know computers are still kind of newish internet's definitely new anyways
they start looking through his books and start learning how to write simple scripts based on these
books. And I was interested in that because it was relevant for playing my games. Out of that,
though, that Christmas, I asked for a programming book. And I got one that was basically how to
program in 21 days. And it's a 500-page book. I actually managed to complete it in about 30 days
while also, you know, going to school and doing other things. So I devoured the book. And from there
on, I just kept going to the bookstore at that time, Barnes & Noble, and buying more
computer books. Oftentimes, you know, 500-page books, reference books that were probably not meant to be
read from front to back, probably not my kid. But I was just super curious and hungry. So I was
teaching myself how to code. It became a hobby of mine. I was posting my work on the internet.
I said, if you like my work, please send me $5. Nobody ever sent me $5. But better yet, at the age of 14,
I got a phone call. So a couple years later, I got a phone call. It was a guy who said, I saw your work on the
internet and I would like to pay you $1,000 to make something similar for me.
So I'm excited.
I tell my dad, hey, somebody from the internet wants to pay me $1,000.
And he's like, son, nobody from the internet is going to pay you $1,000.
I mean, this is the mid-90s.
So this is all very novel.
It sounds weird.
It sounds like a fraud.
It sounds like a scam, right?
Totally.
It still sounds like a scam.
It sounded like one back then, too.
But I said, like, whatever, dad, like, this is my hobby.
I'll do it just for fun and we'll see what happens.
So I did the work, and sure enough, 30 days later, I got paid.
which is pretty cool.
But better yet, I got introductions to other people who needed similar things made.
And so this began kind of like a consulting business where I was writing code for contract.
And then I kind of had an aha moment where I said, you know, it feels like people are asking me to write the same thing for them.
Like instead of creating a bespoke product for each person and reinventing the wheel, like why don't I just create a software product and sell licenses to it?
And so this began a business that I ran throughout.
high school for about four or five years.
Before that, Nathan, were you exposed to entrepreneurship?
Like, as far as I'm concerned, I was in Intel at the time.
And entrepreneurship, even the word didn't exist.
Like, how did you, were you exposed to this?
Would you inspired by anything?
Yeah, I think, I think ultimately my parents and my dad in particular, like kind of instilled
the key ingredients.
You know, it wasn't by the name of entrepreneurship, but, you know, he taught me definitely
a few things.
I mentioned he was an electrical engineers, electrical,
engineer but one taught me to be curious like he was always bringing home stuff from work for me to
take apart and tinker with and you know he's very much about like you can teach yourself anything you can
just go to the library get a book he never hired anyone in his life i think to do anything for him
he is a very you know handy man and yeah i think just kind of uh you know a work ethic as well
you know work hard so yeah i think i think this kind of you know led led me towards the
entrepreneurship journey so then you have a consulting at age as a teen so where where they're
did that go, Nathan? Right. So I started off as consulting, became a software business selling
licenses to products, made almost a million dollars basically in high school. And it was just
me, really. I didn't have any employees. I had a few software products I was selling. More
important, though, than the money was kind of the lessons that that imparted on me. I mean,
one, I bought myself all the skills. So that gave me confidence that I could just, you know,
learn whatever I needed to know on my own. And then second was simply that I could do things
that other people valued, you know, and I'm like a teenager, so, like, you know, you don't necessarily
think of yourself as an adult or capable of that, and yet I was doing it, and I was getting a lot
of positive feedback, and so that was just fuel for the fire. And out of that, I think, came my
my love for entrepreneurship. The satisfaction of building something for someone gave me a taste
of entrepreneurship, and that's when I became, you know, effectively a lifelong entrepreneur.
Which is interesting, because also as a teen, when you make so much money, you could also
decide that maybe you want to get lazy but it sounds like that was not in your book but but tell me so
what happened next so you you have this like business how did you get into Airbnb and how did that
start a few things happened there so like I started this in high school then I went to college
I went to Harvard the first year was actually pretty easy but my second year got pretty hard
and in the second year I made a decision to shut down my
business actually. I know some people drop out of school and pursue the business. Many of my peers
have done that. But for me, I thought, you know what? Like, this is an experience I want to have. It's
a period of my life. I'm going to do this. And, you know, there'll always be other entrepreneurial
opportunities in the future. And so I actually shut down my business, focused on having the
college experience for those four years. And then it was a question of like, well, what do I do after
after college. And I ended up getting kind of what I'll call a normal software engineering job
at like a mid-sized company. That might sound surprising, given my entrepreneurial activity.
You know, they had come recruiting on campus and the kind of work they were doing
fit some of my academic interests. So I thought it was cool and interesting. And so I went with it.
And I thought, you know, this would give me like just another perspective that will presumably be
valuable. I don't have to do it forever. Well, I ended up being very short-lived. I only stayed there
for about seven months. By the time I showed up, which was like five months after I interviewed,
a few months after graduating, but when I showed up, they needed me to do something completely
different than what they had sold me on. So that was a little disappointing. And it turned
out that the pace of what they were doing was very slow. And I just found myself, you know,
being bored and not really engaged with it. It wasn't stimulating for me. And, you know, I went
to quit. And my boss said, oh, you can't quit. You're our most productive engineer. And that was
really funny slash alarming to me because actually what was happening was I had an office all to
myself and I only had one meeting a week. So for the most part, nobody knew what I was doing in the
office. You know, my routine was I'd come in and I'd code the first half of the day. The second half
the day, I'd be like training stocks, reading blogs, you know, not working effectively. And then to be
told that you're the like most productive engineer. That was scary for a hyattuber.
I think it reinforced a point, yeah, that I was not being challenged. I was not growing. I wasn't
gaining skills that I thought was going to further my career or my entrepreneurial ambitions.
And so I quickly made the choice to leave.
And I think that's a really important just general lesson.
Like, I don't think there's any wrong career choice as long as you learn in the process
and you're being stimulated and that you make the decision when it stops becoming challenging,
it stops becoming interesting.
That's when you move on.
And so that's what I did next.
But that's also very brave, Nathan, right?
because, I mean, I don't know.
I mean, you're young, but you're, you still have a salary.
Was it scary?
I had just a lot of confidence in my ability.
So I always knew that I could always get a job, you know, if and when I needed one.
And I could also do consulting.
I had also saved a bunch of my money from my high school business.
I did not go and spend much of it at all.
You know, I had some cushion there to allow me to take risk.
And then, you know, I also just had confidence, too.
So you quit. Yeah. What happened?
I quit. And at this point, I'd grown up in Boston. I went to this job that was in the greater Washington, D.C. area.
So I'd been on the East Coast exclusively. And, you know, I made the decision that it was time to go west.
It was time to go find other people like myself. Because especially back then, I found not a lot of people like me, not a lot of entrepreneurial tech people in Boston or even D.C. at that time. It's different now. But back then, I really felt alone.
And all my friends from Harvard were going off to medical school, law school, business school, getting high-paying jobs.
You know, they'd ask, hey, Nate, what are you doing?
And I'd say, I'm working on my projects.
And they'd be like, you know, you just kind of get, it would kind of like be a dead conversation.
You know, they didn't understand that.
And so you felt a little out of place.
And Silicon Valley definitely had this.
Yeah, it definitely had this.
It's the opposite.
You know, everybody's an entrepreneur, which means.
they're quitting their jobs and pursuing their passion and that's like you know that's the cool thing to do
it's not to go down a more traditional path yeah and so i went to the west coast to try to find
people like myself what year was that this is 2007 okay 2007 and so through a friend of a friend
i got connected to a startup opportunity this is not Airbnb this is something else i like to say
from this opportunity i learned everything not to do when starting a company which is actually
super valuable experience. I mean, it was definitely stressful, but it was super, super valuable.
You know, what happened was... Give me an example. What were like a lesson that you
decided to take with you? Well, I think the most obvious thing is being overly confident in your
business outcome, right? This was a company that they just were so confident that they were
going to make $7 million in their first year that they could therefore afford to spend any
sum of money in order to just move faster. And of course, you know, I know of very few,
if any people who, in the span of 12 months, made $7 million when starting a company from
scratch.
That doesn't, that's not how it works.
It makes longer.
And so, you know, they just ultimately ran out of runway.
But when I joined, I was joining as an engineer.
As soon as I joined, the two lead engineers quit, that probably should have been a warning
sign.
They had already seen enough.
But it ended up being a really great opportunity for me nonetheless, because I got to step
in and work with the founders to take their big vision, to steal it down into a product
specification, hire an engineering team, and go build it all in the span of 11 months.
So it was a highly concentrated learning experience that didn't end the way that I had hoped,
but also didn't necessarily negatively impact me minus the sense that I had put a lot of effort in.
But it's also the first kind of management role that you had, right?
I mean, it's kind of like when we're younger.
It was a lot of responsibility.
It was a lot of responsibility.
And they included hiring people for sure.
And I learned a lot of skills.
that were then relevant to Airbnb, which is what comes next at this point.
So when I moved to San Francisco in 2007, I of course need a place to live.
So I go on Craigslist and I find a roommate.
And through Craigslist, I find Joe Gebia, you know, who later became one of the co-founders.
But he had a apartment in South of Market, San Francisco.
That looked nice.
So I applied and showed up and I actually got a call the next day.
And he said, oh, you know, sorry, but we gave it to somebody else.
There was another designer that we really liked.
And so we're sorry, we can't offer you the room.
So I was bummed.
But actually, then, like, a few days go by and the person they had chosen, that Joe had chosen, fell through and backed out.
And so Joe called me back and said, hey, we do like the room.
I said, oh, yes, I'm still interested.
So he and I became roommates living in San Francisco together for quite a few months.
And during this time, we made some important observations about each other.
One, after working on the weekends, we would come home and work on our passion projects.
We had a lot of things we were into, and we would just work hard on them late into the night.
And so we saw each other a passion and I got a shared work ethic.
And then second, we realized we had complementary skill sets.
Joe is a designer by background.
I'm an engineer by background, software engineer.
So we started helping each other with our projects because we had complementary skill sets.
I was building websites for him.
He was building UIs and marketing material for me.
We saw the power of putting different skill sets together
and what we could build when you do that.
So, you know, those are two observations
that really led to the creation of the company because...
And maybe I'll jump in when you say observations,
that work ethics is, you know, basically like working your asses off.
Like, you guys worked all day or all night.
Am I understanding correctly?
Yeah, exactly, exactly.
Okay.
Okay.
But I think you are choosing your co-founders or business partners is such a high-risk thing.
It's a professional marriage.
And so many companies fall apart because the founding team breaks up.
We had the opportunity to be friends, be roommates, observe each other's habits before getting serious about doing a business venture together.
And so, yeah, I think he gave us a lot of confidence that we'd make a good team.
When are we starting to rent Airbnb?
The aha moment, right?
is leading up to October 2007, the rent on our apartment is raised 25%.
And I say, that's too expensive.
I'm moving out.
And another one of the roommates moved out.
But Joe wanted to stay in the apartment.
But he had his job to become an entrepreneur, also known as unemployed, so he didn't have
the money to pay the increased rent either.
But he wanted to stay.
He calls up Brian, our other co-founder and CEO.
And Brian and Joe had gone to Rhode Island School of Design together, so they were good friends
from back then, Brian had been living in Los Angeles, working a more traditional job.
And, you know, Joe gives him a pep talk about, you know, quitting his job, to become an
entrepreneur and joining him in San Francisco for, you know, an adventure of entrepreneurship.
So, so Brian gets inspired, quits his job, moves to San Francisco, I think, without asking
the cost of the rent.
That whole part was, I think, not spoken about until he showed up.
And now there's two of them, and they're realizing they still don't have the money to pay the rent.
And so they're both designers by background, and they noticed that an international design conference was coming to San Francisco, and they noticed that all the hotels were sold out.
And so they had this idea, why not take the extra bedroom, the bedroom that I had vacated, and rent it to designers who might need a place to stay that one weekend as a way to make some extra money.
Now, this room is completely empty.
It doesn't even have a bed, but Joe sets up an air bed.
And instead of calling it a bed and breakfast, he calls it an air bed and breakfast.
So Airbnb is short for airbed and breakfast.
They create a simple blog advertising the room and the airbed.
And they're expecting guys like themselves.
So 25-year-old male probably.
And instead they get a father of four from Utah, a man from India, and a 35-old woman from Boston.
So like a eclectic group, these guests get an affordable place to stay when hotels are otherwise sold out.
And Joe and Brian make, I think, like $80 a night, you know, times I think three or maybe four
nights times three people so almost a thousand bucks and they all go to the conference together have
a really great time and joe and brian introduced them to their friends and they get meals so it's you
know it's really actually a whole experience that created immense connection and it was really just meant
to be a one week and way to raise a couple of bucks for bucks but you know one of the guests a month
later checked in and said like hey you know that was so much fun like what are you doing next with
air bed and breakfast and they're like well nothing like if there was just a one-time thing
And he's like, no, no, no, no, that was too cool to walk away from.
You know, you should do something more there.
In parallel to this, the three of us had been brainstorming.
At this point, I had now put my jobs, and now three of us aren't employed, all wanting to be entrepreneurs, all wanting to work together.
And for two months, we were brainstorming ideas of what we could do together.
And we had some ideas around like a roommate matching service or something like that that seemed irrelevant to, you know, what we had just recently gone through, trying to find roommates.
You know, we went for two months, brainstorming ideas without ever talking about the story,
did I just share it with you?
That's like how it's like so obvious in retrospect that like one thing led to another.
But in the moment, you know, it was sitting underneath our noses.
And for two months, you know, we didn't even realize it.
It wasn't until we got that call from the guests encouraging Joe and Brian to kind of take
the idea forward that they then shared it with me.
And the three of us got enthused to go make it possible to book.
a home just as easy as a hotel all around the world. And that's what we set off to do in early 2008.
And that's incredible, Nathan. So first of all, I love that you shared the story that it wasn't
as obvious, right? Because I think sometimes we, especially the high achievers, they're driven,
we want to tick all the boxes. We want all the evidence up front. The evidence is not there because
you didn't get there yet, right? So I love that you share that. But from that moment, like you get this
idea, but initially, everybody thinks it's crazy. And I was in Silicon Valley at that time.
Like, everybody was just like, there's no way on earth that somebody will stay with a stranger
in the house or let a stranger in the house. Like, it's just absolutely not possible. So what made you
continue to try, right? Like, because you guys go to investors. Tell us a little bit about that
beginning. Yeah. Well, a few things. I think one, we knew the three of us wanted to work together
on something, right? And then this happened to be the idea. And this story was, you know, pretty
awesome. And so it seemed like a cool enough thing to work on. Now, I at the time did not think
this was going to be a big idea. I actually famously, like, wrote a, like, end of year note,
which I would do every year to all my friends. And I described all the things I was working on.
And this was like in the footnote as like, as something that was kind of fun, but probably
not a big deal. Much to the chagrin of Joe and Brian, who also got the letter.
did not appreciate that characterization of our serious effort.
I have to be honest, I was also a little cautious about jumping in at this point because
I felt like I had a lot of opportunities.
As an engineer, I had like skills that were very much in demand.
So there's like a high opportunity cost with what else could I be doing.
And it's very easy to be tempted, like, you know, should I go work for this company, get paid
a lot of money or I have like three other ideas I'm working on, like, where do you focus and
what do you double down on?
I was partnering with two designers, and on the one hand, they had complementary skills,
so that was compelling.
You know, on the other hand, I felt a little outnumbered, right?
I felt like I was the only engineer, and these guys would probably dream up things faster
than I could go build them.
You know, I was hesitant, but, you know, ultimately, a couple things.
I think, you know, one, you know, we were able to come up with a kind of scoped down version
of the vision that was manageable.
So in the span of, you know, I think five weeks, we built our first iteration of the product.
And it's different, a little bit different than what you see today.
But, you know, very quickly, we were able to get something and put it out there.
You know, second, it did kind of come down to having somebody to work with because, you know,
I had some other ideas I was also working on, just myself.
And I remember building something that I was frankly more excited about.
And I was so excited to, like, launch it.
And when I launched it, I realized that this was just the beginning of building a business.
Like, I built a technical thing, but that's not a business.
That's just like a product or a proof of concept.
And there's so much more that needs to happen in order to turn into a business.
I need like employees or business partners.
And so suddenly I felt kind of very lonely.
And I valued that with air bed and breakfast, I had Joe and Brian, you know, people who were equally excited and passionate and, you know, willing to work.
That was part of what propelled us, you know, in that first.
year, you know, even aside from the fact that they did it was crazy, this is what kind of
set it apart from, you know, other things that were also on my mind that I was also excited
about. Now, you know, you point out, like, how did we have confidence in this idea when it was,
in fact, so counterintuitive at the time? You know, how can you trust a stranger in other words?
And, you know, it was based on the first-hand experiences that we were having. I mean,
of course, the story of the share from October 2007 is very compelling. But we had other
experiences, you know, shortly thereafter as we launched a product. We didn't have many people use
it. But when they did use it, you know, magic did happen quite a lot. And those stories were really
powerful. And so it can work. The question is just how to help more people take the leap, you know,
and embrace meeting somebody new and having this kind of value exchange that makes a lot of sense.
That's what we understood that, you know, nobody on the outside really did. Right. And again,
you had a level of conviction that allowed you to basically go to investors, hear a lot of knows, and
continue what like designing cereal boxes like tell me a little bit like I mean you had enough
stamina to continue honestly when investors heard heard the idea they would have like almost a visceral
reaction like it wasn't just that like it was a bad idea it was like a scary idea that was
almost revolting like they honestly didn't see themselves as customers right they're investors
they probably have a fair amount of money they were not looking to you know necessarily
save money on a hotel and stay in someone's extra bedroom, at least not at that time.
So, yeah, they would have a pretty strong reaction.
Over that first year, no one was willing to invest.
No one would even give us a second meeting.
And then...
Give me a second.
Take me there for you.
Because, again, you have other options.
I mean, this is, you know, anybody that is at your caliber can go anywhere at this phase.
Why did you decide to continue and how did you guys together take?
those rejections because that's not easy yeah and there was other stuff going on that was not
easy you know for one actually during this time i had moved from san francisco uh back to boston
so suddenly i was uh working remotely with my my co-founders and that was to be with my
my then girlfriend who had been dating you know for a long time was now my wife uh we've been
together for you know a couple decades now but you know it was time to get serious and and
spend some time together and so i went back to boston to be with her
But that obviously strained, you know, my ability to work with Joe and Brian.
And also left some funny dynamics about just how to handle rejection.
Because, you know, as the engineer who had a lot of other opportunities, I was very busy with the coding.
And I was not going to all the investor pitches.
They were doing that out in the West Coast while I was on the East Coast working.
So I would be eager to hear how the meetings went.
And, you know, they would always kind of frame it in more positive terms than it was probably the actual reality.
They were like, oh, you know, they thought it was interesting and curious and they'll get back to us and they need a little more time.
You know, they didn't tell me the part that they were like the investor.
Kicking you out.
Kicking, you guess out, yeah.
And so, you know, I also remember one time I was in San Francisco during one of these meetings and we were practicing the night before the pitch deck.
And we come to this slide that is basically how much revenue, you know, will we be generating three years from now?
And the number was $200 million.
And I did some quick standing checks.
And I said, like, there's no way we can ramp the $200 million from zero.
You know, it just makes no sense.
Like, $20 million is more realistic.
Why don't we put $20 million on the slide?
And so Brian's like, yeah, okay, sure.
And then the next day we're in the investor meeting and we covered this slide.
And the slides is not $200 million, not $20 million, but it says $2 billion.
So instead of decreasing it, he increased it.
It was at that moment in time where the investor totally just, like, looked out the window and stopped paying attention.
And so, you know, afterwards I asked, Brian, like, why did you change it?
We had talked about $20 million and now you changed it to $2 billion.
Why did you do that?
And he said, oh, well, you know, I was talking with Sam Altman, you know, open an eye, Sam Altman.
So we knew him way back then.
He had been a Y Combinator and kind of in our network.
And so we got some advice from Sam Altman that investors don't want M's.
They want B's baby, you know, meaning investors don't want to invest in million-dollar opportunities.
They want to invest in billion-dollar opportunities.
So, you know, it's a prerequisite that you have to sell a big idea, which is actually, of course, true.
You know, the problem is in our pitch, we didn't really connect the dots between what we were doing and it being a billion-dollar idea.
So I think, you know, both perspectives have some validity to it.
But bottom line is the pitch did not go well.
And I got to see that firsthand.
And it was definitely very alarmed by that.
Out.
So tell me the story about designing cereal boxes with Obamos and Captain McCain.
Is that true?
Yeah, no, it's very true.
And so, like, what led up to that was, it's now summer 2008.
And we're going to launch the company officially at the Democratic National Convention.
This is the event that took place in Denver where Barack Obama received the nomination of his party.
They'd be the presidential candidate, a historic event first African-American presidential candidate.
The stadium where it's going to be held holds 80,000 people.
And we know Denver only has 17,000 people.
So we know there's going to be a need for alternative accommodations.
And so that's why we, you know, made a whole goal of being ready to launch two weeks before then.
And, you know, sure enough, it was a big success.
Like, locals were looking to get out of town.
They were putting their stuff up on Craigslist and ultimately then on Airbnb.
And we ended up hosting, you know, hundreds of people for this event.
And, you know, also the newspapers and blogs and TV were doing stories about the event, of course.
And, of course, one of the storylines was historic event, but people have no people.
place to stay. They're like camping out in parks. So, you know, we wrote to the reporters and said,
hey, actually, we have 800 confirmed available homes on our platform still available. And they would
say, oh, that's an interesting story. I'm going to feature you. Because we, we rode the media
wave, right? We didn't create the story. The story was out there already about the event. And we made
ourselves, we made our product relevant to that event. And so that was a great, that's a great
strategy in general for getting media attention, right? Like, you can't make the wave, but you
can ride the waves. So you just got to identify the wave and make yourself relevant to it. So that's
what we did very successfully. And we were on, you know, CNN and, you know, just getting an amazing
coverage. And we sold hundreds of, of bookings. Now, a week later, you know, the convention's over
and nobody cares about us anymore, right? Like, there's zero business. And so this got us thinking,
you know, we had met all these reporters during the previous week. And now they didn't care about
us anymore, but how could we get back in touch with them and make ourselves relevant to them
and get featured again because that was so amazing. So I don't know how it happened, but, you know,
basically Joe and Brian got this idea to create a presidentially themed retro cereal. And, you know,
it was partially because the name of our company was airbed and breakfast. And so, you know,
obviously the product is airbeds, but they thought it would be funny to do something with the breakfast
concept. That was also part of the name at the time. We weren't Airbnb yet. We were still airbed and
breakfast and they said we should create a presidentially themed breakfast cereal and then we should
mail these physical boxes to all the reporters and if they get a box of our presidential cereal
they'll be so curious they'll call us back and we'll start talking to them again they come and tell
me this story and I just think it's ridiculous and I said guys you know do whatever you want but just
promise me that you won't spend any money you know I was like heading down writing code and I had a
backlog of things I needed to do and I said oh you guys can spend your time
doing that but just don't spend any money so to their credit they were super scrappy they
didn't spend any money they got friends and people in their network to help print off the boxes
and you know being artists themselves they were able to create amazing artwork for these boxes
and super witty concepts and hot glued all these boxes together stuffed them with cereal
so they're super scrappy and they made it you know in the span of like a month and a half
they made presidentially themed breakfast cereal.
Obama O's tagline was Hope and Every Bowl and Captain McCain's The Maverick and Every Bite.
And so the first 100 of each of these boxes, they mailed in the physical mail to the reporters.
And then the extra boxes that they had had printed, they decided to label as a limited edition collector's item.
So they numbered each one, one, one, two, three, four, all the way up to 400.
And we made a little website to sell them on.
so anyways the reporters get these boxes and sure enough you know that they this is in the lead up to the election so there's obviously a whole hysteria about the election and excitement and people doing wacky things and so like we're an example of a wacky thing that's going on so sure enough like we get back on CNN and good morning America talking about the breakfast cereal talking about airbed and breakfast what this is all about and that day we become the number one political video of the day on CNN and
we sell a $40 box of our cereal, the limited edition collector's item on our website, $40 a box.
We sold a box of cereal every three minutes until we sold out.
So that week we made like over $30,000.
We sold out of Obama owes.
We never sold out of Captain McCain.
So I guess we could have predicted the election.
It was so exciting.
And like we made more money that week than we had all year in our core business.
And we thought, well, if only there was a presidential election every week, you know, we could just be making cereals.
but clearly that wasn't a repeatable strategy and once that passed we were kind of once again
kind of back at square one with like making no money a whole year has gone by and we're asking
ourselves when do you quit you know 12 months in made no money except this you know kind of hoax
not hoax but you know like bad thing you know PR stunt but our actual business isn't making
any money it's not growing despite all the work we're doing and you know we are having
trouble paying our rent again, you know, when do you quit? When do you quit? And so when do you quit,
Nathan? Because again, this is when, you know, you actually went to White Combinator and things
started changing. When do you quit? Why continue? Yeah. Well, I mentioned, you know, earlier,
like, you know, starting a business with other people is kind of like a professional marriage and
like they often fall apart. And so, you know, choosing your founders is really important. And also
part of that is making sure you're kind of like in the same stage of life too, right? We are obviously
young guys. I had a girlfriend, but, uh, in a serious one, but we didn't have kids yet. And,
you know, we were able to take risk. And so, you know, we had made it this far and that was pretty
great. But, you know, we were all getting a little desperate. And because we were all friends with
one another before doing this, you know, we really didn't want to quit and leave the other other guys
hanging, you know, like we kind of needed to decide this together. You know, no one person wanted
to jump ship. So we made an agreement.
we said, you know, we've worked really hard this year.
We need to give it one more shot and we need to give it our absolute all.
The truth is, like, I had been doing some consulting on the side.
I had been in Boston.
Like, they had also some side projects.
So, like, we weren't completely focused.
And we agreed that we were going to apply to Y Combinator, which is a, you know,
well-known accelerator program, even back then.
And that if we got in, we would do it, of course.
And the thing about Y Combinator is it's about a 12.
week program. And so it's very finite. And we said, we're going to do Y Combinator if we get in,
you know, at the end of the 12 weeks, if the company is in a better, maturely better place,
we'll all quit together and not have any hard feelings about it. Like, well, just pre-agree
up front that that's the condition for quitting. We'll see how it goes. But, you know,
before we could do Y Combinator, we had to get into Y Combinator. And this in itself is a pretty
interesting story and a lesson, known accelerator program, even back then. And that if we got
It's very selective, white combinator.
Oh, yeah.
Even back then.
So we did a lot of practicing and rehearsing and, like, practice, like, stressful interviews, like,
where, you know, we were shouting questions at each other and, like, throwing phone books
around the room and, you know, just trying to, like, make sure that we could stay on point,
you know, even in a stressful situation.
So we did a lot of preparation, and we go to the interview.
And the interview is only five minutes.
It's super fast.
Two minutes into the interview, Paul Graham is like, what?
Strangers staying in other people's houses?
It's like, I would never do that.
You know, like, he had the same.
action that everyone else did. He did not like the idea. He was almost like angry about the idea.
And at that point, the conversation goes sideways. And he kind of says, you know what, I really don't
like that idea, but you know, you are handling payments between guests and hosts. And so maybe you
should become a payments company. So he basically takes the next three minutes to try to convince
us to do a different idea, which sounded a lot like what strike eventually became, actually,
which is kind of funny. We're five minutes up and we're walking out of the room realizing we had
blown it, right? Like, we completely, like, went off the rails here. And, uh, you know, as we're going
out, um, Joe takes out of his bag, a box of the Obama owes. And it's funny because before we had
left for the interview, I saw Joe putting the Obama's, Obama is in his bag. And I said,
Joe, don't bring that to the interview. Because for me, the Obama owes in that whole serial
story I just told you about, to me, it represented a distraction. Although it was like super
clever and made 30,000 bucks. It obviously did nothing to drive our core business. And it took
about like a month and a half of like Joe and Brian's time. And so I felt like that did not really
communicate that we were like a serious tech company and focused. But Joe brought the Obama
those anyways. And as we're walking out, he takes it out of his bag and gives it to Paul Graham.
Paul Graham says, yeah. Yeah. But Paul Graham looks at it. He says, what is this? Did you buy
me a gift? What is this? And Joe said, no, we made this. And he said, no, we made this.
And Paul Graham's looking at.
He's like, I don't understand.
You made this?
He's like, come back in and tell me how you made this.
So we sit down and we get five more minutes with PG and we tell them how we made the cereal.
And later that day, we got a call saying that we were accepted into Ycombinator.
And later on, Paul Graham told us that we were accepted, not because he liked our idea,
you hated our idea, but he knows that the ideas can change.
And, you know, instead, he's really, you know, choosing people based on, you know, the founders
and who he thinks will have the tenacity,
the perseverance, and the ability to create and build.
And so from that story, what he saw was that these are guys who would not give up.
They would be very resourceful and scrappy and figure out a way to do things.
And so, you know, that met his criteria for admitting us.
And I think, you know, it's also just a lesson for anybody when it comes to pitching yourself.
You know, the idea is one part of it.
but it's also, you know, all about you and your character.
I absolutely love this story because, again, at the end of the day,
the ups and downs are insane, especially the downs.
So being able to continue, I think that's the big thing that White Combinator is trying
to figure out, right?
Like, are you going to be the founders that will continue?
And I think they also gave you some ideas around being closer to your customers, right?
Like eventually in White Combinator and going more towards New York.
Can you share a little bit about, like, some of these big learnings that you had in Wycombinator,
and how did that shape Airbnb as a whole?
We heard a lot of advice, you know, during Wycommitter and from other people, too,
but especially during Wycomator and from Paul Graham, he always has interesting things to say.
And, you know, the thing I'll say about advice is, obviously not all advice is good advice.
Like, there's all kinds of advice, but advice is thought provoking.
Amongst all this advice we were getting, there were some real nuggets that we latched on to and thought about.
Actually, let's go there just for a second, just for a second, because I think with advice, it's actually really complicated because the grass sometimes always looks greener on the other side.
And if somebody really smart tells you, go this route, like you might find yourself, and I see founders do that, right?
Like, they just start going all around.
How did you continue your North Star and know what to take from which advice?
I think it's not about necessarily following advice because some of it's good, some of it's bad.
It's about reflecting at the end of the day.
You know, advice causes you to reflect.
Is this true?
Is it not?
Is this a good idea?
Is it not?
You know, it's a stimulus.
It's a sparks creativity.
And this is important because when you're starting something, you know, so many people are
secretive about what they're doing.
You know, they don't want someone to steal their idea, you know?
And so it leads you to, like, not share.
And I think it's a missed opportunity because it's important to hear different perspectives,
get different, you know, reactions and then reflect on that.
And it just, I felt that every time we engage someone about what we're working on,
we came away with new thoughts that we wouldn't have otherwise had.
And we made a point to go to every single office hours that Ycombinator held.
And we were always the first ones there, spent the most time of Paul Graham,
just because, you know, we wanted to hear his reactions, you know,
even though he didn't necessarily like our idea at first.
You know, we still wanted to talk with them and understand that and unpack that and get, you know,
new ideas. So anyways, you know, one of the things that gets said is that it's better to have
a hundred users that love you than a million users that kind of like you, right? Like,
you need to have abangelis, people who feel really passionate about what you do. And then also,
like, to do that, you know, you kind of need to meet your users, right? Like, you need to deeply
understand their needs and how they're using your product. And both those things are a little
counterintuitive, at least for us at the time, because we thought we were building an internet
company. And, you know, internet companies are built for scale. And if you're doing scale,
of course, you can't go meet your users individually. And it's all about bigger numbers. And so
these ideas kind of led us to think more about product market fit and actually spend time
meeting users. And so that's what we did based on that feedback. And Paul Graham said, well,
where are your users? Why aren't you meeting them? We said, well, you know, like our platform,
people are based all around the world. And there's not many here in San Francisco. Actually, most
them are in New York. He's like, well, why don't you go to New York? We're like, well, we're here
doing Ycombinator. We don't have any money. He's like, I don't care. Go to New York. And so,
you know, Joe and Brian, back then when you did Ycombinator, you got $20,000. That's it.
It wasn't like 100,000 or $200,000 like they do now. Like, they do big numbers now. But
back, you know, it's $20,000. So we used much of the $20,000 going to New York for a few
different weekends. And when we went to New York, we realized that a lot of people had photos.
of their homes, well, some had no photos and others had photos, but they were poorly lit.
They were poor resolution, especially back then.
You know, camera phones weren't very, very good.
And how do you meet your users when you're an internet company?
We would call them up and we'd say, hey, you know, we saw that you put your apartment on Airbnb.
Would you like a professional photographer to come to your house and, like, you know, take some
professional photos of it for your listing or whatever other purpose you might like?
And I think people were a little surprised to get this, like, offer out of the blue.
But a lot of them said yes to that offer.
They were curious and they find, yeah, sure.
That's a great deal, free.
So, you know, knock on the door.
And it was actually Joe and Ryan themselves showing up.
Did they know that it's the CEO that is coming to take photos?
Not until they showed up.
And, you know, we didn't have any money.
They didn't own an expensive camera, but they would actually rent a camera on the weekends just for this purpose.
And they'd go and they take the photos.
But while they're with a host, they would also sit down at the computer and watch them use the product and get ideas from them, give them tutorials, and then also invite them to get a beer later on.
And so we'd get a few hosts together later on for beer.
And over beers, we would tell them our entrepreneurial journey, the stories that I'm sharing now.
And people do love those stories.
They love a good story.
And this was a way in which we started to build rapport with our early community and develop a follow.
are people who loved Airbnb.
You know, at this point now in New York, we have good photos in the properties.
We've met the host and built a rapport.
And with that rapport, we're able to call them up and say, you know what, that price you
set, would you mind lowering it?
You know, if you get too much interest, you can always increase it.
But we think, like, starting at $400 a night feels a little too high at this point.
You know, you don't have any reviews yet.
So can you start it low and raise it up later?
And, you know, if you had asked someone out of the blue to do that,
say like, you know, who are you to suggest that and know?
But because they had met us and they liked us, they said, yeah, sure, we would love to help you out.
And so, you know, now we have well photographed properties at attractive prices in New York City,
a place that people all around the world want to go to, but it's, you know, really expensive.
And these properties start getting bookings.
The hosts aren't making money and they tell their friends and their friends come to the site
and they see the effort that the other hosts have put in and they look to emulate that because that's the recipe for success.
since we get more and more hosts in New York.
Meanwhile, these guests from around the world
who are coming to New York are flying back home,
and they're thinking to themselves,
hey, that's cool.
Maybe I could be a host in my own home city in Paris, in Berlin.
So very quickly, there's a cross-pollination happening.
And this is when things started to take off.
And like I mentioned earlier,
Wickele was about 12 or 13-week program,
and we had agreed at the start of it
that if things didn't materially improve,
we would quit at the end of 13 weeks.
So before Wye-Colmated,
commentator, we were making $200 a week in revenue. And that had been true for five months. Nothing
we did seem to increase it. Our goal during Waikometer was to get to $1,000 a week. And literally
in the span of 13 weeks, we got the $4,200 a week. So past our goal, quite a lot more than $200 a
week. You know, we are also during this time introduced to Sequoia Capital, you know, one of the best
investors in the world. And, you know, we ended that 13-week period, not only with a great ramp
in revenue, but Sequoia Capital, uh, investing $600,000 in our seed round, leading that
round at a paltry $3 million post money valuation, which is funny. And it doesn't even seem real by
today's standards. But, uh, you know, back then, this was, you know, during the recession,
the financial recession in 2009. So, uh, you know, this is, this is the kind of valuations that
were out there. Um, but we were stoked. Uh, you know, now we had our first investor.
And, you know, before every investor basically laughed at us and not taking a second meeting.
And now here's Sequoia Capital, one of the best names in the world investing in us.
So that was a huge boost in confidence.
And it meant we never had to have that conversation about quitting.
And, you know, from there forward, it was a rocket ship.
So from, you know, March, April 2009 onwards, you know, began that more positive part of the story
because that first year was so painful.
And at that point, are you trying basically, I mean,
I mean, you as, you know, CTO and then chief strategy officer, then you're leading international expansion, is that kind of when you're starting to move from New York only to starting to expand?
Because you also expanded to really complicated markets, like China and, like, is that kind of when this is starting to happen?
I mean, after it's stabilized?
I mean, a lot of years, you know, happened since 2009.
Yeah.
So there's a sequencing to it, right?
So 2009 was really defined by our growth in New York City.
And then also just starting to build the team, right?
So it was still just the three of us.
And I was the only engineer until basically August of 2009.
So that's now 18 months after having started.
And at this point, the company is doing really, really well.
It's, I think, making like $12,000 a week by August.
So it continued to ramp.
We hire our first engineer besides myself.
That's August 2009.
By 2010, we are now growing in, like, let's say,
Paris, Los Angeles. Let's say four or five cities are now, you know, thriving. So still small.
And then comes 2011. 2011 was another inflection point where just everything happened all at once.
So what kicked it off was competition. Up until that point, we have been very quiet about our
success. And even when we fundraised money, we didn't announce our fundraisings because we didn't
want to tip off other people that this was a good idea. And so we kept it to ourselves. And we would share
but we basically staggered the news by four or five months by the start of 2011 or let's say late
2010 word of our series a funding which had happened in april 2010 had gotten out so by the end of
2010 that happened so it was like five months staggered and there are series a funding was a seven
million dollar raise at like roughly i think a 72 million dollar post money valuation something
like that that is so fun yeah that got the attention of people and specifically some serial
entrepreneurs based in Europe, who are well known for cloning successful Silicon Valley companies,
including the Sandwar brothers who have a company called Rocket Internet that famously cloned
Groupon and attempted to clone Facebook.
And basically, every company, they try to clone, and they decide to try to clone Airbnb
and become the Airbnb of Europe, as does another serial entrepreneur based in Europe.
So suddenly, we see competition.
We know that travels inherently global.
We know that to be a relevant travel company, you kind of need to be in Europe, too.
That's like a very important part of the travel jigsaw puzzle.
So, you know, we become determined to be, you know, just as local as these guys.
I guess before we do that, though, like they come to us and say, you know, look, if we work together, if you acquire us, like, we can combine our strengths and our skill sets and, like, you know, definitely be a global company.
We entertained it. We had to. I mean, we had a fiduciary duty to at least consider this, this offer.
And it was, it was totally shocking because at this point, we have 40 employees.
And I remember flying to Berlin, touring their offices. And they have like 200 employees in their office.
And they just started. Then, you know, partially that's because they had like a pool of people, you know,
working at other companies that they could pull from and, you know, basically bootstrap this new company overnight.
But it's super intimidating to see all those people so many more than we had. Ultimately, though, we realized,
like these guys are a little bit kind of like mercenaries is what we call them like and we viewed
ourselves as missionaries like we really loved the business we were in we were really attached to it
we lived the product um and you know we felt that our competitors were out to make a quick buck
and so that didn't appeal to us and so we declined the offer but we realized we needed a plan B
we needed we needed to get into growth mode and go from like what i'll call peace time to war time
And, like, you know, not just, like, going along the lazy river, but, like, really start sprinting.
We need to be more local than these European companies.
How do you make those decisions?
Like, this is a new type of decisions for you.
I guess everything is new for you.
But, I mean, these are type of, like, these are big decisions.
Who helps you?
Is that Sequoia?
Is it someone else?
Like, how do you make those decisions?
They're big decisions.
And we definitely, you know, going back to, like, the idea of getting advice, you know,
we would always reach out to different mentors.
to get their perspective and call other founders and get their perspective.
But, you know, specifically in this case, yes, you're right.
Like our partner at Sequoia, the original partner, his name was Greg McAdoo.
You know, we would at that time get brunch with him every two weeks and just tell
him what was going on with the company.
So he was like, you know, spending a lot of time with us, just being a thought partner.
But, you know, for this, for this trip, he came with us.
You know, he saw everything we saw and we had conversations about it.
And, you know, together we made the decision of like, we're at.
actually going to turn down this offer that, you know, on the one hand, felt like it would lead
to obvious success because these guys were so experienced operationally and they had so many people
and they had Europe to going it alone, which felt very risky. But we made that big decision
and, you know, quickly through our network started, you know, reaching out to people who had
helped other companies to scale internationally. And, you know, in the span of,
a couple months hired country managers for, you know, eight to 12 countries and opened offices
in those countries and hired local teams, you know, when I say local teams, you know,
maybe a dozen people to basically, you know, bootstrap the market and get super hands-on
and meet the host like I told you before. We did in New York and photograph the properties
and all this hands-on stuff that is necessary when attracting your first users and building
your initial credibility.
Unbelievable.
So you guys are starting to expand all over Europe and, again, other countries then at this
point, including complicated ones.
I don't know if we're going to go into exactly how, but I mean, some places like China
are a whole different gambit of things, right, because a lot of things are just not allowed
there.
I don't know if you want to go over a little bit, but then I do want to go to 2020 at some point.
Yeah, I mean, there's a sequencing here.
So like this competition kind of kicks off in 2011.
And I'd say 2011, 2012 was really defined by, you know, this race to win Europe specifically.
And, you know, we were also starting to plant the seed in Asia too simultaneously.
But Europe was the initial focus.
But by like 2014, 2015, having, you know, managed to have success in most of the other markets,
if not all the other markets, you know, we also started to explore China, which,
you know was a whole adventure in itself probably a show of its own yeah yeah you know a very unique
market because of how big the ecosystem is and because of the government and all these different
things but we are incredibly popular in in china amongst travelers you know we used to think like
will this only work in new york well this only work in north america everywhere we went people
said okay that might work where you're coming from but this will never work in my country
you know and it was just so amazing to see that not be true and to see to see it actually work in every country of the world all around the world people have a curiosity to meet people from other places especially other countries and see how other people live and so we capped into that in a way that was also affordable and so yeah i think it's been remarkable to me to see how you know we are now ubiquitous for home sharing in every country of the world it works in every country of the world where we're allowed to operate and you know more than
two billion people have now stayed in other people's home.
So, like, you know, this idea of strangers is no longer.
It's long gone.
But it's interesting because we got to know you guys roughly around 2007.
2007, my son was born after that, you know, my daughter.
And at that point, it's like, I'm not going to have two babies in a second room or in a, you know, an hotel.
And, you know, I think that 2010 or whatever, we started staying in Airbnb.
You know, I mean, it's like, it was.
It was a must for families.
Like, I actually don't know what families do without it, like, if I'm being really honest.
So we were very, very early.
So I could see which countries are already on Airbnb, which are not because we were big travelers.
And, you know, it was really interesting as a family.
Like, I literally don't know what families do, which is kind of a whole different story.
So take me back in time to 2020.
Yeah.
What does that look like?
Again, these are you guys in the, like, exactly where the hospital.
Fatality is, travel is, like you're right there in COVID hit.
Well, going into 2020, you know, we're now coming on, like, at that point,
12 years of growth and building the business and had tons of success.
And we were planning for our IPO in early 2020.
And so, you know, in 2019 already, we had written, you know, the draft S1 and done all this
preparation.
2020 comes and we're, you know, planning to do this.
And then I think COVID happens, you know, and in early March,
WHO declares a, you know, a pandemic.
And our business drops 80% in just eight weeks.
I mean, it just disappears.
That's super scary because, like, at this point,
we have, I think, 8,000 employees, maybe a little more.
We're a big ship.
You know, we have a big, expensive burn rate.
The costs don't stop.
You know, the revenue stop, but the costs are there.
And so...
And probably people are asking for refunds or, I don't know,
like how did you cope with that like take me there a lot was happening all at once right like obviously travel was
deeply impacted that's why no more new bookings were coming in but also we had existing bookings
gas for one to cancel and you know that might not have been acceptable by the host cancellation policy
so there's billions of dollars of bookings right you know that had to be sorted out in terms of
whether to honor the booking or not and how to navigate that so that's complicated there's just a burn
rate situation and the issue there is not just that there's no money coming in
but we don't know how long this is it going to go on for, right?
Like, is this a two-week thing, a two-month thing?
Nobody knew anything, yeah.
Right?
So, like, in terms of planning how much, how long your bank account's going to last,
you know, we had no idea.
We knew we had to raise some money quick.
But, of course, this is exactly when the market, you know, basically froze up.
And, you know, no one was willing to give you money at this point.
Because nobody knew anything, right?
I mean, it's like.
Right, everybody needed money all of a sudden.
Yeah, yeah.
And so it's a terrible time to raise money.
And we have to make basically a bunch of choices.
And I think a couple things.
One is, you know, we realized right away it's a crisis.
This was not like something to be managed away or kind of like not by a little time.
Like we said, we're going to treat this super serious like from the get go.
We're going to be bold.
We're not going to take half measures.
So, you know, we had the first right size the ship a little bit and financially.
We did a layoff relatively quickly.
One of the worst days that, you know, I've had to experience.
We lost 1800 employees.
but it was necessary to do that quickly or else that everything was in jeopardy.
And we did that with a lot of humanity too.
We found ways to help employees.
Like on the one hand, we needed to help the company.
The company was in jeopardy, but we also understood people also were going through their own situations during this pandemic.
So we found creative ways to help people buy new jobs at other tech companies.
We created a whole directory that people could opt into and we shipped off those names to other companies that were hiring because, you know, some companies were actually doing well during the pandemic, you know, we help people transition and find new jobs.
But we also went out and we raised some more money on, you know, terms that were tough, but, but ultimately, you know, necessary and, you know, great.
Can I take you to a personal question? Like at that point, when you go to sleep at night, do you know it's going to be okay or are you terrified? Like, where is it taking you?
It's definitely a scary thing for sure because there's so much uncertainty and there's so much at stake and, you know, everything you thought you had accomplished, you know, is suddenly, like gone fast than you thought was possible or, you know, feeling like it could be gone.
And so, you know, super scary.
You know, at the same time, you know, I think we all got into kind of the wartime mentality, which is like we're going to buckle down and get super focused, super discipline, we're going to operate differently, right?
We're not going to operate the way we were weeks ago.
You know, we're going to meet as an executive team every single day to discuss the status of everything.
You know, we're going to get really clear on tracks of work, ownership.
We're going to make decisions quickly.
We're going to act with boldness.
You know, we came up with principles that we're going to kind of guide, you know, our decision making.
We moved incredibly fast, the deal of the situation.
And then, you know, something we've learned along the way is that a crisis is a terrible thing to waste.
There's a quote from Andy Grove, the former Intel CEO that we really liked, which is like, bad companies are destroyed by crisis, good companies survive them, and great companies effectively thrive or come out stronger from a crisis.
And so we had experienced this before in earlier years where, you know, what started off as a crisis was actually a little bit of a call to action that we ultimately not only survived, but came out stronger because of and came out as a better company.
And so as we quickly identified that this was a crisis, we were also trying to understand
how can we come out stronger as a result?
What is the lesson?
And so, you know, as we were having to cut down on our projects because we had fewer people,
you know, we got really clear about like what was important in the long term and not
to sacrifice those things.
And we also thought to ourselves, like in this pandemic, you know, it turns out people
still wanted to travel.
They couldn't get on airplanes.
They couldn't go to other countries.
but they wanted to go out to the countryside
and they wanted to have a home
where they could socially isolate,
maybe with some other family members
and make a little bubble or whatnot.
So we realized that the desire was still there
is not just taking a different form.
And so we became very agile
and adapting our product to help people,
find these opportunities and travel in this new way.
And so actually very quickly,
within, let's say, two or four months,
we stabilized their business
and started growing again
by meeting some of these.
new consumer behaviors, you know, through our agility. And actually, you know, by the end of
2020, we completed our IPO. So the IPO that was supposed to happen to, let's say, March,
and instead a pandemic happened. And so we thought the company was about to implode. We stabilized
it, returned to growth. And, and then, you know, followed through on the IPO by the end
of the year, you know, quite successfully. So, you know, it was a remarkable turnaround in the
span of, you know, 12 months. It's absolutely incredible. Like, I remember even thinking, like, how was
it possible that Airbnb not only that it's not sinking with this crisis like it's actually like
IPO I mean it was just incredible and I think a lot of the experiences and the services that you
have now you know kind of started flourishing if I'm not mistaken during this time right and again
right now you're expanding into experiences and and doing all these things in such a bigger way
was that kind of the accelerator and how is that these offering started?
to have value, you know, kind of shaping the future of travel, you think, right now.
Yeah. So, you know, we've gotten to a place now, you know, it's 2025. It's, you know,
five years after the start of the pandemic and, you know, certainly three years since, you know,
the pandemic was dominating our attention. And the pandemic caused us to put a lot of things
on hold because we had to get more focused. We had to get focused on our core business again.
And, you know, so a lot of things that we believed in, you know, were paused. And, you know,
one of those things that we had at the time was experiences, and it's not that we've stopped offering them,
but we weren't leaning into it as much during the pandemic because, I mean, look, people were socially
isolating. They weren't getting together in person. So that product offering kind of, I don't want to
say stalled, but it grew more slowly during the pandemic and subsequent. And, you know, we recently
relaunched experiences and also added to it with something we call services. And services are basically
thinking about all the conveniences that you can find in a hotel and making sure that those
things are available to you when you rent a home. So, you know, if you want a personal trainer
or a spa or a chef, how can we connect you to one of those people who can do that for you in
your home, even when you're in a foreign city, for example, and you don't know who to call
and don't speak the language? And how can we make this just as easy to book as a home, you know,
all through the app? And so we, you know, relaunched experience.
and we launched services with a completely new app integration.
And, you know, that's been really exciting to be in a place where, you know,
we can start to innovate and expand, you know, into other aspects of travel.
Because I think, I think there's so much more we can do.
And as we think about growing our business, we always think about, like, well, like, what can
Airbnb uniquely do?
And how can we leverage our host community and work of our host community to empower people
to, you know, provide travel services in new ways?
And so I think experiences is a great embodiment of that.
Amazing.
What do you think the travel of the future holds?
Is it a lot around community and experiences?
Is that kind of the big focus, you think?
Or is it something else?
I think since the beginning, we realized that the magic is in the people, right?
Like that started from October 2007 when Joe and Brian hosted those three in their apartment.
Like, it wasn't just about the affordable place to stay.
Obviously, it started with that, right?
But it ended with friendship.
It ended with, like, Joan and Brian being invited to,
this guy from India, his wedding, you know, like two years later, you know, so it was pretty
powerful on a personal level. You know, I think travel at its best, you know, transforms your
perspective and makes the world a smaller place and creates friendships that cross borders.
That's the future and vision we're excited about, trying to create. And we do that through
a product that, you know, creates, you know, first trust. You know, it's a framework for
how you can establish trust with someone you don't know, you know, through their reputation.
through how we handle the money, you know, through the various protections.
But I also think about inspiration too.
And, you know, we have a lot of inspiring spaces that are super fun.
And, you know, like, you never knew these things existed.
And suddenly you realize on Airbnb they do.
And that's inspiring.
But, you know, I think likewise with the experiences product, right?
Like, it's a whole new travel offering that's, you know, very different from, let's say,
the tourist bus that, you know, has traditionally been available to show you around town.
And so I think we, we think there's so many different ways.
which we can reinvent the travel offering and open up new destinations that weren't previously
on the map, maybe because they had no infrastructure, maybe they had no hotels.
But I think, you know, through the lens of a local, you can really unlock what's special
about the place and make something, you know, into an experience that wasn't previously.
And so, yeah, this is what excites us.
And we think there's a lot of new ways to continue to do that.
Amazing.
And so, I mean, based on everything you know now, Nathan, and you're going to be.
You guys built such an extraordinary company and, you know, unbelievable value across, you know, so many countries.
What would you want to tell yourself when you were younger, like, based on everything that you know now, what were some of the biggest lesson or things that you wish somebody told you?
You know, I was often preoccupied with opportunity costs.
I mentioned earlier a little bit, but like this idea that there's so many opportunities.
and like, you know, what if I miss out on an opportunity?
It can be a little paralyzing, you know, like, which direction do I go in?
And, you know, I shared a little bit of the criteria.
And there's some more things, too.
You know, one is, I think as long as each experience or direction you go in is challenging
and you learn, then it's just one step in a journey.
It's not necessarily your final outcome is building your skill set for that ultimate thing that you do.
And so I did a lot of things that were, frankly, not successful.
like a lot of side projects. I didn't mention them here. But, you know, in retrospect, all those
things that I did that were, ended up being from one perspective, a waste of time because they
didn't work out as it anticipated were actually super valuable, like, skill building opportunities.
So that's one. And, you know, a funny thing is like, you know, I was at Harvard and Mark Zuckerberg
is a year younger than me. He was at Harvard too. And I remember he, that first summer when he started
the Facebook put an ad out, you know, on the computer science lister saying, you know,
who wants to join me and go to Palo Alto to work on this thing? And I was like, I told my
roommate, that sounds kind of cool. Maybe I'll apply in my roommate. It was like, no, that sounds stupid.
Don't do that. I was like, yeah, you're right. That sounds like, not like, like, not like a serious
thing. So I didn't. And so then, you know, a year or two goes by and I'm like really kicking
myself. Like, ah, I could have been like one of the Facebook co-founders, you know, had I gone
to pal out and not listen to my roommate.
You know, and then, you know, fast forward a few years,
and I have some friends working at Facebook,
and they invite me to lunch and tell me what they're working on a little bit
and try to convince me to join.
And, like, at this point, they have, like, 40 engineers.
And I'm like, I don't know.
You guys are so big already.
Like, already you're used in all the colleges and high schools.
Like, what more is there to do?
You know, like, you guys are done.
You're mature as a company.
And obviously that was not the case.
They were still just getting started.
And so, again, I was kicking myself or not going down that path.
And yet, you know, had I gone down that path, I wouldn't have done Airbnb.
And so I think, look, there's many right paths.
I think the important thing, you can always course correct.
And as long as you're learning on whatever path you're on, you're building your skill set to the ultimate thing.
There's this article in the New York Times I read a number of years ago about like the nature of luck.
And, you know, what it says is like, you know, luck is like two things.
I mean, there's, of course, some serendipity to it.
But, you know, it's also happening.
Like, there's opportunity around you all the time.
You just have to notice it, right?
And so, yes, of course, there's serendipity, like me finding Joe on Craigslist, there's
some serendipity there, or the other roommate falling through, that's some serendipity.
But, you know, there's also moments where we saw opportunity, for example, like applying
to Y Combinator and getting the cereal out, like, you know, Joe recognized a moment to make
an impression, right, at the right moment.
And so I think you can train yourself to notice opportunity that is right for you.
And I think we're all surrounded by opportunities.
We just fail to notice it.
And so I think that's a really kind of important lesson that would have put me at ease
as a younger person when I was like so preoccupied or like, how do I become successful?
Like which is the right path?
It's like just, you know, don't worry.
Like actually any of these could be right paths.
Just do one thing at a time, learn, you know, move on when you stop learning and be observant.
You know, be observant to what's happening around you so that you're ready to pounce
when, you know, the right one comes across your desk here in front of you.
And create your own luck, which you guys are doing again and again.
and again, which is so beautiful.
Yeah. Oh, my God. Nathan, this is so good.
I can talk to you probably for many, many more hours about leadership or whatever, but
seriously, thank you for everything you guys are doing and for changing the world and,
you know, just this incredible episode that I know is just pure gold.
Thank you.
It's a lot of fun for me, too.
So thanks for taking the time to have me on your program.
I've really enjoyed it.
Amazing.
Cross your desk here in front of you.
And create your own luck.
which you guys are doing again and again, again,
which is so beautiful.
Yeah.
Oh, my God.
Nathan, this is so good.
I can talk to you probably for many,
many more hours about leadership or whatever,
but seriously,
thank you for everything you guys are doing
and for changing the world
and, you know,
just this incredible episode that I know is just pure gold.
Thank you.
It's a lot of fun for me too.
So thanks for taking the time
to have me on your program.
I've really enjoyed it.
Amazing.
I hope you enjoyed this as,
much as I did. If you did, please share it with friends. Now, also, if you're feeling stuck or
simply want more from your own career, watch this 30-minute free training at leapacademy.com
slash training. That's leapacademy.com slash training. See you in the next episode of the Leap
Academy with Ilan and Golan Show.