Living The Red Life - Breathing Success with Bas Rutten

Episode Date: February 20, 2023

World champion UFC fighter Bas Rutten shares his winning mindset on how he transferred his hard work ethic as a sportsman into the business world. It’s about showing up and putting in the work — even doing the boring work and taking on the things you don’t understand until you do, and you get good at it, and you learn to monetize it.Living the Red Life is on a hot streak as host Rudy Mawer (the man in red) and Bas share their sporting backgrounds, reflecting on the difference between winners who get on with it and losers who make excuses. Take the red pill, breathe it all in, and you’ll be on track to absorb this awesome business advice that goes to the core of how we conduct ourselves daily to achieve more daily and start reaching for that financial freedom. If you’re going to become a world champion, you’re going to have to work. And you’re going to have to work hard. And I’m a guy who’s creating really good habits — and I stick to these habits.” ~ Bas RuttenThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife In this episode:- Bas Rutten’s Road to Glory — From being bullied to becoming a world champion- The advent of free fighting in 1992 and how he won the UFC title in 1999- The correlation between business and sports in terms of the secret recipe to success- The benefits of consistency, hard work, and dedication- The billionaires’ mindset: How does it work? - How Bas Rutten was able to maintain his level of success- The true meaning of the “Winner's Mindset” - The birth of the Bas Rutten Respiratory Training Device- How to overcome obstacles in business with Bas Rutten’s advice- Bas Rutten’s highly effective tips for people who want to grow their businessesand more!Connect with Bas Rutten:Website - Bas RuttenConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

don't like something most of the time is because you don't understand it so if you force yourself to understand it and learn about it then you're actually going to enjoy it and once you enjoy it again same concept here you start doing it a lot and once you do it a lot you're going to become successful my name is rudy moore host of living the red life podcast and i'm here to change the way you see your life in your earpiece every single week if you're ready to start living the red life ditch the blue pill take the red pill join me in Wonderland and change your life. Hey guys, welcome. Welcome back. Super excited for this episode. We have someone very, very well known that's achieved a lot in their lifetime and not only in sport, but also in

business and his career. So Bass, welcome. Excited to have you on the show. Thank you so much. Yeah, this is going to be great so uh i think just to kick off obviously a lot of people know who you are an amazing reputation uh and very well known around the world but if they don't i would love to hear the story for a few minutes and how uh you've achieved everything you've achieved all right well um i'm gonna do it in a nutshell because it's a lot uh so i'm going to not go into details. I was born with a horrible skin disease, also severe asthma.

I had to wear gloves in school. It looked very horrible. I was the leper. That's what they called me in school. Needless to say, I was bullied on a daily basis. Then when I was 12 years old, I saw a Bruce Lee movie. And I realized, wait a minute, if I become like Bruce Lee, then I can handle the bullies.

So it took me two years to convince my parents. They finally allowed me. And by the bing, by the boom, I started trading. And within months, I realized I was actually doing pretty good. And then I got into a fight with the biggest bully in my school. Shucky was his name. And I realized, wait a minute, one punch. That was it.

One punch. He went down. Problem was he broke his nose in the process. So the police showed up at my mom and dad's doorstep, so they took me off. And then I had to wait until I moved out of the house, which was around 2021. When I was that age, I started right away doing karate, taekwondo,

and competing in Thai boxing. I always wanted to compete full contact. Started beating a lot of people and then slowly but surely in 1992, free fighting came along. It was free fighting. I said, well, I get to pretty much anything. You can show people leg lock,

you can hit them, you can knee them, whatever you want to do. I go, okay, so does it pay? And they say, yes, it pays. They go, yes, I'm you. I would love to do that. Now, there was a new organization coming

called Pancras in Japan, and they were looking for new fighters. So they had two scouts coming to Holland to the gym from Chris Bolbon, the gym that a guy that I knew, and he told me to come over and to do the tryout. Now, I got to do a brawl with one of his students, but I knocked him out with a high kick. So it looked really nice. He needed a big, he needed a bunch of stitches though in his head because his eyebrow was open. But that was it. I had my job and six weeks,

two months later, I started fighting in Japan as a kid from Holland who had never been in a plane. It was quite a spectacle. That started going faster, better and better. In the beginning,

I was a Poisoner and Kicker like a Thai boxer. And I lost one time by submission, which is for the people at home, like judo Poinsettian kicker, like a Thai boxer. And I lost one time by submission, which is for the people at home, like judo, jiu-jitsu, like arm bars, leg locks, chokes, stuff like that. Then I won a few more fights by knockout, lost again by submission,

won a few by knockout, then lost my last time by submission. Now I get very angry with myself. I realized, in order to become a champion here, I need to know this game. I need to know the strike, the ground game, as they call it. And I found one training partner who was willing to train with me. Leon was his name.

Very strong kid, 19 years old at the time. And we just started training, and then I fell in love with it. And that's when she started falling in love with it. You do it a lot, though. Once you do it a lot, guess what? You've got to be good at it. So when I lost my last fight by way of submission, I won my next eight fights by

way of submission. Now the whole world was like, what's going on? I actually never lost a fight anymore. That was my last loss. I went out on a 22-fight career win. Anyway, I started beating UFC champions over in Japan. Then the matchmaker from the UFC came

over to Japan and he asked me, hey boss, we're interested in you for the UFC. I said, let me fight these three fights that I have on the contract. And once that's done, I'll come to the UFC, which I did. In 1998. That's a long time ago. In 1998 I fought my very first fight in the UFC.

I was right away thrown in the tournament since I was already multiple world champion in Japan. So I could right away thrown in the tournament since I was already multiple world champion in Japan. So I could right away go for the title. And that's what I got in 1999. I won the UFC heavyweight title. Had to retire due to injuries. And then I started doing movies, TV shows.

I had a show on TV about mixed martial arts. We were a new show for nine years. I did a whole bunch of movies. I did a whole bunch of movies and video games. In 2007, I decided to come back, or 2006, after seven years of not competing, because my injuries were gone. That's what I thought. I started training, everything went really well, but then the injuries started coming back. Now, happy I was because I won the fight. I stopped in the first round by way of leg kicks. There's kicks to the thigh.

Okay. But that was really the end of my career. That's when I really started focusing on other things. And now I'm the proud inventor also of a long training device, something that I had really bad as a kid because, like I said, I had severe asthma. I was also a track and field guy. And that gave me an idea to do something, to make something.

And once I started trading with that device within three weeks i didn't need an inhaler anymore i go okay we're up to something and that started getting bigger and bigger as well and by the big by the boo here i am good with you talking yeah i love it i love it because i can make this 45 minutes long as you want yeah yeah no awesome and i mean there's a lot of stuff I want to pull out of there. You know, the business side, the ability to utilize what you had built in one industry and then leveraging that to create a global brand as well. Right. So and then there's a lot around the mindset. You know, one thing that I already highlighted that I teach a lot is you turned a weakness into a strength. Right. And then you turn, you know, you learn,

you kind of got hit the hard way. So I say the same in business. Sometimes you get in trouble for something or you sit next to someone that's making millions of dollars from email and you're like, I'm not even sending emails right now. And then a year later, if you're good as an entrepreneur, you're now making millions of dollars through email marketing as well, right? And it's very similar in sport as you shared. So one thing I would love to touch on is how I speak about this a lot. I mentioned to you before we started, you know, I'm from a sport background too. My mom was a gold medalist and a world champion. And my dad was a team manager at many Olympic games. So I was very fortunate to grow up with Olympic athletes, the best in the world. And I think that's why I have the mindset

that anything's possible, right? And I want to be a billionaire and I set big goals because I saw as long as you work hard, you can achieve anything, right? And I would love to hear from you the correlation between that sport and that mindset of winning championships and then how that transitions into like the business side and the career side. Well, you know, it's like you said already business side and the career side well you know it's yeah it's like you said already it's all it's all the same you know it's just you you focus on

a different aspect uh which is in business let's see if you want to become a world champion you're gonna have to work and you're gonna have to work hard and i'm a guy of you know i i'm creating really good habits and i stay through this yeah yeah you know so it's working out if i say i'm going to be there at seven o'clock, I'll be there 10 minutes before seven. You know, I always am on time and I always maximize whatever I do. You know, I want to be perfect in everything I do, which is very hard to see. Well, you actually never become perfect, but, you know, striving for it, striving for anonymity, right?

Excellence. It's a really great thing to do. So I just applied once I got out of fighting, I applied all that stuff that I did in mixed martial arts. I applied it to my business. Just work hard like you said. It's everything. It's not a secret bullet, a secret pill.

It's not that. It's just really doing it and talking about things that people don't get. Like for instance, I didn't understand the ground game. But because I didn't understand it, I didn't like it. Yes. And this is an edgy job as well. Whatever is part of your job or you don't like,

you probably suck at it. Yeah, exactly. So now you're going to have to convince yourself, you have to brainwash yourself in liking that. Because I didn't like to do the groundwork, but once I dove into it and I started realizing the combinations and the things that you could do with it, I was like, whoa, this is way more powerful than Pungshian Kiki. And that's the same in business. If you don't

like something, most of the time it's because you don't understand it. So if you force yourself to understand it and learn about it, then you're actually going to enjoy it. And once you enjoy it, again, same concept here, you start doing it a lot. And once you do it a lot, you become successful. Yeah. And I teach, you know, a couple of things around that. First thing I say is, hey, if you don't like it, like you said, but you know, you need it, you've just got to be consistent, show up every day and push through it. And then like, like anything, like training a muscle in the gym, eventually you'll get really good at it, right? And it won't be as uncomfortable. But if you keep resetting the boundaries and the

goals, there's always going to be some level of uncomfort if that level stops it means you stop growing right and then you know you probably saw that every day of your career in sport right and athletic you know in athletics it's the same for every athlete it is you know and you know things are too easy for us right right right now you see in sport, people are declining. I hear in the sports with children, it's declining because everything becomes too easy. We're so dependable on these phones and they do everything for us. We don't want to work out and we'd rather grab a pill to lose weight. I mean, don't even work out anymore.

I don't have the time. That's a stupid excuse. Go on your phone and see how many hours a day you scare. You're on your screen and you're going to be in shock it's like five six hours minimum now take 30 minutes from that and simply do it you know things like for instance now i'm training because i had a lot of neck injuries four neck injuries so i atrophied this whole arm so i have to work it out listen i hate it but you don't have to like everything every morning i'm at the gym here in my building every single morning every single

morning i'm training my breathing muscles it's just a habit i wish you create a habit good habit that is don't do a bad habit then it's easy to stay on that habit if you lose one that just pull back but don't it's easy to acquire a habit but it's also very easy to lose that habit again so once you have a good habit just keep doing it and not everything needs to be fun like i'm eating look i'm extending here sweet potatoes i eat like a kilo of sweet potatoes in the morning do i like it no i don't like it at all you know because it's boring and i've been doing this for years but guess what it makes me feel really good i I never have a problem. I can train really hard on it.

I mean, so why wouldn't I do it? Now in the evening, of course, then when I really want to eat something nice, I eat something nice. But most of the time during the day, I just eat what is healthy for me. It doesn't necessarily need to be nice. Yeah, and that's the winner's mindset, right?

Billionaires are very disciplined. Olympic athletes and world champions are very disciplined. People that build massive businesses or impact the world, they're very disciplined. And I always say to people, and you touched on it too, you have to do the boring stuff. The most successful people in the world do a lot of boring stuff. And like you said, the sad part of the generations today and most of the population is they want to do the fun, sexy stuff and they want to figure out what's the magic pill, right? I came from weight loss. Everyone wanted the magic pill. Now I'm in business. The question I get every day because

I've consulted and I have tens of thousands of students learning business from me is, Rudy, what's the one way? How'd you become a millionaire? What's the one way how do you become a millionaire what's the one way to grow your business quickly it's like just like you sadly there isn't one way right it's like you just got to show up every day you got to do the work yeah yeah but what they do is they look at these people who by accident like make twitter and go oh i want to i want to create an ad that makes billions of dollars yeah but how many people are we talking about? Less than world champions. Yeah, for sure. I mean, let's say 100.

That's $107 billion. So that's not going to work. Have a backup plan. Like when I was also, when I was competing, when I came to America, I still was fighting, but I was already taking acting classes because I knew eventually when I stopped fighting, I would like to take acting class. I would try to do something in acting.

So why not be prepared? Why not do it both at the same time? Of course, you can't take on jobs because you'd have a fighting job. That's a problem you see with a lot of guys now. They become a great fighter and then they start doing TV shows on the side. That's a no-no because as soon as you start losing, then all the interest for being an actor is going to go away as well. Yes, of course.

Wrap it up, course your career first, and then you want to step up to the next project. Yeah, I love that. And it's the same in business, right? A lot of people, they get a bit of success and then they start to try and do everything. Can they lose what originally gave them that success? And I think you're saying a very similar thing here, right? So talking about business, right. And that progression and that career, I think that's a great segue into, you know, one, one reason I wanted,

I really wanted you to be on here is you've done an amazing job of taking a sports career and then making it something even bigger and continuing your legacy. Right. And, uh, thinking big, and then that's what this show's all about. So I would love for you to share your mindset behind that, what you're up to now and your transition into that because let's face it, a lot of athletes, I know many from my background and my childhood, a lot of them don't make any money now, right? And it's sad but you've done an amazing job of growing,

continually growing worldwide. It's just knowing what you want to do. It's just making sure that you're ready and all that you have to say, don't throw your old shoes away before you have a new one. I mean, it's a very simple concept. So just if you don't like a job that you're working for, whether it's the money or just the whole sphere, you just hate your job, start looking for another job. Don't quit the job. Keep that money coming in. And once you find the job, make sure you can do it. And then once everything is safe, and especially if you have a family, that's when you want to make the transition.

And it's simple again. You know, you need to do things that other people don't want to do. Like for me with memorizing, with movies, I don't have, like, Mauro Ranallo, a commentator, or Hope McGowan is a really great actor, a friend of mine. I mean, they read something twice.

They got it. Yeah. They have all those photographic memories. I don't have that. I'm going to have to work at it. The good thing about that is once it's in there, it's not going to go out that well, but you know,

if I start, Oh, when is it next week? Oh, I'm going to start preparing already right away. If I have a show coming up for which I do be a commentator. Yeah. You know,

if the show is three weeks and they already send me the cards, I immediately, everything that you can do now, I always tell people do it now because you never know what's going to happen. Maybe something is going to happen in the family. Somebody gets sick. Whatever it is, it can distract you from it. But if you

already are prepared, so if I get the cards coming in, three weeks out, I'm already the next day, everything is prepared. And then I can start working on a little bit of details, you know, but then if God forbid something bad happens, at least I have all the preparation and we're ready for that show. So that's a big thing with me as well. And saying yes is yes, saying no is no, there is no maybes with me. Everything is and white there's no gray areas if i commit commit yeah i commit means you want to go 100 why would you do something half

what it makes no sense to me it's like being a fighter and coming with half yeah the stamina it doesn't work like that it's like being a painter coming with half a cat of paint yeah you know he's oh i run out of paint it's your job dude. Make sure that you got a full pain, get a pain. So just be prepared. It's a very simple thing. And yes, that might take some aggravation sometimes, but guess what? You do it more and more often, that aggravating stuff, most of the time start turning into something that you like.

And I already talked about that. So that's the key to success, I guess. And just be good to people. I always believe that everything comes around. You know, it's the universe, how it works. Like for instance, I used to be a fighter. I had a special team around me. That team stayed with me the whole time.

Because that made me big. That's probably the key to success. Keep that formation. And I see a lot of other guys who suddenly start cutting quarters. Oh, they don't want to pay him 10%. A person that they've been training with for 12 years. And now they suddenly don't want to pay him 10% because, oh, it's 10% or when, you know. And then you see the careers all going downhill. All of them. I don't know one person who did that, that had a great career. You see, so I, karma, it's a big belief. I believe

in that, you know, you deserve injustice, you know, you deserve whatever you put out there. And if you put good out, you deserve something good. I love it. Yeah. I mean, a few things like I always tell people, the reason I'm successful today at a pretty young age is I gave a lot of impact and helped a lot of people without asking anything in return, right? People way further ahead than me. I worked for months to add value into their companies, to help them, to show them what I could do. And that landed me to where I am today. So it opened a lot of doors. And I think everyone, especially these days, we get people apply to work with us and they want this insane salary.

And I'm like, you don't have any experience. You have a degree. And I have a marketer that's worked with me for 15 years that's done many million dollar campaigns that wants less than you right so there's definitely that that sort of work ethic and that belief in how the universe works and gives back and if you're a good person and you give first it'll come back I mean it does get lost a lot these days and I love that you share that that value yeah it drives me insane, that entitlement. You know, like, I deserve it.

I deserve nothing. Get bigger. Or other actors make more money. Guess what? The other actors put more people in the seats. That's how it works. It's the same in fighting. I was fighting in Japan.

I had this guy also from Holland traveling with me. He was also competing. He lost. He lost. And every time he was complaining that he didn't get enough money. And he was, I want more money. I want more money. And I go, go dude start winning it's very simple yeah once you start winning they will fall you will force them to make to give you more money because otherwise it won't

work that whole thing from i just you don't deserve anything everything you put out there you do that yourself that's what i believe it and i think it's very important for people to know yeah it's the same in business i mean we we, we got rid of a staff member left the other day because we brought someone in above her. And she was like, I could have got promoted. I could have done that. And I was like, yeah, but you're 10 minutes late every day. Like, I'm not giving you a promotion if you can't even show up on time.

Right. And then another thing I love, which I talk about all the time, I get interviewed a lot because I'm very open that my goal is to be a billionaire. Like I had a very clear plan in my head by 25, a millionaire by 30, a $10 million company. And I've done both of those by 40, a billionaire. Right. And people say, really, why the billionaire? And one thing you said that I love, which I think we also share is you said, what I always say, well, why would I do this whole business thing if I wasn't trying to be the best? Right. And to me, becoming a billionaire gives me thing if I wasn't trying to be the best,

right? And to me, becoming a billionaire gives me so much impact. It's me being the best. It's me winning. And because of that sports background, I use the analogy. I'm like, if you're an NBA basketball player, you don't go on the court and just go, I'm going to be the worst basketball player. No, everyone that's successful, most of them, they want to be the best NBA basketball player and they want to win the championships right and you said that too and share that value and that's the winner's mindset right look at the kobe bryant you know i mean again i i i know scott byron scott i know him as well and these people are talking about and at this we were talking about him how his mindset one one uh guy on the same team he said he's always there before me yeah in the moment training he says so one time i went half an hour shorter he was there

an hour he was there two hours before and one time he really wanted to disturb him and he goes i go three hours ahead he was already there yeah and then i heard the story also then he missed a shot during a game and after the fight of after the fight, of after the fight, after the match, he was standing there for hours and the people were still, people in the audience, shooting that same shot over and over again.

That's what you need to be doing when you want to become a guy like Kobe Bryant. Yeah, the winner's mindset. Love it. So I would love to, you know, to kind of move now and wrap up the last part of this segment

on the business side, right? Because one thing I love and I love to watch is you've took your learnings, your reputation, your experience, you know, everything you've achieved, and now you're focused on the business side too. So I know you mentioned the product to me and my background is in exercise science. That's how I started. So something I know very well. But I would love to hear about that, how you built that, how i started so something i know very well but i would love to hear about that how you built that how you plan that and the business kind of model behind it and your goals with that side of your career so what happened was i was a very severe asthma i told you

right every five weeks i would be a week eight days in bed not able to eat even because i couldn't breathe so very bad asthma pulling Pulling Aaron through a straw. Wow. And when I went to the doctor one time, because needless to say, in track and field, I was going to beat the gaffling, a guy 800 meters, 400 meters, and a 5K were going to be very hard for me because of my lungs.

And then I realized that every time after an asthma attack, I will break my running times if I restart my track and field. And it blew me away. And I found out what is it, the medication. I didn't know what it was until I went to the doctor. I saw a drawing of a pair of lungs on the wall. Wow. That's where I realized the infection is not in your lungs.

It's actually the airways that go to the lungs. And it showed an infected airway and it showed a healthy airway. And I go, that's it. I've been working out my my lungs that's what i thought at the time that how it worked uh with resistance so they became stronger and then once the uh the the infection is gone it's open again now they're much stronger it's easy for them to blare so why don't i come up with something that uh could control the air intake so training your lungs that's what I thought at the time.

So many years later, I started making it like about 12 years ago, started training with the prototype. And within three weeks, I didn't need my inhaler anymore. Now understand this. I brought an inhaler everywhere I went. Every fight before the dressing room, I opened it up, always one in my pocket because if I would sneeze violently, my lungs would close. A lot of asthma patients have the same and you have to

spray them over. And now suddenly it was gone. Sent it to a buddy of mine in Holland. He's actually selling right now. Eight days it took him to get rid of it. Now I have pulmonologists buying the product. You see, so this is cool because it was something that was bothering me in my life when I grew up. But then later in life,

I made it into a product which actually works. And for the people at home, you go like, what is it? It's your lungs, and I already touched a little bit on it. Your lungs don't do anything by themselves, right? There's just two bags. There's not a muscle in the one. The only way for your lungs to open is by chest expansion.

Now there's a vacuum between your body and your lungs. And if you expand your chest, that's how you open up your air. So this is the lie that I always use that freaks people out. So your chest doesn't expand because you put air in them, your chest expands, and that's how you pull the air in. Now that chest expansion is done by your diaphragm, which everybody knows, and by your intercostals, your external, the outer intercostal muscles, which are the muscles in between your ribs. And the more you can expand, the better you can fill up your lungs, of course. Now you have

11 pounds of those breathing muscles. And they can go back that 90%, 95% of the people are breathing wrong. Listen, I always give these five facts and that will set everything straight. So nothing in your body that you have control over is more important than breathing. Very simple. It's the number one priority in the body. Three, four minutes without, you're dead. Now, I already explained, T-Longs don't do anything by themselves. They need their breathing muscles to open up. Now, then think about metaborflex. People go, what is metaborflex? It's just a really nice word for gassing. You know what happens when you're gassing? Let's say you're running a hill and your legs are getting tired.

Now your body starts regulating the blood flow. It takes it away actually from your legs because it's going to support the number one priority in the body, which are your breathing muscles. You know, and that's why suddenly you start gassing. Now, if you update those breathing muscles, and again, you have 11 pounds of those, well, you're going to do wonders with it. Whoa, whoa, whoa. Wait a second. Before we go into the rest of this episode, I'm going to interrupt abruptly and just ask you one big favor. I hope you're getting a ton of value, a ton of knowledge. I hope you're getting some breakthroughs from

myself and the guests. And I want one thing in return. What I would love is for you to subscribe and leave a review. The reviews and the subscription grows the podcast. It allows me to bring you even better guests. It allows me to invest even more time and money into this podcast to bring you the latest and greatest, the best entrepreneurs from around the world that are crushing life, crushing their business, and giving you all the tools, the mindset hacks, the knowledge, and the environment you need to be successful.

So do me a favor, if you've got any amount of value from today's episode so far, or any previous episode, or any of the content I've done, it would mean the world to me if you hit a five-star review, give us your feedback on the show, the episodes, and subscribe and download. Plus, if you do that and send me a screenshot on Instagram, at RudyMoreLife, I will send you a bunch of my free training, marketing courses, sales courses worth $499. Yes, $500 worth of courses for a simple 30-second review. It would mean the world to me. Send me that screenshot. I would love for you to leave that review, and I would appreciate it very, very much so we can keep growing this show and make it awesome.

So let's get back into the episode. I appreciate you guys and let's dive back in. And then you would ask, why does stamina increase? Well, stamina increases because you're training really hard. Yes, of course I understand that. What happens? Well, if you train the muscle over and over again, it becomes more efficient. And the word already says already says it efficient so it uses less oxygen and therefore your breathing muscles your entire stamina increases so that's what i'm telling the people why are you not training your breathing muscles the high level olympic coaches i'll guarantee your mother the coach from her the first thing that they paid attention to yeah how do you breathe because when i tell you to breathe they go that's completely wrong you can get up to five times more oxygen in by using your whole part of your lungs actually the most rich dense part oxygen rich part of your lungs is at the bottom

but we all breathe like this we all start doing that when we're about five and a half years of age because that's when we get you know self-conscious we see other guys we see superheroes and we think wait a minute they have to keep breathing like i'm doing because they breathe perfect at the age of five and a half then they might think i'm fat so they start breathing through their chest and that together with a whole bunch of other stuff like they're sitting down all day long now they have bells they go to the doctor put the stethoscope water on the chest here they say think it'd be breath the kids go up so this is where my lungs are you see so i don't understand people i understand it because i always thought the same thing because if you tell a person hey you should breathe correct you go dude i've been breathing

since i was born i know how to breathe well one line i see how many people breathe wrong because all the tests will tell you 95 of us is breathing wrong so just work out the breathing muscles which actually takes four minutes a day only and you're're going to be gold. Yeah. Okay. And this product, you know, one thing I love is this product came out of purpose, right? A lot of time, some of the best inventions, the best products, the best businesses are because you find a gap in the marketplace, or you realize there's a need for this. And it's an area that you can tap into and maybe create something that will change like an impact that part of the industry or the part of the world. So I would love to hear some of the business challenges, what you work through to get the product live and to where it is today.

Because a lot of people listening to this are very similar. They're starting businesses, they have big ideas or they're trying to grow that business. No, it's hard and it's like anything in life you know you're gonna have a lot of obstacles and then what I have was of course the people you know they got been breeding my entire life what's that going to do for me you know they don't understand it then you have to find a great factory and especially I made it an American product I took my business out of China I went to America because I wanted to support the people over here and make it an American

product. Well, the molds, I had injection molds, one mold, they're still working on that product. Boom, that's an investment of $115,000. That's just for one or two trader. Then I started realizing, okay, this is going to take a while. So I needed the best in the middle of $115,000 for a backup plan because if that thing is not going to work the way I want it, I need that place to have a backup plan.

11 months we were sold out. Then COVID hit. Getting materials was going to be very hard. I mean, it's been a nightmare. You have to make sure that it's safe. You know, that if somebody by accident bites a piece of it and swallows it, it's safe. Oh, the dog bites it, that bites a piece of it,

eats the thing, it should be safe. So dog fights it that bites a piece of it eats the thing it should be safe so all these things the the disclaimers because you know you will have people that do it in the car yeah with a really high resistance they're going to pass out get it out i mean you gonna have to award all these people it may has to be so solid before you put it on the market because otherwise one little mistake if they get off the market immediately. So again, it's just focusing. And most of the time, focus on one thing. If you have a plethora, I always say, of different things,

like eight different things need to be increased. Don't focus on those eight things. Pick the one that's most important. Focus on that one first. Fix it, then go to the next one. The problem is you want to fix it simultaneously and then you can't pay really attention to the problem and that, of course, will become a problem.

So that's one of the most, yeah, biggest things that I had. Also in America when I came, somebody screwed me over really bad with my password is big books of combat. But thankfully it happened all the way at the beginning. I did read the small lettering that once he would sell the company my royalties would be gone i didn't know that but he sold the company when the book was on the market three days later so now i had no royalties or nothing but you know i can sit down and i can be crying i get oh this look at me is so bad

or i guess hey this will never happen again exactly you know you learned from your mistake and since that moment i started just doing everything myself. Invested yourself so it's your product, you're 100% the owner. And now all the other products that are out there gave me a lot of trouble because they were telling the people, oh, it's not good, its owning has resistance breathing in, which I knew was the secret. So that's why I have the better.

Now these people, they want to do business with me. I go, yeah, that's super there because you gave me so much crap yeah you know they tried to to make it look like this thing was actually not working and now all the inspiratory muscle training that's what it is well you go to a published medical website where they have published medical journals and you just push it inspiratory muscle training see what happens you're gonna have like 2 000 of them and they all support i mean not stamina only asthma copd cystic fibrosis balance anxiety ptsd i mean you could go on and on it's a gift that keeps on giving i didn't know when i made it but now i know cool what it does and it's really amazing and only four minutes a day that's the crazy part as well.

So a few things I love, right, for my audience from the business side. The partnership side, I always tell people, like, I've been burnt, lost hundreds of thousands of dollars in bad partnerships now. You know, I have great attorneys, great everything's laser tight. Like, you learn from those costly mistakes. And probably similar to you. You're too trusting in the early days because if you're a good person, you think everyone's going to be like you. Right. And I always teach people now. I'm like, hey, even if you think that that's great. And I mean, you should still believe in goodness in people. But a legal contract just makes it a

little safer if anything goes south. And for you, you know, especially once you become famous, well-known, the people trying to take advantage of you just goes up and up, sadly, right? So it's being very careful of that. And then also pushing through and realizing, I always tell people, what you think is going to happen in your head, like that journey and path

always changes a little, right? Bringing your product to life seems way more complicated than when you probably first thought about it. But again, you push through and now you're here today with this and it's unique, right? And I'm excited to keep seeing it growing. And most people would have probably given up along the way, or just like you said, they get bored and they change direction, right? And then they have nothing to show for it at the end of the day. Yeah. The thing with me was very simple. Like if you have been an asthma patient your entire life and you've always direction right and then they have nothing to show for it at the end of the day yeah the thing with

me was very simple like if you've been an asthma patient your entire life you have always a bulky inhaler in your pocket and in three weeks time that inhaler is gone and never came back you go like everybody should know about this yeah you know that's why i kept pushing before for 10 years nothing happened then i got it brought in contact with one of the most renowned world without breathing experts dr. Belize I've read it okay and I went to her office in New York and the first thing that she did was measuring my chest expansion so we already talked about it just expansion that makes sure that she lungs fill up so I knew what she was doing now they have a breathing IQ that's what what they call it. So 100 breathing IQ is good.

She ran out, came back with another doctor because they didn't believe what she was measuring. I have a breathing IQ of 181. Wow. 181. They've never seen any numbers like that. By the way, it just got broken by a tuba player, a female tuba player. She went over freaking 200. So it's crazy.

But for a long time i was holding the record at 181 because my chest expansion was so normal that it's easy for me to breathe so once you see those things you know you're doing something good and once she put it in her book that's when people stopped paying attention now suddenly it was oh wait a minute and once i stopped putting the published medical journals on my website now people knew it was not a gimmick if they say oh it's not working i say click on the published medical journals on my website, now people knew it was not a gimmick. If they say, oh, it's not working, I say, click on the published medical website. I mean, that's 100% proven. That's big pharma, doctor this.

Nobody can do anything about it. Once they publish that, that's completely independent. That's a published medical journal. So for the people at home, I always say this because I kind of enjoy saying it. If you buy a product that says clinically tested, never buy the product because it's clinically tested. That's like the dumbest comment they make. What was the result of that?

Sure, sure, sure. If it was good, it would have said clinically proven. Then you want to buy the product. Now, the O2 trainer is clinically proven because I have all the published medical journals to back it up. That's awesome. Yeah. Wow. Great. I mean, look, I'm excited to keep seeing that grow. because I have all the published medical journals to back it up. That's awesome. Yeah, wow.

Great. I mean, look, I'm excited to keep seeing that grow in my background. A lot of it is e-commerce. I've ran big $100 million e-commerce brands. And I think for you, you've found that product market fit, right? You've created something unique. You've got the patterns. You've found that little gap in the marketplace from a big, busy, you know, marketplace in

the health and wellness and fitness space. Right. And I always tell people, you know, I teach a bit of a diagram when I teach people. It's like a lot of people create boring products that aren't unique. They have no uniqueness to them in a very crowded marketplace. And then if they're not good at marketing, they don't find those unique angles. But I can already, you know, just listening to you as a marketer i can hear all the unique angles you've established you feel you're passionate about them you believe in them

and you're able to share that passion with the world and i'm excited to see that grow this is awesome you know what a fun thing is also what you forget when you do a job like this you focus on everything but you forget the very important thing, which I forgot, is to see if O2Trader was available. Sure. And it wasn't. Once the O2Trader was given its name, somebody had O2Trader.com. So now I had to go to that person in Brazil. Thankfully, I had a Brazilian friend who negotiated with him, and it wasn't too crazy.

I was going to maybe ask you how much that cost yeah because i mean i have friends that have uh you know bought and sold and paid millions of dollars for domains you know so i i saw that you had that domain i'm like you either got it very early or you paid a lot of money for it one of the two things and and then i did also because you know people oh two they make it zero two yeah so i i went, I got zero two trainer.com as well, just to make sure for the people who make it back, well, they will have the same. Yeah. Yeah. We always get like 10 domains for the one domain, right?

If people miss an S or add an S or whatever that is. So, yeah, I mean, and these are all business lessons, right? And I think I would love maybe just to wrap up today on a few key tips or motivational points for people that are going through business, they're trying to achieve greatness, they're listening to this today because they like that I think big, I push them to think big.

What are some of that winning mindset summaries to end today? I would love for you to share. Okay, sorry. But what was the question just i lost just what what are some of the the the kind of mindset lessons or any final tips to leave people with that are trying to grow their businesses and trying to achieve success in life in general it's it's what we talked about man it's really lashing onto something

and don't let go and you keep on going. I was very fortunate to do a movie that here comes the boom with Kevin James, Salma Hayek, and then Henry Winkler, you know, the false from happy days. And he was telling me a good story and this is, this will bring it home for people. He said that he went to, he was either living in California and he went to four auditions in New York or the other way around. I don't know that anymore, but he moved away to the other side to do for auditions in New York or the other way around. I don't know that anymore, but he moved away to the other side to do the auditions, probably living in New York and coming for auditions in LA. But it didn't work because he's also, he can't memorize really

well. Nothing worked. Every audition he failed, he failed, he failed. He was driving up to the airport to go back home and And he got a telephone. And he said, you have one more audition for you. He said, I don't want to do it because it never works. He says, please try this one audition because I think this could be good for you. Whoa. Let me decline this thing. And what do you know?

It was the Fonz. Wow. And look at him now. You see? And he decided to stop driving to the airport, reschedule his flight, and go back and still do the audition. And it started out with like only two, three lines. It was one of the smallest parts on the show. And then he became the biggest guy ever. Everybody knows the Fonz. If you now tell a person, oh, don't be like Fonzie. If you ask them if they know where it comes from, have no idea because they're young they never saw it you see but that's what I mean he stuck with it yeah and he didn't

give up there was another book and the it talks about business as well and it has this big black like this Japanese painting on a big black straw goes up and that in the middle just before it goes up there was a white dot and the guy who asked me who asked me to read the book the writer said what do you think the white dot is I said that's where the people most of the people give up and if you do it you shoot up and he goes how would you know that

I go because that's how it is if you listen to stories everybody wants to stop they don't want to do it anymore okay one more time okay one more time most of the time one more time most of the time that one more time that's the one so always believe that the next one can be it and simply do not stay away from it but if everything goes down the drain make sure you have a backup plan so for if it not works out that you still at least have a backup plan yeah i love that i think that's a great place

to finish i teach people you know after after some, there's always a light as long as you keep walking right and keep stepping forward one step after another. And everyone that's been successful in life, we all have these stories to share. You know, I'm still very young in my career and I know I've got many more failures ahead, but I learned to embrace and drive through those failures, push through the fear because I know the other side will take my life and my business and my impact to the next level. And you are who you are today because that similar mindset must have existed many, many times over. And it's just been a privilege to have you today. So excited for this. And thank you for giving us your time and sharing all that wisdom. You're very welcome, my friend, and congrats on you.

I mean, I love people when they say they're going to do it, and they do it. So I'm very convinced that you're going to get the big B before that. It's going to be okay because of the mindset. And again, you know, never be satisfied. It can always be better. If I'm doing shadowboxing, The only focus is on my foot work Yeah

Are there at the planet at the right time when I punch this part and it needs to be the back foot when the hook Should be two feet on the floor. It's a constant thing. It's never good enough Yeah, you know and if you just think like that with everything you do That's the one a way that you're gonna succeed. It has to be there You go you guys heard it yourself be the Strive to be the best in everything you do and never give up. Thank you again. And we'll speak to you very, very soon.

Take care, everyone. And tune back in for the next episode coming up. Thanks.