Lex Fridman Podcast - #203 – Anya Fernald: Regenerative Farming and the Art of Cooking Meat
Episode Date: July 24, 2021Anya Fernald is the co-founder of Belcampo farms, chef, and regenerative agriculture expert. Please support this podcast by checking out our sponsors: - Gala Games: https://gala.games/lex - Athletic G...reens: https://athleticgreens.com/lex and use code LEX to get 1 month of fish oil - Four Sigmatic: https://foursigmatic.com/lex and use code LexPod to get up to 60% off - Fundrise: https://fundrise.com/lex EPISODE LINKS: Anya's Instagram: https://www.instagram.com/anyafernald Belcampo's Instagram: https://www.instagram.com/belcampomeatco Belcampo's Website: https://belcampo.com/ PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: - Check out the sponsors above, it's the best way to support this podcast - Support on Patreon: https://www.patreon.com/lexfridman - Twitter: https://twitter.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Medium: https://medium.com/@lexfridman OUTLINE: Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (00:00) - Introduction (09:04) - Cooking is an art and a service (10:43) - Food is health (12:45) - Anticipation makes food taste better (14:36) - Lex on breaking the 72 hour fast (18:47) - Falling in love with cooking (20:28) - Alienation during the diet (23:09) - Cooking advice for minimalists (29:14) - Complexity of coconut oil (32:35) - Anya's favorite meal (39:17) - Sources of heat (41:46) - Why do people freak out about barbecue (44:58) - Does the origin of the meat itself make a difference? (47:06) - What is regenerative farming? (51:16) - AI will be a better farmer than humans (55:17) - Carbon negative farming is possible right now (57:04) - Certified Humane (1:00:34) - Evolutionary diet of animals (1:03:17) - Neuralink can help us understand animals (1:07:13) - All grass-fed meat made the same? (1:11:57) - Health benefits of grass-fed beef (1:16:29) - What does it take to be a woman CEO of a meat company? (1:23:57) - Making cheese for Italian mafia (1:27:56) - How to judge a good meal? (1:29:58) - The best meal in the world (1:37:48) - Anya played oboe in the Sicily municipal band (1:39:23) - Hunting has inspired regenerative farming (1:44:07) - Meaning of life (1:45:27) - Advice for young people: grow through discomfort
Transcript
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The following is a conversation with Anya Fernald, co-founder of Belcampa Farms that was
founded with the purpose to create meat that's good for people, the planet, and the animals,
specifically treating their animals as ethically as possible.
In this, she sought to revolutionize the meat industry from the inside out.
She's also a scholar and practitioner of regenerative agriculture, and she is a chef who has appeared
many times as a judge on Iron Chef.
Plus, she is one of my favorite food related Instagrams.
On top of that, she is also a longtime friend of Andrew Huberman, which is how we first got
connected.
Quick mention of our sponsors.
Gallagher games, athletic greens, four-sigmatic, and fun derives.
Check them out in the description to support this podcast.
As a side note, let me say that I got a chance to visit and spend a few days with Anya at
Belkampa Farms in Northern California.
I met many animals there from cows to pigs and saw the amazing land on which they grazed.
I butchered meat, I watched Anya cook many amazing meals,
I ate raw meat and cooked meat,
and spent long hours at the bonfire,
talking with friends and listening to the sounds of nature.
I hiked, swam in a cold mountain lake,
and slept in a tent underneath the stars.
It was an amazing eye-opening experience,
especially in my first ever visit to a slaughterhouse. The term slaughterhouse is haunting in itself.
The animals I met lived a great life, but in the end, they were slaughtered,
in the most ethical way possible, but slaughtered nevertheless. Seeing animals with whom just the day before
I made a connection, be converted to meat that I then consumed was deeply honest to me.
This ethical farm, Bel Campo, represents less than 1% of animals raised in the United States.
The rest is factory-farmed. I could not escape the thought of the 40-50 billion animals
worldwide raised in terrible conditions
on these factory farms.
I've spent most of my life thinking about and being in contact with human suffering,
but the landscape of suffering in the minds of conscious beings is much larger than humans.
I must admit that I still am haunted by human suffering more than animal suffering.
Perhaps I will one day see the wrong in me drawing such a line.
Either way, the visit to Belcampo farms made me realize that I have not thought deeply
enough about the ethics of my choices and the choices of human civilization with respect
to animals.
And more importantly, I have not thought or learned enough about large scale solutions
to alleviate animal suffering.
Bell Campo is paving the way on this, and is the reason I wanted to show my support
for there and Anya's efforts in regenerative farming and ethical treatment of animals.
As usual, I'll do a few minutes of ads now, no ads in the middle, I think those get
in the way of the conversation.
I try to make these interesting, but I give you time stamps, so if you skip, please
still check out the sponsors by clicking the links in the description.
It is the best way to support this podcast.
I'm very picky about the sponsors we take on, so hopefully if you buy their stuff, you
get value out of it just as I have.
Speaking of value, let's talk about games.
This show is sponsored by Gala Games,
a fascinating new sponsor. They have created a gaming ecosystem on a blockchain where in-game
assets are NFTs, that you can keep, trade, in-game, and outside the game. They are attracting big game
designers and I think have a real chance to revolutionize what it means to play video games
since you can take items in one game
and carry them outside of that game
and over to another game, maybe a later version of that game.
Once Diablo 4 comes out, I definitely will play it.
And the same is true for certain other games,
like Grand Theft Auto, if a new version ever comes out.
And certainly if there's another version
of Elder Scrolls I'm all in.
And the idea that you can have items that you get in the game and there is a
provable uniqueness through the process of NFTs to that item such that you can take it out of the game
sell it to somebody else or more importantly keep it and carry it forward throughout your life.
I mean that makes the game so much more immersive because it blends what it means to be in a virtual
world versus the real world. That means fascinating and that gives so much more immersive because it blends what it means to be in a virtual world versus the real world.
That to me is fascinating. And it gives so much more opportunity to design gaming experiences in the hands of like the best game
designers in the world. So I'm very excited by the whole idea and definitely by the scale and the intensity of effort
from Gala Games. I started playing the town simulation game that they have called town star.
I created a very creatively named town called Lexington and started building stuff.
I loved it.
If you want to join me in the game, you're welcome to.
I wish I had more time to play video games.
Honestly, it brings me so much joy.
Anyway, check out gala.gameslashlex.
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This show is sponsored by Athletic Greens,
the all in one daily drink to support better health
and peak performance.
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This show is sponsored by ForSigmatic,
the maker of delicious mushroom coffee and plant-based protein.
I start the day, every day, with their coffee.
I don't know if it's the caffeine
or the smell of coffee or just the warm drink. There's something one side drink that first couple
coffee. It's the meme that cliche I think, but my mind just turns on and it's ready to focus.
Those first couple of hours in the day of deep focus and productivity are just incredible. And I
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And it doesn't taste like mushrooms in case you were wondering I have a lot of
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That was a big Soviet, that was a big Russian thing to do.
I thought of hers like the greatest botanist in the world.
Since there's so many mushrooms,
I at least I thought there's so many mushrooms
that could kill you.
And she always knew which ones are good for you
and which are not, and we would make soup with them.
So I have a soft spot in my heart for mushrooms.
Maybe that's also why I like forcingmatic.
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slash Lex. That's forsegmatic.com slash Lex. This episode is also sponsored by Fundrise.
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you're looking to diversify your investment portfolio, this is a good choice. I still believe you should diversify across
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slash Lex FUND RISE Fundrise.com slash Lex. This is the Lex Frieden and podcast and here is my conversation with Anya Fernald.
If you're watching the video version of this and are asking yourself why we're in nature
right now there's actually a beautiful mountain in the background. There's an incredible
vast landscape, there's a farm. We're sitting behind a table
in Nevertheless, I'm wearing a suit and tie. I'm its nature. We're at the beautiful
Bel Campbell farms. We're going to talk about that. This incredible place you have here, but
you cook some meat yesterday. It tastes delicious. So I'd love to talk about just the science and art of cooking first.
You as a chef, when you think of cooking, is it a science or is it an art?
Art and service together, probably.
Art, to me, because it's about creating something of beauty and being responsive and creating
something that's expression of creativity and love.
Cooking also has a very strong element of service
and it doesn't mean necessarily service to another person
but like service to health, wellness, environment.
There's an element of supporting through food
in how I approach cooking.
So it's bigger than just like the,
how the ingredients come together to form a taste.
It's the whole pipeline, like the fact that there's a lot of work that went into bringing the ingredients come together to form a taste. It's the whole pipeline, like the fact that there's a lot
of work that went into bringing the ingredients together
and then, you know, making you, giving you the ability
to make the meal and then who gets to consume the meal
and the whole thing.
And you see that as service as opposed to just the taste.
Yeah, I also think of food as one of the key ways that we interact with our environment.
Right? It's the part of our environment that goes inside us most visibly.
Right? Of course, we interact with our environment.
We could have skin creams that have certain things in them or
our clothes can then be absorbed.
There's things in the air, there's our water, and there's food.
Right? It's like how we're engaging in the world physiologically.
It's the most significant way we engage in our environment.
We're extracting resources, calories, energy from the environment to various ways in order
to preserve our bodies.
There's also so many feedback loops that I don't think we know the beginning of, that our
bodies are picking up on around
Nutrients available nutrients immune response like there's deep levels of sensory
evaluation
that lead to health and
Alertness and wellness you you hear about this a lot like with babies that you know
If there's a risk of an infection that a mom's breast milk will help the baby develop a resistance,
that there's this way that our bodies can tune into health and can't extrapolate from that in a specific way.
But think about that as an example of the many ways in which our bodies are reading available nutrients and food
to signal other aspects of wellness and health.
That said, the final product of cooking is, one done well is really delicious.
And we, yesterday, was really delicious. So that aspect of it, bringing the ingredients
together in a way that tastes delicious. Do you see that as a science art? That's the
art of it. I mean, the art is like creating temptation and indulgence and giving people pause, you know,
like giving creating experience that's like so sensual. And like, I love that about when I make
something really simple and beautiful and delicious the way that like, there's that moment of silence
at the table. And that to me is the moment of art, like, of appreciation.
What about the build up? I mean, we got, we got to watch you make the stuff over a fire, so the calmness of the air.
I mean, that's an experience.
We don't often get to have, to see that experience of the, the, the, it's the anticipation, like
you said.
Maybe that's the most delicious part of meals, the anticipation of it.
That's something that I'm glad you bring up, because it's an element that, with eating
so many of our meals, like out of a bag, out of a bag and you know the instance where you start to eat the meals when the
delivery shows up and you might smell something when you open the bag right and no judgment
on that that's something I do too right but that does take away a whole element of surprise
and delight and also I think of your body's ability to prepare for it you know you think
about our most common memories of childhood for those of who grew up in homes with parents
who cooked, is smell of things cooking. And it's not the eating of it, it's the smell of things
cooking. So why is that so memorable? It's the anticipatory piece of food. That's what
you remember about your experiences of food is the moment of like sweet anticipation of
some of this great sensual experience
that's gonna be really gratifying
on these emotional and physical levels.
So I think we're also resonating on those memories
because it's like, it's an experience of food
where the sensuality of it is kind of extended.
So it's a long kind of arc of buildup
and then you're eating it and it's amazing
and then you're enjoying it and your body feels good.
So all those pieces together,
it's a much more memorable experience
than just grabbing the cookie out of a bag, right?
So look at our own and just revisit in your mind,
like the memories of food, the most compelling ones,
it's the smell and then the experience
and then it's sometimes how one felt, right?
Yeah, and the people involved with the smell.
So like somehow it's all tied in together whether
it's family or people close to you or even if it's just chefs there's something about the the
personality of the human involved in making the food that kind of sticks with you in the memory
and for me I recently did a 72 hour fast and there's a kind of sadness after you eat that it's
over I think the most delicious part was the,
I went to a grocery store and just actually walking around
and looking at food with like everything looked delicious,
even like the crappiest stuff looked delicious.
And I missed that.
I really enjoyed that anticipation.
And then I picked out the meal.
I went home and I cooked it.
And the whole thing took, I don't know,
maybe two, three hours like the whole process. And that was the most delicious part in the first taste, of course. And then
after, after it was over, there's a bit of a sadness because the part I remember is the
build up, the anticipation. And then once you eat, it's over. We kind of focus on the
destination, but it's the whole journey, The whole like even if you go to a restaurant
it's the the conversations leading up to the meal and the first taste of the meal. That's where the joy is and if you get to watch the making of that meal that's incredible. That's where the smell,
the visual, how the ingredients come together and especially as we were looking over the fire
especially as we were looking over the fire, like watching it, the fire play with the raw meat
and you know, over time,
bringing out the colors, bring out the,
I don't know, like you can visually associate the flavor,
you know, how it becomes a little bit burnt on the outside,
you know, it has a crispiness to it,
it starts to gain that crispiness.
And immediately your past memories of the delicious crispiness of various foods
you've eaten, and they're somehow mapped into your immediately, you start to taste it visually.
I don't know. Yeah, that experience is magical. And of course, maybe it's the Russian thing,
but I'm almost like saddened when it's over.
I think fasting is gaining in popularity because we're having to relearn the importance of being hungry in anticipation and delight.
We have such a fear of hunger and that's really a functional and evolution.
But we have this deep fear of hunger and part of the great American experience has been that we don't have to be afraid of hunger at all, because there's food everywhere and it's really cheap.
In all that abundance, we've lost this edge of hunger and we don't let ourselves get
hungry.
That's one thing that I learned in part of my journey as a cook and chef has been moving
abroad was the first time when I lived out of the US, it was the first time that I regularly experienced hunger
because the time between meals was really long.
And that was just what everybody did.
And so I was hungry for two hours before lunch.
And that was the first time in my life
that there hadn't just been right
to eat the available snacks.
So I wonder if the intermittent fasting
in part of the popularity around it,
I'm sure there's all these amazing metabolic things
that are happening, but also people might also feel better
because they're really anticipating and enjoying food.
And then if you look at the feelings of fullness,
there's a really interesting thing that happens
when you cook and your sense of fullness,
which is if you cook and you're hungry, the experience of being around the food,
smelling it, touching it, sampling it, you'll take your hunger down by 40%.
And this is my own observation.
But as, I mean, we've all had the experience of cooking Thanksgiving, and the cook never
kind of wants to eat that much Thanksgiving.
That's an extreme experience.
But when you really dive in and you're cooking for a few hours and you're smelling and smelling and smelling,
it totally changes your threshold of satiety and fullness because of other sensory things that are
happening. And for those of us looking to, you know, to maintain weight and something to consider
in this is that cooking is also part of the part of what you're appetite when you're hungry,
what do you hungry for? Right? So we tend to think about you're appetite when you're hungry, what do you hungry for?
So we tend to think about calories,
but when you're hungry, you might also be hungerier
for a wider range of things,
and it might be smells, it might be stopping.
There's other elements and that's something.
Think as a cook that it's powerful to explore
and be with and observe how your hunger changes when you're cooking.
Well, let me ask the romantic question.
When did you first fall in love with cooking?
Me falling in love with cooking was about solving a problem in my family.
And it had to do with my mom feeling very anxious about cooking and overwhelmed frequently when it came to meals.
And I'm naturally very good at juggling a lot of things. And it was just something I could dive in
and help and help my dad, who's very, I'm very, very close to. So it was a very functional role where I would see this kind of
crescendo evang zahiti around mealtimes as a kid and would be able to dive in
and solve things. And I also loved women who cooked. Like my father's mother is a
great cook. She was, I remember her telling me as a kid, you know, I was asking her
about church and why she went to church. And she's like, I mostly go to church because
I get to cook for the, for the, you know, potlucks. And so there was, there was an openness
around that that, but she just loved to cook for people. And it was, and there was a real
tenderness and expression of that love. So seeing women in my life who had this like
real tenderness and love that they shared through food and then also
being able in my own home to kind of pitch in and add value and and help my mom and dad
was really powerful for me because I felt like I had a superpower. You know, I felt like, oh man
I just made this stressful thing go away. That was huge. It's kind of interesting. I don't know if
you can comment on, especially for me growing up in Russia, it's probably. It's kind of interesting. I don't know if you can comment on,
especially for me growing up in Russia, it's probably true in a lot of cultures,
maybe every culture, that food, and especially in a family, the mother that cooks
is the source of love. And ties the family together, it creates events where everyone comes together.
It's one of the only chances of togetherness,
the thing that bonds a family is like dinner,
or food eating together.
And I don't know what to do with that.
It ties up with like dieting and so on.
When I was on stricter diets,
especially competing and cutting weight and stuff,
it felt like I was almost like losing opportunity
to connect with friends and family.
It's interesting.
It's almost like cultures we cannot fully experience love and family without eating.
On the flip side of that, eating enables us to experience love and family.
I don't know what to do with that.
It's a tough one because there's lots of layers around kind of gender roles and families changing and things.
I'd say I agree around the alienation and I've done carnivore diet and I've tried some of these extreme protocols and I too, I suffered from loneliness.
You know, it was like doing carnivore and not being able to eat what my kids ate and talk about at the same time. Those pieces are real and I wonder with all of these diets,
if that structure is actually helping or just taking away from people's kind of
sensual understanding.
But I think that there's some rigor around that that helps people discover what's
good for them by eliminating and then growing towards more intuitive food is a
good evolution from that base.
I love to cook for people.
I love to pay attention to their way of being
and read what they'd like to eat,
and it's my, my purest way of love.
And that's for everybody in my life.
I actually love to cook for people I love.
You know, I don't, I would have struggled to be,
you know, putting out food all the time.
It's like something for me,
it's a real act of caretaking.
So I definitely have that in my makeup
and I definitely notice in times of like,
of real stress, that's the piece that drops off, right?
And then, and it's like,
if I'm unable to care for myself, I have a hard time cooking. So it's for me, that's the piece that drops off, right? And then, and it's like, if I'm unable to care for myself,
I have a hard time cooking.
So it's for me, it's very emotional,
it's very connected to love.
And individualistic.
So like focused on the particular individual,
it's almost like a journey of understanding
what that person is excited about
in the landscape of flavors.
Like figuring that person out,
what they like, what they love to eat.
Yeah.
I see cooking from, I mostly cook for myself,
so I see that it's almost a,
this is gonna be like the worst term,
but like an act of self love.
Uh huh.
This is gonna be clipped out.
But that, like it's almost an exploration of like what brings me joy
And it's surprising because I usually don't share because the things that bring me joy are the simplest ingredients like I'm one of those people
I don't know if you can psycho analyze me because you also like basic ingredients
I like a single ingredient to ingredients because I feel like I can deeply appreciate the particular ingredient then.
I get easily distracted.
You know people who are really good at listening to music, they can hear piece of music,
and in their mind extract the different layers and enjoy different layers at a time,
like the bass, the drums, the different layering of the piano, the beats, and all that kind of stuff.
That's what it means to truly enjoy music, to listen to a piece over and over, almost like as a scholar. In that same way for food,
I just can't do more than like three, because then it's just, I have to give in to the chaos of it,
I guess. But when it's just a basic ingredient, like just meat, or just a vegetable, like basic
grilled without sauces without any of that, that I've discovered is what brings me a
lot of joy but that's boring to a lot of people so I usually have to be kind of private about that joy
so but that's mine so yeah I figured that out and you know I guess as a chef you have to figure
that out about everybody that you care for. Well also for for you, you're very interested in things and
and interested in things being done well and appreciating them. So the single
ingredient also allows you to control for perfection in cooking that, which is probably really
appealing to you. And I think sometimes I see people also in the beginning of their journey
of culinary trying to do too many things, right? So there's another piece too that you'll notice if you recall last night, I grilled us the salad,
right? And then I did all those pieces separately. And that's something in general to be really
attentive of when you're building flavor, to make sure you pay attention to every piece separately.
You know, the idea that you can, okay, with a soup or something or stew, there's
workarounds, but to make a great dish that's got four or five vegetables in it, cook them
all separately to their optimal deliciousness and then combine them. So that's another way
to approach that. It's a email, so be able to look at the different ingredients separately
and still have that sense of understanding of it. But there's too often that we're layering together like four or five things
and then cooking them all at once and then surprise that it's not delicious.
Because you can't really optimize on multiple variables at the same time for peak awesomeness.
And that's actually, you know, the number one way you see this is roasting a whole chicken,
which is a really difficult, this is simplest simplest dish, but it's very difficult.
Because you have the breast meat, which is bigger chunks, they cook faster, you have the thighs
and drums, which are smaller and they cook slower to optimize that and pay attention to
it and do it all right.
You're actually solving for different outcomes.
So there's one example, but the oftentimes food is less delicious with multiple ingredients
at the start, because we're not able to pay attention to how each one needs to end up.
So there's a way to parse that apart and achieve a better outcome.
I don't know if you've seen Jiro James of Sushi.
It's a documentary, both.
So there's an obsession.
That particular, first of all, set of humans, but also the particular cuisine that focus
on the basics of the ingredients.
What do you think of that kind of trying to achieve mastery through repeating the making
of the same meal over and over and over for decades?
Do you find beauty in that journey towards mastery,
or do you think it should be always an exploration?
To where you're always trying things,
you're always kind of injecting new flavors,
new experiences, all that kind of stuff.
I think you have to decide on a palette.
You know, if we're talking about an art,
it's equivalent to saying am I a sculptor or a painter.
Yeah.
That the sushi lexicon thing, that's a very, very narrow, small canvas that you're painting
on.
And that is a beautiful road, right?
There's a beauty and a perfection to that.
It's like, I mean, there's many things culturally around that that you could extrapolate for,
specifically for Japan.
But I encourage people on the journey in food to choose
like kind of a language that they're working within.
And if you wanna step out of that occasionally
and have one or two dishes,
but if you wanna get mastery with food,
you probably aren't gonna be able to get more than say
20 ingredients that you use regularly
that you really understand.
And so we often see, I see the American pantry,
it's got tons of sauces and tons of spices
and tons of spice blends.
And then really people only use just a couple of things.
And the idea that you can sort of splash out
and do Korean one night and then talk
goes the next night, you can absolutely,
but to get in a regular cadence of specific ingredients,
you're probably gonna get more mastery with that sooner.
And I think as much as you can do to get an understanding of the, you know, the basics around
salt and acid and understand your palate, for me, it's lemon and usually share your vinegar,
right? So that's my acid palate, and I, my fat palates, you know,
see it in butter, olive oil. So you can sort of choose your language, what you're painting with.
But I wouldn't splash out and say, do I use sesame oil? Yeah, everyone's so nice.
But that's not part of my base palette, right?
What can you say again, what your fat palette is?
It'd be butter, suet, and olive oil.
And olive oil, so not white olive oil.
Is it your root annuling?
It's a, I like the flavor for finish
because of the bitterness that it adds.
So I like the bitter and acid contrast on meat and vegetables, which
is mostly what I eat. And so I love that that that way that the bitterness and astringency
compliments and allows the flavors to come out. What do you think about coconut oil? There's
I recently discovered that and there's a I don't know there's a sweetness or there's something to it
that that I really enjoy. Maybe because it's new.
It's good with heat.
I really love it for some reason.
As a chef, do you ever try it?
What do you think about it?
I like it in coffee.
I like it as a treat a little bit.
I find the flavor a little bit challenging in foods.
I also find that it's difficult on the quality of that ingredient. So I've found often
that I buy a high-quality coconut oil and there's rancidity in it and I don't totally know why. I
think it's just the cold chain and how that products package. So I've had some issues with product
quality in that. But for me, it's a little bit too much sweetness in my foods. But then again,
I don't cook in like a Southeast Asian palette. I try to bit too much sweetness in my foods. But then again, I don't cook in like a Southeast Asian pal.
I try to not have much sweetness in my foods in general.
So I just because of the pal that I like to cook with.
So for me, coconut's got a little bit too much of those high notes and earthiness, which
is a nice combination, but it's more like a treat.
Yeah, it is almost like a treat.
It has a flavor of its own that almost stands on its own.
Like I could probably just eat coconut.
That's probably the only oil I could enjoy by itself. It sounds weird to say but it feels like fat
is often a thing that enriches the flavor of something else. Coconut can almost stand on its own.
You might also be responding to that. It's a complex flavor. So there's also, there's an analogous,
you know, if you look at butter, for example,
a lot of the butter that we eat in the US is just sweet cream butter. It's not cultured.
If you explore like a cultured fermented butter, maybe a grass milk, grass-fed and finished butter,
you're going to get a ton more complexity. And so you may also just be responding to having fats with more flavor, which is the journey
in the U.S. has been towards refined foods that are very neutral, and then you have to
combine more of them to make things taste like things.
And so if you're coming from a background of using mostly just generic butter or, let's
say, canola oil to cook with, those are very neutral oils. So you can also take some of your favorite fats and look for versions of them that are more flavorful.
I mean, I love olive oil as a treat in a spoon.
Really?
Like a good California extra version olive oil as a cavities.
I'll eat a piece of butter as a treat.
Yeah.
And that's like, or butter with salt on it.
Like good fats can, all of them can be if they're minimally processed and they're so delicious, right?
But there are things that you have to like look for a version of them that's got that full
pallet of flavor.
Well, for me, also, the flavors are inextricably tied to the memories I've had with those
flavors.
So, for better or worse, back when I used to eat a lot of ice cream, I for some reason
had a lot of pleasant
experience with coconut ice cream.
So that particular flavor just permeates throughout my life.
Now, like I'm stuck with it for better or worse, as a flavor that brings out pleasant
memories.
And I have a few such flavors.
I have such relationship with all kinds of meat too.
It's just so many pleasant memories. And that's it. Like you're almost tasting the memories.
And there's no way to separate the flavor from the memories as opposed.
And that's a powerful thing. What's your favorite meal to cook?
I'll roast a couple chickens and then I'll poach them like I'll boil them
and let it cool down. It's
complicated one. I'll let them cool down. I'll pull all the meat off, put the bones back into the pot
and then cook that for like three or four hours and then add in like shiitake mushrooms and
all the chicken meat and they're and I throw in a bottle of white wine into the into the stock as well, much of time and garlic. And I love it because
it's the way the house smells. It's very laborious. It's soothing for me to spend time picking
apart me and chopping things up. There's like a lot of manuality around it. So I'd say from a personal
like, I mean, I love grilling a steak and doing those things as well, but there's something about
making a stock from scratch and the way it
smells, the way I feel, the time it takes, the kind of checking in on it that I really, really love.
There's many things I love to make that I don't even love to eat. I think you see this a lot in
like baking and bakers, people who bake a ton, and I love the process of it, even if they don't
eat that many baked goods. So anything for me that's really like, enjoyable, typically things like making cinnamon buns,
I don't eat very many cinnamon buns,
but I love making them because it takes all the sort of like
fucsing around and taking your time and watching it,
the way it smells, the way the house smells,
all of that stuff is like, it's like almost like a meditative
exercise for me.
Is there a science, is there an art to cooking meat well
and the different kinds of meats? Is there something science, is there an art to cooking meat well and the different kinds of meat?
Is there something you can convert into words in to say ideas, how to bring out the best of it
out of what particular meat, whatever steak we're talking about, whatever beef we're talking about?
Is there something that could be said? The basic approach to cooking any type of meat
beyond the artistry of it is pretty scientific.
And it's what type of muscle is it in the animal?
And what's the surface area to volume ratio?
OK, so let's look at those two questions.
So the first piece is what's the type of muscle in the animal?
What's the functionality?
You don't necessarily need to know that, to evaluate it.
But you need to understand, is it a tender muscle that's not used very frequently in the
animal, or is it a big load bearing muscle that gets a lot of action, like cheek, right?
Or the shin, or those pieces.
The muscles like those along the spinal cord that make up rib eyes and New York steaks and things those aren't very
Exercise, they're they're right next to spinal cord spinal cord doing most of the work there
They're kind of like stabilizing muscles around this big functional piece of
Skeletal structure in the animal
Other muscles like the ones around the diaphragm with the flat iron steaks and skirt steaks and things. Those are really functional muscles that are doing a ton and moving.
And if they're moving a lot, what happens?
Well, functionally, they've got lots of muscle sheaths because muscles that move frequently
have to do a lot of complex contraction.
That's why, you know, there's, in the cheek, for example, there's tons of visible fiber
of, like,
collagenous connective tissue. That connective tissue is everything in how the
meat cooks, because connective tissue doesn't respond to high heat with
becoming more tender muscles do, right? They can get a sear on them, you can cut
them and eat them. The collagenous tissue will glam up and get really tough.
So you either have to liquefy it
with really low slow heat with moisture, right?
Or you have to barely cook it.
And that's the major piece.
So that's the question of like,
why wouldn't you just throw a brisket on the grill?
Okay, it's not about the fat, you can cut the fat out.
The reason you're not gonna throw a brisket on the grill
and cook it hot and fast
is it's got too much collagen and it as connective tissue in it. Those are these
Giant muscles that have all this collagen and these fibers and tendons in them effectively
So you're never going to be able to just cook that up hot fast
So that's the first piece. It's like what where's this muscle in the architecture of the animal and then
What does that mean for what's going on in the muscle?
And that's actually more important than fat content.
We get really kind of, we pay a lot of attention to fat content in muscles.
You can make a steak tender if it doesn't have a ton of fat in it.
It actually has more to do if there's collagements and connective tissue in it.
That's fascinating. I never even thought about that.
I just, I thought it kind of,
I never even thought about that. I just, I thought it kind of universe, I mean, adds to the texture of the meat, the chewiness
of the meat, but you're saying it's also adds to how heat, how it reacts to heat, how
the entirety of the meat reacts to heat.
And the fat is not as important to that as the, the collagen.
The fat will make the flavor more delicious, right?
Like it'll add unsuaciness and mouth feel and things like that, but all the connective
tissue in meat, and in some of the cuts like that we ate at a script take last night,
you could see a web of that collagen sheath on the outside.
On a ribeye, that same collagen sheath is this big, there's only one, it goes around
outside, okay?
Because that muscle, there's one large muscle fiber.
So that specific, it's a myelin sheath, right?
That material needs moisture and low and slow heat
to become tender.
The other side of that is that when it becomes tender,
it liquefies and it adds all this beautiful gelatinous
consistency.
That's what bone broth is.
That's why a like a slow cooked pork shoulder is so delicious.
It's not that it's full of all that fat. That fat's
also great, but a lot of that mouth feel comes from that really beautiful dissolved collagen.
So when you're looking at how do I understand how I'm going to cook a piece of meat,
that first fork in the road is how is this going to respond to heat and what's the appropriate
cooking technique. Then the second piece is that surface area
to volume ratio.
And that's important because the heat is
going to impact the meat through the surfaces of the meat
that are in contact with the heat.
So if I have a steak that's three inches thick,
I'm going to cook it extremely differently from a steak
that's a half inch thick or three
quarters of an inch thick.
And that's the major of, and that's the truth.
If I have a piece of pork shoulder that's cut into cubes versus having a whole pork shoulder,
that's service area devaluing ratio.
That's going to totally change how I cook it.
And same things like pot roast and a beast stew would be the same cut of meat, right?
But how I cook them is going to change based on the surface area of lime.
Because you've got to let moisture and heat work its way into the center of the meat.
And that's going to be determined by the amount of surface of the meat that's in contact
with whatever cooking liquid or heat you've got.
Is there different sources of heat to play with?
Like a big flame versus a small or maybe even like almost no flame,
like overcoals, all that kind of stuff.
Is there some science to the source of heat
in how it plays with a meat?
Well, it's indirect heat and direct heat.
And that really is mostly about temperature
in more than actual, I mean, smoke is important as well
that can permeate, but really the smoke
doesn't go into the center of most cuts that you barbecue, it'll come in like the smoke
ring. It's a, you know, it's maximum like half an inch on the outside, maybe a little
bit deeper on a really long, slow cook. So they, but the smoke that does create a ton of
flavor on the surface of the mean, but that's so the indirect allows you to have smoke
contacting it and then a very, very low and slow heat.
And what that does is indirect heat will be low and slow enough that the center of the meat will get warm at the same time as the exterior of the meat.
And it'll all cook equally and all get equally tender.
If you go very hot and fast, you risk the interior of the meat not getting
right, you kind of create a shell on it and you slow down the interior of the meat, which
you actually want to do with something like a steak, where you want to keep it rare on
the inside. So it's really indirect versus direct. Then once you get into direct heat,
right, look at the matte category, there's wood, charcoal, gas, right, that's about it.
And those are meaningfully different. They're meaningfully different. Charcoal and wood, charcoal, gas, right? That's about it. And those are meaningfully different.
They're meaningfully different.
Charcoal and wood, that's more of,
there's more poetry and wood.
There's a little bit more flavor,
not functionally very different.
But gas versus charcoal wood is very different.
And that's because of the actual scent of the cook,
right, the scent of the flavor.
And then there's a I think an
evenness of heat distribution that comes off of charcoal that's different from gas because no matter
how awesome your gas grill is, you do have hotter and cooler spots. So gas grills are typically,
you can kind of control for that if you just are going really hot and fast, which is why gas grills
are fine. If you're just like throwing that steak on, get them hard sear on, those burgers put a crust on it, gas fabulous with that.
It's perfect.
When you're doing things that do better with a low and slow cook, like let's say a whole
tenderloin or chicken thigh, that's going to be a little bit less elegant on gas than
on charcoal versus wood.
So when you have more kind of nuance in the low slow cook over the natural fuels.
Talking about like smoke and flame and charcoal versus gas.
It also adds to the experience and the smell and the whole thing of the cooking or like versus just like the taste it creates.
There's a certain experience to like when there's a bit of smoke. Maybe I don't know what the chemistry of it is, but I feel like with smoke, the smell is distributed more effectively. I don't
know if that's true, but there's a smell and a visual aspect of the experience that's
almost enriched with a bit of smoke and or like an open flame. Like if you can see the flame,
there's a magic to that and it goes to the experience piece that we're talking about.
We were talking exactly about that,
like the nuance and the beauty of like that long, slow cook
and your house smelling like something.
Why do people freak out about barbecue?
Yeah.
Why?
Because you go in and it smells bomb.
It smells so good.
It smells like heaven, right?
It smells fatty and delicious
and it smells everywhere
and everyone's smelling the same smell.
So there's like this collective experience.
It's incredible.
That's, I mean, I think that's why barbecue
is so sticky for people.
It's like so yummy and you get this huge
like anticipatory thing about it.
It's like, because it smells incredible.
What was that incredible grill that we used yesterday?
What is that about?
That's called the Sea Island Forge.
It's a wood fire grill that's inspired by like a South American style of cooking. It's big. It has also the things with the crank
that allows you to control the distance from the flame. That's really key with the wood fire. So
when we evolved from cooking over wood to charcoal, right, when that became more popular,
the reason that we did that is that allowed us to skip the whole part of making our own charcoal.
Right, so when you're cooking over wood, all you're doing is making your own charcoal.
You don't ever cook over wood with the red fire.
Like we don't like throw a stake on when the flames are orange and leaping up because you're just gonna get, you know,
carbons like char all over your meat.
So you're when you're cooking over wood, you first cook down the wood,
you create the coal base, the natural coal base,
and then you cook over that.
So you saw yesterday I built my fire,
I let it burn down, added some fresh wood,
so I could reinforce my coals with new coals coming in,
but then I was actually cooking over the embers.
You shorten that cycle with charcoal.
It's more efficient.
But what you lose is that whole cycle
of that really beautiful experience of smelling.
Now, if you're cooking on a trager,
you're gonna get awesome smoke smell.
There's plenty of ways to do this.
It doesn't always have to be with fire.
And I love all the different ways.
But I really like the experience of the campfire.
And I love that kind of just like sitting by it,
building it, having to take the time,
like building the fire, going inside,
preparing all my meats, bringing them out,
cooking them, that whole experience start to finish
is really just like something that it's my favorite,
it's my favorite way to spend time.
So I think, and why is that?
Is the food that different than cooking it
in a more conventional grill?
Probably not, you know, like in a pure experience, but I think the actual experience is super memorable because you
are outside, you are slow in your role, you're enjoying this, you know, you're just taking
in, you're watching, you're anticipating, I love that whole experience.
Does the origin of the meat itself make a difference? So we're here at Bell Campo Farms and we'll maybe you could
talk about what your vision, your dream is in terms of food, in terms of where food comes
from, or meat comes from, or food broadly, and how that affects the entirety of the culinary
journey. On the question of where does it come from and does that matter?
It's a though, the way that meat is raised is massively important for flavor and for how it cooks.
I think most cooks who try cooking grass-fed versus corn-fed,
that's the first moment where they realize that, right?
Where corn-fed meat cooks much more slowly,
it's got bigger veins of fat that slow the heat transfer
throughout the muscle of the animal.
Compared to grass-fed, which is leaner,
heat moves through it more quickly.
Those steaks will cook much, much faster.
So there's very kind of technical reasons
why how meat is raised and that we're aware of.
And there's other things that I've noticed,
like that slower growing poultry has a very, very different
musculature and fiber to it, then fast growing poultry.
That's confinement animals.
It's just, it has to do with the way that the muscles are built.
They tend to be finer and thinner and more tender and a little bit more susceptible to heat.
So the character of the meat is radically different. It's also much more flavorful when it's grown more naturally.
And I think some of the reliance in the US on sugary sauces and lots of salts and flavors and things like that's actually
based on having the broadly available meat out there is pretty low on flavor and so we're adding in a lot to compensate for that. So to your point of like enjoying things very simply
and with salt and nothing else, like the more flavorful that product is I think the more people will find that enjoyable
Let's paint a vision. I mean you're a visionary. You have a vision to have
basically meet in every store that comes from a
A farm like Bill Campo
That's that's basically doing with gendered and farming. How do we get there?
It's about a network of smaller producers working together
with shared values.
And it's true that there's a limit on regenerative farming
in that it requires more human knowledge.
So regenerative farming is more difficult to scale in a single operation.
It'd be really challenging to have a regenerative farm that was like 200,000 acres, because of the amount of manpower needed to pay attention.
Can you first, and I apologize to interrupt, but can you say what is regenerative farming?
Sure. So, if you're looking at scaling regenerative farming,
it's a traditional system of agriculture.
Regenerative farming is how we used to farm.
We used to farm with an eye towards the long term.
You might be on the Friedman farm
thinking about your airs, five generations from now,
farming that same land.
Are you going to
lead that land nutritionally empty? No, okay. So long-term thinking. Also, in
traditional ag, you don't have inputs that are very convenient. You can put some
chicken manure on, but you can't spray or dump something that massively
increases the growing potential of the land.
That was not available until the past 60 years.
So regenerative agriculture is an approach to farming where you're increasing soil fertility
through your farming.
You increase soil fertility by feeding the soil. You feed the soil through carbon.
That's why regenerative farming is better for the environment. It sequesters carbon and puts carbon
into the soil. Now it's interesting. Plants need carbon and put it into the soil when they're going
through growth. So if you have a beautiful field of grass that's just waving in the wind,
that's not sequestering as much carbon as plants that have been damaged and are regrowing.
Plants that have been damaged and are regrowing are repairing and they're doing that by drawing down
carbon as one of the nutrients that feeds them. To damage the plants effectively,
as one of the nutrients that feeds them. To damage the plants effectively,
that's what we're doing with regenerative grazing.
So the cows or, you know,
lambs or whatever out there, they're eating
and taking the grass down,
and that then cause a regrowth cycle that sequester is carbon.
Wow.
There's a limit to it.
There's an edge, because if those plants are so damaged that they can't regrow, then it turns into a dirt patch, and that doesn't sequester any carbon. There's a limit to it. There's an edge because if those plants are so damaged that they
can't regrow, then it turns into a dirt patch and that doesn't sequester any carbon. So it's a balance.
How do you find that balance? That has to do with the frequency and the scale of the grazing
essentially. Exactly. And so you have to find the right balance and that that connects to both
the grass. I mean, is the ultimately the
focus here is on a life cycle of whatever is grazing, whether it's cows, lambs, or
so on? That's why the scalability question. So all that stuff that I just talked about,
like think about all the actions that that requires. Somebody's out there looking and paying
attention and understanding how far the grass is remembering what happened
in that field last year. There's a huge human intelligence need and human kind of availability
of attention. Now, industrial farming has done a great job at de-skilling agriculture.
Industrial farming has taken agriculture from being art science to being entry level
employment. Yeah. So that's the limiting factor on region. And that's why I think-
It's a human intelligence piece. Exactly. I got to ask, I don't know if you think about
this kind of stuff. I mentioned to you offline that I spent a bit of time with some robots
and Boston Dynamics. Do you think there's a way to use artificial intelligence to help?
So data collection, so automating some of the things that makes human special, make some
of that decision, some of that memory that's then utilized, convert into knowledge, to make
decisions about the crops and so on.
Is there a way for AI to help?
Do you think?
A totally.
I mean, that's, that's, that would be incredible. That's one of the ingredients that could help you think? A totally. I mean, that's that's that would be incredible.
That's one of the ingredients that could help
with the regenerative farming.
There's a number of discrete decision points
that could completely be automated as well
or to supplement and work with somebody
like a farmer in managing it
about the the performance on land.
And a bit of that's being done right now
with some aerial mapping and but that type of AI would be huge in this.
I mean, there's estimates that if the damage and underutilized
range land in the world was converted to regenerative agriculture
at somewhere between like 20 and 40% of the world's carbon could be sequestered.
So there's a huge potential.
The problem is cultural.
So there's a huge potential. The problem is cultural.
We've lost the generational threat of knowledge
about how to do this.
It's kind of in two generations that haven't formed this way.
Also, the science around it is limited by the scale
and longevity.
So the data collection around regenerative farming
is also limited by the fact that it's kind of piecemeal.
There's small operations that are doing it, they're learning and developing as they go,
and they haven't been documenting it and doing it for too long.
Is the ethical treatment of animals a part of regenerative farming?
So in the way you do things about camp, that's a huge part.
Is that necessarily part of the life cycle?
So like the things that you're trying to measure is like the way, like not damaging the
land too much, make sure that the sort of the land is constantly healthy and is producing
and then the grazing process and also the carbon piece, the fact that it's like carbon
neutral or something like that.
I mean, are all those pieces of the regenerative farming, or is this an extra part to your vision that you're thinking about?
It's all implicit and regenerative.
I call it out separately because we are certified humane, right, which is another layer of welfare that has to do with density and a couple of other things.
But regenerative, I mean, think about it if you're a cow and you're in a regenerative
operation where the whole life cycle of the pasture means that you only eat the top six inches of the
grass. And then when there's whatever a couple inches left, then that feels left garment. That's a
better experience, right? So just think about kind of functionally that way. Well grazing period is
a better experience, right? Yeah. And that's that's not what's done in, I mean,
that's the grass-fed piece, right?
Well, that's the other piece with, you know,
certified organics, amazing.
There's, you know, there's plenty of certifications
that, you know, grass-fed and finish is also great,
but there are workarounds for those.
You can have certified organic feed lots.
You can have grass-fed and finished, which is,
you know, animal-fed at grass seed pellet.
Those aren't things that we do here, right? And regenerative captures that. Because if you're,
it's anything you're isolating these very specific certifications, it doesn't have a holistic approach.
Regenerative, though, unfortunately, isn't certified yet. We've gotten USDA approval to use that word
based on our carbon sequestration data, but it's not a regulated term.
So that's kind of the mix right now
as to figure out how to document it.
And it's not totally clear what it means
like for pigs and chickens, which are omnivores.
It's very clear for ruminants,
which are animals that have a room in that eat grass.
For omnivores, which is like what we are,
they eat primarily grain in farming operations,
and that's a little bit more complex.
So it's kind of a moving landscape,
but regenerative as a word is the better definition
of the whole life cycle approach
of letting animals and nature work together.
Is it true that it's possible to have a farm
that doesn't produce sort of, it's carbon neutral?
We have been third party verified that doesn't produce sort of, it's carbon neutral.
We have been third party verified
to be carbon impact negative.
So, Bell Campos 25,000 acres in the animals here,
they all of the carbon,
including from our shipping on our mail order,
is all offset by the amount of grazing that's happening.
Also, that encompasses our partner firms.
We buy a number of live animals in from other partner firms. That's their impacts also
incorporating that.
I mean, first of all, that's incredible. Second of all, is that possible to scale?
I don't see why it isn't. I mean, it's complex to scale. But I mean, we're putting people on the
moon and you have a robotic dog. I mean, but are that's more that's less about scale that's more about innovation
So like in many ways what Bell Campos done is innovative at a small scale the question is whether that innovation could be scaled
That's where I feel like we in the industry need more help
You know the AI piece the
Intelligence that the the thinking about ways to do things differently
is where we need more support.
And I think it's been a, you know,
kind of a swing in the past
couple of years where it's like meets a mess, it's terrible.
So let's ditch me and are up for this hyper process,
you know, plant-based solutions.
And I am saying there's a way to make me this a part of the solution.
And it's going to mean eating less of it, it's going to mean paying more for it, it's
going to mean that the farming systems are more complicated.
It's not the easiest path, but I think in the long term it's the better path.
And it's also better for human health. Can you comment on the certified humane piece?
So how do you run the farm?
Like what does it mean to raise an animal from the beginning of its life to the end of its life
in a way that's ethical, that's humane?
I think the first piece you need to just be comfortable with is that
making an animal into meat, you know,
is something you're comfortable with.
Because I think that's the biggest question, right?
And so sort of how human actually goes all the way through the death of the animal, how
it's killed and handled at processing.
So I put that out there just to say, well, this is all about producing an animal to die
for meat.
And that's not necessarily, that's something people struggle with with the word humane. And I understand that. Like I an animal to die for me. And that's not necessarily
that's something people struggle with with the word humane. And I understand that like I
have space and empathy for that. It's a complicated decision. And when you have to be comfortable
with it, the outset to say, this is an animal that's going to die to feed me.
Yeah. So we should pause on that because I actually just the two days ago read a paper that
argued that, you know, the killing of an animal period cannot be
humane. So it's impossible. And so, and that's an argument, just like you're
saying, we could make. But if we now on the table kind of take as a starting
point, the idea that it's possible to kill an animal for food in an ethical way,
if we take that as a starting point, so we won't argue about that.
It is worth arguing about it elsewhere, and it probably will.
I will probably talk to a few vegan folks, and we'll talk about the vegan diet.
I'm fascinated by it as well.
So I'm torn in the whole thing.
But if we just take that as a starting point, what then is an ethical humane way to treat an animal?
I look at ethical and humane animal treatment
as the major phases of life.
So conception, birth and mothering, diet,
those are kind of the major touch points of life.
So what we're looking at is evolutionary approach, which means is the animal eating
what it evolved to eat primarily is the animal primarily outdoors, which is how all animals
evolved, given when the climate's appropriate for it, there are certain times when you
can't have animals fully outdoors, like here on our ranch, we have had
issues with cold weather and things. But if you have appropriate weather conditions,
does the animal outdoors? Is the animal able to nurture and engage with its young? Those are
the kind of key touch points, but it's really the birth of the... Let me start this one from the scratch.
Okay, so when I'm looking at... or when I consider what's humane setting aside the death part I look at the evolutionary diet
access to the outdoors and
ideally spending the majority of its life outdoors
low-density so animals spread out and
engagement with young social interactions and that's all kind of social interactions to cool.
I mean, I also read an article that like cows, for example, have social, like they have
friends.
Yeah, yeah.
That's fascinating.
I mean, that piece with a young social interaction with young social interaction with
each other, that at a basic level
I'm sure that interaction is not as richest humans, but that that piece seems to be part of the humane picture
and you said also just a quick comment to a evolutionary diet meaning the diet that they were involved to have.
And that's pretty simple. You can look at the physiology of the animal and figure that out.
So ruminants, peaches, are lamb goats and beef, and they have five stomachs.
They're evolved eating really low calorie high fiber foods.
That's why they've got all the stomachs.
They need a lot of processing.
You or I were to eat grass, die in a week, right?
Our physiology can't handle it.
Cows were built and evolved to eat this very low calorie,
very high fiber, very low density food. And they walk around slowly, they're moving constantly,
and they're eating it. When we put them on a corn-fed diet, that's the opposite of their evolutionary
diet, and their systems really struggle with it. Now pigs and chickens are different. Pigs and chickens are different. Pigs and chickens are omnivores. And pigs will happily eat chickens, for example.
Our pigs on the farm will hunt and kill rattlesnakes
and eat them.
They enjoy all of it.
They're omnivores.
So you often see, and I've seen people try to raise
like a grass-fed chicken, and that doesn't exist.
I mean, they need a higher omnivores, eat everything. They're what's called monogastric. They got one stomach.
And that one stomach needs higher density nutrients.
So, in the case of chicken, if you're to do, you know, look back in American history, in the 1950s,
it took, you know, commercial chickens took like 54 weeks to come to full weight.
Now it's two and a half weeks in confinement farming
on our systems, it's like eight, 10 weeks typically.
So it's a very, you have to give them
some amount of nutrient density,
but there's the idea that no grain,
because you put this in misinformation
for any type of commercial operation,
free range, regenerative, pastured, everything, you're gonna have to be this misinformation for any type of commercial operation, free
range, regenerative, pastured, everything, you're going to have to have a grain feed to
get any type of, it's actually, I think, for the case of chickens, unless you're in a place
with like tons of natural seeds and grubs and worms and stuff to eat, really challenging
for the chicken.
So you got to give them some high-density, high-calorie food, different from that.
That's the evolutionary diet is a really key thing.
That's the fundamental thing for health.
And it's also interesting because the evolutionary diet
ties to human health.
I've looked at the nutritional analysis on all of our products
and it's the evolutionary diet is for the case of beef
and lamb gets their omega three to six ratios
the same as wild game.
So it's not like beef is really radically different from elk or rumenant species, right?
If you feed beef and evolutionary diet, their nutritional profile is the same as wild meat,
as a wild rumenant. I got a chance to witness neural link, I don't know if you're familiar with
that company, the brain, the brain computer interfaces. And they have, I got a chance to see in person,
just a bunch of pigs who had neural link chips implanted
and taken out.
Those pigs are so happy with life.
I don't know, I've never seen a happier animal.
I mean, because they get to eat,
you know, because you're mentioning sort of diets and stuff,
they base pigs seem to love a lot of stuff.
They're easily, they're easily made to be happy.
I don't know if you can comment on your thoughts
of, you know, exploring the capacity of the pig mind
through some of this testing when you're a link,
whether that's exciting to you,
whether maybe on the humane side,
it's a little bit concerning, if there's something to be said, sort of like, yeah,
on the, I don't know if it's even the ethical side, but just because of your
connection to me and to nature and understanding these living beings.
Well, pigs are incredibly intelligent, so I'm not surprised that there are
subject matter for neural link.
They're smarter than dogs, and they're empathetic and emotional, and they're, we'll go look
at our pigs afterwards and see, but they're kind of like joyful and exuberant when they're
in good health.
And so that makes sense. I'm interested in open. I feel that the kind of bleeding edge agriculture movement
that I'm, you know, on the edge of in some ways were a larger operator. But we as a movement
have to, we have to get into the game. We have to move forward in a way that allows us to
scale if we want to be viable. So I think there has to be openness to how that can happen. And I also think there needs to be more thoughtful and noisy data about
how regenerative ranching kin sequester carbon. I mean thousands of them of American ranches
are selling carbon credits right now. The data is that valid. And they're not selling carbon
credits from like grassland that just got a fence around it. They're selling carbon credits for verified data from animals assisting in carbon sequestration
Right, so there's got to be a way to to get the tech community involved in
Ways to help regenerative agriculture scale in different creative ways and actually
It'd have to be interesting if like neural links somehow has
And especially because the Elon Musk is involved in Kimmel Kimball Musk, has his whole effort and appreciation of regenerative agriculture that a wonder
if Neuralink has a role to play, exploring the neurobiology of the animal, if that somehow
will create innovations that lead to improved scaling over generative agriculture.
I mean, interesting.
But you're saying you should be open to all those possibilities?
I don't know the landscape to know what.
Yeah.
But my sense is that it's very hard.
It's very hard.
And our farming operation to scale has been incredibly complex and challenging.
We now work with partner firms.
I see their operations. They're incredibly complex and challenging, we now work with partner firms, I see their operations, they're incredibly complex.
You know, it just seems like there's gotta be a way
to make some of these things simpler
and easier to share information.
Yeah.
I don't know what that answer is.
You know what would be cool is if we can understand
deeper ways to measure the happiness of an animal.
Because then we can optimize,
like certified humane could be literally
an optimization problem,
just make sure as opposed to kind of using our project
and our own human values,
actually measuring what the animal is happy doing.
That could be, so understanding the pig brain
might help us understand pig happiness
and like reframe what it means for a happy animal.
And then maybe it's a lot easier to make a happy animal
to make the animal happy than we think.
And it might have to do with a variety
of delicious food in the case of them.
Is there something you could say about grass-fed meat?
Is it all just out of my own sort of curiosity?
Whenever people say, grass-fed meat is better for you,
are all grass-fed meat made the same?
Is there different, like, it's like the word organic?
Is there a lot of variety within that?
Like the way Bel Campo does it with it?
Others do it.
Just more color if you could add to this whole word
and what it means.
Grass-fed beef has been on grass its entire life.
And you want to look for the words 100% grass-fed
and or grass fed and finished. Now the challenge with beating beef grass its whole
life is that it gains weight more slowly. Although beef didn't evolve eating corn and things,
it can't eat them and in eating eating them, it gains weight more rapidly
and has a version of an inflammatory response. If you actually look inside the room of the
animal inside the stomach, it's black and shiny inside compared to grass fed animals like
greens, milk like compost. So the animals themselves, their whole physiology, is damaged by that
food, but they also gain weight really quickly.
And they put on a lot of fats.
Like if you or me were to eat a bunch of processed food
compared to eating a bunch of greens,
it's the same impact.
You're gonna blow up.
So the problem for grass fed is getting the animals
to gain weight.
They're getting a ton of exercise.
They're eating really clean, right?
And they're super chill.
So that's different from the animals that are kept still eating really nutrient dense foods and under a ton of stress, which is a confinement animal.
So our all grass-fed meats create the same. The diet, yeah, nutritional profile broadly, but the length of time that the animal lives
is extremely important for the flavor of the meat.
We're taking our beef to 24 to 26 months.
Conventional is around 18 months.
So I'm always looking, you know, if you're evaluating grass-fed animals, you want to get
animals that are typically allowed to live for longer,
because their flavor is going to be better. There's going to be a bit more fat. And their
omega ratios also vary very differently. And I've seen omega ratios, you know, in our farm,
everywhere from one to three to one to one, you ideal as one to one game is typically one to one
or one to two of omega three to sixes. But in operations where you don't have year-round grass, it's more complicated.
You know you're feeding hay and you don't get that three to six ratio.
Omega threes come from green grass.
They're the fat in greens.
And so they're scarce and costly, right?
So you can have grass fed and finished animals that don't have that perfect ratio because
maybe they're in a climate or for whatever reasons we've had to do it too
during the droughts to hay finishing.
It's not optimal, it changes the ratio,
but so there's a little bit of variance within it.
I'd say though, the variance within grass-fed
is still small compared to the variance
between conventional and grass-fed, right?
So there's definitely things to look for within it,
but the real
difference is between those two. Also thing to notice is that it's not a verified
word, okay? So grass fed means animals that have been on grass at some point in
their life. The way the cattle industry is in the US, there's
segmentation. So there's cow calf operations.
There's they then those calves get sold to stalker operations which raised
animals in their teens basically and then those get sold to feed lots and
So those three phases that that first phase of the cow calf is always on grass
It's mother cows and mom cows are amazing. They can thrive on anything and still put all their nutrients into their baby and their babies will be healthy.
So you never are putting mother cows on really premium pasture. So it's usually just kind of like
okay pasture, dirty life, you ever see kind of like scrubly lots with lots of cows and calves on,
that's a cow calf operation. So there's also a loop hole, unfortunately, where people use the term
grass fed and they're
actually referring to animals that at some point in their life had grass, but that might
be pretty far in the rearview mirror.
So you need to see, look at that grass fed and finished or grass fed 100 percent.
That ratio of omega-3 to 6 is it changes in like a week on grain.
So it's radically different.
Unfortunately, it's the same thing for you and me.
You can eat clean for a month, you eat know junk for three days your garbage, right?
It's not like you can just like coast on that. Yeah, right? We know that's like the same thing for animals or physiology changes
Foods the number one way we interact with our environment. Yeah, and our body changes really rapidly and dramatically
So so we know bell camphor and just the way sort of this regenerative farming approach of bell camphor and
just the way sort of this regenerative farming approach of Belcampo and the sort of I humane is good for the land, is good for the animal.
Can you comment on ways it's good for the human that eats the meat?
Is this meat better for you?
Yes.
And this is where, you know, the kind of focus on the joy and animals doing yoga and all
this sort of like cynical stuff about about this type of agriculture.
Say just like set that aside, you know, it really is better for your health.
It's got a better fat ratio, it's less inflammatory, it's got higher protein, it's just better
product.
In the case of beef, it's lower in fat and that fat is a better quality and it's higher
in poultry and pork fat is a better quality, and it's higher in poultry
and pork is also higher in protein.
So all the nutritional are better, it's got higher density of vitamins, it's got higher
density of minerals, and none of this stuff is radically different than, you know, it's
not like the product is black and white, but every metric meaningfully is better in the
right direction across the board.
So why wouldn't you?
I hesitate to take anecdotal evidence as like final scientific conclusions, but it does seem
I've eaten quite a bit of bellcampal meat for example. And it's just my body seems to respond
like is less bothered by it meaning like less inflamed, I just feel better.
Because I mostly eat a meat diet,
and it does seem to be a little bit of a difference
what kind of meat I eat, where it comes from.
I don't know if that's my own psychology also.
I mean, there is an aspect too,
like when you know that the meat came from a good place
and all the ways we've defined good,
you feel better about it
and that has an effect, like decreased stress.
So I'm a huge believer in that, like, outside of just nutrition,
how you feel about the whole experience is a huge impact, but
it does feel like the meat itself is actually just leading to less inflammation for me or like less,
like the blow, blow, bloated feeling and all those negative
effects that could come with me versus like certain other ground beef that I eat like
store bought chicken breast or steak all those kinds of things.
My body's a little bit more works a little bit harder to process that food it feels like.
I don't know if they're science to that but sort of anecdotally that seems to be the
case. Omega sixes are a bigally, that seems to be the case.
Omega sixes are a big part of that.
For in the case of the bee, you eat a lot of beef.
Yes.
You love beef.
And so in a conventional beef product,
it's a one to 30 ratio of omega three to sixes.
And it can sometimes one to 20, one to 30,
but that's the wrong direction.
And our beef, it's as low as 1 to 1. So that and the
amegasixis are what's part of inflammation. Right? Now, you know, the magic
and animals is that they're incredibly efficient processors, right? And in the
same way that, you know, the body can protect us from, you know, can process and
take out tons of things that are toxic out of the environment. I mean, animals bodies can do that too. So the beauty of me is that it can be pretty clean, you know, can process and take out tons of things that are toxic out of the environment. I mean, animals' bodies can do that too.
So, the beauty of meat is that it can be pretty clean, you know, things like round up and stuff don't end up in the meat.
When we have antibiotics in our meat, we're not worried about getting, like, tetracycline from the chicken breast.
What we're worried about is the worker is getting tetracycline, the chicken growing faster than it should, the meat being chewier and not as high quality, but the actual antibiotics don't, the animals great at filtering
that, right?
They get that out.
So you have to think about meat not as like contamination of like, oh, there's going
to be some of that garbage they used in the farming in my meat, but it's the more subtle
things.
It's the fat ratio, it's the protein density. And there's also just,
I think in my experience, there's just more complex flavor and things that taste more
complex. This is, you know, science backs this up. They fill you up faster. So if you're
looking to limit, you know, to eat for fullness and but not eat as many calories, more complex
foods are the way to do that.
And that hit, you know, you hit your satiety, it'll help you hit that satiety.
So things like, I mean, all the key, you know, amino acids that help you feel full, mostly
from meat, right?
So those are, that's part of it, like it, but all meats have those.
Then there's other kind of micronutrients and things about that complex layer that help
you feel full faster.
I forgive me for this question, but it is kind of an interesting one
that people are curious about. What does it feel like to be a what does it take to
be a woman CEO of a meat company? I mean you're no longer CEO of Bill Campo, but
you did you ran you co-founded Bill Campo, you ran it for many, many years. Is there something that you could say
in terms of challenges associated with that?
And how did you personally overcome it?
So to be a female running a meat and livestock operation,
it felt very alone,
a lot, you know, for a long time.
I felt very like everybody waiting for me to fail
or watching and assuming that I was like just good at marketing or whatever else. And so a while to not internalize that. I think the only reason I'm here is we have our own
supply chain in slaughterhouse and I think had I really been playing in the
broader meat industry it would have been a shorter journey you know it would
have been very hard to make it even get to this phase. But I do, you know, I think the mission is my life's work,
the mission of cleaner ingredients that taste so amazing.
You don't need to do too much to them.
I like creating food that's in support of good health.
And then secondary to that, it's the environment.
But I like a want healthy food to be a joy to eat.
And that's creating innovation in the space for this company has been about building a
brand that's people understand
and is transparent and that people believe in in an industry that's broadly perceived
as pretty corrupt.
So those are the things I feel enormously proud of.
So you focused on the mission, the pushback, all the mess of the industry.
You try not to internalize it, try not to let it affect you and focus on the mission. You know, and it's in the joy of it and the part where it's gotten fun for me has been returning to what I love about it.
And I've only had the privilege of doing that pretty recently.
So I think for me personally, you know, starting, I host just these events on the farm called meat camps, where I cook and teach people to cook and taste and talk about flavor
and all the sensual aspects of it that are my fire.
Thank goodness I did that stuff because otherwise it was such a beating.
There were parts of it where I got to feed my fire.
Then now in the past year, since resigning, I do all the recipe development.
I shoot all the content.
I taste product.
I'm developing all of our new products.
I launch our meatballs.
I'm just about to launch our chicken meatballs
doing a high protein bone broth.
Like, that's why I did this was to be able to build
this great product that I could build on.
So I'm kind of at that place now,
but it's taken a lot longer.
And I think, you know, looking at the landscape
of what to do in food, this is definitely,
we tackled the most complicated problem.
Well, so, you mean to-
That I can imagine, you know, I did it with like,
in the most old-fashioned way, right?
So it's been super complex.
And then I also look at it and I'm like, yeah,
and it's been messy and it's gonna continue to be hard,
but I'm proud of having tackled the heart problems.
So, so the heart problem here is not in the space of technologies.
It's in the space of bringing something that we've done for a long, long time in our
human history and scaling it in the face of all the other economic pressures.
Like doing so successfully, also communicating to the rest of the the other economic pressures. Like doing so successfully,
also communicating to the rest of the world
that this is a powerful solution.
So inspiring the rest of the world
that regenerative farming,
like running a company in this kind of way
that's humane for animals, good for the land,
good for people, even if it costs,
like if there's an increased cost to the meat,
even if that if you have a broader
vision that means eating less meat, overall, that that is like inspiring the world that
this is a future we want and just taking that on and getting that done.
I got a chance to eat a little bit of cheese, which is a good opportunity to talk about
your experience in Italy.
He spent some time on South of Europe. I'm not sure if it was Italy.
Yeah, I lived in Italy, but...
And there's cheese involved, right?
Like, what did you take away from that experience?
Both as a chef and as a human being.
I moved to Europe right after my early 20s and I worked as a cheese maker.
And I lived in really small rural farms in the countryside and I got up early in milked
animals, made cheese.
And I got to live in a traditional agricultural society and learn how they ate.
So it shaped me as a cook because it was a chance to have
incredible ingredients, learn how to cook very simple food.
I had been immersed in thought that I wanted to be like a
chef-y chef, right?
Because I love food and I love cooking and I was I wanted to be like a chef-y chef, right? Because I love food and I love cooking
and I was just drawn to that world.
But I don't like the experience
of that sort of like fancy food experience
is not what is exciting for me about it.
So I loved working in that environment
because I got to eat lunches and dinners
and everything with the farm that I lived on.
And just a very traditional, simple way to eat.
The other piece of it is, you know,
I went to high school in the 90s,
child of like the low fat generation, right?
And it was just really liberating and amazing
to eat tons of super fatty foods
and olive oil all over the place,
bleak, saves of bread and salami, and being this like vibrant health,
like be leaner, you know, happy, no skin stuff, you know,
it's not getting split ends, like I stop having flaky nails.
Like, just stuff that bothered me my whole life,
including like just moodiness, and that all just changed. And granted,
I was also like living on a farm in Italy and getting up with the sunlight and like there are
lots of great aspects of my life as well that happened in that time. But I was just immersed in
this diet that I realized like, man, this is so simple. And I also loved that I had like, you know,
you'd have dinner and it was just like some ricotta cheese
with some olive oil, some bread,
and like a bowl of fava beans.
It's like that's dinner.
And it kind of broke down my assumptions too,
about like dinner always has to be this,
you know, a protein and a vegetable,
and you know, being more fluid and more seasonal
was exciting for me.
So I just learned kind of a lot about paying attention to food,
simple preparation, and the vibrancy of health that I personally experienced kind of made me
double down on that. Our mutual friend, Andrew Heweren, mentioned something offline to me about something involving the mob.
Is there is there something you could share or is this or are people going to hurt if you share this?
It's far enough in the rear view mirror.
I mean, I was hired by this group in Sicily on and this is, you know,
it's all of like 21 years old.
And to get a permit to work there,
you have to show that you have a competency
that nobody else in Italy has.
And that competency for Anya for Nald at the time
was cheese expert.
So it was like this stupid American girl being like,
going to the consulate.
So I already knew that it was like
there was something wobbly about this organization.
But I wanted to work for them.
And my boss from that time
Did end up in federal prison for corruption many years later
embezzlement primarily but so I was definitely in an environment that was
answering to multiple masters and
This way to put it. It was it was I couldn't have asked for a better way to
To kind of get with life and understand how things happen in the world though, you know, it uh
Learning as somebody who tends to be super direct and
Not very subtle. It was amazing to be in this world where like everybody communicates in multiple levels
Like my we're going to lunch with my boss with somebody we're gonna do a business deal with
and by the order of glass of wine
and with that order communicated like disappointment.
Because the father, the person who had made that wine
had offended that other guys.
Like that level of stuff, like nothing happened to us.
I'm like, what are we talking about afterwards?
I'm like, what happened that lunch?
It's like, oh, I just, you know, I told
them this by ordering that, whatever, you know, that kind of thing. So understanding
that there's different ways of communicating. But it was also, you know, it was interesting
to see. And I think I, you know, it's kind of the struggle that I've lived again and again
in my life. Fundamentally, what we were doing in that operation was there's a very traditional cheese called the raguzano cheese in southeastern Sicily where I lived,
ragoza, and it was about scaling that operation. So it was European Union money that my boss
was also unfortunately using for other things, but fundamentally it was to take that this
type of very small-scale cheese, get them exported, help them scale, and we did it. And it
was really challenging, and I learned a lot about the safety issues and collaboration issues and creating groups
of farmers for scale.
So kind of been doing the same thing, like, again and again.
But, Sicily, it was also just the first place where I would regularly forage for food. Yeah. You know, like there, I'd go to friends' houses and we'd like go out and pick nettles or
go out and pick wildsparagus.
So every season there were stuff that you would be gathering.
And that was just part of how you lived.
And it was part of your health.
So that was, that just learned a ton in that time about like simple eating and really that healthy food, the simpler it is, the better, right?
This sort of sense that healthy food isn't in a tiny package granola bar, lots of labels, lots of
powders. It's like the more simple essential, close to the land can actually lead to optimal health.
You learned to appreciate the simplicity of food. The beauty within the simplicity.
I think it's because it was the first time that I had amazing food quality.
Okay, because in the where I grew up there wasn't that food quality. I had some stuff from my garden
and things that were great, but that's the kind of place where when artichokes and season all
of a sudden there's guys selling artichokes on their bicycles in the street and they're just
fresh-prechten. you'd get that one thing
Or they torpedo onions or they like so there's a seasonality and celebration of things in their peak moment
And you would just have that one thing and that was the first time I'd ever eaten in that way
You were a judge several times on the iron chef. How do you judge a good meal?
Like what your own other people's, like, uh, what rating system is good.
I mean, I go on experience and think about how many of your like most memorable fantastic
meals are like three star Michelin meals.
It's more about the experience, right?
It's more about that slow down who are you with?
And some of our best meals are like the most simple things.
Yeah.
So Iron Chef, you know, those were fun experiences.
It's a lot of sous vide though.
It's a lot of sauces.
It's a lot of powders.
I mean, it's kind of like magic food.
So that's not, I mean, it's incredible to watch it as science.
But I don't know those are my most memorable meals.
So the experience is how you judge a good meal.
For you personally, if you were a judge of
the entirety of the human experience in terms of the culinary journey, that would be like the people
you're eating with, the environment, like how you feel the journey, building up to that meal,
like the whole thing. You can't separate it out. When I was learning as an apprentice cheese maker
When I was learning as an apprentice, she's made her
in Greece. One of the best meals of my life is like a bowl of cold sheep milk yogurt with like a crust of cold fat on top. So like the way that these fatty, you know, sheep milk can have
double the percentage of fat than cow milk. So like there's a yogurt and then there's this crust
of fat and then they pour the fresh honey over the top and you just eat like this bowl of
your probably top five meals of my life.
Right.
I mean, that's just the simplicity, just the best thing and it was the fact that it's in
terracotta and I had this amazing day and you know, all of these things come together,
but I still remember that feeling.
And I think most of us have those like really great sensual memories of food and they're
not about necessarily that one
expansive over the top restaurant or something. It's really about the cold
context of enjoyment. Maybe you can help me with something. So we I think offline
said that we're both introverts a bit but I certainly find joy in repetition
so I kind of hide away as an introvert and eat the same thing over and over and over again.
But at the same time, I had this conversation with Tyler Cohen, who's an economist, but he's also a food critic.
He writes these incredible posts about different foods.
And we had this conversation about what his last meal would be.
If he had to choose, like, what is the best meal he's ever eaten that he would want to eat?
And he had a good answer about it.
It had to do with experience, I think.
If for him it was a particular Mexican restaurant and it had in Mexico because of the ingredients,
because of the experience, because of the work it took to get there and all those kinds of things.
But it also made me realize, like when I was going home after that conversation that I couldn't
answer that question myself, like, what is the best meal I've ever eaten?
Because I really haven't experienced much.
And so it almost was like a challenge to myself.
I feel like I should journey out a little bit more in this life and try stuff.
And to try to see what is the best meal for me in the world?
You know, like both the experience and the taste, right? So I was kind of wondering first,
I'd love to ask you like, what your last meal would be or what is the greatest meal you've ever
eaten, but also, and you're still very young. And so the life is there's still more experiences
to be had, right?
And for me, like how do you go about finding
the best meal in the world?
Is there advice you could give essentially?
There's that sense of anticipation, right?
So if it's the best meal, I'd say for you,
it would need to be on the heels of something
where you'd push yourself with a fast
or with an athletic event, right?
Or something like you would be coming into it
with a sense of anticipation because of deprivation.
Yeah.
You would be hungry for it in a bigger sense of the word,
like hungry for deep nutrition on your soul level
and as well as your belly. So I'd say that you'd have to think about it as a
as a phase of things like a couple things. And then I also
think, you know, you you love me, you love cheese, you have to
have some things that come in together, right? Like there's
got to be some specific elements of just your favorite
flavors in that. But there could be flavors yet to be
discovered. That's a whole other thing because I just emotionally and physically feel good on me,
but that doesn't mean like maybe like a rice-based dish, like sushi or something like that, or
Indian cuisine where it's like sauces and the bread and whatever.
I love that stuff too.
So we're not talking about like, you know, a meal is an experience that could be like a
one-night sandwich with a piece of food, right?
It could be totally different than what actually makes you feel good when you eat it every
day.
Yeah, absolutely, completely, completely.
And I guess I get that.
I mean, you also though, there's elements of comfort and love in those different pieces
for you. But I think you got to look there's elements of comfort and love and those different pieces for you.
But I think you got to look at like, where would you go somewhere, like would you go to
a place where you could, you know, hike in Japan and then end up in a little place where
you'd eat something.
That's right.
That's where I would think you were going to have that magic moment.
You know, maybe some place you go to Mongolia and you're in a really extreme environment for
three or four days and then you come back and you're in a farm
and you get something on the table
that's a surprise and you're hungry.
Like that's gonna be the moment where you're
it gonna explode in the instance of the culinary level
for Alexa levels up, right?
That's the journey for you.
It has to be, I think from understanding you
like a combination of that pushing yourself anticipation
and something about this. I've heard a very bad one, some sorts And some sort exactly an environment. Well, I definitely definitely
Like some fasting is part of a great meal for me. So like 24 hours is like the minimum
You're you're more sensitive to the richness of any experience for me when I fast 24 hours
Like and so that's a requirement for a good meal is 24 hours. And so that's a
requirement for a good meal is 24 hour fast, I think. It's
just like you're able to taste, I don't know, maybe
psychological, but you're able to disassemble the various
flavors in a meal as simple as like even a chicken breast,
there's all kinds of flavors going on. Because like, when
you cook a chicken breast, there there's the outside, the inside.
I mean, the volume of the meat tastes different
as you eat the different fibers.
And you can tell all those differences
as you're eating when you're fasted.
And you can appreciate that.
And of course, you're part of the journey is important.
It makes me think whether restaurants
is the right place to explore or
I'm envisioning it on a farm for you. I'm envisioning it in a place that's like really into ag and food
You know like even a place like Romania, you know like there's incredible farms, right?
Where it's not gonna get any like fancy restaurants there
But you're probably gonna have some amazing little cheeses and cured meats and you might go to some
You know have some experience and end up in a place with like four things in the plate and each of them blows your mind.
Yeah, you know, like, or Japan is another place like that. I think Vietnam, Laos, I mean, those are countries where there's like these incredible niche ingredients and this essentialism around food.
That's fascinating. Or maybe it's in Russia with Putin. I might be the best man. What would he want to farm? Yeah. That'd be, it's hard to reproduce that.
If that is, in fact, a good meal, it'd be, you know, it's hard to get him out to the farm,
but maybe one time, maybe the best meal. What about you?
For me, like, it's the ingredients that I associate with, like, indulgence, like,
be fresh bread with, like, my favorite culture butter on it, be, food of my childhood, I grew up in Oregon,
we always had salmon, and I smoked salmon or salmon eggs,
like, good salmon eggs.
I love cheese, I love goat cheese, I love all kinds of cheese,
there'd be cheese, I love meat, obviously.
I'm imagining it's sort of like an abundance of,
like, 10 things I love, it's not a dish, you know,
it's like all the young people.
All the viewer indulgences are simply, yeah.
And there isn't, like, for me, there's not, like, a big cake You know, it's like all the young people. All the viewer indulgences are simply, yeah. And there isn't like for me, there's not like a big cake
or something super like that.
It's like really yummy things that I love,
like really fresh, crusty, delicious bread.
That's warm and it's got a bunch of butter on it.
I could put some salt on it and eat a big slab of that.
That's just, that's where I'm at.
That's funny.
And so meat to you is not like one of those indulgences.
Oh, definitely, that definitely stay there too. I'm just imagining not like there of those indulgence. Oh, definitely.
That definitely be steak there too.
I'm just imagining not like there isn't a specific dish.
It's like eight or 10 things, right?
It's the fresh bread.
It's something like fishy yummy.
Probably be really good.
Fresh berries too.
There'd be a steak or a pork chop or something like
meaty and delicious and savory.
There'd be some cheese.
Just a bunch of different things that I love to eat.
That like all kind of check boxes for me is probably what would make me happiest.
I'm afraid of variety. I like the focus when you can just, this is all you have.
The scarcity of just, this is the one ingredient. Yeah.
And really appreciating it. Or maybe one thing, like one full complex flavor, whatever the heck that is.
one thing, like one full complex flavor, whatever the heck that is.
It's like the distraction, the serial dating nature of having a bunch of things in a play is,
yeah, for some reason that prevents me from fully enjoying any one of them. I don't know why, why that is. The more healthy way to do it is the varieties. Your way is the healthy way to do it.
Is alcohol involved?
I don't drink very much.
I like red wine, but I just don't really.
I love red wine with good food.
I also co-founded a rum business.
That's an organic rum, so I love that product.
For me, it's like I'm more interested in the food
I say is there some connection between your chef life
Cooking and music is this music have a role in the experience?
I got love artistic expression and that's a that's always had to roll my life in the same way I love to paint and draw and
All the different things.
I was a professional musician when I lived in Sicily by definition, technicality, because
I played in the municipal band.
So I would march around the town with all the funerals.
I get like 50 euro every time I'd like march in a funeral playing my oboe.
So it's giving me, I like that because I like to like you're talking about going to
farms like what I quested for and was experience and connection right in places where I could
learn things.
That's been the through line of my learning journey.
I've learned things in and sought knowledge that I can't get in any conventional learning
environment.
And so what are the tools that let me do that?
It was like being adaptable and comfortable in different cultures, but also having common
ground points that are that are that are allow you to connect with people.
So music's one of those things.
So I love that, you know, music, but I also, you know, any, there's any number of joy of
food being able to pitch in, help in the kitchen, you know, like cards, like those are when
you're dealing with getting into like farming communities and stuff, that stuff really helps. Right? So I basically have cultivated tools that let me drop into places
where I can learn. And so those are all kind of of a piece. Those are just tools to get in there.
That said, we did listen to them just to be here earlier today. That was, I need to get more into them.
I need to understand the full complexity of the Beabs. You try to achieve what hunting stands for,
but at a much larger scale,
which is what kind of bellcampus stands for.
But what are your thoughts on hunting as a source of meat?
Amazing.
100% pro hunting.
I think the reason that hunting flips a switch
for so many people is because it's the first thing
that had clean meat in their lives.
Okay, so I think that the hunter's journey, when people get so turned on by hunting,
they're just like, oh my God, I'm never going back.
I'm saying, that's great, you've got access to that,
or if you know the guy who'll give you the back strap, awesome.
But like, that's not achievable for most of us.
And I do think that talking to hunters
about their experiences, what they love about it, many of them are just outdoors, and I say that because most of us. Yes. And I do think that talking to hunters about their experiences,
what they love about it, many of them are just outdoors.
And I say that because most of them are men,
but most of them love the outdoors aspect of it
and being out in the wild.
But a lot of them, it's because of how they feel
when they eat the meat.
And it's because they're eating, I mean, 99% of meat in America
is made in a very specific way.
And it's in a way that is pretty inflammatory,
not incredibly delicious.
And when you're on that extreme,
and then you toggle to having this totally different
style of product, it feels radically different in your body.
So of course you're like, I'll never go back.
So when I talk about us being on that spectrum,
it's like, well, it's, honey, it meets it.
I mean, I can never on any commercial operation create the variety of biodiversity of species that an elk gets when it's wandering
around of a zone. I mean, I can, there's no way you can do that on a farm. So there's
always going to be that extra 5 or 10% that those wild animals are going to have, you know,
and those wild animals also fast for longer. So they go through periods of starvation and
that creates an even like slower growth for musculature.
That's going to be create even more unique flavor
and characteristics.
And so that's why there is that extra in the hunted meat.
But you can come a lot closer with regenerative traditional
farming to that flavor and health than with any other type
of farming I know.
So that's where I see it on the spectrum. I love that people are getting excited about about game because it's all it's better for
your health. It's got all the same characteristics as regenerative farm meat and it gets people turned
on to like simple delicious food. You know, you shouldn't have to cover food with sauce that's got corn syrup and soy,
bunch of junk in it to make it palatable.
If you got to put sauce on your food, you need to look at your ingredients.
You need to revisit what you're starting from.
Because if you have to put a bunch of things to mask flavor onto anything you're eating,
you're trying to basically fool your palate into doing what's not best for your body.
We're trying to tell our palettes, like just make it through this plate so you can get the
calories in, and we're masking the fact that we don't actually find it very appetizing.
So we're kind of teaching ourselves to overcome our instinct with food.
We're saying, here's this kind of bland, based substrate, not very interesting.
I'm not like sparking to it.
Awesome.
Put sugar and salt on it.
This up the hyperprocess flavor profile.
Great.
Done.
And then you're sparked to it.
That's a very short road.
And that's, I think, a lot of the health problems we have now is because we're masking
flavors and basically trying to get ourselves to move down this path of the same way we
behavior on all hyperprocess foods.
And that gets us into a mess with our health.
So if we can get things like game where people love the flavor out of the gate, but it's
natural, simple, mentally, and process, that's a win.
Yeah, it reverses that hyperprocessing trend that we're on as a human species.
And that's the promise of regenerative farming,
that's the promise of hunting.
Obviously, the former can be scaled, the hunting,
I think, cannot be scaled, right?
But in many ways, the hunting inspires the world
that this is the right way to eat.
Yes.
And that naturally leads to then the human farming, regenerative farming idea, which is this idea that hunting represents, how do you scale that?
Well, if you look at like, you know, we're talking about people use the sort of marketing language of like happy cows or that kind of thing, you know, if you're talking about the happiest animals, it's wild animals, right?
So if you wonder why these practices are good, talk to hunters, you know, you're talking about animals that have lived in their evolutionary capacity, who have played
their role in the ecosystem, who have lived their meaning of life, and that's a very powerfully
different kind of role than livestock production.
So I think if we can make our livestock production as similar to wild as possible, then we're
a lot of steps closer
So you said the animals are happiest in the wild and
That's where they find meaning
What about us the human animal? What's the meaning for us do you think?
If you've monitored the life cycle of a lot of living beings you ever look in the mirror and think like
Why the hell are we humans here?
I mean thriving, reducing suffering, creating goodness. I mean, those are the things I see in animal's behavior. They're mostly interested in reducing suffering and nurturing. Those are the
things that I think evolutionarily.
And we humans are just clever. We want to be able to try to do that at a bigger and bigger scale.
Like as much as possible, we reduce the suffering in the world.
And somehow that alleviates us of our own suffering.
That's the Russian thing. What life is suffering? And somehow helping others
alleviates it. And come up with creative solutions to do
that. That's really interesting. It's almost consciousness is the thing that
led to suffering, but it also led to the desire to alleviate the suffering.
It's a feedback loop. Consciousness creates suffering and the desire to alleviate it.
Is there yet a pretty non-linear life?
Your parents or professors, you have done a lot of sort of incredible things that many would say kind of
like how the hell you're gonna get this done. Is there advice you can give to young people today?
Like high school college
About how to do how to live a similarly non-linear crazy life and accomplish be as successful as you have been
About whether it's just their career or life in general the greatest
Gifts I've been given have come from pursuing curiosity.
Just trying to understand the thing you're curious about and allowing yourself to be curious
about and just going with it.
And also pursuing things that are like deeply joyful for me.
Not with society ones, but you just personally, just on your own, you're happy
to use it. And that's something that in the times when I've strayed from that, my life
has been harder, right? So it's fundamentally what are we on earth to do, you know, to
live and thrive. And so pursuing things that are curious and satisfying and interesting and joyful and allow me to grow.
So, I made a number of choices to do things that were more complicated and not considered like, such a cool at the time, although now it's cool to work on farms,
it wasn't when I started my career in animal agriculture.
And it was like, but just deeply interesting to me.
And I felt like there was just lots to learn.
And so that's been the path for me,
is like going for something that's like curious and hard
and kind of sticking with it and being open to it.
And growing elements that give me joy through that.
So I also, you know, for people who are starting out in their careers and want to do something
different to, it's like, get out of your comfort.
Go to a place that you've got something to learn from and let it teach you that.
And you'll, you'll get beat up.
Like, I got beat up by that experience.
Like it was really hard.
I laugh about now working for insistylase for a tease me.
I mean, like, and the funny experiences I had there,
but it was hard.
I was lonely and cry a lot.
It was stressful.
It was like, it was hard.
It was really hard.
When you inside, you didn't know how it's going to turn out.
You didn't know it's going to turn out well.
And I'm like, why didn't I get a job doing something
that all my friends are doing?
And I didn't speak the language. I had to learn foreign language and learn how to function.
And it was very lonely and very challenging.
But then that's where my resilience started to grow.
So the things I learned there ended up just being about resilience and understanding the
language of subtlety in meaning.
So that's something that's carried me through my life.
But it was a curiosity about cheese making
and about just living in a village.
That was there, I'm like, wouldn't it be amazing?
Just live in a really rural village.
And you just went with it.
And I just, like, this seems incredible
and have a place where you can, you know,
and the people seem interesting, the food seems good.
And let's just like try this and see what I can learn.
And that, like putting yourself
out of your comfort zone in a place where you have a chance to learn and grow is the secret.
Because it's you grow through discomfort. You know, people think that you grow when you
get into this environment, everything's like kind of sailing along, but like growth actually comes
through pain. You know, it's like, you know, growth
comes from being cut down and beat down and having to regrow and double down. And so
that kind of that kind of opportunity, you have to seek it out. You have to put yourself
in the line of fire a bit.
If the situation sucks, it's a sign that you might be doing something right in the sense
that you're on the path at the end of which you'll be a better
person. If you allow yourself to grow in that way, like as opposed to resisting
it, just going along with the journey and persevering. And that ended us up in
this incredible place. This whole conversation, I'll probably overlay a video.
I'm looking at a gorgeous mountain and it's an incredible farm.
Thank you so much for a meal yesterday.
That was incredible.
The cheese, the fish eggs, just everything about this place.
Looking up, you can see the stars.
The stars at night are beautiful and there's a peacefulness to it.
At a pretty hard week, actually, just emotional in many ways.
And just coming here, it's immediately so much of it is lifted.
So I really deeply appreciate,
Anya, that you would invite me here
and that you have this conversation.
This was really awesome.
So thank you so much.
Thank you.
Thanks for listening to this conversation
with Anya Fernald.
And thank you to Gala Games, Athletic Greens,
Forsegmatic, and Fundrise.
Check them out in the description to support this podcast.
And now, let me leave you some words from the ancient Chinese philosopher Lao Ziu.
Nature does not hurry.
Yet, everything is accomplished.
Thank you for listening, and hope to see you next time.