Life Wide Open with CboysTV - The Muscle on Going To Jail, Losing His Father, & Finding A Mentor

Episode Date: April 16, 2024

 In today's episode Keaton Hoskins, AKA The Muscle, Joins the boys and talks about Mastering Strangers, The Importance of Mentorship, Boob Jobs in Utah, Going to jail, How losing his father affected him, Writing a book, and much more. Keatons a super inspiring dude who loves to help people become better versions of themselves, listen up and enjoy. Sign up for a one-dollar-per-month trial period at https://www.shopify.com/wideopen Get 15% off OneSkin with the code WIDEOPEN at https://www.oneskin.co/ #oneskinpod #ad Follow us on Instagram @cboystv and @lifewideopenpodcast To watch the podcast on YouTube: https://bit.ly/LifeWideOpenYT Don’t forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/LifeWideOpenWithCboysTV If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/LifeWideOpenWithCboysTV You can also check out our main YouTube channel CboysTV: https://www.youtube.com/c/CboysTV Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome back to the Life Wide Open podcast. We got Keaton Hoskins sitting over here. You guys might know him as The Muscle. You recognize them from Instagram or his TV show, The Diesel Brothers. You're a motivational speaker and author. Just an all-around cool guy. So we're stoked to have you on the podcast. Thanks, man.

I'm excited to be here. We were pretty concerned after yesterday. We didn't know if you and Ryan maybe had some beef. You guys were kind of in the back of the race button up against each other. Dude, I was out there. You were in front of me and I was like, I could accidentally spin him out. right now and i was like but we got business lay we got the podcast coming i can't risk that also i didn't want to get the shit kicked out of me so you know what dude i would have been fine with it i was

waiting i had i think i had two really close calls where somebody about me i don't know it was you or somebody else and they spun me pretty bad but i recovered both times i thought for sure i was going into the helicopter that's what i was worried about it was a risky spot yeah they parked the helicopter in the middle of the field like there wasn't a race going on around the thing for sure dude being that there was a helicopter on the line and like that was like a huge you know prize for like everyone else in there but you already have a helicopter so was that was that even obviously it'd be sick to win it yeah i so cleetus and i actually talked before the race uh and i was like bro what's the cash buy out here because i not that i don't want the helicopter but i don't i'm too big for it oh that too so it would

it would lift me up because i think the lift power's like 500 pounds right and i'm at 500, but there's also what's called a center of gravity in helicopters, which most people don't know. So you can't have a certain weight on side to side. So like on smaller helicopters, there's a weight limit on a seat per side. Yeah, per side. And the weight limit on that is 230 pounds. How much are you? I'm like 280. How tall are you? 6.3. God, you're a big dude. So the muscle. Where'd that name come from? I'm so glad you ask. because hopefully your listeners aren't like, who's this douchebag that named himself the muscle?

So we started our TV show forever and ever and ever ago. But before we had our TV show, we were just doing social media like trying to make social media go big. We were really one of the first ones that went big on Facebook. We started a truck page called Diesel Trucks for Sell. It's actually still up. And it connected everybody in the United States that wanted to buy and sell trucks. You and HeavyD.

Heavy D diesel Dave and then Red Beard. Yep. We started making content that went viral. That's actually how we got our TV show. Well, on one of the very first videos, I had built a truck that we had cut in half and made six doors. And it was a monster. It was like 900 horsepower on 40s. And we were doing donuts in a circle around Diesel Dave. And I didn't have a nickname, right? So Diesel Dave was like, I'm here with heavy D and the muscle. Like he's the one that name. Yeah, he named me. And then we. put it out and it went really, really viral. So Dave's like, hey, bro, that's, you're the muscle. That's your name now. Yeah. So that's where it came from. Dude, we were just on a podcast with Grindhard, Plumman Co, the YouTube channel.

And one of the guys, Ethan had a show, he didn't even say what network it was on, but he had a discovery TV show before the YouTube channel too, but you know how it is with the producers, how they like come in there and they like try and make something that's not how it is. and they make a character out of something that is not their real personality. And so we had the same thing where we filmed like a pilot episode. And they tried giving me the name dougy. He could have been dougy for the rest of his life.

I'm calling you doogie. The muscle's a sick name. Like you can't complain about that and it's fitting. Here's the thing though. When you go anywhere and that's what, because people think you named yourself, right? Like heavy D named himself. So that's kind of D.

Oh, he told me he didn't. But, like, dude, the thing is, is, like, the muscle really does sound douchey. Like, it's like, this doucheback called himself the muscle. But that's not why. It wasn't because I was big. It was because when shit needed to get done, they would call me into muscle through and get it done. That's why. Because, like, even now, people are like, oh, you're this, this big fat guy.

You're not even, you call yourself the muscle. I'm like, dude, that's not even why they fucking call me. Can I swear on your pocket? Yeah, yeah, of course. That's not even why they fucking call me the muscle. They call me the muscle because when shit. needs to get done, I have to fucking come in and muscle it and get it done. Like shake some guys up or what? Well, I mean, anything. Like if there was a real, if there was a real negotiation that needed

to happen, right, I'm the one that came in. If there was somebody who owed us money, it's like, dude, you owe us money, you need to get us paid, whatever. If there was a deal that needed to get pushed through, if there was employees that weren't doing what they were supposed to do and they didn't listen to anybody. Yeah, it's like, dude, this guy's going to come through and muscle it and get it done. Makes sense. I would shit my pants if you came up and started shaking me down. So that's where it came from. But dude it is always a battle for me because i think it's dushy like dude if somebody was like that's the muscle i'd be like the fun like that's so stupid so i now tell people like i know where i'm at when i hear hey what's up keaton i know it's somebody who knows me or if it's like it's the muscle

i'm like that's a man you know well sorry to introduce you like that no you're good you're good because everybody introduced me i mean that's what my brand is and i get it and i love it i love my brand i just i always like to tell people like hey man before we even start a podcast because the first thing they're in here who's this muscle guy yeah you know i'm like listen i already know it's dushy but that's my brand so that's what it is if it means anything yeah i think it's a great name thank you man i appreciate it our name's pretty uh you can make fun of it pretty easily yeah and we we didn't pick our name either i mean grant put that as a youtube channel yeah and then it it what does it stand for so the town we're from is cormor and we were just that starts with a sea yeah starts with

I would have guessed Q. No, Cormorant, yeah. Okay. And we were just always hanging out and like neighboring town kids would come and they just grouped us as one. Like the C-boys. Oh, I'm going to hang out with the C-boys today. We're going dirt bike and we're doing whatever. Yeah.

And then made the channel just C-boys TV is going to be a TV show on just for sure. It's hanging out. And now we're, and people think we were just like, we're the C-boys. And this is our crew, you know, this is our gang, which is not really. It does. It kind of feels dushy, right? It does. It's like, it's easy to make fun of it.

So, yeah, we feel you on that. The one we get now is when everyone goes, well, what happens when you guys grow up? Are you going to be the C men? Yeah. So many people. And every time somebody says it, they think they're the first person to come up with that. And it's like, well, it would be pretty funny. Like at age 40, yeah, I was going to say, when you guys are like 50 and they're like,

the C boys is like, wait, what? They're all 50. What do you mean the C boys? Yeah, maybe we actually will. It'd be kind of funny. It would have to be. It would have to be, yeah, it would have to be C-Men. Yeah, the C-Men.

Yeah, it's the only way to go. We make, like, a pact with our followers that at this date, when we're all this age, the YouTube channel name is getting changed to seamen. Has to. Dude, the retention. They'd be staying at 15 years, like, I'm ready for this, you know? How many is there of you guys in your group? So there's, like, five original C-boys, I guess you could say. And then Evan, who was deathly afraid of the house.

helicopter who you got on. He just knocked on the door, didn't he? Yeah. Yeah, they just came back from whatever they were doing. He was kind of like the sixth edition to it and then we've got kind of just a team now of a bunch of other people that helped make the videos. But it's, it's tough because like there is a lot of us, you know, like the Diesel Brothers, but you guys all kind of have your own brands and personalities now. But did you kind of run into that like at the time when you guys were like rolling around? It's like a pack. Yeah. In fact, dude, I'll tell you guys this and take this to your graves you will always be better in groups than you will individually you always see take bands for example right like bands get together they create this great shit

music content whatever and then there's usually a fight and they split up and they always try to do their own thing and it's just it's never the same thing and for us because diesel dave and heavy d and myself like we're best friends we hang out all the time it wasn't ever an issue there was one time where we had an issue and you know it was like maybe we are going to go our own separate ways but even with heavy d doing his youtube channel which i don't want to really be a part of we're still very very tight-knit like when people calling hey the diesel brothers like that's that's who we are and that's what we do even though we all have a little bit separate stuff but i'll tell you guys best advice i'll give you always stay together smash the bullshit

because there will be bullshit, especially as you guys get older, your power will be in your group. It will not be individually. Even if one rises to more fame, it will still burn out in a way that it wouldn't have if you guys stay together. Because there's so many individuals here that each person has a demographic that follows everybody.

Yeah. Right? Like I have a huge demographic that follows me and now they follow Dave and they would. wouldn't otherwise. And Dave has a huge demographic people that follow him that wouldn't follow me otherwise. And if we split, we start to lose that type of a demographic. Right. No, that's some awesome advice. And we do realize that actually. And we're going on eight years of doing this. And we've seen that with other groups. And I think that's been,

you know, a major part as to our success is we all respect each and every one of us. And we all know that someone brings something different to the table. And it's the dynamic that really creates You guys are really smart. One of the guys that I watch do it. The opposite of what I'm talking about is Richard Rawlins. You know, him and Aaron. When they started Gas Monkey Garage, it was him and he sucked. And then he brought in Aaron, and him and Aaron were great together.

And then they split, and Aaron, because of fighting, Aaron tried to do his own thing, fell off. Richard has fallen off. I mean, I know he's still, like, semi-something, but, dude, they would have been so much more powerful together than if they wouldn't have split 100% yeah you see that all the time yep and it's just tough though with when you get you know people's lives continue to get a little bit more tricky with families and then you got egos and then people people in their ear that's what i think is one of the biggest well and the other guy in your year the other thing is money the other thing is money like you have to understand what everybody in the group's value is and everybody's value is different you know like

I'm the first to admit, heavy D's value when it came to TV was greater than mine. And I was okay with getting paid less because he was greater in his value as for what he brought. And that's a hard thing for some people. You know, like you see the TV show Friends. All of them make a ton of money, but they definitely make different amounts of money. But when they negotiated in their contracts, they negotiated to be very similar. And they made a pact. They were like, hey, we're never going to.

leave this and it's one of the reasons why that's one of the biggest sitcoms in the world and still to this day is watched because of that that whole idea and if you get every individual on the team and every individual understands what they bring and then and this is one of the most this is one of the things I teach people a lot the universal law is that everybody wants one thing everybody every single person wants to feel important like every person you'll ever meet in your life and the truth is if you understand that principle you'll be successful as shit but if you get into a place where people are paid separately and there's this issue and that issue as long as you continue as a group to make every individual feel important you will continue to grow and grow and grow and you guys will be huge like i'm telling you the next five years for you guys is going to be insane as long as you stick to that you stick together you make sure each one of you feel important from each other right and i'm telling you do you do you you'll exponentially grow. Do you also think that when there's different like pace structures like that too,

there becomes like less resent because it's like you also kind of know, you know, if everyone's doing or getting paid the exact same but the workload is not the same, then that will kind of tear people apart to even more than money. We'll do the hard thing is and it goes back to that universal principle, everybody thinks they're important and everybody thinks that they're the driver. Like no matter who it is, right? if you watched our TV show, you know that Heavy D.D. is the guy, right? And then you know that Diesel Dave is the next guy. And then you know that the muscle is the next guy. Well, dude, if I went

in there and I was like, dude, I'm just as important as you, I should be being paid what you're getting paid. Well, that causes Riff. It just does. And then I go, fuck you. I'm out of here. And then all of a sudden, it's just you two. And it doesn't work as well. It just doesn't. I mean, dude, Dave and I, Heavy D and I literally just had this conversation. We were at the UFC fights with Dana White and Donald Trump and we were backstage and literally both of us were at the same time we're like dude we're so much more powerful together than when we are separate because there's so many things that we can bring to the table that Dave may make three million dollars by himself and I may make three million dollars by myself but together we can make 10 million dollars so there's that's what you

have to understand and the more you understand that especially as a unit like you guys have and you have a lot a lot of personalities make it really really hard but if you do this principle, you have the opportunity to go one way or the other. You're going to get the shit kicked out of you. You're going to stick together and you're going to rise or you're going to get the shit kicked out of you. You're going to split and then everybody's going to do way less than what was possible. I agree completely. I do too. And we always try and remember that. Well, we do remember that. And that's, you know, what's kind of just made our group, group successful and stay together. But when you speak, you have so much, like, wisdom behind what you're saying. Like, have you always been

that way? Like, how did you get to this point? No. So, um, most of your listeners probably don't know all the things that I do. Um, I've been an entrepreneur for a really long time. I've built a ton of businesses. It's actually funny. A lot of people always are like, well, you're, you only made it because you were on a TV show. I'm like, I was a millionaire before we got to a TV show. I had built nine companies before the TV show had ever started. Within the last five years, I've honed in on personal development, which is the number one key to success period across the board. And in doing, that I have learned really, really important principles. Like one of the most important principles you guys can learn. There was a kid, he was interviewing Warren Buffett, which I'm not a

huge fan of Warren Buffett. I think he's a slave to money even though he has a ton of money. But he was interviewing him. He said, hey, what would be your number one advice to young people wanting to make it? And Warren Buffett said, you need to focus on personal development and in personal development, you need to focus on your ability to communicate. Like, communication is everything. The way you portray a message is everything. If I have a vision and I can't communicate, I'm never going to get it done. If I'm a dipshit and I can communicate, I can still make a ton of money and a ton of success. So about five years ago, I decided, you know what, dude, I'm kind of a dip shit. Like, I'm just not that great, you know. I was like, I'm going to go very, very hard in investing in my

personal growth. And so I did that. And I hired a mentor. And I did. And I did. And I did. as much as I could. And over the last five years, I have by 10x my ability to do anything across the board. And one of those is communicate. You know, my ability to speak is because I've worked so hard and invested so much into being able to sit down with any person at any time and communicate very adequately my message. One of the best things I could tell any young person who wants to be successful outside of communication and it still falls in the line of communication. is you should learn how to master a stranger. Most people are like, I don't know what that means, master a stranger.

Your ability to walk up to somebody at any point and master a stranger is your ability to network, make money, be successful, create a vision, get them to do whatever it is that your interaction is supposed to do. And so again, like those kinds of things, I was like, dude, I want to be good at that. Dude, one of the reasons that Dave, Heavy D brings me around so much is because he's horrible at that. He's horrible at mastering a stranger. He's actually horrible at interacting.

You guys probably have seen that. Like he really struggles, unless it's like a one-on-one. He's really great one-on-one, but he struggles in like crowds. He has a lot of social anxiety. And so he's always like, hey, man, can you come to this event? Can you, I want everybody to feel welcome. I want everybody to be happy. Have a really good time.

And he knows, like, my ability to step in a room with a hundred strangers and make them all feel the way that they want to feel. I'm really good at. So he's always like, hey, dude, I need you to come out. You need to come do whatever. When you say master a stranger, so you haven't met Ken over here. Like what would be like an opening, I guess, conversation? You go up to him and you say, hey, man, like what's going on with your shirt, life wide open?

Yeah. Like, what's your foot in the door? Really, really easy. And this is actually just a playbook that you can use for everything. If I get, if I just start it, you guys won't know why I'm doing what I'm doing. So I give you a quick playbook and it's really simple. So everybody, and this goes back again I'll probably talk about this a few times

But the universal law of everybody wants to feel important Like everybody in your life wants to feel important It's why they have the job they have the car they have Think about it The people you know who have the Camaro right Their name is Camaro Tim Or the guy who drives the GTR He's at car meets

He's like check out my car Why? It's not because, yeah He's usually a douche bag It's not because his car's fucking cool It's because that's what makes him feel important So that's what he clings to Yeah

So you understand the law right so I meet, what did you say your name is? Ken. So I meet him and instead of immediately doing what every person does, which is tell you how important I am. Now think about yesterday, right, we met all kinds of cool influencers and celebrities. Everybody there wanted to tell you how cool they were. I got a YouTube channel. I got this. I got this. They want to tell you how important they are. Well, if you walk into the room and you meet a stranger and the first thing you do is introduce yourself and you go, I'm just going to listen to you. Let me listen. And then when you listen, they're going to tell you what makes them feel important.

And then when they tell you, fucking lean into that. Ken tells me he has this freaking sick motorcycle, right? And that's what makes him feel important. Well, then that's where my conversation is headed. You know what's so cool about you, Ken, is that that motorcycle is this year. And what's so cool is it's rare that you have it and you're a good driver. Then you start talking about what makes him feel important. And also, boom, you've mastered that interaction.

And it's a stranger who you don't know. And the thing is, is this principle applies to the relationships you have, not just strangers. It just helps you when you're talking to strangers. Yeah. So I sit down with him and we talk for two minutes and it's a majority of him talking. I'm fucking listening. I was going to say that.

People like to be listened to. Yes. If you came in and you talk to him the whole two minutes, they'd be like, well, that was cool, but we don't have any connection. But if someone, if you speak to someone, the person who's speaking feels like they have the connection, which is cool. percent dude and the thing is is like the a lot of people always like want to bring value right if you don't have any money everybody thinks it's hard to bring value it's not hard to bring value find

out what's rare what's rare is fucking listening go into a room and listen to somebody for the first time in their life they meet somebody who's listening to them right why do people pay for therapists because therapists just listen to them like I'm paying you so you can hear me therapists don't they're all over the place but they sit there and they take notes and they listen to you why do you pay 250 bucks an hour because he's fucking listening to me right you almost like work it out in your own head just like telling somebody exactly exactly and so for me that's what i tell people like if you want to be rare you want to make an impression on somebody you want to master a stranger just walk up to somebody in confidence and listen to what they have to say and then find the points right and it would take

me five minutes to talk to him to find out what makes him feel important what he likes what he's interested in without me talk i don't need to say anything and then once i find it i go oh let me lean into that because it makes him feel important and then he leaves there and he goes fuck that dude was cool that dude was cool as shit and it was simple simple so that's the recipe yep were you pretty good at like talking to girls too i know i was married now yeah i was i was really really good with that that that was that that path i got uh i got divorced when i was 27 28 and and it was like at a hype of our famous it was i was making money i was instagram famous tv famous So it was really easy to like get a date.

Well, I dated a ton and I never, ever wanted to have an awkward moment. So I got really good at talking with girls, you know, interactions with them and getting them to do whatever I wanted, right? Like, hey, man, this is what I want. This is what we're going to do. But that eventually that sent me down the path of like, dude, I should be able to do that with anybody, not just a girl that I want to date. I should be able to do that with every single person I have an interaction with. There is something to be said about being able to, like, kind of get past the small talk side of things with people, you know, because then that's just like base level.

Yeah. And then you get into like the nitty gritty of like an actual conversation. And it's the worst, dude. I've been saying that for a long time. It's something that I've wanted to be better at is cutting out the, hey man, how are you? Good. How are you? Sweet, man.

What's you been doing? Like it just never goes anywhere. So that's something I've been trying to learn later. Dude, a good example. I knew a lot of the guys there yesterday, but I didn't know everybody. and that was my first time having a conversation with Travis Pistrana. I did this exact same thing with Travis yesterday. I was like, dude, so awesome that you're here.

Like, what do you do to prepare for a race, right? And I'm asking him all kinds of things. What makes Travis feel important? Well, dude, he's a racer. He's a freaking stunt guy. He's crazy. So I'm sitting there listening and listening to him. I'm just like, dude, it's such an honor that I even get to come out here and race with you today.

Like he was blown away, right? Same thing with Tanner. I sat with Tanner for 20 minutes and I was like, so, dude, what do I need to know about racing? Like, this is my first real race. I'm a driver and I ride everything. But like, what's, you know, and I just sat there and listened. Yeah. And created a great relationship.

So you said that you'd started like nine businesses. What were some of those businesses? So I built, started, launched, whatever you want to call it, over 30 companies. when I was your start when you were young yeah yeah so when I was 21 so I was a missionary I was a Mormon missionary I came back from my mission at 21 and my father passed away about three months later my dad was like the whole 9 to 5 401k retire at 65 that whole mentality go to school get a degree and he was like that's the safe route that's how he taught me the whole way up right and when he got sick the last few years he was the CEO of a big company

actually but he just threw him to the wind they're just like you're you're sick we don't want you anymore and and all the sudden i think he realized like oh shit what i've been preaching isn't real and i saw that i was like you know what man i'm not going to do that route i'm going to do whatever i want i can't really work for anybody i just can't do that you know so i began to start businesses one of my first businesses uh was uh it was called mofit it stood for mobile fitness i started personal training. I launched a personal training fitness piece into a gym, and then the owner kind of wanted to like do some weird shit. So I bounced. And I took like five of the trainers that were there. And I was like, listen, here's what we're going to do. We're going to go to people's

houses and we're going to train them in their house. And we're going to bring the equipment to do that whole thing. So I had like five, five personal trainers that worked for me, like eight to 10 hours a day like they were just doing crazy amounts of training then from there i actually bought a gym um and then from there my my uh i i have really good teeth i don't know why i have good teeth but yeah those are no braces no no i've never really had a cavity i haven't either same yeah so so i had been paying dental insurance forever and ever i went into the dentist like i hadn't been in for like eight years i went in they're like yeah everything looks great man, nothing. We just did a cleaning. And it was like $250. And I was like, wait, wait, wait, wait.

I've been paying dental insurance for eight years. And I came in and everything's good and you charged me $250. Yeah. This is stupid. So I was like, you know what, dude, I'm going to start a dental office. So I told the dentist there. I was like, hey, would you ever be interested in launching a dental office where I ran the business and you just were the dentist? And he was like, sure, what do you talk? I was 23, 24. Um, I was with my brothers. Um, and we actually, actually decided like, hey, let's go in. Let's get this dentist to like work for us. Let's build a business with him. And I just told him, I was like, we're not going to take dental insurance. We're just going to do payments. So when someone rolls in, because dental insurance

is total bullshit for everybody listening. And like, dental insurance is bullshit. You shouldn't be paying for dental insurance. But so I went in and I was like, we're doing, we're getting rid of that. We're getting rid of it. And we're going to, when people come in, we're going to create a payment structure. So we would have people roll into the dental office. We'd have the dentist look at them and go, dude, it looks like you got 12 grand worth of work. Well, dude, even with dental insurance, they pay for like $2,500. That's it. Like, you don't get very much. Yeah. And then you're like, well, that's it. Everything else is out of my pocket. So most people choose to pull their teeth, which is cheap. It's like, three, four, five hundred bucks or whatever to pull a tooth. There's like,

just pull it out. I can't, I don't have the money to get it fixed. So what we do is we bring people in. We'd give them their little like, hey, man, you got a lot of work. We got to do it's 12 grand, yada, yada, yada, but we will sign a contract with you for 15 months and you can make monthly payments. So a guy that had $12,000 with work, it was like, oh, 700 bucks a month, that's doable. I can do that. I launched that business and we did great. It was phenomenal. And then about six months later, I took my first wife in to get her boobs done. Okay. And a little bit of money and you were like, yeah, I mean, yeah, I've always made pretty good money. But we went in there and I'm just like, I feel like this doctor doesn't know what the hell he's doing. I think he could

do a lot more, you know? Just a fun fact, the number one and two places in the United States for plastic surgery is Miami and Utah. Really? Utah. It seems like a Utah thing. Dude, Utah, have you guys been out there? But you've only been with us like one or two times. You haven't been out there a lot, have you? A couple times. There's a lot of beautiful women. There is. It's because they spend a lot of money on their face. their boobs, they're whatever. Like, they spend a lot of money. So anyways, I'm in there with the doctor and I'm like, hey, dude,

would you ever be interested in working together? You do all the surgery. Let me run the business. Same thing with my brothers. Same thing. And he was like, yeah, but what you don't understand is that most women that want to get breast augmentation are between 18 and 25 and they don't have any money. So I'm like, okay, cool.

What if we finance it? What if we do payments? So I launched this business. It was literally. get your boobs done, and it's $300 a month. Wow. And all, I could see that. Oh, dude, it blew up.

We had, I think we had like 60 people get a breast augmentation month one. Wow. It was crazy. So from there, I realized that I could build businesses. And then I started a energy drink company, social media company, a supplement company, actually, the one I started, I just sold recently. I started a marketing company. I started a detail company.

I mean, dude, the list is long to the point where I don't even remember everything. And most of them, I never, I never spend any money to start. Do you, do you build them up and sell them then? Because, like, how can you run all those? So that's the thing. That's why people ask me to mentor them because they want to know how I was able to do it. Most people don't realize that if you really want to blow your business up, you need to build infrastructure. Right.

Most people think of business and they go, oh, shit, I'm going to start a restaurant. And I'm going to be the janitor and the waitress and the CP. and you got to build infrastructure. Yeah. Every one of my companies, I would hire people to put in the roles that needed to get done. Like, do you imagine if I was in the office with a 19-year-old girl, like, hey, let's look at your breast and let's get your breast augmentation. Yeah, probably, probably wouldn't work. That's weird.

So I had to have a whole staff. Right. And then I don't want to run the business. So I have to hire a CEO. So now all of a sudden you start putting in infrastructure and you become the business owner at 30,000 feet rather than the business owner that's like, hey, man, I'm here to do the dishes. Yeah. That's how you do it. how do you find the right people hard that's one of the hardest things you'll ever learn in building

anything is finding the right people kind of what we're running into now dude it's so hard but and this is why again why i mentor people so much because there's always an answer it's just usually not what you want to hear and i'll tell you it may not be what you guys want to hear the reason it's hard for you to find people is because your leadership ability like you are a direct reflection of your company and your employees and I have people all the time oh but I go through employees I my employees don't do this they don't do that and I go well it's because you're not a good leader like truthfully it's you must create in yourself a better leader and a better leader creates better employees and better people right you could literally take a gypsy off the

street and put them into your infrastructure if you are a good leader and get them to become whatever it is that you want to what you want to so what makes a good leader Oh, that's a long, long list. But I'll give you one. I'll just give you one, predictability. You know what you're going to get. Yes. So when I was really young, I played football. I played a little football in college. And I remember listening to, I don't, I don't even remember who it was, but I said, what makes a good coach? And actually, I think it was my football coach. And he said a predictable coach. And I remember thinking, like, well, I don't want you to be predictable because then they know what plays were running but I didn't understand the whole thing predictability builds a

foundation upon where people can build themselves so if I become predictable I allow everybody in my whole faculty in my whole infrastructure to understand the principle that this will always be no matter what one of the worst things you can have as a leader is someone who is emotionally driven right like what what mood is he in today what are we getting to day exactly exactly like I was even talking with Roman Atwood when we were on the boat and he's like oh man we have so much trouble with our employees and I said I said is it because you try to be a friend rather than a boss he's like yeah absolutely and I said well a friend is not predictable a boss should be a leader should be predictable the more predictability I give you the more you can base everything you're doing

and then build so so when you got somebody who's like they're all over the place it's because they don't have a fucking clue where you are right but when I come in and I set boundaries and I live die by that shit and no matter what comes my way you know that what you already know the decisions i'm going to make right like if i'm a fucking idiot he's going to fire me he's not going to come in and go oh he's having a good day he's not going to fire me today he's not going to come in pissed at his wife and fire everybody no matter how good they are he is a predictable human being the greatest leader in the world will always be the most predictable no matter what comes no matter what circumstance and that's how they build what they want to build with employees galore.

Man, I had a boss that was, like, so unpredictable. Yep. Like the opposite of what you're saying. You never knew what you were going to get. And it was terrifying. And it was chaos probably. Chaos. Oh, I mean, yeah, I mean, a bunch of employees coming in and out.

Yep. Also hard work. But, dude, like, every day, just like shaking in my boots, he'd fly in or driving in his truck. I'm like, oh, fuck. Yeah. What are I in trouble? for now. Yeah. And dude, how do you ever build rapport? How do you build respect? How do you build trust? You can't

build any of that if it's not predictable. It's the same thing in a marriage. Are you guys married? No. I'll tell you, you carry this over as a father and as a husband. If you seek to be a good father, if you seek to be a good husband, you have to be predictable. You have to be in a place where you build a foundation of predictability. I always give a, I always give a story. There was a man. He was with his young child and they were out on the beach and they were flying a kite and the young child says or no the dad says the child do you know what makes the kite fly and you know the boy like all of us is like well it's the wind right the wind makes the kite fly and the dad's like no it's not the it's not the wind and and the boy goes yes it is the wind without the wind we this wouldn't fly and he goes okay let go the string

what does he do he let's go the string and the kite crashes he goes go grab the string again grabs a string, kite takes off again. He was teaching him the lesson of predictability. That string is what allows everything to do its job. It's predictable. It's what holds everything down to allow the kite itself to actually fly. So when you build a business, you build a family, you want to build a better leader,

you have to find someone who can look at themselves and go, where am I not predictable and where must I become predictable? That's what I need to work on. And then you watch the people who are under your employee, they get better. You watch people coming into your infrastructure. They know, like they're set up and then they can build. We all know that every new hire is never going to crush. But if every new hire has a foundation to build, they will crush.

And that foundation is predictability. What do you say to like the kids that are watching right now and they don't know, you know, what they want to do with their life? You know, they might have some interest in different avenues, but they know they don't want to be like the normal nine to fiver, but also maybe go to college. You know, there's a lot of uncertainty. What do you have to say to kids like that?

I don't know where we as a society took in this like, hey man, this is how you do it. Go to school, get a degree, get a job, work up in the job, retire. I don't know where we picked that up, but I fucking hate it. I hate it. The truth is, is we're all individuals with capabilities far greater. than what we understand. Even as far as you guys have come, you don't really understand your capabilities. And you will over time. But if I could, if I had a microphone and I could talk to every

young kid, woman or man, don't care, I would tell them you should do everything. You should say yes to everything. And through saying yes and experiencing things, you're going to find out what you love. And then you're going to find out what lights your soul on fire. And when you find out what that is, that's what you should chase and you should chase it until the fucking day you die and when you do that that's when you'll make a ton of money you'll be happy you'll be successful you'll do every single thing you ever want to do i mean like look at you guys you guys could have done a nine to five but you didn't you decided to do something that you love and it has taken off and it lights you on fire like you your guys is youtube isn't you guys sitting around going hey man what should we do

today it's like dude that looks fun as shit let's do that yeah that makes me excited that's fun that lights my soul on fire and you know what's so cool about your youtube is like you can see it you convey it in your youtube it's like these guys are out riding snowmills on water no why look at every one of them they're all enjoying the shit out of this more than you guys are watching it yeah we say yes to everything too you have to we still like we're down to try everything and everything yeah so that's what I would say, man, for those listeners that I don't know what I want to do, let me tell you what not to do. Don't do what everybody else is telling you to do. Don't go to college. Like I'm very, I do not like college. I think college is a huge waste on everything. It's so, it's so crazy to me

when I come in and say to somebody, hey man, so I'm a mentor and I can mentor people. I can show you how to get what you want out of this life. And then I can say, this is how much it costs to work with me and people are, oh, I could never spend that. But you spent 50 grand on college to get your generals done and leave and go work at Burger King. That's fucking insanity to me, dude. That's what you think is okay because you were programmed to think like, oh, well, dude, I don't know what I'm going to do. So I'm just going to go start spending money, get in a ton of debt, go to school. And then when I get out of school, I'm just probably going to start a job. I could have started and built my way up without school altogether. Yeah, I don't think people that are hiring, at least that I

talk to like really hire based off of college degrees as much as they used to and obviously it depends on the job but yeah but it's very few and that's the other thing I always tell people too is like dude if you want to be a lawyer go to college you want to be a doctor go to college you want to you know exactly what you want go do the necessary steps to become that but dude that's like 2% of people going to school right right I mean Ben and I figured that out while we were in college and then we dropped out you know the next day I did the same thing you know, we don't need this and don't have any money paying for this out of my own pocket. And it's like, what the fuck we're doing?

We want to make it, make it have a YouTube channel. Let's go do that. Yeah. You tried school? Yeah, I played college football. Where, we're at? In Utah at, uh, at a junior college. I was actually going to go play at the University of Utah, but I didn't have good grades.

Surprise, surprise. So I went to a juco, um, that was like the number one in the nation. And I was like, this is, this is awesome. I just want to play football. Get my degree. Yada, yada, yada, yada. a dude and then I I I left I actually had a crazy story I actually I didn't get kicked out but I got arrested I spent some time in jail for a while um are you able to say why you got arrested yeah I don't know

how long you guys want this podcast to be so that's why I was so when I was 19 I started playing football went to snow college um I met my brother my adopted brother he's polynesian that's why I have Polynesian tattoos. I was wondering that. That makes sense. I actually named my first daughter after him. Really? Yeah. And we met, but it was so funny in the Polynesian culture, once you leave the house, your parents just kind of like go, it's up to you now, man. Like they don't do the whole, like, let's pay for college and help you. And they kind of send you on your way. Anyways, they had sent him to college to play football, but he was only 17. Well, him and I were at a party one night, and we left the party, came back, went to bed, got up the next morning.

And we were sitting out in the four-year, and a girl had come up to us, and she was, like, really distraught. And she was like, hey, I think last night at the party, I was raped. And we were like, what do you mean? She's like, I think I got drugged and raped. So, and my brother's big. Like, he's much bigger than I am. And he was like, who was it? And she told us.

So we went to this kid's house, and I still remember very vivid, my brother, so the doors in front of me my brother's on the other side like waiting right and i knock on the door and i'm like hey did you uh rape a girl last night and i still remember he was like what's it to you that's his answer to that was his answer so i remember my brother turned to the corner and hit him boom and my brother like i said my brother's big knocked him out cold and his roommate slammed the door so i kicked the door off the hinges walked into the apartment and I made all of his roommates come sit in a circle. It was on a second story apartment building and I threw all their phones out. And my brother like said, get him up. So they got him up and he was like, put your chin up. I was like,

I don't know if we should have done this. So he was like, he would do one punch. He was like bleeding out of his eyes, his ears. He was messed up. My brother's like, put your chest. He was like, put your chin up and he was like i don't want to my brother's like i'm gonna kill you if you don't put your chin up the shit so he puts his chin up and my brother uppercuts him just boom i think he hit him one more time and he was toast toast and i we looked at all his room and so you tell anybody will kill everybody here holy fuck how old were you at this time i was 18 he was 17 okay so and this is how stupid i was we went back to our dorm and we was like oh hey dude you we got football practice in like 15 minutes let's get ready for football practice throw our gear on

go to practice sheriff show up at practice this is how stupid i was they said hey hoskins uh tea get over here and of course our coach is like what the fuck did you guys do right my dumb ass was like i don't know like i didn't even know why we were i was like that's how stupid i was so i we walk over there they're like hey you're coming down to the station with us like they handcuff us and i look over my brother. I'm like, what are they doing? He's like, are you stupid? I was like, oh, yeah, that's right. We did do that earlier today. They take us down and they're like, you guys are in huge trouble. Like, this is felonies. You can't break into people's houses and beat the shit out of them, right? Anyways, we're there and my brother, we're both in an interrogation room. My brother

starts laughing. He's like, I'm only 17. You guys can't do shit. And they were like, you're 17? Because he was huge again. He looked like a man child. so they haul his ass off to juvie so i'm there by myself i'm just like oh no man everything this is horrible and so i get to jail and i'm like can i call my parents to like bell me out and they're like yeah you get you can call them i call my mom i'm like hey mom uh before i even get out another word she's like why does it say efrom county jail and i said well i we got in a fight click she hung up on me wow so i'm like all right dude i guess we're going to on a gel so they put me in my cell they were like just so you understand this is very serious this

isn't like you got in a quick fight you literally broke into somebody's house and beat the shit out of them and by the way you guys are so big we're charging you with assault with a deadly weapon because you're so big we're charging you with battery we're charging you with breaking and entering like the list it was big i remember going back to my son i'm like holy shit dude well i'm such an idiot like this is not good you know anyways long story short um we had we were able to tell the story of what had happened and then i sat in jail i think i don't know three to five weeks i was there for a while yeah i was there for a minute what's funny is when they went to this kid's house he had the date rape drug GHB oh so that he was oh yeah oh yeah he did it because like she had then filed and then

they were like what's going on what was caught red hand yeah because they were like, why did these guys do this? Yeah. And obviously she was like, yeah, this is what these guys did. Because I'm sure it was valid. When those guys called in, they weren't like,

oh, so my buddy might have like raped to check. They just said you guys came over again. Yeah, they were like, these guys came in, kicked our door and beat the shit out of us and then left. Yeah. So of course they're like off the hinges. Like what the hell are you doing? I'm sure they didn't want to hear your side of the story too when you're like sitting there.

How does that play out? Because I'm, I mean, so I'm sure the police thought you guys were. Yeah, I don't think I've ever said this on a podcast, this story. I've told a lot of people I've nervous. I don't know if I ever shared the story. But anyway, so, so I'm in jail. They actually bring him in because he's in trouble now.

I beat the shit out of him again in jail. Like I was so pissed. Oh, I suppose, because he like put you in. Yeah, I'm like, so you guys are in the same cell? No, but they open up your cells for the day, right? Oh, shit. Yeah, so I went in. Anyways, we finally, like all the little Polynesians in my group there put together their money

to bail me out. I get out. They're like, hey, man, you've got court. Like, you've got to go to court, yada, yada, yada. Anyways, yeah, I definitely haven't told this story because it's kind of embarrassing. So we're in front of the judge and I have a public defender because my parents are like, you're done, dude. We don't give a shit. Like, you're an idiot. Public defender was horrible. Anyway, so we go in there. I'm standing in front of the judge. All I hear in front of the judge, hey i'm taking your time of incarceration of five years and a 25 000 fine that's what i heard and i i was in a chair like this i was standing while he was getting you know and i passed out i'm going to like i didn't go all the way out but i was like oh i got way lightheaded i like

and then i remember like looking at my lawyer and my lawyer was like hey so when do you want to spend your weekend in jail i was like what what he said was i'm taking your time of five years and $25,000 fine and I'm reducing it to time spent plus another weekend and you need to pay for the door. The judge had heard the story. I don't know if he sided with us, like he chose for us to be, you know, but he was like, I get it. I understand. Yeah. So I went back to jail. I think for one more weekend. We had to pay 500 bucks and then we got out and I literally was like, dude, get me out of here. I never, ever, ever want to go to school again. I don't want to like get me out of here so that's why you dropped out yeah so well so i left and then i was like dude

i really got to get my shit together like i have to get my life together so i was like you know what most mormons that are good kids go to be missionaries i'm gonna go be a missionary like i need to get my shit together i was wondering why you were 21 when you got yeah because they usually do that at what 18 so so now so when i went it used to be from 19 to 21 now it's 18 and they come home at 20 because it's two years So I took the next six months and I was like, hey, I promise you, I'm a better person. I want to go be a missionary, yada, yada, yada. On my mission, I was dumb as shit, but that's where I began to understand personal development and, like, growing.

I remember when I was like two months in, two months in, I met somebody from a different faith, Jehovah's Witnesses, what Whistland Diesel used to be. And do Joe, that's an interesting. Yeah, it's an interesting faith, but they like to Bible bash with you. well do they start a Bible bash with me I didn't know shit I looked so stupid oh really like going head to head oh dude they want that's what they want to be they want a Bible battle wait like with what you have like more information yes so they know so what you do is you say well the Bible says this so you're not doing that and I said well the Bible says this and you're not that's what a Bible bash is okay which a lot of people do it it's like a

Bible off exactly it really is so dude where do that on the street anywhere man so like you're you're knocking on doors On doors. Everyone's going to doors. And Jehovah's Witnesses knock on doors. Sometimes you run into them on the street. Oh, my God. I can't imagine. Like suburban, wherever you are. Wait, so you started Bible bashing with a Jehovah Witness? Yeah, and they destroyed me. Really? Because I didn't know anything, dude. I'm like, well, I'm going to be a missionary. I don't know anything. Stupid. Well, I left that altercation, and I was like, I will never, I will never lose another religious debate when it comes to the Bible. Well, because usually when somebody's beefing with you, you can just beat the shit.

exactly right but so i couldn't i couldn't i'm gonna punch you so bad which i actually ended up doing a a few times on my mission really yeah like like my first day on a mission you guys have seen missioners they're goofy looking right they got the white white shirt and tie there you they got well dude i went from being the king at my high school to be in the king at my college to going on a mission looking goofy as shit dude my first area i was in we were assigned to bikes we didn't get a car So picture this, dude, me in a white suit and tie, hair comb, clean shaving on a fucking bike with my helmet on, dude. I had a helmet.

Oh, dude. They made you wear it? Yeah, that's rules, bro. Those are the rules. So I'm wearing a helmet looking goofy as shit, dude. Like day one, I'm on the street. I'm with my new companion, right? And he's like supposed to teach me all this stuff.

And we walk up to somebody who, I don't know what, he had to have had mental issues. I don't know. but he starts yelling at us like oh don't you start telling me about like mormons have this like just talking mad shit on us and i remember looking at my companion and he was like yeah dude a lot of people hate a lot of people hate us but you know you got to learn i remember looking at my companion i was like no no he's going to learn today so i walked up to i said as a missionary i said you know who the fuck you're talking to and he was like oh god yeah did a missionary just swear at me and i was like yeah what were you just saying

And he was like, well, you guys, and as soon as he opened his mouth, I bitch slapped him. I just, what? Bitch slapped him. Took my coat off. I had a suit on. I took my jacket off, set my bike down. I was like, you're going to learn today, bitch. And he kind of like stumbled around.

And I said, what are you going to do? Spit in his face. I'm like, do something. Dude, I was stupid. I was such a dumb young kid. The name's starting to line up. Yeah. The name started to line up.

So anyways, it's so funny. It's like it was in a movie. He had to have been like, I'm going to. going to become a Mormon after you. You snacked the Mormon into him. But the thing was is I guarantee you he never did that again to any mission.

For sure or not. But so anyways, I it's so far. Your companion had to have been like you can't just beat the shit out of everyone that doesn't want to be a morning. He started to cry. My companion because he was scared or what? He was just like,

you can't do this. This looks so bad. I'm like, I don't give a fuck about. I was and he was like way righteous it was such a good dude so anyways while I'm like ready to just keep going ham on this up like a member of our church drove up it was on a street a main street like i'm in the middle of the street beating the shit out of somebody member she rolls up in a minivan kicks the doors open he's all elders get in we got in and we left he peeled out oh yeah do we get back to there and my companion calls you have what's called a mission president my mission president calls me say hey uh we got to have a conversation and i'm like i'm gonna go

home dude i'm gonna get i'm gonna get sent home for being a missionary what a dip shit i am you know he comes down and he's like hey man listen i'm only giving you this past one time don't do that again i was like okay i promise i won't do that again so anyways the next day yeah so so because of the altercation with the jehovah's witnesses i was like i'm never ever going to look stupid again so I memorized the whole Bible, word for word, which is a lot, right? I spent two years, three hours a day, like memorizing, memorize. I started to just memorize scriptures that I would bash with, and then it turned into just memorizing everything. Oh, so you were like, you were bashing every day then? Oh, I was like, you were going out of your way. Oh, dude. Going down to the

at the end of my mission. So I was a missionary in Seattle. At the end of my mission, I was on the University of Washington campus, and they would invite me into the religious studies classes, and they would try to grill me, and I'd answer everything. Boom, bum, bum, bab, bab, boom. It's the Bible battle. Yeah, because I knew the scriptures really well. But because of that, I started to actually become smart, right? Like, when you memorize that much stuff, your brain starts working right, you know?

Well, I then was like, you know what I want to do when I get home? I want to be a doctor. Because I literally, like, I started to learn, and I was like, ah, I did it. So I came, you were like dumb, like going up or just not good at school. No, dude, I was stupid. I don't know if I had like some kind of autism. Maybe I still do, but I was not smart. A little bit of the tism.

Yeah, a little bit of the tism. So anyways, I come home and I was like, I'm going to go to school. I'm going to be a doctor. So I go back to school. I'm there for like 20 minutes. I start talking to a few doctors. I actually got into pre-med stuff. I started work with doctors.

And I specifically remember I said every doctor I met all said the exact same thing. Even ones that were in medical school, they would say, if you're here for the money, don't do it. And I was like, well, I do want to make money. Yeah. And every one of them like, don't do it, don't do it. And so I left and I never, ever went back to school. Why do you think they were saying don't do it?

Because no doctor in the world will tell you that he has money and time. It'll just tell you he has money. And I don't care about money if I don't have time. That's no good. Especially just the commitment to get to that level. Oh, dude. You're talking about 12 years, especially if you're a special. specialists and then like my plastic surgery doctor that guy was working 10 hours a day was he

rich absolutely he was did he have time for his family no did he have time to spend his money no did he have time to do anything no i didn't want that i don't want that life probably too big to be a doctor anyway yeah i mean it wouldn't work way more rich now too like i mean being a owning a successful business versus being a medical doctor yeah most of time the successful business is making absolutely because that's what you want as an entrepreneur yeah like you guys want time and money you want you don't want money you're just working for someone too most of time so what's interesting is you as we kind of like work through your life where you're like yeah when i was young you fought to like make a make a point yeah right and then you

realize that that wasn't the best way and then all right now i'm going to try using words to get my point across and then now how you've transitioned that into helping people as being a mentor that's pretty cool like a maturing thing you know that like we're all going through now and as we grow up when you talk about leadership and stuff like that. I mean, it's also amazing how much stuff you've done. I mean, like you have these stories and it all reroutes back to your advice to people too saying go out and say yes and try all these things because it really is backed by your history too. You know, like it.

That's why you have to say yes. That's why you got to say yes. Because if you don't say yes, you don't experience. If you don't experience, you don't learn. If you don't learn, you're never going to go anywhere you want to go. You know, I actually have a little bit of a story to saying, yes too because uh when we were first starting out like we were always grinding and we were doing it ourselves too you know like we were printing our own t-shirts packs them up ship them

all this and like i uh i didn't have a girlfriend or anything and i remember thinking to myself like i need to start saying yes to more stuff and just going like when someone calls me and wants to go golfing or whatever you know that same day uh it was so weird my girlfriend who i have now been day in her five years she called me just out of the blue because we had like met through a friend and was like, hey, do you want to come on this party bus with me? Like, we got to dress up or whatever. I need a date. I normally would say no to that because I didn't really want to go do that.

Yeah. But I was like, I'll say yes. And now, you know, works out. You wrote a book called like going to self or going to war with yourself after a divorce? It's called the divorce handbook. And then it's how to go to war with yourself. What did you take away? Like, what's the story on that?

Yeah. When I was 21 to 27, I was. in a marriage to a wonderful person. She's still a great person. And I wasn't fully committed. I just wasn't. I was working on businesses. I was working on growing my empire. I was working on a TV show. I was doing all kinds of things that were more important because as a man, what's most important I have to provide. And I never realized this principle that I'm teaching you guys. So I got divorced and it was hard, dude. It was really, really hard. Divorce is very, very hard. But I realized through my divorce because I may be the dumbest person in the room, but I'm also the first

to learn the quickest. So I got divorced. I learned what I needed to learn. I then went, you know what, dude, I'll bet you there's so many people that are going through what I went through that did it the wrong way. And I want to be able to share with them a better way to do it. The reason it's called going to war with yourself is because if you want to become something greater, if you want to become the greatest version of yourself, you're going to have to go to war with the current version so in the book it's all about you being able to look in the mirror and go hmm you're the fucking problem and you're the solution so that means you need to fix this and that's what the whole entire book is about but again that's again why it set me out to like

all right dude i got to work on me because i'm an idiot and then whenever i took in new information i clung to it until i decided if it was the right information like if you want to change the number one thing I'd say to be able. If you want to change, it's all about information gathered. New information is what changes you. Nothing else will change you. Nothing else. Like, for example, if I want to get in shape and I don't know how to get in shape, then new information teaching me how to get in shape is how I'm going to do it. If I want to make more money, then new information teaching me about how to make more money is what's going to do it. I'm not going to haphazardly go, oh, shit, I hit the jackpot. Right. You know? So anyways, I wrote that book and it was really just

therapy for me, but then going back through it, I was like, dude, this is all about personal development and growth. And that's what the whole book is on. Like a lot of what we've even talked about today is in that book. So it really didn't, it didn't have much to do with divorce. It was just explaining that you are the problem and having to take accountability. And I think that goes with a lot of things. If you fail at, you know, what could you have done differently? Yeah. What do you have to say to all like the hate type comments that you just posted, one on your story the other day that was like this is all phony bullshit like you're not actually successful this is all just a facade yeah what do you say to those people uh i don't say anything i don't

care i the sooner you as a human being learned to not give a fuck about other people's opinions the sooner you become untouchable and the sooner you become untouchable the more successful you become plain and simple gary v uh he said it really well he said as soon as as a compliment doesn't affect you, neither will an insult. Because everybody's always like, I don't get the fuck about what people say. And then they hear compliments. They're like, oh, that feels so great.

It's like, why? You are focused on people's opinions. Whether it's good or bad, you are focused on their opinions. So I got into this place a while back where I was like, listen, I'm not saying fuck you when you give me a compliment. That's not what I'm saying. But your compliment means as much to me as your insult, which is nothing.

I do not give a shit. And I get a lot of hate, man. I get a lot of hate. And it's a lot of what you're polarizing on Instagram, it seems. Yeah, I, well, dude, it's because, again, the first thing we talked about, people are like, who's the muscle? Like, you're a fucking douche. You only made money because you had a TV show, you know.

So I get a lot of hate, but I don't give a shit about what people, nothing. Like, you're all your compliments in the world, although they're great. And you say them, they don't mean anything to me. To somebody who's coming to you at hate, like, dude, there's nothing for me to say, which is another thing that I learned when I would Bible bash. It's like, dude, you can Bible bash till you're blue in the face. I could tell you all the reasons why your religion's wrong, my religion's right, why your perspective is wrong, why mine is right. It doesn't matter. It doesn't do anything. So why take any energy to

worry about what the fuck other people say? Yeah. It's true. Sometimes an opinion isn't worth changing. No. Dude, when's the last time that you ever had an argument with somebody and then they leave going, you know what? You're right. Never. It's never happened. Ever. In the history of of man it's never happened now i will say when you start bringing the level of people around you up that actually does change like when you get around good people like you guys you get around people who have their shit together like we could have a conversation where you like the marriage right we could have a conversation that you may not agree with or you don't even know if you agree with it but when you're with a higher vibration of people those people will go huh i should think about that

And they're open to the idea. I love those conversations. Those conversations are great. Yeah. But the rest of them. Well, you plant the seed. Yeah. Plant the seed.

And we actually just had this conversation the other day of like, arguments never really end with, with like, you're right, man, but it does leave you to think about something. Yeah. And sometimes that's good. If you're,

if you're not closed minded. If you're not closed minded. Yeah. But most people are closed minded. Yeah. No one ever leaves an argument and they're like, oh, that guy was really right. I'm really great.

for his input no one does that unless you're with a higher vibration of people which is very very small a very minute amount of people they leave like i'll leave conversations with some really great people of things i don't agree with and i'll go i'm really going to pull that over i'm going to think about that like i really liked his point of view i may not agree with it right now but i'm going to think on it which is very rare i think the older that i get the more i understand where certain people come from even though I don't completely agree with them. But, you know, like the world makes a little bit more sense, like the more you experience it.

So you can always tell, like, why certain people vote a certain way or why they donate and don't care about money, but they care about relationships. Like, you know, the more you experience with just life in general, the more it makes sense. Dude, and that's what's so powerful when you want to become, like, crazy powerful.

if you can lead everything you do with understanding, you always become the most powerful person in the room. Now, this is going to sound crazy, but like I understand suicide bombers in Afghanistan. Do I agree with them? No, but I do understand them. You know why I understand them? Because they were raised in an atmosphere

that taught them exactly what they believe to the core, and they genuinely to their core, believe that what they're doing is right. Now, I may not think it's right and it may not be right, but I at least understand them. And in my understanding, I then bring my power because I go, oh, I can understand why. And the more that you're able to understand every situation and every person, the more powerful you become, because then you can dictate the conversation the way that it needs to go according to the understanding. If I can't understand you, I can't even talk to you. I can't communicate with you. Nothing ever happens. And then you just have a stupid-ass argument where you're

like, dude, you're a fucking idiot. You're a fucking idiot. All right, let's get out of here. But when you have an actual conversation or an argument with somebody and you understand them first, oh, dude, there's a lot of power to that. How do you understand who to take advice from? I only take advice from people who are living the life that I want. I wouldn't take one lick of advice from Warren Buffett. I wouldn't take any advice from a lot of people because they do not have the life that I want. I will listen to a man on a street if he has something that I desire because I want to know how he got it. Like that's the number one question I get in my DMs. How do I find a mentor? How do I find somebody to help me find someone who's doing

exactly what you want to do and pay them to tell you how to do it quicker than you will be able to do it on your own it's crazy dude i get into some places with some very powerful people that you would think i'd be like oh shit let me right all this shit this is great advice if you're not living the way that i want to live if you don't have what i seek then i'm not fucking listening to you it's interesting cj and i were just talking about that there's people you know these people have like gigantic amounts of success and big businesses and stuff like that go but we go i don't know if If I'd want that type of, if that type of business, I would not want to be Mr. Beast. Yeah.

Like that sounds terrible. Yeah. Dude, I said that. I wouldn't want to be the president. I wouldn't want like the amount of responsibility and just like, I do not want that at all. Yeah. So find out in your life what you want, man. I mean, you guys are already very successful.

But what's the next level? And what does the next level look like? And I would find somebody who's in that next level. That's the only person I would take advice from. I wouldn't listen to shit else, dude. Like, I'm going to go to the best. doctor in the world and go, hey, man, can you tell me how to buy a house and and how to make a ton of money? No, because you're working 24 hours a day. I don't want to

hear anything from you. That's, I feel like that's a great question because that's what a lot of people, okay, if I need help, who do I go to? Well, find the motherfucker that has the life you want. If I wanted to become young and have a ton of fun and build a YouTube channel, you guys are the first people. I'd be like, hey, bro, how much is it going to cost for me to sit down with you on a weekly or a monthly basis and pick your brain for an hour. And then you go, yeah, man, it's going to be 10 grand. Here you go. And I would pay that shit immediately. I would take notes like crazy and I would build exactly what you guys are building. And I would do it in way less time than I would be able to do it myself. Yeah, it's crazy. How much heartache you can skip

and just waste of time by just asking somebody who's already done it. Exactly. This is what I say about mentors. A mentor, a good mentor, a mentor will take years and turn them into months and months and turn them into days. That's it. There's nothing else to a mentor. That's what it will do. So experience in life usually takes a long time. Well, why not find the cheat code? Hey, dude, this is what I'm doing. My mentor is going to go, yeah, I did that, man. This is what you should do and don't do this because I did this and it cost me this much money. It took me this much time to get it figured out. That's why, dude. Like, that's the whole thing. Like, oh, okay, man, I want to have this. I want to have it as quickly as possible. I know I need to invest and I'm going to and I'm going to have

it way quicker than I could do it myself. Yeah, we, for the longest time, didn't have like a single person that was like in our realm of what we were doing to like ask questions, you know, skip the wasteful probably four years of our life. I'm just like, just spinning the tires, you know, not really getting any traction and then slowly we started to figure it out but just like getting to sit down with other people yeah that are doing it but on an actual like extreme scale well dude think about how cool it would have been if you guys could go back to that kid and tell him everything you know how quick he would have done it rather than wasting four years yeah saved him a ton of trouble and how much dude and how much money would you spend to have that knowledge you'd be like dude

I'll pay you anything because I know that through your these efforts I'm going to make a shit ton of money so I'll pay you whatever yeah I mean it's basically just like college exactly it's kind of like the college thing too I think that all the time of like kids that spend you know 50 grand on college and then they're not willing to spend 500 bucks out of something to start their business exactly which is insanity to me dude I see people all the time oh man that's a huge investment's like wait you just spent 75000 dollars that you got nothing for that you're going to spend the next 20 years to pay off and you're telling me that having a mentor or having somebody help you is not worth it you're a fucking idiot it's because society has been just like

trained to think that college is like such a safe bet but it's really it's not no it's the worst thing you could possibly do if you do not have purpose and like a path i also don't think like being an employee is bad though like oh i don't know the world you know needs that too like not everyone is meant to be like an entrepreneur and that's a hard conversation to have and a business owner and it's just like it's the truth like I I tell my girlfriend that too like she's like one of the hardest working people I know but like she's not that much of a savage and like he kind of just got to be like in business and I'm like you I think are too nice to be like a business owner like that you know you got to snap necks and cash jack sometimes yeah well you know this is what I

I would say, because a lot of people ask, can anybody be an entrepreneur? The answer is yes, but there are entrepreneurs that are born, and then there are some that can be made, not a lot, but there are some, but it's a really, really quick test, and it's this. Would you rather sink on your own ship or sell on somebody else's? And my answer is, I will sink on my ship all day long before I sell on somebody else's ship. And that's why I have to be an entrepreneur. Yeah, yeah, some people just know.

Yeah. Or if you're like, dude, I just want to sell and I'll row the fucking boat. So I'm good to be an employee. And dude, employees make nothing wrong with that. No, there's nothing wrong with that. Because there's, you know, people always think, yeah, you're not making like the same money, but like you're trading, you're trading money for your freedom for your ease of mind. Yeah. For relaxing for time off. Like it's like what matters more to you. you know oftentimes running a business isn't as luxurious i mean i'd say most of the time it's not as luxurious as it at the idea of it you know and when you're looking at most people that own a business and you're like i should start you're looking at someone who's successful so you're like man they got like paid you know but the the amount of work to get there and still the stuff

they deal with behind the scenes i i tell people if you were to liken both of them being an employee is running a marathon and being an entrepreneur is sprinting that's what it is like it's a lot harder in the beginning and then it's over or you take the route of i'm just going to do this consistently for the rest of my life and i'm going to make a good amount of money and i don't have to fucking kick the shit out of myself because you guys know you guys are all entrepreneurs you know yeah like you could have gotten a job doing something making great money and it would have been a great stretch and you would have ran a great marathon and you could have made good money but you don't want to do that so you're like i'm going all in i'm sprinting

my balls off and I don't know how long I'm going to sprint for, but I'm going to be done much quicker than I retired at 65 and then I lived the rest of my life. Yeah. Yeah. I mean, I think, I think we're all pretty exhausted because we're in that sprint. Oh, yeah. Just like going. It's so much harder. Every time I have this conversation, you have to say, dude, being an entrepreneur is not what you think it is. It is so much harder than you think it's going to be. It just is. I don't give a it how glorified you think you've seen someone's told you it's fucking harder than you are going to expect well dude that's easy everyone would do it yeah and it does suck but it goes back to what you said at the beginning like if you find something that you enjoy you know double down on it

triple down on it go all in on it so like if you enjoy the process of it it makes the suck a lot less yeah and it sucks like at the end of the day it's like so stressful a lot of work but also if you're doing something that you enjoy makes it a lot better dude it's it's it's game changer when you find something as an entrepreneur that you enjoy like even when you don't make money in the beginning you're like but i enjoy it i i always like to give that like preface i don't ever dogg on uh nine to fivers because we need them also to build the infrastructure we have in the united states was done by tradesmen and tradesmen are nine to fivers essentially and fuck i'm grateful for them like they're the best those are the best men on this planet i'm not saying to

them hey you suck because you didn't start your own business like no that's not the case because there is a distinction between dude i will build and i'll build for somebody else and i'll make my nest egg and i'll be happy doing it and then there's people like me that's like dude i could not could not listen to somebody else tell me what to do i just can't do it it's not in my brain it doesn't work so I guess I'm stuck with one option I have to be an entrepreneur everyone's needed everyone's important yeah what do you think the helicopter flying fast driving strong individual that you are where did that come from in yourself like when you were growing up did you always know you were you always trying to be different or where where did that come from so I told you guys my dad died at 21 um when he died he was 47 years old

Which is crazy because that's like 10 to 12 years from where I am now. I was with him. I was actually holding his hand when he died. And I spent the last week with him and it was a deathbed kind of thing. My dad had regrets and the only thing that he regretted was things that he hadn't done, not things that he had done. Like your regrets at your end of life will only be the things you hadn't done. It will not be the things you did.

It just won't. It won't. It literally will be a look back and go, why didn't I do that? Why didn't I do that? So when I had those conversations at such a young age and then I watched him die early, in my brain, I almost put my time clock to 47, like, oh, well, I guess I'm only going to live to 47. And so in that, I was like, you know what, dude, I got to live this life as hard and as fast as I can. I need to do everything and experience everything because I just don't know how long I'm going to live for. I just don't. And so I want to experience everything.

If I like it, I'll keep doing it. If I don't like it, I'm not going to do it. But my taste for, or my hunger, even, hunger is a better word. My hunger to do everything has been with me since I was 21 years old. And so I will do everything, everything. And then if I like it, I keep doing it. If I don't, I'm like, all right, that's up. Let's go on to the next thing.

That's really where it started. Are you afraid of death? It's funny you ask this. think about death every day um i'm not afraid to die i'm afraid i'm afraid to leave my children fatherless that's what i'm afraid of it was really hard for me i was the oldest of five siblings um i was 21 my youngest was 11 and it sucks it sucks not having a dad um every time there's a great experience even today on the boat um my mom my mom my mom was there you know I flew us all in on a private jet we got a big Airbnb for tons of money we

booked the yacht we did the race and today my mom was like your dad would have loved this like he would have just eaten it he said specifically she said he would have been crazy to see you race yesterday and it sucks because all the greatest moments of my life are always still held down by I wish my dad was here. It's funny when all my children are born, I go through two phases, tons of joy and tons of sorrow. Because I immediately feel having a child,

which is the most beautiful experience ever, I feel it. And then the first thing I go to is, I wish my dad was here. And it really pisses me off that he's not here. So dealing with that, I've come to terms that I don't know how long I'm going to live for. I live my life according to like,

dude, this could be the last thing I do. This could be my last podcast. I'm not afraid to die. I'm afraid for my children to have to go through what I went through missing my father. And that is a very, very real fear. Like my wife, my children, like growing up the way I've grown up without a dad, you know? That sucks. Does that play an effect on like your decisions that you make?

Every single day. Every single day. Every one of my decisions is derived off of one fact. You guys know who Marcus Aurelius was? part of the Roman Empire long, long time ago Marcus Aurelius was a philosopher he was part of, I mean he was like

the man, he was the shit, you guys have heard of stoicism you've heard the word stoicism that it came from Marcus Aurelius and those types of men he wrote in his journal while he was growing up and it was a journal we weren't ever supposed to get

but somehow we have it anyways we have these crazy cool writings from Marcus Aurelius one of the things he says is that a man should contemplate death every single day. And what that does is it puts him in the right perspective. And in the right perspective, you make the right decisions. So with my dad dying, that just became a part of my life. I never have spent a day in my life not thinking about death and when it's coming. And then I tell

people like an added piece to that, you should also contemplate the death of those you love the most. Because it puts you in the right perspective. Like death is the greatest teacher. So every decision I make, every decision I make is a derivative of the thought that what if today's the last what if this is her last day what if this is my last day how will I make this decision so everything is tied to it i think about that a lot what would my family do and it's like so hard to think about yeah like what would but as as dark as it is it's also beautiful uh one of my favorite people who I have a good relationship with you guys know who tim grover is he was michael jordan's coach he was cobi brian's coach he he speaks at some of my events and one of my events he said you must go into the

darkness to find your light and thinking on death is that darkness so for me that's like literally the second thing i do every day i go into i wake up i go right into like i'm so grateful for everything my gratitude second thing i do is i start contemplating death i contemplate my death my wife's death and my children's death, I think about it because then it puts me in perspective and in the right perspective, I make all the choices that I would make if I was laying on my deathbed. If it was your last day. Yeah. It's a good thing to put that in decisions of your life, but then it's tough too when you're doing things that scare you. I guess I'm putting it in something physically like the race. Yeah. You know, your chances of something catastrophic happening are really

small. So it's like, but it could happen. Do you say no to those things because you're worried about it? that's not the right way to live your life you have to make these experiences for yourself you shouldn't wake up every day and go well okay i i don't want i want to be here like it so i'm going to sit here in this bed and do nothing no because i want to be there so that's the thing so so if you remember i said you don't regret the things you did exactly regret the things you didn't do so if i was laying on my deathbed tomorrow i'd be like dude why didn't i do that race exactly with all my friends and all these cool people. Like, same thing.

When you guys asked me, kind of the podcast, like, why, why didn't I do that podcast with those dudes? They're such good dudes. Like, why didn't I do the podcast? Well, I was with my family. I was busy. I was, no, dude, what if I died tomorrow? Like, I want to have a podcast with these guys.

I want to do shit. So then I go back to like, that's actually the opposite. Well, it scares me. I shouldn't do it. Like your boy who got in the helicopter, it was like, I don't like, It scared the shit out of him. Dude, but if he had never gotten a helicopter and he laid on his deathbed and they were like, dude, remember when you should have went in the helicopter?

He's like, now that I'm laying here on my deathbed, might be, might be. I think he would still be, I think he would still be like, no, thank God I didn't do that. Well, no, but the thing is, it's like you really, I mean, it's so easy to say that, but man, people shift so fast when death is there. And, and again, like, laying on your deathbed, no one tomorrow's the last day, it's like, why didn't I get in the helicopter? had a cool opportunity to find a black hawk and i'm going and i'm dying and i didn't do it you said that to him i did you you literally said that to him there's footage of him going well what if you died tomorrow then then you would regret it and heaven goes well i don't think i would he did he did yeah but if he was forced to be in that position i guarantee you it would change yeah that's why it's so

crucial to do that kind of stuff because then it gives the real answers otherwise you end up this scared bitch the rest of your life and you don't do what you would have done you know like like again i was scared as hell yesterday and the right i never really done an oval race with guys that are going to be bump and i was like dude what have i died what if i car rolls what if i light on fire i don't need this yeah like what am i doing and i'm like no dude i'm here on a race track with my friends doing some fun ass shit why would i not do this why would i not be here i don't want to go to the grave and not do this this is as cool as shit in front of 10 000 people oh dude this is this is the best. It is cool, especially when we're in the opportunities that we're, like, so blessed to

have. Oh, yeah. Like, can you imagine telling your, you know, 21 year old self, like, hey, this is going to be your life and this is going to be the opportunities that you have? But you're not going to take any of them because you're a pussy-ass bitch. Yeah. Like that, like, you'd be like, no, no, no. What do you mean? You'd be like, wait, I was given the opportunity to do that and I didn't. Yeah. That's why even, you know, as, as like, crazy as he was about the helicopter, I'm I'm telling you right now, how many people get to get in a black hawk and go on a roller coaster ride? How many people?

Dude, if you went back to him five years ago and we're like, hey, bro, you're going to hang out with Heavy D. He's going to take you in a black hawk and he's going to roller coaster you through the desert. Dude, me one year ago, I would have shit. Yeah. I would have, it would have blown my mind. Yeah. But here are the coolest opportunity is ever. And he almost didn't do it because he was a scared bitch about it.

I know. It's wild. It's crazy to think about it. You're not the few people to call Evan that in research. history well i said that so i said listen man i know you do a lot of crazy stunts but you're going to be a bitch if you don't get in this helicopter it's good for him to hear that he has to yeah he had the opportunity last night and he he pulled out that's all right that's right you know why i like that is because he did it he decided it wasn't for him and then he moved on it's true good point

what if what if he was like dude is the greatest experience in my life and i want to do it every day and he bought a helicopter and he had the greatest coolest life ever because he got in a helicopter It's true. I'm sure that happens a lot where people are, like, deathly afraid if they try it, and then that becomes their profession. That was me. The reason I was talking to him is because I was exactly like him before I got in a helicopter. I was the same way. Oh, dude, I still, I don't like to go very high in the helicopter. I am deathly afraid of flying. But there is nothing in this world that is the same feeling of getting behind the controls in the air and flying with birds. There's nothing. But I had to do it. But I believe it. It's so sick.

That's interesting that you say you're scared of flying or you have fears of flying because I figured once you started, I would like to get my pilot's license. And I don't, I don't dislike flying. Yeah. I hop in a plane. I'll fall right asleep. It's all good. Yeah.

But I don't think I would like being behind the controls. And I like being in control. Yeah. These guys know I'll drive 16 hours all day because I don't like to give up control. Yeah. But I didn't, I worried about that. That I go, well, what if my fear of flying doesn't go away and I'm a bad pilot because of it? Yeah, you would actually be a better pilot from it because the fear is what gives you discipline to become something really good at it.

I mean, dude, that's why I'm going to be a great pilot and be able to do crazy stuff because of my fear. Like HeavyD doesn't have any fears. He does a lot of shit he probably shouldn't do because he's not afraid of anything. Dude, for me, I am. Like, I'm looking at every caution. I'm looking at every piece. I'm checking every part of the machine. Like, I'm looking over everything.

And, dude, I still am afraid of flying. even flying over on the gulf stream that we flew over like i'm in the back hit in turbulence and i'm like shit i hate this idea like i don't like it but i love to fly a helicopter almost more than anything else so that's what i do and i was him i was like dude i don't don't put me in a helicopter i don't because like i was watching and i'm like i know exactly what he's feeling because i know exactly how i would have reacted it would have been the same exact way but because i said yes to it and i flew and and heavy d got his first helicopter and i got behind the controls i was like oh my gosh i get it now this is the greatest thing on the earth i've driven everything with a motor and nothing touches flying a

helicopter doesn't fuck you rye for taking that dream away from me i tried why didn't he taken away because he was supposed to win the helicopter i was supposed to win last night oh and i totally you don't want you don't want that helicopter yeah that's that's one thing after hanging out with you guys like i've said so many times i just got home and was like damn i didn't know what that I needed a helicopter until hanging out with these guys. Yeah, it's so motivating. Like, when we went there, I came back just like after being around everyone. I was like, man, like, we need to pick it up.

Like I was fired up, like, ready to go, you know? Like the Utah trip with Heavy D and Cleet and whistling and all those guys. You know, you feel like a big fish until you get into a big pond and you're like, oh my God, we are goldfish over here, you know? Yeah. But you guys are doing that, dude. That's why I said, like, where you guys are going to go in the next five years, your trajectory, you don't even understand.

where it'll be like it's going to be insane to watch you guys succeed if you do some of the things that we talk about well again one of those things sticking together and all you guys will be head and shoulders ahead of us well man we appreciate that that's uh that's an honor to hear yeah absolutely well i think yeah it's an honor to sit down and talk to you you have so much wisdom you might actually be like have the most wisdom out of anyone i've ever talked to yeah and and great advice and it's all like it's all sound like it all makes complete sense so thank you very much for your time and just coming here and doing this absolutely i appreciate you having me on want to plug anything uh yeah the only thing that i really focus on i i own uh four five companies now

but the one thing i'm doing the very very most of is mentoring both in groups and in individuals i have a group called limitless society you guys have seen that and it's it's literally this this is what i do i sit and i get to teach people and it's simple it's discipline mindset and habits to be make you become the greatest version of you, which is to accomplish everything you've ever want to accomplish. And so, again, for your listeners, if you guys liked the shit that I was talking about, like, join. Come to Limitless Society. And every week, this is what we talk about. I have a whole call like this, and it's in front of hundreds of people that I teach this shit, because if you learn it, you can do it, and then you become successful as shit. And you're like,

why didn't I do that earlier? With all the companies and all the shit I'm doing. All I want to do now is I want to help people become the greatest version of them and then accomplish the shit to you guys are accomplishing, which is everything you were meant to do. Well, there we go, guys. Yeah, if you guys are interested, go and check it out. And we appreciate you so much for coming on the podcast. And subscribe if you haven't. We'll see you guys in the next one. I literally feel like I should pay for that. Like I do.