Life in Colour - 18: From Lost Style to Loving Colour: My Story

Episode Date: August 12, 2025

In this deeply personal episode, I take you behind the scenes of how Loving Colour came to life — a journey that began when I lost my sense of style as a new stay-at-home mum. I share the m...oment I realised I wanted to do something for myself again, fuelled by a lifelong love of fashion. From starting with a humble blog and Instagram page, to launching my online clothing store I Choose Me, and eventually designing my own slow fashion label, I open up about the excitement, the trials, and the heartbreak that came with it all. You’ll hear the tough decision I made to close that chapter — the tears, the lessons, and the surprising clarity that followed — and how it all led to the creation of Loving Colour. This is a story about passion, resilience, and finding your way back to what lights you up. Want to learn more about seasonal colour analysis? Get my free Find My Colours Guide. A step by step starter guide to discovering your colour palette @ https://www.lovingcolour.au/findmycolours Or want to know your perfect colour palette now? Purchase a Virtual Colour Analysis with me to find out exactly which colours light you up! Go to https://www.lovingcolour.au/colouranalysis Follow along on Instagram: https://instagram.com/lovingcolour__

Transcript
Discussion (0)
Starting point is 00:00:00 Welcome to Life in Color, the podcast where we dive into the real, raw and wonderfully colorful aspects of life. I'm your host, Ashley, and I'm here to explore the ins and outs of seasonal color analysis, navigating motherhood, thriving in your 40s and beyond, and embracing health and wellness with a healthy dose of humor. Join me as we uncover the secrets behind finding your perfect palette, share stories of the joys and challenges of being a mom. And from practical tips to heartfelt conversations, life in color is your space to laugh, learn, and live life unapologetically in all of its colorful hues. So grab your favorite drink, settle in and let's add some color to this adventure that we call
Starting point is 00:00:37 Life. Welcome to Life in Color. Hey, everyone and welcome to this week's episode of Life in Color. I hope you've had a great week so far. Now, we've been together for a little while on these episodes. I'm not quite sure when this is going to go out, so I'm not going to say the number. But we've been together a little while now, and we've been talking about all things, style and color and morning routines.
Starting point is 00:01:03 and I've interviewed some amazing people. I thought it was about time maybe that I gave you a little bit more background about me. So especially for those who you're not really sure of who I am, like maybe you found me on Apple Podcasts or you don't follow me on social media. You might be wondering exactly my background and who I am. I think that when you become a mum, obviously your style can change quite a bit. I decided I always wanted to be a stay-at-home mum. And I was a full-time stay-at-home mum for about 10.
Starting point is 00:01:33 years I want to say, I think, before I started having a business. And your style does change. And I think for a little while, it took me a while to obviously, you know, I was feeding for a long time. So then I was in, I got sick of wearing the maternity clothes or the clothes that I could feed in. And so I remember going out and buying a few, like almost what would be classified, I guess, as a mini capsule wardrobe because I couldn't fit back into my old clothes. It took me, I think it took me about nine months before I could get back into my jeans. after having my oldest. And I remember feeling a little lost with my style as to, A, what suited me now, but also what suited my lifestyle now.
Starting point is 00:02:15 And bit by bit, slowly by slowly, I built up a wardrobe that I really enjoyed wearing. I can't, looking back at photos now, I can definitely see the colours that I was not supposed to be wearing. But I can also see how I styled them in a way to make the best of it. and to make the most out of it, I, you know, used a lot of different scarves. I used a lot of accessories then to kind of create outfits and add that extra flare that I think I was probably missing from when I was working. So I felt by finding my style again, I felt that I had come to a point in my life where
Starting point is 00:02:52 I wanted to start doing something again for me. And because of my background, as I was client service and managing campaigns and all that kind of thing and I used to do quite a bit of writing. I was like, oh, I'll start maybe a blog or an Instagram page. And that's where my, for those who have known me for a really long time, that's where I choose me came from. It started as an Instagram page first. And I'd always wanted to have, I'd been mulling over in my mind for a little time about having my own clothing store. And my husband and I had a discussion about that. And we were like, you know, financially we really can't do it right now. So maybe just start by doing a blog because we don't have to spend any money on that.
Starting point is 00:03:30 And so that's what I did. And I started my Instagram page and it was showing like makeup and makeup tutorials. And I wasn't allergic to anything at this point, which was awesome because I could use any products I liked, which was fab. But if you scroll right the way back on my Instagram now, those original posts are still there. I haven't taken them off because I feel like my Instagram page is a highlight reel of the journey that I have personally gone on to get where I am to. day. And so I kept those there. And so, yeah, there are some really dodgy pictures. I think I even put one up of like a squashed lipstick that my toddler had gotten hold of, like one of my favorite lipsticks and he'd squashed it and put it all over the place and everything. So I started off doing
Starting point is 00:04:17 that. And then a few years later, when we did have the funds in 2019, I decided to start, I choose me as an online clothing store for busy mums. Basically, for the timeline that I had of where I was feeling a little bit lost and a little bit frumpy and not really sure of what to wear, that was what that store was all about. And I loved it. I had so much fun. And I spent $3,000 on that very first collection.
Starting point is 00:04:50 And there was a street that you could go to, you know, nobody, nobody in the industry. would help you with that. I remember looking everywhere of like, where do I go to get wholesale clothing and get a wholesale account and all of these kinds of things in order to start by choose me. And I had absolutely no idea. I still to this day can't remember how I found out about the street in Sydney that had all the wholesale businesses on. And I went there one day and I had a look around and then I went back another day with the intention of buying. And we'd agreed, my husband and I had agreed that I had $3,000 out of our savings to start this business and that I would create my own website and we would do a photo shoot and that's
Starting point is 00:05:39 where I would invest in money and was getting a proper photo shoot done, everything else I would do myself. And I went and I, some places wouldn't serve me because they didn't know what, who I was, where I was or somebody else in my area had that particular brand. And so I wasn't allowed to be a stockist of them, even if I was online. And then I went into this shop, which actually, she became really lovely. But at the time of that first day, it wasn't so lovely. And I told her that I was new to it. And I was looking at, you know, there were racks upon racks of all of these clothes. And I'm like, what colors do I go for? And so at that time, I went for the more, which obviously I'm not
Starting point is 00:06:19 for anymore, but like the more colors that I guess were more on trend for one of a better way of saying it because that's what I felt I had to do. And she started laughing at me. And I remember thinking, oh my goodness, have I chosen the wrong thing? Like, and I facetimed my mom from the store. And I showed her these coatigans that I had found. And I could have gone really safe with the colors and sort of gone the more neutrals. And I tried on the grey and I was like, you know what, Mom, it's just, it's a little boring. And I thought, you know what, I'm going to take a gamble and I will choose the mustard. Which looking back, oh my lord, even though it was definitely like, like how burgundy is in this year, it was in that year. It was around, but nowhere near as much as the
Starting point is 00:07:06 burgundy, but it was a gamble. And I chose the mustard yellow and then I chose like this latte color or mokker. That's right. I called it mocker when I put it up on the website. And I'd never done this before. Like I'd worked in clothing stores and everything. And I had a lot of retail experience. Like all through uni, I worked at pharmacies. I worked at gift shops. I did work in retail and I knew that I could sell. That was something that I knew that I could do with my eyes closed. However, this was different because you're selling online on a website. People can't touch it and feel it. So you have to describe in the descriptions and everything of what it is like and how it's feels and what you can wear it with and all that kind of thing because you can't physically
Starting point is 00:07:48 talk to your customer. So Econ was still quite new at that time. And so I got in the car and I'd bought, they were called Delato pants. They're the skinniest of skinniest pants, but everyone loved them. And I was like, okay, and I'm thinking, I don't have a marketing budget. I knew nothing about Facebook ads then, like nothing. And I contacted a couple of people to like influences. Could I send a parcel? And they were like, no, you have to pay me, which I totally understand why. But back then I didn't.
Starting point is 00:08:23 And then this fabulous lady, very big shout out to Claire, who she used to be the Kmart lover. And she's now, I'm pretty sure she's life with Claire on Instagram. She is just the loveliest lady. So make sure you go and follow her. She said yes to receiving a parcel. And so I sent her a whole outfit. And this outfit, I remember getting back in that car in this street.
Starting point is 00:08:49 And I called my husband in tears saying, oh my gosh, I'm overwhelmed. What have I done? Like I've spent all of the money. What have I done? He's like, no, no, no, no, it'll be fine. And then I pulled in the drive and I got all the clothes out of the car. Luckily, I had a really, I do because with three kids and all that crap that they have. I have a big car.
Starting point is 00:09:08 And he looked at me. And look, he is the most, he's my biggest cheerleader. He's the biggest support ever. and he always has supported me in every single crazy dream and business I have ever had. And I've had so many different ideas over the years. Like I am a true entrepreneur. Our ideas never stop. Never.
Starting point is 00:09:25 That's a whole other podcast episode though. So I got out of the car and I unpacked the bags, which are huge. Like they were bigger than my toddler. And he said, now you just need to sell it. And I was like, uh-huh. And so I figured out pricing on my own tags, putting it on the website, how to use Shopify, Instagram, everything. And Claire, God love her.
Starting point is 00:09:51 I had about two or three hundred followers probably at that time. And she not only received it and posted it, she did a try on. And she talked through the three items that I'd sent her. I sent her the dilatto legs in black. And then I sent her a basic white. top, a long sleeve white top from memory. Or maybe it was short sleeve. No, it was short sleeve. That's right. It was a little eyes short sleeve t-shirt. And then the mustard coat again. And I had gone live
Starting point is 00:10:27 24 hours before, I want to say, yeah, I had gone live 24 hours before. And I'd had a couple of sales from friends and family being supportive, which was so, so lovely. And hearing that to Ching, if you've ever heard it, like the Spotify to Ching, it is still, even today if I hear that, I'm like, oh my gosh, I'm so happy for that person who's just got that cheching because that is someone who has bought their things. And she posted and then I couldn't keep up with the number of followers that I was getting. It was just like you just scroll through them. That feeling of all of these people just starting to follow me was more than enough. I was just like, this is just amazing and phenomenal. And then the orders started coming in and the Chechings started
Starting point is 00:11:13 coming in again and again and again. And I remember thinking, my goodness, like this is just phenomenal. And that mustard coat again sold out. And I didn't realize at the time that you had to tick the box that said that once you're out of stock, please don't keep selling it. I don't think I've, I don't even know who I told that. I would say my best mate, my mom and dad and probably my husband knows about this. Anyway, so I didn't know that. that and the orders kept coming in. And luckily, when I went in, I was like, I started to look at filling orders. I'm like, I don't have enough stock.
Starting point is 00:11:53 So then the panic started. Luckily, the supplier still had enough. So I turned that off. And then the people who were still hitting the site from her stories that she tagged me in and said where I was from, they then started buying the Mokka one. And then that one sold out. And I'd literally bought, so when you go and you buy wholesale, you buy generally in packs. Sorry, this has become very much about this, but I think all of you would be interested to hear
Starting point is 00:12:20 about the journey of how I've got to where I am. And this is a really big part of it. So you buy in packs and you have sizes. And from memory, there was six in each pack maybe, six or eight. And there would be four like small mediums and then there would be four medium largest. and I think maybe in the Kodigans, I'd bought two packs of each. And they sold out really quickly. Within 24 hours of Claire posting, I had 34 orders, which was just, I couldn't believe it.
Starting point is 00:12:57 I was on cloud nine. But then I had to get these orders out. And they weren't just for the Kodgans. They were buying the full outfit that she had posted. And that was my first lesson of like, wow. What an influencer, especially back then, what an influencer could do. I do think it's changed a little bit now. But what they could do for your business and how them promoting it.
Starting point is 00:13:21 And she did it literally out of the kindness of her heart. And I, yeah, I was always forever indebted and grateful to Claire for starting my journey and my business journey. And my husband, he had to fly to the US for work. And I had three small kids. It was I launched. It was the 4th of July, technically that I launched, like to friends and family. It was the 5th of July.
Starting point is 00:13:48 It fully went live. And he was going to the US and I had kids on school holidays, hadn't planned that. And yet, you know what? I always seemed to do a launch on school holidays. It just must be my thing without even realizing. And I had all these orders. And it was my best mate who turned up and was like, come on, let's do this together. And at that point, I was in a tiny room in our house.
Starting point is 00:14:09 we'd swapped offices because I was like, well, you're in the office all the time. I'm taking over your office. And so I took over what was then, which is now his study. I took it over. And everything was laid out, all of the orders. And I would do handwritten thank you notes to everybody and thanking them. And I would list out everything that they had bought because I wanted them to know that I had looked at their specific order.
Starting point is 00:14:32 It wasn't generic. And I always had this in my idea that when I sent out the parcels, I wanted them to be like old school parcels. So we would wrap them in tissue and then we would wrap them in like brown paper and tie it with string and they looked so, so pretty. But it just took so much time. So with the brown paper, that went by the wayside quite quickly because I just couldn't keep up. And so we'd wrap that and then we'd get all of the parcels and we got them delivered. And that was the start of I choose me.
Starting point is 00:15:03 That's how it started. And then I did local pop-ups and I became quite well known in the local area for that. And then the bushfires hit. It was the 2019, 2020 bushfires and that hit. And so I kind of stopped for a while because it just didn't feel like the right time to post. And then COVID hit. And I was like, I remember thinking I have all this stock. I'm still a really baby business.
Starting point is 00:15:28 I've been in business for seven, eight months. Oh my gosh. What am I going to do? Is this the end? And that then lockdown. started and people started buying and I bought these pants and they were like lounge pants and I named them after my best mate, the Louisa lounge pants. And I don't know how many pairs she had in her wardrobe. I doubt should still have them anymore because obviously it's so many years later.
Starting point is 00:15:54 But the Louisa lounge pants and I did this deal with the Louisa lounge pant and a long sleeved white top. And I had the lounge pant. I'm pretty sure in navy and black. What else did I have in? I had navy and black. And then I had like a couple of leopard prints. And then there's another color that I'm missing, but I can't remember what it is. And I did this fabulous deal. And that went off. It just went nuts. And by then I'd learned how to, I was learning how to do ads and I put ads behind it. And it just, I just kept selling out again and again and again. And so that was how I survived COVID. Now, was I making any money? No. I really wasn't making money, but I was happy and I was learning the business and I was doing
Starting point is 00:16:44 something for me and I was showing my kids about being like an entrepreneurial kind of thing of what you can do from home and what was possible. But then I got on the merry ground of what it is to them be in a business where your model is to have new arrivals every single week. And I realized that that wasn't what I wanted. And I carried on and I was really enjoying it, but I was doing these collections, but then sometimes the ads wouldn't work and you were spending all this money on ads. And I employed an ad agency that literally, I think that was almost the beginning of the end for I choose me for me because I spent thousands and I mean thousands and thousands. And I kept this guilt with me for a really long time of how much money I had spent on this. And it took me a long time to get
Starting point is 00:17:35 over it, I would say even till last year. So it took a really, really long time to get over that. And they killed the business. It drained it. The ads didn't work. I lost a lot of money. And then I didn't like having new arrivals every week. I was like, no, I'm on this hamster wheel that I can't get off. And if my customers haven't bought the current collection, maybe because they don't like it, I then need to buy new things because then maybe they're like the new things. And then I started buying things that were so outside of what my style was. And I thought I had to do that. And I understand that that stores do.
Starting point is 00:18:09 You have to buy a variety of styles and shapes and everything because of what your customers want. But what I had forgotten was the fact that I started at a store based on my style for people who liked my style. And I'd forgotten that. And I'd veered away from that. And then I got on this hamster store. And then I started to get a bit anxious about it all. And then the really big second lockdown, the really long like five. six months one that we had in 2021 started. And I put the business on hold because I was homeschooling
Starting point is 00:18:43 three kids for like six months. And the stress was just too much. It was just too much. And so in that time, I was like, okay, what am I going to do? And I didn't really know. And so towards the end of 2021, I was like, okay, I will, I've always wanted to have my own t-shirts. I'll, I've always wanted to have my own t-shirts. start my own t-shirt line. And so I did a range of choose t-tees. And I did choose kind, choose happy, choose joy and choose love. And they were in four different colors. And they did really well. They did really well once I had reduced the price. Because again, I just wasn't sure with pricing. And I probably looking back, I spent too much money on buying them, which then meant the price had to be higher in order for me to recoup like a profit on them. But I really, I still have
Starting point is 00:19:32 those t-shirts, I still wear them. You'd see me wear them. And I, I love them and I chose the colors that I liked. It was a blush pink and it was like a petrol kind of blue and a jade green and then a white. And people still wear them to this day. Like I've even, I've got local customers who I've been out and about and still wear them and I've been on calls with friends and they've been wearing them when they've jumped on. And yeah, it's, it's really quite wonderful when you see someone wearing something you've created. And then I just sort of realized that being in this fast fashion thing was not what I wanted anymore. And so that I was going to close essentially what was I choose me. And I was like, I really want to go into slow fashion and I want to be a designer of my own dresses.
Starting point is 00:20:21 And so that's what I did. That's what I did next. And so it was a whole new learning curve journey again of finding somebody to do the patterns for me, finding a manufacturer again, no one would tell you anything. And so that's what I did. And that was where Dora and Isabel was born, because I didn't want to keep the same name because it was two very different businesses. And Dora and Isabel is a family name. It's my grandmother's name. And I liked the fact that I was creating classic dresses. They were called, let me see if I can remember them all. They were called Audrey after Audrey Hepburn, Grace after Grace Kelly, Jackie, after Jackie Kennedy. And my goodness, what was the last one? Grace, Audrey, Jackie. And for the life of me,
Starting point is 00:21:10 I cannot remember the final one. So I have to think about that. I might even cut that bit out. And I did that for a while and I loved the process of designing and choosing the colours and the dresses. I love those dresses. And just yesterday, I was in my office and my daughter looked out the window and she's like, hey, mum, our next door neighbor's wearing your dress. She's wearing the grace. And I looked out the window. And sure enough, there she was in the blue grace dress. And so that gave me a real thrill. And when I went to one of my daughter's cheerleading things, competitions, I was walking in the entrance and I looked up and I designed all of, I, I designed two patterns as well, so they were 100% to me.
Starting point is 00:21:54 Nobody else had these fabric patterns and they were printed in barley and they were ethically printed and everything. It was with like proper dyes and everything. It was just so beautifully done. And the rayon fabric that I had chosen was just the most exquisitely soft rayon fabric. And the dresses, because I wanted full skirts in them so that when you moved, they swished and when you turned around, they like they twirled with you. They moved with you.
Starting point is 00:22:21 I spent a lot of money on them because I wanted that quality to be there. I didn't want to skimp and I didn't want to necessarily have all these seams. I wanted them to just be like one bit of fabric. So yeah, they're really, really special dresses. And when I walked in, there was a lady wearing the teardrop fabric, which was like a really dark winter kind of purply navy with like a magenta teardrop on it. And she was wearing it. And I went up and I said, excuse me, I just.
Starting point is 00:22:51 wanted to say hi to let you know that I'm the designer of your dress. That's my brand that you're wearing. And she was like, oh my gosh, really? She said, I love it. And I'm like, I'm so thrilled that you love it. And she's like, I have two of them. She said, when are you bringing me out more? And I said, actually, you know what? It was my first and last collection because that it got to a point what I hadn't realized with manufacturing, cost started to go up because of obviously with COVID and everything went up and it was just the stress of it. Stress of manufacturing was really, really hard and it wasn't something that I enjoyed the process of.
Starting point is 00:23:27 And so letting go of a business, funnily enough, letting go is much harder than starting one because you have, when people in a normal job, if you don't enjoy it anymore, you can leave a job and say to people, actually, I didn't really like it. I didn't like the people or I didn't like the work. When it's your own business, people tend to have this assumption that you have failed. And whilst that collection financially, I didn't get the rewards from it, I sold nearly every single one. And then the ones that I had left, I donated to a domestic violence shelter. And that they sent me an email saying, that's their Christmas present.
Starting point is 00:24:04 We've kept them because they're such beautiful dresses. We've kept them. And we're giving them to them as their Christmas gift. And so when I reduced them to sell them, seeing I saw them, seeing I saw them, that lady, it was about two weeks after, I'd, like, done the final sale and I'd reduce them. That, to me, was the success. The fact that even to this day, there are hundreds and hundreds of women out there wearing dresses that I have designed myself and I've designed the fabric print. And they're wearing them and they're loving them. And one of my biggest rewards and
Starting point is 00:24:43 successes of that business. Do you know I did not have one return? And I would, I let people return when it was on sale. I didn't have one out of the hundreds and hundreds of dresses that I sold. And that came down to the fact that the pattern and the grading of the sizes was spot on and the fit was spot on. And the fabric didn't shrink in the wash. It just, it was just fabulous. And so that to me was my lasting legacy with that business was the fact that there are all these women out there wearing my dresses. And to this day, I still love that. The funny fact is, I haven't worn them since. They're in my wardrobe. Now, some of them are so not my color, which is something that I have learned afterwards. And I knew that some of them weren't my color when I started,
Starting point is 00:25:34 when I manufactured them. But I have one of each of them pretty much. I've kept the tear drop one. I've kept the tear drop one, even though I would never wear it. I've kept it because it's just too dark and intense on me. But it's just one of those things that I'm really proud that I did it. And it was all of this, I think, has been a learning curve because I learned so much about fit and color and fashion and style. And I came back a bit more to me. And then when I closed that, I had no idea where I was going to next. And my entire family, this probably part of the story you do know. I started to question why I couldn't wear black. I started to question why a caramel or tan color made me look yellow. And I couldn't understand it. And I started researching.
Starting point is 00:26:20 And then my entire family came down sick with the flu. And I was the only one who didn't get it. And they were all like really, really, really sick. And I was only, what, 11, 12 weeks post-historectomy, I think. And I was like, I'd already decided to close before my history. No, it must be further than that. Was it further than that? No, it must have been further than that. I can't remember. Maybe it's two years, maybe it was three years. Anyway, and I was watching YouTube late one night because I had to do my rounds as I called it. I was like a nurse doing rounds and doing all their different medications and everything. And I knew I couldn't go to sleep yet because they needed one more before everyone could like for the rest of the night so it was close to midnight and I was on
Starting point is 00:27:12 YouTube and I saw this thing color analysis and like I had heard of it but I didn't know a huge amount about it and it was like the missing piece of the puzzle fell into place and I was like that's it that that's what I want to do and so I spent the next however many months learning everything that I could learn about color analysis and obviously I already I skipped a major bit that I'm a trained makeup artist. That was before I choose me. Was it before I choose me? Yes, that was before I choose me.
Starting point is 00:27:45 That's a whole other thing. But yes, I'm a qualified makeup artist. See, I told you I've done lots of different things. And so I'd learn a lot about color theory from being a makeup artist. And so I had that basis already. And then I had the basis of the fact that I'd loved fashion and style and color my entire life. And then I had it from I choose me and learning about color. and then from learning about it from Dora and Isabel.
Starting point is 00:28:08 So when I discover color analysis, I was like, that's what I want to do. I want people to know the colors that they should be wearing because it is such a game changer. You can wear the right style skirt. You can wear a beautiful blazer. You can wear an evening gown. You can wear all these different things. You can wear active wear. But if you're wearing the wrong colors, you're never going to fully get the proper wow factor out of it.
Starting point is 00:28:34 and to you, when I say wow factor, it's what it does for you, rather than draining you or making you look tired or making you look sick like that. Caramel does for me, it's more about finding those colors that light you up from the inside out. You don't need to wear makeup. They're just, everyone's just like, wow, you look amazing. Like you look so good. I love that color on you.
Starting point is 00:28:56 And that was the missing piece of the puzzle. And so the time that I took then to learn everything and I am self-taught and I'm really proud of being self-taught because I spent hours and hours and hours and days learning everything and the pallets that I give to my clients, they are curated by me. They're not ones that have been purchased in a pre-packaged from anywhere else that, and I'm not saying that other people can't do that. You can. But I wanted mine to be the knowledge that I had, that I had created them myself and that those particular palettes are true to me and what I've learnt. You know, every colour analysis, the shades of potentially within them, some of them are
Starting point is 00:29:42 going to be slightly different because some people might not include, say, a red in theirs or they might decide that they want to have more blue in theirs. It's very different when you come to your colour palettes. But I wanted ones that were based on the knowledge that I had, and that I had learnt and I could say, no, that's my proprietary property. I've created those. And I just spent, I spent months putting those together to make sure I had exactly the right colours for each particular palette and that they were spot on and that they were correct. And then I went to Spotlight with my daughter and I bought all the in-person colours.
Starting point is 00:30:26 And that's been a process like I still add to them the in-person drapes that I have. because I'll be like, oh, actually I want to add this color to that or this palette needs a few more colors because I've added so many to like soft autumn. I need some more to be in cool summer. And the variation and the shades are so subtle and none of them are marked. Like none of them have their names on them. And I have them like when I was first learning them, I had them on a sheet of paper so I knew exactly which color palette and I would spend time allocating them to which palette I knew that they were when I bought the fabrics. And now when I have in-person clients, they're like, how do you remember them? And I said, I just know them.
Starting point is 00:31:05 I know color inside out, back to front, upside down. You name it. I know it. And it feels like something that I've come home to. I feel like I'm now doing the one thing that I was really always meant to do. And the beauty of this is that with the color collective that I have, which is a year old today, this is the day that I'm recording it. It's happy birthday to the color.
Starting point is 00:31:28 collected. And that's where all that knowledge of everything comes in, being a makeup artist, being a color expert, being style and fashion and all of my knowledge that's come from the clothing businesses, but even from like literally when I was little of how to put an outfit together and how to style something, it's all come together. And I think I really am the happiest I've ever been in business. When I have to take time out because something in my personal life pulls me. I miss it and I can't wait to come back to it. And I love answering the questions of my clients and my members and I love it when they send me pictures of like I wore this today. And I had so many compliments and I would never have worn this yellow before. And I didn't know that that suited me
Starting point is 00:32:11 or I didn't know how to put that outfit together or they asked me a question in the color collective. Like I've got a really important event. You know, I take that as an honor that I have been trusted to help them find items for really important events. And I don't take that lightly. And it just means the world to me of like, this is what I wore to the wedding of my child and you help me choose it. And I just love what I do, which is why it's called loving color. That's where the name comes from. I went back and forth trying to choose a name for this business. And I finally decided it on a flight on the way back from the US. And I'd had a few people say to me, You sure about it?
Starting point is 00:32:50 Like, I think you can maybe do a bit better. And at the end of the day, I was like, no, this is the right name because it literally sums it up. I love color. And that's what I'm about. And that's what I stand for. And that's where I came to for my business today. And I just, it just lights me up from the inside out.
Starting point is 00:33:08 So not only from the colors, but from what I do. And it brings me so much joy and so much happiness. So thank you for joining me today on this very long episode of detailing how, loving color came to be in the journey of how my love of fashion and style and makeup and beauty and clothes and color make me who I am today so that I can help you look amazing and feel happy and joyous in the colors and the clothes that you wear. So that's my journey. If you have listened to this and you are so sparked with interest about wanting to know more about a color analysis, then make sure to head to LovingColor.A.U.
Starting point is 00:33:51 And go to the virtual color analysis tab. I do do in person as well. I don't do them as often. So if you do what one, send me a DM on Instagram, which is Loving Color double underscore. Otherwise, I'll put all of the details in the show notes of where you can find me. Thank you so much for joining me today. This has actually been a really fun episode to record
Starting point is 00:34:10 because it also shows to me how far I've come and what I have achieved in my life. So thank you for letting me share this with you today. Take care. Have a great rest of your week. And I will catch you in next week's episode. See you later. Bye.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.