Let's Go To Court! - 297: The Pet Rock: A Fad is Born (An Old Timey Podcast)
Episode Date: September 24, 2025Wipe your slate clean of everything you *think* you know about the pet rock. You’ll marble (err, marvel) over its true history! Its inventor, Gary Dahl, thought he’d created a novelty gift that wa...s set in stone. Imagine his surprise when the pet rock’s popularity began to crumble. Maybe he shouldn’t have taken it for granite? Ehh?? Get it?? In this episode, Kristin also addresses the often-asked question about whether she’s still friends with her former Let’s Go To Court co-host. Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from: “Amazon.Com: Pet Rock - The Original by Gary Dahl : Pet Supplies.” Accessed July 10, 2025. https://www.amazon.com/Pet-Rock-Authentic-Approved-Original/dp/B07KN9FK4B Bredt, Ted. “Has Success Spoiled ‘pet Rock’ Potentate? Outside of 3 Houses, 4 Mercedes Benzes, and the Best Saloon in Los Gatos, No.” The Salt Lake Tribune, February 20, 1977. Coakley, Michael. “The Anatomy of a Fad: Pet Rock.” The Boston Globe, February 26, 1976. Curtin, Andrew. “A Million-Dollar Pet Project.” San Francisco Examiner, December 25, 1975. Dahl, Gary. “Why Didn’t I Think of That! At a Bar One Day, Gary Dahl Dreamed up the Pet Rock.” Courier Post, October 10, 1982. Giuca, Linda. “Are You Sure It Won’t Bite?” Hartford Courant, December 17, 1975. Horning, Jay. “Pet Rock Secured a Solid Future for Its ‘Father.’” Tampa Bay Times, May 9, 1982. “How a Los Gatos Barroom Boast Led to the Pet Rock and Followed Gary Dahl until His Dying Day.” The Mercury News, April 3, 2015. https://www.mercurynews.com/2015/04/03/how-a-los-gatos-barroom-boast-led-to-the-pet-rock-and-followed-gary-dahl-until-his-dying-day/. Isaacs, Stan. “Teen’s Idea Was as Solid as a Rock.” Newsday (Nassau Edition), November 21, 1975. LaBelle, Tom. “Career Opportunity of a Lifetime!” The Grand Rapids Press, October 13, 1976. Leap, Barbara. “From Little Rocks, Some Big Fortunes Grow.” Courier Post, December 5, 1975. Legacy.Com. “Gary Dahl Obituary (1936 - 2015) - San Jose, CA - AL.Com (Mobile).” Accessed July 11, 2025. https://obits.al.com/us/obituaries/mobile/name/gary-dahl-obituary?pid=174533679. Mason, Margaret. “It Was a Gamble, a Risk. But the Pet Rock Paid Off.” Pensacola News Journal, December 25, 1977. McKinney, Joan. “‘Rock Bottom’ Goes Sky High.” Oakland Tribune, December 25, 1975. “Pet Rock Page.” Accessed July 10, 2025. https://www.virtualpet.com/vp/farm/petrock/petrock.htm. Po1sonator. “TIL about the craze of Pet Rocks in 1975. For about 6 months, they sold over one million Pet Rocks for $4 each. It was just a rock in a box with some straw and a care manual for tricks to teach. The creator had the idea in a bar as his friends complained about their pets.” Reddit Post. R/Todayilearned, February 2, 2021. https://www.reddit.com/r/todayilearned/comments/lajcy8/til_about_the_craze_of_pet_rocks_in_1975_for/. “Press Release.” April 5, 2002. https://web.archive.org/web/20020405084047/http://www.sjsu.edu/depts/english/2000win.htm. Robertson, Blair. “The Pet Rock: A Classic Tale of American Business.” Carroll County Times, December 7, 1999. Rock Island Argus. “Pet Rock Promoter Opens Own Saloon.” March 6, 1977. Spokane Chronicle. “Stoned? Pet Rocks Need Little Care, Love.” November 7, 1975. The Desert Sun. “From the Man Who Brought You Pet Rock...” October 4, 1978. The Pet Rock: A Classic Tale of American Business. n.d.
Transcript
Discussion (0)
Hello.
Hi.
You're probably wondering, what is going on?
Why are we sharing a Patreon bonus episode of an old-timey podcast in the Let's Go to Court RSS feed?
Because we want more people to listen to an old-timey podcast, Kristen.
Okay, yes, that is true.
But also here are some other things that are true.
Over at Old Timey Podcast World Headquarters, we had some personal stuff come up this week that put work on the back burner.
So we decided to put out a bonus episode.
And we chose this one.
It's really fun.
It's lighthearted.
It's about the history of the pet rock.
Do you want to know about that?
Yes, you do.
Believe me, you do.
I thought it was a topic that let's go to court listeners would absolutely love and find hilarious.
And there's court stuff in it.
And they love rocks.
That's the thing about let's go to court listeners.
There's violence.
There's sex.
Folks, don't let him get you excited.
It does not have everything.
But, no, there's a reason we're posting it here in the Let's Go to Court RSS feed.
And it's that at the end of Norm's story, I decided to finally address a question that I had been
receiving for a very long time.
About a year and a half, yeah.
And the question was, essentially, are you still friends with your former co-host of Let's Go
to Court?
And boy, let me tell you, that was an uncomfortable one to answer, but I'm so glad I answered it.
It felt so much better to just be honest with people.
And it's funny because when I did that,
I genuinely thought, for real, for real thought,
we'll share this episode on Patreon and then the world will know.
And then no one will ask me the question again.
And everything will be great.
Turns out not everybody is subscribed to our Patreon, Kristen.
Which feels illegal and is shocking.
But in a more real sense, it did kind of teach me that like,
No, if I want a message to get out there, you need to actually put it out there.
That's right.
So we decided to put this bonus episode out there.
And I know that for some folks, the message might be a bit of a bummer.
If so, I am sorry.
But it feels more like me to just be real about it.
Yeah.
And if you're wondering what the message is, you're just going to have to listen to the episode.
You got to learn about the pet rock first.
Don't skip forward.
Don't you dare skip ahead.
learn about the pet rock, impress your friends with your newfound knowledge, and then you can
hear Kristen's message about what you were about to say something sassy. And then you can hear
a middle-aged Midwestern woman get emotional on camera. I was, I held back, though.
So, yeah, although my message does get emotional and can be a little sad, I do hope you all enjoy
this episode. It's a good episode. Yeah, it's great. And by the way, if you're hearing the sound of
my voice right now. That means you're in the let's go to court RSS feed. Do not panic. Except do
panic. And with that panic, here's what we want you to do. Please do us a favor. Go over to an old
timey podcast and hit subscribe. Our show is available wherever you listen to podcasts. Thank you all so much
for listening. We appreciate you and we love you. See ya. Bye. Bye.
Old-timey podcast. I'm Normie C.
And I'm Kristen Caruso.
And on this bonus episode, I'll be talking about the Pet Rock.
What?
How could you have possibly found enough information on the Pet Rock?
Kristen, I left no stone unturned.
Oh, my God.
I searched every nook, every cranny, every orifice for all the information I could on the Pet Rock.
Sounds like you found it up your butt
Thank you
Thank you
Just a warning
That sound is going to be
In this episode a lot
Oh my God
Okay okay I'm excited
First we've got to thank the people
People party people
Thank you very much for your support
We're so excited
To be providing you with
Old Timey bonus episodes
Monthly trivia parties
Discord chitty chats
cards and stickers and more.
And now, a ton of information about the pet rock.
Okay, you laugh, Kristen.
Uh-huh.
But in our subreddit, our slash old-timey podcast, we have a topic suggestion mega thread, okay?
Okay.
And if you can believe this, the second most upvoted comment was the story of the pet rock.
People want to know.
Okay, okay.
You know what?
I doubted you with your JCPenney series, and I ended up fascinated despite my best efforts.
I'm preparing to be fascinated today, Norm.
Shout out to Reddit user, BZB has cats for the suggestion.
Love the username.
Okay.
Well, Kristen, before we begin this fascinating episode, I do have a confession.
I may have adopted a new pet for us.
Is it a rock?
Look, I'm really sorry.
I should have talked to you about it.
Because, you know, a pet's a huge responsibility.
But I saw this cute little guy, I could not resist.
Hang on, let me grab them.
Uh-huh.
Kristen?
Oh, my God.
I'd like you to meet our new son.
His name is Perry Masonry.
Oh, I hate how much I like that.
Isn't it cute?
Very cute, yes.
Yes.
Shouldn't he have some googly eyes, though?
Excuse me?
Don't all pet rocks have?
Oh.
No, they do not.
The original pet rock did not have googly eyes, Kristen.
Tell me more.
I will.
Now, I know you're a little concerned that we have four pets now.
Uh-huh.
But I assure you, Perry Masonry is very well trained.
I've already been training him, so check this out.
Perry, stay.
Perry, roll over.
Oh, my God, Norm.
See, he's pretty good, isn't he?
He did a great job.
Yeah, and he's not pooping on the rug, which I really appreciate.
Yeah, get this, Perry Masonry does not need potty training.
And we don't have to worry about him running away either.
Why?
Because he's a fucking rock.
You didn't have to say it like that.
And Kristen, if you can believe it, back in the 70s, for a very short period of time, pet rocks like Perry Masonry were all the rage.
It was one of the top selling items of the 1975 holiday season.
Celebrities were bringing their pet rocks onto talk shows.
Communities across the country held events like the Pet Rock Olympics or Pet Rock talent shows.
What?
Some people love the novelty of it all and just had fun with it.
Others could not believe that a man had convinced millions of people to buy a rock.
People didn't buy these things, did they?
Yes, they did.
It was a product for sale in stores.
pet rock. Wow. So, who came up with the pet rock? And whatever happened to one of the greatest
fads of the 20th century? Let's get sedimental and take a look back at the pet rock. Just to wait,
I got a million of these. Oh boy. Oh boy. We're really going to suffer, folks. So you didn't know
that pet rock was a product. Well, I mean, here's the thing. I figured some dummies probably purchased one
in stores.
Uh-huh.
But I figured, no, for the most part, people just went outside.
You ever heard it outside?
And then just glued some googly eyes on their favorite rock and called it a pet rock.
Touched grass.
Right.
Mm-hmm.
Well, as you'll learn, Googly eyes were not part of pet rocks.
Yeah, I'm sorry to keep bringing it up.
I can tell it really bothers you.
So here's what I think you might be confusing it with.
There was the recent Oscar-winning film, Everything Everywhere All at Once.
and in that movie, two characters transform into rocks with googly eyes,
and they have a conversation in a canyon.
Do you remember that scene?
I guess I do, yeah.
Yeah, so that kind of revived the whole pet rock idea
because people were kind of obsessed with that movie.
Okay.
Maybe that's where you're getting it from.
All right.
Picture it, Kristen.
It's April of 1975.
A group of pals are hanging out at the grog in Sirloin restaurant
in Los Gatos, California.
Roughly translated, The Cat.
The cats.
The cats.
Yeah.
California.
They're drinking.
They're chit-chatting.
They're having a good old time.
The topic of conversation that night was pets.
How much they loved them.
How much they hated them.
How expensive pets were.
One man complained, ugh, dog training is so expensive.
Another man said, yeah, you know, I love my cat to death,
but damn, it's really hard to find a cat sitter when I want to go out of town.
And then it was Gary Dahls, turned out of town.
Doll's turn to speak.
Doll, spelled D-A-H-L, like the author, rolled doll,
was a freelance copywriter who was described as, quote,
a cheery teddy bear of a man.
He had reddish-brown hair and blue eyes, a full beard.
He was a fun guy.
Dahl could have provided a lot of insight on pets.
He had a lot of pets.
Two German shepherds.
Two cats.
Two goats.
Oh.
Two chickens.
Oh.
And a guinea pig.
Just one?
One guinea pig.
Okay, fine.
Yeah, it looked like he was kind of Noah's arc in this whole thing.
That's exactly, I mean, I really liked the two, two, two, but all right, fine.
Guinea pig was riding solo, like, Jason DeRulo.
Hey!
So yeah, Gary Dahl could have said a lot about pets, but instead, he took a sip of his drink, no doubt whiskey on the rocks, and said.
Oh, God, I didn't even get, oh, I hate that I was like, why is that a joke?
And then rocks.
Okay, continue, yes.
Okay, he took a sip of his drink.
which was probably whiskey on the rocks.
Don't make the joke again, my god.
And he said,
I don't have any problems with my pet.
I have a pet rock.
The table started cracking up.
Oh my god, that's hilarious.
You're killing me, Gary.
And for the rest of the night,
everyone was telling jokes about having a pet rock.
Oh, imagine taking your pet rock for a walk,
or giving them a bath.
You know, I bet it's easy to teach a pet rock commands like stay.
At the end of the night,
as Gary Dahl drove home to his tiny,
to his tiny rented cabin in the redwoods of California,
he couldn't stop thinking about his joke.
People really thought it was funny.
And that's when he had that stereotypical light bulb moment.
What if there really was a pet rock?
I can't believe his joke went over this well.
Like, honestly, how drunk were they?
I mean, they were drinking.
But the joke went so well.
I couldn't find their blood alcohol level.
I'm sorry.
I looked.
I really looked.
Yeah, you should have.
But the joke went so well that he was seriously like,
I'm going to create a novelty gift out of this?
Yeah.
He was slaying that night, Kristen.
Okay.
He could say no wrong.
You know, it seemed silly.
But Gary Dahl genuinely thought he had stumbled upon an incredible idea
that could make him a ton of money.
And to be honest, he could have really used a W at that time
because his life had gotten off to a rocky start.
Norman.
Gary Dahl, Grewd,
up in a broken home. He described himself as, quote, an obnoxious brat, somewhere between a juvenile
delinquent and just a bad kid. I doubt that. Well, he thought that of himself, I guess,
he joined the Marines out of high school to straighten himself out. He got married. He had a couple of
kids. After being discharged, Gary Dahl got into advertising. He was a decent artist, and he enjoyed
coming up with unique ways to market products and businesses. He was especially good at
copywriting. He got a job as an advertising account executive and things were going pretty well,
but then came a series of hard times. Dahl went through a divorce. And then he left his job
and tried to start his own business, but it failed. Then he declared bankruptcy. Gary Dahl
tried to rebound. You know, he got his advertising job back, even found a new partner in life,
a substitute teacher and waitress named Marguerite. But Dahl eventually got burnout at his job and he quit.
Now he was freelancing to help pay bills, and it was tough.
Gary Dahl said freelancing was, quote, another word for starving to death.
He often laid awake at night, frustrated, wondering how they were going to pay rent that month.
But now as he drove home from the bar, Dahl believed this pet rock idea would get him out of this slump and make him millions of dollars.
Was, I, okay.
Am I blowing your mind here?
Yes.
The most mind-blowing part is that he was right.
I mean, I don't know that he made millions,
but like the idea that he made any money
off of this stupid idea at all is wild.
He did make millions off this.
You're kidding me.
No.
You're fucking kidding.
No, I'm not.
He made millions.
Shall I continue?
Yeah, I guess.
Oh, my God.
Kristen, he thought this idea was fantastic.
Just think of how many people are allergic to pets.
Or maybe they can't own a pet, or maybe they don't like animals.
You know, a pet rock would be a hilarious gag gift.
I mean, I don't know about hilarious.
But, okay, yeah.
I mean, this was exciting stuff.
It was enough to give Gary Dahl an iraction.
Norman, you shoehorned that in there so hard.
I'm about to bust.
Your other rock jokes have been a little more natural.
What do you mean shoehorn?
And that came naturally to me, baby.
So when Gary Dahl got home, he excitedly told his wife Marguerite about the idea.
Marguerite did not share Gary's enthusiasm.
Yeah, was she like, oh my God, I married an idiot.
That's what I'd be thinking.
She was like, yeah, I guess it's funny and it's an okay idea, but like, I don't think it's that good.
No.
I don't think it's going to make us millionaires or anything.
No, I mean, the logical thought is we will lose money to it.
whatever you want to do with these rocks.
Yeah, that would be
my first thought, too.
I guess if you want to try it, go ahead, but
like, don't count your chickens, right?
Mm-hmm.
But Gary Dahl was undeterred.
The next morning, he started writing up
a funny training manual for a pet rock.
And it was a spoof of an old
German Shepherd training manual that he had
sitting on his bookshelf.
It was entitled, The Care and Training
of Your Pet Rock.
And now, Kristen, I'd like to read a few parts
of that training manual for you.
Okay.
Oh, let me get Perry Masonry off the floor.
Yeah, yeah.
He's lonely.
Come here, Perry.
I legit thought you were going to fall over.
Now, that's comedy.
Sure.
Man, I'm all caught up in these wires, like a little marionette, you know, like a puppet.
I do know what a marionette is, yes.
What's the origin of that word?
Oh, my God, I don't know.
Future topic?
No.
Why are you poo-poo and I?
on everything today. I'm sorry. I'm sorry. Poo-poo in the pet rock. You're poo-pooing my
iraction jokes. And now you're poo-poo in my future topics. I just
cannot believe that this guy came up with a joke and people laughed this hard to the
point that he told himself, you know what, I'm going to make millions off of this. And then
he actually did. Does it make you angry? I guess maybe it, maybe it must give me some
feelings. Hmm, interesting. A lot of people felt
the same way you did, Kristen.
But we'll get to that later.
Oh, no, I'm a hater, aren't I?
Hmm.
I'm one of those grumpy, crusty people, aren't I?
Uh-oh.
Grumpy and crusty.
You know, they often go hand in hand.
Together at last.
So let me read you a few items from the care and training of your pet rock.
Item number one.
Your new rock is a very sensitive pet.
It may be slightly traumatized from all the handling and shipping required
and bringing the two of you together.
It takes most pet rock.
exactly three days to acclimate themselves to new surroundings after 72 hours have passed you may remove the rock from its box and begin enjoying your new pet if when you remove the rock from its box it appears to be excited place it on some old newspapers the rock will know what the paper is for and will require no further instruction it will remain on the paper until you remove it this is actually pretty good okay know your rock your pet rock didn't come out of any old rock pile you know they
descend from a long line of famous rocks. Their ancestors can be found amongst the rubble of the pyramids,
the cobblestone streets of ancient European cities, the great wall of China. Here's some commands.
Stay. It is very important your pet rock learn this command as it is disconcerting to have a rock
that will wander around while you are shopping for groceries or having your hair done.
Is that a little chuckle I heard of there, Kristen? I do kind of enjoy it.
Surprisingly, most rocks have no difficulty learning this command and respond quite obediently the first time they hear it.
Here's another command. Stand.
You're a little confused if you think a pet rock can be talked to stand.
A rock has no feet.
And finally, attack training.
A rock is a loyal, devoted pet that can easily be trained to protect you and your family.
Woe be to the burglar or prowler who ventures into the home guarded by a pet rock.
Pick up your pet rock.
Shout the command, attack!
And throw your rock with all your might.
This method of protection is surefire and results are guaranteed.
This is amazing.
This is amazing.
You're buying the pamphlet, really.
Interesting observation, Kristen.
Well, yeah.
The Pet Rock Training Manual was 32 pages full of these kinds of jokes about taking care of a rock.
Yes.
It was hilarious.
Yeah.
And at first, Gary Dahl thought that would be the product, a funny book on training a pet rock.
But, you know, the more he thought about it, the more he realized that a joke book would be kind of hard to sell.
It would get lost in a sea of thousands of other novelty books.
That's when Dahl thought of a way to elevate the gag.
What if he included with the book, an actual rock, and a little pet carrier?
Now that would stand out in the crowd.
So with the training manual complete,
the next step was to find the perfect pet rock.
But what kind of rock?
Gary Dahl wasn't really sure.
He said he just wanted, quote,
a plain old dumb rock.
Pretty but not fancy.
So Gary and Marguerite decided to do some field research.
They visited the beaches in Aptos, California
to look for the perfect rock.
And that's when they found it.
playing silent beautifully in a pile of sand
a Mexican beach pebble
Oh my gosh
The ones we actually have in our backyard
That's right
Wow
Perry Masonry, well done
Yeah, isn't he gorgeous?
Yeah, yeah, it's a good rock
Now that's a good rock
If you're watching the video version of this episode
You can see that Perry Masonry here
is a genuine Mexican beach pebble
they are pretty rocks
and they're smooth
easy to handle
they're plentiful
they're often used in landscaping
which is why we have them Kristen
and landscaping rocks
tend to be cheap
they're always on shale
oh my god
that one was good
no it wasn't
no it wasn't
I did like you're a rock shun joke
really
I thought you said it was shoehorned in
it was
Okay, it kind of was.
Uh-huh.
I had to work hard to fit an erection into this script.
Very few erections actually happened in this story.
We don't know that.
We don't know.
We simply will never know.
He was rock hard as he typed up this manual.
I mean, maybe.
We don't know.
Maybe pitching a tent.
Maybe he's pushing rope.
Okay.
We'll never know.
That's enough.
So the training manual is complete.
The Rock was picked out.
Now Gary Dahl needed to come up with some.
cute packaging to tie it all together.
Luckily, he had a lot of connections from his days in the advertising business, and so he found
an old graphic artist buddy to help out.
But Gary Dahl couldn't pay him.
He didn't have any money.
Right, because he was about to become a multimillionaire.
Yep.
So instead, he promised his graphic artist buddy 10% of all of the profits for the pet rock.
Oh, shit.
And that graphic artist was like, okay.
Ooh.
And he came up with a really cute design.
it's a simple little cardboard pet carrier with air holes and in a big chunky font on the side it just read
pet rock at the top of the box there was a warning important open box carefully do not remove rock
before reading instructions it was cute and it was funny yeah so now that gary doll had everything he
needed it was time to make a prototype he took the little cardboard carrier he placed
fake straw inside like a nest.
He placed a Mexican beach pebble on the straw,
and then he slipped in the training manual.
He closed it up, and voila, the pet rock.
Gary and Marguerite assembled a few prototypes,
and they were ready to get this thing into stores.
But there's just one problem.
They were like, uh, how do we do that?
Do we sell this on a street corner?
Do we just go into stores and talk to the manager and say,
hey we have this product do you want it but you know luckily gary had those connections and so an old
work buddy was like here's what you need to do you need to take this thing to gift shows
and conventions okay that's where all the suppliers are they're always looking for new product
to sell the stores that's how you sell the pet rock gary smacked his forehead and was like oh
Oh, of courts.
Oh, my God.
Conventions.
Why didn't I think of that?
So in August of 1975, Gary Dahl took his pet rock to the San Francisco Gift Show.
If you're lonely in San Francisco.
Oh, my God.
That is beautiful, Norm.
Thank you.
Thank you, Kristen.
You know, I think I got an erection just hearing that beautiful tune.
Whoa.
So most people at the convention, they saw the pet rock, they chuckled, and they walked off.
There didn't seem to be much interest, but finally, one man placed an order.
He was a buyer for the department store, Neiman Marcus.
Oh, I thought this was going to be like a Spencer's gift kind of thing.
But this is Neiman Marcus?
I'm sure there were stores like Spencer's gifts at this convention, but yeah, big department stores came to these things too.
Wow.
You know, he thought the pet rock was funny.
It was cute.
It was cheap.
And best of all, it really didn't take up much retail space at all.
He thought it could be an easy novelty gift to sell near the checkout aisle.
And so he placed an order for 500 pet rocks.
That's a decent start.
Gary Dahl then showed the Pet Rock at gift shows in New York and Dallas.
And there, he got more orders.
About 4,500 orders.
Not bad.
Yeah.
Gary Dahl figured, well, maybe I won't be a millionaire, but, you know, I make about a dollar profit from each pet rock.
So, you know, that's a couple thousand bucks.
Sure.
I would be thrilled.
If this was my idea and I got a couple thousand dollars, I'd be thrilled.
I'm selling rocks.
Yeah.
Of course, Gary Dahl couldn't collect that couple thousand dollars until he actually fulfilled the orders.
And he had no more money to assemble thousands of dollars.
pet rocks. Banks were not interested in providing him alone, okay? You're kidding. Gary Dahl's credit
was terrible. He declared bankruptcy a couple years ago. Plus, this business idea seemed absolutely
nuts. Yes. I'm sorry, you want to sell what? A rock? And Gary Dahl was like, yeah,
so what if I want to sell rocks? That's my prerocative. I'm like, that was stupid.
Anyway, he needed money fast, and he got it from his old boss, an advertiser named George Coakley.
It's unclear what their arrangement was, but Coakley loaned doll $10,000 to get started.
What?
Yep.
Adjusted for inflation?
Oh, I didn't check that.
Norman.
You wrote all these Eroction jokes, but you didn't adjust for inflation?
I'm sorry.
Ew.
Oh, God.
He loaned him about $60,000.
Holy shit.
Jealous?
I cannot imagine someone coming to me and wanting $60,000 for their rock business.
For their pet rock business?
I don't know.
I'm taking a look at Perry Masonry, and I'm thinking this is a good, sexy idea.
I don't know about sexy.
You know what?
Now that I've seen Perry from that angle?
Okay, I take it back.
You're right, Norm.
You're absolutely right.
You shouldn't think of your own pet as sexy.
I'm a little disturbed.
You're the one who said sexy.
I said the idea was sexy.
I'm sorry.
I'm sorry for making this episode weird.
It's real weird now.
We're going to have to talk after we're done recording.
With cash in hand, it was time to rock and roll.
Gary and Marguerite got the training manuals and cardboard carriers printed up.
They drove a train.
truck down to Baja, Mexico, and picked up thousands of Mexican beach pebbles for a penny each.
And in their tiny cabin, the couple assembled thousands of pet rock kits.
Gary Dahl recalled it was like a madhouse.
There were rocks everywhere.
By October of 1975, the pet rock was ready for prime time, baby.
The first order shipped out to stores like Neiman Marcus, Macy's.
And of course, the greatest.
department store of all time.
Say it with me.
J.C. Penny.
I love your style and pet rocks.
Do do, do, do.
It carried a retail price of...
$2.99?
Higher.
$4.99.
Lower?
$3.99.
There you go.
There we go.
$3.99.
Adjusted for inflation, $20.
Oh, wow.
With the first orders fulfilled, it was time to let the world know that the pet rock was here.
and Gary Dahl got to do what he did best, advertising.
He got professional headshots of himself, surrounded by pet rocks.
He wrote up a hilarious tongue-in-cheek press release,
and then he dropped off press packages wherever he could,
local TV stations, newspapers, magazine offices, and more.
It was good old-fashioned boots on the ground advertising.
And you know what? It worked.
He really was the perfect person for this.
With his advertising background?
Because he was a copywriter?
Yeah.
Yeah.
He knew how to sell stuff.
Even a rock.
Apparently.
Mm-hmm.
An editor at Newsweek magazine read the press release and thought it was pretty funny.
So they wrote a little blurb about it.
Sure.
And from there, it just kind of spread like crazy.
The Associated Press picked it up.
United Press International.
Time Magazine.
People magazine.
TV stations, radio stations.
Suddenly, everyone was talking about this redire.
ridiculous new product called The Pet Rock.
This makes total sense to me.
I mean, he drops this off.
It's a fun, quirky little story.
We all want to have some funny news mixed in with, you know, the bad shit.
Mm-hmm.
So it's, yeah, it's not surprising that this went everywhere.
And he had that goofy-ass photo of himself.
It is very goofy.
We'll show it on the video version.
It sells itself.
Mm-hmm.
Newspaper columnists in particular really seemed to be obsessed with the Pet Rock.
Some of them found it hilarious, calling it, quote,
the greatest party gag since chattering teeth.
Some columnists were a little jealous.
Wow, why didn't I think of that?
Others absolutely hated the pet rock,
doing their best old man yells at cloud impression.
I'm an old man!
They were like, I can't believe people are paying money for a rock.
What is wrong with our society?
Okay, but they're paying for the pamphlet and the little carrier and the joke of it all.
I know I was grumpy and crusty at the beginning of this episode, but I've taken off my buttery flaky crust, and now I'm here to defend this product.
You've moisturized, gotten the crusties off.
Although I am shocked, it's $20.
It's $20 bucks adjusted for inflation.
20 bucks.
So, yeah, some columnists were kind of poo-poo in on this.
But as our dear old friend, P.T. Barnum once said, there's no such thing as bad publicity.
Yeah.
orders started pouring in for the pet rock.
First, a thousand a day, and then 25,000 a day.
Oh, my God.
Then it got up to 50,000 a day, and then 100,000 a day.
They can't do this.
Holy smokes.
Gary and Marguerite couldn't believe it.
Maybe the pet rock was a real gem of an idea after all.
Needless to say, production quickly outgrew the doll's tiny cabin in the woods.
They formed a new business, Rock Bottom Productions.
Okay, yeah.
And George Coakley, the man who had loaned them $10,000, he offered up operation space at his ad agency building in San Jose, California.
Of course, now they have to assemble thousands and thousands of pet rocks.
So Gary Doll contracted work with Hope Services, which provides work to people with developmental disabilities.
Meanwhile, word kept spreading about the pet rock.
It was featured on The Tonight Show and the Merv Griffin Show.
Gary Dahl did hundreds of radio and newspaper interviews.
He was becoming a little bit of a celebrity.
This was the man who created the Pet Rock.
In a matter of weeks, the dolls had become millionaires.
That is absolutely wild.
Wild.
In weeks, their entire lives have changed.
Yes.
They went from being in debt.
to being multi-millionaires in a matter of weeks.
And just up to their eyeballs in Mexican beach rocks.
What are they called?
Mexican beach pebbles.
Excuse me.
Yeah.
It's a little offensive to Perry.
I'm sorry, Perry.
Yeah, if I would look to you and I was like, what are you like?
Careful.
Are you?
Careful.
What am I, Norm?
Yeah, pale, crusty.
Oh, okay.
Kansas gal, where are you from?
Yeah, basically.
Yeah.
Anyway, Gary Dahl recalled going to his mailbox and just seeing it stuffed with checks to the brim, checks from Bloomingdale's, Neiman Marcus, Macy's, Lord and Taylor, and more.
Imagine getting that in the mail.
That would be insane.
Yep.
How does your brain keep up with that kind of change?
I don't know.
It's wild and it's fast and it's a big change.
And I imagine there's so much work to be done that it could be argued.
You almost wouldn't be thinking so much about the money.
Or maybe you, I don't know.
I just don't know how you would adjust.
Everything was moving very fast.
I mean, he came up with this idea in April.
Yeah.
And by December, he's a multimillionaire.
Holy.
You know?
Yeah.
The Pet Rock quickly became one of the hottest selling items of the 1975 holiday season.
But why?
Why were people so obsessed with the pet rock?
How did Gary Dahl convince millions of people to buy a rock?
Well, for many folks, it wasn't really about the rock.
It was that hilarious training manual.
And it's the joke.
Yeah.
One happy customer said, quote,
you're not paying for the rock.
You're paying for the booklet, which is so dumb, it's funny.
The booklet alone is worth the price.
Others truly loved the novelty of having a pet rock.
It was a fun conversation piece, a way to crack up your friends and family.
Gary Dahl had a different theory.
He thought people loved it because they were tired of wars like Vietnam,
scandals like Watergate, all the doom and gloom in the news.
The pet rock was a humorous escape for a bored public,
and TV stations love to show off the pet rock because, quote,
every TV station needs a brightener to put on after the weather.
Yeah.
Yeah, you have to remember.
This is 1975.
Vietnam War just ended for the United States anyway.
Watergate just happened.
Gerald Ford's new president.
Yeah, there's a lot of stuff going on in the news.
People always love a bright spot.
And when the bright spot is also something that some folks can make fun of,
you know, it's like you were saying with the columnists,
Everybody could kind of have a different take.
It was something to be mad about or, you know, laugh about.
Yeah.
I can see why this stuck.
You can see why it caught on?
Absolutely.
The other thing I'm thinking is, okay, I made a big deal about the price being adjusted
for inflation 20 bucks.
But if you're trying to find a gift for somebody, I feel like you do spend a little more.
And I feel like this would definitely be a novelty gift.
A great white elephant gift.
Yeah, and you can give it to basically anybody.
Yep.
And it came out in October right before the holiday shopping season.
So it's like the timing was perfect.
And it was in J.C. Penny.
So come on.
I mean, Jesus Christ.
Yeah, that's.
I'd buy anything in a J.C. Penny.
If it's in J.C. Penny, you know it's quality.
They stand by their products.
Sure, sure.
I still have a pair of my Arizona jeans from 1996.
They're a little tight.
You know, but they still hold up.
When Norm squeezes into his Arizona jeans, I'm a goner.
The women go crazy, I tell you.
Crazy.
It's like trying to stuff too much Plato back into the tube.
The tube?
The tube, the Plato comes in.
Do you mean put toothpaste back in the tube?
Sure.
Plano comes in a tub, right?
Yeah, yeah.
It can come in a tube, too, though.
You know, the thing I should be focused on
is just making sure you never leave the house in those pants
because once you leave in those pants and the people see you,
I'm afraid I won't be able to keep you, darling.
That's right.
That's right.
Wow.
Okay, you could have been like, I would never,
but instead you're like, indeed, I do look amazing in those pants.
I'm just trying to be happy, okay?
Uh-huh.
And you're trying to keep that from me, okay?
So I'd appreciate it if you let me leave the house in my Arizona jeans that clearly don't fit me anymore, okay?
Fair enough.
You know, it looks like a bunch of Play-Doh coming out of the tube when I put those things on.
So, yeah, the Pet Rock was just what people needed during a difficult time in American history.
Incredible!
And the craze seemed to be showing no signs of slowing down.
All across the country, people seemed to be in.
embracing the pet rock.
At Lake Superior State University in Sioux St. Marie, Michigan, students held a bicentennial all-breed pet rock show.
In San Diego, California, a local radio station held a pet rock contest, with the winner getting an all-expense-paid trip to the Hoover Dam.
Gee whiz, what a prize.
In Long Beach, California, there was the Pet Rock Olympics, with events like racing, where contestants rolled their peasant.
Pet Rocks down a hill. In Pennsylvania and Wisconsin, someone created a pet rock cemetery.
Oh. A little dark there. Perry, I hope you never leave us.
He's going to outlive us all.
It's true.
Even the music business wanted a piece of the action, Kristen.
How?
A country music record company released a song entitled That Old Pet Rock of Mine, sung by singer Chuck McCabe.
Play it.
But like the rock of ages that has stood the test of time,
I know he won't forsake me, that old pet rock of mine.
You did you, pet rock.
Man, imagine living in a decade that had not just disco duck, but what's this called?
That old pet rock of mine.
The title's a little wordy, but I like it.
Yep, really gets you moving.
Uh-huh.
Get you moving and grooving in those Arizona jeans.
Yes, the pet rock was an incredible success.
The dolls were millionaires.
In interviews, Gary mostly downplayed it all.
He claimed he was still humble, just an everyday guy.
Money hadn't changed him, but his spending said otherwise.
Gary Dahl bought several Mercedes-Benz cars for himself and his friends.
Wait, how many did he buy?
At least three.
Oh, my goodness.
He and Marguerite purchased multiple properties, including a hillside mansion with an Olympic-sized swimming pool.
Hold on, hold on, hold on.
Yes.
They know this craze isn't going to last forever, right?
They know it's just a joke that will eventually...
Oh, they don't know.
You'll see.
Oh, gosh.
They also bought a yacht center.
A yacht center.
So here's the deal.
They bought a boat.
Sure.
And then they had to find a place to store the boat.
Okay.
And I guess they didn't want to pay rent to store the boat.
So they're like, we'll just buy the boat storage place.
So they owned the yacht center and a boat.
Okay, well, so they own another business.
Basically, yeah.
And they're making money off that business.
I have no idea.
Or is it like they bought an entire parking lot to park their one car?
I'm not really sure, but yeah, they bought a yacht center.
Okay.
Okay, this is fascinating.
The dolls were living that good.
life, thanks to the pet rock, Kristen.
Oh, my.
But reporters were curious.
How are you going to follow up on this incredible success?
Gary Dahl said he had big plans for the pet rock, clothing, grooming products.
No, Gary.
Food?
No, Gary.
You did the idea.
Obedience training certificates.
Okay, well, that's kind of funny, but I don't know that.
How about a house for your pet rock?
No, no, the joke has been done.
How about waterbeds?
For a rock?
Yeah.
I think Perry would enjoy a water bed.
How about a car?
A little car for your pet rock?
Did he seriously not understand this was truly just a novelty gift?
It did not have legs.
Hardy har-har.
Like, he just needed to come up with another funny joke.
Or, I hate to come up with the best idea ever.
How about thank your lucky stars that you've made millions of dollars on this?
and just, like, live off of that.
Yeah, I don't know how serious he was about some of these ideas.
This is just what he claimed was in the works.
Okay.
A full line of accessories for your pet rock.
He even hinted at special holiday rocks,
like the 1976 bicentennial rock painted red, white, and blue.
Or how about a Plymouth rock?
You know, for Thanksgiving.
And soon, the pet rock would be in stores across Canada, Europe, and Asia.
But most of those plans would never come to fruition,
because as quickly as the pet rock appeared, it disappeared.
So before Christmas, Gary Dahl had sold over one million pet rocks.
But, you know, after Christmas, sales slowed down.
Between New Year's and Valentine's Day, 1976, Gary Dahl sold about 300,000 pet rocks.
And by the end of February, sales of the pet rock had absolutely tanked.
Orders stopped coming in.
Stores could not sell them anymore.
So they started slashing their prices.
And in just four months, the pet rock was basically dead.
Just goes to show you should never take success for granted.
A great joke with a powerful lesson.
We appreciate it, Norm.
Thank you.
That's real high-brow humor.
So you might be wondering, what the fuck happened?
No one's wondering.
Okay, you want me just end the episode then?
Well, thank you very much, everybody.
Goodbye.
Oh, don't end it now.
You know, that's how most other podcasts and their episode on the Pet Rock.
But I've got a lot more to say, baby.
Wow.
I did the research.
I dug deep.
F those other podcasts.
That's right.
F them.
With their subpar pet rock episodes.
Okay.
I don't want to toot my own horn.
Uh-oh, toot-toot.
But I was shocked how many people didn't talk about what happened after the Pet Rock.
Okay.
Let's hear about it.
Mm-hmm.
Do you want to shit on any podcast specifically or just kind of throw shade in general?
There's this one called Let's Go to Court that I have a real bone to pick with.
Oh, boy.
There's also this huge nerd called the gaming historian.
He's kind of hot, though.
I doubt that very much.
The gaming historian?
Yeah, I mean, how hot can you be, really?
Video games history.
He knows gaming.
He knows history.
There's this guy on Twitch who, if you pay him,
like a dollar he'll just shout out whatever and so my my buddy paid a dollar for him to shout
out the gaming historian uh-huh this dude was so hyped for me uh-huh he was like hey shout out
to the gaming historian he knows gaming he knows history everyone go check him out thank you very much
and then like some dubstep music kicked in so you felt like man that was totally worth the dollar
that was definitely worth a dollar and i think that's all that guy does for a living he just
You give them a dollar and you'll shout out whatever you want.
Anyway, back to the pet rock, Kristen.
What the hell happened?
Well, here's a couple of reasons.
For one, there is a flood of copycat products hitting stores to cash in on the pet rock race.
Sure.
There were products like The Pebble Pal.
And then there was also the rock pet, which literally looked identical to the pet rock.
Well, it's just a rock.
They just reversed the words, you know, rock.
pet. And Gary Dahl couldn't sue these competitors because you can't patent a rock. It's a rock.
Yeah, and I guess the idea wasn't deemed unique enough. I guess the other thing is when it's a fad,
you can't really sue somebody and get that part to work fast enough to stop the copycats.
Yeah. Now, he can copyright the training manual. Sure.
But yeah, the actual product, there's nothing unique about it. It's a rock in a cardboard box.
basically.
Wow.
I'm sorry, but like...
Perry can hear you.
Perry, you're a wonderful pet.
I'm just letting you know
you're just a little cog in the wheel, buddy.
There's bigger things going on,
but we still love you.
But probably the biggest reason
that Pet Rock died was
the novelty had worn off.
Gary Dahl commented, quote,
I suppose it died because it got to the point
where everyone had heard the joke.
Yeah.
Stuck with excess inventory,
Gary Dahl eventually donated
thousands of pet rocks to the U.S. Marines' Toys for Tots program.
Not sure how happy I would be about getting a pet rock, but...
I was going to say, that actually kind of sucks.
It's the thought that counts, I guess.
No, a child in need gets a pet rock.
Mm-hmm.
It's like Charlie Brown on Halloween.
Oh, God.
Gary Dahl didn't seem too upset about the death of his product.
He and his wife had made a ton of money.
He had new product ideas on the horizon,
and he was finally going to live out one of his dreams, Kristen.
He was going to buy and run his own bar.
Oh, no.
Gary Doll had always wanted to own a bar.
He grew up in them.
His mom had worked and ran several bars.
Plus, a bar was where he had come up with the idea for the Pet Rock.
A bar was like home for him.
So in 1976, the dolls purchased an old beat-up building in Los Gatos, California.
They gutted the place, rebuilt it, and opened up a brand new bar,
and they called it Carrie Nation.
Oh, that's clever.
I thought you might like that.
Yeah.
Gary Dahl was elated with his new bar.
It felt comfy and cozy.
Unfortunately, some of his friends weren't there to celebrate with him.
In interviews, Gary Dahl noted that after the success of the Pet Rock,
many of his buddies stopped talking to him,
including those that joked about the Pet Rock with him on that fateful night in April of 1975.
Gary Dahl said they called him an opportunist, a sellout, a jerk.
Oh.
He recalled, quote,
I think maybe they figured I did something commercial
with something they thought was a private conversation.
Who knows?
I can understand now why people with money tend to gravitate toward each other.
Ew, I don't like that, but...
Yeah, Gary Dahl got a little cocky after the Pet Rock success.
I can see that.
I can see that.
I think it was more that and not,
well, I have money now and people hate me.
Right.
Still, Gary Dahl was positive.
He believed the Pet Rock was not.
Not a one-hit wonder.
He had many more ideas up his sleeve.
But unfortunately, those products completely bombed.
What's your about him?
Oh, my gosh.
First, there was the sand breeding kit.
It came with a male and female test tube full of sand,
along with a booklet entitled The Approved Edition of the Sand Breeders Guide.
This time, it was a spoof on sex education.
Mm-hmm.
The sand breeding kit promised users could supply filler for hotel ashtrays,
Grow your own beach
or establish a wasteland
in a nearby verdant forest.
It sold about 30,000 units.
That's way more than I would have guessed.
I know, but way less than the pet rock.
Right.
His next product was
Red China dirt.
Okay.
Red China dirt.
Authentic dirt dug up from China in a little plastic cube.
The box red, ownership of red china dirt,
will make the buyer a resident and landowner of a foreign country,
and thereby provide all sorts of diplomatic immunity and tax advantages.
Okay, I can kind of see that.
Kind of see the gag of it?
Yeah, for the right person.
This was also during the Cold War, so it was kind of marketed as like,
hey, if enough people buy red China dirt, we'll just own all of China.
Okay.
And that'll show the communists.
Huh.
All right, it just got a lot
weirder for me, but okay.
In the instructions it read,
if the IRS stops by to chat,
simply sit on your red china dirt
and say you're out of the country
and don't know when you'll be back.
Yeah, I can see this being something.
Kind of like people who sell the toilet paper
that has Trump on it or Hillary on it.
You know, you buy whatever for the right person.
Absolutely, yeah.
So you can see a market for red China dirt.
I mean, a really small one, but sure.
Yeah.
That was another flop.
Yeah.
Okay, how about this idea, Kristen?
The licorish stick.
It smells like licorice.
It looks like licorice, but it's a ballpoint pen.
Huh.
Oh, brother, this guy stinks!
Yeah, it didn't do well either.
What's it supposed to do?
It's a pen.
Is it supposed to, like, trick people?
Like, making things they've got candy?
I guess.
It's just a novelty pen.
It's like a silly straw.
I don't know.
Okay.
I have a question.
It's like a pen.
Remember those pens back in the day with the little fuzzies on the end?
Yeah, I remember like cute pens.
It's just a cute pen, I think.
But it smells like licorish.
Did he think that with every one of these ideas, was he like, this is the new pet rock?
This is my new multi-million dollar idea?
Or was he like, maybe?
Yeah, I don't, I don't know if he was like, this is going to be the next pet rock.
Okay.
I think some of them, yes.
I definitely think the sand breeding kit he thought was going to be.
the next big thing.
I think he thought red china dirt was going to be a huge success,
but I don't know if he thought the licorice stick was going to take it.
Well, at a certain point, you do become humble, don't you?
Sure.
Nothing could match the success of the pet rock.
Perhaps it really was a one-hit wonder.
He was starting to make Gary Dahl bitter, angry.
Hmm.
He started to wish people would just forget about the pet rock and kind of move on.
But it seemed like no one did.
Gary Dahl had to deal with a constant stream of people asking
for advice on an invention
or wanting him to invest
in their own stupid novelty idea
like pet elephant dung.
Okay, I, all right, fine.
What?
What?
The guy who invented pet rocks is like mad
that people want to talk about their stupid stuff?
Yeah, he was like people wouldn't leave him alone.
Okay.
Sometimes he was confronted in his bar
and Gary said he had to be pretty rude to some folks.
Oh, Gary,
Come on.
Gary.
Teen mom for those wondering.
For those in just the right age range.
If you're between the ages of 35 and 50, you might know the reference.
I think he started to lose me about, oh, it's the weirdest thing.
All my friends think I'm a jerk now and it's because I'm rich.
It's not because of anything I did.
I'm not saying that that's total bullshit for sure.
But now to hear this thing of like, oh, I had to be kind of a jerk to people who came up to me, the inventor of the pet rock, with their stupid ideas.
I just don't know.
Yeah, apparently one guy from Louisiana was like pet elephant dung.
It's going to happen.
And Gary was like, just send me like a proposal and I'll let you know.
Well, the guy just flew out to California and like personally met with Gary.
and it was starting to freak Gary out, basically.
Okay.
How people were kind of like invading his privacy or something.
Sure, sure.
Yeah.
Not only that, but he was getting death threats in the mail from people who claimed that they had actually come up with the idea for a pet rock.
And they demanded compensation.
Did they threaten to throw rocks at him?
No.
Here's something I found interesting.
When I was doing my research, I found,
a book written by the man who did Clifford the Big Red Dog.
Norman Bridwell, I think his name was.
And he wrote a book in 1975 called My Pet the Rock.
It's about a 10-year-old boy who takes his rock to show and tell.
And he's like, yeah, this is my Pet Rock.
That's what the whole book's about, the kid's book.
And it came out the year the Pet Rock came out.
Huh.
Is it a coincidence or?
I don't know.
I was trying to find out like the exact month.
that book came out?
Yeah.
Because I'm like, did Gary Dahl see this book at some point?
And that's how he came up with the idea?
Or perhaps Norman Bridwell saw the pet rock and then quickly wrote a book about it.
But I just thought it was interesting.
You know, I also think it's possible that Gary saw that book in passing.
Didn't think anything of it.
But sometimes stuff gets kind of lodged into your mind.
Yeah.
Yeah.
Just thought I'd mention it.
Yeah.
Unlike those other podcasts that don't.
mention it.
I'm sorry.
Pieces of shit.
So as a result of all this attention, Gary Dahl scaled back his public appearances.
He said, quote, there are cooks out there.
But it wasn't only his professional life suffering.
Gary Dahl's personal life was going bad too.
He was drinking way too much.
It's not a good thing when you own a bar.
Yeah.
And I must say, as someone who has watched every episode of Bar Rescue,
starring John Taffer,
an earthworm come to life.
That is a very common theme in that show.
It is somebody who basically wants their own personal bar
because they have a drinking problem.
And they open a bar,
and yeah, it's like their own little drinking playground.
They don't actually want to run a business.
Everyone, I don't know if you've sensed a theme
with the TV shows that Norm mentions,
but Norm loves when a gigantic,
angry man with some expertise, comes to a random town and yells at people for their incompetence.
And there's something about it. Norm just loves it. I find Bar Rescue to be a disgusting show.
I find Kitchen Nightmares to be a disgusting show. Like, I don't want to know how gross these places are.
I do. And I'm also like, dude, if a place is going that bad,
If it's that disgusting, if it's that poorly managed, let it die.
Don't come in there and yell at people to get the Clorox wipes out for a couple weekends
and then all of a sudden people start showing up again.
This is bad.
Listen, John Taffer comes in with a brilliant plan to turn that bar around.
Some people stick to the plan and it's a huge success.
Others do not follow the plan and it fails, as John Taffer predicts.
Norm, do you want John Taffer to come in and boss you around?
I tell you what, the worst part of that show is when they're like the bar, like, drain system is broken and the smell.
I know that smell because I've been in bars where, like, the drainage system's not working.
Describe the scent.
It's like the sour.
Yeah.
Sour scent.
Yeah.
Old stale beer.
Uh-huh.
Old beer, yeah.
Like liquid that's just been kind of sitting for too long.
Fermentin.
Yeah, thank you, Norm.
Mm-hmm.
Anyway, back to our story.
Yes.
Yeah, Gary Dahl was drinking too much.
Mm-hmm.
His marriage was falling apart.
So something had to change.
So Gary Dahl made the hard decision, and he sold his bar, Carrie Nations.
He said, quote, I decided to save my liver.
and my marriage.
Fun fact.
Wow.
Wow.
Carrie Nations is still open today.
You're kidding me.
Nope.
Still around.
In Los Gatos, California.
I mean, the name is really good.
It's a great name,
and Gary Dahl spared no expense inside.
It is absolutely gorgeous inside.
To this day, it's gorgeous?
Yes.
Beautiful leaded glass,
beautiful woodwork.
It's clear he was inspired,
by the era of Cary Nation.
Okay, so he didn't just slap a good name on it.
He really made it a theme.
No, he put a ton of money into this place.
I mean, the dude knew advertising and marketing.
Yeah.
Okay.
I looked at pictures inside and I was like,
damn, this is a nice bar.
Okay.
No wonder he felt comfy and cozy in there.
Yeah.
It's very nice, very nice bar.
So if any history hoes are near the Cats, California,
check out Cary Nations.
Tell us if it's good or not.
And then go in and ask about the pet rock.
Or not.
They might be mean to you.
We don't talk about the pet rock in here.
Unfortunately for Gary, the hits kept on coming.
George Coakley, the man who had invested $10,000 into the pet rock,
he sued Gary Dahl for lack of compensation.
I wondered when Gary was buying up all the Mercedes-Benzes plus the yacht parking lot
if he was, you know, taking care of that graphic designer and his buddy who loaned him all that money.
Not sure about the graphic designer, but George Coakley did sue Gary Dahl for lack of compensation.
Coakley's business partner said, quote, Gary got rich quick, and then he wanted more than he deserved.
And a judge agreed.
Gary Dahl was ordered to write a six-figure check to George Coakley.
Gary Dahl was pretty pissed about it.
Why?
Well, okay.
He later recalled, quote, the same people who were so enthusiastic about helping
me get this thing off the ground got greedy. It was not pleasant, and it didn't leave it with a
happy ending. That's the reality of the whole thing. This wonderful story, there is a dark side
to it too. Dude, you had an idea for a pet rock. You had no money, and someone gave you 10 grand.
10 grand. Adjust for inflation, $60,000. Yes. Very expensive. It's shocking that anyone
was willing to do that and to not show the least bit of gratitude that's wild yeah and you know
earlier i said that like i don't know what their arrangement was i don't know if gary doll was like
promising him certain percentage of the company i don't know if this was a loan and he had to pay
it back i have no idea well if a judge ultimately was like yeah you owe this man a lot of money
my guess is he promised him a percentage of the profits and he didn't pay that actual percentage
Probably, yeah.
I am very smart.
After this series of unfortunate events, the dolls decided to downsize.
They sold several of their properties, including that yacht parking lot, as you like to call it.
And then Gary Dahl quietly exited the novelty business, and he started his own successful marketing agency.
Over the decades, the Pet Rock was simply just another fad, something that achieved short-lived popularity and then faded into obscurity.
It had gone the way of the hula hoop
And the yo-yo
People looked back and thought
Hey remember when we were all buying pet rocks
That was pretty stupid
Sometimes it popped up in movies or TV shows
Just like as a little joke or throwback
And the longer time went on
The more Gary Dahl
grew to resent his creation
In the 90s a reporter called Gary Dahl
To talk about his career
Including the Pet Rock
Dahl angrily said
I don't want to chalk about it
Norman.
But seriously, he did not want to talk about it.
In his interview, he stated,
if people would just forget I did the pet rock, I'd be happy.
I doubt it, dude.
You doubt it?
Yeah.
You think he's got other problems?
I do think so, yeah.
During that interview, he told the reporter,
I don't help inventors.
I'd like you to put that in your article.
Tell them not to call me.
if you dealt with someone like this, Kristen?
I had this thought earlier
and I thought, no, I'm not going to share it
because it's rude and
who knows if I'm right?
Well, still who knows if I'm right
and this is still kind of rude
but now I feel it more strongly
I got to say
I really don't believe
that this man was just
inundated by people
coming to him for advice with their inventions.
I bet they were.
Really? Why?
I'm thinking about the type of person who sees the pet rock and thinks it's like a get rich quick scheme and reaches out to Gary Dahl to try to come up with something new.
Okay.
I think he definitely was bombarded with, as he called them, cooks.
Okay.
I think he was.
You know, now that you say it that way, yeah, maybe you're right.
I think I'm just getting the vibe that maybe he's trying to make himself seem like he's a little more in demand and a little more important than he actually is.
Like, I'm kind of wondering if maybe he gets a couple calls a month.
But then when he talks to this reporter, he's like, get him to stop calling.
Oh, oh, hang on.
On the other line, I've got someone calling right now.
This is always happening to me.
My pager's going off.
Yeah, well, it's interesting when the past.
Petrock first came out. He did all these interviews and he's like, yeah, I got people all over
the world call me, you know, with some new ideas. And he seemed genuinely excited. And it's like
his tone completely shifted. Yeah. You know, by the 90s, he's like, like, when this reporter
called him, yeah, he was like, how did you get my phone number? I think he was like genuinely
sick of it. That's the vibe I got. I wonder if it was more like he was riding high. He thought
it would last much longer than it did, possibly forever, and then by the 90s, it's clear that
it's all a joke. And if they're writing about you, it's kind of like, huh, whatever happened
to the guy who sold Pet Rocks? Yeah. It's like a punchline now? Yeah. Sure. And I can see
kind of knowing like that's going to be the angle and I don't want any part of it. And actually,
I'm very highly in demand. So please leave me alone.
He did talk about his marketing agency and how he had many regional accounts.
Good for him.
So yeah, Gary Dahl was done talking about the Pet Rock.
He lived the remainder of his life out of the public eye.
Well, mostly.
He still really enjoyed writing.
And so every now and then, his name would come up.
In 2000, Gary Dahl won the Bulwer Lytton Fiction Contest.
Have you ever heard of this contest?
I don't think so.
If you're not familiar, it's a contest.
It's a contest where people compete to write the worst opening sentence for a novel.
Oh, my God.
Now, I may not know the worst opening sentence,
but I think we can all agree on the best opening sentence, Kristen.
What do I always tell you when you're writing should be the opening sentence of your novels?
Everyone, literally, anytime I write anything, or anytime Norm's like, what are you reading?
I'm like, oh, I'm critiquing this for a friend.
Does it start with, it was a dark and stormy night?
It was a dark and stormy night.
That's free writing advice to anyone listening.
Mm-hmm.
And I can't take credit.
That was Snoopy's opening line for his novel.
Took him forever to write the second sentence.
I can relate.
Do you know what the second sentence was that Snoopy came up with?
No, Norm, I don't.
So, like, for a long time, it was just, it was a dark and stormy night.
Yeah, yeah.
And then he finally wrote the second sentence.
Suddenly a shot rang in it.
That's pretty good, huh?
Yeah, he got me hooked.
I want to know more.
I'm ready for the third sentence.
You were cracking up.
We were watching And Just Like That.
Oh, my gosh.
The new Sex and City Show.
We hate watch and Just Like That.
So Carrie is writing a new novel, a historical novel.
And she gives the first chapter to her hot, sexy neighbor who is also a writer.
Yeah, who's a very established writer.
established writer and so she gives it to him for a critique he gives it back she's like oh my god
what do you think he goes oh my god i absolutely loved it that first line was amazing what was it
the woman wondered what she had gotten herself into yeah something like that and i was just like
first of all there's nothing wrong with that sentence but this man is supposedly this
very established sought after author and he says that to her nothing says i'm trying to bang you
like that sentence right there i'm blown away by it this is the greatest piece of writing i have
ever read now let's make out and they haven't made out yet i'm waiting it's gonna happen
it's got to everyone that show is so bad but the only interesting character is sima that's her name right
Yeah, yeah. Seema's one of the new characters that wasn't in the original series.
Yes, I only care about her. Get rid of the rest of them. Just give me Seema with her business troubles and banging the weird gardener.
That's all I want. He is a weird gardener. Yeah. Yeah, Seema's business cat.
Uh-huh. I like her.
So yeah, Gary Dahl won the contest in 2000. Would you like to hear his submission?
Yes. Oh, my God.
This, you're going to be rolling your eyes at this one.
Okay, so it's the worst?
The worst opening sentence for a novel.
Okay, let's hear it.
The heather-encrusted headlands, veiled in fog as thick as smoke in a crowded pub, hunched precariously over the moors, their rocky elbows slipping off land's end, their bulbous, craggy noses thrust into the thick foam of the North Sea like bearded old men falling asleep in their pints.
He is good.
He is good.
That sucks so bad.
That sucks so bad.
It's really bad.
But it's so overwritten.
Yes.
And like every word is trying so hard and holding so much weight that by the time you get to the end of that sentence, you have no idea what the fuck you just read.
He did a great job.
Expertly done terrible sentence.
Yes.
In 2006, the dolls retired and moved to Jacksonville, Oregon.
A year later, Gary took all of.
his advertising knowledge and wisdom that he had learned over the years, and he wrote a book,
Advertising for Dummies.
In 2015, Gary Dahl passed away.
He was 78 years old.
Meanwhile, the Pet Rock lives on.
In 2022, a toy company called Super Impulse bought the Rights to the Pet Rock.
Perfect name for the company that buys a Pet Rock.
Exactly.
And they revived the brand.
So, yeah, you can get your very own official Pet Rock.
on Amazon.
Good of you to support a small local business norm.
Yep.
Little business called Amazon.
I'm supporting super impulse.
Okay, sure.
Amazon's just a marketplace where entrepreneurs can put their products.
I've seen a lot of like Amazon propaganda lately, like commercials.
Have you really?
Yeah, I saw one where it was like, as an Amazon worker, you can make $22 an hour and take out your girlfriend on that, on that wonderful date.
And it was like this blue-collar worker guy, like showing up at his girlfriend's house and they, like, go out to eat.
And he says, don't worry, they give me pee breaks.
Life is really good.
Should I tell my Amazon story?
He took the, he had the piss bottle in his pocket.
Okay.
Oh, shit.
Yes.
Should you?
Everyone.
Talk about it because.
This is a crazy, crazy story.
Holy shit.
I hope you're sitting down.
I hope you're not eating cottage cheese.
If you have your pet rock, start petting it.
You're going to need some therapy after this story.
Okay, several months ago, my darling mother, Sherey, Ray, got me a pair of pants off Amazon.
My struggle with pants, I can never find pants that are long enough, so I always have to buy tall sizes.
I can never just, like, I'm nothing like you host who can just go to a store and, like, pick up a pair and go out of the door.
adorable, these adorable ladies at five foot two.
I, God, if you're five foot two, you're adorable.
I'm sorry, don't argue with me.
So, story of my life can never find pants that are long enough.
My mom, you know, did a bunch of research, found these pants on Amazon that are, you know,
yoga pants that are definitely long enough, you know, blah, blah, blah, blah.
Great, great, great.
What a wonderful gift.
She gets me these pants.
They look really cute.
Nice emerald color.
Yeah.
I took them home.
tried them on.
And again, in my mind, the only thing I'm thinking about is, are these pants long enough?
I'm not thinking about anything else.
So it's just, okay, put them on.
I did notice that our dog kit was really sniffing me a lot in these pants.
Very curious.
I didn't think a ton of that, you know, whatever.
I looked in the mirror.
They're long enough.
They looked good.
Okay.
Norm comes in.
He's like, oh, yeah, those are nice.
Mm-hmm.
I go to pull these pants off because, again, I'm just trying them on.
I pulled them down.
Holy mother of pearl.
These pants had been worn before, clearly returned.
They'd seen some things, okay?
There was a generous splotch in the crotch of these things.
someone sneeze their jeans someone dishonorably discharged into these yoga pants and so you know i've got
him down to my knees and i was like oh my god and you looked yeah you looked over and you said
my husband by the way known this man for like a million years norm goes oh did you do that
wearing them for like two minutes and I was wearing underwear and my husband asks me oh did you
do that in two minutes through underwear take me to a hospital if that's happening maybe you
looked over at me and you were early turned down that's enough i'm about to bust here's the thing folks
i know we shouldn't be shopping on amazon but i you know i am kind of like it's convenient that that
that really did it for me.
I think if we want the world...
Now you're boycotting.
I think if we want the world to stop buying so much stuff on Amazon,
we all just need to get some yoga pants that have been not so gently used.
Yeah.
Yeah, that was nasty.
It was horrifying.
Your poor mom was devastated.
My mom...
She was traumatized.
Apologized as if she'd done the deed herself.
She did.
Okay?
She was absolutely horrified.
And I said, Mom, I'll never forget.
forgive you.
I said, I'm sorry.
Brendan Fraser was on TV.
Oh, Kristen.
Norm, that's a good story.
Yeah, it's a great story.
I've been wanting you to share it on your Instagram at Kristen Pittskeruso.
Oh, I was talking about your pet rock story.
Oh, well, I'm not done yet.
Oh, I'm sorry.
Go ahead.
So, yeah, 2022, Super Impulse Bies the Rights to the Pet Rock and revives the brand.
And in that same year, the Pet Rock had kind of a small comeback of sorts, thanks to two moments in pop culture.
So the first was that hit Oscar-winning film, everything, everywhere, all at once.
Because in one scene, two of the characters transform into rocks with googly eyes, and they have a heartfelt conversation.
So the film studio, A-24, released unofficially licensed Pet Rock as a tie-in to the movie, and those pet rocks had googly eyes.
Wow.
Okay.
See, this is what's so creepy is like, I never would have thought that, but clearly that got into my head.
Absolutely.
Mandela effect.
Then on Sesame Street, Elmo had a big feud with his pet rock named Rocco.
And I guess the argument they had went viral online.
People thought it was hilarious.
Okay.
So pet rocks were once again in the news.
The novelty was back for a little bit anyway, until people once again realize.
Oh, it's just a rock.
Well, no one forgets.
It's just a rock.
It's just that it's a fad.
We can't stay fascinated by pet rocks forever.
I'm sorry, Perry.
You'll always be special to me.
Okay.
Despite what your mother says.
For about four months or so.
Over the years, fads have come and gone.
Dances like the macarina.
Toys like the fidget spinner.
Remember the fidget spinner?
Oh, yeah, yeah.
The big fad right now is Labou dolls.
What?
La Boo Boo dolls.
They're cute little plush, collectible monsters.
Have you seen these things?
I'm so out of the loop.
Let me Google.
Hang on.
They kind of look like gremlins.
People are going absolutely apeshit for these things.
Oh. God, they, this is, okay.
Let me tell you what little Kristen would have thought.
Little Kristen would have had these in her room.
Then the lights go off.
You're supposed to fall asleep.
And I'd be convinced this thing was going to come alive and attack me.
Absolutely.
Terrifying.
Yep.
Don't feed it after.
midnight. I was thinking of fads and I feel like my grandma and my mom were in on the fad
for like old people of gnomes, like collectible gnomes. Yeah. Yeah. Yeah. My grandma had like
a Fourth of July gnome, a Christmas gnome, a Halloween gnome. And they all looked the same.
They just had like different colored hats and stuff. Norm, let me explain something to you. There's a certain
type of Midwestern woman, and I really do think it's, it's really popular in the Midwest,
and it's a lady who wants you to know that she knows what holiday it is, and she's got a
flag in her garden to prove it. There's got to be something in the garden to remind you
spring has sprung. Yeah, but these domes are plush dolls, and they sat, they sat inside,
yeah, they're just plushed gnomes. They sat on top of my grandma's, like, cabinet.
Okay, well, I don't understand that at all.
Yeah.
And they sound hideous.
It's in right now.
Sorry to anyone who enjoys them.
What did you say about my gnome collection?
How could you?
I am unsubscribing.
That's fair.
That's very fair.
We get it.
Kristen, in my eyes, nothing will top the greatest fad of the 20th century, the pet rock.
There's a reason why when you look up the word fad on Wikipedia, an image of a pet rock is the
first thing you see. And that's the story of the pet rock. Well done, Norm. That was really
interesting. Oh, thank you very much. I'm glad you liked it. Yeah. Thank you to our subreddit for that
wonderful idea. Yes. Shout out again to BZB has cats. Thank you very much for that suggestion.
That was a lot of fun to research. I bet. Yeah. Okay, folks, it's about to get awkward.
You're going to take your top off?
That would not be awkward.
That would be a party.
Thank you very much.
Very sexy.
No, I do have something to say.
And just full disclosure, I wrote it in like a little script format here just because, well, it's important.
I want to get it right.
And so I've written it out.
I don't know how strictly I'm going to stick to this.
And also, I do have to apologize because we've been doing an old-timey podcast for like a year.
and a half now.
Mm-hmm.
We do have a lot of people who have signed up on Patreon for an old-timey podcast.
That's right.
We call them fresh hose.
We call them fresh hose.
And you folks have maybe never listened to my old podcast.
Let's go to court.
So if that applies to you, then this whole talk is going to seem very weird and have zero
relevance to you.
So I apologize to the fresh hose.
Let's just say this is a very special episode of an old-timey podcast.
It's like those 90s sitcoms when, like, the kid tried a cigarette or cheated on the test.
Caffeine pills.
Caffeine pills, classic, saved by the bill.
So what do you got, Kristen?
Okay.
I have something to say.
Oh, this is so awkward.
I have something to say to all the men listening this episode.
No, I have something to say.
And full disclosure, I really debated saying anything here on this bonus episode.
just because we've worked so hard to make an old-timey podcast its own thing, and it is its
own thing. But we also know that a lot of you who support us here on Patreon started as
let's go to court fans. And you did us the massive favor of sticking with us as we created this
new thing and got it off the ground. And I did want to address it here in this bonus episode
because I do think some of you might be interested in this. So basically,
basically ever since let's go to court ended, I've continued to get questions about my relationship
with my former co-host, namely, are you two still friends? And I've really struggled with
whether to answer that question at all, if so, what to say. So basically, until last week,
my tactic has been, when I see that question online, I just la la la la, la, la, pretend I didn't
see it, which is weird and I feel like doesn't feel authentic to who I am and also just feels weird
to listeners of this show.
Sure.
So I did go ahead and finally answer that question.
I answered it on one of the old let's go to court subreddits because someone had asked the
question again.
And so I just thought, you know what?
Let's put this to bed.
Yeah, a year and a half later, it's time to put this to bed.
I do also want to say, I'm going to read you my response now.
But I do want to say, I totally understand why people would ask that question.
It was uncomfortable to get that question.
And I appreciate so much, so many of you who were probably curious as hell.
I know I would have been, but didn't ask me that on this platform where I come every day for work.
You know, I feel like a lot of the folks on Patreon and specifically in our Discord, it felt like,
this is where it gets weird
because we all talk about parasycial relationships
but they go both ways
and I know a lot of people
maybe haven't thought
that perhaps that relationship ended badly
but I also think that a few of you did since that
and kind of gave me the space
and you know if you had questions or theories about it
you took it to other platforms
where I didn't have to be for work every day
and I really appreciate that
Yeah, people were very respectful.
Even like during trivia, like in the live chats, like...
Yeah, and I appreciate that so much.
It's funny you mentioned trivia, the live chats.
I think I'll come back to that in a bit.
But I feel like I've teased something and I should actually get to it.
So hang on here.
So like I said, I did address this question on Reddit and I linked to it in the Discord,
but I understand that not everybody does Discord here.
So I just wanted to share it here in case it's of interest to you.
so here's what I wrote
I said
Hi everyone I'll go ahead and address this
we are not still friends
for the record I'm still so proud of the show
proud of what it meant and means to so many of you
and proud to have been half of it
the sad truth though is that it did end badly
for what it's worth I don't blame anybody
for being curious about what went down
I'm nosy I would want to know too
I'm also not one for sugar coating
so instead I'll go for a little cheese
The end of LGTC was tough, but it taught me a lot of lessons that I don't think I would have learned otherwise.
In that sense, I'm grateful for that experience, grateful to my former friend, and grateful to all of you.
Thank you to everyone who loves and loved LGTC, and thank you to everyone who is loving an old-timey podcast.
The past year and a half has been a weird, wild journey, and I'm glad to be where I'm at right now.
Thanks, No.
It was a good statement.
Thanks.
The past year and a half has been tough for you.
It has.
To hold that back.
So I think it felt good to finally answer that question.
I was nervous as hell.
You were with me when I posted that comment and like the second I did, I just cried.
But it does feel really good to have said it to just have it out there.
Because it's funny, it's like.
Ugh. It's not like it's a secret to me, but I think I was really worried about how people would react. And I worried that, you know, that show meant a lot to so many people. It meant a lot to me. And I thought, what if I tell people this and I'm, like, ruining this thing that people really enjoyed?
Well, because like the friendship was like a core part of that show.
Sure, sure.
Yeah.
But I have been really touched by the response.
Like people have been very understanding and very kind about it, which, you know, it's one of those things.
I kind of wish I'd done it sooner now because it just, I'd made it more scary in my head than it needed to be.
And that happens.
Yeah.
You know, anxiety does that to you.
Sure.
Yeah.
I do want to clarify, I think if I could go back in time when I made that comment, I want to
clarify that the friendship did not end because someone quit a job.
I would never end a friendship because someone quit a job, even if the job was important
to me.
So I do want to clear that up.
You know, things had been tough for a while and they got tougher at the very end.
But I got to say it was really hard.
And if you had come to me at that time and said, hey, with some time and perspective,
you're actually going to truly believe that everything turned out for the best.
I would have punched you in the butt for saying that.
But, I mean, I can't imagine saying that, too, I would have run out of the house.
Oh, yeah, you would have, it's all for the best and then scratch.
Sorry, everything will be fine.
And then I just run out of it.
I mean, it is true, though.
It's true that sitting here today, I feel so lucky for how things turned out.
And, man, it's been a wild ride, but I really am grateful for it.
I feel like you and I are doing what we were meant to be doing.
Telling people about the pet rock.
This was our calling and me telling gross stories about pants.
I do want to also say...
you know, talking about having gratitude for my former co-host, I'm not just saying that to be
nice. I really mean that. I think back to my life when I started Let's Go to Court. You know,
I came up with that idea. I asked her to join me, and she did. And now I'm here. And I can't be
anything but grateful for that. It's funny, it's one of those things I would like to think that maybe I
would have found podcasting success some other way, somehow. But I have no way of knowing that.
Yeah. And so, so yeah, you do have to be grateful. It was a good-ass show. Thank you.
Let's go to court. It was a good-ass show. I think that's the other thing is that I'm proud of
that show. Yeah. You should be. I am. That's what we like to hear. But things have been,
have been awkward and I think that's why, you know, I realize that I risk upsetting some folks
by sharing this in this episode and I'm sorry for that. You would think that years of therapy
would have taught me that I'm not responsible for other people's feelings. But if this bums you out,
I really am sorry. Have you learned nothing? Basically. For example, a couple weeks ago,
we had trivia, our monthly trivia. It's always so fun. And at the very end, we were
trying to figure out, oh, what topic do we want to do next month?
And someone commented, you should do, let's go to court and old-timey podcast trivia.
And you and I ignored it.
And then, of course, you know, the chat was kind of going fast.
So I'm sure they just thought, oh, well, they didn't see my suggestion.
So they suggested it again and we ignored it again.
And I was just thinking, this isn't me to keep quiet about this.
Like, I don't need to say anything bad about anybody.
I don't need any of that. But, you know, I think I just want the community to know.
Yeah. Because, again, if I had been a let's go to court listener, I would have a tinfoil hat on.
I'd be posting all my theories everywhere. I would want to know. I would want to know.
Yeah. Well, I think for a long time, it felt like a cloud hanging over your head.
Yes. Or like a dark specter following you.
It really did.
Yeah. And like, that shit sucks.
No kidding.
Yeah.
I remember, you know, when we first started an old-timey podcast, like I feel like that's when the questions were kind of at their peak.
And it was also when things were hardest for me.
And I remember I kept saying like, I don't know what to do.
I don't know what to do because I said, if we ever get this podcast as successful as I hope it will be and we're,
able to do live shows, it's going to be very natural for someone to come up to me at like
a meet and greet or something and be like, hey, how's so-and-so?
Or just ask a basic question.
And what's my game plan then?
Am I going to mean mug somebody?
Because they couldn't read my mind.
You know, like, so it just, and then you were very rude because you were like, Kristen,
it's going to take a very long time for us to get to that point.
So I had to keep it real.
You did have to keep it real.
But, yeah, it feels like a relief to have talked about this.
And I don't know.
It's kind of wild to hear from so many other people who have been through something similar.
I think going through it myself, it felt like I was the only one who this had ever happened to.
Turns out, no.
No, I read a few comments where people said that a friendship ending is worse than a divorce.
Yeah.
It's harder.
Honestly, yeah. So I've never been divorced and I hope to never be divorced. But of course, if Norm runs out in his Arizona jeans that are so tight, you know, it's going to happen. Yeah, I think that's one of the funny things is, ugh, a friendship ending, even when it needs to end, even when it ending is for the best, somehow it still sucks. Riddle me that, big boy.
Don't call me big boy
Sorry
Yeah it's tough
So now that that is out of the way
It occurred to me when I was kind of writing this out that
I think that I can finally
Say thank you to people
In a more real way
Because that was so tough
And when we bought the Patreon
I genuinely
did not know how many people would stick around.
And for the record, like, I don't blame anybody who was like, well, I signed up for this show,
and now the show's over.
And history is not my thing.
This new thing's not my thing.
You know.
Yeah.
But I am so grateful to anyone who either just gave us a chance, but especially to those of you
who stuck with us.
Yeah, we're both grateful.
But you helped me more than you know.
And again, I totally understand why people had questions and theories and all that,
but it still amazes me how few of those came to me in our Discord or through Patreon.
It just felt like, and again, this could be in my head.
It could be some weird parisocial thing that's not actually happening.
but it felt like people knew I needed some space to get through a tough time and create something new.
And I'm just really grateful for that.
Yeah.
Also.
Oh.
Also.
What else he got for us?
Okay.
So like I said, I shared that response, got a lot of positive feedback on it, and I appreciate it.
I did see some jokes from you assholes who were like, oh, this is proof that you should never start a true crime podcast with your friend, you know, blah, blah, blah.
I know people are kidding, but also kind of not because, you know, there have been a few podcast blowups over the years.
Yeah, this is not an original idea or story.
It's just not an original problem.
But I do want to say something about that because I know that starting some new creative endeavor, it's so easy.
easy to get discouraged, and the easiest thing is to just not do it at all. And the idea of
someone looking at this experience and thinking, I just shouldn't do it. Oh, I hate that.
Because, of course, there are big risks when you start a business with a friend, particularly
when that's a public facing business. Yeah. And when it gets bad, it's easy to,
only focus on the risks and the negativity, but there are rewards to it too. And I got both.
The highs were high, the lows were low, and it was worth it. I gained more than I lost.
And I think that I learned a lot of lessons through that time in my life, really hard lessons,
which it's funny. I kind of think life tries to teach you things in subtle ways at first.
and then if you don't get it, you get the really hard lesson.
And hopefully the sunny side of that is that hard lessons really stick with you.
And they are the hardest.
They suck the most.
But man, you don't forget them.
Yeah.
Yeah.
And so I just want to say that it's way more good than bad.
I'm really grateful to all of you.
And I'm grateful to you, Norm.
Oh, thank you.
But yeah, I'm really happy with how things.
shook out. And I hope this doesn't bum anybody out too bad. But I do feel good, says the woman with
tears in her eyes. Christine, you got to speak your truth. Yeah. We understand. Yeah. And we are
proud of you. Oh, you know what, everybody. I'm looking over this little cute script. I wrote for that
talk where, which I didn't really look at much at all. But I did end it with, thank you all for listening.
and thank you for continuing to listen.
That was pretty good.
Mm-hmm.
All right.
Stick to the script, Kristen.
This is all completely new information to Norm.
He had no idea any of this was happening behind the scenes.
Yeah, I'm a little behind, I guess.
Yeah.
Yeah, Kristen came and he's like, hey, you want to start a podcast?
I was like, I guess.
I mean, what happened to your old one?
Well, Kristen, are you ready for this month's bonus questioni?
Yes, I am.
Okay.
As you know, our topic today was The Pet Rock.
Huh?
A fad from the 70s?
Yes.
So I asked the history host, in honor of this month's topic, we are asking, what is a fad or trend that you really got into?
The macarina, beanie babies, tell us everything.
So, without further ado, let's read some of your answers.
Kristen, would you like to start?
Oh, my gosh.
Okay, you told me before we started recording that you were going to ask this question in the Discord.
And I immediately was like, oh gosh, I've got to think of something for me because I feel like we always want to share ours too.
And the thing I thought of, it's the second thing that came up in here.
And I didn't really think that this would come up.
Antique gardening tool says, oh no, the 2008 hair poof.
I thought of that too
Yeah
Now what is the hair poof
You know it's that thing
Where you take the clip
And you have that poof in the front
Oh oh it looks like a little umbrella
Umbrella
Like the poo
The hair poof
Kind of it doesn't touch your forehead
It kind of
Right right
Well no it kind of swoops up
And then you take two bobby pins
And kind of
Oh
Yeah
Yes
I know what you're talking about
Not quite snooky
But you know
Hang I'm gonna look up
Tone down, Snooky.
Hairpoof, 2008.
Oh, God.
Yep.
Hillary Duff, Lindsay Lohan.
All the greats did it.
The Olson twins.
Uh-huh.
Lauren Conrad.
Yeah, Snooki had a very pronounced hairproof.
Sure.
Okay, yeah, that is definitely a fad that is no longer around.
Renee has an interesting answer.
Okay.
She says, that old decrepit podcast, let's go to court.
Too soon!
Are you calling, let's go to court a fad?
Hey, six years is a good run for a podcast.
It is.
It is. Oh, hell yeah.
Chels Chels says gouchos.
I had so many pairs of gouchos.
What are gouchos?
Oh, my God, Norm.
Especially the capri-length ones.
I cannot look back at old pictures without cringing.
Okay.
What the hell is a goucho?
The pants?
Yeah.
Oh, with the big openings.
Yeah, they had very wide legs.
They were mysteriously tighten the crotch.
I mean, so you would have all the room in the world for your thighs.
And also, like, it was usually an elastic waistband.
So they didn't hug you too snug there either.
Yeah.
But, man, you would often see some cameltoe with those gouchos.
It looked like an old-timey marksman, those pants, hiding in the brush, waiting to take the shot.
Mexican pig butter says, feathers in the hair.
Oh, that was a thing, huh?
Okay, Come Kardashian responded, I have feathers in my hair to see Kesha.
She's like my idol.
What is that from?
Okay, and then Come said in parentheses, this is a reference.
I did not need to be told.
But you, who just made a teen mom reference earlier in this show, Gary,
was that on teen mom?
Janelle said that to her attorney.
Her attorney.
I mean, if memory.
Her attorney.
Yeah, remember, like,
it was like I think she was going to have to like serve time or something like she was facing
some serious consequences but he said I can't go to court because I'm meeting Keshah it was
maybe more important than just a court date I can't remember what it was exactly but taking
your child away from you I will tell you something the attorney was not impressed by her need
to go to a Kasha concert and she had feathers in her hair for the Kasha concert Janelle
was the one who was dating Kifah
and he's smoking the Rifa.
Yeah. Of course.
Gotcha.
I remember her because I think they lived in North Carolina
and I was like, oh, that's where I'm from.
I felt a connection.
Airtight crisis fart says,
does dieting culture count?
To be fair, that was mostly my mom's doing,
having Melba toast and Snackwell's cookies
on the regular.
Oh, the little devil's food cakes.
Those things.
Yeah, dieting fads and trends.
Yeah, I mean, that's a thing, sure.
That's some toxic stuff, but I did love those cookies.
I remember I would say, I'm running to the grocery store.
Do you want me to get you anything?
And sometimes you would have me get those little devil snack well cookies.
It was one of those things.
We had them growing up.
I didn't know they were like a toxic diet thing.
I just knew they were cookies.
You just liked them.
And so, yeah, I did enjoy them.
Okay, someone finally said the thing that I have been thinking.
What?
So shut up about it.
said tomagotchi.
Oh.
I loved those for like a minute.
Yeah.
I had like a bootleg knockoff version.
There were so many.
Yeah.
Because like you couldn't buy tomogatchets.
They were sold out all the time.
I found one in like a antique mall.
Someone was selling like knockoff versions.
It was like a T-Rex, that baby T-Rex game or something.
And yeah, it was great.
Yeah, loved the Tomogatchis.
Even my bootleg tomogachi.
Some people are saying Pokemon.
I don't know if I would consider Pokemon a fad.
That's because you're such a nerd.
Well, hang on.
Let me get the rim shut in it first.
Because I know you're joking.
Oh, yeah.
I guess it was a fad when it first came out.
But, like, Pokemon's still very popular today.
I don't know.
I consider a fad only lasting for so long.
Okay.
You want to, um, actually, these people?
I feel like I got to um, actually, some of these answers.
How do you feel about the people who are mentioning Beanie Babies?
Beanie Babies was a fad.
Okay, we can agree to that.
That was a fad.
All right.
But you people bringing up Pokemon.
Pokemon, I don't.
You have been warned.
Yeah, I don't know, folks.
Another person said Animal Crossing.
Wow.
Everybody, you didn't know that Norm was going to ask you a question and then critique the shit out of your answers.
Cheeky caps says, I rocked a bump it for far too long.
Oh, yeah.
Oh, yeah.
Little volume in the hair, for sure.
Now, when we did a watch party last year and we watched the Bumpet infomercial, that was wild.
You were pretty impressed, weren't you?
Pretty turned on.
I want you to wear the Bumpet and only the Bumpet.
Oh, true crime and dog says, I am deep in the throes of Labooboos right now.
Oh, my gosh.
I don't want to admit how many deep I am.
I told you, it's huge right now.
Okay.
She also mentions true crime.
Sure.
Collect them all.
Gourmet cat food.
says fallout boy a hundred thousand percent fully black hair insane eyeliner weird black cargo
pants learning every song and trying to start my own band with my friends hell yeah my mom would
only allow me to wear a certain amount of black clothes so I felt so caged she didn't understand
you stop holding me back mom oh frozen like a grape Lisa Frank in the late 80s and early 90s
If you didn't have Lisa Frank, what were you even doing at school?
All my folders, notebooks, and pencils had to be Lisa Frank.
Walking into whatever store for school supplies was exciting because Lisa Frank.
Lisa Frank was cool as shit.
It was the best.
I had all of it in second grade.
I loved Lisa Frank, but I was too embarrassed to get it because I thought all my friends would make fun of me.
Yeah, the gender norms were really.
confining. Yeah. So I got a, you know, they kind of had like a boys version.
They did? Well, the boys version of Lisa Frank was basically an intense angry animal playing a sport.
Oh yeah. Okay. Yeah. So mine was like a panther swiping at a soccer ball.
Sure. You often see that in the wild and it's just terrifying. It is. But yeah, it was more like the color scheme also.
Yeah. Mine was like, it was like, tactical.
gear. It was black and I had to fold out
with the Velcro. Well, you were a really tough little boy,
weren't you, Norm? I peed my pants.
Oh, today I forgot. Says
Plastic bubble furniture. I had a blow-up couch
in my room. Plastic bubble furniture.
Yes, yes. It was very cool, Norm.
I got to Google this now. Googlying everything today.
When it would kind of deflate a little and you sat in it, you really went wild.
Oh, yeah.
These things always deflated.
Of course, yeah.
They, believe it or not, were not very high-quality pieces of furniture.
Damn.
Imagine walking into a living room and it's all plastic bubble furniture.
Yes, we just redecorated the house.
Please take off your studded belt.
My God.
Tell it to the fallout boy person in the discourse.
Don't wear your studded belt.
Caged in even further.
Here's another person.
All Panic, No Disco, says, I fell hard into the alternative emo scene in the 2000s.
Me too.
I was pretty into it.
You didn't, like, dress for it, though, right?
Because I feel like that's part of it.
No.
So, like, some people went all out with the eyeliner and the crazy hair and stuff.
Like, I was just into it in, like, I wore a sweat wristband.
That was like a thing.
Sure.
I had the band T-shirt.
Yeah.
With jeans.
Yeah.
Yeah.
I was like a minimalist emo kid.
You flirted with emo.
I did.
A lot of Thursday.
That was the band I rocked to the most.
Van DeLay Industry says,
I had a million silly bands and also those rubber live strong bracelets as many as my arm could fit.
Oh, yeah.
The live strong bracelet.
Yeah.
Yep. Did you have one?
I didn't. I felt like everyone had one and I didn't. And then, you know, he was, you know, caught. And then I was like, yeah.
Mm-hmm. I think I got one from like a pair of shoes I bought. I think it like came with it.
It did seem like if you were breathing, you somehow had one. Yeah.
What about the WWJD bracelets? What would Jesus do bracelets? Do you remember those?
I do remember those. I had one of those.
You're not religious.
I know, which is very strange.
Did you wear it?
Yeah.
Okay.
Because it was like a fad.
I mean, everyone was wearing them.
Yeah.
Wow.
Yeah.
Small town, North Carolina.
Sure.
Sure.
Yep.
Absolutely.
Everyone wore those things.
You were always asking, what would Mr. Jesus do?
Actually, mine stood for.
What would J.C. Penny do?
Okay.
Right.
Buy up a whole bunch of land in Florida.
That's right.
That's right.
Uh-oh.
Norm, this question.
has created some tension.
Uh-oh, let's hear about it.
The bat says, I asked my brother to answer for me, and he said tattoos.
So now we're having a heated discussion and definitely not an argument about that being a stupid answer.
Tattoos.
It depends on what the tattoo is.
Depends on the tattoo, for sure.
I feel tattoos have always been a thing.
They are way more normal now than they were 50 years ago.
say. I mean, yeah, but the tattoo trends. Right. So like a tribal tattoo was a fad for a while
or like the barbed wire tattoo. Oh my gosh. I feel like I've told this story on the podcast before,
but the barbed wire tattoo. Okay, if you're a certain age, you know that for a while there,
a lot of people got barbed wire around their arms. It was just a thing people did. Yeah. Okay.
It was a trend.
When my grandfather was in an assisted living facility, my grandmother became very alarmed by the number of people working there who had tattoos because, you know, people with tattoos.
And she started talking to one of her friends, I think Vivian or somebody, and they started discussing these scandalous tattoos.
And Vivian, who I'm sure had some insider knowledge, let my grandmother know that if someone,
has a barbed wire tattoo, it's because they have done serious prison time.
Vivian knew all the hot takes.
And let me tell you, I tried to explain to my grandmother that it had been a trend for a while.
Right.
That was not the answer she was looking for.
No.
No.
Absolutely not.
Your grandmother was pretty horrified when she saw that I had a tattoo.
Oh, yes.
Yeah, and this was before I had my arm sleeve.
I just had like, I have one on this arm.
too. Right. As I was getting this sleeve, whenever we went to your grandmas, I always wore a long
sleeve shirt because I just, I wanted to protect her. I think you were trying to protect yourself.
That judgment was coming in hot. Two things can be true. Uh-huh. That's right. A few answers of Furby
in here. Yeah, Furby was a big fad for a while. They were creepy. Yeah. Have you ever seen that video of
the Furby melting? It's talking and it starts melting. And then it's,
The voice is like, like a demon.
I mean, Furbys were creepy enough on their own.
You didn't have to melt it.
That's pretty wild.
I never had a Furby.
Neither did I.
Tiff and I has an interesting answer.
Not sure if this counts,
but I always go see the WienerMobile when it's in town.
I have the app that shows where they all are
and sends me notifications when one is coming around.
Everyone associates me with it.
I also have a WienerMobile toy that looks like a Beanie baby.
Tiffinize, we love that.
for you.
Wait, you're not going to critique Tiffonized and say that's not a fad?
It's her own personal fad.
She's into Wiener Mobiles right now.
I do enjoy seeing the WienerMobile drive by.
I see, I think, yeah, I think we're seeing some bias.
It's like if Norm's super into it, then it's okay.
Now, I was not aware there is an app tracking the Wiener Mobiles.
I'm going to have to look into this.
Right.
Well, stockings become a real problem.
We have to ban this app.
The WienerMobile drivers are in danger.
Tiffonized is terrorizing these WienerMobiles.
Kristen, you want to read one more?
Sure.
We have so many answers.
This was a great question, if I do say so myself.
It truly is.
Oh, head pig greaser says,
Hard Rock Cafe T-shirts.
Oh.
We've talked about this on an old-timey podcast.
Yes.
Yes.
In the 90s, a freaking hard-rock cafe t-shirt.
was very cool.
Yeah.
Did you even go anywhere if you didn't come back with the Hard Rock Cafe T-shirt?
And I've told the story when we were in London, one day on our schedule was we're going to the Hard Rock Cafe.
My mom insisted we have to go to the Hard Rock Cafe.
Yeah.
For a certain generation, it was very important to go to the Hard Rock Cafe and have an expensive and not that great meal.
Yeah.
Don't question it.
Oh, okay.
I found the one to end them all.
Oh, yeah, what's that?
Pop to the E says, toe socks.
It might actually have been an anti-fad now that I think about it.
I literally could not have looked less cool.
Do you remember toe socks?
Toes socks?
I hated those.
I'm going to look this up now.
Yeah, yeah.
Oh.
That's weird.
Oh.
Yeah, they were a thing.
So each toe had its own little compartment.
Yes. We hate it.
I don't like that one bit. You can still buy them, apparently.
I had a friend in high school who wore them, and she always wore like rainbow striped.
Yeah, I am seeing the rainbow striped ones here.
Yeah, there's nothing subtle about a toe sock.
That creeps me out. I'm going to close this tab. I don't like that.
I have a thing about socks. You know this.
Well, you don't like to be touched by someone who's wearing socks.
Right. And now I guess I'm just imagining a few more toes.
socks and touched me, I would be, ooh.
What would you rather experience?
Touched by a toe sock, touched by an angel.
Touched by a toe sock.
Or watch a Furby melt.
Oh, I would rather watch a Furby melt.
Oh, okay.
That wasn't even a hard question for you.
I see.
That doesn't bother me watching a Furby melt.
Wow, psycho.
Kristen, should we wrap up this incredible bonus episode of an old-timey podcast?
Let's do it.
You know what they say about history, hoes?
We always cite our sources.
That's right.
For this episode, I got my information from a whole mess of sources.
Check the show notes.
Oh, wow.
That's all for this episode.
Thank you for listening to an old-timey podcast.
Please give us a five-star review wherever you listen to podcasts.
And while you're at it, subscribe.
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If you're listening to this right now, you already are doing that.
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She is the beautiful Kristen Pitts-Karuso.
Hello.
I go by Gaming Historian, and until next time, Tudaloo, Tata, and Cheerio.
Goodbye.
Bye!