Lex Fridman Podcast - #82 – Simon Sinek: Leadership, Hard Work, Optimism and the Infinite Game

Episode Date: March 21, 2020

Simon Sinek is an author of several books including Start With Why, Leaders Eat Last, and his latest The Infinite Game. He is one of the best communicators of what it takes to be a good leader, to ins...pire, and to build businesses that solve big difficult challenges. Support this podcast by signing up with these sponsors: - MasterClass: https://masterclass.com/lex - Cash App - use code "LexPodcast" and download: - Cash App (App Store): https://apple.co/2sPrUHe - Cash App (Google Play): https://bit.ly/2MlvP5w EPISODE LINKS: Simon twitter: https://twitter.com/simonsinek Simon facebook: https://www.facebook.com/simonsinek Simon website: https://simonsinek.com/ Books: - Infinite Game: https://amzn.to/2WxBH1i - Leaders Eat Last: https://amzn.to/2xf70Ds - Start with Why: https://amzn.to/2WxBH1i This conversation is part of the Artificial Intelligence podcast. If you would like to get more information about this podcast go to https://lexfridman.com/ai or connect with @lexfridman on Twitter, LinkedIn, Facebook, Medium, or YouTube where you can watch the video versions of these conversations. If you enjoy the podcast, please rate it 5 stars on Apple Podcasts, follow on Spotify, or support it on Patreon. Here's the outline of the episode. On some podcast players you should be able to click the timestamp to jump to that time. OUTLINE: 0:00 - Introduction 3:50 - Meaning of life as an infinite game 10:13 - Optimism 13:30 - Mortality 17:52 - Hard work 26:38 - Elon Musk, Steve Jobs, and leadership

Transcript
Discussion (0)
Starting point is 00:00:00 The following is a conversation with Simon Sinek, author of several books including Start with Why, Leaders Eat Last, and his latest, The Infinite Game. He's one of the best communicators of what it takes to be a good leader, to inspire, to build businesses that solve big, difficult challenges. This is the Artificial Intelligence Podcast. If you enjoy it, subscribe by new to, review it with 5 stars and Apple podcasts, support it on Patreon or simply connect with me on Twitter, at Lex Friedman spelled F-R-I-D-M-A-N. As usual, I'll do one or two minutes of ads now and never any ads in the middle that
Starting point is 00:00:39 can break the flow of the conversation. I hope that works for you and doesn't hurt the listening experience. Quick summary of the ads, two sponsors, Cash App and Masterclass. Please consider supporting the podcast by downloading Cash App and using Code Lex podcast and signing up to masterclass at masterclass.com slash Lex. This show is presented by Cash App, the number one finance app in the App Store.
Starting point is 00:01:09 When you get it, use code Lex Podcast. CashApp lets you send money to friends by Bitcoin and invest in the stock market with as little as one dollar. Since CashApp allows you to buy Bitcoin, let me mention that cryptocurrency in the context of the history of money is fascinating. I recommend a cent of money as a great book on this history. Debates and credits on ledgers started around 30,000 years ago. The US dollar created over 200 years ago and Bitcoin, the first decentralized cryptocurrency
Starting point is 00:01:43 released just over 10 years ago. So given that history, cryptocurrency is still very much in its early days of development, but is still aiming to and just might redefine the nature of money. So again, if you get cash out from the App Store or Google Play and use the code Lex Podcast, you get $10 and cash app will also donate $10 the first, an organization that is helping to advance robotics and STEM education for young people around the world. This show is sponsored by Masterclass. Sign up at masterclass.com slash Lex to get a discount and to support this podcast.
Starting point is 00:02:23 When I first heard about Masterclass, I honestly thought it was too good to be true. For $180 a year, you get an all-axis pass to watch courses from experts at the top of their field. To list some of my favorites, Chris Hadfield on Space Exploration, Neil deGrasse Tyson on Scientific Thinking and Communication, we'll write, the Tyson on scientific thinking and communication, will write the creator of sims city and sims on game design. I love that game. Jane Goodall on conservation, Carlos Santana, one of my favorite guitarists on guitar, Gary Kasparov on chess. Obviously I'm Russian. I love Gary. Daniel Nagrano, I'm poker. One of my favorite poker players also
Starting point is 00:03:06 Phil Ivy gives the course as well, and many, many more. Chris Hadfield explaining how rockets work, and the experience of being lost into space alone is worth the money. By way of advice, for me, the key is not to be overwhelmed by the abundance of choice. Pick three courses you want to complete. Watch each all the way through from start to finish. It's not that long, but it's an experience that will stick with you for a long time. I promise. It's easily worth the money you can watch on basically any device.
Starting point is 00:03:38 Once again, sign up at masterclass.com slash Lex to get a discount and to support this podcast. And now here's my conversation with Simon Sinek. In the infinite game, your most recent book, you describe the finite game and the infinite game. So from my perspective, artificial intelligence and game theory in general, I'm a huge fan of finite games from the broad philosophical sense is something that in the robotics artificial intelligence space we know how to deal with and then you describe the infinite game which has no exact static rules, there's no well-defined static objective, the players are known, unknown,
Starting point is 00:04:36 they changed, there's the dynamic element. So this is something that applies to business, politics, life itself. So can you try to articulate the objective function here of the infinite game or in the cliche broad philosophical sense? What is the meaning of life? Go for the start with the softball. Easy question first. So James Kars was the philosopher who originally articulated this concept
Starting point is 00:05:09 of finite and infinite games. And when I learned about it, it really challenged my view of how the world works, right? Because I think we all think about winning and being the best and being number one. But if you think about it, only in a finite game can that exist, a game that has fixed rules agreed upon objectives and known players like football or baseball.
Starting point is 00:05:31 There's always a beginning, middle, and end. And if there's a winner that has to be a loser, infinite games as Carstus describes them. As you said, have known and unknown players, which means anyone can join. It has a changeable rules, which means you can play wherever you want. And the objective is to perpetuate the game, to stay in the game as long as possible. In other words, there's no such thing as being number one or winning in a game that has no finish line. And what I learned is that when we try to win in a game that has no finish line, we try to be the best in a game that has no agreed upon objectives or agreed upon metrics or timeframes. There's a few consistent and predictable outcomes, the decline of trust, the decline of cooperation,
Starting point is 00:06:11 the decline of innovation. And I find this fascinating because so many of the ways that we run most organizations is with a finite mindset. So trying to reduce the beautiful, complex thing that is life or what politics or business into something very narrow and in that process, the reductionist process, you lose something fundamental that makes the whole thing work in the long term. So returning, not gonna let you off the hook easy, what is the meaning of life? So what is the objective function that is worthwhile to pursue?
Starting point is 00:06:48 Well, if you think about our tombstones, right? They have the date we were born in the date we died. But really, it's what we do with the gap in between. There's a poem called the dash. You know, it's the dash that matters. It's what we do between the time we're born in the time we die that gives our life meaning. And if we live our lives with a finite mindset, which means to accumulate more power or money than anybody else to outdo everyone else to be number one to be the best, we don't take any of us with us. We don't take any of it with us. We just die.
Starting point is 00:07:17 The people who get remembered, the way we want to be remembered is how, what kind of people we were, right? Devoted mother loving father. What kind of person we were to other people? Jack Welch just died recently. And the Washington Post, when it wrote the headline for his, for his Obit, it wrote, he pleased Wall Street and distressed employees. And that's his legacy,
Starting point is 00:07:41 a finite player who is obsessed with winning, who leaves behind a legacy of short-term gains for a few and distressed for many. That's his legacy and every single one of us gets the choice of the kind of legacy we want to have. Do we want to be remembered for our contributions or our detractions to live with a finite mindset, to live a career, with a finite mindset, to be number one, be the best, be the most famous. Live a life like Jack Welch, you know? To live a life of service, to see those around us rise,
Starting point is 00:08:16 to contribute to our communities, to our organizations, to leave them in better shape than we found them. That's the kind of legacy most of us would like to have. So day to day when you think about what is the fundamental goals, dreams, motivations of an infinite game, of seeing your life, your careers in infinite game, what does that look like? I mean, I guess I'm sort of Trying to stick on this personal ego personal drive the thing that the fire The reason we want to wake up in the morning and the reason we can't go to bed because we're so excited Yeah, what is that so for me? It's about having a just cause. It's about a vision that's bigger than me
Starting point is 00:09:01 That my work gets to contribute to something larger than myself. You know, that's what drives me every day. I wake up every morning with a vision of a world that does not yet exist, a world in which the vast majority of people wake up every single morning inspired, feel safe at work and return home fulfilled at the end of the day. It is not the world we live in. And so that we still have work to do is the thing that drives me. I know what my underlying values are. I wake up to inspire people to do the things that inspire them. These are the things that I, these are my go-to's, my touch points that inspire me to keep
Starting point is 00:09:38 working. I think of a career like an iceberg. If you have a vision for something, you're the only one who can see the iceberg underneath the ocean. But if you start working at it, a little bit shows up. And now a few other people can see what you're imagining, be like, oh, right, yeah, no, I want to help build that as well. And if you have a lot of success, then you have a lot of iceberg.
Starting point is 00:09:57 And people can see this huge iceberg. And they say, you've accomplished so much. But what I see is all the work still yet to be done. I still see the huge iceberg underneath the ocean. And so the growth, you talk about momentum, so the incremental revealing of the iceberg is what drives you. Well, it necessarily is incremental. What drives me is that is the realization,
Starting point is 00:10:20 is realizing the iceberg, bringing more of the iceberg from the unknown to the known, bringing more of the vision from the imagination to reality. And you have this fundamental vision of optimism, you call yourself an optimist. I mean, in this world, I have sort of, I see myself a little bit as the main character from the idiot by Desti Yuski, who is also kind of seen by society as a fool because he was optimistic. So one, can you maybe articulate where that sense of optimism comes from and maybe also try to articulate your vision of the future where people are inspired or optimism drives us.
Starting point is 00:11:03 It's easy to forget that when you look at social media and so on, with the word toxicity and negativity can often get more likes, that optimism has a sort of a beauty to it. And I do hope it's out there. So can you try to articulate that vision? Yeah. So, I mean, for me, optimism and being an optimist is just seeing the silver lining in every cloud. You know, even in tragedy, it brings people together. optimism and being an optimist is just seeing the silver lining in every cloud.
Starting point is 00:11:25 Even in tragedy, it brings people together. And the question is, can we see that? Can you see the beauty that is in everything? I don't think optimism is foolishness. I don't think optimism is blindness. Though it probably involves some naivete, the belief that things will get better, the belief that we tend towards the good, even in times of struggle or bad, you can't sustain war, but you can sustain peace.
Starting point is 00:11:59 I think things that are stable or more sustainable, things that are optimistic and more sustainable than things that are chaotic. So you see people has fundamentally good, I mean, some people may disagree that you can't sustain peace, you can't sustain war. I mean, you don't have to, I think war is costly, it involves life and money, and peace does not involve those things.
Starting point is 00:12:25 It requires work. I'm not saying it doesn't require work, but it doesn't drain resources, I think, the same way that war does. You know, the people that would say that we always have war, and I just talked to the story in a Stalin, is, you know, would say they conflict, and the desire for power, and conflict is central to human nature. I could. I could.
Starting point is 00:12:49 But something in your words also, perhaps it's the naive aspect that I also share is that you have an optimism that people are fundamentally good. I'm an idealist. You know, and I think idealism is good. I'm not a fool to believe that the ideal that I imagine can come true. Of course, there'll never be world peace, but shouldn't we die trying? You know, I think that's the whole point. That's the point of vision. Vision should be idealistic, and it should be all practical purposes impossible. But that doesn't mean we shouldn't try,
Starting point is 00:13:20 and it's the milestones that we reach that take us closer to that ideal, that make us feel that our life and our work have meaning and we're contributing to something bigger than ourselves. Just because it's impossible doesn't mean we shouldn't try. As I said, we're still moving the ball down the field. We're still making progress. Things are still getting better, even if we never get to that ideal state. So I think idealism is a good thing. In the word, infinite game, one of the beautiful and tragic aspects of life, human life at least,
Starting point is 00:13:55 at least from the biological perspective, is that it ends. So sadly, to some people, you know, finance, it's tragic to some people you fight finite. It's tragic to some people or is it ends? It ends I think some people believe that it that it ends on the day you die and some people think it continues on There's with it and there's a lot of different ways to think what continues on even looks like But let me drag it back to the personal church is How do you think about your own mortality? Are you afraid of death? How do you think about your own death? I Definitely haven't accomplished everything I want to contribute to
Starting point is 00:14:31 I Would like more time on this earth to keep working towards that vision Do you think about the fact that it ends for you? Are you cognizant of of course a cognizant of it? I mean not really all I Don't dwell on it. I'm aware of it. I know that my life is finite and I know that I have a certain amount of time left on this planet and I'd like to make that time be valuable. You know, some people would think that ideas kind of allow you to have a certain kind of immortality. Yeah. Maybe to linger on this kind of question. So first to push back on the, you said that everyone's cognizant of the immortality, there's a guy named Ernest Becker,
Starting point is 00:15:18 who would disagree that he basically say that most of human cognition is created by us trying to create an illusion and try to hide the fact that from ourselves, the fact that we're gonna die, to try to think that we're, it's all gonna go on forever. But the fact that we know that it doesn't. Yes, but this mix of denial,
Starting point is 00:15:39 I mean, I think the book's called denial of death. Yeah. It's just constant denial that we're running away from. That's, In fact, someone would argue that the inspiration, the incredible ideas you've put out there, you're, that talk has been seen by millions of millions of people, right? It's just you trying to desperately fight the fact that you are biologically mortal and to, your creative genius comes from the fact that you're trying to create
Starting point is 00:16:06 ideas that live on long past you. Well, it's very nice of you. I mean, I would like my ideas to live on beyond me, because I think that is a good test that those ideas have value in the lives of others. I think that's a good test. That others would continue to talk about or share the ideas long after I'm gone. I think is perhaps the greatest complement one can get for one's own work. But I don't think it's my awareness of my mortality that drives me to do it.
Starting point is 00:16:43 It's my desire to contribute that drives me to do it. It's my desire to contribute that drives me to do it. It's the optimal, it's the optimist vision. It's, it's the, uh, the pleasure and the fulfillment you get from inspiring others. It's just, it's pure as that. It's, uh, let me ask, listen, I'm Russian. I'm trying to get you to get you into these dark areas. I'm enjoying it. Is the ego tied up into it somehow? so Your name is extremely well known If your name wasn't attached to it. Do you think you would act differently? I mean for years I hated that my name was attached to it
Starting point is 00:17:18 You know, I had a rule for years that I wouldn't have my my face on the cover the front page of the website You know, I had a fight with the publisher because I wouldn't have my face on the front page of the website. I had a fight with the publisher because I didn't want my name big on the book. I wanted it tiny on the book because I kept telling them it's not about me. It's about the ideas. They wanted to put my name on the top of my book. I refused. None of my books had my names on the top because I won't let them. They would like very much to put my name on the top of the book. But the idea has to be bigger than me. I'm not bigger than the idea.
Starting point is 00:17:49 That's beautifully put. Do you think ego? But I also am aware that I've become, I've become recognized as the messenger. And even though I still think the message is bigger than me, I recognize that I have a responsibility as the messenger. And whether I like it or not is irrelevant. I accept, I accept the responsibility.
Starting point is 00:18:06 I'm happy to do it. I'm not sure how to phrase this, but there's a large part of the culture right now that emphasizes all the things that nobody disagrees with, which is health, sleep, diet, relaxation, meditation, vacation. I really import, and there's no, you know, it's like, you can't really argue against that.
Starting point is 00:18:30 In fact, people, less sleep. That's just, I'm joking. Yes. Well, that's the thing. I often, I often speak to the fact that passion and love for what you're doing and the two words hard work, especially in the engineering fields, are more important than are more important to prioritize and sleep. Even though sleep is really important, your mind should be obsessed with the hard work with the passion and so
Starting point is 00:18:58 on. And then I get some pushback, of course, from people. What do you make sense of that? Is that just me, the crazy Russian engineer, really pushing hard work? Probably. I think that's a short-term strategy. I think if you sacrifice your health for the work, at some point, it catches up with you. And at some point, it's like going, going, going,
Starting point is 00:19:19 and you get sick. Your body will shut down for you if you refuse to take care of yourself. You know, you get sick. It's what happens. Sometimes, you know, sick, your body will shut down for you if you refuse to take care of yourself. You get sick, it's what happens. Sometimes, you know, some more severe illness than something that just slows you down. So I think, I think taking, like, getting sleep, I mean, there have been studies on this that, you know, executives, for example, who get a full-night sleep and stop at unreasonable hour actually accomplish more, are more productive than people who work and burn the midnight oil because their brains
Starting point is 00:19:49 are working better because they're well-rested. So working hard, yes, but one that works smart, I think that giving our minds and our bodies rest makes us more efficient. I think just driving, driving, driving, driving is a short term strategy. So, but to push back on that a little bit, the annoying thing is you're like a hundred percent right in terms of science, right? But the thing is, because you're a hundred percent right, that weak part of your mind uses that fact to convince you.
Starting point is 00:20:26 So I get all kinds of, my mind comes up with all kinds of excuses to try to convince me that I shouldn't be doing what I'm doing. To rationalize. To rationalize. And so what I have a sense, I think what you said about executives and leaders is absolutely right. But there's the early days, the early days of madness and passion. For sure. Then I feel like emphasizing sleep, thinking about a sleep is giving yourself a way out from the fact
Starting point is 00:20:55 that those early days, especially, it can be suffering. As long as it's not sustainable, you know, right, it's not sustainable. Sure, if you're investing all that energy in something at the beginning to get it up and running, then at some point you're gonna have to slow down or your body will slow you down for you. Like you can choose or your body can choose. I mean, so, okay, so you don't think,
Starting point is 00:21:21 from my perspective, it feels like people have gotten a little bit soft, but you're saying, no, I think that there seems evidence that working harder and later, have taken a back seat in, I think we have to be careful with broad generalizations, but I think if you go into the workplace, there are people who would complain that more people now than before. Look at their watches and say, up to five o'clock, goodbye. Right? Now, is that a problem with the people? You're saying it's
Starting point is 00:21:57 that people giving themselves excuses and people don't work hard, or is it the organizations aren't giving them something to believe in something to be passionate about? We can't manufacture passion. You can't just tell someone be passionate. You know, that's not how it works. Passions and output, not an input. Like if I believe in something and I want to contribute all that energy to do it, we call that passion. You know, working hard for something we love is passion, working hard for something we don't care about. It's called stress. But we're working hard either way. So I think the organization's bears some accountability and our leader's bears some accountability for something we don't care about is called stress, but we're working hard either way.
Starting point is 00:22:25 So I think the organization's bears some accountability and our leaders bear some accountability, which is if they're not offering a sense of purpose, if they're not offering us a sense of cause, if they're not telling us that our work is worth more than simply the money it makes, then yeah, I'm going to come up five o'clock because I don't really care about making you money. Remember, we live in a world right now where a lot of people, rather a few people, are getting rich on the hard work of others. And so I think when people look up and say, well, why would I do that?
Starting point is 00:22:51 I'll just, if you're not going to look after me, and then you're going to lay me off at the end of the year because you missed your arbitrary projections, you're going to lay me off because you missed your arbitrary projections, then why would I offer my hard work in loyalty to you? So I don't think we can immediately blame people for going soft. I think we can blame leaders for their inability or failure to offer their people something bigger
Starting point is 00:23:16 than making a product or making money. Yeah, so that's brilliant. And start with why leaders eat last, your books. You basically talk about what it takes to be a good leader. And so some of the blame should go on the leader. But how much of it is on finding your passion, how much is it on the individual? And allowing yourself to pursue that passion, pushing yourself to your limits, to really take concrete steps along your path towards that passion.
Starting point is 00:23:50 Yeah, there's mutual responsibility, there's mutual accountability. I mean, we're responsible as individuals to find the organizations and find the leaders that inspire us. And organizations are responsible for maintaining that flame and giving people who believe what they believed, you know, a chance to contribute. So to linger on it, have you by chance seen the movie Whiplash? Yes.
Starting point is 00:24:12 Again, maybe I'm romanticizing suffering. Again. It's the Russian in you. It's the Russian. The Russians love suffering. But people who haven't seen the movieipelash as a drum instructor that pushes the drum musician to his limits to bring out the best in him. And there's a toxic nature to it.
Starting point is 00:24:37 They're suffering in it. Like, you've worked a lot of great leaders, a lot of great individuals. So, is that toxic relationship, as toxic as it appears in the movie, or is that fundamental? I've seen that relationship, especially in the past, with Olympic athletes, especially in athletics. Extreme performers seem to do wonders. It does wonders for me. There's some of them on my best relationships.
Starting point is 00:25:02 Now I'm not a representative of everyone's. Some of my best relationships for mentee and mentor have been toxic from an external perspective. What do you make of that movie? What do you make of that kind of relationship? But it's not my favorite movie. Okay, so you don't think that's a healthy, you don't think that kind of relationship is a great example of
Starting point is 00:25:28 a great short-term strategy. I mean short-term. I mean look being hard on someone is not the same as toxicity you know, you know if you go to the Marine Corps a drill instructor will be very hard on their Marines and then but still even on the last day of bootcamp, they'll take their hat off and they'll become a human. But of all the drill instructors, the three or four main drill instructors
Starting point is 00:25:55 assigned to a group of recruits, the one that they all want the respect of is the one that's the hardest on them. That's true. And you hear, there's plenty of stories of people who want to earn the respect of a hard parent or a hard teacher. But fundamental, that parent, that teacher, that drill instructor has to believe in that person, has to see potential on them. It's not a formula, which is if I'm hard on people, they'll do well, which is
Starting point is 00:26:19 there has to still be love. It has to be done with absolute love, and it has to be done with, it has to be done responsibly. and it has to be done with, it has to be done responsibly. I mean, some people can take a little more pressure than others, but it's not, I don't, I think it's irresponsible to think of it as a formula that, that I'm just toxic at people. They will, they will do well. It depends on their personalities. First of all, that works for some but not all. And, and second of all, it can't be done willingly. It has to still be done with care and love. And sometimes you can get equal or better results without all of the toxicity. So, one of the, I guess, toxicity on my part was a really bad word to use. But if we talk
Starting point is 00:27:01 about what makes a good leader and just look at an example in particular looking at Elon Musk, he's known to push people to the limits in a way that I think really challenges people in a way they've never been challenged before to do the impossible. But it can really break people. And jobs was hard and Amazon is hard. And the thing that's important is none of them lie about it. People ask me about Amazon all the time, like Jeff Bezos never lied about it. Even the ones who like Amazon don't last
Starting point is 00:27:37 more than a couple of years before they burn out. But when we're honest about the culture, then it gives people the opportunity who like to work in that kind of culture, to choose to work in that kind of culture, as opposed to pretending and saying, oh no, this is all, you know, it's all a lovely, lovely here, and then you show up, and it's the furthest thing from it. So, I mean, I think the reputations of putting a lot of pressure on people to, you know, jobs was not an easy man to work for. He pushed people, but everyone who worked there was given the space to create and do things that they would not have been able to do anywhere else and work at a level that they didn't work anywhere else. And jobs didn't have all the answers. I mean, he pushed his people to come up with
Starting point is 00:28:18 answers. He wasn't just looking for people to execute his ideas. And people did. People accomplished more than they thought they were capable of, which is wonderful. How do you, you're talking about the infinite game and not thinking about two short-term. And yet you see some of the most brilliant people in the world being pushed by Elon Musk to accomplish some of the most incredible things
Starting point is 00:28:44 when we're talking about autopilot, when we're talking about some of the hardware engineering and they do some of the best work of their life and then leave. How do you balance that in terms of what it takes to be a good leader, what it takes to accomplish great things in your life? Yeah, so I think there's a difference between great things in your life. Yeah, so I think there's a difference between someone who can get a lot out of people in the short term and building an organization that can sustain beyond any individual. There's a difference. When you say beyond any individual, you mean beyond, beyond like if the leader dies. Correct.
Starting point is 00:29:21 Like could Tesla continue to do what is doing without Elon Musk? You know, and you're perhaps implying, which is a very interesting question that he cannot. I don't know. You know, the argument you're making of this person who pushes everyone, arguably is not a not a repeatable model, right? You know, is Apple the same without Steve Jobs, or is it slowly moving in a different direction, or has he established something that could be resurrected with the right leader? That was his dream, I think,
Starting point is 00:29:52 to build an organization that was on beyond them, at least I remember reading that. I think that's what a lot of leaders desire, which is to create something that was bigger than them. Most businesses, most entrepreneurial ventures, could not pass the school bus test, which is if the founder was hit by a school bus, would everyone continue the business without them or would they all just go find jobs. And the vast majority of companies would fail that test, you know, especially in the entrepreneurial
Starting point is 00:30:24 world, that if you take the inspired visionary leader away, the whole thing collapses. So is that a business or is that just a force of personality? And a lot of entrepreneurs face that reality, which is they have to be in every meeting make every decision, come up with every idea, because if they don't, who will? And the question is, what have you done to build your bench? Is it, it's not, sometimes it's ego, the belief that only I can. Sometimes it's, just things got, did so well for so long that just forgot. And sometimes it's a failure
Starting point is 00:31:09 And sometimes it's a failure to build the training programs or hire the right people that could replace you, who are maybe smarter and better. And brow-beating people is only one strategy. I don't think it's necessarily the only strategy nor is it always the best strategy. I think people get to choose the cultures they wanna work in. So this is why I think companies should be honest about the kind of culture that they've created. I heard a story about Apple where somebody came in from a big company.
Starting point is 00:31:39 He had accomplished a lot and his ego was very large and he was going on about how he did this and he did that and he did this and he did that. And somebody from Apple said, we don't care what you've done. The question is, what are you going to do? And that's, you know, for somebody who wants to be pushed, that's the place you go. Because you choose to be pushed. Now, we all want to be pushed to some degree. You know, anybody who wants to, you know, accomplish anything in this world choose to be pushed. Now, we all want to be pushed to some degree. You know, anybody who wants to, you know, accomplish anything in this world wants to be pushed to
Starting point is 00:32:09 some degree, whether it's through self pressure or external pressure or, you know, public pressure, whatever it is. But I think this whole idea of one size fits all is a false narrative of how leadership works, but what all leadership requires is creating an environment in which people can work at their natural best. But you have a sense that it's possible to create a business where it lives on beyond you. So if we look at, now, if we just look at this current moment,
Starting point is 00:32:39 I just recently talked to Jack Doris, the CEO of Twitter, and he's under a lot of pressure now, I don't know if you're aware of the news that he's being pushed out as potentially as the CEO of Twitter because he's the CEO of already of an incredibly successful company. Plus, he wants to go to Africa to live a few months in Africa to connect with a world that's outside of Silicon Valley. And sort of there's this idea while can Twitter live without Jack. We'll find out. But you have a general as a student of great leadership. You have a general sense that it's possible. Yeah, of course it's possible. I mean, what Bill Gates built with
Starting point is 00:33:18 Microsoft may not have survived Steve Balmer if the company weren't so rich. But such in our dollars, putting it back on track again, it's become a visionary company again. It's attracting great talent again. It went through a period where they couldn't get the best talent and the best talent was leaving. Now people want to work for Microsoft again. Well, that's not because of pressure.
Starting point is 00:33:39 Balmer put more pressure on people mainly to hit numbers than anything else. That didn't work. Yes. Right? And so the question is, what kind of pressure are we putting on people? We're putting on pressure people to hit numbers or hit arbitrary deadlines or we're putting on pressure on people because we believe that they can do better work. And the work that we're trying to do is to advance a vision that's bigger than all of us. And if you're going to put pressure on people, it better be for the right all of us. If you're going to put pressure on people, it better be for the right reason. If you're going to put pressure on me, it better be for a worthwhile reason. If it's just to hit a goal, if it's just to hit some arbitrary data, some arbitrary number
Starting point is 00:34:14 or make a stock price, hit some target, you can keep it. I'm out of here. If you want to put pressure on me because we are brothers and sisters in arms, working to advance a cause bigger than ourselves that we believe whatever we're gonna build will significantly contribute to the greater good of society, then go ahead I'll take the pressure. And if you look at the apples and if you look at the Elon musks, you know, the jobs in the Elon Musk, they fundamentally believe that what they were doing
Starting point is 00:34:43 would improve society and it was for the good of humankind. And so the pressure, in other words, what they were doing was more important, more valuable than any individual in the team. And so the pressure they put on people served a greater good. And so we looked to the left and we looked to the right to each other and said, we're in this together. We accept this, we want this. But if it's just pressure to hit a number or make the widget move a little faster, that's so sucking. That's not passion. That's stress. And I think a lot of leaders confuse that making people work hard is not what makes them passionate. Giving to them something to believe in and work on is what drives passion. And when you have that then turning up the pressure only brings people together, drives them farther. If done the right way.
Starting point is 00:35:45 If done the right way. Speaking of pressure, I'm gonna give you, I'm gonna give you 90 seconds to answer the last question, which is if I would told you that tomorrow was your last day to live, you talk to ball mortality, sunrise to sunset, can you tell me, can you take me through the day, what do you think that day would involve?
Starting point is 00:36:08 You can't spend it with your family. Oh, just well. I would probably want to fill all of my senses with Things that excite my senses. I'd want to look at beautiful art. I want to listen to beautiful music I want to taste incredible food. I'd want to smell amazing tastes. I'd want to touch, you know, something that's beautiful to touch. I'd want all of my senses to just be consumed with things that I find beautiful. And you talked about this idea of, we don't do it often these days of just listening to music, turning off all the devices and actually taking in and listening to music So as a a dendom If we're to talk about music what song would you be blasting in this last day your life?
Starting point is 00:36:55 Led Zeppelin. What do we talk about? No, no? There's probably gonna be a Beatles song in there. There'll definitely be some Beethoven in there The classics the class. Yeah, exactly. Well, thank you so much for talking to me. Thank you for making time for it under pressure. We made it. Yeah, it was great. Thanks for listening to this conversation with Simon Sinek. And thank you to our sponsors, CashApp and Masterclass. Please consider supporting the podcast by downloading cash app and using code Lex podcast and signing up to masterclass at masterclass.com slash Lex. If you enjoy this podcast subscribe on YouTube, review it with five stars and Apple podcasts, support it on Patreon or simply connect with me on Twitter at Lex Friedman. And now let me leave you with some words from Simon Sinek.
Starting point is 00:37:46 There are only two ways to influence human behavior. You can manipulate it, or you can inspire it. Thank you.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.