Let's Find Out - old 1969 LIFE magazine: Apollo 11 LEM, retro ads, chatGPT (GPT-4) | ASMR ramble

Episode Date: May 24, 2023

(These podcasts are the audio from my Youtube channel videos found here: https://www.youtube.com/@LetsFindOut1) Tonight we're browsing a really cool retro 1969 LIFE magazine I found at a local flea-market thrift store. It's main article is about the LEM (Lunar Module) which was the tiny spacecraft that detached from the Apollo Command Module in lunar orbit and sent Neil Armstrong and Buzz Aldrin descending onto the lunar surface to be the first ever humans to step foot on another world. We also browse the rest of the issue and look at some of the more interesting ads of the late 1960's. Lot's of unique and memorable marketing of clothing, appliances, insurance, and of course, booze and cigarettes. Additional context: This issue was from March 1969, and that Apollo 11 mission didn't happen until July of 1969, so it's fascinating to travel back in time and think about the anticipation of the event just 3 months later. Thanks to all my patreon and paypal supporters. Your donations are so appreciated. I'm trying my best to continue making the most interesting and relaxing content I can, and the donations and the love in the comments is always a big encouragement. -Rich 0:00 10 pivotal moments from 1969 15:05 beginning to browse LIFE magazine 28:47 using GPT-4 to look up facts about ads and companies 51:41 Apollo LEM article 1:29:42 more GPT-4 prompts (about the Sears company) 1:54:29 ad introducing the McDonald's Big Mac in 1969 #space #sciencefacts #science #letsfindout #ASMR #astronomy ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► If you'd like to show support for the channel: ▸ Donate: Buy me a coffee?: https://ko-fi.com/letsfindoutasmr ▸ Patreon (monthly donations): https://www.patreon.com/LetsFindOutASMR ▸ PayPal (one-time donation): https://www.paypal.me/LetsFindOutASMR ▸ Amazon link helps the channel: https://amzn.to/2LnNXd6 ▸ My Amazon Wishlist: http://a.co/9vUJ8eF ► Say Hello: ▸ 📧 Instagram: https://www.instagram.com/lets_find_out_ig/ ▸ 📧 Discord: https://discord.com/invite/PyUfaN7 (* I'm not very active here yet) ▸ 📪 If you'd like to mail me something: Let's Find Out ASMR (Rich) P.O. Box 1582 Palm City, FL 34991

Look at this piece of technology, guys. Wow, we got three screens. You could be streaming your cable right to your phone. You could be browsing the web on you search. It could be YouTube and you searching and you listening. Right there, I guess. If only Steve Jobs would have read the November 2000 issue of Scientific American. Could have got the iPhone seven years earlier.

Anyways. So browse a specific magazine today. I've had this one for maybe 20 years now. I might, I might read the whole thing one day. This was pretty cool. Not for today, but what science will know in 2050. I want to see how, especially artificial intelligence. AI, we are getting yearly to some...

incapable AI and that's kind of alarming but also really exciting at the same time I want to see what that was all about with those predictions there some of these I just kept purely for a look you know the time capsule aspect of to be able to put ourselves back in the perspective of people years ago and And in some cases here, I found a stack in my local thrift store. I think this was the one by the flea market. And this lady just in the corner kind of collecting dust had a whole stack of old time magazines. This one's from worth browsing through them.

Special anniversary issue. Anyways, well, this one doesn't want to say one, this is literally from my childhood. I was about 10 years old when I got this, probably like 7 or 8 actually. Got golden eye killer ambushes. I want to look through that one too. The N64 was still very, very new. Let's see when the interest issue. Never got one of these magazines didn't put.

Sure, it's around 96 or 97, but they never put the date on the year. So these Time magazines, Actually, that's probably the oldest one I have. Here's like a big special double issue here. 84. And here we are. The star in the show here. A, uh, the Life magazine from March 14th,

1969. And this, uh, with a sophisticated double exposure here. And they probably took the same piece of film, literal. piece actual physical piece of film and exposed the lamb the limb in the uh lunar module and the the uh saturn five rocket taken off there which is pretty awesome because that fit right on the nose cone of that that uh massive rocket which until i think uh i think until starship this has been

in the largest rocket, I think the tallest and most powerful rocket too, which is saying something, you know, for 50, about 50 years now, 50 years. This, yeah, this magazine is just a fascinating chunk of history. And when we think about all the things that happened in this year in particular, 1969 is well widely known to be a turning point in American and world history too and what's also cool is this was in March 14th and like we I touched upon in my

James Webb video we had we found that Apollo 8 in the late 60s the slew of Apollo missions were slowly inching progressively towards putting men on the moon. And three or four months later, after this magazine was put out in July 20th, 1969, that's when Apollo 11, Apollo 11 would put men on the moon, two men, Neil Armstrong and Michael, sorry, Buzz Aldrin, Michael Collins was in the still pretty amazing, you know, position of orbiting the moon while Neil and Buzz got to explore around be the first humans ever to set foot on the moon and that was only three months later and they they briefly mention it in this magazine in the article here and

but it's just to me this this whole you know magazine here is just from the advertisements to the the contemporary pieces to the they have some political commentary social commentary and the technology and the progress specifically of the Apollo missions so a list we got 1969 if we had like the top 10 events from this year it would be the the uh viannaum war was ongoing. I think it started in 66 or 5, somewhere around there. We had the Stonewall riots. Series of spontaneous protest against police raid at the Stonewall in New York City, marked at the beginning of the modern LGBTQ movement. It was mostly about gay rights. The riots galvanized activists and led to the formation of various advocacy groups. Woodstock.

August 15th to 18th. Also in New York, this iconic music festival held on a dairy farm in Bethel, New York, attracted and estimated 400,000 people, and showcased some of the most popular musical acts at the time becoming a symbol of the counter, the counterculture of 1969. the late 60s and 70s. Obviously, Jimmy Hendrix.

Trying to get a list. It's a bunch of links to videos. This three-day, look at that. That's a poster right there. And look at that. There we go. Would you look at that? White Lake, New York.

Is this the actual poster? White Lake, town of Bethel in Sullivan County, New York. There we go. Friday. I don't know these people. Incredible string band. I've heard of them. Sly in the Family Stone. Burt Sumner of Sweetwater. Saturday. Candide, Creedens Clearwater. Grateful Dead. Keith Hartley, Janice Joplin, Jefferson Airplane, Santana, the Who.

Sunday, it ended with the band, Jeff Beck Group, blood, sweat, and tears, Joe Cocker. The guy who sings the Bye with Little Help for my friends. Crosby Stills and Nash Jimmy Hendrix Iron Butterfly and it got a divita 10 years after and Johnny Winter That's awesome And Richard Nixon's

Innauguration He was the guy who would get Impeached I believe for the Watergate scandal We had the first Concord Concord test flight The British French Supersonic Passenger Jet

The Concord took its first test flight, reaching speeds over twice the speed of sound. The aircraft would go on to revolutionized travel despite being retired in 2003. The ARPANET, probably maybe the most, maybe in the top three, most significant events in 1969. The ARPANET stands for Advanced Research Projects Agency Network. And that was the first network of computers, maybe outside of a, like a local, a actual local building that was run from a, you know, significant, the actual geographical distance separating two computers.

It was the precursor to the internet. It was a link established between UCLA and the Stanford Research Institute, marking the beginning of the internet age. Erner 6 and 7 did Mars flybys, captured images and data about the planet's atmosphere in its surface. The missions contributed to our understanding of Mars and paved the way for future explorations. The Beatles' last public concert was in 96 at their Apple core headquarters in London The impromptu performance was later featured in the documentary film Let It Be Assassination of Robert Kennedy Yeah, there's a lot of else going on but let's browse through this magazine

By the way real quick I thought this was pretty cool I found this at the beach and I live on a unique stretch of coastline, the Treasure Coast, here in Florida, where we actually have, it's one of the only places in Florida, other than the Keys, I guess, where you have rocks actually sticking out of the ground

at certain points. They're not very high. They're like, you know, five feet above the water. I'm pretty sure the, just the constant force of the waves swirling and drilling, you know, with bits of sand, drill, holes through this. And you can even hear, like, stuck in there, right there in different places. There's still sand stuck in there.

Anyway, so it's a pencil holder, obviously, too. Now, now let's get to the actual, let's get to the actual magazine here, guys. the first thing we see when we open up is a Chrysler in AT&T at advertisements here so it's just funny watching the perspective the change in technology changing perspectives change in fashion and style the how really how technologies

changed us societally. Here we have over here on the AT&T ad. It's actually a pretty elegant ad. It's very simple, very stripped down. It's just a picture of a beautiful woman, clearly listening to something very attentively. And it says, why not return the compliment with a long-distance call? It's the next best thing to being there. D&T, you're anywhere, anytime, anything, network. It's fun to imagine in a world pre-internet, you know, really pre-well, yeah, pre-personal computer. Computers in 1969 were still the size of rooms, mostly.

Imagine what long-distance, calling really meant when you could either write a letter, send a telegram, or make an audio phone call, which you could instantaneously, near instantaneously hear and converse with someone hundreds of miles away. It's interesting. It's so useful too to really, to, uh, remember, you know, to have gratitude for where we are in our place in history with technology and medicine, air conditioning, refrigerators. So your next car, the attainable dream, Chrysler, moved up from the popular smaller car field. Drive the attainable dream.

1969 was right after, uh, it was 15, no, it was 25 years, you know, it was 25 years. after World War II in the United States in 1969 we were becoming an economic superpower. So the middle class was rapidly becoming more and more wealthy. So it's again cool to, it's really interesting to look at this magazine from 1969. And remember the, you know, the frame through which we got a view. all this period of history of the world and um i mean just how rapidly things were changing the dawn of the computer age we're in the space age we still think cigarettes are healthy sylvia thinns silva the impossible cigarette lowest in tar and nicotine of all one hundred's

yet has a better taste hmm so here's a quick review of that contents we got book reviews plays movies musicals letter to the editors date line a little article I kind of read some of these through here to not be completely going in this blind this was a little one about now the French population in New Orleans Louisiana was dwindling I didn't realize that a huge portion of the actual population spoke French or some dialect of it and that was because Just like a huge portion of Canada or significant portion in

around Quebec and other places too they speak French too just like in in Florida here. I know a huge population from Latin America and Cuba and elsewhere speak Spanish and this in 1969 was talking to about how I think they were refusing to teach French in schools. So, you know, they were essentially, it was an article about the New Orleans, the French quarter, the French culture, that was the word I was looking for, are losing their identity. And they're becoming more and more assimilated into the wider. in the article was talking about kind of blander American you know American culture

because it's so unique that specific area down there and here about a eight-page article on the actual lunar module browse through that in a minute and I'm gonna chef calories are only a demon to be exercised furniture for the space age civil rights movement was in 1965 was it focus on the limb the litter module and but I also want to kind of take a look at some interesting advertisements such as the American Gas Association the American Gas Association saying look at those advertisements you just have a cute girl dress up in a really ridiculous outfit is trying to be a flame I guess futuristic technologies in you know the again we're in the middle of uh in 1969 i mean this last

whole the 20th century the last over 100 years now has been some um marked by rapid technological advancements i mean every five years we expect some new revolutionary technology and even now i'm actually using gpt for chat gpt to um I looked up some things like when was Time magazine first published. I mean, this thing is incredible with what it does. I mean, beyond answering simple questions, it's able to reason and argue and make statements and help you sort through your own thoughts when you're bantering back and forth with it. at a level that's kind of creepy,

just because of how advanced it is. And there's people, I've been listening to a lot of Lex Friedman he's been talking about. He's had a lot of interesting guests on, including the Sam Haltman, the CEO of OpenAI, who made Chad GPT4

and whatever future models they're going to be coming out with. And if GPT4 doesn't have some sort of autonomy me and actual artificial intelligence behind it, true, you know, in the sense that it could pass a turning test and fool you into thinking it's real, you know, has consciousness, some sort of glimmer of it. I'm sure the next iteration of it will, and it's just wild to think about, you know, back then, again, we were three months, March, yeah, four months from.

having men step foot you know we're possibly only a couple years from creating a network of digital just a matrix of a dynamic matrix of digital information and you know programming that is able to organize in such a complex way that we might not know whether or not it's conscious and it's scary but again also kind of exciting also also exciting and hopeful you know maybe it's going to revolutionize how we how we learn and we teach children and how we communicate and how we sift through facts and avoid emotional emotionally tinged arguments and maybe will make us our communication more efficient. I don't know.

And a really, you know, in a productive way. But that's all the context. That's all to put in context. All these advertisements are referring to a lot of times the, they're alluding to how new and advanced and how cutting edge their technology is. The word future is used a lot. of the Dunder Mifflin paper company. Just kidding. It says, International paper has found a use for every part of the tree except one.

It's a picture, a close-up picture of a nest. And this is an early, you know, illusion to the sustainability movement, environmentalist movement. And it goes into saying, it takes 25 years to grow the kind of trees we need. So when we cut one down, we're not about to waste it, not the stump. We have a machine that cuts trees at ground level, not the bark, we use that as fuel. Not the leaves or pine needles, we leave them on the forest floor to prevent erosion of precious land.

Not the sap. We refine that for turpentine. Not even the sawdust from cutting the tree into lumber, we use that to make pulp. for paper. And of course, people need trees more than any than ever. For things like medicine to fight arthritis. For automobile tires to make them safer and stronger.

For toothpaste, permanent press clothing, sponges, movie films, cigarette filters, and fishing lures. Not to mention the 53 million tons of paper and paper products Americans use every year. Americans use every year. GBT says It's difficult to provide.

I asked how many pounds of paper products do Americans use every year in pounds per person? And they said, past it was estimated that the average American used 680 pounds of products per year. That's per person, I'm pretty sure. But it varies across newspapers, you know, depending on what the person uses office paper books and unsolicited it even added as a caveat which is it's a characteristic of a lot of the queries the prompts you input into gpT it'll it'll always give you excess information additional information

that allows you to have context. And in this instance, it says it's essential to note that paper consumption may have changed in recent years due to the increased digitization in efforts to reduce paper waste too. So the actual figure may be different now. But it says it should give you a rough idea of paper products used in the past.

So I just was, you know, obviously, we're using less paper products these days and I was just fact-checking that and GPT is notorious now for not having accurate facts I've been trying to learn about cosmology and things like particle horizons and just the the way light travels across expanding space accelerating expanding space and and GPD does not give you the correct information in a lot of in a lot of ways that you ask it concerning that so I'm a little skeptical about its ability to it has a good reasoning ability they can really

and it dumps it down very well too so it can reason through arguments but it's the facts that it's using in its arguments that I'm skeptical about although i guess when it's also more advanced scientific concepts i don't think it's at that level yet where it can reason through the behavior of physical systems in a way that it's actually predicting and teaching them in a correct way but it has a again like a scary amount of ability to take a complex subject and dumb it down and explain it step by step in a way that really makes sense but it still needs fact checkers and this episode is

becoming becoming a one big plug for GPT I guess so we work so anyways this that finishes up saying you know we plan more plants then we're cutting down up to 40 million new trees wow in the next years and we'll even double that our breed of trees so they're also engineering maybe genetically it's a whole other uh realm of you know technology that i didn't even mention the medical and genetic engineering medical advancements which is good and bad i mean i'm really the more i learn about it the more i hear experts doctors phds talk about it i'm a little uh wary about The fact that we don't have any long-term information on what consuming genetically modified food might do to us, including corn syrup.

High fructose corn syrup. The birds help keep the forest healthy. In return for their health, we take good care of our wildlife. Conservationists estimate there is more game and managed woodlands like ours than when the Pilgrims landed. Wow. Look at that. Where good ideas grow on trees. That's a good tagline. I like that. International paper company. Let's check if they're still in business or if they've just changed names or which I'm sure they have still exist. Is it still extant? Let's see what it says. And it always says that its data cuts off at September 2021. As of my knowledge, the international paper

company is still in existence. It's one of the world's leading producers of fiber-based packaging, pulp and paper, with manufacturing operations in North and Latin America, Europe, wow, all over the world, North Africa, India, Russia, however the most current status of the company, it says please check latest sources as situations can change. It's 50 years old now. Look at this the wood paneling of the 60s and 70s Georgia Pacific introduces paneling with the aged look of the old world of the old world warm Let me try to pick it up for you guys here Looking at these ads is it's almost more

entertaining than the actual substance of the you know lunar module as cool as that is Uncommonly beautiful With any mood From Nordicul to the sensuous splendor of Old Spain We have a girl A Spanish Zoro outfit there I guess that's a painting on the wood

Finally A paneling that captures The Romance of the Old World $25 for an 8 by 12 wall 8 by 12 foot wall. It's not too bad. I thought this scotch advertisement was pretty funny. Passport scotch.

It says, make your millions go further. It's basically saying if you had the wit to become a millionaire, we know you spend your money wisely. You couldn't indulge your millionaire's taste. If you weren't able to manage your money, and that's what we do.

We cater to people just like you. So it's clever. It's really a, that was a clever way of catering to people who, I guess, have the self-image of being wealthy, yet, you know, wise with their money. And I don't know whether it is or not, but it's claiming to be a premium scotch that's found its way around the taxman by bringing you a blend of Scotland's, you being American. I guess. A blend of Scotland's most outrageously expensive whiskeys in the least expensive way possible. So you have a great light scotch and at the same time you're blessed with a rich

and robust Scottish character. If we were to bottle all passport in Scotland, we'd have to charge you a premium price but we bottled them here in the United States to save you money and taxes, which, as you know, your fellow wise millionaire consumer, you know he's managing money. If it didn't have that green hue of a really old photograph, I might say that looks appetizing.

Here we go, we got a band of people cheering forward on. Say it's the going, it's the going thing, guys. It's the going thing. I don't think I remember that being a phrase from anything I've heard from the 60s. It's the going thing. Hmm, the LTD, Boeing fast, it's going great. It's the going thing. Look at that girl.

That, you know what she's doing there. Is she holding a scarf or something? That's a weird pose, isn't it? She's just out in the field. Looking back at you, looking at her, car or if that's your girl and that's your car maybe she's looking back and wondering why you're you brought her out here if you're just gonna look at your car it's quiet strong beautiful nothing comes nothing comes close we got some some fancy leather footwear here some movie reviews

life insurance health insurance something like that contact cold medicine here instead of time release capsules they say 600 tiny pills tiny time pills and each capsule will take good care of you good care of your cold for up to 12 hours and the sooner you cold gets contact the better it's at your pharmacy you know the other day actually read that um most over-the-counter cold medicines i do think they do something but they I'm pretty sure I read this it relieved it didn't really beat out placebos yeah sorry I shouldn't even mention that just gonna bring everybody down yeah but I don't know whatever it does it there is no cure for the common cold

but it was interesting that it seemed to basically indicate that you know just just the placebo effect again is really strong if you feel like you're you just ingested something that's going to get you better it works about as well as whatever you know mixture chemical mixture cocktail is in actual cold medicine so i thought that was interesting here we have nebisco another long-lasting brand i thought was a teacup but i guess it's a sugar container and a salt shaker. The duet, the perfect wedding of two opposites, sweet and salty taste. At one point, it says new.

I think there's a Newport ad. Is it at the back? No, look at the back here, though. It's Minutemate. Goal that is. Frozen concentrated orange juice. And after, I think wards of Canada sampled him from a commercial, around this time. I think there was a Newport ad in here that Newport cigarettes saying they have

new packaging, you know, a new look on their packaging, but the same great taste and the new look of the advertisement was the same packaging they've stuck with for 50 years now, which doesn't always happen too often. And this here is a yeah, this is life insurance here. A lot of these these uh advertising, tactics and approaches are I feel like they're still used these are pretty good I mean I enjoyed the show Mad Men it's really interesting to see how they employed psychology and perception status and class to sell a product sell you something cheap but instead of making you feel of lower status for buying something cheap they

They just make you feel like you got a good deal. One sip. And you'll forget how little you paid for it. Kentucky Tavern, baby. There's a lot of cigarettes and whiskey. I don't know if they, uh, I haven't looked through a modern magazine. I don't know if they still advertise whiskey, or I mean, uh, alcohol. What's the new word?

Groovy. Mini skirt, discotheque. Happening? No, baby. It's polyglass. That's right. registered trademark of the good year tire and rubber company because you're getting double the mileage

from our best selling good year tires remember if it doesn't say good year it can't be polyglass I do like how minimal a lot of these advertisements are the uh not the occasion country and the waning culture of the the French

Creole French yeah so I guess the British kick the Canadians the French from Canada and a lot of them traveled back to France back in the late 1700s but a lot of them traveled to New Orleans and established an entire you know culture that that generations later perpetuated the and and kind of absorbed maybe Caribbean and other cultural traits to become a unique New Orleans, French Cajun style of its own. The French language as a living endemic tongue is becoming extinct.

For almost three centuries, the French influence has graced the southern part of Louisiana like a bouquet. Only a few years ago you could drive the old river road down the Mississippi from Baton Rouge to New Orleans. or along the Bayou Lafourche in Bayou Tish tesh tech in the picturesque country to the west and and in village after village village notice the word village there not city you hear conversations being carried on in French occasionally if your ear were tuned to it you could detect the precise tongue of the bourbon which Creole aristocrats had savored and preserved like a vintage cognac. More often it would be the rippling patois of the Cajuns who denied formal schooling in French

by the new American state education system bent on melding them into an anglicized society, made up in verve, made up in liveliness. what their speech had lost in correctness and formality. It was interesting. I heard, I think it might have been a Thomas Sewell excerpt or something the other day. He was talking about how the lower class Americans, black, hand, white, and French and so forth. The working class Americans of the 17, early 1800s carried on a lot of the increasingly extinct cultural practices and words, dialects of the old world from Britain, French,

you know, France, and Spain until it became a very unique thing where it had completely died, including different card games. It's just interesting how, you know, the lower class of 200 years ago, picked up you were influenced by the upper class and then when the upper class moved on and certain cultural tendencies and ways of speech um you know uh phrases uh phrases sayings dialects fashion even uh became obsolete the lower class who had picked up on those qualities and things and kind of absorbed and assimilated them into their own culture to add some air of sophistication to them they cling onto it even you know even 100 200 years down the line it was it's funny how culture transmits and evolves or in some instances doesn't you know doesn't evolve here we are we

got the the lunar module it's it's an acronym for the lunar module and apparently right in the opening line here it says it's they just put the E in the acronym so that it's pronounceable but the E doesn't actually stand for anything although it I guess used to let's see what it says here but it was cool the this article basically walks you through the evolution of it which you got to remember when this article is written this limb is like having an article on Elon Musk's um starship which just completed its first fully assembled test flight I think April April or May 2023 here It's May 19th today.

But apparently this wasn't, well, we'll look at the diagram here, but it's an interesting story how things, in particular just the, again, the rapid advancements in technology. And just how having such an audacious, forward thinking beyond the cutting edge of technology, goal that Kennedy did in 1960, I guess, saying we're going to get men on the moon before the decade ends. So he said, you know, think about it. It's like Obama saying in 2010, by 2019, we're going to have men, you know, humans stepping foot on Mars.

And, uh, and yeah, it's going to happen. And, you know, if anybody, I didn't, I don't expect you to have watched all five hours or whatever it was of my James Webb video. But, you know, that project in itself, not even manned, it's not even a manned mission, a robotic mission technically. Going to an already established location relatively nearby, much closer. It's only a million miles away versus the, I don't know, 20 million miles. miles away 20 30 40 million mile distant Mars trip to Mars yeah putting it in perspective the the web took 30 you know 25 20 25 years to develop and yes it's extremely advanced I mean the mirrors and the the the actuators the movement the precision alignment and the the not to mention the technology that is

able to withstand, you know, near zero temperatures in space and not be too brittle to crack. And to be able to take these, the electronics and the chips, you know, that allow the images to be so precisely, to get such precise, sensitive. data that you know we're seeing almost to the beginning of the universe and that still took you know his advances that is it wasn't a manned mission there were there weren't astronauts in safety mechanisms the the additional research and development that's required to make it habitable to be it's really the the safety safety factor

for humans that makes it such a big feat of engineering, I guess, really. And so again, the historical context of this is just that the advancement was so insanely fast. And we only lost, and the only people they lost were three men in testing on the ground in a stationary mock-up of the actual module. they never lost anybody Apollo 13 you know famously almost they almost lost them in they had uh through just talking to Houston and and them coming up with solutions on the fly they were able to not run out of oxygen on their emergency trip back home when some failed there but apparently the they had more and we'll see on this next page

here they had different ideas of how to actually how to actually transport humans to the moon and this guy was not listened to for a couple years and finally he was like just sent a letter to the head of NASA basically saying no this we need a module that's the smartest way to do it but it's funny how people get, you know, the best ideas sometimes, purely because they are outside the acknowledged channels of the elite experts in any field. If they're coming from some lower level person or some person not even in the room of the top people, it just gets ignored, you know, because humans have, we just have limited, um, memory Quebec.

to be able to evaluate all options of any particular endeavor that we're doing so yeah hopefully AI will will help us out with all that so they initially mocked this up piece of little you know balsa wood and paper clips here and let's see what it says okay so the concept that produced the limb lunar module is even more audacious than the machine itself it calls for descent to the lunar surface from the orbiting mother ship then because the lunar module itself is they have the command module what's it called the Apollo command ship and basically you have a you have a rocket ship the command ship a little bit larger that has the lunar module attached to it and it travels

to the moon and then when they get to the moon the final design here was that it which one is which here yeah the they were gonna have two separate spaceships launch and then rendezvous and Earth orbit and then go to the moon but they ended up just launching it as one single mission and having the space module orbit the moon that was where Michael Collins was in a few months from now in 1969 here in July 20th and then Buzz Aldrin and Neil Armstrong slipped into the smaller lunar module here and they released and went and in kind of I was about say like drifted down but they didn't really drift They fell down to the moon in a controlled fall.

In a very, yeah, in a very controlled fall. And famously, Neil Armstrong almost lost, ran out of fuel. And he had to, I think, manually take over. It was going to be an automated thing. I'm pretty sure I might be wrong on that, but it was something where they were about to run out of fuel. And thanks to Neil Armstrong's piloting abilities, he manually landed the lunar module this fancy wooden sculpture here on the moon successfully

and then not only successfully landed it but of course the successful launch and rendezvous back up to the mothership orbiting the moon with Michael Collins above 8 years ago the scheme in this is 1969 so 181961 the scheme seems so bizarre that the obscure engineer who first suggested it remember this man this light is in the way I keep whacking it my setup is so janky I got to get a more professional setup this guy obviously got a motion since then that the obscure engineer who first suggested it was ridiculed his lonely and courageous battle saved the U.S. billions of dollars prevented years of delays because remember they were

aiming to get to the move before 1970 and landed in the summer just six months before 1970 summer of 69 and if all goes well his module will make a moon landing possible this summer this summer back to the chase we know we know all went well

of course astronauts who gives you a little rundown of what went down here so in 1961 the agenda for the meeting in early 1961 was how to put a man on the moon the nation's

space experts NASA had only been commissioned as a government institution separated from the Air Force distinctly in the 50s so NASA was a brand new agency and everyone had their own favorite method to getting to the moon and back the speaker and obscure 41-year-old NASA engineer John C. Hubold was offering a new scheme called the lunar orbit rendezvous this is different than what they than what this guy chose I believe at a similar meeting month before he'd been he'd been received with indifference and gentle scorn now as he talked in this flat matter of fact midwestern way hewold evoked outright hostility wait I'm sorry did I just screw that up this is

Hubeold, isn't it? Yeah, sorry, okay. This is Hubebold. Oh, good Lord. Let me edit that. I'll have to edit that down. So, yeah, his original scheme was the lunar orbit rendezvous, and he got talked, shouted down, the other engineers said, your figures lie. Maxime Faggett, one of the prime designers of the Mercury spacecraft. Kraft said Max was it Maxime Maxine he's been misleading and then even Warner von Braun the famous rocket scientist from Nazi Germany said he shook his head and said no no that's no good von Braun and most of his rocket scientists favored the approach known as not lunar orbit rendezvous but Earth orbit rendezvous

So instead of one, they were going to fire two massive Saturn rockets. And one carrying extra fuel, the other carrying the spacecraft to be launched into Earth orbit. The rockets would then rendezvous and spacecraft would be launched to the moon. Fagg and others of the Space Task Group, which became the nucleus for the Project Apollo. They favored an even more straightforward method just with one monster rocket larger than any yet, and any that would have been, ended up being designed or made, manufactured. And it would carry the entire spacecraft directly from the Earth to the moon. Spacecraft would then detach and back down to the lunar surface.

So instead of a three-phase system, this would have been just a two-stage system. Now let's see what essentially the, his idea was to just create the lunar module, which was a much tinier spacecraft attached to the main spacecraft that would take them on their voyage to the moon. he says here in the meeting he says you know it occurred to me that the rendezvous around the moon was like being in a living room and he says why take the whole darn living room down to the surface

when it's easier to just go down in a little tiny craft and as soon as I saw that in the broad context the concept looked very appealing because he said after some back of the envelope calculations it became clear that the what became the limb offered a chain reaction of simplifications in in development testing manufacturing launch in the actual flight itself and then interestingly talking about Webb who was the NASA administrator throughout this time throughout the Apollo program and a little bit beyond.

It says when Webb announced that the EOR, the one where you don't have the lunar module and you just have a ton of fuel attached to a larger rocket because you need, if you're going to descend to the moon in a larger rocket spaceship, you're going to need a lot more fuel versus the tiny amount of fuel that the lunar module needed. Webb thought that was the best method with the big rocket. In direct descent, the second best.

He didn't even mention the lunar module. And so finally, and later that year in 61, Hewold became so frustrated, exasperated. He went around to the bureaucracy and poured out his frustrations. in a letter to Robert Seaman's NASA Associate Administrator, now Secretary

of the Air Force and he said somewhat as a voice in the wilderness his letter began I've been appalled at the thinking of individuals and committees he said he said give us the go ahead

and we'll put men on the moon in very short order We don't need any Houston Empire to do it. So this is a nice little underdog story here. Nice little outside the institution story. We're on the margins. He says, ironically, ironically, Max. Maxime, is it Max? And is it faggot?

I don't know. Or faget. The, and others in that Houston Empire, the main headquarters. of NASA, I guess, outside Washington. Bulls scornfully referred to, they'd remember his scheme, and out of necessity, they swung over to it eventually.

When Von Braun changed his mind about my module in 62, he said, and I admire him greatly for it, I figured that the last hurdle had been cleared. In 63, several months after the L.M. the lunar module, the Lem battle had been won. Hubert left NASA to become a consultant. Anonix research at Princeton, and he won an award once they started manufacturing and testing it

and realized how effective it really was. He bombed out of the Lunar Schooner. The Lunar Schooner. From its birth to the maiden voyage with men aboard the Lunar Monster. went through a number of model changes. Most of them designed to reproduce its weight or reduce its weight. And then in 1962 model to the right, Lemme has two docking ports, five legs, ended up with four.

And capsule-shaped fuel tanks, but by 1965, three years later, the craft had changed radically the front docking port had been made an exit hatch. exit hatch, the body contoured contours had been whittled away. The fuel tanks reshaped the windows and legs removed. Two windows in a leg removed. Seats had also been thrown out, allowing two astronauts to stand closer to the windows, which were tilted downwards to enlarge the visible lunar area. Total weight saved was 600 pounds.

And it's, you know, there's a huge, obviously, motivation to reduce weight in all flight all types of flight on earth and in space and uh web was famously like half the weight of the Hubble that the mirror of it a web itself being like something like six times the surface area was uh half the weight of Hubble's tinier mirror so this is a back of the envelope calculation one of his first designs, Hewold's first designs called the Lunar Schooner. Is it schooner or schooner? I think it's, I'm gonna say schooner. Above in a drawing done by one of his assistants in 61 called for an open cockpit and a craft so small. Two men could be sent to the moon and the left margin there said make one and you go limousie.

Meaning a single larger ship like the limb could be more adequate. equipped than a pair of smaller ones that's Ernie by the way guys my dog Ernie just waiting for me to go out and throw his F-R-I-S-B-E-E Huberts own sketch at the right here made in later in 1961 shows a little landing concept much like the one that was eventually adopted and here we go the actual Luroma The eventual lunar module here that was in a clean room in Cape Kennedy and the lunar module carefully swaddled and protective foils awaits to transfer to the Apollo 9 launch pad It waits to be trans. Yeah, this magazine is like, you know

Pretty large. It's like the size of my arm Half my arm to my elbow, so I'm trying to get in a frame here for you guys see this says shows the final stages modules journey to the moon predicted to take place in July again I love that the moon landing is in the future tense here got the two men in there and I guess they stood which I didn't realize but it makes sense the gravitation on the moon is so light that there's no real you know safety concerns they don't need to be seated really has the follow lunar module and the command module swing around the curve of the moon, some 70 miles. From the lunar surface, the lunar module will separate from the mother ship and begin its curving descent. At 50,000 feet. 50,000 feet. Its descent engine, which can be throttled like the motor in an automobile, will fire.

to slow and steady the craft and then at 25,000 feet the lunar models modules radar radar system will lock onto the moon surface while the tiny clusters of rockets that ring the cabin will nudge there's a I guess a main thruster and then around the cabin right there okay up there they help stabilize it. Rockets will uh nudge the ship into an upright position keep it upright. That's you want that at the 700 feet the main engine will be throttled up and the craft will hover like a helicopter on the moon's surface. So imagine how insanely just just I mean when you're in the moment you're a pilot

and you're trained and you've run through these procedures and what you're doing like physically mechanically hand eye coordination through all the steps the logistics you're very much in the moment so you don't you know they they specifically overtrain you so that you are doing everything literally on or not literally on mentally on autopilot so you're not overwhelmed by worrying about worrying about what you have to do next you're doing it with your eyes closed and so they don't you know they're so in the moment in the flow state of successfully completing all the tiny successive series of operations that they have to do to land the craft and not die you

know and not take too much fuel you know getting down and hovering not hovering too long and burning up all their fuel so they wouldn't be able to return and rendezvous with the mothership again and go back to Earth. But man, just imagine what's the chaos. And, you know, you switch off autopilot and you've landed. The dust has settled. And you step foot on the moon. And you're walking around out there.

And you just take a moment. and think about being a human being on a different world and just looking around at the horizon and you're no longer you're walking around on another you know essentially a planet this thing is larger than Pluto so you know you can really think about the moon as a planet it's just conceptually how nuts is that just what must that have been like a dozen men

walked the moon total of all 17 Apollo missions because remember Apollo 11 was the first and then Apollo 17 was the last mission what an honor what a you know what it would a magnificent experience what a life changing in the deepest sense experience paradigm shifting

I guess So the two astronauts here peering out the windows, leaning forward and peering out the triangular windows directly in front of them. They're going to inspect the landing area as they're hovering above the surface and easing toward the moon. About three feet per second later the five and a half foot probes that extend from the ship's foot pads. will make contact with the lunar soil. With the lunar soil. The lunar soil. Kill the engine.

Then the L.M.'s spidery legs will settle softly, softly down on the moon. The Lunar Module article from our Life magazine. The daring contraption called the Lunar Module. this article is just about the Concord. I'm not gonna read it. Talking about Russia it's coming up with a competing model. This article is about the Vietnam War and I don't want to... there's a body right there. So if you don't want to see that, don't look. Here's your warning. It's not gory, but it's this small little village in North

Vietnam a cluster of ugly sheet metal shack it was basically like a small religious cluster church actually and they North Vietnamese ran the people out or whatever and then were bombed by the US and I think that's a one of the people who were bombed this article is essentially just it would be like an article about the Ukraine war today saying hey it's ongoing here's you know here's and update about what's going on here and it was the Americans and whatnot who bombed them so the priest who was kicked out and you know they weren't hurt I guess and he said we're not angry at the Americans but it's only natural that when the enemy comes the Americans must fight them

I don't know why the enemy came, perhaps, to conquer this little airport. But I don't know. A little cartoon about relations with the USSR, aka Russia and its little, including Ukraine at the time. Confederation of States. Soviet. Where will USSR stands for her, actually? United Soviet states or something? I guess it's, uh, honestly.

I don't know enough to even say anything intelligent about that. I got a really brush up on my history. Campbell soup here. Look at this. We got chicken and dumplings, which I don't know if they make any of these anymore. But look at those little things. It looks like I don't know, pieces of candy or something. Chicken and dumplings just brimming with tender pieces of chicken and chubby little dumplings. in a golden broth. And over here we got a hot dog bean. Hot dog bean soup, which actually doesn't look too mad.

Lots of smoky little hot dog slices. All those tender pea beans in a good sturdy puree. And something I could live my whole life without. Stockpot. Full of rugged chunks of beef. and kitchen cut fresh vegetables kitchen cut really there must be more of a style than a literal description of how they were made I bet a savory brown stock here Sears Sears Sports Center man they dominated the world before Walmart and then Amazon got seers I think there's a little like single piece or what looks like a single piece

boat with its own little cooler and you know seats you can attach a little engine to it and guys says talk about a boatload of great ideas old Ted said this one's this boat's one of the best I've ever fished with oh Ted was actually Ted Williams, apparently Ted Williams, the chairman Sears Sports Advisory staff. Over to chat GPT one last time and ask about Sears. Playing the growth trend of Sears since 1969. We'll say the 60s. This will be an interesting example to show you guys what kind of

responses it gives. Sears Roebuck & Co., commonly known as Sears, was a leading American chain of department stores for over a century. Here's a brief summary of its growth from the 1960s until my knowledge cut off in 21. 60s through the 70s, Sears was at the height of its success. The largest retailer in the U.S. and its catalog business was hugely successful. The Sears catalog. Everybody's heard of that probably maybe not depends on how old you are I guess company was introduced several introduced several popular in-house brands including Kenmore and craftsmen still very much alive today in 1973 the Sears Tower in Chicago I actually didn't know those two were related was completed and it was

the tallest building in the world at the time symbolizing yeah If that doesn't symbolize the company's dominance, I don't know what would. The tallest building in the world by the largest retailer in the largest growing, if not the largest, wealthiest nation in the world. Wow. That's a symbol of capitalism for you, right there. In 1980s, Sears began to face increasing competition from other department stores, but it still had a strong. position and ventured into the financial services industry offering brokerage and real estate services I didn't know that was a thing it was this decade when the famous slogan come see the softer side of Sears was aimed at promoting their

clothing lines and then in the 90s the company began to struggle in the 90s competition continued Walmart surpassed it as the nation's largest retailer in 1990. I didn't realize it was that early on. The Financial Services Division was not as successful as hoped and were eventually spun off. 2000s Sears difficulties increased and 05Kmart purchased Sears. Really? Wow. I did not know that

I was just laughing to Molly the other day my wife and I guess I'm I'm hip to the idea to the to the fact that Target is such a

you know such a popular store for women to go in particular to go browse and just you know do what Americans do spend money and walk around and you know plan what you're going to spend money on in the future and uh anyways i i honestly was she was laughing at me because i equated kmart with target until like five years ago

until kmart started just like just like seers uh closing uh going bankrupt and target or kmart ran i said kmart going bankrupted Target is just booming you know it's like thriving even more I honestly I always kind of pictured them as the same thing because I'm pretty sure the Kmart I went to had like a little Caesar's pizza pizza in it and Target has you know food and Starbucks now and a lot of them so anyways home two companies formed a series Holdings in the 2000s. They tried several strategies to revive sales, but

including focusing on core customers and emphasizing customer service. And then 2010s to now, or 21, 2021. Sears financial situation declined in the 2010s. Many stores closing and the company facing potential bankruptcy. And 2018 filed for Chapter 11 bankruptcy, which I understand is a different type. There's different types of bankruptcy with plans to restructure the company and reduce debt. The company exited bankruptcy in 2019 after being purchased by Transform Holdgo LLC,

an affiliate of ESO owned by the former CEO of his sales company exited bankruptcy in 2019. However, many stores were still closed as a part of the restructed. structuring. So while Sears made significant efforts to adapt to the changing retail environment, it struggled against trends such as the rise of e-commerce and increased competition. As 2021, the company continues to exist, but its future was uncertain with a vastly reduced number of stores compared to its peak. And look at GPT says, you know, for the most recent developments, I would recommend checking reliable sources. there will be 17 Sears stores left in operation according to the US three each in Florida and California two in Texas one in Kansas Virginia Washington

New Jersey Colorado Pennsylvania Massachusetts how many Sears stores so at its peak It doesn't say I don't want to go into it too much but 3,500 stores Sears and Kmart stores oh okay that's when it he was married with Kmart including two 2350 2,300 full on and off mall stores, 1,100 specialty retail stores too.

Man, went from 3,500 to 17. They are an endangered species. That's so wild. I mean, it's crazy to think they're even still open, but, um, and I guess it's kind of crazy to think for me. crazy to think for me it's like you know things you know people die corporations die and they get restructured and they get uh bought and sold and absorbed and whatever

the word is but uh you know it's also part of nostalgia for I was born 89 so like older millennial young you know in Jen Xers and all that we grew up going to Sears and I almost, you know, don't even remember the Sears catalog, but I do a little bit from the late 90s. It's just funny thinking how much of a everything store. Sears really was. You know, it says Sears basically, you know, manufactured the boat. It's quite the Walmart design. How about this ad?

And that's about as 60s as it gets right there with that. fashion the hairdo at least talking about a discrete AC unit if you hear any little any cute little a cute little a cute little a toddler in the background just singing she's on right next door her her room her nursery whatever she just woke up from a nap so she's in there singing to her so uh-huh so we'll go ahead and wrap this up but uh Yeah, it's just funny. The styles going on. There's multiple AC unit.

That's a big thing to have central AC, I think, at the time in the 60s. My dad said he was born in 58, and he said he didn't have Central A.C. In South Florida, too, if you guys in Miami. Can you imagine that? I literally cannot. Cars didn't have AC systems standard. That's so crazy. Here's Father Robert, our chaplain chef, whatever.

I'm trying to think of some alliteration there. Our pastry pope, Robert C. Capin. Calories are only a demon to be exercised. Calories are only a demon to be exercised. We are a frozen peas with tiny onions and butter sauce, people. That's nice. on a TV you got a 16 inch diagonally color portable in walnut decorated with stand included a little 14 inch in there choice of white brown or walnut grain

finishes yeah one wonder what they're gonna bring back wood wood finished technology I feel like that has a really cool look if you can't tell I like like wood. It's my chaotic clutter of cables. There we go. I got my alliteration fix for the day. New Admiral Color, a three-year warranty, 50% more power for brighter. I love the little little sales pitches they do in here too. Combined solid state components. Brand new with proven vacuum tube technology. My dad told me just just yesterday actually. He's told me before I guess but you know parents they they tell you things they have stories they tell and he reminded me I guess I should say the fact that 7-11 again he was born in 58 so

you know around this time 69 early 70s he uh you could go to the corner store 7-Eleven and check your tubes in your your products it's just like It's funny how things have changed, you know? The little services that were offered. Um, better picture, less heat build up. That was a big thing. Lighter weight, only, you know, only 200 pounds compared to the competition.

It doesn't really say that. Three-stage IF amplifier that ensures studio sharp pictures, even in weak signal areas. The newest and most dependable TV. What's this one here? When your day consists of drying tears, making 12 peanut butter and sandwich... No, not peanut butter and jelly,

just peanut butter sandwiches. Solving the new math problem, a thousand other things, how do you have time for mascara? Fortunately, you don't have to because Avon Cosmetics... Oh, one of your Avon's neighborly representatives will come to your door man the door-to-door salesmen and women I forgot about that being a thing

and in the interestingly enough they were talking about the death of a salesman which I've seen the Dustin Hoffman movie with John Malkovich I think yeah salesman I think it's a based on a play or a book and i forget actually which is a good it's it's fascinating to hear that that you know a dying um industry a whole career to be a salesman

don't go to college you just start traveling the country door-to-door salesman so you're avon salesman lady here well uh saleswoman she'll help you decide what's right for you she'll She may... She may do the same thing herself when she isn't selling cosmetics. She won't mind if you have to stop and warm a bottle. She may do the same thing herself when she isn't selling cosmetics. So the next time she appears at your door, invite her in.

Instead of just not answering and pretending you aren't home. It's just such a weird thing. We have salesmen come to our door, you know, other than Jehovah's Witnesses it's a far and few between and sometimes you don't know if they're just crooks you know trying to steal your stuff so it's it's funny how things are perceived differently nowadays Bayer aspirin got dishwasher here in GE good old GE oh there's another one in here I think it's look at this one's got like a it's got its own little like a wooden

Butcher block top to it. That's kind of funny the general design overall hasn't really changed. Camero. There's one advertisement coming up here. You know I hadn't read this right here and said design often seems a function of place. It was in the shambles of post-World War I Germany that the Bauhaus, or is it bohoes? country's most important source of ideas in architecture, industrial, and furniture design sprang up flourished, sprang up, flourished, and died, the victim of Hitler's advent. But since the Second World War, Scandinavia has been led in furniture design and production.

And now comes Milan. Its new ideas rising as gracefully and unexpectedly is Venus on the half-shell. The curves and practical furniture are just like the furniture equivalent of, you know, fashion shows, but the paddle wheel lamp. A lot of translucent plastics that are just as gaudy as it gets nowadays, considered by its architect designer to be. more of a sculpture than a purely functional object. At least he's honest. She wanted to create a lamp that could diffuse light in the same way as the sun and clear plastic gave just the effect she wanted. Lamp light. Everything space age. The plastic pile of everything is plastic, man. Stacking furniture. Modular couches by the yard. Martian

below it's really a stereo set design by the brothers egg killi castiglione most avant-garde tv and radio manufacturers i mean that's actually kind of a you know it's got a little personality to it a little face a little wally actually a lot of a wally look doesn't it interesting you know 25 years after world war two we got a uh vacation land germany luf lufth lufth say Luftwaffe, Luft Hansa, German Airlines. Please, you know, come back, tourism industry of Germany, reaching out to Americans. Here we go, here's the, the Maytag.

The other one was a G, oh wait, no, it was a dishwasher. This is washing machine dryer combo here. They use, you know, as far as we know, we the consumer are led to believe by this advertisement that that is a typical American family here probably upper middle class they got a nice set of encyclopedias there after 17 years

Miss Koblin's Maytag finally called it a day which is you know it's interesting it's like you don't typically hear a company flouting or whatever the word is touting, touting um advertising advertising its

product's demise but that's the headline here our product called it a day but you know again I kind of like all the advertisements here it's like it's like honesty with with an obvious

twist in your perception it's like you know like all products have a lifespan Mars is 17 years though beat that GE Sears.

I was She said I was starting to think old May Tags never die. Mine even survived three feet of water when our basement

flooded. A nice little anecdote there. And we had to repair, what did she say? We had to... We just let it dry out. Three days later

washed nine loans. In 17 years it had only three repairs cost with a total cost of $57.57.57. $57 in three years, 17 years and three repairs. It's quite a record.

And then, you know, at the end, of course, they say, naturally we don't say that all May Tags will match the performance Mrs. Koblin enjoyed. But dependability is what we try to build into every Maytag. Think of that happy family. I wonder how they turned out. where's that kid now the youngest Copeland there oh we got Karen Karen Tom chick his name is chick you got Jello advertising

Jello pudding it's cream here ain't got lumps and then clever how the yakes have tucked tucked away the filter I didn't know that the company was that all Unoroyle tires. There you go. Just like I promised. Come to Newport, you'll like it here. Bright new pack. It's actually it's greener in the magazine than it is on camera here. Bright new pack, cool new flavor, smooth, new tip. Yeah, so maybe they didn't even change the design. Maybe they just brightened up the colors. Which is interesting. You know, that design's been around. Maybe it's so classic.

Didn't want to mess with a good thing. Something that works. Tampax. This is a funny one. It's a whole house, you know, central AC. Conditioner is so low, so low into the ground. So compact. Your neighbors won't even see how comfortable you are.

I guess she's also ducking. Getting low. Check this on this page is a one-two combo here, but on the left here we got McDonald's introduces a Big Mac, a meal disguised as a sandwich. Literally the introduction of the Big Mac. It's as good as it is big under scoops of our own secret sauce. Our two lean patties of 100% beef, there's a slice of milty cheese cheddar blend cheese some fresh crisp lettuce dill pickle

wrapped in a toast as me see okay lay your kind of place and speaking of a logo that hasn't changed golden arches that's a there really is a timeless logo in it but yeah I thought that was amazing the introduction of the Big Mac in in 1969. I didn't know. It went that far back in time there. And then over here we got the when boredom and emotional fatigue bring on the housewife headache. All you got to do is take two in acid tablets, making beds, getting meals, acting as a family chauffeur, having to do the same dull, tiresome work day after day. This is a mild form of torture.

I mean, yeah, these boring yet necessary tasks can bring on nervous tension fatigue and what is now known as the housewife headache. So you're going to need some strong yet safe relief for this headache from excessive boredom. And talk about devaluing the, you know, the work of a mother. We're in a house together. Keeping the family together and that's a... We're having to do the same dull, tiresome work is a mild. A mild form of torture. That's funny.

More good, more advertisements, a piano foot spray. Hitachi, some portable radios, some more wood paneling, some more wood paneling. Fantastic, look at that. Look at that pool room. That thick, thick brown carpet too. Looks like a lot of cigarettes were smoked in there. I don't even know. Oh, okay, this is Broadway.

Diet situation here. Four and after picture there. It's quite a drop. hundred pounds and some more alcohol I got a little vodka and tomato juice Bloody Mary or is that Clamato is that tomato juice? Tomato is that tomato juice tomato clam and tomato flavored cocktail? I guess I've never had Clamato before and I did not realize that was a mash up of clams and tomatoes that's...

Look at all the wall bear. papers never realized how how you know in vogue wallpaper was but I guess wallpaper has been around for a long long time it's not just the it's been around even in this you know centuries and look at this is another really actually pretty genius advertisement you were humans so we're interested you know we look right at that we are very intrigued by emotion powerful emotions including one that looks like you know a very bored man here and this is the belkins it's a moving company saying is absolutely spying tingling we have a great way of

taking all the excitement out of moving it took 78 years of practice and it just has a very simple logo big you know big truck we its name and a quick two-word description moving in storage in their number with the word free in it or no no i guess that's that's next to the number but uh yeah i like that's just like draws your attention to it makes you want to know what the heck and look out big eyes just to get an idea i got i don't have like small hands so that's like honestly caught myself off guard i was looking at the camera i'm like oh my god that's that's a massive Um, because I'm looking at all this through the camera, mostly.

Camera being my phone. But yeah. Yeah, I'm interested in advertisements in what works and what doesn't. And, uh, we got the, uh, I don't even know. No, this is, this guy was just doing a competitive sport. Where you go to great lengths to make the funniest faces. And some more whiskey. and they get a nice buzz

for people going places. Again, man, it's all about that self-image. You want to be the people who are good with money? You know, you got money, but you're wise about how you spend it, including on your booze. And, uh, you know, you don't want to not be going places.

You know, he's not going anywhere. It's not a It's not a sought-after description of who you are as a person. For people going places, even if it's down to the corner store. Remember to pick up Old Crow for home and for travel. Get yourself a flat. I love advertisements. And the old Minutemen here, classic.

And that's that, guys. I thought this was a really cool. little time capsule so to speak and hopefully you guys liked it too thanks for watching guys we'll see you next time if you enjoy my stuff you can subscribe if not you don't have to and thank you to all my patreon supporters everybody who leaves kind comments constructive feedback and all the people showing me love and Ernie is ready to go throw his frisbee let's go buddy