Lex Fridman Podcast - Jeff Atwood: Stack Overflow and Coding Horror

Episode Date: November 29, 2018

Jeff Atwood is a co-founder of Stack Overflow and Stack Exchange, websites that are visited by millions of people every day. Much like with Wikipedia, it is difficult to understate the impact on globa...l knowledge and productivity that these network of sites have created. Jeff is also the author of the famed Coding Horror blog, and the founder of Discourse, and open-source software project that seeks to improve the quality of our online community discussions. Video version is available on YouTube. If you would like to get more information about this podcast go to https://lexfridman.com/ai or connect with @lexfridman on Twitter, LinkedIn, Facebook, or YouTube where you can watch the video versions of these conversations.

Transcript
Discussion (0)
Starting point is 00:00:00 The following is a conversation with Jeff Atwood. He is the co-founder of Stack Overflow and Stack Exchange. Websites that are visited by millions of people every single day. Much like with Wikipedia, it is difficult to understate the impact on global knowledge and productivity that these networks of sites have created. Jeff is also the author of the fame blog coding horror and the founder of Discourse, an open source
Starting point is 00:00:26 software project that seeks to improve the quality of our online community discussions. This conversation is part of the MIT course on Artificial General Intelligence and the Artificial Intelligence Podcast. If you enjoy it, subscribe on YouTube, iTunes, or your podcast provider of choice, or simply connect with me on Twitter at Lex Friedman spelled F-R-I-D. And now here's my conversation with Jeff Atwood. Having co-created and managed for a few years, the world's largest community of programmers in Stack Overflow, 10 years ago, what do you think motivates most programmers? Is it fame, fortune, glory, process of programming itself, or is it the sense of belonging to a community?
Starting point is 00:01:31 It's puzzles, really. I think it's this idea of working on puzzles independently of other people and just solving a problem, sort of like on your own almost, although nobody really works alone in programming anymore. But I will say there's an aspect of sort of hiding yourself away and just sort of beating on a problem until you solve it,
Starting point is 00:01:54 like root force basically to me is what a lot of programming is, is like the computer's so fast, right? You can do things that would take forever for a human, but you can just do them like so many times and so often that you get the answer, right? You're saying just the pure act of tinkering with the code is the thing that drives most probably the joy, the struggle balance within the joy of overcoming the brute force process of pain and suffering that eventually leads to something that actually works.
Starting point is 00:02:24 Well, data's fun too. Like there's this thing called the shuffling problem. Like the naive shuffle that most programmers write has a huge flaw. And there's a lot of articles online about this because it can be really bad if you're like a casino and you have an unsfisticated programmer writing your shuffle algorithm.
Starting point is 00:02:38 There's surprising ways to get this wrong, but the neat thing is the way to figure that out is just to run your shuffle a bunch of times and see like how many orientations of cards you get. You should get an equal distribution of all the cards. And with the naive method of shuffling, if you just look at the data, if you just brute force and say, okay, I don't know what's going to happen. You just write a program that does it a billion times and then see what the buckets look
Starting point is 00:03:00 like of the data. And the money haul problem is another example of that, where you have three doors and somebody gives you information about another door. So the correct answer is you should always switch in the money haul problem, which is not intuitive. And it freaks people out all the time, right? But you can solve it with data if you write a program that does the money haul, you know, game, and then never switches, then always switches, just compare. You would immediately see that you don't have to be smart, right? You don't have to figure out the answer algorithmically. You can just brute force it out with data and say, well, I know the answer is this because
Starting point is 00:03:30 I ran the program a billion times and these are the data buckets that I got from it, right? So empirically, find it. But what's the joy of that? So for you, for you personally, outside of family, what motivates you in this process is well, to be honest, like I don't really write a lot of code anymore. outside of family, what motivates you in this process? You have. Well, to be honest, I don't really write a lot of code anymore. What I do at this course is manager-y stuff, which I always kind of despised, right? Like, as a programmer, you think of managers as people who don't really do anything themselves.
Starting point is 00:03:57 But the weird thing about code is you realize that language is code. The ability to direct other people lets you get more stuff than you done than you could by yourself anyway. You said languages code. Language is meaning communication with other humans. Yes, it is. You can think of it as a systematic. So what is it like to be what makes before we get into programming? What makes a good manager? What makes a good leader? Well, I think a leader, it's all about leading by example. First of all, like, sort of doing and being the things that you want to be. Now, this can be kind of exhausting. Particularly you have kids, because you realize that your kids are watching you like all the
Starting point is 00:04:32 time, like even in ways that you've stopped seeing yourself. Like the hardest person to see on the planet is really yourself, right? It's a lot of you see other people and make judgements about them, but yourself, like you're super biased. You don't actually see yourself the way other people see you. Often you're very, very hard on yourself, in a way that other people really aren't going to be. So, you know, that's one of the insights is,
Starting point is 00:04:52 you know, you've got to be really diligent about thinking like, am I behaving in a way that represents how I want other people to behave, right? Like leading through example. There's a lot of examples of leaders that really mess this up, right? Like they make decisions that are like, wow, that's why I would, you know, it's just, it's a bad example for other people. So I think leading by example is one.
Starting point is 00:05:12 The other one I believe is working really hard. I don't mean like working exhaustively, but like showing a real passion for the problem. Like, you know, not necessarily your solution to the problem, but the problem itself is just one that you really believe. And with discourse, for example, the problem that we're looking at, which is my current project, is how do you get people in groups to communicate in a way that doesn't break down into the howling of wolves?
Starting point is 00:05:37 How do you deal with trolling? Not technical problems, how do you get people to post paragraphs? How do you get people to use bold? How do you get people to use complete sentences? Although those are problems as well. But how do I get people to post paragraphs, how do I get people to use bold, how do I get people to use complete sentences, although those are problems as well. But like, how do I get people to get along with each other, right? Like, and then solve whatever problem it is that they set up to solve or, you know, reach
Starting point is 00:05:52 some consensus on discussion or just like not hurt each other even when like, maybe it's a discussion that doesn't really matter, but are people like yelling at each other? Right? And why? Right? Like, that's not the purpose of this kind of communication. So, I would say, you know, leadership is about, you know, setting an example, you know, doing the things that represent what you want to be and making sure that you're actually
Starting point is 00:06:11 doing those things. And there's a trick to that too, because the things you don't do also say a lot about what you are. Yeah, so let's pause on that one. So those two things are fascinating. So how do you have as a leader that's self-awareness? So you just said it's really hard to be self-aware. So for you personally, or maybe for other leaders you've seen or look up to, how do you know the both of the things you're doing are the wrong things
Starting point is 00:06:34 to be doing, the way you speak to others, the way you behave and the things you're not doing? How do you get that signal? There's two aspects that one is like processing feedback that you're getting. So, how do you get feedback? Well, right. So, are you getting feedback, right? Like, so one way we do it, for example, at Discourse, we have three co-founders and we periodically talk about decisions before we make them. So, it's not like one person can make a mistake or like, wow, that's, you know, there can be misunderstandings and things like that.
Starting point is 00:06:58 So, part of like group consensus of leadership is like, it's good to have, I think systems where there's one leader and that leader has the rule of absolute law are just really dangerous in my experience. For communities, for example, like if you have a community that's run by one person that one person makes all decisions, that person's gonna have a bad day. Something can happen to that person, you know, something,
Starting point is 00:07:17 you know, there's a lot of variables. So like, when you think about leadership, have multiple people doing leadership and have them talk amongst each other. So they're giving each other feedback about the decisions that they're making. And then when you do get feedback, I think there's that little voice in your head, right? Like, or your gut or wherever you want to put it in your body. I think that voice is really important.
Starting point is 00:07:37 Like I think most people who have any kind of moral compass or like want to do, most people want to do the right thing. I do believe that. I mean, there might be a handful of sociopaths out there that don't, but most people, they want other people to think of them as a good person. And why wouldn't you, right? Like do you want people to despise you?
Starting point is 00:07:52 I mean, that's just weird, right? So you have that little voice that's sort of the angel and devil on your shoulder, sort of talking to you about like what you're doing, how you're doing, how does it make you feel to make these decisions, right? And I think having some attunement to that voice is important. But you said that voice also for, I think this is a programmer situation too, where sometimes
Starting point is 00:08:11 the devil on the shoulder is a little too loud. So you're a little too self-critical for a lot of developers, especially when you have introverted personality. How do you struggle with the self-criticism or the criticism others? So one of the things of leadership is to do something that's potentially unpopular or where people doubt you and you still go through with the decision. So what's that balance like? I think you have to walk people through your decision making, right? Like you have to, if this is where blogging is really important in communication. So I'm pouring again code, languages, just another kind of code. It's like, here is the program by which I arrived
Starting point is 00:08:46 at the conclusion that I'm gonna reach, right? It's one thing to say, like this is a decision, it's final deal with it, right? That's not usually satisfying to people. But if you say, look, you know, we've been thinking of this problem for a while, here's some stuff that's happened, here's what we think is right, here's our goals,
Starting point is 00:09:00 here's what we wanna achieve. And we've looked at these options, and we think this of the available options is the best option People will be like, oh, okay, right? Maybe I don't totally agree with you But I can kind of see where you're coming from and like I see it's not just arbitrary decision Delivered from a cloud of flames in the sky, right?
Starting point is 00:09:15 It's like a human trying to reach some kind of consensus about you know goals and their goals might be different than yours That's completely legit right, but if you're making that clear It's like oh well the reason we don't agree is because we have totally different goals, right? Like, how could we agree? It's not that you're a bad person. It's that we have radically different goals in mind when we start looking at this problem. And the other one you said is passion, so, or hard work, sorry. Well, those are tied together to my mind. Let's say, hard work and passion. Like for me, like, I just really love the problem discourse to setting out to solve because in a way, it's like there's a
Starting point is 00:09:46 vision of the world where it all devolves into Facebook basically owning everything and every aspect of human communication, right? And this has always been kind of a scary world for me. First, because I don't, I think Facebook is really good at execution. I got to compliment them. They're very competent in terms of what they're doing. But Facebook has not much of a moral compass in terms of Facebook cares about Facebook, really. They don't really care about you and your problems.
Starting point is 00:10:09 What they care about is how big they can make Facebook, right? Is that you talking about the company or just the mechanism of how Facebook works? Kind of both, really, right? Like, and the idea with this course, the reason I'm so passionate about it is because I believe every community should have the right to own themselves, right?
Starting point is 00:10:22 Like they should have their own software that they can run that belongs to them. That's their space where they can set the rules. And if they don't like it, they can move to different hosting or whatever they need to happen can happen. But like this, this idea of a company town where all human communication is implicitly owned by WhatsApp, Instagram, and Facebook. And it's really disturbing too because Facebook is really smart.
Starting point is 00:10:43 Like I said, they're great at execution, buying and what's happened, buying Instagram were incredibly smart decisions. And they also do this thing on if you know, but they have this VPN software that they give away for free on smartphones, and it indirectly feeds all the data about the traffic back to Facebook. So they can see what's actually getting popular through the VPNs, right? They have low level access to the network data because users have let them have that. So let's take a small pause here. First of all, discourse. Can you talk about, can you lay out the land of all the different ways you can have communities? So there's
Starting point is 00:11:17 Stack Overflow that you've built, there's Discourse. So Stack Overflow is kind of like a wiki. Wikipedia you talk about, and it's a very specific scalpel very focused So what is the purpose of discourse and maybe contrast that with Facebook? First of all say what is discourse? Yeah, start from the beginning. Well, let me start from the very being so Stack Overflow is very structured wiki style Q&A for programmers right and That was the problem we first worked on and when we started we thought it was discussions Because we looked at like programming forums and other things. But we could be realized we were doing Q&A,
Starting point is 00:11:48 which is a very narrow subset of human communication, right? So when you started Stack Overflow, you thought, you didn't even know the Q&A. Not really. I mean, we didn't know. Well, we didn't know. We had an idea of like, OK, these are things that we see working online.
Starting point is 00:12:02 We had a goal, right? Our goal was there was this site, expertsts Exchange, with a very unfortunate name. Thank you for killing that site. Yeah, I know, right? Like a lot of people don't remember it anymore, which is great. Like that's the measure of success when people don't remember the thing that you were trying to replace, then you've totally won. So it was a place to get answers to programming questions, but it wasn't clear if it was like focused Q&A, if it was a discussion, there were plenty of programming forums. So we weren't really sure it was like focused Q&A, if it was a discussion, there were plenty of programming forums.
Starting point is 00:12:25 So we weren't really sure. We were like, okay, we'll take aspects of dig and Reddit, like voting. We're very important. Reordering answers based on votes. Wiki style stuff of like being able to edit posts, not just your posts, but other people's posts to make them better and keep them more up to date. Ownership of blogging of like, okay, this is me. I'm saying this in my voice, you know, this is the stuff that I know,
Starting point is 00:12:45 and you get your reputation accrues to you, and it's pure recognition. So you asked earlier like what motivates programmers, I think pure recognition motivates them a lot. That was one of the key insights of Stack Overflow was like recognition from your peers is why things get done, initially money, not so your boss, but like your peers saying,
Starting point is 00:13:02 wow, this person really knows their stuff, has a lot of value. So the reputation system came from that. So we were sort of Frankenstein-ing a bunch of stuff together in Stack Overflow, like stuff we had seen working and we knew worked. And that became Stack Overflow. Over time, we realized it wasn't really a discussion. It was very focused questions and answers. There wasn't a lot of room on the page for, let me talk about this tangential thing.
Starting point is 00:13:28 It was more like, okay, is it answering the question? Is it clarifying the question, or could it be an alternative answer to the same question? Because there's usually more than one way to do it in program. There's like, say, five to ten ways. And one of the patterns we got into early on was stack overflow. There are questions where there would be like hundreds of answers. And we're like, wow, how can there be a programming question with 500, 200, 500 answers? And we looked at those and we realized those were not really questions in the traditional sense. They were discussions. It was stuff that we allowed early on that we eventually decided wasn't
Starting point is 00:13:58 allowed such as what's your favorite programming food, you know, what's the funniest programming cartoon you've seen. And we had to sort of backfill a bunch of rules about why isn't this allowed, such as, is this a real problem you're facing? Nobody goes to work and says, wow, I can't work, because I don't know what the funniest programming cartoon is. So, sorry, I can't compile this code now. It's not a real problem you're facing in your job.
Starting point is 00:14:19 So that was run rule. And the second, what can you really learn from that? It's like what I call accidental learning or reddit style learning? Where you're just like, oh, just browse some things. And oh, wow like, what can you really learn from that? It's like what I call accidental learning or reddit style learning. Where you're just like, oh, just browse some things and, oh, wow, did you know, tree frogs only live three years? I mean, I just made that up, I don't know if that's true. But I didn't really set out to learn that.
Starting point is 00:14:34 I don't need to know that, right? It's accidental learning. It was more intentional learning. Where you're like, okay, I have a problem. And I want to learn about stuff around this problem having, right, and it could be theory, it could be compiler theory, it could be other stuff, but I'm having a compiler problem. Hence, I need to know the compiler theory, that aspect of it
Starting point is 00:14:50 that gives me the gets me to my answer, right? So kind of a directed learning. So we had a backfill of these rules as we sort of figured out what the heck it was we were doing. And the system came very strict over time. And a lot of people still complain about that. And I wrote my latest blog entry, what does Stack Overflow want to be? I want to be when it grows up? Celebrating the 10-year
Starting point is 00:15:08 anniversary. Yeah. So 10 years. And the system has trended towards strictness. There's a variety of reasons for this. One is people don't like to see other people get reputation for stuff as they view as frivolous, which I can actually understand. Because if you saw a programmer got like 500 upvotes for funniest programming cartoon or funniest comment they had seen in code, it's like, well, why do they have that reputation? Is it because they wrote the joke? Probably not.
Starting point is 00:15:31 I mean, they did maybe or the cartoon, right? They're getting a bunch of reputation based on someone else's work. It's not even like programming. It's just a joke, right? It's a related program. So you begin to resent that. You're like, well, that's not fair. And it isn't.
Starting point is 00:15:44 It's a level they're correct. I mean, I empathize because like, that's not fair. And it isn't. It's not mobile. They're correct. I mean, I empathize because it's not correct. You get a reputation for that versus, here's a really gnarly regular expression problem. And here's a really clever, insightful, detailed answer laying out, oh, here's why you're seeing the behavior that you're seeing. And here, let me teach you some things
Starting point is 00:15:59 about how to avoid that in the future. That's great. Like that's gold, right? You want people to get a reputation for that. Not so much for, wow, look at this funny thing I saw, right? Great, so there's this very specific Q&A format and then take me through the journey towards discourse and Facebook and Twitter.
Starting point is 00:16:14 So you started at the beginning that Stack Overflow evolved to have a purpose. So where does this course, this passion you have for creating community for discussion. What is that? When was that born? Well, part of it is based on the realization that Stack Overflow is only good for very specific subjects, where there's sort of, it's based on data facts and science, where answers can be kind of verified to be true.
Starting point is 00:16:38 Another form of that is there's the book of knowledge, like the tone of knowledge that defines, like, whatever it is. You can refer to that book and it'll give you the answer. There has to be, it only works on subjects where there's like semi-clear answers that can be verified in some form. Now again, there's always more than one way to do it. There's complete flexibility in system around that. But where it falls down is stuff like poker and Lego.
Starting point is 00:17:00 Like we had, if you go to stackexchange.com, we have an engine that tries to launch different Q&A topics. People can propose Q&A topics, sample questions, and if you get enough support within the network, we launch the Q&A site. Some of the ones we launched were poker and Lego and they did horribly, because there might still be their lingering on in some form, but it was an experiment. This is like a test, right? And some subjects work super well on the stack engine and some don't. But the reason Lego and poker don't work is because they're so social, really. It's not about, you know, what's the rule here in poker?
Starting point is 00:17:34 It's like, well, you know, what kind of cigars do we like to smoke while playing poker? Or, you know, what's a cool set of cards to use when playing poker? Or, you know, what's some strategies? Like, say, I have this hand come up, what's some strategies I could use. It's more of a discussion around, like, what's happening? Like playing poker or, you know, what some strategies, like say I have this hand come up, what some strategies I could use. It's more of a discussion around like what's happening, like with Lego, you know, same thing, like here's this cool Lego set I found. Look how awesome this is. And like, yeah, that's freaking awesome, right? It's not a question, right? There's all these social components to discussions that don't fit at all. Like we literally have to just allow those in
Starting point is 00:18:00 Stack Overflow because it's not about being social. It's about problems that you're facing in your work that you need concrete answers for, right? Like you have a real demonstrated problem that's sort of blocking you and something. Nobody's blocked by, you know, what should I do when I have a straight flush, right? Like it's not a blocking problem in the world. It's just an opportunity to hang out and discuss.
Starting point is 00:18:17 So discourse was a way to address that and say, look, you know, discussion form software was very, very bad. And when I came out of Stack Overflow in late early 2013, early 2012, it was still very, very bad. I expected it improved in the four years since I last looked, but it had not improved at all. And I was like, well, that's kind of terrible because I love these communities of people talking about things that they love. You know, that they're just communities of interest, right? And there's no good software for them. Like startups would come to me and say, hey Jeff,
Starting point is 00:18:52 I wanna, you know, I have this startup, here's my idea. And the first thing I would say to them is like, well, first, why are you asking me? Like, I don't really know your field, right? Linus, this is fairly like, why aren't you asking like the community, like the people that are interested in this problem, the people that are using your product, why aren't you asking like the community, like the people that are interested in this problem, the people that are using your product, why aren't you talking to them? And then they say, oh, great idea, like, how do I do that?
Starting point is 00:19:11 And then that's when I started playing sad trombone, because I realized all the software involving talking to your users, customers, audience, patrons, whatever it is. It was all really bad. You know, it was like stuff that I would be embarrassed to recommend to other people. And yet, that's where I felt they could get the biggest and strongest most effective input for what they should be doing with their product, right? It's from their users, from their community, right? That's what we did on Stack Overflow. So what we're talking about with Forms, the, what is it? The dark matter of the internet. It's still, I don't know if it's still, but for the longest time,
Starting point is 00:19:44 Internet, it's still, I don't know if it's still, but for the longest time, it has some of the most passionate and fascinating discussions and what's the usual structure? There's usually what, it's a, it's linear, so it's sequential. So you're supposed to go on after the other and there's pagination, so it's every, there's a 10 posts and you go to the next page and that format still is used by, like I'm'm we're doing a lot of research with Tesla vehicles and there's Tesla Motors Club before them which is extremely... We really wanted to run that actually. They pinged us about it, I don't think we got it, but I really would like to go on that one. But they've started before even 2012 I believe, I mean they've been running for a long time.
Starting point is 00:20:19 It's still an extremely rich source of information. So what's broken about that system and how are you trying to fix it? I think there's a lot of power in connecting people that love the same stuff around that specific topic. Meaning, Facebook's idea of connection is just any human that's related to another human, right? Like through friendship or, you know, any other reason, Facebook's idea of the world is sort of the status update,
Starting point is 00:20:45 like a friend of yours did something eight at a restaurant, right? Whereas discussion forums were traditionally around the interest graph. Like I love electric cars, specifically I love Tesla, right? Like I love the way they approach the problem. I love the style of the founder. I just love the design ethic.
Starting point is 00:21:03 And there's lots of like about Tesla. I don't know if you saw the oatmeal, he did a whole love comic to Tesla. And it was actually kind of cool because I learned some stuff. He was talking about how great Tesla cars were specifically, like how they were built differently. And he went into a lot of great detail
Starting point is 00:21:15 that was really interesting. And to me, that oatmeal post, if you read it, is the genesis of pretty much all interest communities. I just really love this stuff. So like for me, for example, there's yo-yo's, right, like I'm into the yo-yo communities. And there's these interest communities are just really love this stuff. For me, for example, there's Yo-Yo's, right? I'm into the Yo-Yo communities and these interest communities are just really fascinating to me. I feel more connected to the Yo-Yo communities than I do to friends that I don't see that often, right? To me, the powerful thing is the interest graph. Facebook kind of dabbles in the interest
Starting point is 00:21:39 graph. They have groups, you can sign up for groups and stuff, but it's really about the relationship graph. This is my coworker, This is my relative. This is my friend But not so much about the interest So I think that's the the linchpin of which forums and communities are built on that I personally love like I I Like I said leadership is about passion right being passionate about stuff is it's a really valid way to look at the world and I think it's a way A lot of stuff in the world gets done. Like I once said someone described me as, he's like, Jeff, you're a guy who,
Starting point is 00:22:10 you just get super passionate about a few things at a time and you just go super deep in those things. And I was like, oh, that's kind of right. That's kind of what I do. I'll get into something and just be super into that for a couple of years or whatever, and just learn all I can about it and go super deep in it. And that's how I enjoy experiencing the world, right?
Starting point is 00:22:26 Like not being shallow, one of bunch of things, but being really deep on a few things that I'm interested in. So forums kind of unlock that, right? And you know, you don't want a world where everything belongs to Facebook, at least I don't, I want a world where communities can kind of own themselves,
Starting point is 00:22:38 set their own norms, set their own rules, control the experience, because community is also about ownership, right? Like if you're meeting at the Barnes & Noble every Thursday, and Barnes & Noble says, get out of here, you guys don't buy enough books. Well, you're kind of, oh, it's right, Barnes & Noble owns you, right?
Starting point is 00:22:53 Like you can't. But if you have your own meeting space, you know, your own clubhouse, you can set your own rules, decide what you want to talk about there, and just really generate a lot better information than you could, like, hang in out at Barnes & Noble every Thursday at 3 p.m.
Starting point is 00:23:06 So that's kind of the vision of discourse is a place where it's fully open source. You can take the software, you can install it anywhere, and you know, you and a group of people can go deep on whatever it is that you're into. And this works for startups, right? Startups are a group of people who go super deep on a specific problem, right?
Starting point is 00:23:23 And they wanna talk to their communities like well, it's all discourse, right? That's what we do at this course. That's what I did at Stack Overflow. I spent a lot of time on Meta Stack Overflow, which is our internal, well, public community feedback site, and just experiencing what the users were experiencing, right? Because they're the ones doing all the work in the system. And they had a lot of interesting feedback. And there's that 90, 10 rule of like 90% of the feedback you get is not really actionable for a variety of reasons. It might be bad feedback. It might be crazy feedback.
Starting point is 00:23:49 It might be feedback you just can act on right now. But there's 10% of it that's like gold. It's like literally gold diamonds where it's like feedback of really good improvements to your core product that are not super hard to get to and actually make a lot of sense. And my favorite is about 5% of those stuff I didn't even see coming. It's like, oh my God, I never even thought of that. But that's a brilliant idea, right? And I can point to so many features of Stack Overflow
Starting point is 00:24:09 that we drive from Meta Stack Overflow feedback and Meta Discourse, right? Same exact principle of discourse. You know, we're getting ideas from the community. It's like, oh my God, I never thought of that, but that's fantastic, right? Like I love that relationship with the community. From having built these communities,
Starting point is 00:24:24 what have you, what have you learned about? What's the process of getting a critical mass of members in a community? Is it luck, skill, timing, persistence? What is, is it the tools, like discourse that empower that community? What's the key aspect of starting for one guy, a gal, and then building it to two,
Starting point is 00:24:42 and then 10, and a hundred, and a thousand, so on. I think we're starting with an end of one. I mean, I think it's persistence and also you have to be interesting. Like somebody I really admire once said something that I always liked about blogging. He's like, here's how you blog. You have to have something interesting to say and have an interesting way of saying it, right? And then do that for like 10 years. So that's the genesis, is like you have to have sort of something interesting to say that's not exactly what everybody else is saying, and an interesting way of saying, which is another way of saying kind of entertaining way
Starting point is 00:25:13 of saying it. And then as far as growing it, it's like ritual, like you have to, like say you're starting a blog, you have to say, look, I'm gonna blog every week, three times a week, and you have to stick to that schedule, right? Because until you do to stick to that schedule, right? Because until you do that for several years, you're never gonna get anywhere.
Starting point is 00:25:30 It just takes years to get where you need to get to, and part of that is having the discipline to stick with the schedule. And it helps again if it's something you're passionate about, this won't feel like work. You're like, I love this, I can talk about this all day every day, right? You just have to do it in a way that's interesting
Starting point is 00:25:43 to other people. And then as you're growing in the community, that pattern of participation within the community of like generating these artifacts and inviting other people to help you like collaborate on these artifacts, like even in the case of blogging, like I felt early days on my blog, which I started in 2004, which is really the Genesis of Stack Overflow. If you look at all my blog, it leads up to Stack Overflow, which was I have all this energy in my blog, but I don't like like, 40,000 people were subscribing to me. And I was like, I wanna do something, and then I met Joel and said,
Starting point is 00:26:09 hey, Joel, I wanna do something, take this ball of energy from my blog and do something. And all the people read my blog, saw that, it's like, oh, cool, you're involving us. You're saying, look, you're part of this community, let's build this thing together. Like, they picked the name.
Starting point is 00:26:20 Like, we voted on the name for Stack Overflow on my blog. Like, we came up, naming is super hard for slide. The hardest problem is computer science is coming with a good name for stuff, right? Yeah. But you can go back to my blog. There's the poll where we voted and Stack Overflow became the name of the site. And all the early beta users of Stack Overflow were audience of my blog plus Joel's blog, right? So we started from, like, if you look at the Genesis, okay, I was just a programmer who said, hey,
Starting point is 00:26:43 I love programming, but I have no outlet to talk about it. So I'm just gonna blog about it because I don't have enough people to work to talk to about it because at the time I worked place where, you know, programming wasn't the core output of the company. It was a pharmaceutical company. And I just love this stuff, you know, to an observed degree. So I was like, I'll just blog about it
Starting point is 00:27:00 and then I'll find an audience and eventually found an audience, eventually found Joel and eventually built Stack Overflow from that one core of activity, right? But it was that repetition of feeding back in, feedback from my blog comments, feedback from Joel, feedback from the early Stack Overflow community. When people see that you're doing that, they will follow along with you, right? They're like, cool, you're here in good faith. You're actually, you know, not listening to everything because that's impossible, that's impossible.
Starting point is 00:27:24 But you're actually, you know, waiting our feedback and what you're here in good faith, you're actually, you know, not listening to everything because that's impossible, that's impossible, but you're actually, you know, waiting our feedback and what you're doing, because, and why wouldn't I? Because who does all the work on Stack Overflow me? Joel, no, it's the other programmers that are doing all the work. So you've got to have some respect for that. And then, you know, discipline around look,
Starting point is 00:27:40 you know, we're trying to do a very specific thing here on Stack Overflow. We're not trying to solve all the world's problems. We're trying to solve this very specific Q&A problem in a very specific way, not because we're trying to do a very specific thing here on Stack Overflow. We're not trying to solve all the world's problems. We're trying to solve this very specific Q&A problem in a very specific way, not because we're jerks about it, but because these strict set of rules help us get really good results, right? And programmers, that's an easy sell for the most part, because programmers were used to dealing with ridiculous systems of rules like constantly. That's basically their job. So they're very, oh yeah, super strict
Starting point is 00:28:04 system of rules that lets me go to what? That's programming, right? That's what Stack Overflow is. So you making it sound easy, but in 2004, let's go back there. In 2004, you started the blog coding horror. Was it called that at the beginning? At the very beginning? It was. One of the smart things I did, it's from a book by Steve McConnell Code Complete, which is one of my favorite programming books, still probably my number one programming book for anyone to read. One of the smart of my favorite programming books, still probably my number one programming book for anyone to read. One of the smart things I did back then,
Starting point is 00:28:29 I don't always do smart things when I start stuff. I contacted Steve and said, hey, I really like this. It was a sidebar illustration, indicating danger in code, right? Coding horror was like, watch out. And I loved that illustration because it spoke to me. Because I saw that illustration go,
Starting point is 00:28:43 oh my god, that's me. Like, I'm always my own worst enemy. Like, that's the key insight in programming is, every time you write something, think, how am I going to screw myself? Because you will. Constantly. Right?
Starting point is 00:28:55 So that icon was like, oh, yeah, I need to constantly hold that mirror up and look and say, look, you're very fallible. You're going to screw this up. Like, how can you build this in such a way that you're not going to screw it up later? How can you get that discipline around making sure at every step I'm thinking through all the things that I could do wrong or that other people could do wrong? That is actually how you get to be a better program a lot of times,
Starting point is 00:29:15 right? That sidebar illustration, I loved it so much, and I wrote Steve before I started my blog and said, hey, can I have permission to use this because I just really like the illustration? Steve was kind enough to let me give me a permission to do that. And you're still in use to give me permission. So, you know, really, that's awesome. But in 2004, you started this blog. You know, you look at Stephen King, this book on writing or Stephen Pressfield, War of Art book.
Starting point is 00:29:41 I mean, it seems like writers suffer. I mean, it seems like writers suffer. I mean, it's a hard process of writing, right? There's gonna be suffering. I mean, I won't kid you like, well, the work is suffering, right? Like, doing the work, like even when you're every week, you're like, okay, that blog post wasn't very good
Starting point is 00:29:55 or people didn't like it or people said disparaging things about it, you have to like have the attitude is like, you know, no matter what happens, I wanna do this for me, right? It's not about you, it's about me. I mean, in the end is like, you know, no matter what happens, I want to do this for me, right? It's not about you, it's about me. I mean, in the end, it is about everyone because this is how good work gets out into the world, but you have to be pretty strict about saying, like, you know, I'm selfish in the
Starting point is 00:30:16 sense that I have to do this for me. You know, you mentioned Stephen King, like his book on writing, but like one of the things I do, for example, when writing is like, I read it out loud, one of the best pieces of advice for writing anything is read it out loud, like multiple times. And make it sound like you're talking, because that is the goal of good writing. It should sound like you said it with slightly better phrasing, because you have to more time to think about what you're saying. But like, it should sound natural when you say it. And I think that's probably the single best writing advice I can give
Starting point is 00:30:42 everyone. It's just read it over and over out loud, make sure it sounds like something you would normally say. And it sounds good. And what's your process of writing? So there's usually a pretty good idea behind the blog post. So ideas, right? So I think you've got to have the concept that there's so many interesting things in the world.
Starting point is 00:31:02 I mean, my God, the world is amazing, right? You could never write about everything that's going on because it's so incredible. But if you can't come up with, like, let's say, one interesting thing per day to talk about, then you're not trying hard enough because the world is full of just super interesting stuff. And one great way to, like, mind stuff is go back to old books because they bring up old stuff
Starting point is 00:31:20 that's still super relevant. And I did that a lot because I was like reading classic programming books and a lot of the early blog books were like, oh, I was reading this programming book and they brought this really cool concept. And I want to talk about it some more. And you get the, I mean, you're not claiming credit for that idea, but it gives you something interesting to talk about that's kind of evergreen, right? Like you don't have to go what should I talk about. So we'll just go dig up some old classic programming books and find something that, oh, wow, that's interesting. Or how does that apply today?
Starting point is 00:31:43 Or what about X and Y? Or compare these two concepts? So pull a couple of sentences from that book and then sort of play off of it. Almost a career disagree. That so in 2007, you wrote that you were offered a significant amount of money to sell the blog. You chose not to. What were all the elements you were thinking about?
Starting point is 00:32:04 Because I'd like to take you back. It seems like there's a lot of nonlinear decisions you made to a life. So what was that decision like? Right. So one of the things I love is the choose your own adventure books, which I loved as a kid. And I feel like they're early programmer books because they're they're all about if-then statements, right? If this, then this, and they're also very, very unforgiving. Like there's all these sites that map the classic Chewjourn of Itcher books and how many how comes are bad? A lot of bad outcomes.
Starting point is 00:32:29 So part of the game is like, oh, I got a bad outcome, go back one step, go back one further step. Like how did I get here, right? Like it's a sequence of decisions. And this is true of life, right? Like every decision is a sequence, right? Individually, any individual decision is not actually right or wrong, but they lead
Starting point is 00:32:45 you down a path, right? So I do think there's some truth that. So this particular decision, the blogging got fairly popular. There's a lot of RSS readers that I discovered. And this guy contacted me out of the blue from this like bug tracking company. He's like, oh, I really want to buy your blog for like, I think it was around, it was $100,000, maybe like $80,000, but it was, it was a lot, right? And that's at the time, I would have a year's worth of salary all at once. So I really think about, well, and I remember talking to people the time,
Starting point is 00:33:14 I was like, wow, that's a lot of money. But then I really liked my blog, right? Do I want to sell my blog? Because it wouldn't really belong to me anymore at that point. And one of the guidelines that I like to, I don't like to give advice to people a lot, but one of the pieces of advice I do give, because I do think it's really true, and it's generally helpful, is whenever you're looking at a set of decisions like, oh gosh,
Starting point is 00:33:33 should I do A, B or C, you've got to pick the thing that's a little scarier in that list, because not, you know, not like jump off a cliff scary, but the thing that makes you nervous, because if you pick the safe choice, it's usually you're not really pushing, you're not pushing yourself, you're not choosing the thing that's going to help you grow. So for me, the scarier choice was to say, no, I was like, well, no, let's just see where this is going, right? Because then I own it. I mean, it belongs to me.
Starting point is 00:33:55 It's my thing. And I can just take it and to have some other logical conclusion, right? Because imagine how different the world would have been than that. I said, yes. And so the blog, it's like, they're probably going to be stuck over. Yeah. You know, a lot of other world would have been than that I said yes and sold the blog It's like they're probably wouldn't be stack overflow You know a lot of other stuff would have changed so for that particular decision I think it was that same rule like what scares me a little bit more do the thing that scares you yeah, so speaking of which Startups I think there's a specific some more general
Starting point is 00:34:19 questions that a lot of people would be interested in you started Stack overflow you started Discourse. So what's the, you know, one, two, three guys, whatever it is in the beginning? What was that process like? Do you start talking about it? Do you start programming? Do you start, like, where is the birth and the catalyst that actually takes us? Well, I can talk about it in the context of Stack Overflow and Discourse. So I think the key thing initially is there is a problem. Something, the some state of the world that actually takes us. Well, I can talk about it in context of a stack overflow and discourse. So I think the key thing initially is there is a problem. Something, the some state of the world that's unsatisfactory,
Starting point is 00:34:48 the point that like you're upset about it, right? Like in that case, it was experts exchange. I mean, Joel's original idea, because I approach Joel's like, look Joel, I have all this energy behind my blog. I want to do something, I want to build something, but I don't know what it is, because I'm not, I'm honestly not a good idea person.
Starting point is 00:35:01 I'm really not, I'm like the execution guy, I'm really good at execution, but I'm not good at like blue skying ideas, not my forte, which is another reason why I like the community feedback, because they blue sky all day long for you, right? So when I can just go in and cherry pick a blue sky idea from community, even if I've just been three hours reading to get one good idea, it's worth it, man. But anyway, so the idea from Joel was, hey, experts change, it's got great data, but the experience is hideous, right? It's trying to trick you. It feels like you use car salesman, it's just bad.
Starting point is 00:35:27 So I was like, oh, that's awesome. It feeds into community. It feeds into like, you know, we can make creative comments. So I think the core is to have a really good idea that you feel very strongly about in the beginning that like there's a wrong in the world that we will, an injustice that we will write through the process of building this thing.
Starting point is 00:35:41 For discourse, it was like, look, there's no good software for communities to just hang out and like do stuff, right? Like whether it's problem solving, startup, whatever forms are such a great building block of online community and they're hideous. They were so bad, right? It was embarrassing. Like I literally was embarrassed to be associated with the software. I was like, we have to have software that you can be proud of. It's like, this is competitive with Reddit. This is competitive with Twitter. This is competitive with Facebook, right? And I would be proud to have the software on my site. So that was the genesis of discourse was feeling very strongly
Starting point is 00:36:11 about their needs to be a good solution for communities. So that's step one, genesis, I think you feel super strongly about, right? And then people galvanized around the idea. Like Joel was already super excited with that idea. I was excited about the idea. So with the forum software, I was posting on Twitter, I had researched, as part of my research,
Starting point is 00:36:30 I start researching the problem. I found a game called Forum Wars, which was a parody of forum, it's still very, very funny of like forum behavior or circa like I would say 2003. It's age some, right? Like the behavior is a little different in there of Twitter But it was awesome. It was very funny and it was like a game is like an RPG and it had a forum attached to it
Starting point is 00:36:50 So it was like a game about forums with a forum attached It was like this is awesome, right? This is so cool and the founder of that company or that project It wasn't really a company Contact to me this guy Robin Ward from Toronto. It's hey, you know I saw you been talking about forums and like I really love that problem space It's like I'd still love to build really good form software because I don't think anything out there's any good And I was like awesome at that point. I was like we're starting a company because like I couldn't have wished for a better person And walk through the door and say I'm excited about this too same thing with Joel right?
Starting point is 00:37:17 I mean Joel is a legend in the industry right so when he walked through so I'm excited about this problem is like me too Man we can do this right so that to me is the most important step. It's like having an idea you're super excited about and another person, a co-founder, right? Because again, you get that dual leadership, right? I'm like, am I making a bad decision? Sometimes it's nice to have checks of like, is this a good idea?
Starting point is 00:37:37 I don't know, right? So those are the crucial seeds, but then starting to build stuff, whether it's your program, or somebody else's. There is prototypes. So there's tons of research. There's tons of research. What's out there that failed?
Starting point is 00:37:48 Because a lot of people look at successes. Oh, look at how successful X is. Everybody looks at the successes. Those are boring. Show me the failures. Because that is what's interesting. That's where people were experimenting. That's where people were pushing.
Starting point is 00:37:58 But they failed, but they probably failed for reasons that weren't directly about the quality of their idea. So look at all the failures. Don't just look what everybody looks at, which is like, oh gosh, look at all these successful people. Look at the failures. Look at the things that didn't work. Research the entire field. And so that's the research that I was doing that led me to Robin, right? Was that. And then when we, for example, we did a stack overflow, we're like, okay, well, I really like elements of voting in Dig and Reddit. I like the, the, the, the,
Starting point is 00:38:26 we could pete everything's up to date. Nothing is like an old tombstone that like has horrible, out of date information. We know that works. We could pete is an amazing resource. Blogging, the idea of ownership is so powerful, right? Like, oh, I, I Joe wrote this and look how good Joe's answer is, right?
Starting point is 00:38:40 Like, all these concepts we were all together, researching all the things that were out there that were working and why they were working and trying to like fold them into that. Again, that Frankenstein's monster of what Stack Overflow is. And by the way, that wasn't a free decision because there's still a ton of tension in the Stack Overflow system. There's reasons people complain about Stack Overflow because it's so strict, right? Why is it so strict? Why? You guys always close on my questions. It's because there's so much tension that we built into the system around like trying to get good, good results out of the system.
Starting point is 00:39:07 And you know, it's not a free. That stuff doesn't come for free, right? It's not like we all have perfect answers and nobody will have to get their feelings heard or nobody will have to get down voted. Like it doesn't work that way, right? Like, so this is an interesting point, a small tangent.
Starting point is 00:39:24 Yeah, you're right about anxiety. an interesting point, a small tangent. You write about anxiety. I've posted a lot of questions and written answers on Stack Overflow. The question side usually goes to something very specific to something I'm working on. This is something you talk about that really the goal of Stack Overflow is to write a question not, that's not about you, it's about the question that will help the community in the future. But that's a tough sell, right? Because people are like, well, you know,
Starting point is 00:39:54 I don't really care about the community, what I care about is my problem. My problem. And that's fair, right? It's sort of that, again, that tension, that balancing act of, we wanna help you, but we also wanna help everybody comes behind you, right? The long line of people are gonna come, oh, oh, I kind of have that problem too, right?
Starting point is 00:40:07 And if nobody's ever going to come up and say, I have this problem too, then that question shouldn't exist on Stack Overflow because the question is too specific. And even that's tension, right? How do you judge that? How do you know that nobody's ever going to have this particular question again? So there's a lot of tension in the system. Do you think that anxiety of asking the question, the anxiety of answering that tension is inherent to programmers, is inherent to this kind of process, or can it be improved,
Starting point is 00:40:35 can it be happy land where that tension is not quite so harsh? I don't think Stack Overflow can totally change though it works. One thing they are working on finally is the Ask page had not changed since 2011. I'm still kind of bitter about this because I feel like you have a Q&A system and what are the core pages in a Q&A system? Well, first of all, the question.
Starting point is 00:40:57 All the answers and all the ask page, particularly when you're a new user or someone trying to ask question, that's the point at which you need the most help. And we just didn't adapt with the times, but the good news is they're working on this from what I understand, and it's gonna be a more wizard-based format, and you could envision a world where,
Starting point is 00:41:12 as part of this wizard-based program, when you're asking questions, okay, come up with a good title, what are good words to put into title? One word that's not good to put in the title is problem, for example. I have a problem, oh, you have a problem, okay. A problem, that's great, right? Like, you need specifics, right? Like, so it's. Oh, you have a problem. Okay, a problem. That's great, right?
Starting point is 00:41:25 Like, you need specifics, right? Like, so it's trying to help you make a good question title. For example, that step will be broken out. All that stuff. But one of those steps in that wizard of asking could say, hey, I'm a little nervous. You know, I've never done this before. Can you put me in a queue for like special mentoring?
Starting point is 00:41:40 Right. You could opt in to a special mentoring. I think that would be fantastic. Like, I don't have any objection to that at all in terms of being an opt-in system because there are people that are like, you know, I just wanna help a person no matter what, I wanna go above and beyond.
Starting point is 00:41:53 I wanna spend like hours with this person. It depends what their goals are, right? It's a great idea. Who am I to judge, right? So that's fine. It's not precluded from happening, but there's a certain big city ethos that we started with of like, look,
Starting point is 00:42:05 where's New York City? You don't come to New York City and expect them to be, oh, welcome to the city, Joe, how's it going? Come on in, let me show you around. That's not how New York City works, right? I mean, and you know, again, New York City is a reputation for being rude, which I actually don't think it is
Starting point is 00:42:19 having been there fairly recently. It's not rude, people are just like going about their business, right? They're like, look, I have things to do. I'm busy, I'm a busy professional. As are you. And since you're a busy professional, certainly when you ask a question, you're going to ask the best possible question, right? Because you're a busy professional and you would not accept anything less than a very well-witting question with a lot of detail about why you're doing it, what you're doing,
Starting point is 00:42:39 what you researched, what you found, right? Because you're a professional like me, right? And this rubs people sometimes the wrong way. And I don't think it's wrong to say, look, I don't want that experience. I want just a more chill place for beginners. And I still think sacrifice is not, was never designed for beginners, right? There's this misconception that, you know,
Starting point is 00:42:59 even Joel says, oh, yes, that's over for beginners. And I think if you're a prodigy, it can be. But that's not really representative, right? Like, I think as a beginner, you want a totally different set of tools. You want like live screen sharing, live chat, you want access to resources, you want a playground, like a playground you can experiment in and like test
Starting point is 00:43:18 and all the stuff that we just don't give people because that was never really the audience that we were designing Stack Overflow for. That doesn't mean it's wrong. And I think it would be awesome if there was a site like that on the internet or if Stack Overflow isn't, hey, we're going to start doing this. That's fine too. I'm not there.
Starting point is 00:43:33 I'm not making those decisions. But I do think the pressure, the tension that you described is there for people to be look, I'm a little nervous because I know I got to do my best work, right? The other one is something you talk about, which is also really interesting to me, is duplicate questions or it's a really difficult problem that you highlight. Super proud. It's super hard.
Starting point is 00:43:55 You can take one little topic and you could probably write 10, 20, 30 ways of asking about that topic and there will be all different. I don't know if there should be one page that answers all of it. Is there a way that stack overflow can help disambiguate, like separate these duplicate questions or connect them together or is it a totally hopeless difficult impossible task? I think it's a very, very hard computer science problem. And partly because people are very good at using completely different words.
Starting point is 00:44:27 It always amazed me on Stack Overflow. You'd have two questions that were functionally identical. And one question had like zero words in common with the other question, like, oh my God. From a computer science perspective, how do you even begin to solve that? And it happens all the time. People are super good at this, right?
Starting point is 00:44:41 Accidentally, at asking the same thing in like 10, 20 different ways. And the other complexities, we want some of those duplicates to exist, because if there's five versions with different words, have those five versions point to the one centralized answer, right? It's like, okay, this is duplicate, no worries, here's the answer that you wanted over here on this, this, you know, the prime example that we want to have, rather having 10 copies of the question and the answer, because rather than having 10 copies of the question,
Starting point is 00:45:05 and the answer, because if you have 10 copies of the question and answer, this also devalues the reputation system, which programmers hate, as I previously mentioned, you're getting a reputation for an answer that somebody else already gave. It's like, well, it's an answer, but somebody else already gave that answer, so why are you getting a reputation for the same answer
Starting point is 00:45:19 as the other guy who gave it four years ago? People get offended by that, right? So the reputation system itself adds tension to the system in that the people who have a lot of reputation become very incentivized to enforce the reputation system. And for the most part, this good. I know it sounds weird, but for most parts, like,
Starting point is 00:45:36 look, strict systems, I think to use tech overflow, you have to have the idea that, okay, strict systems ultimately work better. And I do think in programming, you're familiar with loose typing versus strict typing, right? The idea that you can declare a variable, not declare a variable, rather. You start using a variable and okay,
Starting point is 00:45:50 I see it's implicitly an integer bam, awesome. Duck equals five. Well, duck is now an integer five, right? And you're like, cool, awesome, simpler, right? Why would I want to worry about typing? And for a long time, like in the Ruby community, they're like, yeah, this is awesome. Like you just do a bunch of unit testing,
Starting point is 00:46:03 which is testing your program's validity after the fact to catch any bugs that, that, that strict typing of variables would have caught. And now you have this thing called TypeScript from Microsoft from the guy who built C Sharp Anders, who's one of the greatest minds in software development, right? Like in terms of languages on, and says, no, no, no, we want to bolt on a strict type system to JavaScript
Starting point is 00:46:22 because it makes things better. And now everybody's like, oh my God, we deployed TypeScript and found 50 Layne and Bugs that we didn't know about, right? Like, this is super common. So I think there is a truth in programming that strictness, it's not the goal. We're not saying be super strict as strictness is correct.
Starting point is 00:46:41 No, it's no, no. Strictness produces better results. That's what I'm saying, right? So strict typing of variables, I would say you almost universally have consensus now is basically correct. Should be that way in every language, right? Duck equals five should share an error because no, you didn't declare. You didn't tell me that duck was an integer, right? That's a bug, right? Or maybe you missed time. You type deck, right? Instead of duck, right? You never know this happens all the time, right? So with that in mind, I will say that the strictness of the system is correct.
Starting point is 00:47:08 Now that doesn't mean cruel, that doesn't mean mean, that doesn't mean angry, it just means strict, okay? So I think where there's misunderstanding is, and people get cranky, right? Like, the other question you ask is like, why are programmers kind of mean sometimes? Well, who do programmers work with all day long? So I have a theory that if you're at a job, and you work with assholes all day long, what do you eventually become?
Starting point is 00:47:29 An asshole. An asshole. And what is the computer except the world's biggest asshole? Because the computer has no time for your bullshit. The computer, the minute you make a mistake, everything is crashing down. Right. One semicolon has crashed space missions, right? So that's normal. So you begin to internalize that. You begin to think, oh, my coworker, the computer, is super strict and kind of a jerk about everything. So that's kind of how I'm going to be, because I work with this computer and I have to exceed to its terms on everything. So therefore, you start to absorb that. You start to think, oh, well, being really strict, our betrayer really is really good. An error of error code 5, 6, 2, 4, 9 is a completely good error message, because that's what the computer gave me.
Starting point is 00:48:11 So you kind of forget to be a person at some level. And you know how they say great detectives, internalized criminals, and kind of R criminals themselves, like this trope of the master detective is good, because you can think like the criminal. Well, I do think that's true of programmers. Really good programmers think like the computer because that's their job.
Starting point is 00:48:29 But if you internalize it too much, you become the computer, you come kind of become a jerk to everybody because that's what you've internalized. You're almost not a jerk, but you have no patience for lack of strictness, as you said. It's not out of a sense of meanness. It's accidental,
Starting point is 00:48:43 but I do believe it's an occupational hazard or being a programmer is you start to behave like the computer. You're very unforgiving, you're very tourists, you're very, oh wrong, incorrect, move on. It's like, well, can you help me? Like, what could I do to fix? No, wrong, next question.
Starting point is 00:48:58 Right, like, that's normal for the computer. Right, just fail next, right? Like, out of your remember remember in Saturday night live, like in the 90s, they had this character, who was an IT guy? Yeah. The move guy. Move.
Starting point is 00:49:12 Was that Jimmy Fallon? No, no. Who played him? Okay, yeah, I remember move. Right. Yeah, no patience for him. Might have been mad TV, actually. Or not.
Starting point is 00:49:21 It might have been, might have been. But anyway, that was the, that's always been the perception, right? You start to behave like the computer. It's like, oh, you're wrong out of the way, you know? You've written so many blog posts about programming, about programs, programming, programmers. What do you think makes a good, let's start with what makes a good solo programmer? Well, I don't think you should be a solo program. I think to be a good solo programmer, it's kind of like what I talked about, well, not on Mike, but one of the things, John Carmack,
Starting point is 00:49:53 one of the best points he makes in the book, Masters of Doom, which is a fantastic book. Anybody listening to this who hasn't read it, please read it. It's such a great book. Is that at the time they were working on stuff like Wolfenstein and Doom, like they didn't have the resources that we have today, they didn't have Stack Overflow, they didn't have Wikipedia, they didn't have like discourse forums, they didn't have places to go to get people to help them, right? They had to work on their own. And that's why it took a genius, like Carmack to do this stuff, because you had to be a genius to invent from first principles. A lot of stuff, he was like the hacks he was coming up with were genius, right? Genius level stuff. But you don't need to be a genius to invent from first principles. A lot of the stuff, he was like the hacks he was coming up with,
Starting point is 00:50:25 were genius, right? Genius level stuff. But you don't need to be a genius anymore, and that means not working by yourself. You have to be good at researching stuff online. You have to be good at asking questions, really good questions that are really well researched, which implies, oh, I went out and researched for three hours before I wrote this question.
Starting point is 00:50:39 Like, that's what you should be doing, because that's what's gonna make you good, right? To me, this is the big difference between programming in the 80s versus programming today. It's like you kind of had to be by yourself back then. Like where would you go for answers? I remember in the early days when I was learning visual basic for windows, like I would call the Microsoft helpline on the phone when I had like a program, because I was like, I don't know what to do.
Starting point is 00:51:02 So I would like go and call and and they had these huge phone banks, and like, can you imagine how alien that is now? Like, who would do that, right? Like, that's crazy. So, there was just nowhere else to go when you got stuck, right? Like, I had the books that came with it. I read those, study those religiously. I just saw a post from Steve Sinovsky that said,
Starting point is 00:51:19 this C++ version seven came with like 10,000 pages of written material, because where else were you going to figure that stuff out? Go to the library. I mean, you didn't have Wikipedia, you didn't have Reddit, you didn't have any more to go to answer these questions. So you've talked about through the years basically not having an ego and not thinking that you're the best programmer in the world.
Starting point is 00:51:45 And so always kind of just looking to improve to become a better programmer than you were yesterday. So how have you changed as a programmer and as a thinker designer around programming over the past? What is it? 15 years? Really of being a public figure. I would say the big insight that I had is eventually as a programmer, you have to kind
Starting point is 00:52:08 of stop writing code to be effective, which is kind of disturbing, because you really love it. But you realize like being effective at programming in the general sense doesn't mean writing code. A lot of times you can be much more successful by not writing code than writing code in terms of just solving the problems you have, essentially hiring people that are really good and like setting them free and like giving them basic direction, right? Like on strategy and stuff. Because a lot of the problems you encounter aren't
Starting point is 00:52:35 necessarily solved to like really gnarly code. They're solved by conceptual solutions, which can then be turn into code, but are you even solving the right problem? I mean, which can then be turned into code, but are you even solving the right problem? I mean, so I would say for me, the main insight I have is to succeed as a programmer, you eventually kind of stop writing code. That's gonna sound discouraging, probably to people you're hearing,
Starting point is 00:52:55 but I don't mean it that way. What I mean is that you're coding at a higher level language, eventually like, okay, so we're coding an assembly language, right? That's the beginning, right? You're hard coded to the architecture. Then you have stuff like C, where it's like, wow, we can abstract across the architecture, you can write code.
Starting point is 00:53:07 I can then compile that code for ARM or whatever, XA6 or whatever else is out there. And then even higher level than that, right? Like you're looking like Python, Ruby, interpreted languages. And then to me, as a programmer, like, okay, I want to go even higher. I want to go higher than that.
Starting point is 00:53:22 How do I abstract higher than language? It's like, will you abstract in spoken language and written language, right? Like go even higher. I want to go higher than that. How do I abstract higher than language? It's like, well, you abstract in spoken language and written language, right? You're sort of inspiring people to get things done, giving them guidance, like, what if we did this? What if we did this? You're writing in the highest level language that there is, which is, for me, English, right?
Starting point is 00:53:36 Whatever your spoken language is. So it's all about being effective, right? And I think Patrick McKenzie, patio 11 on Hacker News and works at Stripe, has a great post about this, of how calling yourself a programmer is a career limiting move at some level. Once you get far enough from your career, I really believe that. And again, I apologize because it's sound discouraging. I don't mean it to be, but he's so right. Because all the stuff that goes on around the code, like the people, like that's another thing. If you look at my early blog, and she says, it was about, wow, programming
Starting point is 00:54:08 is about people more than it's about code, which doesn't really make sense, right? But it's about, can these people even get along together? Can they understand each other? Can you even explain to me what it is you're working on? Are you solving the right problem? People wear it, right? Another classic programming book, which again, up there with code complete, please read people where it's that software is people, right? People are the software first and foremost. So a lot of the skills that I was working on early in the blog were about figuring out the people parts of programming,
Starting point is 00:54:34 which was the harder parts. The hard part of programming, once you get to certain skill of them programming, you can pretty much solve any reasonable problem that's put in front of you. You're not writing algorithms from scratch, right? That just doesn't happen. So any sort of reasonable problem in front of you. You're not writing algorithms from scratch, right? That just doesn't happen. So any sort of reason problem from from in front of you, you're
Starting point is 00:54:46 going to be able to solve, but what you can't solve is our manager is a total jerk. You cannot solve that with code that is not a code solvable problem. And yet that will cripple you way more than, oh, we had to use this stupid framework. I don't like or or you know, Sam keeps writing bad code that I hate or Dave is off there in the wilderness writing God knows what. These are not your problems. Your problem is your manager or a coworker. Is so toxic to everybody else in your team that nobody can get anything done because
Starting point is 00:55:15 everybody is so stressed out and freaked out. These are the problems that you have to attack. Absolutely. As you go to these high level abstractions, as you've developed as a programmer to hire a high level of abstractions and go into natural language, you're also the guy who kind of preached, you know, building it, you know, diving in and doing it and and and like learn by doing. Yes. worry that as you get to higher, higher level of distractions, you lose track of the lower level of just building, is like, do you worry about that?
Starting point is 00:55:52 Even not maybe now, but 10 years from now, 20 years from now? Well, no, I mean, there is always that paranoia around, oh gosh, I don't feel as valuable since I'm not writing code, but for me, like, when we started the Discourse Project, it was Ruby, which I didn't really know Ruby. I mean, as you pointed out, and this is another valuable observation from Stack Overflow, you can be super proficient, for example, C sharp, which I was working in. That's what we built Stack Overflow and still is written in. And then switch to Ruby and you're a noobie again, right? Like,
Starting point is 00:56:17 I'm, but, but you have the framework. I know what a for loop is. I know what recursion is. I know, you know, what a, what a stack trace is, right? I have all the fundamental concepts to be a programmer, I just don't know Ruby, so I'm still on a higher level. I'm not like a beginner beginner, like you're saying. I'm just like, I need to apply my programming concepts I already know to Ruby. Well, so there's a question, that's really interesting.
Starting point is 00:56:38 So looking at Ruby, how do you go about learning enough that your intuition can be applied? Well, that's a thing. That's what I was trying to get to is like what I realized pretty when I started It was just me and Robin. I realized if I bother Robin, I am now costing us productivity, right? Every time I go to Robin rather than building the the our first alpha version of this course He's now answering my stupid questions about Ruby. Is that a good use of this time? Is that a good use of my time? The answer to both of those was how ningly no, right?
Starting point is 00:57:07 Like, we were getting to an alpha and it was pretty much just, okay, we'll hire more programmers, right? Like we eventually hired Neil and then eventually Sam, who came in as a co-founder. I actually was Sam first then Neil later. But the answer to the problem is just hire other competent programmers.
Starting point is 00:57:23 So that like teach, now I shall pull myself up by my bootstraps and Ruby. But at some point, writing code becomes a liability to you in terms of getting things done. There's so many other things that go on in the project like building the prototype. Like you mentioned, like, well, how do you, if you're not writing code, how does it re-keep focus on like, what are we building?
Starting point is 00:57:41 Well, first, basic mockups and research, right? Like, what do we even want to build? There's a little bit of that that goes on. But then very quickly, you get to the prototype stage. Like, build a prototype. Let's iterate on the prototype really, really rapidly. And that's what we do with this course. And that's what we demoed to get our seed funding for this course was the alpha version of this course that we had running and ready to go. And it was very, it was bad. I mean, it was, I'll just tell you it was bad. I have, we have screenshots of it, and I'm just like embarrassed to look at it now. But it was the prototype. We were figuring
Starting point is 00:58:07 out like, what's working, what's not working? Because there's such a broad gap between, between the way you think things will work in your mind or even on paper. And the way they work, once you sit and live in the software, like actually spend time living and breathing in software, so different. So my philosophy is get to prototype, and then what you're really optimizing for a speed of iteration, like how you can turn the crank, how quickly can we iterate? That's the absolutely critical metric of any software project.
Starting point is 00:58:34 And I had it fleet recently that people liked, and I totally, this is so fundamental to what I do, is like if you want to measure the core competency of any software tech company, it's the speed at which somebody can say, hey, we really need this word and the product change to this word, right? Because it will be more clear to the user,
Starting point is 00:58:49 like what, like instead of respond, it's reply or something, but there's some, from the conception of that idea to how quickly that single word can be changed in your software and rolled out to users, that is your life cycle. That's your health, your heartbeat. If your heartbeat is like super slow, you're basically dead. No, seriously, like if it takes two weeks,
Starting point is 00:59:09 or even a month to get that single word change, there was like, oh my God, this is a great idea. That word is so much clearer. I'm talking about like a super, like everybody's on board for this change. It's not like let's just change a word, because we're bored, it's like this is an awesome change. And then it takes a month to roll out.
Starting point is 00:59:22 It's like, well, you're dead. Like you can't iterate, you can't, how can you do anything, right? Like, so anyway, about the heartbeat, it's like, get the prototype and then iterate on it. That's what I view as like the central tenant of modern software development. That's fascinating. You put it that way.
Starting point is 00:59:37 It's actually, so I work in, I build autonomous vehicles. And when you look at what, maybe compare Tesla to most other automakers, the site, whatever the heartbeat for Tesla is literally days, now in terms of they can over the air deploy software updates to all their vehicles, which is markedly different than every other automaker, which takes years to update a piece of software.
Starting point is 01:00:04 And so, and that's reflected in everything that's the final product. That's reflected in really how slowly they adapt to the times. And to be clear, I'm not saying being a hummingbird is the goal either. It's like, you don't want a heartbeat that's so fast. It's like you're just freaking out. But it is a measure of health. You should have a healthy heartbeat. It's up to for people listening to this side with that means,
Starting point is 01:00:24 but it has to be healthy. It has to be reasonable, because otherwise you're just gonna be frustrated because that's how you build software. You make mistakes, you roll it out, you live with it, you see what it feels like and say, oh God, that was a terrible idea. Oh my gosh, this could be even better if we did why, right?
Starting point is 01:00:38 You turn the crank and then the more you do that, the faster you get ahead of your competitors ultimately, because it's rate of change, right? Delta V, right? How fast are you moving? Well, within a year you're gonna be miles away by the time they catch up with you, right? Like that's the way it works.
Starting point is 01:00:53 And plus users, like as a software developer, I love software that's constantly changing because I know in our stand people get super pissed off when like, oh, they changed the software on me. How dare they? I'm like, yes, change the software. Change it all the time, man. That's what makes this stuff great is that it can be changed so rapidly and become something
Starting point is 01:01:12 that is greater than it is now. Now, granted, there's some changes that suck. I admit, I've seen them many times. But in general, it's like, that's what makes software cool, right? It's that it is so malleable. Like fighting that is like weird to me because it's like, well, you're fighting the essence of the thing that you're building. That doesn't make sense.
Starting point is 01:01:28 You want to really embrace that, not to be a hummingbird, but embrace it to a healthy cycle of your heartbeat. You talk about that people really don't change. It's true. That's why I probably, a lot of the stuff you're right about in your blog will remain true. There's a flip side of the comment. People don't change. So investing and understanding people is like learning unix in 1970 because nothing has changed.
Starting point is 01:01:52 Right? Like all those things you've learned about people will still be valid 30, 40 years from now. Whereas if you learn the latest JavaScript framework, that's going to be good for like two years, right? Exactly. Exactly. So, but if you look at the future of programming, so there's a people component,
Starting point is 01:02:06 but there's also the technology itself. Do you, what do you see as the future of programming? Will it change significantly or as far as you can tell, people are ultimately programming and so it will not, it's not something that you foresee changing and then you fund them out the way. Well, you've got to go look back on sort of the basics of programming. And one of the things that always shocked me is like source control. Like I didn't learn anything about source control. I'm like, I graduated from college in 1992. But I remember hearing from people like, it was ladies like 1998, 1999,
Starting point is 01:02:41 like even maybe today, they're not learning source control. And to me, it's like, today, they're not learning source control. And to me, it's like, well, how can you not learn source control? That is so fundamental to working with other programmers, working in a way that you don't lose your work, just basic software, the bed, literal bedrock software development is source control. Now, you compare it today like GitHub, right? Microsoft Broad GitHub, which I think was an incredibly smart
Starting point is 01:03:00 acquisition move on their part. Now, they have anybody who wants reasonable source control to go send go sign them and GitHub is all set up for you, right? There's tons of walkthroughs, tons of tutorials. So from the concept of like has programming advanced from say 1999, it's like, well, hell, we have GitHub. I mean, my God, yes, right? Like it's massively advanced over over what it was. Now as to whether programming is significantly different, I'm going to say no, but I think the baseline of what we view is like fundamentals will continue to go up and actually get better, like source control.
Starting point is 01:03:32 For example, that's one of the fundamentals that has gotten, I mean, hundreds of orders of magnitude better than it was 10, 20 years ago. So those are the fundamentals. Let me introduce two things that maybe you can comment on. So one is mobile phones. So that could fundamentally transform what programming is, or maybe not, maybe you can comment on that.
Starting point is 01:03:55 And the other one is artificial intelligence, which promises to, in some ways, to do some of the programming for you is one way to think about it. So it's really what a programmer is is using the intelligence that's inside your skull to do something useful. The hope with artificial intelligence is that it does some of the useful parts for you that you don't have to think about it. So do you see smartphones, the fact that everybody has one and they are getting more and more powerful as potentially changing programming? And do and more powerful as potentially changing programming. And do you see AI as potentially changing programming?
Starting point is 01:04:29 Oh, okay, so that's good. So smart phones have definitely changed. I mean, since, you know, I guess 2010, this one, they really started getting super popular. I mean, in the last eight years, the world has literally changed, right? Like everybody carries a computer around and that's normal. I mean, that is such a huge change in society. I think we're still dealing with a lot of the positive negative ramifications of that, right? Like everybody's connected all the time, everybody's on the computer all the time. That was my dream world as a geek, right? But it's like,
Starting point is 01:04:56 be careful what you ask for, right? Like, wow, now everybody has a computer. It's not quite the utopia that we thought it would be, right? Computers can be used for a lot of stuff that's not necessarily great. So to me, that's the central focus of the smartphone is just that it puts a computer in front of everyone, granted a small touch screen, small-ish, touch screen computer. But as for programming, like, I don't know, I don't think that I've kind of over time come to subscribe to the Unix view of the world when it comes to
Starting point is 01:05:21 programming. It's like, you want to teach these basic command line things. And that is just what programming is going to be for, I think a long, long time. I don't think there's any magical, like visual programming that's going to happen. I just, I don't know, over time, I've become a believer in that Unix philosophy of just, you know, they kind of had to write with Unix.
Starting point is 01:05:41 That's going to be the way it is for a long, long time. And we'll continue to, like I said, raise the baseline. The tools will get better, it'll get simpler, but it's still fundamentally gonna be command line tools, you know, fancy IDs. That's kind of it for the foreseeable future. I'm not seeing any visual programming stuff on the rise and because you can think like,
Starting point is 01:05:58 what do you do on a smartphone that will be directly analogous to programming? Like I'm trying to think, right? Like, and there's really not much. So not necessarily analogous to programming, but the kind of things that the kind of programs you would need to write might need to be very different. Yeah.
Starting point is 01:06:23 And the kind of languages, I mean, but I probably also subscribed to the same, just because everything in this world might be written in JavaScript. Oh, yeah, that's definitely happening. I mean, discourse is a bet. Discourse itself, JavaScript is another bet on that side of the table. And I still can't believe that.
Starting point is 01:06:39 So I would say smartphones have mostly a cultural shift more than a programming shift. Now, your other question was about artificial intelligence and like, sort of advice is predicting what you're gonna do. And I do think there's some strength to that. I think artificial intelligence kind of overselling it in terms of what it's doing. It's more like people are predictable, right?
Starting point is 01:06:54 People do the same things. Like, let me give you an example. One check we put into a discourse that's in a lot of big commercial websites is say you log in from New York City. Yeah. And then an hour later, you log in from San Francisco. It's like, well, that's interesting.
Starting point is 01:07:11 How did you get from New York to San Francisco in one hour? So at that point, you're like, okay, this is a suspicious log in at that point. So we would alert you, it's like, okay, but that's not AI, right? That's just a heuristic of like, how did you in one hour get 2,000 miles, right? That doesn't, I mean, you can how did you in one hour get 2,000 miles? Right? That doesn't mean you can grab maybe you're on a VPN. There's other ways to
Starting point is 01:07:28 happen, but that's just a basic prediction based on the idea that people pretty much don't move around that much like they may travel occasionally, but like nobody I mean unless you're a traveling salesman that's literally traveling the world every day like there's so much repetition and and predictability in terms of things you're going to do. And I think good software anticipates your needs. Like, for example, Google, I think it's called Google Now, or whatever that Google thing is, it predicts your commute
Starting point is 01:07:51 and predicts based on your phone location. Like, where are you every day? Well, that's probably where you work. That kind of stuff. I do think computers can get a lot better at that, but I hesitate to call it like full-blown AI. It's just computers getting better at like, first of all, they have a ton of it
Starting point is 01:08:04 because everybody has a smartphone. Now, I'm saying we have all this data that we didn't have before about location, about communication, and feeding that into some basic heuristics and maybe some fancy algorithms that turn it into predictions of anticipating your needs, like a friend would, right? Like, oh, hey, I see your home, would you like some dinner, right?
Starting point is 01:08:22 Like, let's go get some food because that's usually what we do this time of day, right? And the context of actually the active programming, do you see IDEs improving and making the life of programming is better? I do think that is possible, because there's a lot of repetition in programming, right? Oh, you know, Clippy would be the bad example of, oh, I see it, it looks like you're writing a for loop. But there are patterns in code, right?
Starting point is 01:08:43 And actually libraries are kind of like that, right? Like rather than go, you know, code up your own HTTP request library, it's like, well, you'd use one of the existing ones that we have. That's already a troubleshot, right? Like it's not AI per se, it's just, you know, building better Lego bricks, bigger Lego bricks
Starting point is 01:09:01 that have more functionality in them. So people don't have to worry about the little of the stuff as much anymore. Like WordPress, for example, to me, is like, a tool for somebody who isn't a programmer bigger Lego bricks that have more functionality in them, so people don't have to worry about the low level stuff as much anymore. Wordpress, for example, to me, is a tool for somebody who isn't a programmer to do something, I mean, you can turn Wordpress into anything. It's kind of crazy actually through Prologans, right?
Starting point is 01:09:15 And that's not programming per se. It's just Lego bricks stacking Wordpress elements, right? And a little bit of configuration glue. So I would say maybe in a broader sense, what I'm seeing, they'll be more gluing and less like actual programming. And that's a good thing, right? Because most of the stuff you need is kind of out there already. You said 1970s Unix DCPHB and these kind of old remnants of the early birth of programming remaining with us for a long time. Like you said, Unix in itself.
Starting point is 01:09:51 Do you see ultimately, you know, this stuff just being there out of momentum? I kind of do. I mean, I was a big believer in Windows early on and I was a big, you know, I was like, Unix, what a waste of time. But over time, I've completely flipped on that where I was like a Unix for the waste of time, but over time I've completely flipped on that where I was like, okay, the Unix guys were right, and pretty much Microsoft and Windows were kind of wrong, at least on the server side.
Starting point is 01:10:11 Now on the desktop, right, you need a GUI, you know what stuff, and you have the two philosophies, like Apple, built on Unix effectively Darwin, and on the desktop is a slightly different story, but on the server side where you're gonna be programming. Now it's a question where the programming's gonna be, I was just gonna be a lot more like client side programming
Starting point is 01:10:26 because technically, discourse is client side programming. The way you get discourse, we deliver a big ball of JavaScript, which is the next queue locally. So we're really using a lot more local computing power. We'll still retrieve the data. Obviously, we have to display the posts on the screen and so forth. But in terms of like sorting and a lot of the basic stuff, we're using the host processor.
Starting point is 01:10:44 But to the extent that a lot of programming basic stuff, we're using the host processor. But to the extent that a lot of programming is still going to be server side, I would say, yeah, the Unix philosophy definitely won. And there'll be different veneers over Unix. But it's still, if you peel away one or two layers, it's going to be Unix safe for a long day. I think Unix won. I mean, so definitively.
Starting point is 01:11:01 It's interesting to hear you say that because you've done so much excellent work on the Microsoft and side in terms of backend development. Cool. So what's the future hold for Jeff Atwood? I mean, the discourse, continuing the discourse in trying to improve conversation on the web. Well, discourse is what I believe is an originally called a five year project. They're really quickly revised that to a 10 year project.
Starting point is 01:11:24 So we're, we started in early 2013, this we launched the first version. So we're still, you know, five years in. This is the part where it starts getting good. Like we have a good product now, discourse. There's any, any project you build in software, it takes three years to build what you wanted to build anyway. Like V1 is going to be terrible, which it was,
Starting point is 01:11:41 but you ship it anyway, because that's how you get better at stuff. It's about turning the crank. It's not but you ship it anyway, because that's how you get better at stuff. It's about turning the crank. It's not about V1 being perfect, because that's ridiculous. It's about V1, then let's get really good at V1.1, 1.2, 1.3. How fast can we iterate? I think we're iterating crazy on discourse at the point that it's a really good product. Now, we have serious momentum. My original vision was, I want to be the WordPress of discussion, meaning someone came to
Starting point is 01:12:04 you and said, I want to start a blog, although the very question is kind of archaic now. It's like who actually blogs anymore, but I wanted the answer to that to be, it would be WordPress normally, because that's the obvious choice for blogging most of the time. But if someone said, hey, I want to, I need a group of people to get together and do something. The answer should be discourse, right? That should be the default answer for people. Because open source is free, doesn't cost you anything.
Starting point is 01:12:29 You control it, you can run it. Your minimum server cost for discourse is five bucks a month at this point. They actually got the VPS prices down. It used to be $10 a month for one gigabyte a ram, which we are dependent, we have a kind of heavy stack. Like there's a lot of stuff in discourse. You need Postgres, you need Redis, you need Ruby Unrails,
Starting point is 01:12:49 you need a sidekick for scheduling. It's not a trivial amount of stuff, because we were architected for like, look, we're building for the next 10 years. I don't care about shared PHP hosting. That's not my model. My idea is like, hey, eventually this is gonna be very cheap for everybody and I wanna build it right.
Starting point is 01:13:04 Using again, you know, higher bigger building block levels, right, eventually this is going to be very cheap for everybody. And I want to build it right using, again, you know, higher, bigger building block levels, right, that have more requirements. And there's a WordPress model of WordPress.org, WordPress.com. Is there a central hosting for discourse or no? There is. We're not strictly segmenting into the open source versus the commercial side. We have a hosting business. That's how discourse makes money as we host discourse instances.
Starting point is 01:13:24 And we have really close relationship with our customers of the symbiosis of them giving us feedback on the product. We definitely wait feedback from customers a lot heavier than feedback from somebody who just wanders by and gives feedback. But that's where we make all our money. But we don't have a strict division. We encourage people to use discourse like the whole point is that it's free, right? You're anybody can set it up. I don't want to be the only person that hosts this course that's absolutely not the goal, but it is a primary way for us to build a business and it's actually kind of a great business. I mean, the business is going really, really well in terms of hosting.
Starting point is 01:13:56 So I used to work at Google Research as a company that's basically funded on advertisement. So it's Facebook. When let me ask if you can comment on it. I think advertisement is best. So you'd be extremely critical on what ads are, but at its best, it's actually serving you. In a sense, it's giving you, it's connecting you to what you would want to explore.
Starting point is 01:14:21 So it's like related posts, the related content, it's the same. That's the best of advertisement. So this course is connecting people based on their interests. It seems like a place where advertisement at its best could actually serve the users. Is that something that you're considering thinking about as a way to bring to financially support the platform? That's interesting because I actually have a contrarian view of advertising, which I kind of agree with you. I recently installed that blocker reluctantly because I don't like to do that,
Starting point is 01:14:53 but the performance of the ads, man, they're so heavy now and it's just crazy. So it's almost like a performance argument more than I actually am pro ads. And I have a contrarian view point, I agree with you. If you do ads right it's charming you stuff you would be interested in anyway. I don't mind that that actually is kind of a good thing. So plus I think it's it's rational to want to support the people that are doing this work through seeing their ads and but that said I run ad block now which I I didn't want to do but I was convinced by all these articles like 30 40 megabytes of stuff,
Starting point is 01:15:25 just to serve you ads. Yeah, it feels like ads now are like the experts exchange of whenever you start your stack of those. It's a little bit, it's all there's so many companies in the ad tech that it's embarrassing. Like, you can do that. If you see those logo charts of like just the whole page, it's like, you can't even see them. They're so small. There's so many companies in the space. But since you brought it up, I do want to point out that very, very few discourse sites actually run using an ad-supported model. It's not effective. Like, it's too diluted, it's too weird,
Starting point is 01:15:53 it doesn't pay well, and like users hate it. So it's a combination of like users hate it, it doesn't actually work that well in practice. Like in theory, yes, I agree with you. If you had clean, fast ads that were exactly the stuff you would be interested in, awesome, we're so far from that though, right? Like, Google doesn't okay, yes, I agree with you. If you had clean, fast ads that were exactly the stuff you would be interested in, awesome. We're so far from that though, right?
Starting point is 01:16:07 Like Google doesn't okay, John, they retargeting and stuff like that. But in the real world, discourse sites rarely can make ads work. It just doesn't work for so many reasons. But you know what does work is subscriptions, Patreon, affiliate codes for like Amazon. I was like, oh, here's a cool yo-yo click
Starting point is 01:16:28 and then you click and go to Amazon, they get a small percentage of that, which is fair, I think, because you saw the yo-yo on that site and you click through and you bought it, right? That's fair for them to get 5% of that or 2% of that, whatever it is. Those things definitely work.
Starting point is 01:16:41 In fact, a site that I used to participate in a lot, I helped the owner, one of the things I got them switched to discourse, I basically paid them to switch to discourse because I was like, look, you guys got to switch. I can't come here anymore on the Starables software. But I was like, look, and on top of that, you're serving people ads that they hate, you should just go full on Patreon because he had a little bit of Patreon, go full on Patreon, do the Amazon affiliates thing for any Amazon links that you've posted, and just do that, and just triple down on that stuff. That's worked really well for them, and this creator in particular.
Starting point is 01:17:12 That stuff works, but traditional ads definitely not working, at least on discourse. Last question. You've created the code keyboard. I've programmed most of my adult life in a Kinesis keyboard. I've one most of my adult life in a Kinesis keyboard. I've one upstairs now. Can you describe what a mechanical keyboard is? And why is it something that makes you happy?
Starting point is 01:17:32 Well, you know, this is another fetish item really. Like, it's not required. You can do programming on any kind of keyboard, right? Even like an on-screen keyboard. Oh, God, that's terrifying, right? But you could. Touch. I mean, if you look back to the early days,
Starting point is 01:17:44 competing there were chick-let keyboards, which are, I mean, those are awful, right? But what's. I mean, if you look back to the early days, competing there were chiclet keyboards, which are, I mean, those are awful, right? But what's a chiclet keyboard? Oh, God. Okay. Well, it's just like thin rubber membranes. Oh, the rubber ones, oh no. Super bad, right? Yeah.
Starting point is 01:17:54 So it's a fetish item. All that really says is, look, I care really about keyboards, because the keyboard is the primary method of communication with computer, right? So it's just like having a nice mic for this podcast. You want a nice keyboard, right? Because it has very tactile feel I can tell exactly when I press the key. I get that little click. So oh, and it feels
Starting point is 01:18:11 good. And it's also kind of a fetish item. It's like, wow, I care enough about programming that I care about the tool, the primary tool that I use to communicate with the computer, make sure it's as good as it feels good to use for me. And like, I can be very productive with it. So to be honest, it's a little bit of a fetish item, but a good one. It indicates that you're serious and indicates you're interested. It indicates that you care about the fundamentals because you know what makes you a good programmer? Being able to type really fast, right? This is true, right?
Starting point is 01:18:36 So a core skill is just being able to type fast enough to get your ideas out of your head into the code base. So just practicing your typing can make you a better programmer. It is also something that makes you, well, makes you enjoy typing, correct? They actually act something about the process. I got to play piano. It's tactile. The tactile feel that ultimately feeds the passion makes you happy. Right. No, totally. That's it. I mean, and it's funny because our artisanal keyboards have exploded, like, a masterop has gone ballistic with this stuff. There's probably like 500 keyboard projects
Starting point is 01:19:11 on a masterop alone. And there's some other guy I've fallen on Twitter, I used to write for this, the site, the tech report, way back in the day. And he's like every week, he's just posting like what I call keyboard porn of like, just cool keyboards. Oh my God, that's really cool, right?
Starting point is 01:19:22 Like, that's like how many keyboards this guy have? Right? It's got like me with yo-yo's. How many right? That's like how many keyboards this guy have, right? It's got me with yo-yo's. How many yo-yo's do you have? How many do you need? Well, technically one, but I like a lot. I don't know why. So same thing with keyboards.
Starting point is 01:19:32 So yeah, they're awesome. Like I highly recommend anybody who doesn't have a mechanical to research it, look into it and see what you like. And it's ultimately a fetish item, but I think these sort of items, these religious artifacts that we have are part of what makes us human, like that part is important. It's kind of what makes life worth living as a...
Starting point is 01:19:52 It's not necessary in the strictest sense, but ain't nothing necessary if you think about it, right? Yeah, why not? So sure. Jeff, thank you so much for talking to me. Yeah, you're welcome. Thanks for having me. you

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.